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WI-FI ALLIANCE OUTLINES RISKS WITH LTE-U INDUSTRY BODY STRESSES NEED TO COOPERATE WITH MOBILE CAMP PAGE 4

ORANGE PUTS MEA PIECES INTO PLACE OPERATOR SAYS MOVE WILL MAKE IT EASIER TO ENTER INTO MERGERS IN THE REGION PAGE 6

XIAOMI: SUCCESS IS DOWN TO BRAND CHINESE FIRM SAYS ITS FRESH APPROACH IS PAYING OFF PAGE 6 D AY F O U R • THURSDAY 5TH MARCH a “special generation” – but in good time By Paul Rasmussen and Joseph Waring unveil a new performance leap, the LTE engineers respond by he mobile industry should matching it.” consider 5G as a “special Underlining the need for a new Galaxy S6 Edge Tgeneration”, introducing generation, Mischa Dohler, “challenges in all layers of the professor of scoops Best In technology”, Mike Short, VP of communications at King’s College public affairs Telefónica Europe London, insisted: “We really do Show Award (pictured right), said. need 5G in order to have a Speaking in one of yesterday’s paradigm shift. The order of services. We must look at “And we’re going to fit all that on amsung’s Galaxy S6 Edge - sessions covering the next- magnitude jump in traffic is what is performance and coverage, and not one network. The risk with 5G is unveiled Sunday on the eve generation mobile technology, he really driving this move.” just consider microcells.” we’re stretching it too wide to be Sof MWC15 - has been said: “It’s beyond what we’re doing He said the industry is nearing Ericsson group CTO Ulf able to build it. But we don’t know honoured with the Best New today with mobile. 5G will have a the limit and needs to have Ewaldsson said it’s important to have that yet,” he cautioned. Handset, Device or Tablet Award huge influence o n our connectivity breakthroughs, which will hopefully a full understanding of the network Chaesub Lee, director of ITU’s at MWC15. The device saw off to the and wireless come from the 5G developments. needs of industries that are being Standardisation Bureau, however, strong competition from HTC’s broadcast capabilities.” This stand was supported by transformed. noted there is a long way to go since One M9, LG’s Watch Urbane (LTE) But Matt Grob, VP & CTO for Allan Kock, director of RAN This means that there are a wide the industry’s current treatment of and , as well as (pictured far right), development at TeliaSonera. “5G is range of potential requirements, traffic isn’t smart enough to serve all ’s own Galaxy S6. The questioned any need to rush. “We a fundamental change in from low-power sensors to fast- the business models. “We now only award was decided by a team of have engineering teams working on technology and will have a moving vehicles that require have one classification of traffic – nine leading industry analysts. LTE and 5G. Each time the 5G team significant impact on how we offer extreme ly low latency. broadband or not.”

Huawei’s Honor aims high with latest

By Steve Costello “the best phone in the industry as of today” at its press event. mbitious smartphone brand Also unveiled was Honor’s 4X, Honor announced two new which is the “first Honor Aproducts targeting its smartphone with dual 64-bit market of “digital natives”, and hardware”. It delivers including a device with camera a “strong and stable 4G network technology it hopes will set it apart connection” which reduces the from its rivals. chance of fall-back to . The Honor 6+ (pictured) has a It also has 13MP rear and 5MP “unique bionic parallel 8MP rear front cameras, with dual-SIM, and camera, providing a maximum 5.5-inch screen. alongside its Chinese heritage. resolution of 13MP combined”, Honor, which is being positioned While Honor has focused on alongside its “patented 3IE as an independent brand by parent direct-to-consumer sales, it also this algorithmic engine”, which delivers , noted the advantages of week announced an “exclusive more detailed and richer images. being part of a bigger group during network tariff partnership” with 3 The company also said that the its press conference. UK, for Honor 6+. 5.5-inch full-HD screen has a 78.2 Frank Yao, founder and MD of With the brand having been This year’s Mobile World Congress has been the biggest in the per cent screen-to-body ratio, Honor Western Europe, said “we promoted heavily in Europe since event’s history. Organisers GSMA expect total attendance to compared with 71.1 per cent for benefit from that – it allows us to late last year, it was also noted that surpass 90,000, up from last year’s 86,000. The event will return to Apple’s iPhone 6 Plus. Other invest heavily” in building the brand. the co mpany still has greater plans. Barcelona 22-25 February 2016. features include an 8MP front But he also noted that the devices This includes a launch into the US camera, with Honor hailing it as have a strong European flavour, market later in 2015.

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MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:06 Page 3 NEWS Let’s enjoy 4G and Bell not rush 5G, says Labs Orange CEO By Saleha Riaz the company isn’t “deeply chief committed” to 5G and to the ‘public he Internet of Things (IoT) private partnership’ of the will become the “internet of European Commission, he said. shuns Teverything” with the advent In fact, the company believes that of 5G, said Stephane Richard, CEO 5G is different from 4G because it of Orange, speaking at the “Road to will have a “greater and different 5G” keynote yesterday morning, purpose” and needs to have 5G hype explaining his vision for a new flexibility so that it can horizon for the IoT era. accommodate services that have By Ken Wieland However, he believes that there is yet to be invented. no rush: “4G is a success, let’s enjoy According to Richard, “we will the world better through sensors, facilities these new usages and ell Labs president Marcus it. We shouldn’t jump too fast,” he soon have programmable networks, capture and understand specific “shape a greater world,” he added. Weldon, who is also CTO of said, adding that the industry must making them like clouds, providing situations and become more aware. Richard also believes 5G must BAlcatel-Lucent, poured learn fr om the lessons of 3G when a much more agile platform for For instance, autonomous cars will have green as part of its very DNA, scorn on competitors’ “ridiculous there was a delay of several years innovation.” communicate not just with other ensuring that all aspects of 5G, marketing” of 5G, refusing to be between the launch of the process The CEO also believes that cars but with parking lots, roads and from access networks, data centres sucked into the game of headline- and the actual reality, which led to “ironically, the omnipresence of petrol stations. and transport network to connected speed announcements. much disappointment. technology is what will give it a “Our role as operators is to use devices only consume energy when “We pride ourselves as being the That doesn’t mean, though, that more human aspect,” as it will sense these amazing opportunities to they are being used. most rational,” he told Mobile World Daily. “Most of our competitors talk about 5Gb/s and 10Gb/s or some other number, but they’re not Cisco boss says half of economic growth, as well as improve Mobility IQ gives service providers telling you the configuration, which operator and enterprise profitability. (and their business customers) real- is ridiculous.” service providers will be “Internet of Everything is a $19 time visibility into network, user The Bell Labs chief argued that trillion opportunity based on profits and business intelligence across headline-grabbing 5G “irrelevant” within a decade and savings alone,” said Chambers, Wi-Fi, 3G and LTE networks. announcements can be an adding that the number would be “This transformational new unhelpful distraction. “Everyone By Ken Wieland Mobile World Congress. much bigger if job creation were capability enables service providers now expects the bar in 5G to be Chambers said technical change, taken into account. to deliver valuable, new 5Gb/s, but it’s based on nothing,” ohn Chambers, chief through the likes of cloud-based and “Governments around the world differentiated mobile services to said Weldon (Ericsson executive of tech-giant Cisco, virtualisation technologies, was not are beginning to address the need their customers, while achieving demonstrated 5Gb/s speeds in July Jsaid he expected sweeping enough. Changes in organisational for change, adopting broadband new levels of operational efficiency,” 2014, with Samsung following soon changes in the operator landscape, structure and business processes and getting the right [big data] said Cisco in a statement. after with a ‘record’ 7.5Gbps demo). with 50 per cent of today’s service were also needed. information at the right time, which Chambers also took time in his Weldon prefers instead a much providers becoming irrelevant in 10 He took Cisco as an example. needs to be complete information remarks to claim leadership in more nuanced 5G message. “We years’ time as they fail to adapt in a “We have changed more in the last and not stove pipe,” he said. network functions virtualisation like to say it’s about the digitisation fast-moving digital world. three years than we have in our Cisco used yesterday’s press (NFV) in terms of the number of of everything, people and “Success of companies, cities and entire history,” said Chambers. conference to showcase Mobility functions it has managed to virtualise. machines,” he said. countries depends on getting market The Cisco boss enthused about IQ, its mobility software as a “We have 49, while our competitors For the Bell Labs president, 5G transitions right,” he told journalists Internet of Everything technology and service (SaaS) analytics solution. have less than 10,” he said. “In a year should not be a “forced leap” in at a Cisco press conference held at big data analytics as ways to boost Hosted on Cisco Cloud Services, from now it will be over 90.” technology, but draw heavily on existing technologies. He expects 5G to re-use existing radio air interfaces – LTE, WiFi and LTE-U – under a common control plane. Visa ready to help partners launch mobile Weldon, however, does see the need for a new interface. “Not payments after work on Apple Pay because there is anything wrong By Ken Wieland handset and platform agnostic, and “There are a lot of similarities with the existing one, but it’s not allowed our partners to build their between Apple Pay and Samsung great for machines, as it requires yan Mclnerney, global own payment products.” Pay,” said Mclnerney. “They have devices to constantly synchronise, president of Visa Inc, Visa is also heavily involved with worked with the card networks, and which consumes power.” Rspeaking at yesterday’s Samsung Pay, said Mclnerney, importantly with the bank card Alcatel-Lucent and Bell Labs are Mobile Word Congress (MWC) which is set for launch in the US issuers, to let customers use cards exploring a new multi-carrier keynote on digital transactions and during the second half of 2015. in the way they know and love. waveform dubbed UFMC social interactions, said the huge Following Samsung’s recent They haven’t tried to change it.” (Universal Filtered Multi-Carrier), effort involved in helping Apple Pay acquisition of LoopPay, the service Both payment services also which they argue has much better get off the ground has put it in a will support Magnetic Secure leverage so-called ‘tokenisation’, a efficiency than OFDM (orthogonal position to help others, including Transmission (MST) technology as security standard Visa announced at frequency-division ) – mobile operators, launch rival well as the NFC technology last year’s Mobile World Congress. the transport mechanism services. supported by Apple Pay. Becoming increasingly popular to underpinning LTE and LTE- “We are the payment engine Under questioning from address security concerns around be protected. When consumers use Advanced systems – for handling underneath Apple Pay, and we had journalist and author David mobile and online payments, their to make a IoT traffic. 700 peop le working on it for 18 Kirkpatrick, the Visa chief wouldn’t Mclnerney said tokenisation was a in a store, a UFMC is one of a number of new months before its launch last year,” be drawn on differences between “big deal” in driving mobile payments. token is submitted, rather than their air interface candidates, sharing said Mclnerney. “We wanted to Apple Pay and Samsung Pay, but By substituting the payment account details. similar characteristics, being build a platform and system that acknowledged that LoopPay account information found on a The Visa chief also pointed to the explored by 5GNow – 5th would be scalable, reliable and safe technology would be an advantage plastic card with a series of numbers “interesting role” that mobile Generation Non-Orthogonal – but not just for Apple Pay, but to in the US where contactless cards that can be used to authorise operators play, especially in the Waveforms for Asynchronous build a system that had open and ‘chip and pin’ is not so widely payment without exposing actual developing world, in driving online Signalling – a research project architecture, was form-factor, used as it is in Europe. account details, customer data can commerce. funded by the European Union.

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com Thursday 5th March PAGE 3 MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:07 Page 4 NEWS

Q&A r ’s Baksaas has Kevin Petersen, AT&T Digital Life President on his mind Everything connected: Enabling IoT By Ken Wieland on Fredrik Baksaas, Telenor Group CEO, said 70 per cent of Hall 4 – Conference Village – Auditorium 2 Jthe operator’s customers Thursday, 5 March, 11:30-13:00 switch off data roaming when travelling abroad. His , however, is to increase data roaming usage to What are your key themes in the Internet of Things session today? 80 per cent over the next two years, Everyone is looking to see what AT&T Digital Life is doing as it relates to the so only 20 per cent of roaming connected home. I’m going to talk about moving to an open-standards, traffic wings its way over Wi-Fi managed platform and how Digital Life is taking advantage of innovation in the networks. marketplace, broadening the Digital Life solution and providing a “unified” “When you are sitting here, you experience for customers and solution providers. are probably more dependent on Wi-Fi capacity than mobile What do you see as the role of telecom operators in the IoT space? connections, and naturally so,” From an AT&T perspective, we are providing an end-to-end (E2E) platform that Baksaas told those attending affordability”. For Baksaas, that 700MB for approximately SEK 200, enables a unified experience across a wide range of devices and one-off Telenor Group’s media seminar on means starting with the home which compares approximately with capabilities in the market today. There’s a lot of noise in the marketplace that Tuesday at Mobile World Congress. package and using those price the price cap of €0.20 per MB as can make it complicated for a consumer or a business to make sense of this “But in the future we want to get rid structures abroad. regulated by the EU. notion of the Internet of Things. It is important for us to show real benefits, of [bill shock], so that mobile Telenor Sweden was the first Telenor Norway is expected to be whether you’re a consumer or business. systems basically serve us. They company within the Telenor Group to the next business unit to introduce deliver better peer-to-peer launch a new data roaming package. new data roaming packages during As a carrier with a legacy of innovation and experience in integrating devices connectivity, better security and In January, Telenor started offering the second quarter. and platforms, we can connect the dots and demonstrate how your home can better privacy in the long run. Swedish consumers a SEK 29 (€3.1) "The move from voice to data is easily connect to your car or wearable and why that matters. That’s our firm belief.” 100MB data package per day on and we need to deliver Removing the bill shock covering all of Europe. This means affordable, simple and predictable What will be the hardest part? phenomenon needs new pricing that a Swedish customer travelling to data services to our customers The biggest challenge will be integrating all the parts in terms of providing an initiatives to “create a new level of Barcelona for one week will get when travelling,” said Baksaas. E2E solution that is predictable and reliable.

What can we expect from A&T in the short-term? reached 2.5 billion. Our short-term goal is to provide customers with more choices in the devices Wi-Fi Alliance outlines The 3GPP is already carrying out and capabilities they can use with our platform. Delivering personalised home work on LTE-U; Figueroa said automation, security and energy efficiency solutions for global and US carriers discussions between the mobile continues to be a top priority. opportunities and technology standards body and the Wi-Fi Alliance have already begun. How will this impact the average consumer? risks with LTE-U “We are poised to have good Whether it’s a home or car or a shipment travelling around the globe, connecting discuss ions,” he added. these “things” can simplify the way we interact and make life and business more By Anne Morris that the technology represents an The Wi-Fi Alliance said it is efficient. Digital Life aims to provide the customer with control and convenience. opportunity for both the Wi-Fi and generally agreed in principle that The Internet of Things could tell you that your elderly family member woke up, lans to operate LTE networks mobile camps to work on co- fair sharing of the unlicensed turned on the kitchen light, opened the pantry, started the coffee pot and opened in the unlicensed 5GHz existence in the unlicensed bands. spectrum band is required, but the utensil drawer. Your “things” will take care of you and your loved ones, giving Pgot a good airing at this The Wi-Fi Alliance has stressed emphasises that there needs to be you peace of mind and unique insights to help you manage your day. year’s Mobile World Congress, but that there is a risk that LAA, and further work from all parties to the Wi-Fi Alliance continued to especially pre-standard systems address this risk in practice. reiterate its warning that early deployed ahead of coexistence Figueroa also noted that Wi-Fi in deployments of the technology work being done in the industry, general is of growing importance to failing entail as much risk as opportunity. will negatively impact billions of mobile network operators, and not Speaking to Mobile World Daily, Wi-Fi users who rely on 5GHz for just for offloading data. He said we consumers and enterprises Edgar Figueroa, the president and networking and device are “at the dawn” of Wi-Fi and By Saleha Riaz and Joanne Taaffe CEO of the Wi-Fi Alliance, said connectivity. mobile networks being integrated, electronically to all its citizens – standardisation work for LTE- Figueroa noted that around one with operators also now having he mobile industry and its including electronic voting -- does Unlicensed (LTE-U) or LTE-LAA billion Wi-Fi devices on the 5GHz access to a list of requirements that partners are failing to not trust mobile phones. Instead it (licensed assisted access) is still at a band were shipped in 2014, while enables them to provide carrier- Tprovide the ID and security provides its citizens with a physical nascent stage, although he noted total Wi-Fi device shipments grade Wi-Fi services. features needed for new services. electro nic ID card. And that failure is having an “Trust is important … and you

economic impact on businesses and can’t trust [smartphones]. Phones “Why does a multinational could be displayed on a single page year,” according to Krzanich, who exposing consumers to risk that are not trustable enough. If our company collect this information on of a . Private said “it costs on average 31 days to

could affect service uptake, people don’t trust digital services a ten-year old child?” asked Kovacs. individuals are not the only ones at remediate after a [security] breach.” according to speakers at yesterday’s then we are screwed as we cannot “User policies say what we’re increased risk. “Every one of you is a point of keynote session serve all those people physically,” going to do to you – not how to The growth of the Internet of attack,” said Patrick Gelsinger, CEO “It hits our bottom ,” said said the CIO of Estonia’s protect yourself,” he said. And they things promises to make enterp rise of VMWare. “Security must be built Gary Kovacs, CEO of AVG, citing a government, Taavi Kotka. are hard to read -- the Carnegie security even harder to manage. into the underlying infrastructure,”

survey by his company that showed AVG is calling for the industry to Mellon University estimated it would Increased mobile transactions said Gelsinger. 90 per cent of those surveyed were make it clear what consumers are take 76 days to read the privacy mean “the attack surface has For that means enterprises concerned by security online and agreeing to when downloading an policies related to two weeks of increased,” said Brian Krzanich, the need to move away from plugging 72 per cent were not happy to have app or signing up to a service. Kovacs’ own Internet usage. CEO of Intel. In the future there will holes in security towards improving to share information to download Downloading a for “The digital revolution has be “a much larger and much identification of people connecting an application. children can mean a child signing happened … it’s time for a trust different surface than even exists to networks and detecting unusual Even Estonia’s government, away access to their messaging, revolution,” said Kovacs. today,” said Krzanich. traffic flows. “A password is not which has developed a digital ID GPS information and contacts on Kovacs called on companies to Already “80 per cent of all enough … it needs more about uyo card so that it can provide services the phone, said Kovacs. create simple user policies that enterprises will be breached this to ensure it’s you,” said Krzanich.

PAGE 4 Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

3 1 18:46 MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:31 Page 5

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18:46 3 05/02/2015 12:17 MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:07 Page 6 NEWS

The company also recently “I’ve changed my view,” Rennard Orange puts pieces into strengthened its position in Egypt by said candidly. One reason for this increasing its stake in Mobinil to 99 per change of heart was that 3G place for MEA growth cent from around 94 per cent for a total smartphone prices declined to around cost of 209.6 million. Rennard said $50. Orange started selling the Alcatel MANAGING EDITOR: € Justin Springham By Anne Morris MEA unit will also publish its Mobinil should take on the Orange OneTouch Pixi smartphone, and in results as a separate region under brand this year, and also expects the 2014 sold 860,000 devices across its SENIOR EDITOR: range is building the the Orange Group. long-delayed converged licences to be MEA footprint. Steve Costello foundations for its Although Rennard said the launched in Egypt this year. That will Encouraged by this, Rennard CONTRIBUTORS: continued growth in the process is an internal measure and enable the market’s three mobile supported the launch of Orange Saleha Riaz, Ronan Shields, Richard Handford, O Middle East and Africa (MEA), and will have no impact on customers operators to offer fixed and mobile Klif, the Mozilla OS-based Paul Rasmussen, Anne Morris, Joanne Taaffe, Joseph Waring, Ken Wieland also hopes to be able to exploit and partners, he noted that it would services, while also allowing Telecom smartphone launched at Mobile future opportunities for make it easier for Orange to brinng i Egypt to launch an MVNO. Congress this week that also ALL ADVERTISING ENQUIRIES TO: [email protected] consolidation in the region. new shareholders or enter into However, Rennard is not includes a bundle of voice, texts The France-based operator is in mergers in the region. convinced that the market can and data for around $40. PUBLISHER: the process of placing all of its 20 Rennard pointed out that Africa, support four players, even if one of The smartphone will be launched Rick Costello units in MEA under one holding for example, has around 800 million them is an MVNO. in different MEA markets in the

PRODUCTION MANAGER: company, replacing the multiple mobile subscribers but 200 As well as its organisational coming weeks, and Rennard said he Samantha Burke holding companies that currently operators; in China, one operator - changes, Orange has also is already seeing positive signals exist and thereby creating a simpler China Mobile - accounts for about developed a strong smartphone from local managers. ART DIRECTION & PRODUCTION: Russell Smith, IntuitiveDesign UK Ltd., and clear er management structure. that many customers. “There is sales strategy in MEA - although it’s While he believes that Orange 13 North St, Tolleshunt D’Arcy, Maldon, According to Marc Rennard, EVP room for consolidation in Africa,” clear that Rennard was not initially has proved its smartphone sales Essex CM9 8TF, UK, for Africa, the Middle East and Asia, he said, adding that Orange’s focus keen on that approach because he strategy is a good one, it remains to email: [email protected] the process should be completed by is on building up its position in its did not believe that Orange was in be seen if the Orange Klif strategy PRINTED BY: June this year, by which time the existing markets. the business of selling devices. will also be a success. Servicios Gráficas Giesa, Barcelona

