The Magazine of Life on the Last Fron er 2018 MEDIA KIT
©2017 Photo by JSchroder
Alaskamagazine .com
The Magazine of Life on the Last Fron er
MAGAZINE 2018 WHY? Alaska AUDIENCE
$7.3 Billion in consumer spending throughout Alaska on Outdoor Recrea on
Our consumers are... Excited, Amazed, Adventurous, & Engaged For over 81 years, Alaska magazine is the only publica on in the world that showcases the stunning beauty, abundant • 10 Issues published annually wildlife, and extraordinary adventure found along the Last • Bonus Issue: The Alaska Sportsman Fron er. This is where residents, tourists and adventurers • 107,351 average paid circula on – AAM Dec 2016 connect through the tapestry of all things Alaskan. • Subscribers: 64% Male / 36% Female • Total readership: 442,000 Our family of readers: • Average Subscriber Age: 59 • Spend an average of $4,079 in preparation for and during • College Educated: 85% of our subscribers their trip to Alaska
• Subscribers average annual HHI: $99,572 • Named Alaska magazine as their #1 research resource • Average net worth of readers: $625,000 for Alaska trip planning • Subscribers who purchase online: 85% • 88% took action based on reading Alaska • 90% of subscribers reside in the lower 48 states • 60% have been subscribers for more than 5 years • 88% of subscribers took ac on a er reading Alaska • 60% plan to visit Alaska within the next 3 years • Average me spent reading an Issue: 94 minutes • 90% live in the Lower 48: 36% in the West, 25% in the Midwest, 14% in the Northeast, 9% in the Southwest, and 17% in the Southeast
All statistics (unless marked otherwise): 2015 Subscriber Study. Projected total audience developed by DJG Marketing, the publishing industry's leading independent developer of audience estimates. Paid Circulation Source: December 2015 Alliance for Audited Media
John Lunn, Group Publisher | m. 512.470.7447 | o. 737.484.0006 | [email protected] | Aus n, Texas 2018 2018 Real AUTHENTIC CONTENT We know and live Alaska. We are the only national enthusiast magazine dedicated to exploring life in the Last Frontier.
Covering topics like; • Travel & Hiking • Hunting • Culture & History • Shopping • Wildlife Viewing • Photography • Outdoor Adventures • Fishing • Cruising & Tours Brought to you by Alaskans — award-winning journalists, Every issue features stunning photography photographers, and lifestyle and compelling content, including: experts. The Cache: A roundup of destinations, lodging, events, books, and products, along with a touch of humor. Susan Sommer, Editor, is a lifelong Alaskan Gear: Our recommended products, tested and approved for and award-winning writer. She hikes, your next Alaska excursion. explores, and travels Alaska and the world Escape: Itineraries and expert recommendations for anyone who with friends and family. cruises, rides the rails, drives, or flies to see Alaska. Adventure: From fishing to hiking, skiing to snowmachining, Michelle Theall, Senior Editor, is an award- we inspire residents and visitors alike to venture outside winning author and photographer. Her and embrace untamed Alaska. company, Wild Departures, offers wildlife- viewing tours in Alaska and beyond.
Melissa Bradley, Account Execu ve, is an adventure enthusiast to the core. She lives in Anchorage with her husband and two children. Melissa loves to sail, hike, camp, and ski.
Alexander Deedy, Assistant Editor, originally from Alaska, has a background in science and journalism.
Nick Jans, Contributor, is a long me contribu ng editor to Alaska and author of the na onal bestseller A Wolf Called Romeo.
