F REIGN TRADE the Export-Import Bank of China: Want to Be the Best in a Better World ?

CHINA’S F REIGN TRADE The Export-Import Bank of China: Want to Be the Best in A Better World ?

Impact of 2010 World Expo on China’s Exhibition Industry Four Things to Know About the Trade Recovery Cooperation & Innovation for a Better Tomorrow

Jorge Mora, CEO of Veolia Environnement Asia

邮发代号：80-799 国内刊号：CN11-1020/F 国际刊号：ISSN0009-4498 Lifestyle

JIL CAPLAN CONCERT bring meaning, nuance and depth to the very loud and vulgar Top 50 in the 80’s is back today for our biggest pleasure. http://www.myspace.com/jilcaplan

Ballad On the Road Artists: Laolang, Wanxiaoli, Zhouyunpeng, Matiao, Shanren, Gaoxiaosong Time: April 23rd, 20:30 ON STAGE ON Price: RMB 120; RMB 110 (on membershipcard only); In Advance: RMB 100; VIP: RMB 280 Web: www.piao.com.cn Tel: 400-610-3721; 6417 7845

Belgium Piano Master-Peter Ritzen Concert 2010 Time: 2010/5/8 Venue: Century Theater Price: 60/120/180/280/480/680/880 Tickets are available at 86-10-64177845

Peter Ritzen is a Belgian pianist, composer & conductor. His contact with Chinese culture has had Time: Thursday April the 22nd, a great impact on his creativity. He has conceived a Open door at 8:00 (pm) whole repertoire of China-related musical works. Be- Venue: CD Jazz Club, N°16 ing a descendant of the ‘Golden’ 19th Century tradi- South of Agriculture exhibition Center tion, Peter Ritzen has, besides his brilliant skills as an Dongsanhuan Road, Chaoyang Dis- interpreter, displayed what is today an unparalleled trict, Beijing gift for improvisation in classical music. It connects Free entrance with invitations him unmistakably to the great music epochs of the (invitations to pick up at the recep- past three hundred years. tion desk of the Alliance française – Guangcai, BLCU, Xihai- from April 8th) Sweden’s Cullberg Ballet China Tour Information: Time: 2010/5/15-2010/5/16; Price: RMB 100/180/280/380/580 86-10-6553 2678 ext. 209 Venue: People's Liberation Army Opera House [email protected]

www.afbeijing.org.cn Programs www.faguowenhua.com She was Black—Mats Ek; Black with Flowers—Johan Inger 40 M Under—Alexander Ekman Icon of the late 80s-early 90s, Jil Caplan comes first in China to present her latest album, “Behind the Door” (2007), musical gem consisting in eleven poems in chiaroscuro, arranged by Jay Alansky. This disc also marks the re-union of the two henchmen. A blend pop, jazz electro-coated with the velvet voice of Jil Caplan. Jil and Jay together again, for the best, a disc of songs. Jil Caplan and Jay Alanski, composite and subtle duo formed in the twilight of the 80’s whose collaboration fusion gave life to three albums between 1987 and 1993. The pair who had known to Lifestyle ART & GALLARY « Cross visions » by Christina Lionnet and Shen Jiangping Exhibition time: from April 7th to 30th Free entrance Venue: French Cultural Centre – Beijing Alliance française Gongtixilu 18, Guangcai Guojigonyu, Chaoyang District Phone : 86-10-6553 2678 ext. 209 Art Gallary He is Chinese, she is French. She spent four years travelling through China, he strolled on the Seine banks. They have one love in common, the love of color. “Color is par excellence the part of art holding the magic talent. Whereas matter, figure, design touch thought, color has no meaning for intelligence, but has all powers on sensitivity” wrote Eugène Delacroix. This mutual sensitivity pushed Shen Jiangping and Christina Lionnet to offer you a 100% sensual travel through a prism, the prism of colors. While the Parisian carries you successively in the blue China, the green China or the grey China, the Beijinger one reveals the red France or the yellow France. Each photographs yield a shimmering and affecting vision, sometimes classic but more often surprising, of a country that isn’t their one but hosted them. Mostly, they do better than make you see the life in pink: they offer you it with a polychromatic vision, driving you in both sides of the Earth. Biographies : Christina Lionnet : journalist and photographer (Paris, Shen Jiangping : film director and pho- France), had lived in Beijing from 2002 to 2006 (more informa- tographer (Beijing, China), had lived in France from tion : http://www.christinalionnet.book.fr/). 2002 to 2006.

Beds

Duration: 10 April ~ 9 May 2010 Venue: ShanghART,50 Moganshan Rd., Shanghai Opening hours: 10:00 am~18:00 pm Artists: HU Yang | JIN Weihong | LIANG Shaoji | LIU Weijian | «Wedding » by Manuel Meszarovits SHI Yong | SUN Xun | TANG Maohong | WEI Guangqing | XU Zhen | XUE Song | YANG Zhenzhong | ZHANG Enli | ZHOU Zixi Exhibition time: from May 5th to 30th Unlike the way of group exhibitions in the past, in April, ShangART Free entrance brings “Beds” which is gathered paintings, photographs and installations on Venue: French Cultural Centre – Beijing “bed” or “things mattered with bed” from 13 distinguishing artists. Zhang Alliance française Gongtixilu 18, Guangcai Enli painted the bed in daily life, the monologue of the vacant home; The beds Guojigonyu, Chaoyang District, by Jin Weihong described the worship and home of female; Hu Yang’s camera Phone : 6553 2678 (ext. 209) records the beds of Shanghai, the attitude of living, and the meticulously pro- Information : www.afbeijing.org.cn cessed bed from Xu Zhen is more Marriage is a precious time in one’s life: like a game with figure words. a time of joy, intense happiness, intimacy and As furniture with privacy communion, prepared for a long time, and complex, bed should be placed in gone too fast. With his camera, Mr. Meszaro- a closed space. But the borderline vits is a discreet witness of these moments, of privacy and public was blurred capturing attitudes, gestures, looks and emo- by information society, and ev- tions. He thus realizes his passion: leaving his eryone (family) just set the wall pictures as a timeless trace of this unusual day, higher than yesterday. Currently, this deep commitment, this act of love and in the name of art, we concentrate on the sharing space with the different art sharing. works on the same topic which lead more “different dreams” however. More information: www.afbeijing.org. Zhang Enli, Bed 1, Oil on canvas, 160 x 300 cm, 2008 cn, www.meszarovits.com Lifestyle FASHION CHINA FASHION WEEK

China Fashion Week A/W 2010-2011 was held on Mar.24th in Beijing. There were approximately 50 events including fashion shows, professional contests, conference & forum during this one- week fashion festival which will complete on Mar. 30th. We enjoyed more than 2000 pieces of design by 25 brands, 20 designers, 101 designers-to-be and graduates from 5 colleges, in 26 shows and 3 contests. Ladies’ wear brands included are namely: Lea Seong, NUIT BLANCHE, DUNNU, THROB-IMMOBILE, Snow Lotus, JEFEN, DORIAN HO, FERAUD, Marisfrolg, AsahiKASEI, Misun, and URBAN EIGTHDAY. There will also be men’s wear brands like NOTTING HILL, Cabbeen, L2, SEPTWOLVES, EDENBO, and knit wear brands like WSM, COLOMBINA, and Dongming leather wear, BOSIDENG down wear, JeansWest casual wear and PEPCO children’s wear. Designers from both at home and abroad have participated in this fashion week, they are: Mr. CHEN Wen, Mr. Cabbeen, Ms.ZHU Lin, Mr.ZOU You, Ms. ZHANG Yichao, Ms. GIOIA PAN, Mr. XIE Feng, Ms. Seong Sooyeon, Ms. LIAO Qionghui, Mr. HE Guozheng, Mr. YANG Yaoji, Ms. Sun Kwang Soon, Ms. WU Zheng, Ms. WANG Xia, Mr. SHENG Weihong, Mr. Daniel•Faret, Mr.Jean Pierre Marty and Mr. Durelli Alessandro. 28 young fashion designers from19 countries ran for Hempel Award the 18th International Young Fashion Designer Contest Fi- nal on Mar.25th. Final of WSM China Knitwear Design Contest 2010 was held held on Mar. 25th among 23 contestants from 14 provinces of China. And there was Cherry Cup the 15th New Fash- Lifestyle

ion Designers Award on Mar. 30th, whose 50 contestants are from 44 colleges and universities in China. In addition, Academy of Arts & Design, Tsinghua University together with Konkuk University and Kei Myung University, Beijing Institute of Fashion Technology together with Taiwan Shih Chien University presented best designs of 2010 graduates. As well there will be 18 press conferences and lectures. 2010 No.8/477

BI-WEEKly WATCH 8 Figure 9 Agriculture 10 Environment 11 Energy 12 Steel 13 Auto 14 Consumer 15 Electronics 16 Textile 17 Transportation 18 Investment 19 Finance

Special repoArt It is the first time for the World Expo to be held in a developing 22 Expo Era: Shanghai + China + World 22 country. Themed by Better City, Better Life, the 2010 World Expo Shanghai conveys an inspired wish for a better city life 24 Green Revolution for Exhibition Industry in future history. 25 Impact of 2010 World Expo on China’s 40 Exhibition Industry Shanghai is a renowned international metropolis 28 Report on Exhibition Industry in Shanghai drawing more and more attention from all over 33 Shanghai World Expo Breeds Enormous Business the world. Situated on the estuary of Yangtze Opportunities River, Shanghai serves as the most influential 34 Investment Returns of the Shanghai World Expo? economic, financial, international trade, 36 Extended Consumption Chain cultural, science and technology center in East China. CITY 40 Shanghai: A Better City for Better Life

ECONOMY 44 Four Things to Know About the Trade Recovery

EXCHANGE 46 Window for Russia and Eastern Europe 47 New Economic Growth Pattern, Qujiang New District 48 Considerate Service Plus Convenient Facilities Brings Superior Comfort

On March 29, Sweden-China Business Cooperation and 56 Innovation Forum, jointly organized by CCPIT, Swedish COVER STORY Trade Council and Sweden-China Trade Council, was held in the city hall of Stockholm in Sweden. 50 A Wise Frenchman with Chinese Wisdom Sponsored by (主管) CCPIT(中国国际贸易促进委员会)

UPDATES Published by (主办) Media and Press Center of CCPIT 54 Im/Ex in April, 2010: First Monthly Trade Deficit 中国国际贸易促进委员会宣传出版中心 in Six Years 社长 President 杨晓东 Yang Xiaodong 总编辑 Editor-in-Chief 王晓同 Wang Xiaotong 副社长 Vice President 石净 Shi Jing CCPIT 副总编辑 Vice Editor-in-Chief 孟燕星 Meng Yanxing 编辑部副主任杨蔚 56 Looking Forward Together in the Same Direction Editorial Deputy Director Yang Wei 编辑部 Editorial Department 郭艳 Guo Yan 56 Cooperation & Innovation for A Better Tomorrow Tel:86-10-68053271 李振 Li Zhen 阎漫漫 Yan Manman 57 China-Japan SMEs to Further Expand Cooperation 英文校审 English Polisher 泰瑞·克兰丹农(美) TY Clendenen

and Communication 经营部总经理石净（兼） Marketing Department Director Shi Jing 副总经理 Deputy Director 白义峰 Bai Yifeng World Expo 项目经理 Manager 石林峰 Shi Linfeng Tel:86-10-88075934 游万龙 You Wanlong 58 Serbia marks time in its Expo pavilion 88075494 李小冬 Li Xiaodong 丁秋珍 Ding Qiuzhen 高嵩 Gao Song 59 Russian minister says pavilion will be “impressive” 推广部总经理李英宏 Distribution Department Director Li Yinghong Fairs 项目经理 Manager 王石 Wang Shi Tel:86-10-88075342 王岱凌 Wang Dailing 60 China Fairs & Expos 理事会副秘书长兼秘书处主任杨复强 Council Secretariat Director Yang Fuqiang FOCUs 联络专员 Assistant 刘晓东 Liu Xiaodong Tel:86-10-88075380 宋华峰 Song Huafeng 65 Design in China, Design for China 戚英杰 Qi Yingjie 石林 Shi Lin 王飞 Wang Fei supply info General Distributor For Overseas Subscribers 68 2010 China Market Suppliers List 国外发行总代理 China National Publications Import & Export(Group) Corporation 中国图书进出口(集团)总公司 Add: 16, Gongti East Road Beijing, China Post Code:100020 地址：北京市朝阳区工体东路16号 Tel: 86-10-65066688-8822 65063082 China International Book Trading Corporation Index of Advertisement 中国国际图书贸易总公司(GUOJISHUDIAN) China Kweichow Moutai Co., Ltd Add: Box 399, Beijing 100044, China 贵州茅台酒股份有限公司地址：中国北京399号信箱(100044) China FAW Group Corporation 邮发代号 80-799 中国第一汽车集团公司国内统一连续出版物号 CN11-1020/F Export-Import of China 及国际标准刊号 ISSN0009-4498 中国进出口银行 AD LICENCE No. JXGS/G-0249 Guangzhou Nansha Grand Hotel 广告经营许可证号京西工商广字第0465号南沙酒店 Domestic Price 国内订价 16元(RMB) Guangzhou Baiyun Hotel Overseas Price 国外订价 US$5 白云酒店设计制作北京锋尚制版有限公司印刷北京瑞禾彩色印刷有限公司

常年法律顾问北京市天银律师事务所 Cooperation Media License Mark of General Administration of www.KanKan.cn Press and Publication, the People’s Republic of China Trade deficit: US$7.24 bln “Domestically, we need to focus on eco- in 2009, up 46.78 percent and down in March nomic restructuring and transformation 12.64 percent year on year, respec- of economic growth pattern based on tively. (Xinhua) China’s trade balance turned the stable growth of foreign trade.” red in March with the country’s first The GAC attributed the March PMI of non-manufacturing monthly trade deficit in six years, the deficit to shrinking exports of labor- sector: 58.4% ↑ in March General Administration of Customs intensive products, surging imports (GAC) said on April 10. and rising commodity prices. (Xinhua) China’s Purchasing Managers’ China exports were valued at Index (PMI) of the non-manufac- US$112.11 billion in March, up 24.3 Foreign debt: 14.4% ↑ in turing sector rose to 58.4 percent in percent year on year, while the imports 2009 March, a rebound of 12 percentage surged 66 percent to US$119.35 bil- points from February, when the index lion, resulting in a deficit of US$7.24 China’s outstanding external debt fell below the boom-bust line of 50 billion. reached US$428.6 billion by the end percent for the first time since a year The deficit was China’s first since of 2009, up 14.4 percent from a year earlier, an industrial association said it posted a US$2.26 billion deficit in earlier, the State Administration of on April 3. April 2004, according to a report re- Foreign Exchange (SAFE) said here The PMI, designed to provide a leased by the GAC. in a statement on April 6. real-time snapshot of business condi- China’s total foreign trade The figure excluded Hong Kong tions, includes a package of indices rose 42.8 percent year on year to Special Administrative Region (SAR), including new orders, inventory levels, US$231.46 billion in March, accord- Macao SAR, and Taiwan. production and others that measure eco- ing to Customs statistics. The country’s registered foreign nomic performance. A reading of above In the first quarter, foreign trade debt was equivalent to US$266.95 bil- 50 percent suggests expansion, while one rose 44.1 percent to US$617.85 billion, lion by the end of last year, up 2.5 per- below 50 percent indicates contraction. with a surplus of US$14.49 billion cent from the 2008 level. Outstanding The rise of the index indicated though it was down 76.7 percent from trade credits stood at US$161.7 billion. robust market activities in service the same period of last year. China’s foreign debt service ratio sectors, which combined with an op- Li Jian, a research fellow with the was 2.87 percent, while the foreign timistic outlook that would encour- Research Institute under the Ministry debt ratio and liability ratio stood at age private investment and promote of Commerce, said China’s trade sur- 32.15 percent and 8.73 percent, re- healthy and coordinated development plus had been falling since the start of spectively. of national economy, said the China the year. Mid and long term external Federation of Logistics and Purchas- “The deficit in March was just an debt, accounting for 39.52 percent of ing (CFLP) vice president Cai Jin. extension of this trend,” Li said. all outstanding foreign debt, totaled According to the CFLP survey, He said China did not purpose- US$169.39 billion by 2009, most of the new order sub-index for China’s fully pursue a trade surplus and had which came from manufacturing and non-manufacturing sector climbed adopted a policy of encouraging im- infrastructure construction in trans- to 54.6 percent last month, up 8.4 ports and achieving a trade balance portation, storage and postal services. percentage points than February. The over the years. Short-term external debt rose 23 outlook sub-index was 70.4 percent, As the economy improved, any percent to US$259.26 billion year on up 2.4 percentage points. shift in people’s expectations towards year by the end of 2009, accounting The CFLP survey covers 20 non- macro economic policies on liquidity for 60.48 percent of the total. manufacturing industries, including and investment would influence im- New mid and long term debt logistics, wholesale, hospitality, super- porters’ decisions and imported com- in 2009 declined 38.18 percent to markets and construction. modity prices, he said. US$22.45 billion from a year earlier. The PMI for manufacturing sec- “Externally, we need to prudently China repaid principals for mid tors rose to 55.1 percent in March, the monitor the world economy to avoid and long term loans of US$34.19 bil- 13th straight month that the index was risk of a double-dip recession,” he said. lion and US$3.63 billion in interest above 50 percent. (Xinhua)

8 A griculture

Drought-hit China region to provide an international platform for are necessary to ensure food security. lowers grain output target display and communication, to enhance Therefore, the conclusion of the Doha technological exchanges and coopera- Round negotiation is now a matter of The Guangxi Zhuang Autono- tion for win-win results, and to pro- urgency. mous Region in southwest China said mote the development of China’s seed The four countries have decided to on April 2 it had lowered its grain out- industry. All the domestic and foreign strengthen cooperation in agriculture, put target for 2010 by 1.02 percent, as exhibitors are welcome. with experience exchange, action co- the worst drought in decades is likely to During the news presentation, ordination and joint implementation of curtail production in the region. information on Liaoning’s seed market, cooperative projects. Hence, the Decla- At a meeting to discuss spring relevant opportunities of cooperation ration has identified priorities for agri- farming held late last month, the local and the preparation for this Expo was cultural cooperation: establishing of in- government agreed it would keep this also provided. Officials from 18 coun- formation exchange mechanism, setting year’s grain output above 14.6 billion tries’ embassies to China and represen- up food security strategy for disadvan- kilograms, 150 million kilograms less tative of the business were present at taged groups, mitigating the impact of than the target it set in January. the presentation. climate change on agriculture, assisting The effects of the drought in The Expo, being international, technicians to address climate change, Guangxi was slightly alleviated as high level and practical, has attracted and advancing technology cooperation artificially-induced rain fell, but the great attention from the industry as a on agriculture. In order to materialize drought was likely to continue without window for China’s seed industry to go those targets, the ministers’ meeting more rain soon, said Chen Jian, an of- abroad. The last session was attended has decided to establish a standing ficial with the local weather bureau. expert team for As of April 2, the lingering regular meeting drought had left 24.25 million people on agricultural and 15.84 million farm animals short cooperation. The of water, Vice Minister of Water Re- second ministers’ sources Liu Ning said. meeting is due in Since autumn last year, the south- 2011. west China provinces of Yunnan, Si- Food trade chuan and Guizho, Guangxi Zhuang constitutes an Autonomous Region and Chongqing important part of Municipality, have received only half the cooperation. the annual average rainfall and water Russian will ex- stores are depleted. (Xinhua) pand the export of wheat and flour China Seed Expo 2010 to to Brazil, and im- be Launched in Shenyang port of meet and meet products The China Seed Expo 2010 is to from Brazil. Now be held in Shenyang of Liaoning Prov- Brazil only ac- ince from September 16 to 18, covering 2 counts for 12.4% an area of 12,000m , with the China by over 1000 enterprises from 25 coun- of Russia’s total agricultural import. International Seed Summit as a parallel tries, with 27,000 visitors. (MOA) India is the main supply of tea to Rus- activity with the participation of re- sia, accounting for 22% of Russia’s tea nowned experts of the industry, acade- BRIC Holds Discussion on import and the supply of agricultural micians, and business representatives to Food Security products making up 23.6% of Russia’s discuss the development of global seed total agricultural import. Meanwhile, industry, and the opportunities and Against the backdrop of the in- Russia’s export to India only takes up challenges for China’s seed industry. ternational financial crisis, the global 0.8% of India’s agricultural import. On the news presentation for the food security has attracted growing at- The bilateral agricultural trade between Expo on April 2, Vice Minister Niu tention. Recently, agricultural ministers China and Russia stands low. Only 5% Dun said that the restrain on agricul- from Brazil, Russia, India and China of Russia’s agricultural import comes tural resources was becoming more and (“BRIC”) met in Moscow for their first from China, worth around US$1.15 more evident. Therefore, China needed meeting on global food security and billion, while China’s import from Rus- innovations in agricultural technologies signed the Moscow Declaration. sia is just US$715 million. Russia seeks and the development of seed industry The Declaration claims that food to be the major supplier of world food, ever more urgently than before. The security is vital for all the four coun- and plans to enhance food output by Expo, under the auspices of MOA and tries. An effective world market and 50% in the next 15 years and double its Liaoning Provincial Government, aims trade network for agriculture and food food export. (Economic Daily)

9 East China province builds But the biggest challenge was the was the world’s largest emitter of sulfur first large electric car charging problem, Yang said. dioxide. nvironment charging station “Building an electric charging Zhang said China faces oppor- E network is the key to popularizing elec- tunities and challenges for this trans- The first large electric car charg- tric cars in China,” said Yang. formation. He said that while China ing station in east China’s Shandong According to China’s State Grid has opportunities to develop a green Province, capable of charging 45 cars at Corporation, 75 electric vehicle charg- and consumer-oriented economy, there a time, is being built in Linyi City, as ing stations are planned in 27 cities is relatively low innovation and incor- part of a program to promote the devel- across China by the end of the year. poration of new technologies into the opment of new-energy vehicles. China overtook the United States economy. The project, costing 23 million as the world’s largest car market in In addition to the government yuan (3.37 million U.S. dollars), would 2009. New auto sales rose 46.15 percent policy support mentioned by Zhang, be completed by May, said Li Guohua, year on year to 13.64 million units in Daigee Shaw, president of Taiwan- deputy director of the sales department 2009 in China, according to the China based Chung-Hua Institute for Eco- of Shandong Electric Power Corpora- Association of Automobile Manufac- nomic Research and a panelist at the tion, which is developing the station. turers. (Xinhua) forum, said the practical way to develop Shandong is one of China’s biggest a green economy is by increasing prices auto producing provinces and has been China to introduce new for energy and resources. This would developing electric cars since 2004. The policy for green invest- push every industry and individual to province has more than 30 electric car ment conserve them. producers, and is aiming at an annual Shaw said he doesn’t advocate gov- production capacity of300,000 vehicles A Chinese economic policymak- ernment subsidies that many countries, by 2015. ing official released at the Boao Forum including China, have for the green “How we charge the electric for Asia 2010 that China is going to industry because it’s neither a long-term cars is the key to the industry’s suc- issue a new foreign investment policy nor practical way to green growth. cess. Whether the green cars can enter next week in order to lure quality and The BFA, established in 2001, is a China’s mainstream market depends on environmentally friendly foreign invest- pan-Asian platform of dialogue for key a nationwide charging network that we ment in April. issues affecting Asia and the world. The are building,” said Li. “China encourages foreign in- theme of this year’s meeting is “Green China was the world’s largest elec- vestment in hi-tech, environmentally Recovery: Asia’s Realistic Choice for tric car producer and market, said Li. friendly industries instead of industries Sustainable Growth.” (China.org.cn) “Many other cities, including Shanghai, that consume energy and resources Shenzhen and Wuhan, have built elec- excessively and cause pollution,” said China considers levying tric car charging stations.” Zhang Xiaoqiang, vice minister of the environment tax - FM National Development and Reform Commission, China’s top economic China’s Ministry of Finance policymaker, at the Boao Forum (MOF) is considering whether to infor Asia 2010 in Boao, Hainan stitute an environment tax in an effort Province. to improve energy efficiency and ease Zhang also said a new foreign pollution, Finance Minister Xie Xuren investment policy will be coming wrote in the official periodical Qiu Shi out soon next week in an attempt to on April 1. lure high-quality, environmentally The MOF is also considering friendly foreign investment and to changes to the country’s resource tax, promote sustainable, eco-efficient possibly raising the tax to encourage use of natural resources. more efficient consumption, Xie said in China needs to transform the article. itself from an excessive energy con- These two measures are part of sumer and polluter to an economy the central government’s efforts to build that relies more on high technolo- a society that conserves resources and is gies, from a world factory to a do- environmentally friendly, Xie said. mestic consumption-oriented one, These changes would help increase Developing and popularizing the Zhang said. tax revenue in China’s resource-rich but zero-emission cars was one of the best Zhang said it was “imperative” economically underdeveloped western ways to curb China’s growing fuel de- to do so. In 2009, China’s GDP was region, Xie wrote, adding that local mand and to reduce air pollution, said US$4.7 trillion, or 8 percent of the governments would have the resources Yang Yusheng, an academician of the world’s total. But it consumed 18 per- to improve infrastructure and provide Chinese Academy of Engineering. cent of world’s energy resources and social welfare. (INTERFAX-CHINA)

