DOCSLIB.ORG

2014 INTIX Instagram, Pinterest, Vine and Tumblr, Oh

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
2014 INTIX Instagram, Pinterest, Vine and Tumblr, Oh Instagram, Pinterest, Vine and Tumblr, Oh My! • Kyle Kelly, Assistant Director of Athletic Communications, Central Michigan University • Russell Sauve, E-Commerce and Social Media Manager, Fox Theatre • Craig Ricks, Vice President of Marketing, Paciolan • Dave Brooks, Managing Editor, Venues Today Magazine • Doug Meffley, Director of Athletics Digital & Social Communications, Northwestern University • Michael Nabasny, Head of Enterprise Sales, Wildfire at Google SOCIAL MEDIA PLATFORMS BY THE NUMBERS 80 % of online adults who use the social media sites by year 71 70 67 60 50 40 2012 2013 30 20 22 21 20 16 18 17 15 13 10 0 Facebook LinkedIn Pinterest Twitter Instagram *Pew Research SOCIAL MEDIA PLATFORMS BY THE NUMBERS 64 Facebook 22 14 58 Instagram 20 22 Frequency of 47 Social Media Site Use Twitter 21 32 24 Daily Pinterest 31 Weekly 45 Less Often 14 LinkedIn 34 52 0 10 20 30 40 50 60 70 *Pew Research MILESTONE CAMPAIGNS TICKETPOP – DATA ACQUISITION GREAT SOCIAL ENGAGEMENT EXAMPLES COCA COLA BOTTLE RUMOR GOOGLE STREET VIEW GOOGLE SPOTIFY ENGAGEMENT PINTEREST ENGAGEMENT PIN IT TO WIN IT SPORTS STREAM FRONT PAGE ASK AND YOU SHALL RECEIVE “GAMEDAY FAN VOTE” CMU Football Day after Thanksgiving - Value customer’s opinion - Drive attendance - Voting entered fans in a contest to win sideline passes/upgraded seats - Allowed to build data base of fans for email marketing - Fans could vote on - Jerseys - Kickoff time - Kickoff song MOBILE AND SOCIAL STATS 61% of adults 874 million 65% of time During the and 78% of users check spent on holidays 17% Millennials Facebook via social of digital sales own a smart mobile each networks originated phone month happens on from mobile - 93% of - 507 million mobile devices, a adults own a each day devices 46% increase cell phone YOY MOBILE AND SOCIAL STATS 61% OF PEOPLE HAVE A BETTER OPINION OF BRANDS WHEN THEY OFFER A GOOD MOBILE EXPERIENCE .* *Latitude research WELLS FARGO CENTER BIG TICKET CONTEST MOBILE FIRST STRATEGY GOOGLE ZERO MOMENT OF TRUTH FEATURE GOOD CONTENT FEATURE GOOD CONTENT FEATURE GOOD CONTENT FEATURE GOOD CONTENT SPONSOR PARTNERSHIPS DIGITAL WEB GUIDES Pages can be created with limited experience in Adobe systems. All interactive and compatible with web and mobile. SPONSOR ACTIVATION VIA SOCIAL TELL A STORY – MAKE IT VIRAL PORTLAND TRAIL BLAZERS – INSTAGRAM VIDEO ENGAGE FAN’S PASSIONS MARYLAND FANTASY FIVE STORIFY SCHEDULE CARDS FOR KEVIN - Started with a blog post - Seeded via influencers - Ended in great PR THE POWER OF SOCIAL MEDIA “FISHER EFFECT” Take advantage of opportunity… LEVERAGING EVENTS OUTSIDE YOUR VENUE LEVERAGING EVENTS OUTSIDE YOUR VENUE LEVERAGING EVENTS OUTSIDE YOUR VENUE LEVERAGING EVENTS OUTSIDE YOUR VENUE LEVERAGING EVENTS OUTSIDE YOUR VENUE WHAT DOES THE FOX SAY? WHAT DOES THE FOX SAY? WHAT DOES THE FOX SAY? WHAT DOES THE FOX SAY? USER-GENERATED CONTENT GOOGLE CONTENT PLACE SAVER SOCIAL MEDIA SHOPPING BY THE NUMBERS Pinteterst $199 Facebook $92 Average Order Value Twitter $58 $0 $50 $100 $150 $200 $250 Average Conversation Rate CYBER MONDAY TICKET BUYING OPPORTUNITIES SOCIAL SALES, RETARGETING & FACEBOOK TARGETED POSTS CMU Athletics Digital Advertising/Return - Total Spent as of 12/2/13: $4,319 - New Revenue Generated: $30,968 - Total Gross: $26,649 SOCIAL AS A CUSTOMER SERVICE CHANNEL SOCIAL AS A CUSTOMER SERVICE CHANNEL SOCIAL AS A CUSTOMER SERVICE CHANNEL GOOGLE Questions? .