Whilst care has been taken to ensure that the data in this publication is accurate, the publisher cannot system that dates back to the 60 cent of gross margins. That’s a accept and hereby disclaims any liability to any party BBVA sees Xiaomi: to loss or damage caused by errors or omissions and 70s; what moderator David fortune relative to the margins we resulting from negligence, accident or any other Apple, Samsung Kirkpatrick termed a “spaghetti Freshness look at,” he said. cause. All rights reserved. No part of this publication platform” which still underpins the “We ha ve very few products – just may be reproduced, stored in any retrieval system or as threats – transmitted in any form electronic, mechanical, kind of batch processing associated of brand key two smartphones per year -- which photocopying or otherwise without the prior with old-school banking. gives us greater economies of scale permission of the publisher. and likes it to our Gonzalez wants to shake up that at the production level and the By Richard Handford model – and is staking the bank’s success ability to keep costs down.” resources on pulling it off. BBVA’s Its weekly beta software updates, A GSMA Publication All content © GSMA Ltd. 2007-2015. All pain’s BBVA is a bank that no cloud-based wallet app has 450 By Joseph Waring based on input from its large beta rights reserved. longer wants to behave like people working on it. So far, it’s only community, is something he said Sone and, according to CEO available in but Mexico, the US iaomi’s global VP Hugo that “best defines us” and shows Francisco Gonzalez, is happy to live and Latin America are set to follow. Barra claims the company’s the company’s commitment to with rivals moving onto its patch. And that’s just the starting point in Xfresh brand will give it an continually improving the customer Earlier this week at Mobile World terms of how the bank’s resources edge over better known rivals as it experience. In an effort to minimise the environmental impact of our event, the GSMA promotes the usage of recycled Congress, Samsung announced its are likely to be heading over the next moves into new markets. It has built up a beta track of 10 materials and waste reduction wherever possible. plan to launch a new mobile few years. Currently just 3,000 of its “It’s one thing to have a well- per cent of its over 100 million user Building on this commitment, we are now pursuing official Carbon Neutral certification of Mobile World payment service, as the South 110,000 staff work on the digital known brand, but it’s another thing base worldwide, most of which use Congress under the international standard PAS 2060. Korean vendor takes on Apple Pay side but in five years Gonzalez to have a brand everyone is tired of, its devices. Every Friday it pushes out (which launched at the end of 2014). reckons it will be a majority. especially when targeting the early software updates. He said it takes a But Gonzalez is sanguine about Gonzalez added that about 1.2 adopters,” he said. few weeks for a change to move from the competition. “There is a threat billion people around the world have Barra, speaking Tuesday on a the beta to the “stable” track. NEWS IN BRIEF... which I like because bank accounts, a figure that is panel discussion on content at He said Xiaomi does something banking needs competitors. We limited because banking is “very Mobile World Congress, noted that similar with its hardware updates. Globe to deploy need to be more efficient but we expensive” he says. BBVA reckons Xiaomi doesn’t spend on above-the- With the absence of Apple and Huawei’s SingleSON can also collaborate with them.” another one or two billion might be line or below-the-line advertising in the app store space in Globe Telecom announced it BBVA is already adjusting its own interested but not the traditional and goes direct to customers as China, it has had some success in the has contracted Huawei to approach as consumers move to route. More likely, they will access much as possible. mainland. It is ranked about number optimise its mobile and digital payments. Last year their account through a mobile “We generally don’t spend any three. “It’s the Wild West there performance using the it bought US banking startup Simple phone. money on buying media. All of our because there is no App Store or vendor’s SingleSON (self- for $117 million and is also working Gonzalez was speaking during conversations are via Google Play, but we have no plans to organising network). The two with online payments firm Dwolla. the keynote session on digital and is pretty much organic. We also take that outside of China, because companies formalised an But the Spanish bank, like all its transactions and social interactions avoid intermediaries as much as we’re working with Google as a operation and maintenance peers, is stuck with a legacy IT yesterday morning. possible, which can be up to 30 per Google Mobile Services partner.” (O&M) agreement in Barcelona this week. Globe recently tested the technology on 20,000 , By Joanne Taaffe Tele2 is retrenching to better 3G and 4G cells sites. Tele2 still open to making focus on providing profitab le data ele2 knows a thing or two services across its own networks. Modular VRAN about buying and divesting acquisitions, sees fewer “Operators need to mentally outstrips the Cloud Tinternational telecom accept voice is free and gear up to , a new modular VRAN operations. In January it reduced opportunities for MVNOs be successful in a data only world,” from Dali Wireless, claims to the number of countries in which it said Granryd. outperform cloud-based RAN operates to nine, from a peak of 24, countries, we will do that,” said interesting -- even though there are The shift to charging for data is by allowing operators to when the Norwegian Competition Mats Granryd, CEO of Tele2, political challenges. There are closing MVNO opportunities, optimise the use of their Authority (NCA) approved the sale speaking on Tuesday in a session plenty of opportunities, but we believes Granryd.

existing network resources, of its operations in the country to entitled Enabling M&A for Industry have so far been reluctant,” said “We are not in favour of MVNOs. including spectrum. The TeliaSonera. Growth. Granryd. We believe we should own our own flexibility and scalability of Despite having over-expanded in But we “never have the ambition Asked about the acquisition network. I don’t …. see OTT or 3A31 Matrix means operators no the past, the company does not rule to be a 24 country player again.” strategies of large companies such fixed players obtaining very M 14:00 – 15:30 Conference: S longer need to overhaul their out future acquisitions. Central Asia, where Tele2 already as Altice, Granryd advised caution. lucrative MVNO agreements with 16:00 – 17:30 Conference: U existing networks to meet “We are clearly looking for operates in Kazakhstan, could “Big operators buying up whatever us. Those days are gone. We are current and future distressed assets. If we can find the present opportunities. they can are rarely a success case. It very mindful of protecting data 09:00 – 12:00 Operator and Service Provider Seminar: M technology trends. [right opportunity], within specific “The ‘stans on the whole are very bites them in the behind later.” consumption.”

PAGE 6 Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com 05/02/2015 12:17 MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:32 Page 7

SECURE ONLINE LOG-IN THROUGH THE POWER OF MOBILE

Welcome to digital identity that makes passwords a thing of the past. We hold the future of digital authentication in our hands – and so do our customers. Simply by matching people to their mobile phone, Mobile Connect allows people to log-in to websites and apps quickly and safely without the need to remember passwords. This innovative solution is provided by mobile operators worldwide and supported by the GSMA. Log-in at GSMA Innovation City.

Monday – Thursday GSMA Innovation City: Hall 3, Stand 3A11 & 3A31 A 8.0 8.1 Mobile Connect – The new standard in digital authentication Monday 14:00 – 15:30 Conference: Spotlight on Mobile Identity Solutions Hall 4, Conference Village B 7 6 Monday 16:00 – 17:30 Conference: User-centred Privacy in a Connected World Hall 4, Conference Village B 45 B Tuesday 09:00 – 12:00 Operator and Service Provider Seminar: Mobile Connect – Restoring trust in online services Seminar Theatre CC1.1 C A 3 2 Wednesday 11:30 – 13:30 Seminar: SIM – Security, Identity and Money Seminar Theatre CC1.1 C 1 Thursday 08:30 – 10:00 Seminar: Mobile Big Data – Solving real life problems & maintaining users’ trust Seminar Theatre CC1.5 C C Secure digital identity is now in our hands MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:08 Page 8 NEWS

NEWS IN BRIEF... Collaboration key to financial inclusion KT and By Joanne Taaffe week announced an agreement with to set up IoT lab the Egyptian government to develop South Korea’s KT and Nokia he spread of both higher mobile financial services linked to have agreed to set up an speed mobile connectivity and national ID cards, called for the Internet of Things (IoT) lab Tsmartphones is enabling the building of private public and LTE-M test site on the use of more sophisticated financial partnerships (PPP). operator’s premises. The and information services in the “Partnerships between two-year agreement aims to developing world. But greater cross- governments and the private sectors develop new business sector collaboration will be essential are going to be a big factor of models covering converged if financial services in particular are growth … [in] financial inclusion,” IoT solutions as well as the to spread, according to speakers at said Banga: Governments provide automotive industry. the ‘Innovating for Inclusion’ keynote on average approximately 30 per The two companies also at Tuesday’s Congress. cent of the income of those people agreed to collaborate on 5G, Mobile operators in developing in developing countries who are including standardisation countries have launched a number excluded from financial services, he activities and 5G trials of successful payment and financial said. during the Winter Olympics services. But the CEOs of Raja Teh Maimunah, MD & CEO in PyeongChang in 2018. Mastercard and the Hong Leong at Hong Leong Islamic Bank, Islamic Bank are calling for greater agreed that mobile-based services Indosat sets collaboration to open financial will be key to broadening the reach up ad exchange services even further. of financial inclusion and need to Indosat launched the “Financial inclusion is a massive be based on partnerships. Indonesia Mobile Exchange undertaking and the only way we However, Maimunah also However, even though mobile (IMX) in partnership with can meet it … is together …” across admitted that “financial institutions phone penetration is high in the Smaato, a global mobile ad governments, industries and are not very agile … and are the countries in which the bank “Financial exchange. IMX is a mobile- platforms, said Ajay Banga, slowest or the last to adapt to this operates, differences in the level inclusion is a first, real-time bidding president & CEO of Mastercard. change.” Nor are mobile operators of smartphone penetration massive advertising platform. Currently 2.5 billion people, or half necessarily quick to partner. Once between, for example, Vietnam, undertaking and Indosat’s existing mobile the world’s population, do not have they do, however, Maimunah sees Malaysia and Indonesia, affects advertising offering, i-klan, access to a bank account, according benefits, describing a collaboration the services the bank can the only way we which currently sits within to Banga, who said mobile money with Telekom Indonesia that partner to introduce. “We need can meet it … is its digital services unit, will services in developing countries resulted in remittances costing cheaper phones and we need together” become part of the joint need to move away from operating in people 20 per cent of what they had [people] to move to venture. silos. Instead Mastercard, which this previously paid to agencies. smartphones,” she said. Ericsson teams up with KT on 5G research By Saleha Riaz willing to contribute to make it Ericsson and KT this week Privacy laws more meaningful. signed an agreement to anellists at the ‘Ensuring The panellists agreed that all work together to develop User-Centred Privacy in a companies needed to be next-generation network PConnected World’ session need to support transparent about their policies, technologies. The this week discussed the need for because if only som e were, users collaboration will cover 5G companies to have privacy policies were likely to become sceptical of network architecture, small that are simple for consumers to innovation them all, making collaboration cells, heterogeneous understand, and called for laws that across companies on privacy networks and massive protect individual data while also data from leaving Europe’s borders. that of privacy policies that all users essential. connectivity for the Internet supporting innovation. “This framework hasn’t even claim to have read but hardly any do. of Things (IoT). The two There are 105 laws expected to been adopted yet and it is already According to Denelle Dixon- companies said they aim to govern data around the world, and outdated,” he commented, adding Thayer SVP, business and legal “Laws need to be less help lead the 5G evolution they are specific to countries, that laws must consider not only affairs at Mozilla, they should be as by jointly working on whereas data does not care about the privacy of citizens but also si mple as possible, in bullet points if about unworkable standardisation, spectrum borders, session moderator Pat “appreciate the evolution of needed, and written as if for “ninth principles and more strategies and network Walshe, director, privacy, technology and the value of data.” graders.” about supporting deployment scenarios. government & regulatory affairs at “Laws need to be less about Moreover, “if users understand the innovation in a the GSMA, said. unworkable principles and more value exchange, they will be more ZTE, China Eduardo Ustaran, partner at law about supporting innovation in a comfortable sharing data,” she said. fair and sustainable Mobile demo firm Hogan Lovells, said in a year’s fair and sustainable way,” he said. Ustaran took this a step further way” massive MIMO time there will be a law that will ban Another much discussed topic was and said that users may even be ZTE is jointly exhibiting its 3D/massive multiple-input multiple-output (MIMO) base The company said it is designed stations with China Mobile to improve the interoperability at Mobile World Congress. Qualcomm takes fingerprint among online devices and The pre-5G base station addresses the challenge of creating uses massive MIMO to and remembering multiple support 64 ports and 128 biometrics from 2D to 3D usernames and passwords. antennas. By integrating the By Joseph Waring fingerprint technologies. The allowing for greater accuracy, It is being introduced in baseband, radio frequency Snapdragon Sense ID 3D platform privacy and stronger conjunction with the Snapdragon units and antennas, it ualcomm on Monday supports a fingerprint scanner that authentication. 810 and Snapdragon 425 requires only a third of the introduced a 3D fingerprint uses sound waves to penetrate the The platform consists of a processors and is designed to be installation space of Qauthentication platform outer layers of skin to detect 3D Qualcomm biometric integrated compatible with all Snapdragon traditional mobile base based on ultrasonic technology that details, such as ridges and sweat circuit, custom sensor technology 400, 600 and 800 series processors. stations, the vendor said. improves security and eliminates pores. and algorithms managed by Snapdragon Sense ID 3D is the need for passwords. Raj Talluri, Qualcomm’s senior SecureMSM technology. It is based expected to be available in The chipmaker claims it’s the first VP of product management, said on the FIDO (Fast IDentity Online) commercial devices later this year ultrasonic-based biometrics sensor the use of ultrasonic technology Alliance Universal Authentication and is already in various sampling and improves upon touch-based evolves biometrics from 2D to 3D, Framework specification. stages with major OEMs.

PAGE 8 Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:32 Page 9

MWC15 Daily DAY4.qxp_DAY1 04/03/2015 15:21 Page 10 MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:33 Page 11 CA | CUSTOMER EXPERIENCE

By Denise Dubie, Senior Principal, Content Strategy at CA Technologies.

Research – Mobility: Why Your Customers Aren’t Satisfied and What to Do About It

New research shows enterprise-wide mobility can improve your customers’ overall experience.

n the application economy, simply economy. And two, the best way to achieve providing the next killer app is no longer this is to implement an enterprise-wide Ienough. Consumers’ expectations have approach to mobility. never been higher, and you can lose a customer in a split second if you have not UNDERSTAND THE CUSTOMER focused on optimizing the entire customer EXPERIENCE. experience. To truly deliver a quality mobile experience, CA technologies recently sponsored IT and the business must know how the research company Vanson Bourne to conduct customer interfaces with the app and how a global survey of 1,425 senior IT and well the app responds to customer demand. business executives on their mobility Learn, understand and try t o experience what initiatives. The results revealed that overall your customers are experiencing. user satisfaction with mobility efforts to date remains low: respondents report that only DEFINE CUSTOMER-DRIVEN RESULTS. 20% of their customers are completely Do you want more customers using your satisfied with their experiences with mobility. services? Do you want to deliver more apps The most important result is what or more feature releases to existing apps? organizations are actually doing to meet Businesses must understand the goals of their these challenges: implementing a more mobility efforts to better design the enterprise holistic approach to enterprise-wide mobility. strategy. In fact, 40% of respondents have already adopted enterprise mobility and another 47% DEVELOP AN ENTERPRISE MOBILITY plan to in the next two years. STRATEGY. By taking a holistic approach to improving It’s clear mobility projects cannot thrive in an and securing the overall end-to-end mobile ad hoc environment—they must be experience, organizations are reaping huge integrated across and baked into all IT and rewards: business endeavors from the start. A successful enterprise mobility strategy will • Enterprise mobility adopters report six encompass managing the data from the back times more end users who are completely end to the user device. satisfied with their mobility producrts o services. IDENTIFY AND NURTURE MOBILITY • Twice as many enterprise mobility TALENT. adopters have already seen an To drive an enterprise mobility strategy, IT improvement in overall user experience. organizations must be equipped with the skills • Enterprise mobility adopters have seen a needed to not only develop mobile apps and 24% revenue increase from customer- services but also the talent to envision how Denise Dubie facing mobility apps and a 25% mobility could enhance existing applications. improvement in the overall customer Denise is senior principal, content strategy at CA Technologies. As a former IT experience. MEASURE MOBILE SUCCESS. industry journalist with IDG Enterprise, her work was featured in print and online daily Mobility needs monitoring. Mobile apps can in publications such as Computerworld, CIO and Network World. Now Denise is a top The research proves a few critical points thrive or die in an instant. Learn what works contributor of articles, blogs, whitepapers, eBooks and more. She manages the about mobility. For one, optimization of the and what doesn’t early, and build on REWRITE and Highlight content editorial process and leads socia l media strategy. With overall end-user and customer mobile successes. more than 20 years experience, Denise reports and writes on the application economy, experience is the most important thing you IT skills and careers, management cloud, mobility, DevOps, big data, security and more. can focus on for success in the application See more at rewrite.ca.com

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com Thursday 5th March PAGE 11 1 04/03/2015 12:45 MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:08 Page 12 NEWS

like they were in freefall,” she said. iPhone 6 sales In Europe, Android’s share Telco and tech M&A declined by 2.2 percentage points year-on-year to 67.2 per cent while drive up iOS iOS rose by 3.2 points. After losing to continue apace, its top spot to iOS in the holiday quarter of 2014, Android bounced despite challenges share in China back in the US with a share of 51.9 per cent, the research company said. By Anne Morris urban China with iOS’ share of the “As vendors flocked to Mobile By Joanne Taaffe smartphone market reaching 25.4 World Congress this week to pple’s iOS per cent – a 4.5 percentage point showcase their latest products it is he financial industry expects “Authorities are reached its highest ever increase over the same period in noticeable how many have decided no immediate let-up on last starting to Ashare in urban China with an 2014," said Carolina Milanesi, chief to focus on the mid-tier as success Tyear’s fast pace of mergers iPhone accounting for one in every of research for the company. at the high-end appears more and and acquisitions in the telecom and understand that the four smartphones sold, according to “Across key global markets more unattainable,” Milanesi technology sector. Instead, today’s industry is setting data from Kantar Worldpanel Apple’s momentum generally commented. “However, while mid- heated M&A environment may itself up for a data ComTech for the three months to continued from last month, although tier consumers might be more unleash big surprises. end-January. Android was able to slow down the accessible than high-end ones, “Cash-rich [Internet] companies only world” “Leading into Chinese New Year, decrease in share in some countries manufacturers will have to work may start sniffing around telcos,” Apple iPhone 6 and 6 Plus drove such as , Spain and France harder than ever to stand out in an suggested Tony Poulos, market sales to an unprecedented high in where its sales had started to look increasingly crowded marketplace.” strategist at WeDo Technologies, speaking on the Tuesday panel it comes to acquiring small start-ups Enabling M&A for Industry G rowth. with different cultures, “it’s important The value of mergers and not to kill what you bough,” she said. acquisition in the technology and For European telcos, in-country Smart mobile apps operator sector grew 34.9 per cent M&A continues to makes the most in 2014 from the previous year, sense, according to speakers. according to B. Holt Thrasher, MD Operators “should start with in- key to capturing for Mooreland Partners. “The last market consolidation, then fixed- time it was that high was in 2000,” mobile convergence … then consumer attention said Thrasher. And last year international – the latter is very telecom M&As represented three of complicated,” said Mats Granryd, By Paul Rasmussen customers. In terms of the here and the ten biggest deals. CEO of Tele2. now, if a customer wants to make a But although telecom operators But international consolidation is igital marketers typically purchase using their mobile device and equipment manufacturers much less likely to raise the ire of overlook how to keep and they can’t, they’ll turn to a speaking on the panel still see the European Commission. Dcustomers engaged by failing competitor. This is then likely to opportunities to use mergers and “The commission generally to monitor the user’s experience shape their buying decisions in the acquisitions to grow or transform welcomes cross-border M&A – it within a . Did the app future; why turn back to a company their companies, they rang a note reproaches too many in-country perform and, if not, where was the that failed, when a competitor has of caution. deals”, said Thomas Wessely, experience failing customers? proven it can deliver. The third area, Ericsson, for example, views partner at Freshfields. These issues, according to Jennifer a company’s reputation, is the one M&A as a potential means to As a result, gaining approval for Tejada, CEO of Keynote, a cloud area that is often overlooked.” transform its business as the in-country deals is slow, complex testing, monitoring and analytics Customers are much more likely to industry moves towards software- and uncertain. But there may be a firm, can be significantly reduced by complain about a bad service than based service delivery. shift in mindset at the commission. accepting that preparation is key to praise good, and are willing to add their “Our previous approach was “Authorities are starting to understanding a consumer’s impression to the app ratings, said more focused on filling gaps. We understand that the industry is behaviour when using a mobile app. Tejada. “If businesses can’t support are now looking at a complete view setting itself up for a data only “If you know that your mobile site customers on mobile devices, many of which new business we need to world,” he said. can deal with spotty coverage, has others will also turn to competitors.” be in,” said Rima Qureshi, SVP, CSO “The Commission is a bit of a Dr minimal third party apps slowing The Keynote CEO maintains that “Many businesses are looking at & head of M&A, Ericsson. Jekyll and Mr Hyde. When you down the site beyond your control, personalising a mobile app is ways to engage customers Qureshi, however, questioned discuss the merits … [of a deal] and you can be sure it loads as quickly mostly about understanding the throughout their physical to digital today’s high valuations of software they are extremely conservative… as possible and has a low tolerance to context of the customer. experience, such as knowing when companies. .When you come with downtime, you have created the best potential customers are near a shop “There is an interesting way of convergence and OTT as an environment to grab consumer “In terms of the and then serving a tailored ad to their increasing value by throwing in buzz argument they are not very attention and take them through to here and now, if a mobile device that offers discounts words. Traditional valuations need receptive. The commission views the check out,” she said. to encourage them to enter.” to be reassessed when looking at [market consolidation] as [a A company stands to lose out in customer wants to Keynote believes that the use of software companies,” said Qureshi. question of] fixed cost three key areas from having a make a purchase big data can help to determine what The executive also stressed that efficiencies,” said Wessely. poorly designed site, using their mobile makes for a successful customer “the performance on acquisition is However, the commission still according to the Keynote CEO. device and they experience and can inform the not necessarily stellar. It’s an gave the green light to in-country “Revenue from the customer now, business on where to make important caveat. An acquisition ... is telco consolidation in Germany, revenue from the customer in the can’t, they’ll turn to improvements that maximise their not a panacea, it’s not going to solve Ireland and Austria, despite future, and revenue from other a competitor.” digital investments. the problem.” And particularly when national opposition, he noted.

development: “Data analysis allows management attention. what its customers want. In this case Context data boosts operators to provide a better “A number of T-Mobile US the issue was escalated within the service with higher quality and customers were requesting the company and a resolution achieved.” operators’ reactions improved efficiency. can ability to roll-over their unused Herd maintains that context data now offer another data filter they monthly data to the next month, is become a meaningful differentiator By Paul Rasmussen starting to take place in real-time, didn’t have six to nine months ago.” something operators do not offer.” for operators. “It’s an X-factor, and says Bret Herd, head of telco Speaking at Tuesday’s Context is The operator reacted promptly to we’ve seen it worth fighting for to ork underway within strategy and development at King session, Herd provided an these tweets by launching a new boost real-time customer service.” Twitter’s telco group is Twitter, as context data associated example where Twitter had acted as service to overcome this Twitter is planning to unveil a Whelping mobile operators with a user is better understood. the channel for mobile subscribers dissatisfaction. data context dashboard too in the react better to customer service Herd claims that mobile context to request action from their service “A senior exec within T-Mobile US near future to make analysis easier requests and reduce churn. This is data is driving product and service provider – and received immediate monitors Twitter each day to see and quicker.