10 E nergy

State-owned power firms Liu explained that the high debt A-share and H-share markets. It es- to raise cash on equities ratio is a result of a trend in the power timated that the influx of new capital market industry over the last two years in would decrease its debt ratio from 74.96 which power companies have made an percent to 70.76 percent. Chinese state-owned power com- increasing number of investments with Still, China’s power companies panies are being pushed to refinance on relatively low short-term profitability. cannot avoid debt financing because the equity market due to government The minority of power companies that the massive amount of capital that their concerns over the industry’s high debt remained profitable through the crisis expansion plans require. For example, ratios. in 2008 may encounter serious issues companies such as Huaneng Power These companies have been influ- because of their high debt ratios, he and Huadian Power International Co. enced by two recent statements from warned. Ltd. are still raising funds by issuing Chinese Premier Wen Jiabao, who said Nonetheless, these companies will short-term and medium-term notes. during the latest session of the People’s continue to make capital investments (INTERFAX-CHINA) Congress that China will expand the on a massive scale in 2010. Each major scale of direct financing in the equity power generator and power grid com- World’s first 800,000KW and debt markets. On March 22, Wen pany will invest about RMB 330 billion hydro turbine begins in- said at China Development Forum ($48.32 billion) on average this year, stallation 2010 that the country wants to revamp according to the CEC. the financing market, which primarily Equity financing can lower a The world’s first hydro tur- focuses on indirect financing, to include company’s debt ratio. Last year, China bine with stand-alone capacity of more of a combination of direct and Guodian Corp., a leading Chinese 800,000KW was successfully installed indirect financing. power generator, listed its subsidiary, at Xiangjiaba Hydropower Station Wen’s words have encouraged China Longyuan Electric Power Group under China Three Gorges Corpora- domestic companies, especially state- Corp., in Hong Kong, raising HKD 20 tion, marking all the units of the un- owned firms, to look to the equity billion ($2.57 billion). The initial public derground workshop on the right bank market for refinancing. The power offering helped Guodian lower its debt of Xiangjiaba hydropower plant have companies seem especially suited for ratio by 3.46 percentage points to 81.8 entered the installation phase. raising capital on the equity market percent. Xiangjiaba Hydropower Sta- because of their poor capital structure. China Datang Corp., another tion is the third largest of its kind in For example, China’s thermal power leading Chinese power generator, an- China. The designed installed capac- companies had an average debt ratio of nounced at the beginning of the year ity is 6,400,000KW, with 4 hydro 72.71 percent in 2009, according to the that it intended to raises capital on the turbines with stand-alone capacity China Electricity Council. domestic A-share market through two of 800,000KW respectively installed It is likely that debt ratios will only of its listed subsidiaries, Datang Inter- on the back of the dam on the left climb further in 2010. Wang Shuang, national Power Generation Co. Ltd. bank, and the underground station on a power industry analyst with Huatai (Datang Power) and Guangxi Guiguan the right bank. The 4 hydro turbines United Securities, wrote in a research Electric Power Co. Ltd. (Guiguan installed on the left bank are home- note on March 30 that this year’s long- Electric), as soon as possible this year. grown products. term coal contract prices have risen In March, Datang Power raised The seat ring of the No.1 unit in by between 8 percent and 10 percent RMB 3.30 billion ($483.16 million) the underground station on the right from 2009, which makes it probable on the equity market. On April 1, bank consists of four petals and the ba- that debt ratios will go up this year. Guiguan Electric announced plans to sic ring is composed of two petals. The Furthermore, the cost of financing may raise RMB 482.4 million ($70.63 mil- maximum diameter can reach 14.588m, also rise if inflationary pressure forces lion). height 5.48m, and total weight 356.5 the government to raise interest rates. tons through welding and assembly Liu Nanchang, director of Com- to make it the biggest and most heavy prehensive Bureau under the State- hydro turbine seat ring in the world. owned Assets Supervision and Ad- In accordance with the construc- ministration Commission (SASAC), tion plan, the No.1 unit in the un- said at a forum organized by the CEC derground station on the right bank on March 28 that the financial risk of is scheduled to be commissioned in country’s power industry is now on the Nov.2012. The installation has not only rise, according to the China Securities broken the previous domestic instal- Journal. The industry suffered losses Huaneng Power International lation record of 700,000KW, but also in February and the debt ratio of most Inc., the listed arm of China Huaneng pushed China’s hydropower industry central government-controlled power Group, announced in January that it into the high ground of the world hy- companies has now exceeded 80 per- will raise RMB 10.31 billion ($1.51 dropower installation field. (China En- cent. billion) by floating shares in both the ergy Net)

11 teel s Anshan Steel seals major the current quarter and in the months ity and force upgrades in the industry. iron ore deal ahead, as Baosteel’s strength in cold- “These small steel mills are mostly rolled steel sheet, used in cars and con- located in Shandong and Shanxi prov- Anshan Iron and Steel Group has sumer goods and commanding steadily inces,” said Du Wei, an analyst with in- sealed a US$65 billion iron ore contract rising prices, helps it to withstand surg- dustry consultancy firm Umetals.com. with an independent Australian ore ing prices for iron ore and coking coal. “It is hard to calculate how many producer. Baosteel, which competes with of these steelmakers there are, but the China’s second-largest steel maker South Korea’s POSCO and Japan’s new move will help rein in overcapacity has agreed with Perth-based Gindalbie Nippon Steel Corp to supply high-end in the steel industry,” Du said. Metals Ltd to buy all the output from customers in the Chinese steel market, The industry has been facing over- the Karara project in Western Australia. the world’s largest, forecast its revenue supply problems which have weighed The iron ore project has an expected mine would rise 14.5 percent this year to 170 on steel prices and squeezed profit life of more than 30 years and it could billion yuan ($24.91 billion). margins, China’s steel lobby China Iron produce more than 30 million metric tons Iron ore mining giants BHP Bil- and Steel Association warned. annually, Gindalbie said on March 30. liton and Vale have convinced the lead China’s crude steel production ca- Based on the 2009 benchmark Japanese and South Korean steelmakers pacity was forecast at 700 million tons iron ore price and stage one production to accept a hefty iron ore price hike and at the end of 2009, while China’s steel rate, the agreement is worth approxi- a switch to short-term quarterly pricing output stood at 567.84 million tons last mately US$580 million a year and will after spot iron ore prices doubled since year. increase to more than US$2.1 billion a September. The central government will also year at the peak production rate. China’s industry has loudly resist- close down outdated production capacity Construction of the mine started ed changes to the pricing system and in other sectors including power, coal, late last year and the first shipments to higher ore prices, although Baosteel coking coal, ferroalloy, calcium carbide China are scheduled in the second half Chairman Xu Lejiang last week gave and nonferrous metals to save energy of 2011. the first public suggestion a big Chinese and reduce emissions, it said on April 6. “For Anshan Steel, Karara be- mill may be willing to abandon the old Enterprises f locking to boost comes a strategic, long-term, cost effec- system. (Reuters) markets in industries such as coal have tive source of iron ore for their expand- been common in recent years, with the ing steel making facilities,” said Garret government then stepping in to correct Dixon, managing director of Gindalbie. potential overcapacity and obsolete pro- “Anshan Steel will pay full market duction capacity. price for the iron ore,” added Dixon. The country will shut down coal- “At the same time it is apparent fired power generators that generate that iron ore demand is strong and it more than 50 gigawatts, and seal 8,000 looks like there will be a healthy in- small coal mines this year, the docu- crease in iron ore prices this year. In ment said. addition, we would not be surprised to It also said all mill furnaces below see a further increase next year when 6,300 kilovolts that make ferroalloy and Karara begins production,” Dixon said. calcium carbide will be shuttered by the Anshan Steel is Gindalbie’s largest end of this year. Small coking coal and shareholder with a 36.2 percent stake. electrolytic aluminum makers will also Anshan Steel has made a joint be closed, the document said. investment of A$1.8 billion (US$1.66 Any region that hasn’t completed billion) with Gindalbie to develop the the aforementioned targets on time, the Karara iron ore project, which is equally central government will strictly control owned by the two parties. (Shanghai the region’s projects assessments, by Daily) Steel mills told to halt pro- withholding approvals for new invest- duction ments, the document said. Baosteel profit boosted by It also proposed that local govern- autos, ore costs weigh Small steel mills with steel blast ments should raise the standards of furnaces less than 400 cubic meters in project assessments, and strictly verify Baoshan Iron & Steel Co, one of size are being told by the central gov- environmental assessments. China’s two top steelmakers, rebounded ernment to shut down production by Local governments should not ap- to a stronger-than-expected net profit the end of next year. prove construction projects or provide in the fourth quarter, boosted by de- The State Council, China’s cabi- land permits to overcapacity industries. mand from China’s booming auto and net, published a document on April 6, Advanced companies are encour- appliance sectors. saying all steel blast furnaces in this size aged to merge with outdated enterpris- Analysts expect profits to climb in class will be closed to rein in overcapac- es, the document added. (China Daily)

12 A UTO

89 new cars to make global • Chang’an: CX30 B301 Ben Ben 2010, buoyed by an economic revival, debut at Beijing show love Zhi Xiang, CD101 F202 pointed out Xu Changming, a senior • GreatWall Motors: Hover H5 economist at the State Information Cen- Global automobile giants’ attrac- CH041 CH051 CHB011 Hover H6 ter, adding that auto and passenger car tion to China has been underscored Hover M2 sales growths are possible to fall to 17% by the fact 89 vehicles will make their • FAW-VW: New Jetta, length- and 21.5% this year from 46.15% and global debut at Auto China 2010 in ened Magton, Bora 1.4TSI 52.93% in 2009, respectively. (SinoCast) Beijing later this month, organizers said • Shanghai-VW: Fifth generation on April 8. POLO, POLO GTI, Tiguan, electric Disabled Chinese to get Golf and Livida driver’s licenses • Haima: Haima 7. C-sport, Haima Wang Zi. More disabled people will be able • FAW-Mazda: Mazda 3 Mazda6 to drive in China, including those para- sports, Mazda 8 Mazda 3 hatchback lyzed from the waist down, thanks to • Chery: G3 B25 Fulwin 2 hatch revisions to driving license regulations 10 different types of QQ A6CC Ful- that took effect starting from April 1. win1 A3 The newly revised “Regulations • Beijing Hyundai: ix35 RC i10 on Application and Use of Driver’s Li- • Shanghai GM: Buick Excelle censes” allows, for the first time, Chi- Wang Xia, who heads the Auto GT New Buick Excelle sedan, new nese who are able to sit by themselves China 2010 Secretariat, said 990 vehicles, GL8 despite their paralyzed limbs to acquire including the 89 making their world • Chery Rich: G5 automatic M5 a license for adapted vehicles. debut, 65 concept vehicles and 95 new- (sedan version of M1) Riich G3 There are 28 million people with energy-driven cars from foreign and Chi- • Roewe: 150 350 Roewe SUV paralyzed limbs in China, and many nese automakers will be on display. • Nissan: March, facelift Qashqai, are longing to drive but have been de- The Beijing Auto Expo, held every facelift Livina prived of the right. Some have driven other year, will take place at the Beijing • Skoda: New Octavia, Octavia anyway, hoping to avoid being caught China International Exhibition Center wagon by the police. from April 25 to May 2 this year. • Renault: Laguna Coupe, Clio Chairman of China’s Association “China has become the world’s RS, new Scenic for People with Paralyzed Limbs Xu fastest growing and most important • JAC: BSUV, facelift MPV Fengjian estimates that China has at least auto market against the backdrop of • Dongfeng-Honda: Crosstour hundreds of such “unauthorized drivers.” the global financial crisis,” Wang said. • many many others The new regulation also permits “Multinational auto giants all eye Chi- hearing-impaired people to drive if they na as a major source of growth.” China passenger car sales can hear adequately while with a hear- More than 2,100 automotive growth slows in March ing aid. manufacturers from 16 countries or To get the license, applicants will regions have registered to participate China, the world’s biggest auto undergo a health check at a designated in the show with an exhibition area of market, saw some 840,000 passenger medical institute to prove they are ca- 200,000 square meters, according to cars sold in March 2010, up around pable of driving. Successful applicants the expo’s organizing committee. 40% from a year earlier, slower than will undergo another check up if they China overtook others to become the growth of 55.25% in February, want to renew their licenses three years the world’s largest automobile manu- predicted the National Passenger Car later, according to the regulation. facturer and consumer last year thanks Information Exchange Association. “While allowing people with dis- to a stimulus package, which included The slowing growth is ascribed to abilities to drive, we also need to ensure sales tax cuts on vehicle purchases and the mounting inventory pressure in the the safety of both these new drivers and subsidies for vehicles in rural areas. month, said a distributor in the Beijing others on the road,” said an officer with China made 13.79 million cars Asian Games Village Auto Market, the Ministry of Public Security. Traffic in 2009 while sales hit 13.64 million noting that sales volume is likely to regulators will treat the disabled drivers vehicles in the domestic market, up by continue the downward path in April. the same as other drivers. over 40 percent year on year, according In March, passenger car sales volume The disabled drivers will have to to the China Association of Automo- in second- and third-tier cities like drive vehicles that have been modified to bile Manufacturers. (Xinhua) Chengdu, Qingdao, Wuhan, Hang- enable them to drive safely. The vehicles The top cars that are getting zhou, and Chongqing, slipped into a will also be labeled to inform other drivers. launched at the 2010 Beijing Auto decline as demand cooled down. The revised regulation was passed Show are: In spite of the decrease in sales by the Ministry of Public Security on • Audi A1 A3 A5Sportback, Q5 growth, the auto market is expected to November 21, 2009 and issued on De- RS5, new A8L maintain a stable growth in the entire cember 7, 2009. (Xinhua)

13 ONSUMER China poised to be world’s LG Electronics faces growing tion in China’s sugar industry.

c largest LCD TV market 3-D competition from domestic TV Bright Food, which sells about 1.2 makers in the China market including million tons of sugar annually account- LG Electronics Inc, the world’s Guangdong-based TCL Corp, Konka ing for about 10 percent of the total second largest TV brand and third big- Group Co and Skyworth Digital Hold- sugar consumption in China, considers gest mobile phone maker, expects to ings. the sugar business as one of its core ar- double its sales in China this year as Foreign players Samsung Elec- eas for future expansion. the global economic recovery spurs de- tronics Co Ltd and Sony Corp also “Bright Food aims to double its mand. plan to launch 3-D TVs in China in the sales in the next three to four years “LG Electronics is on track to a near future.(China Daily) through both organic growth and ac- 100 percent growth in China,” Choong quiring new businesses,” Wang Zong- Bong Cho, chief executive officer of Chinese brewer Tsingtao nan, chairman of Bright Food, said LG Electronics Greater China Region sees net profit leap in 2009 earlier. said in an interview with China Daily. The company said it will explore Sales of LG Electronics in China Tsingtao Brewery Co. Ltd., one of mergers and acquisitions to quicken its reached approximately $22 billion last China’s leading beer makers, on April development. (Shanghai Daily) year, according to the company. 9 announced a 2009 net profit of RMB He added that the company’s sales 1.25 billion (183.1 million U.S. dollars), Erdos’ 2009 net profit in China grew by 80 percent year-on- up 79.2 percent year on year. down 3% year over the first quarter, mainly led by Its sales revenue rose 12.5 percent rising demand for mobile phones, LCD year on year to 17.76 billion yuan due to Inner Mon- (liquid crystal display) TVs and other strong market demand, the Shanghai- golia Eerduosi home appliances bolstered by govern- listed firm said in its 2009 annual re- Cashmere Prod- ment subsidies for residents in rural port. ucts Co. Ltd (Er- areas launched in late 2008. The brewery, based in Qingdao in dos), a Chinese China is currently the sixth larg- eastern Shandong Province, attributed cashmere products est market for LG Electronics, and the the quicker net profit growth pace to maker, said April 8 company hopes it will play a bigger role rising sales and lower costs. The fall- its 2009 net profit in its global business. ing prices of imported barley and other fell 3.24 percent “We’ve just redefined China as a production materials last year helped year on year on the market equally important with South the firm to cut costs, said the report. global economic Korea,” said Cho, adding that the com- The brewery’s A-shares rose 1.83 downturn. pany hopes to increase the manufactur- percent to 35.08 yuan per share on The coming force in China. April 9. (Xinhua) pany said net profit The company is now waiting for dropped to 393.46 approval from the Chinese government Bright Food raises bid to million yuan for LG Display Co, the world’s second buy CSR sugar unit (57.61million U.S. largest LCD maker that LG Electron- dollars) last year ics is the largest shareholder in, to set Shanghai Bright Food Group as revenue dived 14.73 percent year on up a plant in China to produce eighth- Co has raised its offer to buy the sugar year to 8.12 billion yuan. generation LCD displays. arm of Australian conglomerate CSR Earnings per share dipped 2.56 According to Semiconductor to A$1.75 billion (US$1.61 billion) to percent to 0.38 yuan, the company Equipment and Materials International expand its core business. said in its annual report filed with the (SEMI), China is likely to be the larg- CSR has agreed to start negotia- Shanghai Stock Exchange. est LCD TV market in the world this tions with Bright Food about selling Diminished external demand year, with its LCD TV sales forecast to the sugar unit, Sucrogen, after a federal caused by the global economic down- grow by nine million units this year. court in Australia in February turned turn hit profits, the company said. SEMI is an industry association down its plan to spin off the sugar busi- Revenue from European markets serving the manufacturing supply chain ness. dived 72.94 percent year on year while for the microelectronic, display and Bright Food’s new offer is also that from Japan and the Republic of photovoltaic industries. about 17 percent higher than its origi- Korea slumped 71.43 percent. LG Electronics is also betting nal proposal, prompting CSR to recon- China remained the biggest mar- big on three-dimensional (3-D) televi- sider the higher bid following an earlier ket for Erdos’ products, with revenue sions, launching 3-D sets in China on rejection. from the domestic market rising 13.96 Tuesday, after it said last month it aims CSR is the biggest sugar sup- percent to over 7 billion yuan in 2009. to sell about one million 3-D TVs this plier in Australia, and analysts said The company’s stock edged up year to take one-fourth of the global the possible acquisition would further 1.05 percent to 13.52 yuan per share on market. strengthen Bright Food’s market posi- April 7. (Xinhua)

14 E lectronics

Ericsson signs deal with submitted their offers for AOL’s in- Telecom had 5.14 million people with Chinese telcos stant-messaging service ICQ , which is its CDMA2000 service; while China reportedly valued at up to $300 million. Unicom had a WCDMA user base of Swedish wireless equipment Since its spin-off from Time War- 4.06 million. (Xinhua) maker L.M. Ericsson AB says it has ner, AOL has been trying to remake signed deals worth US$1.8 billion with itself and is currently selling its non- China’s electronic informa- Chinese operators China Mobile and core assets, including ICQ. tion industry reports fast China Unicom. ICQ , whose name derived from recovery Ericsson says it signed a US$1 bil- the homophonic phrase “I seek you”, lion agreement on March 29 to provide has 42 million active users. Among China’s large electronic informa- a radio access network and technology them, 18.5 million are from Russia, tion manufacturers recovered at a faster to China Mobile, the world’s larg- said Beijing News on April 7. pace in the first two months of this est telco by subscribers. Ericsson also Tencent’s QQ service, a Chinese year, according to figures released on signed a US$800 million contract to answer to ICQ , is known for its reign- April 6 by the Ministry of Industry and provide a faster, 3G network to China’s ing popularity on the Chinese main- Information Technology (MIIT). No. 2 telco, China Unicom. Both con- land, which is reported to have over The output, export volumes tracts will be implemented this year. 300 million registered accounts. (China and operating revenue for the large (Shanghai Daily) Daily) manufacturers, meaning those with annual sales exceeding 5 million yuan Huawei posts 18.3 bln ZTE says 2009 profit up ($732,500) in China, all posted growth yuan profit in 2009 48% on 3G business gains of more than 20 percent year-on-year, the MIIT statistics revealed. Chinese telecom equipment mak- ZTE Corporation, China’s giant Though China’s traditional Lunar er Huawei Technologies said on March telecom equipment producer, said on New Year holidays fell between Feb 13- 31 that its profit nearly doubled last year Thursday its profit surged 48 percent 19, Jan-Feb sales for the manufacturers on booming sales, operating efficiency in 2009 as the company rose to be the still rose 35.5 percent year-on-year to improvements and exchange rate gains. nation’s biggest 3G telecommunica- 796.3 billion yuan ($116.66 billion), up The Shenzhen-based firm said in tions equipment maker last year. Profit 18.1 percent from the same period in a statement that net profit for the year jumped to RMB 2.46 billion (US$361 2008 before the global financial crisis rose to 18.27 billion yuan from 7.85 million). Sales revenue was RMB 60.27 hit the industry. billion yuan in 2008. Revenue rose 19 billion, an increase of 36 percent from Exports by them jumped 28.2 per- percent to 149.06 billion yuan from 2008, the company said in its annual cent year-on-year to 457.9 billion yuan 125.22 billion yuan. report posted on its website. (Xinhua) ($67.1 billion) in the first two months. “The 2009 year was tumultuous Operating profits of large elec- for the global economy and for the en- China’s 3G users hit 16 mln tronic information manufacturers tire telecommunications industry,” said by February surged 350.8 percent to 21.76 billion Ren Zhengfei, chief executive officer yuan ($3.2 billion) but still 5,797 com- of Huawei Technologies, which is a The number of China’s 3G users panies were operating at a loss during privately owned firm. “We are proud to has kept increasing and rose to 16.06 the Jan-Feb period. have weathered the storm, despite the million last month, according to fig- However, the number of those op- challenging economic environment.” ures released erating at a loss was down 24.9 percent Ren attributed the company’s by the the with their deficits narrowing by more robust performance to fast growth in Ministry of than half compared to the same period countries like China and India as well Industry and last year, according to the MIIT. as successful business expansion in Information China’s electronic information developed markets like Europe, the Technolog y manufacturing industry produces mo- United States and Japan. (MIIT). bile phones, personal computers, tele- He said Huawei Technologies is In Feb- vision sets, digital cameras and other expected to see a 20 percent uptick in ruary alone, communications equipment, electronic business growth due to advancements an additional components and home appliances. in mobile broadband across the world. 1.52 million In the first two months, the in- (China Daily) users became dustry produced 108.31 million mobiles 3G service subscribers, the statistics phones, up 29.7 percent year-on-year; China’s Tencent bids to showed. 31.97 million personal computers, an acquire AOL’s ICQ Of the three telecom giants, increase of 41.3 percent year-on-year; China Mobile reported 6.86 million and 18.01 million color television sets, China’s Tencent, as well as Rus- users by February, using its self-devel- up 68.6 percent year-on-year, according sian firms, ProfMedia and DST, have oped TD-SCDMA network; China to the MIIT figures. (Xinhua)

15 extile

T Guangdong’s Textile Ex- the Shaoxing County’s Decision, more market with a legal system that is less port Recovering than 60% dyeing & printing enterprises advanced as other nations regarding of Shaoxing will be relocated in Binhai consumer protection. Since joining in Thanks for the drive of rigid within the next five years. the WTO, Chinese authorities have demand, Guangdong textile export Shaoxing County will collect all observed the significant market for in- turned to recover since early this year its strengths to hold the opportunity ternational luxury brands and the huge and the growth rate of export began to and set down layout to build Binhai numbers of local consumers who are quicken its steps. According to Guang- area into a dyeing & printing zone. It actual and potential market consum- dong Bureau of Statistics, the export of is not only an important area boost- ers. In recent years, more and more clothing and accessories reached 3.756 ing investment and stabilizing dyeing consumer complaints have been voiced billion USD in Jan. and Feb. in Guang- & printing product export, but also a regarding product quality. Chinese cen- dong; the export of textile were 1.258 practical breakthrough point of restruc- tral and local government authorities billion USD, up 28.7% and 31.0% re- turing and enhancing international have given attention to strengthening spectively year over year. (CTEI) competitiveness of Shaoxing’s dyeing & consumer protection and enforcement printing enterprises. (CTEI) against substandard products produced Rising rupee dents textile by foreign luxury brands. exporters’ margins International luxury Consumer protection laws in the brands may face product People’s Republic of China are based At a time when knitwear export- quality enforcement in upon two major laws: Chinese Product ers are looking at a turnaround of sorts, China Liability Law (the PLL) and Law of constant appreciation of rupee has come Protection of Consumer Rights and In- has another blow for them. China celebrated its Customer terests (the LPCRI). The PLL requires The US dollar is going below Right Protection Day on March 15, that all goods must be safe to consum- the Rs 45 mark. The rupee on April 7 2010. The Administration for Industry ers and their property, and adhere to gained 20 paise against the US dollar and Commerce of Zhejiang province State Standards or trade criteria en- on late selling of the American curren- (the Zhejiang AIC) issued penalty de- acted to ensure the health and safety of cy by exporters amid signs of sustained cisions to several well-known capital inflows. international luxury brands For an industry that’s almost en- such as Hermes, Hugo Boss, tirely dependent on exports a rise in Dolce & Gabbana, Paul & rupee would have a severe impact on Shark, Trussardi, Tommy profits. Hilfiger and Versace based This would mean foreign consum- upon routine quality examina- ers turning away from India to other tions which found goods sold markets like China, Sri Lanka and in China to be substandard. Thailand. According to findings by Knitwear exporters of Tirupur are the Zhejiang AIC, the geo- predominantly dollar dependent. Even graphical places of manufac- though some of them have taken a ‘for- ture of the substandard luxury ward cover’ or hedge against currency goods are located in eleven volatility, the covers for the quantum of countries and regions, including Italy, people and their property. The LPCRI orders is less and only large export units Turkey and France. The major problems gives customers the following rights: (i) manage to hedge. with the imported luxury goods were inviolability of their personal and prop- Knitwear industry is highly mar- quality and safety issues and counterfeit erty safety; (ii) accurate and true infor- gin intensive. The recent hike in yarn materials. The Zhejiang AIC detailed mation regarding the goods they have prices coupled with the sudden rise in such problems as: (i) disqualified color purchased and the services they have the rupee against the dollar has severely adhesion; (ii) failure of PH value test- paid for and received; (iii) free choice dented Tirupur’s chances of getting ing; (iii) excessive content of formal- of goods or services; and (iv) fairness in back to the high growth path. (beta. dehyde; and (iv) misdescribed fiber consumer transactions. Although, cur- profit.ndtv.com) content. The Zhejiang AIC has seized rently, no large-scale recalls of foreign the substandard luxury goods and filed luxury goods have occurred in China, Binhai, an emerging dye- cases against entities who sold such consumers who have suffered from per- ing & printing hot land luxury goods. sonal injury or property damage result- With its continuing growth ing from their purchase or use of goods Binhai, located in the north of as a major contributor to the global or services have the right to demand Shaoxing, will become a hot land for economy, China has been recognized compensation pursuant to the LPCRI. dyeing & printing enterprises after by international luxury brands as an Under the PLL, the retailers of foreign Shaoxing Economic Conference. Under emerging multi-billion dollar consumer luxury goods may also be fined. (CTEI)

16 T r a nsport

China’s bicycle output, ex- vices to this growing market. KLM has ed trial operation Saturday, ahead of ports down on crisis effect thus improved China’s connection with the opening ceremony of the futuristic a

Europe and the rest of the world,” says Shanghai Expo on May 1. tion China produced 76.06 million bi- KLM President & CEO Peter Hart- The new line made the city Chi- cycles last year, a decline of 13.2 percent man. na’s first to have more than 420 kilome- from the previous year, Ma Zhongchao, In the current economic context, ters of metro routes in service. head of China bicycle industry associa- the opening of a new destination is a The Metro Line 10, 29.6 kilome- tion, said on March 31. The decline rate proof that KLM considers China as ters long, would be officially open after was the biggest for the industry since one of the most strategic markets. a three-month trial period, said an of- 1996. The new service will be operated ficial of the municipal government. Exports also went down 18.2 three times a week. Flight KL881 will Line 10 will see busy traf- percent year-on-year to 46.12 million depart from Schiphol on Mondays, fic during the six-month Shanghai bicycles in 2009, but tended to recover Wednesdays and Saturdays, arriving Expo as it passes Fudan University, since December. In January, foreign in Hangzhou the following day. Re- Shanghai Jiaotong University, Tongji sales stood at 4.08 million bicycles, up turn flight KL 882 will depart from University and the downtown busi- 21.4 percent on the same month of last Hangzhou on Tuesdays, Thursdays and ness districts. year. Despite the production decline, Sundays, arriving in Amsterdam on the Shanghai had its first metro major producers, each with an annual same day. Flights will be operated with line on April 10, 1995, which carried sales volume of at least 5 million yuan a Boeing 777-200ER, which can carry 180,000 passengers on its 16 kilometers (732,064 U.S. dollars), garnered 1.99 318 passengers - 35 in World Business route a day. Now the city has 11 metro billion yuan in profits last year, up 22.2 Class and 283 in Economy Class. lines with an average of 4.78 million percent over 2008. Ma attributed the Since the opening of Beijing in tickets sold daily. (Xinhua) profit growth to end of competition on 1996, KLM has been continuously low prices and exploration of markets investing and developing in China. Daqin Railway reports 50% for higher-end products. (Gasgoo) With this new destination, Air France rise in Q1 net profit and KLM will operate direct flights to KLM launches scheduled 5 destinations in China mainland and Daqin Railway Co said on April 5, service to Hangzhou, morethan 25 beyond cities in code- its unaudited net profit was expected to China share with China Southern, China rise about 50 percent from a year earlier Eastern and Sichuan Airlines. This in the first quarter as the country’s eco- KLM Royal Dutch Airlines will promising development of KLM dem- nomic recovery pushed up demand for launch scheduled service between Am- onstrates the ambition and the com- coal transportation. sterdam and Hangzhou Xiaoshan Air- mitment of AIR FRANCE KLM to The company’s net profit was 1.46 port in China on 8 May 2010. KLM remain the leading European carrier in billion yuan ($213.9 million) in the first is the first airline to offer direct service China. (Air France KLM China Office) quarter of 2009, the company said in a between Hangzhou and Europe. statement to the Shanghai Stock Ex- “KLM is proud to add this 63th Shanghai has China’s lon- change. intercontinental destination to its net- gest metro line in service The first-quarter net profit was work. With this new destination, we forecast to be 10 percent higher than now offer no fewer than 36 weekly ser- Shanghai’s 11th subway line start- that in the last quarter of last year, according to the statement. The Shanxi province-based company, which provides railway transportation services of coal products, attributed the rapid growth to a low base in the same period of last year due to the economic slowdown and rising demand for coal transportation in the first quarter on China’s economic recovery. The cold weather in the southern part of the country earlier this year also helped lift demand for coal transportation, said the statement. The company’s net profit last year stood at 6.53 billion yuan ($956.5 million), down 2.23 percent year-on-year. (Xinhua)