Load more

Recommended publications
  • Systematic Scoping Review on Social Media Monitoring Methods and Interventions Relating to Vaccine Hesitancy
    TECHNICAL REPORT Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy www.ecdc.europa.eu ECDC TECHNICAL REPORT Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy This report was commissioned by the European Centre for Disease Prevention and Control (ECDC) and coordinated by Kate Olsson with the support of Judit Takács. The scoping review was performed by researchers from the Vaccine Confidence Project, at the London School of Hygiene & Tropical Medicine (contract number ECD8894). Authors: Emilie Karafillakis, Clarissa Simas, Sam Martin, Sara Dada, Heidi Larson. Acknowledgements ECDC would like to acknowledge contributions to the project from the expert reviewers: Dan Arthus, University College London; Maged N Kamel Boulos, University of the Highlands and Islands, Sandra Alexiu, GP Association Bucharest and Franklin Apfel and Sabrina Cecconi, World Health Communication Associates. ECDC would also like to acknowledge ECDC colleagues who reviewed and contributed to the document: John Kinsman, Andrea Würz and Marybelle Stryk. Suggested citation: European Centre for Disease Prevention and Control. Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy. Stockholm: ECDC; 2020. Stockholm, February 2020 ISBN 978-92-9498-452-4 doi: 10.2900/260624 Catalogue number TQ-04-20-076-EN-N © European Centre for Disease Prevention and Control, 2020 Reproduction is authorised, provided the
    [Show full text]
  • Cachet: a Decentralized Architecture for Privacy Preserving Social Networking with Caching
    Cachet: A Decentralized Architecture for Privacy Preserving Social Networking with Caching Shirin Nilizadeh Sonia Jahid Prateek Mittal Indiana University University of Illinois at University of California, Bloomington Urbana-Champaign Berkeley [email protected] [email protected] [email protected] Nikita Borisov Apu Kapadia University of Illinois at Indiana University Urbana-Champaign Bloomington [email protected] [email protected] ABSTRACT and (b) use of social contacts for object caching results in Online social networks (OSNs) such as Facebook and significant performance improvements. Google+ have transformed the way our society communi- cates. However, this success has come at the cost of user Categories and Subject Descriptors privacy; in today's OSNs, users are not in control of their C.2.4 [Computer-Communication Networks]: Dis- own data, and depend on OSN operators to enforce access tributed Systems|Distributed Applications; K.6.m control policies. A multitude of privacy breaches has spurred [Management of Computing and Information research into privacy-preserving alternatives for social net- Systems]: Miscellaneous|Security working, exploring a number of techniques for storing, dis- seminating, and controlling access to data in a decentral- ized fashion. In this paper, we argue that a combination General Terms of techniques is necessary to efficiently support the complex Algorithms, Security functionality requirements of OSNs. We propose Cachet, an architecture that provides strong Keywords security and privacy guarantees while preserving the main functionality of online social networks. In particular, Cachet privacy, peer-to-peer systems, social networking, caching protects the confidentiality, integrity and availability of user content, as well as the privacy of user relationships.
