Running head: RRP and standardised packaging 1 Title: The difference between Recommended Retail Price and Sales Price for tobacco products 2 in independent and convenience (small) retailers before and after the introduction of 3 standardised tobacco packaging in the United Kingdom. 4 5 Authors 6 Nathan Critchlow1 7 Martine Stead1 8 Crawford Moodie1,2 9 Kathryn Angus1 10 Douglas Eadie1 11 Anne Marie MacKintosh1,2 12 13 Affiliations: 14 1 Institute for Social Marketing, UK Centre for Tobacco and Alcohol Studies, Faculty of Health 15 Sciences and Sport, University of Stirling, FK9 4LA, Scotland. 16 17 2 Centre for Tobacco Control Research, Institute for Social Marketing, Faculty of Health 18 Sciences and Sport, University of Stirling, FK9 4LA, Scotland. 19 20 Corresponding author: Nathan Critchlow, Institute for Social Marketing, Faculty of Health 21 Sciences and Sport, University of Stirling, Stirling, FK9 4LA, Scotland. E-mail: 22
[email protected]. Tel: +44(0)1786 467382. 23 24 Word count: 3,603 25 Table count: 5 26 Supplementary tables: 1 27 28 This article has been accepted for publication in Tobacco Control following peer review, 29 and the Version of Record can be accessed online at 30 https://doi.org/10.1136/tobaccocontrol-2018-054409 31 32 1 Running head: RRP and standardised packaging 1 The difference between Recommended Retail Price and Sales Price in independent and 2 convenience (small) retailers before and after the introduction of standardised tobacco 3 packaging in the United Kingdom. 4 5 ABSTRACT 6 Aim: Recommended Retail Price (RRP) is a marketing strategy used by tobacco companies to 7 maintain competitiveness, communicate product positioning, and drive sales.