Social Media Apps Parents Should Know About
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Video Streaming Best Practices for Pr
VIDEO STREAMING BEST PRACTICES FOR PR Meerkat and Periscope Meerkat and Periscope are experiencing exponential growth. Since their launch in March, the two apps have seen more than 1.5 million live streams. In addition, video consumption is generally on the rise. Cisco predicts that video will account for 80 per cent of all Internet traffic in 2019, up from 64 per cent in 2014. People want to share their worlds. More importantly, they want to be invited into yours. General Electric (GE), pictured below, is taking its audience on an entirely new, experiential journey with Periscope. Meerkat and Periscope have put the spotlight on streaming video and video podcasts. Are they the latest shiny tools of the Internet or something more? We say more. With live streaming, you can engage your audience directly, in real time; boost existing PR content initiatives; and grow awareness and audience engagement. All types of brands are taking advantage of the medium, from musicians to chefs and from real estate professionals to business consultants. The only question left is how to get started with the new tools. Don’t worry; we’ve got you covered. The world is your oyster. Live streaming allows for PR aims like growing awareness and engagement as well as thought leadership. In the campaign pictured to the right, Nestle worked with influencers to “drum” up interest in its ice cream. The results speak for themselves. Nestle’s Drumstick Periscope Channel generated more than 5,000 views and more than 50,000 hearts in roughly 12 hours. Influencers (Nestle worked with four.) generated 1,500 views and more than 64,000 hearts. -
2014 INTIX Instagram, Pinterest, Vine and Tumblr, Oh
Instagram, Pinterest, Vine and Tumblr, Oh My! • Kyle Kelly, Assistant Director of Athletic Communications, Central Michigan University • Russell Sauve, E-Commerce and Social Media Manager, Fox Theatre • Craig Ricks, Vice President of Marketing, Paciolan • Dave Brooks, Managing Editor, Venues Today Magazine • Doug Meffley, Director of Athletics Digital & Social Communications, Northwestern University • Michael Nabasny, Head of Enterprise Sales, Wildfire at Google SOCIAL MEDIA PLATFORMS BY THE NUMBERS 80 % of online adults who use the social media sites by year 71 70 67 60 50 40 2012 2013 30 20 22 21 20 16 18 17 15 13 10 0 Facebook LinkedIn Pinterest Twitter Instagram *Pew Research SOCIAL MEDIA PLATFORMS BY THE NUMBERS 64 Facebook 22 14 58 Instagram 20 22 Frequency of 47 Social Media Site Use Twitter 21 32 24 Daily Pinterest 31 Weekly 45 Less Often 14 LinkedIn 34 52 0 10 20 30 40 50 60 70 *Pew Research MILESTONE CAMPAIGNS TICKETPOP – DATA ACQUISITION GREAT SOCIAL ENGAGEMENT EXAMPLES COCA COLA BOTTLE RUMOR GOOGLE STREET VIEW GOOGLE SPOTIFY ENGAGEMENT PINTEREST ENGAGEMENT PIN IT TO WIN IT SPORTS STREAM FRONT PAGE ASK AND YOU SHALL RECEIVE “GAMEDAY FAN VOTE” CMU Football Day after Thanksgiving - Value customer’s opinion - Drive attendance - Voting entered fans in a contest to win sideline passes/upgraded seats - Allowed to build data base of fans for email marketing - Fans could vote on - Jerseys - Kickoff time - Kickoff song MOBILE AND SOCIAL STATS 61% of adults 874 million 65% of time During the and 78% of users check spent on holidays 17% -
Match Group Stock Pitch
Match Group Stock Pitch Analyst: James Campion First Things First Who in this room has used Tinder, Hinge, or another dating app? 2 Disclaimer I made these slides in 48 hours and took a lot of screenshots. You are allowed to take screenshots and make non-aesthetically pleasing slides for Investment Club (content matters more), but for SIBC and your full-time job do not do this! Thesis: 1. The Match Group currently holds a monopoly on the online- dating market, which is benefitting from changing social standards and increased connectivity 2. The Match Group has developed a diverse portfolio of brands, both through organic and inorganic methods, which enables them to serve customers of different ages and demographics 3. The Company’s combination of operating leverage and scale have led to expanding margins, driving a cash flow machine that should return cash to shareholders after the IAC spin-off 4. Valuation has gotten “frothy” but I still there is value as a long- term shareholder 4 Industry Focus Why online dating? More Couples Are Swiping Right ▸ In 2018, seven of the 53 couples profiled in the Vows column met on dating apps. ▸ And in the Times’ more populous Wedding Announcements section, 93 out of some 1,000 couples profiled this year met on dating apps ▸ The year before, 71 couples whose weddings were announced by the Times met on dating apps. Thanks to former NDIC President & VP, Dan McMurtie & Alex Draime for their report on the 6 dating market! Why Would Anyone Date Online?! ▸ Just a crazy thought, but what if in 10 years we think it is crazy that anyone met in person ▸ There are almost 8 billion people in the world, and we each get to meet about ~10,000 – And you’re telling me that you found your soulmate?! ▸ In the future, it might make more sense for machine learning trained algorithms to pair couples based on a number of different factors – There are just so many things it takes so long to tell someone about yourself (i.e. -
