Hroadeastifig the BUSINESSWEEKLY of TELEVISION and RADIO

Home , Birmingham TV, CBS Building, Creative Programs, Soupy Sales, WRKJ

AUGUST 2, 1965 50 CENTS 34TH YEAR i HroadeaStifig THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Agencies see photo finish in network rating race. p29 Locals get preference in new FCC comparative policy. p44 Politicians spent $34.6 million for radio -TV in '64. p38 Cross -ownership of CATV by TV stations approved. p56

COMPLETE INDEX PAGE 7

i. He's a floppy bow tie, a battered old top hat and 'usually a face full of pie. 2. His half -hour TV show in New York attracts over a million viewers* each day from Monday through Friday ... Y3 kids ... Y3 teenagers ... Y3 adults. 3. His recent recording of "The Mouse" sold nearly 500,000 IHAI'S records almost overnight and became a national dance rage! 4. His personal appearance at the N.Y. Paramount had his fans standing in line for half a day to A catch his performance. 5. Over 60 Soupy Sales items have already been Is licensed and are selling like mad. 6. He's the most sought after personality for guest appearances on TV's top network shows! 7. He's ;OUPY been front page news in leading New York newspapers and in national magazines such as Life, Parade and TV Guide. 8. His second name is the first reason why his ALES? TV show is a solid sell -out with sponsors. 9. What's a Soupy Sales? We can't put our finger on it ... but we've got to hand it to him ... he's a phenomenon! Want to start a panic in your city? 260 half -hours of The Soupy Sales Show, live-on -tape, are ready to go to work for you. Distributed exclusively through

SCREEN GEMS

Ratings and Audience, composition estimates are based on ARB reports and are subject to qualifications which will be supplied on request. ROMPER DIALING DIVORCE ROOM FOR DOLLARS COURT

- AM Mon. - Fri. 9:40-10 AM Mon. Fri. 9-9:30 Mon. - Fri. 11 AM - Noon

Reaches a responsive audience Always No. 1 in its time slot. Statistics prove that dramas many for products. Usually Frequently Baltimore's highest are the biggest daytime, No. 1 in its time slot. rated daytime program. audience fare.

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Mon. - Fri. 1 -1:30 PM Mon. - Fri. 4:30-6 PM FRIDAY'S BIG MOVIE

Usually No. 1 in its time slot. Average rating -12- Only late movie strip - before , Sylvia Scott has Baltimore's average share 51% above midnight -in Baltimore. Fea- tures from the WMAR -TV most responsive audience. nearest competitor. Million Dollar Film Library.

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In Maryland Most People Watch WMAR -TV O CHANNEL 2, SUNPAPERS TELEVISION TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by THE KATZ AGENCY, INC. °AR8 March '65- Audience data are statistical estimates, of limited reliability, due to errors and distortions in the statistical method yielding such data. on September ih WLCY /TV VHF channel io Tampa St. Petersburg goes

now sold nationally by MESURE OF E%CØ.L.E

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For a most efficient buy for your clients, see your ATS representative.

'AN -April /May 1965 Est. 9:00 A.M. to Midnight Monday thru Sunday

represented nationally by Advertising Time Sales. Inc Cis

Clyde W. Rem bert. President eit, g f7e T O(,LtMA/ Ft YY6 wrL MAXIMUM POWER TV -TWIN to KRLD radio 1080, CBS outlet with 50,000 watts New romance CLOSED CIRCUIT Reopening of talks between Nation- al Community Television Association and National Association of Broad- network shows well before new sea- community needs. Commissioner Lee casters on legislative-regulatory ap- son gets under way. As one top officer Loevinger, in concurring statement, proach to solution of basic problems of major TV agency expresses it: "The says form's not perfect but is best is in offing. NCTA President Fred W. more these research houses automate possible under circumstances. Effec- Ford had preliminary discussion with program choices, the less challenging tive dates: new applicants, transferees NAB Chairman John F. Dille Jr. at our jobs become. They are bound to and assignees, Oct. 1, same day logging NCTA Denver convention fortnight compound the current tendency to rules go into effect; renewal appli- ago and called on him last Tuesday. play it safe in programing, and in- cants, transferors and assignors, Dec. With Vincent T. Wasilewski, NAB crease conformity, imitativeness and 1, 1966. president, on vacation last week, no blandness in programing, and will af- firm arrangements could be made, but fect network and advertiser alike." Microwave delay sessions of at least preliminary nature Sharpest complaints now being ex- are likely during FCC's August recess pressed by agency executives responsi- FCC action on rules affecting micro- in hope that common ground may be ble for placing client money in net- wave service for community antenna reached. work TV programs center on apparent television systems was put over last In keynote at convention, Mr. Ford decline in "imaginative programing." week until after August recess. Hitch left way open for resumption of con- Next season's programing received developed as result of proposal of versations (L:<)ADCASTING, July 26). sharp jibes on this score in latest Commissioner Lee Loevinger to amend Mr. Dille feels renewed effort should BROADCASTING sampling of agency rule that will set up new standards for be made to reach accord on major is- opinion (see page 29). companies wishing to qualify as com- sues rather than allow matters to pro- mon carriers. Rule will require that ceed on present record and after rup- Seven Arts six plan at least 50% of common carrier's serv- ture of negotiations between commit- ice be unrelated to it. Commissioner tees of two associations last spring. Seven Arts Television, which is Loevinger would permit CATV op- moving into network TV production erator with microwave facility to serve from its base of syndication, is ex- other CATV's for profit. Commission 1% Those problems pected soon to announce details on staff, reportedly, is "horrified," fearing four series and two specials aimed for this would set precedent for other li- Condition FCC imposed on trans- 1966 -67 network season. At least censees now authorized to serve only fer of WWDC -AM -FM Washington to one series and one special will be co- themselves. Crosley Broadcasting -that mutual produced by Seven Arts on location in Other rule to be adopted will put funds and brokerage houses holding Europe. Deal reportedly was made 1% or more stock in Avco, Crosley all noncommon carrier microwave re- by Seven Arts Executive Vice Presi- lay parent company, sign waivers of vot- operators serving CATV's in new dent W. Robert Rich during recent berth in 12,750 -13,000 inc band, in new ing rights (see page 58)- raises again European program- searching trip. problem of publicly held broadcast service (Community Antenna Relay) companies and 1% rule. Although to be administered by Broadcast Bu- reau. no problems are expected in Crosley Five years later case, mutual fund lawyers are ex- FCC's pressing concern at signing away new program reporting form UHF for AM and floodgate opens "fiduciary obligations." This concern FM licensees is due out this week, some five years may grow, it's feared, to point that after work With FCC action last week permit- on revising form was begun at next instance, mutual funds will and seven ting cross -ownership of community an- months after commission gave tenta- refuse to waive voting rights, which tenna television systems and television tive approval (BROADCASTING, Dec. 28, would open new can of regulatory station in same market, FCC antici- 1964). Budget Bureau review worms. of form pates flood of applications from CATV (required by law), negotiation over systems for limited coverage UHF sta- Hope is that FCC will act quickly relatively minor differences - by corn tions consistent with revised allocation on current rulemaking inquiry which mission and Budget, writing of dissents plan (BROADCASTING, June 14). It requires first comments on Sept. 1. and separate statements by commis- would not surprise staff to see some Consensus among financial and legal sioners consumed time since Decem- 200 new applications filed. This com- advisers of publicly held broadcast ber. Form requires survey of compares with total UHF roster of 221 entities is munity that problem can be over- needs, puts stress on questions now on air or authorized. come very simply: FCC should revise relating to news, public affairs and rule to raise limit to 10% instead of "all other programs exclusive of enter- present 1 %. tainment and sports." It also probes Miles of cable commercial practices more deeply than Buttressing serious intent of AT &T By does present one. Logging rules ac- the numbers companying form will also be issued. and associated Bell telephone companies to offer turnkey installations of Some leading agency programing Commissioners Rosel H. Hyde and CATV systems to franchise holders is media executives are privately voicing Robert T. Bartley are dissenting, for- disclosure that Bell has invited bids concern over research services moving mer because he sees form as imposing for 33 million feet of CATV cable, further into area of predicting success regulatory scheine on programing; lat- sufficient to cover 6,250 miles of cable -with some degree of assumed cer- ter because he feels more emphasis service. Delivery, it's understood, tainty-of individual prime -time TV should be placed on inquiring into v,ould be made over two -year period. WJBK -TV gets and holds a captive audience with it where it'll be spotted most-WJBK -TV's topnotch films. Great films, recent films, many in color. That's movie lineup. Any questions? Ask your STS man. WJBK -TV's film fare on MASTERPIECE MOVIE, He'll show you how WJBK -TV will weave sales BEST OF HOLLYWOOD and the LATE SHOW. magic for your product. Great Buy in the 5th market American Research Bureau reports TV2 movies reached an average of 90,000 homes in Detroit for one WJBK-TV week in March. You can't afford to shrug off that kind DETROIT of sales potential. If you've got a spot to spot, spot ers 2

' r.tiPOR7:d.VT STATION, \IILWAUI:é:E CLEVELANll -erLAxrA DETROIT I TOLEDO NEW YORK IN J.IIPOR%:i.1'T AHMET, Will-TV WJ1V-1'V WAGA-TV ' WJBK-TV 1'SPll-TV 1VHV

:MIAMI LOS CLEVELAND ANGELES DETROIT 1 TOLEDO l'HILADELCIIIA STORER WGBS WJW KGBS WJBK WSPD W7BG BROdDCISTLVCCOMPANy

STORER TRI .RVTRTTTN R4T.F.0 Min R.omr rni...a...o aiolinn. WEEK IN BRIEF

Imitation may be sincerest form of flattery, but agency FCC decided against across -the -board ban on cross - media and programing chiefs say new TV season looks ownership of TV and CATV. Says 5 to 2 decision is 'pre- more like conformity personified. Predict three -way race in liminary and tentative.' Warns of action if specific cases color and comedy -heavy schedules. See .. . of abuse turn up. See ...

NETWORK DEAD HEAT? ... 29 NO BAN . .. 56

Divrsification of control and mass media; local owner- Special newspaper- backed study of how public knew ship, and tieing management and ownership together are what happened at presidential news conference shows qualifications FCC says it will look for in future applica- radio and television ahead of newspapers and friends. TV tions for licenses. See .. . winds up as overall leader. See ...

BAD NEWS FOR GROUPS . .. 44 TV MAJOR SOURCE ... 68

Wth Oren Harris leaving Congress for bench in Arkansas, There is no urgent need for rule which puts freeze on his successor as Commerce Committee chairman, Harley group- station buying and selling in top 50 TV markets, Staggers, plans 'no radical changes.' Rogers will probably FCC is told. Comments are first concerted move by group stay as communications subcomittee boss. See .. . owners to cancel policy. See .. .

BUSY LIFE FOR STAGGERS ... 52 MOUNT OFFENSIVE .. . 49

Political spending in all media reached new high in Zenith, Teco have biting comments for Joint Committee 1964. Democrats paced Republicans in total campaign Against Toll TV. Charge theatermen, who oppose plan to expenditures, but GOP bought heavier during general set up nationwide pay -TV system, have 'selfish, competi- elections. See .. . tive' purpose. See .. .

AIR MEDIA ARE CHOICE ... 38 THEATERMEN HATE PROGRESS? . .. 63

Division of broadcasters over CATV regulation goes on Like two old college buddies who bat each other around and on. Filings on FCC's proposed rulemaking illustrates whenever they meet, Loevinger and Cox continue their varying views. AMST still urges immediate, hard action. verbal battles. Latest encounter on TV was in usual vein: NBC says congressional authority needed. See .. FCC's program policy. See ...

TWO POLES OF OPINION . .. 50 DEBATE RAGES ON ... 66

DEPARTMENTS

AT DEADLINE 9 LEAD STORY 29 Dioailcastîiiq BROADCAST ADVERTISING 29 THE MEDIA 44 Published every Monday, 53d issue BUSINESS BRIEFLY 39 MONDAY MEMO 26 (Yearbook Number) published in January by BROADCASTING PUBLICATIONS CHANGING HANDS 58 OPEN MIKE 22 INC. Second -class postage paid at Washington, D. C., and additional CLOSED CIRCUIT 5 PROGRAMING 63 offices. 14 WEEK'S HEADLINERS 10 Subscription prices: Annual sub- DATEBOOK scription for 52 weekly issues $8.50. EDITORIAL PAGE 92 WEEK'S PROFILE 91 Annual subscription including Year- book Number $13.50. Add $2.00 per & ENGINEERING 69 year for Canada and $4.00 for all EQUIPMENT other countries. Subscriber's occu- FANFARE 70 pation required. Regular issues 50 cents per copy. Yearbook Number FATES & FORTUNES 72 $5.00 per copy. AMERICAN BUSINESS PRESS, INC. Subscription orders and address FILM SALES 68 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, FINANCIAL REPORTS 61 N.W., Washington, D. C., 20036. On changes, please include both old and FOR THE RECORD 77 new addresses plus address label from INTERNATIONAL 70 front cover of magazine. What is an e?

A radio lover. An influencible loves all kinds of radios. Car radios. Home radios. Away- from -home transistor radios. Most of all an influencible loves Storz radio. This young adult audience, many of them young marrieds with children, is influenced by your message on Storz radio.

Figure it out yourself. When you've got the buying audience, you've got the sale. Influence the in- fluencibles. c

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WDGY Minneapolis -St. Paul WHB Kansas City KOMA Oklahoma City (Blair) (Blair) (Blair) KXOK St. Louis WTIX New Orleans WQAM Miami (AM Sales) ;Eastman) Blair) Late news breaks on this page and on page 10 Complete coverage of week begins on page 29 AT DEADLINE

ment reconsidered and permitted equip- CATV for Kalamazoo Thumbs down on live ment aboard for GT -5. ABC plans series of 81 one -minute is announced by Fetzer pickup of splashdown status reports, five 15- minute nighttime wrapups and four half-hour specials through duration of mission comple- Fetzer Broadcasting Co. has an- into community antenna Department of Defense notified net- menting live coverage of major segments nounced entry in Mich., where it works Friday (July 30) it has decided of flight. On drawing board are 30- service Kalamazoo, to turn down their request for live TV minute specials before and after mission, owns WKZO -TV, as well as WKZO -AM. with pool coverage of astronauts recovery and coverage of main post -flight events. Company is negotiating Michi- on Gemini -Titan 5 space shot sched- ABC will handle management of pool. gan Bell Telephone Co. to lease facilities or to string own lines on Bell tele- uled for Aug. 19. CBS News is building new "space Government spokesman said request center" in New York for telecasting phone poles. Planned is 12-channel system, carrying local and area stations as could not be approved because of "pos- Gemini 5 events and for future space well as independents and educational sible interference with operational re- launches and flights. For Gemini 5, CBS Detroit and quirement and shipboard communica- News will have at least one report every stations from and Chicago, E. Lee, tions" on carrier Lake Champlain, and half hour during broadcast day, and had FM signals, according to Carl executive vice president of Fetzer group. because of "safety consideration." He planned to handle splashdown multi - which charge of $5 to added that live TV coverage from re- network pool telecast. According to System, for $6 will also carry covery area for GT-6 or subsequent CBS, its special events unit people had per month will be made, manned flights may be possible if angle explored possibilities of transmission time-weather channel and is being de- deck carriers are used. Defense De- from downrange for months and had signed to serve potential 30,000 homes partment requested evaluations from worked out plans for carrier -to- satellite in city. networks for GT -6. transmission with ITT engineers. In addition to wKzo -Tv, on ch. 3 with Announcement on behalf of networks NBC News plans to telecast reports CBS affiliation, Kalamazoo -Grand Rap- said that last Thursday (July 29) multi - frequently in broadcast day, with details ids area has two other TV stations: wzzM- network pool and ITT World Commu- still to be worked out, and will schedule WOOD -Tv, ch. 8, NBC -TV, and nications Inc. had successfully tested specials and other complementing tele- Tv, ch. 13, ABC -TV. Other Fetzer sta- WWUP -TV ITT portable ground station (BROAD- casts as it did with Gemini 4. NBC also tions: WWTV -FM -TV Cadillac, CASTING, July 26) that would operate will handle blastoff in color for all net- Sault Ste. Marie, both Michigan; KOLN- TV KGIN -TV Island, from Champlain if Defense Depart- works, in pooled arrangement. Lincoln and Grand both Nebraska, and WJEF and WJFM (FM) Grand Rapids. Gribbin stepping down at Y &R But commission said these and other violations stemmed from virtually bank- RCA 15 -inch George H. Gribbin, board chairman rupt condition of station "from 1960 announces of Young & Rubicam since 1962 has until about 1964." Commission said tube decided to give up his administrative station couldn't afford competent per- rectangular color duties and retire as chairman, according sonnel to operate station in compliance to announcement to be released by Y &R with rules. RCA announced over weekend that today (Aug. 2). it will produce 15 -inch rectangular Mr. Gribbin, who has been with Y &R color picture tube which RCA said for 30 years, will continue with agency First cross -ownership grant would be TV industry's first, making in active capacity in creative areas and as advisor on Y &R foreign operations. FCC decision not to bar cross - ownership of community antenna tele- Mr. Gribbin underwent surgery several Field gets pay -TV option weeks ago, but is scheduled to return to vision and television stations in same work today. community (see page 56) was reflected Field Communications Corp., Edward L. Bond, president of Y &R, in decision released Friday (July 30). permittee of UHF ch. 32 WFLD was named chief executive officer last Commission granted application of (Tv) Chicago, which is to go on March and continues in that capacity. Mountain Microwave Corp. for author- air early next year, has obtained ity to serve CATV in Montrose, Colo., option from Zenith Radio Corp. pend- File new renewal, WILD told which is under common ownership with on pay -TV franchise there KREY -Tv Montrose. Principal of both is ing final FCC action on Zenith on FCC has terminated hearing on li- Rex G. Howell. petition to authorize pay TV basis. cense renewal application of WILD Bos- Application for authority had been regular national commercial does not regular ton, and has ordered station to file up- opposed by competing microwave car- Option affect WFLD, dated renewal application by Jan. I, rier, Cable Television Co. of Colorado. commercial plans of Field's Sterling C. Quinlan ex- 1966. Commission noted question had been (Red) plained. After ultimate approval Commission, in decision released Fri- considered generally in First Report in Zenith system, Field would day (July 30), disagreed with hearing which CATV rules were adopted, and of then decide whether to alter WFLD examiner in case, who would have in "context" of particular situation. format or to seek allocation of granted renewal. Commission said sta- Commission observed Montrose area's channel there tion had not provided control over for- sparsely populated (it's 211th market) separate new UHF for pay -TV service. eign- language broadcasts, had not filed and that CATV can provide needed time-brokerage contracts. financial support.

more AT DEADLINE nave 10 WEEK'S HEADLINERS Three station sales are approved by FCC that once held by Louis Hausman will be Sydney H. Eiges, VP, public infor- Three radio station sales were ap- mation; Alexander S. Rylander, VP, proved by FCC and announced Friday: promotion; Ernest Lee Jahncke Jr., VP, WNAX Yankton, S. D. -Sold by standards and practices, and Robert R. Peoples Broadcasting Corp. to Red Owl Brown, coordinator, corporate informa- Stores Inc., midwest food chain, for tion. Mr. Kasmire reports to David C. $1.45 million and agreement not to com- Adams, NBC senior executive VP. (For pete for five years. Red Owl owns profile of Mr. Kasmire and description KRSI St. Louis Park, Minn. Peoples has of new responsibilities, see page 91). sold KVTV(TV) Sioux City, Iowa, to Wisconsin Valley Television group for Robert C. Eun- Mr. Kettler Mr. Storer $3.4 million (BROADCASTING, July 26), general ex- son, but retains WRFD -AM -FM Columbus - Stanton P. Kettler, executive VP of in ecutive charge Worthington, and WGAR -AM -FM Cleve- Co., Miami, since Storer Broadcasting of all of Asia land, both Ohio. Peoples is subsidiary firm. He suc- 1961, elected president of services for Asso- of Nationwide Insurance Co. WNAx is who moves ceeds George B. Storer Jr., ciated Press, with fulltime on 570 kc with 5 kw. position of vice chair- i n to newly created headquarters KHSJ -AM -FM Hemet, Calif. -Sold who in future, will man of board, and Tokyo, named as- by Robert B. and Robert T. Griffin and newly ac- l be responsible for Storer's sistant genera Paul O. Sprague to Bonnie Jean New- Kettler quired Northeast Airlines. Mr. manager in charge some and Garrett H. and Frances K. has been member of Storer organization of all AP relations Hughes for $100,000 and $100,000 for since for 28 years and board member and services in agreement not to compete and consult- stations Mr. Eunson 1951. He has worked at Storer broadcast f i e l d. ing services. KHSJ is daytimer on 1320 in Wheeling, W. Va., Zanesville, Ohio, Mr. Eunson succeeds Louis J. Kramp, kc with 500 w. KHSJ -FM operates on Fairmont, W. Va., and Miami. (Storer who died July 5 (BROADCASTING, July 105.5 me with 700 w. WGBS -AM -FM Miami; Broadcasting owns 12). Mr. Eunson joined AP in 1941 WREB Holyoke, Mass. -Sold by -FM -TV WSPD- AM -FM- WJBK-AM Detroit, and served as war correspondent in Asia Don Hancock and group to Robert Bel - TV Toledo, Ohio; WAGA -TV Atlanta; and later in Europe. He has been in monte, Joseph Alfano, Donald Kings- KGBS Los WJW-AM-FM-TV Cleveland; charge of Asia services since 1963 and ley and others for $198,000. WREB is -FM Angeles; WHN New York; WIBG -AM before that, managed San Francisco 500 w daytimer on 930 kc. Philadelphia, and wrn -Tv Milwaukee.) office for seven years. Daniel DeLuca, Pulitzer -Prize- winning war correspond- Chancellor, NBC News' White John for AP (1943) and staff member TV prominent in GAC profits correspondent, named head of ent House since 1935, named assistant general Voice of America (see page 76). Expanding TV activities played key manager of AP's new department of role in boosting gross revenues and Robert D. Kasmire, NBC VP, cor- communications. He will be responsible net profit of General Artists Corp. dur- porate information, given substantially for tariff problems in negotiations with ing first half of 1965, company said broadened responsibilities for public in- FCC and, in future, will be responsible Friday. formation and promotion departments for AP's activity in utilizing satellite Lawrence Barnett, president, said in addition to those he already holds for communications as part of its world- GAC has made gains in representation corporate information and standards wide news -gathering force. Mr. DeLuce of network TV series and of clients in- and practices departments. Reporting has been member of AP's executive staff volved in TV programing. to him in post organizationally akin to in New York since 1956. For first six months ending June 30: 1965 1964 Earnings per share $0.14 $0.10 For other personnel changes of the week see FATES & FORTUNES Revenue 2,502,828 1,990.314 Net earnings 78,000 56,127

possible lightweight color TV portable. ference. House bill increases color tube 3M Co. to sponsor specials probably in pro- duty to 30 %. RCA said new tube, 3M Co., St. Paul, through BBDO, after first of year, will round Imported color tubes come mainly duction New York, will sponsor on ABC - now from Japan, although supply is expected out its color tube line that includes TV this fall series of three special 21- to come from Canada, too, this year. 19- and 25 -inch rectangulars and one -hour documentaries produced by inch round tube. New tube will utilize David Wolper Productions. Programs three -gun, shadow -mask principle. Storer takes over Northeast will deal with teenagers, professional Meanwhile Senate Finance Commit- football and "The Mystery of Man." tee has voted to continue present 121/2 % Storer Broadcasting Co., Miami, tariff on imported color TV picture formally acquired controlling interest tubes for four years. in Northeast Airlines Friday (July 30). Hyde is acting chairman Electronic Industries Association ask- Storer's total investment in Boston - FCC Commissioner Rosel H. Hyde ed for boost, but some members as based carrier was said to be about $25 will be acting chairman during August well as other TV set manufacturers million (BROADCASTING, July 19). In- hiatus. He will be on hand to sign claimed coming shortage of color tubes cluded is 56% of stock controlled by letters, handle matters that come up from American manufacturers required Hughes Tool Co., which Storer got while colleagues are out of city. Next continuance of low duty. Friday, and assumption of outstanding meeting will be Aug. 31, to satisfy re- Bill (HR- 7969), revising duties on Northeast debts -most of them to quirement of at least one meeting per score of products, has already passed Hughes. When notes are converted. month, but all commissioners are not House, will go to Senate floor this Storer will control 87% of Northeast expected then. First meeting at which Week Tf nifnnted it will on to rnn- etnrk F,.11_ nn...«...... ,....- ...,...... e., a_ o.._. o st.

,Nv 4-1

WSYR -TV ... Overwhelmingly THE LEADER In the CENTRAL NEW YORK MARKET in a EMIT UM CE WSYR -TV DOMINATES ... because of EIGHT YEARS OF UN- BROKEN LEADERSHIP in the market, in ARB REPORTS.

. it is NUMBER ONE in HOMES DE- LIVERED-

*41% MORE THAN STATION NO. 2

*76% MORE THAN STATION NO. 3

*AIM FOR MARCH, I SUS. SIGNON TO SIGN -OFF, MONDAY TREY SUNDAY.

E..S CI.C'Y/v,..

te,." SYS Tv

Get the Full Story from HARRINGTON, RIGHTER & PARSONS

Channel Affiliate' 100 K W WSY T SYRACUSE, N. Y. .:--i_ ,it%i T:Dá"f.: '.!.e: .., Plus WSYE.TV chaoocl 18 ELMIRA, N. Y.

BROADCASTING, August 2, 1965 11 we've proved 'you CAN keep a

in NEW YORK...

SEA HUNT PUTS WCBS -TV IN FIRST PLACE WCBS -TV Switches to SEA HUNT, Increases Audience 37% and Moves Out Front.

Mon Fri, 4:305 pm average rating last 4 weeks 4 weeks later (May 10-14) ARBitrons report: before SEA-HUNT with SEA HUNT WCBS-TV 6.9 7.2 WNBC-TV 9.6 4.8 WNEW-TV 5.9 3.0 WABC-TV 4.4 2.9 WOR-TV 2.6 1.6 WPIX 4.2 1.8 SEA HUNT brings time slot on WCBS -TV UP 27.8% while other channels drop a third to half of their audiences.

last weekly rating before 7 weeks later, with percentage SEA HUNT, April 12 -16 SEA HUNT, June 20 -26 of change WCBS-TV 6.1 7.7 up 27.8% WNBC-TV 9.7 5.4 down 43.3% WNEW-TV 5.1 2.4 down 52.9% WABC-TV 4.5 3.1 down 31.1% WOR-TV 2.8 2.1 down 33.3% WPIX 3.9 2.4 down 40.5% ... and SEA HUNT is doing all this in its 7th year on the New York air!

7 years in LOS ANGELES 1 years in PHILADELPHIA 7 yrs. in CHARLESTON, SC KNXT -TV LEADS 7- STATION WCAU -TV RULES THE AIR STRIPPED AT 6:30, SEA HUNT SWEEPSTAKES WITH SEA HUNT IN DURING SEA HUNT TIME PUTS WUSN -TV AHEAD OF OTHERS SATURDAY NIGHT SLOT SEA HUNT . 22 56% share SEA HUNT 23 38% share SEA HUNT 9 27% share News /Weather ..10 Huntley -Brinkley 17 Survey 65 3 Barn Dance/ Weather /Sports .21 Rifleman 8 Salute 7 March- Mon -Fri 6:30pm Shivaree 8 Feb /Mar -Sat 7pm Advent /Battlecry 4 Outer Limits/ Riverboat 4 Bronco /Marine- 1 years in PITTSBURGH 5 years in KNOXVILLE land 3 SEA HUNT'S 5 -DAY STRIP GIVES 52% OF AUDIENCE SEES Apr /May -Sat 7pm WTAE -TV 40% SHARE OF VIEWERS SEA HUNT ON WATE -TV SEA HUNT 19 40% share SEA HUNT 26 52% share CBS News 17 Rifleman 22 Huntley -Brinkley 11 Men into Space 1 7 years in MILWAUKEE March- Mon -Fri 6:30pm March-Mon-Fri 7pm SEA HUNT ON WITI -TV RATES 18 AGAINST RIFLEMAN, LARAMIE, OUTLAWS AND OTHERS 1.yrs. in PORTLAND, ORE. SEA HUNT 18 38% share 61/2 yrs. in PORTLAND, ME News /Sports/ KOIN -TV TIES FOR TOPS -TV'S Weather 14 SEA HUNT 16 31% share WGAN SEA HUNT RATES 26 Rifleman /News 13 Richard Diamond 16 SEA HUNT 26 52% share Outlaws /Laramie/ Rifleman 10 Rifleman 19 Boy 1 Ski Scene 8 Jennines 4 March -Mon -Thurs 6pm Jan /Feb -Thurs 7pm March -Thurs 7pm SEA HUNT WILL START THE NEW SEASON IN 108 MARKETS KTEN -TV (ABC) Ada WALB -W (NBC) Albany, Ga. KOAT -TV (ABC) Albuquerque WFBG -TV (CBS) Altoona KVI I -TV (ABC) Amarillo WOI -TV (ABC) Ames food man down! WAGATV (CBS) Atlanta WEAL -TV (NBC) Baltimore WLBZ -TV (NBC) Bangor WBRZTV (NBC) Baton Rouge WBRC -TV (ABC) Birmingham KTVB -TV (ABC, NBC) Boise WHDH -TV (CBS) Boston WGRTV (NBC) Buffalo ' In January '58, Lloyd Bridges, in the role of WWTV -TV (CBS) Cadillac of KFVS -TV (CBS) Cape Girardeau WUSNTV (ABC) Charleston, S.C. WCHS -TV (CBS) Charleston, W. Va. 4'. sea in skindiver Mike Nelson, ducked into the WBTV (CBS) Charlotte WTVC {IND) (ABC) Chattanooga WGNTV (IND) Chicago search of today's Number One treasure: success KHSL-TV (CBS) Chico WRBLTV (CBS) Columbus, Ga. on Ever since, WTVN -TV (ABC) Columbus, O. TV - and found it, immediately. KCYBTV (NBC) Coos Bay KZTV (CBS) Corpus Christi WFAATV (ABC) Dallas [SEA HUNT has been gathering high ratings, WLWDTV (NBC) Dayton KU -TV (CBS) Denver WJBKTV (CBS) Detroit everywhere. Now -7 years later -[SEA HUNT WTVV (CBS) Dothan KDALTV (CBS) Duluth KTVE -TV (NBC) El Dorado still hasn't come up for air. It has never needed WICU -TV (NBC) Erie KVAL -TV (NBC) Eugene WTVW (ABC) Evansville a second wind. Stations still depend on it to top their competition and WDAY -TV (NBC) Fargo KMJ -TV (NBC) Fresno WOOD -TV (NBC) Grand Rapids pull profitable shares of the audience, against many more recent WBAY -TV (CBS) Green Bay WFBCTV (NBC) Greenville, S.C. WVECTV (ABC) Hampton, Va. entries. So .. , COME ON IN THE WATER'S FINER THAN EVER! KGBTTV (CBS) Harlingen - WTPA -TV (ABC) Harrisburg WSVA -TV (NBC) Harrisonburg KGMBTV (CBS) Honolulu KPRC -TV (NBC) Houston WHNT -TV (CBS) Huntsville WILX -TV (IND) Jackson, Mich. KAITTV (IND) Jonesboro WDAF -TV (NBC) Kansas City, Mo. WATETV (NBC) Knoxville KLFY-TV (CBS) Lafayette, La. KLAS -TV (CBS) Las Vegas KARK -TV (NBC) Little Rock KNXT -TV (CBS) Los Angeles WKOW -TV (ABC) Madison WMUR -TV (ABC) Manchester, N.H. WHBQTV (ABC) Memphis WCKTTV (NBC) Miami KMID -TV (NBC) Midland WITI -TV (ABC) Milwaukee WTCN -TV (IND) Minneapolis WKRG -TV (CBS) Mobile WSIX -TV (ABC) Nashville WWLTV (CBS) New Orleans WCBS -TV (CBS) New York WKYTV (NBC) Oklahoma City WFTV (ABC) Orlando WJHG (NBC) Panama City, Fla. WTAP -TV (ABC, NBC) Parkersburg WCAU -TV (CBS) Philadelphia KTARTV (NBC) Phoenix WTAETV (ABC) Pittsburgh WGANTV (CBS) Portland, Me. KOIN -TV (CBS) Portland, Ore. WPRO -TV (CBS) Providence WRVA -TV (ABC) Richmond WHEC -TV (CBS) Rochester KCRA -TV (NBC) Sacramento Saginaw K DE TTV(NBC))CSt Louis KSLN-TV (ABC, NBC) Salina XETV (ABC) San Diego KRON -TV (NBC) San Francisco KEYT -TV (ABC) Santa Barbara WTOC -TV (ABC, CBS) Savannah WRGBTV (NBC) Schenectady KSLA-TV (CBS) Shreveport WNDU -TV (NBC) South Bend KREMTV (ABC) Spokane WHEN -TV (CBS) Syracuse KTNTTV (IND) Tacoma WFLA-TV (NBC) Tampa WIBWTV (CBS) Topeka WTOL-TV (CBS) Toledo KGUN -TV (ABC) Tucson KVOOTV (NBC) Tulsa WMALTV (ABC) Washington WPTV (NBC) West Palm Beach KAUZTV (CBS) Wichita Falls KARD -TV (NBC) Wichita WBRETV (NBC) Wilkes Barre WWAY -TV (ABC) Wilmington, N.C. KNDO -TV (ABC) Yakima WFMJTV (NBC) Youngstown K IVA-TV (NBC) Yuma WHIZ-TV (NBC) Zanesville

LLOYD SEA HUNTstdrringRI GES in 155 successful half -hour adventures

WRITE,WIRE or PHONE 555 MADISON AVENUE DATEBOOK

write 1965 AP Symposium, P. O. A of important meetings and vations calendar Box 6, Riverdale, Md. 20840.) avents in the field of communications. Aug. 31- Deadline for reply comments on the FCC's rulemaking proposal looking vindicates first or revised listing. toward adopting new field strength (propagation) curves for the FM and TV broadcast services. The proposal would update the F (50, 50) curves now in the rules AUGUST to take advantage of additional measure- Aug. 2- Deadline for reply comments ments, especially in the UHF television on the FCC's Inquiry into the optimum fre- band. quency spacing between assignable fre- SEPTEMBER quencies in the land mobile radio service, Sept. 1 -New deadline for comments on the and the feasibility of frequency sharing by FCC's notice of inquiry and proposed DELIVERS television and the land mobile services. rulemaking relating to mutual fonds and Former deadline was June 18. other investment houses that are in techni- - Aug. 3 -FCC deadline for reply com- cal violation of the commission's multiple ments relating to frequency allocations ownership rules. Former deadline was June and technical standards of its proposed 14. licensing of microwave rules governing the Sept. 1 -3 -Fall conference of American stations used to relay TV signals to Marketing Association. Mayflower hotel, community antenna TV systems. Former Washington. deadline was May 3. Sept. 10- 11- Annual fall meeting of Maine Aug. 4- Annual Georgia Association of Association of Broadcasters. Speakers in- Broadcasters TV Day. Speakers include clude Vincent T. Wasilewski, president, Na- Warren Bahr, executive vice president, tional Association of Broadcasters; FCC Young & Rubicam, New York; William Commissioner Kenneth A. Cox; H. Taylor SHARE OF Bartholomay, board chairman, Atlanta (Bud) Vaden, president, Broadcasters Pro- Braves baseball team; Lee Franks, Georgia motion Association. Bar Harbor Club, Bar CHILDREN VIEWERS ETV director, and Marcus Bartlett, Cox Harbor. Broadcasting, Atlanta. Riviera motel, At- IN DES MOINES, IOWA lanta. Sept. 10 -12 - American Women in Radio and Television, second annual Western Area Aug. 4 National Association of Radio ARB (MARCH 1965) KRNI - TV -8- Conference. San Francisco. Announcers Convention. Rice hotel, Hous- ton, Tex. Sept. 11 -Fall conference of Montana RAN 11E Broadcasters Association on music licensing. Aug. 6 -7 - Summer convention of New Participants include Herman Finkelstein, TELEVISION CORPORATION Mexico Broadcasters Association. Roswell counsel for American Society of Composers, 626 M.di , N.Y. +4110 Inn, Roswell. Authors & Publishers; Sidney Kaye, board CHICAGO HOLLYWOOD chairman of Broadcast Music Inc., and Jim Trns -Lux Television International Corporation Aug. 20 - Deadline for comments on the Lodge, East Zurich, Switzerland FCC's rulemaking proposal looking to- Myers, SESAC. Glacier Park ward adopting new field strength (propa- Glacier. gation) curves for the FM and TV broad- Sept. 12 -I3- Meeting of New York State cast services. The proposal would update Associated Press Broadcasters Association. the F (50, 50) curves now in the rules to Glens Falls on Lake George. take advantage of additional measurements, It's Sept. 15 -16 -12th annual CBS Radio Affili- especially in the UHF television band. ates Association convention. New York Aug. 20- 22- Annual fall meeting and elec- Hilton hotel. "Summer tion of officers of West Virginia Broad- casters Association. Speakers include FCC Sept. 15- 18- Annual summer meeting of Michigan Association of Broadcasters. Commissioner Robert E. Lee; Vincent T. Speakers include Vincent T. Wasilewski, Bonus Plan" Wasilewski, president, National Association president, National Association of Broad- of Broadcasters: John T. Murphy, president, casters. Hidden Valley, Gaylord. Crosley Broadcasting Corp.; Don Mercer. time again at vice president for station relations, NBC, Sept. 17 -FCC deadline for filing reply and Lou Smith, vice president for tele- comments on Part I and paragraph 50 of vision, Edward Petry & Co. Greenbrier, Part II of the commission's notice of in- WMAL -TV White Sulphur Springs. quiry and proposed rulemaking, issued Now 31 April 23, looking toward asserting jurisdic- through August Aug. 24- 27-Western Electronic Show and tion and regulating non -microwave com- when buy WMAL -TV's Convention. Cow Palace, San Francisco. munity antenna TV systems. Former filing Now you date was Aug. 6. Summer Bonus Plan you get Aug. 24 -Sept. 4- National TV and Radio Show under the direction of the Industrial Sept. 19- 21- Annual fall meeting and elec- WMAL -TV's big viewing audience and Trade Fairs Ltd. will feature various tion of officers of Louisiana Association of all summer long and a big plus audi- types of broadcasting equipment. London. Broadcasters. Speakers include Sherril ence without additional cost. sAug. 26- 27-Association of National Ad- Taylor, vice president for radio. National vertisers Cooperative Advertising Commit- Association of Broadcasters, and William Depending on your weekly product tee holds workship on co -op advertising. Carlisle, vice president for station relations, expenditure as indicated in the first Speakers include Walter Singer, vice presi- NAB. Fontainebleau motor hotel, New Or- column, you select the type bonus dent, marketing, Bobbie Brooks Inc.; Frank spots desired from the ID, 20 or Molloy, copy group director, N. W. Ayer & Son; William Bond, advertising manager, J. NAB CONFERENCE SCHEDULE 60 columns. L. Hudson Co.; James T. LeCompte, vice Msstlf HI's 20's 11's president, Stewart, Dougall & Associates Dates and places for the National I,Rdihrs NI sr ar hear At" by' Nktt" bl' Nlfbt" Inc.; E. B. Weiss, vice president, Doyle Dane Association of Broadcasters fall regional meetings: $300 -599 4 or 1 3 or 1 3 or 2 Bernbach (luncheon speaker Aug. 26); Ed -. 600.899 7 "'2 4 "2 4 "3 ward Crimmins, The Advertising Checking Oct. 14 -15 -Brown hotel, Louisville, 900.1199 10 " 3 5" 2 5" 4 Bureau; Arthur Schwartz, advertising man- Ky. 1200 -1499 11 " 4 6" 3 6" 5 ager, Bulova Watch Co.: John Bunbury, ad- Oct. 18- 19- Marriott motor hotel, 1500 -1799 12 " 5 4 6 vertising manager, Wolverine Shoe & Tan- Atlanta. 7" 7" ANA's 1800 &over 14 ning Corp., and Gilbert Weil, general Oct. 21 -22 -Lord Baltimore hotel, "7 8 "5 8 "1 counsel (luncheon speaker, Aug. 27). Shera- Baltimore. * Day Time- Men-on -5 P.M. ton- Tenney Inn (LaGuardia airport), New Oct. 25- 26- Statler Hilton, Boston. + Night Time -5 P.M.S1gnroH York. Nov. 11- 12- Sheraton- Chicago. Chi- Aug. 27- 28-Fall meeting of Arkansas Broad- cago. casters Association with election of officers. Nov. 15- 16-Brown Palace, Denver. Coachman's Inn, Little Rock. Nov. 18- 19- Davenport hotel, Spo- kane, Wash. wmal-tv Aug. 30 -Sept. Institute of Electrical and Evening Star Broadcasting Company 1- Nov. 22 -23 -We tward Ho hotel, Washington, D.C. Electronics Engineers annual international Phoenix. Represented by: Harrington, Righter & Parsons, Inc. antenna and propagation symposium. Shera- ton Park, Washington. (For advance reser-

14 BROADCASTING, August 2, 1965 Driving home from work, a ball rolls in front of your car ... on the highway, a vehicle suddenly pulls out of a side road ... you have to enter a busy freeway at 50 mph. How do you react to such situations? Three thousand employees of Humble's research affiliate in Linden, New Jersey and members of their families are learning the answers from an electronic simulator which recreates 50 MPH actual driving conditions. The driver's reactions are recorded and analyzed - Standing Still and he learns how to improve his driving habits... to become a safer driver. The program has attracted the interest of safety officials who feel that we are pioneering the application of driver- training techniques that may well eventually lead to greater highway safety for millions.