John Lunn, Group Publisher | m. 512.470.7447 | o. 737.484.0006 | [email protected] | Aus n, Texas 2018 2018 Digital AUDIENCE
AlaskaMagazine 65,500 monthly pageviews 382,000 Facebook followers 13,655 Twi er followers 1,548 Instagram followers 48,500 eMail subscribers
4.3POWER of FAMILYMillion PAGEVIEWS
WesternHorseman 140,000 monthly pageviews 350,000 Facebook Fans 38,000 eMail subscribers
QuarterHorse News 58,000 monthly pageviews 563,000 Facebook Fans 16,000 eMail subscribers
WhereTraveler 4,100,000 monthly pageviews 335,425 Facebook Followers 70,000 eMail subscribers
+1,600 Premium sites
John Lunn, Group Publisher | m. 512.470.7447 | o. 737.484.0006 | [email protected] | Aus n, Texas 2018 2018 2018 MEDIA KIT
FEBRUARY: JULY/AUGUST: Islands Wildlife Ad Space Close: ...... 11/21/17 Ad Space Close: ...... 5/1/18 Ad Materials Due: ...... 12/5/17 Ad Materials Due: ...... 5/15/18 Newsstand: ...... 1/9/18 Newsstand:...... 6/19/18
MARCH: SEPTEMBER: Snow Fall Harvest Ad Space Close: ...... 12/24/17 Ad Space Close: ...... 6/26/18 Ad Materials Due: ...... 1/9/18 Ad Materials Due: ...... 7/10/18 Newsstand:...... 2/13/18 Newsstand:...... 8/14/18
APRIL: OCTOBER: Water Native Alaska Ad Space Close: ...... 1/30/18 Ad Space Close: ...... 7/31/18 Ad Materials Due: ...... 2/13/18 Ad Materials Due: ...... 8/14/18 Newsstand:...... 3/20/18 Newsstand: ...... 9/18/18
MAY: NOVEMBER: Road Trip Photo Annual Ad Space Close: ...... 2/27/18 Ad Space Close: ...... 8/28/18 Ad Materials Due: ...... 3/13/18 Ad Materials Due: ...... 9/11/18 Newsstand:...... 4/17/18 Newsstand: ...... 10/16/18
JUNE: DECEMBER/JANUARY: Adventure Vacation Planner/Cruise (2019 Calendar included Ad Space Close: ...... 3/27/18 with Newsstand Copies) Ad Materials Due: ...... 4/10/18 Newsstand: ...... 5/15/18 Ad Space Close: ...... 9/21/18 Ad Materials Due: ...... 10/2/18 Newsstand:...... 11/6/18
*cover topics subject to change Contacts Editorial: Susan Sommer, [email protected] Subscriptions: 1.800.288.5892 or www.alaskamagazine.com/articles/subscriptions/subscription-services/ Advertising: John Lunn, Group Publisher | m. 512.470.7447 | o. 737.484.0006 | [email protected] | Aus n, Texas
Alaska magazine, 301 Arctic Slope Ave., Suite 100, Anchorage, AK 99518 2018 Magazine RATE CARD
Alaska magazine Advertising Rates (all rates shown are four-color, per insertion) 1x 3x 6x 10x Two-Page Spread* $9,120 $8,436 $7,980 $7,524 Full page* $5,700 $5,273 $4,988 $4,703
2/3 page $4,389 4,060 3,840 3,621
1/2 page 3,819 3,533 3,342 3,151
1/3 page 2,850 2,636 2,494 2,351
1/6 page 1,881 1,740 1,646 1,552
* Premium placement: Covers: +10% (when available). Prices available upon request for inserts and BRC.
2018 DIRECTORY Rates Sporting Travel and Activities: Hunting and Fishing, Outfitters & Guides, Photography, Birding, Camping, Hiking, Flightseeing, Sightseeing, etc. Trading Post: Fine Products Showcase
1x 3x 6x 10x Triple (3/9 page) $1,675 $1,591 $1,508 $1,424 Double (2/9 page) 1,320 1,188 1,154 1,122 Standard (1/9 page) 760 722 684 646
(All rates shown are gross and are per insertion) ©2017 Melissa Anderson
John Lunn, Group Publisher | m. 512.470.7447 | o. 737.484.0006 | [email protected] | Aus n, Texas 2018 2018 Digital STRATEGY
Our Campaign Philosophy We build your digital campaigns based on your goals whether it is “Top of funnel awareness” or “Bottom of funnel” call to action.