    [Show full text]
  • Archival Circulation on the Web: the Vine-Tweets Dataset
    Archival Circulation on the Web: The Vine-Tweets Dataset Ed Summers and Amy Wickner 06.04.19 Peer-Reviewed By: Anon. Clusters: Data Article DOI: 10.22148/16.040 Journal ISSN: 2371-4549 Cite: Ed Summers and Amy Wickner, “Archival Circulation on the Web: The Vine- Tweets Dataset,”Journal of Cultural Analytics. May 4, 2019. At Ethics and Archiving the Web, a conference convened in March 2018 at the New Museum in New York City, a group of artists, archivists, activists and re- searchers met to critically examine the ethical implications of our ability to col- lect and archive content from the web. In a session focused on the ethics of digital folklore, Frances Corry asked the audience to consider, ”What’s the right way to shut down a social networking site?” (Figure 1). Corry specifically discussed the closure of Vine, a social media service designed for sharing six-second video clips. She highlighted how, despite Vine’s best in- tentions to sunset their service “the right way,” mistakes were made regarding missing content and leaked personal information in users’ archives.2 Despite these difficulties, Vine’s effort remains noteworthy because of how it mobilizes the concept of an archive in dismantling its online service. Vine’s commitment to preserving content with user consent stands in stark contrast to the way many web platforms have shuttered their windows, barricaded their doors, and pulled vast amounts of content offline in the process. 1Christine A George, “Frances Corry provides a ‘burning yellow’ background for a burning ethical question,” Twitter, March 23, 2017.
    [Show full text]
  • Diaspora Knowledge Flows in the Global Economy
    E-Leader Budapest 2010 Diaspora Knowledge Flows in the Global Economy Dr. Martin Grossman Bridgewater State College Department of Management Bridgewater, MA, USA Abstract Globalization has fostered greater rates of mobility and an increasing reliance on transnational networks for commerce, social interaction, and the transfer of knowledge. This is particularly true among diaspora groups who have left their homelands in search of better economic and political environments. Unlike those of the past, today’s migrants stay connected via information and communications technology (ICT). Digital diaspora networks have the potential to reverse brain drain (the flight of human capital resulting from emigration) by facilitating knowledge sharing and technology transfer between the diaspora and the homeland. This paper explores the role that ICT-enabled diasporic networks are playing in reversing brain drain and stimulating brain gain and brain circulation. International development initiatives as well as empirical studies revolving around this concept are reviewed. The case of China is presented as an example of a country that has successfully leveraged its diaspora by implementing a number of strategies, including those based on ICT. A proposed research project, involving the Cape Verdean diaspora in Massachusetts, is also discussed. Introduction In today’s global economy intellectual capital has become the most important factor of production, underlying a nation’s ability to innovate and remain competitive (Stewart, 2007). Knowledge workers have become highly mobile, enabling them to seek out education and employment opportunities in other countries. While this might constitute a net gain for the country on the receiving end, it may also represent a serious loss of talent and ‘know-how’ from the home country.
