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Leveraging Design Patents to Protect Graphical User Interfaces Protecting the "Look and Feel" of Guis, Understanding Current U.S

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Presenting a live 90-minute webinar with interactive Q&A Leveraging Design Patents to Protect Graphical User Interfaces Protecting the "Look and Feel" of GUIs, Understanding Current U.S. and Global Prosecution Practices TUESDAY, AUGUST 23, 2016 1pm Eastern | 12pm Central | 11am Mountain | 10am Pacific Today’s faculty features: Tracy-Gene Durkin, Director, Sterne Kessler Goldstein & Fox, Washington, D.C. Robert S. Katz, Esq., Banner & Witcoff, Washington, D.C. The audio portion of the conference may be accessed via the telephone or by using your computer's speakers. Please refer to the instructions emailed to registrants for additional information. If you have any questions, please contact Customer Service at 1-800-926-7926 ext. 10. Tips for Optimal Quality FOR LIVE EVENT ONLY Sound Quality If you are listening via your computer speakers, please note that the quality of your sound will vary depending on the speed and quality of your internet connection. If the sound quality is not satisfactory, you may listen via the phone: dial 1-866-819-0113 and enter your PIN when prompted. Otherwise, please send us a chat or e-mail [email protected] immediately so we can address the problem. If you dialed in and have any difficulties during the call, press *0 for assistance. Viewing Quality To maximize your screen, press the F11 key on your keyboard. To exit full screen, press the F11 key again. Continuing Education Credits FOR LIVE EVENT ONLY In order for us to process your continuing education credit, you must confirm your participation in this webinar by completing and submitting the Attendance Affirmation/Evaluation after the webinar. A link to the Attendance Affirmation/Evaluation will be in the thank you email that you will receive immediately following the program. For additional information about continuing education, call us at 1-800-926-7926 ext. 35. Using Design Rights to Protect Graphical User Interface Tracy-Gene G. Durkin, Esq. [email protected] August 23, 2016 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. Agenda • Overview of Design Patents • Current trends in User Experience • Legal context for GUI protection in the U.S. • Examples of GUI Design Patents • Advantages of Design Patents over Trademark and Copyright • Geographic Overview 5 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. Overview of Design Patents • Utility Patents protect the way an article “works” (for 20 years from filing) • Design Patents protect the way an article “looks” (for 15 years from issue) • Both have to be novel and not obvious • Utility patents cannot protect inventions which are not useful • Design patents cannot protect designs which are not ornamental (i.e., are primarily functional) 6 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. The Two Are Not Mutually Exclusive Apple’s US 7,657,849 Apple’s US D675,639 Slide-to-Unlock Slide-to-Unlock Utility Patent Design Patent 7 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. Current Trends in User Experience (UX) • User Interface is Booming • As of June 2016 • Android users were able to choose between 2.2 million apps • Apple's App Store remained the second-largest app store with 2 million available apps. • Average price of an app from the App store $1.00 • How can software developers protect the intellectual property in these lucrative and growing products in light of Alice Corp. v. CLS Bank International? 8 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. GUI Design Rights Also Booming • Design patents fastest growing IP asset to protect Icons and GUI • Make up 2% of the more than 750,000 design patents issued to date (more than 9,000,000 utility patents granted in total) • Fastest growing area in designs at USPTO (from 1 – 20+ patent examiners in less than 10 years) 9 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. US: Top GUI design patent filers 1800 1600 1400 1200 1000 800 600 400 200 0 10 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. Who else is filing? 11 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. Legal Context 35 U.S.C. §171 Patents for designs • Whoever invents any new, original and ornamental design for an article of manufacture may obtain a patent therefor, subject to the conditions and requirements of this title. • Section 171 refers, not to the design of an article, but to the design for an article, and is inclusive of ornamental designs of all kinds including surface ornamentation as well as configuration of goods.” In re Zahn, 617 F.2d 261, 204 USPQ 988 (CCPA 1980) 12 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. How Did GUI Become Patentable? • Appeal from Examiner’s final rejection of an icon design under 35 U.S.C. §171 • Basis for the rejection: − Icon is not an ornamental design for an article of manufacture because it is mere surface ornamentation rather than a design applied to an article of manufacture Ex Parte Strijland, 26 U.S.P.Q.2d 1259 (USPTO 1992) 13 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. How Did GUI Become Patentable? • The Examiner and Appeal Board agreed that the design was for a computer display, however, no display was shown or described in the application as filed. • During prosecution Applicant amended the drawings to add a broken line computer • Board held that had the original application described a display or shown a display, the design disclosed would be patentable subject matter 14 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. USPTO GUI Guidelines • To be directed to statutory subject matter, design applications for computer-generated icons must comply with the “article of manufacture” requirement of 35 U.S.C. §171 • Because a patentable design is inseparable from the object to which it is applied and cannot exist alone as mere surface ornamentation, an icon must be embodied on a computer screen, monitor or other display panel or portion thereof • The article of manufacture on which the design is displayed may be shown in broken lines MPEP §1504.01(a) Computer-Generated Icons (1996 Guidelines) 15 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. How the Design Law Has Developed Since 1996 • The law has developed very slowly • Although there have been some decisions by the USPTO PTAB, involving the patentability of GUI designs since 1992, none have been reported • The only way to know about them is if the Examiner is reversed and the patent issued – needle in a haystack 16 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. One Needle: U.S. Patent No. Des 757,052 • Can 2D designs claim attributes of 3D designs? • Claim rejected as indefinite under §112 • Board reversed • The language “illusion of translucent/transparent surface” is sufficiently clear” such that one of ordinary skill in the art would understand. Filed January 4, 2000 • Conversion of broken Issued May 24, 2016 line to solid line supported 17 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. First Court Decision on a Design Patent Since 1996 Apple Inc. v. Samsung Electronics N.D. California 2012 D604,305 Galaxy S Patent valid and infringed; Affirmed by the Federal Circuit 18 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. What‘s Next? D554,140 Corel Calculate Microsoft v. Corel filed N.D. California 2015 19 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. What‘s Next? D550,237 Corel Show Microsoft v. Corel filed N.D. California 2015 20 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. Advantages of Design Patents Over Other IP Rights • Available for icons and screen designs (which may not function as a trademark) • No creativity requirement (as for copyright) • Presumption of validity • Limited term, but seldom outlived • May be easier to enforce (no consumer surveys needed) • Infringer’s profit is common measure of damages • Use design rights while establishing secondary meaning 21 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. Foreign GUI Design Protection • EUIPO (Europe) • Japan • South Korea • Argentina • Jordan • Switzerland • Brazil • Mexico • Taiwan • Canada • New Zealand • Turkey • China • Norway • Australia* • Colombia • Panama • Chile* • Hong Kong • Russia • Malaysia* • Israel • Singapore • Thailand* 22 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C. All Rights Reserved. Nuances of Foreign GUI Design Protection • Some countries require that hardware be shown in the drawings in broken lines with the GUI • Canada, Japan, Korea • Hardware may seldom be added to the foreign case without losing priority JPD 1531526 23 S K G F. C O M © 2016 Sterne, Kessler, Goldstein & Fox P.L.L.C.
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