ITALY UNITED KINGDOM BULGARIA HONG KONG FRANCE EIRE FINLAND MACAU GERMANY POLAND ICELAND JAPAN HUNGARY CZECH REPUBLIC TURKEY UNITED STATES OF AMERICA SWIZERLAND SLOVAKIA SOUTH AFRICA CANADA SPAIN SLOVENIJA RUSSIAN FEDERATION MAURITIUS PORTUGAL ESTONIA KAZAKHSTAN ANDORRA LATVIA KOREA BENELUX LITHUANIA

Nobility on and off course. Of course. spring summer 2016 on and off course. Of course. spring summer 2016

To Chervò, noblesse oblige. Just like on the green, being leader means one can not simply shout its achievements to the world: excellence must be proven. And what better place to show the elegance of Chervò’s new collection than one of the most beautiful palaces in Italy? The Reggia di Venaria was the perfect stage for such noble textiles to present themselves to the world, with the legacy of Italian nobles lingering in the air and complementing the style and the technology woven in Front Page every single item. The perfect fit for the city, for a Baroque palace or for the golf course, the new Chervò’s collection shows HER: Polo Arancia 52F what elegance really is: a perfect mix between taste and joy, between the refinement of shapes and the Jacket Meo 671 effervescence of colors. Trousers SHABA 592 And between seriousness and a bit of irony. Belt usaffian 623

HIM: Polo Asana 85G Bermuda Gino 775 Belt Ully 14E From Left

Polo Arny 360 Jacket Manuela 79C Trousers Sinuoso 468 Belt Uperol 40D

Polo Abele 360 Trousers Santogral 40D Belt Uroboro 112

Dress Justizia 360 Belt Uwelly 599 Bag Umegas 100 RIGHT PAGE

Polo Aci 100 Trousers Santina 15L Jacket Myso 781 Belt Umagic 100

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HIM Polo Aritmo 234 Jacket Musaro 64E Trousers Sugar 539 HER Turtleneck Testa 623 Jacket Monica 266 Belt Umagic 100 Trousers Simonetta 623

True elegance is not for everyone. It requires style. It requires taste. It requires irony. Chivalry is not dead. It merely changed its clothes.

From Left

Polo Accolto 999 Jacket Musaro 76L Belt Uclassic 999 Trousers Sogier 360L

Polo Alluvione 52L Trousers Slammi 999 Vest Erola 360 Belt Uclassic 999

Polo Aspetto 57L Sweater Parka 999 Bermuda Gazzo 76L Nobility must be worn.

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Polo Aritmo 234 Trousers Sugar 539 Belt Uknow 599

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HER Sweater Pisu 90G Polo Aras 100 Skirt Jacinta 90G

HIM Polo Astemio 64E Trousers Scaffel 234 Belt Umwelt 539 happy goose ® 100% down free Garments padded with silky touch and lightweight synthetic flakes, providing the same features and appearance as a down filling. Easy care, hygienic, heat retaining and ecological: happy goose, happy you.

Polo Accolto 671 Trousers Selvaoscura 67E Belt Uperol 67E Jacket Manfred 539

Polo Arces 57A Belt Umagic 100 Skirt JLO 746 Vest Ellis 623 A modern knight needs a modern equipment. One made of style and charm.

Polo Accanto 25E Trousers Scaretar 100 Belt Umwelt 539 Polo Adatto 539 Bermuda Grammy 539 Jacket Monco 360 Belt Utopico 599 Polo Asolo 999 Trousers Sbiadir 781 Belt Umagic 100 Cap WinWin 100

Polo Allegorico 999 Skirt Jassira 78L Sweater Pontile 781 From Left From right

Polo Alika 774 Polo Abile 671 Skirt Jassira 82G Trousers Sghisso 539 Visor Velox 82G The whole world is your court. Jacket Missiar 671 Belt UDOLL 774 Stand up and reign. Polo Accolto 671 Polo Anguelanew 234 Trousers Selvaoscura 67E Trousers Sibillino 234 Belt Uperol 67E Jacket Mandu 774 Belt UDOLL 774 Polo ANDRIO 774 Bermuda Greppi 671 Polo Alleluia 82G Cap WAYNE 67e Shoulder Top Lonato 774 Short Gomitolo 234 Belt UDOLL 774 Polo Alfy 47B Bermuda Ghana 234 Vest Eldorado 599 Belt Uknow 599