HUMBLEOIL & REFINING COMPANY AMERICA'S LEADING ENERGY COMPANY

BROADCASTING, August 2, 1965 15 IF YOU THINK CHICAGO ISN'T A HOT RADIO MARKET, YOU PROBABLY THINK MANUAL LABOR IS THE PRESIDENT OF MEXICO! And if you think WGN isn't the hottest station in Chicago, you aren't getting all the sales you could!

Sales problems -who needs them? It's a cinch you don't, so consider this:

Chicago radio sells like no other media.

And WGN is the sellingest radio station in Chicago. Uniquely so. We have the radio audience with real money to spend. And get this -our audience response is out of all proportion to our advertisers' investments! We're also WGN famous for our effective media merchandising.

Looking for proof? Mary Astrin can give it to you right now. IS Call him collect -Area Code 312, 528.2311. Let the sellingest CHICAGO station in Chicago start solving your soles problems. Me most respected call letters in broadcasting leans. BROADCASTING PUBLICATIONS INC. PRESIDENT SOL TAISHOFF Sept. 19-21--Annual fall meeting and elec- VICE PRESIDENT MAURY LONG tion of officers of Nebraska Broadcasters VICE PRESIDENT EDWIN H. JAMES Association. Speakers include Vincent T. SECRETARY LAWRENCE B. TAISHOFT Wasilewski, president, National Association TREASURER B. T. TAISHOrF Broadcasters. Blackstone hotel, Omaha. COMPTROLLER IRVING C. Mn,LER of ASST. TREASURER JOANNE T. COWAN Sept. 20-New deadline for reply comments on the FCC's notice of inquiry and proposed rulemaking relating to mutual funds and other investment houses that are in technical violation of the commission's multiple -ownership rules. Former deadline IBröádçäistinq for reply comments was July 12. Sept. 20-Deadline for comments on the Executive and publication headquarters: FCC's further notice of proposed rule - BROADCASTING-TELECASTING Bldg., 1735 DeSales making relating to fostering expanded use Street, N.W., Washington, D. C. 20036. Tele- of UHF television frequencies by setting phone: 202 Metropolitan 8 -1022. aside channels 70 through 83 inclusive for a EDITOR AND PUBLISHER new class of 10 -kw community TV stations Sol Taishoff with a 300 -foot antenna limitation. Editorial Sept. 21 -23 - Fifth annual conference of Institute of Broadcasting Financial Man- VICE PRESIDENT AND EXECUTIVE EDITOR agement. Hotel Continental, Los Angeles. Edwin H. James Sept. 22 -23- Annual fall meeting of Minne- EDITORIAL DIRECTOR (New York) sota Broadcasters Association. Speakers in- Rufus Crater clude Sherril Taylor, vice president for MANAGING EDITOR radio, National Association of Broadcasters. Art King Radisson hotel, Minneapolis. SENIOR EDITORS: Bruce Robertson (Holly- wood), Frederick M. Fitzgerald, Earl B. Sept. 22 -24 - Annual fall conference of Abrams, Lawrence Christopher (Chicago), BETTER LOOKING... Tennessee Association of Broadcasters. Leonard Zeidenberg, David Berlyn (New Speakers include Vincent T. Wasilewski, York),York) Rocco Famighetti (New York); Asso- president, National Association of Broad- CIATE Sherm Brodey, George Dar- BETTER LISTENING... lington; STAFF WRrrzss: Bill Bayne, Sonya casters. Andrew Jackson hotel, Nashville. Lee Brockstein, Barry Crickmer. Jim deBet- Sept. 23- 25- Annual broadcast symposium. tencourt, Victor Rossi Jr.; EDITORIAL AsslsT- BETTER SELLING... professional group on broadcasting, Insti- ANTS: Richard Bower, Camille Grimes, Sue S. Weaver, Bill Williams; SECRETARY To THE tute of Electrical & Electronic Engineers. PUBLISHER: Gladys Hall. Willard hotel, Washington. Sept. 27 -FCC deadline for filing com- Business ments on Part II of its notice of inquiry VICE PRESIDENT AND GENERAL MANAGER and proposed rulemaking, issued April 23, Long WSUN looking toward regulating nonmicrowave Maury NATIONAL SALES MANAGER TELEVISION RADIO community antenna TV systems. Among Warren W. Middleton (New York) other areas of concern, Part II deals with TAMPA PRODUCTION MANAGER: George L. Dant; TRAF- -ST. PETERSBURG (1) effect on development of independent FIC MANAGER: Harry Stevens; ADVERTISING (nonnetwork) UHF stations (2) generalized ASSISTANTS: Robert Sandor, Carol Ann Cun- restrictions on CATV extensions of station ningham, Claudette Artini; SECRETARY TO THE signals (3) "leapfrogging" and (4) program MANAGER: Doris Kelly. origination or alteration by CATV, pay TV COMPTROLLER: Irving C. Miller; ASSISTANT for your tower CATV TV -TV operations. AUDITOR: Eunice Weston. ROH N and combined -pay Sept. 30-FCC's deadline for reply com- Publications and Circulation ments on proposed rulemaking looking toward adoption of procedures for establish- DIRECTOR OF PUBLICATIONS ing antenna farm areas to accommodate John P. Cosgrove growing number of tall broadcast antenna SUBSCRIPTION MANAGER towers, while protecting air safety. Richard B. Kinsey William Criger, David A. Cusick, Dorothy Hughes, Christer Jonsson, Edith Liu, James OCTOBER Williams. A complete tower Oct. 1- Deadline for comments on FCC's proposed rulemaking limiting to three num- Bureaus erection service ber of TV stations (not more than two of that has these them VHF's) an individual or corporation New York: 444 Madison Avenue, 10022. Tele- can have interest in or own in one or phone: 212 Plaza 5 -8354. special advantages: more of top 50 TV markets. EDITORIAL DIRECTOR: Rufus Crater; SENIOR Eorross: David Berlyn, Rocco Famighetti: Oct. 4 -5- Society of Broadcast Engineers ASSOCIATE EDITOR: John Gardiner; STAFF national convention. Lewiston, Mont. Warms: Ellen R. McCormick, John O'Hara; DEPENDABILITY ASSISTANT: Frances Bonovitch. Oct. 4 -5- Annual convention and election of NATIONAL SALES MANAGER: Warren W. Mid- officers of New Associ- RELIABILITY Jersey Broadcasters dleton; INSTITUTIONAL SALES MANAGER: Elea- ation. Governor Morris hotel, Morristown. nor R. Manning; EASTERN SALES MANAGER: Robert T. Fenaimore. COMPLETE Oct. 5- Deadline for reply comments on the FCC's further notice of proposed Chicago: 360 North Michigan Avenue, 60601. Telephone: 312 Central 6 -4115. ENGINEERING rulemaking relating to fostering expanded SENIOR EDITOR: Lawrence Christopher; Mm- use of UHF television frequencies by setting WEST SALES MANAGER: David J. Bailey: As- COAST TO COAST aside channels 70 through 83 inclusive for SISTANT: Rose Adragna. a new class of 10 -kw community TV stations Hollywood: 1680 North Vine Street, 90028. SERVICE Telephone: 213 Hollywood 3 -3148. SENIOR Indicates first or revised listing. EDITOR: Bruce Robertson; WESTERN SALES MANAGER: Bill Merritt; AssIsTANT: Stephanie REPRESENTATIVES Alexander. WORLD -WIDE Toronto: 11 Burton Road, Zone 10. Tele- phone: 416 Hudson 9 -2694. CORRESPONDENT: RAB MANAGEMENT CONFERENCES James Montagnes. Be sure to obtain price quota Sept. 8- 9- Northland Inn, Detroit. tions and engineering assist. Sept. 22- 23- Fontainebleau motor ASSISTANT PUBLISHER ante for your complete tower hotel, New Orleans. Lawrence B. Taishoff needs from America's foremost Sept. 29- 30- Hilton Inn, Atlanta. tower erection service. Oct. 4 -5- Westchester Country BROADCASTING. Magazine was founded in 1931 Club, New York. by Broadcasting Publications Inc., using the title, BROADCASTING. -The News Magazine of Oct. 11- 12- Pheasant Run Lodge, the Fifth Estate. Broadcast Advertising Chicago. was acquired in 1932, Broadcast Reporter in ROHN SYSTEMS, INC. Oct. 14 -15 -Hyatt House, San 1933 and Telecast. in 1953. BRo.eocASraeC- TELECASTING. 6718 Plonk Rood Francisco. was introduced in 1946. W Peario, Illinois 'Reg. U. S. Patent Office Phone 309 -637 -8416 TWX 309- 697 -1488 Copyright 1965 : Broadcasting Publications Inc.

18 (DATEBOOK) BROADCASTING, August 2, 1965 IF YOU BUY PORTLAND, OREGON TELEVISION FROM NEW YORK YOU SHOULD KNOW THESE MEN

BURT ADAMS ED RYAN LIONEL SCHAEN JOHN SOVOCOOL

PETER RYAN JOHN FRANKS JOEL SEGALL FRANK GRINDLEY

They GUARANTEE that your KOIN -TV Buy will reach MORE VIEWERS during the total day Sign -On to Sign -Off than ANY other Portland TV Station.

Check any ARB or current NSI Report

BUCK JOHNSON KEVIN O'SULLIVAN

When Clou Buy Portland... Always Get KOIIT-TV Availabilities First

KOIN-TV Channel 6 Portland, Oregon One of America's Great Influence Stations epresented Nationally by Harrington, Righter & Parsons, Inc.

BROADCASTING, August 2, 1985 19 4a.

. w'.°'!. "_ .: :._,...... _+-. ..- -i.+ ..---t A ...-... Ì

.. ..

Have You Noticed How Nice the West Sounds Today Here and Hear The Los Angeles Music Center, KRLA, photographed with its own sound the sort of sound of velvet seats...chandeliers flickering a bravo that makes you want to kick off your for Richter or Heifetz or Stern. shoes and drive barefoot on the freeway.

KRLA /Los Angeles' most listened -to radio station ... now sold nationally by

KRLA The Leading radio station covering the greater Los Angeles market appoints II-R Representatives, Inc. exclusive national representatives effective August i.

BROADCASTING, August 2, 1965 21 with a 300 -foot antenna limitation. Oct. 5 - Advertising Research Foundation Ilth annual conference. Waldorf -Astoria hotel, New York. Oct. 9 -10 -Fall conference and board meeting of Florida Association of Broadcasters. Silver Springs. Oct. 10 -12- Annual fall meeting and election of officers of North Carolina Associa- tion of Broadcasters. Grove Park Inn, Ashe- ville. Oct. 11- 15- Annual fall convention and exhibit of professional equipment of Audio Engineering Society. Barbizon -Plaza hotel. New York. Oct. 13- 14-Central region convention of American Association of Advertising Aged - cies. Continental Plaza hotel, Chicago. Oct. 14- 15- International Film & TV Festi- val of New York. Americana hotel, New York. Oct. 14- 23- Twelfth annual meeting of MIFED, Milano International Film, TV Film and Documentary Market, including first presentation of TV Pearl awards for best feature or serialized film and best short film produced for TV in 1964 -65. Dur- ing meeting MIFED is sponsoring EXCOT, Congress and Exhibition on World Progress in Electronics for Cinema, TV and Associ- ated Industries. Oct. 15- Effective date of FCC's new AM- FM nonduplication rule which prohibits any FM station from duplicating more than 50% of programing of commonly owned AM Adults love it. Kids do, too! Despite the fact that the series was seen at a compara- station in cities of 100,000 population or more. Former effective date was Aug. 1. tively late hour on CBS (9:30 pm, Fridays), it reached more families with children Oct. 15 -17- American Federation of Adver- than such early- evening family favorites as "My Favorite Martian" and "Mister Ed' tising fifth district convention. Sheraton Want to attract large- family audiences? TWILIGHT ZONE delivers! CBS FILMS Cleveland, Cleveland. Based on ARB estimates, subject to qualifications which CBS Films will supply on request. MOct. 19 -23-Annual convention of Radio Television News Directors Association. Tides hotel, St. Petersburg, Fla. Oct. 21 - Deadline for comments on FCC's proposed rulemaking to limit three major television networks (ABC, CBS and NBC) to equity holdings in no more than 50% of all nonnews programing between 6 and 11 p.m., or to two hour. .. nonnews programing in same period, which- ever is greater. Proposal would also prohibit three TV networks from domestic syndication and foreign sales of independ- ently produced programs.

OPEN MIKE® Pearson became Savalli/Gates

EDITOR: On page 85 of the July 19 issue there is a notice of the death of John E. Pearson, founder of John E. Pearson Inc., national radio and television representatives. When Mr. Pearson sold the company it continued to operate as John E. Pearson Inc. In 1963 the company began to do business as Savalli /Gates Inc. The statement that it "became Key Broadcast Man-

agement . . . ' is in error. Joseph Savalli, president, Savalli/ Gates Inc.. New York. EDITOR: Your notice of the death of pioneer rep John E. Pearson states that his business was taken over by Key Broadcast Management. Key has never been in the station representation business. Neither cor- porately nor individually do we have any interest in any rep firm. -.Arnold Hartley, executive vice president, Key Broadcast Management Inc., New York. 1965 22 BROADCASTING, August 2, ... now sold nationally by

UPEN philadelphia radio 95 appoints I[-Ii Representatives, Inc. exclusive national representatives effective August i.

BROADCASTING, August 2, 1965 23 What's in back

The data used herein are estimates from ARS telephone coincidental! 5/74/85 In Los Angeles. 7/14 /65 in Detroit and San Francisco. 7 /70/85 in Chicago. The NewYork rating is based on Arbilron 7/22/85. Any figures cited or quoted are estimates only or are based upon estimates. and are not accurate lu any precise mathematical degree. )f our surge to the front?

Inspired Documentaries One Monday night last May a KABC -TV documentary, "The Young Man From Boston," premiered and was seen by more viewers than watched the six other Los Angeles television stations combined. The program achieved a 33 rating and a 55 °/o share. On July 14 it was shown on WYXZ -TV in Detroit. The rating was 28, the share 55 ° /o. And on the same night in San Francisco, 72 °/o of the viewing audience watched the show on KGO -TV, with a 39 rating. In Chicago, on July 20, "The Young Man From Boston" received a 32 rating and a 64 °/o share and in New York, on July 22, it received a 34 rating and a 61 °/o share. These are unusual audience figures for a documentary; they are in fact unique for any program. But "The Young Man From Boston" was designed to be different. The writing, the music, the direction -even the promotion of the program -all represented the greatest concentration of creative talent and energy ever applied to a single project by the ABC Owned Television Stations. We have said that about other programs, and it was true then too. We also expect that the next project will top the effort put into "The Young Man From Boston." That's how we move forward -by not standing still. That's what's in back of our surge to the front.

ABC OWNED TELEVISION STATIONS. WABC -TV, New York WXYZ -TV, Detroit WBKB, Chicago KABC -TV, Los Angeles KGO -TV, San Francisco Represented nationally by ABC Television Spot Sales MONDAYMEMO from ROBERT T. HALLER, advertising manager, S. A. Schonbrunn & Co.

Just how effective is radio?

It is difficult as a radio user to as- tainly questionable. The correlation be- power, lower rates of product usage, sess just how effective radio is as a tween limited listener concentration and may not be interested in certain medium and its relative value in con- and perception of advertising is not product categories. Their profile, more- tributing to Savarin coffee's progress known and is one of radio's severest over, might be dramatically different and strong position in the New York selling problems. Of greater consequence psychologically requiring a different market against nationally marketed it to what degree is radio motivating the creative approach from that directed competitors. consumer and generating a response? toward the mass market. Radio has been used by Savarin cof- The other format is "foreground pro- Problem of Audience Measurement fee for a number of years in New York, graming." WOR New York has been a Radio's inability to measure its audience Philadelphia and surrounding markets. primary exponent of this type of format satisfactorily is probably its greatest We know we receive an "x" amount of for many years, offering an almost próblem. A good part of this problem impressions over a 52 -week period. total diet of talk as opposed to music. is the difficulty encountered when at But what is the specific degree of ef- The objective has been to force people least one -half of the listening occurs out fectiveness? How successfully has radio to listen. of the home and a large percentage of moved merchandise? Should we in- The implication is that the listener it among young listeners. crease or decrease our radio activity? is focusing all his attention on both Since most stations program a back- Can radio ever become a prime me- program and commercial content. But ground format with minimum program dium or will it always be relegated to an all -talk format can be easily tuned- definition, recall measurement tech- a secondary role supplementing other out mentally. Talk stations have refuted niques may prove unreliable. While media? Are we dissipating our efforts in this argument, by demonstrating their radio is constantly undermeasured be- other media? Should we be diverting ability to generate "write-in response." cause of out-of -home listening, perhaps monies to radio at all? How can radio's But is this a valid criteria from an ad- it is just as likely overmeasured because efficiency and use be improved? vertiser's point of view? What is the people through faulty recall are inflating Plus Side There are these advan- correlation between "write -in response," the amount of listening time claimed tages to radio, especially in view of the consumer motivation and product move- What is the true value of personal intense competition in the coffee in- ment? endorsements? I've been told that every dustry: Foreground programing tends to in- radio personality has a strong loyal fol- Continuous brand exposure: an dicate that radio can be programed to lowing. But, how strong, especially in opportunity to keep brand name and demand a greater degree of audience the whirlwind of changing brand loyal- claims before the public, maintaining attention in the same manner as televi- ties, and, how loyal is one audience in good frequency over a broad period of sion, magazines and newspapers. It also relation to another? How does audience time at affordable rates. tends to indicate that such stations do loyalty relate to the sale of goods? Flexibility: the opportunity to not hold their listeners for as long as Perhaps the pendulum is now swing- quickly change commercials and sched- background stations, since they require ing to the disloyal audience or at least ules to meet competitive pressures and the listener to curtail other activities to a fickle one. Television has had to changing market conditions. while listening to the station. Because live with "channel hopping "; morning Broadcast personality: an oppor- of this, the stations may find themselves radio has yet to admit it. tunity to obtain product identification with a heavy audience turnover from Instead of radio reps constantly sell- and endorsement from personalities with program to program rather than listeners ing on a competitive basis against other loyal audiences. Live commercials en- who stay with a station throughout the radio stations, our need is for radio not able the advertiser to inject liveliness day. Or they may draw an audience only to sell against other media, but to and variety into a campaign without from special market segments. contribute new ways in which radio incurring prohibitive production costs. But there is another problem arising can be more productive. There is no Merchandising: an opportunity to out of this condition. The segments of franchise on good ideas, and if radio is obtain strong merchandising support the audience listening to foreground to be sold more effectively, it is in cre- locally. radio may have limited purchasing ativity where greater help is needed. Minus Side? There are important questions, however, that have never been answered satisfactorily. One is who is really listening and to what extent? Robert T. Haller A. There are now two distinct schools of joined S. Schonbrunn programing (and those straddling the & Co., Palisades Park, N. J., in May of this fence between). year as the advertising manager for Sava - There is "background programing." rin, Medaglia d'Oro and Brown Gold cof- This format permits listeners to con- fees. His background includes a two -year centrate on some other activity while association as account executive with the enjoying the partially perceived sound Interpublic Group of Companies at Pritch- of radio in the background. Whether it ard, Wood Inc.; two years as brand man- is in -home listening, drive -time or sets - ager at Hazel Bishop and Lanolin Plus; in- public -places, radio too often becomes account executive at Seligman & Latz, and more of a "noise level" or "sound com- six years as account executive at BBDO, panion" that perhaps is too compatible all in New York. with a person's consciousness. The listener's attention factor is cer-

26 BROADCASTING, August 2, 1965 Broadcast Center

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August 2, 1965, Vol. 69, No. 5 A network dead heat in 1965.66?

That's how the agencies see the audience ratings, with more comedy programs and color to brighten

the scene but overall a borrowing from the past

The 1965 -66 network television sea- meaningful gesture. There was a feeling among many son seems headed toward a virtual They attributed NBC -TV's strength to agencies that next season cannot be three -way tie in the audience race. The a combination of new and holdover faulted in terms of sheer professional- programing will offer more comedy, programs. CBS -TV's forte, they claimed, ism. Though some deplored the lack of will be enlivened by more color, but is its old -line programing, but they cau- "bold, new concepts," they noted that overall must be regarded as conforming tioned that some of these properties programs will attain a high mark in pro- to previous program standards. show signs of "wearing." ABC -TV was duction values and script excellence. That's the appraisal given BROAD- singled out as the network which has They felt that the injection of color in CASTING last week by top programing developed more of the highly regarded many series will place an added empha- and media officials at leading advertising newer programs. sis on detail and production quality. agencies, whose purchases for clients The agency consensus was that all Agency prognosticators cautioned helped structure the new prime -time three networks are appealing more that picking hits or misses is a risky schedule. strongly to the youth segment of the venture. They observed that in evaluat- Based on pilots they had seen and audience through their emphasis on ing programs they had to consider such scripts they had read, agency executives comedy and a build-up in westerns. factors as the opposition in particular gave the impression that they thought They pointed out these thrusts are not time periods; the slots they occupy; the the schedule makers stressed the em- likely to disenchant a large part of the lead -ins and the type of audience a phasis on comedy as a means of provid- more adult viewers, while still attracting series is likely to attract. ing all- family entertainment. But there the younger set. Introduction Date The earlier and was a misgiving on the part of some A sizeable number of agency program simultaneous three -network introduction that this accent on fun is depriving the planners applauded the intention of net- of the new schedules in mid -September schedules of balance and diversity. works to present more entertainment will have the effect of providing a "more They felt that the upsurge in color and documentary specials in prime time rapid reading" on the status of the series programing is probably the most excit- next season, explaining these presenta- and accordingly will expedite the re- ing development in 1965 -66. They actions provide a change of pace, add to placement of flop shows, some ob- knowledged that color is not likely to diversity of TV fare and appeal to the servers pointed out. affect audience ratings significantly be- so -called "light" viewer. Agency strategists who were willing cause of the relatively few sets in use. But they also believed that color is going to be a sparkling conversation piece this fall and winter and that set sales are likely to spurt sharply. ABC -TV adds two hours of prime -time color Most of the respondents felt that the new season's schedule showed no significant improvement over the current sea- Six weeks before the start of the charge of TV programing, in a son's in terms of diversity and balance. new season, ABC -TV has announced BROADCASTING interview (BROADCAST- Several, however, did feel there had that it will move another two hours ING, June 21) . been an upgrading and none felt that of weekly programing to color, rais- CBS -TV plans to program about overall quality had diminished. ing its tint output to about 40% of 50% of its nighttime schedule in For the most part, however, program- the prime -time schedule. color. NBC -TV, veteran colorcasting ing was characterized as "imitative" and ABC-TV said that The Lawrence network, will carry virtually all of "conformist," though even the sharpest Welk Show (Saturday, 8:30 -9:30 its prime -time programing in color. critics confessed that almost all areas p.m. NYT) and new series entry ABC-TV also said it will broad- have been explored on TV. Tammy (Thursday, 8 -8:30 p.m. cast nine daytime cartoon shows in Dead Heat Almost one -half of 20 NYT) will be in color. All episodes color on the weekends: The Beatles, executives questioned felt there would of The Adventures of Ozzie & Har- Casper, Porky Pig, Bugs Bunny, the be a dead heat in the audience race. riet (Wednesday, 7:30 -8 p.m. NYT) Hoppity Hooper and Milton NBC -TV scored the most firsts but will be in color, a move that had Monster on Saturdays; Beany & agency officials invariably hedged their been indicated several weeks ago by Cecil, Bullwinkle, and Toper Toys' nominations by stating that the overall Edgar J. Sherick, vice president in Cartoon Fun on Sundays. ratings would be so close that picking a number one network might not be a iu BROADCASTING, August 2, 1965 29 A NETWORK DEADHEAT IN 1965 -66? continued One executive said that he questioned NBC's slotting two half -hour shows in the 7:30 -8:30 period (Mon., Tues., to project beyond next season offered of Laredo, The Dean Martin Show, Fri. in particular) ; he wondered the view that 1965 -66 may well mark Camp Runamuck, Hank and I Spy. whether they'll be strong enough to the end of the "happy" cycle of comedy, The least -likely-to- succeed, on the "hold kids who control sets." Histori- though none was prepared to venture in basis of the agency executives' polling, cally, he said, two half-hours programed which direction programing would then were ABC -TV's Tammy and Honey that way early in the night do not do move. One executive felt that 1966 -67 West; CBS -TV's Smothers Brothers, and "that well," citing hour shows such may be the season in which serialization NBC -TV's The John Forsyth Show and as Walt Disney and Combat as having of series in prime time (five times -a- Mona McCluskey. had success with many of their young week) may take hold. Some of the leading agency views are viewers. Among the new programs mentioned described below. In addition to the ex- In rating CBS as No. 1 in the coming most favorably were ABC-TV's Peyton ecutives named, a number of others season and ABC and NBC following Place III, Okay Crackerby, The Big asked that their opinions not be directly close -on in that order, this executive Valley, F Troop, The FBI Story, Gidget attributed. These included Richard A. R. predicted all three will be nearly on and The Long Hot Summer; CBS -TV's Pinkham, senior vice president and di- a par again this coming season with Hogan's Heroes, Wild Wild West, Lost rector of media and programs, Ted not more than a percentage point or in Space and The Trials of O'Brien, and Bates & Co., and Charles Mortimer Jr., point and a half separating the first NBC -TV's The Wackiest Ship in the vice president in charge of TV at Wil- and third networks in the ratings. He

More light programs' 'A game of roulette' No real improvement' Mr. Kanner Mr. Levathes Mr. Stefan Benton & Bowles Cylne Maxon BBDO

ABC by a hair' Color 'exciting thing' Mr. Liddel Mr. Eaton Doyle Dane Bernbach Grey Advertising

Army, Mister Roberts, Convoy, Get ham Esty Co., and spokesmen for thought that CBS would benefit from Smart, I Dream of Jeannie and Please Kenyon & Eckhardt and the J. Walter having fewer new shows and more Don't Eat the Daisies. Thompson Co. "established" programs. Of these shows, those named most Light Touch Bern Kanner, vice ABC Leading Programs Robert Lid- often as likely to become hits of the president in charge of media at Benton del, vice president and director of radio - season: The Big Valley and Peyton & Bowles, New York, said the season's TV programing for Doyle Dane Bern - Place III, followed closely by Gidget, top programing trend is to "more of the bach, said he expected ABC to emerge F Troop and Crackerby on ABC -TV; light kind of program, the light com- as ratings leader "by a hair," because it Hogan's Heroes, Wild Wild West and edy- there'll be more comedies than has "the best new shows and the best The Trials of O'Brien on CBS -TV, and anything else." He saw less balance in rated old shows." Wackiest Ship, Mister Roberts and Get program structures on the networks and He picked The Big Valley on ABC, Smart, followed closely by I Dream of noted a decline in adventure shows and Wild, Wild West on CBS and Get Smart Jeannie on NBC -TV. a virtual disappearance of anthology on NBC as the new programs most The show touted most often as the series. likely to succeed. hit of the season: CBS -TV's Hogan's In assessing the new season, Mr. Kan- Mr. Liddel felt that this season's in- Heroes. ner noted that none of the rating serv- crease in color programing would not Those new shows whose chances were ices plans to project color ratings, affect ratings, though it would continue ranked in the middle ground between though he was sure that color shows to increase color sets in use. very good and doubtful were ABC -TV's would get a boost, particularly where He also felt it was "a good idea" to The Legend of Jesse James and A Man color is opposite black -and -white. Color have the networks open their season Called Shenandoah; CBS -TV's Steve should help NBC, he thought, but he the same week because it "will make for Lawrence Show, Green Acres and The was uncertain about how much, noting more accurate ratings." Loner, and NBC -TV's Run for Your that NBC will also have more new Peter G. Levathes, executive vice Life, My Mother the Car, The Streets shows than either ABC or CBS. president of Clyne Maxon, New York,

30 (BROADCAST ADVERTISING) BROADCASTING, August 2, 1005 declined to "rate" new programs, de- Heroes, he predicted, placing Lost in networks next season as a way of add- scribing such a venture as "a game of Space, Trials of O'Brien and The Loner ing to diversity. In regular programing, roulette." in the "good" category. he felt that there did not seem to be He also refused to talk about possible He doubted color would have much daring innovations, but pointed out that new trends but observed "that any new effect this year in the "national pic- this is not easily attainable. program forms developed will be soon ture," said the network competition is Mr. Brennan, in his comments on run into the ground by imitation." a "coin toss" and felt simultaneous various series, felt that there has been Program ideas, he said, "burn out more openings by all three networks would a special effort to appeal to the more quickly" than ever before. accelerate the "shake -out point," ad- youthful segment of the audience. Mr. Levathes did offer an opinion vancing it from the end of November He made it clear that many of these that the networks will schedule more to the end of October. presentations nevertheless will find special documentaries this season than Howard Eaton Jr., vice president, sizeable audiences among adults. He last, since "programs like CBS Driving TV programing, Grey Advertising, felt said he was not surprised by the accent Test" indicate "an increasing audience that television is moving gradually to on comedy, adding: "I'm sure people for this type of documentary." what can be serialization of programs don't want to be reminded constantly Mr. Levathes also felt that ratings in prime time. The presentation of of Vietnam." for any given program would "show Peyton Place on a three -times -a-week Robert J. Stefan, vice president in a variance" if the same program were basis and of Our Private World in prime charge of radio -TV for BBDO, voiced scheduled at the same time on any other time this summer can be construed as the opinion that, as in previous years, network. He contended that ratings the first steps toward the build -up of there will be a fair share of hits and

'Bright spots' Good prospects' High 'mortality rate' Mr. Cox Mr. Keesely Mr. Templeton Young & Rubicam Lennen & Newell NC&K

Only 'slightly better' Pilots 'interesting' Mr. Hunter Mr. Hoagland McMJ &A OB &M

were read too rigidly by the networks continuing series in the evening, ac- misses in 1965 -66 but that there seems and by sponsors, since, in his view, any cording to Mr. Eaton. to be "no real improvement." He felt rating "contains fractional variations "I can see the development of a the expansion in color programing will within the margin of error of the sys- concept under which a series can be create demand for an even stronger tem used." carried five times a week in prime time, emphasis on tint as the season pro- Better Shows A program executive focusing for two to three weeks on one gresses and added: "A special won't with an agency in the top 10 in net- major dramatic story-line and then be a special if it's not in color." work investment said the new season picking up with another for a similar Mr. Stefan noted that the success will be "a little better" than the last, period of time," he ventured. of some shows will hinge on whether giving these reasons: Mr. Eaton thought the 1965 -66 year the central character captures the fancy "We've had our shake -out of the would be "about as good" as 1964 -65, of the viewing public. In this connec- fairly bad properties, there's a hard which he thought was "a good year" in tion, he cited Peter Falk in CBS -TV's core of returning shows, a reasonable program attractiveness. Trials of O'Brien; Barbara Stanwyck in number of hits of quality from the Color is "the most exciting thing to ABC -TV's The Big Valley, and promis- 1964 -65 season and many of the new hit TV since the advent of tape," he ing newcomers in half a dozen series. shows we've seen are fresh and well declared, "and will be talked about in- Richard J. Cox, vice president, TV- executed." creasingly during the next year." Grey radio department of Young & Rubicam, The executive failed to predict a single is "highly aggressive about promoting voiced the view that the season as a new "hit" on either ABC or NBC. He color," he observed. whole will show "no startling changes." rated F Troop, Peyton Place III and The Likes Specials William Brennan, He felt there would be some "bright Big Valley on ABC and Streets of La- vice president and manager, radio -TV spots" in programing and that westerns redo on NBC as having a good chance, programing, Compton Advertising, ap- will be staging a comeback from a low however. plauded the move toward an expanded point of a year ago. CBS's "hit show" should be Hogan's number of special shows set for the He indicated that the three networks

BROADCASTING, August 2, 1965 31 A NETWORK DEADHEAT IN 1965 -66? continued Mr. Hoagland asserted that this season would be promising for "the kind in faster shaking down of the of documentaries that directly involve would be highly competitive but de- result a viewer which rating situation. Sampling of the three the and in he can have clined to rate them, pointing out that a feeling of participation." He also networks' new offerings will take the saw what was important to him was the a possibility that some "hard- core" color strength in individual time periods in viewing public just as long as when programs were introduced over a longer viewers who had watched NBC more which Y & R clients are represented. for color programing period, he contended. its than for other Mr. Cox thought the networks had set reasons would now, with the increase of their sights fairly high in new program The vice president in charge of television at a major agency was en- color on ABC and CBS, become more development for 1965-66 and that gen- apt tune around. thusiastic about the "variety" of new to But he doubted erally these aspirations had fallen short this defection would affect ratings. of the mark. program types on the air this fall and One agency vice president and radio - Sharp Competition From an adver- said this improved situation resulted from long -range pilot development TV director predicted a very close race tiser's point of view the new season among the networks but felt that posi- shapes up as the best in some years be- policies at the networks. In this respect he felt NBC -TV to be the leader. tions could change quickly because pro- cause of the projected sharp inter - grams on each of the networks "seem to network competition, according to a This executive forcast "virtually a tie" in the ratings race, but he gave a be dripping out of the same packager's programs supervisor at a major agency. barrel, with the same Nielsen book as a He envisioned a virtual three -way split slight edge to NBC -TV, called CBS -TV the possible runner -up, and placed ABC - guide." among CBS -TV, ABC -TV and NBC - William B. Templeton, vice president TV. TV in a very close third place. CBS -TV, he said, has been the weakest network in charge of TV programing, Norman, Color will engender added excitement this year in terms of program develop- Craig & Kummel, voiced concern over in TV, the executive declared. Though ment. the high percentage of situation come- the number of color receivers still is Comedy Praised Nicholas Keesely, dies among this season's new entries, modest, compared to the all -set total, senior vice president in charge of TV- and commented: "Good situation come- the emphasis in color programing is radio programing at Lennen & Newell, dies become each year increasingly bound to have the effect of accentuating contended there were "good prospects" harder to sustain. This year's crop will interest in TV generally and to whet the on all three networks. He praised the probably have a mortality rate of 40- viewer's appetite for a color receiver move toward the accent on comedy and 50 %." of his own, he said. the addition of variety shows (Steve He felt that the addition of color to More careful attention to detail and Lawrence Show on CBS-TV and Dean a program may well add "about two quality will be evident this fall because Martin Show on NBC -TV) as exempli- points" to its rating. of the emphasis on color, the vice fying the "best in show business." A two -point rating edge via the color president and program director of a He said he had always championed route was also mentioned by Thomas major agency reported. He stressed that comedy and variety programing because Calhoun, vice president in charge of color will inject "new excitement" and "fun shows are the backbone of all en- programing at N. W. Ayer & Son. He is likely to "get TV more talked about tertainment media, whether it be TV, said that color would help some pro- year than in this previous years." radio, motion pictures or the theater." grams, particularly those with an out- It was his belief that the networks He conceded that "good comedy is the door setting, by as much as the two rat- will compete even more closely than hardest thing of all to do," but said he ing points. He said the coming season last year for audiences and that no clear - was certain that a "fair amount" of will be "about the same as this one cut - number one network will emerge comedy series, as always, will score well, and this one wasn't particularly success- a on consistent basis. He said he per- while others will fall by the wayside. ful in terms of original programing." sonally deplored the networks' tendency Art Duram, William A. Murphy, vice president senior vice president, TV to advertise and promote their rankings, and radio, Fuller & in charge of media and programing, Smith & Ross, in pointing out that critics of the medium predicting a Papert, didn't a very virtual ratings tie among often cite the weight attached to ratings Koenig, Lois, see the networks, "exciting" season ahead. saw no new program as an indication of TV's mediocrity. trends developing, and expressed con- "The less said about ratings, the "There are no important departures cern over a "lack of creative leader- better it would be for TV," he said. or new forms," Mr. Murphy observed, ship." He felt the new season would be He Likes CBS The vice president though he found reason to note some the "last year of consecutive situation in charge of programing at an agency "good executions of old forms" showing comedies" and other "stand pat" pro- that spent over $40 million for net- promise, such as giving new twists to graming, and predicted that 1966-67 work time last year said the coming westerns. But on the whole his verdict "will show tremendous programing season's ratings competition could be was: "no originality." changes." won by any one of the three contenders, Color's effect, he said, may hurt the Eugene Petrillo, vice president and but ventured that "It looks like CBS black -and -white shows which must com- radio -TV director, D'Arcy Advertising, by a nose, with NBC second and ABC pete with color programing. "But in had two views of programing prospects third in a very tight race." He based 1966 -67, all shows will be in color and for the new season. He felt there would CBS's assumed lead on "a strong lineup these advantages automatically cancel be a slight improvement in the quality of returning programs, along with a out," he said. CBS may pick up some of situation comedies but also felt there variety of new programs, of which at ground, Mr. Murphy believed, and ABC were far too many of them. least 50% should be successful." shows are "the most exciting of the new This is the "peak year" for situation Rollo Hunter, vice president of Mac - properties." comedies, he said, commenting that Manus, John & Adams, New York, saw Better than Last Year John Hoag- "there's not enough (comedy) talent on the 1965 -66 season as only "slightly land, vice president and broadcast direc- either side of the camera to sustain so better" than the past year, with "no tor for Ogilvy, Benson & Mather, many comedy shows." He felt that view- significant improvement in the caliber thought the new season will be better ers are "not as interested in comedy as of shows." than the past one. He said the pilots networks and sponsors are" and added Mr. Hunter doubted whether the are more "interesting" and show a that "a show like Peyton Place will sell simultaneous three -network start would "higher level of production." products as well as any comedy."

32 (BROADCAST ADVERTISING) BROADCASTING, August 2, 1965 ACCEPTANCE - SAN FRANCISCO STYLE

All 15 of the top 15 TV advertisers scheduled announcements on KTVU in 1964.* This acceptance by the largest, most research - oriented advertisers is dramatic proof of KTVU stature among sponsors and agencies. This is one more reason why KTVU is the Nation's LEADING Independent Television Station. *Based on January 1965 Television Magazine estimates K VU CHANNEL

RVCox Broadcasting Corporation stations. WSB AM-FM -TV. Atlanta: WHIO AM-FM-TV. Damn: WSOC AM- FM -TV. Charlotte. WI00 AM-FM. Maw,: KIVU. San Francisco- Oaldand: WIC (TVI. Puttshurüh. SAN FRANCISCO OAKLAND Represented by H -R Television Toothpastes spent 91% of budgets in TV

The six leading dentifrice adver- to a report issued last week by the $38,730,800 to $40,690,600. The tisers invested more than $40 million, Television Bureau of Advertising. TVB study covered toothpastes only approximately 91% of their total The 1964 expenditures were 5% and does not include tooth powders budgets, in TV in 1964, according higher than in 1963, rising from or denture products.

1964 Dentifrices Leading TV Advertisers* 1964 1964 1964 1%3 o 1964 1964 1964 TV Company Spot N Network Total TV Total TV Chg. Magazines Newspapers Media total share Procter & Gamble $ 6,209,900 $15,298,300 $21,508,200 $21,157,900 + 2 $1,336,000 $290,500 $23,134,700 93 Colgate -Palmolive 3,604,900 6,499,500 10,104,400 9,574,300 + 6 1,949,000 16,700 12,070,100 84 Lever Bros. 101,300 4,520,100 4,621,400 5,475,300 - 16 30,300 6,000 4,657,700 99 Beecham Products 349,100 2,049,800 2,398,900 392,600 +511 2,398,900 100 Bristol -Myers 695,800 1,107,800 1,803,600 2,018,700 - 11 284,200 2,087,800 86 Alberto -Culver 254,100 254,100 112,000 +127 254,100 100 Totals: $11,215,100 $29,475,500 $40,690,600 $38,730,800 + 5% $3,599,500 $313,200 $44,603,300 91 `For toothpaste only. Sources: Spot TV: (Gross time) TVB /N. C. Rorabaugh; Network TV: (Net time & program costs) TVB /LNA -BAR; Magazines: P.I.B.; Newspapers: Bureau of Advertising.