17 Geely buys Volvo for anteed the independent operation of becoming better and China had at- Volvo Cars, its implementation of exist- tracted more foreign investment than nvestment US$1.8bln

I ing business plans and sustainability for other countries for many years, Qin Chinese automaker Zhejiang the future,” Geely said. said. Geely Holding signed a definitive Volvo car plants in Sweden and “Individual companies’ actions do agreement on March 28 to buy the Belgium will be maintained, while new not indicate that China’s investment Volvo brand from US car giant Ford factories will be built in China at an ap- environment or opening-up policy has for almost US$1.8 billion, an ambitious propriate time, Geely said. changed. People should view the issue purchase analysts say signals a grow- “Volvo will be run by Volvo man- from comprehensive and long-term ing appetite of Chinese automakers for agement, and be strategically indepen- perspectives,” Qin said. (Xinhua) global expertise and market share. dent. They are distinct companies. Vol- Both Geely and Ford confirmed vo is a Swedish business with a strong Cross-Straits agreement to the deal lately, which was signed at Scandinavian heritage,” Li said. boost ties Volvo headquarters in Gothenburg by Ford had been attempting to sell Geely president Li Shufu and Ford’s Volvo since late 2008, due to its poor An economic cooperation frame- financial director, Lewis Booth. market performance. Geely, the Chi- work agreement (ECFA) between Tai- “I see Volvo as a tiger. It belongs nese fledgling automaker, was named wan and the mainland will mean much to a forest, it can’t be found in a zoo. as the preferred bidder for the Swedish more than lower tariffs, Taiwan Stock We need to liberate this tiger,” Li told a subsidiary in October. Ford announced Exchange Corp (TWSE) Chairman press conference afterwards. “The tiger in December that it had agreed on the Schive Chi said on April 1. has a heart and it lies in Sweden (and) main terms of the sale of loss-making “Market attention has been focus- in Belgium but its power should be pro- Volvo to Geely. (Global Times) ing on the features of a traditional trade jected all over the world.” pact, which places emphasis on remov- “I see China as one of the markets China reaffirms openness ing tax barriers on merchandise trading where Volvo can show it has the oppor- to foreign investment and hindrances to capital movement,” tunity to liberate itself,” he said. Chi said of the ongoing efforts by both Geely and Ford said they “estab- A Chinese Foreign Ministry sides of the Taiwan Straits to reach an lished agreements to govern the use of spokesman on April 1 said the govern- ECFA. ment would as always welcome foreign Chi’s comments came as the Tai- investment and that it would maintain wan Stock Exchange and Masterlink the mutually beneficial strategy of Securities Corporation jointly hosted opening-up. the Taiwan Tech Leadership Forum Responding to questions at a reg- 2010 in Shanghai. ular press conference on doubts some This is the first cross-Straits in- foreign enterprises have about China’s vestment conference since the imple- investment environment, Qin Gang mentation of the cross-Straits financial said he did “not agree with such opin- memorandum of understanding. ions.” Meanwhile, the Taipei-based “China will continue to welcome Straits Exchange Foundation of Tai- foreign enterprise investment and create wan and the Beijing-based Association an open, fair, transparent environment for Relations across the Taiwan Straits for them, providing various opportuni- (ARATS) started their second round of ties,” Qin said. negotiations on the ECFA on in Tai- Qin said China’s large consumer wan, with the aim of reaching a final base, labor resources and improving agreement by the end of the first half. infrastructure had made it a big market Take Taiwan automaker China that could not be neglected by entre- Motor Corporation for example. Once preneurs with strategic vision. Qin the high tariffs slapped on imported said China had made more than 200 cars are removed, it can sell cars made regulations or laws in regard to foreign by its mainland joint venture, South investment. East Motor Corporation, in Fujian “We strictly abide by the commit- province back to the Taiwan market. intellectual property. These agreements ments made on accession to the WTO, According to estimates by Chung- will allow both Volvo and Ford to de- and have conducted comprehensive Hua Institution for Economic Re- liver their business plans and provide reviews and repeals of regulations that search, the ECFA will add 1.6-1.72 appropriate safeguards against misuse,” do not conform to the WTO commit- percentage points to the island’s annual according to the companies’ statements. ments,” he said. gross domestic product growth. (China “The accord signed fully guar- The investment environment was Daily)

18 F in a nce

ICBC remains most profit- slowed its listing plan in the past. The achieving readiness. able Chinese company bank is now expected to complete the The RMB cross-border settle- IPO process in June or July,” the source ment trial started in July 2009 in five The Industrial and Commercial said, without elaborating. cities including Shanghai and four Bank of China (ICBC), the world’s Even though details are still cities in Guangdong Province. The largest bank by market value, continued sketchy, the source said the nation’s government has mulled expanding it by to be the country’s most profitable com- third-largest lender by assets could raise adding more pilot regions. More cities pany last year as it reaped RMB 129.4 around US$22 billion from the IPO, in Jiangsu and Zhejiang provinces are billion (RMB 18.95 billion) of after-tax with the Hong Kong trance being big- reportedly likely to be chosen as the profits. ger than that of Shanghai. second batch of pilot cities. So far 996 companies listed in The mega IPO is expected to be Xia said China can broaden usage China’s Shanghai and Shenzhen stock similar to the one floated by the Indus- of the RMB by establishing an offshore exchanges have released their annual trial and Commercial Bank of China market allowing free transactions to be business reports as of April 1. They rein 2006 to raise around US$21.9 bil- conducted, while Chinese companies, ported a combined RMB 7.2 trillion of lion. It has already evoked keen interest financial institutions and the Ministry business revenues for 2009, down 1.38 from domestic and overseas investment of Finance could issue more RMB- percent year on year. banks. denominated bonds. Total net profits of these compa- China International Capital Corp But the RMB has a long road to nies were RMB 801.9 billion for 2009, and Citic Securities, the advisers for really becoming an international cur- up 19.21 percent compared to the previ- ABC’s preparatory work for the IPO, rency, he said. “The proportion of the ous year, with more than 70 percent of are likely to get the mandate for the RMB in global official reserves may see them reporting year on year growths in lender’s A share offering, the source a slow increase of 1 or 2 percent after net profits. said. 15 to 20 years, while the overall picture Public utility companies fared Market watchers are also keep- well. Five electric power companies ing tabs on whether ABC would report their net profits grew more emulate the other three big State-run than 100 percent in the past year. The lenders, by roping in a foreign strate- Guangxi Guiguan Electric Power Co., gic investor ahead of the IPO. Ltd., for instance, boosted its net profit Sources, however, maintain that by 959.73 percent to RMB 328 million. ABC may not be inclined to bring Baosteel Co.,Ltd, the country’s on board a foreign investor despite largest steelmaker, however, said in its the obvious advantages of better risk annual business report released that net control expertise and corporate gov- profit for 2009 was RMB 5.82 billion, ernance from a long-term perspective. a decline of almost 10 percent year on The agriculture-focused lender year. Business revenue fell to RMB is generally considered to be weaker 148.53 billion, nearly down 26 percent. than the other big State-run lenders, remains hard to change,” with curren- (Xinhua) as it has been largely supporting rural cies such as the dollar and the Euro development for several years through expected to continue to play a predomi- Agricultural Bank may government-directed lending programs. nant role as international currencies. float IPO in July (China Daily) “The renminbi will join the ranks of potential international reserve cur- Agricultural Bank of China Settle up in RMB nation- rencies. That’s a long way off, probably (ABC) is likely to launch its initial pub- wide decades off,” said Pieter Bottelier, for- lic offering (IPO) in June or July after mer chief of the World Bank’s Resident its plan got the approval from the State The government should not con- Mission in China. Council, a source familiar with the tinue RMB cross-border trade settle- There is a long way ahead “for the matter said on April 8. ment trials, but instead ought to expand renminbi to become a fully serviceable The bank has started talks with the RMB settlement program across international reserve currency like the foreign and domestic lenders to arrange the country soon to promote the RMB’s dollar is at the present time,” as it is not its public issue in Hong Kong and role as a global currency, a central bank easy for China to go much further in Shanghai. advisor said April 9. the liberalization of its financial system, More than 20 banks have received Concerns remain that some gov- Bottelier said. At the current stage, to invitations to participate in the bidding ernment departments are not yet pre- promote the international use of the process for the IPO mandate. pared to launch the RMB settlement RMB as a trade settlement currency “Top policymakers have approved program nationwide. But that shouldn’t and a base for the East Asia bond mar- Agricultural Bank’s plans to reform the be an issue, as rolling the program out ket is more realistic, he said. (Global rural finance unit, something that had would pressure the departments into Times)

19 CNSPhoto pecial report S Expo Era: Shanghai + China + World

By Yang Wei

hanghai will embrace a hustle and bustle 6 months soon. Lasting from May 1st to Oct 31st 2010, the Shanghai World Expo will be the biggest event in its history. 70 million visitors are expected from both inland and abroad to join in this world event to see the displays of exhibitors from over 200 countries from the public and private sectors, civil society, international organizations. More than 20,000 cultural shows will be held during the Expo. SIt is the first time for the World Expo to be held in a developing country. Themed by Better City, Better Life, the 2010 World Expo Shanghai conveys an inspired wish for a better city life in future history. Indeed, in the preparation for the World Expo, Shanghai, which aims to be one of the economic, finance, trade and transport centers in the world, spares no efforts in the urban construction. Massive construction of new metro lines has been undertaken for years in order to serve the traffic demands of the event. Shanghai Metro Lines 13, Lines 2 East Extension, 9 Phase II, 10 and 11 Phase I were all ready separately before the event. And the symbol of Shanghai, Huangpu River Bund was also reopened at the end of March to improve the landscape and facilities for visitors to the World Expo. Shanghai is doing its best to impress visitors with the city government already splashing out more than US$700 million on renovating the Bund riverfront, as well a whopping US$45 billion to upgrade transport and infrastructure. More audience come to attend the Expo, more commercial chance will be explored from. Shanghai won’t be only place to enjoy the benefit, so will Yangtze River Delta Region as a whole. Con- nie Cheng, vice director of the Shanghai Tourism Administration said they were targeting residents living in Shanghai’s neighboring rich coastal provinces to form the bulk of the domestic tourists. Of 70 million visitors estimated, 5 percent are expected from overseas. World Expo brings a delicate globally village to Chinese, in return Chinese will showcase the world an exquisite performance. What effect will the World Expo pose on Shanghai, on Yangtze River Delta, and on China? Special Report this issue has more to tell. And CFT special issue 9-10 for the Expo in May is worthy of anticipation too.

22 Expo Era: Shanghai + China + World

P24 Green Revolution for Exhibition Industry P25 Impact of 2010 World Expo on China’s Exhibition Industry P28 Report on Exhibition Industry in Shanghai

P33 Shanghai World Expo Breeds Enormous Business Opportunities P34 Investment Returns of the Shang hai World Expo? - P36 Extended Consumption Chain

23 Now, as the low-carbon economy has become the trend globally, green development has become the highlight pecial report Green Revolution

S of every industry. Exhibition industry is without exception. The research report for Exhibition Industry conducted by China Exhibition Economy Academy said that ecological exhibition By Yan Manman will become an irresistible trend. Some famous international exhibitions tried to hanghai World Expo is widely regarded as another grand international pag- shape and uplift their images from the eant, so many people thought that the opening ceremony must be as much perspective of green and public welfare magnificent and brilliant as the opening ceremony for Beijing Olympics. undertakings. Green exhibitions also be- However, it was revealed by Wan Jifei, Executive Director of the Executive come the slogan of this industry in China. Committee of the Shanghai World Expo that the opening ceremony of the Expo However, the reality was not so satisfacto- wasS not that luxurious and extravagant as that for the Beijing Olympics, but would ry. People who often visit exhibitions must have its own characteristics under the elaborate design and thorough arrangement have impressions that piles of brochures conducted by the host. The veto against that luxurious opening ceremony was actu- and flysheets would be in the hands at the ally a practice echoing for the concept of Green World Expo, which would be applied end of every exhibition and also would be for every corner from the beginning to the end of the Expo, including the construc- thrown into the rubbish cans most of the tion of exhibition hall, building of exhibition stand and advertisement etc. As the time. Besides, the plastic board temporar- biggest exhibition in the world, Shanghai World Expo is likely to lead a green revolu- ily erected for display and posters etc. will tion for exhibition industry in China. also be discarded as waste when the exhi- Shanghai Expo stressed low carbon and environmental-friendly concept in con- bition is over. In addition, some exhibition structing pavilions. Floors which can breath, leftovers used for electricity generation halls also have problems. For instance, as well as walls which can give out light and hold temperature, etc. all are the newest when Wuhan International Exhibition high-techs applied in the zero-carbon pavilion at the Shanghai Expo. Zero-carbon Center has exhibitions in September, the pavilion is the first public building with zero carbon emission. Besides using the tra- exhibitors and visitors all would feel un- ditional solar energy and wind energy to meet the demand of the pavilion for energy, bearable owing to the scorching sunlight zero-carbon pavilion will also take water from Huangpu River, which will be used in penetrated from the glass. Therefore, “ex- water-driven heat hibition halls which adopted glass walls or pump as the natural big glass windows should consider using air-conditioner for s the biggest exhibition in light-proof and heat-preserved building the pavilion; and the world, Shanghai World Expo is materials as walls,” said Zhang Fan, an degrade the leftovers likely to lead a green revolution for exhibition expert. into the biomass en- As the peak of the exhibition circle, ergy, which is used exhibition industry in China. the World Expo undoubtedly has the for power genera- demonstration effect. With 70 million tion. It is learned that theA zero-carbon pavilion will be retained after the Expo and people from everywhere of the world developed to be the first zero-carbon museum. Apart from the zero-carbon pavilion, visiting the Expo, the concept of green the Grand Pavilion, which is hosted by China Grand Group, a private company, expos will find their way ever deeper into tried to use green building materials as much as possible, leaving only 1% building the hearts of the people. Countries all waste and consuming only 1/6 building materials of the traditional buildings. Vanke over the world would bring their most Group’s enterprise pavilion used the purely natural building materials made of wheat advanced technologies and try all their straw, highlighting the low-carbon concept. effort to build low-carbon pavilions. For The above is just example for construction of green exhibition hall, which is just example, the UK Pavilion, looking like part of the Shanghai green Expo. Green Shanghai World Expo Guide has proposed a shining box, is entirely made of build- different suggestions on creating green Expo separately for exhibitors, operators ing materials which can be recycled and and visitors. The Guide advocates the exhibitors to take the idea of saving energy the carbon emission of this building will and resource and reducing negative influence on environment as principle in design, be zero. “Green exhibition” shall have construction and management, including ecological design, pollution control, green become a strategy for exhibitors to uplift construction, green transportation and green management. As for the operator, the their public image. Those new high-techs Guide advises them to strengthen environmental management and implement the are very likely to be used in the exhibition environmental protection notion in every detail of the service operation, including industry in the near future. green hotel, green restaurant, green marketing, logistics and office service etc. And Following the trend of low-carbon finally, the visitors are called on to actively participate in the cause of environmental economy, Green Shanghai Expo is protection by starting from every little thing in life, including green travel, green visit, bound to spark a green revolution in the green consumption and green life. So to speak, green concept has penetrated every exhibition industry in China and usher corner of the Shanghai Expo. the exhibition industry into a new era.

24 of the Expo will be of great value for reference to push ahead management Impact of system reform of China’s exhibition industry. 2010 World Expo will take lessons from the “government-led and 2010 World Expo market-oriented operation” mode applied in previous expos, and has accumulated rich experience in the prepa- on China’s Exhibition Industry ration, which is of great significance in promoting the reform of China’s By CCPIT exhibition industry, in particular, the reform of government-led exhibitions. The government shall play its leading hina won the bid to host 2010 World Expo with votes in its favor at the role in the whole process of preparation, general assembly of Bureau of International Expositions (BIE) on De- and is supposed to fulfill its commit- cember 3, 2002. The Expo, which will see its grand opening on May 1st, ments made in the bid to host Expo, 2010 after 7 years of meticulous preparation, stands as not only a trial to and be responsible for the development China’s capability in holding exhibitions of such a scale, but also an unprecedented of planning and coordination, review- opportunityC for the exhibition industry of the cou nt r y ing detailed implementation plan and as it is conducive to boosting China’s interna- providing necessary financial tional profile and advancing the infrastructure support; while construction in Shanghai and the Yangtze River efforts related to Delta Region, and is also helpful to exert posi- market-oriented tive impact on accumulating experience and operation would nurturing talents in the sector. This section will cover: World present a brief analysis of its impact on China’s Expo Land Cor- exhibition industry based on its influence in poration takes both national and regional perspectives, with charge of land the latter in Shanghai and the Yangtze River consolidation, de- Delta in specific. velopment, plan- I. The Overall Impact of World Expo ning and design as on China’s Exhibition Industry well as infrastructure construction; The World Expo boasts as the most Expo Group is influential international event in the exhibi- responsible for com- tion industry. Therefore, BIE’s authorization mercial operations, to China for 2010 World Expo means not including construc- only a high recognition over China’s overall tion, financing, proj- national strength, but also a great trial for ect bidding, market us to hold large-scale international events. development, inviting But for China’s exhibition industry, the investment & exhibi- Expo is a hard-won historical opportunity which can bring sub- tors and so on. The or- stantial impact in such areas of international influence enhancement, management ganization of Shanghai system reform and talents training: World Expo helps pile up a wealth of Firstly, the 2010 World Expo will be conducive to an overall upgrade of China’s experience for management system in- international image and influence, and lend an impetus to the move of China’s ex- novation for China’s exhibition indus- hibitions towards the international stage. It is expected that during the 2010 World try, change the current situation of the Expo, Shanghai will attract delegations of governments and international organiza- government’s improper role in direct tions from 234 countries and regions with 70 million expected domestic and oversea involvement in profitable exhibitions, as visitors. As far as China is concerned, the Expo would be international marketing well as speed up the process of marketi- without going out and will play an irreplaceable role in facilitating international zation of China’s exhibition industry. communities a comprehensive understanding of China’s reform and achievements Thirdly, Expo 2010 pushes for- in political, economic, social and cultural fields. In this sense, the event will impose ward technological innovations in favorable effects in attracting more international organizations and individuals to at- exhibition industry and introduces tend trade fairs and cultural and sports exchange activities in China, thus contribut- philosophy of technology and environ- ing to the expansion of China’s exhibition industry in the world as well as its process mental protection. Achievements in of internationalization. science and technology innovation in Secondly, institutional innovation in the process of preparation and operation the industry will be applied and given

25 full display in the international high-profile exhibition event. (CEFCO) with in-depth discussions on World Expo; in To this end, Ministry of Science and Technology and the December 2008, China Convention and Exhibition Society Shanghai Municipal Government jointly launched “World and Shanghai Institute of Technology jointly sponsored the pecial report

S Expo Science and Technology Action Plan”, which aims to “World Expo • MICE Education and Research”; in Decem- enhance technology support to the Expo venues and ecologi- ber 2009, Shanghai University organized the Fourth Annual cal environment construction of Expo Site, and help tackle Meeting of China Exhibition Education with the theme technical problems with regards to rapid detection of food of “World Expo Opportunities & Development of China’s safety, early warning systems of multiple kinds of disasters, MICE Education”. These conferences and forums present a detection and identification of major hazard source in the strong impetus to theoretical research and provide an impor- Expo and etc. In addition, technological breakthroughs in tant theoretical support for the sustainable development of the application of information technology and intelligent China’s exhibition industry while conducting exploration on control technology, as well as presenting technology and key the World Expo. technologies in Internet Expo shall be realized, and new en- II. The Impact of World Expo on Exhibition ergy vehicles, semiconductor lighting, solar power and other Industry in Shanghai and Yangtze River Delta new technologies will also be applied in the Expo, making Region a testing ground and demonstration area for technological innovation of China’s exhibition industry. The success of the Although the success of the Expo will impose positive Expo will set a good example for technology application and effects to various parts of the country to different degrees, advance the upgrading of China’s exhibition industry. given that a waterfront pavilion gets the moonlight first, there Fourthly, the Expo will boost the introduction and cul- is no doubt that the host city Shanghai along with its core the tivation of high-level talents engaged in exhibition planning, Yangtze River Delta Region will benefit the most, with im- operation, investment invitation, public relations, transla- pact on exhibition industry mainly reflected in the following tion and other fields. Over the years, the lack of high-level aspects: exhibition talents has seriously hampered the development of Firstly, the 2010 World Expo steps up the improvement China’s exhibition economy. In order to achieve better orga- and upgrading of infrastructure in Shanghai and the Yangtze nization of World Expo, in recent years, China Council for River Delta Region. Shanghai Municipal Government has the Promotion of International Trade (CCPIT), Shanghai increased investment in and enhanced support for infrastruc- World Expo Bureau, along with institutions such as colleges ture construction after wining the right to host the World and universities have further accelerated the pace of senior Expo. According to statistics, investment in infrastructure talents cultivation for China’s exhibition industry through a has amounted to 588.337 billion RMB from 2004 to 2008 variety of ways including professional seminars, special train- and up to now, Shanghai has had relatively well-developed ing, academic education, injecting new vitality for the healthy transport and logistics network. In terms of transportation, and sustainable development with route networks covering more than in the long run. For example, 90 international (regional) cities and over in July 2004, the first training 70 domestic cities, Shanghai have facili- base was founded in Shanghai tated attendees of exhibition events as well for cultivating and conveying as tourists at home and abroad; in terms of high-end talents for the World municipal facilities, eight rail lines of 307 Expo; in December 2008, the kilometers have been completed, and four Shanghai World Expo Bureau, extended lines or new lines are under con- Milan International Exhibition struction; as far as logistics is concerned, Center Italy and the Polytechnic Shanghai has a very mature air-sea-land University of Milan, Italy jointly freight system, with freight volume in 2008 launched “Senior Expo Talents reaching 843.47 million tons; as far as port Training”; in August 2009, ac- is concerned, Shanghai Port is the second tivity for training thousands of largest container port in the world, only talents was held in Pudong New behind Singapore (2007 ranking) and its Area to welcome World Expo and standardize services. All freight volume in 2008 boasted 581.7 million tons, or 9.9% these practice has played a certain role in promoting MICE of the total of the nation, topping the first in the country. education and training. What is more, the initiatives ensure Besides, adhering to the concept of “World Expo Circle”, the supply of talents during the World Expo, while playing other cities in the Yangtze River Delta Region have also been an active part in alleviating the shortage of high-end MICE actively engaged in infrastructure construction. For example, talents. in June 2008, the open of SuTong Highway Bridge shortened Fifthly, the World Expo 2010 will promote theoreti- the distance between Shanghai and Nantong from the origi- cal research in the exhibition industry to a certain degree. nal over three hours to two hours by driving; in September Various symposiums have been initiated to achieving a bet- 2009, the pilot operation of railway dedicated passenger line ter World Expo. For example, in 2007, CCPIT organized — Yongtaiwen Wenfu railway operating at the speed of 250 the third China Expo Forum for International Cooperation km/h — connected Ningbo, Taizhou, Wenzhou and Fuzhou

26 in the south of the Yangtze River Delta Region with Shanghai, making it a fast high-capacity passenger line. These measures have laid a good foundation for the rapid growth of the exhibition economy in Shanghai and the Yangtze River Delta Region in the future. Secondly, the Expo will speed up regional cooperation and push the integration process of exhibition industry in the Yangtze River Delta Region. Ever since the successful bid to host the World Expo, cities in Yangtze River Delta Region, fully aware of the strong radiation and economic drive force of the World Exp, have put forward the concept of “World Expo Circle” to work with Shanghai and build the Yangtze River Delta Region together, followed by the unceasing coming out of a variety of regional cooperation organizations, which greatly advances the integration process the exhibition industry in Yang- tze River Delta Region. For example, in May 2005, Jiangsu, Zhejiang, Shanghai, Nanjing, Hangzhou, Ningbo branches of CCPIT jointly launched the As- CNSPhoto sociate Meeting of Trade Promotion Organizations in Yangtze River Delta Region; in December 2006, Shanghai, a cultural center for large-scale comprehensive performances. Nanjing, Hangzhou, Hefei, Nanchang, Ningbo founded the In this regard, the utilization of the Expo venues shall exert Exhibition Union of Yangtze River Delta Cities; in August favorable influence in promoting Shanghai as a world-class ex- 2009, Committee of Yangtze River Delta Exhibition Venues hibition city. Last but not the least, the 2010 Shanghai World held its inaugural meeting. All these explain to a certain ex- Expo will provide a strong impetus to the development of tent that the various cities in the Yangtze River Delta Region related industries, strengthen the support of the supplemental have taken the opportunity of the World Expo to boost the industries to the exhibition industry as well as enhance the coordinated development of regional exhibition economy, and stamina of sustainable development of Shanghai’s exhibition work together to build a huge arena for exhibition economy in industry. As a mega-exhibition, the World Expo is bound to Yangtze River Delta Region on the basis of complementary create huge demand in modern service industries such as fi- advantages. nance, insurance, logistics, transportation, hotels, restaurants, Thirdly, the newly-built permanent venues and facilities entertainment, shopping and recreation, thereby forces the for Expo expand the exhibition space penetration and integra- available and raise the level of mod- tion among industries ernization of its kind in Shanghai. Al- ast but not the least, the 2010 and steps up Shanghai though Shanghai has been in a lead- Shanghai World Expo will provide a service industry further ing position in the country in terms strong impetus to the development to a new level. In addi- of exhibition facilities, in fact the of related industries, strengthen the tion, after the baptism indoor exhibition space of all exhibi- of the World Expo, on tion venues only totals 230,000 square supportL of the supplemental industries to the the one hand, mergers meters, including 120,000 square exhibition industry as well as enhance the stamina of and integration will meters in New International Expo sustainable development of Shanghai’s exhibition industry. speed up in Shanghai’s Center. All the rest venues cover an exhibition industry. indoor exhibition area of 10,000 to 30,000 square meters each. For instances, Shanghai World Expo Group was founded by Issues like small individual exhibition area and overall shortage Shanghai Municipal Government to integrate all the exhibi- of exhibition space have seriously hindered the development of tion resources; on the other hand, World Expo shall level up Shanghai’s exhibition industry; however, the construction of the degree of internationalization of Shanghai unprecedent- World Expo venues will ease the bottleneck to some extent. As edly. In short, the 2010 Shanghai World Expo presents a pointed out in the Environmental Report on China Shanghai great challenge as well as a one-in-a-thousand opportunity World Expo 2010 released by Shanghai Municipal Govern- for China’s exhibition industry. Colleagues from all walks ment, after the Expo, China Pavilion shall be transformed of life in this industry should take advantage of this chance into exhibition venue; Theme Pavilions shall be used to hold to actively promote the healthy development and accelerate exhibition activities; the Expo Center shall be changed into industrial upgrading of China’s exhibition industry. We have international conference center along with supplemental ban- reasons to believe that China’s exhibition industry will greatly quet hall and information center; Performance Center, coupled enhance its international status and appeal and attract world- with supporting cultural and activity facilities, shall turn into wide attention after 2010.