Polo Alleluia 82G Shoulder Top Lonato 774 Short Gomitolo 234 Belt UDOLL 774 Polo Astemio 96G Bermuda Greppi 671 Cap WAYNE 67e

Polo Anguelanew 234 Trousers Sibillino 234 Jacket Mandu 774 Belt UDOLL 774 Polo Abile 671 Trousers Sghisso 539 Jacket Missiar 671

Polo Alika 774 Skirt Jassira 82G Visor Velox 82G Belt UDOLL 774 Polo Arancia 52F Trousers SHABA 592 Belt usaffian 623

Polo Asana 85G Bermuda Gino 775 Belt Ully 14E HER Polo Analina 100 Jacket Moravia 999 Trousers Sfrigo 781 Belt Umagic 100 Visor Velox 15L

HIM Polo Alfa 582 Jacket Marken 582 Trousers Stufo 599 Belt Uknow 599

Chervò Next, the capsule collection. Excellence starts with technique. Precision and discipline are mastered in order to become the best in any sport and in the outfit y ou choose to wear. From this synergy the extraordinary spring / summer 2016 collection from Chervò Next is born. Golf apparel for both men and women, made with innovative technology, and bespoke in every detail to give maximum performance. Technology, finishes, cutting-edge materials and innovative design are the winning features in these limited edition pieces, available in a sought-after range of colours. The perfect swing, powerful to the nth degree. Technologies

chervò-tex® dry-matic® plasmatic® pro-term® aqua-block® soft shell® A philosophy for the future.

The creative and productive mind of Chervò DRY-MATIC® sportswear is created with A real, technological innovation for the eco- The high thermal insulation of pro-therm® Water and windproof thanks to the high Warmth plus water and wind protection. The resides in its fabrics. The CHERVÒ-TEX® brand HELICAL-STRUCTURE POLYAMIDE MICROFIBER friendly treatment of yarns and fabrics, with no brand garments is entirely owed to the nature technology laminated-plus membrane, garment SOFT SHELL® shield merges many technologies ensures a feeling of wellness and comfort in any textiles, specifically treated. Thanks to use of chemical additives. PLASMATIC® is a of the material, the special construction of the construction and taped seams. Water-repellent in one single product. weather. the finishing, the fabric has extraordinary nanotechnology providing permanent and eco- fibers and the intrinsic volume of the fabric. thanks to a durable finish. High transpiration To achieve these results Chervò has been transpiration and quick-drying properties, friendly features to the fabric, such as moisture The new textile technologies used for these properties of the hydrophilic membrane. Soft PROPERTIES committed for over thirty years to research on ensuring lasting freshness and protection against management, quick drying and anti-bacterial products ensure maximum thermal insulation and noiseless thanks to the use of MICROFIBER Waterproof weatherproof fabrics, through lab trials and field a sudden rainfall. An anti-bacterial treatment properties. together with minimal thickness and weight, for and to the SPECIAL membrane manufacturing Windproof tests by golfing pros. maintains the physiologic balance of the skin, for a light, slim garment offering maximum freedom technology. Easy care. Elasticity But technical performance, ensured by the a “Skin Safe” effect to prevent unpleasant odors. PROPERTIES of movement for any sport activity. technology we use to create our fabrics, is not Nanotechnology treated yarns and fabrics PROPERTIES ADVANTAGES enough for Chervò’s high standards. Its designer PROPERTIES No chemical additives used PROPERTIES Long-lasting, water-repellent coating Thermal insulation sportswear combines the quality Helical structure microfiber textiles High thermal insulation Micro-porous membrane Maximum breathability of selected raw materials with stylish Specific finishing of the textile ADVANTAGES Minimum weight and thickness High-tech production techniques Comfort and softness sophistication. Only garments that offer Anti-bacterial treatment Humidity is permanently and ecologically removed Lightweight fabric Microfibers and special treatments structural properties and style deserve the Quick drying Taped seams CHERVÒ-TEX® hallmark. ADVANTAGES Anti-bacterial ADVANTAGES Quick-drying from rain or after washing Constant body temperature ADVANTAGES CHERVÒ-TEX® - goes beyond technology “Skin Safe” effect preventing unpleasant odors Maximum freedom of movement Totally waterproof and water repellent Noiseless Wind-proof protection Highly breathable Maximum thermal insulation Softness, comfort, and freedom of movement

