Enrollment Management Marketing and New Media in the Era of Big Data
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Video Streaming Best Practices for Pr
VIDEO STREAMING BEST PRACTICES FOR PR Meerkat and Periscope Meerkat and Periscope are experiencing exponential growth. Since their launch in March, the two apps have seen more than 1.5 million live streams. In addition, video consumption is generally on the rise. Cisco predicts that video will account for 80 per cent of all Internet traffic in 2019, up from 64 per cent in 2014. People want to share their worlds. More importantly, they want to be invited into yours. General Electric (GE), pictured below, is taking its audience on an entirely new, experiential journey with Periscope. Meerkat and Periscope have put the spotlight on streaming video and video podcasts. Are they the latest shiny tools of the Internet or something more? We say more. With live streaming, you can engage your audience directly, in real time; boost existing PR content initiatives; and grow awareness and audience engagement. All types of brands are taking advantage of the medium, from musicians to chefs and from real estate professionals to business consultants. The only question left is how to get started with the new tools. Don’t worry; we’ve got you covered. The world is your oyster. Live streaming allows for PR aims like growing awareness and engagement as well as thought leadership. In the campaign pictured to the right, Nestle worked with influencers to “drum” up interest in its ice cream. The results speak for themselves. Nestle’s Drumstick Periscope Channel generated more than 5,000 views and more than 50,000 hearts in roughly 12 hours. Influencers (Nestle worked with four.) generated 1,500 views and more than 64,000 hearts. -
A Longitudinal Study of Follow Predictors on Twitter C.J
A Longitudinal Study of Follow Predictors on Twitter C.J. Hutto Sarita Yardi Eric Gilbert School of Interactive Computing School of Information School of Interactive Computing Georgia Institute of Technology University of Michigan Georgia Institute of Technology [email protected] [email protected] [email protected] ABSTRACT ness; and profile completeness [30]. We also assessed nu- Follower count is important to Twitter users: it can indicate merous attributes specific to the content of users’ tweets, popularity and prestige. Yet, holistically, little is understood such as: propensity to express positive versus negative sen- about what factors – like social behavior, message content, timent [26,37]; topical focus [40]; proportions of tweets and network structure – lead to more followers. Such in- with “meformer” content versus informational content [33]; formation could help technologists design and build tools frequency of others “retweeting” a user’s content [5]; lin- that help users grow their audiences. In this paper, we study guistic sophistication (reading difficulty) of tweets; and 507 Twitter users and a half-million of their tweets over 15 hashtag usage. Finally, we evaluated the impact of users’ months. Marrying a longitudinal approach with a negative evolving social network structure, collecting snapshots of binomial auto-regression model, we find that variables for their friends and followers every three months for fifteen message content, social behavior, and network structure should be given equal consideration when predicting link months. With this, we can evaluate the effects of network formations on Twitter. To our knowledge, this is the first status, reciprocity [18], and common network neighbors. longitudinal study of follow predictors, and the first to show Our variables were selected from prominent theoretical that the relative contributions of social behavior and mes- constructs bridging social science, linguistics, computer sage content are just as impactful as factors related to social mediated communications, and network theory. -
Effects and Opportunities of Native Code Extensions For
Effects and Opportunities of Native Code Extensions for Computationally Demanding Web Applications DISSERTATION zur Erlangung des akademischen Grades Dr. Phil. im Fach Bibliotheks- und Informationswissenschaft eingereicht an der Philosophischen Fakultät I Humboldt-Universität zu Berlin von Dipl. Inform. Dennis Jarosch Präsident der Humboldt-Universität zu Berlin: Prof. Dr. Jan-Hendrik Olbertz Dekan der Philosophischen Fakultät I: Prof. Michael Seadle, Ph.D. Gutachter: 1. Prof. Dr. Robert Funk 2. Prof. Michael Seadle, Ph.D. eingereicht am: 28.10.2011 Tag der mündlichen Prüfung: 16.12.2011 Abstract The World Wide Web is amidst a transition from interactive websites to web applications. An increasing number of users perform their daily computing tasks entirely within the web browser — turning the Web into an important platform for application development. The Web as a platform, however, lacks the computational performance of native applications. This problem has motivated the inception of Microsoft Xax and Google Native Client (NaCl), two independent projects that fa- cilitate the development of native web applications. Native web applications allow the extension of conventional web applications with compiled native code, while maintaining operating system portability. This dissertation determines the bene- fits and drawbacks of native web applications. It also addresses the question how the performance of JavaScript web applications compares to that of native appli- cations and native web applications. Four application benchmarks are introduced that focus on different performance aspects: number crunching (serial and parallel), 3D graphics performance, and data processing. A performance analysis is under- taken in order to determine and compare the performance characteristics of native C applications, JavaScript web applications, and NaCl native web applications. -
