The Periscope Bible

Up Your Periscope!

The Periscope Bible

SPECIAL EDITION FOR CARDIFF UNIVERSITY COMMUNITY JOURNALISM

EditionMOOC 2 By June 2015 Peter Stewart November 2015 For Android, and iOS

PUBLISHED BY: Up Your Periscope Publishing

This is a special free edition of the full book ‘Up Your Periscope’ produced for Cardiff University’s Community Journalism course.

Peter Stewart is a British journalist and presenter with 25 years’ experience in BBC and commercial radio, and author on broadcasting and social media.

As well as writing the world’s first book on live-streaming on this app, ‘Up Your Periscope’, he is the author of ‘Essential Tweeting Skills for Radio Stations’ and ‘Essential Radio Skills’, ‘Essential Radio Journalism’ (publ: Methuen Drama), and ‘Broadcast Journalism’ (publ: Focal Press) which are core texts for media students and have been published in several languages. (The 7th edition of ‘Broadcast Journalism’ is published in spring 2016.)

The first edition of ‘Up Your Periscope’ was published in April 2015, just a month after the app was launched. Since then Peter has presented hundreds of Scopes on his own channel and those of others, including for the BBC. He was a speaker at the inaugural Periscope Community Summit in New York (September 2015), and has written about the app for various websites and (in June 2015) a paper for the University of Cardiff’s media/journalism department on the use of live-streaming for news media.

In 2014 Peter was a key player in a project for BBC English regions on the integration of social media into the Corporation’s newsrooms. Previously, in his 3 years with the BBC’s journalism training department, Peter devised and led broadcast presentation and production courses, as well as others on law and voice technique, for all levels of the Corporation’s staff. His weekly broadcast journalism coaching articles for the British ‘Radio Magazine’ (2001-10) was read by thousands, and his monthly BBC email of broadcast presentation advice had a worldwide subscriber list of 7,000.

Peter’s presented a wide variety of radio and TV programmes, hosted debates, events and award-ceremonies, and is the recipient of a New York International Radio Award. He has qualifications in advertising and marketing.

@TweeterStewart / @UpYourPeriscope / www.UpYourPeriscope.guru

CONGRATULATIONS!

This introduction is taken from the full version of the ‘Up Your Periscope’ book, therefore some of the content described is not available in this abridged version

You are a Periscope Pioneer!

You are among the first people in the world to realise that you have a TV station in your pocket.

Just as blogging made everyone a ‘newspaper reporter’ Periscope makes everyone a ‘television presenter’.

With Periscope you can transmit live video pictures to anyone on Earth.

You can show them where you are or what you know.

You can connect with them, build friendships and clientele.

You’ve read about the potential of Periscope. You’ve heard the hype and the forecasts. You’ve been told it’s the greatest social media tool since Twitter. But where do you start?

The answer: right here.

By downloading Periscope and investing in this guide, you have given yourself one of the greatest opportunities in years to be among the first people to master one of the most exciting and innovative phone apps ever.

You are about to take the very first steps in developing your skills in using Periscope with the world’s very first book in what to do, how and why.

With the tips and secrets you will unlock the potential of opportunities to help you broadcast, befriend and boost your business.

Included in this book:  A complete step-by-step walk-through as you set up Periscope on your phone – featuring clear directions on what to tap and swipe, and loads of screen-grabs for iOS and Android devices.  How to find people, invite viewers, allow comments, hide comments … and block and report spammers and trolls.  The Secrets of Periscope’s Search and how to use it to your business advantage…. Including the Number One reason you need to re-write your bio now … and how  Ways to wow your audience  The greatest ways to plan for your ‘dream stream’  How to avoid huge mistakes on Periscope

This is where it starts getting really good!  Why you need to use your LIPPS when on Periscope. We reveal all!  Dozens and dozens of examples of shows, content and formats from farmers to theme parks, churches to shops, plumbers to police … plus ideas for salons, chefs, teachers and a whole lot more.  Dozens of links to useful websites, articles and stories with even more information and inspiration  Seven great reasons to let Periscope into your business  Four great ways how charities could use Periscope  The secret tip to boost your chances of getting your question answered in a live broadcast  How to connect and engage with your viewers  How to keep the show going  What to do after the show to keep the relationship alive  Loads of #QuotesFromScopes from some of the best Periscopers in the world.

And there’s more:  Why you should ‘go naked’ and ‘eat prunes’  Why selling on Periscope is not all about selling!  How to use Periscope to spy on your competition … and ways to make money by using the app.  Magic ways to make your shows more creative and compelling  Brilliant tips on writing a show title to grab attention, and turn followers into viewers including our Periscope Power word list and the Title Analyser…. And the number one thing you should never do in a title  The icons that will lure more people to your show  Our strategy to pre-promote and back-promote your show and why.  Our Four Step Guide to getting more viewers  Top tips on presenting, what to say, how to act, what to wear  Two great ways to rehearse your first show  The number one thing to do, one-second before you start.

Plus!  Why you need to start when you start … and pause when you double-tap  The reason you need to say ‘hello’ … but not ‘good morning’  When to do a show, how to structure it and how long it should be on for, how often … and what time of day.  The four kinds of viewers and how to keep them watching for longer  Why you need to plan, tease and feed  A full explanation of hearts – including what they are, how to give them, how to get them, limits and heart competitions  The difference between a show on a phone and the web, and on a Replay and on your camera roll. Plus how to save your show on a PC and a Mac.  What to look for when you review your show to make it better the next time

And more. So much more.

Wow!

Who Is The Book For?

You and your family and friends, to learn how to use Periscope for fun.

But also:  Journalists  Teachers  PRs, Communications officers, Media Relations staff, Marketing Experts and NGOs  Councils  Small business owners  Church and community groups  Those into social media  Amateur hobbyists who want to connect with other enthusiasts

In fact anyone who wants to connect, befriend or sell!

We are really excited. This is the world’s first book on how to do Periscope for business and pleasure, and we’re leading the way.

There really is no other publication like this in the world.

It’s a sum of knowledge all written down in one place, that you can refer back to time and again.

It’s an in-depth, comprehensive training program.

Your competitive advantage…

We are committed to sharing all this information with you, because we want to help you succeed.

And we’re really pleased that you have joined us for what is promising to be the first steps on an exciting and ground-breaking social media transformation. © www.UpYourperiscope.guru

Reviews:

“We really enjoyed your book and are extremely impressed with the amount of coverage!” “You have probably written more about Periscope than we have!” - @Periscopetv

“This is the Periscope Bible! There's a lot of insider info in here for brands who want a quick- start Periscope guide … Great job!” - @AlexPettitt, Periscope and tech-trainer

“I got it and it fired up my interest in Periscope! Great job.” - Michael Rosenblum @Rosenblumtv, ‘Father of Videojournalism’ and founder of NYTimes TV

“What a great ebook you have written! I have read it and it’s well presented with excellent content.” – @MarkShaw, Periscoper and social media trainer

“You’re fantastic! Already out with a guide for Periscopers! Impressive!” - @PeriscopItaly

“That’s quite a piece of work!” – Marc Settle, BBC social-media trainer

“This book contains a great deal of good information about the app itself. From the initial install and setup to creation of your first show, this book is a solid read. There is also a whole lot of basic advice about video production, show ideas, headline writing (your show title) and other subjects. If you are the type that learns through reading, then this is a great resource to a beginner off the side-lines and into the game of live-streaming video.” – Chris Doelle, Fresh Media, Texas.