    [Show full text]
  • Case 3:16-Cv-00764-N Document 86 Filed 04/06/17 Page 1 of 10 Pageid 1859
    Case 3:16-cv-00764-N Document 86 Filed 04/06/17 Page 1 of 10 PageID 1859 IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF TEXAS DALLAS DIVISION YOUTOO TECHNOLOGIES, LLC, § § Plaintiff, § § Civil Action No. 3:16-cv-00764-N v. § § TWITTER, INC., § § Defendants. § AMENDED COMPLAINT Plaintiff, Youtoo Technologies, LLC (“Youtoo”), for its Amended Complaint for Patent Infringement against Twitter, Inc. (“Twitter” or “Defendant”), alleges the following: NATURE OF THE SUIT 1. This is an action for patent infringement arising under the patent laws of the United States, Title 35 of the United States Code to prevent and enjoin Defendant from infringing and profiting from, in an unlawful and unauthorized manner U.S. Patent No. 8,464,304 (the “’304 patent”), U.S. Patent No. 8,601,506 (the “’506 patent”), and U.S. Patent No. 9,083,997 (also known as U.S. Application No. 13/674,768, the “’768 Application,” filed November 12, 2012), pursuant to 35 U.S.C. § 271. Youtoo also seeks to recover damages, attorneys’ fees, and costs. PARTIES 2. Youtoo Technologies, LLC is a Texas limited liability company having its principal place of business at 6565 N. MacArthur Boulevard, Suite 400, Las Colinas, Texas 75039. 3. In mid-2008, Youtoo inventors recognized that the intersection of broadcast Case 3:16-cv-00764-N Document 86 Filed 04/06/17 Page 2 of 10 PageID 1860 television and Social Networking was the next great horizon with respect to technology and communication. In order meet the growing public and corporate demand for a user- and network-friendly, reliable interactive television experience, Youtoo invested millions of dollars into the creation, design, and testing of its pioneering technology.
    [Show full text]
  • Teen-Social-Media-Addiction.Docx
    1 Table of Contents: Introduction 3 Dominant Characteristics of Social Media Addiction in Teens 3 Statistics on Teen Social Media Addiction 3 Causes of Teenage Social Media Addiction 4 Is Social Media Addiction the Sign of a Disorder? 4 How Social Media Addiction Affects the Adolescent Brain 4 How Does Social Media Addiction Affect Teens 5 Treatment for Social Media Addiction in Teens 5 Additional Resources 6 2 Introduction Teenage social media addiction can be described as preoccupation and obsession. A teenager with a social media addiction has become so engrossed in the virtual world that it has impacted the real world, causing harmful effects. While many teens engage in social media through platforms such as Facebook, Twitter, YouTube, Vine, Snapchat, and others, teens who are addicted to social media see a negative impact on their real life relationships and responsibilities. Dominant Characteristics of Social Media Addiction in Teens Paradigm Malibu explains that social media addiction most often entails two distinct characteristics ​ of addiction: the extensive amount of time spent on social media and the underlying reasons why they’re engaged online. A teen with a social media addiction has an overwhelming desire to participate in the virtual world. The teen will feel internal pressure to check their updates, add new statuses, post a photo, or engage in other online activity. A teen addicted to social media will prefer the virtual connections and relationships to those in real life. As the teenage years are a pivotal time for social growth in teens, this desire can be harmful as the teen may not develop healthy or appropriate social skills.
    [Show full text]
  • Listen Well on Twitter
    ★★★★★★★ ★★★★★★★ round 4: listen well on twitteR • • Launched: March 2006 • • The company’s logo, a little blue • • As of December 2012, there were bird, is officially named Larry, after more than 100 million users in the Larry Bird, the former player for the United States, 500 million world- Boston Celtics. wide. • • JetBlue was one of the first com- • • The Twitter concept evolved out of panies to start using Twitter for a brainstorming session that took marketing research and customer place at the top of a slide on a San s e r v i c e . Francisco playground. • • Users post 750 tweets per second. talk about Twitter with almost the same affection as I talk about my children. i It’s had that much of an impact on my life since I started using it to reach out to customers in 2007. As an extrovert who can get to know a room full of people in just a few hours, I felt at home in Twitter’s 140 -­word cocktail party environ­ ment. It was the platform that came most naturally to me, because it was per ­ fectly suited for small bursts of quick-­fire conversation and idea exchanges. If the only platform I’d had at my disposal in early 2006, when I first started trying to storytell about my family business, Wine Library, had demanded long-­form 83 Jab Jab Jab right Hook writing, like a magazine column or a written blog, the business would not be what it is today. Twitter’s restrictions played directly to my strengths.