BRANDING & AWARENESS 1 Topic Targeting Audience Targeting TARGETING people who are not Keyword Contextual Targeting looking for you or aware of you. Category Contextual Targeting TOP Topic Contextual Targeting Premium News Network (coming soon) Geo-Optimized (Run of Network)
2 INTEREST & CONSIDERATION Growing INTEREST for people Search Retargeting Site Retargeting who ARE aware of you. MID IP Mobile Targeting GPS Mobile Targeting
3 Targe ng people ACTION & CONVERSION looking for you, Social Marketing your product, Search Engine Marketing or services. ACT Reputation Management Listing Syncronization
Global Audience Targeting Creative mainstreet digital Optimization Results
ONE TRUSTWORTHY SOLUTION
John Lunn, Group Publisher | m. 512.470.7447 | o. 737.484.0006 | [email protected] | Aus n, Texas 2018 2018 360° SIMPLE SOLUTIONS Digital Starter Kit Our Digital Starter Plans offers you peace of mind when purchasing social and digital media advertising. Working with the digital team at our sister company, mainstreet digital, your business has extensive digital resources and staff that use the latest technology in programmatic, native, video, audience targeting, SEO and SEM operations while optimizing your campaigns for maximum return on investment.
21 Week Plan Flight / Timing Impressions Throughout Campaign Value
Online Brand Analysis ini al mee ng Report and Analysis of your Site $5,000 Site Direct Display 21 weeks 100,000 impressions $1,000 Audience Retarge ng 21 weeks 100,000 impressions $1,600
Lis ng Sync your site upon start accurate business lis ng sync $1,200
Reputa on Management 21 weeks digital brand op miza on $1,200 $10,000 A perfect fit for a seasonal business looking to improve site traffic, ~200,000 min Impressions generate leads and track audience for maximum return on your $500/month or $2,500 total monthly digital media investment. YOUR Starter Kit Price:
38 Week Plan Flight / Timing Impressions Throughout Campaign Value
online Brand Analysis ini al mee ng Report and Analysis of your Site $5,000
Category Contextual Targe ng adver ser choice 270,000 impressions $2,700 Two (2) Facebook Posts adver ser choice 765,000+ Followers $1,800
Two (2) Sponsored Na ve Campaigns adver ser choice 200,000 impressions $8,600
Site Direct Display 38 weeks 270,000 impressions $2,700 Audience Retarge ng 38 weeks 270,000 impressions $2,700
Lis ng Sync your site upon start up accurate business lis ng sync $1,200
Reputa on Management 38 weeks digital brand op miza on $1,200
A perfect fit for any business looking to improve brand awareness and ~1,775,000 min Impressions $25,900 affinity, site traffic, generate leads and track audience for maximum return on your monthly digital media investment. YOUR Starter Kit Price: $1,000/month or $9,000 total
ONE TRUSTWORTHY SOLUTION
John Lunn, Group Publisher | m. 512.470.7447 | o. 737.484.0006 | [email protected] | Aus n, Texas 2018 2018 360° SIMPLE SOLUTIONS
Digital Conversion Campaign
38 Week Plan Flight / Timing Impressions Throughout Campaign Value
online Brand Analysis ini al mee ng Report and Analysis of your Site $5,000
Category Contextual Targe ng adver ser choice 270,000 impressions $2,700 Two (2) Facebook Posts adver ser choice 765,000+ Followers $1,800
Two (2) Sponsored Na ve Campaigns adver ser choice 200,000 impressions $8,600
Site Direct Display 38 weeks 270,000 impressions $2,700 Audience Retarge ng 38 weeks 270,000 impressions $2,700
Lis ng Sync your site upon start up accurate business lis ng sync $1,200
