North Carolina Intercity Passenger Rail Call Center Operations Study
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FINAL North Carolina Intercity Passenger Rail Call Center Operations Study Submitted To: Rail Division North Carolina Department of Transportation Submitted By: WSP / Parsons Brinckerhoff October 28, 2015 Table of Contents Executive Summary ................................................................................................................................. 1 1 Goals of the Study............................................................................................................................ 3 2 Current Call Center Administration and Operations ......................................................................... 3 2.1 Administration ......................................................................................................................... 3 2.2 North Carolina Call Center Operations ...................................................................................... 3 2.3 Amtrak Contact Centers ........................................................................................................... 5 2.4 Amtrak Cost Implications ......................................................................................................... 6 2.5 Booking and Reservations ........................................................................................................ 8 3 Identification of Cost-Saving Initiatives .......................................................................................... 10 3.1 Amtrak/North Carolina Operational Cost Initiatives................................................................ 10 3.1.1 Reconcile APT Actual and Contract Forecast costs .......................................................... 10 3.1.2 Actively participate in revisions to PRIIA Section 209 cost allocation methodology ......... 10 3.1.3 NCDOT takes control of ticket reservations for Piedmont service .................................... 10 3.1.4 Develop a non-reservation service for the Piedmont service only ................................... 10 3.1.5 Place Service Charge to the Purchase of Amtrak Tickets via Website or App or Phone .... 12 3.2 North Carolina Call Center Initiatives ...................................................................................... 12 3.2.1 ByTrain Call Handling Enhancement ............................................................................... 12 3.2.2 Reduce diverting calls and talk time with Amtrak’s call centers ....................................... 13 3.2.3 Consider using Interns to Staff the Call Center ................................................................ 13 3.3 Marketing Initiatives .............................................................................................................. 13 3.3.1 Develop a BYTRAIN mobile App that bypasses Amtrak call center ................................... 13 3.3.2 Potential reciprocal marketing of local business to generate operating revenues ........... 13 3.3.3 Expand the marketing mechanisms used to educate current and potential riders about the interactive channels for ticket purchasing ................................................................................ 14 4 Peer Review of Reservations and Ticketing .................................................................................... 14 4.1 Peer Review Summary............................................................................................................ 14 5 Next Steps & Recommendations .................................................................................................... 15 APPENDIX A ........................................................................................................................................ 18 5.1 Revised North Carolina Call Center Script (to be inserted) ...................................................... 18 6 APPENDIX B ................................................................................................................................... 19 October 28, 2015 6.1 Peer Review of Reservations and Ticketing ............................................................................. 19 6.1.1 Adirondack ..................................................................................................................... 19 6.1.2 Albany- Niagara Falls ...................................................................................................... 19 6.1.3 Blue Water ..................................................................................................................... 19 6.1.4 Capital Corridor .............................................................................................................. 20 6.1.5 Cascades ........................................................................................................................ 20 6.1.6 Chicago-St. Louis (Lincoln Service) .................................................................................. 20 6.1.7 Downeaster .................................................................................................................... 21 6.1.8 Empire............................................................................................................................ 21 6.1.9 Ethan Allen ..................................................................................................................... 21 6.1.10 Heartland Flyer ............................................................................................................... 22 6.1.11 Hiawatha ........................................................................................................................ 22 6.1.12 Hoosier State .................................................................................................................. 22 6.1.13 Illini ................................................................................................................................ 23 6.1.14 Illinois Zephyr ................................................................................................................. 23 6.1.15 Kansas City- St. Louis (Missouri River Runner) ................................................................. 23 6.1.16 Keystone ........................................................................................................................ 23 6.1.17 New Haven-Springfield ................................................................................................... 24 6.1.18 Pacific Surfliner............................................................................................................... 24 6.1.19 Pennsylvanian ................................................................................................................ 24 6.1.20 Pere Marquette .............................................................................................................. 24 6.1.21 San Joaquin .................................................................................................................... 25 6.1.22 Vermonter ...................................................................................................................... 25 6.1.23 Washington-Lynchburg ................................................................................................... 25 6.1.24 Washington-Newport News............................................................................................ 26 6.1.25 Wolverine....................................................................................................................... 26 October 28, 2015 Executive Summary NCDOT Rail Division continues to investigate opportunities for additional revenue generators and cost reduction measures. The Call Center Operations Study was conducted to equip NCDOT Rail Division management with an understanding of the operations and activities of such environment and to develop revenue and cost saving measures. The Study examined the existing administration and operations of the service. Currently the North Carolina Department of Public Safety (DPS) at the North Carolina Correctional Institute for Women (NCCIW) in Wake County administers the program. The call center handles incoming calls from 1-800-By- Train and 1-800-VisitNC for NCDOT and the North Carolina Department of Commerce (NC Commerce). North Carolina call center attendants are trained using a script and protocol for calls related to passenger rail travel in North Carolina. The service at NCCIW functions as an informational customer service line. Attendants are not authorized to sell tickets, handle credit card/ personal information, nor make reservations. When a potential customer requests the need to purchase a ticket, the attendant transfers the call directly to Amtrak’s booking and reservations department. Amtrak and its state partners established a single, nationwide standardized methodology for distributing operating revenues and expenses amongst long distance and state-supported routes. The methodology was derived through the provisions of the Passenger Rail Investment and Improvement Act of 2008 (PRIIA) Section 209. The 2014 Amtrak Agreements for the Carolinian and Piedmont were the first to fully implement the operating cost allocation methodology; The Amtrak Performance Tracking (APT) system (Federal Fiscal Year 2014 (FFY2014) Contract Forecast, or estimated cost agreed to be paid, was $1,616,000 for the Carolinian and $623,000 for the Piedmont, totaling $2,239,000 ). The APT was developed and implemented to replace the Route Profitability System for accounting and allocating