1964 Dentifrices (Leading TV Advertisers of Toothpastes only) Media Investments by Brand Total TV Magazines Newspapers Total TV Magazines Newspapers Procter & Gamble Beecham Products Crest $12,544,020 $1,114,960 $283,773 MacLean's 2,398,930 Gleem 8,964,150 221,007 6,706 Bristol -Myers Colgate -Palmolive Ipana Dentifrices 1,179,800 284,230 Colgate Dental Cream 9,864,360 1,942,031 4.522 Ipana Durenamel 623,800 Cue 201,040 6,988 12,131 Alberto -Culver Target 8,330 Mighty White 254,050 Lever Bros. Pepsodent 2,566,200 18,660 6,018 Sources: Spot TV (Gross time) TVB / Rorabaugh; Network (Net time & Stripe 2,055,210 11,641 program costs) TVB,/LNA -BAR.

LBJ signs sued June 22, 1964, requiring a slightly to the member stations. but would be stronger warning on packages and in all used only for association purposes. The advertising. The agency coupled its an- FCC replied that since the commitment cigarette bill nouncement to a warning that it still has was made by the association to encour- the power and duty "to prohibit `any ad- age stations to promote the fair, time vertising which tends to negate the donated must be logged as commercial. Last Tuesday (July 27), President warning which must be placed on the The commission said the agreement Johnson signed into law a cigarette label- packages'." could lead to discrimination against ing act guaranteeing that for three and those which do not contribute money. a half years, at least, no one will inter- Majority opinion was issued last fere with advertising. cigarette CBA week by Chairman E. William Henry, warning for trade with state The bill establishes a and Commissioners Robert A. Bartley, packages-"Caution: cigarette smoking fair called commercial Lee Loevinger and James J. Wadsworth. be to may hazardous your health" - Commissioners Kenneth A. Cox and the fed- and forbids other branches of Robert E. Lee dissented. eral government, states, or localities to The FCC has informed the California that require any other kind of warning on Broadcasters Association its arrangement with packages or in advertising. It will take the California State Rep. appointments ... Fair and Exposition would result in effect Jan. 1, 1966, and extend until WHTN - TV Huntington - Charleston, commercial time logging for all promo- July 1, 1969, at which time Congress W. Va.: Edward Petry & Co., New by the hopes to re- examine the question in tional statements made member York. light of new evidence. stations on behalf of the fair. WEMT(TV) Bangor, Me.: Eastman Presidential news secretary Bill Moy- The commission said that the arrange- plans ers said the President "agreed that the ment, which called for the fair to con- TV Inc. New York. WEMT to go on the air Sept. 12. benefits of the bill far outweighed any tribute approximately $1 7,000 to the deficiencies or disadvantages and ac- CBA in return for which the associa- WMMtt Melbourne, Fla.: Jack Masla cordingly signed it." (Some congressmen tion would urge its members to promote & Co., New York. who opposed the measure on the the fair, is a commercial proposition. WWDC -FM Washington: Quality Me- grounds that it doesn't go far enough The FCC said that CBA had sought dia Inc., New York. had urged a presidential veto.) a waiver of the rules requiring sponsor- The Federal Trade Commission an- ship identification since. the CBA said, WLKN Lincoln, Me.: New England nounced that it was vacating rules is- none of the money would go directly Spot Sales, Boston, as New England rep.

34 (BROADCAST ADVERTISING) BROADCASTING, August 2, 1965 THE STATION THAT 301,000 FAMILIES HAVE BEEN WAITING FOR IN SOUTHERN INDIANA AND SOUTHERN ILLINOIS

NEW NM w - TW TERRE HAUTE Chfinei 2

Assmik_ AIL ON THE AIR SEPTEMBER 1,1965.

Represented Nationally by

P .FTE IF$S ®DWARD, Pioneer Station Represents yes Since 1932 . 277 PARK AVENUE, NEW YORK 10017 PHONE 826-6000

CHICAGO DETROIT PHILADELPHIA ATLANTA CHARLOTTE MINNEAPOLIS ST. LOUIS DALLAS-FT. WORTH LOS ANGELES SAN FRANCISCO Agency appointments ... handled advertising for the Air Force's Ry- Krisp. Account has been handled active duty program for the past six by Guild, Bascom & Bonfigli, San Fran- Socony Mobile Oil Co., New York, years. The agency did not reveal the cisco. has appointed Doyle Dane Bernbach, amount of billings involved for either Carpeteria, Canoga Park, Calif., car- city, program, adver- that to handle its corporate adver- but said that radio -TV pet retailer, has appointed Enyart & tising. Socony has not done any cor- tising was used for both. Rose, Los Angeles, to handle its adver- porate advertising for the past 10 years. tising. Account bills $100,000 includ- Atchison, Topeka & Santa Fe Railway A company spokesman said Socony's ing spot radio. Emory R. Geisz will be corporate budget would depend, in part, System, Chicago, effective Nov. 1 moves in charge of account team. on agency recommendations. its $2 million account from Leo Burnett Co. to Post -Keyes-Gardner, Chicago. 2 Penick & Ford Ltd., subsidiary of R. MacManus, John & Adams, New J. Reynolds Tobacco Co., New York, York, has been named by the U. S. Air Ralston Purina Co., St. Louis, names has assigned its consumer product ad- Force as advertising agency for its re- Chicago office of Foote, Cone & Belding vertising to Pritchard, Wood Inc., New serve program, replacing Dancer -Fitz- to handle its nearly $5 million grocery York. The grocery products account had gerald -Sample, New York. MJ &A has products division including cereals and been with Grant Advertising, Chicago

How humor `sells' religion on TV

If Stan Freberg could sell religion St. Louis and New York, indicates ready set a high standard of origin- on radio, the Florida Council of the council was right. ality in commercial advertising." Churches felt a light touch could Sam Lawder, radio -TV director The spot, produced by Soundac also be applied to TV spots with of the Florida council, said the Productions Inc., Hollywood, Fla., equal success. And placement of nie tongue -in -cheek technique that has is designed to play up Florida's good TV spots on stations in Florida, gained media and public acceptance weather "that makes it tough for Massachusetts, Ohio, Michigan, Pitts- is attributable to the "tremendous many people to attend church on burgh, Detroit, Chicago, Kansas City, talent of Mr. Freberg who had al- Sunday."

'Bless those who were unable to worship with us today.' 'Because of problems.'

Florida 1. ``.Counlloî °1 `£14 ig s 'Because of illness,' 'And other hardships.'

36 (BROADCAST ADVERTISING) BROADCASTING, August 2, 1965 Why Hill-TT'pmeli«.setl Se re)i Arts' "Films of the 50's and iO 's" Says Roger LeGr«nd: Vice President and General Manager of WITZ -TV 6, Milwaukee

"We purchased Volumes 3, 9 and 10 of Seven Arts"'Films of the 50's and prime time60's' because coloreasting we needed quality feature films for

And we got them! 165 of these 297 top features (56 %) were produced in color including such box office hits as 'Love Is A Many Splendored Thing', 'The Seven Year Itch', 'Magnificent Obsession', 'The Glenn Miller Story', 'Mr. Roberts' and 'April In Paris'.

Color TV is booming now in Milwaukee. Today we have around 80,000 color TV homes (11% of the market). Set sa /es have begun to multiply and this total should expand considerably by the 1965 -66 Fall Season.

We are known to be the No. 1 movie station in Milwaukee. In addition, WITI -TV is the No. 1 television station in the market, sign -on to sign -off.`

Our reputation as one of the top ABC affiliates in the country makes us work even harder to maintain this high standing.

Seven Arts' 'Films of the 50's and 60's' are indeed responsible for much of our success in feature film programming and colorcasting. Our recent acquisition of Volume 10 -(76% in color) -will add considerable impact to the upcoming programming schedule for our 'Cinema 6' feature film showcase (Thursday 8:00 to 10:00 P.M-)"

ARB, March '65. Estimated and limited as shown in Report.

divi 1.4b, v1l1! Yf1fP'trfi117fr7 l )1Aß'1n11T RIi'$TTTTTt R/rI i

Ohl °t. -aG , :-11116i'52ziarr

Sere7l.Arts ASSOCIATED CORP.

A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. NEW YORK: 200 Park Avenue, YUkon 6 -1717 CHICAGO: 4630 Estes, Lincolnwood, Ill., ORchard 4 -5105 DALLAS: 5511 Royal Crest Drive, EMerson 3.7331 LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks, Calif, STate 8.8276 TORONTO, ONTARIO: 11 Adelaide St. West, EMpire 4.7193 The air media: TOTAL CHARGES' FOR POLITICAL BROADCASTS General Elections 1956, 1960 and 1964 1964 1960 1956 Total Charges $24,603,989 $14,195,278 $9,818,342 political choice Republican 13,032,575 7.558,809 5,381,891 Democratic 11,012,626 6,204,986 4,120,712 Other 558,788 431,483 315,739 What politicians think Television-Total 17,496,405 10,052,322 6,635,946 Network -Total 3,807,011 2,927,235 2,930,514 Republican 1,911,616 1,820,360 1,733,073 of TV: twice the billings Democratic 1,895,395 1,106,875 1,197,441 Other Stations -Total 13,689,394 7,125,087 3,705,432 in 1964 as in 1960 Republican 7,519,494 3,610,933 2,004,090 Democratic 5,819,699 3,307,987 1,549,347 Other 350,201 206.167 151.995 Radio -Total 7,107,584 4,192,956 3,182,396 Political advertising expenditures on Network -Total 119,365 78,867 320,940 radio and television soared to a new Republican 88,863 44,546 144,645 Democratic 30,502 34,321 176,295 high in 1964 -$34.6 million -and sta- Other tions rather than networks got most of Stations -Total 6,988,219 4,064,089 2,861,456 Republican 3,512,602 2,082,970 1,500,083 the additional. money. Democratic 3,267,030 1,755,803 1,197,629 The figures on radio and television Other 208,587 225,316 163,744 campaign spending in 1964 were con- 'Before commissions and after discounts. tained in an FCC report, prepared for NOTE: 1960 and 1964 figures are from FCC Survey of Political Broadcasting. 1956 the Senate and House Commerce Corn- figures are from 85 Cong., 1 Sess. "1956 General Election Campaigns." Exhibit 24. mittees, and released to the public last week (CLOSED CIRCUIT, July 26). The report, based on questionnaires -but because of their hotter primary without having to give equal amounts returned from the nation's 5,600 com- campaign contests overall, the Demo- to minor party candidates, the total was mercial radio and television stations crats spent $17.8 million, the Republi- 39 hours and 22 minutes. and the networks, shows that candidates cans $15.9 million and minor party The commission counted as sustaining spent $25 million in the general elec- candidates less than $1 million. time unsponsored time made available tions alone, the remainder in primaries. But the Republicans spent more in the to candidates, regardless of the format. The $25 million figure compares general election -$13 million compared The money spent by commercial adver- with one of $14.2 million for 1960 and with $11 million by the Democrats. The tisers in sponsoring programs dealing $10 million for 1956, the preceding Democrats spent $6.8 million in the with the candidates was not included in presidential election years. primaries, the Republicans $2.9 million. the $35 million total. Most of the new money was paid The report said that $12.8 million - Sustaining Time Almost all tele- to television stations, which reported or 37 %-of all political broadcasting vision stations (94 %) but only 43% nearly twice as much income from money in 1964 was spent on the presi- of the AM stations reported carrying political broadcasting in 1964 as they dential and vice presidential contests- sustaining time in 1964. Of those giv- did in 1960 -$13,689,394 compared 25% of radio dollars and 42% of ing time, more than half of the TV with $7,125,087 in 1960. television dollars. and one -third of the AM stations car- Network Money Network television The failure of Congress to suspend ried more than five hours. was paid $3,807,011 for political the equal -time law last year was evident However, an analysis of the time broadcasting in 1964, $2,927,235 in in a comparison of the free time the given to senatorial candidates provides 1960. The total radio network and sta- networks gave the candidates last year little support for the argument of some tion figures for the general elections of and in 1960, when the law was sus- broadcasters that repeal of the equal - 1964 and 1960 were $7,107,584 and pended for the top of the ticket. time law would induce more of their $4,142,956, respectively, with most of The report says television network members to give free time to major the money in both years being spent sustaining time in last year's election party candidates. with the stations. totaled 4 hours and 28 minutes for According to the report, there were The Democrats outspent the Repub- television. In 1960, when time could 177 television stations in 20 states where licans in political broadcasting last year be given to the major party candidates there were no minor -party candidates

TOTAL CHARGES FOR POLITICAL BROADCASTS: 1964 Before commissions and after discounts.

TELEVISION AM RADIO Total Charges Total 3 Networks Stations Total 4 Networks Stations Primary and General Election -Total $34,610,714 $23,776,935 $4,063,640 $19,713,295 $10,833,779 $121,705 $10,712,074 Republican 15,916,905 11,373,208 2,168,245 9,204.963 4,543,697 91,203 4,452.494 Democratic 17,841,125 11,911,916 1,895,395 10.016,521 5,929,209 30,502 5,898,707 Other 852,684 491,811 - 491,811 360,873 - 360,873 Primary -Total 10,006,725 6,280,530 256,629 8,023,901 3,726,195 2.340 3,723.855 Republican 2,884,330 1,942,098 256,629 1,685.469 942,232 2,340 939.892 Democratic 6.828,499 4.196,822 - 4,196,822 2.631,677 - 2,631.677 Other 293,896 141,610 - 141.610 152,286 - 152,286 General -Total 24,603,989 17,496.405 3,807,011 13,689,394 7,107.584 119,365 6.988,219 Republican 13,032,575 9,431,110 1,911,616 7,519.494 3.601,465 88.863 3.512.602 Democratic 11,012,626 7,715,094 1,895.395 5,819,699 3,297,532 30,502 3,267,030 Other 558,788 350,201 - 350,201 208,587 - 208,587

38 (BROADCAST ADVERTISING) BROADCASTING, August 2, 1965 for the Senate and 209 stations in 14 torializing is concerned. Only 17 tele- drick Reporting, a new weekday pro- other states where minor -party candi- vision stations and 140 AM's reported gram on CBS Radio, beginning Aug. 9 dates ran against the major -party nomi- they broadcast editorials for or against (5:30 -5 :35 p.m. EDT). Sponsorship for nees. candidates. Ten of the television sta- American Express Travelers Checques "The proportions of stations which tions and 59 of the AM's reported is for five commercials a week, for 52 reported some sustaining time for broadcasting reply statements to their weeks. editorials. The report showed a total senatorial candidates was the sanie in Luden's Inc., Reading, Pa., through of 83 editorials broadcast on television, each case- 29 %-or 52 and 61 respec- Erwin Wasey Inc., New York, will par- tively," the report said. It added that 2,647 on AM. Most dealt with the presidential race. ticipate in CBS Radio's CBS Network "only 29 TV stations and 49 AM radio News on weekdays at the rate of 10 stations reported sustaining time for commercials a week, beginning Nov. 8. minor -party candidates." Business briefly ... Only 10 AM's and no television sta- Xerox Corp., Rochester, N. Y., through tions said they did not provide any time United Air Lines, through Leo Burnett, Papert, Koenig, Lois, New York, in for political broadcasts. But 31% of both Chicago; Kaiser Jeep Corp., To- large spot buy, has brought the Triangle the television stations and 55% of the ledo, Ohio, through Compton Advertis- Stations' colorcast of the 1965 Watkins AM's said they did not make free time ing, New York, and Reynolds Metals Glen (N. Y.) Championship Auto Race available under any conditions. Co., Richmond. Va., through Lennen & in 122 markets, for telecast on various Newell, New York, will sponsor The dates starting Sept. 1 (CLOSED Ctmculr, The report noted, however, that World Series of Golf in color on NBC - July 26). The race took place June 27 many of the television stations report- TV on the weekend. Sept. 11 and 12 and had been carried live in a direct ing that policy actually carried net- days). feed to 132 stations and was carried on work sustaining programs (5 -6:30 p.m. EDT, both and some the Armed Forces Radio Service. reported nonnetwork sustaining time. The American Express Co., through Broadcasting, according to the report, Ogilvy, Benson & Mather, both New International Latex Corp., through Ted still has a small voice as far as edi- York, will co- sponsor Alexander Ken- Bates & Co., both New York, will par-

TELEVISION STATIONS AM RADIO STATIONS TOTAL STATION CHARGES FOR TOTAL STATION CHARGES FOR POLITICAL BROADCASTS -1964 POLITICAL BROADCASTS -1964 Primary and general elections Primary and general elections No. of No. of Stations Stations States Reporting Total Republican Democratic Other States Reporting Total Republican Democratic Other Alabama 13 $217,960 $59,716 $153,875 $4,369 Alabama 109 $135,527 $31,651 $101,261 $2,615 Alaska 5 48,318 23,224 25,094 Alaska 14 68,104 30,261 37,834 9 Arizona 9 305,359 139,932 159 401 6,026 Arizona 51 185,366 95,036 85,088 5.242 Arkansas 6 180,418 97,886 78,289 4.243 Arkansas 73 141,933 63,536 75,507 2,890 California 33 2.414,057 1.322,137 944,101 147.819 California 206 837.114 449,148 307,611 80,355 Colorado 9 104,726 70,866 33,424 436 Colorado 62 96,293 51,888 42,045 2,360 Connecticut 3 63,904 44,857 19,047 Connecticut 35 91,206 52,771 37,772 663 District of Delaware 9 33,405 16,666 16,557 182 Columbia 4 148.627 41,246 107,381 District of Florida 17 1,114,932 174,312 885,305 55,315 Columbia 6 51,950 10,700 40,153 1,097 Georgia 11 336,101 130,892 200.382 4,827 Florida 161 877,159 124,419 739,487 13,253 Hawaii 4 236,191 91,588 144,603 Georgia 144 377,417 87,967 281,443 8,007 Idaho 6 58,628 40,046 17,286 1,296 Hawaii 21 104,684 45,864 57,522 1,298 Illinois 16 973,049 593,525 378,063 1,461 Idaho 36 34,355 19,407 14,365 583 Indiana 17 812,973 392.960 418.862 1.151 Illinois 113 523,478 262,010 258,999 2,469 Iowa 11 188,313 106,800 79.500 2,013 Indiana 73 393,948 159,047 229,647 5,254 Kansas 12 158,954 118.351 40.516 87 Iowa 66 121,272 63.840 56,197 1,235 Kentucky 7 134,363 69,011 65,247 105 Kansas 57 169,093 117,202 50,938 953 Louisiana 12 895,861 171,130 723,957 774 Kentucky 88 75,427 33,943 38,103 3,381 Maine 6 125,176 93,747 31.429 Louisiana 75 226,468 50.425 173,357 2,686 Maryland 4 237,130 79,877 156,328 925 Maine 28 33.287 16,853 16,191 243 Massachusetts 9 438.273 152,031 285,455 787 Maryland 45 142,247 35.615 102,980 3,652 Michigan 15 558,158 292,600 232,597 32,961 Massachusetts 60 384,934 158,746 224,710 1,478 Minnesota 10 180,862 105,348 61,824 13,690 Michigan 108 421,063 192,322 181,834 46,907 Mississippi 7 42.810 22,117 19,667 1,026 Minnesota 76 147.361 85,805 31.683 29,873 Missouri 16 530,223 227,838 302.385 Mississippi 58 20,712 6,991 13.101 620 Montana 8 151.477 84,150 62,396 4.931 Missouri 87 266.009 90,988 169,684 5,337 Nebraska 11 147,617 101,109 42,996 3,512 Montana 38 105,726 55,592 45,381 4,753 Nevada 5 218.131 68,620 131,357 18,154 Nebraska 41 106,294 62,978 30,629 12,687 New Hampshire 1 27,525 24,846 2,679 Nevada 17 58,892 14,993 41,313 2,586 New Mexico 5 111.899 62.579 49,018 302 New Hampshire 22 53,779 33,323 20,289 167 New York 25 1.326,550 593,968 660,101 72,481 New Jersey 30 94,525 42,778 50,435 1,312 45 120,842 43,664 76.344 834 North Carolina 13 567,505 128,083 439,422 New Mexico New York 140 561,612 312,361 238,718 10,533 North Dakota 10 153,628 93,887 55,196 4.545 North Carolina 161 311,632 52,932 253,685 5,015 Ohio 21 701,172 433,976 216.596 50,600 North Dakota 22 53.248 35,459 15,965 1,824 Oklahoma 10 463,487 172,491 286,110 4,886 Ohio 103 429,999 231,462 179,016 19,521 Oregon 11 240,473 195.809 25,799 18,865 Oklahoma 57 277,965 94,063 172,057 11,845 Pennsylvania 18 839,912 540,798 298,454 660 Oregon 72 142,830 92,027 38,471 12,332 Rhode Island 2 97,255 44,685 52,040 530 Pennsylvania 155 345,593 190,837 153,438 1,318 South Carolina 10 119.400 50,945 68,661 1,794 Rhode Island 15 74.289 28,680 45,449 180 South Dakota 6 66,376 48.642 17,734 South Carolina 89 100,081 33.721 63.959 2,401 Tennessee 14 558,133 274,902 272,945 10,286 South Dakota 24 31.439 21,659 9,536 244 Texas 44 1,896,083 763,242 930,832 2,009 Tennessee 117 239,169 70.739 153,685 14,745 254 776,745 251,758 513,614 11,373 Utah 3 203,859 110.164 93,072 623 Texas Utah 29 100,437 54,122 45,561 754 Vermont 1 45,423 25,552 19,871 Vermont 15 35,005 15,190 19,796 19 11 126,320 Virginia 62.825 58,182 5,313 Virginia 98 53,678 19,628 31,668 2,382 Washington 13 377,662 178,094 196,980 2,588 Washington 80 250,958 128,458 111,544 10,956 West Virginia 9 188,338 75,137 112,673 528 West Virginia 52 129,073 40,884 83,937 4,252 Wisconsin 14 685,191 348,358 330,228 6,605 Wisconsin 82 229,399 134,216 91,838 3,345 Wyoming 3 94,513 60,064 31,161 3,288 Wyoming 27 69,052 37,869 28,310 2.873 Total U.S. 530 $19.713.295 $9.204,963 $10.016,521 $491,811 Total U.S. 3,846 $10,712,074 $4,452,494 $5,898,707 $360.873

BROADCASTING, August 2, 1965 39

He's out of this world. He's television's new- Show" brings you such other Terrytoons fa- est, nuttiest cartoon sensation. He's the star vorites as Luno the Soaring Stallion, Hashi- of a bright new package of 26 fun -filled half moto -San, Silly Sidney and many more. Big hours (104 cartoons in all) available in full market television stations are buying up "The color or black and white from CBS Films. In Astronut Show" at first sight. Call us today. addition to Astronut himself, "TheAstronut Results? But astronomical! *CBS FILMS Offices in New York, Chicago, San Francisco, Dallas, Atlanta ticipate in NBC -TV's Run for Your Life, Plans set for joint 100 minute spots over the next month I Spy, Laredo and Camp Runatnuck in on WLS -FM there to tell prospective the new season. Coats & Clark's Sales AFA -AAW commission clients how they can get "big agency" Corp., through Fuller & Smith & Ross, thinking on small budgets. WLS -FM has both New York, will participate in To- An accelerated educational and legis- just gone all- stereo sports, news and night Show Starring Johnny Carson and lative program for advertising at the music. The Saturday Night Tonight Show. national level will be undertaken in the New firm Producing Artists, West, has New business for next season signed by year ahead under the joint auspices of been formed by Jack Linkletter, presi- ABC -TV last week included an Ameri- the Advertising Federation of America dent, Linkletter Enterprises, and Bob can Tobacco Co. purchase in The Big and the Advertising Association of the McCahon, president, Producing Artists Valley to add to its sponsorship in The West, according to Richard L. Ryan, Inc., New York. New company, shar- FBI Story announced earlier; a General manager of 1CIAK San Jose, Calif., chair- ing offices with Linkletter Enterprises Foods Corp. contract for 312 scattered man of a joint AFA -AAW commission at 825 South Barrington, West Los An- minutes in the daytime schedule; a Nox- representing both organizations in mat- geles, will specialize in the production zema buy in World Wide Sports, making ters of national scope. of TV commercials. that show 85% sold out, and Colgate - The program will be activated chiefly Palmolive Co. and Merck & Co. (Su- from a Washington office representing Timebuyers discuss crets) also signing for daytime partici- both organizations. Established by the pations. AFA to maintain close contact with federal legislation and regulation affect- what radio needs The Coca -Cola Co., Atlanta, through ing advertising, the Washington office McCann -Erickson, New York, will for the past two years has been partially Definition of radio's reach, more sponsor Charlie Brown's Christmas, a underwritten by the AAW under a rating material, proof of national im- cartoon special in color, on CBS -TV on voluntary program which has now been pact, need for dramatic telling of radio's Thursday, Dec. 9 (7:30 -8 p.m. EST). made permanent. At its recent conven- story and finally a continued belief Also through M -E, Coca -Cola has re- tion in Honolulu (BROADCASTING, June that new radio research methods are newed for the fourth consecutive year 28), the AAW voted to become a per- needed for proper measurement of all its spot schedule on the Ivy Radio Net- manent partner of the AFA in the aspects of listening were among the work. The network is comprised of Washington operation and to support it key points brought up by timebuyers campus stations at Harvard, Princeton, by a $2 increase in annual dues for the in the third of a series of seminars Columbia, Brown, University of Penn- 6,000 AAW members. held by McGavren -Guild Co., New sylvania, Cornell and Dartmouth. Plans for the coming months were York. Timebuyers attending the seminar, Finance Corp. through Hixon cemented late in July at a meeting of Pacific which dealt primarily with research, Angeles, today Mr. Ryan with Lee Fondren, board and Jorgenson, Los were George Kluhsmeier of William radio campaigns in chairman of the AFA, and Oliver Craw- starts saturation Esty; Don Garvey with McCann- Erick- Los Angeles, San Diego, Dallas -Fort ford, board chairman of the AAW. Mr. son; Gerry McGee, George Hadley and Worth and Beaumont -Port Arthur, Tex., Fondren is manager of KI.z Denver; Mr. Gordon Sulcer, all of Ogilvy. Benson using stations in top 40 and music -news- Crawford is regional manager of TV & Mather; Don Bronzino of & sports programing. The campaign will Guide in Los Angeles. Young Rubicam; Bernie McCoy, J. Walter run at least through the rest of the year, Thompson; Ira Gronsier and Ray Fer- with about 29 stations broadcasting Also in advertising ... takos with Sullivan, Stauffer, Colwell over 599 spots a week in the four mar- Purchase and expansion Jingle- writer & Bayles; Ray Stelz, Needham, kets. The cost of the campaign was Harper Joel Herron has purchased Ffortissimo & Steers: Elaine Whalen, and Gale Riv- estimated at substantially more than Productions $100,000. Inc., New York, a firm man of Altman. Stroller & Chalk. specializing in film soundtrack record- Campbell Soup Co., Camden, N. J., ings. Mr. Herron plans to expand the through BBDO, New York, will start company to include production of radio M -E opens in Pittsburgh a major radio -TV campaign for tomato and TV commercials and jingles. in In addi- McCann -Erickson Inc., a division of soup, beginning September. BBDO products report BBDO's mar- tion to participations in net- the Interpublic Group of Companies. Campbell's keting department has released its July spot will used in opens an office in Pittsburgh today work TV shows, TV be New Products Digest covering some 150 10 major markets. Weekly radio com- (Aug. 2). Main function of the new new or improved products listed by M -E facility will be to service the mercials will be broadcast on the four product category. Report subscribers radio networks and additional spots are Westinghouse consumer products ac- also will receive a six -month review scheduled in 76 major markets. counts. The new office, headed by Rob- listing 623 new products alphabetically ert W. Schwing, vice president, is at 2 by manufacturer and indexed by prod- Gateway Center. Its opening brings Armour moves major products uct name. Reports have been available M -E's total office count to 66, spread since January on a $25- per -year sub- through 32 countries. Armour & Co., Chicago, switches scription basis (383 Madison Avenue, some $2 million in accounts to Need- New York 10017). ham, Harper & Steers and North Ad- Available Goodrich to sponsor specials vertising there. WRGB(TV) Schenectady, N. Y., is making its video -tape record- NH &S gets Dash Dog Food and Ap- B. F. Goodrich Co., Arkon, Ohio, ing gear available for production by pian Way Pizza Mix while North gets will sponsor one -half of NBC White Pa- national clients and their agencies. The Princess Dial soap and Magic Finish per: Surrender of Japan on Sept. 19 tape equipment can handle color as Sizing. Both also get new products. (6:30 -7:30 p.m. EDT) and well as black- and -white. one -half Foote, Cone & Belding, Chicago, which of a Project 20 repeat of Tall American: continues to handle Dial soap, loses A dose for doctor E. H. Russell & Gary Cooper on Aug. 15 (7:30 -8:30 Dash, Appian Way and Princess Dial. Co., Chicago agency which believes in p.m. EDT). Agency: BBDO, New Magic Finish was at Young & Rubicam. using its own medicine, has purchased York.

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Maybe we can't please all the people all the time... but we keep trying!

In a recent nationwide survey, you well is at the hub of every- If you're among the 91% who customers of the investor -owned thing we do. seem to like the way we do things, electric companies were asked: That's why the men and women we assure you that we're going to "Is there anything about the elec- of the more than 300 investor - continue working -even harder tric service or your dealings with owned electric light and power to keep you happy with us. That's the electric company that has been companies work around the clock a promise. unsatisfactory in any way ?" The and around the calendar to keep And it's also the best way, we results: 91% indicated satisfac- your electric service dependable. believe, to put a smile on the face tion, while 9% said they were not That's why we are constantly of everyone we serve. completely satisfied or expressed building to make sure there will no opinion. always be plenty of electricity. And that's why we are always We have a mighty serious in- You've got good things going for you with service by terest in that kind of information looking for new ways to keep Investor -Owned Electric because, like any American busi- electric service your best house- Light and Power Companies* ness, our determination to serve hold bargain. 'Names of sponsoring companies available through this magazine

BROADCASTING, August 2, 1965 43 THE MEDIA More bad news for the groups

What FCC will favor in contests for new stations: local ownership that also manages and is without cross -ownership in other stations or other media

Select a group of men and women as one tentatively approved by the com- clear it is not binding itself to "deal who plan to work in the broadcasting mission in May (BROADCASTING, May with all cases at all times" as it has station for which they are seeking an 24), represents an effort to clarify and dealt with seemingly similar cases in the FCC authorization. Make sure they live provide consistency in the decision - past. Commission membership, as well in the community involved. Make making process in cooperative hearings. as commissioners' views, are subject to doubly sure that none of them owns It is also an effort to streamline hear- change, the statement noted. interests in other mass media, such as ings by ruling out irrelevant material. Dissents Despite these qualifying a large newspaper in the same commu- It stresses diversification of control remarks, the statement was criticized nity. of mass media, local ownership and in- by Commissioners Rosel H. Hyde and And, voila, an applicant has been tegration of management and owner- Robert T. Bartley who, in dissenting created that stands a good chance of ship. Program proposals are down- opinions, said the commission was at- winning the grant, even against an out - graded in importance, as is experience tempting to press all applicants into of- town group owner with a demon- and past broadcast record. the same mold and was limiting its strated record of good broadcasting, The commission acknowledged the room for discretion. And it was damned under a policy statement on compara- difficulty in establishing a clear order with faint praise by Commissioner Rob- tive hearings issued by the FCC last of priorities in decision making, de- ert E. Lee, in a concurring statement. week. claring that "various factors cannot be The statement, intended as a guide The statement, essentially the same assigned absolute values." It also made for hearing examiners and the review board, which reviews examiners' decisions, will apply to cases involving new applicants for the same facilities. Employes' views sought on new CBS building The statement noted that it does not deal with "the somewhat different problems in cases in which a new CBS Board Chairman William S. any and everything else, including raised" Paley and President Frank Stanton the washrooms ?" applicant is competing with a broad- and other corporate officers expect to Dr. Stanton noted that CBS was caster seeking renewal of license. be in the new CBS building in New "just about all moved in at 51W52, The policy will be used in deciding under York this week at 51 West 52d even though we are a long way from all new cases. Hearings already Street. Their move marks the va- being set. Pictures, plants, ashtrays, way will be governed by the policy cancy by CBS of all of its former floor directories, ground floor lobby "to the extent practicable," the state- headquarters space at 485 Madison desks, and a thousand and one ad- ment said. Cases already decided won't Avenue. The corporate suite of offi- justments are yet to come- includ- be reconsidered. two ces is on the 35th floor of 5IW52, ing completion of the 51/20 Club, The commission states objectives but Dr. Stanton and Mr. Paley will and getting someone to turn on the to be served by the hearing process - occupy temporary quarters on the clocks." (CBS said the 51/20 Club providing the public with the best 34th floor until regular offices are is a cafeteria -restaurant on the 20th practicable service and assuring a maxi- completed (CLOSED CIRCUIT, July 5). floor of the building. Clocks in the mum diversification of control of mass Dr. Stanton's plans to be in the new building, it was said, were es- media of communications. of new building were contained in pecially designed and created, and The commission feels diversity "Dear Joe" and "Dear Miss Jones" not all of them have been installed control of mass media "is always a letters sent last week to every 10th but they all will run off a master public good in a free society," par- employe of the more than 2,000 control, which has not been placed in ticularly when government licensing who work at the new building. operation.) limits access to use of the frequencies. Every person receiving the letter was Dr. Stanton prefaced his request Compatible Goals And since inde- asked to let Dr. Stanton know "ex- for comment, by noting: pendence and individuality of approach actly how things have worked out "In the firm belief that buildings "are elements of rendering good pro- for you and how you feel about are for people-certainly people gram service, the primary goals of good your quarters." make CBS what it is, not bricks and service and diversification of control Among the matters asked about: mortar -I would like to ask for are also fully compatible," the FCC said. "how you like working in the build- your help. Our new building means In concentration -of- control ques- ing, what things you would change a lot to Mr. Paley and me, and I want tions, the commission will consider the or add, what others say about the to make sure we know how you find extent of control of media, their loca- building, how you have found the it, for I am anxious to have you feel tion and size, their coverage and air conditioning, the lighting, and as good about it as we do." relationship to other media in the communities involved. The statement said that an owner's

44 BROADCASTING, August 2, 1965 ceKiiiptwki'igi

SHENANDOAH. IOWA

years of the best in service and entertainment for its audiences in a four state area.

EDWARD PETRY & CO.. INC.

BROADCASTING, August 2, 1965 45 AFL & NCAA FOOTBALL, FOUR COLLEGE BOWL GAMES / BASEBALL'S WORLD SERIES / WORLD SERIES OF GOLF, BING CROSBY NATIONAL PRO -AM We Draw the Line at Hopscotch We've nothing against hopscotch, actually. It's a fine, healthful game that keeps the tots off the streets (and on the sidewalks). But, if NBC Sports doesn't include hopscotch in its coverage, it's because we're much too busy bringing viewers the most important and most exciting sports attractions the world over. And, not incidentally, most of the events are broadcast in color. The policy of concentrating on the biggest and the best has earned NBC its position as the No. 1 sports network. And the decisive superiority of our sports coverage will be even more evident this coming season. In pro football, we'll be telecasting - for the first time -the weekly contests of the American Football League. In college stadiums NBC will be giving viewers NCAA football each Saturday and -at regular season's end -more Bowl games than any other network. The range of NBC Sports coverage is further exemplified by the exclusive telecasts of the World Series; the Bing Crosby National Pro -Am golf tourney; and the weekly NBC Sports in Action. As long as there are truly interesting and significant athletic events to televise, NBC Sports will continue to give our audiences the very best view of the very best. Until then, hopscotch will simply have to wait.