27 I. General Characteristics of Shanghai Exhibitions pecial report As the leader of economic devel- CCPIT’s Annual Report On China’s Exhibi- S opment in the Yangtze River Delta, Shanghai has basically formed a certain tion Industry in 2009 scale and strength in the aspects of urban transportation, exhibition venues, supporting facilities, service levels, etc. With the approach of the 2010 World Expo, the effects are gradually highlighted on propaganda, business branding, aggrega- Report on Exhibition tion, and pulling in Shanghai exhibition industry. After years of development, Shanghai exhibition industry has strived Industry in Shanghai for mature growth, groped the way forward while pursuing innovation, and turing, education and training, housing decoration, textile and garments, toys and gradually explored brand oriented devel- gifts, bio-medicine and so on. Their features are mainly in the following aspects: opment. Looking back on 2009, Shang- (I) Industry Characteristics hai exhibition industry has made great By comparing the exhibition data of 2009 and 2008, we can see that the amount progress in terms of sizes, involved fields, of exhibitions in 2009 is significantly lower than that in 2008 in Shanghai. Relatively or brand, etc. Famous-brand exhibitions obvious changes in the type distribution of exhibitions have taken place. The quantity have undoubtedly become the labels of exhibitions that belong to the type of “chemical / energy / environmental protec- for Shanghai exhibitions, such as East tion” has jumped to the top from sixth place in 2008. As more attention is paid to the China Fair, Industry Fair, Auto Show, global environment and energy issues by all countries across the world, “sustainable Building Expo, as well as Maritime Ex- development” has become the mutual development goal and development strategy of hibition. According to statistics, in 2009, the world. The type of “mechanics / industrial / processing” shows are in the second a total of 369 exhibitions were organized place; the enormous effects of 4-trillion stimulus investment program by Chinese in the seven major exhibition venues in government, in response to the financial crisis, has fully emerged Shanghai, which cover more than 10 in basic industries in 2009, with a corresponding rising of demand for exhi- fields such as electronic communications, bitions of infrastructure-related industries; and the number of “real estate / con- chemical energy, machinery manufac- struction / decoration” exhibitions, which were relatively hot in the previous two Table 1 Distribution of Exhibition Types in Main years, have substantially reduced in 2009 due to the global financial crisis and Exhibition Venues in Shanghai, 2008-2009 (Top 10) the government’s macro-control effects on real estate market, rationalizing the 2009 2008 No. development of the overheated real estate industry, which are reflected in a sharp Exhibition types Number Exhibition types Number reduction in exhibitions of the industry. Furthermore, although the number of Real estate/ Shanghai exhibitions in 2009 clearly decreased, compared with that in 2008, ex- 1 Chemical/energy/ 69 construction/ 59 environmental protection decoration hibitions of the top 10 types are more centralized, accounting for 82.4% of total number of exhibitions. ( Table 1 ) 2 Mechanics/industrial/ 52 Clothing/leather 47 processing /textile (II) Seasonal Features Real estate/ Mechanics/industrial/ According to exhibition programs released by major exhibition venues, it can 3 construction/decoration 35 processing 46 be seen that there are clear seasonal features in Shanghai exhibition industry. Com- Bio/pharmaceutical/ Food/beverage/ 4 health care 28 catering 37 pared with 2008, the monthly distribution in 2009 has not changed much. For Electronics/ exhibition industry, the beginning and the end of year are the two bottoms, while 5 Food/beverage/ 26 communications/ 36 the period from March to May is the peak, with more than 40 exhibitions. After catering telecommunication Chemical/energy/ tough period of business in August, the exhibition industry begins to rebound in 6 Clothing/leather/textile 25 environmental 33 September until November which is another exhibition peak. Comparing data of protection Electronics/ the previous three years, it can be found that monthly distribution of exhibition 7 communications/ 24 Automobile/vehicle 30 in Shanghai are much the same, that is, during the beginning and the end of each telecommunication year, as well as August, the exhibition industry is in low seasons, and in March, an- 8 Toys/gifts/crafts 18 Toys/gifts/crafts 23 nual Shanghai exhibition market is in peak season, which is also the month with Bio/pharmaceutical/ 9 Automobile/vehicle 17 health care 83 the most exhibitions that will be held. The exhibition distribution throughout the year has shown irregular “M” shape. ( Figure 1 ) 10 Advertising/ 10 Advertising/ 16 packaging/printing packaging/printing (III) Characteristics of Venues Distribution Total of the 10 major types 304 - 346 Compared to 2008, the number of exhibitions held in Shanghai in 2009 fell sig- All exhibitions 369 - 445 nificantly from 445 to 369, with a decrease of 17%. It can be seen from Table 2 that, Proportion of the 10 major types to all 82.4% - 77.8% except Shanghai New International Expo Center which has a modest increase over exhibitions (%) last year, the other six major exhibition venues experienced different degrees of reduc-

28 Very Very Very Relatively poor Very poor Very Relatively poor Very Relatively poor 60 poor 2% Good 3% Good Good 7% poor 0% 38% 7% 8% 8% 6% 50 Ordinary Ordinary Ordinary 31% 37% 18% 40 30 Number 20 Relatively 68% Relatively Good Good Relatively Good 10 52% 45% 0 All Exhibitors Domestic Exhibitors Overseas Exhibitors 1 2 3 4 5 6 7 8 9 10 11 12 Figure 2 General Evaluation by Exhibitors for Exhibitions Month Figure 1 Features of Monthly Distribution of Shanghai but the effects of overseas exhibitors have improved over Exhibitions in2009 2008. The comparison between domestic and overseas exhibitors reveals that overseas exhibitors’ have achieved better ef- tion in exhibition quantity. In addition, it is worth mentioning fects; the percentage of those who select “basically achieved”, that the lack of venues has been a bottleneck in the develop- “achieved” or “exceeded beyond” was 22 higher than their ment of Shanghai exhibition industry. Although it is claimed domestic counterparts. ( Figure 3 ) that there are seven large-scale venues with a total of 26 million Exceeded Exceeded Far to Exceeded square meters, some of them are already facing elimination. Far to Beyond Far to Beyond Achieve Beyond 4% Most of the venues are very irregular multi-storey buildings. Achieve Achieved Achieve 2% Achieved 6% 7% Achieved 21% 28% 34% Some large-scale exhibitions have to be organized simultane- 25% 21% ously in several venues, with shuttle bus transfer; this results in exhausted audience, as well as scarce spectators in sub-venues, Basically Basically Basically leading to dissatisfaction from exhibitors. Therefore, experts Achieve Achieve Achieve estimate that after the 2010 World Expo, Shanghai will have 50% 49% 53% exhibition halls of 100 thousand square meters, as well as good All Exhibitors Domestic Exhibitors Overseas Exhibitors infrastructure and supporting facilities, and the size of Shang- Figure 3 Whether Exhibitors Achieve Expected Objectives hai New International Expo Center will also increase to 200 thousand square meters, which will greatly ease the situation of 3. Exhibitors’ intention to participate future exhibi- lack of exhibition venues in Shanghai. ( Table 2 ) tions. Statistics show that exhibitors’ intention to participate Table 2 Summary of Exhibition Programs of Major Exhibition Venues again is uncertain, with 59% of them not sure whether to in Shanghai, 2009 and 2008. (Unit: session) participate again, which is basically identical with that in Name of Exhibition Venue Exhibition Program in 2009 Exhibition Program in 2008 2008. Among them, domestic exhibitors’ intention to par- Shanghai New International ticipate again is more determined; the percentage of those Expo Center 98 90 who select “definitely will” is 11 higher than their overseas Shanghai Everbright Convention & Exhibition Center 104 118 counterparts. ( Figure 4 ) Shanghai Exhibition Center 50 69 Definitely Not Definitely Not Definitely Not 4% Definitely Will 3% Definitely Will 6% Definitely Will Shanghai Mart 49 69 37% 40% 29% Shanghai International Exhibition Center 48 53 Shanghai East Asia Exhibition Hall 9 23 Shanghai International Convention Center 11 22 59% 57% 65% Total 369 445 Not Sure Not Sure Not Sure II. Satisfaction Evaluation by Exhibitors for the All Exhibitors Domestic Exhibitors Overseas Exhibitors Exhibition Market in Shanghai Figure 4 Exhibitors Intention to Participate Future Exhibitions

(I) Exhibitors’ Evaluation for Exhibitions in Shanghai 4. The business expectation after exhibitors’ participa- 1. General evaluation by exhibitors for exhibitions. The tion. On the whole, 69% of the exhibitors are uncertain about surveys show that exhibitors give relatively good evaluation to whether their business will grow after the exhibitions. Com- exhibitions in Shanghai; 60% of them select “relatively good” pared with 2008, the percentage of overseas exhibitors that or “very good”, which is basically the same as in 2008. The select “will definitely grow” has decreased by 14%. ( Figure 5 ) comparison between domestic and overseas exhibitors reveals (II) General Evaluation by Exhibitors for the Organiza- that overseas exhibitors’ satisfaction was significantly higher tion of Exhibitions than domestic ones; the percentage of those who select “rela- 1. General evaluation by exhibitors for the organization tively good” or “very good” was 23 higher than their domestic of exhibitions. Statistics show that exhibitors give a relatively counterparts. ( Figure 2 ) high level of evaluation for the organization of exhibitions, 2. Whether exhibitors achieve expected objectives. As a with 59% of them selecting “relatively good” or “very good”. whole, 79% of the exhibitors basically achieved, achieved or Compared with 2008, the evaluation by overseas exhibitors exceeded objectives, which is basically the same as in 2008, has worsened to some extent, with a 10% decrease of those

29 Will Not Grow Will Not Grow Will Not Grow Will Definitely 6% Will Definitely 9% Will Definitely those selecting “relatively good” or “very good”. In comparison, 7% Grow Grow Grow 24% 26% 20% overseas exhibitors give a relatively low level of evaluation; their proportion of selecting “relatively poor” or “very poor” is 11 pecial report

S percent higher than their domestic counterparts. ( Figure 7 )

of Booths Bulding Overseas 10 58 23 8 1 Not Sure Not Sure Not Sure Exhibitors 69% 68% 71% Domestic 9 44 42 5 All Exhibitors Domestic Exhibitors Overseas Exhibitors Exhibitors All Figure 5 Business Expectation after Exhibitors’ Participation Exhibitors 9 49 36 6

of Exhibits Transport Overseas 7 37 38 17 1 selecting “relatively good” or “very good”. Exhibitors Domestic 2. Exhibitors’ evaluation for the invitation of profes- Exhibitors 6 39 48 4 3 sional buyers. The surveys show that exhibitors give ordi- All Exhibitors 6 38 46 178 2 nary evaluation to the work of inviting professional buyers, with 47% of them selecting “relatively good” or “very good”. 0% 20% 40% 60% 80% 100% Among them, the satisfaction of overseas exhibitors changed Very Good Relatively Ordinary Relatively Very Poor significantly: in 2008, 19% of them selected “very poor”, Good Poor while in 2009, this ratio was reduced to zero. Figure 7 General Evaluation by Exhibitors for Supporting Services 3. Exhibitors’ evaluation for the on-site management and services. The statistical results show that exhibitors give a (IV) Evaluation by Exhibitors for Other Relevant Matters relatively high level of evaluation for the onsite management 1. Evaluation by exhibitors for the hardware and soft- and services, with 56% of them considering them “very good” ware facilities. On the whole, exhibitors give a relatively high or “relatively good”. Among them, the evaluation by overseas evaluation for thehardware and software facilities of Shang- exhibitors is higher than domestic ones; their proportion of hai exhibition venues; more than 60% of them select “rela- selecting “very good” or “relatively good” is 12 percent higher tively good” or “very good”. In comparison, the evaluation than their domestic counterparts. ( Figure 6 ) for hardware and software facilities by domestic and overseas exhibitors is more or less the same.

Organization Overseas Exhibitors 8 53 30 7 2 2. General evaluation by exhibitors for the environ- Domestic Exhibitors 9 47 38 5 1 ment of exhibitions in Shanghai. Statistics show that general All evaluation by exhibitors for the environment of exhibitions 8 51 35 5 1 Exhibitors in Shanghai is relatively high; as many as 68% of them select Buyers Professional Invitation of Overseas Exhibitors 8 40 35 16 “relatively good” or “very good”, while only 4% of them select Domestic Exhibitors 4 43 47 5 1 “very poor” or “poor”. Moreover, exhibitors’ satisfaction in- All Exhibitors 5 42 44 9 creased slightly compared with 2008. ( Figure 8 )

and Senices Management On-site Overseas 9 56 25 9 1

Exhibitors Software Facilties Hardware and Domestic Overseas 9 57 25 8 1 Exhibitors 8 45 38 6 3 Exhibitors Domestic All 9 50 37 4 Exhibitors 8 48 34 7 3 Exhibitors All 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Exhibitors 9 53 33 5

Very Good Relatively Ordinary Relatively Very Poor Shanghai Exhibitons in Environment of Good Poor Overseas 7 59 31 21 Exhibitors Domestic Figure 6 General Evaluation by Exhibitors for the Organization 27 of Exhibitions Exhibitors 13 55 41 All Exhibitors 11 57 8 3 1 (III) General Evaluation by Exhibitors for Supporting Services 0% 20% 40% 60% 80% 100% Very Good Relatively Ordinary Relatively Very Poor 1. Evaluation by exhibitors for the building of booths. Good Poor Statistical results show that exhibitors give a relatively high Figure 8 Evaluation by Exhibitors for Other Relevant Matters level of evaluation for the construction of booths; as many as 58% of them select “relatively good” or “very good”. Compari- III. Satisfaction Evaluation by Professional son between domestic and overseas exhibitors reveals that, the Visitors for Exhibitions in Shanghai evaluation of overseas exhibitors is higher, with the proportion of overseas exhibitors selecting “relatively good” or “very good” (I) General Evaluation by Professional Visitors for Ex- 15 percent higher than their domestic counterparts. hibitions in Shanghai 2. Evaluation by exhibitors for transport of exhibits. Sta- 1. General evaluation by professional visitors for exhi- tistics show that exhibitors give an ordinary evaluation for the bitions. On the whole, professional visitors give a relatively transport of exhibits, with 44% of them selecting “relatively high overall evaluation to exhibitions in Shanghai; as many as good” or “very good”. Among them, the satisfaction of overseas 76% of them select “relatively good” or “very good”. In com- exhibitors has decreased, with a 16 percent drop over 2008 in parison, the proportion of domestic professional visitors that

30 select “relatively good” or “very good” is 11 percent higher exhibitions; as many as 76% of them select “relatively good” than their overseas counterparts. It is worth noting that, from or “very good”. In comparison, the proportion of domestic 2007 to 2009, professional visitors have all give relatively high professional visitors selecting “relatively good” or “very good” level of evaluation for exhibitions in Shanghai. ( Figure 9 ) is 21 percent higher than their overseas counterparts. It is

Relatively Very Relatively Very Relatively Very noteworthy that, compared with 2008, the proportion of poor poor Very poor poor Very poor poor Very 2% 1% Good 1% 1% Good 8% 0% Good overseas visitors selecting “relatively good” or “very good” has Ordinary 11% Ordinary 8% Ordinary 21% increased from 94% down to 59%. ( Figure 12 ) 21% 20% 25%

of Exhibitions Organization Overseas Exhibitors 25 34 31 10 Domestic 65% 70% 46% Exhibitors 14 66 19 1 Relatively Relatively Relatively All Good Good Good Exhibitors 16 60 21 3

All Professional Domestic Professional Overseas Professional Exhibitions Quality of Quarity and Overseas 41 Exhibitors 21 23 13 2 Visitors Visitors Visitors Domestic Figure 9 Evaluation by Professional Visitors for Exhibitions Exhibitors 13 65 22 All Exhibitors 15 60 22 3

2. Whether professional visitors achieve expected objec- and Senvices Management On-site Overseas 19 50 23 6 2 Exhibitors tives. According to statistics, 94% of the professional visitors Domestic basically achieved, achieved or exceeded desired objectives. In Exhibitors 16 66 18 All comparison, overseas professional visitors are more satisfied; their Exhibitors 16 61 22 1 proportion of selecting “achieved” or “exceeded beyond” is 27 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% percent higher than their domestic counterparts. ( Figure 10 ) Very Good Relatively Ordinary Relatively Very Poor Good Poor Far to Exceeded Far to Exceeded Far to Exceeded Basically Achieve Beyond Achieve Beyond Basically Achieve Beyond Figure 12 Evaluation by Professional Visitors for the Organization 6% 11% Basically 7% 5% 5% 19% Achieved Achieved Achieved of Exhibitions 44% 51% 25% 2. Evaluation by professional visitors for the quantity and quality of exhibitors. The surveys results show that professional visitors give a relatively high level of evaluation for the 39% 37% 50% Achieved Achieved Achieved quantity and quality of exhibitors; as many as 75% of them All Professional Domestic Professional Overseas Professional select “relatively good” or “very good”. But it is worth noting Visitors Visitors Visitors that in 2008, the proportions of overseas professional visi- Figure 10 Whether Professional Visitors Achieve Expected Objectives tors selecting “relatively poor” or “very poor” were both zero, while in 2009, such proportions are 13% and 2% respectively. 3. Intention of professional visitors to revisit. The surveys In comparison, the satisfaction of domestic professional visi- show that, only 33% of the professional visitors agree to revisit tors is significantly higher than their overseas counterparts. the next session of exhibitions, which is a 10% decrease over 3. Evaluation by professional visitors for on-site manage- 2008, and that over half of the professional visitors are uncer- ment and services. Statistics show professional visitors give a tain about whether to revisit. In comparison, overseas visitors relatively high level of evaluation for on-site management and have more explicit intention to revisit. On the one hand, the service work during exhibitions, with as many as 77% of them proportion of overseas professional visitors selecting “definitely selecting “relatively good” or “very good”. Compared with will” is 17% higher than their domestic counterparts; on the 2008, the proportion of domestic professional visitors selecting other hand, their proportion of selecting “definitely not” is “relatively good” or “very good” has increased by 13%. 29% higher than their domestic counterparts. ( Figure 11 ) (III) Evaluation by Professional Visitors for Other Rel- evant Matters Definitely Not Definitely Not Definitely Not 8% 2% 31% Definitely Will Definitely Will Definitely Will 1. Evaluation by professional visitors for the hardware and 33% 29% 46% software facilities. On the whole, professional visitors give a relatively high level of evaluation for the hardware and software facilities; as many as 77% of them select “relatively good” or “very good”, while only 3% of them select “relatively poor” or “very 59%59% 69% 23% NotNot Sure Sure Not Sure Not Sure poor”. In comparison, evaluation by domestic professional visi- All Professional Domestic Professional Overseas Professional tors is slightly higher than their overseas counterparts. Visitors Visitors Visitors 2. General evaluation by professional visitors for the en- Figure 11 Intention of Professional Visitors to Revisit vironment of holding exhibitions in Shanghai. The surveys results show that, professional visitors give a very high level (II) Evaluation by Professional Visitors for the Organi- of evaluation for the environment of holding exhibitions in zation of Exhibitions Shanghai; as many as 81% of them select “relatively good” or 1. Evaluation by professional visitors for the organiza- “very good”, and from 2007 to 2009, the evaluation is main- tion of exhibitions. On the whole, professional visitors give tained at a high level with a rising trend. In comparison, the a relatively high level of evaluation for the organization of proportion of domestic professional visitors selecting “relatively

31 good” or “very good” is 12 percent higher than their overseas uted to the great efforts by Shanghai municipal government counterparts. to develop the service economy and continuously improve its service capacity, and as Shanghai exhibition market pecial report IV. General Evaluation for Shanghai Exhibition

S Market in 2009 develops further towards internationalization while the local government and all sectors of society offer support for In 2009, the exhibition industry in Shanghai showed the development of exhibition industry, the environment sound and healthy development momentum; through the of holding exhibitions in Shanghai and venue services will analysis of basic characteristics of exhibitions and surveys on continue to be recognized by the industry. the satisfaction of exhibitors and professional visitors, we can (IV) Shanghai Exhibition Market is Characterized by the make evaluation on the following aspects for the development Deepening of Specialization, Enhanced Internationalization of Shanghai exhibition market in 2009: Levels, and Significant Market-oriented Operation. Shang- (I) Shanghai Exhibitions Bear an Obvious Feature of hai exhibition market, after years of development, not only Seasonal Distribution. Similar to the tourism market, the ex- has gradually expanded in size, but also has further enhanced hibition market also shows significant low and peak seasons; the degree of specialization. For instance, exhibitions of auto, a relatively small number of exhibitions are staged in summer furniture, machine tool, cosmetics, building materials, textile and winter. January, February, August and December are the machinery, etc., have clear professional categories and relatively low seasons, while March, May and November are the peak high degree of specialization. In addition, Shanghai exhibition seasons, during which 40% of the exhibitions are held in industry has shown a high level of marketization; more than those three months, contributing to an “M-shaped” distribu- 98% of the international exhibitioner financed through market- tion of annual exhibitions in Shanghai. oriented operation. Apart from East China Import and Export (II) Professional Visitors’ Overall Assessment for Exhi- Fair, China International Industry Fair, as well as International bitions in Shanghai is Significantly Higher than Exhibitors’. Sourcing Fair (Shanghai, China), etc. that are organized by the Just like the results of the 2006-2008 surveys, in 2009, The government, other international exhibitions are operated by surveys also shows that professional visitors’ evaluation for enterprises independently, which fully reflects that the Shang- every aspect of Shanghai exhibitions is relatively higher than hai exhibition industry has established a good market-oriented exhibitors’. Among the overall evaluation by professional visi- operation mechanism. tors for Shanghai exhibitions, 76% of them agree that they Mean- are “very good” or “relatively good”; 94% of the professional visitors agree that they have basically achieved, achieved or exceeded desired objectives, and their satisfaction has increased over last year; through 2007 to 2009, professional visitors have maintained high evaluation for the environment of Shanghai exhibitions; at the same time, professional visitors show relatively high evaluation for the organization of exhibitions, the quantity and quality of exhibitors, on- site management and services, while exhibitors give ordinary evaluation for the transportation of exhibits and the invitation of professional buyers for job in general, among which the satisfaction of overseas exhibitors changed greatly. Although professional visitors’ satisfaction is significantly higher than exhibitors, yet, on whether to continue participating I n the next exhibitions, professional visitors and exhibitors both hold uncertain intention, with more than half of the professional visitors and exhibitors prefer to wait and see. while, the government-sponsored exhibitions are increasingly (III) Exhibitors and Visitors Have High Evaluation becoming market-oriented in organization and management. for the Hardware and Software of Shanghai Exhibition The project branch of “China International Industry Fair”, for Venues, and for the Environment of Holding Exhibitions. example, no longer handles all matters in a concentrated man- Results of the surveys show that more than 60% of exhibi- ner, but extensively takes advantage of the resources of Shang- tors and more than 75% of the professional visitors selected hai World Expo (Group) Co., Ltd. and even social resources, “very good” or “relatively good” for the hardware and soft- and outsources services such as advertising, logistics and ware of Shanghai exhibition venues, and for the environ- forums. The Industrial Automation Exhibition, one of the six ment of holding exhibitions. Compared with 2008, the fact specialized exhibitions of “China International Industry Fair”, that, various services of Shanghai exhibition venues and the is organized and promoted together by Shanghai World Expo environment for holding exhibitions are maintained at a (Group) Co., Ltd., Deutsche Messe AG, as well as Hannover relatively high level of customer satisfaction, can be attrib- Fairs Shanghai Ltd.

32 enowned as the Olympic Games of culture, economy, science and technology, the Shanghai World Expo is around the corner. It is reported that, Rby the end of January 2010, 90% of the World Expo pavilions have been completed and 18 million tickets have been sold. According to Xinhua news agency, sales value of franchised commodities for the Shanghai World Expo, which is to be held from May 1 to Oct. 31, have reached RMB 8 billion (US$1.2 billion U.S. dollars) by mid March. Shanghai World Expo To sum up, business opportunities are the most evident benefits of hosting a World Expo. In its history, the impact Breeds Enormous Busi- of World Expo on the host’s economy usually lasts four years after the event. It ness Opportunities serves as a bridge to long-term economic and trade cooperation among countries. By Li Zhen An estimation of more than 70 million people from all over the world will What is more, tourism in Yangtze River Delta will also be boosted. Till now, come to visit this historic feast, which more than 50 travel routes connecting Shanghai and the other tourism destina- will undoubtedly bring a profitable op- tions in the Yangtze River Delta have been opened. For instance, the West Lake portunity for the tourism of Shanghai in Hangzhou, the gardens in Suzhou, the temples in Nanjing and the waterscape and other relating industries such as ho- in Shaoxing etc are all available for travelers coming to Shanghai during the World tel, aviation, retailing and transportation. Expo. The new-coming travelers will bring new force into the tourism of the Yang- The large inflow of travelers will probably tze River Delta. lead to consumption growth. According to the National Bureau of Statistics (NBS), 37% of the visitors to As the National Tourism Ad- World Expo from China will also go to the nearby places. Certainly, what will ministration has already called the year World Expo bring to this area is not only the huge number of travelers, it is also of 2010 as the “Year of World Expo helpful in fostering an obstacle-free travel areas in Yangtze River Delta, which Travel”, Shanghai’s tourism industry is will promote the healthy, sustainable and fast development of the tourism in this faced with a brighter future. During the area. Expo various shows will be on every day. In addition, the World Expo provides the opportunities to combine tourism Then Shanghai will become a large stage with finance, insurance, catering and cultural industry. Tourism will bring a large to show the Chinese traditional arts and number of customers for these industries while the development of these industries customs. Shanghai municipal govern- could facilitate the development of tourism. How to make best of World Expo to ment will also issue favorable conditions establish the brand image and service standards and to promote the adjustment and to help the Chinese traditional brands upgrade of the whole industry structure is a question worth our careful consideration. get into Shanghai, enabling them to Another sector to directly benefit from the World Expo is exhibition industry. display them to the world. It has been The hosting of large-scaled and high quality conventions and exhibitions will pro- approximately calculated that the total mote one city’s fame and the economy. Currently, a sector to benefit from the Expo income during the World Expo will is convention and exhibition in Shanghai, where the quality is in need of upgrading. reach RMB 100 billion. For Chinese companies, to cooperate with the world’s first-class foreign exhibition In addition, some pavilions which enterprises will offer a good opportunity for them to accumulate international related will be permanently reserved after the experiences. World Expo will become the land- Besides, the World Expo also provides a precious opportunity for hotel opera- marks for Shanghai. The construction tion and management. The substantial inflow of tourists into Shanghai will certainly of roads for the convenient transporta- translate into huge demand for hotel rooms. To be sure, domestic hotels are absolutely tion during the Expo will be useful af- eyeing for a piece of the total market share. Therefore, it is of great importance for do- ter the Expo. With the consummation mestic hotels learn from their international competitors. and diversification of the tourism facili- We can not predict with certainty what the Shanghai World Expo will exactly ties, the competitiveness of Shanghai’s bring, but we can be certain about the benefits that presented by the Shanghai World tourism will be greatly enhanced, mak- Expo in general. And we also know that Shanghai World Expo will have a positive ing Shanghai more important role in impact for economic and cultural exchanges among nations that will participate in China’s tourism industry. this historic event.