“Why would you read a book about Periscope? I mean, the app is really easy to use. I’m from media, I was raised in a family that were producers, directors and I work on TV, so why would I buy this? But … it’s really easy and fun to read. The first part of the book tells you where the trend of marketing is going and explains why Periscope is a great marketing tool. It gives you an insight of many studies which I found amazingly fantastic. The second part takes you through how to use Periscope very very well. It gives you an insight of things that you think you know about but probably don’t! Things like: How to use search, how to build a better profile, how to get more people to join you, and the basics of production for shows, how to use ideas for your business and how to use private Periscope and why, how to engage with workers in your field. And it gives you a Periscope plan for all your ideas. It gives ideas how to make money out of Periscope and basically opens up your mind for your creativity and the way you manage your business. And you don’t need to be selling anything to use it, for example you can be a teacher and it gives ways to better engage with your students. I think it could really help you out and give you many ideas. I recommend you to buy it!” - @JamieSassonTV (in a review on Periscope)

“The book, is an invaluable resource to get ahead the learning curve. Instantly you can become a periscope expert after just one reading. I love this old-school book on this new- world social app periscope. I read the digital version and enjoyed the simple direct design. It reminded me of the Dummy book series that cropped up on all type of subjects. The magic of this book is that you can read it in one sitting or keep it in your library as a reference. The book is broken down into four sections and is a step by step approach in using periscope. There are snapshot, reference to other periscope users, and bubble section that quote the author, Perry. Which is take off on “periscope” in the name “Perry”. The Perry bubbles have cool tips. There are also cool acronym devices that reference different approaches. I really thought this book was on point and it is a work in progress. I read the first version but sure the contents will evolve as we learn more about periscope. There are also lots of links and interactive exercises. I’ve personally had over 300 scopes and after reading this book am excited to apply some ideas and discover the potential for this app to help my business and others. Go ahead and join this social media revolution and download the Periscope app and check out Up Your Periscope! Perry states early on, “80% of success is just showing up” so show up and show off. Start your periscope adventure today. Join the wave of the future today and buy this book. You won’t regret it.” - @abcvision Dr. Wilson Triviño http://bit.ly/UYP_Trevino

“If you figure out how to properly use the platform, you will be rewarded with viewers.”

CONTENTS

This contents listing is taken from the full version of the ‘Up Your Periscope’ book, therefore some of the chapters are not available in this abridged version

CONGRATULATIONS! ...... 4 You are a Periscope Pioneer! ...... 4 Who Is The Book For? ...... 6 Reviews: ...... 7 Foreword ...... 16

PART ONE ...... 19 WHAT IS PERISCOPE? WHY SHOULD I? HOW DO I? ...... 19 CHAPTER ONE...... 20 *The Power of Pictures Introduction ...... 20 Show, Don’t Tell! ...... 21 CHAPTER TWO ...... Error! Bookmark not defined. *What is Periscope? ...... Error! Bookmark not defined. Introduction ...... Error! Bookmark not defined. Who’s Using Periscope? ...... Error! Bookmark not defined. CHAPTER THREE ...... 27 *How to Get Periscope … And How To Set It Up ...... 27 Introduction ...... 28 Download The App And Sign In ...... 28 CHAPTER FOUR ...... 33 *Your Personal ‘Watch’ Page ...... 33 Introduction ...... 34 How to Watch a Show ...... 35 CHAPTER FIVE ...... 36 *The ‘Global Listings’ Page ...... 36 Introduction ...... 37 Map View ...... 37 What Does This Mean For Broadcasters? ...... 38 Why Would You Want To Share Your Location? ...... 39 Why Would You Not Want To Share Your Location? ...... 39 The List View...... 40 Choosing Your Language ...... 41 CHAPTER SIX...... 43 *Your Broadcasting Page ...... 43 Introduction ...... 44 Location Sharing ...... 45 Private Broadcasts ...... 47 The Differences Between Public and Private Streams ...... 49 Decide Who Can Comment ...... 50 Posting Notifications Through Twitter ...... 50 Your Broadcast Title ...... 51 © www.UpYourperiscope.guru

CHAPTER SEVEN ...... 53 *The ‘People’ and ‘Profile’ Pages ...... 53 Introduction ...... 54 The Trending List ...... 55 Your Profile Page ...... 55 Your Periscope Bio / Profile ...... 55 Your Periscope Picture ...... 57 Your Periscope Bio On The Web ...... 57 Followers and Followings ...... 57 Your Blocked List ...... 58 CHAPTER EIGHT ...... 59 *iPhone 3D Shortcuts ...... 59 Introduction ...... 60 Broadcast ...... 60 Broadcast Mutuals ...... 60 Teleport ...... 60 Search People ...... 60

PART TWO ...... Error! Bookmark not defined. 100+ IDEAS TO HELP YOU GET STREAMINGError! Bookmark not defined. CHAPTER NINE ...... Error! Bookmark not defined. *Your Show, Topic and Format...... Error! Bookmark not defined. Introduction ...... Error! Bookmark not defined. The Show ...... Error! Bookmark not defined. The Topic ...... Error! Bookmark not defined. The Format ...... Error! Bookmark not defined. What Can I Scope About? ...... Error! Bookmark not defined. Possible Uses of Live Streaming...... Error! Bookmark not defined. Periscope is Great For … scheduled events .. Error! Bookmark not defined. Periscope is Great For … behind the scenes tours ...... Error! Bookmark not defined. Periscope is Great For … Q&As ...... Error! Bookmark not defined. Periscope is Great For … interviews ...... Error! Bookmark not defined. Periscope is Great For … exclusive promotions, sales and deals...... Error! Bookmark not defined. Periscope is Great For … education and trainingError! Bookmark not defined. Periscope is Great For … product reviews, testimonials and unboxings Error! Bookmark not defined. Periscope is Great For … your own news channel ...... Error! Bookmark not defined. Periscope is Great For … instant feedback and collaborationError! Bookmark not defined. Periscope Is Great For … bringing the world (or your staff) together .... Error! Bookmark not defined. Periscope is Great For … creative, fun stuff .. Error! Bookmark not defined. Periscope is Great For … video-blogging ...... Error! Bookmark not defined. How To Make Money From Periscope ...... Error! Bookmark not defined. CHAPTER TEN ...... Error! Bookmark not defined. *“Could ‘Raw’ Ruin My Reputation?” ...... Error! Bookmark not defined. How To Get Over The Fear of ‘Raw’ ...... Error! Bookmark not defined. © www.UpYourperiscope.guru

PART THREE ...... Error! Bookmark not defined. KEY FEATURES...... Error! Bookmark not defined. CHAPTER ELEVEN ...... Error! Bookmark not defined. *Comments ...... Error! Bookmark not defined. Introduction ...... Error! Bookmark not defined. What Questions to Ask ...... Error! Bookmark not defined. How to Message Other Viewers ...... Error! Bookmark not defined. Why You May Not be Able To Comment – 1 . Error! Bookmark not defined. Why You May Not be Able To Comment – 2 . Error! Bookmark not defined. Why You May Not be Able To Comment – 3 . Error! Bookmark not defined. Why You May Not be Able To Comment – 4 . Error! Bookmark not defined. Why You May Not be Able To Comment – 5 . Error! Bookmark not defined. Hack: How To Comment When The Show Is FullError! Bookmark not defined. How The Viewer Can Hide Comments ...... Error! Bookmark not defined. How To See Comments Better ...... Error! Bookmark not defined. How To Respond To Comments Faster ...... Error! Bookmark not defined. The Reader-Replier Broadcaster ...... Error! Bookmark not defined. Your Periscope Producer ...... Error! Bookmark not defined. When You Can’t Respond to Comments ...... Error! Bookmark not defined. Offensive Comments ...... Error! Bookmark not defined. How to Block a Commenter ...... Error! Bookmark not defined. Unblocking Someone ...... Error! Bookmark not defined. Chatterbox ...... Error! Bookmark not defined. Troll Control ...... Error! Bookmark not defined. CHAPTER TWELVE ...... Error! Bookmark not defined. *Hearts and Screenshots ...... Error! Bookmark not defined. Introduction ...... Error! Bookmark not defined. Give It Some Heart! ...... Error! Bookmark not defined. The Hearts Limit ...... Error! Bookmark not defined. How To Earn Hearts ...... Error! Bookmark not defined. Hearts Competition ...... Error! Bookmark not defined. Screenshots ...... Error! Bookmark not defined. How Not to Take a Screenshot ...... Error! Bookmark not defined. CHAPTER THIRTEEN ...... Error! Bookmark not defined. *Your Show Title ...... Error! Bookmark not defined. Introduction ...... Error! Bookmark not defined. Who Will See The Title of Your Show ...... Error! Bookmark not defined. Your Title Format ...... Error! Bookmark not defined. How To Sell Your Show ...... Error! Bookmark not defined. Title Traction Tricks ...... Error! Bookmark not defined. Using Unique Hashtags ...... Error! Bookmark not defined. What To Do If Your Show Title Is Not Auto-Tweeted ... Error! Bookmark not defined. In Conclusion ...... Error! Bookmark not defined. CHAPTER FOURTEEN ...... Error! Bookmark not defined. *Notifications ...... Error! Bookmark not defined. Introduction ...... Error! Bookmark not defined. Notifications For Android ...... Error! Bookmark not defined. Notifications For iOS ...... Error! Bookmark not defined. © www.UpYourperiscope.guru

