MWC15 Daily DAY4.qxp_DAY1 04/03/2015 18:07 Page 1 BROUGHT TO YOU BY: OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2015 IN THIS ISSUE WI-FI ALLIANCE OUTLINES RISKS WITH LTE-U INDUSTRY BODY STRESSES NEED TO COOPERATE WITH MOBILE CAMP PAGE 4 ORANGE PUTS MEA PIECES INTO PLACE OPERATOR SAYS MOVE WILL MAKE IT EASIER TO ENTER INTO MERGERS IN THE REGION PAGE 6 XIAOMI: SUCCESS IS DOWN TO BRAND CHINESE FIRM SAYS ITS FRESH APPROACH IS PAYING OFF PAGE 6 D AY F O U R • THURSDAY 5TH MARCH 5G a “special generation” – but in good time By Paul Rasmussen and Joseph Waring unveil a new performance leap, the LTE engineers respond by he mobile industry should matching it.” consider 5G as a “special Underlining the need for a new Galaxy S6 Edge Tgeneration”, introducing generation, Mischa Dohler, “challenges in all layers of the professor of wireless scoops Best In technology”, Mike Short, VP of communications at King’s College public affairs Telefónica Europe London, insisted: “We really do Show Award (pictured right), said. need 5G in order to have a Speaking in one of yesterday’s paradigm shift. The order of services. We must look at “And we’re going to fit all that on amsung’s Galaxy S6 Edge - sessions covering the next- magnitude jump in traffic is what is performance and coverage, and not one network. The risk with 5G is unveiled Sunday on the eve generation mobile technology, he really driving this move.” just consider microcells.” we’re stretching it too wide to be Sof MWC15 - has been said: “It’s beyond what we’re doing He said the industry is nearing Ericsson group CTO Ulf able to build it. But we don’t know honoured with the Best New today with mobile. 5G will have a the limit and needs to have Ewaldsson said it’s important to have that yet,” he cautioned. Handset, Device or Tablet Award huge influence on our connectivity breakthroughs, which will hopefully a full understanding of the network Chaesub Lee, director of ITU’s at MWC15. The device saw off to the internet and wireless come from the 5G developments. needs of industries that are being Standardisation Bureau, however, strong competition from HTC’s broadcast capabilities.” This stand was supported by transformed. noted there is a long way to go since One M9, LG’s Watch Urbane (LTE) But Matt Grob, VP & CTO for Allan Kock, director of RAN This means that there are a wide the industry’s current treatment of and Flex smartphone, as well as Qualcomm (pictured far right), development at TeliaSonera. “5G is range of potential requirements, traffic isn’t smart enough to serve all Samsung’s own Galaxy S6. The questioned any need to rush. “We a fundamental change in from low-power sensors to fast- the business models. “We now only award was decided by a team of have engineering teams working on technology and will have a moving vehicles that require have one classification of traffic – nine leading industry analysts. LTE and 5G. Each time the 5G team significant impact on how we offer extreme ly low latency. broadband or not.” Huawei’s Honor aims high with latest smartphones By Steve Costello “the best selfie phone in the industry as of today” at its press event. mbitious smartphone brand Also unveiled was Honor’s 4X, Honor announced two new which is the “first Honor 4G Aproducts targeting its smartphone with dual 64-bit market of “digital natives”, software and hardware”. It delivers including a device with camera a “strong and stable 4G network technology it hopes will set it apart connection” which reduces the from its rivals. chance of fall-back to 3G. The Honor 6+ (pictured) has a It also has 13MP rear and 5MP “unique bionic parallel 8MP rear front cameras, with dual-SIM, and camera, providing a maximum 5.5-inch screen. alongside its Chinese heritage. resolution of 13MP combined”, Honor, which is being positioned While Honor has focused on alongside its “patented 3IE as an independent brand by parent direct-to-consumer sales, it also this algorithmic engine”, which delivers Huawei, noted the advantages of week announced an “exclusive more detailed and richer images. being part of a bigger group during network tariff partnership” with 3 The company also said that the its press conference. UK, for Honor 6+. 