Australian War Memorial Annual Report 2013–2014
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EPORT 2013–2014 EPORT R L A L ANNU A ORI M R ME A N W A LI A AUSTR AUSTRALIAN WAR MEMORIAL ANNUAL REPORT 2013–2014 AUSTR A LI A N W A R ME M ORI A L ANNU A L R EPORT 2013–2014 EPORT AUSTRALIAN WAR MEMORIAL ANNUAL REPORT 2013–2014 Annual report for the year ended 30 June 2014, together with the financial statements and the report of the Auditor-General Images produced courtesy of the Australian War Memorial, Canberra Cover: Their Royal Highness The Duke and Duchess of Cambridge in a moment of private reflection at the Roll of Honour. PAIU2014/078.14 Title page: ANZAC Day National Ceremony 2014. PAIU2014/073.13 Copyright © Australian War Memorial ISSN 1441 4198 This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced, copied, scanned, stored in a retrieval system, recorded, or transmitted in any form or by any means without the prior written permission of the publisher. Australian War Memorial GPO Box 345 Canberra, ACT 2601 Australia www.awm.gov.au ii AUSTR A LI A N W A R ME M ORI A L ANNU A L R EPORT 2013–2014 EPORT Her Excellency the Honourable Dame Quentin Bryce AD CVO, Governor-General of the Commonwealth of Australia, on her final visit to the Australian War Memorial as Governor-General. His Excellency General the Honourable Sir Peter Cosgrove AK MC (Retd), Governor-General of the Commonwealth of Australia, and His Royal Highness The Duke of Cambridge KG KT during the Anzac Day National Ceremony 2014 commemorating the 99th anniversary of the Anzac landings. iii iv AUSTR A LI A N W A R ME M ORI A L ANNU v A L R EPORT 2013–2014 EPORT The Honourable Tony Abbott MP, Prime Minister of Australia, and the Honourable Bill Shorten MP, Leader of the Federal Opposition, each lay a wreath during the Last Post Ceremony held to mark the opening of a new Parliament. The Honourable Kevin Rudd MP, then Prime Minister of the Commonwealth of Australia, during the launch of the Australian War Memorial’s new exhibition – Afghanistan: the Australian story. vi INTRODUCTION TO THE REPORT AUSTR A LI A N W A R ME M ORI A L ANNU A L R EPORT 2013–2014 EPORT The Annual Report of the Australian War Memorial for the Part Five year ended 30 June 2014 follows the format for an Annual Accountability provides detailed information about Report for a Commonwealth Authority in accordance with the Memorial as required for reporting. the Commonwealth Authorities and Companies (Report of Operations) Orders 2011 under the Commonwealth Part Six Authorities and Companies Act 1997 (the CAC Act). Details Financial Statements includes the Report by the of plans mentioned in the report can be obtained from the Auditor-General and Financial Statements. Contact Officer noted below. The report has been constructed to reflect the Memorial’s Appendices Outcome and Outputs structure and to address government Appendices provide additional information about the reporting requirements. Memorial, including staff profiles, collection acquisitions Part One and disposals, and major sponsors. Corporate Governance includes the Chairman’s Report and Contact Officer details of the Council and its operations and performance. The contact officer for enquiries about this report is: Part Two The Executive Officer Corporate Services Corporate Operations includes the Director’s highlights and Australian War Memorial overview of the Memorial’s performance during 2013–14. GPO Box 345 Part Three Canberra ACT 2601 Corporate Summary provides information on the structure Phone: (02) 6243 4290 and reporting framework of the Memorial. Fax: (02) 6243 4330 Part Four Email: [email protected] Performance Report details performance information A copy of this report may be found on the Memorial’s against the Memorial’s Outcome and against external and website at www.awm.gov.au internal Outputs. vii Then Minister for Veterans’ Affairs the Honourable Warren Snowdon MP and Rear Admiral Ken Doolan (Retd) lay wreaths at the Anzac Aged Care Wreathlaying Ceremony 2013 held in the Western Courtyard of the Australian War Memorial. Senator the Honourable Michael Ronaldson, Minister for Veterans’ Affairs, greets patrons attending Annual Anzac Aged Care Wreathlaying Ceremony 2014, Western Courtyard, Australian War Memorial. viii CONTENTS Introduction vii Highlights xii Contents ix 1 GOVERNANCE 1 Governance Structure 3 AUSTR A 2 CORPORATE OPERATIONS 5 LI A N W 3 CORPORATE SUMMARY 13 A R ME Purpose 13 M ORI Mission 13 A Vision 13 L ANNU Values 13 Planning and Reporting Framework 14 A L Organisation Chart and Senior Staff 14 R EPORT 2013–2014 EPORT Branch Descriptions 15 National Collection 15 Public Programs 15 Corporate Services 15 4 Performance REPORT 17 Outcome and Outputs Structure 17 External Programs 17 Internal Programs 17 Overall Performance against the Outcome 18 Centenary of the First World War 19 Program 1.1 Commemorative Ceremonies 22 