2014 INTIX Instagram, Pinterest, Vine and Tumblr, Oh
Instagram, Pinterest, Vine and Tumblr, Oh My! • Kyle Kelly, Assistant Director of Athletic Communications, Central Michigan University • Russell Sauve, E-Commerce and Social Media Manager, Fox Theatre • Craig Ricks, Vice President of Marketing, Paciolan • Dave Brooks, Managing Editor, Venues Today Magazine • Doug Meffley, Director of Athletics Digital & Social Communications, Northwestern University • Michael Nabasny, Head of Enterprise Sales, Wildfire at Google SOCIAL MEDIA PLATFORMS BY THE NUMBERS 80 % of online adults who use the social media sites by year 71 70 67 60 50 40 2012 2013 30 20 22 21 20 16 18 17 15 13 10 0 Facebook LinkedIn Pinterest Twitter Instagram *Pew Research SOCIAL MEDIA PLATFORMS BY THE NUMBERS 64 Facebook 22 14 58 Instagram 20 22 Frequency of 47 Social Media Site Use Twitter 21 32 24 Daily Pinterest 31 Weekly 45 Less Often 14 LinkedIn 34 52 0 10 20 30 40 50 60 70 *Pew Research MILESTONE CAMPAIGNS TICKETPOP – DATA ACQUISITION GREAT SOCIAL ENGAGEMENT EXAMPLES COCA COLA BOTTLE RUMOR GOOGLE STREET VIEW GOOGLE SPOTIFY ENGAGEMENT PINTEREST ENGAGEMENT PIN IT TO WIN IT SPORTS STREAM FRONT PAGE ASK AND YOU SHALL RECEIVE “GAMEDAY FAN VOTE” CMU Football Day after Thanksgiving - Value customer’s opinion - Drive attendance - Voting entered fans in a contest to win sideline passes/upgraded seats - Allowed to build data base of fans for email marketing - Fans could vote on - Jerseys - Kickoff time - Kickoff song MOBILE AND SOCIAL STATS 61% of adults 874 million 65% of time During the and 78% of users check spent on holidays 17% -
The Scoop on Scope I
The Scoop on Scope i The Scoop on Scope: Periscope Pointers for Bloggers, Beginners, and Beyond! Copyright © 2015 Kristi Clover. All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, or any other—except for brief quotations in printed or online reviews, without the prior permission of the author. Publishing and Design Services by MelindaMartin.me Preface ..................................................................................................................................Contents 1 Disclaimers ..................................................................................................................................................... 1 About the Author ................................................................................................................3 What people are saying about Kristi on Periscope ..........................................................4 1: My Periscope Journey .....................................................................................................7 2: The Basics .........................................................................................................................9 3: Finding Your Way Around Periscope ............................................................................16 4: How to Get More Followers .........................................................................................26 5: Watching & Participating ..............................................................................................30 -
Marketing and Communications for Artists Boost Your Social Media Presence
MARKETING AND COMMUNICATIONS FOR ARTISTS BOOST YOUR SOCIAL MEDIA PRESENCE QUESTIONS FOR KIANGA ELLIS: INTERNET & SOCIAL MEDIA In 2012, social media remains an evolving terrain in which artists and organizations must determine which platforms, levels of participation, and tracking methods are most effective and sustainable for their own needs. To inform this process, LMCC invited six artists and arts professionals effectively using social media to share their approaches, successes, and lessons learned. LOWER MANHATTAN CULTURAL COUNCIL (LMCC): Briefly describe your work as an artist and any other roles or affiliations you have as an arts professional. KIANGA ELLIS (KE): Following a legal career on Wall Street in derivatives and commodities sales and trading, I have spent the past few years as a consultant and producer of art projects. My expertise is in patron and audience development, business strategy and communications, with a special focus on social media and Internet marketing. I have worked with internationally recognized institutions such as The Museum of Modern Art, The Metropolitan Museum of Art, Sotheby’s, SITE Santa Fe, and numerous galleries and international art fairs. I am a published author and invited speaker on the topic of how the Internet is changing the business of art. In 2011, after several months meeting with artists in their studios and recording videos of our conversations, I began exhibiting and selling the work of emerging and international artists through Kianga Ellis Projects, an exhibition program that hosts conversations about the studio practice and work of invited contemporary artists. I launched the project in Santa Fe, New Mexico ⎯Kianga Ellis Projects is now located in an artist loft building in Bedford Stuyvesant, Brooklyn. -
