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CHEC4p1.ps 2/20/07 4:16 PM Page 1 ISSUE #04: MARCH 13, 2007 THE MAGAZINE DEDICATED TO PRACTICE GROWTH AND PROSPERITY SINCE 1954 NUTRITION ROUNDUP 2007 27 GRAIN DANGER! 33 USE NUTRITIONAL RESEARCH TO BUILD 38 YOUR PRACTICE THE MICROBIAL CONNECTION 44 DISPLAY YOUR PRODUCTS; INCREASE 73 YOUR PROFITS PAGE 18 PLUS NUTRITION DIRECTORY & RESOURCE GUIDE PAGE 62 CHIROECO.COM N CHIROECO.COM N CHIROECO.COM N CHIROECO.COM N CHIROECO.COM CHEC4p2.ps 2/19/07 8:12 PM Page 2 CHEC4p3.ps 2/19/07 8:14 PM Page 3 CIRCLE 104 FREE INFORMATION CHEC4p4.ps 2/19/07 8:18 PM Page 4 CIRCLE 173 FREE INFORMATION CHEC4p5.ps 2/21/07 1:21 PM Page 5 NAMESin the ChiropracticECONOMICS NEWS Sherman faculty NEWSFLASH promoted Three Sherman College faculty United Healthcare fined in Washington members have recently been promoted. Laura Greene-Orndorff, The Office of the Insurance insurance regulations intended to DC, has been named professor of Commissioner in Washington has protect consumers. clinical sciences; Kevin Power, DC, ordered United Healthcare Insurance According to the consent order has been named assistant professor Co. (UHIC) of Minneapolis, Minn., to posted on the Washington State of clinical sciences; and Mitzi pay a $59,500 fine following an Chiropractic Association (WSCA) Web Schwartzbauer, DC, has been agency investigation into the site, UHIC used provider agreements named assistant professor of company’s use of unapproved that allegedly contained a retroactive clinical sciences. contracts to add chiropractors to its denial provision, which was Source: Sherman College of Straight provider network. UNHIC has provider prohibited by law. The insurance Chiropractic, www.sherman.edu agreements with CAN Group, Inc., the commission reviewed the allegations chiropractic provider network. and withdrew its prior approval of Logan elects new officers The agency ordered the fine after the provider agreements. Despite the Logan College of Chiropractic an investigation disclosed the ruling, UHIC through CAN added 33 has announced the election of company continued to use the new chiropractors to the network, officers. Steve Roberts, JD, LLM, is unapproved contracts after it had using the disapproved provider the chair of the board of trustees been notified that it was violating UNITED CONTINUED ON PAGE 8 ➤ and Debra L. Hoffman, DC, is the new vice chair. Foot Levelers gives $1 million to Parker College Source: Logan College of Chiropractic, www.logan.edu Foot Levelers, Inc. has made a $1 million donation to Parker College of Chiropractic. Researchers join Foot Levelers President and CEO, Kent S. Greenawalt, presented the check to Fabrizio editorial board James Brantingham, DC, PhD, Mancini, DC, president of Parker at the Las associate professor, and Cheryl Vegas Parker Seminars. Hawk, DC, PhD, vice president of Foot Levelers and Parker Seminars are research and scholarship, both celebrating their 55th anniversaries researchers from Cleveland this year. “We are honored to support the Fabrizio Mancini, DC, (left) accepts Chiropractic College, and Steve excellent work of Parker College of the Foot Levelers donation from Foster, DC, from Texas Chiropractic,” said Greenawalt. “Their Kent Greenawalt. FOOT LEVELERS CONTINUED ON PAGE 8 ➤ NAMES CONTINUED ON PAGE 8 ➤ Visit us at... BIOFREEZE.COM Pain relief that works ® V OL 53: ISSUE 4 • MARCH 13, 2007 WWW. CHIROECO. COM C HIROPRACTIC E CONOMICS 5 CHEC4p6.ps 2/19/07 8:20 PM Page 6 CHIROECO NEWSFLASH.com Many in cancer drug trials of users, with 40.3 percent opting for alternative medicine in the past year. These individuals most often sought care use herbs, supplements for general wellness (40.8 percent), although 32.5 percent The use of herbal medicine is common among patients used alternative medicine to treat an illness and 10.2 with advanced cancer who are participating in early-stage percent to supplement traditional care. clinical trials (phase I) of experimental drugs, according to The top three conditions treated by alternative a new study. medicine were irritable bowel (46.6 percent), lower back Dr. Christopher K. Daugherty of the University of (45.9 percent), and skin problems (44.7 percent). Chicago and his team, as reported in the Journal of Almost 50 percent of users have an income of more Clinical Oncology, surveyed 212 patients with advanced than $100,000 and have post-graduate education. cancer who had recently consented to participate in phase Source: Thomson Medstat Brief, www.thomson.com I trials. All of the patients were interviewed about a week before the trial began. Thirty-four percent said they used some type of D’Youville opens biologically based alternative medicine, such as an herbal chiropractic clinic in city drug, a supplement, vitamins, or minerals. About half used D’Youville College opened a 6,600 square foot herbal drugs, and about half said they used vitamins or chiropractic clinic on February 8, 2007, in Buffalo, N.Y., to minerals. serve the general public as part of its chiropractic The patients who reported alternative medicine use education