Reputa on Management 38 weeks digital brand op miza on $1,200
Contest or Sweepstakes! exclusive ming 4 week promo on $51,450
Custom landing page - Win a trip, Contest open to all! Two (2) dedicated eMails 82,000 impressions
One (1) Social Media Post per week 400,000 impressions Alaska Magazine, alaskamagazine.com and Milepost.com promo ads 600,000 readership
Two (2) eNewsle ers 82,000+ impressions
Direct Display on Four Sister sites 300,000+ impressions Audience Extension 300,000+ impressions
Direct Display on sister Brand sites 300,000+ impressions ~2,064,000 min Impressions Our Contest Campaign drives response and interac on with your products or $77,350 services. This campaign fits businesses looking to improve brand awareness and affinity, site traffic, and generate and track leads while crea ng a buzz- worthy digital event. YOUR Starter Kit Price: $34,500 total
Global Audience Targeting Creative mainstreet digital Optimization Results
ONE TRUSTWORTHY SOLUTION
John Lunn, Group Publisher | m. 512.470.7447 | o. 737.484.0006 | [email protected] | Aus n, Texas 2018 Magazine SPECIFICATIONS
Print File Formats • We accept PDF, JPEG, TIFF, or EPS files. • EPS files from PhotoShop, Illustrator, or Freehandmust be a high-resolution, CMYK EPS file with layers flattened and fonts converted to outlines or paths. Embed all fonts. Include a 1/8" bleed on all sides for full page items. • All files must be CMYK or grayscale (files with spot, RGB, pantone, trumatch, or any other colors will be converted in- house and final color is not guaranteed to match your proof.) • PhotoShop files must be 300 dpi for photos (150 line screen) and 1,200 dpi for line art, saved as EPS or TIFF files only. Images with clipping paths must be saved as EPS files (as a general rule, we do not enlarge an image more than 133% nor can we reduce an image more than 66%. Please be sure your artwork is ©2017 JSchroder within these specifications.) • Density of four-color images is 285%. Black shadow dot Print Advertising Sizes: should not exceed 85%. Preview should be 8 bits/pixels; DCS Magazine Trim 8"w x 10.5"h should be OFF (single file only); encoding needs to be Binary. Bleed Size: 8.25 x 10.75 • High-resolution (300 dpi) PDF (X-1a) files are also accepted. Full page 8"w x 10.5"h 2/3 horizontal 7" x 7.083" Payment and Terms 2/3 vertical 4.611" x 9.5" • Non-profit pricing: 10% discount. 10x rate, this rate is non- 1/2 horizontal 7" x 4.667" commissionable (only available to qualified non-profits). 1/2 vertical 4.611" x 7.083" • Agency discount: 15% commission to recognized advertising 1/3 square 4.611" x 4.667" agencies of record. 1/3 vertical 2.22" x 9.5" • Ad will bill at the end of the month previous to the issue for 1/6 horizontal 4.611" x 2.25" clients with preapproved credit accounts. 1/6 vertical 2.22" x 4.667" • Most major credit cards accepted. NOTE: All full page-bleed dimensions include a 1/8" bleed for trim on all sides. For full page ads that bleed, please keep live copy 1/4" away from the trim edge. Full page 8.25" x 10.75" 2/3 horizontal 8.25" x 7.708" 2/3 vertical 5.236" x 10.75" 1/2 horizontal 8.25" x 5.292"
Directory Advertising Sizes: Ad Size Triple (3/9 page V) 2.22"w x 9.5"h Triple (3/9 page H) 7" x 3.055" Double (2/9 page V) 2.22" x 6.278" Double (2/9 page H) 4.611" x 3.055" ©2017 JSchroder Standard (1/9 page) 2.22" x 3.055"
John Lunn, Group Publisher | m. 512.470.7447 | o. 737.484.0006 | [email protected] | Aus n, Texas 2018 Magazine SPECIAL ADVERTORIAL SECTIONS
