Brewers Association Export Development Program Taiwan Market Opportunities About Bao Brothers Trading
Brewers Association Export Development Program Taiwan Market Opportunities Friday, 17 Sept. 2010 About Bao Brothers Trading * Bao Brothers Trading is a Taipei-based importer, distributor and marketer of US craft beers of distinction. * Mission: Our mission is to provide exceptional US craft beers to the discerning Taiwanese beer drinker who seeks greater variety, higher quality, and more flavor in their favorite beverage. * Current Portfolio: Anchor Steam, Liberty Ale, AhAnchor PtPorter, OldFhOld Foghorn, Rogue DdGAlDead Guy Ale, Rogue American Amber Ale, Santa’s Private Reserve * Founded in 2007. 1 Bao Brothers Operations • Two Full-Time Employees – GM & Sales Manager Æ focus on sales, marketing & promotions . • All functions are outsourced, including CPA, warehousing, distribution. • Taipei- 2 main warehouses, 3 distributors, each w/ sales and delivery functions, accept the A/R risk. • TihTaichung & &K Kaoh hisiung – 1di1 distr ibutor eac h. • Island-wide delivery service through T-Cat “tsai pei”. Largely COD, business & home delivery. Distribution & POS Breakdown by City Taipei – 3 distributors, 8 sales, approx 50 accounts Taichung – 1 distributor, 3 sales, approx 15 accounts Tainan – 1 sales, approx 12-15 accounts Kaohsiung – 1 distributor, 3 sales, approx 15 accounts 2 Regulatory Issues • Shelf life: No legal requirement. Nat’l Treasury: 1 year seems to be standard operating procedure , w/ 6 months & 2 years as outliers. 7%+ needs no shelf life. • Health Testing: Established by the Tobacco & Alcohol Administration Act of 2006. Results from US labs are good for 1 year. + - 0.3 variation in ABV is acceptable. 1. Met hy l Alcoh ol < 1000 mg /L 2. Lead < 0.3mg/L 3.
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