sunblock® eco-safe® wind-lock® aqua-drop® comfort® 2way-stretch®

Thanks to an innovative titanium-based filter The ECO-SAFE® of warranty distinguishes Living outdoors and practicing sports enjoying The fabric’s protective coating repels water and COMFORT® sportswear is designed and STRETCH fabrics are highly resistant and against UV-rays, the SUN-BLOCK® technology garments with Ecolabel-certified fibers, a maximum comfort, protected FROM THE WIND stains of any kind. A top-performance, long- manufactured to ensure maximum wellbeing and extremely flexible: uni-directional horizontal offers superior protection against UV-A and European Union ecological quality brand. The AND FROM THE COLD weather: thanks to the lasting treatment that is both breathable and freedom of movement in any situation. Elastic stretch for 2-WAY products, and bidirectional UV-B rays. The doublefaced structure of the criteria established to obtain certification WIND-LOCK® technology all this is possible. invisible, extends the durability of our sportswear. yarns and textiles are designed to fit perfectly to horizontal and vertical stretch for 4-WAY fabric creates a draining effect, promoting faster are very strict and ASSESS 40 aspects of the Linings with elastic membranes and coatings Proper washing and ironing restore the original the body and yield to the strength and precision products. drying of perspiration and water. production cycle, ensuring maximum respect for with ultra-compact weaving “shut out” the cold characteristics of the product. Fabrics are CFC of athletic movement harmoniously and without the environment. air and wind. Our sportswear is modelled to free and are dermatologically tested. constraint. PROPERTIES ensure maximum freedom of movement. Titanium based SUN-BLOCK® filter PROPERTIES PROPERTIES PROPERTIES Double-faced textile structure Ecolabel brand certified fibers PROPERTIES Durable water-repellent protective coating Special mechanical torsion yarns Soft and velvety elastic components Elastic membrane lining Use of elastomeric fibers embedded and wrapped ADVANTAGES Ultra-compact outer wefts ADVANTAGES in the basic fibers ADVANTAGES Energy efficiency (use of renewable, zero-impact Repels water and stains Highly resistant to wear and tear and washing UV-ray protection sources of energy) ADVANTAGES Breathable Draining effect Water efficiency Completely wind and cold proof ADVANTAGES (quick perspiration and water drying) Adoption of advanced technology Maximum freedom of movement A perfect fit Reduced levels of pollutant emissions Noiseless Extreme comfort Noiseless World-wide Distribution