    [Show full text]
  • How to Use Vine
    How to Use Vine 1. Vine is a phone application. It works on iPhones and Android phones. You need to download the application before you can sign up. 2. When you open Vine for the first time, you will see two options: “Sign in with Twitter” and “Sign up with Email”. a. If you have a Twitter account already, then perfect! You’re almost done! Here’s how to Sign in with Twitter: i. Type in: 1. Username or email 2. Password b. If you don’t own a Twitter account, don’t fear! Signing up with Email is easy, too: i. Type in your full name (or a variation of your name, up to you) ii. Click on the hot air balloon icon to upload a profile picture. 1. Choose a photo that is already saved on your phone. It looks best if you upload a photo that is square-shaped. 2. Vine will ask for permission to access your photos. Click “OK.” 3. Once you have selected your photo, you can trim it so that the square aligns with the part of your photo that you want your icon to be. 4. Click “Choose.” 5. Your icon is all set! iii. Click “Next.” iv. Enter your: 1. Email 2. Password (make sure it’s strong) 3. Phone number (this is optional) v. Click “Done.” Congratulations! You’ve completed signing in! Now, let’s get started on building your profile. 1. Click the small house icon on the top left corner of your Vine timeline. A dropdown menu will appear.
    [Show full text]
  • Enrollment Management Marketing and New Media in the Era of Big Data
    Enrollment Management Marketing and New Media in the Era of Big Data AACRAO Webinar Jim Bouse University of Oregon March 31, 2015 What We Will Cover • Marketing and Communications • Viral and Personalized Video’s • Big Data • Social Media • CRM • Predictive Analytics • Mobile Call Me A Duck Videos helping expand brand awareness BYU New Spice Study Like a Scholar Perls of Knowledge Location, Location, Location Big Data “Linking data from disparate sources to answer questions you didn’t even know to ask.” Kent Kuo Oregon State, Dir. Ent. Computing Big Data “Sifting through the sea of information in search of trends and truths.” - Andrew Barbour, Campus Technology Big Data •The original V’s: Volume and Velocity •The 3 V’s •Volume •Velocity •Variety Graphic credit - Diya Soubra Big Data Graphic Credit: IBM Big Data • Many V’s • The most important V’s? • Volume • Veracity • Velocity • Visualization • Variety • Value • Variability • Veracity • Visualization • Value Photo credit: Slate.com Big Data: Analytics, Tracking, Prediction • Target pregnancy ads • RFID. Prism consortium. • Big Brother is here and he is us. Walmart infrared. Video tracking • Amazon to Facebook example “Free” internet. We are not the customer, we are the product. Social Media Perls of Knowledge The Insider (Check out Harvey’s eyes at the end) Listen and Monitor There are more channels than ever. • Facebook (1.23B +, 76% Mobile) • Google (24+ PB/day) • Twitter (500M+, 284M active) • College Confidential (Hobsons) • Instagram (200M) • YikYak • Google Maps, Apple iOS, review your campus Where are Teens on Social? Changes from January 2013 to February 2015 Teen Survey (sentiments) Gary Tan (founder of Posterous ), Jan.
    [Show full text]
  • Social Media and Democracy : the State of the Field, Prospects for Reform
    Downloaded from https://www.cambridge.org/core. IP address: 170.106.33.19, on 26 Sep 2021 at 08:20:02, subject to the Cambridge Core terms of use, available at https://www.cambridge.org/core/terms. https://www.cambridge.org/core/product/E79E2BBF03C18C3A56A5CC393698F117 Downloaded from https://www.cambridge.org/core. IP address: 170.106.33.19, on 26 Sep 2021 at 08:20:02, subject to the Cambridge Core terms of use, available at https://www.cambridge.org/core/terms. https://www.cambridge.org/core/product/E79E2BBF03C18C3A56A5CC393698F117 Social Media and Democracy Over the last five years, widespread concern about the effects of social media on democracy has led to an explosion in research from different disciplines and corners of academia. This book is the first of its kind to take stock of this emerging multi-disciplinary field by synthesizing what we know, identifying what we do not know and obstacles to future research, and charting a course for the future inquiry. Chapters by leading scholars cover major topics – from disinformation to hate speech to political advertising – and situate recent developments in the context of key policy questions. In addition, the book canvasses existing reform proposals in order to address widely perceived threats that social media poses to democracy. This title is also available as Open Access on Cambridge Core. Nathaniel Persily is the James B. McClatchy Professor of Law at Stanford Law School and the Co-Director of the Stanford Cyber Policy Center and Stanford Project on Democracy and the Internet. His scholarship focuses on the law and technology of democracy.
