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Telecoms.Com Intelligence Global Industry Survey the future of wireless ISSUE 182 FEBRUARY 2014 DO YOU BELIEVE THAT, FOR FROM YOUR PERSPECTIVE AS A USER WHAT IS THE MOST CONSUMERS, VISIBILITY OF READILY AVAILABLE SOURCE OF WIFI ACCESS OUTSIDE OF THE ROAMING SPEND IS: HOME OR OFFICE IN YOUR MARKET? RESPONDENTS 60.9% 49.8% 27.4% 11.5% 5.9% 5.4% Amenity Mobile Fixed Specialist Open (café, shop, mall, stadium etc) operator operator wifi provider residential access points 24.5% 5.5% 14.6% 11.2% 12.2% How likely is it that operators in your market will use shared MORE THAN ONE FIFTH spectrum (licensed shared Less important As important More important 21.6% 10.8% access/authorised shared than amount as amount than amount access/white space, etc) spent? spent? spent? for some of their capacity in the next five years? OF OPERATORS EXPECT (1 – 7, where 1 is highly unlikely and 7 is highly likely) 16.9% 21.9% TO INTRODUCE A BIG 123456 7 DATA INITIATIVE IN 2014 TELECOMS.COM INTELLIGENCE 2014 GLOBAL INDUSTRY SURVEY WHICH BUSINESS MODEL DO YOU THINK IS BEST FOR OPERATORS FOR WHICH ROAMING SERVICES (NOT WITHIN THE EU) WILL PARTNERING WITH OTTS AND OTHER PLAYERS IN THE DIGITAL OPERATORS BE ABLE TO CHARGE A PREMIUM OVER THE NEXT ECOSYSTEM? FIVE YEARS? 24.6% 25.6% 50.1% Guaranteed QoS for LTE data 61% Wholesale Retail Revenue share with OTT Tiered throughput for LTE data 38.6% WHICH PLATFORM(S) SHOULD OPERATORS USE TO MAKE THESE CAPABILITIES AVAILABLE TO OTTS AND OTHER PARTNERS? Application-specific data 45.9% 16.2% 17.7% 66.1% SMS 13.3% Only through industry-wide Only through their own B2B Both initiatives such as the GSMA's collaboration platform, enabling MMS OneAPI Exchange? partners to create mash-up 9.3% services? Legacy voice services 19.3% RESPONDENTS HAVE A TOTAL OF EXPERIENCE IN THE INDUSTRY OFC_MCI182.indd 1 10/02/2014 08:18 FRONT Editorial 02 CONTENTS FEBRUARY14 Analysis 04 Heavyweight Vodafone Carrier Services makes a big investment in IPX capabilities and threatens the The leading provider existence of smaller IPX providers. AT&T proposes of cloud news and to go ahead with the two sided business model long talked about and start charging content producers analysis, in-depth for traffic delivery. O2 closes its mobile wallet features, interviews initiative and Lenovo’s acquisition of Motorola from and reports. Google looks beneficial all round. INTERVIEWS Keeping cloud service providers and IT professionals up to date with the Hannes Ametsreiter, Telekom Austria 12 latest technical advancements and The CEO of Telekom Austria talks to MCI about how market trends, addressing key regulation is damaging the industry. business and technology issues facing the cloud industry and Mallik Tatipamula, F5 Networks 50 enterprises. The industry is working hard to define what it wants to achieve with Network Functions Virtualization. But the journey in this process of transformation www.businesscloudnews.com needs as much careful planning as the destination. David Williams, Avanti 52 The CEO and co-founder of Avanti talks to MCI about the economics of satellite as a cellular backhaul solution and enabler for rapid network expansion. | Global Events 2014 INDUSTRY SURVEY 2014 LTE World Summit Operating issues 16 23-25 June 2014 The key competitive challenges facing mobile Amsterdam RAI, Netherlands operators in 2014. www.lteconference.com/world Big challenges for Big Data 22 The world's leading 4G event - is BACK FOR 2014 We set out to learn how operators intend to harness and set to be our biggest and best yet! the power of Big Data to boost their revenues and Now in its 10th successive year topics, including signalling, antenna capabilities. and taking place on June 23-25 evolution and 5G! LTE World in Amsterdam, the show will be Summit 2014 – Your one chance to Partnering for success 26 bringing together over 3,500+ meet all the movers & shakers from The benefits of operator partnerships with OTT attendees, 150+ exhibitors and within the global LTE community players as well as the obstacles that must be 300+ speakers. This year’s also in this one dedicated LTE forum... overcome. show features a host of special Don’t get left behind in this key forums focusing on the hottest year for LTE! Wifi: The smart approach 30 We look at how operators can best exploit wifi and Cable Congress Bluetooth World the challenges they might face. 12-14 March 2014 8-9 April 2014 RAI, Amsterdam San Jose McEnery Convention Center, LTE sans frontiers 36 www.cablecongress.com USA LTE roaming is key to progress but price premiums www.bluetoothworldevent.com for the service are not guaranteed. TV Connect 18-20 March 2014 Critical Communications World BSS: Into the cloud 42 Olympia, London 27-29 May 2014 The BSS portfolio becomes ever more important www.tvconnectevent.com BITEC, Bangkok, Thailand to success as operators look to win and retain www.criticalcommunicationsworld.com customers through innovation in key areas like customer experience. Inside job 46 We asked respondents about the performance and coverage