33 or China, Shanghai World Expo is the biggest international carnival after Beijing pecial report

S Olympic Games. It was nearly 150 years ago when the first World FExpo was held in United Kingdom in 1851, and now it’s China’s turn to be the host country to exhibit the future development of mankind. However the large-scale investment of World Expo 2010 is controversial so far, followed by a question: what is the return of investment of the Shanghai World Expo? Just after the 2008 Beijing Olym- pic Games, we are facing another international carnival — Shanghai World Expo. World Expo was usually called Economic Olympic Games and its main role is to exhibit the newest development fruit of the mankind. Shang- hai Expo will be the most expensive EXPO in the history and as a result it caused extensive controversy. Main concerns with EXPO are the large scale investment direct and indirect return, possible unhealthy outcome such as increasingly serious assets foam and polices what can increase revenue. As far as the investment and long- term return, the total investment for Shanghai Expo would nearly to be Investment Returns of the RMB 300 billion only with Exposi- tion area and it will drive more than 5000 billion yuan of investment for Shanghai World Expo? the supporting projects, including infrastructure such as track traffic and By Zhang Yong , Wang Xi other service facilities according to Yu Zhengsheng, the mayor of Shanghai city. As a result, Shanghai World Expo will become the most expensive Expo RMB 300 billion only with the cost for the 420KM track transportation put to use in the history of World Fair. However, before the April of 2010. Despite global economic downturn, it shows that the ac- how much can we get from the Expo? tual FDI for the first quarter of 2009 is 2.32 billion U.S. dollars, an increase of 2.3%. According to Yu Zhengsheng, the de- With the EXPO is drawing near and, more multinational corporations establish votion of EXPO to the Shanghai eco- their regional headquarters in Shanghai. To the end of last year, Shanghai regional nomic growth would reach 5% and 30% headquarters for multinational companies exceeded more than 230. to the economic growth of the Yangtze The Expo can also promote the regional integration progress of the Yang- River Delta in 2009 and 50% in 2010. tze River Delta area. By the end of 2010, this area would have new traffic line of Massive investment in EXPO 4221km and the rail-way tracks would reach 9206 km in length and thus to accel- can do improve local infrastructure erate the development of pan- the Yangtze River Delta area such as Anhui, North and increase the influence of shanghai Jiangshu and even some cities of Hubei. in the world. In the past nine years, But how should we see this figure, what is the possible unhealthy outcome infrastructure construction related and should we felicitate this in heart? In deed, historical experience shows that with EXPO nearly surpassed the total the EXPO will greatly strengthen the international recognition and promote the amount of the urban infrastructural development of the host country and city, including better infrastructure, good job construction of the past 50 years. Yu market, city image etc. However, maybe this consequence is only an outcome in the Zhengsheng stated that the investment mind if we rely too heavy on EXPO. Almost all of our estimation about the conse- for Shanghai Expo would nearly to be quence of EXPO to the growth is based on the massive investment of the EXPO

34 and it is in fact a some success believed that they are different and everything representation of is ok with them but at last go collapse, Argentina in 1960’s, popular GDP-first Japan in 1980’s and Thailand in 1990’s. idealism. Massive As the most expensive EXPO and possible unhealthy investment can outcome, we must try our best to reduce the serious outcome increase the total and most important to increase the return on EXPO. It is a GDP even it does difficult question to be answered and is main decided by the not produce any numbers of the travelers. “The extension of up to 184 days of return and as a the Expo will become an attractive The focus of tourists. six- result the quality month World Expo Shanghai 2010 is expected to total traffic of growth driven will be visited more than 70 million views”, some agencies by this massive declared their estimation about the direct return on EXPO. investment mode Based on this figure, the return profit from the EXPO won’t is questionable. At be so disappointing. present, the aver- However, outcome maybe not so optimistic. Although age consequence of EXPO was usually called Economic Olympic Games, it is investment to Chi- not the Olympic Games after all. The total educational level nese GDP is above and recognition for the EXPO of Chinese middle class and 7%, occupied millionaire decides that most of them are not so interested in almost 92.3% of EXPO as in the Olympic Games and we can get this point Chinese Growth. from the poor ticket sales situation up to today. “I do not The situation of believe it is valuable to buy an expensive ticket to visit future Shanghai is even living mode that is very far from today and my present life”, more serious with that is how one white collar described his idea about EXPO the rapid expan- when accept the cover of a CCTV reporter. sion of the invest- Second reason to this outcome is Chinese higher level CNSPhoto ment brought by of Social cost such as traffic and ticket limits Chinese pas- the Expo and this sion for the EXPO. In fact, ticket and traffic revenue is only a pose great danger in the sustainability of Shanghai’s future small part of a traveler’s tour to EXPO. Except for this, hotel, development. restaurant and other expense is their main expense and this First, EXPO may aggravate shanghai’s distorted economy will bring much more return to the local government. About system. Currently, Shanghai’s development relies more on in- 7 years ago, Hangzhou waived the ticket of West Lakes and vestment than other most other cities in China and consumption ticket loss is about 60 million Chinese Yuan every year, how- is insufficient. This means the increase of the living level of the ever this bring about more 26 billion Yuan than before every residents does not correspond to its GDP growth and it is in fact year because of the increase of the numbers of the travelers. a situation to the whole China. Only 15 years ago, many Russian Can we use the experience of Hangzhou for reference and planed to find a job in China because of Chinese relative higher waive some direct return of the government to attract for visi- living level and Chinese growth speed is almost two times of tors? For example, Shanghai can reduce the price of the ticket that of Russia during the past 15 years, however today many or even cancel it after some weeks from the opening or lower Chinese want to earn their livings in Russia. During the past de- the traffic fee from main cities to Shanghai. Unfortunately, it cades, although China’s GDP grows at a miracle average speed is a policy impossible to be executed because of almost all of more than 10%, the living level of the residents remains basically the groups want to share a certain benefit from EXPO and unchanged because of the heavy living cost brought by the mas- this will damage the integrated benefit. sive investment from all over the country. No doubt, the EXPO is another good opportunity for Secondly, with the expansion of the EXPO investment, China to win its respect internationally after Beijing Olym- the assets foam must be cautious. 20 years ago, almost every- pics Games. In addition, it can promote Shanghai’s regional thing is cheap except for the car in China. However, today we development and integration of the Pan-Chang Jiang River find almost everything is expensive except for the wage. Ex- Delta area and bring deep influence for the development of pectation for a better infrastructure and city service brought these cities. EXPO can change Shanghai in more than one by EXPO will aggravate this situation. In addition, with aspect, but its bright side should not keep us from follow- the increase of the government debt level caused by massive ing closely its dark side, including increasingly serious assets investment will increase government’s reliance on the land foam, development mode with heavy reliance on investment finance and a higher land price will result in a higher assets and possible investment loss brought by poor revenue. As a foam further. In fact, development relying on investment and result, we have to highlight these phenomenon and present a debt is an overdraft of the future. In fact, no country can rely better EXPO to the world. on investment to step into a powerful country in world histo- (Authors: Zhang Yong, Assistant Professor of De- ry although some countries can gain a certain growth show in partment of Economics, Xiamen University Wang Xi, As- some stage. Every country which relies on investment to gain sistant Professor of CISTP at Tsinghua University)

35 xpo consumption will drive retail sales, hotel and catering, transportation, real estate, pecial report Extended Consumption

S tourism and other industries. The housing rental market began to heat Chain up.E In addition, it will also benefit from By Tang Jintao the whole Yangtze River Delta to the whole China. China National Tourism Bureau Such as the New World General Merchandise, Expo has brought very good defined 2010 as “China Expo Tour- business chances to the company. Its main businesses include commercial, hotel ser- ism Year”. It is a great opportunity for vices and pharmaceutical industries. The New World is not only the largest shopping Shanghai tourism industry. The experts center in Nanjing Road, but also has a lot of integrated functions, targeting at the estimated that there would be 242 coun- popular high-end consumers and quality fashion department stores. Through the in- tries and international organizations that troduction of brands strategy during 2006 and 2008, the company’s operational qual- had been organized with the Shanghai ity improved a lot and unit price has increased 120-140%. In 2009, the company con- World Expo who signed a participa- tinued to implement this strategy and introduced 34 core brands. There are about 40 tion contract. There will be more than office buildings around the People’s Square and there will be about 1.5 million square 70 million people to participate this meters put into use. Therefore, except the old consumers in Nanjing Street, there will Shanghai World Expo. Meanwhile, this be a lot of white collars will be the new consumers and a great room for development. Expo is recognized as one of the world’s Due to the global financial crisis, Shanghai hotel occupancy rates fell sharply in 2009. most worth visiting places in “New York First half of 2009, the company hotel services revenue fell 34.13%. Shanghai’s hotel Times” website in 2010. From this point occupancy rate remained at 50-55%, slightly higher than the 50% break-even point. of view, Expo can drive the Yangtze Expo will promote the company operating the hotel to be better and the sales revenue River Delta tourism a lot. and profitability is expected to hit a high level in the near future. With the approaching of Expo, the lights on the Huangpu River were debugged between the Nanpu Bridge and the Lupu Bridge on 9th April. The housing rental market heats up and “the day rent” form is appearing in Shanghai to attract short- lived tourists. According to one of the real estate agent companies, the quoted price of a fine-decoration of three-bedroom that is near the Expo district to the tenants’ is 9000 to 10,000 yuan per month. While to the general long-term tenants the rent is only 3000 to 5000 yuan per month at other times. Under the short term stimulus of rental income, some landlords began to turn a short length. In the recent phone consultation of rental demand, the Expo demand accounted to 60%. These short major customers are exhibitors during the World Expo, business people, tourists, who booked in advance. After the opening of the Expo, the general term is from June to August and the price is much higher than long-term affordability of the tenants. For example, Suzhou and Shanghai Among the short tenants, business-type accounts for 50%, tourists accounts for 30%. are very close and the transport facilities Most of them are foreigners and the lease is generally 10 months and rent in advance. are very convenient. The moving vehicles In 2009, car ownership in Shanghai has reached 1.46 million and the vehicle take only 40 minutes one-way so the emissions account for a significant proportion of atmospheric carbon emissions. tourists will visit Suzhou Park after visit- In Shanghai’s energy consumption structure, the consumption of cars reached to ing Expo. The Suzhou government has 65%, taxis reached to 17%, buses reached to 10% rail transit reached to 7% and ferry cooperated with Shanghai Yu Garden reached to 1%. The automobiles and buses are the main body of the transport sector to promote publicizing Suzhou Park. It energy consumption, all the more, they are the largest source of carbon emissions. holds the bonsai exhibition during mid- So, the low-carbon transport is the inevitable trend of urban transport development. April at Yu Garden, which attracts visi- During the Expo periods, the government will restrict the unreasonable use of cars, tors to Suzhou. In Changzhou, the Chi- develop public transports, improve urban transport structure, and encourage smart na Dinosaur Park stepped up publicity in technology and use of new energy. Low-carbon transport is the natural selection of Shanghai’s subway, bus station, light box the sustainable development in urban transport not only restricting urban develop- and building elevators, which will attract ment, but increasing the lasting power of urban development. Ultimately, it will more tourists to visit the Dinosaur Park. improve city life. Traffic Expo advocated the “low-carbon transport” to match “City They will offer special shuttle bus to the Better Life” theme of the Expo and it is the future of transportation development. park. This is the new research on the Shanghai transportation and it has far-reaching im- With the approaching of Shanghai pact on the urban development. World Expo, the retail industry faces a Shanghai urban construction, economic development will go step by step con- rapidly growing historic opportunity. struction of “low-carbon city” to develop “low-carbon economy” and pave the road The listed companies are expected to for “low-carbon life”. have a sharp upturn in 2010. (Author: from China Assets Management Co., Ltd.)

36 lobal G

THE EXPORT-IMPORT BANK OF CHINA

he Export-Import Bank of China (China Exim- bank) was established in T1994. Fully owned by the Chinese government and under the direct leadership of the State Council, China Eximbank is a government policy bank enjoying the same international credit ratings as China’s sovereign ratings. Headquartered in Beijing, the Bank now has over ten domestic business branches and representative offices as well as three overseas representative offices in South Africa (Representa- tive Office for Southern & Eastern Africa), Paris and St. Petersburg. In terms of correspondent network, it has set up correspondent banking relations with more than 300 banks overseas. As an important force in promoting foreign trade and economy and a significant component of the financial system, China Eximbank has been acting as a key channel of policy financing for both Chinese import-and- export of mechanic and electronic products, complete sets of equipment, and high-and new-tech products and undertaking of offshore construction contracts and overseas investment projects by Chinese companies. Meanwhile, the Bank is a major onlending bank of foreign government loans and the only operating bank for Chi- nese Government Concessional Loan. By doing so, the Bank is playing a bigger role in promoting Li Ruogu, the development of China’s open Chairman & President 38 and export-oriented economy. MISSION ◎ Implement state policies in industry, foreign trade and economy, finance and diplomacy; ◎ Promote, through the provi- sion of policy financing, the import and export of Chinese mechanical and electronic products and high- and new-tech products, and encourage BUSINESS SCOPE Chinese companies with compara- tive advantages to undertake offshore ◎ Export credit and import credit; construction contracts and overseas ◎ Loans to overseas construction contracts and Loans to over- investment projects; seas investment projects; ◎ Strengthen China’s relations ◎ Chinese Government Concessional Loan; with foreign countries and enhance ◎ International guarantee; the international economic and trade ◎ Onlending loans from foreign governments and international cooperation. financial institutions; ◎ International and domestic settlement and corporate deposits under the loan facilities provided by the Bank; ◎ Raising funds in domestic and international capital markets and money markets; ◎ International inter-bank loans, organizing or participating in international and domestic syndication loans; ◎ Renminbi inter-bank borrowing/lending and bond repurchas- es; ◎ Foreign exchange transaction and approved risk-protection foreign exchange (FX) business for client; ◎ Creditworthiness investigation, consultation, appraisal and witness services which are relevant to the Bank’s business; ◎ Other business approved or entrusted. We look forward to establishing extensive contact and expanding cooperation with friends in financial, economic, and trade sectors both at home and abroad.

39 CITY

Shanghai: A Better City for Better Life

hanghai is a renowned international metropolis drawing more and more attention from all over the world. Situated on the estuary of Yangtze River, Shanghai serves as the Smost influential economic, financial, international trade, cultural, science and technology center in East China. Also it is a popular tourist destination; visitors can sense the pulsat- ing development of modern China.

40 In addition to its modernization, Shanghai’s multicultural flair endows Shanghai with a unique glamour. Here, one finds the perfect blend of cul- tures, the modern and the traditional, and the western and the oriental. New skyscrapers and old Shiku- men lanes together draw the skyline of Shanghai. Western customs and Chinese traditions intertwined, form Shanghai’s culture, making a visitor’s stay truly memorable.

Shanghai has won its bid for the Expo 2010. It is a good opportunity for China to show its achievements in the fields of social construction, science and technology, economy and culture. The Expo also provides exhibitors all over the world with a large-scale platform from which to communicate their successful experiences and accomplish- ments. Now, Shanghai has enough confidence to hold a grand exhibition in 2010 which will be attended by more than 200 countries and international organizations and 70 million tourists. The site is located in the waterfront area between Nanpu Bridge and Lupu Bridge along the two sides of Huangpu River, covering an area of 5.28 square kilometers. Jade Buddha Temple It is one of the most famous Buddhist shrines in Shanghai. The White Jade Buddhas were brought here from Burma in the nineteenth century. One is seated while the other is in the recum- bent position of Sakyamuni symbolizing the Buddha’s attainment of enlightenment or nirvana. The Tourism temple also has some impressive Shanghai, a vigorous and energetic international metro-polis, welcomes people images of the Heavenly Kings. from all over the world to enjoy its special atmosphere. This modern metropolis with its Although many people come to rich heritage of ancient Chinese culture has much to see. worship each day and burn in- cense at this very holy and active

The Bund shrine, visitors are welcome. Situated on the east bank of the Huangpu River, one can enjoy the bracing air and fine sunshine as well as seeing something of the many activities along the river. The new finance and commercial houses cluster together along the south of the Bund while along the west there is a wealth of grand buildings in the European architectural styles of the nineteen-twenties, thirties and early forties. Marshal Chen Yi’s statue looks down on the square where lively musicians gather to play and sing bringing pleasure to the many people who stop by to listen. At night bright lights add to the happy atmosphere as people stroll along the wide riverside promenade.

41 CITY

Shanghai Xin Tian Di Nanjing Road If you want to experience the historical and Nanjing Road is considered cultural atmosphere of the city, Shanghai Xin to be the No.1 commercial street in Tian Di is a wise choice. Composed of Shiku- China, which has been a landmark men and modern architectural style, now it has for this city for a long time. Along become a hot and fashionable pedestrian street its 5.5 kilometers, you will find in the center of the city. Actually, it stands for over 600 shops that on average are the popular and leisurely life style of this city’s visited by some 1.7 million people new generation. The outdoor cafés, bars, roman- each day. Here, you could purchase tic restaurants and even a special boutique which everything wanted, spanning from could be seen everywhere could slow down every special and cheap souvenirs of people’s pace. Shanghai to the luxurious world famous brands.

Yuyuan Garden Yuyuan Garden is the largest of Shanghai’s ancient gardens with Ming and Qing architectural styles. The garden has six areas, each with its own style. The Grand Rockery, in the center of the Garden, is the Jin Mao Tower most renowned sight. Near the garden, there is the City God Temple of Shanghai, where several of local Being the fourth tallest building of the snack shops and streets are scat- world and the second tallest building in China, tered around. Jin Mao Tower is located in the center of Luji- azui Finance and Trade Districts in Pudong. Jin Mao Tower can be conveniently accessed from Oriental Pearl TV Tower either Puxi (the area west of the Hungpu River) by taking the tunnel or the Hongqiao and Pu- dong International Airports. The Oriental Pearl TV Tower is The 88-stories Jin Mao Tower was com- located in Pudong Park in Lujiazui. The pleted in 1999. It is 420.5 meters tall and covers tower, surrounded by the Yangpu Bridge an area of 2.3 hectares. The architect, Adrian D. in the northeast and the Nanpu Bridge Smith, of this skyscraper ingeniously combined in the southwest, creates a picture of “twin the elements of traditional Chinese culture dragons playing with pearls”. The entire with the newest architectural styles of the time, scene is a photographic jewel that excites which makes Jin Mao Tower one of the best- the imagination and attracts thousands constructed buildings in China. of visitors year-round. This 468-meter high tower is the world’s third tallest TV and radio tower. However, even more al- luring than its height is the tower’s unique architectural design that makes the Oriental Pearl TV Tower one of the most attractive places anywhere. The base of the tower is supported by three seven-meter wide slanting stanchions. Surrounding the eleven steel spheres that are vertically through the center of the tower are three nine-meter wide columns. There are three large spheres including the top sphere, known as the space module. Then there are five smaller spheres and three decorative spheres on the tower base. The entire structure rests on rich green grassland and gives the appearance of pearls shining on a jade plate.

42 Eat As the locals in Shanghai put it, “Blessed are those born in Shanghai as they have the most chances to taste delicious food”. Shanghai Cuisine is not one of the Eight Major Cuisines of China but is a choice blend of the most appealing aspects of these other national styles of food. Also, Shanghai’s chefs are always ready to adopt the best aspects of foreign cuisines and make them their own. Therefore, it may be safely said that you can enjoy all the best food from home and abroad in Shanghai. Xia Zi Da Wu Shen Xia Zi Da Wu Shen is noted as the most famous seafood dish in Shanghai cuisine. Dried sea cucumber is immersed in water to restore its original size and then stewed with oil, yellow wine, soybean sauce, broth, sugar, shallot, starch sauce and shrimp roe. This dish is nutritious with rich protein and minerals and is said to effectively control cancer. Ba Bao La Jiang Ba Bao La Jiang is typical among the few spicy dishes in Shanghai Cuisine. It is a Benbang dish featuring great flavor and bright color. Bean sauce and chili sauce are blended and stir-fried with shelled shrimps, chicken, chicken stock, pork, pig offal, dried small shrimps, bamboo shoots and various kinds of seasoning. This dish with such a great number of ingredients gives us some idea of how delicate Shanghai cuisine can be.

You Bao He Xia You Bao He Xia is a good choice if you like sea food. Live shrimps are deep-fried and then sir-fried with a special sauce made of yellow wine, soybean sauce, sugar, shallot sauce and ginger sauce. The dish tastes fairly sweet and fresh.

Qing Chao Shan Hu Qing Chao Shan Hu, also known as Xiang You Shan Hu, is an eel dish. Fresh eels are stir-fried with shredded bamboo shoots, yellow wine, soybean sauce, ginger, sugar and starch sauce. After being put on a plate, chopped shallot is sprinkled on the dish and hot oil is poured onto it. Consequently, Qing Chao Shan Hu crackles when it is served at the table. Besides the dishes mentioned above, Shanghai also provides diners with an extensive menu of many other delicious Shanghai dishes such as steamed crabs, sauted shelled shrimps, braised fish, smoked fish, steamed shad, braised herring liver, braised eel, plain boiled chicken and stewed chicken.

Local Snacks Shanghai’s local snacks should not be missed. You should try the famous Nanxiang steamed stuffed buns, crab- yellow pastry, fried stuffed buns, chop rice cake, and vegetable stuffed buns, Leisha dumplings and wontons. Various snack streets in Shanghai have many restaurants and eateries to tempt you. Wujiang Road, Old Town God Temple Snack Street, South Yunnan Road and Xianxia Road are the best among them. As an all-embracing city, Shanghai offers various delica- cies from other regions of China and many foreign countries and areas. No matter how fastidious you are about dining, you can enjoy your time in Shanghai to the full.

43 CONOMY E Four Things to Know About

the Trade Recovery By Stephen Green

Strong February trade data is bullish for global and China risk sentiment AV-shaped recovery for imports, a U-shaped one for exports EM demand leads the export recovery, but EU and US demand will support it in 2010 China’s trade surplus should continue to bounce back up in dollar terms in 2010

oday’s trade data showed a continued strong recovery for China and them for January, and the story is pretty the world. Both export and import growth exceeded market expecta- clear (see Chart 1). Strip out the price ef- tions, at 45.7% and 44.7% y/y, respectively, in nominal terms. This is fects, and one finds that China’s import positive for risk sentiment generally, since it suggests that the global re- recovery has been V-shaped, while its covery, as well as China’s, is still on track, and it is bullish for the commodity cur- export recovery is U-shaped. The export Trencies. Here are four key things to know about the recent data. recovery has clearly lagged, but as base 1. This is a real recovery effects kick in, year-on-year import growth should start slowing in March. We will have to wait a few days for the real numbers for February, but we have 2. The export recovery is EM-led

Chart 1: Real recoveries, here and there Chart 2: An EM-led export recovery China’s year-on-year export growth is strongest to Asia ex-Japan, Latin America, Africa and the Middle East. In the three months to January, exports to all of these regions grew positively. As emerging markets (EM) continue to recover in 2010, this will be positive for China’s exports. Exports to the US, Europe and Japan continued to record high single- digit declines. We show this in Chart 2. However, this is not to say that G3 demand for China’s exports is stagnant. Comparing the numbers for Novem- ber 2009-January 2010 with those for Sources: CEIC, Standard Chartered Research Sources: CEIC, SCB Research August-September 2009 shows that ex- Chart 3: Market share, % of imports Chart 4: A return to a bigger surplus? ports to Europe and Japan rose by 6-8% (although those to the US fell by 1%, and seasonal effects admittedly played a role in the increases). This is important given that Europe is China’s biggest export market (more on this below). 3. China is still taking market share from other exporters

Chart 3 shows China’s share of total imports by the US, the euro area, the UK, Canada, Australia, Japan, Ko- rea, Brazil and South Africa. No crisis there – the relentless rise continues. This has happened even as imports from Asia have remained stable as a share of these Sources: CEIC, Standard Chartered Research Sources: CEIC, Standard Chartered Research countries’ total imports. Take the US as

44 Chart 5: Processing surplus is rising Chart 6: Non-processing trade is stable China’s commodity-intensive stimulus package is one reason why the non-processing account swung to a deep deficit in 2009, causing import volumes to surge even as prices collapsed. The February data suggests that China’s demand growth has peaked in some categories of non-processed imports. Iron ore imports are well down from their average H2-2009 levels, but rose by 6% m/ m to 49mn tonnes in February, suggest- ing that demand from China’s steel mills is growing strongly. The winter snows are melting across northern China and domestic mines are reopening, so higher imports point to a significant rise in Sources: CEIC, Standard Chartered Research Sources: CEIC, Standard Chartered Research demand. Imports of copper and copper Chart 7: Europe is recovering… Chart 8: … and so is the US products rose by 10% m/m to 322,000 tonnes in February, but they dropped by 21% m/m in January. Inventory levels are high, and we expect imports to fall in the months ahead. Crude oil is the exception – here growth is still very strong. Imports rose by 19.8% m/m (57.8% y/y) to 4.3mn bar- rels per day, the second-highest level on record. Crude oil makes up by far the largest share of China’s commodity import bill, and we expect imports of crude and crude products to reach about 245mn tonnes in 2010. That should translate into an import bill of around USD 138bn this Sources: CEIC, Standard Chartered Research Sources: CEIC, Standard Chartered Research year, compared with USD 105bn in 2009 – a USD 33bn increase. an example: imports from Asia as a per- 50-60% on a year-on-year basis. But in However, we expect China’s trade centage of total US imports have stayed US dollar terms, the surplus has now surplus to bounce in US dollar terms flat over the last decade, at about 30%. stabilised and appears to have resumed a from here. One reason for this is that But China’s share of US overall imports moderate upward trend (Chart 4). Europe and the US are recovering, from Asia has risen to about 60%. Thus, To understand what might hap- which will benefit China’s exporters. China has benefited by absorbing the pen next, it is sometimes useful to divide Charts 7 and 8 show Europe’s PMI final step of the processing chain from China’s trade balance into two parts, and the US ISM manufacturing index, other Asian locations, as well as by taking processing and non-processing trade. alongside growth in China’s exports to market share from other Asian exporters The more China’s processing trade recov- both markets. They suggest that there in areas where they compete directly. We ers, the bigger the trade surplus. Chart 5 is more growth to come in the weak- discussed the competitive impact of Chi- shows the processing trade surplus gradu- est parts of China’s export mix. Even if na (and the Chinese yuan) on ASEAN ally reasserting itself. As global demand China’s exports to Europe and the US in a recent note (see On the Ground, 7 returns, it can only continue to rise. rise by only 10% this year, that would January 2010, ‘Asia – Export DNA’). Chart 6 shows that China’s non- add USD 50bn to exports in 2010. So 4. As the world recovers, the processing trade balance has stabilised assuming that domestic demand growth surplus reasserts itself at a small deficit. Non-processing trade does not accelerate and the world con- includes stuff imported for China’s own tinues to return to normal, the US dollar One big question which is difficult use (mostly raw materials) and exports value of China’s trade surplus should to answer is, where will China’s trade that use mostly domestic materials. The bounce up in 2010. We will consider by balance go in 2010-11? The 2009 cur- large non-processing trade surplus in exactly how much in a future note. rent account surplus was ‘only’ 5.8% of 2008 was driven by domestic tightening (Author: Head of Research, GDP, compared with 11.3% in 2007. (which cramped construction activity Standard Chartered (China) Limited, Moreover, in January-February 2010, in particular), plus super-strong global Greater China) China’s trade surplus was down by some demand for China’s mid-tech exports.

