JTI Launches Sterling Dual Capsule Leaf Wrapped Cigarillos

MEDIA INFORMATION For immediate release

JTI launches Sterling Dual Capsule Leaf Wrapped cigarillos

London, January 2020 – JTI has today announced the launch of Sterling Dual Capsule Leaf Wrapped – an innovative new cigarillo product.

The King Size Cigarillos contain a Virginia blend tobacco and, unlike conventional cigarettes, are wrapped in tobacco leaf.

Rolling out across all channels from January, Sterling Dual Capsule Leaf Wrapped has a mentholated capsule in the filter, which existing adult smokers can click to release a peppermint flavour. The cigarillos join the successful Sterling Dual family, which has a sector share of over 40%i.

Sterling Dual Capsule Leaf Wrapped will also allow retailers to tap into the current value trend, with an RRP of £4.50* and 10 pack size.

Ross Hennessy, Head of Sales at JTI UK, says: “We are committed to providing retailers with as much choice as possible by launching innovative new products that respond to current trends.

“We expect that Sterling Dual Capsule Leaf Wrapped cigarillos will become a popular choice for adult smokers and appreciated by those looking for value-for-money tobacco options.”

For more information, retailers should visit the refreshed jtiadvance.co.uk site, or speak to their local JTI sales representative.

* Retailers are of course free to choose to sell JTI products at whatever price they choose.

ENDS

For further information, please contact: [email protected] 020 7479 0910

JTI is a leading international tobacco and vaping company with operations in more than 130 countries. It is the global owner of both Winston, the number two cigarette brand in the world, and Camel, outside the USA and has the largest share in sales for both brands. Other global brands include Mevius and LD. In the UK, JTI’s brands include Benson & Hedges, Silk Cut, Mayfair, Sovereign and Sterling, as well as a number of other tobacco products including hand-rolling tobacco (Amber Leaf), cigars (Hamlet), pipe tobacco (Condor). JTI is also a major player in the international vaping market with its brand, Logic and tobacco vapor brand, Ploom. Headquartered in Geneva, Switzerland, JTI employs over 45,000 people and was awarded Global Top Employer for four consecutive years. JTI is a member of the Japan Tobacco Group of Companies. For more information, visit www.jti.com

i IRi Market Place, Volume Share, Total Capsule Category, Total UK, Sep 2019