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Advances in Molecular Electronics: a Brief Review Open Access Journal of Tourism Studies and Hospitality Research Volume 2 Issue 1 Research Article Effectiveness of Media in Sustainable Tourism Promotion in Developing Countries: A Case Study of Bangladesh Harmain IMa*, Abdullah NMb and Sameena UAc aPh.D. Candidate, Department of Tourism Science, Tokyo Metropolitan University, Japan bProfessor, Department of Geography and Environment, Jahangirnagar University, Bangladesh cAssociate Professor, Department of Geography and Environment, Jahangirnagar University, Bangladesh Article Info Abstract Article History: The relationship between media and tourism is the new paradigm for the promotion of sustainable Received: 03 February, 2021 Accepted: 12 February, 2021 tourism. The powerful effects of media communications can bring sweeping changes in attitudes Published: 15 February, 2021 and behavior among the key actors in local, national, and global tourism for peace, security, and sustainable development. Like other countries, media and modern technologies are vital for frontline * Corresponding author: Harmain investments for sustainable tourism promotion indicators in Bangladesh. The media are heavily IM, Ph.D. Candidate, Department of involved in promoting an emotional disposition, coupled with imaginative and cognitive activity, Tourism Science, Tokyo which has the potential to be converted into tourist activity. The technological evolution of Metropolitan University, Japan; DOI: Bangladesh, the communication media contributes to the new cultural and ideological dependency https://doi.org/10.36266/JTSHR/106 on tourism which broadcasting and satellite broadcasting has entered many sectors of the countries with or without a regulatory framework. The social, cultural, economic, political, and environmental benefits of tourism would guide in monumental and historic changes in the country. Keeping the above views, this research attempted to examine how different media are playing a significant role in the promotion of sustainable tourism in Bangladesh. The research used a mixed approach of quantitative and qualitative data and methods collected from the consumer and industry suppliers, intermediaries, controllers as well as many destination marketing organizations. The research found that social media, online media, TV, and even radio facilitate the interactions between online consumers, have emerged as an important component of this domain. The findings also showed that media can promote tourism by projecting a tourist destination by understanding the complexness of activities and local situations and establishing an effective media program. Keywords: Communication, Historic change, Media, Satellite, Sustainable development Copyright: © 2021 Harmain IM. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. imagination to promote and update knowledge [7].To discuss the Introduction tourist imagination as a kind of joining concept is to recognize the The connections between the media and tourism are the new shared vitality [8] which lies as much in the sense of global paradigm for the development of tourism which is playing in the mobility engendered by the media in our daily consumption of various aspects of life is becoming increasingly greater each day, films, books, television, newspapers, and photography as it does especially in domains like social interaction, and cultural and in the actual activities of traveling, enjoying and exploring educational aspects of our life [1]. The prevailing effects of media [9].The media are heavily involved in promoting an emotional and communications technologies can start developing counties disposition, coupled with imaginative and cognitive activity, with comprehensive changes of attitudes and behavior among the which has the potential to be converted into tourist activity [10]. key actors in local, national, and global tourism for peace, The technological evolution of Bangladesh, the communication security, and sustainable development [2]. The encouragement of media contributes to the new cultural and ideological dependency globalization on worldwide culture is rapidly spreading [3-5] on tourism which broadcasting and satellite broadcasting has which employs efficient and effective mass communication tools entered many sectors of the countries with or without a regulatory such as electronic and computerized print media to provide global framework. Media and modern technologies are vital for frontline knowledge using infotainment (information and entertainment), investments for sustainable globalized tourism development education and communication behavior change campaign strategy indicators in Bangladesh. The powerful effects of media [6]. Media is explored through the notion of the tourist communications can bring sweeping changes of attitudes and Pubtexto Publishers | www.pubtexto.com 1 J Tourism stud Hospitality Res Citation: Harmain IM, Abdullah NM and Sameena UA (2021). Effectiveness of Media in Sustainable Tourism Promotion in Developing Countries: A Case Study of Bangladesh. J Tourism stud Hospitality Res 2(1): 106 DOI: https://doi.org/10.36266/JTSHR/106 behavior among the key actors in local, national, and global communication, in particular email and social media like tourism for peace, security and sustainable development [11]. The Facebook. Along with the internet, the in-depth interviewing social, cultural, economic, political, and environmental benefits of technique employed which produce important qualitative data. In tourism would guide in monumental and historic changes in the this context, intensive individual interviews with a small number country [12]. Public communications strategy based on access to of respondents to explore their perspectives on a particular idea, quality information and knowledge will drive the new global program, or situation which directly and indirectly related to the tourism through partnership initiatives such as peace and security, media and tourism development collected. Probably, social conflict resolutions for tourism, quality tourism, Joint ventures, media, print media, and others that facilitate the interactions technology transfer, etc [13]. The media have a crucial role to between online consumers have emerged as an important play in putting emerging destinations [14] and make a component of this domain. An important part of gathering data of relationship between tourism and the media is vital and complex. this research has critically reviewed the literature on tourism Tourism is highly dependent on media reporting because the vast development and social media in tourism and identified the majority of travel decisions are made by people who have never limitations of existing literature to provide the rationale for this seen the destination first hand for themselves [15]. When there is study. bad news or a crisis the impact on tourism can be devastating. Tourists are scared away from destinations caught in the glare of Results and Discussion round-the-clock disaster coverage, causing communities Role of Media in Travel Information Search dependent on tourism to lose their source of livelihood. In a country like Bangladesh the travel journalists, media experts on Throughout history, media has been developed with the advance travel, leading attractive, popular and branded newspapers mainly in technology, and the influence of social, economic, and political published from Dhaka cities, and electronic media are always forces [17]. Humanity needed a medium that can convey the highlighting the clients about the places of tourist interest, information for effective communication in the process of tourism, tourist, season (peak and lean), image, the scope of socialization. Tourism destination management organizations and shopping, resources, hospitalities, peoples, culture, and heritage to many corporations in the tourism industry have fully cater to the needs of prospective and actual tourists. acknowledged digital media’s convergence phenomenon and have disseminated tourism information content concurrently through Methodology digital media. Additionally, they encourage consumption propensities of tourism products and services across destinations This research was a blend of both primary and secondary data through digital media. It is argued that the impact of media on through a mixed approach of quantitative and qualitative. With travel and tourism must be understood about the overall online the enormous amount of information potentially available to tourism area and specifically within a travel information search travelers, the internet constitutes an important platform for context. By taking into consideration the important role of search information exchange between the consumer and industry engines in travelers’ use of the media, provides a conceptual suppliers (e.g., hotels, transportation sectors, attractions), framework illustrating the interactions between traveler, a search intermediaries (e.g., travel agents), controllers (e.g., governments engine, and the media tourism domain. It is modified from [18] and administrative bodies), as well as many non-profit original framework, which was based upon several past studies organizations such as destination marketing organizations [16] focusing on travel information search behavior [19] (figure 1). Therefore, a potential amount of data collected through online
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