Advertising Deadlines:
FEBRUARY: cover topic Islands Southeast Alaska & Prince of Wales Island Ad Close: ...... 11/20/17 Ad Materials Close: ...... 12/5/17 Newsstand: ...... 1/2/18
APRIL: cover topic Water Kenai Peninsula AdClose: ...... 1/29/18 Ad Materials Close: ...... 2/13/18 Newsstand: ...... 3/6/18
MAY: cover topic Road Trip Camping & Adventure Ad Close:...... 2/26/18 Ad Materials Close: ...... 3/13/18 Newsstand: ...... 4/6/18
JULY/AUGUST: cover topic Wildlife Denali & Alaska’s Interior Ad Close: ...... 4/30/18 Ad Materials Close: ...... 5/15/18 Newsstand: ...... 6/13/18 STEVEN MILEY
OCTOBER: cover topic Native Alaska Western Alaska & Kodiak Island Ad Close: ...... 7/30/18 Ad Materials Close: ...... 8/14/18 Tailored content fits Newsstand: ...... 9/5/18 DECEMBER/JANUARY 2018: cover topic Vacation Planner/Cruise your needs. Interior Alaska & Fairbanks Region Ad Close: ...... 9/19/18 Ad Materials Close: ...... 10/8/18 Newsstand: ...... 11/7/18 • Southeast Alaska & Prince of Wales Island • Your advertising will reach over • Western Alaska & Remote Adventures/ 442,000 active readers in Alaska, the Lower 48 and Canada Southwest Alaska & Kodiak Island • The average Alaska magazine reader • Camping & Adventure travels to Alaska 1.5 times per year • 252,450 plan to visit Alaska within • Denali & Alaska’s Interior 24 months • The average household income of • Interior Alaska & Fairbanks Region readers is $99,572 • The average net worth of readers All statistics (unless marked otherwise): 2015 Alaska magazine subscriber study is $625,000 Projected total audience developed by DJG Marketing . Circulation and Hotel & Public Copies statistics from 6/30/2015 AAM Publishers Statement. ONE TRUSTWORTHY SOLUTION John Lunn, Group Publisher | m. 512.470.7447 | o. 737.484.0006 | [email protected] | Aus n, Texas 2018 Magazine SPECIAL ADVERTORIAL SECTION RATES
Each advertiser receives: • Print advertising placement
Advertorial • Advertorial included in special section content with detailed information, phone and website Print advertising (40–50 words) • Promotion of the online section in Explore Alaska email push
Advertising Sizes & Rates: • Alaska was named as the number one resource used by readers to research their Size Four Color trips to Alaska (above the internet, even). Full page ...... $4,455 Live area dimensions: 8 x 10.5” • Readers spend an average of $4,079 Dimensions with bleed: 8.25 x 10.75” in preparation and while on their trips in
1/2 page ...... $2,502 Alaska. Vertical dimensions: 4.611 x 7.083” Horizontal dimensions: 7 x 4.66” • 20% spend over $6,000
1/3 page ...... $1,908 Vertical dimensions: 2.22 x 9.5" Square dimensions: 4.61 x 4.66" Our Readers are Your Customers: Published: ...... 10x per year 1/4 page ...... $1,550 Vertical dimensions: 2.22 x 7" Audience (RPC): ...... 442,000 Horizontal dimensions: 7 x 2.23" Circulation: ...... 107,351
1/6 page ...... $1,008 Hotel & Public Copies: ...... 5,500 Vertical dimensions: 2.22 x 4.667" Average Time Spent Horizontal dimensions: 4.61 x 2.25" Reading Each Issue: ...... 1. hour & 34 minutes 1/12 page ...... $540 Dimensions: 2.22 x 2.25" ONE TRUSTWORTHY SOLUTION John Lunn, Group Publisher | m. 512.470.7447 | o. 737.484.0006 | [email protected] | Aus n, Texas BRAND FAMILY ALASKA MAGAZINE's SISTER BRANDS 2018