45 XCHANGE XCHANGE E E Window for Russia and Eastern Europe ——The 21st International China Harbin Fair for Trade and Eco- nomic Cooperation

By Guo Yan

During the interview, Vice Gover- nor Sun featured the points of the fair. He pointed out that Heilongjiang Province shares with Russia a borderline of 3,000 kilometers, established trade relations with Russia in the 17th century, has 15 ports cities for trade with Russia, and is a major province of China for conducting trade and economic cooperation with Russia. According to Gerneral Secretary Hu Jintao's requests of China's border areas, Heilongjiang Provincial CPC Committee and the Government of Heilongjiang Prov- ince are comprehensively implementing the strategic adjustment to the trade and economic cooperation with Russia. The details of the adjustment include: reorganizing and regulat- ing the mode of trade, improving trade structure; expanding the main bodies of economics and trade, supporting a number of enterprises to develop; strengthening the construction of parks for trade with Russia, pushing forward the construction of Suifenhe Free Trade Zone and Heixiazi Island Demonstration Area for he 21st International China Harbin Fair for Trade and Cooperation with Russia, promoting Heihe, Suifenhe and Economic Cooperation will be held in Harbin Inter- Dongning Mutual Trading Market Areas' transforming into national Conference and Exhibition Center from June cross-border economic cooperation areas, carrying forward 15 to 19, 2010. At this edition of China Harbin Trade Fair, the construction of Ussuriysk, Huayu and other trade and Tthere will be 3000 international standard booths available, economic cooperation areas; strengthing the construction of with a total indoor and outdoor exhibition area of 86,000 logistics passages connecting Russia, pushing forward the square meters, according to the announcement from Mr. Sun construction of Nakhodka International Logistics Distrution Yao, Vice governor of Heilongjiang Province on March 26, Port, facilitating the soon start of Tongjiang Railway Bridge 2010 in Beijing. and Luoguhe Border River Bridge projects, accelerating the As one of the important national level international eco- construction of the road linking Suifenhe and Dongning; nomic and trade fair approved by the Chinese government, strengthening the scientific and technological cooperation China Harbin Trade Fair has been successfully hosted for with Russia, expanding the achievements; increasing the 20 continuous sessions with the total participating business investment in development projects and resources and en- people from over 80 countries and regions in the world add ergy projects in Russia Eareast and Siberia, deepening the up to 1.6 million and the total volume of trade reaches nearly investment and cooperation in Russia. Through China Har- a hundred billion US dollars. Based on the accurate position- bin Trade Fair, the biggest fair for China's economic, trade, ing and Facing Northeast Asia, China Harbin Trade Fair scientific and technological cooperation with Russia, a big has become China's most influential platform and window number of powerful large-scale Chinese enterprises entered for trade and economic cooperation with Russia and Eastern Russian market, for example, Shanghai Industrial Group, Europe, and is the only fair written into the joint announce- Hong Kong's Shimao Group, TCL, and ZTE. Also through ment of the summit meeting of China and Russia. China Harbin Trade Fair, enterprises from Zhejiang Prov-

46 ince and Heilongjiang Province invested and constructed China-Russia Ussuriysk Trade and Economic Cooperation Zone, which New Economic is one the eight outside-border cooperation areas approved by the State Ministry of Com- merce and is now operating and developing Growth Pattern, Qujiang very well. Grasping the opportunity of both Chinese and Russia governments' approval New District to implement the Outline of the Cooperation Plan between the Northeast Region of the People's Republic of China and the Fareast and Eastern Siberia Region of Russia Federa- tion, this year's China and forums, actively invite Russian enterprises and commercial organizations, and the number of Russia political figures, state level regions, enterprises and business people that participate in this year's China Harbin Trade Fair will surely exceed the one of the previous session. Second, this fair actively adopts measures to further promote the effective cooperation and pre-discussion of trade, science and tech- n March 18, Shaanxi Branch of China Development Bank nology, and investment. With the background (CDB) and the administration committee of Xi’an Qujiang of Russian Government's cracking down on New District held a signing ceremony in Qujiang Pool Relics gray customs clearance, Sun said: "We are Park, announcing that the Daming Palace has won CDB’s cul- planning to invite over 1,000 Russian profes- tural industry funds of RMB 6 billion. This is so far the largest funds from sional buyers and dealers to participate in CDB to invest in cultural industries, and also the first case in the country. this year's China Harbin Fair, hold 4 special O According to the great relics protection requirements in the “Eleventh purchase seminars with themes as mechanical Five-Year Plan”, the Daming Palace National Relics Park will be built and and electrical products, construction materials, open on October 1st, 2010. The construction of the park is not only a huge food and light industry for these Russian en- project of cultural heritage protection in China, but also an international terprises, organize Chinese professional buyers cultural project with worldwide influence aiming to promote Xi’an as an and dealers to have business discussions with international tourist destination city. them, and conduct the merchandise trade Cultural industry has become an important carrier in the transforma- following regulative procedure and through tion of the economic development pattern. Chinese Premier Wen Jiabao normal customs clearance channel. In order to stated in the “Government Work Report” that “in the new year, we have to raise the success rate of the business talks and pay more attention to and vigorously strengthen the cultural construction, attract more domestic and international enter- inherit and develop the great Chinese tradition, absorb and utilize the cul- prises to attend the discussions, the Organiz- tural fruits from all over the world, and construct the mutual spiritual home ing Committee of China Harbin Fair will set for the Chinese people ... to meet the diverse cultural needs of our people.” up an encouraging mechanism for the Russian Chen Baogen, Mayor of Xi’an, also stated in Xi’an Government Work Re- buyers and dealers participated in the Fair in port 2010 that they would strive to promote the construction of the Dam- inputting a certain amount of fund." ing Palace National Relics Park to ensure its completion and opening on In addition, with a focus on the dis- October 1 this year. cussions of high and new tech achievement As a national demonstration zone of cultural industry, Qujiang New projects, over 110 experts and scholars from District has combined the protection of the Daming Palace Relics Park, Russia, Belarus, Ukraine, Kazakhstan and the Xi’an urban construction, and the urban renewal project effectively. It is other CIS countries are invited to participate an exploration and innovation in the filed of relics protection and construc- in this year's Harbin Scientific Exhibitions, tion in China. Experts said that it is a great practice of introducing Qujiang during which a Plaque Presenting Ceremony New District’s advanced cultural industry operation mechanism and a will be held for the International Scientific wealth of experience to the construction of the Daming Palace Relics His- and Technological Cooperation Base, Harbin toric Park. Production, Study, Research and Technol- For a long period of time, CDB has offered its kind support for the ogy Alliance for Scientific and Technological construction and development of the Qujiang New District and the pro- Cooperation with Russia, and China-Belarus motion of the “Qujiang model” in cultural industries in China. In 2003, Innovative Scientific and Technological co- CDB launched the first round of cooperation with Qujiang New District operation between China and CIS countries and provided funds of RMB 2.5 billion to promote the construction of in- including Russia will be further promoted. frastructure in Qujiang. Up to now, CDB has loaned RMB 4.78 billion to Qujiang New District and introduced RMB 100 million of trust funds.

47 XCHANGE E Considerate Service Plus Convenient Facilities Brings Superior Comfort

uring Canton Fair and the upcoming Asian Games, China’s Foreign to organizers. We do the followings to Trade has a special interview with Mr. Fang, general manager of Bai- enhance our competence: yun International Convention Center, and he introduced us the quality 1) efficient environment for con- service this convention center can provide ? ferences. The use of modern approaches makes conferences more vivid and ac- Please give us a brief introduction of Baiyun International Con- ceptable, and private places for meeting DQ: vention Center? can help conferences attract partici- Fang: pants’ attention and improve the results. Guangzhou Baiyun International Convention Center, is suited at the Guangzhou Baiyun International Con- center of Guangzhou Baiyun New Town, near Baiyun Mountain. With a total in- 2 vention Center holds leading hardware vestment of over 4 billion RMB, the convention center covers an area of 270,000 m , 2 2 in China, equipped with electronic including an area of 15 million m for meetings and conferences, an area of 60,000m reporting system, site monitoring sys- for exhibitions, 1,080 rooms, four grand halls and three theatres. And it is the largest tem, large screen display system, audio international convention center in Southern China with the most advanced and com- 2 and video editing system, conference fortable facilities, including Century Grand Hall of 1700 m , Lingnan Grand Hall management system, video conferenc- with sound effects compared to professional concerts, and Guangdong Grand Hall, ing system and other advanced facili- an ideal choice for various performances. The hotel has a design concept of “City in ties, which can ensure efficiency of the Mountain”, which integrates architecture and landscape perfectly. meetings. as to clients from different countries and regions, how would you 2) high quality of services and meet their demands? professional project managers can Q: help organizers to coordinate in-house Fang: During 2009 Sudirman Cup badminton tournament, Baiyun Inter- and other meeting-related issues. Our national Convention Center provided special flavors for contestants, and invited project managers can make reasonable chief cooks specialized in Southeast Asian and Halal cuisines, to make them feel suggestions to organizers and arrange at home. Meanwhile, the hotel had a special place for Muslim ethnics to carry out meeting places, catering, accommoda- daily religious practices. Based on their individual customs, Baiyun International tion and other issues. Convention Center made tailored reception standards, so that guests of various na- 3) multi-function commercial tionalities all felt warm and comfortable. space. Comprehensive services, including food and beverage, accommodation, Will the hotel have a special offer during the Fair? leisure, tourism, etc. allow participants of more than half-day meetings to re- Q: fresh quickly for another meeting. Free Fang: Baiyun International Convention Center will have special offerings as long distance calls to 31 countries and usual, too. regions and domestic cities and free As to general value-added services, we offer: 1. shuttle buses between the hotel Internet services will make convenience to urban shopping centers and food courts neaby every night; 2. free welcome sea- to business people, too. sonal fruits for every room; 3. free small meeting rooms; 4. free commercial faxes, 4) Guangzhou Baiyun Interna- English translation and Internet services; 5. free playing of latest movies; 6. carefully tional Convention Center has a great prepared food in diffrent themes; 7. band performances every night in bars, to boost geographic advantage, with unique land- guest interactions; 8. one glass of free drinks in the bar for every guest staying in the scape resources and fresh air. The center hotel. Besides, we offer more individual value-added services for large teams. has a ten-minute drive way to Guang- In addition, in order to provide a comfortable and warm environment for zhou Railway Station, and Baiyun Cul- rest, the hotel offers free shower gel, shampoo, cleansing foams of German brand tural Square Stop at Subway Line 2 will CHOPARD, and soft, comfortable towels. be operational on September 28th, 2010, As the designated host hotel for 16th Asian Games, what will which will connect the center and major Baiyun International Convention Center offer before and after the shopping centers and attractions togeth- Q: event on hardware and software implementation? er. In addition, this convention centre is Fang: Now, the competition in meeting market is so fierce. Geographic loca- 20-minute-drive away from Guangzhou tion, comprehensive facilities, professional services and so on are of great concerns Baiyun International Airport.

48 by yan manmam

“You are Rose Yan? Why Rose? You are Chinese and in China!” Mr. Jorge Mora, now the CEO of Veolia Environnement Asia, asked aloud when I handed my card to him English-side up as I usually do with other foreigners. However, his unusual reaction surprised and somewhat per- plexed me. “We are in China and we should learn to get used to your culture Wise Frenchman and traditions, but not vice versa.” Mr. A Mora said. “I have my Chinese name, Mu Qiaoshi.” And then when I told withChinese him my real Chinese name, Yan Man- man, and explained the meaning of it, he gave a hearty and ringing laugh. “Ha-ha, beautiful name. I love the name.” In this quite natural and easy Wisdom atmosphere the interview started. —An Exclusive Interview with Jorge Mora, CEO of Veolia Environnement Asia

50 “Love for our planet makes me devote myself to Veolia”

years ago, Mr. Jorge Mora left his career as care of the water, air, natural resources and living condi- a world judo champion and joined Veolia, tions of human beings. I guess everything should be based since then he has devoted himself to Veolia on love, but not that romantic kind of love. It means if you and the environmental protection cause. love something, you have the belief that it is essential in It was a big jump since it seemed that there was almost your life to make a decision to work for it and reach your nothing30 in common between the two. So I asked, what goal of making it better. That’s how I started to work and made him choose to devote himself to why I have kept working here environmental issues? “The choice was out with Veolia and in the envi- of love.” Mr. Mora said. “I love and respect ronmental industries. Every my father, my mother and my family, so I morning I wake up, I am tried to do what I can to take care of them proud of what I am doing.” and make them live a better life. But who Love for our environ- is the common mother of everybody— our ment spurred him to plunge blue planet. I love our common mother into the environmental pro- just as I love my parents and I wish it can tection cause; while similarly, be better. But how can I make it better? By a love for China drove him to taking care of the environment, by taking bring Veolia to China.

Fight hard but go by the rules

◎ 16 years ago, Mr. Mora came to China to tap step on the mat, if you do anything but hit and fight you the new market for Veolia. Going to Beijing by himself, will be thrown out by your opponent. You have to fight he was appointed by Veolia Environnement to prepare hard, but you also have to go by the rules; otherwise, for establishing the representative office in China. He the arbiter will send you out.” From these experiences came to China alone where he had no office, no as- in judo, he learned if one wanted to achieve something sistant, no friends, and even without any knowledge in life, he had to have a high fighting spirit and a high of Chinese culture or the language. “When I came to respect for the existing rules and laws. “Chinese laws China, no Chinese knew about our company or knew are different from those in France and Spain, but since I me, no matter how famous our company and I may be came to China, I had to respect and accept the Chinese abroad. Nobody in China cared for that. I just became laws, and then I decided to stay. It really took a long time from a place where I was somebody to a place where I to make it, and it really took a lot of effort.” was nobody. I had to do anything, work and fight hard Now that the hardest time has long passed, he to win the recognition of the people, and government of- still kept that high fighting spirit and passion. Every ficials from the provinces, municipalities and counties. It day he works for almost 15 hours, “but I’ve never been was just what my experience as a judo champion taught tired of it, on the contrary, I like this kind of life.” He me--fight hard but obey the rules and laws. When you said.

51 Should I change China or myself? Of course myself.

Mr. Mora has kept reading books about Con- fucius, Lao-tzu, Sun Tzu as well as the works written by Mao Zedong and Deng Xiaoping, so that he could understand the Chinese culture more deeply. In addition, Mr. Mora made many Chinese friends, and learned ◎ When asked about the most difficult thing from them and from interactions with them about how over the past 16 years, he developed Veolia from noth- Chinese society works. He told me that the biggest dif- ing into a powerful environmental industrial empire in ficulty for him was not the Chinese people but himself. China, he told me that dealing with Chinese culture “Because the Chinese are what they are, so the one properly was still the most difficult thing, even though thing that did not fit in was myself. So, should I change he has been living in China for 16 years. “China has China or should I change myself? Of course change a profound and unique culture, completely different myself. That’s why when you gave me your card I told from, and much older than, the Western culture. For you that when foreigners come to China, they should example, in Western culture, it is either black or white, change their name, but not you change your name. In but in Chinese culture it is not so clear to divide it into China, do as the Chinese do.” I added. “No, do as much black and white, it is always a mix of black and white. as one can what Chinese do; do as much as Chinese When I came, I knew little about it. How can I do expect me to do. ‘Cause anyhow I am not Chinese.” business with a country when I have no knowledge Mora stressed. Though Mr. Mora repeatedly said that of its culture at all? While talking, Mr. Mora took he was far from fully understanding Chinese culture, I some books from his shelf to show us: a series of the learned from the talk that he knew more about China Selected Works of Mao Tse-tung. “I read a little bit than many Chinese. Since he said that culture was the every day. It is the bible for me to learn China. I heard most difficult thing he has had to deal with in his career some people criticize Mao Tse-tung. I will not. So first in China, that could be the most important reason why I have to learn something and then I could know how he was able to bring Veolia to a leading position in the to comment on it and use it.” environmental industry here.

The most important is not what to do, but what not to do

◎ Mr. Mora has not only learned much about Chinese culture, but has actually penetrated Chinese you were at sea in a small boat, when the fierce storm wisdom to his management naturally . When I asked comes, what should you do. Go inside the port and him about the impact of the global financial crisis on wait, instead of fighting against the storm. When the Veolia, he told me that in 2008, Veolia got a big new storm is over you can head out and take the opportu- project in China, but that it slowed down in 2009. This nities to win. Otherwise, you and your boat will be was not only in China, but in other countries as well. sunk at the bottom of the sea. Veolia slowed down in Talking about the secret of how Veolia coped with the 2009, which was just like that small boat withdrawing financial crisis, Mr. Mora gave a metaphor. “Suppose into the port. In China, there was a saying, ‘the most

52 important is not what to do, but what not to do.' Man- “Yes, right! Now the crisis has come to an end, it is aging by not doing the wrong things was my secret in time for Veolia to come out for a new start. Veolia is coping with the crisis.” “That’s the essence of Taoism.” expected to see an upswing in activity in the second I exclaimed for his skilled exertion of Chinese wisdom, half of 2010.” Our strategy—one family, four networks

◎ Veolia Environnement, a France-based company, is one of the world’s leading environmental management companies, ranking 135th on the latest Fortune 500 List which was released on July 2009, with record- “Now, Kiamusze, Harbin, Guangzhou, all have our of- ed revenue of US$53.9 billion, and profit of US$592.9 fices which offer energy services” he added. “We have million. Mr. Mora’s endeavor now stretches across four signed a contract with Nanjing Zhongbei Group to major businesses in China: Water, waste, Energy and establish a public transportation platform and also have Transportation. started to run trolley buses in Hong Kong.” Veolia Environmental Services is the largest waste “Though the focus of Veolia’s work will be put on management company in Asia. Its operations cover the energy and transportation sectors, the final goal Beijing, Tianjin, Shanghai, Guangzhou, Hangzhou, is to make them as strong as the water and environ- Foshan, Jinan, and another 14 cities in China; In terms mental services sector and develop them to be wide of water processing, Veolia Water is also the biggest run- networks covering as many cities as possible in China, ning water and sewage processing operator. Compared just like the other two sectors. The four together are with Water and Waste, the development of Veolia’s ener- one family which has a name— Veolia. To develop gy and transportation sectors in China began a little later one family with four broad networks is our main stra- and haven’t seized as much market share as the other two tegic goal. We want to be No.1 in China in terms of parts. When asked about whether Veolia will put more these four aspects. And to be honest, I’m expecting it emphasis on expanding its market in transportation and to be the very best, the most unique in China,” Mr. energy later, Mr. Mora’s answer was yes. He explained. Mora said firmly.

Just carry on as usual

able life they enjoy now, which is the result of centu- ◎ At Copenhagen last December, China made ries of pollution; and meanwhile, they want countries a commitment to reduce carbon dioxide emissions by like China, Brazil, and India to stop development 40%-45% through the development of a strong green and stay what they are now. It’s obviously unfair,” Mr. economy, low carbon economy and recycling economy. Mora said sharply. When talking about this, Mr. Mora said that the Chi- “I have strong confidence in China’s environ- nese have done as much as they can to reduce carbon mental protection cause. Indeed, other countries in emissions. As for those criticizing China’s pollution the world should follow China’s model and do as problem, he remarked that China has a huge popula- much as the Chinese have done to reduce carbon tion of around 1.4 billion people, and should first focus emissions.” Mr. Mora stressed. on meeting the housing, food, and other basic needs of When asked about what would he and Veolia do its population. Furthermore, China has to improve the to contribute to China fulfilling its commitment at daily life of its people, including education, healthcare, Copenhagen, he answered that Veolia would carry on the environment, everything. “China is working hard its work in China as usual. Veolia’s goal of bettering to do it. You need growth in GDP. Economic growth the environment would never change. is coming from industry, but it is always accompanied Meanwhile, the Shanghai World Expo will by pollution. We can say that ‘No growth, no pollution’, open in May, and Veolia Pudong Water shoulders the but also ‘No growth, no life’.” Mr. Mora shrugged. At responsibility of providing water for the entire Expo the same time, he pointed out that Western countries site. What has Veolia done to make sure there is the started polluting the world beginning in the 18th cen- cleanest and most convenient water supply for the tury, as the industrial revolution began in Europe, and Expo? His answer, “We just carry on as we always then moved to America. In fact, Western countries have. The water we provide for the World Expo is were much worse polluters. “How can they criticize no different from that we provide for every citizen in China now? What they want is to enjoy the comfort- Shanghai. We just carry on as usual.” 53 pdates U Im/Ex in April, 2010: First Monthly Trade Deficit in Six Years Table 2 Brief on China’s import and export from Jan. to Mar., 2010 On April 10, 2010, General Administration of Customs Unit: Billion USD of the People’s Republic of China (GAC) released the profile Month Item Absolute Value Increase ±% (m-m) of China foreign trade import and export in April and the Total Import and Export Value 204.78 -15.7 first quarter of this year. China’s trade balance turned red in Jan. Total Export Value 109.48 -16.3 March with the country’s first monthly trade deficit in six Total Import Value 95.31 -15.1 years. The GAC attributed the March deficit to shrinking Total Import and Export Value 181.43 -11.5 exports of labor-intensive products, surging imports and ris- Feb. Total Export Value 94.52 -13.7 ing commodity prices. Total Import Value 86.91 -8.9 The statistics from customs show that, the total import Total Import and Export Value 231.46 27.6 and export value for April amounted to US$231.46 billion, Mar. Total Export Value 112.11 18.6 up 27.6%. Among the total value, the export value continued Total Import Value 119.35 37.3 to exceed 100 billion USD, amounting to US$112.11 billion, 18.6% increase month-on-month after season adjustment, Trading partners while the import reached US$119.35 billion, 37.3% higher In the first quarter of 2010, E.U., U.S., and Japan still than last month. (See Table 1) remain the China’s top 3 trading partners (See Table 3). In Table 1 Brief on China’s import and export in March 2010 Unit: Billion USD this period, the bilateral trade volume between China and E.U. amounted to US$101.47 billion, up 35.1% year on year. Si- March Jan. – Mar. no-U.S. bilateral trade value was US$78.11 billion, increased Item Absolute Increase ±% Absolute Increase ±% Value (m-m) Value (y-y) 25.8% year on year. China’s trade volume with Japan in the Total Import and Export Value 231.46 27.6 617.85 44.1 first quarter accounted for US$63.61 billion, 38.2% increase Total Export Value 112.11 18.6 316.17 28.7 year on year. Total Import Value 119.35 37.3 301.68 64.6 Table 3 Bilateral trade value of China’s top trading partners in Jan.- Mar., 2010 Import and Export Balance -7.24 - 14.49 -76.7 (surplus is +; deficit is -) Unit: Billion USD Increase ±% Rank Partner March Jan. – Mar. (y-y) According to the customs’ statistics, the total import 1 EU 35.94 101.47 35.1 and export value for the first quarter amounted to US$617.85 2 US 28.79 78.11 25.8 billion, 44.1% increasing compared with the same period last 3 Japan 25.65 63.61 38.2 year. Among the total value, the export value amounted to 4 ASEAN 23.79 62.91 61.3 US$316.17 billion, up 28.7% year-on-year, while the import 5 Hong Kong 18.37 43.68 29.1 US$301.68 billion, skyrocketed 64.6% year-on-year. And the 6 South Korea 17.68 45.31 47.6 accumulated trade surplus in the first quarter of the year ar- rived US$14.49 billion, 76.7 % fall year-on-year. (Notes: All the data referred in the article are based on the statistics from China Customs)

Links China records rare trade deficit

China on Saturday (April 10) announced a The fact that China in March had its first rare deficit in its politically sensitive trade balance monthly trade deficit in six years, even though the for March, the first in six years, bolstering Beijing’s renminbi had held steady, had shown yet again that argument that the value of its currency only has a the exchange rate was not decisive in determining limited impact on international trade flows. trade flows, Yao Jian, the ministry’s spokesman, said News of the US$7.2 billion deficit comes at a on its website. fortuitous time for Beijing, which is under pressure The trade gap was mostly due to strong imports particularly from the US to allow the renminbi to of oil, raw materials and cars, the General Admin- appreciate – a move which would make American istration of Customs said. Chen Deming, China’s exports to China relatively cheaper. commerce minister, said in recorded comments

54 broadcast on state television that he expected the mal for China’s monthly trade balance to be lower in deficit to be temporary. It reflected China’s openness the first quarter of the year,” he said. to other economies and was not linked to exchange- “For the whole year we still expect a trade sur- rate levels. plus. How big it is depends on how fast the economy The deficit supports arguments often made by grows and what happens with commodity prices Chinese officials and analysts who say the level of the and import volumes,” Guo Shuqing, chairman of renminbi is not the most important factor influenc- China Construction Bank and former head of the ing China’s trade surplus and other countries’ deficits. State Administration of Foreign Exchange, said They point to the fact that a 21 per cent rise in the before the data were released. He said the expected renminbi against the dollar between 2005 and 2008 monthly deficit was largely due to seasonal factors in was accompanied by a soaring Chinese trade surplus. the wake of the Chinese new year holiday in Febru- However, economists pointed out that the ary and stockpiling by Chinese companies. March data were not likely to significantly delay The month following Chinese new year, which any decision by Beijing to allow the currency to ap- fell in February this year, is usually characterized preciate, although they could undermine the nearby a significant narrowing in the trade surplus, says term case for renminbi appreciation. Saturday’s an- Jing Ulrich, head of China equities and commodi- nouncement suggested that trade flows were adjust- ties at JP Morgan. “This is primarily due to Chinese ing even though the dollar exchange rate had been manufacturers ‘front-loading’ ... production and stable since the middle of 2008, said Nigel Rendell shipments ahead of the holiday season, in order to of RBC Capital Markets. ensure that orders scheduled after the holiday can be “We believe ... that the significance of such an met on time,” she added. outcome is somewhat overstated, given that it is nor- (Source: Financial Times)

China Sees First Trade Deficit in Years

China announced on Saturday (April 10) that it has kept the renminbi at about 6.83 to the dollar since had a trade deficit of $7.24 billion last month, its first July 2008, spending hundreds of billions of dollars on monthly trade deficit in nearly six years, as imports currency market intervention to prevent it from ap- jumped along with a surging domestic economy while preciating. The weakness of the renminbi has helped exports grew more modestly. China capture a rising share of export markets in the Chinese New Year came late this year, falling United States, the European Union and elsewhere dur- on Feb. 14, which hurt factory production on the ing the global downturn. coast in early March. Many migrant workers travel But the commerce ministry has lost its battle to home for two weeks for the celebration, and they preserve the renminbi’s informal peg to the dollar and were slow to return to their coastal plants in large the Chinese government will soon adopt a new cur- numbers because there are now many jobs available rency policy, including a small rise in the renminbi in construction, retailing and other industries in the against the dollar and wider day-to-day variation in the country’s interior. currency’s value. According to the official Xinhua news agency, The March deficit was much larger than the con- China’s General Administration of Customs said the sensus estimate of Western economists, who had been March reading was the first trade deficit since April anticipating a deficit of less than $1 billion. Chinese 2004. China had a trade surplus of $7.6 billion in Feb- officials have long been wary of trade deficits, after ruary and $14.2 billion in January. monthly deficits in 1993 and early 1994 depleted the Top commerce ministry officials in Beijing had country’s foreign exchange reserves. warned repeatedly over the last three weeks that China But after accumulating $2.4 trillion in foreign would run a trade deficit in March. They cited the risk exchange reserves, trade deficits have become less of of a monthly deficit as part of their broader campaign a monetary policy issue. Commerce ministry officials to prevent the government from letting the country’s have warned, however, that if trade deficits reflect weak currency, known as the renminbi or yuan, rise against overseas demand and exports stumble, then layoffs at the dollar and other foreign currencies. export factories could eventually increase unemploy- After letting the renminbi appreciate gradually ment and hurt social stability. against the dollar from 2005 to 2008, the government (Source: NewYork Times)