CHAPTER FIFTEEN ...... Error! Bookmark not defined. *Following a Presenter and Sharing Their Shows .. Error! Bookmark not defined. How To Follow a Periscoper ...... Error! Bookmark not defined. Follow While Watching a Scope ...... Error! Bookmark not defined. Follow From a Profile Page ...... Error! Bookmark not defined. Follow From A Comment ...... Error! Bookmark not defined. Follow From A Search ...... Error! Bookmark not defined. Sharing a Broadcast With Your Followers ...... Error! Bookmark not defined. Share A Show On Twitter ...... Error! Bookmark not defined. Share A Show With All Your Followers ...... Error! Bookmark not defined. Share A Show With Specific People ...... Error! Bookmark not defined. Share A Show On Facebook ...... Error! Bookmark not defined. Copy The Link To The Show ...... Error! Bookmark not defined. Sharing From a Replay ...... Error! Bookmark not defined. When To Ask To Share A Show...... Error! Bookmark not defined. The Value of A Share ...... Error! Bookmark not defined. Reciprocal Sharing ...... Error! Bookmark not defined. Beware The Share ...... Error! Bookmark not defined. CHAPTER SIXTEEN ...... Error! Bookmark not defined. *The Search Function ...... Error! Bookmark not defined. Introduction ...... Error! Bookmark not defined. How To Search For Shows ...... Error! Bookmark not defined. The Couch Mode ...... Error! Bookmark not defined.

PART FOUR ...... Error! Bookmark not defined. PLANNING YOUR DREAM STREAM: ...... Error! Bookmark not defined. BEFORE, DURING and AFTER YOUR SHOWError! Bookmark not defined. CHAPTER SEVENTEEN ...... Error! Bookmark not defined. *Your Scope: When, How Often and How LongError! Bookmark not defined. When To Do A Show ...... Error! Bookmark not defined. Be Regular ...... Error! Bookmark not defined. How Often You Should Do A Show ...... Error! Bookmark not defined. How Long Should Your Show Be? ...... Error! Bookmark not defined. The 3 C’s Formula of Video Duration ...... Error! Bookmark not defined. How to Make People Watch For Longer ...... Error! Bookmark not defined. CHAPTER EIGHTEEN ...... Error! Bookmark not defined. *The Tech: Mics and Lights, Composition and DataError! Bookmark not defined. Basic Kit ...... Error! Bookmark not defined. The Audio ...... Error! Bookmark not defined. Tripods ...... Error! Bookmark not defined. The Lighting ...... Error! Bookmark not defined. Battery ...... Error! Bookmark not defined. The Data ...... Error! Bookmark not defined. The General Location ...... Error! Bookmark not defined. Turn Off Your Phone ...... Error! Bookmark not defined. Clean The Lens ...... Error! Bookmark not defined. Camera S-s-s-h-a-k-e ...... Error! Bookmark not defined. Framing Yourself For The Scope ...... Error! Bookmark not defined. © www.UpYourperiscope.guru

Look At The Lens ...... Error! Bookmark not defined. The Rule of Thirds ...... Error! Bookmark not defined. Straight Lines ...... Error! Bookmark not defined. Don’t Get Too Close ...... Error! Bookmark not defined. Double-headed Shows ...... Error! Bookmark not defined. Vertical / Portrait Scopes ...... Error! Bookmark not defined. Horizontal / Landscape Scopes...... Error! Bookmark not defined. Immediately Before You Start ...... Error! Bookmark not defined. Swapping Cameras ...... Error! Bookmark not defined. Walking and Talking ...... Error! Bookmark not defined. CHAPTER NINETEEN ...... Error! Bookmark not defined. *The Structure of the Show ...... Error! Bookmark not defined. Structuring Your Show ...... Error! Bookmark not defined. The Super-Fans ...... Error! Bookmark not defined. The Johnny-Come Latelys ...... Error! Bookmark not defined. The Toe-In-The-Water Viewers ...... Error! Bookmark not defined. The Uncommitted ...... Error! Bookmark not defined. Your Show Structure ...... Error! Bookmark not defined. CHAPTER TWENTY ...... Error! Bookmark not defined. *Your Presentation ...... Error! Bookmark not defined. Your Periscope Dress Rehearsal ...... Error! Bookmark not defined. Practice Makes Perfect ...... Error! Bookmark not defined. Your Presentation ...... Error! Bookmark not defined. Your First Scope ...... Error! Bookmark not defined. Your First Show ...... Error! Bookmark not defined. Get In To The Groove ...... Error! Bookmark not defined. Your First 100 Scopes ...... Error! Bookmark not defined. Off-Vision Shows ...... Error! Bookmark not defined. Emotional Scoping ...... Error! Bookmark not defined. How to be Rude on Periscope...... Error! Bookmark not defined. CHAPTER TWENTY-ONE ...... Error! Bookmark not defined. *Pre-Promote Your Scope ...... Error! Bookmark not defined. Introduction ...... Error! Bookmark not defined. How To Get More Viewers ...... Error! Bookmark not defined. Step 1 - Market Yourself ...... Error! Bookmark not defined. Step 2 – Market Periscope ...... Error! Bookmark not defined. Step 3 – Pre-Promote Your Scope ...... Error! Bookmark not defined. Step 4 – Promote Your Show Live ...... Error! Bookmark not defined. Step 5 – Reciprocal Viewing ...... Error! Bookmark not defined. CHAPTER TWENTY-TWO ...... Error! Bookmark not defined. *Basic Live-stream Legals ...... Error! Bookmark not defined. Introduction ...... Error! Bookmark not defined. Where You Are...... Error! Bookmark not defined. What Is Shown ...... Error! Bookmark not defined. What Is Heard ...... Error! Bookmark not defined. CHAPTER TWENTY-THREE ...... Error! Bookmark not defined. *At The Start of Your Show ...... Error! Bookmark not defined. When You Start… Start! ...... Error! Bookmark not defined. The First 111* Seconds ...... Error! Bookmark not defined. What To Say At The Start Of A Show ...... Error! Bookmark not defined. © www.UpYourperiscope.guru

