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Twitch Facebook Live Instagram Live Youtube Live Periscope Facebook Live Used by brands About the tool Audience Lifespan Time limit Metrics Price like 88% of 18–29 year olds use Facebook After the broadcasting Number of views ends the video will be The social media platform with the most 84% of 30–49 year olds use Facebook From 10 avaialable on you General motors features for live video and live audio minutes to 4 Free Facebook DKNY broadcasting. hours. 72% of 50–64 year old use Facebook page(Adepresso, Engagement metrics 62% of 65+ year old use 2017). Facebook(Sprout Social, 2017) Instagram Live Used by brands About the tool Audience Lifespan Time limit Metrics Price like It will give you a visibility boost, as your 59% of 18–29 year olds use Instagram video will autimatically stand out in the Number of views 33% of 30–49 year olds use Instagram The video can be stories feed. This can help you to connect replayed within the next upto 1 hour Shopify Free with users in your target audience who 18% of 50–64 year olds use Instagram 24hours. haven’t heard of you before(Adepresso, 8% of people 65+ use Instagram (Sprout Engagement metrics 2017). Social, 2017) Youtube Live Used by brands About the tool Audience Lifespan Time limit Metrics Price like This platform gives you the option to Real time metrics of broadcast live videos in several different views ways. The biggest restriction with 31.8 million users aged 18 to 24 YouTube live is that it may not get the Number of Once the live video immediate attention that other live video messages, likes ended, then it will be platforms may provide. You’ll have to upto 8 hours Redbull Free available in your promote the broadcast in advance to Future predictions Youtube profile ensure your target audience knows about 19.4 million visitors 65 and older(Sprout it, because they’re unlikely to be on the Social, 2017) site when it goes live to stumble upon Post live statistics it(Adepresso, 2017) . Periscope Used by brands About the tool Audience Lifespan Time limit Metrics Price like Number of live and Periscope is a live video broadcasting app BMW replay viewers that is connected to Twitter. It exists as a 36% of 18–29 year olds use Twitter Automatically it will separate app from Twitter, though it’s set delete your content Total time viewers up so you can automatically post the live after the fisrt 24hours spent watching a Taco Bell 23% of 30–49 year olds use Twitter No time limits Free broadcast to Twitter if you choose. unless set to be saved video Periscope has its own engaged audience, for indefinite time The average time Nestle which can help you increase visibility and 21% of 50–64 year olds use Twitter (Sprout Social, 2017). each viewer watched 10% of 65+ year olds use Twitter engagement (Adespresso, 2017). the video Redbull (Sprout Social, 2017) Twitch Used by brands About the tool Audience Lifespan Time limit Metrics Price like Number of views Live video streaming platform used for broadcasting video gameplay, ranging 1.7 million broadcasters and 100 million Will be saved for upto Engagement metrics 4.99$ from amateur players to eSports visitors every month(Deng, Tyson, 60 days (Twitch, 48 hours Chess.com 9.99 $ tournaments (Deng, Tyson, Cuadrado & Cuadrado & Uhlig, 2017). 2017). Future predictions 24.99$ Uhlig, 2017). Usage graphs.
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