capabilities of LTE when indoors. The leading source of news, Subscribe to MCI today! THE INFORMER analysis and opinion for the Email: [email protected] global telecoms Industry www.telecoms.com/magazine/ The Final Cut 54 Visit www.telecoms.com Facebook turns ten and throws an oversharing party. Mobile Communications International | First for news, best for business 01 01_MCI182.indd 1 10/02/2014 08:55 EDITORIALFEBRUARY14 Landscape Survey f you wanted to communicate with someone and spectrum availability. The industry as a HEAD OFFICE Mortimer House, 37-41 Mortimer Street, who wasn’t face to face with you 30,000 whole saw operators’ principal challenge as London, W1T 3JH years ago, in the late Stone Age, your best the OTT threat, however. Tel: +44 (20) 701 75000 I Fax: +44 (20) 701 75647 bet was probably cave painting. In human There remains a huge amount of enthusiasm terms, at least, 30,000 years is an awfully long for OTT/operator partnerships but the survey EDITORIAL time—so the fact that respondents to the sec- highlighted a number of challenges to their Please send all press releases to [email protected] ond annual Telecoms.com Intelligence Global successful establishment. Business model, lack Editorial Director Mike Hibberd Industry Survey have, between them, 29,767 of commitment, lack of understanding and IT Email: [email protected] years’ of experience in the industry is striking. complexity must all be addressed, the survey Tel: +44 (20) 701 75201 That’s a lot of expertise; the average length suggested, if operators and OTTs are to strike Deputy Editor James Middleton of industry service among our respondents deals that yield truly mutual benefi ts. Email: [email protected] was 14 years. The survey was wide-ranging in scope. We Tel: +44 (20) 701 75257 With close on 2,100 responses, among which asked the industry about operators’ big data Assistant Editor were almost 800 operator respondents repre- strategies, the evolution of LTE roaming, Dawinderpal Sahota Email: [email protected] senting more than 300 individual opcos, this ongoing migration of BSS solutions into the Tel: +44 (0)20 701 74010 year’s survey, which was completed in Decem- cloud, operators use of wifi and multiplay Correspondents: ber and January, drew an even greater level of strategies, among other issues. The benefi ts The Informer response from the industry than last year’s. and challenges associated with each of these [email protected] Surprises are what one tends to look for when areas of operator focus emerged clearly, with ADVERTISING examining the results of surveys such as this customer retention and experience among the Sales Manager Gary Brown and there were several that stood out. Take regu- dominant concerns throughout. Email: [email protected] lation: in our CEO interview on page 12, Telekom I hope you’ll fi nd much of interest in the Tel: +44 (20) 701 75601 Austria’s Hannes Ametsreiter characterises results from the survey. Over the coming Sales Manager regulation as the greatest challenge faced by weeks there will be a number of webinars on Sanil Pillai Email: [email protected] operators in Europe. But the survey revealed a Telecoms.com that explore the results in more Tel: +44 (20) 701 76893 more even-handed assessment of the work of depth, so keep an eye out for the schedule. And, DESIGN & PRODUCTION Neelie Kroes than we might have anticipated. as always, please contact us should you have Design & Production Manager Almost one third of operators even expressed anything to add to the discussion. Joanne Lowe their belief that there should be increased Email: [email protected] Tel: +44 (20) 701 75604 regulation around the provision of indoor cellular coverage. MARKETING / LIST RENTAL Head of Marketing Nonetheless, regulatory pressure on pricing Sophie Burdajewicz was clearly identifi ed by operator respond- Email: [email protected] Tel: +44 (20) 701 75461 ents as the biggest challenge facing mobile network operators over the next fi ve years, [email protected] Marketing Executive Nicole Ramson followed by competitive pressure from OTTs www.twitter.com/TelecomsHibberd Email: [email protected] Tel: +44 (0)203 377 3493 PUBLISHER Tim Banham Email: [email protected] Tel: +44 (20) 701 75218 SUBSCRIPTIONS/ CUSTOMER SERVICES c/o Mobile Communications International Mortimer House, 37-41 Mortimer Street London, W1T 3JH, UK Email: [email protected] Subscription enquiries should While every care has been taken to FREE SUBSCRIPTIONS Register online at: www.telecoms.com/magazine/ be sent to: ensure that the data in this publication Mobile Communications are accurate, the publisher cannot WEBSITE c/o Mobile Communications accept and hereby disclaims any liability International is a controlled www.telecoms.com International to any party to loss or damage caused circulation quarterly magazine Mobile Communications International is published by available free to selected personnel Mortimer House, 37-41 Mortimer by errors or omissions resulting from negligence,accident or any other cause.
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