CHAPTER TWENTY-FOUR ...... Error! Bookmark not defined. *During Your Show ...... Error! Bookmark not defined. Introduction ...... Error! Bookmark not defined. Your Intro Question ...... Error! Bookmark not defined. Give Away Your Best Material ...... Error! Bookmark not defined. Forward Momentum ...... Error! Bookmark not defined. Re-setting Your Show ...... Error! Bookmark not defined. Continual Engagement ...... Error! Bookmark not defined. When You Are Watching A Scope ...... Error! Bookmark not defined. Continual Involvement ...... Error! Bookmark not defined. Maintaining Energy and Focus ...... Error! Bookmark not defined. When Broadcasting ‘From the Field’ ...... Error! Bookmark not defined. A Fanfare For Your Fans ...... Error! Bookmark not defined. Your Viewing Figures ...... Error! Bookmark not defined. The Value of URL Shorteners ...... Error! Bookmark not defined. No Sound on Your Show? ...... Error! Bookmark not defined. Q&As ...... Error! Bookmark not defined. When You Know To End The Show ...... Error! Bookmark not defined. At The End of Your Show ...... Error! Bookmark not defined. Just Before You End ...... Error! Bookmark not defined. To Stop the Streaming ...... Error! Bookmark not defined. CHAPTER TWENTY-FIVE ...... Error! Bookmark not defined. *After Your Show ...... Error! Bookmark not defined. Introduction ...... Error! Bookmark not defined. Saving A Replay ...... Error! Bookmark not defined. Removing A Replay and Deleting A BroadcastError! Bookmark not defined. Watching A Replay ...... Error! Bookmark not defined. Fast-Forwarding / Scrubbing Through ReplaysError! Bookmark not defined. Why Scrubbing Could Make You A Lazy ScoperError! Bookmark not defined. Sharing A Replay ...... Error! Bookmark not defined. Saving Your Scope For Yourself ...... Error! Bookmark not defined. The Difference Between Saving To Replay and Camera RollError! Bookmark not defined. Why You Should Always Save Your Shows ... Error! Bookmark not defined. What If You Don’t Have Space On Your PhoneError! Bookmark not defined. Who Has Watched Your Show ...... Error! Bookmark not defined. Saving Your Broadcast On Your Mac or PC .. Error! Bookmark not defined. Repurpose and Reversion Your Broadcast .... Error! Bookmark not defined. How to Upload Your Show to YouTube ...... Error! Bookmark not defined. Katch.me ...... Error! Bookmark not defined. Post-promote Your Scope ...... Error! Bookmark not defined. How do you measure your success on Periscope? ...... Error! Bookmark not defined. Capture Data ...... Error! Bookmark not defined. Your Show Stats ...... Error! Bookmark not defined. Other Analytics Tools ...... Error! Bookmark not defined.

PART FIVE ...... Error! Bookmark not defined. EVEN MORE GREAT STUFF ...... Error! Bookmark not defined. © www.UpYourperiscope.guru

Appendix – Possible Perils and Pitfalls of Periscope ... Error! Bookmark not defined. Appendix –The P.E.R.I.S.C.O.P.E of Periscope Presenting Error! Bookmark not defined. Appendix –The A, B, C, D, E of What Behaviours Drive Engagement .. Error! Bookmark not defined. Appendix - Collabor-eight ...... Error! Bookmark not defined. Appendix - 7 Reasons Why No-One Is Watching Your ShowError! Bookmark not defined. Appendix - Periscope-based websites and businesses Error! Bookmark not defined. Appendix – Periscope and Privacy, Security, Safety.... Error! Bookmark not defined. Appendix - What To Do While On Troll Patrol Error! Bookmark not defined. Appendix –Driving Driving While Using Periscope ...... Error! Bookmark not defined. Appendix - Reporting a Periscoper ...... Error! Bookmark not defined. Appendix- Suspended or Disabled Accounts . Error! Bookmark not defined. Appendix - Using IFTTT to …...... Error! Bookmark not defined. Appendix - How to Auto-Share Your Stream to Google+, LinkedIn ...... Error! Bookmark not defined. Appendix – How to Add Live Streaming to Your Wordpress Site ...... Error! Bookmark not defined. Appendix - How To Stream Periscope to Your TV ...... Error! Bookmark not defined. Appendix – How To Watch Periscope on Other DevicesError! Bookmark not defined. Appendix – Setting Up Multi-Cameras, Split Screens and Graphics ..... Error! Bookmark not defined. Appendix - How To Stream Periscope to Your Laptop . Error! Bookmark not defined. Appendix - How To Set Up A False Location . Error! Bookmark not defined. Appendix – Cool Kit ...... Error! Bookmark not defined. Appendix – Case Study – The British MuseumError! Bookmark not defined. Appendix – Even More Periscope Case StudiesError! Bookmark not defined. Appendix - Why Periscope Live Streams Aren’t Always LiveError! Bookmark not defined. Appendix – Your Periscope Planner ...... Error! Bookmark not defined. Appendix - Your Periscope Plan Checklist ..... Error! Bookmark not defined. Appendix - Our Just-Before-You-Go-Live Checklist ..... Error! Bookmark not defined. Appendix - Our What-To-Say-At-The-Start-Of-Your-Scope Checklist ... Error! Bookmark not defined. Appendix - Your Visual Bookmarks ...... Error! Bookmark not defined. Appendix - Power Words For Periscopers ..... Error! Bookmark not defined. Appendix - The Emotional Marketing Value Headline AnalyzerError! Bookmark not defined. Appendix – How To Speak Periscope ...... Error! Bookmark not defined. Appendix - Periscope’s Community GuidelinesError! Bookmark not defined. Appendix - Periscope’s Copyright InformationError! Bookmark not defined. © www.UpYourperiscope.guru

Appendix - Oooops! ...... Error! Bookmark not defined.

THANK YOU ...... Error! Bookmark not defined.

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Foreword

Thanks so much for buying this handbook. It is written out of a passion for the hottest social media connection tool of the moment.

We have been great fans of Periscope from pretty much as soon as it was launched (on March 26th 20151). And even though this book is not linked with the developers at all, we have pulled together awesome examples from around the world to help spread the word to help you use Periscope better … and become more successful. And realise the scope of Periscope.

I’m not linked with @PeriscopeCo but am an enthusiastic fan: I’ve got qualifications in PR, sales and marketing and have worked in broadcast media for 25 years so know tons about video, audio, live and recorded production techniques, presentation, journalism and social media… so this app is a great cross-over platform.

And it’s an honour to now share my insight with you.

Before we get started, a few quick points:

When I say ‘don’t do this’ what we really mean is, you may want to consider not doing this if you want your show to look professional. I totally get that part of the beauty of Periscope is that it’s done by enthusiastic amateurs who aren’t in a TV studio. So don’t take it all too seriously, and just ignore that little bit of advice if it doesn’t fit with your style.

I have tried to get examples on both the iPhone2 and Android, and much of the advice is also appropriate if you are Meer-ly using another live-streaming service.

The legal stuff is just a general guide. Check local laws in your area. It’s just a heads up.

Some of the Chapters are quite short. It’s so you can find you way around quite easily, and also means that the format is all in place for when we add more killer content to each part of the book. (Oh and there are some blank parts and pages: it’s so that speech bubbles don’t ‘fall off’ the end of a page, and so new chapters start on right-side pages in the printed edition of the book.)

As you may know, the app is slightly different between iOS and Android versions. We have marked important variations with these two icons. (Both these trademarks are of their respective companies.)

1 http://bit.ly/UYPLaunch 2 It is also on iPad. © www.UpYourperiscope.guru

This book is mainly for when you broadcast Periscopes – but there are some comments for when you view Periscopes. The different advice is clearly marked with these two icons.

If you are using the pdf version, you can easily search by pressing CONTROL + F on your keyboard and inserting your search term in the box that appears, and then going to the pages listed.

This is the first book in the world about how to do Periscope! So if you spot a mistake or an update, or maybe I haven’t made something clear or want to send a cool example of what you are up to, drop me a line [email protected].

Now … let’s do all we can to Up Your Periscope! Peter Stewart

Peter Stewart is a British journalist and presenter with 25 years’ experience in BBC and commercial radio, and author on broadcasting and social media.

@TweeterStewart / @UpYourPeriscope / www.UpYourPeriscope.guru © www.UpYourperiscope.guru

PART ONE

WHAT IS PERISCOPE? WHY SHOULD I? HOW DO I?