The Scoop on Scope I
The Scoop on Scope i The Scoop on Scope: Periscope Pointers for Bloggers, Beginners, and Beyond! Copyright © 2015 Kristi Clover. All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, or any other—except for brief quotations in printed or online reviews, without the prior permission of the author. Publishing and Design Services by MelindaMartin.me Preface ..................................................................................................................................Contents 1 Disclaimers ..................................................................................................................................................... 1 About the Author ................................................................................................................3 What people are saying about Kristi on Periscope ..........................................................4 1: My Periscope Journey .....................................................................................................7 2: The Basics .........................................................................................................................9 3: Finding Your Way Around Periscope ............................................................................16 4: How to Get More Followers .........................................................................................26 5: Watching & Participating ..............................................................................................30 -
Microblogging Tool That Allows Users to Post Brief, 140-Character Messages -- Called "Tweets" -- and Follow Other Users' Activities
MICRO-BLOGGING AND PERFORMANCE APPS AND SITES Instagram lets users snap, edit, and share photos and 15-second videos, either publicly or with a private network of followers. It unites the most popular features of social media sites: sharing, seeing, and commenting on photos. It also lets you apply fun filters and effects to your photos, making them look high-quality and artistic. What parents need to know • Teens are on the lookout for "likes." Similar to the way they use Facebook, teens may measure the "success" of their photos -- even their self-worth -- by the number of likes or comments they receive. Posting a photo or video can be problematic if teens are posting to validate their popularity. • Public photos are the default. Photos and videos shared on Instagram are public unless privacy settings are adjusted. Hashtags and location information can make photos even more visible to communities beyond a teen's followers if his or her account is public. • Private messaging is now an option. Instagram Direct allows users to send "private messages" to up to 15 mutual friends. These pictures don't show up on their public feeds. Although there's nothing wrong with group chats, kids may be more likely to share inappropriate stuff with their inner circles. Tumblr is like a cross between a blog and Twitter: It's a streaming scrapbook of text, photos, and/or videos and audio clips. Users create and follow short blogs, or "tumblogs," that can be seen by anyone online (if made public). Many teens have tumblogs for personal use: sharing photos, videos, musings, and things they find funny with their friends. -
Facebook Dating Application
Facebook Dating Application A Business Plan by Koen Heine, Alex Paninder & Fai Nopsuwanwong Idea: A Facebook dating application that will revolutionize the way people meet and date on the Internet. By choosing a superior business model, our company will outperform our competitors and change the faith of single people forever. This business plan is confidential. Business idea in itself or information from this description may not be used, reproduced or made available to third parties without the prior written permission of Koen Heine. 5/4/2011 Final Hand in –Entrepreneurship Program Facebook Dating Application Executive Summary The Internet is becoming an increasingly big part of our lives. We read the news, discover new music, watch video clips and communicate with social contacts. Meeting a romantic partner is a logical extension of the technology. This is where dating websites come in. However, research has shown that while people spend a lot of time on these websites, they are dissatisfied with the payoff. Despite the problems with current online dating solutions, the industry is estimated to be worth about $3-4 billion a year. The business model of choice for existing websites can be separated in monthly subscriptions and free dating sites that make money through advertising. According to competitive research by OkCupid, men are usually the contact initiator. On the paid dating website eHarmony, a man can expect a reply only 30% of the time, mainly because the receiving woman is not a paying member and is unable to reply. Scholarly research on a major American dating websites finds that women reply only 15.9% of the time. -