NBC SPORTS IN ACTION... NBC SPORTS Group owners seek research for case against FCC The Council for Television Devel- The FCC's concern with concen- McCoy, Storer Broadcasting; Fred- opment, a union of group station tration of ownership, he said, might erick Gilbert, Time-Life Broadcast- owners formed to combat FCC lim- be interpreted as a fear of undue ing, and T. Ballard Morton, WAVE itations on multiple ownership in consolidation of economic power or Inc. major markets, expects to hire inde- the concentration of programing out- The Council for Television Devel- pendent research organizations to lets and consequent control of public opment grew out of meetings of gather material in defense of its opinion. group broadcasters last January in position. Finances Not Discussed Research Miami and two weeks ago in Chicago The council's research committee. in this area is being considered by at which the FCC's stance on mul- under the chairmanship of Hathaway the committee, Mr. Watson said, tiple station ownership was discussed Watson of RKO General, met in but no research organizations have (BROADCASTING, July 26). New York last week to define the been contacted yet and no budget In a notice of inquiry and pro- areas in which research would be set for the project. Mr. Watson said posed rulemaking in June the com- directed. the question of how the research mission gave notice of its intention Mr. Watson indicated research would be financed had not even to hold common ownership of tele- projects had not been specifically been discussed. vision stations down to three prop- set but they might fall into two Present at the New York meeting erties in the top 50 markets. broad categories dealing with the were Dwight Martin, WDSU -TV New Mr. Watson said study areas for general question of whether multiple Orleans; Thomas J. Dougherty, research would be further refined ownership had reduced or intensified Metromedia stations; Wrede Peters - before submission to the members competition within the broadcasting meyer, Corinthian Broadcasting; D. of the research committee. A date industry. L. Provost, Hearst Corp.; John E. for the meeting was not set.

full -time participation in a station's The commission said it will designate will be adduced." operation is "of substantial importance." programing as an issue only where it Sharp Dissent Commissioner Hyde Such participation would provide a feels it "appropriate." Applicants them- scored the statement as a device for likelihood of "sensitivity" to a com- selves can request the addition of such pressing "applicants into a mold in order munity's programing needs and would an issue if they feel they can demon- to meet the commission's preconceived assure the "desirable" association of strate "significant differences" in pro- standards." He said this would deter legal responsibility and day -to-day per- gram plans. "perhaps better qualified applicants from formance, the statement said. "Past broadcast record" -which in- applying, preclude significant consider- It added that the value of the inte- cludes past ownership of and significant ation of material differences among ap- gration factor is increased if the par- participation in a broadcast station by plicants and result in automatic prefer- ticipating owners are local residents and an applicant -will be disregarded by the ence of applicants slavishly conforming have broadcasting experience. Partici- commission if "within the bounds of to the mold, and eventually force the pation in management by a local resi- average performance" the statement commission to decide on trivial differ- dent "indicates a likelihood of con- said. "Average future performance is ences among applicants...." tinuing knowledge of changing local expected." He said a better approach to the interests and needs," the statement said. However, the commission will be in- clarification of criteria is in the produc- Although according weight to experi- terested in records which are "either tion of better-written hearing -case deci- ence when connected with integration, unusually good or unusually poor." sions which would point out to the in- the commission said it will normally The commission, for instance, will con- dustry the matters given weight by Ole consider that element of minor signifi- sider past records which show "unusual commission. cance. The statement said emphasis attention to the public's needs and in- He also suggested that the commis- upon experience "could discourage terests," or "either a failure to meet the sion employ the procedural device of qualified newcomers to broadcasting." public's needs and interests or a signifi- "discovery," requiring the staff to make and it "generally confers only an initial cant failure to carry out representations a careful examination of each applicant advantage" on an applicant. Experience. made to the commission." before hearing orders are issued, to fer- it noted, can be acquired. Other Factors The statement also ret out issues which will cover all mean- Programing Minimized The com- said: ingful differences, rather than order mission downgraded programing plans Efficient use of frequency by the hearings on "boilerplate issues and pre- to the point of wiping them out as a proposed facility will be an important conceived conclusions." standard comparative issue. The state- consideration. Local vs. Experience Mr. Hyde was ment said the commission will not give Character qualifications will not be particularly critical of the criteria favor- decisional significance to program plans considered unless a specific issue on that ing local -owner applicants. "How can unless there are "substantial differences" point has been added. The aim is to we decide in advance and in a vacuum between competing applications on this avoid unduly prolonging the hearing that a specific broadcaster with a satis- point. as well as to bar "those situations where factory record in one community will "The importance of program service an applicant converts the hearing into be less likely to serve the broadcasting is obvious," the statement noted, but a search for his opponent's blemishes," needs of a second community than a added that precisely made program pro- no matter how remote in time and specific long -time resident of that sec- posals often have to be changed "not significance. ond community who doesn't have broad- only in details but in substance" after Petitions to add additional issues will cast experience?" an application is granted to meet be favorably considered only when "they Commissioner Bartley said the com- changing needs. demonstrate that significant evidence mission is attempting "the impossible"

48 (THE MEDIA) BROADCASTING, August 2, 1965 when it "prejudges the decisional fac- comment on it. CBS FOR THE QUAD- CITIES tors in future cases." He also said there The policy, adopted pending conclu- are so many varying circumstances in sion of a rulemaking, limits ownership each case that a factor in one may be in the top 50 markets to three stations, more important than the same factor in no more than two of them VHF's. The WHBF another. interim policy requires a hearing in "There's nothing static in radio but cases in which a group owner proposes STATIONS the noise," he said quoting himself on to acquire stations in excess of the pro- an earlier occasion. "If we are to en- posed limit, to determine whether the RADIO lit-TELEVISION courage the large and more effective use sale would be in the public interest. of radio in the public interest, we must The policy, adopted June 21, super- ARE avoid becoming static ourselves." sedes one issued Dec. 18, 1964, which Commissioner Lee said he concurred required a hearing in cases in which an THE QUAD- CITIES' "with considerable reluctance," disap- applicant sought a second VHF in the pointed that the commission didn't top 50 markets (BROADCASTING, Dec. examine alternative methods of select- 21, 1964). But the council said the pol- ing a winner from a group of applicants. icy creates additional hardships, in that The commissioner has often ex- ownership of UHF's in the top markets pressed unhappiness over the plight the is now affected. commission faces in having to choose The council said that in view of the among six or more applicants, many length of time hearings normally con - of whom are often of virtually equal sume-"at least 18 months" -the prac- quality. tical effect of the policy is to deny the "The real blow" in such situations "proscribed" licensees an opportunity STATIONS comes after the commission, at the end to acquire stations in the top markets. of a long, frustrating and tortuous de- In addition, the council said, the pol- m cisional process, makes a grant, he said. icy "places certain multiple owners in a when winner the ILLINOIS-IOWA'S the sells station to caste of untouchables insofar as pro- someone who could not have prevailed spective sellers and the public are con- over the other applicants in a compara- cerned [and] places a cloud on multiple tive hearing. ownership and the values and virtues of There may be no better selection multiple owned stations." process, he said. And if this is so: "It The council said the commission acted seems like a `helluva way a to run without knowledge as to whether the railroad,' and I hope these few com- policy would achieve the goals of avoid- ments may inspire the to commission ing undue concentration of economic find that better system, even if it re- control, and stimulating diversity of quires changes in the Communications Act." program and service viewpoints. The council said that multiple owners MARKET are entitled to an opportunity to prove that conditions of the middle 1960's do TV groups not require commission action to "ostra- cize multiple owners from any of the top ow. 50 markets ..." NL 2 , .,C,,a start offensive The council consists of owners of a .1, more than 100 VHF and UHF stations, Seek postponement of some of which are not group -owned and some of which do not own stations in ONLY FCC policy on top -50 the top 50 markets. The licensees it C%%%0 represents are Bonneville International aRa r market station sales Corp., Capital Cities Broadcasting Corp., Chris -Craft Industries Inc., Cor- leadership plus strong local pro- inthian Stations, Cowles Magazines and CBS gramming combine to keep WHBF Radio T1:e Council for Television Develop- Broadcasting Inc., Crosley Broadcasting and Television audience's coming back ment, organized two weeks ago to fight Corp., Cox Broadcasting, Houston Post the FCC's restrictions on TV group Co., Jefferson Standard Life Insurance to the Quad- Cities' Favorites! Check owners in major markets (BROADCAST- Co., Kaiser Broadcasting Corp., KDAL ARB, NSI and Pulse, then see Avery- ING, July 26), made its first move last Inc., Metromedia Inc., Metropolitan Knodel; in Minneapolis see Harry Hyett. week. It asked the commission to re- Television Co., Midwest Television Inc., scind or postpone indefinitely its interim Newhouse Broadcasting Corp. policy virtually barring the sale of tele- Also, Norton Stations, RKO General vision stations in the top 50 markets to Inc., Royal Street Corp., Roywood HOTTEST IN THE QUAD - CITIES groups with stations in those markets. Corp., Sarkes Tarzian Inc., Scripps - The council said there is no urgent Howard Broadcasting Co., Storer Broad- need for the policy which, it said, could casting Co., Taft Broadcasting Co., have a "substantial and irreparable" ef- Hearst Corp., Steinman Stations, Outlet FI fect on group owners by denying them Co., Time -Life Broadcast Inc., Triangle 0F the opportunity to buy and sell stations Publications Inc., Washington Post Co., STATIONS in the major markets. The council noted WGN Inc., WKY Television Systems Inc., that the policy was adopted without af- Wometco Enterprises Inc., WPIx Inc. RADIO & TELEVISION fording broadcasters an opportunity to and WTAR Radio -TV Corp.

BROADCASTING, August 2, 1965 49 Two poles of opinion on CATV

AMST and NBC comments show how broadcasters are divided over the degree of federal control they think the wire systems ought to get

Among the welter of comments re- nais, and to make it applicable to all chised or proposed within the contours ceived by the FCC last week on its CATV's begun or expanded since the of an existing VHF station or an actual proposal to regulate community antenna commission adopted its rules for micro- or potential UHF. Nearly 1.9 million television systems, those filed by the As- wave -fed CATV's on April 23 (BROAD- homes are involved. sociation of Maximum Service Telecast- CASTING, April 26). The report doesn't show actual sub- ers and NBC represented strikingly The interim procedures, which were scribers, but it shows, for example, that contrasting views. adopted pending conclusion of rulemak- in Bakersfield, Calif., where three UHF's AMST, following the hard line it has ing proposing additional CATV regula- are on the air, more than two- thirds of taken since the first policy statement of tions, ban the importation of a station's the households within the service areas its board on the matter in February, signal into a major market, unless a of the stations are in places where supported the commission's view that it showing can be made that the service CATV franchises have been granted. has jurisdiction under existing statutes won't hurt the development of inde- However, CATV service thus far is to regulate all CATV's -those that do pendent UHF television. furnished in only three incorporated not use microwaves as well as those Expanded Rule AMST said that the areas in the stations' service area. that do. rule should not be confined to independ- The study also shows that 44% of It also applauded the rules and pro- ent UHF's; and that, with limited excep- potential audience of UHF stations in posals laid down by the commission. tions, it should apply to all markets, not Utica, N. Y., lives in places "fran- But it urged the commission to do more just major ones, where CATV presents chised" to CATV systems. It says that in the way of regulation, to do it better, a threat to UHF development. one -third of the Rochester, N. Y., and to do it faster. It said speed is AMST, which represents 160 com- households within the areas of potential essential to protect UHF stations, actual mercial and educational stations operat- UHF's are in places served by CATV's. dr proposed, from damaging if not fatal ing at maximum power, largely in major Speed Needed AMST said that the CATV competition. The AMST filing markets, has been unable to present a cautious approach the commission has represented a major effort, running to united front in the matter, since many taken to implement the rules it adopted 85 pages, plus 34 pages of appendices. of its members are in CATV. in April should be abandoned. AMST NBC, on the other hand, argued that Eight AMST member -companies, rep- said the rules should be tightened up the commission lacks jurisdiction over resenting 31 stations, told the commis- and applied to all existing and proposed nonmicrowave CATV's but should seek sion in April they opposed strong CATV's on the effective date of the or- the authority it needs from Congress. government regulation of CATV der adopting them, with only "a brief CBS took the same position in an earlier (BROADCASTING, April 12). However, transition period" for those systems that filing (BROADCASTING, July 26). only one of the dissidents, Triangle make a showing of need. NBC's Solution But rather than Publications Inc.. filed comments with As adopted by the commission. the establish an elaborate system of rules the commission last week (see page 54). rules require microwave- served CATV's and regulations to fit CATV's into the The AMST position was largely sup- to carry the signals of local stations and free television system, NBC favors, in ported last week in a separate filing by to afford them 15-day before -and -after the main, requiring CATV's to obtain 12 television stations, eight of which are nonduplication protection. The rules are the consent of the stations whose pro- AMST members but all of which were to be applied according to criteria based graming they pick up and relay. represented by Ernest W. Jennes and on the assumption that a CATV owes The network said the stations would Glen O. Robinson, of Covington & Bur- its primary duty to stations closest to it. be required to obtain the agreement of ling, the Washington law firm that also The association suggested modifica- their program suppliers, networks, film represents AMST. The stations were tions to: distributors, syndicators. And this would KHOU -TV Houston; KOTV Tulsa, Okla.; Require CATV's to carry a sta- place CATV's on an equal footing "with KXTV Sacramento, Calif.; WANE -TV Fort tion's program on the station's channel. translators and boosters, and would in- Wayne, WFIE -TV Evansville, WISH -Tv Establish standards to control a tegrate CATV into the television pro- Indianapolis, all Indiana; WAVE -TV CATV's selection as to which of two gram distribution system," the network Louisville, Ky.; WFRV Green Bay, Wis.; stations, equally entitled to protection, said. W.IxT Jacksonville, Fla.; WMT-TV Cedar shall be carried on the cable when chan- The network also recommended sev- Rapids, Iowa; WNOK -TV Columbia, S. C., nel capacity is limited. (Present rules eral other proposals which, with the and WTOP -TV Washington. allow the CATV some discretion.) consent requirement, would eliminate AMST buttressed its proposals with Prohibit a limited -channel system "unnecessary government intrusion and data from new economic studies pur- from excluding a nearby station, dupli- regulation." porting to show the potential impact of cated by another on the system, in order AMST urged the commission to tight- CATV on UHF development in 11 to pick up a distant independent station. en up its carriage and nonduplication cities. Require CATV's to afford carriage rules and to make them effective for all The studies, made by Economic As- and nonduplication protection to satel- systems. It also asked the commission to sociates Inc., of Washington, show that lite stations, and carriage protection to broaden its interim policy relating to in the 11 cities there are some 230 translators. the importation of distant television sig- places where a CATV is either fran- Provide nonduplication protection

50 (THE MEDIA) BROADCASTING, August 2, 1965 for stations regardless of whether they the network said, would solve such Economic Forces Thus a station are carried on the cable. Some stations issues as leapfrogging. would have the same protection against may not be entitled, through channel The network gave this example. A duplication by CATV's as it has against limitations, to carriage. New York station might obtain rights to duplication by another broadcast sta- Eliminate exceptions to nondupli- the widespread distribution, including tion, the network said. It added: "The cation regulations which would deny CATV distribution, of a New York economic forces which are at work in some stations of all nonduplication pro- baseball team's games. But the games the present system of distribution of tection, even against more distant sta- would be seen on CATV systems in network programs would be extended to tions. Philadelphia or other distant cities only CATV systems." Apply nonduplication provisions to if the additional revenues from that dis- The network also suggested other educational stations, and make no ex- tribution provided a rights fee accept- regulatory proposals, for which the com- ceptions for color transmissions. able to the baseball club. mission should seek congressional au- would Another Route NBC feels that The consent requirement, the network thority, that contain CATV as a supplemental many of the problems raised by AMST added, would eliminate the need for the service. CATV's should could be solved if CATV's were, like commission's "complex and hard- to -ad- be required to carry all the programs of broadcast stations, required to obtain minister rules against" CATV duplica- the local television stations, the permission of originating stations tion of a local station's network pro- broadcast at the station's request or with their consent. before grams. retransmitting their television CATV's should limited programs. NBC said a network, whose consent be to the would be required before a CATV could distribution of free signals of broadcast The requirement of a station's con- transmit the network programs of an stations, without alteration or addition, said, sent, the network would impose affiliate, would not give its permission to prevent them from using the audience on the station a duty to obtain agree- if carriage by the CATV would dupli- created by free television programing as ment of its program suppliers to CATV cate the programs of a second affiliate the base for a pay -TV system. distribution. But this would be con- in another market. NBC said the net- All signals should be carried by sistent with "public policy to protect work would withhold its consent for the CATV's without material degradation property rights," which underlies Sec- same reasons it does not affiliate with and where practicable on the channel tion 325 (a) of the Communications another station in the same community on which the originating station is trans- Act. And the economics of the situation, or area. mitting.

CATV penetration as analyzed by AMST

The comment filed by the Associa- account for 85 million. In the 45 rated places in the metropolitian tion of Maximum Service Telecasters UHF cities with such activity, there areas involved, there are 224 with with the FCC last week contained are 68 cities with operating systems, operating CATV's, 266 with CATV's an analysis of community antenna 67 with systems franchised, and franchised, but not operating, and television penetration, prepared by 93 with applications proposed or 386 with CATV applications pro- Economic Associates Inc., Washing- pending. Counting all the incorpo- posed or pending. ton. The analysis, based on the premise that CATV penetration must be considered in terms of potential. Table 1C. Selected TV communities and degree of CATV penetration, as of July 8, 1965 rather than actual subscribers, is (percent of households) concerned with 11 areas "believed Within VHF contours Within UHF contours to be centers of considerable CATV Grade A Grade B "A" + "B" Grade A Grade B "A" + "B" 'activity.' Bakersfield, Calif. The findings regarding three of Broadcast TV coverage 100 100 100 those cities, in terms of the percent- Places with: within reach of Operating CATV's 2 1 age of households CATV's franchised, not CATV's which are operating, or for yet operating 91 62 which franchises have been applied, CATV franchise applications are reprinted below. The data show pending or proposed 4 6 4 the percentage of households in in- Unduplicated total 97 6 67 corporated "places" within the Grade Rochester, N. Y. A and Grade B contours of the city's Broadcast TV coverage 100 100 100 100 100 100 Places with: VHF and UHF stations. Operating CATV's 39 3 32 39 4 32 In addition to the analysis of the CATV's franchised, not CATV situations in the 11 markets, yet operating 2 2 2 2 the economic report provides a sum- CAN franchise applications pending or proposed I 24 6 1 7 2 all communities in mary look at Unduplicated total 42 27 40 42 11 36 which a UHF station has been licensed or applied for. It shows 237 Utica, N. Y. Broadcast TV coverage 100 100 100 100 100 100 commercial UHF's and 93 educa- Places with: tional stations either operating or Operating CATV's 50 1 26 36 29 pending in areas with a total popu- CATV's franchised, not lation of over 112 million. The cities yet operating 25 6 16 7 47 15 CATV franchise applications and metropolitan areas with CATV pending or proposed 1 1 1 1 activity (including proposed systems) Unduplicated total 76 7 43 44 47 45

BROADCASTING, August 2, 1965 51 manufacturers. ers, CATV operators, franchise appli- Opinions split Those supporting the proposed rule - cants and CATV equipment suppliers. making said the FCC has all the juris- The FCC's proposed rules would diction it needs in the Communications make all CATV's give 15 -day before - on CATV rules Act. The opponents to the plan main- and -after protection to programs car- tained that the commission is out of ried by local stations and would require line, that a congressional mandate is the systems to carry local stations. Nobody stirs from original needed before any regulation can be Pro- Control NAB said the Com- effected. But when the count was in, munications Act not only gives the FCC position in new comments the FCC proposal had more support the authority to regulate CATV but than opposition. also requires it to use the authority "to on controls FCC proposes The National Association of Broad- make the best use of CATV service in casters said the FCC has the authority order to make CATV an integral part of to regulate CATV systems and that it an effective regulatory scheme with the Conflicting forces dug in a little deep- should do so immediately. A tougher purpose of providing 'a fair, efficient er last week as more than a score of line was offered by the Association of and equitable distribution of radio serv- comments were filed on the FCC's pro- Maximum Service Telecasters (see page ice' in the public interest, convenience posal to regulate all community anten- 50). and necessity." na television systems. Broadcasters who Speaking for CATV interests, the Na- The Sixth Report and Order, estab- favored the action found support from tional Community Television Associa- lishing a television allocations table, several farm organizations, three labor tion said the FCC does not have the NAB said, could be nullified by uncon- groups and an educational TV associa- power to regulate nonmicrowave trolled CATV growth. CATV, the as- tion. The CATVers, who without ex- CATV's, should wait for congressional sociation charged, has a "direct and ception opposed the proposal, had the guidelines and should immediately con- substantial" effect on broadcasting. "It backing of some broadcasters with clude the proposed rulemaking. This is no casual fringe relationship, but a CATV interests and CATV equipment line was followed by several broadcast- dynamic force which has the potential

Staggers sees busy life as Commerce head

Representative Harley O. Staggers mittee, he also heads the Subcom- (D- W.Va.) says he plans "no radical mittee on Census and Statistics of the changes" in the House Commerce Committee on Post Office and Civil Committee when he takes over as Service. chairman, and take over he will as William, Goldwater Man He soon as Representative Oren Harris succeeds to the chair through an (D -Ark.) leaves to assume the dis- interesting twist of fate. Mr. Harris trict judgeship for which the Presi- was reportedly offered the same dent nominated him last week. judgeship three years ago by Presi- Mr. Staggers contemplates the dent Kennedy. At that time, he de- future with a smile, but also with clined gracefully. Had he accepted, the sober realization that his life Representative John Bell Williams will be busier as steward of a House (D- Miss.), then ranking Democrat committee with jurisdiction over on the committee, would have moved most American business, including up. However, Mr. Williams sup- the broadcasting industry. ported GOP candidate Barry Gold- Friends in the House know him water in the last presidential election, as a liberal, generally inclined to and for that action was stripped of support the regulatory agencies. his seniority by the Democratic However, his experience as chair- caucus. This left Harley Staggers in Rep. Staggers man of the the number two position. Commerce Subcommittee Contemplates future with a smile on Transportation and Aeronautics Mr. Staggers was born Aug. 3, leaves him comparatively unfamiliar fore close to Washington. He takes 1907, in Keyser and educated at with problems of the communica- advantage of this fact by spending Emory and Henry College. He tions industry, so the burden of weekends there and making frequent taught and coached high school such legislation will probably fall trips home to speak at various civic sports for two years, then moved to on Walter Rogers (D- Tex.), chair- functions. head coach of Potomac State College man of the Subcommittee on Com- Mr. Staggers expects to maintain in Keyser. He served as Mineral munications and Power, a strict the same pace as his hard -working county sheriff from 1937 -41, and constructionist where regulatory predecessor, although he doesn't is active in many men's service and statutes are concerned, and regarded want to sacrifice his close contact fraternal organizations. He married a friend to the broadcaster. with his district. To that end, he Mary V. Casey, of Keyser, and is Home for Weekends The chair- doesn't plan to be available for the father of six children. His con- man- apparent hails from Keyser, speeches outside of West Virginia, gressional experience began with W. Va., and represents the second and says he's already had to turn election to the 81st Congress in district, which is most of the north- down many invitations. 1948, and he has been returned to eastern half of the state and there- Besides his Commerce subcom- office in each election since.

52 (THE MEDIA) BROADCASTING, August 2, 1965 of frustrating, if not nullifying, a valid not have the power to enforce without did not understand why the commission regulatory scheme carefully developed express congressional legislation and had seemingly brushed off any CATV in the public interest." said the commission "has not had an effect on ETV. NAB said a station that has not in- adequate fact -finding inquiry into non - EEN said CATV's which could bring stalled color equipment should not be microwave-served CATV systems since in educational stations from distant mar- guaranteed protection of its programs 1959. "Therefore," NCTA said, "this kets could seriously harm existing sta- if a CATV carries the same programs conclusion is not based upon facts and tions and be highly detrimental to put- in color from another station. This constitutes a prejudgment of the issues." ting new ETV's on the air. "Funds ought to be an exception to the rule, The NCTA said the FCC had ig- contributed directly from ETV subscrib- NAB added, because there is no reason nored the report of its own consultant, ers," EEN said, "will diminish sub- to penalize viewers if the local station Dr. Martin Seiden. This report, the stantially since the principal incentive is not prepared to offer comparable NCTA said, "does not support the con- of subscribers to support the local sta- service. clusion ... that serious, adverse, eco- tion will disappear if a significant por- Regarding broadcasters' property nomic impact exists.... In fact, in the tion of the same programs are made rights, NAB said Section 325 of the only three cases involving a claim of ad- available by CATV's importation of Communications Act "clearly spelled verse economic impact which have gone the signals of outside educational sta- out ... the congressional intent to pre- through the hearing process at the corn - tions." EEN also questioned whether serve" these rights. And since the FCC mission, the hearing examiner has ruled Congress would continue its grant -in- has the authority to regulate CATV's, that there was no proof of adverse eco- aid program if CATV "is allowed to cable systems should also be governed nomic impact." undermine the foundations of local edu- pro- by this regulation. Section 325 NCTA said if the FCC's rules be- cational service through program dupli- hibits one station from rebroadcasting come effective and are "upheld by the cation by distant stations." it's per- another's programs without courts" a transition period should be The educational group said the FCC's mission. permitted before the carriage provisions basic policies about nonduplication pro- charged Anti -Control The NCTA are put into effect. In addition, the as- tection priorities can apply to ETV's, with proposing rules it does but added that the FCC sociation asked that carriage and non - the "widely varying lo- duplication provisions be waived for cal schedules" means the educational low -band systems that carry five or stations need longer periods of protec- fewer channels. These limited -channel tion." Adequate safeguards" against systems, NCTA added, "would have duplication, EEN said, could be pro- great difficulty and might find it im- vided by a 30 -week nonduplication pe- possible to comply with the proposed riod-15 weeks before and 15 weeks rules." after local broadcast. And even this, Harris Chairman Nine Years EEN added, "would not com- Protection or carriage of provide Oren Harris, 61, won his seat in educational plete protection in all cases." stations not be required, NCTA 1940 and rose to chairman of the should The U View D. H. Overmyer Inc., said, because such stations "should wel- Commerce Committee in the 85th permittee or applicant for seven UHF's. come any medium which makes it Congress, nine years ago. The pos- supported the FCC position and directed sible" for the public to receive Special Subcommittee on Investiga- their most of its comments to protection of signals. tions, which he also chairs, conducted UHF operations from CATV. "A very the probes of quiz show rigging, NCTA contended that translators substantial risk exists," Overmyer said, payola, and the ratings industry. He should be subject to the same regula- "that CATV expansion into the very has introduced many bills affecting tions as CATV's and should not be giv- areas where UHF may catch hold may, the broadcasting industry; currently en protection in carriage or nonduplica- if unchecked, give UHF a blow from has two pending on community an- tion. In addition, NCTA said, the FCC which it will never recover and thereby tenna television and transmission of shouldn't adopt a rule prohibiting ex- frustrate national policy." boxing matches. tension of a station's signal beyond its Midwest Television Inc. (KFMB -TV Speculation that he would be of- Grade B contour into "larger cities San Diego; wcIA[TV] Champaign and fered the judgeship, for the eastern with burgeoning UHF independent sta- wMBO -TV Peoria, both Illinois) sup- and western districts of Arkansas, tions." Such a rule, the association ported the commission, but said the arose several weeks ago with reports noted, would virtually prohibit provid- duplication protection should be modi- from Little Rock that he was being ing CATV service in such communities, fied in the case of syndicated or feature investigated by the FBI, customary and would be unfair unless there was a films so that the station entitled to non - preliminary to a presidential ap- "clear and compelling showing" that duplication has such rights "during the pointment. the system would threaten the develop- entire period the station ... has rights President Johnson announced the ment or maintenance of independent to the program," but not less than 15 nomination last Monday (July 26). UHF service. days before and after broadcast. Mr. Harris has had no comment, ETV View Unregulated CATV's Additional support for the rulemak- beyond saying he was honored by pose a danger to educational stations as ing came from the Rex Howell Stations the nomination, pending a Senate well as commercial stations, the Eastern (KREX -Tv Grand Junction, KREY -TV Judiciary Committee hearing on his Educational Network charged in its fil- Montrose and KREZ-TV Durango, all appointment. He enjoys the support ing. EEN called for immediate interim Colorado); may (Tv) Great Falls, of both Arkansas senators, and ap- procedures to "provide effective safe- Mont.; wTvY(Tv) Dothan, Ala.; Bonne- proval is considered virtually auto- guards" for ETV. The interim rules ville International Stations (KSL -Tv Salt matic. No date has been set for the would make the CATV show that its Lake City, KIRO -TV Seattle and KID-Tv hearing, but it is expected within a service would not "impair the devel- Idaho Falls); The Houston Post Co. week or two. Mr. Harris reportedly opment of existing or potential local (KPRC -TV Houston). Each maintained plans to serve until the end of this educational service" in the community. the commission now has the authority session, probably October or No- Supporting the FCC's authority to to regulate and additional legislation is vember, then resign from the House. regulate all CATV's, the EEN, which not necessary. has 17 licensee members in eight states Farm and rural organizations also and the District of Columbia, said it supported the proposed rulemaking. The

BROADCASTING, August 2, 1965 53 Why San Diego stations worry about CATV

To emphasize the "serious audi- station. Of the 300 nonsubscribers Diego station but only 48% of the ence fragmentation" that local tele- (150 in a CATV area and 150 out- subscribers watched a San Diego vision stations face when network side a CATV area) asked the same channel and 52% of the subscribers affiliates and independent stations are question, 108% and 94 %, respec- watched Los Angeles stations. Of imported into a market by communi- tively, named San Diego stations and the 52 %, 36% watched the inde- ty antenna television, Midwest Tele- 5% and 11% named Los Angeles pendents and 16% the network out- vision Inc. last week produced results outlets. lets. One Los Angeles independent of a subscriber -nonsubscriber survey Of the subscribers, 25% named a accounted for 20% of the viewers, taken in San Diego. It purported to Los Angeles independent station as beating two of the three San Diego show Los Angeles stations making the channel they used most; only 1% stations, which had 12% and 11% deep inroads in San Diego homes of and 2% of the nonsubscriber groups respectively. CATV subscribers. did so. Additionally, 56% of the sub- In the 9 -10 p.m. period, Sunday The survey taken for Midwest by scribers and 11% of the nonsub- through Wednesday, when all San Southwest Surveys, an independent scribers named at least one Los An- Diego programs were network shows research organization in San Diego, geles independent as one of the three duplicated by the affiliates in Los An- was conducted among 300 CATV stations used most. geles, the Los Angeles independents subscribers and 300 nonsubscribers The survey showed the percentage accounted for 16% of viewing time. in the San Diego area for seven days of CATV nonsubscribers and sub- The figures, Midwest said, show beginning June 23. scribers who named one of the San the "threat" that increased CATV ac- Midwest, licensee of KFMB -TV San Diego stations -all network affiliates tivity poses to the development of Diego; wc1A(TV) Champaign and -as one of the three stations used UHF service in San Diego. Two com- wMBD -TV Peoria, both Illinois, pre- most: mercial independent U's plan to go sented some of the findings in its fil- Non- Sub - on the air there, but unless "effective ing on the FCC's proposed rulemak- Station subscribers scribers action is taken by the commission," ing to regulate all CATV's (see story KFMB -TV 90% 44% Midwest added, "it is doubtful that beginning on page 52). KOGO -TV 89% 48% either of these authorized UHF sta- The question asked of the 600 XETV(TV) 77% 29% tions will go on the air, or if they do, viewers was: "Which channel do you that their operations will be viable." now use most ?" In some cases mul- During the 5 -6 p.m. period, Mon- The Midwest comments were pre- tiple answers were given and as a re- day through Friday, there is no dupli- pared by Ernest W. Jennes, of Cov- sult some percentages total more than cation of San Diego programing by ington & Burling, Washington law 100 %. the Los Angeles stations, making 10 firm that also represents the Associa- Of the 300 subscribers asked the different programs available to CATV tion of Maximum Service Telecasters question, 49% named a San Diego subscribers. During this period, 95% which advocates tight CATV con- channel; 55% named a Los Angeles of the nonsubscribers watched a San trol (see page 50).

American Farm Bureau, with member- sicians, International Brotherhood of blanket protection for a station and ship of more than 1.5 million, urged Electrical Workers, International Al- that the government should move in the FCC to implement its rulemaking liance of Theatrical Stage Employes and only after the station shows economic without delay. The National Grange, American Federation of Television & injury by a CATV. which has 800.000 members in 40 Radio Artists, in a joint filing, support- American Cable TV Inc., CATV op- states, said it is "alarmed that the free ed the commission's proposed rules and erating subsidiary of Ameco Inc., Phoe- broadcasting system is endangered by said they should be implemented im- nix, said it supports the NCTA com- new and ominous developments in mediately. However the labor organiza- ments and urged the commission to CATV." The grange said the commis- tions said the proposals "fall somewhat terminate the proposed rulemaking un- sion's action is wise and comes none short" since they apply only to com- til Congress acts. too soon. munities that actually have TV chan- Triangle Publications said without The Tri -State TV Translator Associa- nels allocated to them and to independ- congressional authority the commission tion, made up of 400 TV translator ent UHF stations. lacks the necessary jurisdiction to adopt clubs that serve 400,000 residents of Case for Congress Two manufac- rules or interim conditions. It called Montana, Idaho and Wyoming, urged turers of CATV equipment, Jerrold the interim rules "invalid and contrary the FCC to adopt its proposed rules and Electronics Corp. and Entron Inc., said to the public interest." maintained that a CATV is no less a re- the commission should drop the pro- Meredith Broadcasting Co. said it peater system than a translator and posed rule and hold off on any jurisdic- was opposed to the "unwarranted and should be licensed accordingly. tional assertion until Congress spells it unjustified extension" of FCC jurisdic- Mobile Video Tapes Inc., licensee of out. tion to include CATV. It also is op- KRVG -TV Weslaco, Tex., said the com- TV Cable Service of Abilene Inc., posed to any rules that would stipulate mission's inquiry should be broadened operators of a CATV system in Abilene, and control programs to be relayed by to include small two -VHF markets, such Tex., said that if the FCC assumes cable systems. Meredith added that as Weslaco- Harlingen, where CATV jurisdiction instead of waiting for con- while proposed legislation is pending in systems will deter a third network serv- gressional guidance, the "long existing Congress (HR 7715 introduced by Rep- ice on UHF and impair the VHF's and complex problems can only be an- resentative Oren Harris [D- Ark.]), the ability to meet local needs. swered on a case -by -case basis." TV FCC should not move in this area. The American Federation of Mu- Cable added that there should be no Smith & Pepper, Washington law

54 (THE MEDIAI BROADCASTING, August 2, 1965 Nobody ever calls

Lillian Aldrich.

Mention television ratings to Lillian Aldrich and there's a good chance you will get the standard lament, "Nobody ever calls me." And although the Amer- ican Research Bureau does call hun- dreds of thousands of people every year, we don't call everybody. We don't have to. Fortunately. Effective sampling allows researchers to reliably and economically provide audience estimates on a large group of people using a relatively small group as a base. Though the size of this base is important, it's the way in which it is selected that counts so much.

So if we take a hard -nose, no -tears approach to Lillian's sad lament, just remember -we didn't invent sampling. We do, however, dedicate ourselves to making it work as effectively as possible for you.

AMERICAN A R B RESEARCH '_D BUREAU firm representing more than 150 CATV operations, said the proposed rulemaking is an attempt by the FCC "to reverse No ban on TV -CATV its own rulings by a generous interpreta- tion of the `definitions' section" of the Communications Act. The firm added that CATV had helped UHF and the FCC cannot blame UHF difficulties on cross -ownership CATV systems. The Journal Co. (wTMJ -TV), Mil- waukee called the commission's action Preliminary FCC decision cites possibility without congressional guidelines "ill - advised." It said it supports legislation of abuses and promises action if they do occur that would "properly" authorize the FCC to adopt CATV regulations. Telerama Inc., applicant for a CATV Broadcasters who in increasing num- dence of widespread abuses." The other franchise in Cleveland and holder of bers have been investing heavily in com- is the commission action in April adopt- and applicant for franchises in other munity antenna television were breath- ing rules to govern microwave -fed Ohio communities, said it opposes the ing easier last week, following an FCC CATV's and proposing rules for non- proposed action, particularly the FCC decision not to ban CATV -TV cross - microwave -fed systems (BROADCASTING, adopting any "broad or general pro- ownership. April 26). hibition" on CATV construction where The commission, by a 5 to 2 vote, The commission majority said the a UHF station may go on the air. Citing agreed that the danger of abuses exists proposed and adopted rules "appear to the Cleveland market as an example, in cross -ownership in the same market - be adequate to prevent discriminatory Telerama said co- located UHF's will but not to the extent to warrant "an use of a CATV system." And the com- benefit from a CATV system and the overall or across-the -board prohibition mission's general rules should be suffi- "only stations which are most likely to against cross- ownership." cient to insure "a technically efficient the "long - be affected" by the system are The decision. given in a First Report operation by any broadcaster." affiliated established existing network in the commission's 15- month -old in- Reserves Right to Act The majority VHF stations." cross -ownership, added it won't car- quiry into was "prelim- "foreclose the possibility" Representatives of the common inary and tentative," and "subject to of abuses in particular Telephone cases, and re- rier group-AT &T, General further consideration and modification." serves the right to inquire, if and the by hearing & Electronics Service Corp., And the commission said it reserves the necessary, into any allegation of abuse Associa- U. S. Independent Telephone right to act in specific cases of abuse. arising from cross-ownership. tion no position on the rulemak- -took But the action settles the matter for The order also acknowledged that ing as such, the effect of CATV's on the various CATV proceedings UHF's or interim protection of the U's. foreseeable future. by the corn- Chairman E. William Henry dissented mission have led commission majorities They were concerned, they said, with from the commission decision with a to conclude that "there is an element of making any rules directly applicable statement in which Commissioner Ken- unfairness in certain aspects" of the to the CATV's and keeping the com- neth A. joined. Henry competition with which CATV's con- mon carriers out of it. Cox Chairman expressed concern that cross-ownership front television stations. "Therefore," it of a TV station and CATV in the same added, "it seems appropriate to permit Is CATV common carrier? community would deny the public the this unfairness to be eliminated, in some benefits of competition. cases, at least, by the union of the eco- Court to get question Rule Was Considered The commis- nomic interests involved." sion had been considering issuing a pro- Chairman Henry said he and the The question of whether a commu- posed rulemaking to ban cross -ownership majority agree that CATV's and tele- nity antenna television system is a com- in certain markets. However, a majority vision stations in the same area are in mon carrier will be put before the three weeks ago lined up against that competition but that he differs in believ- U. S. court of appeals this week. Op- proposal, and in favor of the decision ing "there should be a strong presump- ponents to Rollins Inc.'s construction issued last week (CLOSED Ciacurr, July tion against common ownership in the of a CATV system in Wilmington, Del., 19). same area." were told by the FCC last week that a The commission majority was com- He said he would approve of common CATV system is not a common car- posed of Commissioners Rosel H. Hyde, ownership only to serve a specific public rier. The commission has taken the Robert E. Lee, Robert T. Bartley, James benefit, such as the development of a same position in the past. J. Wadsworth, and Lee Loevinger. Corn - new television station or the preserva- This position did not satisfy the Phil- missioner Loevinger reportedly pre- tion of a marginal existing one. adelphia Television Broadcasting Co., pared the first draft of the statement. Accordingly, he said, he would favor licensee of WPHL-TV Philadelphia; Tele- The majority pointed to a number of a rule banning cross -ownership in large vision Accessory Manufacturers Insti- possible abuses of cross- ownership -TV- communities and permitting it in smaller tute Inc.; Ralph Brinton, and JFD Elec- CATV operator might discriminate in markets. He would require conditions tronics Corp., who requested the FCC the treatment he accords other broad- permitting all local stations to partici- to order Rollins to halt construction of casters in the market, or he might ex- pate in the operation of the CATV, and the system. ploit the CATV at the expense of the he would oblige the cross -owner to pro- Counsel for one of the complain - television station to secure greater rev- vide translator service to fill out inade- tants said that a CATV operation should enue from the CATV, for which sub- quately served areas within his service be deemed a common carrier since it scribers pay a monthly fee. area. operates as a public utility. The com- But the commission cited two reasons The chairman said cross -ownership mission says CATV's are not common for not banning cross -ownership. One would dull the incentive of the licensee carriers for hire as described in the was the inquiry which, the order said, involved to improve his station's pro- Communications Act. "has not disclosed any substantial evi- graming and to increase its service

56 (THE MEDIA) BROADCASTING, August 2, 1965 range. He also said it would give the The disputed cost licensee a measure of concentration of control of media in the market and an of an AFTRA strike advantage over other stations there. Chairman Henry said that the ma- A statement of the Los Angeles local jority's "narrow concern with a hunt for of the American Federation of Televi- 'abuses' simply obscures our real goal, sion and Radio Artists that KPOL Los which is to promote effective competi- Angeles had lost $500,000 through the tion between media in any given com- cancellation of commercials since the munity." start of AFTRA's strike against the sta- "Even the most honest man cannot tion on April 2 was promptly labeled compete with himself," the chairman "ridiculous" by the KPOL management. said. "I am in favor of genuine com- Claude McCue, executive of the petition between TV and CATV." AFTRA local, in making public the union's estimate of KPOL's lost business on Thursday, July 29, said that the North Dakota PSC figure was arrived at by an economic survey "based upon actual card rates ponders CATV'S status of the spots involved ranging from single spot withdrawals to 26 -week John W. Soler, president of the North cancellations involving thousands of Wisc osi" Hew Dakota Broadcasting Co. (group owner) spots." referred to community antenna systems Fred Custer, general manager of YOU DON'T STOP TO KPOL, informed by BROADCASTING as "a parasite liv- of REFUEL!] ing off the blood the AFTRA statement, said "it's so far (vire wav of the broadcast- out of the ballpark that it's really ridic- ing industry" in ulous." He said that KPOL has not ana- testimony l a s t lyzed cancellations "down to the last Just place your tv ad week before the penny" and declined to estimate what Public Service they might be. but insisted that the Commission of AFTRA figure was "way out of line." on WKOW -tv Madison, North Dakota. He Mr. McCue gave credit for the com- was one of a half mercial cancellations to AFTRA's dis- and let 'ergo ! dozen witnesses tribution of leaflets stating "don't buy KPOL sponsor testifying before products" in front of Our microwave- inter- Mr, Baler PSC in a hearing Los Angeles stores where the products to determine are sold. And on the national level, connected WAOW -tv whether CATV should be labeled a AFTRA members are starting a cam- Wausau whips it out si- public utility and brought under state paign of letters to let KPOL advertisers utility regulation. know that the AFTRA members will multaneously. Your The hearing, held June 27 in Bis- not buy their products as long as they commercial barrels marck also heard continue to advertise KPOL. Mr. Boler express on through every ARB fears that CATV could grow into a sys- The strike against KPOL, which today tem of closed circuit TV outbidding (Aug. 2) enters its fifth month, has a county of Wisconsin's broadcasters for sports events and fur- more -than -local siginficance, AFTRA's huge central market nishing them to TV viewers for a fee. new national president, Tyler McVey, Also testifying in behalf of the pro- said on Tuesday (July 27). belt. Total advertising posal to place CATV under state regu- If KPOL should be successful in its mileage with just one latory control were Robert Pile, North- attempt to do away with the union shop buy! ern States Power Co. and David S. and replace the AFTRA pension and Hesketh, Montana - Dakota Utilities welfare plan with a private plan, other Corp. stations would inevitably try to do the Opposing state regulation were E. same in their communities, he stated. Stratford Smith, Washington, counsel The other major issue at KPOL is for the North Central Antenna TV As- automation, according to Mr. McCue. sociation; Robert K. Keating, Devils The KPOL management, he said, wants Lake, N. D., CATV operator, repre- to use tapes made by the program an- senting the North Dakota Community nouncers at times outside the regular Antenna TV Association, and Frank P. working hours of these staff employes Thompson, Rochester, Minn., CATV and on xPOL -TV as well as on the AM- operator. FM operation. AFTRA, on the other They argued that CATV is a private, hand, insists that the announcers should individually owned business, that it is get pay for use of their tapes. the Midwis market not a monopoly or a necessity. Mr. McCue admitted that AFTRA PSC Chairman Bruce Hagan an- had gone along with another Los nounced at the conclusion of the one- Angeles station, KGBS, when it intro- day hearing that the commission would duced automation a couple of years TONY MOE, Vice -Pres. & Gen. Mgr. consider the testimony and issue a rul- ago, but noted that KGBS is a daytime Ben Hovel, Gen. Sales Mgr. ing in a couple of months. station, which "in Los Angeles is a Joe Floyd, Senior Vice -Pres. "KPOL Besides the CATV in Devils Lake, the hardship case," whereas is a very Larry Bentson, Pres. only other operating cable system in the profitable station and doesn't need auto- state is in Jamestown. mation." National representative, ADAM YOUNG