CHAPTER ONE

*The Power of

Pictures © www.UpYourperiscope.guru

Introduction

A picture is worth a thousand words, and when it comes to capturing your audience’s attention, you want to take full advantage of every chance to communicate your message.

Short attention spans have made lengthy explanations less effective – so how do you keep someone’s interest?

Show, Don’t Tell!  Posting photos and videos on Pinterest can refer more traffic than posts on Twitter, StumbleUpon, LinkedIn and Google+ combined. (www.konacompany.com )  More than 46% of people have posted a photo or video online, 41 per cent of people have reposted one. (http://www.pewinternet.org/fact-sheets/social- networking-fact-sheet/ (2012 US stats)  Content with relevant images gets 94% more views that content without (www.buffer.com)  Video content makes online purchases 1.6 times more likely (www.skyword.com)

And that’s why Periscope is great for connecting with people3.

And once you have connected you have an opportunity to relate to them, interest them, educate them, entertain them … and try and persuade them to support you, or buy from you.

"Brands can forge a more personal relationship with consumers by using Periscope to give them real-time access to moments that matter, from big announcements to fashion shows to sponsored events" Twitter.com4

The brain processes visuals 60,000 times faster than it does text.

3 @australiawow on Twitter: “Webinars = lecture. Live streaming = after-lecture Q&A.” 4 Ooops: http://bit.ly/UYP_Twitter © www.UpYourperiscope.guru

We are wired to take in visual content faster and more effectively (http://bit.ly/UYPGraphics) than we are words. (After all in evolutionary terms, we only started reading pretty recently.)

Ninety percent of the information sent to our brains is visual; we’ve been trained to consume visual content as quickly as we can. (See: http://bit.ly/UYPVisual )

Indelible, craveable, relatable images have become a high currency in the world of content marketing, and the push for visual content seems to only be getting stronger.

June 2014, http://www.vidyard.com/, a company that manages and analyses video content — released the “B2B Video Marketing Benchmark and Best Practices Report”. It said:  82% of companies using video consider their video marketing initiatives a success  The top three objectives for video assets were: o Increase brand awareness o Lead generation and nurturing o Engagement.

It said that video on the landing page can increase conversion by 80%.

According a report from Cisco (http://bit.ly/UYPCisco ), by 2018 video traffic will account for 79% of all consumer internet traffic globally. Internet users will spend 88% more time on a website with video. Consumers are 144% more likely to purchase a product after seeing a video about it.

It’s clear by these statistics that video will soon be our main source for sharing information.

But only four percent of small companies produce video content

So why aren’t you doing it?  A lack of budget  A lack of skills

But Periscope is:  Inexpensive – there’s no extra cost of video cameras, studios, sound gear, editing time. Periscope itself is a free app and it’s on your phone5. And you already use that to engage with people with texts, and SnapChat and Facebook and Twitter. (Indeed Periscope is linked through Twitter which makes things simpler still!)  Fast – setting up the app is quick and easy and shooting is simplicity itself.  Mobile –you can shoot from anywhere, at any time. And indeed the app is mobile-to- mobile: your viewers don’t need any special equipment to watch you and that helps them feel part of the action.

5 The global mobile phone market is expected to reach 2.24 billion unit sales in 2019 (http://bit.ly/UYP_Sales ) © www.UpYourperiscope.guru

 Accessible – Periscope streams have a friendly, accessible, behind-the-scenes feel. They’re more authentic and therefore can make more of a connection with people than a glitzy production. Live streaming is easy for people to consume and be involved in.  Live – it’s now, in the moment stuff that lets you show the human side of your business. At a time when customer service reps are a million miles away from people who actually use their product or service, you are an authentic face: the ‘bloke behind the brand’.

It’s a free marketing platform in your pocket.

It’s your own broadcast channel in your bag.

Live streaming on Periscope is new we grant (it launched in March 2015), but remember what people said about Twitter when it started?

“It’ll never catch on!”

“Who’d want to use that?”

“I can’t see the point!”

Now look at it, and the number of people who use it every day!6

Where we are now with Periscope is just the tip of an iceberg. Start using it now, build an audience and get ahead of the wave.

You may be at a loss for how to get started. But we are here to help you succeed with this book and our back-up service on Twitter @UpYourPeriscope.

6 Twitter says it has 288 million monthly active users. 500 million Tweets are sent per day. 80% of Twitter active users are on mobile © www.UpYourperiscope.guru

CHAPTER TWO

*What is Periscope?

Introduction

Periscope (and Meerkat, Stringwire, UStream, Bambuser and a few others) is an app which allows you to stream live video directly from your smartphone and other people to watch it. Or to put it another way:

(Periscope.tv)

Instead of having to record a video and then tweet a link to it, your Twitter followers will be instantly notified that you have started a show7 and within moments will be watching you live.

That means you can share breaking news or live events as they happen to lots of people at the same time, and get their reaction. And for their part, they can interact by sending written messages (or indeed, emojis), and show their love or appreciation by tapping the screen to send you hearts.

Think of these apps as YouTube without the hassle of uploading: you can immediately be your own live TV station, broadcasting from where ever you are.

And you’ll have your audience literally in the palm of your hand

Some of the attraction of Periscope is because of the general ephemeral nature of its streams: they are available to view for only 24 hours8. So there’s an exclusivity of watching now, what other people can’t see.

Who’s Using Periscope? Well, obviously individual people showing their day-to-day lives, plus professionals:  Small business people and larger multi-national companies…  Officials such as police officers and firefighters…  Celebrities such as Ellen and Oprah….  But also the likes of:

7 You can stream direct from your mobile to Facebook via this app: http://fb.streamago.tv/ . Stringwire doesn’t let viewers send messages – it is purely video 8 From the start, not the end, of the broadcast. © www.UpYourperiscope.guru

And millions of other people (as of Augsut 2015, 10 million people had a Periscope account). And now, you too.

“The true beauty of Periscope lies in its accessibility. Sure, the Rolling Stones can live broadcast an L.A. concert, but with Periscope there's no reason your favourite garage band can't do the same thing from a small town in Iowa. Roger Federer used the app to cover his big game, so why not use it to cover your daughter's next varsity tennis match? Big-time politicians can use it to broadcast their speeches, and so can passionate grassroots activists and community organizers. Whatever your interests and talents may be, you can use Periscope to share your message with the world” Mitch Carson - bit.ly/UYP_Carson

CHAPTER THREE

*How to Get Periscope … And How To Set It Up

Introduction

Periscope is available on iOS and Android platforms.

Each device uses different terms for standard phone features (‘Camera Roll’ vs. ‘Gallery’ for example) and the layout of the app is slightly different in each and every attempt has been made within this book, to reflect the main differences.

At the time of writing Periscope is not available Windows9 devices.

Download The App And Sign In

Here’s the link for Android: http://bit.ly/UYP_GooglePlay The Periscope app on Android will only work on 4.4 KitKat and above. To find out what version your Android phone is:

Settings > About Phone > Android version (tap to view)

Here’s the link for iOS: http://bit.ly/UYPAppStore

Periscope is channelled through Twitter, so choose which Twitter account you’d like to use for streaming video and sign in with your Twitter details.

“While Periscope may be the tool that introduces new customers to your brand for the first time, it’s far more useful as a way of building brand loyalty among existing customers. People who follow you on Twitter or other social media outlets are those who’ve already shown some interest in being up to date with your latest news: providing them with livestreaming content means adding more fuel to the fire of their love for your business.” Aaron Agius - http://bit.ly/UYP_Agius

Or you can sign up for Periscope using just your phone number: you don’t need an actual Twitter account.

9 The Windows app ‘Telescope’ lets you sign up, follow other people and watch their live Periscopes. And you can download Periscope for PC Windows 10. bit.ly/UYP_Windows © www.UpYourperiscope.guru

If you sign up with a phone number, tap in your digits and you’ll be sent an SMS text message with a confirmation code. Enter this and you will be taken to the Log-in and then your new Profile page.