PAGE 12 Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY4.qxp_DAY1 04/03/2015 15:21 Page 13 MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:33 Page 14

ADVERTORIAL Changing Education mSchools

Mobile Learning Awards celebrated its third edition this year. mSchools Mobile Learning Awards reward those who use and experience mobile technologies within academia demonstrating the educational possibilities of mobile devices (tablets and smartphones) in schools. These awards honour innovative teacher and student led projects that recognise the integral role of Mobile Technology in Education.

In addition, School Visits at the Mobile World Centre, aimed at students understanding of how mobile enhances our lives, provides children and schools with a first-hand approach on the use of mobile technology. Visits are organized on an ongoing basis throughout the year and encourage the discovery and use of mobile technology through an innovative “Learn by Play” treasure hunt experience.

IMPROVE DIGITAL SKILLS & ENTREPRENEURIAL SPIRIT Developing 21st century skills with the support of industry and education experts.

mSchools App Education course is a computer science elective offered in Catalan High The mSchools programme is a multi-faceted mEducation initiative by the Schools based on app design and prototype development. In partnership with the Departament Mobile World Capital Barcelona, in collaboration with the Generalitat of d’Ensenyament, App education promotes team work and stimulates the entrepreneurial spirit. Catalonia, Barcelona City Hall and GSMA. Throughout the course, students and teachers receive mentoring from industry expert mSchools is a multi-faceted mEducation initiative of Mobile World Capital Barcelona, in volunteers improving learning outcomes and digital skills. Industry experts from leading collaboration with the Generalitat of Catalonia, Barcelona City Hall and GSMA. Launched in companies in the fields of app development, video games, business incubators and internet 2012, mSchools effectively integrates mobile technologies into the classroom. portals guide students and teachers through project planning and app development during the course. Mobile enables access to up-to-date materials, improves collaboration and strengthens learner engagement. mSchools helps students build important new digital skills, improves The App Education course has over 12.000 students and more than 300 schools enrolled in the achievement and prepares them for today’s world. 2015 school year. That’s over 25% of 4th grade ESO students from Catalonian public high schools.

The mSchools Programme is based on three focus areas: mSchools App Awards acknowledges and rewards innovative students, teachers and • Encourage Learning with Mobile schools for their hard work and accomplishments during the App Education course. • Improve Digital Skills and Entrepreneurial Spirit • Build an open Environment for mEducation Awards focus on the design, coherence and technical development of applications for mobile devices, stimulating the students’ presentation skills and creativity.

ENCOURAGE LEARNING WITH MOBILE TECHNOLOGY Fostering curiosity and the joy of discovery for students and teachers. BUILD AND OPEN ENVIRONMENT FOR MEDUCATION. Increasing accessibility of and solutions relevant to students and teachers. Mobile History Map (MHM), a pioneering initiative of the mSchools programme, advocates the use of mobile technology applied to non-technological subjects. This new, mSchools Toolbox is an online repository of validated and tested mobile educational geo-positioning app and platform, allows students to collaboratively create content about content. Designed to increase the availability and usage of educational mobile content for points of interest close to their schools. schools, teachers, parents and students. All content is curated by teachers and education experts for a better classroom experience. MHM content is evaluated and curated by education experts with the support of the Institut Cartogràfic i Geològic de Catalunya, constituting a unique catalogue of Catalonian mSch ools Lab provides a set of tools to foster collaboration in testing future mEducation history and culture. solutions in a school environment. Designed to facilitate innovative trials and accelerate the adoption of cutting edge technology for education. Schools are encouraged to volunteer to This pioneering project, specially designed for non-technical subjects is not only a partner with the industry to implement innovative solutions together. multidisciplinary educational tool but also a huge success: more than 1600 students and 80 teachers from Catalonia are generating new digital content based on over 400 points of interest. mSchools mobile4all promotes accessibility of mobile devices fo r qualifying families and students with special needs. Designed to reduce the digital divide in the classroom.

For more information on how Mobile World Capital Barcelona is changing education please visit us at Congress Square 70 or mschools.mobileworldcapital.com.

PAGE 14 Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:34 Page 15 MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:34 Page 16 CONNECTIVITY FIRST | DEVICESCAPE

Dave Fraser, CEO, Devicescape

Welcome to Connectivity World Congress…?

As the industry evolves to reflect the “Connectivity World Congress” might be The logical extension of this is that end users growing awareness that wireless worth considering. It maintains a link to the will begin to choose their connectivity connectivity is bigger than any one event’s roots, while continuing to address the provider—which may not necessarily be a technology, perhaps this event would broader mix of underlying technologies that Network Operator—based on the total benefit from another name change. can be harnessed to give smartphone users connectivity package to which that provider Successful mobile the connectivity they seek. Specifically it gives them access. Like for like comparisons of operators will be the ones omeone visiting this show for the first would create the right environment for the cellular coverage are going to lose their currency time, with no preconceived ideas, might meaningful integration of Wi-Fi into the fast as end users realise services are available that dispense with Swell find themselves wondering why it’s connectivity service that mobile operators that deploy a range of technologies to ensure the technology-aligned still called “Mobile World Congress”. Such a provide. best connectivity experience in the moment. thinking and offer variety of industries, applications and Despite its enormous popularity with end Remember, smartphone users spend 90 per activities are on display here in Barcelona users, and despite the enormous public and cent of their time indoors, where Wi-Fi Connectivity First. that the overarching theme is open to private connectivity resource that it connectivity is increasingly available in an interpretation. represents, there are still some within the abundance that cellular simply cannot match. MWC has had several identity changes as traditional operator c ommunity who believe That is not a criticism of cellular, it’s simply it has evolved over the years. Back in the 90’s Wi-Fi is—and should remain—entirely an observation that these two technologies it was known as GSM World Congress, separate from cellular. have evolved to do what they are best at. reflecting a strict technology alignment. With Ironically, this view perpetuates rather Cellular is the clear winner for mobility, for and relevance of the service. Because the arrival of UMTS it became 3GSM World than neutralizes the threat that Wi-Fi outdoor connectivity and clearly delivers relevance is everything. Congress in 2001. And six years later, as represents to the established operator some indoor conne ctivity. But Wi-Fi rules the At the beginning of this article I was talking mobile operators worldwide signalled their community. The emergence of Wi-Fi First in-building roost; which is why successful about the evolution of this illustrious event. intent to converge on a single cellular and Wi-Fi-only plays from disruptive start- mobile operators will be the ones that I’m told that, one of its original purposes was standard for 4G, it was given the name we ups and larger cable operators—as well as dispense with technology-aligned thinking to facilitate the establishment of international still use. the arrival of Google’s integrated cellular and and offer Connectivity First. roaming agreements between operators so These changes follow a narrative of Wi-Fi offer—will add a new dimension of One could even argue that, in the shape of that their customers could have the same expansion and inclusivity. UMTS brought choice for end users who want connectivity T-Mobile USA, the industry already has its experience moving from one network to with it bra nd new operators with no 2G rather than one or other technology that prototype Connectivity First operator. CEO another. legacy, hence the subtle but important underlies it. And their emergence has been John Legere’s observation last year around A lot has changed since then, the show’s addition of that ‘3’. The end of a far more greatly assisted by traditional mobile the launch of Wi-Fi Un-leashed that it doesn’t name included, but this challenge of significant industry era was reflected in the operators’ reluctance to embrace the matter h ow he gives his users five bars of continuity remains. Mobile operators need to next change, as the sometimes bitterly fantastic wireless resource on which these service, so long as he gives them those five take control of the entire connectivity opposed GSM and CDMA camps laid down disruptive new services are being built. bars, felt like a breakthrough moment. service, and that means an extension of the their arms on the common ground of LTE. Mobile operators need to look and learn. His point was made in response to the same cellular service experience to all forms With each new technology came more We believe the most important trend of 2015 observation that an emphasis on Wi-Fi of Wi-Fi. It means a managed service that options and more operators. will be a shift in thinking away fro m isolated reflected a weakness in his . delivers quality, convenience, and security. It In 2015 it feels like the time is right for technologies and towards what we’re calling a We can speculate about that, but the more means giving users what they need, where another change. Clearly this is no longer an Connectivity First approach. Some operators important question is: So what if it did? The they need it, when they need it. event that deals exclusively in “mobile”, and may continue offering services at the fringes fact is, there are weaknesses in every cellular It is our firm belief that, this time next year, the gathering momentum behind quad-play of the industry, using only one technology or network, mostly indoors where pe ople need T-Mobile USA will be by no means the only means mobile-only operators are actually another. But the majority will soon realize connectivity most. So what’s the best thing to mobile operator taking a Connectivity First dwindling in number. What’s more, the that, as long as the quality of the connectivity do in response? Do what Legere did, and approach. Whether or not we’ll be greeting lifespan of previous rebrands suggests experience is a good one, the end user will be address those weaknesses in the most one another at the inaugural Connectivity another is due. pleased, however it’s delivered. efficient way you can to maintain the quality World Congress, is perhaps anot her matter.

PAGE 16 Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:34 Page 17 HALLS 1 & 2 | FLOORPLANS

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1H30 1G29 1H31 1H27 1A30 1C29 1C30 1E30 1G30 ACCESS TO 1G25 1H21 1H25 1H26 OTHER HALLS

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Meeting Rooms Meeting Rooms Meeting Room Vending Machines 2I4 2A2 2A4 2A6 2A8 2B3 2B2 2B4 2B6 2B8 2B10 2C3 2C1 2D2 2D4 2E4 2E2 2F10 2F12 2G13- 2G11 2H2 2I2 GF18 2J2 2L3 2L2- 2N2 MR MR MR MR MR MR MR MR MR MR MR MR MR MR MR

VENT VENT VENT VENT VENT VENT VENT VENT VENT VENT

GF12 GF13 GF14 up GF15 Z1.3 Z1.2

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com Thursday 5th March PAGE 17 MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:39 Page 18 FLOORPLANS | HALL 3 & CONGRESS SQUARE

MR MR MR MR MR 3H32 3H34 8 9 10 11 12 LIFT MR MR GF Vending Machines Meeting Rooms 6

3N 33 3K30 3L30 3B30 3C10 3C30 B 3J30

3H30 3A31 3A20 3D30 3E30 3I30 3F30 3M30 3N30

B

3N 31 3B20 3C20 3K20 3L20 3J20

CC3

3N 11

3B10 3I10 3K10 3M10 3N10 B 3A11 3A10 3D10 3E10 3H10 3G10

B

3N Plasma 21 VIP Waiting Area Refreshments

Meeting Rooms Meeting Rooms Plasma

MR MR MR MR4/ MR MR 3G2 3G4 3G 3K2 3K4 3K6 1 2 3 MR5 6 7 MR MR 1 MR MR MR

CC7.10 CC7.9 CC7.8 CC7.5 CC7.4

CC7.10 CC7.9 CC7.8 CC7.5 CC7.4 CC7.7 CC7.6 CC7.7 CC7.6

CC7.11 CC7.12 CC7.2 CC7.3

CC7.11 CC7.12 CC7.2 CC7.3

CC7.14 CC7.13 CC7.1C

CC7.14 CC7.13 CC7.1C

CC7.15 CC7.1B CC7.15 CC7.1B CS210 CS212 CS CC7.16CC7.16 CS 210 212 CC7.1A CS213 CC7.1A CS213

CS200 CS202 CS204 CS206 CS208 CS200 CS202 CS204 CS206 CS208

Broadcast village GSMA Innovation City

CS130 CS180

Stand 3A11 & 3A31 CS130 CS180 CS124- CS125 CS125 CS124 Mobile Connect - The convenient and secure CS123 CS160 CS165 CS123 CS122 CS121 CS122 CS160 CS165 universal log-in solution with privacy protection. CS121 Meeting

Room CS157MR CS120 CS157 MR

CS150 CS156 CS156 83% of mobile internet users have concerns about sharing CS120

CS155 personal information when accessing the internet or apps CS150 CS155

from a mobile. Mobile operators can put trust back into Wearables Pavilion CS100 CS105 CS140 CS145 digital services by providing secure authentication and CS100 CS105 CS140 CS145 identification. We hold the future of digital authentication CS90

CS90 in our hands – and so do your customers. CS135 CS135 Simply by matching people to their mobile phone, Mobile Connect allows people to log-in to websites and CS70 CS80 apps quickly and safely without the need to remember CS80 passwords. This innovative solution is provided by mobile CS76 CS77 CS76 CS77 operators worldwide and supported by the GSMA. CS70 CS75 CS87 Experience and get involved with Mobile Connect here CS87

CS85

today at the GSMA Innovation City Hall 3 Stand 3A11 & CS75 3A31. Secure digital identity is now in our hands. CS85

CS50 CS60

CS67

CS67

CS65 CS65

CS50 CS60

PAGE 18 Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com MWC15 DailyDAY4.qxp_DAY103/03/201517:35Page19

MOBILE WORLD CONGRESS WORLD MOBILE ACCESS TO OTHER HALLS

Meeting Rooms Exit downfromCC4 i 5M32 5M20 MR 5M22 5M30 5M24 5M26 5M16 5M28 5M18 5M6 5M10 5M14 5M4 5M12 5M2 MR MR MR MR MR MR MR M MR MR MR MR MR MR R 5L9MR GF4 5L35 MR 5L27 5L29 5L33 5L15 5L13 5L23 5L31 5L21 5L11 5L5 5L7 5L17 5L3 MR MR MR MR MR MR MR MR MR MR MR MR MR 5L20 5L24 5L26 5L28 5L22 5L10 5L34 5L38 5L32 5L14 5L16 5L18 5L4 5L8 MR MR MR MR MR MR MR MR MR MR MR MR MR MR 5K21 5K13 5K09 5K41 5K11 5K29 5K83 5K49 5K61 5K71 5K81 5 5K51 K31 5K08 5K20 5K30 5K46 5K50 5K26 5K28 5K10 5K12 5K70 5J41 DAILYwww.mobileworldcongress.com| 2015 5J81 5J61 5J09 5J21 5J31 5J11 5J51 5J71 J05J22 5J20 J65J18 5J16 5J10 5J70 5J80 5J76 Exit down from CC4 5J66 5J50 5J60 5J72 5J08 5J12 5I41 5I31 GF5 5I73 5I67 5I77 5I83 5I51 5I61 5I11 5I05 5I15 5I69 5I81 5I80 5I40 5I36 5I50 5I20 5I30 5I26 5I60 5I10 GF8 5I70 5H41 5H81 5H19 5H11 5H61 5H27 5H31 5H51 5H83 5H75 4A2 4A1 5H16 5H26 5H72 5H20 5H68 5H70 5H40 5H30 5H18 5G51 5G61 5H28 GSMA Auditorium 5H74 5G11 5G17 5G23 5G77 5G71 5G31 5G41 5G27 5G81 5G21 5G60 5G58 5G66 5G40 5G10 5G70 5G20 5G16 5G68 5F81 5F31 5F61 5F73 5F41 5F75 5F21 5F11 5F71 HALLS 4 & 5 & 4 HALLS 5F10 GF3 5E21 5E31 5E41 5E61 5E81 5E71 5E06 5E30 5E40 5E20 5E08 5D81 5D61 5D31 5D05 5D09 5D41 5D70 5D34 5D32 5D60 5D66 5D10 5C41 5C51 5D36 5C21 5C81 5C31 GF2 5C71 5C61 5C65 5C11 5C43 | FLOORPLANS 5C10 5B75 5B73 5B61 GF7 5B41 5B81 5B21 5B05 5A70 5A72 Thursday 5th March 5th Thursday 5B26 5B20 5B10 Mobile World 5B40 Programme 5A81 5A61 Ministerial 5A31 Summit 5A21 5A41 & 5A80 5A40

PAGE19 Low Barrier Low Lift Low Barrier Low Barrier PIPE 4.8mH PIPE 4.8mH MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:36 Page 20 FLOORPLANS | HALLS 6 & 7

6D73 6D71 6D70 6O33MR 6O32MR

6C60 6D61 6F62 6G63 6G60 6G62 6H63 6H60 6I69 6I67 6I62 6J61 6N30MR 6O31MR 6O30 6M60 6N27MR MR 6D60 6F60 6G61 6H61 6I61 6I60 6J60 6K61 6K60 6L61 6L60 6M57 6A60 6B62 6B60 6C56 6C58 6D55 6G57 6G56 6G58 6H57 6H56 6I63 6I58 6I56 6J55 6N28MR 6O26 MR 6C61 China Pavilion 6M56 6N25MR 6O24 6D50 6F50 6G52 6G51 6G50 6H51 6H50 6I53 6I51 6L50 MR 6A50 6B52 6B50 6C50 6I50 6J51 6J50 6K50 6M53 6N21MR 6N26MR 6F46 6G47 6G46 6H47 6H46 6I57 6I55 6L48 6M49 6O22 MR

6O20 MR 6O25MR 6G41 6J41 6K40 6M40 6N19MR 6O18 6N22MR MR 6L41 6J40 6L40 6N17MR 6O23MR 6C40 6G40 6H41 6K38 6I40 6M38 6B40 6C41 6I37 6A40 6D40 6F40- 6H40 6J37 6G37 6O21MR 6N18MR 6N15MR

6J36 6K36 6L36 6M36 6O19MR 6H37 6C36 6I36

Meeting Rooms

6O15MR 6J30 6H30 6L30 6M30 6N13MR 6H31 6N14MR 6O13MR 6C30 6E30 6I30 6G30 6J29 6K30 6G31 6J28 6K37 6B30

6H38 6I27 6L26 6M29 6M26 6N11MR 6N12MR 6O11MR 6J26 6K35 6O12 MR

Low Barrier 6A30

6O10 MR Low Barrier 6I22 6K21 6O7MR 6J22 6M17 6N7MR 6N8MR 6I20 6J21 6K20 6L21 6G20 6H21 6J20 6L20 6M20- 6C20 6E21

Low Barrier 6H20 6I21 6J18 6K15 6O5MR 6O8 6E20 6G21 6M15 6N5MR 6N6MR MR 6O3MR

Low Barrier 6M10 6L10 6M13 6O6 6B10 6N3MR 6N4MR MR 6I10 6I12 6J13 6J11 6L11 6C10 6E11 6J10 6K11 6K10 6O1MR 6G11 6G10 6H10 6I11 6E10 6M08 6I06 6L05 6L6 6M7 6N1MR 6N2MR 6O4 6J07 6J06 6J08 6K05 MR

6O2 MR

Z4.10 Z4.14 Z4.16

Stand: 6E20

7N89 7N91 7N93 7N94 7N95 GF11 MR MR MR MR MR

7C86 Low Barrier 7P26MR 7O37MR 7O36MR 7N85 7N83 7L78 7K78 7I90 7I92 7I94 7G80 7D80 7B87 7B85 Low Barrier 7G81 Lift 7N81 7L81 7K81 7I83 7I81 7F81 7F80 7D81 7C81 7A81 7P24MR 7O35MR 7O34MR 7N77 7L76 7K72 7K74 7I82 7I84 7G76 7D76 7C80 7B83 7B81 Low Barrier

7P22 7A80 MR 7O33MR

7P20 7N73 7N71 7K71 7J73 7J71 7G70 7F71 7C73 7C71 7A71 MR 7O32MR 7L71 7K70 7F70 7C70 7I71 7D70 7P18 7O31MR 7N65 7K68 7J65 7G71 7G68 7F67 7C68 MR 7O30MR 7N67 7L65 7K65 7J63 7D68 7C67 7C65 7B67

7O28MR 7N63 7K64 7K63 7J61 7O27MR 7N61 7N60 7L61 7I61 7G60 7F61 7F60 7D61 7C60 7B61 7O26MR 7N59 7K61 7A61 7A60

7P16MR 7C61 7O25MR 7G61 7O24MR 7N43 7C50 7B51 7P14MR 7B146 7K51 7G50 7F51 7N45 7L51 7K50 7I51 7E51 7O21MR 7O22MR 7N41

7M59 7M57 7M55 7M40 7K43 7J40 7O19MR 7J43 7H40 7G41 7O18MR 7K41 7K40 7H41 7G40 7F41 7E41 7P12MR 7M53 7M51 7M49 7M36 7M38 7K35 7C41 7C40 7B41 7B140

Meeting Rooms 7J38 7O17MR 7G37 7A41

7P10MR 7O15MR 7B33 7M32 7J33 7J31 7O14MR 7M47 7M45 7M41 7M30 7K31 7J32 7F31 7F30 7E31 7E30 7P8MR 7C30 7C32 7M43 7K30 7J30 7H31 7G31 7O13MR 7B 7O12MR 7M39 7M37 7M35 7M28 7K27 7K25 7J27 7J25 7J28 7B 7B 27 31 29

Green Technology Pavilion NFC & Mobile Money Pavilion 7A40

7O8MR 7M31 7M29 7M27 7M25 7M20 7M22 7K21 7J21 7J20 7J22 7H23 7H21 7H20 7H22 7C18 7B25 7B21 7K20 7G21 7F21 7E20 7C21 7O5MR 7C 7C 7B 7A21 7O6MR 7M23 7M21 7M17 7M16 7K17 7K15 7J16 7J18 7H17 7H15 7H18 7E21 7C12 7B 7M19 7J17 7J15 14 16 19 17 7B15

7P4MR 7M15 7M13 7M11 7K10 7K12 7J11 7J10 7J12 7H13 7H11 7E12 7E14 7C13 7O3MR 7O2MR 7M09 7H10 7H12 7G11 7A11 7M08 7G09 7F03 7E19 7C05 7B11

7P2MR 7O1MR 7O4MR 7M07 7M05 7M03 7M01 7K06 7K08 7J05 7J06 7J08 7H05 7H03 7H08 7G05 7E06 7E08 7C07

GF10 GF9

PAGE 20 Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:36 Page 21 HALLS 8.0 & 8.1 | FLOORPLANS

