MARSEILLE Cushman & Wakefield Global Cities Retail Guide
Cushman & Wakefield | Marseille | 2019 0 Marseille is France’s third largest metropolitan area, its largest commercial port and one of the largest cities on the Mediterranean coast. The city centre’s prime retail area hosts a wide range of national and international mass- market retailers concentrated on Rue de Rome and Rue Saint-Ferréol, while Rue de Paradis and Rue Grignan are the focus for upmarket brands. However, compared to other regional cities, Marseille city centre’s retail area is quite weak, notably due to a very strong level of activity in the outskirts which boast several highly accessible major retail hubs including Grand Littoral, one of the five largest French shopping centres, or Plan de Campagne, one of the most important retail peripheral areas in the region. Over the past few years, national and local authorities have launched an ambitious urban redevelopment plan called Euromediterranée, a new residential, office, leisure and retail area expected to improve Marseille’s image and increase its attractiveness in Southern Europe. This urban development programme has already transformed the western part of the city with new shopping areas including high quality supply (such as Les Terrasses du Port shopping centre, opened in 2014). MARSEILLE In addition, Marseille was selected as the European Capital of Culture in 2013. The city has used this status to launch a regeneration process which has been successful and still OVERVIEW attracts 5 million annual tourists. The redevelopment of the Vieux Port and the opening of the MuCEM have also greatly contributed to the improvement of the city’s appeal.
Cushman & Wakefield | Marseille | 2019 1 MARSEILLE KEY RETAIL STREETS & AREAS
RUE PARADIS RUE SAINT FERREOL
Perpendicular to the Port and parallel to Rue Saint- Perpendicular to the Port and parallel to Rue Paradis, Rue Ferréol, Rue Paradis is one of Marseille’s longest retail Saint-Ferréol is mostly pedestrian and home to French thoroughfares. The street hosts a wide range of activities and international mass market retailers including Mango, including home furnishing and restaurants. Mid-range Zara, Etam, H&M, Sephora or Jennyfer. The former retailers are mainly to be found between Rue Saint-Saens Galeries Lafayette building will soon host “The Babel and Place Estrangin Pastre. Rue Paradis is also home to Community”, a mixed use area including offices, co- some upper-end retailers including Kenzo, Lancel and working spaces, residential, retail and food and beverage Montblanc. offer.
RUE DE LA REPUBLIQUE RUE GRIGNAN
Part of the Euromediterranée urban redevelopment Perpendicular to Rue de Paradis and Rue Saint-Ferréol, project, Rue de la République is now searching for a new Rue Grignan is the focus for upmarket and luxury brands positioning due to increased competition from shopping such as Cartier, Louis Vuitton and Hermès. centres located in the city centre. Rue de la République is still a strategic link between Les Terrasses du Port and Marseille city centre’s prime retail area.
Other areas are home to low to middle-range retailers such as Rue de Rome (now served by the Tram line 3 as well as the two subway lines) or La Canebière, one of the most famous streets of Marseille attracting both local shoppers and tourists. Perpendicular to Rue Saint-Ferréol and Rue Paradis, is Rue Francis Davso, which is home to several children’s clothing brands and has attracted several international retailers including COS or Zara Home.