Signing in with a phone number means that it is easier for people to join Periscope and use it as a stand-alone app, which will increase its user base. Some people simply don’t like Twitter, or don’t want to sign up to it (or have an account that is dormant or deactivated) and Periscope believes that it is more likely to attract users if they aren’t forced to first sign up to a service they don’t want.

However, a huge strength of Periscope is its integration with Twitter. Indeed Twitter is really Periscope’s driving force, because an ‘advert’ that your show is starting is distributed to your followers on this platform. So, anyone not linking the two is missing a huge marketing opportunity to get the word out about their shows and their brand. Our future explanations will be as though you have got a Twitter account.

Periscope isn’t so much channelled through Twitter, but powered by it.

Other live-streaming apps miss out because they don’t have the promo-power of the Twitter integration to help drive people to view the videos.

Twitter and Periscope are a match made in heaven because they both live for ‘in the moment’ comment and reaction.

You can run multiple accounts if you wish: just make sure that you have added your other Twitter accounts in Settings on your phone. Having several accounts is useful if you want to follow and respond to one set of people professionally and another on a more personal basis. But claim all your Twitter names on Periscope while you still can. And be careful which account you Periscope from (there is no on-screen logo when you go live, to remind you).

You may want to change your name to have a different personality or profile than you do on other social media. Most people do not do this; indeed as we show throughout this book, it’s important for your brand to have personality and hiding behind another name on Periscope could harm that.

When you sign up, suggested usernames will be made, based on your Twitter @name.

Or you can create a different username. It must be unique and have at least two characters. If the icon goes red, the username’s already gone.

You can’t keep changing your Periscope user name, so think things through carefully before you confirm what you want it to be. Do you want to:  Grab your real name?  Grab your brand or business name?  Create a new name (between 2 and 20 characters)?

Then check and double-check you have spelt any new name correctly, with appropriate capitalisations

Your Twitter bio and picture will show in your Periscope account, and then you’ll be shown a list of people you may want to follow, based on who you follow on Twitter.

Of course you don't need to follow on Periscope everyone you follow on Twitter, so choose them carefully:  People you follow may reciprocate by following you.  The more people you follow, the more push notifications you will be sent! (More on this later.)

You can unfollow people later if you change your mind, for example if they do too many shows or the content of them is not what you had anticipated.

So you are told of any updates to the app, make sure that you are following @Periscope on Periscope!

Change your bio information later, right here in Periscope and we will explain how to do that, and how to change your picture, a bit later on.10

Now you’re in, let’s have a look around!

There are two basic things you can do on Periscope:  Watch  Broadcast

10 If there is a problem connecting your Periscope account with your Twitter one, log out of Periscope, the out of Twitter … then, as it’s the ‘host’, log into Twitter and into Periscope, in that order. This should help force a reconnection. © www.UpYourperiscope.guru

The iOS app has four tabs across the bottom of the screen:

The Android app has three, across the top:

Tap the ‘old- Tap the Globe to Tap the crowd to fashioned TV with watch shows by find people who aerial’, to watch the people you you may want to shows by the don’t follow follow people you follow

On iOS - the ‘broadcast now’ tab is on the top main menu bar – as shown above

On Android - the ‘broadcast now’ tab is on bottom of the main screen.

When you start the app, the default first page is this Watch page (with the TV highlighted).

We will look at each of these pages in turn.

CHAPTER FOUR

*Your Personal ‘Watch’ Page

Introduction

Your Watch page is the first screen that will open up when you launch Periscope after creating your account. Tap it at any time to be taken to the Shows presented by the people you follow.

On this page you will see:  The people you follow on Periscope who have live shows on now (these are shown at the at the top of this page)  Shows by the people who you follow who have presented one in the last 24 hours and which have not been deleted by them (the most recent at the top, and a recording timestamp alongside)  Shows from the last 24 hours recommended by the people you follow (these are amongst the other Replay shows and again, are ones which have not been deleted by the presenter, with the most recent at the top and a recording timestamp alongside).

Alongside each entry are details showing how old the programme is and (if live) how many viewers it has at the moment.

The number of shows available to watch Some of the This is the Scopes may be iOS layout ‘Featured’ as ‘recommended highlights’ by the Periscope team.

Below the Featured shows are other shows by the people you follow, or have been recommended by them. © www.UpYourperiscope.guru

Note the time stamps. You have 24 hours in which to watch a Replay show.

And this is the Android layout.

The Android broadcast button (which looks like this) is at the bottom of this main page

Featured shows will have been chosen by the Periscope team (or an algorithm) as ‘worth watching’ because of factors such as their content, the number of viewers, the number of hearts, and the reputation of the person streaming them. And if they do that, they usually let you know! (There may be a time when having your stream as a ‘featured’ one, will be worth as much as having your website on page one of a Google search.)

How to Watch a Show Simply tap a Show title to be taken to either the live stream or the Replay. © www.UpYourperiscope.guru

CHAPTER FIVE

*The ‘Global Listings’ Page

Introduction

Here’s where you can find people from around the world who are presenting live shows right now.

The default option is the ‘Map View’. The second is the ‘List View’. You can either tap on the slider button at the top of the page to show you the two different views, or (in iOS), toggle between the two by tapping the Globe icon again.

Map View

With the Map View now you can easily find Scopes near to you, or explore something that’s happening the other side of the world.

The Map View is initially on a ‘world’ view with a red ‘hot spot’ dot showing current ‘live shows’, and blue ones which are less than 24 hours old (as long as the broadcaster had enabled their ‘location’ feature).

You can zoom in (by outward-pinching) to see the number of streams in parts of each country, and then in each city… or neighbourhood.

Every time you zoom to a new place on the map, Periscope will reload live and Replay broadcasts from this new region.

Tap on a dot and you will be taken straight to that person’s live show.

This could mean that:  You can easily watch streams from city-to-city as your whim takes you  You can quickly go to a specific location if you know that a news event is happening in a certain place  You can see people who are streaming near to you (and potentially have a Periscope ‘meet up’…)

What Does This Mean For Broadcasters?

You can share your location – and therefore appear on this map - by tapping the ‘compass button’ in the Broadcast Screen that we’ll come to a little bit later.

Plus, having your Replay Scope appear as a blue dot, makes you and your content much more discoverable.

Why Would You Want To Share Your Location? Giving your location:  Gives authenticity to your personality and brand – Viewers will know that you are ‘real’ and based somewhere, even if it is not local to them.  May strengthen your relationship with Viewers – who know something about where you are, maybe having visited or lived there.  May give context about what you are showing and talking about – for example if you are at a show or describing a view.

If you are on location and that location is part of the content of your broadcast, it makes sense to let your viewers see the area map.

 Makes it easier for people to find you – if you are have a business that is ‘location- based’ – for example a theatre, farmers’ market or café – then turn the location feature on, so people can easily find and come visit the real you!  And crucially, as we have said, if you share your location you will appear on the Map and that means more people are likely to come across your Show, and then go on to watch and Follow you.

Why Would You Not Want To Share Your Location? Being on the Map has security and privacy implications. See how accurate it is:

 Low-lifes and scumbags will know almost exactly where you are, and that you have an expensive phone that you are literally holding out in front of you ready for the taking…  Your Follower on Periscope, could become a real-life follower (or rather, ‘stalker’)  Do you really want people to know the area in which you live? If they watch your Shows, they know your name, what you look like, what you sound like and your interests and hobbies. You may even have shown the outside of your house, or the street. A jigsaw effect means it’s not tricky for them to locate you. (See bit.ly/UYP_FindYou )  Do you really want people to know the area in which you live, and then when you mention you are going away for the holidays, come around when you’re gone…?  Oh and this is not just about you. What if you Scope from a friend’s house, will they be happy with that? What if someone Scopes when they come to visit you? What if that person is the babysitter: essentially telling any weirdo that they are, say, a teenage girl, alone in your house with your kids…

As we say, we’ll talk more about how to turn the Location on and off a little later.