    [Show full text]
  • The Clash Between Terrestrial and Digital Radio: Pinned by the Music Modernization Act
    The Clash between Terrestrial and Digital Radio: Pinned by the Music Modernization Act Dianlyn Cenidoza* ABSTRACT Copyright law, specifically music licensing, has long been outdated due to changes in the way people listen to music. With the proliferation of technology, listeners can now enjoy music via channels that did not exist just a few decades ago. As a consequence, music creators have faced years of economic inequality.1 Songwriters, artists, and musicians have fought a long, and often fruitless, battle for justice—legislation that would change music law for the better has continuously been struck down.2 However, in 2018, the Music Modernization Act (MMA) was signed into law, representing a battle won for music creators.3 This Comment will explore the new and updated laws that make up the MMA, with a specific focus on the difference in treatment of terrestrial radio and digital radio under modern music law and how this division has caused tension in the making of the MMA. INTRODUCTION Until recently, owners of pre-1972 sound recordings did not receive royalties for their musical creations; however, a change arose when the Orrin G. Hatch–Bob Goodlatte Music Modernization Act, commonly * J.D. Candidate, Seattle University School of Law. It was inevitable for me to grow up loving music when music and singing were constant in my home. Therefore, thank you to all musicians and artists who have brought me joy with their music; you inspire this Comment. I would also like to thank my faculty advisor and all those who have provided me with thoughtful feedback, especially the Law Review team.
    [Show full text]
  • WEAPONS of MASS DISTRACTION: Foreign State-Sponsored Disinformation in the Digital Age
    WEAPONS OF MASS DISTRACTION: Foreign State-Sponsored Disinformation in the Digital Age MARCH 2019 PARK ADVISORS | Weapons of Mass Distraction: Foreign State-Sponsored Disinformation in the Digital Age Authored by Christina Nemr and William Gangware Acknowledgements The authors are grateful to the following subject matter experts who provided input on early drafts of select excerpts: Dr. Drew Conway, Dr. Arie Kruglanski, Sean Murphy, Dr. Alina Polyakova, and Katerina Sedova. The authors also appreciate the contributions to this paper by Andrew Rothgaber and Brendan O’Donoghue of Park Advisors, as well as the editorial assistance provided by Rhonda Shore and Ryan Jacobs. This report was produced with support from the US Department of State’s Global Engagement Center. Any views expressed in this report are those of the authors and do not necessarily reflect the views of the US State Department, Park Advisors, or its subject matter expert consultants. Any errors contained in this report are the authors’ alone. PARK ADVISORS | Weapons of Mass Distraction: Foreign State-Sponsored Disinformation in the Digital Age 0. Table of Contents 01 Introduction and contextual analysis 04 How do we define disinformation? 06 What psychological factors drive vulnerabilities to disinformation and propaganda? 14 A look at foreign state-sponsored disinformation and propaganda 26 Platform-specific challenges and efforts to counter disinformation 39 Knowledge gaps and future technology challenges PARK ADVISORS | Weapons of Mass Distraction: Foreign State-Sponsored Disinformation in the Digital Age 1 Introduction and 1. contextual analysis On July 12, 2014, viewers of Russia’s main state-run television station, Channel One, were shown a horrific story.
    [Show full text]