Overview 22 Other commemorative activities 24 OUTPUT 1.2 The National Memorial and Grounds 25 Overview 25 Other Related Activities 26 OUTPUT 1.3 The National Collection 27 Overview 27 Other Collection Activities 28 OUTPUT 1.4 Exhibitions 30 Overview 30 Other Exhibition Activities 33 OUTPUT 1.5 Interpretive Services 34 Overview 34 Other Interpretive Activities 36 OUTPUT 1.6 Promotions and Community Services 37 Overview 37 Other Promotion and Community Services Activities 38 ix OUTPUT 1.7 Research, Information, and Dissemination 39 Overview 39 Other Research Activities 43 OUTPUT 1.8 Visitor Services 44 Overview 44 Other Visitor Services Activities 46 INTERNAL OUTPUTS 46 OUTPUT 1.9 Corporate Governance 46 OUTPUT 1.10 Executive Strategic Management 47 Executive Leadership 47 Strategic Management 48 Risk Management and Business Continuity Planning 48 Evaluation and Visitor Research 48 OUTPUT 1.11 Resource Management 49 Buildings and Services 49 Finance 50 Information Technology 51 People Management 51 OUTPUT 1.12 Revenue Generation 52 Memorial Shop 52 e-Business 53 OUTPUT 1.13 Team Management 53 5 ACCOUNTABILITY 55 Legislation, Functions, and Powers 55 Enabling Legislation 55 Functions of the Memorial 55 Powers of the Memorial 55 Responsible Minister 56 Powers of the Minister 56 Internal and External Audits 56 Fraud Control 57 Effects of Ministerial Directions 57 General Policy under section 28 of the Commonwealth Authorities and Companies Act 1997 57 Indemnities and Insurance Premiums 57 Legal Actions 57 Ombudsman 57 Social Justice and Equity 58 Service Charter Report 58 Advertising and Market Research Expenditure 60 Freedom of Information Act 1982 60 Freedom of Information Act 1982, Statistics 2013–14 61 Environmental Protection and Biodiversity Conservation Act 1999, Section 516A Statement 61 Energy Consumption and Environmental Management 62 Heritage Management 62 Work Health and Safety 62 x 6 Report by auDitor-GENERAL AND FINANCIAL statements 65 7 APPENDICES 105 APPENDIX 1 Council Membership 105 Council Committee Membership 105 APPENDIX 2 Council Profiles 108 APPENDIX 3 Senior Staff Profiles 111 AUSTR APPENDIX 4 A LI Selected VIP Visits, Events, and Ceremonies 114 A APPENDIX 5 N W A Key Acquisitions and Disposals 118 R ME APPENDIX 6 M ORI Travelling Exhibitions 120 A APPENDIX 7 L ANNU Selected Staff Publications, Lectures, and Talks 122 A APPENDIX 8 L R Staffing Overview as at 30 June 2014 129 2013–2014 EPORT APPENDIX 9 Major Sponsors 130 Glossary 132 Compliance Index 133 Index 134 xi AUSTRALIAN WAR MEMORIAL HIGHLIGHTS 2013-14 Special visitors welcomed Special events held xii AUSTRALIAN WAR MEMORIAL ANNUAL REPORT 2013–2014 xiii New Centenary Logo launched Logo Centenary New New sponsorships – below: Boeing sponsorships – below: New Clubs RSL & Services right: Australia; Australia New galleries development New VC Acquisitions VC Highlights The year in figures … Visitors: Education: • More than 920,000 visitors to the Memorial • 75 Memorial Boxes loaned to 445 schools and its storage facility in Mitchell, Canberra across the country and used by over 53,000 • More than 320,000 visitors made their first students visit to the Memorial • More than 125,000 school student visitors • Record attendances at ceremonies: • More than 96,000 students participating in à 113,000 at the new Last Post Ceremonies facilitated programs à 37,000 at the Anzac Day Dawn Service • More than 5,200 students participated in school wreathlaying ceremonies à 25,500 at the Anzac Day National Ceremony • 12 students from Christmas Island attended Anzac Day • More than 1 million visitors to Memorial exhibitions and travelling exhibitions • Professional development sessions provided to 70 school teachers and librarians • More than 194,000 visitors attended Memorial public programs and special events Research and online access: • At least 12 free highlight tours conducted by • More than 4.994 million visits to the website, voluntary guides each day a 16.5 per cent increase from last year • Media coverage to an audience of over • More than 40,000 followers on Facebook 41.5 million during the Anzac Day period • More than 2.3 million total views of Memorial Collection: photographs on Flickr • More than 17,000 items acquired for the • More than 33,000 visitors to the Reading National Collection Room accessed over 16,600 collection items • More than 412,000 National Collection • More than 27,800 research enquiries items that can be accessed via online public answered databases • More than 12.644 million page views accessing online research facilities xiv GOVERNANCE 1 AUSTR A LI A N W A R ME M ORI A L ANNU A L R EPORT 2013–2014 EPORT The Afghanistan: the Australian story exhibition. The Centenary of the First World War brings with it proposed Anzac Centenary Travelling Exhibition. This is an enormous challenges for the Australian War Memorial, one important part of commemorating the Anzac Centenary.