55 CPIT C ooking Forward To- gether in the Same Di- rectionL

By Yan Manman

“If the love is beautiful, then the evidence of love is more tries are going to have broad prospect for cooperation in the beautiful.” fields of technological innovation, environmental protection, “Love does not consist in gazing at each other but look- energy conservation, new materials, agriculture as well as the ing forward together in the same direction.” Jean-Pierre Raf- propelling the international monetary mechanism etc. in the farin, former French primer applied two proverbs which de- future. Raffarin expressed his hope that businesses in China scribe love to imply the relations between China and France and France join hands to further push ahead the cooperation at the 16th China-France Economic Seminar, jointly held by between China and France. CCPIT and France-China Committee in Beijing On March Hua Jianmin, Vice Chairman of Standing Committee 31. The theme of the seminar was “new world, new market, of the National People's Congress, made a keynote speech. In new cooperation.” High-level representatives from famous the speech, he gave highly praise for the China-France Eco- French companies in the field of manufacturing, energy and nomic Seminar. He said that the seminar, as large-scale high- finance and scholars attended the seminar to discuss the new level and systematic economic and trade seminar, has been patterns and new ideas for cooperation between the Chinese held for 16 straight years and obtained high attention from and French business circles. the political and business circles of the two countries. The Raffarin said that France and China has reached exten- Seminar made much contribution to the trade exchanges and sive consensus in political and economic field. The two coun- development of the two countries. ooperation & Innovation Cfor a Better Tomorrow

On Ma rch 29, forum. In the speech,he proposed Sweden-China Busi- suggestions for business and trade ness Cooperation and cooperation between China and Innovation Forum, Sweden in 5 aspects. The first is to jointly organized by further fasten trade cooperation and CCPIT, Swedish fight against trade protectionism Trade Council and together; the second is to deepen Sweden-China Trade Council, was held in the city hall of Stock- investment cooperation, promote holm in Sweden. More than 500 Chinese and Swedish business economic structural adjustment of representatives attended this forum, mainly from the sector of au- the two countries, balance regional tomobile, communication, environmental protection, energy and development, accelerate industrial medicine etc, which are the key cooperation fields between China upgrading, increase employment and and Sweden. Xi Jinping, Vice President of China, Olofsson, Vice improve people’s welfare; the third is to strengthen innova- Premier of Sweden, Wan Jifei, President of CCPIT, Ulf Berg, tion cooperation and realize complementation of advantages President of Swedish Trade Council as well as Blanding, Presi- of the two countries, adding more dynamics and vigor for dent of Sweden-China Trade Council attended and addressed the the bilateral trade cooperation; the fourth is to push forward forum. the cooperation of the two countries in low-carbon economy Vice President Xi Jinping made a keynote speech at the and join hands to cope with climate changes, boosting the

56 sustainable development of the two more business opportunities. Swedish trade relations. countries; the fifth is to improve the government attached great importance Wan Jifei said in his speech that ooking Forward To- cooperation between the SMEs of the to developing green economy, tried to many world renowned Swedish com- two countries, consolidating the foun- transform the environmental challenges panies achieved success in China, and gether in the Same Di- provided experience for Chinese com- L dation for the bilateral trade relations to business opportunities and strength- and building new area of trade coopera- en nurturing of the social responsibility panies. He expressed his hope that this rection tion between the two countries. consciousness of the companies as well forum could form an effective platform Vice Premier Olofsson said in her as encourage the development of the for the companies in the two countries speech that nearly 600 Swedish com- SMEs. Sweden enjoyed some advan- to communicate and further understand panies had set up representative offices. tages in R&D fields. Sweden sincerely each other, creating new cooperation Swedish companies are very willing hope to work together with China to modes and lifting the trade relations to strengthen exchange and coopera- create a better tomorrow for the sus- between the two countries to a higher tion with Chinese companies to create tainable development of China-Sweden level.

hina-Japan SMEs to Further Expand CCooperation and Communication

“The policy of developing SMEs Chinese local governments also is what Japan and China have in com- displayed enthusiasm in attracting in- mon. I eagerly hope that the SMEs in vestment from Japan. Outside of the China and Japan could strengthen conference hall, there were stacks of communication and cooperation, de- brochures for local investment project veloping a long-term and friendly co- promotion. Provinces such as Shaanxi, operation relationship.” Tadashi Oka- Hubei and Sichuan, etc. and cities such mura, Director of Japan Chamber as Qing Huangdao, Lian Yungang and of Commerce and Industry (JCCI), Xiamen etc. all extended their welcome remarked at the China-Japan SMEs to potential Japanese investors with de- Development Forum on March 23. tailed introduction in those brochures. The huge market and limitless op- At the luncheon, Jiang Xingmin, As- the JCCI delegation, expressed Chi- portunities has great appealing for Jap- sistant Director of Tangshan Municipal nese Government strongly supported anese SMEs. Over 500 Japanese and People’s Government Japan Office told the exchange and cooperation of the Chinese SME representatives attended the reporter that many Japanese busi- economic circle between the two the forum. Ochi Hiromichi, a Japa- nesses men had been to Tangshan for countries, especially of the SMEs. nese entrepreneur who has operated investment and the major fields were He stressed that the SMEs could his trademark print house since 1994, mechanics and equipment. He alone strengthen cooperation in the fields of said at the forum that though with found more than 40 Japanese enter- environmental protection, new materi- the difference in language, law and prises to invest in Tangshan in the past als and new energy, making full use of people’s perception, the vast market of only few months this year. mutual complementation, overcoming 1.3 billion population and enormous Yu Xiaosong, Special Consultant the bad influence of protectionism and development space had an irresistible of CCPIT said that SMEs in China contributing to the stable and healthy spell for the Japanese companies. He and Japan all had been impacted by the trade relations between China and Ja- expressed his confidence in developing financial crisis last year. CCPIT would pan. Tadashi Okamura stated that the his company to be the largest trade- cooperate with JCCI to strengthen the purpose of this visit was to establish mark printing company. Masato Ito, cooperation and communication of cooperation framework of SMEs from President of Odelic Co., Ltd, a Japa- SMEs of the two counties to promote the two countries and SMEs from Ja- nese company, told the reporter that the healthy and sound development of pan hoped to strengthen cooperation he was very into the potential of the the SMEs of the two countries. On with their counterparts in China in the huge market in China and ready to 24 March, Zhang Dejiang, Chinese sector of environmental protection and run his business in China. Vice Prime Minister when meeting energy conservation.

57 World Expo 58 its Expo 2010 pavilion 2010pavilion Expo its inside factory,” “time W S T Park home.Park statue’sthe Langelinie at time) Beijing (8:45pm time local 2:45pmaboutheld (1805-1875).derson An Christian Hans sons, favorite mark’s one by of Den written was world, the around all popular still maid, Mer Little The story, 1913. in its creation since Harbor penhagen Co from journey first World Expo. 2010 the for China to voyage forits yesterday Denmark in up boxed was statue Mermaid Little famous the journey, entire the for hand on bodyguard a finished, will be open open be will finished, Thailand Pavilion almost completed almost Pavilion Thailand Serbia marks time in its Expo pavilion Expo its in time marks Serbia Little Mermaid all packed up for her big Expo date with Shanghai with date big Expo for her up packed all Mermaid Little time machine, or or machine, time a display will erbia vilion, almost vilion, Pa Thailand he A farewell was was farewell A children’sThe statue’s the is It l u f e r and a wrapping c h t i - - - - - ties between China Denmark. and China between ties close the symbolizing performed, a mermaid, and dragon style Chinese- a as dressed think it’s a positive positive a it’s think Danes many but maid, Mer beloved their to goodbye say to hagen Copen of people the of most for emotional Denmark. in Embassy Chinese the from officials and Jensen Frank Mayor Lord Copenhagen Mikkelsen, Brian ister Min BusinessAffairs and Economic ish Dan by given were es send-off. at the languages native their in songs sang children ish hibition space will be be will space hibition time. around revolve will presentation its as World Expo. 2010 ofthe operations trial five the during Chinese and Dan and Chinese , s r e c n a d o Tw “It is, of course, course, of is, “It speech Farewell The central ex central The ------when an unveiling unveiling an when starts, Expo before the week a 25, April from Shanghai in visitors for show on be to pected penhagen. Co in born was who Expo, World the at Pavilion Denmark the of architect senior the Tuersted, Claus said see’,” to is travel ‘to ... said Andersen, tian Chris Hans ‘father,’ her what practicing is ceremony. farewell park the over Daily. told Shanghai Expo, the for mark Den of sioner-General Commis Bramsen, Christopher Expo,” World the at Denmark for representative the be will she that thing user at the same time. time. same at the user a and creator a is tor visi every when ment mo a of an impression creating time, of presence the of visitors remind constantly will It proportions. ofgreat sculpture kinetic a ing represent mechanism huge the by dominated nent Secretary of the the of Secretary nent Perma Deputy haya, The statue is ex is statue The mermaid “The presided Bramsen Other exhibi Other ad Vajrab Kanda ------and repair of all monu all of repair and protection of the charge in is who stonecutter, concerns. for security confidential were times arrival and departure week. next late Airport ternational In Pudong at arriving and Airport hagen Copen leaving before of procedures packing days more several undergo will - grams kilo 175 about ing weigh and high meters vember. No of end the toward capital Danish the Pavilion. Denmark e b held at the l l i w ceremony and its exterior fea exterior its and Code” “City is theme others. among Times, Serbian of Lives the from Clips 365 and Roundabout,” “The Cookies,” “Time Serbia,” of Face “The Europe,” of the “Garden include pavilion the within areas tion Human Security, said said Security, Human andDevelopment Social of Ministry A veteran Danish Danish veteran A the said Bramsen 1.25 - statue The to return will It The pavilion’s The ------5m to the iconic statue. 5m statue. iconic to the as close as get to water shallow the through barefoot walk to lowed sit water. in will statue the where vilion pa the of middle the in completed been has shapedcement pool ion statue. for the Pavil Denmark the in work preparation the of most finished have workers Danish 20 and Chinese 50 about flight. 12-hour the during her accompany will maid, Mer the including Copenhagen, in ments elements or codes. orelements codes. urban the of pendence de mutual and plexity com the representing container, modular prototypical is usable a brick, a like knot, a where method tion construc a is weaving terns. pat weaving tures land wouldn’t affect affect wouldn’t land Thai in turmoil rent cur the that yesterday Visitors will be al be will Visitors arch- A 20m-wide InShanghai, The technique of technique The ------the country’s display screen and technolo- USA Pavilion spotlights core values at the Expo. Thailand gies that will let robots hopes to present the talk with visitors. he much-antici- Arts, the Burbank, image of a vigorous The interior deco- pated USA Pavil- California, company commercial center ration was painted red Tion for the upcoming designing and pro- boasting rich natural and gold, among oth- World Expo will fea- ducing the USA pa- landscape, he noted. ers, to create a beauti- ture a show entitled vilion program at the T h e p a v i l i o n ful backdrop. “The Garden” - the Expo, has revealed. covering 3,117 square The pavilion’s story of a 10-year-old The girl’s pas- meters will explore the mascot “Tai” - a cute, girl who envisages sion and resolution theme “Thainess: Sus- friendly and cheer- turning a vacant city has inspired her tainable Ways of Life.” ful child-giant – will lot into an urban oa- neighbors to work There will be a friend- years ago. welcome visitors at the sis, working with her together to turn a ship clock on the roof The exhibition is entrance. neighbors to make dilapidated city into of the pavilion, sym- divided into “Journey The budget of the that happen. a fascinating place bolizing the friendly of Harmony; Har- pavilion is 200 million with the spirits of ties between China mony of Difference yuan (US$29.3 mil- optimism, innovation and Thailand since a Tones and Harmony lion), the largest for the and cooperation, seen diplomatic relation- of Thais.” There will be country’s Expo partici- as core values shared ship was established 35 a 360-degree hydro- pation. by Chinese and US people. Russian minister says pavilion will be “impressive” The pavilion will feature live shows ictor B. Khris- April 30. and multimedia in tenko, Minister of The pavilion has four performance VIndustry and Trade in 12 different shaped spaces. The one- the Russian Federation, towers, with white and hour program begins visits the Russia Pavil- gold color bottom and with the “Spirit of ion yesterday at World red cut-out top. At America,” a video Expo site in Shanghai. nights, the colors will of classic American He said the pavil- be black, red and gold landscapes. The sec- ion would create a fairy in lights. ond section will dis- tale world to introduce Russia Pavilion is play videos showing Russian traditional cul- one of the largest pavil- US people greeting ture and advanced tech- nizers for their help to ions of Expo 2010. Its The movie — a visitors in Mandarin. nologies to children, the Russia’s participating in design aims to showcase visual parable with- “The Garden” will builders of future cities. the event. a comfortable city as out dialogue — will be the centerpiece of He also thanked The pavilion is seen through children’s include plenty of the third part, while the Expo 2010 orga- expected to be ready by eyes. computer-generated the last section will imagery and 4-D showcase how US Vice-premier urges Expo construction be stepped up effects, like vibrat- people have made ing seats, mist and their communities lightning, Greg healthier, more sus- hinese Vice Pre- aspects, the preparation currently the most ur- Lombardo, director tainable and cultur- mier Wang Qishan work for the Shanghai gent task is the construc- at BRC Imagination ally diversified. Cyesterday urged con- Expo has been going tion of facilities in the struction of exhibition smoothly as a whole. venues. prove service and facili- ods and bad weather. pavilions and facilities However, there are still “We should im- ties with stress on de- Offering the to be sped up in a “race challenges,” said tails to satisfy Shanghai largest-ever exhibiting against time,” with lit- Wang, also chief residents and both area of 5.28 sq. km in tle more than a month commissioner domestic and overseas the World Expo histo- left till the opening of with the event’s visitors,”said Wang. ry, a record 70 million the Shanghai World organizing com- In addition, visitors from home and Expo. mittee, in Beijing Wang urged mapping abroad are expected to “With the joint yesterday. out a plan to cope with attend the Expo from efforts from various Wang said peak attendance peri- May 1 to Oct. 31.

59 Fairs Ring East Rd, Beijing, China Beijing, Rd, East Ring accessories, accessories, etc Jiangnan Avenue, Nan’an District, Chongqing, Chongqing, District, 400060Nan’an Avenue, Jiangnan ture logistics equipment and technology, etc technology, and equipment logistics ture lary products. Etc products. lary ancil and equipment coating equipment, and terial Exhibition Center Exhibition Fax: Tel: Add: Exhibits: Venue: Date: Exhibition Equipment and Technology Mining Coal International (Nanchang) 2010 China Email: Fax: Tel: Add: Exhibits: Venue: Frequency: Date: Exhibition Industries Electroplating and International Surface Treatment, Coating 2010 11th The (Chongqing) China Email: Tel: Add: Exhibits: Venue: Date: Exhibition Industry Metallurgical International 2010 China Email: Fax: Tel: Add: Exhibits: Venue: Date: Fair Industry Meat International (Qingdao) 2010The China No.88 Xinzhou Road, Xihu District, Nanchang District, Xihu Road, Xinzhou No.88 Fuzhou Road, Qingdao, Shandong, China, China, Shandong, 266071 Qingdao, Road, Fuzhou (New Hall) (New equipment, rolling mill equipment, etc equipment, mill rolling equipment, China FairsChina &Expos 60 Agriculture, Fishery, Animal Husbandry Animal Fishery, Agriculture, Energy and resources, Mining Industry, Industry, Mining resources, and Energy Metallurgy, Welding, Electric Power, Electric Welding, Metallurgy, 86-23-86376748 86-10-8600388 86-532-85976636 86-791-6653098 86-791-6653383 86-23-62968444 86-532-85785101 F 3, CIEC Service Mansion, 6 North, 3rd 3rd North, 6 Mansion, Service CIEC 3, F Rm 8-7, iangnanmingzhu Building, No.27 No.27 Building, iangnanmingzhu 8-7, Rm Rm 702, Building 7-2, Fengyuan Jiahui, Jiahui, Fengyuan 7-2, Building 702, Rm Rm 902,Fulin Building, No.87 South South No.87 Building, 902,Fulin Rm May 14-May 16,2010 May 2010 15, 13-May May 1-May 2010 May 4, 11-May May 2010 13,

Nanchang International Exhibition Center Exhibition International Nanchang Center Convention International Qingdao Chongqing International Convention and and Convention International Chongqing China International Exhibition Center Center Exhibition International China [email protected] [email protected] [email protected] machinery and equipment, low tempera low equipment, and machinery surface treatment and finishing, raw ma coal production equipment, shearer and and shearer equipment, production coal Merallurgical raw material, smelting smelting material, raw Merallurgical Yearly m n m - - - bition Center bition Center forming machine tools, spare parts and auxiliary auxiliary and parts etc equipment, spare tools, machine forming District, D District, Web: Fax: Tel: Add: Exhibits: Venue: event: first the of Year Frequency: Date: Expo Manufacturing Equipment International (Hefei) China 2010 Central Email: Fax: Tel: Add: Exhibits: Venue: Date: Exhibition Industries Electroplating and Coating Treatment, Surface International Dalian 2010 5th The Date: Exhibition Equipment Industrial International Anhui 9th The cess, surface treatment, surface finishing, security, security, etc equipment, finishing, testing treatment, sewage surface protection, treatment, surface cess, Road, Hefei, Anhui, China, 230071 China, Anhui, Hefei, Road, 86-553-3621712 86-411-82310625 86-553-3653201 86-411-82310692 401, Building A, Meidiyangguang, 71 Jinzhai 71 Jinzhai Meidiyangguang, A, Building 401, Rm 1203, No.211 Youhao Road Zhongshan Zhongshan Road Youhao No.211 1203, Rm

May 5-May 6, 2010 6, 5-May May 14, 2010 12-May May May 7-May May 9, 2010 www.ccieme.com.c Dalian Xinghai Convention and Exhibition Exhibition and Convention Xinghai Dalian

Anhui International Convention and Exhi and Convention International Anhui [email protected] Machinery, Machine tools Machine Machinery, coating equipment and line, plating pro metal-cutting machine tools, metal metal tools, machine metal-cutting alian, Liaoning, 116001 Liaoning, alian, Yearly 2000 2000 n - - bition Center bition bition Center bition Center Exhibition and tion Ring East Rd, Beijing, China Beijing, Rd, East Ring corporate image display and operational on-site on-site operational etc and services, consulting display image corporate ronmental management, etc management, ronmental Road, Changsha, Hunan, China, 410016 China, Hunan, Changsha, First Road, Zhongyi Center, Exhibition and Convention Venue: Date: Exposition Casting International 2010 China Web: Fax: Tel: Add: Exhibits: Venue: Add: Exhibits: Venue: Date: Exhibition Industry Electronics (Wuhan)2010 7th International China Email: Fax: Tel: Add: Exhibits: Venue: Date: Exhibition Bike Electric Friendly Environment 2010 Hunan Email: Fax: Tel: Add: Exhibits: Venue: Date: 2010 EPTEE Email: Tel: Add: Exhibits: (New Hall) (New Road, Hefei, Anhui, China, 230071 China, Anhui, Hefei, Road, equipment, rolling mill equipment, etc equipment, mill rolling equipment, robot technology, etc technology, robot shan West Road, Shanghai, 200235 Shanghai, West Road, shan Environmental Protection and Water Water and Protection Environmental 86-553-3621712 86-731-2886968 86-21-54592323 86-10-8600388 86-553-3653201 86-731-2886968 86-21-54253480 401, Building A, Meidiyangguang, 71 Jinzhai 71 Jinzhai Meidiyangguang, A, Building 401, F 3, CIEC Service Mansion, 6 North, 3rd 3rd North, 6 Mansion, Service CIEC 3, F 1st, F Building 2, No.62 Hongshan Road, Road, Hongshan No.62 2, Building F 1st, 10A, Huading Building, No.2368 Zhong

F2, ChangshaF2,RedState International May 1-May 2010 May 4, May 15-May 17, 15-May May 2010 May, 2010 7, 5-May May 2010 www.ccieme.com.c [email protected] Anhui International Convention and Exhi and Convention International Anhui Wuhan International Convention & Exhi & Convention International Wuhan Conven International Star Red Changsha Center Expo International New Shanghai China International Exhibition Center Center Exhibition International China [email protected] [email protected] Electric vehicles, other vehicles, etc vehicles, other vehicles, Electric envi water, control, pollution air waste, industrial automation, electrical system, system, electrical automation, industrial 3G mobile communications promotion, promotion, communications mobile 3G Merallurgical raw material, smelting smelting material, raw Merallurgical Electronic Intelligence Processing Mould n n m - - - - - Shuiguo Lake, Wuchang, Wuhan, 430071 Venue: Qingdao International Convention Center Exhibits: photovoltaic production, etc Tel: 86-27-8782562 Exhibits: electrical components, integrated circuits, Add: 1008 Jimao Building, No.1525 Shanxi West Fax: 86-27-87278669 electrical materials, electrical and cemical products, Road, Shanghai, 200235 Email: [email protected] electrical tools, etc Tel: 86-21-64380781 Add: Rm 201 Huajia Building No.52 Shandong Fax: 86-21-64642653 The 2010 Suzhou Circuit Exhibition Rd, Qingdao, 266071 Tel: 86-532-85017066 Jewelry, Watches and Clocks, Glasses Date: May 12-May 14, 2010 Fax: 86-532-85833615 2010 3rd Tianjin International Jewelry Fair Venue: Suzhou International Expo Center Email: [email protected] Exhibits: manufacturing and design of various cir- Date: May 6-May 9, 2010 cuit board, etc Sound, Musical instruments, Lighting Venue: Tianjin International Exhibition Center Add: Rm 1005, West Buidling, Jinyulan Square, The 2nd China (Xiamen) International Exhibits: diamonds and precious stones, etc No.1, Dapu Road, Shanghai, China, 200023 Vision Expo Add: No.32, Youyi Road, Hexi District, Tianjin Tel: 86-21-6304519 City, China, 300461 Fax: 86-21-64181136 Date: May 9-May 11, 2010 Tel: 86-22-83711728 Venue: Xiamen International Conference & Exhi- Fax: 86-22-83713578 2010 Guangzhou International Machine Tool bition Center Email: [email protected] Exhibition Add: 19E Pacific Plaza South Tower, No.327 Jiahe Road, Xiamen City Medical Care, Health Care Date: May 13-May 15, 2010 Tel: 86-592-5078295 China West (Nanjing) Medical Equipment Venue: Guangzhou International Convention and Fax: 86-592-5078149 Exhibition 2010 Exhibition Center Email: [email protected] Add: Rm 1006, Times Square West Wing, No.28 Date: May 17-May 19, 2010 Tianhe North Road, Tianhe District, Guangzhou City 2010 The 5th Qingdao International LED Venue: Nanchang International Exhibition Center Tel: 86-20-38865988 Exhibition Exhibits: diagnostic equipment, etc Fax: 86-20-38861722 Add: Rm 702, Building 7-2, Fengyuan Jiahui, Date: May 11-May 13, 2010 No.88 Xinzhou Road, Xihu District, Nanchang 2010 Dalian International Industry Expo Venue: Qingdao International Convention Center Tel: 86-791-6653098 Exhibits: LED lightings, LED display and sup- Fax: 86-791-6653383 Date: May 12-May 14, 2010 plies, LED traffic signs and plates, etc Web: www.cwmee.com Venue: Dalian Xinghai Convention and Exhibition Add: Rm 201, Huajia Building, No.52, Shandong Center Rd, Qingdao, China, 266071 Hotel, Catering, Tourism Exhibits: automation instrumentation and appara- Fax: 86-532-85833615 The 2nd China (Shenzhen) International tus, etc Email: [email protected] Buddhist Items & Crafts Fair Tel: 86-411-82310693 Fax: 86-411-82300692 The 4th Asia (Dongguan) International Date: May 1-May 4, 2010 Email: [email protected] Laser Procession Equipment Exhibition and Venue: Shenzhen Convention & Exhibition Center Technology Application Summit Exhibits: Buddha Figures, insences, buddhist The 19th South China (Dongguan) lamps, etc International Electronic Manufacture Date: May 14-May 16, 2010 Add: 11A Shuiping Building, Xinheziyou Plaza, Purchase Exhibition Frequency: Yearly No.2088 Nanhai Av.Nanshan Dist, Shenzhen, Year of the first event: 1998 China, 518054 Date: May 14-May 16, 2010 Venue: Guangdong Modern International Exhibi- Tel: 86-755-86293625 Venue: Guangdong Modern International Exhibi- tion Center Fax: 86-755-82829081 tion Center Exhibits: laser processing equipment and technol- Exhibits: Manufacturing equipment, etc ogy, etc The 5th Beijing International Swimming Pool Add: 702, Liyinghuating Exhibition Times, 11 Tel: 86-577-25911719 and Bath SPA Exhibition Yiying Street, Guangdong, China, 510310 Fax: 86-577-8212916 Tel: 86-20-3405612 Web: www.laserfair.cn Date: May 7-May 9, 2010 Fax: 86-769-22384798 Frequency: Yearly Wedding Dress, Photography Venue: China International Exhibition Center 2010 South China International Instruments SNEC The 4th International Photovol-taic Exhibits: swimming pool hot spring, SPA water and Controls Exhibition Power Generation Conference and (Shanghai) treatment, bath, hot water and water treatment, etc Exhibition Tel: 86-10-8586985 Date: May 14-May 16, 2010 Fax: 86-10-85862040 Venue: Guangdong Modern International Exhibi- Date: May 5-May 7, 2010 Email: [email protected] Venue: Shanghai New International Expo Center tion Center Packaging, Paper, Printing and Exhibits: electronic measuring insruments, communication test equipment, etc publication Tel: 86-769-22036359 2010 Macao International Printing Supplies Fax: 86-769-22036362 Fair Web: www.scef.com.cn Email:[email protected] Date: May 13-May 14, 2010 Venue: The Venetian Macao Resort Hotel Electrical Apparatus, Heating, Air- Exhibits: ink cartridges, toner cartridges, ink, conditioning toner, ribbons and other printing supplies, etc 2010 The 9th Qingdao East China Add: 18A, East Building, Xin’an Mansion, International Electronic Industry No.200, Zhenning Raod, Shanghai Manufacturing Exhibition Tel: 86-21-62895385 Fax: 86-21-62472950 Date: May 11-May 13, 2010 Email: [email protected] 61 Fairs Road, Fuzhou, Fujian, China, 350003 China, Fujian, Fuzhou, Road, bition Center bition Road, Hefei, Anhui, China, 230061 China, Anhui, Hefei, Road, tal products, etc products, tal digi watches, and clocks suitcase, shoes, furniture, Henan, China, 450003 China, Henan, Tel: Venue: Date: Exhibition Products and Lifestyle Loftiness International 2010 China Web: Fax: Tel: Add: Exhibits: Venue: Frequency: Date: Trade Fair Commodity Fujian 2010 China Web: Fax: Tel: Add: Venue: Date: Exhibition Venture and Franchise (Nanjing) 2010 China Email: Fax: Tel: Add: Venue: Date: Exposition Finance International 2010 Henan Email: Web: Fax: Tel: Add: Venue: event: first the of Year Frequency: Date: Expo Trade and Investment 2010 China Anhui Exhibition Center Exhibition 62 Commercial Trade, Chain operation, operation, Trade, Chain Commercial 86-10-83130915 86-591-28309650 86-531-85827222 86-371-63576588 86-553-2831518 86-591-28309638 86-531-85827333 86-371-63576816 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China International Exhibition Center Exhibition International China Center Exhibition Fuzhou Caenter Exhibition International Nanjing Exhi and Convention International Anhui Zhengzhou International Conference & Conference International Zhengzhou [email protected] [email protected] Agency, Import and export export and Import Agency, import commodities, porcelain, resin,toy, resin,toy, porcelain, commodities, import Entertainment, Leisure Entertainment, Yearly Yearly m 2005 m m n n - - Convention and Exhibition Center Exhibition and Convention Caochangmen Rd, Nanjing Rd, Caochangmen and Exhibition Center Exhibition and genshang St, Chengdu St, genshang Rd, Qingdao, China, 266071 China, Qingdao, Rd, No3966 2 Circle Rd East, Jinan City Jinan East, Rd 2Circle No3966 Tel: Venue: Frequency: Date: MachineryConstruction and Architecture System, Building Materials, Building for Exhibition International 15th China The Tel: Add: Exhibits: Venue: Date: Fair Product Technology Saving Energy Construction International Jiangsu 2010 3rd The Web: Fax: Email: Fax: Add: Venue: Date: Exhibition Illuminating Outdoor and Lamps Garden Lamps, Street International Qingdao 2010 5th The Construction, City planning, Decorations Tel: Add: Venue: Date: Trade Fair Estate Real Chengdu 35th The Email: Fax: Tel: Add: Exhibits: Venue: Date: Fair Equipment Hospitality International (Shandong) 2010 China Email: Fax: Tel: Add: Exhibits: Venue: Date: Exhibition Collection Art International 2010 Tianjin 3rd traditional sculptures, stones, etc stones, sculptures, traditional pipe fittings, pipes, etc pipes, fittings, pipe tion materials & equipment, etc &equipment, materials tion insula heat energy-saving system, preservation heat City, China, 300200 China, City, 86-28-86241699 86-531-8353222 86-22-83711728 86-25-66622109 86-10-89660868 86-532-85833615 86-531-83532333 86-22-83713578 86-10-89660868 Rm 201, Huajia Building, No.52, Shandong Shandong No.52, Building, Huajia 201, Rm Rm 1104, Block B, E Rd International Plaza, Plaza, International Rd E B, Block 1104, Rm Construction building, No,78, Dongchen No,78, building, Construction No.32 Youyi Road, Hexi District, Tianjin Tianjin District, Hexi Road, Youyi No.32

