Division of Liquor 44 Future Prospects

Business Philosophy Insistence on Optimum Quality Ensuring Customer Satisfaction Seeking Excellent Development Commitment to Social Responsibility Being the leading and the largest tobacco and liquor company in Taiwan, we have excellent professional teams, and constantly hold ourselves to the perspective of social feedback and the notion that the customer comes first. Thereby, we provide customer-satisfied products and services, and fulfill the quality guaranty of zero defects. 02 2 2 Profile 0 0Contents 09 Reorganization 01 Business Philosophy 10 Organizational Structure 04 Quality Policy/ Mission Statement 12 Management Team 06 Foreword from the Chairman 16 Member of the Board of Directors 07 Business Strategy Board Director/ Supervisors/ Auditor General 08 History 18 Financial Situation 禁止酒駕酒後不開車安全有保障 03 An Introduction to Taiwan Tobacco & Liquor Corporation 34 20 Operation Division of Tobacco 36 22 Division of Marketing & Sales Dept. of Biotechnology 24 Division of International Business 40 Dept. of Marketing 26 Division of Liquor 44 Future Prospects 30 Division of Beer 46 Adress List 酒後不開車安全有保障 04 臺灣菸酒 2020 年簡介 Quality Policy • Total Participation • Economic Efficiency • Customer Satisfaction • Innovative Value Excellent quality is the essence of the corporation. Through the participation of proposals, continuous improvement and refinement to enhance business performance; for the proper use of company resources, actively promote the profit center system, and achieve business goals; with innovative spirit, strengthen the value of products and services to meet customer requests. 禁止酒駕酒後不開車安全有保障 05 An Introduction to Taiwan Tobacco & Liquor Corporation Mission Statement • Create a friendly working environment for employees • To oversee the healthy consumption of alcohol and tobacco • To insist on innovation, initiative, responsibility, honesty and faith 酒後不開車安全有保障 06 Foreword from the Chairman The Taiwan Tobacco and Liquor consumers with high-quality products and Corporation has entered its 119th year of services, and while pursuing profitability operation. It is the largest and historical and steady growth, it also attaches great tobacco and liquor production and marketing importance to environmental protection and company in Taiwan. It is shouldering the social responsibility, strives to deeply root development of national policies, promoting in Taiwan, and actively deploys overseas the government's responsibility for tobacco, markets to move towards the goal of an liquor and food safety laws and regulations, international enterprise. and jointly promoting the national financial and economic mission Continue to provide T. T. L. (CEO) 禁止酒駕酒後不開車安全有保障 07 An Introduction to Taiwan Tobacco & Business Strategy Liquor Corporation • Focus on core raw materials and technology to develop products that meet the needs of the market. • Strengthen brand management to enhance brand and product value. • Promote e-commerce, expand sales channels and improve consumption convenience. • Promote the reproduction of tourist wineries, create wine cultural value and enhance corporate image. • Cooperate with the government to promote the "new southbound" policy and actively expand the Asia-Pacific market. • Handle staff training, implement manpower renewal and technology inheritance. 酒後不開車安全有保障 08 History The Taiwan provincial monopoly business was started during reduced to tobacco and the time of the Japanese occupation. Aside from maintaining liquor only, when the its monopoly on opium in 1898, the Taiwan Governor’s camphor business ended in Office had also expanded its range of items to include a 1968. monopoly on salt and later camphor. It merged its Taiwan Taiwan Tobacco and Wine Pharmaceutical Factory, Taiwan Salt Bureau and Taiwan Monopoly Bureau was an Camphor Bureau in 1901 into the “Monopoly Bureau of institute which handled the Taiwan Governor’s Office”. The Taiwan Governor’s the production, delivery, and sales of tobacco and liquor Office took over tobacco in 1905, liquor in 1922, matches products. It was responsible for mass production of sufficient as well as standardized weights with measures in 1942, supplies of tobacco and liquor to satisfy the public demand, and petroleum in 1943. Therefore, the eight monopolized and also the execution of the tobacco and liquor Monopoly items before the retrocession of Taiwan were: cigarettes, Regulations. The agencies under its jurisdiction included liquor, opium, salt, camphor, matches, petroleum and the tobacco and liquor distribution units and permitted retailers standardization of weights as well as measures. throughout Taiwan, which formed an integral sales network. After the retrocession of Taiwan in 1945, the Taiwan The monopoly profits from tobacco