• Average Paid Circulation: 26,900 • Published: 6 Issues • Readership: 76% Male / 24% Female • Average Age: 52 American Angler is a vital source of accurate, authorita ve and • College Educated: 86% prac cal fly fishing advice from experts. It is the consummate how- • Average Household Income: $154,000 to and where-to fly fishing magazine in the U.S. - American Angler was • Action Taken: 71% based on reading the issue established in 1978 • Average Net Worth: $1.3M www.americanangler.com • Subscription: $21.95 for six issues
• Average Paid Circulation: 28,200 • Published: 7 Issues over twelve months • Readership: 99% Male / 1% Female Gray’s Spor ng Journal caters to the sophis cated, highly- • Average Age: 54 accomplished sportsman. Intent on exploring the why of the next • College Educated: 94% long-cast, covey-rise or hunt while leaving the how and where to • Average Household Income: $332,251 others. World-class photography, spor ng art, and an unmatched • Order Online: 95% dedica on to providing the best outdoor literature for our outdoor • Average Net Worth: $3.1M Subscription: $40 for seven issues enthusiasts. - Gray’s Spor ng Journal was established in 1975 • www.graysspor ngjournal.com • Average Paid Circula on: 26,400 • Published: 4 Issues • Readership: 81% Male / 19% Female • Average Age: 53 Fly Tyer is the only tle in North America completely dedicated to • College Educated: 84% the art and cra of tying flies. These highly passionate consumers • Average Household Income: $107,000 are avid Tyers whose involvement in every aspect of fly-fishing is • Ac on Taken: 71% based on reading the issue second to none. - Fly Tyer was established in 1978 • Average Net Worth: $824,000 www.flytyer.com • Subscrip on: $21.95 for four issues
• Average Paid Circulation: 1,500 • Published: 12 Issues • Readership: 98% Male / 2% Female • Average Age: 45-75 years of age • Well Educated: 96% For 30 years, The Angling Report has delivered authen c fishing • Average Household Income: $150,000 expedi on reports, straight from the stream. That’s right, the good, • Action Taken: 98% the bad and the ugly, shared by our affluent angling subscribers • Average Net Worth: $5M across the globe. - The Angling Report was established in 1987 • Subscription: $49 for twelve issues www.anglingreport.com
Alaska Travel Planner • Average Distribu on: 50,000 Since 1949, the bible of North Country travel! • 87% of readers are 40-74 years old Since 1949, the Bible of A l a s k a • Yu k o n • B r i t i s h Co l u m b i a • A l b e r t a • N o r t h w e s t Te r r i to r i e s North Country travel • 70% earn $50,000 or more annually • 46% travel over 5 weeks 2018 The MILEPOST® is Alaska's best known and most extensive travel guide. Mile-By-Mile • Travelers drive Alaska 98%, Canada 73% Highway Logs ● 30 Major Routes ● 60 Side Trips Providing more than 700 pages of detailed travel informa on on 30 major ● 15,000+ Miles Montana 23% & Washington 24% ● 100+ Maps Large Pull-Out “Plan-A-Trip” Map FREE Access to Digital Edition routes and 15,000 miles of highway―including the Alaska Highway, which • 704 Pages plus Large Fold-Out Map www.themilepost.com celebrated its 75th anniversary in 2017. Including 60 side trips in Alaska, • MILEPOST mobile iphone APP the Yukon, Northwest Territories, Bri sh Columbia and Alberta. www.themilepost.com • 15,000 miles of logged highways • Published annually with cover price of $34.95
Source: Readex, Next Mark data, Armonk, NY and DJG Marke ng, New York, NY
John Lunn, Group Publisher | m. 512.470.7447 | o. 737.484.0006 | [email protected] | Aus n, Texas