The List View This is the List View of Live and Replay shows. Simply toggle between the ‘Map’ and ‘List’ options at the top of the screen on this page.

Here you’ll see a list of live broadcasts around the world (by people you are not Following), that you can dip in to and watch.

Each show has a thumbnail picture (which is intermittently updated), a title and a note of the current number of people watching. If you want to join them, tap on any entry and you will be taken straight to that stream, and watch live. Your profile name will appear on the screen for everyone else to see and you may be welcomed by the host with a namecheck. © www.UpYourperiscope.guru

Under the list of Live shows are ‘Replay shows’ that have finished and you to watch for 24 hours after they ended, (as long as the presenter decided to archive the show and didn’t then subsequently delete it.11) Again, tap to view.

Choosing Your Language Change the setting in your Profile to indicate the language you would prefer to see Scope titles in. It won’t translate any Titles, but it will only show Titles written in that language. By default Periscope will detect your language and select those titles.

11 We tell you how you can save and delete a show elsewhere in the book. © www.UpYourperiscope.guru

The language you choose here will also contribute towards the people you see in our Trending list, and whether you will feature in someone else’s. I’ll come on to that a little later.

CHAPTER SIX

*Your Broadcasting Page

Introduction

Of course, with Periscope you can broadcast live video to anyone in the world and have them contribute in return.

In Android, the ‘broadcast’ button, at the bottom of the screen looks like this. Tap it to be taken to your Broadcasting Page.

On iOS it looks like this.

When you are in the main ready-to-broadcast screen (below), you have various options (this is from an iOS device, but Android is similar):

Put your title Tap here to here quit

Tap this to make your broadcast private. (In Android Tap here to this function is at hide the the top of the comments broadcast screen): being made.

This is to auto-send a ‘show is starting’ This is the message to location your Twitter tagging button followers. Tap here to go live

Some of these buttons are self-explanatory (such as the ‘quit’ and ‘start broadcast’ ones), but let’s go through the others.

Location Sharing

We looked at this a little earlier, but by way of a quick re-cap if you turn ON the location:  You will be discoverable on the Map View  Your location will also appear in the map (under your show title when you broadcast), on which people can zoom in.

Simply toggle the ‘compass’ button to turn the feature ON or OFF (in iOS it ‘throbs’ to remind you). The compass turns white when it is activated.

You may see this screen before you are able to turn the location feature ON. Simply tap Settings and it will take you to your phone’s settings page where you can grant permission, and then hop back to Periscope.

Once again, if you do not want to be approached by a fellow Periscope, and especially if you are broadcasting from home, you may want to turn off the ‘location’ sharing before you go live. But, your show won’t appear on the global map (although the people who follow you will still, of course, get a notification that you are live).

If you want more exposure turn the location on … but doing that could also lead to more exposure of your privacy.

If you want to turn off the Location feature permanently (in case you forget to tap the compass each time), go to the Settings in your iPhone:

Then Privacy > Location Services > Periscope:

Then click ‘Never’:

Of course, you can turn off the ‘Location’ feature for your phone (so your location is not seen), but you will still be able to see the ‘map feature’ on your phone to discover other people.

Private Broadcasts

in Android

in iOS

“Private scopes are like Twitter DMs” @AndreeaC_T on Twitter

You have the option to do a private broadcast (‘closed show’) so only certain people will be told about, be able to see your stream12, be able to see, comment and ‘heart’ you.

Why would you want to do this?:  It could be a confidential Scope about business  You could be asking someone advice and want to show them something.  You could be doing a training session for a closed group13  You may have one Periscope account but use it for different formats, say for personal and business use, or one for teaching piano lessons and another for violin lessons.

Of course most times you’ll want to do a public programme (the default setting), and reach a bigger audience. But in a private Scope you can target just those who the content relates to.

Tap the icon (shown above) and this will appear:

A list of mutual followers (people you follow who also follow you back) comes up to choose from: they are naturally the people who you are likely to broadcast to. You can select as many people as you want to join a private Scope. There’s also an option to quickly select all of your mutual follows, in case you want to share a Scope with friends, but not the whole world.

12 Private broadcasts don’t show up in the Watch list either.

13 Hmmm… you could do a private stream and charge people to see it… (http://bit.ly/UYP_Bitcoin)

With the 3D Touch feature on Apple’s iPhone 6s and 6s+ users can long-press on the Periscope app icon — to auto-start a mutual broadcast.

Don’t worry if you forget to turn off the Twitter auto-notification before you go private! Although people can see the link and tap on it, it will take them no-where!

The Differences Between Public and Private Streams

Public Private Streams Streams The default setting Tap the padlock or ‘Private’ to make  the show private Sends a ‘Live now’ Notification to your You can choose which of your Followers  Followers can see your show. A Notification will only be sent to them Sends a ‘Live now’ Tweet to your twitter Followers (if you have enabled this   feature) A tweet is sent (unless you turn this feature off), but the link will not work. So be careful what you write as your title Anyone can watch the Live show (or the Replay) on the web (but they can’t   comment or send hearts) No-one can Anyone can Retweet the link to the Live show   They could, if a tweet was sent, but the link will not work Anyone in the world can watch the show Only the people you invited can on the app, comment and send hearts.  watch, chat, and send hearts Anyone can see the Show on the Global list while it is live   No – this is a Private show Anyone can see the Show on the Global map page while it is live (and if you have   enabled this feature) No – this is a Private show Any viewer can share the show with any of their Followers from inside the app.   No – this feature is disabled in a Private show Your show will be automatically uploaded as a Replay  The Show will appear in the Watch Your show will appear in the Watch page page for those you invited whether of your Followers for 24 hours  they watched it Live or not, and only Unless you for the usual 24 hours (unless you delete the delete it) Replay Your show will appear in the Watch page of anyone to whom it was recommended,   by one of their Followers, for 24 hours. No – this feature is disabled in a Private show

Decide Who Can Comment

If you tap here, the only people who will be able to comment will be the people who you follow.

The developers have assumed that those are the people who you have taken a conscious decision to ‘pre-approve’ as it were, and so stops ‘outsiders’ or trolls from spoiling your Show.

Note that the default, greyed-out position lets everybody comment, and highlighting the button permits only your followers. (A lot of people presume the opposite.)

(See more on hiding comments and blocking trolls, elsewhere in the book.)

Posting Notifications Through Twitter

If you tap on the ‘Twitter bird’ in this screen, then your Show Title and a link to the live video (or the archived show) will be tweeted to your Twitter followers. Of course having your video publicised on your Twitter feed gives it a ‘longer tail’ and increases the chances of more people seeing the show. In effect, now you are on two social networks.

(If you have a private Twitter account (one that is locked to the public) then you have immediately reduced the potential number of people who can view your video.)

People will see the tweet in this format:

LIVE on #Periscope: [Video Title] [Link to Video]

So for example:

There's no way at the moment to change these tweets – what you write as the broadcast title is what is sent out. However there’s nothing stopping you having a friend or colleague from grabbing the link to your show on their device, putting it in a customised tweet and sending it out immediately you start broadcasting!

As well as a tweet, your Followers will also be sent a ‘push notification’ to their phone, together with a Twitter chirp: © www.UpYourperiscope.guru

That happens even if you are watching a Periscope stream from someone else at the time:

(Tapping ‘View’ will of course, cut off the show you are watching and start playing the new one…)

More about Notifications in a chapter later in the book.

Your Broadcast Title

‘Title’ is one of the Top Two T’s of Periscope. And the number one mistake newbies make is not putting in a Title at all, or putting one in that doesn’t sell their Show.

The title is what is tweeted, and is in the push notification too. It’s also what will describe your show in the Watch menu.