BROADCASTING, August 2, 1965 57 still pending FCC approval (BROAD- WWDC sale to Crosley approved CASTING, May 31). WWDC is fulltime on 1260 kc with 5 kw. WWDC -FM is on 101.7 me with OK conditioned on waivers from brokers owning 1% or more 20 kw. WWDC was founded in 1941 and acquired in 1942 by the late Joseph of Avco stock; San Antonio purchase still before commission Katz and G. Bennett Larson. Mr. Katz later became full owner. The stations are now owned by the late Mr. Katz's The sale of WWDC -AM -FM Washing- and other firms in more than one -in ton, one of the capital's major inde- broadcast group which might place family, and are run by his son -law will be re- pendents, to Crosley Broadcasting Corp. broadcasters in violation of the FCC's Ben Strouse. Mr. Strouse was approved last week by the FCC. multiple ownership rules. tained in a management capacity, the application for FCC approval stated. Consideration is 35,000 shares of Avco This was taken to refer to the 3.5% preferred stock valued at in excess of Originally wwoc was on 1450 kc interest held in Avco by Merrill, Lynch, with 250 w fulltime. In 1950 it bought $3.5 million plus 5,000 shares of Avco & Smith, well as Pierce, Fenner as the the 5 kw, 1260 kc Washington facilities comon valued at $112,275,50. Avco is 3.84% held by Investors Diversified the parent of Crosley Broadcasting. from Cowles Broadcasting Co. for Services Inc., the 3.21% by Waddell & $300,000. The grant was made by five commis- Reed Inc., the 1.15% by Fidelity Man- The sale to Crosley was announced sioners, with Commissioner Robert T. agement & Research Co., and the 1.13% last May. Earlier it had been reported Bartley dissenting and calling for a by Keystone Co. of Boston, all accord- that ABC was negotiating to buy the hearing. Commissioner Rosel H. Hyde ing to latest information filed with the WWDC stations, with the asking price study was absent. FCC in its of overlapping owner- said to have been $5 million. The grant of the ownership transfer ships. was conditioned on Crosley securing Crosley is the licensee of wt.w and waivers of voting privileges by all bro- wt.WT(TV) Cincinnati, wtwc(Tv) Co- WHHL may lose its license kerage houses, mutual funds, etc. that lumbus and wt.wD(TV) Dayton, all may hold 1% or more interest in sev- Ohio, and wt.wt(Tv) Indianapolis. Avco The FCC last week directed WHHL eral publicly held broadcast properties. has joined with Meredith Publishing Co. Holly Hill, S. C., to give reasons why The commission has been imposing this (also a group broadcaster) in a joint its license should not be revoked. condition on recent assignments of ra- venture in the CATV field under the The commission charged that the dio and TV stations which are publicly name of Meredith -Avco Corp. Crosley licensee, Palmetto Communications held, pending the conclusion of its cur- is also buying WOAI -AM -TV San Antonio, Corp., submitted false ownership re- rent inquiry into holdings by investment Tex., for $12 million; this purchase is ports, failed to file financial reports and operated without a full -time engineer. The order gives the alternative of fine of $10,000 or less if the commission feels that the record does not war- "...it sounds good ut rant revocation. let's see what they say NBC Radio's Boston switch WcoP Boston, an independent station, will become an NBC Radio affiliate, at Blackburn" effective Sept. 1, replacing WEZE Bos- ton. WcoP, licensed to Plough Broad- The element of risk as well as opportunity casting Corp., is on 1 150 kc with 5 kw. is present in every transaction. Our reputation for reliability, knowledge of markets and Changing hands past sales and insight that comes from years of ANNOUNCED The following station sale was reported last week subject to experience will serve you well when you want FCC approval: the facts you need to do business. Consult Blackburn. WTGA Thomaston, Ga.: Sold by Syl- via D. Strickland, George M. Strickland Jr. and Leslie E. Gradick to Herbert E. Strickland, for $75,000. Mr. H. E. Strickland has 50% interest in wsuz Palatka, Fla. WTGA is 500 w daytimer BLACKBURN & Company, Inc. on 1590 kc. Broker: Blackburn & Co. RADIO TV CATV NEWSPAPER BROKERS APPROVED The following transfers of station interests were approved by the NEGOTIATIONS FINANCING APPRAISALS FCC last week (For other commission WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS activities see FOR THE RECORD, page

James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Seiph 77). Jack V. Harvey William B. Ryan John G. Williams G. Bennett Larson Joseph M. Sitrick Hub Jackson Mony Building Bank of America Bldg. WWDC -AM -FM Washington: Sold by RCA Building Eugene Carr 1655 Peachtree Rd. 9465 Wilshire Blvd. Ben 333 -9270 333 N. Michigan Ave. 873 -5626 274 -8151 Strouse and group to Crosley Broad- 346 -6460 casting Corp. in stock transaction whereby sellers will receive Avco stock

58 ITHE MEDIA) BROADCASTING, August 2, 1965 valued at over $3.5 million (see page Park Boulevard, Fort Lauderdale; while voted on. What followed was a tele- 58). plans to establish headquarters at the graphic- telephonic bombardment of KVET -AM -TV Austin, Tex.: Sold by William C. Sweet Building, 305 South broadcasters. Willard Deason, Jeanne F. Deason and Andrews Street, Fort Lauderdale, re- These home -town broadcasters then Charles F. Herring to Roy A. and Ann main subject to change. Rates and net- started their own long- distance barrage S. Butler, for $500,000. Mr. Butler has work affiliation have not been estab- on the delegates to the Detroit conven- business interests in Austin and vicinity. lished. tion. The result was a voice vote tabling the resolution. KVET is 1 kw fulltimer on 1300 kc while KVET -TV is assigned to channel 24 but is The tabled resolution was a watered - not yet on the air. Oakland proposal down version of Oakland's original proposal. The first draft would have re- dropped at cities meet quired licensees to serve notice on New TV stations mayors of all towns, villages and cities The mixture of 187 telegrams, more within its coverage area. The final As of July 29 there were 124 tele- than 100 telephone calls and an im- version called for the notice to be vision construction permits outstanding mense amount of work by broadcasters served only on the mayor of the city for stations not yet on the air. Of these all over the country, last week produced of license. 19 were commercial VHF's, 74 were a victory for broadcasting at the an- Several radio stations, originally li- commercial UHF's, 7 were educational nual meeting of the National League censed to Oakland, had moved across VHF's and 24 were educational UHF's. of Cities in Detroit. the bay to San Francisco in the past New TV station going on the air: Before the convention was a proposal 25 years and Oakland was reported as WLCY -TV Largo- Tampa, Fla., (ch. from Oakland, Calif., that would have feeling that radio and TV stations are In) WLCY -TV Inc., permittee, went on required broadcasters filing an appli- needed in a city for economic and prestige reasons. the air with program test July 7 with cation for a grant, modification, denial City officials were 316 kw visual and 50 kw aural using or revocation of a license to personally said to feel the proposed resolution would RCA transmitters and an RCA antenna serve a notice to the official of the in- have blocked any further moves. volved community. Oakland also was atop a 500 foot tower. Effective Sept. 1 asking "the prin- WLCY -TV will be an ABC -TV affiliate. the FCC to enforce Media reports ... Information received regarding plans ciple that a licensee discover and fulfill of other holders of CP's includes: the tastes. needs and desires of the EMP addition KMAU -TV Wailuku, community to which licensed." Hawaii, a booster station of KGMB -TV WBMG(TV) Birmingham, Ala., (ch. The National Association of Broad- Honolulu, has become an Extended 42) Birmingham Television Corp., per - casters got word of the proposed reso- Marketing Plan affiliate of CBS -TV. mittee, said last week that it plans to go lution just 48 hours before it was to be KMAU -TV, owned and operated by John on the air in September. The Birming- ham UHF facility, post office address Box 6146, is currently authorized to broadcast with 479 kw visual and 95.5 kw aural with a tower height of 346 feet above ground. WBMG is the third TV sta- WHY WE SPECIALIZE IN tion for the Birmingham market (other EXCLUSIVELY LISTED STATIONS: two are VHF) which ranks 36th in TELEVISION Magazine's top 50 markets. 1. It grants selectivity in the handling of saleable properties. (TELEVISION, March, 1965). Bill Du- bois, president and general manager of 2. It provides buyer insurance against entering into bidding con- Birmingham TV Corp., said that ac- tests with other purchasers. cording to April 27 figures compiled by 3. It insures complete station facts being made available, as required the National Electric Manufacturing by our listing agreement. Association of Birmingham there are 36,765 all channel sets in Birmingham -I-. It guards against the possibility of an owner changing his mind market homes. Mr. Dubois added that about selling. the number of all- channel sets should Whether buying selling can move both quickly increase to 50,000 or 20% or -you and penetration with by the Hamilton- by September. The broadcasting execu- confidence utilizing services of Landis & Associates, Inc. tive further added that after WBMG has been on the air two years the number should reach 210,000 or 84% penetration. The permittee said that at on -air date WBMG will have network, tape, film and slide color equipment with hopes for at least one live color camera. WBMG will be represented nationally by National Television Sales Inc. and & ASSOCIATES, INC. southern rep will be James S. Ayers Co. John F. Hardesty. President NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES Fort Lauderdale, Fla., (ch. 39) Brow - ard Broadcasting Inc., permittee, pro- WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO poses to use RCA transmitters and 1737 Desales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St. antenna. No on -air date has been es- EXecutive 3-3456 DElaware 7.2764 Riverside 8-1175 EXbrook 2 -5671 tablished by the permittee. FCC granted RADIO TV CATV NEWSPAPERS Broward's construction permit on June 10 for 270 kw visual and 53.7 kw aural. ` ' ..ezi eti.. /lam Prevent address is 2800 East Oakland 4 1

BROADCASTING, August 2, 1965 59 S. Young Associates, Honolulu, con- wing. Barbourville, Ky.; WCNH Quincy FCC says no to tinues to be interconnected via off -the- and w000 De Land, both Florida; air pickup from KOMe -TV. WCOW -AM -FM Sparta, Wis.; WRCR Maplewood, Minn., and WVNO -FM KSHO -TV renewal Added life The FCC has granted Mansfield Ohio. Kwx Radio Inc., licensee of Km( St. Louis, permission to continue operating The misdeeds of the station's former until Sept. 30. It had earlier ordered Overlap rule waiver operators led the FCC last week to xwK to leave the air after July 31 deny a renewal of license for KSHO -TV (BROADCASTING, July 12 et seq.). The granted Maine station Las Vegas, which has been operated extension was granted, the commission by a receiver in bankruptcy since 1961. said, to give the review board more The FCC last week granted a waiver The action killed a series of trans- an interim operator of the time to pick of its overlap rules to wcsH -TV Port- fers that would have left the station 1380 kc facility. land, Me., in the face of a strong dis- in the control of a new owner, Arthur Noble gesture The FCC has acted sent by Chairman E. William Henry. Powell Williams, an executive of a to ease the burden placed on radio The Portland station had received food company. stations hit by recent floods and other permission in 1961 to move its trans- The receiver, Harry Wallerstein, had natural disasters by noting that in many mitter site and increase antenna height, proposed to assign the station's license cases where the damage is so extensive but was unable to accomplish the back to the original licensee, Television the licensee has to apply for a modifi- changes then due to problems regard- Co. of America as a preliminary to a cation of his license, it will "look with ing title to the new site. It subsequently transfer of Nevada Broadcasters Fund favor" on requests for waiver of the requested modification of its construc- Inc., which owns TCA, to Mr. Powell. filing fee. tion permit to specify another site, one The action is believed to be the first B con- Join MBS WMAX Grand Rapids, which would increase its grade one in which the commission denied re- tour to overlap that of WLBZ -TV Bangor, Mich., WAVI Dayton, Ohio, and WBSR newal of a television license in a con- Pensacola, Fla., have become Mutual Me., also owned by the Maine Radio tested case. However, the commission and Television Co. affiliates. WMAX on 1480 kc with 1 kw has revoked the construction permits of day, was affiliated with Mutual for six Chairman Henry said the station's two television permitees and denied a years until last February when it tempo- claim that after the changes "... its license to cover a CP in another TV rarily went independent. WBSR, previ- position in the Portland Market would case. ously an independent, is on 1450 kc be somewhat closer to parity of its Hearing Issues The applications two competitors" was not supported with 1 kw day and 250 w night. WAVI, were set for hearing on issues indicating formerly independent, is on 1210 kc either by the evidence submitted or by various violations by the licensee corpo- with 250 w day. the commission's financial records. ration involving late filings, failure to Therefore, he said, the commission's file reports, and unauthorized transfer action was either arbitrary, or, if prec- and goings of control of the station. Comings edential, an indication that the commis- The commission held that many of sion does not intend to follow its own on NAB's codes the violations could be the result "of duopoly rules. the most incredibly lax manner in Commissioners Bartley, Hyde and In the period, May 15 to June 15, 19 which the station was operated." But Loevinger formed the majority. Com- "outstanding and willful," the commis- stations were added to the rolls of the missioner Cox concurred with Mr. National Association of Broadcasters ra- sion concluded, was "the concealment" Henry's dissent, and Commissioner Lee of an ownership interest in Nevada dio code and 23 stations were with- abstained. drawn. In the same period, two TV Broadcasters by Kau Inc. This occurred stations (KCOY -TV Santa Maria, Calif., through the sale of 54% in the fund by two and KXGN -TV Glendive, Mont.) were Suspension of financial stockholders in 1960. withdrawn from the TV code roster and The commission noted that those no stations were added. responsibility rule asked stockholders in the licensee corporation Stations added: KFMK(FM) Houston: no longer are associated with it and that KGRT Las Cruces, N. M.; KODI Cody, Communications lawyers asked the nonrenewal would punish creditors, em- Wyo.; KWFS -AM -FM Eugene, Ore.: FCC last week to suspend its policy ployes and others who were "innocent" wata Centerville, Ala.; WCKM Winns- rule requiring applicants for radio or of wrong doing. boro, S. C.; WCON -FM Cornelia and TV stations to show they can build "While the consequences to innocent WGHC Clayton, both Georgia; WGLM and operate a full year. persons may be unfortunate," the com- (FM) Richmond, Ind.; WIDD Eliza - The policy was imposed through the mission said, "it is a fate common to bethton, WMTS -AM -FM Murfreesboro wrong route, the Federal Communica- many who associate themselves in and WPHC Waverly, all Tennessee; tions Bar Association said in a petition business enterprises with persons who WLMK Blountstown and WROD Daytona filed last week with the commission. A are lacking in the affirmative qualifi- Beach, both Florida; WLAP -AM -FM Lex- general policy should be the result cations necessary to be broadcast li- ington, Ky., and woxl(FM) Oxford, of a study or rule-making, it said, and censees." Ohio. asked that the FCC institute one. The station, which was acquired by Stations withdrawn: KADO Marshall, Instead, the FCBA petition went on, Nevada Broadcasters in 1959, had been Tex.; KALE Richland, Wash.; KBGN -AM- the commission expounded the policy in financial difficulties since at least FM Caldwell and KBRV Soda Springs, in a particular case that is set for hear- 1958. The licensee corporation filed both Idaho; KCOY Santa Maria, KNEZ ing and extended what was a standard a voluntary petition in bankruptcy in Lompoc, KRML Carmel and KVEC -AM- which was to apply to UHF applicants 1961, and has since been reorganized. FM San Luis Obispo, all California; only (BROADCASTING, July 12, 5, March The commission action was taken on KDVR (FM ) Sioux City, Iowa; KPCA 22). a 4 -1 vote. Commissioner Robert E. Marked Tree and KFDF Van Buren, both The FCBA petition was signed by J. Lee dissented, saying the commission Arkansas; KFDI Wichita, Kan.; KFNV Roger Wollenberg. president of the or- should permit the assignment and trans- Ferriday,_La.; KSDR Watertown, S. D.: ganization. fer.

60 (THE MEDIA) BROADCASTING, August 2, 1965 FINANCIAL REPORTS

284 of 507 possible stations (55.8% told stockholders last week. NAB reports on sample), and the radio figures on 1,264 For second quarter: of 3,842 possible stations (32.9% 1965 1964 radio -TV profits sample). Profit per share 1.16 Sales 120,306,213 101,698057 Prfit 7,051,344 4,448,341 In For first 1964 the typical TV station had Sonderling sells half: a profit margin of 18.1% and the typ- Profit per share $2.07 $1.43 ical radio station had one of 7.5 Sales 232,415,433 192,023,984 %. Profit 12,555,921 8,678,218 The figures are part of the financial $2.5 million in notes report of radio and TV stations released last week by the National Association Sonderling Broadcasting Corp., Long FC &B reports small Beach, Calif., has borrowed $2.5 mil- of Broadcasters. increase half For the typical TV station: total lion from institutional investors on for first broadcast revenue, $1,266,600; total promissory notes due July 1,1977. time sales, $1,365,700; total broadcast Proceeds from the venture will be Foote, Cone & Belding earnings for expense, $1,037,300; profits before used to purchase WOL -AM -FM Washing- the first six months of 1965 gained federal income tax, $229,300. ton, and to refund current bank loans. slightly over the last year's first hall For the typical radio station: total The Sonderling group also controls as gross billings grew by approximately $10 million. broadcast revenue, $121,100; total time WWRL New York; KDIA Oakland -San &B says billings at two sales, $121,600; total broadcast expense, Francisco; KFOX -AM -FM Long Beach, FC reduced foreign offices and in $112,000; profits before federal income Calif.; WDIA Memphis, and WOPA -AM- costs sustained tax, $9,100. FM Oak Park, Ill. establishing its Rapp & Collins mail order advertising division were the pri- The NAB questionnaire was sent to mary deterrents to higher earnings. all commercial radio and television Six months ended June 30: stations in the U. S. which were on Motorola has record half the 1965 1964 air for the entire 1964 calendar year, Earned per share $0.61 $0.60 Gross billings 107,903,000 97.709,000 excluding satellites, semisatellites and Motorola Inc., Chicago, has broken Operating income 16,168,000 14,212,000 stations in Alaska and U. S. territories. records for both the second quarter and Operating profit 2,608,000 2,588,000 Net income 1,343,000 1,283,000 The NAB TV figures were based on the first half of 1965. the company Shares outstanding 2.183,925 2,135,770

NEW 500 SERIES .. . World's Most Advanced Cartridge Tape

From the established leader in tape cartridge systems tions world -wide, now available at new low prices. -SPOTMASTER -comes today's most advanced 14 models match every programming need: re- units, the 500B series. Featuring all- modular, all - corder- playback and playback -only ... compact and solid -state design and your choice of 1, 2 or 3 auto- rack -mount ... monophonic and stereo. matic electronic cuing tones, the 500B continues Delayed Programming option permits instant dele- the SPOTMASTER tradition of superior quality at tion of objectionable material from live originations. sensible prices. Heavy duty construction throughout, with rugged hysteresis synchronous motors, top specs and Check these other SPOTMASTER features: performance. Meets or exceeds all existing and proposed NAB Lease /purchase option. Ironclad guarantee for standards. one full year. Separate record and reproduce heads. A -B moni- Write for complete information: toring. Biased cue recording. Zener.controlled power supply. BROADCAST ELECTRONICS, INC. Popular 500A series, today serving over 1,000 sta- 8800 Brookville Rd.,Silver Spring, Md. JU 8 -4983 ( 301) = BROADCASTING, August 2, 1965 61 Census lists income of agencies, reps, producers The Census Bureau through its lishers' representatives, motion pic- Radio, television and publishers' "Census of Business" has released fig- ture producers for television and for representatives are not listed sep- ures on receipts, number of employes recreation services other than motion arately, but are contained under one and number of firms in different pictures. general heading due to limited num- categories of selected services for Figures for the first two categories ber of establishments, the census 1963. Among these are advertising are broken down by region and state said. All information is contained in agencies, radio, television and pub- as well as the national figures. Census' BC -63 -SA I.

Advertising agencies Representatives Advertising agencies Representatives Establish- Establish- Establish- Establish- ments Receipts ments Receipts ments Receipts ments Receipts (add ODO) (add 000) (add 000) (add 000) Total 7,432 $5,822,357 1,486 $206,700 W. Va. 17 2,262 1 A Northeast 510 3,077,541 421 102,894 N. C. 64 16,496 12 884 Me. 10 1,510 2 A S. C. 21 5.860 5 315

N. H. 25 2,452 1 A Ga. 92 50,705 46 2,768 Vt. 7 783 2 A Fla. 266 43,785 55 1,015 Mass. 234 395,028 39 4,422 Ky. 40 11,073 7 65 R. I. 42 17,434 4 52 Tenn. 82 32,682 17 584 Conn. 144 26,181 8 300 Ala. 56 8,126 7 432 N. Y. 1.336 2,674,468 293 80,394 Miss. 14 2,755 4 104 N.J. 293 50,160 24 5,964 Ark. 37 4,195 2 12 Pa. 397 212,737 48 11,679 La. 51 12,851 7 307 Northcentral 1,923 A 418 A Okla. 70 14,643 11 897 Ohio 383 206,478 49 6,505 Tex. 376 103,399 69 2,871 Ind. 117 27,635 6 171 West 1,582 A 386 A III. 536 837,275 174 36,631 Mont. 9 708 0 0 Mich. 266 432,966 54 5,256 Idaho 12 2,001 2 A Wis. 139 54,619 14 574 Wyo. 7 131 2 12 Minn. 127 93,497 29 936 Colo. 99 20,829 14 A Iowa 66 13,448 14 2,157 N. M. 36 3,034 0 0 Mo. 193 147,687 53 3,214 Ariz. 73 10,960 10 151 N. D. 4 A 4 10 Utah 38 9,550 1 A S. D. 7 826 1 A Nev. 17 4,043 9 105 Neb. 53 15,845 12 753 Wash. 119 27,290 22 701 Kan. 32 5,026 8 532 Ore. 82 A 16 A South 1,391 379,828 261 18,047 Calif. 1,071 422,360 307 26,118 Del. 10 1,689 0 0 Alaska 2 A 0 0 Md. 96 30,094 6 2,442 Hawaii 17 8,281 3 17 D. C. 48 23,457 9 3,207 Va. 51 15,756 3 A (A denotes that figures for state are withheld to avoid disclosure.)

The Census report showed 36 ad- increase over the $4.4 billion for the from 1,542 agencies. vertising agencies with total receipts last Census of Business survey taken Figures do not include advertis- in excess of $25 million for 1963, in 1958. ing placed by American agencies in accounting for 57% of the $5.8 bil- Twelve percent of the total re- foreign (Puerto Rico and Canada lion in total receipts for all agencies ceipts was accounted for by the 47 included) countries but do include with payroll. (This figure does not agencies with total receipts between fees and sums paid for materials for include agencies with only one man.) $10 million and $25 million, and the services used in production of the The $5.8 billion figure was a 33% remaining 31% included receipts advertising.

1963 1958 1963 1958 Establish- Establish- Establish- Establish- ments Receipts ments Receipts ments Receipts ments Receipts (add 000) (add 000) (add 000) (add 000) Motion pictures Live show producers for TV 527 $270,602 428 $96,532 for radio -TV 300 102,203 557 * ** 78,385 * ** Film & tape TV (* "Tape" was omitted in 1958 listing.) distribution 167 229,140 129* 91,176* (* *Also includes entertainment groups operating in restaurants or Radio -TV night clubs.)

entertainers 5,627 81,452 7,444 ** 69,671 ** ( ** *Includes producers of night club or restaura nt acts.)

In other categories, the Census of Motion picture production for TV Entertainers on radio -TV except classical Business found regional totals Receipts for Establishments Receipts (add 000) motion picture production for TV; (add 000) film or tape distribution for TV; en- Northeast 1,857 $25,069 Northcentral tertainers on radio -TV except classi- Northeast 217 $85,079 1,528 11,388 South 1,116 Northcentral 34 8,471 14,288 cal performers, and for producers of West 1,126 30,707 live shows for radio -TV. South 14 A West 262 A Producers of live shows for radio -TV The tables also give comparative Northeast 155 data between 1958 and 1963 for the A Film or tape distributor for television Northcentral 34 $ 2,249 services. Northeast 75 $184,252 South 16 A 1963 West 95 Regionally, the figures for Northcentral 19 11,502 A give where clearer picture of most South 14 A (A denotes information withheld to avoid shows originate: West 59 A disclosure.)

62 (FINANCIAL REPORTS) BROADCASTING, August 2, 1965 PROGRAMING

tional television and daylight saving millions of dollars" have been spent, Do theatermen time." would be "rank injustice and breach of The theater committee, which has good faith." fought the pay -TV proposal since 1955, They said the "paucity of facts" in hate progress? said in the opposition it filed with the the theater owners' opposition indicates commission that pay television, estab- that their sole reason for requesting a lished on a nationwide basis, would hearing is for "the selfish competitive Zenith says they do, and kill free television (BROADCASTING, purpose" of delaying or blocking the July 19). advent of pay television. that's why they oppose Hartford Test The Zenith request Zenith and Teco said that the com- for a further rulemaking is based on mission's responsibility, under the Com- giving pay TV a chance data collected in a test conducted since munications Act, for encouraging new 1962 of Zenith's Phonevision pay -tele- uses of radio, requires it to "make certain that no one erects a fence around Zenith Radio Corp. and Teco Inc., vision system over RKO- General Inc.'s the development and use of new forms replied with scorn and wHCT(TV) Hartford, Conn., a UHF sarcasm last and methods of broadcast service by week to those opposing their request station. preventing their entry into free com- for an FCC rulemaking to The theater committee urged the establish petition with the old." a nationwide pay- television system commission to terminate the pay -tele- (BROADCASTING, March 15). ision proceeding without any further The Joint Committee Against Toll rulemaking-or, at most, to hold a TV, consisting largely of movie theater hearing to determine whether the results SAG begins to oil groups, which filed the opposition, was of the Hartford test indicate that a need depicted as an organization dedicated to for pay television exists. the suppression of competition. Zenith and Teco said last week that its strike machinery "In line with their historical devotion about half of the theater owners' op- to a free competitive enterprise system, position argument was devoted to the Whether the producers of theatrical exemplified by their attempts to sup- assertion that there is no demand motion pictures would find themselves press drive -in threaters, the theaters for subscription television and, there- faced with an actors strike this week now attempt to expand their devotion fore, pay TV will surely fail. The re- was a moot question late last week. Dai- to encompass subscription television," maining half, they added, was devoted ly negotiating sessions between represen- Zenith and Teco said. to the proposition that pay TV will tatives of the Screen Actors Guild and "This is also the same dynamic "destroy" television. the Association of Motion Picture and group," they added, "whose interest in Zenith and Teco said also that denial Television Producers had not resolved innovation and progress is so proof their request for a further rulemak- the differences between actors and pro- nounced that they denounced the advent ing to evaluate the facts obtained from ducers as of Thursday evening, but an- of talking pictures, color film. conven- the Hartford test, on which "many other session was scheduled for Friday

Governors want more research on vote reports

A committee on election laws and the cooperative attitude of broad- recognizes "the possible detriment communications media operations casters there would be no legislative to the voting process if even the vot- headed by Governor Richard J. remedies urged for the present, the ing behavior of small numbers is Hughes of New report of the Huges committee noted. influenced because of broadcast Jersey told the It also pointed out that research election results and predictions." national gov- studies were undertaken of the ef- The committee said it "feels ernors confer- fect of the early reports of predic- obliged to recommend to the broad- ence in Minne- tions on California voters who still casting industry that it continue to apolis Thurs- were going to the polls in the impose self- restraint in its broadcast- day that it still November election and that these ing policies." The report also con- is not satisfied studies have found no ill effect cluded that "while the present on the ques- (BROADCASTING, May 17). election laws appear suitable for tion of whether But the Hughes committee termed maintaining these national objectives, early radio -TV this evidence "sparse and uncertain." the protection of the voter demands reports of vot- Although commending the broadcast that these laws be reviewed as new ing trends have Gov. Hughes efforts as far as they have gone, evidence becomes available." an adverse ef- the committee held that "it is fair The committee also cited the "clear fect on the final election outcome. to say, however, that the present obligation" of the broadcasting indus- It said it wants more research. state of knowledge in this area still try to the American people and their The committee met with network is tentative and incomplete." political candidates "to guard against representatives a year ago to explore Calling for "rigorous research" unduly influencing voting behavior the problems of election reporting into the issue "by specially qualified by the broadcasts of early predictions and it was decided that because of organizations," the committee said it and results."

BROADCASTING, August 2, 1965 63 and, if that too ended without agree- costs. These costs are not to exceed ment, the chances were that a Saturday 10% for broadcast of these theatrical session would be held in an effort to N.Y. local sets record pictures on a U. S. TV network or 25% beat the deadline imposed by the expira- of all other sales to television includ- tion of the last SAG -AMPTP theatrical The New York local of the ing sydication. contract at midnight Saturday (July 31). American Federation of Tele- Employment of actors on films made If a new agreement was not reached vision and Radio Artists has re- for TV will not be affected by the out- by that time, it is probable that the SAG ported it collected for its mem- come of the negotiations for the theat- members are still at work this morning. bers the record sum of $5,562,- rical motion picture contract. The "It takes time to notify all our members 621 during the fiscal year ended agreement covering work on TV films of a strike" an SAG executive said, "and May 31. This was said to be went into effect July 1, 1964, and runs if it seems fruitless to continue our dis- almost $50,000 more than the through June 30, 1967, with SAG hav- cussions with the producers after the previous high for the period ing the option to extend it for another end of the contract, it would probably ended May 31, 1964. The local year. take several days for us to put our strike pointed out that these figures rep- machinery into effect." He noted that resent money collected for mem- if the negotiations show any signs of bers by the local and do not re- CBS's Yankees will progress toward satisfactory new con- flect total radio and TV earnings, tract terms, an extension of the contract since substantial additional sums leave WCBS for WHN would be inevitable. are paid directly to the per- The major issue between the produc- formers. ers and the actors is the SAG demand Play -by -play radio coverage of for an increase in the actors' share in CBS's baseball subsidiary, the New revenues from the sale of theatrical York Yankees, which has been carried motion pictures to television. theatrical picture, a SAG executive on CBS -owned wcas New York for the The contract in effect last week called said. last five years, will move to WHN New for payment to actors of 3.6% of the SAG is asking for 10% in perpetuity York in 1967. gross television sales price, which results of total world wide gross receipts from John C. Moler, president and general in most actors in a picture getting from the sale to television of movies made manager of win, and Dan Topping. $5 to $10 each when it is sold to TV for theaters after Jan. 31, 1966 (the president of the Yankees, announced and some receiving less than $1. This is date that part of the contract expires, the signing of a four-year contract last only about half the sum received by the although most of it ended last Satur- Friday (July 30). Mr. Moler called crafts unions from the TV sale of a day), after deduction of actual sales it "the largest single-station radio contract ever signed." The dollar value of the contract was not disclosed, but authorities indicated that it assured wiry a set income from the Yankees for each year of the four - This advertisement appears as a matter of record only. No public offering year term. Mr. Topping pointed out that is being made of these Notes. "our ball club controls its own radio and television package." Mr. Moler observed that, from the station's stand- point, "it was impossible to reject the economics of this new association." $2,500,000 Presumably the Yankees, as controller of the package, will work out its own sponsorship arrangements with advertisers, subject to clearance by Sonderling Broadcasting Corporation WHN. There was no mention of this in the announcement, however. The Yankees contract with WHN, a Promissory Notes due July 1, 1977 Storer station, does not start until 1967 because both sides have commitments extending through next year -the Yan- kees with WCBS, and WHN with the New York Mets. Both Mr. Topping and Mr. Moler spoke warmly of these associations. In a separate statement Ralph W. This financing has been arranged privately through the undersigned. Goshen, vice president and general manager of wcas, said the station had "enjoyed its cordial relationship with the Yankees" but that "new program concepts make it necessary to terminate the baseball broadcasts" after next year. BEAR, STEARNS h CO. Television coverage of the Yankees is carried by wrix(rv) New York, whose contract was recently extended for three more years. July 27, 1965. Ballantine Beer, Reynolds Tobacco and Tidewater Oil currently sponsor

64 (PROGRAMING) BROADCASTING, August 2, 1965 Yankees coverage on wcss and wPtx. Total broadcast rights, TV and radio, Screen Gems to sell have been valued at about $1.2 million New department at ABC a year. foreign series in U.S. The wf-mi contract, said to have been ABC -TV under discussion for about two years, has set up Inc. has a new is the first radio agreement entered a depart- Screen Gems formed by the Yankees since majority interest ment re- sales department which will syndicate in the club was acquired by CBS last sponsible throughout the U. S. TV film proper- fall. Wcss has been carrying the Yan- solely for ties produced outside of this country, kees under a five -year contract that was entertain- Lloyd Burns, vice president in charge later extended one year. ment spe- of international operations, announced cials be- last week. cause of the Mr. Burns said this is the first time "growing in the industry's history that such a de- impor- partment has been created. It is an out- ITT acquires tance" of growth of Screen Gems' move four this area of programing, Edgar J. years ago into the production and dis- Schenck, ABC vice president in tribution of programs abroad intended news service charge of TV network programing, primarily for overseas markets. announced last week. Screen Gems has been active in pro- Ownership of Press Wireless Inc. by Supervising this department will ducing programs in Germany, Canada, ITT World Communications Inc. was be David Sontag, who has been Australia, France and Japan, either approved by the FCC last week. appointed director of special pro- alone or in association with local pro- relations. He The international communications grams and talent ducers. Mr. Burns noted that in Canada, joined ABC -TV in January 1964 such programs as Pick a Letter, People carrier, which serves newspapers, TV as an executive producer. Earlier, in Conflict, The Pierre Berton Show, A and radio clients, is wholly owned of program- With . . ., by Time Inc., the New York Times he had been manager Visit Showdown, Line -em- CBS Films and a program Up, The James Beard Show and La (both with 36% ownership), and the ing for NBC. Est Overte have been produced. New York Herald- Tribune (with 28% ). executive for Cour Also Screen Gems has co- produced In- Consideration is the exchange of 6,520 tercontinent Express in Germany; shares of Press Wireless stock for 63,- Blackouts in France, and My Friends 700 shares of ITT stock valued at $3,- 392,000. Around the World and Voyage of the Fiji Warrior in Australia. Transfer of ownership was approved by the full commission (Commissioner Hill groups to have Rosei H. Hyde was absent) with the proviso that ITT will not discontinue copyright hearing Still running in Boise. any of the news services now offered without 20 -day notice to users to per- Renewed by KBOI -TV. and Senate Judiciary mit them to protest to the FCC. Other Both the House copyright have an- conditions require that ITT protect subcommittees on nounced plans to hold hearings Aug. existing employes, close the sale with- the bill, which, in 45 days. and maintain certain 4 and 5 on copyright com- records. among other things, would make munity antenna TV systems liable for Press Wireless, 1929 as founded in use of copyrighted program material. an international news radio carrier, was Witnesses before the Senate Judiciary until 1956 owned by the present three on Patents, Trademarks owners and Chicago Tribune, San Subcommittee will include representa- Francisco Chronicle, Chicago Daily and Copyrights of the of Congress Copy- News, Akron (Ohio) Beacon Journal, tives Library right Office, book and record publishers, Miami Herald and Knight Newspapers educational groups and Mr. Eugene Inc. In that year, the other newspapers Aleinikoff from National Educational relinquished their stock ownership in re- Television. The National Association turn real estate at the then for Hicksville, of Broadcasters, still] awaiting a chance N. Y., transmitter site. Press now op- to testify before the House committee. erates from a transmitter at Centereach, has not been scheduled. N. Y. The House Judiciary Subcommittee ITT World Communications is a Number Three has spent several weeks subsidiary of ITT which also owns on the problem of copyright revision American Cable & Radio Corp. and has heard from spokesmen for the television, community antenna television and recording industries (BROAD- CASTING, May 31 et seq). SYNDICATED COPY For Editorials & Featurettes Although two days are admittedly in- sufficient time for the complex prob- 220 Popeye cartoons -in color BRAVERMAN, SHAW & ASSOCIATES lem, Senate sources feel no action can 2344 Ocean Park Blvd. be taken on the bill this year anyway, Santa Monica, California and plan to take additional testimony 213-399-4830 KING FEATURES SYNDICATE next year. 235 E. 45th St., New York. MU 2 -5600

BROADCASTING, August 2, 1965 65 content," he said. "This is the subject on feel that a man is accountable for the The debate which there is major disagreement...." use he makes of this public facility... . Everyone wants better programs, he We are not required to relicense him; said. But should the government do any- in fact we cannot relicense him because rages on thing about this? he asked, then an- we could not say that it is in the pub- swered his own question: "No." lic interest to continue the service." Higher Pubic Interest "I think Cox and Loevinger have Cox's View Commissioner Cox said the commission is charged by Congress there's a public interest vastly more pro- found, vastly more pervasive, vastly another skirmish over with granting and renewing licenses in the public interest. "And since program- more important," Commissioner Loev- ing inger said, "than having a particular FCC program policy is in the interest of the public," he said, the commission cannot ignore it. broadcast ... and that is having a so- which kinds views and all "No one says we're going to exercise ciety in all of kinds of trash are in the public discus- Commissioners Lee Loevinger prior restraint and impose our ideas of FCC sion." and A. Cox have battled programing on the broadcaster," he Kenneth In another matter, Mr. Comstock countless and added. It's a matter of overall evalua- through FCC occasional restated the NAB's annoyance with the public tion. meetings on the question of FCC commission for issuing its policy state- authority over programing. Last night At one point, Mr. Laurent suggested ment on loudness before the association they continued their debate, on wrrc that Commissioner Loevinger may not was able to complete its tests on "loud- (TV) Washington. have been consistent with his past views ness," which were undertaken in coop- As always, Commissioner Loevinger when he supported a commission order eration with the commission (BROAD- was passionate in his view that the penalizing WLBT(TV) Jackson, Miss., CASTING, July 12). He also criticized the commission has no program- with a one -year license renewal largely business in commission statement as being studded ing. And, enually consistent with his because of discrimination against Neg- with subjective statements. past statements. in- roes in programing (BROADCASTING, Commissioner Cox But both commissioners indicated sisted that the commission must ex- May 24). they felt broadcasters are overreacting amine a broadcaster's overall program- Mr. Laurent recalled that the com- to the policy statement. Commissioner ing record to determine whether he is missioner had made a major speech de- Cox said the commission hopes broad- operating in the public interest. claring that the commission's inquiry casters, in light of the six guidelines in Paul B. Comstock, vice president for into religious programing violates the "do a better job" government relations the constitutional separation of church and the policy statement, for National of keeping commercials loudness with- Association of Broadcasters, and Law- state. Yet, Mr. Laurent added, the in tolerable limits. rence Laurent, radio -TV critic the order in the WLBT case requires the sta- for Commissioner Loevinger called the Washington Post, appeared with them tion to include Negro churches in a de- statement "more hortatory than manda- in a panel discussion of "The FCC and votional program it carries in which the Broadcaster." But the commission- appearances had been related exclusive- tory." One subject on which all panelists ers' intramural debate the ly among white churches. dominated agreed was that, far from dying, radio program. "We have authority to forbid discrim- is thriving and has a promising future. Commissioner Loevinger ination on racial grounds," said the Commis- Commissioner Loevinger, who makes no commission should limit itself to estab- sioner Loevinger said. secret of his private view that TV pro- lishing and policing technical standards Commissioner Cox shouldered his graming leaves much to be desired, ap- for broadcasting and for creating an way back into the debate with the ob- peared to be no more than half -joking economic structure that will "require servation that if a licensee "spews out when he said: "With a little work, they and permit" competition among broad- only his own venomous brand of per- can remove the picture from television, casters. sonal views" on the only broadcasting then it will be just as good as radio." "However I believe the role of gov- outlet in a community but observes all ernment is to be extremely restrained technical regulations, Commissioner Radio series sales .. . and circumspect with respect to program Loevinger would renew the license. "I The Reviewing Stand (Northwestern University) : Wool( Cleveland; KPRO Riverside, Calif., and KMA Shenandoah. Iowa. The Earl Nightingale Show (Night- ingale- Conant Corp.): WRAP Fort Worth -Dallas; Dime Savings Bank of Brooklyn and WTFM(FM) Lake Success. N. Y.; WELM Elmira, N. Y.; WDEA Ellsworth, Me.; WRAJ Anna. Ill.; KOKX Keokuk, Iowa; wcFV Clifton Forge, Va.: WTJS Jackson, Tenn.; WCRL Oneonta. Ala., and KRGI Grand Island, Neb. Now in 330 markets. The Joe Pyne Show (Hartwest Pro- ductions Inc.): WSPA Spartanburg and WOKE Charleston, both South Carolina. Special panel discussion, The FCC missioner Kenneth Cox; moderator Top of the Pops (Hartwest Produc- and the Broadcaster,' featured (left to Herb Brubaker; FCC Commissioner tions Inc.): KMBY Monterey, KJOY right): Paul Comstock, vice president Lee Loevinger, and TV critic of 'Wash- Stockton, KROY Sacramento, and KYOs for government relations, National As- ington Post,' Lawrence Laurent, on Merced, all California, and wBBQ Au- sociation of Broadcasters; FCC Com- WTTG(TV) Washington. gusta, Ga.