Cushman & Wakefield | Marseille | 2019 2 MARSEILLE MARKET OVERVIEW
KEY AREAS / TYPICAL RENT RANGE STREETS/ CONSUMER NEW FOR 200 SQM UNIT OF UNIT MAJOR RETAILERS PRESENT SHOPPING PROFILE ENTRANTS INC. KEY MONEY SIZES CENTRES (€/SQM/YEAR) (SQM)
Local shoppers/ mass Claudie Pierlot, Edji, Eric Bompard, Hugo Boss, Kenzo, Lancel, The Maison 123, Rue Paradis market to upper-range 1,000-1,400 Up to 200 Kooples, Longchamp, Lacoste, Maisons du Monde, Madura, Sandro, Zayn, Coeur retailers
Local shoppers/ upper- Ba&sh, Cartier, Comptoir des Cotonniers, Cotélac, Diesel, Louis Rue Grignan Hugo Boss 1,600-1,800 Up to 400 range to luxury retailers Vuitton, Maje, Montblanc, Guess, Hermès, Sandro
Local shoppers/ mass- market retailers (the H&M, Sephora, Celio, Foot Locker, Mango, Minelli, Zara, Swarovski, Rue Saint-Ferréol Avril, Etam 1,200-1,600 Up to 1,500 city’s largest pedestrian Kookai, Levi’s, Pimikie, street)
Aisance, Biguine, Local shoppers/ mass- Jules, Claudia.N, Jade Touch, Leonidas, Mc Donald’s,Monop, La cinquieme, Rue de la République 400-800 Up to 800 market Sephora, Starbucks, Sneakers Museum,
Cushman & Wakefield | Marseille | 2019 Rental values are quoted in EUR/ sqm/ year (ZA rents in HS). 3 MARSEILLE SHOPPING CENTRES
CENTRE BOURSE LE PRADO
Open since 1977, Centre Bourse is located at the meeting Centrally located near the recently renovated Stade point of the city centre's pedestrian streets, close to the Vélodrome, the shopping centre was built around a new Vieux Port and Canebière. The shopping centre totals commercial thoroughfare, and opened in 2018. Totalling 47,000 sqm and is home to mainly middle-range retailers 23,000 sqm, the centre offers a full range of retailing, such as Celio, Sephora, Galeries Lafayette and Habitat. positioning itself in the mid-range to up-market brands while combining anchor stores with kiosks and cafés and In 2016, 10 new retailers and 3 new mid-sized units were an Auchan Gourmand supermarket. Some space with added to the retail mix of this 4-level centre, increasing the terrace access is dedicated to a food court. number of shops to 70 in a 5,000 sqm space.
GRAND LITTORAL LES TERRASSES DU PORT Open since 1996 and totalling 120,000 sqm, Grand Open since 2014, the 63,000 sqm scheme with 190 stores Littoral shopping centre has an extended catchment area and restaurants and a 260m restaurant terrace is and is among the 5 largest shopping centres of the Hammerson’s first retail development in France. The country, attracting 10 million customers each year. centre is anchored by French department store Printemps, Located in the North of Marseille, Grand Littoral area their first opening since the relaunch of their parisian hosts over 180 stores and several anchors including Leroy flagship, followed by Monoprix. Joining Printemps on the Merlin, Primark, H&M and Zara, reflecting a wide range of top level of Les Terrasses du Port are designers Michael sectors. Its success has been confirmed by an extension Kors, Sandro, Bose, G-Star and Maje. The centre also of 14,000 sqm in 2007 and a redevelopment in 2014, with hosts large international brands ranging from Zara, H&M, the arrival of the first Primark store in France on 7,500 to Uniqlo and Mango. sqm. Despite competition emerging from new shopping centres, demand is high and Grand Littoral hosts the largest Intersport outlet in France (the brand usually prefers peripheral areas).