and liquor sales were Government Executive Administration Office, in an effort turned over to the National Treasury to fulfill the economic to maintain its financial resources and minimize taxpayers’ and financial goals of the Taiwan Tobacco and Wine burdens, continued the monopoly system by establishing Monopoly Bureau. The business of the Bureau was very the “Taiwan Provincial Monopoly Bureau”. The number of profitable, and the profits provided to the Treasury accounted monopolized goods was reduced to five: tobacco, liquor, for a large portion of Taiwan is tax revenue. camphor, matches, and standardized weights and measures. In 1947, the Taiwan Provincial Government brought the Bureau directly under its authority by a re-organization which formed the “Taiwan Tobacco and Wine Monopoly Bureau”. At this time, the number of monopolized items was reduced to three: tobacco, liquor, and camphor. After the statutes were amended in 1951, the bureau was placed under the supervision of the Finance Department of the Taiwan Provincial Government as a third level agency of Taiwan Province. After this, the monopolized items of the Taiwan Tobacco and Wine Monopoly Bureau were further 09 An Introduction to Taiwan Tobacco & Liquor Corporation Reorganization In accordance with the "Temporary Regulations of the The "Taiwan Tobacco and Liquor Corporation Regulations" Taiwan Provincial Government's Functions, Business and were approved by the Legislative Yuan on April 25, 2002 Organization", the Taiwan Tobacco and Wine Board was and became law by presidential decree on May 15, 2002. reformed, and has been supervised by the Ministry of The name of the Board was subsequently changed to Finance since July 1, 1999, which continues to manage Taiwan Tobacco and Liquor Corporation on July 1, 2002. the administration, production and sales of tobacco and Facing market competition after liberalization of the liquor products. In recent years, in order to prepare for production and sale of tobacco and liquor, we have internationalization and liberalization, the government upheld the rights and benefits of consumers, provided decided to abolish the monopoly system of tobacco and high quality products, and actively strengthens its liquor products, and free the manufacture of tobacco and overseas market layout to move towards the goal of an liquor. Accordingly, the government enacted the "Tobacco international enterprise. and Liquor Management Law" and the "Tobacco and Liquor Tax Law", two laws which took effect on January 1, 2002. Thus, the monopoly system was eliminated, and free production of tobacco and liquor began. 10 Organizational Structure 11 An Introduction to Taiwan Tobacco & Liquor Corporation Organizational Structure · Taipei Office · New Taipei Office Division of · Taoyuan Office Marketing & Sales · Taichung Office · Chiayi Office Division of · Tainan Office Liquor · Kaohsiung Office Dept. of · Hualien Office Auditing Division of · Key Account Office Beer Division of · Taoyuan Sake Brewery Tobacco · Taichung Distillery · Puli Shaohsing Brewery Secretarist, Division of · Nantou Winery & Distillery Board of Directors International Business · Chiayi Distillery · Longtian Distillery Dept. of · Pintung Distillery Biotechnology · Yilan Brewery · Hualien Distillery Dept. of Marketing Dept. of · Jhunan Brewery Planning · Wurih Brewery · Shanhua Brewery Dept. of B.O.D. Senior Finance · Taipei Brewery President Chairman Vice President Dept. of Information Management · Taipei Cigarette Plant Dept. of · Fongyuan Cigarette R&D Plant Legal Affairs · Neipu Cigarette Plant Dept. of · Taoyuan Printing Factory General Affairs Dept. of Safety and Health Supervisors Institute of Liquor Dept. of Property Operation Management and Biotechnology Dept. of Accounting Dept. of Human Resource Dept. of Civil Service Ethics 12 Management Team 13 An Introduction to Taiwan Tobacco & Liquor Corporation Chairman Education •Master in Department and Graduate Institute of Political Science, National Chung Cheng University Experience •Deputy Magistrate of Yunlin County Government •Director of Social Welfare Department of Yunlin County Government •Confidential Secretary of Yunlin County Government •Director of Civil Affairs, Yunlin County Government Yen-Che Ting President Education • Master in Graduate Institute of Chemical Engineering, National Cheng Kung University Experience • Seinor Vice President of TTL • Director of Taoyuan Sake Brewery of TTL • Director of Yilan Distillery of TTL • Director of Chiayi Distillery of TTL Chi-Shih Huang 14 Management Team Senior Vice President Huan-Chang Tseng Education • Department of Business Administration, National Sun Yat-sen University Experience • Senior researcher of TTL • Consultant

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