Victim/Witness Services Guide
VICTIM/WITNESS SERVICES GUIDE JACKSONVILLE SHERIFF’S OFFICE 501 E. BAY STREET, JACKSONVILLE, FL 32202 EMERGENCY: 9-1-1 (TTY SERVICES AVAILABLE) NON-EMERGENCY: (904) 630-0500 GENERAL INFORMATION: (904) 630-7600 JAXSHERIFF.ORG Message from Sheriff Mike Williams Sheriff MikeSheriffWilliams If you are reading this booklet, you or someone close to you has been the victim of a crime. I regret that this has hap- pened to you. As your Sheriff, I commit to you the resources and services of the Jacksonville Sheriff’s Office to assist you. The services listed in this publication are carefully tailored to meet your needs. They can be very useful to you as you go through the investigation and other aspects of the criminal justice system. In the coming weeks you may experience many feelings such as frustration, con- fusion, sadness and anger. Talking with someone who understands can help. The employees of the Jacksonville Sheriff’s Office will use their pro- fessional skills and work hard to uncover the facts, identify the re- sponsible person or people, and work for a successful prosecution. To make this process a little easier for you, we have provided two support services: a Victim Services Counselor and the Victim Infor- mation and Notification Everyday (VINE) System. The Jacksonville Sheriff’s Office cares about you. We are working every day to support victims of crime and their families. Sincerely, Mike Williams Mike Williams, Sheriff Duval County, FL 2 YOUR CASE INFORMATION Law Enforcement Agency: Jacksonville Sheriff’s Office (JSO) Emergency: -
Systematic Scoping Review on Social Media Monitoring Methods and Interventions Relating to Vaccine Hesitancy
TECHNICAL REPORT Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy www.ecdc.europa.eu ECDC TECHNICAL REPORT Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy This report was commissioned by the European Centre for Disease Prevention and Control (ECDC) and coordinated by Kate Olsson with the support of Judit Takács. The scoping review was performed by researchers from the Vaccine Confidence Project, at the London School of Hygiene & Tropical Medicine (contract number ECD8894). Authors: Emilie Karafillakis, Clarissa Simas, Sam Martin, Sara Dada, Heidi Larson. Acknowledgements ECDC would like to acknowledge contributions to the project from the expert reviewers: Dan Arthus, University College London; Maged N Kamel Boulos, University of the Highlands and Islands, Sandra Alexiu, GP Association Bucharest and Franklin Apfel and Sabrina Cecconi, World Health Communication Associates. ECDC would also like to acknowledge ECDC colleagues who reviewed and contributed to the document: John Kinsman, Andrea Würz and Marybelle Stryk. Suggested citation: European Centre for Disease Prevention and Control. Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy. Stockholm: ECDC; 2020. Stockholm, February 2020 ISBN 978-92-9498-452-4 doi: 10.2900/260624 Catalogue number TQ-04-20-076-EN-N © European Centre for Disease Prevention and Control, 2020 Reproduction is authorised, provided the -
11 Sites and Apps Kids Are Heading to After Facebook Remember
11 Sites and Apps Kids Are Heading to After Facebook Remember MySpace? Not so long ago, practically every teen in the world was on it –- and then many left for Facebook. Now, as Facebook's popularity among teens is starting to wane, you might be wondering what the new "it" social network is. But the days of a one-stop shop for all social networking needs are over. Instead, teens are dividing their attention between an array of apps. You don't need to know the ins and outs of every app and site that's "hot" right now (and frankly, if you did, they wouldn't be trendy anymore). But knowing the basics -- what they are, why they're popular, and the problems that can crop up when they're not used responsibly. 11 Social Media Tools Parents Need to Know About Now Twitter Instagram Snapchat Tumblr Google+ Vine Wanelo Kik Messenger Ooovoo Pheed Ask.fm 1. Twitter is a microblogging site that allows users to post brief, 140-character messages -- called "tweets" -- and follow other users' activities. Why it's popular Teens like using it to share quick tidbits about their lives with friends. What parents need to know Public tweets are the norm for teens. Though you can choose to keep your tweets private, most teens report having public accounts. Updates appear immediately. Even though you can remove tweets, your followers can still read what you wrote until it's gone. This can get kids in trouble if they say something in the heat of the moment. -
Building Relatedness Through Hashtags: Social