program. were younger, with an average age of 55 years compared The clinic will serve as one of the college’s clinical with an average age of 62 years among those who didn’t training sites for chiropractic interns and also provide a report using these medicines. variety of clinical health services to the public, according Study participants who said they believed they would to college officials. die within the year were also more likely to report using It houses examination and treatment rooms, a alternative medicines. rehabilitation suite, conference room, patient waiting Source: Journal of Clinical Oncology, www.jco.org area, x-ray suite, and faculty and administrative offices. It has state-of-the-art diagnostic and treatment equipment New study says 22% including direct digital radiography that allows a patient’s use massage or chiropractic x-rays to be recorded on a CD for the patient to take to their primary physician or specialist if needed. A new study that mirrors results of a 2002 survey Source: D’Youville College, www.dyc.edu conducted by the Centers for Disease Control shows that 22 percent of Americans use massage or chiropractic as a preferred form of alternative therapy. The survey did not 91% of med students break out the use of chiropractic specifically. feel CAM is important The study, conducted by Thomson Medstat, surveyed A survey of 266 first-year and second-year medical 23,000 households. It found that alternative medicine is students at Georgetown University School of Medicine not a passing fad, but is used regularly to treat everything (GUSOM), Washington, DC, reveals their attitudes are from lower back pain to diabetes. favorable toward complementary and alternative medicine Among the findings: (CAM). • More than 37 percent of households use some form of When asked to rate their attitudes toward CAM and 15 alternative medicine; CAM modalities in terms of personal use, inclusion in the • Alternative medicine use is most prevalent among curriculum, and use/utility in clinical practice, nearly all those with incomes of more than $100,000 per year and students (91 percent) agreed that “CAM includes ideas and those with post-graduate college degrees; methods from which Western medicine could benefit.” • About 42 percent of respondents said insurance covers More than 85 percent agreed that “knowledge about at least part of their treatments; CAM is important to me as a student/future practicing • Nearly two-thirds discuss alternative treatments with health professional” and more than 75 percent felt that their MDs; CAM should be included in the curriculum. • The most common reason for using alternative Among all students, the most frequently indicated level treatment is to promote general wellness; of desired training was for acupuncture, chiropractic, • Herbals supplements and massage and chiropractic herbal medicine, and nutritional supplements. care are the most common types of alternative medicine. Source: Alternative Therapies in Health and Medicine, People in the 35- to 64-year-old age group led the pack www.alternative-therapies.com/at/ 6CHIROPRACTIC E CONOMICS WWW. CHIROECO. COM V OL 53: ISSUE 4 • MARCH 13, 2007 CHEC4p7.ps 2/19/07 8:21 PM Page 7 CIRCLE 129 118FREE INFORMATION CHEC4p8.ps 2/20/07 4:21 PM Page 8 CHIROECO NEWSFLASH.com New York announces symposium Logan ICAK scholarship The New York State Chiropractic Association, New York funded through 2010 Chiropractic College, and New York Chiropractic Council will Standard Process Inc. will continue its sponsorship of the present “The Art of Chiropractic: A Symposium on Chiro- George J. Goodheart Scholarship at Logan College of practic Technique,” April 21 and 22, 2007, at the Marriott Chiropractic in Chesterfield, Missouri, through 2010. New York–LaGuardia Airport in East Elmhurst, New York. The Goodheart Scholarship, a project of the The symposium’s topics will include flexion/distraction, International College of Applied Kinesiology – U.S.A. sacro occipital technique (SOT), diversified and extremity (ICAK-U.S.A.), provides a $2,500 scholarship to a adjusting, chiropractic biophysics (CBP), Graston technique, chiropractic student attending Logan College. and scoliosis. Source: Standard Process, www.standardprocess.com For more information, contact the New York Chiropractic College Postgraduate Department at 800-434-3955 ext. 132. Sherman Lyceum Source: New York Chiropractic College, www.nycc.edu makes call for abstracts Northwestern offers Sherman College of Straight Chiropractic is making a call for abtracts for its Fall Lyceum/International Research and online alumni brochure Philosophy Symposium (IRAPS), Nov. 2-4, 2007. The theme is Northwestern University of Health Sciences now offers “The Science and Philosophy of the Mental Impulse.” an online brochure outlining resources for alumni located Papers that relate to scientific inquiry, as well as topics at www.nwhealth.edu/alumni/index.html. that address methods of presenting the concept of mental The brochure gives information about the bookstore, impulse to patients and the public, are invited.