So make sure that it is a real attention-grabber, to persuade people to tap and watch. It should be:  Short  Tempting  Clickable  But … true

Note that when writing your title in Periscope the app will also add ‘Live on Periscope’ to the auto-tweet, as well as a link to the live show. So keep your title short so it is not cut short! Indeed if it is too long, you may get an error message.

Titles will help you get the viewers.

If you do not give your Show a title now, you will not be able to add it later. Neither will you be able to change a title that you have added.

We will look at ‘titles’ in some more detail later in the book.

CHAPTER SEVEN

*The ‘People’ and ‘Profile’ Pages

Introduction

This is where you can find details of other people, create your own profile and check some of your basic stats.

Tap here to go to

The Search function your personal

– use this to find Profile page. people’s name or for words in biogs. Here is another In Android a opportunity to see a similar-looking Featured presenter. magnifying glass is at Tap here to see the bottom RHS of their bio, from this page. where you can Follow them. “Trending” section highlights The icon for the an evolving list of People page. recently popular broadcasters. In Android, these icons are at the top of this page.

Under the Trending list is the list of people you are following on Twitter…

…tap on this button to follow them on Periscope, too

The Trending List The Trending List replaced the ‘Most Loved List’ in November 2015. The old list ranked people by the number of hearts that they had been given … or bought. Indeed that cheating was one of the reasons that it was discontinued: the hearts-total of any particular person was no real indication of the value of their broadcasts.

We saw earlier that the Featured Scopes are in your Watch page: these are hand-picked, recommended broadcasts.

On this People page you may see a Featured Scoper: an individual who is worth following.

Also here are Trending Scopers: people who have been picked by an algorithm, (and then hand-checked by Periscope staff, for taste and decency). Being on this list is valuable because it gives you more exposure: people who don’t Follow you and would not know of your existence get to see you for the first time. It’s an opportunity to showcase your best work.

The list is reconfigured each 24-hours and you are likely to appear on it if:  You have a (reasonably) high number of viewers (thought to be14 500-1000)  The time they spent watching (the ‘retention rate’)  The number of times that they shared the broadcast  The number of times those shares were through Twitter and…  The number of times those Tweets were Re-Tweeted.

There is a strong link with Twitter here, because of course that company owns the Periscope one. Making each of them stronger depends on increasing their user-numbers. So it makes sense to have Scopes promoted on Twitter, to get more of one’s followers there… jump on to Periscope. So when you ask people to share your show, encourage them to do this via Twitter as well as within Periscope itself.

Your Profile Page

Your Periscope Bio / Profile Periscope will import your Twitter profile picture and bio, from the Twitter account that you connected with Periscope.

Remember this is perhaps the first thing that people will read about you – so make a great impression.

Some key things:  All your Twitter bio will be imported, but not all of it will be seen on Periscope  Your bio is highly searchable  Because web viewers can view your bio, put in a hyperlink that they can click through to your website, sales page, or a page of resources … or any other site (have the full address – that is, include http:// )

14 The ‘goalposts’ for this page are likely to be ever-shifting…and only scant details are shared as to how the list is determined. You will also only see Scopers featured who have chosen the same language as you have, in their Periscope Settings. © www.UpYourperiscope.guru

 Sell yourself!

Hold on!

“Your bio is highly searchable”?

Yep. So make sure you include key search terms in what you write:  #  @

That’s because in the Periscope Search box, people can search for words as well as hashtags and @names, and so if you use these terms it increases your discoverability.

You can change your bio (and your ‘full’ name) independently of Twitter and you probably should do this to reflect your different priorities when on this platform. Put in keywords which will be picked up by the inbuilt search feature.

Go into your Profile > pencil icon > Change bio / picture

People tab > Profile tab (top rhs) > double tap on the bio

Have words and phrases that will hook people in. Reading your bio is probably their first contact with you.

So, your Twitter bio may talk about your job and what kind of RT’s you do.

Your Periscope bio will probably include the content of the shows you present, how you can help people - and of course there’s no need to mention RTs.

So if you run a B&B in Barcelona, or are a plumber in Paris, put those key words in your bio. Then if someone is looking for your service rather than your name, they can still find you.

You could even change your bio on a daily basis, incorporating a trail for your upcoming shows.

Not all of the bio will be immediately visible so you may need to scroll down. Bear this in mind when you re-write it: think what words other people may use to search for you and put those key words at the top and make sure that the bio doesn’t cut off mid-word or phrase.

Twitter ‘verified’ badges (the ‘blue tick’ for celebrities, influencers, VIPs and corporations) like this one: © www.UpYourperiscope.guru

… appear in the Users section, and in Search as well. This means that it is easier to check that the person who you’re following, or who is commenting in your stream, is who they claim to be.

Your Periscope Picture You can change your profile picture directly inside the app itself. Here’s how:

People tab > Your Profile tab > tap on your picture >

Then choose one of these options to change your picture, and then save it:

This means that there’s no excuse for having a default Twitter ‘egg’ logo as your picture on Periscope. To quote @MarkShaw: Only have a picture of an egg if you’re an egg farmer.

You could choose to have a different picture on Twitter and Periscope, but if your name is the same on both platforms then this may water-down your brand and lead to confusion by your customers, clients or viewers. It is usually best to have consistency of awareness across all platforms (Twitter, Periscope, Facebook, LinkedIn…) as well as your own printed stationery and website.

Your Periscope Bio On The Web If you go to www.periscope.tv/username (where ‘username’ is the name of the Scoper: www.periscope.tv/UpYourPeriscope ), you’ll see all the recent broadcasts for that person.

Have this address in your bios on other social media platforms and in your tweets: it is, if you like, your ‘holding page’ for your presence on Periscope. When people land there, they will see your picture, bio and will also see the recent shows’ tally.

Followers and Followings Also in your Profile page you can see:  Who are your Followers – and Follow them if you want  Who you are Following – and Unfollow them if you wish

People tab > Your Profile tab > scroll down

A table similar to this will show how many people you are Following (tap to see their names and profiles), and how many people are Following you (again, tap to see who they are). Additionally it can list those who have been blocked (see later) and also how many broadcasts you have streamed.

Obviously this example is a profile of a newbie – perhaps just like you!

The list of the people who are Following you on Periscope is sorted by how recently that person Followed you. It makes it more awkward to find people (but arguably, you don’t need to do that very often), but makes building a relationship with people much easier as you can now spot the people who have recently started supporting you – their names and profiles will be at the top of this list. So every day or so, go through this process to see who they are and perhaps Follow them back, watch one of their shows and make a comment/give hearts, or reach out to them on Twitter (if they are there).

This is another way to build and strengthen relationships.

The information about the broadcasts is only available to you, and is only a list. In other words just because it keeps a tally of all your shows, you do not have access to them any longer than the usual 24 hour period.

Your Blocked List The screen-grab above shows the number of people Blocked. In this example the user has blocked two people. Again, tap the button to see who they are. Periscope says blocking “promotes transparency and accountability”.

There’s more on blocking later in the book.

Introduction

If you have an iPhone 6s or 6s+ you have some shortcuts and added features not available to any other iPhone or Android user.

Use the ‘force touch’ on the main Periscope app icon to access them.

Broadcast Quickly start a public broadcast. This save you pressing the app and going to the Broadcast page.

Broadcast Mutuals Force touching this button starts a private broadcast that only your mutual followers see (that is, people you follow and who also follow you back). This is a great way to quickly go live to your friends or business associates.

Teleport This takes you to a random Scope that’s live now, somewhere (anywhere!) in the world. To that extent it is a bit like the ‘Couch’ feature, described later (viewers on the web are shown random streams…). Having this feature makes your content much more discoverable (albeit, by chance!)

Search People Pretty self-explanatory!

For the full copy of the book, 400 pages of extra material, go to www.UpYourPersicope.guru

Or contact me via @TweeterStewart