66 (PROGRAMING) BROADCASTING, August 2, 1965 Was a Prisoner of the Russians. surveys indicated the network's major public New trend: Beatlecasts Hartwest Productions affairs discussion programs were favoring Democrats over Republicans Inc. has announced that its Top of the by a ratio of four or five to one (BROAD- Pops will be programing exclusive in- CASTING, July 26). GOP TV tests terviews with the Beatles during their spokesmen say the situation has improved since forthcoming U. S. and Canadian tour she raised the issue. NBC to have five while (Aug. 15 -Sept. 1). Brian Matthew, a BBC personality accompanying the six will be on CBS group on the tour, will do the interviews. Seven Arts has film Doctor's advice Your Guide to Good backlog in its vaults with wide subject range Health, a new series of 390 one -minute radio programs on health topics nar- The feature film supply is not scrap- rated by Dr. Lester Colman, is now Mass testing via network television least being syndicated by Alan Sands Produc- ing the bottom of the barrel -at planned by CBS -TV and in Associated NBC -TV tions, 565 Fifth Avenue, New York. not at Seven Arts Corp. the coming season suggests the net- Donald Klauber, executive vice presi- works have found the viewing public Sports hearing Senator Warren G. dent and general sales manager, reported a willing guinea pig. Magnuson (D-Wash.) announced last last week that the company still has Eleven full hours of audience- partici- week that his Commerce Committee 490 features available for syndication, pation testing programs, designed to will open a hearing Aug. 16 on the including 360 post -1950 first -runs; 30 take the country's political pulse, test jurisdictional dispute between the Ama- off -network reruns and 100 unreleased its aptitudes and discover its thoughts teur Athletic Union and the National (by Seven Arts) syndication reruns. and reactions in a variety of areas, are Collegiate Athletic Association. He In addition, Mr. Klauber said, Seven projected for 1965 -66. Five are planned stated earlier that testimony would be Arts has a total of 563 post -50 features by NBC News and six by CBS News. sought from sports experts in radio, in distribution in the U. S. and Canada, CBS -TV enjoyed remarkable success television and the press. making a total of more than 1,000 films available TV distribution. with its "National Drivers Test" May U.N. show ABC -TV has set Sept. 9 for 24 (10 -11 p.m.), a program in which tor Once Upon a Tractor, the third in the audience was asked to fill in test a series of dramatic programs under- NBC to do special forms in response to driving situations written by the Xerox Corp., Rochester, described during the show. The Ameri- N. Y., on the activities of the United on Siberian city can Research Bureau gave the program Nations. The program will be seen 8 -9 28.2 a rating and a 53% share of audi- p.m. EDT. NBC News will travel to Siberia, ence (BROADCASTING, May 31). 3,000 miles inside the Russian border, Last week NBC News anounced that to film a one -hour special program on five audience testing programs would Rep. May meets with the city of Irkutsk. NBC said a formal be shown in prime time in the coming agreement was signed July 26 by George year covering aptitudes and interests, Henry on TV balance Bolshakov, television chief of A.P.N. political beliefs, prejudice, observation - Soviet News Agency (Novosti) and perception and reading ability. The Representative Catherine May (R- George Vicas, head of NBC News' network listed a host of institutions Wash.) said last week that she has met European Production Unit. Mr. Vicas which would cooperate in the mass with FCC Chairman E. William Henry was producer of The Kremlin, an testing projects including the U. S. and "gained agreement that the net- earlier NBC -TV documentary on Rus- Department of Labor; the Department works should examine their records and sian life. of Health, Education and Welfare: the make any adjustments which might be The color special entitled Twenty- Psychological Corp.; the Educational indicated" to bring about a fairer bal- Four Hours in a Siberian City, will be Testing Service of Princeton N. J.; the ance between Republican and Demo- narrated by Kenneth Bernstein, NBC Institute of Social Research, the Na- cratic appearances. She said "Mr. Henry News Moscow bureau chief. The pro- tional Education Association, Harvard himself is looking into the records." gram will deal chiefly with the hun- University, Columbia University, Uni- On June 17, and again two weeks dreds of scientists who have made the versity of Michigan, New York Uni- ago, Mrs. May charged that her own near- wilderness city a scientific center. versity and City College of New York. CBS -TV, which will repeat its drivers .s NO NAM iu MM sr / test on Aug. 30, has five test specials in progress for showing during the CBS Reports hour (Tuesday 10 -11 WANT TO USE p.m.) in the coming year. Subjects set for testing by CBS News are individual aptitudes, current affairs, youth, health and safety. C L R lID I.flI. ' .E.. RCI1II.$ Program notes ... IN ROCHESTER, N.Y. Teledynamics named WPfx(TV) New York has appointed the Teledynamics ByFall we'll befullyequipped to Corp., New York, to handle U. S. syndication of wPtx- produced documentary originate color slides and film. CHANNL 10 programs. Teledynamics will distribute Ask your HR Representative. WHEC -TV- ROCHESTER, N. Y. for wPlx a group of 10 special programs MEMBER OF THE GANNETT GROUP produced by the station, including two new documentaries. Sea Safari and I

BROADCASTING, August 2, 1965 67 TV major source for LBJ speech 28 million saw LBJ Both radio and television far ahead of newspapers In audience estimates released last week, about 28 million people as origin of news, Sindlinger research reveals in 15 million homes were said to have viewed President John- son's 45-minute news conference Television was the major source of 186,000 adults. (12:30 -1:15 national awareness of President John- Newspapers: 54.1% or 49,590,000. on TV Wednesday, . According to Trendex son's widely headlined news conference Radio: 40.7 %, or 37,308,000. p.m. EDT) in 21 cities across the on the Vietnam situation last Wednes- Friends: 10.4 %, or 9,564.000. ratings the telecast attracted day, according to a special nationwide The percentages add to considerably country, 96% of the audience watching survey conducted by Sindlinger & Co., more than 100 because many people in- at that time. The news Norwood, Pa., for the New York Timer. dicated more than one source when television was chiefly Both radio and TV ran far ahead of asked how they "found out about" the conference concerned of the Vietnam newspapers as the news source for al- conference. with an assessment conflict and with projected mili- most five hours after the conference. Of those aware of the conference, needs. which was carried live on radio and TV slightly more than half -50.9% -said tary from 12:33 to 1:14 p.m. EDT. they agreed with "President Johnson's Beginning at 6 p.m. EDT, newspapers actions today on Vietnam," while began to edge into the front in the hour- 12.8% disagreed and 36.3% said they papers -and "friends" -moved up a bit ly computations, but the incidence of didn't know. Of those who agreed, while TV and radio slipped somewhat. about "multiple mentions" also increased Sindlinger authorities indicated, Among those questioned between 6 markedly from indicated they the Presi- that point on, indicating half thought and 7 p.m. EDT, newspapers were least that more and more people were getting dent had no other choice (and at mentioned by 61.41 %, television by Presi- their news of the conference from more one, while disagreeing with the 54.26 %, radio by 39.77% and friends ventured that Mr. than one source. dent's actions, also by 9.53 %. During the next hour all From its interviews throughout the Johnson had no other choice). three major media gained, and during entire sampling period, which to 4 p.m., radio was most often started Up the 8 -9 p.m. period they registered just after the conference was over and cited as the source of information. It further advances with newspapers men- as against continued to 9 p.m. EDT, Sindlinger was named by 38.17 %, tioned by 70.48% of those queried dur- for newspa- estimated that 74.2% of the adult popu- 37.56% for TV, 20.53% ing that hour, television by 66.77 %, lation (over 18 years of age) in the con- pers and 17.81 for "friends." radio by 42.09% and friends by 8.32 %. tinental U. S. were "aware" of the news Between 4 and 5 p.m. EDT televi- conference. Of these, Sindlinger's proj- sion was out in front with 47.82% to ections indicated the source of their 40.58% for radio, 32.17% for newspa- Film sales ... awareness -how they "found out about pers and 6.38% for friends. Approxi- The Big World of Little Adam (Ban- it " -as follows: mately the same pattern held for the ner Films): WKY -TV Oklahoma City. Television: 54.8 %, representing 50.- 5 -6 p.m. EDT period, except that news- Tarzan Features (Banner Films): WsEE(TV) Erie, Pa. Judge Roy Bean (Banner Films): WAPB -TV Baton Rouge and KTHV(TV) DGA gets look at proposed building Little Rock, Ark. Wanderlust (Bill Burrud) : KPTV(TV) Portland, Ore., and wTCte -Tv Minneap- Plains for a new Directors Guild of olis-St. Paul. America headquarters building in Holiday (Bill Burrud): KPTv(TV) Hollywood were revealed by George Portland, Ore. Sidney, DGA president, at a news c nference at which a model of the The American West (Bill Burrud) : new structure was displayed. The KPTV(TV) Portland, Ore., and WTCN -TV building, cost of which was estimated Minneapolis-St. Paul. at million," "considerably over $10 Exercise with Gloria (Triangle) : cannot be constructed for at least KVKM -TV Monahans, Tex.; WIMA -TV two years as the land on which Lima, Ohio; KVAL -TV Eugene, KPIC it will be built is riow occupied by (TV) Roseburg and KceY(TV) Coos Bay, Shell Oil Co. which is under a lease all in Oregon. that will expire in two years. Loca- tion is on the southeast corner of National Parachuting Championships Sunset Boulevard and Hayworth, di- (Triangle): WSUN -TV St. Petersburg. rectly across the street from the Fla., and KAAR(TV) San Diego.

guild's present building. Triangle First Eleven (Triangle) : Designed by Arthur Froehlich & KAAR(Tv) San Diego, Calif.; WOI -Tv Associates, architects of DGA's pres- Ames, Iowa, and KvKM -TV Monahans, ent building, the new structure will Tex. 15 tion to for include a tower of at least stories, space its own needs - March of Time (Wolper Television giving a good of in- offices, parking. dining room and a the guild supply Sales): WTAE(TV) Pittsburgh; woos -Tv come- producing office space in addi- theater with more than 1,000 seats. Grand Rapids, Mich.; KPAC -TV Beau - ment Tex.; and KHVH Honolulu.

68 (PROGRAMING) BROADCASTING, August 2, 1965 EQUIPMENT & ENGINEERING

linearity and resolution test patterns are More opposition to an integral part of the 43 -pound jig. Big order Telemation Inc., Salt Lake land -mobile plan City, has ordered 200 TV cameras from General Electric for use in weather The search for additional land -mo- channel time -weather devices for com- bile -radio spectrum space continues as munity antenna systems. The order the FCC received comments in an in- totaled $325,000. quiry into the sharing of TV channels by land-mobile radio. The National Association of Broad- Teleprompter plans TV casters said that broadcasting has already contributed heavily in the past for for Catholic schools the betterment of other services and suggested that the commission take a Teleprompter Corp. last week won a look at how the spectrum space is being contract from the Catholic diocese of used by others before it attempts to Brooklyn to install an educational tele- "erode" the existing TV allocations. vision system in 240 parochial schools The Joint Technical Advisory Com- in Brooklyn and Queens, New York. mittee had earlier stated that additional The contract, which calls for pay- spectrum space for land -mobile radio ments in excess of $500,000, provides could be obtained by making use of for installation of master antennas at VHF -TV channel frequencies in areas each school as well as converters and where the channels were not assigned. Umbrella of light tested cables into 5,300 classrooms. The NAB pointed out the interfer- Included in the plan is a microwave ence caused to channel 2 by amateur which will interconnect the That umbrella system operators on the 50-54 mc band and "pukka sahib" schools' four -channel educational net- is an added that any operation on adjacent over the President's head work. The system will provide seven aluminized paraboloid used to put TV channels by any other service could VHF channels and a UHF signal 250 foot candles of light over and would most likely result in similar through the master antenna connections. interference. The association said that President Johnson's face and was it was inconceivable that the FCC's used for the first time for color policy of "noninterference" to TV serv- filming of his news conference ice should be changed after pursuing last Wednesday (July 28) in the interference-free service for many years. East Room of the White House. CBS also said that channel sharing Although TV cameramen didn't HITCH YOUR would result in TV interference prob- ask for it, they were not adverse lems and could not be avoided except to trying it out since they antici- under special circumstances that would pate the day when all White WAGON TO make sharing unfeasible. It also stated House news coverage will be in that the use of VHF -TV channels by color. The device, used in color land -mobile -radio would limit translator film and TV studio production, service to underserved areas. reflects a bank of four 650 w A communications engineer of quartz lights, and overcomes the Burbank, Calif., and the Association of glare that would occur if the same Public Safety Communications Officers light intensity was aimed direct- .IERROLD Inc. both agreed that channel sharing ly at the President. is feasible. The bands of 54 -72 mc, 76 -88 mc and 174-216 mc were pointed Starline out as possible outlets for land- mobile- radio service. automatic fades or supers during any the completely unitized series of pre -set events, along with a pre -set button for audio and video CATV trunkline station Technical topics ... transition. Cascade more amplifiers. Testing 1 -2 Shure Brothers Inc., New tape recorder Ampex Corp. is than 50 Starline Evanston, Ill., is producing a new pro- now offering a new broadcast portable Vapor - proof, dust -proof, radiation -proof. fessional nondirectional microphone for Videotape recorder, VP -660B, at a GO JERROLD STARLINE...THE NEW CATV studio use that combines a wide -range lower cost of $11,500 replacing the SYSTEM STANDARD. Jerrold Electronics response and super-cardiod pickup pat- higher priced models, VR -660 and VR- Corporation, CATV Systems Division, 15th & tern. The SM 33 has 40 to 15,000 cps 1560. Its features include a second Lehigh Ave., Philadelphia, Pa. 19132. frequency response; at 1,000 cps dual audio channel and a spare set of record- output impedances of 30 to 50 ohms of ing heads. FIRST 150 to 250 ohms are available. Jig is up Kin Tel Division of Cohu IN VAT switcher A simple pre -set VAT Electronics Inc., San Diego, is produc- JERROLD CATV switcher for video, audio and transi- ing a new test jig, CTJ -1, at $450. The tions was announced last week by Visual unit, designed primarily for Cohu TV OVER 15 YEARS' EXPERIENCE Electronics Corp., New York. The VAT cameras, will accommodate most makes switcher provides a "take" bar for cuts, of closed- circuit vidicon cameras. Both

BROADCASTING, August 2, 1965 69 INTERNATIONAL

been authorized to build new TV re- Offshore stations broadcasting stations at Fisher Branch, The grass was greener Man., on channel 10, with 27.4 kw have big audience video and 13.7 kw audio power, and at Commercial or news announc- Elliot Lake, Ont., on channel 9 with The offshore commercial stations ing was the choice given last week 10.8 kw video and 5.4 kw audio power. Radio Caroline and Radio London are by the Canadian Broadcasting listened to by 13.1 million people dur- Corp. to Earl Cameron, its chief Abroad in brief ... ing an average week according to a staff television newscaster. Mr. survey of the stations' audiences car- Cameron has been the 11 p.m. na- Nasser interview A half -hour inter- ried out by National Opinion Polls Ltd. tional TV newscaster for the past view with President Gamal Abdel Nas- The survey which used a sample of five years, and his authoritative ser of the United Arab Republic, tele- 3,000 covers the whole of Britain and manner has won CBC's national cast July 11 on CBS -TV, has been made Northern Ireland. It shows that not news a big audience. CBC news available by CBS to broadcasters in allowing for duplication the combined is unsponsored and Mr. Cameron Australia, England, Norway, Germany, day audience for the stations is 6.8 is on salary at Toronto. CBC, Holland, Italy, Finland, Singapore and million on weekdays, 6.6 million on however, allows its staff an- Sweden. Saturdays and 7 million on Sundays. nouncers and newscasters to do Advertising placement Training film commercials on the side and Mr. editors to insert commercials where they New radio stations Cameron does commercials for will be most acceptable to the viewer Crest toothpaste and Rambler au- and most effective for the sponsor, is approved by BBG tomobiles. CBC gave him the one of the main projects of a new film choice of giving up the commer- standards committee of the Canadian cials or the newscasting job. He Association of Broadcasters. The com- Robert J. McGuigan has been recom- chose to keep the commercials, mittee is headed by Charles S. Chaplin mended for a license for a 10 kw sta- and will remain on the CBC staff. of Seven Arts Productions Ltd., Toronto. tion on 950 kc at Sydney, N. S., the only new AM station approved by the Agency merger Ardiel Advertising Board of Broadcast Governors at its Ltd., and Ellis, May & Chadwick, To- Ottawa hearing last month. Decision company for a new FM station at St. ronto advertising agencies have joined was reserved on a number of applica- Catherines, Ont., with 50 kw on 105.7 forces and will work from the Ardiel tions and several were turned down. mc, following approval of his appli- headquarters at 4 Lawton Boulevard. Robert E. Redmond, vice president cation. Ardiel has offices in Hamilton, Ottawa of CHOW Welland, Ont., is to form a The Canadian Broadcasting Corp. has and Montreal.

FANFARE

which will be carried on CBS-TV in Xerox aims for larger audience October. Cooperation is being solicited from Democratic and Republican party high schools, ENLISTS ASSISTANCE OF SPECIAL -INTEREST GROUPS committees, civic groups, colleges and universities, and certain premium offerings are being considered, The Xerox Corp., Rochester, N. Y., cational and fraternal organizations in Mr. Clark said. is stepping up advance promotion and the promotion of its presentations. merchandising of its television program Xerox began sending postcards and sponsorship as a means of making its posters to these groups and holding spe- Wometco describes approximate $4 million annual invest- cial screenings in advance of the on -the- ment in TV more effective. air presentations for key organizations, 40 years of growth Donald L. Clark, Xerox vice presi- depending on the nature of the program. dent in charge of corporate advertising, Examples: prior to the showing of The The story of how to build a multi- noted in an interview in New York last Louvre (NBC) it alerted museums and million dollar business from one movie week that the company's objective is to art schools throughout the country and theater was told by Wometco Enter- reach decision -making executives and for Let My People Go (independent prises Inc. as it celebrated its 40th businessmen who are prospects for lineup) obtained support from leading anniversary last month. Xerox equipment. Xerox believes that Jewish organizations throughout the In a supplement to The Miami News, association with prestige -type programs country. entitled "40 Years of Service," Womet- of a newsworthy nature (documentaries "The ratings of our shows in 1964 co describes the meeting of Mitchell and UN dramatic specials) reach the and in 1965 have gone up seven or eight Wolfson, a Miami merchant, and Sid- type of audience it desires but one prob- points over earlier shows," Mr. Clark ney Meyer, a Nebraska movie man, lem was to reach as many of this seg- reported. "And we had favorable re- and their formation of a partnership, ment as possible, he pointed out. ports from our branch offices on tele- Wolfson- Meyer- Theater -Co. in 1925. After two years of sponsoring various phone calls the day after our shows The company, which opened its first news specials, Xerox decided last year ran. " movie theater in Miami in 1926, now that although its ratings had been satis- Xerox now is planning a more exten- lists among its divisions: theaters (32 factory, it felt it could reach a larger sive promotion -merchandising campaign in central and southern Florida), radio portion of its target audience by enlist- for its upcoming special, the 90- minute and television stations (wrvJ[Tv] Mi- ing the assistance of civic, church, edu- The Making of The President -1964 ami and WFGA -TV Jacksonville, both

70 BROADCASTING, August 2, 1965 Francisco's "non -rapid transit" vehicles, reported Arnold Seidner, icoo radio's New teen -age magazine sales promotion director. Large posters are placed on San The first issue of Lloyd Thax- Francisco's cable cars, giving history ton's Tiger Beat magazine, a of the vehicle, mixing fact with fiction. monthly publication, developed The copy contains no more than 80 from a TV program, will go on words which, Mr. Seidner says, can be sale throughout the country on read easily even when the car is going Aug. 5. It will be a fan magazine at "its maximum speed of only nine with articles of interest to teen- miles per hour." Agency for both KGO agers on musical trends and per- and KGO -TV is Cancilla, Gore & Knapp sonalities. (The Lloyd Thaxton Inc., San Francisco. Show is syndicated by MCA -TV.) The magazine is owned by New Asbury Ltd., Hollywood, with Drumbeats ... Charles Laufer as publisher and Friendly Ralph Benner as editor. Mr. Thax- competition Almost 300 ton, who has financial interest Philadelphia advertising executives, in the magazine, writes a month- nearing the dock after a dinner and ly article of comment but it was cruise on the Delaware river as guests stressed that the publication will of WCAU Philadelphia, were welcomed focus its on a wide back by a 20 x 12 -foot sparkler display articles range The yucca tree arrives at WPIX(TV) of entertainment personalities and which spelled out 'Safe Landing. Stay studio accompanied by TWA steward- musical trends. The first issue, on Solid Ground with wiP." WIF, also ess, Gia Kothe. dated September, will have a press a Philadelphia station, had given the run of 450,000. same wcAu-sponsored trip sendoff last year when it had an airplane fly over KLAS -TV, besides supplying the cactus, the boat with a banner reading, "Have also supplied the New York station with fun. But you're never at sea with wIP." one gallon of Lake Mead (Nevada) water for the plant. WPTx added the Florida; WLOS- AM -FM -TV Asheville, N. July carols Highway safety on finishing touch: a sign reading, 'Be C., and KVOS -TV Bellingham, Wash.), holiday weekends got special attention Like a Cactus Save Water." This scene Coca -Cola and 7 -Up bottling plants, in the Sacramento, Calif., area on July was also converted into a 10- second film production companies, a Seaquar- 4. KARO Oroville played Christmas TV spot which was aired on the ium in Miami, vending interests and carols every fifteen minutes for people station. who won't Coffee Time Inc. in Washington. be around for next Christ- New records In actions that recall A pictorial history of the company mas because of a fatal highway acci- past marathon days, what are claimed accompanied feature stories on each dent. The station, which wanted to to be two new edurance records have of Wometco's divisions. Also included shock its listeners into being extra care- been reported. Kurt van Syk, assistant in the supplement were congratulatory ful during the long weekend, said that manager of KCMK(FM) Kansas City, messages from area businesses. many people had called the station to Mo., stayed on the air 210 hours, 41 comment on the campaign. minutes and 15 seconds, surpassing what Conserve water! WPIX(TV) New York is said to be a record held by former GAB members advertise Ga. devised a plan to remind New Yorkers WMGM New York disk jockey Peter to conserve water during the city's seri- Tripp's 210 hours, 20 minutes and 10 The Georgia Association of Broad- ous water shortage. With the help of seconds. (WMGM is now WHN New casters set out to promote prominent KLAS -TV Las Vegas, that city's cham- York.) Disk jockey Bob Lamont of state products to out-of -state tourists ber of commerce and Trans World Air- wcvs Springfield, Ill., claimed the new and wound up with more than 1,200 re- lines, the station had a yucca tree record for nonstop ferric wheel riding plies from 43 states, the District of shipped from Las Vegas and planted when he went around for 72 hours and Columbia, three Canadian provinces and in front of the wPix studio building. 42 minutes. Costa Rica. GAB offered samples of peanuts, pecans, pimentos, poultry and paper -all products in which Georgia is the leading producer -via spots on 155 1735 DeSales Street, N.W. member radio stations. The stations ran TMBróadca,astinq Washington, D. C. 20036 from one to 15 spots a day during the month the promotion was on. WLOR Please my )0 52 issues $8.50 Thomasville was responsible for almost start subscription for (CHECKONE 500 of the requests. 52 issues and Name Position '65 Yearbook $13.50 Saturation transit ads Company 1965 Yearbook $5.00 While KGO -TV San Francisco was signing a contract for 1,000 king -size Business Payment Home posters to be used on busses and other enclosed public rapid transportation vehicles in the San Francisco -Orkland area during Bill me City State Zip September, its sister station KGo was conducting a poster campaign on San

BROADCASTING, August 2, 1965 71 FATES & FORTUNES

BROADCAST ADVERTISING York, named account executive at East- seven to VP. They are: Phillip Capice, man TV, that city. radio -TV network program director, William E. Bren- and Robert A. Johans, creative group Irving R. Levine, production coordi nan, VP and account David- nator of Ben Sackheim Inc., New York supervisor, both New York; John Rumrill account supervisor, advertising agency, named general man- son and James H. Lindsey, Co., York, re- and New ager of agency including supervision of supervisors, also New York, Joseph joins Grey Advertis- art and production departments. Creaturo, A. Laney Lee and Claude R. ing, New York, as VP Sides, creative group supervisors, St. and account supervi- Frank Curtis, newscaster at WTRF -T'$ Louis. sor. He was with Grey Wheeling, W. Va., named account ex- Sherwin Wasserman, formerly with as account executive ecutive. Mr. Brennan Eric Marder Associates, New York, in 1955 -59, leaving Neil E. Derrough, joins Tatham -Laird & Kudner, Chicago, agency to join Young & Rubicam, New assistant sales mana- as research director. York. geI Of WEEI -AM -FM Roy C. Lindau, for past two years Jerry Gardner, formerly account ex- Boston, named general sales manager, WEAM Arlington, Va., ecutive, Monte Rosenwald & Associates sales manager. Mr. joins sales staff of WINS New York. Advertising, Amarillo, Tex., appointed Derrough previously manager of Dallas office of Venard, was account executive George H. Gallup, since 1963 station Torbet & McConnell Inc., TV and radio at CBS Radio Spot manager, WGAN Portland, Me., joins station representatives. Sales in Detroit and NBC Radio as manager, sales, central before that, was na- Mr. Derrough division, Chicago. James F. Hoffman, account executive tional sales representative at KCBS -AM- at KHJ -AM -FM Los Angeles, named ac- Philip Drinkwine, assistant promotion FM San Francisco. count executive at KHJ -TV, succeeding manager at KIRO -TV Seattle, named as- Dennis Holt, named account executive sistant advertising and sales promotion at RKO General Broadcasting's Nation- manager at KPIx(TV) San Francisco, real Sales office, New York. Way back when ... placing Ed Rickey, named producer - at station. Bill Hillinck, promotion manager of director ABC Radio western division in Los John W. Gardner, named by Margaret Sefershayan, with medical Angeles, named account executive. President Johnson last week to be copy department of Sudler & Hennessey Inc., New York, named medical mar- Walter C. Reisinger, in advertising Secretary of Health, Education department of Anheuser-Busch Inc., St. and Welfare, is former FCC offi- keting assistant at Hixson & Jorgenson Angeles. Louis, named to newly created post of cial. He was chief of Latin -Amer- Inc., Los media coordinator for corporate adver- ican section of Foreign Broadcast Peter J. Duran, all media buyer at tising there. Intelligence Service in 1942-43, Ted Bates & Co., New York, named which monitored and recorded for- television salesman at Edward Petry & eign broadcasts during World War Co., that city. LI. It was split off from commission during war and made part of Francais J. Malley, VP and director Central Intelligence Agency. of public relations department at Dore - mus & Co., New York advertising and public relations agency, elected to board of directors. Felix W. Penzarella, artist with Curtis John H.. Kline, assistant sales manager Publishing Co., and Schnur & Appel Mr. Gilbertson Mr. Zuver at WFIL -Tv Philadelphia, named director Inc., advertising agency, both Philadel- of sales development at wPHL -Tv (not William L. Gilbertson, account super- phia, named art director at Al Paul yet on air), that city. visor on Comet cleanser, and Dick Lefton Co., that city. Zuver, account supervisor on Tide deter- J. William Mc- August A. Busch Ill, VP for market- gent, elected Ilhenny, coordinator both VP's of Compton ing operations, Anheuser -Busch Inc., Advertising Inc., New York. Mr. Gil- of broadcast relations St. Louis, promoted to VP and general bertson joined Compton in 1961; Mr. and in account servic- manager. George W. Couch Jr., brand Zuver in 1955. ing at Ketchum, Mac- manager for Budweiser, succeeds Mr. Leod & Grove, Pitts- Donald Bruce, on sales staff of Avery- operations Busch as marketing VP. named Knodel, Los Angeles, joins The Katz burgh, VP. Thomas E. McManaman, formerly Agency Inc., that city, in similar capa- James with advertising staffs of Detroit Free Richard city. Hendrick, announcer - Press and Detroit News, joins Creative Mr. Mcllhenny salesman for wnu William L. Unger Jr., account execu- House Inc. as account executive as- Chester, Va., named account executive tive at ABC Radio, Los Angeles, joins signed to account of wxyz, there. at WEFT Richmond, Va. Blair TV, that city. Creative House's new address is 18040 phone -7745. Irwin F. Fredman, in copy department Richard T. Thacker, account execu- James Couzens; 341 of Ogilvy, Benson & Mather, New York, tive at Blair TV, Los Angeles, and Bill Kelly O'Neill, associate media director named copy supervisor at C. J. LaRoche Exlitte, manager of San Francisco office in New York office of Gardner Adver- & Co., that city. of Storer Television Sales, named man- tising, has been named media director agers of West Coast operations for East- in agency's St. Louis office where he Lee Gannon, account executive for man TV Inc., in Los Angeles and San reports to Rudolph Maffei, recently New York's Teleguide (closed circuit Francisco, respectively. Bruce Hagerty, named VP in charge of media for all TV in hotels with news, weather and buyer at D'Arcy Advertising, New Gardner offices. Gardner also promoted tourist information), and Eugene Su-

72 BROADCASTING, August 2, 1965 tonus, account executive for Broadcast named account executive at Sadler & production at J. Walter Thompson Co., Communications Group, that city, Hennessey Inc., that city, for Pfizer San Francisco, named new head of sales named account executives in TV de- Laboratories account. promotion and merchandising services, partment of George P. Hollingbery Co., there. Joseph R. Rollins Jr., account execu- there. tive at Wermen & Schorr Inc., Phila- John Lego, account executive in Chi- Norma Bodine, manager of advertis- delphia, elected VP. cago office of AM Radio Sales Co., ing department and copy chief at Lan- named manager of Detroit office of rep- vin-Charles of the Ritz Inc., New York, resentative firm. named fashion and cosmetics copy- writer at Chirurg & Cairns Inc., that Thomas N. McDonnell, director of city. television and radio for Lynn Baker Inc., New Rick McElheny, senior market York, named television and ana- radio producer lyst for Solar division of International and writer at Geyer, Morey, Ballard Harvester, San Diego, named account Inc., that city. executive for The Bowes Co., advertis- Thomas Burchill joins New York Mr. Sawyer Mr. Porte ing and public relations agency in Los sales staff of Mort Bassett & Co., as Angeles. Alvin R. Porte, account executive, account executive. elected VP and account supervisor at Albert L. Linton, for Charles Ted Bates & Co., New York, and Sewall P. Flynn, past eight years, head account director for of radio -TV section of C. Sawyer, associate media director at Dancer -Fitzgerald -Sample Inc., that Buick motor division Second Army Infor- advertising for four mation Office, Fort city, named VP and media director at Bates. years at McCann - George G. Meade, Erickson, Detroit, has Md., named account Herb Isaacs, account executive on been elected VP. executive at waAL -ry local sales staff of wrrv(rv) Blooming- He has been with Baltimore. Mr. Linton ton- Indianapolis, joins Chicago office of Mr. Linton agency nearly 10 previously served as Metro TV Sales, division of Metromedia years. Mr. Flynn time salesman in Louisiana and Ten- Inc., as account executive. Frank Di- nessee. Graci, account executive for H -R Tele- John Gillin, account executive at Tatham -Laird, New Frank J. Scharrer, account executive vision, New York, joins Metro TV, York, named to similar task at Papert, at West, Weir & Bartel, Los Angeles, there, in similar capacity. Koenig, Lois, that city. Donald Saltzman, in pro- named manager of new Los Angeles Minna Gottleib, with Blackman -Ross graming department at NBC, Filmways office of W. H. Schneider Inc., located Co., New York, Blackman Co., and and General Artists Corp., named TV at 9046 Sunset Boulevard. Telephone: later Compton Advertising (all same 274 -8635. company) for past 50 years, retires. For Francis J. Cosentino, account exec. past 48 years she has been supervisor of tive at Storm Advertising Inc., Roches, checking department where, it is esti- ter, N. Y., named VP. mated, she and her staff have saved clients from $750,000 to $1 million Neil Schreckinger, account supervi- through make -up and short space ad- sor at Doyle Dane Bernbach, New York, BINGO vertising. and James H. Graham, account super- Anything and Everything you visor with DDB, that city, named VP's. George Drase, ac- need for Broadcasting BINGO Mr. Schreckinger joined agency in 1950; count executive with from one FAST and DEPENDA- Mr. Graham in 1964. WBBM -Tv Chicago, BLE SOURCE. John F. Dorritie, in executive capa- has been named sales cities in sales, advertising and research manager of wFLD(Tv) PLUS for Sandoz Pharmaceuticals, New York, there, new UHF station under construc- FREE SALES AIDS that make it tion by Field Commu- EASY for you to SELL YOUR WRCB /TV03 nications Inc. Marcel- OWN BINGO SHOW - AND Mr. Drase KEEP ALL THE PROFITS! Prov- CHATTANOOGA la Braun, formerly head of broadcast standards and prac- en successful in Market after tices department at wsxB(TV) Chicago, Market. joins WFLD as director of women's programing. Her husband, also formerly STATIONS SAY We make "I've with WBKB, recently became WFLD'S learned a lesson from you in how to service an account" . MORE program manager. "Your quick supply service is wonderful" . . "Your IMPRESSIONS Ednabelle Drury, with advertising and Bingo is one of the best promotions we public relations department of than the Swan have ever used" ... "Sold 10 ac- -;y Pools Inc., Los Angeles, named media counts the first day with your FBI buyer at MacManus, John & Adams Sales Books." Inc., that city. WRITE TODAY FOR ALL THE FACTS Dr. Edwin M. Berdy, market research FREE director for Vick Chemical Co., named Represented by director of research and marketing at WORLD WIDE PRODUCTIONS, INC. The Katz Agency, Inc. Smith /Greenland Co., New York ad- P.O. Box 1401 Phone: 781 -8697 R° vertising agency. Englewood, Colorado 80110 A RUST CRAFT STATION Phyllis E. Taylor, head of broadcast

BROADCASTING, August 2, 1965 73 named assistant to VP for finance and planning of Crown Stations (KING-AM- Fortas replaces Goldberg on Supreme Court FM-TV Seattle; KGW -AM -TV Portland, Ore., and KREM- AM -FM -TV Spokane, Abe Fartas, long -time friend of Wash.). President Johnson and member of Washington law firm which includes Robert Barnes, sales manager of Thurman Arnold, former assistant at- KOWN Escondido, Calif., named general torney general (antitrust division) manager. Jay Raymond, salesman for and Paul Porter, former FCC chair- KOWN, named sales manager. man, was nominated last week to be Charles R. Sanford, news director of associate justice of U. S. Supreme WGAN -AM -TV Portland, Me., named sta- Court, replacing Arthur Goldberg, tion manager of WOAN. chosen by President Johnson to be U. S. Ambassador to United Nations. John R. McCarthy, artist at WTVT(TV) Mr. Fortas, who held number of im- Tampa -St. Petersburg, Fla., named art portant federal posts during Roose- director for station. Mr. McCarthy pre- velt and Truman administrations, is viously worked as freelance artist in member of Federal Communications Kalamazoo, Mich. Bar Association, among other affilia- Donald Laufer, general manager of tions. He is also member of Advisory WMMW Meriden, Conn., named general Committee on Free Press -Fair Trial manager of The Hall Syndicate Radio of American Bar Association. (WMMW, and WICH Norwich, Conn.) During his three years on Supreme which plans to acquire other radio-TV Court, Ambassador Goldberg voted properties. in two important broadcast cases: He joined Chief Justice Earl War- Alan Henry, VP and general manager ren and Associate Justices Tom of KLAC Los Angeles, has resigned effective Aug. 2. John V. B. Sullivan, Clark and William O. Douglas in president of Broadcasting hard core position that television cov- M. Harlan sided with Warren group Metropolitan Radio, division of Metromedia, will act erage of Billie Sol Estes trial deprived (BROADCASTING, June 14). He also as KLAC until re- defendant of his right to fair trial. voted with majority in Colgate -Palm- general manager at placement is announced. Mr. Henry This viewpoint became majority olive "sandpaper" case (BROADCAST- had been with KLAC in post past year opinion when Associate Justice John ING, April 12). for and half. J. Allen Jensen, KID -TV Idaho Falls, elected president of Idaho Broadcasters programing executive at PKL. Bernard Lewis Nemerson, VP at Ben Sack - Association. Others elected: Robert heim Inc., Dolan, manager of accounting depart- New York advertising agen- Saxvik, KBAR Burley, VP, and James cy, ment at PKL, named controller. Blake and Ted Breining, VP, named ex- Davidson, KIDO Boise, secretary. Johnson, in TV production at Geyer, ecutive VP and VP and secretary - Morey, Ballard, New York, named TV treasurer, respectively. PROGRAMING producer at PKL. Thomas D. Harrison Jr., national Fred Freiberger and Richard Landau, William L. Lauer, sales manager of WFLN -AM -FM and producer and associate producer, re- manager of Detroit of- WPBS, both Philadelphia, named to sim- spectively, for A Man Called Shenan- fice of Metro Radio ilar capacity at WDVR(FM), that city. doah, at MGM -TV, Hollywood, fill Sales, named general on The Wild, Wild West, THE same slots sales manager of MEDIA CBS -TV production of hour series to WCBM -AM -FM Balti- Hugh F. Del Regno, on special as- begin Sept. 17. more. He is succeeded signment at RKO General Broadcasting, direc- at Detroit by Glenn Charles Austin Love, producer, New York, for past few months, returns tor and creative supervisor of radio -TV Gilbert, manager of to KHJ- AM -FM -TV Angeles, Mr. Lauer Los as con- commercials, named producer at Tel Ra AM Radio Sales Co., troller. that city. Sports Film Productions, New York. Gene Taylor, program manager for Tom Dunn, Universal Pictures Co., Louis Crossin, media supervisor at WLS Chicago, promoted to station man- sales manager in St. Louis, named to Cunningham & Walsh, New York, ager. He reports to Ralph Beaudin, sales staff of MCA -TV, Universal City, named group media director there. WLS Inc. president -general manager. Calif., handling Indianapolis 500 and Clark Weber, WLS morning personality, John S. Coffey, di- other special assignments. rector of marketing succeeds Mr. Taylor as program man- special program services for Weight - ager. Robert Henabery, consultant at cacas New York, named man Inc., Philadel- Walter Welch, VP and general man- program director for WNAC- WRKJ(FM) phia, named senior ager of Community Television Cable Boston, and Yankee Network. Mr. VP. Mr. Coffey has Corp., Lehigh Acres, Fla., named gen- Henabery previously was program and held posts with N. W. eral manager of CATV operations for production manager of wwJ Detroit for Ayer, that city, and Knight Management Corp., Boston, re- 10 years. Young & Rubicam, sponsible for development of CATV Mr. Coffey New York. systems in Virgin Islands and other Ruby Johnson joins announcing staff Dave DeArmond, regional sales repre- Caribbean locations. Of KTBC -FM Austin, Tex. sentative for wLOS -TV Asheville, N. C. Winston H. DeForest, manager of Len White, formerly director of pro- in Greenville, S. C., named regional data processing systems and records in gram development for CBS -TV in Holly- sales manager, with offices in Greenville. New York office of Metromedia Inc., wood and previously in charge of new

74 (FATES AND FORTUNES) BROADCASTING, August 2, 1965 tions when Mr. Horowitz was called to KADY St. Louis, join news staff of 'mow New York on special assignment in Denver. New deal for Anderson I963. Ron Jacoby, associate producer in New five -year programing at ABC-TV, New York, contract has named associate producer at D'Antoni/ been signed by Baer Productions Inc., that city. Herb Oscar An- derson (radio Robert Wallace, announcer at WAMC- entertainer since FM Albany, N. Y., noncommercial,