8.0K25 8.0K26 8.0K27 MR MR MR 8.0K24 MR

8.0K23 MR 8.0K21MR 8.0K22 MR 8.0K20 MR 8.0K17MR 8.0K18 MR Theatre E 8.0K19 MR 8.0K14MR 8.0K15 MR 8.0K16 MR Meeting Rooms 8.0K13 MR 8.0K10MR 8.0K11MR 8.0K12 MR 8.0K7MR 8.0K8MR 8.0K9 MR 8.0K5MR 8.0K6 MR Breakout 8.0K4 Room E MR 8.0K2MR 8.0K3MR Foyer E Theatre F Foyer F

8.0 8.0 8.0 8.0 8.0 8.0 J30 J24 J20 J14 8.0 8.0 J40 J34 J10 J6 8.0 8.0 8.0 8.0 I33 I25 8.0 8.0 8.0 8.0 I41 I35 I23 I15 I13 I9 8.0 8.0 Stand: 8.1G20 8.0 8.0 I29 I27 8.0 8.0 8.0 Foyer D I39 I37 I19 I11 I7

8.0I10 8.0I6 Theatre D 8.0I20

8.0I12 8.0I8

8.0H16 8.0H11 8.0H9

Networking

8.0 8.0 Lounge H20 H14 8.0H10

8.0 8.0 G21 G17 8.0G13 CC8.9 CC8.8

8.0G19 8.0G11 CC8.16 CC8.15 CC8.14 CC8.13 CC8.12 CC8.11 CC8.10 CC8.7 CC8.6 CC8.5 CC8.4 CC8.3 CC8.2 CC8.1 Goods Lift 8.1 Max Weight - 4000 Kg Size - 2.36m x 3.5m Door Width - 2.67m Door Height - 2.17m Theatre C CC8 8.0G20 8.0G14 8.0G2

8.0F17 8.0F15 8.0F11 Foyer C 8.0 8.0

F40 F36 NORTH ENTRANCE CC8.24A CC8.24B CC8.23 CC8.22 CC8.19 CC8.18 CC8.17A&B 8.0F30 8.0 8.0 8.0 F38 F34 8.0 8.0 8.0F10 F08 CC8.21 CC8.20 F20 F18

8.0 8.0 E39 E37 8.0E29 8.0E19 8.0E9 8.1K79 8.1K65 8.1K51 8.1K41 8.1K85 8.1K77 8.1K73 8.1K31 8.1K11

Meeting Rooms Catalan Zone 8.0 8.0 8.0 8.0 8.0 8.0 8.0 8.0 8.0 8.0 8.0 8.0 E58 8.0E14 E80MR E76MR E70MR E69MR E62MR E52 E54 E40 E38 E30 E24 8.1 8.1K22 8.1K14 8.0 8.0 8.0 8.0 K64 8.0 8.0 8.0 8.0E10 8.1 E60MR E56 E50 E46 E36 8.1K40 8.0 D67MR 8.0 8.0 E16 K62 8.0 8.0 8.1 8.1 8.1 D29 8.1 8.1 ENTRANCE D79MR D75MR D69MR E34 K54 8.1 8.0 8.0 8.0 8.0 8.0 8.0 K66 K24 K20 K16 E64MR 8.0D21 8.1K48 J5 D65MR D57 D49 D39 D25 8.1K52 8.1K42 8.1 8.1 8.1 8.1 8.1 K70 K68 J17 J13 J9 8.1J31 8.1 8.1 J3 8.0 8.0 8.1 8.1 8.1 8.0 8.0 8.0 8.1J71 J67 8.0 8.0 D20 D14 J15 J11 J7 8.0 8.0 D60MR D58 8.0D50 8.0D40 D30 D24 D76MR 8.0 D66MR D80MR D70MR 8.0D10 8.0 8.0 8.0 8.0C35 8.0 8.0 C19 C15 8.0 8.0 C29 C25 Goods Lift 8.2 8.0 C59MR C55 8.0 C45 Max Weight - 6000 Kg 8.0 C49 Size - 2.36m x 5.28m 8.0 8.0 C65MR Door Width - 2.69m C73MR Door Height - 2.78m C77MR C69MR 8.1J64 8.1J34 8.1J30 8.1J20 8.1J14 8.1J10

8.0 8.1I59 8.1I51 8.1I49 8.1I41 8.0 8.0 8.0 C63MR 8.1 8.1 C79MR C75MR C67MR ACCESS TO I63 I61 8.1I35 8.1I21 8.1I11 8.1I13 8.0C10 OTHER HALLS 8.0 8.1 8.1 8.1 B17 I20 I18 I16 8.1I10 8.1H48 8.1I50 8.1 8.1 8.1 8.1 8.1 8.1I40 H21 H19 H15 H13 H11 8.0 8.1H65 B16 APP LOUNGE 8.1H49 8.0 8.1H51 Theatre B Theatre A B15MR Goods Lift 8.3 Max Weight - 4000 Kg Size - 2.36m x 3.5m Door Width - 2.8m 8.1H22 8.0 Door Height - 2.39m 8.1H20 B12MR 8.0B10 Mobile Cloud Pavilion

8.0 8.1 8.1 8.1 8.1 8.1 8.1 8.1G33 8.1H44 8.1G41 A16MR H70 H68 H64 H60 H58 H46 8.1H50 8.1G20 8.1G11 8.1 8.1 8.1 8.1 8.1 8.1 Meeting 8.1G47 8.1G35 8.0 8.0 Rooms G71 G69 G63 G61 G59 G49 8.0A14MR A12MR A10MR

8.1 8.1 G70 G58 8.1F49 8.1 8.1F41 8.1F31 F71 8.1F65

8.1F70 8.1F50

8.1E49 8.1E41 ENTRANCE 8.1E67 8.1E61 8.1E51

8.1E58 8.1E70 8.1E68 8.1E60 8.1E30 8.1E20 8.1E22 8.1E10 Goods Lift 8.4 Max Weight - 6000 Kg Size - 2.36m x 5.28m 8.1D51 8.1D49 8.1D41 Door Width - 2.7m Door Height - 2.78m 8.1D71 8.1D65 8.1D61 8.1D59 8.1D31 8.1D21 8.1D15 8.1D11

8.1 8.1 D66 8.1 D70 8.1D20 8.1D14 8.1D53 D10 8.1 8.1D60 8.1D50 8.1C41 8.1C31 8.1 Stand: 8.1B74 D68 D72 8.1 8.1 8.1C21 C13 C11 8.1 8.1 B77 B73 8.1B53 8.1B51 8.1 8.1 8.1B61 B75 B71 8.1C10 8.1C20 8.1C14 Goods Lift 8.5 Max Weight - 6000 Kg Size - 2.36m x 5.28m 8.1B41 Door Width - 2.7m Door Height - 2.72m 8.1B11 8.1B21 8.1B15 8.1B13

8.1B74

8.1B20 8.1A61 8.1B12

8.1A41 8.1A21 8.1A73 8.1A11

ENTRANCE

ACCESS TO OTHER HALLS

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com Thursday 5th March PAGE 21 MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:37 Page 22 EXHIBITOR LISTING

COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

HALL 1 Solus Password Solutions 1E18 IMA 2D50 Hewlett-Packard 3A20 SOSO H&C 1C19 Imagine Communications 2A10MR Huawei Technologies Co., Ltd. 1J60, 3I30, 1J50, Z3A.3 Sunonwealth Electric Machine Industry Co.,Ltd., 1A10 Infinera 2EMR.B5, 2EMR.C6 IBM 3H30 Accenture 1C26, 2M20, 2M2 Suzhou Snail Digital Technology Co., Ltd 1H50 Infonova 8.1B61, 2B42MR Intel Corporation 3D30, 8.1E41, DMR CC1.3 Mon 3.14 1I30 Syobe Creative 1I30 IPgallery 2D50, 5E71 Jasper Innovation City, 3A11 A3&O Ltd 1F46 Tail-f Systems, a Cisco Company CC1 Reception, DMR CC1.4 Tues IronSource 2D50, 8.1A73 KT Innovation City, 3A11 Accenture 1E40, 2H2, 2H20 Taiwan External Trade Development Council (TAITRA) 1D46, 5J11 Italtel 2J2 3N30, 3N33 Acer Europe SA 1G50 Tamseng 1I30 Juniper Networks 2I60, 2J61 LG Electronics Inc. 3K20, 1H28, 3K4MR Acsys Technologies Ltd. 1A14 Tangoe Inc. 1C10 Kaltura 2D50, 5F81 McAfee, part of Intel Security 3D30, 2EMR.C5, 2EMR.D4 Agency of Advanced Cultural Technologies&Services, Daejeon 1I30 Taqua 1H27 Kaymera Technologies 2D50 Corporation 3M30, 2E10, Z3A.2 ARCHOS S.A. 1G29 Tektronix Communications 1C40 Keysight Technologies 1E10, 2I2 Mozilla 3C30 Argela 1E19 The Coca-Cola Company CC1 Reception, DMR CC1.2 Mon & Tues Kyocera Communications, Inc. 2EMR.J8 NEC Corporation 3N10, 3N11, 3N21, 3N31 Aveicellular Lda 1E20 Totaltech 1A30 La-Mark 2D50 Nextivity Inc 3H32MR Backpackr Inc. 1I30 TRAIS Co., Ltd. 1C19 Laird 1G19, 2EMR.I3 Nokia 3B10, Z3B.7 BandRich Inc. 1G08 UzBRAINNet Inc. 1C19 Lantiq 2B10MR Oracle America, Inc. 3B20 Bango 1F47 Vigyanlabs Inc. 1D48 LCC - Lightbridge Communications Corporation 2EMR.I1 Oral-B Innovation City, 3A11 Beijing Dynamic Power Co., Ltd 1E14 VIRDI 1G9 LINE Euro-Americas Corporation 2B54MR Qualcomm Incorporated 3E10 Binbit México 1A30 Voxox 1H31 Lookout 2B7MR Red Hat 3L30 Blackphone – A Silent Circle Company 1G45 Watching My Dream 1I30 McAfee, part of Intel Security 3D30, 2EMR.C5, 2EMR.D4 Co Ltd 3H10, 3I10, 8.1A61, 2M10 Carrier iQ 1H21 Wattio 1E12 Metaswitch Networks 2EMR.C10, 2EMR.C12 Sierra Wireless Innovation City, 3A11 CEKO 1I30 WEXLER 1C20 2G30 SK hynix Inc. 3J30 CITI Value in Real Time 1A30 whoop 1I30 Microsemi Frequency and Time Corporation 2C27MR SK planet shopkick GmbH 3J30 Clips Technology Co., Ltd. 1C19  ZEPETRONIX 1C19 Microsoft Corporation 3M30, 2E10, Z3A.2 SK Telecom 3J30 Consejo para el Desarrollo de la Industria de Software de Nuevo León AC 1A30 Microtel (UK) Plc 2B48MR Mobile Communications AB 3M10, 2K60 MobileIron 2EMR.D9 TELEFÓNICA SA 3J20 CrucialTec Co.,Ltd 1C30 HALL 2 Daegu Technopark Mobile Technology Convergence Center 1C19 Movile 2C4MR Innovation City, 3A11 Dai Nippon Printing Co., Ltd. 1G30 2A16MR Mozido & DaVincian Healthcare 2B32MR ZTE Corporation 3F30 DATA FACTORY 1I30 Accellion Inc. 2C15MR Myriad Group 2EMR.B10 NetComm Wireless 2B19MR, 2B21MR dotorimaker 1I30 Accenture 1E40, 2H2, 2H20 CONGRESS SQUARE EBL COMPANY, Inc 1I30 Acco 2A24MR NetCracker Technology 5G21, 2J30, DMR CC1.2 PM Neustar 2A30MR, 2D21MR ELECOM CO.,LTD 1H32 Adaptive Mobile 2B28MR Abertis Telecom CS60 NGMN Alliance 2B60MR epay 1G49 ADTRAN Gmbh 2EMR.J9 Accent Advanced Systems CS50 Novatel Wireless, Inc 2C22MR, 2C24MR EPERFORMA Co., Ltd. 1I30 , Inc. 2B52MR ACUNTIA CS60 Oasis Smart SIM 2D13MR, 2D15MR, 2D19MR Ethertronics, Inc. 1D49 AetherPal, Inc. 2A11MR AD TELECOM, S.L. CS50 ON Semiconductor 2A36MR, 2A38MR eWAVE Networks Limited 1C5 Affirmed Networks 2C19MR ADSmovil CS140 Ooredoo Group 2H60 Fingerprint Cards AB 1E50, 2A13MR, 2A15MR AGNITiO 2D20MR Advanced Automotive Antennas CS50 Openet 2F36 Ford of Europe 1A38, 3C20 Airvana 2B29MR AGILE CONTENTS CS50 Overture Networks 2C10MR FunnyPack Inc. 1I30 ALPHA NETWORKS INC 2C13MR AiQ Smart Clothing Inc. CS125 OzVision 2D50 FUTUREROBOT Co., Ltd. 1C19 2C6MR ALDEAMO CS140 PayPal 2EMR.A1, 2EMR.A2, 2EMR.A3, 2EMR.A4, Geneva Lab / G-Lab GmbH 1H26 Altiostar Networks, Inc. 2EMR.J4 Aparca&Go CS50 2EMR.A5, 2EMR.A6, 2EMR.A8 Genmix Technology Co., Ltd. 1I30 American Express 2EMR.I7, 2EMR.I9 Appszoom Technologies CS60 PCCW Global 2C23MR Good Technology 1B42, 2EMR.J6 2EMR.C8 ARGELICH NETWORKS CS60 PeerApp 2D50 Graphite Software 1B50 Android Z2A.1, Z3B.5 ASCAMM TECHNOLOGY CENTRE CS50 Peregrine Semiconductor 2A28MR Green Packet 1E9 ANOVO 2A42MR, 2A44MR Aywant (Zed) CS60 Pixelworks, Inc. 2B20MR GSMA Connected Living Programme DMR CC1 Reception AOptix 2A8MR, 2B3MR AZETTI NETWORKS CS60 Pontis 2D50 GSMA Mobile Enabled Community Services CC1 Reception Arbooster Limited 2E2 Barcelona Digital Technology Centre (BDigital) CS50 Proxama 2EMR.J11 Guangzhou Shiyuan Electronics Co., Ltd. 1H20 Artesyn Embedded Technologies 2B9MR BARCELONA MEDIA CS50 Qnovo 2C5MR GWC 1G20 Askey Computer Corp. 5F11, 2B6MR Beabloo CS50 Qorvo 2I25 HCL Technologies 1A12, 2F20 ASOCS Ltd 2D50 BEREPUBLIC NETWORKS CS50 RAD 2D50 HFR,Inc. 1I30 ASPIDER-NGI 2EMR.I11 Bismart CS50 RADCOM Ltd. 2D50 Honpe Technology(Shenzhen)Co.,Ltd 1F49 Aspire Technology 7F70, 2B27MR CartoDB CS60 Radware 2D50 Huawei Technologies Co., Ltd. 1J60, 3I30, 1J50, Z3A.3 Assurant Solutions 2EMR.D1 CMC DIGITAL CS140 Rambus 2EMR.B3 Hysteric Monster Co.,Ltd 1I30 ASUSTek Computer Inc. 2H31 CodiTramuntana CS50 Redbend 2H30 HZO, Inc. 1H19 ATX Networks 2D50 Compuer Vision Center CS50 RingCentral 2EMR.J7 IDEX ASA 1H25, 2A3MR Audience 2C16MR CONNECTEDEVICE Ltd CS123 Samsung Electronics Co Ltd 3H10, 3I10, 8.1A61, 2M10 ImageNEXT Co.,Ltd. 1I30 BASEBONE 2D27MR Crazy4Media CS60 Samsung Semiconductor Europe GmbH 2D40 Infinet Malta Ltd 1E46 BICS 2E40 CTTC / DLR GfR mbH CS50 Sansa Security 2F10 Ingram Micro 1I50 Biid 2E4MR Deister Software CS60 SAS 2D9MR Instituto Federal de Telecomunicaciones IFT 1A30 Blu Products 2EMR.I2 DIALOGA GROUP CS150 Saudi Telecom Company 2G10 Integrated Device Technology 1H10 Brightcove 2C21MR DIGITAL LEGENDS ENTERTAINMENT CS50 SBCK Corp. 2EMR.I10 Intel Corporation 3D30, 8.1E41, DMR CC1.3 Mon Brightstar Corp. 2I20 DINERO POR TU MOVIL CS60 Sedona 2D50 J.Speech 1I30 BroadSoft 2C17MR, 2EMR.B8 Direccio General de Telecomunicacions CS50 Sercomm Corporation 2D5MR Oy 1F40 Brocade 2G29 Domoti CS140 Shanghai Huaqin Telecom Technology CO.LTD 2B18MR Joros Inc 1D51 BT Global Telecom Markets 2B15MR Doonamis CS50 Shazam Entertainment Limited 2B56MR Kanga factory 1I30 Cambridge Silicon Radio Ltd 2EMR.D7 Droiders CS121 Sigma Systems 2A26MR, 2B17MR Kaspersky Lab UK 5B10, DMR CC1.3 Tues Capgemini 2EMR.D3 DUAL BEAM MERGER INGENIEROS CS60 Siklu 2D50 Keysight Technologies 1E10, 2I2 Cavium, Inc. 2F60 EEN-Enterprise Europe Network ACCIÓ CS50 Smith Micro Software, Inc. 2EMR.C2, 2EMR.C4 KITA (Korea International Trade Association) 1I30 CELISTICS 2E36 Effilogics Technologies CS50 Sonim Technologies 2B46MR KOMATECH 1C19 Cellwize Wireless Technologies PTE Ltd. 2D50 Enterdev SAS CS140 Sony Europe Limited 2D11MR KONA I Co., Ltd. 1C19 CENX 2F50 EXSIS SOFTWARE Y SOLUCIONES S.A.S CS140 Sony Mobile Communications AB 3M10, 2K60 Laird 1G19, 2EMR.I3 ciena 5C61, 2J51 eyebee® by DYNATEC CS60 Stratus Technologies 2EMR.I12 LANDESK 1F50 Cirrus Logic, Inc. 2F12 EYETOK CS50 Symphony Teleca Corp. 8.1B75, 2G11, 2G13 LG Electronics Inc. 3K20, 1H28, 3K4MR Citi 2EMR.B11, 2EMR.B7, 2EMR.B9 Fitbit Inc CS130, 6O32MR , Inc. 2G61 LigoWave 1H30 Cohere Technologies 2EMR.D11 Fitbit Inc CS130, 6O32MR Syniverse 2G21 Looq System, Inc. 1D50 CommScope 2E46 Flumotion Services SA CS50 Tata Communications 5I81, 2H26 MagnaLAB, Inc. 1I30 ConteXtream 2D50, 2EMR.A12 Fonexion Spain S.A. CS105 Tech21 2EMR.D10 Mantiz Game Stuidos 1A30 Corephotonics 2C9MR fonYou Telecom CS50 TECHNICOLOR 2EMR.I4 McKinsey & Company DMR CC1.3 Wed Coriant 2I30 FOONKIE MONKEY CS140 Telenor Group 2G20 MediaMotive 1B54 Cortica 2D50 ForceManager CS60 TeleSign 2B30MR Meitu 1B52 CounterPath Corporation 7H40, 2D17MR GARMIN CS90, 7O25MR TeliaSonera AB 2A18MR, 2A20MR, 2A22MR, 2B13MR MexicoIT 1A30 Crossrider 2D50, 8.1K85 GARMIN CS90, 7O25MR TEOCO Coporation 2EMR.C1, 2EMR.C3 Monitorlinq 1D42 CTDI Europe 2L8 GESTPOINTGSM CS60 Incorporated 2A5MR, 2A7MR Municipio Leon 1A30 Cyanogen, Inc. 2EMR.I5 GoPro CS120 Tianma Micro-Electronics Co., Ltd. 2B2MR, 2B4MR MYCOM OSI 1A20 Corp. 2C26MR Government of Catalonia 8.1K48, CS50 TIMWE 2F40 NAMU Inc. 1I30 D-Link 2D23MR GP ENTERPRISE ASIA LIMITED CS122 u-blox AG 2C1MR, 2C3MR NEOWINE Co., Ltd. 1I30 Deezer 2A34MR, 2A40MR Guru's System s.l CS50 Upstream 2L10 NetCracker Technology 5G21, 2J30, DMR CC1.2 PM Deloitte 2EMR.B6 Hi Mom S.A.S. CS140 Vasona Networks, Inc. 2D50 Nine Bridge Co., Ltd. 1C7 Devicescape 2EMR.I8 IDI EIKON CS60 VimpelCom Ltd 2G60 NINETAIL Co,.Ltd 1I30 Dixons Carphone Group 6M36, 2G26 IMAGIC CS60 WalkMe 2D50 Nomit inc 1I30 DMI (Digital Management Inc) 2B44MR imasD Tecnología CS60 wefi 2D50 Noontec Korea Co.,Ltd. 1C19 DocuSign 2EMR.D8 inAtlas CS50 Western Union Digital Ventures 2C11MR NTT DOCOMO, INC. 1C39 Dolby 2J28 Incubio CS50 Wireless Broadband Alliance (WBA) 2D2 ONEm 1C29 Dropbox, Inc. 2C12MR, 2C7MR Indra CS60 WiSpry Inc. 2B40MR Parkuest 1A30 DSP Group 2A32MR Ingeneo SAS CS140 Wyred 2B5MR PCS Wireless 1E30 EMERSON NETWORK POWER 2D4MR Intesis Software S.L. CS50 XPAL Power 2C8MR PEOPLE I Co., Ltd 1I30 EMS 2G31 IP TOTAL SOFTWARE CS140 Yahoo 2J29 PetFit 1I30 Equinix 2D7MR JAL21 Consulting & Venture Capital CS60 Yulong Technologies (Hong Kong) Co., Limited 2EMR.A11, 2EMR.A9 Playful Interactive 1A30 Ericsson Z3.B1, 2N60 Jsc Ingenium CS60 Zain 2D20 Pomeranian Science and Technology Park Gdynia 1E16 ESS Technology, Inc. 2B22MR KIMIA CS60 PowerBase Industrial (HK) Ltd 1G11 Etisalat 2J20 KITMAKER CS60 Project People Limited/GSMA Marketplace 1H09 Eurotech S.p.A. 2B8MR HALL 3 KRONOZ LLC CS100 PROMEXICO 1A30 EVENTISIMO S.L. 2EMR.J10 Lechpol CS135 PwC 1A48 Evolving Systems 2B24MR, 2B26MR AirWatch by VMware 3D10 Ledmotive Technologies CS50 Qpick 1I30 F-Secure Corporation 2A9MR Akamai Technologies 3B30 Lhings CS50 RADWIN 1G25 Inc. 2EMR.E2 – 2EMR.E12, 2EMR.F3 – 2EMR.F7, Alcatel-Lucent 3K10 LPTIC CS156 Ralacoaster Inc. 1I30 2EMR.G3 – 2EMR.G11, 2EMR.H2 – 2EMR.H12, 4.01 Amdocs 3G10 Manduka Games, S.L. CS50 RAONTECH 1I30 Fingerprint Cards AB 1E50, 2A13MR, 2A15MR Android Z2A.1, Z3B.5 MARTIAN WATCHES CS124 Runner's High 1I30 Gameloft 2C25MR AT&T Innovation City, 3A31 Masvoz CS60 ruwido austria gmbh 1A40 GEMA International AG 2I4MR AudioCodes 5C81, 3K2MR Maxcom S.A. CS135 S Soft Inc. 1I30 GENBAND 2I31 Broadcom Corporation 3C10 Medtep CS50 Securifi Ltd. 1E48 General Motors 8.1I50, 2EMR.B1, 2EMR.B2 China Mobile Communications Corporation 3A10 Mobbeel CS60 SEMS GAMES Co., Ltd. 1I30 Global Certification Forum (GCF) Ltd 2EMR.D5 Cisco 3E30 MOBILE WORLD CAPITAL BARCELONA CS70 SeongNam Industry Promotion Agency 1I30 Good Technology 1B42, 2EMR.J6 Comverse Ltd. 3L20 Mooveteam, S.L. CS60 Seoungeun sangsa co. 1I30 Google Ireland Ltd 2EMR.J1, 2EMR.J2, 2EMR.J3, 2J60 Consumer Physics 3H34MR Movilok Interactividad Móvil CS60 Shanghai Wind Communication co., Ltd 1G10 GSMA Managed Services 2A2MR Inc 3L30 MyScreenPROTECTOR CS135 Shenzhen Longsys Electronics Co.,Ltd 1E49 GSMA Marketplace 2A6MR Deutsche Telekom AG 3K30, Z3.4 Neàpolis CS50 Shenzhen PCTX Technology Development Co., Ltd. 1E22 HARMAN 2L2, 2L3 ding* Z3B.2 New Relic 8.1B13, CS60, 8.0C59MR Smart Venture Institute 1I30 HCL Technologies 1A12, 2F20 Ericsson Z3.B1, 2N60 Nexus Geografics CS50 Smart Venture Institute (University Of Ulsan) 1I30 Humavox 2D50 Firefox 3C30 Nilox CS80 Smart Venture Startup Institute 1I30 iconectiv 2D25MR Ford of Europe 1A38, 3C20 NovaIntegra CS140 Smartlink 1I31 IDEX ASA 1H25, 2A3MR GSMA Innovation City Innovation City, 3A11 Openshopen CS50 Idomoo 2D50 GSMA Pavilion 3A06