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Nanjing International Expo Center Expo International Nanjing Center Convention National China Center Convention International Qingdao Chengdu Century City New International International New City Century Chengdu Center Exhibition International Tianjin Jinan Shungeng International Convention International Shungeng Jinan [email protected] [email protected] [email protected] a variety of metals and non-metallic pipe, pipe, non-metallic and of metals avariety fine art, ceramic art, classical furniture, furniture, classical art, ceramic art, fine energy-saving building, green building, building, green building, energy-saving Yearly Real Estate Real n m m m - - Caochangmen Rd, Nanjing Rd, Caochangmen and leisure goods, etc goods, leisure and ing equipment, etc condition equipment, ing air and refrigeration for equipment and District, Shenzhe, Guangdong, China, 518040 China, Guangdong, Shenzhe, District, 200333 China, hai Exhibits: Venue: Frequency: Date: Fari Technology Ventilation and Condition Air Refrigeration, International 2010The China Email: Fax: Tel: Add: Venue: Date: Exhibition (Nanjing) &Facilities Design Landscape Garden, International China 3rd The Email: Fax: Date: Shipbuilding Fair & Port Marine, International China Fax: Tel: Add: Exhibits: Venue: Date: Expo Technology and Equipment Logistic International 2010 Shenzhen Email: Web: Fax: Tel: Add: Exhibits: Venue: Date: Exhibition Bicycle International China 20th The Email: Fax: Tel: Add: Venue: Date: Expo Outdoor (Xi’an)2010 China International Fax: Tel: &Exhibition Center &Exhibition Chang’an Road, Xi’an, Shaanxi, 710061 710061 Shaanxi, Xi’an, Road, Chang’an Center Furniture, Household Decorations, 86-25-66622109 86-755-8358135 86-21-32513000 86-29-85490032 86-10-84600666 Transportation, Logistics, Storage Transportation, Logistics, 86-25-66622126 86-25-66622126 86-755-83581307 86-21-32513220 86-29-85369259 86-10-84600669 Floor 3 Fu’an Building Chegongmiao, Futian Futian Chegongmiao, Building Fu’an 3 Floor Shang Road, ZhengbeiNo,915 903, Room

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China International Exhibition Center Exhibition International China Center Exhibition International Nanjing Shanghai New International Expo Center Expo International New Shanghai Xi’an Qujiang International Conference Conference International Qujiang Xi’an Shenzhen Convention and Exhibition Exhibition and Convention Shenzhen [email protected] [email protected] [email protected] [email protected] Storage technology and logistic system, etc system, logistic and technology Storage bicycle parts, related publications, sports sports publications, related parts, bicycle equipment, installment material, tools tools material, installment equipment, Yearly m m m m m - - Venue: Nanjing International Expo Center Frequency: Yearly Exhibits: gifts and premium, art crafts, electronic Exhibits: shipbuilding, ship fitting and equipment, etc Venue: Nanjing International Exhibition Center products, company gifts, etc Add: Rm 1504, No.22 Jingbian Road, Shanghai Add: 18E, Jinlun Building, No.108 Hanzhong Rd, Add: 6th Floor, No.633, Pushen Road, Shanghai, Tel: 86-21-33190756 Gulou Dist, Nanjing, 210029 China, 201114 Fax: 86-21-61490097 Tel: 86-25-84714021 Tel: 86-21-34504155 Email: [email protected] Fax: 86-25-84714041 Fax: 86-21-51069283 Email: [email protected] 2010 China Heilongjiang International Communication Engineering Technical China International Defence Electronics Equipment Exhibition and Road Traffic Exhibition Security, Intelligent Traffic, Parking Equipment Exhibition Date: May 12-May 14, 2010 Frequency: Biyearly Date: May 11-May 13, 2010 Year of the first event: 1998 Venue: Harbin International Convention and Ex- Venue: Beijing Exhibition Center hibition Center Exhibits: computer information security systems, Exhibits: traffic security, traffic management,- in radar systems, communication systems and prod- telligent traffic, parking equipment, etc ucts, etc Add: Rm 805, Huanghe Building, No.9 Huanghe Add: electronics building, A23, Fuxing Road, Bei- Road, Nanang, Harbin, Heilongjiang, China, jing, China, 100036 150090 Tel: 86-10-68296457 2010 Macao International Consumer Goods Tel: 86-451-82388901 Fax: 86-10-6829451 Fair Fax: 86-451-82388903 Web: www.cidexshow.com Email: [email protected] Date: April 30-May 2, 2010 Food and Additives, Beverage, Drinks, Venue: The Venetian Macao Resort Hotel Seasonings, Dairy Products 2010 The 11th Hunan International Exhibits: gifts,. Household items, jewelry, etc Industrial Automation & Instruments 2010 The 2nd China Zhengzhou Baking Add: Rm 506, Hongta Building, No.244, Shuiwan Exhibitions Industry Exhibition Road, Zhuhai Tel: 86-756-3362861 Date: May 18-May 20, 2010 Date: April 28-April 30, 2010 Fax: 86-756-3332863 Venue: Hunan International Convention & Exhi- Venue: Zhongyuan International Exhibition Center Email: [email protected] bition Center Add: Rm 408, Hezhong Business Center, 37 Jingqi Exhibits: Industrial instrumentation, industrial Road, Zhengzhou, 450003 The 12th Beijing International Toys & complete safety system, monitoring products, etc Tel: 86-371-63697930 Preschool Tools Exhibition Add: Rm 1904, Hunan Fortune Center, No.68 Fax: 86-371-63923100 Furongzhong Rd, Section One, Changsha, China Date: May 15-May 17, 2010 Tel: 86-731-82836020 2010 The 4th Zhuhai Tea & Tea Culture Frequency: Yearly Fax: 86-731-82836036 Expo Venue: Exhibition Hall of China World Trade Center Textile and Clothing Date: May 1-May 4, 2010 Exhibits: Toys, preschool tools, kindergarden 2010 Wenzhou International Luxury Venue: Zhuhai Stadium equipment, etc Exposition Exhibits: Green tea, black tea, health, etc Add: Exhibition Department of China World Add: Rm 1503, Building Two, Nancheng Min- Trade Center, No.1, Jianguomenwai Street, Beijing, Date: April 24-April 26, 2010 gyuan Mansion, West Road, Hongfu Avenue, China, 100004 Venue: Wenzhou International Exhibition Center Dongguan, Guangdong, China Tel: 86-10-6505019 Add: 6F, Jinyu Business Building, 88 Wenzhou Tel: 86-769-21684608 Fax: 86-10-65053260 Avenue, Wenzhouo, Zhejiang, China, 325000 Fax: 86-769-21684218 Web: www.beijingte.com Tel: 86-577-86001786 Web: www.szslzl.cn Fax: 86-577-8600876 Email: [email protected] 2010 China (Xiamen) Baby Supplies Expo Web: www.luxury8888.com Email: [email protected] 2010 The 6th China International Foodstuff Date: May 21-May 23, 2010 (Guangzhou) Exposition Venue: Xiamen International Conference and Ex- The 16th Guangzhou (Jinhan) Garment and hibition Center Fashion Exhibition Date: May 13-May 15, 2010 Exhibits: infant and young child feeding, breast- Venue: Guangzhou International Convention & feeding suppliers, diapers, infant and early child- Date: May 1-May 3, 2010 Exhibition Center hood development aids, baby souvenirs, baby elec- Venue: Poly World Trade Center Exhibits: wine show, leisure food show, etc tronic products, etc Exhibits: fashion, garment, etc Add: 6F, No 4 International Friendship Garden, Tel: 86-592-5886918 Add: 19F, North Block, Poly International Plaza, No.2 Zuojiazhuang A, Chaoyang District, Beijing, Fax: 86-582-5886918 No.688, Yuejiang Mid Road, Haizhu District, China, 100028 Email: [email protected] Guangzhou, China, 510308 Tel: 86-10-81973419 Tel: 86-20-89899606 Fax: 86-10-65843381 Beauty and Cosmetics Fax: 86-20-89899111 Web: www.interfoodexpo.com 2010 17th Jinan Spring Beauty Fair Web: fair.tradepolywtc.com Email: [email protected] Toys, Gifts and Craftwork Date: April 28-April 30, 2010 Hong Kong Gifts&Premium Fair 2010 Venue: Jinan Shungeng International Convention Public Security and Fire Control and Exhibition Center Nanjing Public Security Defensive Products Date: April 27-April 30, 2010 Exhibits: franchise business, etc Exhibition 2010 Frequency: yearly Add: 28 Shungeng Road, Jinan, Shandong, China, Venue: Hong Kong Convention and Exhibition 250000 Date: April 27-April 29, 2010 Center Tel: 86-531-82376167

63 FOCUS ------65 DigitalJournal. Let’s Blow Paris “I watched 5 non-stop , declaring daringly, “Paris pressed Qing, Wang president Chinaof Association. Fashion ‘low-carbon’ are the fresh con ceptions in this session,” ex “What’s more, keywords‘environmental as friendly’ and style of the modern city office. the sharp and dress-to-impress fabulous shows from Sunday princess or night-club queen, to “What the Chinese have done Of the 25 brands shown in the the light and floaty dresses for a , in his article titled enormous range of creations, from cess in post-crisis era. with China Fashion Week 2010 takeis to the complexity, and something turnworkable. The Chinese it have into used exceptionally good, cost-effective piece work and cloth production meth ods to achieve extremely ornate designs. Cuts, weaves, and other fundamentals are done with a truly cal,critical, zeal. Chinapracti is now provingdesign, as well it as make, canfashion, and do it with good production models,” Paul Wallis, an independent writer wrote so in his contribution for com ally domestic brands, and mainly from Shanghai, Guangdong, Beijing, and Hong Kong. Each collection offered an tired. I felt never but afternoon night, to have to admit that I’m fully addicted to the beautiful bohemian style, the shinny head-turning outfits, and the ridiculous eye-catching shoes now. It was a glori improve their competitiveness. Design and innovation become the key to suc out of Water the hasnow a real competitor.” Fashion Week, most of them are actu - , hina - - - -

By Yang Wei By Yang esign in C esign D

China Fashion Week A/W 2010-2011 Collection last

Paris’ competitor ing from March 24th to March 30th, witnessed approximately 50 events including fashion shows, professional contests, con ference and forum in Beijing. During feast,this 2000one-week fashionpieces of design by designers-to-be 25 and graduatesbrands, from 5 colleges,20 were showed designers,in 101 26 shows and 3 contests. China Fashion Week is the most in fluential fashion cradle and vane inChina. Brands and design ers hold fashion shows to lead the market, promote images and ion Week, American innovations and tastes are more and more more and more are tastes and innovations American Week, ion industry. 13-year-old Can fashion international the in featured one lucky next the be Week Fashion China tract attention from French fashion fashion from French attention tract II, workers when War World during industry unable were fashion the in For shows. the see Paris to to travel to were America in designers centuries, for French the on reliant be to thought Fash York by New created hit big the However,since inspiration. In 1943, when the first New York York the when In 1943, firstNew was held, Americans Week Fashion runway the in the down strutting dis to purpose: main one with were Design for China for Design OCUS F ous combination of fabrics, textures Weeks, the Chinese Fashion Week Colleges and universities also and colours,” cried an average audience shoulders an important task for seek- choose China Fashion Week as a win- who claimed it was first time for her to ing and also educating talents in the dow to demonstrate education achieve- watch fashion show lively. industry, by the way of various compe- ments and to promote communication, Jean-Pierre MOCHO, president titions and also masterpiece shows for hoping for its optimum effect on gradu- of Federation Francaise du Pret a Porter Chinese students in domestic profes- ates recommendation, and career devel- Feminin, told China’s Foreign Trade, “I’ve sional university. opment. During the week, Academy just participated Paris Fashion Week “I thought the designs for this of Arts & Design, Tsinghua University earlier this month, and now I’m here year would be a little bit immature, but together with Konkuk University and for the Chinese Fashion Week, which I am really surprised to see that many Kei Myung University, Beijing Insti- impressed me so much. I’m so surprised of them are quite developed. The ideas tute of Fashion Technology together and also pleased that fashion industry in and materials for the designs are great with Taiwan Shih Chien University China is making such big progress.” as well,” Ma Yanli, a veteran Chinese presented the freshest creation of their Design in China fashion designers said while watching graduates. the International Young Fashion De- The Fashion Week attracted stu- Different from other Fashion signer Competition during the Week. dents on campus to peep their future

66 dream career too. “We caught the of overseas education train from Dalian, Liaoning province, or experience. And Links to Beijing for a whole night, just for a in fact the history for glance for the show,” a small group of Chinese Brand to enter A fashion week is a fashion industry students from Dalian Art College were Paris Fashion Week is event, which allows fashion designers, brands thrilled by buzz and said. quite young. It was just or “houses” to display their latest collections “The vital step for Chinese brands October of 2006 that in runway shows and buyers to take a look at to walk into international market is to the Chinese designer the latest trends. Most importantly, it lets the showcase the Chinese Designers Brand,” Xie Feng, bringing his industry know what’s “in” and what’s “out” Su Baoyan, vice president of China brand JEFEN, held a for the season. January through April design- Fashion Association, pointed out. special runway in the ers showcase their autumn and winter collec- In fact, the concern may last Paris Fashion Week for tions and September through November the longer and more efforts in need for the first time. (Actually, spring/summer collections are shown. The the future. For the 20 designers in Xie came back to Chi- schedule begins with New York, followed by the Fashion Week, 16 of them are nese Fashion Week this London, with the third major fashion week in Chinese, who also have a background session.) Milan, and ending the events in Paris. These Design for China four cities are the traditional “big four” fashion weeks that are followed by new emerging According to fashion weeks globally. China Textile Industry Established in 1997, China Fashion Association, the textile Week has already presented 540 fashion export in 2009 reached shows of more than 230 designers and 280 171.3 billion dollar, 900 brands from China (Hong Kong, Macau, million dollar less than Taiwan included), Japan, Korea, Singapore, that of the last year. And France, Italy, USA, Russia, and UK. Through it is also predicted by efforts and improvements of 13 years, China experts that the textile Fashion Week has built itself into a profes- export in 2010 will be sional service platform for fashion trends, 10 percent decrease than design innovations and brand images. the previous year. “Chi- nese textile and costume industry in general remains in the original equipment manufacturer phase for which means more research, creation, world costume giants,” said Zhao Jilai, and inspiration. director of Hangzhou Municipal Eco- “Whilst unique and expensive nomic Committee. haute-couture is the dream of many However, China has a large popu- young women, the reality is that they lation of nearly 1.4 billion people, no will buy and wear clothes that are safe, bigger market as a country for textile economical and available. This means industry in the world. China’s consum- clothes they can wear often, suitable ing power grows each year, and now for everyday mix-n-match flexibility. it makes up nearly 10 percent of the But fashion isn’t about practicality, it is global US$206 billion luxury-goods in- about creativity; showing what is possi- dustry, only behind U.S., Europe, and ble and leading a direction to the high- Japan. Facing the shrinking demand street,” said a British expat in Shanghai from the overseas market, it’s an oppor- China, raising another question for the tune moment for Chinese enterprises to fashion elites group sitting behind the swift themselves from export-oriented catwalk: Can Chinese designers con- to domestic demands-oriented. tribute for average street outfit, rather “Chinese women follow trends than dreaming to be reserved in the just as closely as women in New York museum? or Tokyo,” said Cao Weiming, man- Chinese young designers are like aging director of Conde Nast China, the cat-walking models in extremely which published Vogue China five years high heels on the runway, confident but ago. Chinese fashion taste differs from still cautious required to pose them- region to region. To catch the eyeballs selves beautifully and maturely before of every Chinese won’t be an easy task, the overwhelming limelight.

67 List upply info for perfection; The enterprise product devotes to the item strives for new; the quality asks the essence, the cost to strive 2010 China Market Suppliersfor lowly, the benef it strives for high. MinDong ShengYuan Electromechani- The company insists taking the good faith cal Co., Ltd as the principle, makes the enterprise the high quality brand. Greeting the challenge Jinjiang Xinxing Shoes Co., Ltd Company Profile: It is located in famous of the new century and honestly invites the China MinDong Engine City-the city domestic and foreign merchants, the union Company Profile: JinJiang XinXing Shoes zone of Fu’an Fujian. Its traffic is very con- development, hand in hand will create Co., Ltd is a private enterprise and manu- venient, and environment is so beautiful. happy tomorrow. 2 Contact Person: facturer which was established in 1996, Our company occupies 3600m with abun- Frank Tel: which covers an area of approximately 2,000 dant strength and skill base. We produce +86-739-7223151 Fax: square meters and has more than 500 skill- all kinds of generators, electromotor, SY +86-739-7224389 Post Code: ful employees. We are specialized in high series gasoline gene-sets and pump pro- 424322 Email: quality shoes for ten years. Company is a fessionally. Our products move off in the [email protected] Website: vigorous, youthful, united group who works national market and export to the interna- www.hnrydk.com together and knows lot about management tional market, and trusted by the customer. and technology. “roller shoes” (single wheel, It is a modern enterprise with generator, mo- China Golden Eagle Group Co., Ltd double wheels and retractable wheel with a tors and electric pumps as its main products, Company Profile: button) “sports shoes” “children shoes” and and the establishment of modern enterprise China Golden Eagle “leisure shoes” are our leading products. system as its goal. It strictly carries out Group Co., Ltd being one of the leading We also accept OEM orders based on your ISO9001-2000 management system and manufactures of hardware in the world is request strictly. tries to create first -class product bands. It a market-oriented and engineering-driven We wholeheartedly supply custom- has strong technical forces, and its products company. Whose products are mainly ex- ers with good quality, favorable price, fast include 20 series and regions as Southeast ported to Asia, South America, Europe, delivery and good service of all products. 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We are not afraid to compare our land, Slovakia, Thailand, Turkey, Venezuela, products with others, and very sincerely Company Profile: Hunan Ren Yuan Corp Ukraine, Uruguay, Spain, Greece, Hong improve our products till meet your request. industry group is tokes the agriculture, Kong, Singapore, New Zealand, Hungary, We are not the best one, but we dedicate to the forest and the minerals industry as the Iraq, Iran, Israel, Italy, India, United King- be better one Based on the business tenet of foundation, it is a stock enterprise, whose dom, Chile and so on. The annual turnover “Good Service, Good Quality, and Good production and investment development is reaches to about USD 3,050,000 every year. Profit”. one body .It has 11 subordinate product en- The Company covers an area of If you are interested in any of our terprise, which mainly produces the Daily 60.000 square meters, and has a dedicated items, please don’t hesitate to contact us for products, Home products, kitchen & toilet team, which includes 85 development more information. We are willing to build products, Handicraft Decoration, the every- engineers, production specialists, quality a solid business relationship with your firm day use sundries, the festive present, Solar control engineers, and 500 skilled workers. on the basis of equality and mutual benefit. lights, the Canned Foods, the construction As a professional Hardware manufacturer, We are looking forward to cooperating template, the electrolysis metal manganese its main production is as follow: ATV, dirt with you in the future. and so on, the many varieties specification bike, pocket bike, go-carts, sport products, Contact Person: Jun Chen product, which are sells to European and power tools, and leisure goods. Tel: +86-0595-22929137 American, the Southeast Asia country and The company has passed ISO 9001 Fax: +86-0595-85986903 the area, and have been received high praise quality system certifications. 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68 tem throughout all stages of production, we commerce volume could reach to 90 Mil- Contact Person: Jun Chen are able to guarantee all customer satisfac- lion American dollars and the products Tel: +86-0595-22929137 tion and meeting the market need. are exported to more than 50 countries. Fax: +86-0595-85986903 We are committed to persistently Company has branches and offices not only Post Code: 362200 develop, manufacture novel-designed and in inland China, as Beijing, Guangzhou, Email: [email protected] high quality hardware, and most impor- Suifenghe, Manzhouli, Wengzhou and so Website: www.xxhbx.cn tantly with affordable price, to satisfy its on but also in abroad, such as Russia, Kir- customers worldwide. Our company is your ghizstan, Azerbaijan and Australia. Our Fuzhou Changhua Power machinery Co. Ltd reliable partner in the hardware world. company sincerely welcome the friends both Contact Person: Colin Lang home and abroad to consult with us and we Company Profile: We are professional Tel: +86-579-87136658 will provide you warmest services. electric machinery manufacturer in china, Fax: +86-579-87139958 Contact Person: Li ming which specializes in producing diesel and Post Code: 321300 Tel: +86-991-8857706 6118770 gasoline engine, diesel and gasoline gen- Email: [email protected] Fax: +86-0991-6118239 erator, as well as diesel and gasoline water Website: www.cnge.cc Post Code: 830000 pump. Our company has obtained ISO9001 Email: [email protected] certification and Chinese national CCC Website: Gorobike Carbon Composite Industrial www.matour.cn certification; most of our products now have Co., Ltd passed CE certification. Our products have Jinjiang Xinxing Shoes Co., Ltd been exported to more than 30 countries Company Profile: Gorobike Carbon and regions, mainly in Europe, Southeast Composite Industrial Co., Ltd is a top car- Company Profile: JinJiang XinXing Shoes of Asia, America and Middle East. bon fiber bike manufacture, which gathers Co., Ltd is a private enterprise and manu- Contact Person: Kate research, production and sales as a whole. facturer which was established in 1996, Tel: +86-591-88071392 Our company provides carbon bicycle frames which covers an area of approximately 2,000 Fax: +86-591-83845608 (MTB and road track, TT), forks, rims square meters and has more than 500 skill- Post Code: 350001 ,handles ,saddles, endbars, stems, and so on. ful employees. We are specialized in high Email: [email protected] Merits of our products: No.1—safety: quality shoes for ten years. Company is a Website: www.changhuapower.com smoothness, no inner wrinkle of carbon vigorous, youthful, united group who works fibre. Wrinkle is fatal to bicycle’s rigidity. together and knows lot about management Xiamen China-Commercial Trade Im- NO.2—Lighter weight. NO.3—front tri- and technology. “roller shoes” (single wheel, port & Export Co., Ltd angle moulded in one time, less agglutina- double wheels and retractable wheel with a tion, more powerful. NO.4—agglutination button) “sports shoes” “children shoes” and Company Profile: We manufacture and position is shaped in moulding time, not “leisure shoes” are our leading products. supply tents, tent, camping tents, outdoor shaped by machine work, this way can avoid We also accept OEM orders based on your tents, dome tents, family tents, cabin tents, breaking the carbon fibre. NO.5—stairway request strictly. bungalow tents, beach tents, canopy tents, agglutination, to make agglutination sur- We wholeheartedly supply custom- truck tents, lover tents, 2 persons tents, 3 face larger. NO.6—distribute joint of fibre ers with good quality, favorable price, fast persons tents, 4 persons tents, 5 persons in average to enhance intensity by avoiding delivery and good service of all products. tents, 6 persons tents, 7 persons tents,8 per- stress concentration. NO.7—reasonable price All of our products are popular among sons tents, 9 persons tents, 10 persons tents, Please contact us freely and we will help your 20 countries and regions, such as Europe, 11 persons tents, 12 persons tents, 4 seasons business a lot! United State, North America Japan, Korea tents, 3 seasons tents, trailer tent, army tent, Contact Person: Stephen Cai and Australia etc. our factory has attained military wall tents, round military tent, Tel: +86-13616018650 ISO9002 certification and roller shoes have hunting tents, wedge tents, army surplus Fax: +86-592-3868804 passed the CE certification. tents, hike tents, fishing tents, awnings tents, Post Code: 361022 We guarantee our commitment to the tourist tents, festival tents, party tents, can- Email: [email protected] supply of excellent products and good servic- vas tents, mountain tents, waterproof tents, Website: www.gotobike.com.cn es. We are not afraid to compare our prod- picnic tents, garden tents, pop-up tents, two ucts with others, and very sincerely improve second tents, Tipi tents, kid tents, roof top China Xinjiang Bozhou Middle Asia our products till meet your request. We are tents, circus tents, Lightweight tents, Cara- Travel & Trade Co., Ltd not the best one, but we dedicate to be better van awnings, 3 rooms tents, 2 doors tents one Based on the business tenet of “Good Contact Person: Mr.Sassoon Sun Company Profile: China Xinjiang Bozhou Service, Good Quality, and Good Profit”. Tel: +86-592-505795 Middle Asia Travel & Trade Co., Ltd. If you are interested in any of our items, Fax: +86-592-505795 established in 2000.The company deal please don’t hesitate to contact us for more in- Post Code: 361012 with the process and export of Christ- formation. We are willing to build a solid busi- Email: [email protected] mas trees and arts Integrated import/ ness relationship with your firm on the basis of Website: www.38370.tradebig.com export trade freight agent and tourism. equality and mutual benefit. We are looking The company annual import and export forward to cooperating with you in the future. (Source: chinamarket. com. cn)