1 944 and "morn- named program director. Mr. Chandler Mr. Kubasik ing personality" William L. Schaub, since 1956 in- in radio) and Mr. Anderson vestigative reporter and writer for Chi- Robert Chandler, for past two years WABC New York cago American, joins WBBM -TV Chicago director of CBS News information serv- that guarantees him yearly salary as assistant editorial director. Rick ices, appointed manager of program in $100,000 range. Top disk Weaver, former sports director of KFH administration with CBS News. Ben jockey personalities in first three Wichita, Kan., joins WBBM- AM -FM. Kubasik, manager of CBS News infor- radio markets in the country re- mation services for past year, succeeds portedly receive salaries in the John Pearson, VP Mr. Chandler. Mr. Chandler's respon- $75,000 to $100,000 bracket, of international divi- sibilities include administrative and in- making Mr. Anderson one of sion of Independent formational aspects of broadcasts in highest paid in this group. Television Corp., To- CBS Reports, news specials, The Twen- Mr. Anderson has been with ronto, named sales tieth Century and Town Meeting of the WABC for the past five years. manager for Latin World series, special events and election America of Desilu units. Sales Inc., with offices in Hollywood, Mexico Carolyn Rosen Boiarsky, with Kana- Mr. Pearson City and Buenos Aires. wha (W. Va.) county board of educa- TV programs for J. Walter Thompson, tion, and previously reporter for UPI in Hollywood, appointed VP in charge of Jimmie Dykes, professional baseball Charleston, W. Va., named news editor program development for Harbour Pro- player, coach and manager, joins WCAu at WCHS -TV, that city. ductions, Unlimited, company Philadelphia, as expert on baseball and headed Paul Comer, with WDBJ Roanoke, by Raymond Burr. sports consultant. and Mike Wright, night news editor at Harlan Horton, announcer under WTAR -TV Norfolk, named announcer - name, Grant Williams, at KMOX St. NEWS weatherman and manager of news at Louis, joins KSD, that city, with title Robert L. Davidson, announcer at WSVA -AM -TV Harrisonburg, all Virginia. "Whatsisname," since "Grant Williams" WFAS White Plains, N. Y., named direc- William Wippel, owner -manager of is property of CBS. KSD will ask listen- tor of public affairs at WRRC Spring KOFE Pullman, Wash., and Martin To- ers to suggest new name for Mr. Horton. Valley, N. Y. Dom Alagia, formerly bin, newscaster at Kato and KOL, both William Kronick named director of with WINS New York, named head of Seattle, named newscaster and news di- Frontiers of the Mind, hour TV special sports department at WRRC. rector, respectively, at KIXI -AM -FM in Wolper Productions' The March of Don Hewitt, veteran CBS News pro- Seattle. Time series. ducer, named executive producer, Town Robert C. Lape, newscaster at WBZ -TV Mal Campbell, manager of WOL -AM- Meeting of the World series of inter- Boston, named news director. FM Washington; national discussions to be transmitted joins sports staff of Robert Carroll, with KFRM Salina, by satellite. William K. McClure, named WMAL- AM- FM -TV, that city. Kan., joins Kansas State Network as European producer of Town Meeting in Bill Hersey, television writer newscaster with headquarters at KARD- and for- addition to current post of director of merly with Young & Rubicam, TV Wichita. Other stations in network Lot operations, Europe, for CBS Reports. Angeles, named assistant program de- are xCKT(TV) Great Bend; KGLD(TV) velopment manager for ABC -TV on Ed Whitaker, with Armed Forces Garden City, and KoMC(TV) McCook, West Coast. Mr. Hersey replaces Larry Radio Service, and Jay Anthony, with Neb. Latter three are satellites of and Gordon, who resigns to pursue freelance writing career. Lee Leonard, announcer- personality at wcKY Cincinnati, joins WNBC New York, in similar capacity. Frank Sims, former play -by -play announcer for baseball networks of Phila- delphia Phillies, Detroit Tigers and Los Angeles Dodgers, joins Sports Network Inc., as announcer with Los Angeles staff. UNITED PRESS Seymour Horowitz, program director INTERNATIONAL of WABC -TV New York, named program director of KGO -TV San Francisco, replacing Calvin Thomas, who becomes production manager, replacing Dick West, who becomes operations manager. All men formerly held their new posi-

BROADCASTING, August 2, 1965 75 NBC News' John Chancellor to head VOA John Chancellor, White House correspondent for NBC and NBC newsman for 15 years, last week was named director of Voice of America, radio and te'evision arm of U. S. In- formation Agency. President Johnson said at his news conference last Wednesday (July 28) that this is first time VOA has been headed by working newsman. "I have confidence that it is going to be in imaginative, competent, reliable and always truthful hands," President said. Mr. Chancellor, who succeeds Henry Loomis who resigned in March to join Department of Health, Education & Welfare, reports to Leonard H. Marks, Washington communications lawyer, who was named director of USIA by President only last month (BROADCASTING, July 19). Native of Chicago, Mr. Chancellor was born in 1927 and attended Uni- versity of Illinois. After serving in Army he joined Chicago Sun -Times in 1948 working as reporter, rewrite - Mr. Chancellor being evicted from GOP convention man and feature writer. His first assignment with NBC was year. After political reporting in this fame of sort; during interview on as midwestern correspondent. In country before and during 1962 elec- floor, he was ejected by police. He 1956 he was television floor reporter tions, he returned to Europe early in was later escorted back to floor by Re- at political conventions and during 1963 to study Common Market and publican sergeant -at -arms who apol- campaign he covered Adlai E. Steven- to report on it in A Country Called ogized for police action (see picture.) son, Democratic nominee for Presi- Europe, NBC special. In July he was Mr. Chancellor's reporting has dent. Early in 1958 he was assigned named head of NBC News bureau won him national Sigma Delta Chi to NBC News' Vienna bureau, and covering Common Market in Brus- Award and Robert E. Sherwood then to London bureau. In mid -1960 sels. He returned to U. S. early in Award. he was named chief of NBC's Mos- 1964 to cover 1964 political cam- Mr. Chancellor is third from cow bureau, but came back to the paign, from pre -convention activities broadcast ranks to head VOA; J. R. U. S. in that year to work on 1960 to election itself. He was named NBC Poppele, former engineering VP of elections. After elections he returned News' White House correspondent in WOR- AM -FM -TV New York was VOA to Moscow, but came back to the December 1964. chief 1953 -56; Robert E. Button, for- U. S. in July 1961 to become host of It was during 1964 GOP conven- mer NBC program and sales execu- NBC -TV's Today program for one tion in San Francisco that he won tive, was VOA chief 1956 -1960.

are sold with KARD -TV. fice of general counsel, has joined Wash- of Emery, Sells & Wood, 1 Farragut Robert Irvine, news writer at KTLA ington law firm of Cohn and Marks. Square South; telephone: Metropolitan (TV) Los Angeles, joins news staff of Mr. Jacobi had been commission at- 8 -3772. Both originally were with Dow, KNx, that city. torney total of four years since 1959. Lohnes & Albertson, and then with Between 1961 and 1963 he was in pri- what is now Grove, Paglin, Jaskiewicz, Abe Albright, news director at WHEN vate practice in Washington. Gilliam & Putbrese. Syracuse, N. Y., named news director of wwvA Wheeling, W. Va. Ben Abbene, formerly with Henry Jaffe Enterprises and Wolper Produc- DEATHS Nick Charles, news director of WGBB tions, Los Angeles, appointed associate Rev. Frank Freeport, and WGSM Huntington, both S. Hemingway, 70, found- professor in communication arts de- er and since Dec. 2, 1926, general man- New York, named to news staff of partment of Loyola University, Los An- WWRL New York. ager of WMPC Lapeer, Mich., noncom- geles, and director of school's TV ac- mercial, died July 25 following heart John Franklin, formerly on news staff tivities. attack. Mr. Hemingway managed sta- of KYw (previously wacv) Philadelphia, Jack Shelley, newscaster and man- tion, licensed to Liberty Street Gospel and William Garrett, on news staff of ager of news departments at WHO -AM- Church, Lapeer, which operated from wcBM Baltimore, join news staff of FM-TV Des Moines, Iowa, named asso- church funds and from individual sub- KYW, there, which is converting to all - ciate professor in department of tech- scription. news operation. nical journalism at Iowa State Univer- Jo Ranson, 57, former radio station sity, Ames. ALLIED FIELDS public relations executive, died July 27 Harry G. Sells and Harry E. Wood in New York of injuries sustained in Robert Jacobi, Attorney in FCC's of- have established Washington law firm automobile accident. He had been as-

76 (FATES & FORTUNES) BROADCASTING, August 2, 1965 sociated for 17 years until 1958 with Leo Burnett & Co., Chicago, died July lac., Chicago, died July 16 in Memorial New York radio stations including 24. He is survived by his wife, Margue- hospital, Chicago, following stomach WEAF (now WNBC), WNEW and WMGM rite, daughter and son. operation. Before joining Encyclopaedia (now wHN) and more recently had been Brittanica six months ago, Mr. Hallack Thomas A. Wright, 52, formerly writer with trade publications and with as- was, for four years, Department of State sociated with Young & Rubicam, New National Tuberculosis Association, television consultant in Iraq, Iran, Ni- York, and ABC, died July 26 at his which he joined in 1963. geria and Sierra Leone. Previous to home in Santa Monica, Calif. Lester M. Malitz, 58, president of that he managed NBC-TV's color divi- Lester M. Malitz Inc., New York ad- A. Vance Hallack, 50, television con- sion. He is survived by his wife, Ber- vertising agency, and formerly VP at sultant for Encyclopaedia Brittanica nice.

FOR THE RECORD STATION AUTHORIZATIONS, APPLICATIONS

As compiled by BROADCASTING, July latitude, 84° 20' 04" west longitude. Type longitude. Type trans. RCA TTU -10A, type trans. GE TT -57A, type ant. GE TY -25E. ant. RCA TFU -30J. Legal counsel Welch 22 through July 28 and based on filings, Legal counsel Cohn & Marks; consulting and Morgan, Washington; consulting engi- engineer Gautney and Jones, both Wash- neer Serge Bergen, Fairfax, Va. Principals: authorizations and other actions of the ington. Principal: Jack M. Rice. Mr. Rice John A. Kemper (32 %), E. Raymond Arn, FCC during that period. owns Atlanta Telemeter Inc. and Home Kenneth D, Caywood, Robert Frame (each Theaters of Georgia Inc., both Atlanta pay - 17 %), John H. Pearce (9 %) and Victor J. This department includes data on new TV firms. Ann. July 20. Cassane (8 %). Kittyhawk Broadcasting is stations, changes in existing stations, Louisville- Consolidated Broadcasting Co. applicant for new AM in Kettering. Messrs. UHF channel 41 (632 -638 mc); ERP 176 kw Pearce and Cassane each have 200 shares ownership changes, hearing cases, rules vis., 11.6 kw aur. Ant. height above aver- of stock In Cox Broadcasting Corp. Mr. and standards changes, routine roundup age terrain 675 feet, above ground 395 feet. Am Is president and has 80% Interest in P.O. address 1713 Calhoun Street, Chilli- Film Associates Inc., Dayton, Ohio, produc- of other commission activity. cothe, Mo. Estimated construction cost $384,- tion and lab service film firm. Ann. July 20. 200: first year operating cost $270,000; reve- Abbreviations: Ann. -announced. ant. -an- nue $300,000. Studio location Louisville: New AM stations tenna. aur. -aural. CAT V- community an- trans. location New Albany, Ind. Geo- tenna television. CH- critical hours. CP- graphic coordinates 38° 20' 50" north lati- ACTION BY FCC construction permit. D -day. DA- direction- tude, 85° 51' 29" west longitude. Type trans. Saratoga Springs, N. Y.- Community Radio al antenna. ERP- effective radiated power. RCA TTU -10A, type ant. RCA TFU -30J. of Saratoga Springs, N. Y. Inc. Granted kc- kilocycles. kw-kilowatts. LS -local sun- Legal counsel Welch and Morgan; consult- CP for new AM on 900 kc, w, daytime. mod.-modification. N ing engineer George C. Davis, both Wash- P.O. address Kent E. Jones, 71 West Avenue. set. me-megacycles. ington. Principals: Ed Wolter, Edgerton Saratoga Springs. Estimated construction -night. SCA- subsidiary communications Welch, F. A. Lionberger, Arlie L. Howard authorization. SH- specified hours. SSA - and cost $1,000; first year operating cost $42,000; special service authorization. STA- special J. P. Morgan (each 20 %). Mr. Wolter revenue $60,000. Principals: Kent E. (29.9 %) temporary authorization. trans. -transmitter. owns lending and finance firm. Principals and Francis P. Jones (29.2 %), Paul R. each have 5% interest In applicant for new Roublard Larrie G. Sutliff, Iona W. Robert- TV in Kansas City, Mo., for channel 25. son (each 11.7 %), James E. Cudney and New TV stations Consolidated Broadcasting is also an appli- James M. Burke (each 2.9 %). Messrs. cant for UHF channel 16 in Wichita, Kan. Rouilard and Cudney are area business- ACTION BY FCC Ann. July 16. men; Mr. Burke is attorney; Mrs. Jones Phoenix- Spanish Language Television of Lake Charles La.-Victor Radio Inc. UHF and Mrs. Robertson are housewives; Messrs. Arizona Inc. Granted CP for new TV on channel 29 (536-542 mc); ERP 176.8 kw vis.. Jones and Sutliff are employes of WSPN 19.85 kw 35.35 kw aur. Ant. height above average Saratoga Springs. Applicant proposes to use UHF channel 21 (512 -518 mc); ERP terrain 278 feet, above ground 300.25 feet. vis., 3.96 kw aur. Ant. height above average facilities of WSPN, which suspended opera- P.O. address Box 324, Lake Charles. Esti- tions Feb. 9. Action July 27. terrain 1,540 feet, above ground 92 feet. mated construction cost $350,210; first year P.O. address 2873 Sky Harbor Boulevard, operating cost $280,000; revenue $280,000. APPLICATIONS Phoenix. Estimated construction cost $165,- Studio location, Lake Charles; trans. loca- Red Oak, Mid -American Publish- 600; first year operating cost $145,000; reve- Iowa- locations tion Sulphur, La. Geographic coordinates ing Corp. 1080 kc, 250 w, D. P.O. address nue $275,000. Studio and trans. 30° 12' 36" north latitude, 93° 22' 36" west Box 130, Shenandoah, Iowa. Estimated con- both Phoenix. Geographic coordinates 33° longitude. Type trans. RCA TTU -10A, 20' 03" north latitude, 112° 03' 42.5" west type struction cost $28,114.07; first year operating TTU -1B, ant. RCA TFU -24 DL. Legal counsel Fly, cost $24,000; revenue $24,000. Principals: longitude. Type trans. RCA type Shuebruk, Blume & Gaguine; consulting David E. Archie (12 %), W. D. Archie (5 %), ant. RCA TFU -30J. Legal counsel Philipson, engineer Silliman, Moffet and Kowalski, Mrs. P. Tinley (3 %), Arden E. Lyon & Chase; consulting engineer Jansky John Bow- E both Washington. Principal: Victor Muscat man (5 %). Joseph P. Rosenfield (3 %), Ruan & Bailey, both Washington. Principals: (100 %). Victor Radio owns KMYO Little Leasing Co. (3 %) and others. Mid- American Pluribus Unum Enterprises Inc. (18.67 %), Rock, Ark., and KIKS Sulphur. Ann. July is publisher of Charles City (Iowa) Press, Donald B. Thomson (13.89 %), George W. 16. Cedar Valley Times, Vinton, Iowa, Marion Soderquist (16.67 %), Arnold R. Sabel (8.33 %), Leon- Kettering, Ohio -Kittyhawk Broadcasting !Iowai Sentinel, and Clear Lake (Iowa) (8.33 %), T. Richard Gregory Corp. UHF 16 (482 -488 Mirror- Reporter. Messrs. Tinley and Archie ard M. Calderon Jr. (13.89 %), Harvey M. channel mc); ERP Edward Panosian (5.55 %), 250 kw vis., 25 kw aur. Ant. height above are publisher and president, respectively, of Ross (8.33 %), average terrain 187 feet, above ground 356 Shenandoah (Iowa) Sentinel. Ann. July 23. Elmer Green (5.55%) and Herb Linder Miss. 970 (2.79 %), Mr. Thomson owns E Pluribus feet, P.O. address Box 2263, Kettering. Esti- Brandon, -Wilbur J. Martin Sr. Unum Enterprises, Phoenix advertising mated construction cost $318,200; first year kc, 1 kw. D. P.O. address Box 507, Waynes- agency. Mr. Lindner is Phoenix city council- operating cost $295,500: revenue $400,000. boro, Miss. Estimated construction cost man and others have business interests in Studio location Kettering, trans. location $62,034; first year operating cost $28,000; Cox Moraine. Ohio. Geographic coordinates 39° revenue $35,000. Mr. Martin owns WABO Phoenix and vicinity. Commissioner 43' II" north latitude. 84° 13' 20" Waynesboro. Ann. 21. abstained from voting. Action July 23. west July APPLICATIONS Little Rock, Ark. -Victor Broadcasting Inc. UHF channel 16 (482 -488 mc); ERP 32.38 kw vis., 6.48 kw aur. Ant. height above average terrain 393 feet, above ground 508.4 feet. P.O. address 4015 West EDWIN TORNBERG Capitol Street, Little Rock. Estimated construction cost $263,680; first year operating cost $280,000; revenue $280,000. Studio and & COMPANY, INC. trans. locations both Little Rock. Geo- graphic coordinates 34° 45' 57" north latitude, 92° 17' 39" west longitude. Type trans. RCA TTU -2A, type ant. RCA TFU -24DL. Legal counsel Fly, Shuebruk, Blume and Gaguine; consulting engineer Willman, Negotiators For The Purchase And Sale Of Moffet & Kowalski, both Washington. Prin- cipal: Victor Muscat (100 %). Mr. Muscat Radio And TV Stations CATV owns KMYO Little Rock, and KIKS Sul- phur, La. Ann. July 19. Appraisers Financial Advisors Atlanta - Rice Broadcasting Inc. UHF channel 46 (662 -668 mc); ERP 570 kw vis., 110 kw aur. Ant. height above average terrain New York -60 East 42nd St., New York 17, N. Y. MU 7-4242 1,097 feet, above ground 1,054.25 feet. P.O. West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5-3164 address 3091 Arden Road, N.W., Atlanta. Estimated construction cost $390,000; first Washington -711 14th St., N,W., Washington, D.C. DI 7-8531 year operating cost $450,000; revenue $300,- 000. Studio and trans. locations both Atlanta. Geographic coordinates 33° 45' 34" north

BROADCASTING, August 2, 1965 77 and James O. Crawford (12.5 %). Applicant Is publisher of Corbin Times- Tribune and SUMMARY OF COMMERCIAL BROADCASTING is licensee of WCTT Corbin. Ann. July 16. Lake Charles. La.- Victor Radio Inc. 96.1 inc, channel 241, 35.33 kw. Ant. height above Compiled by BROADCASTING, July 28 average terrain 218 feet. P.O. address Box ON AIR NOT ON AIR TOTAL APPLICATIONS 324, Lake Charles. Estimated construction Lic. CP's CP's for new stations cost $23,465: first year operating cost $18,000: revenue $24,000. Principal: Victor Muscat AM 1.039 38 70 454 (100 %). Mr. Muscat is also applicant for FM 331 18 245 297 new TV on UHF channel 29 in Lake Charles, and channel 16 in Little Rock, Ark, Victor TV 551 43 116 213 Radio owns KMYO Little Rock and KIKS Sulphur. La. Ann. July 21. AUTHORIZED TELEVISION STATIONS Alpena. Mich.- Midwestern Broadcasting 228A, 3 Ant. height Compiled by BROADCASTING. July 28 Co. 93.5 mc. channel kw. above average terrain 122 feet. P.O. address Paul Bunyan Building, Traverse City. VHF UHF TV Mich. Estimated construction cost $10,384; Commercial 510' 165 675 first year operating cost $1,500; revenue 55,000. Principals: Les Biederman (52.5 %). Noncommercial 59 56 115 Drew McClay (15 %), William Kiker (16.25 %) and Fred Zierle (16.25 %). Mid- COMMERCIAL STATION BOXSCORE western owns WTCM and WPBN -TV Tra- verse City. WTOM -TV Cheboygan, WATT Compiled by FCC, May 31, 1965 WATC Gaylord. WATZ Alpena Cadillac, Ann. AM FM TV and WMBN Petroskey. all Michigan. July 19. Licensed (all on air) 3,998 1,292 559 Sturgeon Bay. Wis.-Door County Broad- CP's on air (new stations) 19 41 30 casting Inc. 95.9 Inc, channel 240, 3 kw. Ant. 300 feet. P.O. not on air stations) 77 207 88 height above average terrain CP's (new address 15th and Utah Streets, Sturgeon Total authorized stations 4,094 1,540 677 Bay. Estimated construction cost $15,022: Applications for new stations (not in hearing) 220 189 78 first year operating cost $8.000; revenue %). Applications for new stations (in hearing) 78 59 60 38,500. Principals: Edward Allen (52 Dr. H. D. Grote (13 %), Frank H. Kellner Total applications for new stations 298 248 138 (12 %), Verner Felhofer (10 %) and others. Applications for major changes (not in hearing) 201 48 22 Door County Broadcasting owns WDOR Applications for major changes (in hearing) 35 3 10 Sturgeon Bay. Ann. July 19. Total applications for major changes 236 51 32 Licenses deleted L 0 0 Existing FM stations CP's deleted 2 0 0 ACTION BY FCC ' Does not include seven licensed stations off air. Sec. 73.242 of commission's rules. Includes three noncommercial stations operating on commercial channels. adopted in 1964, provides that effective October 15, FM's in cities of over 100,000 population can devote no more than 50% of average broadcast week to duplication of programing of commonly owned AM in same local area. Rule also provides that Existing AM stations terrain 244 feet. P.O. address c/o Merrill stations may file requests for exemption, Walker, 2300 North Shiawassee, Owosso. such requests to be filed six months before ACTIONS BY FCC Estimated construction cost $11,100; first the effective date. or by April 15. 109 sta- year operating cost $9,600; revenue $5,000. tions covered by rule filed requests for By memorandum opinion and order. Applicant is licensee of WOAP Owosso. exemption. Because of large number, and commission granted application of WFI'L Chairman Henry and Commissioner Cox dis- also because supplemental material was Broadcasting Co. to increase daytime power sented. Action July 21. filed quite recently in connection with of WFTL Fort Lauderdale, Fla., on 1400 kc St. Albans, W. Va. -St. Albans -Nitro several of them, commission has not yet from 250 w to i kw, continued nighttime Broadcasting Co. Granted CP for new FM reached decision on requests. It will con- operation with 250 w, with DA -D; condi- on 105.1 mc, channel 286, 50 kw. Ant. height sider them in Sept. and reach decision dur- tions include no construction unless and above average terrain 500 feet. P.O. address ing that month. Since decision has not yet until application of Indian River Broad - 212 Talbott Building, Dayton 2, Ohio. Esti- been reached, it is appropriate to postpone casting Co. to increase daytime power of mated construction cost $14,500; first year effect of rule with respect to those stations WIRA Fort Pierce, Fla., on 1400 kc from operating cost $10,000; revenue $15,000. Ap- which have sought exemption. Therefore. 250 w to 1 kw, continued nighttime opera- plicant is licensee of WKLC St. Albans. with respect to 106 of these stations, exemption with 250 w is granted. Denied or dis- Action July 26. tion is granted until Dec. 31. In three other missed as moot petitions to deny by WWIL instances, exemption requested was tern - Fort Lauderdale, and WIRA. Action July 28. APPLICATIONS oorary, until April 15, 1968. These requests Commission gives notice that May 27 Scottsboro, Ala. -Dr. Ralph M. Sheppard. have merit and are granted. 109 stations initial decision which looked toward grant- 98.3 mc, channel 252, 1.5 kw. Ant. height are listed hereto. With respect to other ing application of Radio Station KVOL Inc. above average terrain 404 feet. P.O. address FM stations covered by the rule. it becomes to increase daytime power of KVOL Lafay- Box 6, Scottsboro. Estimated construction effective October 15. In those cases in which ette, La., from 1 kw to 5 kw, continued cost $16,917; first year operating cost $18,- commission denies exemption upon con- operation on 1330 kc, 1 kw-N, DA -N; con- 500; revenue $30,660. Dr. Sheppard is dentist sideration of request in Sept., stations will ditions include no pre -sunrise operation and has real estate interests. Ann. July 19. be given reasonable time to make what- with daytime facilities pending decision in Mesa, Ariz.- Maricopa County Broadcast- ever changes in facilities are needed to Doc. 14419, became effective July 16 pur- ers Inc. 93.3 mc, channel 227, 100 kw. Ant present required amount of nonduplicated suant to sec. 1.276 of rules. Action July 27. height above average terrain 1,649 feet. programing. Four other stations filed re- By order, commission denied petition P.O. address Box 1510, Mesa. Estimated con- quests but exemption is not necessary for reconsideration by Greater Minnesota struction cost $81,324; first year operating since they are not covered by rule. These Broadcasting Corp. (KVBR). Brainerd. cost $36,000; revenue $48,000. Principals: are: WDBO -FM Orlando, Florida. WCRB- Lee FM Waltham. Mass., and WPBC -FM Rich- Minn., and dismissed as moot its motion for Ackerman (65.5 %). Sheldon Engel of less 100,000 ac- 11 (20 %) and Tad Hankey (14.5 %). Maricopa field. Minn, (cities than stay of June decision which granted ap- 1980 and WHA -FM plication of Brainerd Broadcasting Co. to County owns KALF Mesa. Ann. July 19. cording to Census): Brainerd, and Madison. Wis. (a station in the educational change trans. site of KLIZ Valparaiso, Ind.- Northwestern Indiana FM band). Action July 21. change operation on 1380 kc from 1 kw, D. Radio Inc. 105.5 mc, channel 288A, 3 kw. to 5 kw, unl., DA -N. Commissioners Cox and Ant. height above average terrain 300 feet. Following FM's are granted exemption Wadsworth not participating. Action July 27. P.O. address Box 490, Valparaiso. Estimated from provisions of sec. 73.242 of commis- By order, commission authorized KWK construction cost $19,726; first year operat- sion's rules, to and including December 31 where Radio Inc. to continue operation of KWK ing cost $27,100; revenue $27,404. Principals: except in three cases indicated St. Louis, Mo., until end of broadcast day Emmett M. Meilenthin, W. Jerome Dee, exemption is to and including April 15, on Sept. 30, pending determination by com- Nettie B. Hershman (each 30.5 %), G. Ed- 1966: WJLN Birmingham; WKRG -FM Mo- mission's review board with respect to pro- ward Hershman and Arthur L. Hershman bile, and WHHY -FM Montgomery, all Ala- posals for interim authority. Commissioner (each 4.13 %). Applicant owns WNWI Val- bama: KHEP -FM and KMEO, both Phoenix. 21. paraiso. Ann. July and KCEE -FM Tucson, both Arizona; KEZR Bartley dissented. Action July 19. Anaheim: KPAT -FM Berkeley; KFOX -FM. Commission has addressed letter to Corbin, Ky.-James Calvin Vernon. 99.3 KABC -FM. KFAC -FM, KNX -FM, all Los Richard B. Wheeler. of Radio Denver Inc., mc, channel 257A, 3 kw. Ant. height above Angeles: KFMB -FM and KSEA. both San licensee of KTLN Denver. concerning com- average terrain 82 feet. P.O. address c/o Diego, and KARL -FM. KCBS -FM, KGO- plaint by Paul G. West. on behalf of Shel- WYGO Radio, 311 South Main Street. FM, KKHI -FM and KNBR -FM, all San don D. Doman, d/b as Credit Counselors. Corbin. Estimated construction cost $6,204: Francisco. all California; KFML -FM and against series of programs entitled "The first year operating cost $24,000; revenue KOA -FM. both Denver; WDRC -FM Hart- Gougers." Action July 21. $36,000. Mr. Corbin owns WYGO Corbin. ford, and WATR -FM Waterbury. both Con- Ann. July 19. necticut: WGMS -FM. WOL -FM, WRC -FM Co. -FM, all Washington; WGBS -FM FM Corbin, Ky.- Corbin Times -Tribune and WTOP New stations 99.3 mc, channel 275A. 3 kw. Ant. height Miami: WGNB St. Petersburg, and WDAE- WGKA -FM BY FCC above average terrain 259 feet. P.O. address FM Tampa. all Florida: WAVQ, ACTIONS Box 509, Corbin. Estimated construction and WPLO -FM. all Atlanta: WBBM -FM. Owosso, Mich. -Owosso Broadcasting Co. cost $17,695; first year operating cost $7,- WJJD -FM, WMAQ -FM and WNUS -FM, all Granted CP for new FM on 103.9 mc. chan- 400; revenue $7,200. Principals: J. Springer Chicago; WBST-FM South Bend, Ind.; nel 280, 3 kw. Ant. height above average Robinson (60" ). John L. Crawford (27.5 %) KCKN -FM Kansas City, Mo.; WKLO -FM

78 (FOR THE RECORD) BROADCASTING, August 2, 1965 Louisville, Ky.; KRMD -FM and KWKH -FM, others, to Eugene Television Inc., owned none after), to Herbert E. Strickland (100% both Shreveport, La.; WCOP -FM, WEEI -FM. by same individuals with same percentages. after). Consideration $75,000. Mr. Strick- WRKO-FM and WXHR -FM, all Boston; No financial consideration, transaction of land has 50% interest in WSUZ Palatka. WKNR -FM Dearborn; WJBK -FM and asset transfer. Action July 27. Fla. Ann. July 16. WXYZ -FM, both Detroit, and WYFE Lans- ing, all Michigan; KTIS -FM Minneapolis: WENS(TV) Pittsburgh- Granted assign- KOLL Honolulu -Seeks assignment of CP KRÉY Kansas City, KMOX -FM and WIL- ment of CP from Telecasting Inc., owned by from Lawrence T. Kagawa, to Diamond FM, both St. Louis. all Missouri; KICN Thomas P. Johnson and others, to Spring- Head Broadcasting System Inc., owned by and KOWH-FM, both Omaha; WKDN -FM field Television Broadcasting Corp., owned Perry W. Carle, Dr. Ralph B. Cloward and Camden; WPAT -FM by William L. and Roger L. Putnam and Jerry J. Neville (each 3318 %). Considera- Paterson, and WTTM- others. Consideration tion $9,006. Mr. Carle is account executive FM Trenton, all New Jersey; WEBR -FM, 5,000 shares of Spring- for WGR -FM and WYSL -FM, all field stock or about $110,000. Springfield TV KULA Honolulu. Dr. Cloward is neuro- Buffalo; owns WWLP(TV) Springfield, WJZB(TV) surgeon and has 50% interest in Coconut WCBS -FM, WEVD -FM, WHOM -FM, WNBC- Grove Hotel FM, WOR -FM and WQXR -FM, all New Worcester both Massachusetts; WKEF(TV) Corp., Honolulu. Mr. Neville York, Dayton, Ohio, and WRLP(TV) Keene, N. H: owns Press Dispatch, Honolulu commercial and WROC -FM Rochester, all New communications firm. Ann. 19. York; WSJS -FM Winston -Salem, N. C.: Brattleboro, Vt.- Greenfield, Mass. with CP July WCUF Akron; WERE -FM, WGAR -FM and for new TV in Raleigh, N. C., and appli- KSOO -AM -TV Sioux Falls, S. D. -Seeks WJW -FM, all Cleveland, WCOL -FM Co- cation pending for TV in Kansas City Mo. transfer of control of licensee corporation, lumbus; WONE -FM Dayton: WSPD -FM Action July 28. KSOO -TV Inc., from Morton H. Henkin Toledo, (3318% before, 10% after), Thomas Barn - and WRED Youngstown. all Ohio: WAND -TV Pittsburgh- Granted assign- stuble KOCY -FM Oklahoma City and KAKC -FM ment of CP from Agnes J. Reeves Greer to (27 %% before, 5% after), Harold W. and KRMG -FM, both Tulsa. all Oklahoma: Bangen (2318% before, 8% after), and D. H. Overmyer Communications Co. Con- Juluis Reiland (15.9% KOIN -FM, KPDQ -FM and KPOJ -FM. all sideration Agnes Greer is con- before, none after). Portland, Ore.; WCAU -FM, WFLN -FM and $28.000. to Messrs. Henkin, Barnstuble, Bangert. trolling stockholder of Dover Broadcasting Gordon Ritz (41.5 WIBG -FM, all Philadelphia, and KQV -FM. Inc., licensee of WJER Dover -New Phila- %) and Wheelock Whitney WJAS -FM, WRYT -FM and WWSW -FM, all delphia, (28.5 %). Consideration $770,000. Mr. Ritz Pittsburgh; WFQM and WCNS -AM -FM Canton, both was project director for Time Inc.'s Sports and WKAQ -FM. both Ohio: West Virginia Radio Corp., li- Illustrated. San Juan, P. R.: WDEF -FM Chattanooga; censee of WAJR -AM-FM W. and vice president of Time - KRLD -FM Dallas: Morgantown, Life Broadcasting's WTCN -AM -TV Minne- KSET -FM El Paso: Va.; WKJF Inc., licensee of WKJF -FM apolis. KNOK -FM Fort Worth: KVIL -FM Highland Pittsburgh. Mr. Overmyer owns Mr. Whitney is chairman of board Park -Dallas. and WNOP -TV of J. M. Dain & Co. Inc., Minneapolis in- KTRH -FM Houston. all Newport, Ky.; WDHO -TV Toledo, Ohio, vestment bankers. Texas; KCPX -FM Salt Lake City; WAVA- and WATL -TV Atlanta. OCC is also appli- Ann. July 20. FM Arlington; WCMS -FM Norfolk, and cant for new UHF -TV's in Rosenburg, Tex., WSHC Collierville, Tenn. -Seeks assign- WRVA -FM Richmond, all Virginia; KIKI - (ch. 17) and Dallas (29). Action July 28. ment of CP from George Kleim, E. W. Fitz- FM and KTW -FM, both Seattle, and KTNT- gerald, Parker C. Henderson and Pierce FM Tacoma, all Washington: WEMP -FM. WISA -AM -FM Isabela, P. R.- Granted as- Thomas d/b as Collierville Broadcasting Co., WISN -FM and WRIT -FM. all Milwaukee. signment of license from Sergio Martinez to Paul Piper tr /as Piper Broadcasting Co. (99.94 %), Gualberto Martinez and Gloria Consideration $2.200. Mr. Piper has ma- Maria Machado (each 0.03 %), to Luis Alan jority interest in five firms that engage in Ownership changes Mejia (100 %). Consideration $205,000. Mr. manufacturing, selling and servicing farm ACTIONS BY FCC Mejia had minority interest in WIAC -AM- machinery. Ann. July 19. FM San Juan, P. R. Action 21. LVCRI Scottsboro, Ala. Granted assign- July KMCO Conroe, Tex. -Seeks transfer of ment of license from Jackson County Broad- KVET -AM -TV Austin, Tex. -Granted as- control of licensee corporation. Montgomery casting Service, owned by Pat M. Couring- signment of license from Austin Broadcasting County Broadcasting Inc., from F. Regan ton (100 %), to Jackson County Broadcasting Co., owned by Willard Deason (99 %) and Smith (80 %), deceased, to Mrs. F. Regan Service Inc., owned by Mr. Courington Jeanne F. Deason and Charles F. Herring Smith, independent executrix. No financial (62.5% after), Forrest W. Crowe (12.5 %) and (each 0.5 %), to KVET Broadcasting Inc., consideration. Ann. July 19. Benny Waverly Kennamer (25%). Con- owned by Roy A. Butler (60 %) and Ann WLVA -AM -TV Lynchburg, Va. -Seeks as- sideration $40,000. Mr. Kennamer is general Showers Butler (40 %). Consideration $500,- signment of licenses from Lynchburg manager of WCRI. Action July 21. 000 plus accounts receivable. Mr. Butler Broadcasting Corp., owned by Philip P. WLBE Leesburg -Fort Eustis, Fla.- Granted has various nonbroadcast business interests Allen (25.56%), John P. Read Jr. (4.2 %). transfer of control of licensee corporation, in Austin and vicinity. Action July 28. Champe C. Allen (25.56 %) and others to WLBE Inc., from Paul A. and Sally H. Evening Star Broadcasting Co., owned by Husebo (100 %), to Edwin Mead, Arthur D. APPLICATIONS Ruth Sheldon and Elizabeth Noyes Hemp - Pepin, Harold J. Sharp (each 25%), D. stone, trustees (11.4 %), Sutter & Co. (7 %), Richard Mead Jr. (16.67 %) and Robert E. KHUM Santa Rosa, Calif. -Seeks transfer Willmott Lewis Jr. (3.9 %), Godfrey W. Warfield Jr. (8.33 %). Consideration $190,000. of control of licensee corporation, Bay Area Kauffman (2.84 %), Miriam H. Kauffman Mr. Pepin has 33% interest In WPRY Electronic Inc., from Frances S. De Golia 12.84 %) and others. Consideration $1.25 Perry, Fla. Mr. Sharp is sales manager of (100 %), to Henry J. Guzik (100% after). million. Evening Star Broadcasting owns WLBE. Others have nonbroadcast business Consideration $1. Mr. Guzik has agreed to WMAL- AM -FM -TV Washington and is interests in Fort Eustis and vicinity. Action furnish licensee with $10,000 now and addi- owned by Washington Evening Star. Ann. July 21. tional $10,000 in working capital. Mr. Guzik July 19. is western sales manager for Tele -Radio & WOLD Marion, Va. -Seeks assignment of KASI Ames, Iowa -Granted transfer of TV Sales Inc., Los Angeles radio represen- license from Charles B. Seward (55 %). control of license corporation, KASI Iowa tation firm. Ann. July 18. Charles L. Harrington (8.75 %), James F. Inc., from Dale Cowie, Robert A. Dettman, KLMO -AM -FM Longmont, Colo. -Seeks Killinger (8.75 %), Allen H. Whitney (7 %) G. Laverne Mambo, W. John Grandy, Harry acquisition of control of licensee corpora- and others, to Emerald Sound Inc., owned S. Hyett and Odin S. Ramsland (100% as tion, Radio Longmont Inc., by William G. by Robert S. Dix, Roy E. Caldwell, Chloetta group), to Ames Broadcasting Co., owned Stewart (50% before, 99% after), through E. Dix and J. Russell Dix (each 25%). Con- by Dale Cowie (100 %). Consideration $132,- sale of stock by Judson G. Rosebush (50% sideration $78.000. Mr. R. S. Dix is chief 000. Mr. Cowie is general manager of KBIZ before, none after) to licensee corporation. engineer and salesman for WKOY Blue- Ottumwa, Iowa. Action July 21. Lila Jean Stewart also acquires 1% interest field, W. Va. Ann. July 16. WNVL Nicholasville, Ky.- Granted assign- in Radio Longmont. Consideration $44,250. WIGL Superior, Wis. -Seeks assignment ment of license from Pierce E. and F. E. Ann, July 20. of license from Charles R. Larsen, trustee Lackey, and Katherine G. Peden d/b as WFIF Milford, Conn. -Seeks assignment in bankruptcy, to Arthur A. Cirilli, trustee Nicholasville Broadcasting Co., to Katherine of CP from Blair A. Walliser tr /as Milford in bankruptcy. No financial consideration. G. Peden tr /as Nicholasville Broadcasting Broadcasting Co., to Colonial Broadcasting Ann. July 20. Co. Consideration $50,000. Action July 26. Inc., owned by Mr. Walliser. No financial consideration, transaction of incorporation. WFAU -AM -FM Augusta, Me.- Granted as- Ann. July 19. Hearing cases signment of license from Twin City Broad- WTGA Thomaston, Ga. -Seeks transfer of casting Inc., owned by Faust Couture DESIGNATED FOR HEARING (82.4 %) and others, to Capitol Communica- control of licensee corporation, Radio Geor- tions Harold L. Vigue gia Inc., from Sylvia D. Strickland, George By memorandum opinion and order. Corp., owned by M. Strickland Jr. (each 25% before, none commission (1) designated for hearing ap- (52 %), Norman G. Gallant (24 %), Joseph after) and Leslie E. Gradick (50% plication West R. Roy and Paul F. McClay (each 12%). before, of Central Ohio Broadcasters Consideration $164,551. Mr. Roy is engineer for WCOU -AM -FM Lewiston, Me.. owned by Twin City Broadcasting. Mr. Gallant is ry general manager of WFAU -AM -FM and has SUBSCRIBER interest in Twin City Broadcasting. Messrs. Vigue and McClay are employed at WTVL SERVICE ADDRESS CHANGE: Attach label here and print Waterville, Me. Assignment is contingent on Please include BROAD- grant of assignment of WCOU -AM -FM to new address, including ZIP number, below. Changes Androscoggin Radio Corp. (see CASTING address label below). to Action July 21. insure immediate made every Tuesday for following Monday's issue. response whenever WCOU -AM -FM Lewiston, Me.- Granted you assignment of license from Twin City write about your sub- Broadcasting Inc., to Androscoggin Radio scription. Corp., owned by John C. Libby (75 %) and Name Harry Ferguson (25 %). Consideration $183.- To subscribe use this 057. Mr. Libby has interest in Twin City form with your pay- Company Broadcasting, owner of WFAU -AM -FM Au- ment. Mark new gusta, Me., and WCOU -AM -FM (see above). Action July 21. subscription or re- Business new present subscrip- Home KCBY -TV Coos Bay, Ore. -Granted assignment of license from Pacific Television tion. Subscription rates Inc., owned by Eugene Television Inc. on page 7. City State Zlp which is owned by Edna E. Fisher (26113%). Lee P. Bishop. Edward T. Gardner, C. BROADCASTING 1735 DeSales St., Washington, Philip Tillman, J. Don Smith, Janeth H. D. C. 20036 Russell, Robert P. Booth (each 6? %%) and L