Victim/Witness Services Guide
VICTIM/WITNESS SERVICES GUIDE JACKSONVILLE SHERIFF’S OFFICE 501 E. BAY STREET, JACKSONVILLE, FL 32202 EMERGENCY: 9-1-1 (TTY SERVICES AVAILABLE) NON-EMERGENCY: (904) 630-0500 GENERAL INFORMATION: (904) 630-7600 JAXSHERIFF.ORG Message from Sheriff Mike Williams Sheriff MikeSheriffWilliams If you are reading this booklet, you or someone close to you has been the victim of a crime. I regret that this has hap- pened to you. As your Sheriff, I commit to you the resources and services of the Jacksonville Sheriff’s Office to assist you. The services listed in this publication are carefully tailored to meet your needs. They can be very useful to you as you go through the investigation and other aspects of the criminal justice system. In the coming weeks you may experience many feelings such as frustration, con- fusion, sadness and anger. Talking with someone who understands can help. The employees of the Jacksonville Sheriff’s Office will use their pro- fessional skills and work hard to uncover the facts, identify the re- sponsible person or people, and work for a successful prosecution. To make this process a little easier for you, we have provided two support services: a Victim Services Counselor and the Victim Infor- mation and Notification Everyday (VINE) System. The Jacksonville Sheriff’s Office cares about you. We are working every day to support victims of crime and their families. Sincerely, Mike Williams Mike Williams, Sheriff Duval County, FL 2 YOUR CASE INFORMATION Law Enforcement Agency: Jacksonville Sheriff’s Office (JSO) Emergency: -
Systematic Scoping Review on Social Media Monitoring Methods and Interventions Relating to Vaccine Hesitancy
TECHNICAL REPORT Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy www.ecdc.europa.eu ECDC TECHNICAL REPORT Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy This report was commissioned by the European Centre for Disease Prevention and Control (ECDC) and coordinated by Kate Olsson with the support of Judit Takács. The scoping review was performed by researchers from the Vaccine Confidence Project, at the London School of Hygiene & Tropical Medicine (contract number ECD8894). Authors: Emilie Karafillakis, Clarissa Simas, Sam Martin, Sara Dada, Heidi Larson. Acknowledgements ECDC would like to acknowledge contributions to the project from the expert reviewers: Dan Arthus, University College London; Maged N Kamel Boulos, University of the Highlands and Islands, Sandra Alexiu, GP Association Bucharest and Franklin Apfel and Sabrina Cecconi, World Health Communication Associates. ECDC would also like to acknowledge ECDC colleagues who reviewed and contributed to the document: John Kinsman, Andrea Würz and Marybelle Stryk. Suggested citation: European Centre for Disease Prevention and Control. Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy. Stockholm: ECDC; 2020. Stockholm, February 2020 ISBN 978-92-9498-452-4 doi: 10.2900/260624 Catalogue number TQ-04-20-076-EN-N © European Centre for Disease Prevention and Control, 2020 Reproduction is authorised, provided the -
How Can Social Networking Help Enhance My Business? Presented By
How Can Social Networking Help Enhance My Business? Presented by: Women, Work & Community Sunrise County Economic Council Northern Maine Development Commission Maine Woods Consortium © 2011 Women, Work & Community Developed by: Erica Quin-Easter, Microenterprise Coordinator [email protected] (207) 764-0050 – Aroostook County center © 2011 Women, Work & Community Workshop Goals • Introduce you to social media applications you can use to expand your business marketing • Inspire you to integrate social media into your marketing plan • Help you develop next steps for using social media to stay informed and connect with customers • Minimal lingo, maximum empowerment © 2011 Women, Work & Community What This Workshop Is Not: • Click-by-click “how-to” for specific applications – Broad overview will introduce you to social media options and successful models – Individual assistance available 1-on-1 • Specific advice for your situation – General questions and personal experiences welcome! – Specific questions may be referred for individual response and 1-on-1 support © 2011 Women, Work & Community Introductions • Your Name, Town, and Business • Current uses of social media? (business or personal) • Goals for this workshop © 2011 Women, Work & Community A World Online: Basics Before Social Media • Website – Clean, coherent, depth of content • Maps, Places, other directory listings – Google, Yahoo, Bing, etc. • Email marketing – Constant Contact ($) or your own email (<500) • Business phone and address – Can people find and contact you? © -
Communications Business Plan