PAGE 22 Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:38 Page 23 EXHIBITOR LISTING

COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

Optima Consulting S.A.S. CS140 Centile Telecom Applications 5D05 Kaspersky Lab UK 5B10, DMR CC1.3 Tues Shenzhen Landing Technology Co., Ltd. 5J71 P2i CS165, CS157MR Ceragon Networks 5G61, 5L13MR, 5L15MR KERLINK 5B41 Shenzhen Skyworth E.A. Tech Co., Ltd. 5H18 Peel CS180 CHAMBRE DE COMMERCE ET D'INDUSTRIE HAUTS-DE-SEINE KIDOZ 5D81 Shenzhen Unistrong Science & Technology Co., Ltd. 5E08 PICK DATA, SL CS60 PARIS ÎLE-DE-FRANCE 5B41 Kingsignal Technology Co.,Ltd 5H74 Shields Environmental PLC 5J16 Polaroid CS76 ChannelVAS 5H51 KocharTech 5G27 Showell 5C31 Procolombia CS140 Chemtronics Co.,Ltd 5G16 Kontron 5H19 Siemens Convergence Creators GmbH 5G71 QUIEROAPPS.COM CS60 China Telling Telecom Co., Ltd. 5C21 Kumu Networks 5L10MR Simgo 5F81 QUOBIS CS60 ciena 5C61, 2J51 KYOCERA Corporation 5D09 SiNode Systems 5I31 Qustodio CS50 Cirpack 5D05 Lacoon Mobile Security 5E81 SIRADEL 5A70 Red Points CS50 Citrix 5A21 LANDOLSI TELECOM TECHNOLOGY - L2T 5I41 SISTEER 5D05 redBorder CS60 CJSC "PETER-SERVICE" 5J21 LATTO 5E71 Skycure 5D81 Reticare CS60 Cloudmark, Inc. 5L22MR Legos - Local Exchange Global Operation Services 5B61 Skyfire 5C21 RTC Digital Consulting CS140 Codal Inc. 5I31 Lexifone 5E81 Smartcom 5B61 Safelayer Secure Communications CS60 Com4Innov 5B61 Liberty Vaults Ltd 5B61 Sofrecom 5A61 Saygus CS65 Comarch 5J50 LivingObjects 5B61 Solstice Mobile 5I31 SDP Telecom a Molex Company CS77 Comba Telecom 5A31 LOGICOM 5K49 SOTI Inc. 5H40 Sensing & Control Systems CS60 Comigo 5C81 Lucidlogix 5F81 SPB TV AG 5D41 Shoulderpod CS50 CommuniTake Technologies 5D81 Maeglin Software 5B61 Spirent Developer Tools 5C81 Signaturit CS50 Compass Networks 5F81 Magister Solutions 5C31 Sprocomm Technologies Co., Ltd. 5K20 Sistelbanda S.A. CS60 Comptel 5G40 Magisto 5E71 START 5E06 SITmobile Soprano Group Company CS50 Computaris 5K12 ManageEngine 5K21 State of Illinois 5I31, 8.1I21 Software Quality Systems, S.A. CS60 CopSonic 5B61 MAPFA 5J51 StoreDot Ltd 5D81 Spanish Pavilion CS60 Correlor 5F81 Marben Products 5B41 StreamWIDE 5C65 SPIDERCLOUD WIRELESS CS85 Cortus SAS 5B75 MasterCard 5D61, 5L21MR Subex UK Limited 5F10 STARLAB CS50 Cradlepoint 5J20, 8.0E14, 5L31MR mce Systems Ltd 5E71 SUD DE FRANCE DEVELOPPEMENT 5B41 SVForum CS50 Creanord 5C31 MCR - Mobile Content Distribution 5D81 Sunpartner Technologies 5C51 Taisys Technologies Co., Ltd. CS75 Creoir Oy 5C31 MDS 5I10 SuperCom Ltd. 5D81 Tecnologías, Servicios Telemáticos y Sistemas SA CS60 Cresense 5C43 MePIN / Meontrust Inc 5C31 Svyazcom LLC 5G81 TELNET REDES INTELIGENTES S.A. CS60 Crowdx 5D81 Milgam Cellular Parking 5C81 Symantec Corporation 5D31, 5M24MR Telrad Networks CS160 CSG International 5B20 Mobile Company of Iran 5J51 Symbio 5C43 Tu Pediatra Online CS50 Datatronics, S.A. 5F71 Mobile Tornado 5E81 Synchronoss Technologies, Inc. 5B81 Unify CS145 Defne 5G20 mobiLead 5B61 Systematic Paris Region 5B41 Validated ID CS50 dejamobile 5B41 Mobiliz Information and Communication Technologies Inc. 5J18 Systems and Electronic Development FZCO 5H70 VEXIA CS60 Deveryware 5B41 Mobiwol 5D81 Tactis 5B61 Wavecontrol CS50 Dhatim 5K46 Modz 5C31 Taiwan External Trade Development Council (TAITRA) 1D46, 5J11 Whiplash Entertainment, SL CS50 Diametriq 5G68 Movius Interactive Corporation 5L3MR Telecom Ltd 5L20MR Worldline CS60 Digital Identity Solutions Europe 5C31 Mr.Gabriel by VProject 5B61 Tata Communications 5I81, 2H26 Xopik , S.L. CS50 DigitalRoute 5L5MR, 5L7MR Mtarget 5B61 Tata Consultancy Services Ltd 5E31, 5L33MR Xplica't CS50 Digitata Limited 5C10 MyRoll 5D81 TEAM COTE D'AZUR 5B61 Yup Charge CS50 DO YOU DREAM UP 5B61 N-SIP Ltd. 5D81 Tech Mahindra & Mahindra Comviva 5G51 DTS Licensing LImited 5I30, 5L11MR N.A.K company 5J51 Techshino Europe Technology B.V. 5I83 HALL 4 DxO Labs 5B41, 5M6MR Narada Power Source Co.,Ltd 5K81 Tecnotree 5L32MR Eastcompeace Technologies Co., Ltd. 5K61 Navigil Ltd 5C31 Telecommunication Systems, Inc. 5I70 Facebook Inc. 2EMR.E2 – 2EMR.E12, 2EMR.F3 – 2EMR.F7, EBlink 5B73 2EMR.G3 – 2EMR.G11, 2EMR.H2 – 2EMR.H12, 4.01 NCC Group 5H28 Telenity 5J66, 5M32MR Elektrobit (EB) 5D32 GE Software 4.2 Nefal Bilişim Elektronik 5F61 Telit Communications PLC 5E61 Elisa Videra ltd 5C31 Neoditel 5B61 Tensorcom 5K30 Elitecore Technologies 5I80 Netas 5F61 The Israeli Export Institute 5C81, 5D81, 5E71, 5E81, 5F81 HALL 5 EMEK GROUP 5F61 NetCracker Technology 5G21, 2J30, DMR CC1.2 PM The Qt Company 5C31 ENENSYS Technologies 5B41 NETGEAR 5F21 The Wireless Power Consortium 5D34 6d Technologies 5K41 EpiWorks, Inc. 5I31 Nolato AB 5H81 Think&Go 5B61 A2iA 5B41 ESET s.r.o. 5B05 Nov'IT - Uhuru Mobile 5B41 Tieto 5L29MR ABC Smartcard 5B61 ESPRIT 5I41 NowSecure 5I31 Tjat Systems 2006 LTD 5D81 Accanto Systems 5C31 Essence 5E71 NuCurrent 5I31 Tosibox Oy 5C31 ACCUVER/INNOWIRELESS 5M28MR Etiya 5F61 OAXIS ASIA PTE LTD 5K71 TP-LINK 5J61 Action (Boostel) Technologies Co., Ltd. 5I73 EUROMEDITERRANEE 5B61 ODC BUSINESS SOLUTIONS 5F61 Trackimo 5E81 Adax 5J76 EVISTEL 5H30 Oledcomm - LiZE 5B41 Transaction Network Services 5L34MR ADIPSYS 5B61 Evutec 5J22 Omniacom 5I41 TransferJet Consortium 5I20 Advantech Networks and Communications Group 5L16MR Exomi Oy 5C31 Omnitele Ltd 5M22MR Tritux 5I41 Aerotel Medical Systems 5E81 eyeSight Mobile Technologies 5D81 One Smart Star 5E71 Trusted Labs 5B41 AGUILA Technologies 5B61 F5 Networks 5G11, 5L17MR, 5M14MR OpenCloud Ltd. 5E30 TUNISIA EXPORT - CEPEX 5I41 AirHop Communications Inc. 5H68, 6N3MR FAMOCO 5B61 Opera Software 5C21 Turkcell İletişim Hizmetleri A.Ş 5G58 Alepo 5H83 Faros Business Games Oy 5C31 OptoFIdelity 5C31 TURKCELL TEKNOLOJI ARASTIRMA VE GELISTIRME A.S. 5G60 Allot Communications 5F81, 5G41 FIGENSOFT 5F61 Optulink, Inc 5I31 TVpoint 5D81 ALSETT 5B61 FingerQ Macao Commercial Offshore Limited 5F31 Ora Interactive 5I31 Ulticom (Now Part of Mavenir Systems) 5I60 Altair semiconductor 5L35MR, 5L38MR Finland - Team Finland 5C31 Orange 5A61 Vantrix 5L9MR Alvarion Technologies 5E81 Finnay 5C31 Orga Systems 5B40 Varaani Works 5C31 AMARISOFT 5K13 Finwe Ltd 5C31 P-OSS SOLUTIONS 5J09 Vedicis 5B41 AMER INTERNATIONAL GROUP 5B26 Flash Networks 5D60 P.I.Works 5J80 Verbio 5K50 APEX Communications 5K50 Flytxt 5I77 Pangea 5I31 Verscom Solutions 5F61 Apliman 5G23 FOGALE 5B41 Pardakht-Aval-Kish (JIRING) 5J51 VESA (Brand Promoted DisplayPort) 5K70 Aptilo Networks 5G66 Foxcom 5C81 Parentsaround 5B41 VESTEL 5A81 Arcadyan Technology Corporation 5H68, 6O4MR FRENCH TECH PAVILION / 5B41, 5B61, Paris Ile-de-France Regional Chamber of Commerce and Industry 5B61 Viaccess-Orca 5C71 ARELIS 5B61 BUSINESS FRANCE 8.1D41, 8.1E49 Phoxygen 5B41 Viapass 5B61 Aria Systems 5H31 Friendly Technologies 5E71 PIXELS TRADE 5I41 VidMind 5E81 AriadNEXT 5B41 Front Porch, Inc. 5K09 Plan de Souveraineté Télécom 5B41 Virtual SIM Card Association 5K83 ARKAMYS 5B61 FUJIAN SUNNADA COMMUNICATION CO.,LTD. 5G70 Planet Network International 5B61 VisualOn, Inc. 5L18MR Artiza Networks 5J70 Fujitsu 5A40 Pole Star 5B61 W-HA 5A61 ARVENTO MOBIL SISTEMLER A.S 5F61 Futurecom 5I36 Power HF Co., Ltd 5D66 WakingApp 5D81 Asentria Corporation 5F73 Gemalto 5A80 PRAGMA 5B61 WaveIP 5F81 Askey Computer Corp. 5F11, 2B6MR Gemtek Technology Co., Ltd. 5I26 PrinterOn 5H16 WinkApp 5D81 Aspenta International 5F41, 5M2MR Genymobile 5B61 Printsecure 5I41 Wirepas Oy 5C31 ATES Networks 5B41 Georama 5I31 PRISMA 5I41 Wisesec 5D81 Atrinet 5C81 Gilat Satellite Networks Ltd. 5F81 Procera Networks 5H61, 5M4MR Wotronics Technology Limited 5H72 AudioCodes 5C81, 3K2MR GITEX TECHNOLOGY WEEK 5J72 PROTEI 5H20 Wulff Entre Ltd 5C41 Ausonia Srl 5J81 GLOBAL ENGINEERING TELECOM 5B41 Prove & Run S.A.S. 5B61 Xaptum, Inc 5I31 Authentify 5I31, 5L27MR Globitel 5H70 PROVENCE PROMOTION 5B61 Xentris Wireless 5K26 Avanquest 5B61, 5L23MR GoNet Systems 5D81 Proxym 5I41 5L14MR Avast Software 5K29 Good Sign 5C31 Qosmos 5G31 XOOLOO 5B61 B-ON LIMITED 5K31 Goodspeed mobile Wi-Fi by UROS 5C31 Qowisio 5B41 Yepzon Enterprises 5C31 BACTECH 5B61 Guayacom 5B61 QUCELL 5M30MR Yezz / Avenir Telecom 5C51 BaseN 5C31 Haltian Ld 5C43 Quuppa 5C31 Zenic8 Limited 5I67 Basset AB 5J31 Hisense International Co.,Ltd 5E21 Qvantel Oy 5A41 ZENITTHYS 5B61 BD Multimedia 5B61 I-New Unified Mobile Solutions AG 5I15 Radisys 5I61, 5M16MR, 5M18MR, 5M20MR Zimperium 5C81 BEAWARN 5B41 i4drive 5E81 Ramot at Tel Aviv University - Unispectral 5D81 ZyXEL Communications Corporation 5G10 Beddit Oy 5C31 iBasis 5F75, 5L24MR RCS - Rampal Cellular Stockmarket 5D81 Beezz Communication Solutions 5C81 iDSCREEN 5D81 RECOMMERCE SOLUTIONS 5A72 BehPardaz Jahan 5J51 IEI Integration Corp. 5K28 RED TECHNOLOGIES 5B61 HALL 6 BENOMAD 5B61 IMImobile 5B21 Redknee Solutions Inc. 5H41, 5M10MR, 5M12MR @-yet GmbH 6B40 BeSpoon 5B41 INBOX 5B41 Reminiz 5B41 2operate 6C50 Bitville 5C31 Industrial Technology Research Institute 5G77 REVE Systems 5I05 3TECH CORPORATE LTD 6K10 Blancco 5M26MR INMOBILES 5H11 Rintek 5F61 3Z Telecom, Inc 6D61 Bluwan UK Limited 5D10 Inomera Research 5F61 RoamSmart 5I41 4G AMERICAS 6O12MR Boogie Software Oy 5C31 Inovar 5I50 Rohde & Schwarz Topex 5J12 7Layers 6C56 BoomeRing Communication (2005) Ltd. 5D81 Intense Technologies 5K51 Ruckus Wireless 5E41 Ab Initio Software 6L50 BOOSTEDGE - ACTIVNETWORKS 5B41 Intersec 5C11 Rx Networks Inc 5H75 Accolade Technology 6I56 bq 5J10 INVEST, TRADE & INNOVATE In TOULOUSE MIDI-PYRENEES 5B61 Saft 5I69 ACL Mobile Limited 6K50 Bretagne Commerce International 5B41 Invigo Off-Shore SAL 5I11 Saguna 5E81 ADAPTit S.A. 6F46 Broadpeak 5B41 IPDiA 5B61 Sandvine 5I51 AirHop Communications Inc. 5H68, 6N3MR Buzzinbees 5B61 IPgallery 2D50, 5E71 Sanjole Inc. 5H26 Airspan Networks 6J30 Bynet 5D81 IPT PowerTech Group 5J60 Sarokal Test Systems Oy 5C31 AIRTAG Mobile Shopping 6O5MR callstats.io 5C31 IQP Corp. 5C81 SCANOVATE 5D81 ALCATEL ONETOUCH 6B10, 6C30 CALLUP 5D81 IQSIM 5B61 Screenovate Technologies 5F81 Altom Consulting 6H40 CallView 5D81 IsItYou Ltd. 5E71 SCS Cluster 5B61 AM3D A/S 6C50 Capricode 5C31 ISTANBUL CHAMBER OF COMMERCE 5F61 SD Association 5I20 ams AG 6E20 Casa Systems 5J41 Ixonos Plc 5C31 Secure-IC 5B41 Andreessen Horowitz 6N1MR CBNL 5H27 Japan Radio Co., Ltd. 5K10 SELECOM 5B41 Anite 6I50 Cell Buddy Network 5D81 JETMULTIMEDIA TUNISIE (DIGITAL VIRGO GROUP) 5I41 Sensirion AG 5D70, 5L26MR Anritsu 6F40 Cellex 5D81 Jiangsu Trigiant Technology Co.,Ltd 5J08 Setelia 5G17 AR Consultores SRL 6M20 Cellint 5D81 Jinny Software 5J31 SFM Technologies 5I41 Arcadyan Technology Corporation 5H68, 6O4MR CellMining 5F81 JOT Automation Ltd. 5D36 SHENZHEN BRIGHT FUTURE TECHNOLOGY CO.,LTD 5K08 ARGENTINA 6M20 Cellrox 5D81 JOUVE 5B41 ShenZhen Fortuneship Technology Co.,ltd 5K11 Arieso, a JDSU Mobility Solution 6I37 CelPlan Technologies Inc. 5I40 Kaltura 2D50, 5F81 Shenzhen JSR Technology Ltd 5E20

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com Thursday 5th March PAGE 23 MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:39 Page 24 EXHIBITOR LISTING

COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

ARM 6C10 Morpho 6G30, 6N11MR, 6N2MR Weniger Software House 6I11 Cybercom Group 7F41 AROBS Transilvania Software 6H40 MTI Wireless Edge Ltd. 6J22 WIKO 6H30 Cybercom Poland Sp. z o.o. 7N85 Ascom Network Testing 6L26 My Mobile Payments Limited 6K50 WIT Software SA 6C60 DASAN Networks 7G61 ASTELLIA 6G20 Mymo Wireless Technology Pvt Ltd 6I12 Wolder 6L20 Dashing Com-Tek Co.,Ltd 7M36 ATX Argentina SA 6M20 myPhone sp. z o.o. 6K40 WORLDLINE 6N17MR DBM ( ACCENT ) 7J61 Avinotec GmbH 6B40 N.A.T. GmbH 6B40 Wuhan Fingu Electronic Technology Co., LTD 6J26 Desay Electronics (Huizhou) Co Ltd 7E08 Axell Wireless 6D50 Napatech 6K20 Wuhan Gewei Electronic Technologies Co., Ltd. 6K35, 6O8MR Dial Technologies 7J61 Azimuth Systems 6K61 Narda Safety Test Solutions GmbH 6M40 Wuhan GreeNet Information Service Co., Ltd 6G60 Dialog Semiconductor Ltd 7C05 BAE Systems Applied Intelligence 6M56 Nash Technologies GmbH 6M26 Xtel 6C50 Digital Turbine 8.1J14, 7O24MR BARTEC PIXAVI AS 6H20 National Instruments 6E10 Yangzhou New Telecom Science & Technology Co., Ltd. 6H63 DIGITAL VIRGO 7J61 BEIJING ZHONGGUANCUN OVERSEAS Neomobile 8.1I16, 6N25MR zafaco GmbH 6B40 DIGITALK 7C70 SCIENCE PARK CO.LTD 6G10, 6O7MR Net Brinel SA 6H40 ZCTT 6M29 DisplayLink 7B33 Bioscience SA 6M20 NET CHECK GmbH 6J06 Zhengzhou Speed Communication Equipment co.,ltd 6I61 Doro AB 7A81 Bird Technologies 6D73 NetScout 6C20 ZXD Technology Development Limited 6F60 DragonWave Inc. 7E12 6E11 Next Biometrics AS 6H20 Zylinc A/S 6C50 Dream Payments 7J21 Cadence Designs Systems, Inc. 6L36, 6N14MR, 6O13MR, 6O15MR Nexus Telecom AG 6C58 Druid Software 7F70 CBS Interactive 6O33MR NIHON DENGYO KOSAKU CO.,LTD. 6J51 EANTC AG 7G21 CEIEC TECHNOLOGY CO., LTD 6I69 Nordic Semiconductor 6H20 HALL 7 Eden Rock Communications 7K70 Celfocus 6L05, 6N4MR NRW.International GmbH 6B40 Effire Technology Shenzhen Ltd 7M07 3D Issue LTD 7F70 Cellebrite 6H37 NRW.INVEST GmbH 6B40 ELAN Microelectronics Corporation 7G68 4iiii Innovations Inc 7H40 CellMax Technologies 6G37 OBERTHUR TECHNOLOGIES 6I27, 6I30, 6N26MR Electro Rent Europe 7G71 51Degrees 7C70 CellVision AS 6H20 Obi Mobiles 6O6MR Elliptic Technologies Inc. 7K50 6WIND 7M51, 7O26MR CEVA 6A50 One97 Communications Ltd 6K50 EMIXIS 7G71 A1 Systems 7J17 CHECKD AS 6H20 Opencode Systems 6I36 EMnify GmbH M2M IoT 7G21 Absolute Software Corporation 7H40 CIS GROUP LATINOAMERICA S.A. 6M20 Openwave Mobility 8.1H49, 6N12MR Enea 7E41 Accuris Networks 7F70, 7N94MR Cloudera 6M30 OPTICOM GmbH 6M53, 6O26MR Enerban 7G71 acticom GmbH 7G21 Cloudike Inc. 6L48 OtterProducts 6N6MR Energic Plus 7K25 ActiveMe 7G71 Cobham Wireless (Formerly Aeroflex) 6H21 Marketing Europe Gmbh 6H31 Enghouse Networks Limited 7K50 Actus Mobile Solutions Ltd 7F70 Codespring 6H40 Panorama Antennas Ltd. 6J08 Ensemble Systems Inc. 7H40 Adroit Vista Predictions Inc 7H41 COMLAB 6L6 PanzerGlass TM 6C50 Enterprise Ireland 7F70 ADVA Optical Networking 7H31 COMPRION GmbH 6I20 PCTEST Engineering Laboratory 6M7 Equiendo Ltd. 7F70 Advantech Wireless 7B25 ComputaMaps 6K15 peiker acustic GmbH & Co. KG 6M26 ERCOM 7J40 Aeonpower International Co., Ltd. 7M22 COSHIP Electronics Co., Ltd 6C61 PHOTO USA ELECTRONIC GRAPHIC INC. 6G51 ESCAUX 7G71 AFP 7C67 Crystalusion Limited 6B40 Polaris Networks Inc. 6J61 Escher Group 7F70 Agence du Numérique 7G71 Cumulocity GmbH 6B40 Polish IT Pavilion 6I11 eServGlobal 7I61 Ahope Co., Ltd. 7G61 Dali Wireless, Inc. 6J60 POLYSTAR 6G31 Estmob Inc. 7E21 airG Inc. 7H40 Danalock/Poly-Control 6C50 Power Idea Technology (Shenzhen) Co., Limited 6H46 EUPEN - Kabelwerk Eupen AG 7G71 AKTAVARA AB 7F41 Dapredi Soft Systems 6H40 Prisma Telecom Testing Srl 6G41 Eurocontracts s.r.o. 7K06 Alberta Government 7H40 Daya Electronics Co.,Ltd 6I67 QBurst Poland 6I11 Europlasma NV 7M55 Alpha Wireless 7D80 Dekagb S.A. 6M20 QiTASC GmbH 6M13 Eventbase 7H40 AM Telecom Co., LTD. 7G61 DeltaNode Solutions 6D73 Qosmotec GmbH 6K11 Expeto 7H40 AMPHENOL ANTENNA SOLUTIONS 7C68 Dencrypt 6C50 Qualigon GmbH 6B40 Fabricovers 7G71 Amtran Technology corp. 7N73 Deutsche Post DHL 6B40 Quality Technology Industrial Co., Ltd 6H60 FIME 7J10 Analogix Semiconductor (Brand Promoted: SlimPort) 7L61 Dialogic 6J28, 6O18MR, 6O20MR, 6O22MR Qubit Corporate 6M20 Firstar Battery Co.,Limited 7H03 Anam Technologies 7F70 DIGILINK GROUP CO.,LTD 6I57 Relia Communication Equipment Co., Ltd 6G63 Fishtree 7F70 ANT Wireless 7M49 Digital Lightwave 6G40 RINF 6H40 Flanders Investment & Trade 7G71 Anthony Stark Merchandising GmbH 7M13 Dixons Carphone Group 6M36, 2G26 Rohde & Schwarz 6B50, 6C40 FLANDERS INVESTMENT & TRADE 7G71 APP MEDIA 7G21 Duesseldorf, City of 6B40 Rohde & Schwarz SIT GmbH 6B50 Flex Group 7H41 AppCarousel 7H40 Elliptic Laboratories AS 6H20 ROMANIAN ASSOCIATION FOR ELECTRONICS AND FlexiTon 7G50 Appland AB 7E41 Emirates Data Clearing House 6L60 SOFTWARE INDUSTRY - TIMISOARA BRANCH (ARIES-TM) 6H40 Fliplet 7C14 Applicata 7H10 Empirix 6H10 ROPARDO 6H40 Fluxtream 7G71 Applied Recognition Inc. 7I51 Eros International 6K50 Rosberg System 6H20 Flybits 7K50 aql 7B87 EXFO 6K36 RWTH Aachen University 6B40 Fortytwo Telecom 7K65 Aricent 7A11 Fibar Group Sp. z o.o. 6I11 SAF Tehnika JSC 6M17 Franklin Wireless 7E14 ARITEL 7G61 First Data 6A60, 6N28MR SAP SE 6A30 Fraunhofer Heinrich Hertz Institute 7G31 Asavie Technologies 7F70 Fitbit Inc CS130, 6O32MR Secusmart GmbH 6B40 Fraunhofer IIS 7G31 AsiaInfo 7B51 FLYPOS 6J55 Seidio, Inc. 6D55 7A80 Aspire Technology 7F70, 2B27MR Focus Infocom GmbH 6J11 Seluxit 6C50 FusionPipe Software 7H40 AT4 wireless 7H15 Forsk 6J20 Senseg 6O2MR Future Product Design a.s. 7D68 Atlantic Canada 7H41, 7P10MR FORTECH 6H40 SevOne Inc 6O10MR Fuzhou Rockchip Electronics Co., Ltd. 7M43 ATLANTIS INTERNACIONAL S.L. 7E20 Frixtel 6M20 Shenzhen AAPPAA Technology Co.,LTD 6I60 GARMIN CS90, 7O25MR Automation Engineering, Inc. 7H20 Fujian Helios Technologies Co.,Ltd 6F46 Shenzhen Century Optical Group Co.,Ltd 6G62 Gemotions 7G71 Avance Pay AG 7J33 G DATA Software AG 6B40 Shenzhen Cham Battery Technology Co.,Ltd 6I55 GeoPal Solutions 7F70 Avanti Communications 7G37 Gadmei Electronics Technology Co., Ltd 6I21 Shenzhen Chaoming Industrial Co., Ltd 6G58 Gfi Informatique 7O4MR Avertim 7G71 Galtronics Corporation Ltd 6B60 Shenzhen Cheng Fong Digital-Tech Ltd 6I63 Giesecke & Devrient 7A41, 7P12MR Avvasi Inc. 7K50, 7O19MR, 7O21MR GEOIMAGE 6N19MR Shenzhen Huaptec Co.,LTD 6G61 Communication Equipment Co.Ltd. 7C61 AWEX Agence wallonne à l'Exportation 7G71 Gigamon 6J40, 6O31MR Shenzhen Kewang Communication Co., Ltd 6I58 Global Device Network 7C30 AWEX Barcelona 7G71 Gorilla Electronics GmbH 6B40 Shenzhen Kleadtone Technology Co., Limited 6H57 Global Warning System 7E41 Awingu 7G71 Grupo Prominente 6M20 Shenzhen KVD Communication Equipment Limited 6I62 Global Wireless Solutions, Inc. 7H12 Ballard Power Systems 7H40 GSMK CRYPTOPHONE 6J07 SHENZHEN NEOSTRA TECHNOLOGY CO., LTD 6G50 Glow 7C70 BELGIUM - BÉLGICA 7G71 Haier telecom Co.,Ltd 6K30 Shenzhen RFLC Technology Co.,Ltd 6G57 Golden Ears Corporation 7E21 Bell ID 7J31, 7O28MR Hanwang Technology Co.,Ltd 6G47 Shenzhen Shouxin Tongda Electronics Co., Ltd 6H56 Golla Oy 7C41 Benetel Ltd. 7F70 Happy Day Studios 6H40 Shenzhen United Time Technology Co., Ltd 6H51 GOOD WAY TECHNOLOGY CO., LTD. 7M39 BERLIN.mobile c/o Berlin Partner 7G21, 7O13MR HENA DIGITAL TECHNOLOGY (SHENZHEN) CO.,LTD. 6F50 Shenzhen Wave Multimedia Co., Ltd 6L40 Birdstep Technology 7E41 Government of Canada / Gouvernement du Canada 7H40, 7H41, Hitachi Data Systems 6G21 shenzhen xin kingbrand enterprises co.,ltd 6H61 7O12MR, 7O15MR, 7O27MR, 7P8MR Blacktusk Media 7H40 Huano International Technology Ltd. 6F62 SHS Viveon GmbH 6B40 GPS Tuner Kft. 7G50 BLiNQ Networks 7I51 I-Con Mobile 6L10 SIAE MICROELETTRONICA 6J29 GREAT Britain Hospitality Area Bluebank Communication Technology Co.,LTD 7N61 i-tec GmbH 6B40 Sichuan Jiuzhou Electric Group Co.,Ltd 6H50 c/o Tradefair 7O33MR, 7P20MR, 7P22MR BLUEPIN 7E21 IAMAI- India Pavilion 6K50 SIGOS 6H38 GreenPower Electronics.,Ltd. 7G61 BMx Computers 7G71 Ibys Technologies 6I10 SIMARTIS TELECOM 6H40 Hama GmbH & Co KG 7C41 Boost Communications AS 7K68 ICT.NRW Cluster Management 6B40 SIMCom Wireless Solutions 6M57, 6N30MR HAUD Systems 7K65 Brandenburg Economic Development GmbH (ZAB) 7G21 Imagination Technologies 6E30 Sirrix AG 6B40 HEAD acoustics 7K74 brocoli Co., Ltd 7G61 Imprint Electronics Co., Ltd 6G56 Skolkovo Foundation 6D60 Headlane Ltd 7B83 Brodit AB 7C73 Industrial Electronics GmbH 6K11 Skyworks Solutions 6C41 Heliocentris Industry GmbH 7K31 Brussels Invest & Export 7G71 Infineon Technologies AG 6B62, 6N21MR, 6N27MR, 6O30MR SOLiD Inc. 6L41, 6N15MR Herbert Richter 7K72 BRUSSELS INVEST & EXPORT SPAIN 7G71 Infobest Romania SRL 6H40 Soliton Systems KK 6K60 HTC 7A40, 7A60 BSB Power Company Limited 7K17 Innovation Norway 6H20 Sonus 6G11 Huadoo Bright Group Limited 7M03 C Squared Systems, LLC 7M23 INTEPLA SRL 6M20 SOPHOS 6O24MR Hubble Connected Ltd. 7F81 Caleo Technologies AB 7E41 Intracom Telecom 6I40 Spectronite 6M15 Huminah Huminah Animation 7H41 Cambium Networks 7B41 iPega Limited 6J13 Spirent 6J37 Hungarian National Trading House 7G50 Cambridge Consultants 7B21 ipoque 6B50 Sunsight Instruments 6J18 i-movo 7C70 CARDMOBILI 7J15 IT SIX GLOBAL SERVICES 6H40 SwissQual AG 6B50 I.R.I.S. 7G71 castLabs 7G21 Ixia 6L30, 6N8MR , Inc 6O1MR, 6O3MR iBeaken.com 7G71 CCS 7B67, 7P18MR JDSU 6I37, 6N18MR, 6N22MR, 6O19MR, 6O21MR, 6O23MR, 6O25MR Systemics-PAB Sp. z o.o. 6M60 iBwave Solutions Inc 7C71 Cellular Italia S.p.A. 7E51 Jiangsu Hengxin Technology Co.,Ltd 6H47 Tarana Wireless 6K21, 6N13MR Icontrol Networks 7J63 Celly SpA 7E19 Jiangxi Jinggangshan CKING Communication TE Connectivity 6B52 ICT Association of Manitoba (ICTAM) 7H41 CentralTouch Technology Inc. 7H40 Technology Co., Ltd 6G52 Tech Data Mobile 6A40 ID Fusion Software 7H41 Cerillion Technologies Ltd 7B61 JOYPLUS INT'L ENTERPRISE LIMITED 6I51 TeleBilling A/S 6C50 IDT Systems Ltd / Case Station Ltd 7G41 CertiVox 7K12 KATHREIN-Werke KG 6J36 TeleTrusT - IT Security Association Germany 6B40 IEEE 7K71 CETECOM 7L65 Kenbotong Technology Co., Ltd. 6I53 Tellu AS 6H20 Imaginet 7H41 chargifi 7C70 Keynote 6H38 TEM MOBILE LIMITED 6M10 imec 7G71, 7O17MR Chemring Technology Solutions 7C86 Keynote SIGOS GmbH 6H38 TestPlant 6J41 IMG COMMUNICATION TECHNOLOGY CO.,LTD 7M15 CICS AB 7F41 KeyPoint Technologies 6K50 TFL S.A. 6M20 ImmerVision 7H41 Clear2Pay 7G71 Lasting Software 6H40 The Danish Chamber of Commerce / The Danish IT Incognito 7H40 Clearbridge Mobile 7K50 LitePoint 6N5MR, 6N7MR Industry Association 6C50 Infinite Peripherals 7J27 CLX Networks 7G60 Login>PT 6M49 The Eye Tribe 6C50 Infobright Inc. 7I51 COELMO spa 7M20 LS telcom 6L11 Thin Film Electronics ASA 6H20 INFOMARK 7G61 Coiler Corporation 7F71 M&M MEDIANET 6H40 Tongyu Communication Inc. 6C36 INFOPOLE Cluster TIC 7G71 Colony Networks 7H40 MALATA MOBILE 6J21 Topwise Communications Limited 6G46 InfoVista 7G40 Combain Mobile AB 7F41 MARS Antennas & RF Systems LTD. 6I22 Trend Micro Incorporated 6L61, 8.0D39 Infradata 7G71 Commsquare 7G71 Materna GmbH 6B40 udist srl 6M20 Ingenico Mobile Solutions 7J43 Communication Components mCarbon Tech Innovation Private Limited 6K50 V3D 6K38 InnJoo Technology Co., Ltd. 7F03 International AG 7J22 MeaWallet AS 6H20 VALID 6J50 interactive digital media GmbH 7G70 Communications Consultants Worldwide 7C13 Media Digital S.A. 6M20 ValueFirst Digital Media Pvt. Ltd. 6K50 Intercede 7B81 Contela,Inc. 7G61 MediaTek, Inc. 6E21 Versoft 6I11 InterDigital 7A71 Contentful 7G21 Metro Atlanta Chamber 6M08 Visa Inc. 6D40 InvenSense 7D61 CounterPath Corporation 7H40, 2D17MR Microlab 6K05 Visteon Innovation & Technology GmbH 6D70 ip.access 7C60 Crunchfish 7F41 Microtel Innovation 6M38 Visual Fan 6H40 iPay International S.A. 7E31 CSG SCIENCE&TECHNOLOGY CO.,LTD HE FEI 7H13 MLabs sp. z o.o. 6I11 Vodafone España S.A.U 6B30 iProov Limited 7B31 Cubic Telecom 7F70 Mobile Systems International Consultancy Limited 6L21 Vodafone Group Services Ltd 6O11MR Itos Technology, S.L. 7J16 Cummins Power Generation 7M16 Mobileum, Inc. 6H41 W2BI, Inc. (an Advantest Group Company) 6K37 JamoSolutions NV 7G71 CUPP Computing AS 7K43 Monster Products 6J10 WeHaus 6M20 jBilling 7K50 cVidya 7F30

PAGE 24 Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:39 Page 25 EXHIBITOR LISTING

COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

Jet Infosystems 7J05 ReunIT 7G71 WEVERCOMM CO., LTD. 7G61 La Comanda 8.0B10 JPL NASA 7H21 RFM WIRELESS 7G61 whatever mobile GmbH 7G21 LEXIBOOK 8.0D29 Juni Korea Co., Ltd. 7G61 RFWindow Co.,Ltd 7O18MR WiMatek Systems 7H40 M-AdCall Digital Media Pvt. Ltd. 8.0D25 KAZAM MOBILE LIMITED 7M08 Rockshore 7C16 WIN 2000 TELECOM. CO., LTD 7J32 Marfeel Solutions S.L. 8.0J6 KDLAB INC. 7G61 RTx Technology Co.,Ltd 7G61 WIND RIVER 7J65, 7O5MR MC1 8.0E10 Kernel-i 7G61 S2M 7J61 Wipro Limited 7C21 MetaGeek 8.0E14 Kisan Telecom Co., Ltd. 7G76 SalesSeek 7B27 Wirecard Technologies GmbH 7K30 mGage 8.0H11 Klas Telecom 7F70 SAMJI Electronics Co.,Ltd. 7N71 WirelessMe Limited 7H17 mLearn Mobile Education 8.0E10 KnowRoaming 7I51 SanDisk 7A61 World Telecom Labs 7G71 MOBI Antenna Technologies(SHENZHEN)Co.,Ltd 8.0J14 Korea Testing Laboratory 7G61 Santok 7F21 Wray Castle Limited 7B17 Mobile King GmbH 8.0E30 KOTRA(Korea Trade-Investment Promotion Agency) 7G61 SBS spa 7N45 Wyless 7B29 Mobile Value Partners 8.0A14MR Kwilt INC 7K50 Scottish Development International 7B11 Wysdom 7I51 MobiMESH & VoiSmart 8.0B10 LabSat 7H18 Seavus 7E41 Xi'an Yu Tong Intelligent Technology Co.,Ltd 7K41 Mobvista 8.0I10 Lanner Electronics Inc. 7E06 Sendum 7H40 XINTEC 7F70 MONO INFO SYSTEMS CO., LTD 8.0E58 Left of the Dot Media 7H40 Sequans Communications 7I81 Xoanon Analytics 7F41 MSC Modular Smart Case by VersaSpaGmbh 8.0F36 Li Tong Group 7M32 Shanghai Tricheer Technology Co., LTD 7H22, 7O3MR Yapital Financial AG 7K20 Nafithtech 8.0D49 Lime Microsystems 7O36MR, 7O37MR Shen Zhen Unitone Electronics Co.,Ltd 7M27 Yifang Digital(Hongkong) Company Limited 7K78 NetMediaEurope 8.0E46 Limes Audio AB 7E41 SHENZHEN ACT INDUSTRIAL CO;LTD 7M09 Youmi(Guangzhou) Mobile Co., LTD 7N67 Network Kinetix 8.0F17 Linquet 7H40 Shenzhen Baolifeng Opto-Elec Co., ltd 7N83 Zetes 7G71 New Relic 8.1B13, CS60, 8.0C59MR LogiSense 7K50 Shenzhen Bmorn Technology Co.,ltd 7I82 Zhejiang Ebang Communication co.,ltd 7D76 Ningbo Yuda Communication Technology Co., Ltd 8.0I33 Lumata 7P4MR SHENZHEN BOWAY ELECTRONICS CO., LTD 7M37 Zhejiang Shangcheng Science & Technology Co., Ltd 7L76 NTS RETAIL 8.1B61, 8.0K23MR LUMENS Co. Ltd. 7G61 Shenzhen Chuangxinqi Communication Co.,Ltd 7I92 Zhilabs S.L. 7M05, 7O1MR OpenX 8.1J31, 8.0E69MR, 8.0E70MR Mad Catz 7F31 Shenzhen Diadem Technology Co., Ltd 7K63 Zhuhai XH Smartcard Co.,Ltd 7J30 OSRAM Opto GmbH 8.1I59, 8.0C63MR Made in Mind 7C70 ShenZhen Electronics Co.,Ltd 7J28 Zinwave Ltd 7O31MR Pakistan Software Export Board 8.0I19 mAdme Technologies Limited 7F70 Shenzhen Envicool Technology Co., Ltd 7K15 ZIRA Ltd. 7K10 Paqos 8.0B10 Manitoba Institute of Trades and Technology 7H41 SHENZHEN EYCOM TECHNOLOGY CO.,LTD 7L78 Park Smart s.r.l. 8.0B10 Manitoba Trade and Investment 7H41 SHENZHEN HAOCHENG COMMUNICATION ParStream GmbH 8.0C25 Mariner Partners 7H41 TECHNOLOGY CO.,LTD 7L51 HALL 8.0 PhotoSpotLand 8.0B10 Maroc Export - Moroccan Centre for Export Promotion 7J61 Shenzhen Hengnuo I.O.T tech company limited 7K64 pixelBook Srl 8.0B10 Abinsula S.r.l. 8.0B10 Master Merchant Systems 7H41 Shenzhen Hi-Power Technology Co., Ltd 7N63 Plus One Marketing Ltd. 8.0E19 Action Mount 8.0E14 MATRIXX Software 7F60 Shenzhen Honghaijia Communication Technology Co.,Ltd 7M35 Prime Systems 8.0E10 Actions srl 8.0B10 Mavenir Systems 7A21 Shenzhen Hosin Communication Technology Co., Ltd 7H05 PubCoder Srl 8.0B10 AdFalcon 8.0E24 Maysun Info Technology Co., Ltd 7F67 Shenzhen Huihua Exploit Technology Co.,Ltd 7M19 PublicVine 8.0K26MR ALTRAN 8.0F30 MCS Test Equipment 7C70 Shenzhen ICOO Electronics Technology Co., Ltd. 7I84 Pushapp srl 8.0B10 Appstore 8.0K12MR, 8.0K13MR, 8.0K16MR, Shenzhen Joyful Import & Export Co.,Ltd 7M17 Mediashaker 7H40 8.0K19MR, 8.0K9MR QUASARMED SRL 8.0B10 SHENZHEN KONECT COMMUNICATION EQUIPMENT CO.,LTD. 7M31 Megron Tech 7C70 AOL Platforms 8.0D70MR Quixey 8.0D80MR Shenzhen Konka Technology Co.,Ltd. 7I71 MELICONI S.P.A. 7D81 Appiris 8.0K22MR Reach-in 8.0E14 Shenzhen Noitavonne Electronics and Technology Co. LTD 7I90 MeteoGroup 7G21 Applix Group 8.0B10 RealNetworks 8.1J13, 8.0C67MR, 8.0C69MR Shenzhen O-Film Tech. Co., Ltd 7C50 MHL, LLC 7F31 Appnext Ltd. 8.0F18 Recarga.com 8.0I23 Shenzhen Rainbow Time Technology Co.,Ltd. 7M29 Mobicage NV 7G71 Apptripper 8.0B10 RemOpt 8.0E10 Shenzhen SED Wireless Communication Technology Co.,Ltd. 7G05 Mobidia 7H40 APPTURBO 8.1E30, 8.0D66MR RGT 8.0E10 Shenzhen Tianlong Century Technology Development Co.,Ltd 7M21 Mobile Arts 7F41 Ascot Industrial Srl 8.0I20 Rubicon Project Ltd. 8.0G19 Shenzhen Tianruixiang Communication Equipment Limited 7H23 Mobile Security Solutions by LSEC & IPACSO 7G71 AsGA Sistemas 8.0E10 Securcube 8.0B10 Shenzhen Trigger Scien-tech Co.,Ltd. 7I94 MobileAware 7F70 Asurion 8.0K10MR SHENZHEN HOMECARE TECHNOLOGY CO., LTD 8.0I6 Shenzhen Vastking Electronic Co., Ltd. 7M41 mobileLIVE Inc. 7K50 AVG Technologies 8.1B74, 8.0D65MR, 8.0D69MR, Shoozy 8.0B10 Mobilosoft 7G71 SHENZHEN VIKIN COMMUNICATION TECHNOLOGY 7N81 8.0D75MR, 8.0E60MR Shuangdeng Group Co., Ltd 8.0I8 MobiWeb 7D70 SHENZHEN WJM SILICONE & PLASTIC ELECTRONIC LTD.,LTD 7N59 AXONIX 8.0I37 Sicap 8.0G11 mobylla 7G71 Shenzhen ZHANWEIXUN Technology CO., LTD. 7K81 Azcom Technology 8.0E62MR SIGFOX 8.0C10, 8.0D67MR Mogencelab Co., Ltd 7G61 SiBEAM, Inc. 7F31 Badu Networks 8.0G14 Sikur 8.0F11 Mohanet Mobilsystems Co.Ltd 7G50 Sicotel Communications 7J61 , Inc 8.0K15MR Sivers IMA 8.0D60MR Momentus Software Inc 7H40 7F31 Bamboo Group 8.0I12 SOFTEX - Association for the Promotion Mondial Telecom 7G71 Silicon Mitus, Inc. 7G61 Beintoo 8.0C49 of Brazilian Software Excellence 8.0E10 Monizze 7G71 Simless Inc. 7K27 Beleader Internet Marketing S.L. 8.0I39 Sorriso Technologies Inc 8.0E16 MontaVista 7N77, 7O34MR SkyWave an ORBCOMM Company 7K50 BeMyApp 8.0D24 Spectrummax 8.0E40 MoodMe 7G71 SLA Mobile 7O35MR Big Data Expo 2015, Guiyang, China 8.0F34 Splunk Inc. 8.0I27 Movea 7P2MR Small Cell Forum 7F61 Big Data Lab 8.0J40 Spotlime 8.0B10 Movify 7G71 Smart Wallet 7H40 Blue Telecom Consulting 8.0D20, 8.0A10MR SpotXchange 8.0F40 mPay S.A. 7J12 SMSE - Swedish M2M Service Enablers 7F41 BTI Wireless 8.0J30 StradVision, Inc. 8.0E36 mSensis S.A. 7K08, 8.1I49 Solara Remote Data Delivery Incorporated 7H41 Butlr - Your Digital Concierge 8.0B10 Summit Tech 8.0F10 Multimedia Development Corporation Sdn Bhd 7L71 SOLARWAY F.Z.E 7K21 CAKE 8.0G17 Swenggco Software 8.0I19 Multiwave Sensors Inc. 7I51 Spacosa Corp. 7E21 CalAmp 8.1B71, 8.0D79MR Swrve 8.0E38, 8.0D76MR myFC 7F41 SPLICE Software 7H40 Car Easy Apps Consortium 8.0D30 Talent Garden srl 8.0B10 Nakina Systems 7J11 SPS Inc. 7E21 Cartesian 8.0C73MR TapCommerce 8.0C65MR Neofonie Mobile GmbH 7G21 Star Solutions International Inc. 7H40 Certillion 8.0E10 Taptica 8.0D50 NetAxis Solutions 7G71 Starhome Mach 7F51 Cheetah Mobile Inc. 8.0E9 Tech Mahindra Ltd. 8.0K21MR Netrounds 7F41 STMicroelectronics International NV 7B140, 7B146 CI&T 8.0E10 Tecnew 8.0E10 Netsweeper 7K50 Stream Technologies Ltd 7C18 Compatel Ltd 8.0I13 Telecom Review 8.0F38 New Times Overseas Exhibition Co., Ltd 7M41 Sub10 Systems Limited 7N93MR Comtrade 8.0G20 TeleSemana.com 8.0I41 Newings Technology Co.,Ltd 7M11 Sun High Solutions 7N41 Confiz Limited 8.0I19 The People’s Government of Guiyang City 8.0F34 NewNet Communication Technologies 7P16MR SUN-FLY International Business Development Ltd. 7J73 Controllis Limited 8.0D21 ThingWorx, A PTC Company 8.0K27MR Nexeven 7F41 Supercharge Ltd 7G50 Cradlepoint 5J20, 8.0E14, 5L31MR Tokenlab 8.0E10 NII SOKB Ltd. 7J71 Sweden at Mobile World Congress 7E41, 7F41 Cycle30 8.0K11MR Trend Micro Incorporated 6L61, 8.0D39 NIPA-National IT Industry Promotion Agency 7E21 Sweden Mobile Association (SMA) 7E41 DATACOM 8.0E10 Trust International B.V. 8.0C35 Nomad Connection, Inc. 7E21 Swift Labs Inc 7I51 Datalab 8.0E10 TUNE 8.1J20, 8.0C77MR Novatti 7J25 SwiftKey 7P26MR DivX, LLC 8.0K6MR, 8.0K8MR Twilio 8.1H51, 8.0K25MR NoviFlow Inc. 7H41 Symsoft 7G60 Dot Hill Systems 8.0H14 UBIqube (Ireland) PLC 8.0C55 NquiringMinds Ltd 7C70 SYSTRAN International 7G61 Dr Security 8.0C19 Valid8.com, Inc. 8.0I11 NRT Technology Corp 7K50 T 7M59 DSPmobi 8.0I9 ValueLabs 8.0I29 NTG Clarity Networks Inc. 7K50 Tactel AB 7F41 eMotion Digital 8.0E10 Verizon 8.0D10, 8.0A16MR, 8.0E64MR NuRAN Wireless 7H41 TAEYANG I.S CO., LTD 7M57 Enjinia 8.0B10 Viettel Telecommunications Network Equipment Manufacturer - Viettel Group 8.0G2 NXP 7E30 Tagattitude 7J18 ENNOVA SRL 8.0B10 VISA SPA 8.0H9 Octasic In 7O22MR Takemetuit Inc. 7K50 Enterprise Estonia 8.1K31, 8.0E76MR VÍSENT 8.0E10 OnePhone Holding AB 7F41 Tamoco 7C70 EU 5G Research - 5G PPP / 5-Alive project 8.0B17 Vkansee Technology Inc. 8.0E39 Ontario, Canada 7I51, 7K50 Tangram Factory Inc. 7L81 Evamp & Saanga 8.0I19 Westell Technologies 8.0C15 OP-TIM 7G71 Tech Fuzzion Europe, Lda 7M53 Expway 8.1D41, 8.0E80MR WINDBLOCKER International B.V. 8.0G21 OpenSignal 7B15 Teclo Networks AG 7G11 Feitian Technologies Co., Ltd. 8.0I7 Winjit Technologies 8.0D14 opentrends 7J20 TEKTELIC Communications Inc. 7H40 FictionCity Holding Inc 8.0C45 YO! 8.0F08 OptiWi-fi 7F70 Telavox AB 7E41 FierceWirelessEurope/TelecomsEMEA 8.0C29 YouAppi 8.0E54 Oxygen8 Communications Ltd 7F80 Telepin Software 7K50 FINEDIGITAL Inc. 8.0E56 Youbiquo S.r.l. 8.0B10 Panamax Inc. 7N60 TERACLE 7G61 Flazio Srl 8.0B10 YuppTV Inc Ltd., 8.0D58 Panasonic Enterprise Solutions Company 7M28 TestObject GmbH 7G21 FONEWARE 8.0G13 ZTE Supply Chain Co.,Ltd 8.0E50 Pebble Technology Corp / Widget UK Ltd Distribution 7C32 The Human Chain 7O32MR FotoNation 8.0A12MR Peli Products 7J08 THEHAN INC. 7G61 Frog Cellsat Limited 8.0I15 Peraso Technologies Inc. 7K50 ThroughTek Co., Ltd. 7M01 Genesys Telecommunications Laboratories Inc. 8.0E29 HALL 8.1 Perception TV 7B85 TM Forum 7N89MR Global Kristall Aps 8.0F20 Perfecto Mobile UK LTD 7O2MR TMONET 7G61 Google AdMob 8.0B16, 8.0B12MR, 8.0B15MR 42matters 8.1G58 PERFEKT Krzysztof Banach 7M45 Trade and Invest British Columbia 7H40 Greenwave Systems 8.0K14MR Accengage 8.1D41 Perples 7E21 TransferTo 7H08 GSMA Intelligence 8.0K2MR Accusonus SA 8.1I49 Phonedeck GmbH 7G21 Trustonic 7G81 GuangDong Saifei Sapphire Technology Co., Ltd. 8.0J20 Acision 8.1A41 PMC-Sierra Inc. 7O30MR Ttec 7N65, 7N95MR Headway Digital 8.0J24 Acrobits s.r.o 8.1K54 Polar Power Inc 7M40 TUCANO 7N43 HICS società cooperativa 8.0B10 ActLight SA 8.1G58 PortaOne 7H11 Tunnelbear 7I51 HIMOINSA 8.0D40 Adcash 8.1K68 POVR (3G Multimedia) 7G50 Tutela Technologies 7H40 HoloDigilog Human Media Research Center 8.0I25 Adiquity 8.1G69 Powerstorm 7M30 tyntec 7C80, 7P24MR Hong Kong Science & Technology Parks Corporation 8.0D57 adjust GmbH 8.1H68 Pramac 7M38 TYRONE FABRICATION LTD 7K35 Icaro Tech 8.0E10 AdMaxim 8.1I10 Primal Technologies Inc. 7I51 UBRIDGE CO., LTD. 7E21 iconmobile group 8.0H16 ADSMEDIA ,S.L. 8.1K48 Priori Data GmbH 7G21 UK Trade & Investment 7C40 Idaho Department of Commerce (USA) 8.0E14 Advantage Austria 8.1B61 Professional Quality Assurance Ltd 7H40 UL 7K40 IneoQuest 8.0E34 Adxperience 8.1E49 PSA Parts Ltd - Duracell 7M47 UNISTAR TELECOM CO.,LIMITED 7K61 Intertrust Technologies Corporation 8.0F15 Affle Holding Pte Limited 8.1K11 PTM Group BVBA 7G71 UXP Systems Inc 7I51 Intis Telecom 8.0J10 Afilias (dotMobi) 8.1C31 Purple WiFi 7B19 VASCO Data Security 7G71 IOLAN B.V. 8.0E52 AgileWorks Ltd 8.1K31 PYCO GROUP 7G71 Verifone 7O14MR IOTS World Congress 8.0E37 Airpush 8.1D60 QRC Technologies 7M25, 7O6MR VeriTran 7J06 iStartLab Srls 8.0B10 ALK Technologies Ltd. 8.1D59 Quamotion 7G71 VISICOM 7C65 ITALIAN TRADE AGENCY 8.0B10 ANALOG TWELVE Co., Ltd. 8.1K42 Québec (Canada) 7H41 Vonetize 7I83 ITS Consulting 8.0E10 ANDREXEN 8.1K54 Quram 7G61 WALTOP International Corp. 7C07 IXIA CORP 8.0E10 Anyline 8.1B61 RAMZO 7J61 Watchdata Technologies 7K51 Jampp 8.0K20MR APImetrics 8.1A11 Ranplan Wireless Network Design 7C12 WebAction 7G80 KAAZING Corporation 8.0H10 App Annie 8.1D53 Raycap Inc 7J38 Wedge Networks Inc. 7H40 KHOMP 8.0E10 Appaloosa Technology 8.1D41 RealVNC 7C81 WeDo Technologies 7G09 kkM 8.0I35 Applause 8.1J9 Recon Instruments 7H40 WEENKO 7J61 Kolektio 8.0B10 Applidium 8.1D41 ResponseTek 7H40 West One Technology LTD 7C30 KUKACLIP 8.0H20 AppLift GmbH 8.1E68

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com Thursday 5th March PAGE 25 MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:40 Page 26 EXHIBITOR LISTING

COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

AppNexus 8.1F65 InnerSense 8.1D41 Schreiner Group GmbH & Co. KG 8.1I59 Compuer Vision Center CS50 AppsFlyer 8.1J30 InnoQuant Strategic Analytics 8.1K48 ScientiaMobile 8.1C13 CONNECTEDEVICE Ltd CS123 Apptentive 8.1A11 Innovae Augmented Reality Agency 8.1K48 SecurePIM by virtual solution AG 8.1I59 Crazy4Media CS60 AppThis 8.1K20 INNOVATHENS 8.1I49 Sequitur Labs Inc. 8.1A11 CTTC / DLR GfR mbH CS50 Apptimize 8.1H13 INRIX 8.1A11 SIEN 8.1D41 Deister Software CS60 APPTURBO 8.1E30, 8.0D66MR Intel Corporation 3D30, 8.1E41, DMR CC1.3 Mon SignWise 8.1K31 DIALOGA GROUP CS150 Aptoide 8.1G59 InternetQ 8.1I40 SimilarWeb 8.1K62 DIGITAL LEGENDS ENTERTAINMENT CS50 Aquafadas 8.1E49 Invest Northern Ireland 8.1H49 SingularLogic 8.1I49 DINERO POR TU MOVIL CS60 arcatech ltd 8.1H49 Irida Labs 8.1I49 Sirqul, Inc. 8.1A11 Direccio General de Telecomunicacions CS50 Aula365 8.1J67 IronSource 2D50, 8.1A73 SK (Certification Centre Estonia) 8.1K31 Domoti CS140 AutoGraph, Inc. 8.1A11 ItsOn, Inc CC8.8 Smaato 8.1E61 Doonamis CS50 AVG Technologies 8.1B74, 8.0D65MR, 8.0D69MR, ITTIAM SYSTEMS 8.1K24 Smart AdServer 8.1E49 Droiders CS121 8.0D75MR, 8.0E60MR JOANNEUM RESEARCH Forschungsgesellschaft mbH 8.1B61 SMARTVISER 8.1D41 DUAL BEAM MERGER INGENIEROS CS60 Awards Solutions, Inc CC8.17A&B Kantar 8.1D51 Engineering 8.1D41 EEN-Enterprise Europe Network ACCIÓ CS50 AwoX 8.1E49 Keima 8.1H20 Softonic 8.1K65 Effilogics Technologies CS50 AXIBLE TECHNOLOGIES 8.1E49 King of App 8.1K48 SOFTWEB ADAPTIVE I.T. SOLUTIONS 8.1I49 Enterdev SAS CS140 BANDAI NAMCO Games Inc. 8.1K42 Kirusa 8.1J15 Sonix Co., Ltd. 8.1K42 EXSIS SOFTWARE Y SOLUCIONES S.A.S CS140 Batch.com 8.1B21 Kizeo 8.1E49 Sonorys Germany GmbH 8.1I59 eyebee® by DYNATEC CS60 BAYERN INTERNATIONAL - Bavarian Bureau Klab 8.1K42 Sony Mobile Communications - Developer World 8.1B53 EYETOK CS50 for International Business Relations 8.1I59 Kochava 8.1K16 SPEC INDIA 8.1D70 Fitbit Inc CS130, 6O32MR Beekeeper 8.1G58 KRITER SOFTWARE, S.L. 8.1I18 Spicysoft Corporation 8.1K42 Fitbit Inc CS130, 6O32MR BeeOne Communications SA 8.1G58 La Factoria Interactiva 8.1K48 Spotlio AG 8.1G58 Flumotion Services SA CS50 Beeweeb 8.1H11 Leadbolt 8.1C11 Spreadtrum Communications (Shanghai) Co.,Ltd. CC8.2 Fonexion Spain S.A. CS105 Bidstalk PTE Ltd 8.1I20 LEDGER 8.1E49 SSPE "Kartographia" 8.1K66 fonYou Telecom CS50 BIGLOBE Inc. 8.1K42 Lextech Global Services 8.1I21 StartApp 8.1B12 FOONKIE MONKEY CS140 Black Pixel 8.1A11 Lleida.net 8.1I41 State of Illinois 5I31, 8.1I21 ForceManager CS60 BlueID SDK - Secure mobile keys 8.1I59 LOCAL MOBILE MARKETER 8.1H49 SUMMVIEW 8.1D41 GARMIN CS90, 7O25MR Buddy Platform, Incl. 8.1A11 LOOPY · Quo App Solutions, Inc 8.1D20 Supersonic 8.1H48 GARMIN CS90, 7O25MR Bulletin.net 8.1J7 M-BIZ Global Group 8.1G58 Surf The Web 8.1K48 GESTPOINTGSM CS60 BuzzCity 8.1D66 M-STAT S.A. 8.1I49 Switzerland Global Enterprise 8.1G58 GoPro CS120 CalAmp 8.1B71, 8.0D79MR M7 Managed Services Ltd 8.1H20 Swoodle 8.1H49 Government of Catalonia 8.1K48, CS50 Canonical Group Ltd. 8.1F41, CC8.20, CC8.21 Madgic 8.1D41 Symphony Teleca Corp. 8.1B75, 2G11, 2G13 GP ENTERPRISE ASIA LIMITED CS122 Capptain 8.1D41 Manage 8.1J10 Syntonic 8.1A11 Guru's System s.l CS50 CARTELMATIC 8.1D41 Mars Media Group 8.1H70 Sysmosoft SA 8.1G58 Hi Mom S.A.S. CS140 CashSentinel 8.1G58 Marvell CC8.13, CC8.14, CC8.15 Tabernus Europe Ltd 8.1H20 IDI EIKON CS60 Catalunya Apps 8.1K48 Massive Impact 8.1E22 TalisLife 8.1G58 IMAGIC CS60 Cellfish 8.1D41 Matomy + MobFox 8.1F71 Tapjoy 8.1D65 imasD Tecnología CS60 Celltick 8.1C20 Maxim Integrated CC8.3 TAPTAP Networks 8.1A21 inAtlas CS50 Centre for Secure Information Technologies (CSIT) 8.1H49 mBlox Limited 8.1C41 Teads 8.1E67 Incubio CS50 Cequens Telecom 8.1K22 MediaMath CC8.9 - DMR TEKONSULT 8.1I59 Indra CS60 CHAR.DIMITRACAS SA 8.1I49 MessageBird 8.1I63 Telecom Italia CC8.1 Ingeneo SAS CS140 ClicksMob 8.1J34 Metaio GmbH 8.1G47 TELENAVIS S.A. 8.1I49 Intesis Software S.L. CS50 CM Telecom 8.1D50 Microgaming 8.1G35 Telintel Ltd 8.1K40 IP TOTAL SOFTWARE CS140 COLOPL, Inc. 8.1K42 Micronet SA 8.1I49 TELLMEPLUS 8.1E49 JAL21 Consulting & Venture Capital CS60 COYOTE 8.1K14 Millennial Media 8.1B41 Terragon Group 8.1D68 Jsc Ingenium CS60 CreaLog GmbH 8.1I59 millenoki 8.1G71 Testbirds GmbH 8.1J3 KIMIA CS60 CRITEO 8.1F70 Mining Essential 8.1E49 The Boston Consulting Group DMR CC8.8 KITMAKER CS60 Crittercism 8.1D15 MINUTE TRANSFER 8.1E49 8.1H65 KRONOZ LLC CS100 Crossrider 2D50, 8.1K85 Mister Bell 8.1D41 Tobit.Software 8.1I61 Lechpol CS135 CYBIRD Co., Ltd. 8.1K42 MLS FIRMWARE SA 8.1I49 Torry Harris Business Solutions 8.1D61 Ledmotive Technologies CS50 Cytech Mobile 8.1I49 MOBAPI by Bitwip 8.1E49 TouchBase 8.1A11 Lhings CS50 D'arriens 8.1E60 Mobibase 8.1H58 TouchPal 8.1E20 LPTIC CS156 D2C Inc. 8.1K42 Mobile Content Forum 8.1K42 Trademob 8.1G20 Manduka Games, S.L. CS50 DAEM S.A 8.1I49 Mobintouch 8.1D10 Tronic's Microsystems 8.1E49 MARTIAN WATCHES CS124 Dbros Co., Ltd. 8.1J5 MobiSystems 8.1B73 TRUSTe 8.1H15 Masvoz CS60 DigiFlak OU 8.1K31 MobPartner 8.1B11 Trusted Logic 8.1E49 Maxcom S.A. CS135 Digital Horizons Limited 8.1H50 Mobusi Mobile Advertising 8.1K64 TUNE 8.1J20, 8.0C77MR Medtep CS50 Digital Turbine 8.1J14, 7O24MR Mobyt S.p.A. 8.1D71 Twilio 8.1H51, 8.0K25MR Mobbeel CS60 DIMOCO Europe GmbH 8.1K41 mOddity mObile 8.1K48 Tyroo (SVG Media Pvt. Ltd.) 8.1H64 MOBILE WORLD CAPITAL BARCELONA CS70 Dinube 8.1K48 MONSAN 8.1K77 UbiNuri Inc. 8.1J5 Mooveteam, S.L. CS60 DISPLEX / E.V.I. GmbH 8.1I59 Mooncascade 8.1K31 Uepaa AG 8.1G58 Movilok Interactividad Móvil CS60 dmg - DSNR Media Group 8.1E10 MoPub CC8.4, CC8.5 UNCOVER TRUTH Inc. 8.1K42 MyScreenPROTECTOR CS135 DWANGO Co.,Ltd. 8.1K42 MotionLead 8.1D41 UNICOPE GmbH 8.1B61 Neàpolis CS50 Ecofleet by Oskando 8.1K31 Movintracks 8.1K48 Uniface 8.1K79 New Relic 8.1B13, CS60, 8.0C59MR Edelman Spain CC8.24B Mozoo 8.1D21 UppTalk (Grupo MasMovil) 8.1K48 Nexus Geografics CS50 EDSI-Tech Sàrl 8.1G58 MPASS Ltd 8.1I49 Urban Airship 8.1C14 Nilox CS80 Eesti Telekom AS 8.1K31 mSensis S.A. 7K08, 8.1I49 UTEL 8.1D41 NovaIntegra CS140 Elatec GmbH 8.1I59 MTI Ltd. 8.1K42 VAS2Nets Technologies LTD 8.1D72 Openshopen CS50 emporia Telecom Produktions- und Vertriebs GesmbH & CoKG 8.1B61 MTT Mobile tout Terrain 8.1D41 Vci 8.1I49 Optima Consulting S.A.S. CS140 Enterprise Estonia 8.1K31, 8.0E76MR MUBIQUO 8.1D20 Viacom International Media Networks CC8.24A P2i CS165, CS157MR Enterprise Greece S.A 8.1I49 Multimedia Knowledge & Social Media Analytics Laboratory 8.1I49 Vibes 8.1I21 Peel CS180 Exosite, LLC 8.1G61 MyOmega System Technologies GmbH 8.1I59 VIDAVO S.A. 8.1I49 PICK DATA, SL CS60 Expway 8.1D41, 8.0E80MR NAKA AG 8.1G58 VisoCon GmbH 8.1B61 Polaroid CS76 Eyelead Software 8.1I49 NCSR Demokritos - Integrated Systems Laboratory 8.1I49 Vispel by Inkspin1 8.1K31 Procolombia CS140 F5 Media 8.1J17 Neomobile 8.1I16, 6N25MR Vital Energy GmbH 8.1I59 QUIEROAPPS.COM CS60 FASMETRICS S.A 8.1I49 NeoSOFT Technologies 8.1C10 VoiceWeb S.A. 8.1I49 QUOBIS CS60 Faveeo SA 8.1G58 net mobile AG 8.1B51 Voluum 8.1J64 Qustodio CS50 Fern Software 8.1H49 netelip 8.1H60 Voxygen SAS 8.1D41 Red Points CS50 Fiksu 8.1H22 New Relic 8.1B13, CS60, 8.0C59MR Vserv 8.1G11 redBorder CS60 First Technology 8.1H46 NEWSPHONE 8.1I49 Washington Interactive Network 8.1A11 Reticare CS60 Flapit 8.1H19 NEXPERTS 8.1B61 Washington State Department of Commerce 8.1A11 RTC Digital Consulting CS140 FLIR Systems 8.1C21 NexStreaming 8.1E70 WASSA 8.1D41 Safelayer Secure Communications CS60 Flirtie 8.1K48 Next Future Lab 8.1J5 WAZAPP 8.1D41 Saygus CS65 FMC GROUP 8.1D41 Nite Ize Inc 8.1G70 Webaroo Inc. 8.1G49 SDP Telecom a Molex Company CS77 Fortumo 8.1K31 Norbsoft 8.1G33 WebToGo GmbH 8.1I59 Sensing & Control Systems CS60 FRENCH TECH PAVILION / BUSINESS Northern Ireland 8.1H49 Welsh Government 8.1H20 Shoulderpod CS50 FRANCE 5B41, 5B61, 8.1D41, 8.1E49 NTH AG 8.1K51 Wikitude GmbH 8.1B61 Signaturit CS50 Fyber 8.1I11 NTS RETAIL 8.1B61, 8.0K23MR WildTangent 8.1I13 Sistelbanda S.A. CS60 GAIDDON Software 8.1D41 NUTITEQ 8.1K31 Witigo 8.1D41 SITmobile Soprano Group Company CS50 Game Insight 8.1F31 CC8.10 WOOEKAN 8.1D41 Software Quality Systems, S.A. CS60 GaneshaSpeaks.com 8.1B15 OBRELA SECURITY INDUSTRIES S.A. 8.1I49 Wyconn GmbH 8.1B61 Spanish Pavilion CS60 General Motors 8.1I50, 2EMR.B1, 2EMR.B2 OLA mobile 8.1D31 xAd 8.1I51 SPIDERCLOUD WIRELESS CS85 General UI 8.1A11 OneVisage 8.1G58 Yadwire Technologies ltd 8.1E58 STARLAB CS50 Geotag Aeroview (TripInView) 8.1I49 OnYourMap 8.1J71 Yandex 8.1K73 SVForum CS50 GfK 8.1F50 Open Geospatial Consortium 8.1K52 Yoga Systems 8.1K31 Taisys Technologies Co., Ltd. CS75 Globalcomm Europe 8.1K48 8.1K52 Tecnologías, Servicios Telemáticos y Sistemas SA CS60 Globo 8.1D49 OpenMarket 8.1D11 TELNET REDES INTELIGENTES S.A. CS60 Glympse 8.1A11 Openwave Mobility 8.1H49, 6N12MR CONGRESS SQUARE Telrad Networks CS160 GoodBarber 8.1D41 OpenX 8.1J31, 8.0E69MR, 8.0E70MR Tu Pediatra Online CS50 Abertis Telecom CS60 Government of Catalonia 8.1K48, CS50 Opera Mediaworks 8.1B20 Unify CS145 Accent Advanced Systems CS50 GREE, Inc. 8.1K42 OrbiWise SA 8.1G58 Validated ID CS50 ACUNTIA CS60 Greenhouse 8.1K31 Orca Wave 8.1A11 VEXIA CS60 AD TELECOM, S.L. CS50 GungHo Online Entertainment, Inc. 8.1K42 OSRAM Opto Semiconductors GmbH 8.1I59, 8.0C63MR Wavecontrol CS50 ADSmovil CS140 Guppy Games | Media 8.1A11 OXYGEN BROADBAND 8.1I49 Whiplash Entertainment, SL CS50 Advanced Automotive Antennas CS50 Healthapp, S.L. 8.1K48 PARKNAV 8.1I21 Worldline CS60 AGILE CONTENTS CS50 Hellenic Association of Mobile Application Companies 8.1I49 Pinnatta 8.1I49 Xopik Mobile Marketing, S.L. CS50 AiQ Smart Clothing Inc. CS125 HEY! 8.1G58 PlayFab 8.1A11 Xplica't CS50 ALDEAMO CS140 Horizon Video Technologies Inc. 8.1I49 Pocket Media 8.1K70 Yup Charge CS50 Aparca&Go CS50 i-mobile 8.1K42 Pradeo Security Systems 8.1E49 Appszoom Technologies CS60 i2CAT Foundation 8.1K48 PubMatic, Inc. 8.1D14 ARGELICH NETWORKS CS60 i3DESIGN Co., Ltd. 8.1K42 qipp ag 8.1G58 ASCAMM TECHNOLOGY CENTRE CS50 IKARUS Security Software GmbH 8.1B61 QuickPlay Media 8.1H44 Aywant (Zed) CS60 IKCOM 8.1D41 Reach-U 8.1K31 AZETTI NETWORKS CS60 Iken Personics 8.1B77 RealNetworks 8.1J13, 8.0C67MR, 8.0C69MR Barcelona Digital Technology Centre (BDigital) CS50 Imaxel lab 8.1K48 REGATE SA 8.1I49 BARCELONA MEDIA CS50 Immersion 8.1G41 Remo Software 8.1J11 Beabloo CS50 iMobileMagic / PhoneNear 8.1G63 Rezopep - The Midi Pyrenees Business Incubator Network 8.1D41 BEREPUBLIC NETWORKS CS50 indoo.rs GmbH 8.1B61 RouteSms Solutions Limited 8.1E51 Bismart CS50 IndoorAtlas 8.1A11 Salesforce.com CC8.12, CC8.22 CartoDB CS60 Indus Net Technologies Private Ltd. 8.1H21 Samsung Electronics Co Ltd 3H10, 3I10, 8.1A61, 2M10 CMC DIGITAL CS140 Infobip 8.1F49 Scandit AG 8.1G58 CodiTramuntana CS50 Infonova 8.1B61, 2B42MR SchoolBusNotes 8.1I49

PAGE 26 Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:12 Page 27 EXHIBITOR NEWS

Huawei FusionCloud Omni Solution Agile, Open ROADS to Cloud

Omni Solution connects Support multi-clouds deployment heterogeneous public and private Enhanced Security: Public clouds and provides a self- clouds deploy same security management system that allows policies with private cloud. end users to manage resources of Agile Network: End-to-end Cobham public and private clouds. The network SLA, support VM & Apps virtual machines and applications free migration and automatic Wireless and can freely deploy and migrate on network administration Huawei FusionCloud Omni from conventional telecom hybrid cloud platform. NI Partner for Solution is a hybrid cloud solution services to ICT integrated OpenStack Cascading: Compatible Please come and visit us at Fira which helps carriers to transform services. The Huawei FusionCloud with 3rd party cloud, Open API, Gran Via Hall 1. Cellular and Connectivity Use intelligence to capture new Applications ironSource Establishes Cobham Wireless, formerly the roaming revenues, says Syniverse Wireless Test Business of Aeroflex, Business Development According to Syniverse, and NI the provider of platform-based intelligent roaming can maximize systems that enable engineers and operators’ LTE investments by scientists to solve the world’s greatest Presence in London enabling them to bridge their engineering challenges, have development presence in SOHO. The retail and wholesale roaming announced a worldwide partnership former CMO of ClicksMob will offer strategies to meet subscribers’ to service applications in cellular and support to current ironSource clients, expectations for seamless 24/7 connectivity with solutions based on while developing relationships with connection anytime, anywhere. PXI technology. NI acquires the new new publishers and advertisers Syniverse helps operators existing Cobham PXI modular who could benefit from the around the world monetize these instruments hardware product line ironSource offering, including the opportunities via real-time and becomes Cobham’s primary mobileCore SDK. intelligence tools that enable them provider of PXI technology. The mobileCore provides one of the to provide individualized roaming increased retail and inbound companies will also collaborate to most comprehensive and offers to their subscribers, based revenues, reduced wholesale costs, incorporate the latest NI PXI modular World leading digital delivery customizable SDKs available in upon location and data usage, and enhanced user experiences. instruments, including the NI vector company ironSource appointed the market, and the mobileCore while also addressing network transceiver with LabVIEW Daphna Giniger as Director of Sales ad network offers exceptional performance before issues are Learn more about intelligent FPGA, into Cobham’s next-generation and Business Development user-friendly solutions and detected by the end user. roaming by visiting us in Hall 2 cellular and connectivity test systems. UK, charged with heading up superior optimization technology The result of applying Stand 2G21 or at Cobham Wireless is the NI Global ironSource’s London-based business to deliver results. intelligence to roaming is www.syniverse.com Preferred Partner for Cellular and Connectivity Applications, part of the NI Alliance Partner Network.

Innovative Cloud Computing portfolio & Cloud- Visit Hall 6 for Cobham Wireless based Healthcare solutions by Intracom Telecom - Stand 6H21 and National Instuments - Stand 6E10 Intracom Telecom its ISO Furthermore, Intracom Telecom focusing on telemedicine services, as Contact Details: 27001:2013 certified cloud solutions presents Service Provider well as on Picture Archiving and Alexandros Tarnaris, aiming at fulfilling diverse and Enablement services, including Communication System (PACS). In Communications Director, customizable business requirements. Managed Security and Value-Add partnership with prestigious UK Email: atarnar@intracom- The company’s Cloud portfolio Security services, complementing the educational medical institutes, telecom.com encompasses a comprehensive IaaS puzzle towards a holistic, end-to-end Intracom Telecom provides superior offering, whilst promoting cutting M2M/IoT security architecture. The medical training & consulting Come and visit us at stand 6I40 edge SaaS solutions, such as Security company also presents its innovative services for hospitals and iatric in hall 6. and Mobile Device Management. Cloud-based Healthcare solutions institutions. Tresys Technology, a US company, has spent years developing its mobile security expertise through internal and PROTEI platforms customer-funded research and development. These efforts deployed culminated in the release of MobileFortress™ for Android™, a security-focused, policy-driven Smart Networks for a Smart World: in MOTIV mobile solution. Now, Tresys is leveraging that experience into a Discover More at Stand 1A20 in Russia wide range of security-focused service offerings for Enterprises, MYCOM OSI, the leading profile 5G innovation initiative. The PROTEI has completed roaming service delivery, range of Carriers, and OEMs. Tresys independent provider of Service MYCOM OSI team would be delighted deployment of several powerful important statistical information provides mobile security Assurance & Analytics solutions to the to meet you and discuss how the new solutions in the network of and improves customer experience consulting, training, and world’s largest Communications company – which was created after independent Russian mobile leading to better loyalty. SCP gives development specifically tailored to Service Providers (CSPs), has been MYCOM acquired OSI in 2014 – can operator working under MOTIV an ability to deploy convergent address the needs of our sharing its vision, strategy and product help you achieve your objectives. brand. This regional operator is one billing services and a variety of customers. Go to roadmap at stand 1A20. This week, MYCOM OSI enables ‘Smart of market leaders in several other VAS “on the top”. SMS http://tresys.com/mwc2015 or MYCOM OSI has launched a new Networks for a Smart World’. Russian regions. The bundle Firewall is reliably protecting the email [email protected] to learn market research report (with TM consists of PROTEI SCP, Roaming network from various SMS fraud more about how Tresys can help Forum) and new Analytics and Meet us at stand 1A20, visit Steering Platform and SMS and spam threats. you build and deploy more secure, Automation solutions, and has also www.mycom-osi.com or contact Firewall. With this new bundle more flexible, more sustainable announced its participation in a high- us on [email protected]. MOTIV gets better control over Stand 5H20, www.protei.com mobile solutions.

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com Thursday 5th March PAGE 27 MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:15 Page 28 GLOBAL MOBILE AWARDS 2015

PAGE 28 Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:17 Page 29 SHOW IN PICTURES

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com Thursday 5th March PAGE 29 MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:05 Page 30 CONFERENCE AGENDA*

11.30 – 13.00 14.30 – 16.00 DAY 4 Enterprise Services - Connecting SMEs The Evolving Landscape of Enterprise Mobility Thursday Hall 4 – Conference Village – Auditorium 3 Managed Services TweetWall Pro: #MWC15ENT Hall 4 – Conference Village – Auditorium 4 TweetWall Pro: #MWCMAN 5 March Moderator Guy Zibi, Head of Consulting, Pyramid Research Moderator Shayan Sanyal, CMO, Bluwan Nick McQuire, VP, Enterprise Mobilit y, Head of Enterprise Research, CCS Insight 09.30 – 11.00 Pelayo Omotoso, VP, Engagement Practices for Communications Servic es, Ericsson Pere Nebot, CIO, CaixaBank Keynote 7: Innovation at the Edge of Real and Erik Hersman, Founder, iHub Virtual Andy Zimmerman, President, Frog Richard Esposito, GM, Mobility Services, IBM Global Hall 4 – Conference Village – Auditorium 1 Technology Services TweetWall Pro: #MWC15KN7 11.30 – 13.00 Marty Beard, COO, BlackBerry Navigating the Mobile Contactless Payments Moderator Landscape Gerry McQuade, CMO, Non-Consumer Mobile, EE Gregory Wade, VP, Enterprise Business Team, Mobile Tony Poulos Hall 4 – Conference Village – Auditorium 4 Communications Division, Samsung Electronics Editor TweetWall Pro: #MWC15PAY DisruptiveViews Dr. Mícheál Ó Foghlú, CTO, FeedHenry by Red Hat Moderator Claire Maslen, Senior Financial Services Manager, GSMA

Robert Beckman James Anderson, Group Head & SVP, Shared Platform 14.30 – 16.00 Services, MasterCard CEO Mobile Money in Emerging Markets: From Wicab Inc. Peter Vesco, SVP, Business Unit Payment, Deutsche Telekom AG & CEO, ClickandBuy Domestic Remittances to Ubiquitous Payment Systems Rich Clow, Head of Global Payments Centre of Excellence, Citi Global Consumer Bank, Citi Hall 4 – Conference Village – Auditorium 3 Joerg Tewes CEO Hans Reisgies, SVP, Market Development & Co-Founder, Moderator: Avegant Sequent David Pringle, TMT Analyst & Editor, Pringle Media Jeremy Bornstein, Head of Payments Innovation, Royal Bank of Canada Tine Wollebekk, Head of Financial Services, Telenor Alvaro Del Castillo Tomasz Smilowicz, MD, Global Head of Mobile Solutions, Citi Transaction Services Founder & CEO 11.30 – 13.00 TAPTAP Networks Gustaf Agartson, CEO , Bima Everything is Connected: Enabling IoT Ben Lyon, VP, Marketing, Kopo Kopo Hall 4 – Conference Village – Auditorium 2 Cameron Goldie-Scot, Co-Founder & CEO, Musoni Kenya TweetWall Pro: #MWC15IOT2 Thiru Arunachalam CEO & Co-Founder Moderator Peel Godfrey Chua, Principal Analyst, Machina Research 14.30 – 16.00 Kevin Petersen, President, AT&T Digital Life, AT&T The Business of IoT Chris Boross, President, Thread & Product Marketing Davor Sutija Hall 4 – Conference Village – Auditorium 2 Manager, Nest Labs CEO TweetWall Pro: #MWC15IOT3 Glo Gordon, Chief Revenue Officer, Jasper Thin Film Electronics ASA Moderator Paddy Srinivasan, VP & Head of Products, Xive ly Internet Camille Mendler, Lead Analyst, Ovum of Things, LogMeIn    Greg Roberts, VP, Marketing, Icontrol Networks George Yianni, CTO, Connected Lighting & Founder of Philips Hue, Philips Lighting Khalifa Al Shamsi, Chief Digital Services Officer, Etisalat Panel Discussion: Kate McKenzie, COO, Telstra Stephen Bryant, CTO, Telenor Connexion 11.30 – 13.00 Catherine Le Drogo Ferrari, VP, Marketing Product Activity Unifying Network IT & Telco IT 14.30 – 16.00 for Business, Orange Technocentre Doug Webster, VP, Marketing, Cisco Hall 4 – Conference Village – Auditorium 5 Network Investment: Making Money TweetWall Pro: #MWC15IT Cecilia Atterwall, VP & Head of Strategy, Marketing & Hall 4 – Conference Village – Auditorium 5 Communications, Ericsson TweetWall Pro: #MWC15NI Presentation: Moderator Rob Rich, MD, Insights Research, TM Forum Moderator Niall Murphy, Founder & CEO, EVRYTHNG Claude Achcar, Founder & MD, Consulting Panel Discussion: Anders Lindblad, SVP & Head of Business Unit, Cloud & IP, Thomas Svensson, SVP & GM EMEA, ThingWorx - A PTC Ericsson Vasyl Latsanych, CMO, MTS Business Chris Mulley, Principal Architect, CTO Group, ZTE Mike Wright, GM, Networks, Telstra David del Val Latorre, CEO, Telefonica I+D, Telefónica      Panel Discussion: Chris Halbard, EVP & President, International, Synchronoss David Friedman, Co-Founder & CEO, Ayla Networks Keith Allan, Director, IP Mobile Core & NFV Strategy, Yogesh Malik, Group CTO, VimpelCom Niall Murphy, Founder & CEO, EVRYTHNG Alcatel-Lucent Nik Willetts, Chief Digital Officer, TM Forum Sam Samuel, Director, Engineering, Mobilit y CTO Group, Sanjay Mewada , VP, Strategy, NetCracker Technology Cisco * Conference agenda correct at time of print. Steve Zhang, Deputy Chairman, AsianInfo Hatem Bamatraf, Group CTO, Etisalat Please note agenda now reflects running order of the Thorsten Robrecht, VP, Partner Business Unit, Nokia Niall Norton, CEO, Openet speakers. Gyanee Dewnarain, Research VP, Communications Service John Marlow, MD, UK/EMEA & SVP Corporate Provider Business Strategy, Gartner Development, Ringcentral

PAGE 30 Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:40 Page 31

…

…and Space Invaders!

Discover Unique Insights to monetize your data & virtualize your network And who said Mobile World Congress should be all work Whether you face challenging NPS           targets, daunting ARPU goals or level behaviour. and no play? major OPEX & CAPEX pressures, hitting KPI’s never gets any easier! And, with more and more Visit us at Hall 1 Stand operators harnessing the power 1C40 and relax with a Visit our stand in Hall 1 and see for of big data and analytics, our refreshing Bubbleology yourself the transformational value experienced global management Bubble Tea or challenge and powerful business decisions team will be on hand to talk you your colleagues to a that can be driven by deep insight through real case studies and help game of Space Invaders into your data goldmine. you decide on the strategies that will work for you. on one of our retro Discover the power of real-time arcade consoles.      

Talk to us MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:41 Page 32

Mobile technology is constantly changing the world we live in. From connected cars and wearable tech to mobile payments and smarter cities, mobile is revolutionizing and enhancing every aspect of our lives.

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