Baskerville Bodoni Helvetica Futura

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ART342:01 — GRAPHIC DESIGN 01 — SYLLABUS BASKERVILLE BODONI HELVETICA FUTURA GEORGIA ITC LUBALIN OPTIMA GILL SANS GOTHAM DIDOT VERDANA AVENIR ART342:01 — GRAPHIC DESIGN 01 — SYLLABUS P05: TYPE SPECIMEN BOOK SCHEDULE BACKGROUND: T 10.29 Intro//inspo Develop a type specimen book based on your assigned typeface. R 10.31 Summary/research/ Using your typeface, you will create a multi-page book that mixes text and image; incorporates visuals/free association/ mindmaps/book size due grid systems and typographic hierarchy; thoughtful typographic selections; and considers rhythm, contrast, and visual interest. You’ll develop a complex grid structure and design system for your book. T 11.05 mood boards due/concept & thumbnails due/blank dummy due POSSIBLE CONTENT: R 11.07 copy due, digital roughs — Typeface specimen due (25% of layout) — History of typeface and foundry/creator(s) — Examples of usage in the world (must be high-res and used sparingly) T 11.11 digital revisions due (50%) — Create your own content/write-up about the typeface R 11.14 laser printed revisions — Create possible instances of the typeface being used due (75%) T 11.19 completed digital layout REQUIREMENTS: R 11.21 mock-ups due — accordion fold book (dimensions are up to you, I will demo format in class) with self-wrap paper T 12.03 Final book due, digital cover (tip sheet to follow) portfolio due — 20+ pages / 10+ spreads — 2+ “specialty” pages/spreads — Table of contents, page numbers, header/footer matter, colophon — Must include long-form typesetting (multiple paragraphs) OBJECTIVES: MATERIALS: + To understand the idea of The use of papers and other materials is up to you. You can use unique papers (vellum, metallic visual hierarchy papers, etc.). Always test the printability and foldability of a paper/substrate before making your + To explore the shift in final design. meaning and impact of a design resulting from formal compositional changes INSTRUCTIONS: + To understand how contrast 1. Begin by researching and learning everything about your typeface. History, type designer, of elements leads to dynamic classification, in use, etc. Cite your sources. Wikipedia should not be your first resource. composition 2. Brainstorm concept for book. Theme? What’s the content? + To teach a design process of 3. Sketch ideas for each spread. thorough exploration 4. Make a folded/glued empty dummy of your book on cheap paper so that you can determine + To print and construct your page layout digitally. own multipage design with “specialty pages” 5. Create a file in InDesign set to your mesurements. You can use othersoftware for specific uses, but the book should be composed in InDesign. 6. Design book. 7. Create a dummy copy (laser prints) of the book to see how printing will affect page layout. 8. Print and assemble! EVALUATION (100PTS) Exploration/Iterations Professionalism Craftsmanship P04: GRID POSTER.

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