1 5. Team Letter 7. Mission, Vision & Values 6. What is Citizen-Centric? 9. Organizational Chart CONTENTS 14. SWOT 20. Audience Demographics 16. Department Highlights 23. What We Do 18. Collaboration Workload 24. Five Year Implementation Table by Goal 2 10. Executive Summary 11. Benchmarking: Statistically Valid Survey 11. Industry Trends & Best Practices 12. Citizen Survey Data CONTENTS 32. Fiscal Outlook 33. Future 34. Staff Time 3 David Graham Assistant City Manager Sarah Prohaska Communications Director Nicole Hricik Marketing Supervisor & Communications Liaison Melissa Yunas Project Manager Maureen Kenyon Social Media Coordinator/Digital Storyteller Benjamin Elliott Digital Video Producer Matt Dutiel Digital Video Producer Avi Monina Digital Media Production Coordinator Gustavo Nadasi Digital Technology Coordinator Patricia D’Abate Web Content & Graphic Specialist Alyssa Taylor Graphic/Digital Content Specialist 4 Team Letter The last decade has ushered in dramatic change in the ways people receive news and information. The evening television news and the morning newspaper are no longer the definitive source of news. People now have a multitude of channels from which they receive information – a 140-character tweet, a Facebook video, local news blog or live streamed video. Technology has provided an ever- expanding host of venues for sharing information with names like Meerkat, Instagram, Periscope and Snapchat. People can download and digest information anywhere at any time with tablets and smart phones. For a large, diverse City like Port St. Lucie, it can be challenging to communicate to every audience in the particular ways that resonate with each one. However, the City’s communications team enjoys and thrives on these challenges. -
Cachet: a Decentralized Architecture for Privacy Preserving Social Networking with Caching
Cachet: A Decentralized Architecture for Privacy Preserving Social Networking with Caching Shirin Nilizadeh Sonia Jahid Prateek Mittal Indiana University University of Illinois at University of California, Bloomington Urbana-Champaign Berkeley [email protected] [email protected] [email protected] Nikita Borisov Apu Kapadia University of Illinois at Indiana University Urbana-Champaign Bloomington [email protected] [email protected] ABSTRACT and (b) use of social contacts for object caching results in Online social networks (OSNs) such as Facebook and significant performance improvements. Google+ have transformed the way our society communi- cates. However, this success has come at the cost of user Categories and Subject Descriptors privacy; in today's OSNs, users are not in control of their C.2.4 [Computer-Communication Networks]: Dis- own data, and depend on OSN operators to enforce access tributed Systems|Distributed Applications; K.6.m control policies. A multitude of privacy breaches has spurred [Management of Computing and Information research into privacy-preserving alternatives for social net- Systems]: Miscellaneous|Security working, exploring a number of techniques for storing, dis- seminating, and controlling access to data in a decentral- ized fashion. In this paper, we argue that a combination General Terms of techniques is necessary to efficiently support the complex Algorithms, Security functionality requirements of OSNs. We propose Cachet, an architecture that provides strong Keywords security and privacy guarantees while preserving the main functionality of online social networks. In particular, Cachet privacy, peer-to-peer systems, social networking, caching protects the confidentiality, integrity and availability of user content, as well as the privacy of user relationships. -
Mining Social Media for Newsgathering: a Review
Mining Social Media for Newsgathering: A Review Arkaitz Zubiaga Queen Mary University of London, London, UK [email protected] Abstract Social media is becoming an increasingly important data source for learning about breaking news and for following the latest developments of ongoing news. This is in part possible thanks to the existence of mobile devices, which allows anyone with access to the Internet to post updates from anywhere, leading in turn to a growing presence of citizen journalism. Consequently, social media has be- come a go-to resource for journalists during the process of newsgathering. Use of social media for newsgathering is however challenging, and suitable tools are needed in order to facilitate access to useful information for reporting. In this pa- per, we provide an overview of research in data mining and natural language pro- cessing for mining social media for newsgathering. We discuss five different areas that researchers have worked on to mitigate the challenges inherent to social me- dia newsgathering: news discovery, curation of news, validation and verification of content, newsgathering dashboards, and other tasks. We outline the progress made so far in the field, summarise the current challenges as well as discuss future directions in the use of computational journalism to assist with social media news- gathering. This review is relevant to computer scientists researching news in social media as well as for interdisciplinary researchers interested in the intersection of computer science and journalism. 1 Introduction The popularity of social media platforms has increased exponentially in recent years, arXiv:1804.03540v2 [cs.CL] 11 Sep 2019 gathering millions of updates on a daily basis [1, 2].