Italy - France Scotland and Ireland Turkey Japan CHERVÒ S.P.A. CHERVÒ S.P.A. GLOBAL GOLF Mal. Tur. Dis Tic. LTD Sti. GRIP INTERNATIONAL Co. Ltd Via I Maggio, 10/A CD Thundow Agencies Fener mah. 1964 sk. Makler Kobe Bldg. 6th Floor 37010 Costermano (VR) Chris Thundow Aras Evleri No 12 4-2-2, Kumoi-Dori, Chuo-Ku Italy Black House Farm Steading A Blok Kat 3 Daire 8, Antalya Kobe, 651-0096 Tel. +39 045 6203444 Meadowflats Road, Biggar - Lanarkshire Turkey Japan Fax +39 045 6203416 ML12 6PL Tel. +90 242 7152333 Tel. +81 78 2625920 e-mail: [email protected] Scotland Fax +90 242 3221445 Fax +81 78 2625930 Mobile +44 0776 8910606 e-mail: [email protected] e-mail: [email protected] e-mail: [email protected] Germany - Austria - Hungary CHERVÒ DEUTSCHLAND GmbH Russian Federation - Kazakhstan Kurallee, 1 Poland GOLF EAST HS GOLF VIETNAM D-94086 Griesbach SAT Moscow City, Presnenskaya naberezhnaya 8, 1St Floor, Phuong Dong Driving Range, Germany Ul. Grochowska, 27 Capital Towers, Shopping Arcades 2nd floor My Dinh, Tu Liem, Hanoi, Tel +49 8532 623501-0 PL-60277 Poznan RU – 123317 Moscow Viet Nam Fax +49 8654 478682 Poland Tel. +7 (968) 774-77-05, Tel. +84 4 858 77938 chervò e-mail: [email protected] Tel. +48 61 8655077 Tel. +7 (495) 363-13-27 Fax. +84 4 626 98435 Fax +48 61 8655073 e-mail: [email protected] e-mail: [email protected] golf shops and stores e-mail: [email protected] Website: www.hsgolf.vn Switzerland CHERVÒ SCHWEIZ AG Korea Ruessenstrasse, 6 Czech Republic & Slovakia YSY Co., Ltd United States of America ITALY CH-6341 Baar B1 a.s. 7, Gangnam Chodeung Gil, Chervò USA, INC. Chervò Flagship Store -Costermano Switzerland Cukrovarska, 106/65 Dongjak gu, Seoul 825 Third Avenue, 15th floor Chervò Golf Hotel Spa &Resort San Vigilio Tel. +41 041 7697290 196 00 Praha 9 - Cakovice Korea New York, 10016 Arzaga Golf&Country Club Fax +41 041 7697386 Czech Republic Tel. +82 02 8139711 U.S.A. Asolo Golf Club e-mail: [email protected] Tel. +420 266 310878 Fax +82 02 8260754 Tel. +1 970 3797660 - Kristin Ericson Garda Golf Country Club Fax +420 266 310459 e-mail: [email protected] e-mail: [email protected] Golf Club Jesolo Mobile +420 603500850 Golf Club della Montecchia e-mail: [email protected] - [email protected] Le Robinie Golf Club Spain - Portugal - Andorra Canada Golf Club Margara CARSER SPORTS S.L. Korea (duty free) Chervò USA, INC. Golf Club Verona C/ Balmes, 92 - 3° 1a B ARMONIA s.r.l. 825, Third Avenue, 15th floor 08008 Barcelona Slovenija Viale assunta, 16 New York, 10016 Spain TOVO TRADE d.o.o. 20063 Cernusco s/n (MI) U.S.A. Tel. +34 933 635397 Gregorciceva, 51 Italy Tel. +1 970 3797660 - Kristin Ericson GERMANY Fax +34 933 969014 SI-2000 Maribor Tel.+39 02 92148321 e-mail: [email protected] Penning: Rotthalmünster - Bad Griesbach e-mail: [email protected] Slovenija Fax +39 02 92105828 Golfodrom: Bad Griesbach / Holzhäuser Mobile +386 31 338 377 e-mail: [email protected] Fashion Shop Maximilian: Bad Griesbach - Therme Tel. +386 2 2514455 Golf Club München – Riedhof: Egling Fax +386 2 2514455 Mauritius Benelux e-mail: [email protected] NEW MAURITIUS HOTELS BOUTIQUES LTD BUVA SPORTS China Robert Edward Hart Street, Curepipe Karrewegstraat, 104 ROYAL LTD. Mauritius B-9800 Deinze Room 2022, No.5 Jincheng Jianguo Building, Tel: +230 601 3267 SPAIN Belgium Estonia - Latvia - Lithuania No.5 Jianguomen North Street, Fax: +230 674 0110 El Corte Inglés Madrid Tel. +32 09 3868744 SPOLEMAN OU Dongcheng District, Beijing 100005 PRC e-mail: [email protected] El Corte Inglés Marbella Fax. +32 09 3860601 Toompuiestee, 33A China El Corte Inglés Pozuelo e-mail: [email protected] 10149 Tallinn Tel. +8610 65185298 Estonia e-mail: [email protected] Tel. +372 66 30152 Fax +372 66 30153 England and Wales e-mail: [email protected] CHERVÒ S.P.A. Hong Kong - Macau Tim Greenwood ROYAL MANDARIN DISTRIBUTION Co. Ltd 78 Creffield Road, Acton - London 7th Floor, 9 Queen’s Road Central W3 9PS Finland Hong Kong England NORDIC FASHION - TEX OY Tel. +8610 65185298 www.chervo.com Tel. +44 208 993 8799 Helsinki Fashion House e-mail: [email protected] Mobile +44 7815 097928 Mikkolantie, 1 e-mail: [email protected] 00640 Helsinki creative and graphic project: cow-farm.com thanks to: Finland photography: Rohn Meijer La Venaria Reale Venaria Reale (TO), Damiani jewels (pp. 4, 5, 6, 7, 10, 22, 25, 26, 29, 30, 31), Ristorante Tel. +358 9 2411201 Dolce Stil Novo by Alfredo Russo, Maki sunglasses, Paper Dresses by Isabelle De Borchgrave (p. 11) Mobile: +358 407743244 e-mail: [email protected]