Cushman & Wakefield | Marseille | 2019 4 MARSEILLE SHOPPING CENTRE OVERVIEW
TYPICAL RENT RANGE SHOPPING CONSUMER FOR 200 SQM UNIT OF UNIT MAJOR RETAILERS PRESENT NEW ENTRANTS CENTRE PROFILE INC. KEY MONEY SIZES (€/SQM/YEAR) (SQM)
Bchef, Biiou Brigite, Flying Tiger Copenhagen, Galeries Lafayette, Go Sport, Local shoppers/ Sostrene Grene, Muy Centre Bourse FNAC, Celio, Nature et Découvertes, La Chaise Longue, Micromania, 500-600 All sizes mass-market Mucho, C.Lin, Sephora, Yves Rocher, The Body Shop
Local shoppers/ Adidas, Apple store, Bershka, Bose, Caroll, Citadium, Claudie Pierlot, Coach, Amazing, Boggi, Les Terrasses du mass market to Darty, Decathlon, Desigual, Eden Park, Gant, H&M, Hugo Boss, Kusmi Tea, Jonak, Morgan, 1,000-1,300 All sizes Port upper-range and La Grande Récré, Lush, Maisons du Monde, Maje, Nike, Levi’s, Monoprix, Pylones, Rituals, luxury retailers Printemps, Swarovski, Superdry, Uniqlo sunglass Hut,
Action, Artypik, Local shoppers/ Biocoop, Biotech Adopt’, Babou, Bershka, Carrefour, Casa, Courir, Decimas, Etam, Franck mass-market USA, Courir Outlet, Provost, Foot Locker, Guess, Hema, H&M, Intersport, Kaporal, Kiko, Mango, Grand Littoral (one of the five Edition Limitee, 300-600 All sizes Maxi Toys, Maxi Zoo XXL, New Yorker, Nyx, Primark, Pull & Bear, Sephora, largest French Marionnaud, Muy Undiz, Zara shopping centres) Mucho, Okaidi, Stokomani
American Vintage, Alain Figaret, Comptoir des Cotonniers, Courir, Etam, Mid-range to up- Geox, Zara, Galeries Lafayette, Grom, Harmont & Blaine, Lacoste, Lush, Le Prado 700-900 All sizes market Dakao, Pellegrin & Fils, Big Fernand, Mauboussin, Pandora, Kusmi Tea, Repetto
Cushman & Wakefield | Marseille | 2019 5 MARSEILLE FOOD & BEVERAGE
A Mediterranean port founded by Greek The fine dining sector includes Le Petit Nice, a three star traders 2,600 years ago, Marseille boasts restaurant and other fine establishments such as Une a particularly strong multicultural Table au Sud or L’Epuisette, all located on the seashore 3km away from Le Vieux Port. identity. Its culinary traditions are a reflection of a population made up of Les Halles de la Major is a new space of 700 sqm various origins, from ethnic food to dedicated to gourmet food, targeting local residents but also attractive for tourists willing to sample gourmet food traditional Provencal cuisine, with local from renowned chefs such as Gérald Passédat (Le Mole treasures such as “bouillabaisse” or Passedat). Open since 2014, it is located in the “aïoli”. redeveloped area of La Joliette, on the waterfront right next to the La Major cathedral. Trendy restaurants are located in the friendly surroundings of Le Panier and Cours Julien. These two Marseille outskirts also boast famous restaurants spots include Les Buvards, Bobolivo and Ummagumma. including Pierre Reboul and L’Esprit de la Violette in Aix en Provence or La Villa Madie in Cassis. Le Vieux-Port hosts plenty of seafood and fish establishments or local cuisine restaurants that provide an outstanding environment for both local residents and tourists, such as Le Miramar.
KEY AREAS CONSUMER PROFILE FOOD & BEVERAGE OPERATORS
La Table de Gépetto, La Cantinetta, L’Oléas, Cours Julien, Le Panier Local residents, tourists Ummagumma, Bobolivo, La table de l’Olivier
Le Petit Nice, Une Table au Seashore/ Calanques Local residents, tourists Sud, L’Epuisette, L’Abri Cotié
Vieux Port Local residents, tourists La Madone, Le Miramar, Le Bocal
Cushman & Wakefield | Marseille | 2019 6 MARSEILLE RETAIL WAREHOUSING/ BIG BOX RETAIL
ZAC DE LA VALENTINE
Zac de la Valentine is an out-of-town retail zone located 13 km to the east of Marseille city centre. Located on both sides of the E50 motorway, it comprises several independent commercial sites, mainly located in the north part: La Galerie Géant La Valentine (32,000 sqm shopping centre – a 6,300 extension is planned for 2020), Grand V La Valentine (22,000 sqm shopping park with Boulanger, Go Sport, Cultura, etc) and Ikea Marseille. In the southern part of the motorway, the shopping centre Centre Valentine hosts a Printemps department store, Fnac, Darty and Zara on 30,000 sqm. A new shopping centre project, My Valentine, is planned for 2022.
Cushman & Wakefield | Marseille | 2019 7 CHRISTIAN DUBOIS Head of Retail Services France Cushman and Wakefield LLP Etoile Saint Honoré 21 rue Balzac 75008 Paris Tel: +33 01 53 76 92 96 Mob: +33 06 71 01 43 01 [email protected]
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