BUILDING RELATEDNESS THROUGH HASHTAGS: SOCIAL INFLUENCE AND MOTIVATION WITHIN SOCIAL MEDIA-BASED ONLINE DISCUSSION FORUMS by LUCAS JOHN JENSEN (Under the Direction of Lloyd Rieber) ABSTRACT With the rise of online education, instructors are searching for ways to motivate students to engage in meaningful discussions with one another online and build a sense of community in the digital classroom. This study explores how student motivation is affected when social media tools are used as a substitute for traditional online discussion forums hosted in Learning Management Systems. The main research question for this study was as follows: What factors influence student motivation in a hashtag-based discussion forum? To investigate this question, the following subquestions guided the research: a. How do participants engage in the hashtag discussion assignment? b. What motivational and social influence factors affect participants' activity when they post to the Twitter hashtag? c. How do previous experience with and attitudes toward social media and online discussion forums affect participant motivation in the hashtag-based discussion forum? Drawing on the motivational theories of Self-Determination Theory and Social Influence Theory, as well as the concept of Personal Learning Environments, it was expected that online learners would be more motivated to participate in online discussions if they felt a sense of autonomy over the discussion, and if the discussion took place in an environment similar to the social media environment they experience in their personal lives. Participants in the course were undergraduate students in an educational technology course at a large Southeastern public university. Surveys were administered at the beginning and end of the semester to determine the participants’ patterns of technology and social media usage, attitudes toward social media and online discussion forums, and to determine motivation levels and social influence factors. -
1 in the UNITED STATES DISTRICT COURT for the WESTERN DISTRICT of TEXAS WACO DIVISION MATCH GROUP, LLC Plaintiff, V. BUMBLE
Case 6:18-cv-00080-ADA Document 100 Filed 08/02/19 Page 1 of 84 IN THE UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF TEXAS WACO DIVISION MATCH GROUP, LLC § § § Plaintiff, § § No. 6:18-cv-00080-ADA v. § § BUMBLE TRADING INC., BUMBLE § JURY TRIAL DEMANDED HOLDING, LTD., BADOO TRADING § LIMITED, MAGIC LAB CO., WORLDWIDE VISION LIMITED, § BADOO LIMITED, BADOO § SOFTWARE LIMITED, and BADOO § TECHNOLOGIES LIMITED. Defendants. PLAINTIFF MATCH GROUP, LLC’S FOURTH AMENDED COMPLAINT I. INTRODUCTION Match Group, Inc. is a worldwide leader in online dating, with multiple popular brands of matchmaking services, including Match, Plenty of Fish, OkCupid, and more. Plaintiff Match Group, LLC, a wholly-owned subsidiary of Match Group, Inc., owns Tinder and its related intellectual property. Tinder is one of Match’s flagship brands. When released, it launched a cultural revolution in social networking and online dating. Tinder is famously characterized by a stack of cards containing photographs of potential matches nearby. If a user is interested in the person shown, the user drags a card to the right. If not, the user drags the card to the left. If two users are interested in each other, a match has been made, and the users are permitted to communicate with one another through the app. The app has become so well-known that an entire generation is often described as the “Tinder generation.” 1 Case 6:18-cv-00080-ADA Document 100 Filed 08/02/19 Page 2 of 84 Match, through Tinder, spent significant time and effort developing and implementing the inventions embodied in versions of the Tinder app and claimed in a recently issued utility patent. -
Cachet: a Decentralized Architecture for Privacy Preserving Social Networking with Caching
Cachet: A Decentralized Architecture for Privacy Preserving Social Networking with Caching Shirin Nilizadeh Sonia Jahid Prateek Mittal Indiana University University of Illinois at University of California, Bloomington Urbana-Champaign Berkeley [email protected] [email protected] [email protected] Nikita Borisov Apu Kapadia University of Illinois at Indiana University Urbana-Champaign Bloomington [email protected] [email protected] ABSTRACT and (b) use of social contacts for object caching results in Online social networks (OSNs) such as Facebook and significant performance improvements. Google+ have transformed the way our society communi- cates. However, this success has come at the cost of user Categories and Subject Descriptors privacy; in today's OSNs, users are not in control of their C.2.4 [Computer-Communication Networks]: Dis- own data, and depend on OSN operators to enforce access tributed Systems|Distributed Applications; K.6.m control policies. A multitude of privacy breaches has spurred [Management of Computing and Information research into privacy-preserving alternatives for social net- Systems]: Miscellaneous|Security working, exploring a number of techniques for storing, dis- seminating, and controlling access to data in a decentral- ized fashion. In this paper, we argue that a combination General Terms of techniques is necessary to efficiently support the complex Algorithms, Security functionality requirements of OSNs. We propose Cachet, an architecture that provides strong Keywords security and privacy guarantees while preserving the main functionality of online social networks. In particular, Cachet privacy, peer-to-peer systems, social networking, caching protects the confidentiality, integrity and availability of user content, as well as the privacy of user relationships.