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Two New Cargo Ships Delivered news a Grimaldi Group Company 3 /11 / 7 TWO NEW CARGO SHIPS DELIVERED >> Modern >> Reliable >> Efficient Editorial Contents Editoral 2 Stora Enso and Finnlines intensify their cooperation further 4 Rail&Sail 5 Grimaldi companies pioneer passenger system of the future 5 European maiden voyage for Finnlines’ newbuildings 7 Finnlines Modern Innovation Initiative For more passenger comfort 10 Bakosch underlines sulphur limits as a challenge to supply chain costs and Finnlines – sailing ahead strongly! a threat to the Baltic economies 12 Schedules 13 Finnlines can look forward with optimism to the remainder of the year, and beyond. The first six months was certainly challenging, featuring as it did harsh winter conditions, soaring fuel prices and an unexpected strike. Happily, we are starting to benefit from the hard work put in over the last two years to strengthen the company’s operating and financial performance. news With Finland’s maritime trade on the upswing and state-of-the-art new ships joining the fleet, we expect to register a strong second half, Issue 3/2011/7 so much so that by year-end we should have comfortably outstripped last year’s results. By next year, the rationalisation of our Finnish port Editor in Chief: Leena Manner operation to reflect falling demand and lower volumes should also translate into substantial savings. Printed by: Euraprint Oy By several measures, our renewed operating strength is already Published by: Finnlines Plc, shining through. Revenues for the first six months, for instance, rose Porkkalankatu 20 A 9% to EUR 299.2 million from EUR 274.4 million in the same 2010 pe- FI 00180 Helsinki riod. While port and terminal revenues were stable year-on-year, ship- www.finnlines.com ping and sea transport services revenues jumped from EUR 249.8 mil- [email protected] lion to EUR 275.3 million over the period. Printed in Finland in August 2011. We remain positive and this owes something to the recent arrival of Circulation: 27,000 copies two sparkling additions to the fleet. As you will discover in the pages Finnlines – sailing ahead strongly! that follow, Finnbreeze and Finnsea were named together in a cer- allows customers to compare options and purchase travel in an ef- emony at China’s Jinling shipyard and have since made a triumphant ficient, user-friendly online environment. debut in the North Sea and Biscay service, with Finnbreeze’s maiden As we improve our distribution system, we are also looking to calls at Bilbao, Antwerp and Helsinki greeted with great festivity. expand our palette of services, most recently through a tie up with Our pride in this series of ships – and two more are due to join Ameropa, Deutsche Bahn’s tour operator specialising in city breaks the fleet later this year – stems not just from their carrying capacity, and railway vacations. Our new Rail&Sail package allows holiday- which is significant, and their efficiency, but from the technological makers to combine these two sophistication that will also help dramatically reduce their impact on relaxing, eco-friendly modes the marine environment. of transport in accessing fas- As you will also discover in these pages, Finnlines has registered cinating destinations around other advances over the last six months that will provide substantial the Baltic region. benefits in the future. Though cargo remains our core business, we In that spirit, I wish you are also working to build up passenger volumes and to this end have all happy holidays and happy put a number of our ships – including our five Star-class vessels con- travels! necting Germany and Finland – through a major restyling designed to improve the passenger experience. After taking ship aboard one of Uwe Bakosch, these revamped vessel for a biking holiday all over Finland this June, President / CEO I can testify personally to the improvement. Our newly introduced ebooking system represents another great leap forward for the passenger looking to sail with Finnlines. The product of an ambitious project across the entire Grimaldi Group, it STORA ENSO AND FINNLINES INTENSIFY THEIR COOPERATION FURTHER Finnlines’ common carrier role has always been valued as Finnlines’ experience in industrial shipping has ena- a major element of the company’s business approach, and bled us to acquire expertise which guarantees the highest one that has never stood in the way of mutually beneficial standard of technical and operational service. After reach- co-operation with customers. That remains true to this ing another framework agreement with one our major cus- day, as a new agreement with forest products giant Stora tomers, Stora Enso, this approach has been validated once Enso demonstrates. more. Finnlines has long had an important role in the trans- Under the terms of this agreement, Finnlines and Stora port of forest products, one of the Nordic countries’ main Enso will further