5.5-inch full-HD screen has a 78.2 Frank Yao, founder and MD of With the brand having been This year’s Mobile World Congress has been the biggest in the per cent screen-to-body ratio, Honor Western Europe, said “we promoted heavily in Europe since event’s history. Organisers GSMA expect total attendance to compared with 71.1 per cent for benefit from that – it allows us to late last year, it was also noted that surpass 90,000, up from last year’s 86,000. The event will return to Apple’s iPhone 6 Plus. Other invest heavily” in building the brand. the co mpany still has greater plans. Barcelona 22-25 February 2016. features include an 8MP front But he also noted that the devices This includes a launch into the US camera, with Honor hailing it as have a strong European flavour, market later in 2015. MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com Thursday 5th March PAGE 1 MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:30 Page 2 CONTACTLESS MOBILE PAYMENTS WITH SAMSUNG PAY AND THE SAMSUNG GALAXY S6: CONVENIENT MASTERCARD’S END-TO-END TOKENIZATION SERVICE: PRICELESS® ® MasterCard, the MasterCard Brand Mark and Priceless are registered trademarks of MasterCard International Incorporated. © 2015 MasterCard. All rights reserved. All third party trademarks and logos shall belong to their respective owners. 1 2/23/15 4:51 PM MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:06 Page 3 NEWS Let’s enjoy 4G and Bell not rush 5G, says Labs Orange CEO By Saleha Riaz the company isn’t “deeply chief committed” to 5G and to the ‘public he Internet of Things (IoT) private partnership’ of the will become the “internet of European Commission, he said. shuns Teverything” with the advent In fact, the company believes that of 5G, said Stephane Richard, CEO 5G is different from 4G because it of Orange, speaking at the “Road to will have a “greater and different 5G hype 5G” keynote yesterday morning, purpose” and needs to have explaining his vision for a new flexibility so that it can horizon for the IoT era. accommodate services that have By Ken Wieland However, he believes that there is yet to be invented. no rush: “4G is a success, let’s enjoy According to Richard, “we will the world better through sensors, facilities these new usages and ell Labs president Marcus it. We shouldn’t jump too fast,” he soon have programmable networks, capture and understand specific “shape a greater world,” he added. Weldon, who is also CTO of said, adding that the industry must making them like clouds, providing situations and become more aware. Richard also believes 5G must BAlcatel-Lucent, poured learn from the lessons of 3G when a much more agile platform for For instance, autonomous cars will have green as part of its very DNA, scorn on competitors’ “ridiculous there was a delay of several years innovation.” communicate not just with other ensuring that all aspects of 5G, marketing” of 5G, refusing to be between the launch of the process The CEO also believes that cars but with parking lots, roads and from access networks, data centres sucked into the game of headline- and the actual reality, which led to “ironically, the omnipresence of petrol stations. and transport network to connected speed announcements. much disappointment. technology is what will give it a “Our role as operators is to use devices only consume energy when “We pride ourselves as being the That doesn’t mean, though, that more human aspect,” as it will sense these amazing opportunities to they are being used. most rational,” he told Mobile World Daily. “Most of our competitors talk about 5Gb/s and 10Gb/s or some other number, but they’re not Cisco boss says half of economic growth, as well as improve Mobility IQ gives service providers telling you the configuration, which operator and enterprise profitability. (and their business customers) real- is ridiculous.” service providers will be “Internet of Everything is a $19 time visibility into network, user The Bell Labs chief argued that trillion opportunity based on profits and business intelligence across headline-grabbing 5G “irrelevant” within a decade and savings alone,” said Chambers, Wi-Fi, 3G and LTE networks. announcements can be an adding that the number would be “This transformational new unhelpful distraction. “Everyone By Ken Wieland Mobile World Congress. much bigger if job creation were capability enables service providers now expects the bar in 5G to be Chambers said technical change, taken into account. to deliver valuable, new 5Gb/s, but it’s based on nothing,” ohn Chambers, chief through the likes of cloud-based and “Governments around the world differentiated mobile services to said Weldon (Ericsson executive of tech-giant Cisco, virtualisation technologies, was not are beginning to address the need their customers, while achieving demonstrated 5Gb/s speeds in July Jsaid he expected sweeping enough. Changes in organisational for change, adopting broadband new levels of operational efficiency,” 2014, with Samsung following soon changes in the operator landscape, structure and business processes and getting the right [big data] said Cisco in a statement. after with a ‘record’ 7.5Gbps demo).