extend their cooperation. From the be- exports. Over the last two decades, however, the forest ginning of June 2011, Stora Enso’s volumes moving from industry has changed considerably, and that process is South Finland to Germany are included in Finnlines’ Baltic expected to continue. Production lines are being closed liner network. This development allows for two weekly or refurbished, the ownership structure has changed, and departures (Tuesday and Thursday) from Kotka to Lübeck logistics strategies are more varied. Change is constant. instead of the present one weekly departure. These varying logistics strategies require sea carriers to “We are happy to see this encouraging development of have significant knowledge of the supply chain. This is partic- our ro-ro services”, said Uwe Bakosch, President/CEO of ularly important as the industry’s undergoes structural change Finnlines. “This strong long term support from Stora Enso since, in addition to operating flexibility, shipping companies shows that both companies, Stora Enso and Finnlines, be- must also be able to come up with new service concepts. lieve in a joint prosperous future.” 4 RAIL&SAIL BECOMES A REALITY after link-up with Ameropa-Reisen IN YET ANOTHER INNOVATIVE EXPANSION OF OUR © Siemens press picture PASSENGER BUSINESS, FINNLINES HAS AGREED TO COOPERATE WITH AMEROPA-REISEN, A WHOLLY- OWNED SUBSIDIARY OF DEUTSCHE BAHN, IN OFFER- ING “RAIL&SAIL” SHORT TRIPS FROM TRAVEMÜNDE TO HELSINKI WITH FINNLINES VESSELS. Ameropa-Reisen is the leading tour operator will also cover the journey to for holiday travel in Germany and neighbor- and from Lübeck by train as ing countries as well as for holiday travel by well as optional overnight train. In addition to a wide range of pack- stays in Lübeck. ages, such as “City Trips”, “Holidays in Ger- The Rail&Sail concept is many and Europe”, “Spa and Wellness tours” based on three basic ele- or “Wine and Gourmet tours”, the Germany- ments. The first is comfortable and uncompli- specialist publishes monthly last-minute cated train travel from any German railway offers, including last minute cruises. Most station to a Finnlines harbour. The second include the train journey to the harbor. is the enjoyable and relaxing crossing to “We at Finnlines looks forward to extend- For the September edition of these last- the destination. The whole experience is ing our cooperation with Ameropa-Reisen to minute offers, the company plans to publish completed by the destinations themselves, other products. After all, traveling by train for the first time a range of products in co- which offer a wide range of attractions for and ro-pax vessel is an easy, eco-economical operation with Finnlines. In addition to the people interested in nature or culture, history way to take a relaxing break from the stress- ship voyage from Travemünde to Helsinki, or shopping, or simply curious about other es of everyday life”, says Uwe Bakosch, Malmö/Copenhagen and St. Petersburg, they people and how they live. President/CEO of Finnlines. Grimaldi companies pioneer PASSENGER SYSTEM OF THE FUTURE As in so many businesses, the development of the ICT environment is becoming a significant success factor in the travel industry. The abil- ity independently to locate and compare different destinations and travel alternatives and then book the most suitable trip over the web has rapidly become a fact of life. Indeed, many of today’s consumers prefer to reserve online, because of its ease, speed and convenience, and they expect systems to be fast and flexible. > 5 In the planning stage, special attention was given to the front end of the online book- ing system. This is essential both for con- sumers who search and book on their own, and for agents and tour operators. In the new system, the consumer online booking flow is logical, the screens are in- formative and the shopping cart screen keeps track of the price throughout the process. EBooking also actively suggests optional de- parture dates and beneficial package deals, if available, for the selected trips. After the fine tuning that took place during start-up, the consumer experience of eBook- ing was very positive and it is evident from the feedback since then that customers find the system well-designed and easy to handle. The proof of the pudding is in the eating: as early as June, the share of reservations made online was already significant and growing. The online rollout to agents has already Online reservation system is fast, flexible and easy to use with only few screens to be filled in. started and the expectation is that most agents will be booking online by the end of the year. In October 2009, the top management and ing hours on data migration, setting up ves- the heads of passenger business and IT in sel templates, cabin plans, price lists and wElcoME to thE MEditErranEan the various Grimaldi Group companies laid sailing plans.
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