BROADCASTING, August 2, 1965 79 Inc. (Harry B. Miller, president and 25% Ind.), for reconsideration of Oct. 12, 1962 Routine roundup owner) for new AM on 1110 kc, 250 w, DA, action which denied Tarzian proposal to D, in Xenia, Ohio. and (2) granted appli- move channel 4 from Bloomington to In- ACTIONS BY REVIEW BOARD cation by Mr. Miller for renewal of license dianapolis for use by WTTV at new trans. Granted request by Flathead Valley of WHBM -FM in same city, conditioned site; terminated Doc. 14420. Commissioner Broadcasters (KOFI), Kalispell, Mont., to on outcome of hearing on AM application. Bartley issued concurring statement; Com- extend time to Aug. 10 to file oppositions to Action July 21. missioner Lee not participating. Action by Inc. July 28. petition Garden City Broadcasting order, (KYSS), Missoula, to enlarge issues and to OTHER ACTIONS By memorandum opinion and Aug. 31 for replies in proceeding on AM commission denied request for waiver of applications. Action July 28. Commission notes that floods and other sec. 73.24 of rules, and returned as unaccept- natural disasters besetting various sections able for filing application of Semrow Broad - Granted motion by Broadcast Bureau to of country have caused considerable damage casting Co. to increase hours of operation extend time to Aug. 2 to file responsive to radio stations located in stricken areas. of WNMP Evanston, Ill., on 1590 kc, 1 kw, pleadings to joint appeal by O. K. Broad- In many instances, damage is so extensive from day to Unl., with DA -N. Chairman casting Co. and WGAY Inc. from examiner's as to require licensee to apply for modifica- adverse ruling in proceeding on AM appli- tion of license, e.g., where station's facilities cations of Charlottesville Broadcasting Corp. have been completely destroyed and sta- (WINA) Charlottesville, and WBXM Broad- tion must be relocated at new site. Since casting Inc., Springfield, both Virginia. in such modifications are beyond control of Dockets 15861 -2. Member Nelson not partici- applicant, commission will look with favor ETV applications pating. Action July 28. on requests for waiver of filing fee in those Members Nelson, Sloan and Kessler on instances. Applicants who wish to request July 27 adopted decision granting joint re- waiver on these grounds should enclose Following applications for match- gquest by Community Radio of Saratoga statement setting forth description of natu- ing funds have been received by De- ral disaster and damage which caused modi- partment of Health, Education and ofsSaraSaratoga Springs Inc. for approval of fication to be filed. Action July 21. Welfare: agreement whereby A.M.'s application would Tilbury Knob Inc., West Nanticoke, Pa.- Lincoln, Neb. - Nebraska Educa- be dismissed; dismissed later's application Granted CP for new VHF -TV translator on tional Television Commission; $187,- for new AM in Saratoga Springs, N. Y.; and channel 2 to rebroadcast programs of 789 to activate channel 13 in Alliance, granted Community's application for new WDAU -TV (ch. 22) Scranton. Commissioner Neb.: total project cost $508,477. daytime AM on 900 kc, 250 w, in Saratoga Bartley dissented. Action July 21. Wilkes- Barre, Pa. - Northeastern Springs, N. Y.; conditioned to no pre -sunrise By supplement number 5 to fourth re- Pennsylvania Educational Television operation with daytime facilities pending port and order in Doc. 14229, commission Association; $200,000 to activate chan- decision in Doc. 14419. June 1 initial deci- amended revised table of assignments to nel 64 in Scranton; total project cost sion looked toward granting Community's (1) substitute channel 21 for channel 47 $519,120. application denying A.M. Broadcasters. Ac- for educational use at Pensacola, Fla., leav- Chapel Hill, N. C.-University of tion July 27. ing latter channel available for commercial North Carolina; $144,758 to activate Granted motion by Broadcast Bureau use there and. (2) assigned channel 26 to channel in Linville, N. C.; total proj- to correct order of designation in proceed- Ill. renders moot re- ect cost $289,516. Jacksonville, Latter Edu- ing on application of Twelve Seventy Inc. quest by Keith Moyer to assign lowest pos- Norfolk, Va.-Hampton Roads for renewal of license of WTID Newport sible UHF -TV channel to Jacksonville, and cational Television Association; $26,- News. Va.; motion is unopposed. errors petition for rule making was dismissed. 306 to expand facilities of channel 15 in Norfolk; total cost $35,075. were inadvertent, and correction will not Action July 21. project prejudice rights of applicant. Action July 27. In proceeding on AM applications of By memorandum opinion and order de- Abacoa Radio Corp. (WRAI), San Piedras nied motion by Seashore Broadcasting Corp. (San Juan). and Mid -Ocean Broadcasting to enlarge issues as to Ocean County Radio Corp., San Yuan, P. R., commission denied Broadcasting Co. in proceeding on applica- petition by Mid -Ocean for consolidation of Henry not participating; Commissioner tions and that of Beach Broadcasting Corp. proceeding in oral argument with other ar- Loevinger dissented. Action July 28. for new FM in Toms River, N. J. Action guments involving "basic 307 (b) policy By letter, commission dismissed appli- July 26. questions" scheduled to be held before cation of Cherryville Broadcasting Inc. for commission Oct. 1. Action July Denied motion by Jell Broadcasting Inc. en banc on additional time to construct WCSL Cherry- to delete financial qualifications issue in pro- 21. ville, N. C. because of delays not within ceeding on application. and that of Tele- In proceeding on application of Ameri- meaning of sec. 319 of Communications vision San Francisco for new TV on chan- can Colonial Broadcasting Corp. to increase Act but afforded opportunity for hearing. nel 26 in San Francisco. Action July 26. power of WKBM -TV Caguas, P. R., com- In so doing. it pointed out that issues would mission ordered that record, when closed. include apparent misrepresentations and By memorandum opinion and order de- be certified to commission for decision. and criminal conviction. In order to facilitate nied petition of Waynesboro Broadcasting directed parties to file proposed findings of bringing Cherryville its first local broadcast Corp. to enlarge and otherwise modify hear- fact and conclusions of law within 30 days service, it advised Broadcasting Co. of ing issues, but accepted its supplement to from date of closing of record, with reply Carolinas Inc., would -be assignee of WCSL, reply in proceeding on its application and briefs. if any, to be filed 10 days thereafter. that consideration would be given to appli- that of WANV Inc. for new FM in Waynes- Commissioner Loevinger not participating. cation for vacated facilities. Action July 28. boro, Va. Action July 23. Action July 27. Commission invited comments to pro- Dismissed as moot petition by Ameri- In Rochester. N. Y., TV channel 13 proposed rulemaking to amend FM table of can Colonial Broadcasting Corp. to amend ceeding, commission granted joint motion channel assignments based on following issue in proceeding on its application to by eight of applicants for extension of time petitions: increase power of WKBM -TV, channel 11, to Aug. 27 to file responses to pending By Crest Broadcasting Inc., licensee of Caguas, P. R. Action July 23. pleadings and to Sept. 15 to file amend- WPMP -FM, channel 255, Pascagoula. Miss.. In proceeding on applications of WTCN ments updating applications. Action July 27. to substitute 256 for 255 in that city. At Television Inc. (WTCN -TV), Midwest Radio - Commission made following changes petitioner's request, commission on March Television Inc. (WCCO -TV) and United in FM table of channel assignments (nu- 15 granted special temporary authority to Television Inc. (KMSP -TV) Minneapolis, in operate on 256 to determine whether such Doc. 15841 -3, dismissed as moot contingent merals are channel numbers): By report would interference and order In Doc. 15969. deleted 292A from operation eliminate motion to review board by Association of Red Bank, N. J., substituted that channel caused by its operation on 225 to audio re- Maximum Service Telecasters Inc.. for for 288A at Eatontown. and assigned 240A ception of WALA -TV Mobile, Ala. Crest amendment, modification, or enlargement to Point Pleasant: also, modified license of stated that there has been no intereference of issue. Action July 23. Harold M. Gade to specify operation of since it began operations on 256. Action By memorandum opinion and order in WHTG -FM on 292A at Eatontown, subject July 28. Delray Beach -Pompano Beach. Fla., consoli- to filing required technical information and By North Carolina Central Broadcasters dated FM proceeding in Doc. 15803 -6, (1) de- also conditioned to affording equivalent pro- Inc. (WCKB), Dunn, N. C., to make fol- nied petition by Broadcast Bureau to en- lowing changes in North Carolina: as- Boca tection to WQAL(FM) Philadelphia, until 276A to Dunn: 272A for 274 large issues as to application of Broad- Aug. 1. 1966. expiration date of WQAL's sign substitute casters Inc.. (2) dismissed as moot Boca license term. Commissioner Lee not par- at Goldsboro. 252A for 270 at Washington. Broadcasters motion to strike bureau's pe- ticipating. 28. and 249A for 252A at New Bern; delete to (3) on Action July 249A from Beaufort and assign 270 to Beau- tition and reply opposition, and By first report and order in Doc. 15935: fort- Morehead City. retaining 240A at own motion, enlarged issues to determine added 233 to Kirksville. Mo.: assigned 249A Morehead City and add 274 to Wilmington. what efforts have been made by Boca to Rensselear, Ind., and 232A to Golden Action July 28. Broadcasters to determine programing Meadow. La.: added 237A to Xenia and as- needs of community and area it pro- signed 272A to Wilmington, Ohio; assigned By memorandum opinion and order, poses to serve and the manner in whl. h It commission denied petition for rulemaking proposes to meet such needs. Member Kess- 279 to Atlantic, Iowa; substituted 270 for FM 279 Neb.. 270 by J. M. Hammond to assign channel ler concurred in result. Action July 21. at Omaha. and deleted from 252A to Glenshaw. Pa., by deleting that Lincoln without replacement; assigned 252A view geo- to Rails, Tex., and substituted 284 for 251 channel from Uniontown. In of at Lamesa; substituted 296A for 244A at graphic location of Glenshaw and Union- ACTIONS ON MOTIONS Maine; 279 to Park town. in respect to population concentra- Skohegan. assigned tion. as well as fact that from social and By commission Rapids, Minn.: added 232A to Ukiah, Calif.: in deleted 282 from Cincinnati, and assigned economic viewpoint services located Commission granted petition by 22 277 to Tasley. Va. Remaining Pittsburgh can be considered local services broadcast licensees (Capital Cities Broad- channel for Glenshaw. commission found no justi- changes proposed in proceeding affecting Action casting Corp., et al..) to extend time from Hamilton. Ala.. Booneville and Starkville. fication to institute rulemaking. Aug. 2 to Sept. 1 to file comments and from Miss.. and Savannah, Tenn., will be dealt July 28. Aug. 31 to Sept. 20 for replies in matter of with later. Action July 28. Commission notified Roy Marsh. re- amendment of sec. 73.35. 73.240 and 73.636 K7OAL, K73AD, K77AV Palm Springs and ceiver for Metro-WBOF Inc. and Conti- of rules relating to multiole ownership of Desert Hot Springs, Calif.- Granted trans- nental Broadcasting Inc. that action on ap- AM. FM and TVs. Action July 26. fer of control of translators to Harriscope plication for assignment of license of WYFI- Cable Corp. (owned by Harriscope Inc.): FM Norfolk. Va.. from Marsh to Continental consideration $4.000. Action July 28. is being deferred pending outcome of hear- By Chief Hearing Examiner ing Continental's application for re- By memorandum opinion and order. on James D. Cunningham commission denied petition by Sarkes Tar - newal of license of WNJR Newark, N. J. zian Inc. (WTTV, channel 4, Bloomington, Action July 28. Designated Examiner Sol Schildhause to

80 (FOR THE RECORD) BROADCASTING, August 2, 1985 PROFESSI (6) NAL CARDS

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COMMERCIAL RADIO CAMBRIDGE CRYSTALS NAME contact MONITORING CO. PRECISION FREQUENCY SPOT YOUR FIRM'S HERE PRECISION FREQUENCY SERVICE To Be Seen by 100,000 Readers BROADCASTING MAGAZINE MEASURING -among them, the decision -mak- MEASUREMENTS 1735 DeSales St. N.W. AM -FM -TV SPECIALISTS FOR AM -FM -TV ing station owners and manag- Washington, D. C. 20036 103 S. Market St., 445 Concord Ave., ers, chief engineers and techni- Lee's Summit, Mo. Cambridge 38, Mass. cians- applicants for am, fm, tv for availabilities Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 and facsimile facilities. ARB Continuing Readership Study Phone: ME 8 -1022

BROADCASTING, August 2, 1965 81 preside at hearings in Carson City- Reno-Las Denied motion by Horace C. Boren for & TV, Monticello. Ky.; WO7AC, W. D. Vegas-Idaho Falls, Idaho, consolidated AM continuance of July 28 prehearing confer- Baldwin. Pennington Gap, Va.; WO4AF, proceeding in Doc. 16109 -15; scheduled pre- ence and Sept. 23 hearing in proceeding WO7AH, Barbourville Area Television Corp., hearing conference for Sept. 22 and hearing on AM application of Oklahoma Press Pub - Barbourville, Ky.; WO7AB, Sam S. Broach. for Oct. 26. Action July 20. lishing Co. (KBIX), Muskogee, Okla. Ac- Big Stone Gap, Va.; WO9AH, W13AL, Capi- tion July 20. tal Cities Broadcasting Corp., Roxboro and Designated Examiner Isadore A. Honig Roanoke Rapids, N. C.; KO6AO, KO8AT, to preside at hearings in proceeding on By Hearing Examiner K13FD, City of Cabool, Cabool, Mo.: WO2AA, applications of Huntingdon Broadcasters Chester F. Naumowicz WO4AB, Community Television System. Inc. WDAD Inc. and Clearfield Broadcast- Jr. Gatlinburg, Tenn.; WO3AB, WO7AD, Edward ers `Inc. for new FM's in Huntingdon, Indi- Certified to review board question of L. Hughes, Manchester, Ky.; WO8AB, Island ana, and Clearfield Pa., respectively, in Doc. whether issues in Houston, TV channel 29 Translator System, Guayama, P. R.; WO5AA, 16116 -9; scheduled prehearing conference proceeding should be modified to include is- Lynchburg Broadcasting Corp., Roanoke. for Sept. 9 and hearing for Oct. 7. Action sues similar to those designated in Ultra - Va.; WO7AJ, Middlesboro Emergency Squad July 20. vision Broadcasting Co. Doc. 15254 et al. re- Inc., Middlesboro, Ky.; WO7AE, Roy H. lating to financial qualifications of broadcast Park Broadcasting of Tennessee Inc., Look- By Hearing Examiner Basil P. Cooper applicants. Action July 21. out Mountain, Tenn. and Fairyland, Ga.; WO2AE, Shenandoah Life Stations Inc., Pursuant to agreements reached at July By Hearing Examiner Sol Schildhause Garden City, South Salem, Hidden Valley, 6 prehearing conference, scheduled certain and Sugarloaf. Va.; WO2AD, WO5AC, WO5AE, procedural dates and hearing for Sept. 27 Pursuant to July 26 prehearing confer- WO5AF, WO6AD, WO8AN, Skyway Broad- in proceeding on AM application of WHOO ence in proceeding on AM application of casting Co., and Hazelwood, Radio Inc. (WHOO), Orlando, Fla., in Doc. KUNO Radio Inc. (KUNO) Corpus Christi, Waynesville 158985. Tryon, Sylva, Cherokee, Spruce Pine and Action July 28. Tex., in Doc. 15984, scheduled certain pro- Bryson City, N. C. and Landrum, S. C.; cedural dates, and continued Sept. 10 hear- By WO4AD, WO8AJ, Smith Radio & TV, Corbin Hearing Examiner Thomas H. Donahue ing to Sept. 28. Action July 26. and Woodbine, Ky.; WO2AF, WO4AH, Granted petition by Broadcast Bureau By W11AH, Southeastern Broadcasting Corp., to extend time from July 22 to July 26 to Hearing Examiner Herbert Sharfman Sylva and Tryon, N. C. and Middlesboro. file proposed findings in proceeding on ap- In proceeding on applications of Tri- Ky.: WO2AG, WO8AO, WO9AD, WO9AE, plication of Connecticut Coast Broadcasting Cities Broadcasting Co. and Dawson County WO9AF, W1OAD, Spartan Radiocasting Co.. Co. for new AM in Bridgeport, Conn. Ac- Broadcasting Corp. for new AM in Cozad, Brevard, Canton, Lake Junaluska- Maggie tion July 26. Neb., in Doc. 15679 -80, granted Tri- Cities Valley, Waynesville, Sylva, Webster, Love motion to continue certain procedural dates Field, Cullowhee, Dillaboro, Montreat, Black Granted motion by Meriden- Walling- Mountain, Ridgecrest and Swannanoa, N. C. ford Radio Inc. 27 and reschedule July 26 hearing for Sept. to continue July confer- 14. Action July 20. and Mountain City and Clayton, Ga.; ence to Sept. 1 in proceeding on application WO4AG, Times -World Corp., Garden City, of Southington Broadcasters for new AM in By Hearing Examiner Elizabeth C. Smith South Salem, Hidden Valley and Sugarloaf. Southington, Conn. Action July 23. Va.; WO8AD, W1OAB, Tri City Improvement In proceeding on applications of Victor In Sag Harbor -East Hampton, N. Y., Corp., Bessemer, Ramsey and Wakefield, Management Inc. and Jacksonville Broad- consolidated FM proceeding in Doc. 16033-4 Mich.; W71AC, W73AD, W76AB, W8OAC. casting Inc. for new FM's in Little Rock and denied petition by Eastern Long Island J. R. Karban, Rhinelander, Wis.; W70AF, in Doc. Broadcasters Inc. for addition of sufficiency Metromedia Inc., Champaign- Urbana, Ill.; Jacksonville, Ark., respectively, of funds issue as to Reunion Broadcasting W79AE, W79AF, W83AB W83AC, Midwest 16085 -6, granted request by the Broadcast 23. Program to from 22 to Corp. application. Action July on Airborne Television Instruction Bureau extend time July July Inc., Detroit and Chicago; K71AY, K73AZ, 28 to file response to petition by Jackson- opinions review ville for leave to amend application. Action By office of and K77AZ, Ozark Television Translator Sys- July 22. Granted petition by Broadcast Bureau to tems Co., West Plains, Mo.; W75AD, Plains extend time from July 22 to Aug. 2 to file Television Corp., Mattoon, Ill.; W72AE Scheduled conference for July 27 to response to petition by Horace C. Boren Spartan Radiocasting Co., Asheville, N. C.; consider further hearing in proceeding on (KMUS), Muskogee, Okla., for reconsider- KP8OBS, Turner -Farrar Association, Chaffee, application of Southington Broadcasters for ation of commission's designation order in Mo.; W72AA, W77AA, W75AE, U. P. TV new AM in Southington, Conn. Action July proceeding on AM application of Oklahoma Systems Inc., Iron Mountain, Mich. 21. WIFE -FM Indianapolis- Granted CP to Press Publishing Co. (KBD{), Muskogee. change trans. location; remote control per- By Hearing Examiner Millard F. French Action July 22. mitted; conditions. Granted petition by James B. Childress In Beaumont -Port Arthur, Tex., TV pro- WFKO(FM) Kokomo, Ind. -Granted CP to extend time from July 26 to Aug. 2 to file ceeding in Doc. 16001 -3, granted joint peti- to replace expired permit to change ant: proposed findings and from Aug. 6 to Aug. tion by Television Broadcasters Inc. trans. and studio location; install new ant.; 13 for replies in proceeding on application (KBMT), Beaumont, and Texas Goldcoast increase ERP, and decrease ant. height. for new AM in Burnsville. N. C. Action Television Inc. (KPAC -TV), Port Arthur, KFML -FM Denver -Granted CP to change July 26. to extend time to July 23 to file replies to transmission line; remote control per- Broadcast Bureau's opposition to joint pe- mitted; conditions. By Hearing Examiner Walther W. Guenther tition for reconsideration and grant. Action WPEL -FM Montrose, Pa.- Granted CP to Scheduled hearing conference for July July 21. replace expired permit to install new trans. 27 in proceeding on AM applications of KICD -FM Spencer, Iowa-Granted mod. Abacoa Radio Corp. (WRAI), Radio Piedras BROADCAST ACTIONS of CP to change transmission line, install (San Juan), and Mid -Ocean Broadcasting vertical ant.: remote control permitted: Corp.. San Juan, P. R. Action July 23. by Broadcast Bureau conditions. Actions of July 27 In Eugene -Pendleton, Ore.-Twenty-Nine Actions of July 23 Palms. WIPR -TV San Juan P. R.- Granted CP Calif., consolidated AM proceeding to change ERP to 53.7 kw vis., and 5.37 kw WSFM(FM) Birmingham, Ala..-Granted in Doc. 15998 -16000, granted request of Em- aur.; trans. location to Cerro La Santa. P. renewal of license of FM. erald Broadcasting Corp. (KPIR), Eugene, R.; ant. height to 2,860 feet; change type KPEN(FM) San Francisco- Granted li- to extend time from July 19 to July 22 to aur. trans. and make changes in ant. struc- cense covering installation of new trans.. file response to motion by Pendleton Broad- ture. and increase in vertical ERP. casting Co. (KUMA), Pendleton, for leave KVTV(TV) WAOV -FM to amend 19. Sioux City Iowa -Granted Vincennes Ind.- Granted li- application. Action July mod. of CP to change ERP to 245 kw vis., cense for FM, and specify ERP as 2.80 kw and 49 kw aur.; ant. height 2.020 feet; and and type trans. By Hearing Examiner Jay A. Kyle make changes in ant. system and other WHK Cleveland -Remote control per- Granted motion by Quality Radio Corp equipment. mitted for main and alternate main trans., while using DA -N; conditions on main (WSAR) Fall River, Mass., to extend time Following were granted extensions of trans. from July 28 to Sept. 15 to exchange ex- completion dates as shown: WCAX -TV hibits, and to extent of rescheduling Sept. KHVH -FM Honolulu, Hawaii - Granted Burlington, Vt., to Jan. 27, 1966; WATL -TV extension of completion date to Jan. 2, 1986. 13 hearing for Nov. 1 in proceeding on AM Atlanta, to Jan. 27, 1966; KNOP application of Progress Broadcasting Corp. North Platte, Neb., to Dec. 31; WOLA(FM) San Juan, Actions of July 22 (WHOM), New York. P. R., to Aug. 31; WGRP -FM Greenville, Pa., to Sept. 30; KCHQ -FM Coachella, Calif., WIMA -TV Lima, Ohio -Granted license Actions of July 21 to Jan. 1, 1966; KARL -FM Carlsbad, Calif., covering changes; subject to such action as may be Doc. By Hearing Examiner Forest L. to Aug. 15; WMAG -FM Forest, Miss., to taken under 15415 and McClenning Jan. 16, 1966; WSPB -FM Sarasota, Fla., to 15971 or any proceeding which may be Granted motion by Broadcast Bureau Sept. 30; WVEM(FM) Springfield, Ill., to instituted thereunder. and dismissed, but with prejudice, applica- Oct. 15; WXYW(FM) Suffolk, Va., to Jan. *KRRC(FM) Portland, Ore. -Granted CP tion of Pasadena Civic Broadcasting Co., in 27, 1966: WTAS(FM) Crete, Ill., to Oct. 21. to change ant.-trans. location, install new 1110 kc. Pasadena, Calif., area proceeding in ant., and delete remote control operation. Doc. 15752 et al. Action July 26. Actions of July 26 ROAN, KO6BH, KO7CJ Dutch John, N. Manila and Green Lake, Utah- Granted In Toms River, J., consolidated FM WQAM Miami- Waived sec. 73.30(a) of CP's to change type trans. for VHF -TV proceeding in Doc. 15944 et al., granted mo- rules, and granted CP to extent of per- translators; also make changes in ant. sys- tion by Seashore Broadcasting Corp. to ex- mitting relocation of main studio and re- tem for KO6BH. tend time from July 25 to July 30 for ex- mote control point beyond corporate limits change written cases and specified WGBS -TV Miami -Granted mod. of CP of direct of Miami at Miami Beach; Miami station to change ERP to 191 kw (DA) vis., and Sept. 1 for notification of witnesses to be identification to be continued. 33.9 kw (DA) aur.; redescribe trans. loca- called for cross examination and of any KCLO -FM Leavenworth, Kan. -Granted tion; change studio location and type ant.: principal not sponsoring exhibit who is de- CP to change type trans., and increase and make changes in ant. system. sired for examination. Action July 22. ERP to 100 kw. WFLD(TV) Chicago- Granted mod. WJLK -FM Asbury Park, N. J.- Granted of CP In 1110 kc, Pasadena, Calif., area pro- new to reduce aur. ERP to 166 kw; change 15766, CP's to install trans. and ant.; increase studio location, and type trans.; ceeding, in Doc. 15752- granted motion ERP to 3 kw, and ant. height decrease by California Regional Broadcasting Corp. to 280 feet, ant. height to 890 feet, and make changes and make engineering changes; remote in transmission line for extension of time to file opposition to control permitted; conditions; and to in- and other equipment; petition by Pacific Fine Music Inc. for leave stall new ant. condition. to amend application; denied petition of Pa- WLBZ Television Inc., Waterville, Me: cific for leave to amend and rejected amend- Granted renewal of licenses of follow- ment. Action July 22. ing TV translators: W12AD, Alex Radio Continued on page 90

82 (FOR THE RECORD) BROADCASTING, August 2, 1965 CLASSIFIED ADVERTISEMENTS (Payable in advance.. Checks' and money orders only.) (FINAL. DEADLINE- MONDAY preceding publication date.) SITUATIONS WANTED 25.3 per word -32.00 minimum HELP WANTED 30¢ per word -32.00 minimum. DISPLAY ads $25.00 per inch -STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN- CIES advertising require display space. (26 X rate-$22.50, 52 X rate-$20.00 Displajrbnly). 5" or over Billed R.O.B. rate. All other classifications, 350 per word-39.00 minimum. No charge for blind box number. Send replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D. C. 20036. APPLICANTS: If tapes, films or packages submitted, $1.00 charge for handling (Forward remittance separately please) All transcrip- tions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTIxG expressly repudiates any liability or responsibility for their custody or return.

RADIO Sales-(Cont'd) Announcers- (cont'd) Help Wanted- Management Wanted: Aggressive, young salesman -an- Wanted: Top -notch spiritual and Gospel dj, nouncer. Unlimited opportunity. KXXI good on community contacts. East coast top Qualified manager needed 250 -1000 only lo- Radio. Alamagordo. N. M. rated station. Salary open. This is not an cal station growing city under 50,000. County Immediate opening, we can take our time population 200,000. You are now employed Knoxville, Tennessee, Country Music WIVK. to find right man. Experienced only. Tell all but for good reason may want to make If you believe in country music and can first letter. Resume, photo, references, Tape change to permanent spot where pay is sell, we have a place for you. Contact James (non- returnable). Box G -184, BROADCAST- good and opportunity participation in estab- A. Dick, Owner- Manager. ING. lished successful well financed station ulti- mately. Salary and incentive pay five We can provide one of the finest programed Have an immediate opening for top -notch figures based on history operation. Proven stations to the country, dominance in a announcer with first phone license. Man experience in South or Southwest pre- three -station market, sponsor documenta- who can swing with a top 40 format as well ferred. Must be good salesman with ability tion of advertising success, and great town. as write and produce commercials and sta- to manage, direct and operate already suc- We need sales manager to coordinate sales, tion promotions. Looking for a man with cessful locally owned station. Write fully sell, and direct others. Demand impeccable ability and who wants a future with a 5000 with snapshot in strict condfience. Box G- personal and professional background. Write watt station that has been #1 for the past 275, BROADCASTING. WJON Radio, St. Cloud, Minn. six years in one of the South's fastest growing markets. Ability to do engineering pre- Sales- manager, mid -west major market. Experienced sales person to join medium ferred but not essential. Top salary for the One of the country's best radio markets. market multi station group. Russ Salter. right man. Send tape, complete resume in- Good salary plus excellent override. Refer- WKKD, Aurora, Ill. cluding photograph to Box G -269, BROAD- ences will be thoroughly checked. This is CASTING. an opportunity for a real pro. Box H -93. Radio Account Executive: We want a young BROADCASTING. college graduate with a record of consistent NYC area station seeks experienced an- success in local radio sales and the po- nouncer with mature voice, polished de- Experienced, sales oriented manager for tential and desire to move into management. livery, thorough knowledge of middle of WGUY, Bangor. Salary open, Send qualifi- We are an expanding company with an ex- road music. Excellent salary. Send aircheck cations to Mr. Stone, Lobster Network, 490 cellent sales compensation plan, good op- and resume to Box G -295, BROADCAST- Forest Ave., Portland, Maine. portunities for advancement, and excellent ING. fringe benefits. Interested applicants should All- around Manager. Small market radio write, Program director station. Northwestern Wisconsin. Resort including age, marital status, educa- wanted by professionally Box tion, and complete sales record to J. P. formated top -40 station on the Central area. Write 352, Rice Lake, Wisconsin. O'Hagan, Personnel Department, WLW, 140 California Coast. Must handle responsibility West Ninth Street, Cincinnati, Ohio 45202. and air shift. If you have experience and Immediate opening-Peoria, Illinois station An equal opportunity employer. are over 25, rush tape and resume. Box for good salesman. Metro area 325,000. Great H -13, BROADCASTING. potential. Good base salary plus good com- Salesman for small market station. Good mission. Send resume to Wister Broadcast- earnings and potential If you can sell. If Rapidly growing group of independent sta- ing Co. Box 1020, Peoria, Illinois or call not, you'll starve to death so don't tions in New York metropolitan area seeks person to person -Mr. Wister. Jefferson apply. We prefer you do board show 3 experienced staff announcer. Must have Hotel -309- 674 -1151. hours daily, for which you will receive a pleasing air personality, polished news and salary, plus additional 20% commission on commercial delivery. Also be able to as- .Sales your sales. selling along with sume creative and responsible duties in nmanger. You bmust beable give program department which produces extensive public affairs and special events Regional salesmanagers (3) for new division top credit and personal references. Contact programing. of 30 year old million dollar company. Clearence Jones, Owner, WQIZ Radio, St. Middle of the road music for- Background in George S.C. 803 -563 -4371. mat. Excellent salary for right man. Send advertising helpful. Income complete resume, photo, aircheck in first well above average. Career position only. letter. Box Box G -71, BROADCASTING. Salesman, 2 station market, NBC affiliate H -15, BROADCASTING. top 40. Excellent earning potential for right To 40 man. Located in station in top 100 market, looking Attention Radio account executives and heart of "Big Sky" coun- for swinging dis. Some news and produc- sales managers. Top job for top money! try. Call Dewey Wilmot, Area Code 406 tion. Send tape and resume and salary ex- One ownership -20 years old -5000 watt sta- 792 -9111. pected to Box H -21, BROADCASTING. tion. Guarantee plus commission for top Salesman sales producer. You'll be proud to repre- take over sales department. Will- Immediate opening for late evening -night sent best in market. National reputation. ing to work hard for good commission or shift good music AM -FM -TV midwest sta- Top position for top income with big pluses. on share of the profit basis for new AM tion. Five years experience required. Send If you are sharp, name your price. Box G- operation. Call Joe Tyrrell, 733 -8685, Belling- tape, resume, picture and salary require- 247, BROADCASTING. ham, Wash. ments. Box H -35, BROADCASTING. Announcer, first phone; 2 years experience. Progressive young salesman ready to move Announcers Looking for position with solid organization. into a major market with fast -paced pro- Draft exempt, single, 25 years old motion conscious network station in Ohio. 1st phone, "top 40 "- Immediate opening! Play by play. Box H -43, BROADCASTING. Good draw, good list, great opportunity. Will consider beginner -send air check, re- Box H -46, BROADCASTING. sume first letter. Box G -41, BROADCAST- Need a DJ who can do a good newscast. ING. Play -by -play helpful. Possibility of part - time sales if desired. Prefer a Southerner. Major market in midwest-this is one of Fine opportunity for top imaginative talent Box H -52, BROADCASTING. the nation's best markets, need a real pro. with new Ohio large market fulltime radio We are multi station operators looking for station. Box G -142, BROADCASTING. Experienced man, quality station, New York sales talent-the opportunity is here if you State. Box H -73, BROADCASTING. can sell- references will be thoroughly D.J. Smooth professional delivery required checked. Box H -94, BROADCASTING. by number one Top 40 type station in Great Do you have at least 2 years commercial Lakes area. Immediate opening In daytime experience? Run a tight board for a good music station? Have Established account list, $7.000 guarantee, shift. Don't reply unless you're really good. a third class ticket? Many unusual advantages, Tape, photo re- Want to move to a growing mid -west mar- you'll exceed $10,000 your first year. Stable ket? Send tape, resume station requires stable man. 105,000 total sume. Box G -253. BROADCASTING. and references to market, growing rapidly. Resume, refer- Box H -90, BROADCASTING. Down state Illinois kilowatter, in modern, ences, etc., to Tom Kelly, KAHR, Redding. prosperous has Opening now for announcer, some one who California. city, desirable opening for can also do play -by -play. Can also sell to a showmanship announcer. Must be familiar earn extra money. with modem and adult music, be able to Send tape and resume. Immediate opening for local radio salesman keep Box H -92 BROADCASTING. at KLIV, top -rated popular format station things moving with tight production, Jose, business, sell on the air for advertisers, help create Opportunity married staff anouncer. Tape. in San California. Market's lively, friendly sound for progressive, estab- Resume. KFRO, Longview, Texas. industry and population growth rates num- lished fulltime station. Excellent pay, fine ber one in the nation. Send resume, refer- fringe benefits for a top notch man. Write Wanted; Bright personality for 10:30 -3 p.m. ences and copy of W -2 (earnings). Corn- Box G -164, BROADCASTING, with details show. Must be experienced and stable. Pre- mission: 15% first $2,000.00, 17.5% next $1,- of experience, reference, tape. fer married man. Excellent facilities, good 000.00, 20% next $1,000.00 22.5% next $1,- working conditions. Area's #1 modified top 000.00 and 25% thereafter. Reply to Hugh Announcer, first phone, no maintenance, for 40 station. Send photo, air check, resume J. MacPherson,. Radio station KLIV, P. O. 5 kw AM, 50 kw FM, Michigan, fulltime. to KLID Radio, 208 Hyway 67 S. Poplar Box 995, San Jose, California. Box G -183, BROADCASTING. Bluff, Mo. Salary open.

BROADCASTING, August 2, 1865 83 Announcers- (Co.t'd) Technical-(Coat'd) Production- Programing, Others Immediate opening announcer with mature, Massachusetts station wants program direc- strong resonant voice for "bouncy" middle Engineers for part -time work at New York tor capable of DJ. work -production and road Oregon coast 5 kilowatt daytimer. FM station. First phone license and several copy and to handle talk show. Send infor- Minimum 8 years experience in announc- years experience with studio equipment and mation to Box H -9, BROADCASTING. ing; news & production absolute require- transmitter maintenance required. Man- ment otherwise don't apply. Salary open. hattan residence preferred. Box H -79, Wisconsin station, small market, seeks pro- Send resume; picture, tape to Manager, BROADCASTING. gram director. 5,000 watts AM, 75,000 watts KRAF, Reedsport, Oregon. No Phone calls! FM young imaginative. Send tape with First-phone chief engineer-announcer, for production standards. State salary require- Wanted: 3rd class ticket, top 40 announcer. oustanding small market station. Studios in ments. Box H -31, BROADCASTING. Experience not necessary as ambition. KXXI new building with good equipment. If you N. "One of Florida's fastest growing city's." Radio, Alamagordo, M. are honest ... trustworthy . . can handle the engineering and are interested in a This Florida city, located on Florida's beau- Immediate opening for announcer -engineer tiful Miracle Strip, is booming. And so is growing station In a growing community. this radio for network station. Must be qualified. No call EL 9 -2261, or write K1TN, 804 Main, station. We need an ace produc- beginners. Send tape and resume. Good Trenton, Missouri. tion man, who really swings to join our salary to start. Mike McCormack. General staff of the same. Pop contemporary music. Manager, WBHC, MBS, Hampton. S. C. The best of jingles and production aids and Attend the Society of Broadcast Engineers facilities. Join one of America's growing Help Wanted : Professional radio announcer Northwest Regional Convention October 4 radio chains. Send complete resume, tape with sports background, to do play by play and 5. Dave Sather, KXLO, Lewistown, and salary requirements to Box H -48, in addition to regular announcing schedule. Montana. BROADCASTING. Only experienced play by play men should apply. Please reply to: Mr. Eugene Umlor, Immediate opening for P. D. at No. 1 sta- General Manager, WCEN, Box 407, Mt. First phone for transmitter duty. No an- tion in 3 stations market located in North- Pleasant, Michigan 48858. nouncing or maintenance. WAMD, Aber- east. Want married man who knows modern deen, Maryland. radio and at least 3 years experience. Some Announcer wanted. WCOF Immokalee, Flor- play -by -play experience an asset. This is a ida. Needs announcer that can do Mexican, Engineer with experience. Permanent posi- group operation. Excellent income to the Spanish Show . , , and C & W. Send tape tion AM -FM small market station. Salary right man. Send resume, tape, and photo voice. to with both Spanish and English Im- open, in excess of $100 a week for qualified Box H -59, BROADCASTING. mediate opening for right man. man. Announcing ability welcome but not necessary. Essentially want Chief Engineer Program director who will carry board shift Versatile announcer familiar with good pop - for easy going, clean operation. No pres- of 33 hours Including morning show. Want music format, sports, news gathering and sure. You re on your own. Call WBMK. civic minded man who knows value of writing, interviews, hard work. Want West Point, Georgia. Telephone 404- 645 -2991. good public relations and willing to take friendly alert voice to woo all segments of part in community affairs. Send tape. audience. Send tape, resume and references resume & present salary. WCSS, Amster- to WJON Radio, St. Cloud. Minn. Engineer able to keep 250 watt daytimer on dam, New York. air and handle maintenance. Some board Wanted: Announcer with first phone for work required, car needed. Send resume Production engineer with background in 1000 watt directional. Maintenance not nec- and requirements to Manager, WMBT Ra- religious programing. J. O. Terry, P. O. essary. Contact Jim Muehlenbeck, WLEW, dio, Shenandoah, Pennsylvania. Box 12157, Ft. Worth, Texas. Bad Axe, Michigan. RADIO Immediate opening for qualified DJ with mature sound for popular music daytimer. News No beginners. Send tape, resume and refer Situations Wanted -Management ence to Program Director, WLTH Radio, Big ten journalism faculty needs young Want to manage small market where ability 3669 Broadway, Gary, Indiana. broadcast newsman to teach in growing to handle any station duty, including engi- New station -WSMD -AM joining WSMD- department. Must be skilled writer and neering, is an asset. Excellent sales rec- photographer. Box G -161, BROADCASTING. ord, experience, first phone, college. Objec- FM an air real soon, only station in county. tive is Sales, sports announcing openings. Salary future at your station, not step to major market. Box G -225, BROADCAST- plus commissions, rare opportunity for Florida AM -FM needs news director to run ING. serious professionals. Beginners, hard sell completely equipped three -man department. shouters, please don't apply. Send aircheck, If you're qualified for the job, you'll know Manager (working variety) -15 years ex- experience, references, WSMD, Waldorf, the kind of man we're looking for. Tell all perience -all phases. Excellent references, Maryland. industry -personal. Prefer East or West first letter. State requirements and send Coast. 'WSMI, Litchfield, Illinois accepting applica- tape. Position open now! Box G -215 Box H -4, BROADCASTING. tions for an announcing position. Resume, BROADCASTING. Assistant manager or P.D. -17 years broad- tape to: H. L. Talley. cast sales and programing. Top program and leading 50 kw. 1st phone dj wanted Immediately! Rush Award- winning writer - Experienced Newsreporter , Also staff producer. Best references. Box H -5, BROAD- tape, resume to program Director, WTLB, announcer. Suburban Westchester. 3rd class CASTING. Utica, New York. license. Resume and tape. Salary $110.00. Box G -221, BROADCASTING. Program manager mid -Atlantic five kilowatt Announcers: 3rd class ticket. immediate independent desires change. Experienced opening. Must be enthusiastic with happy all phases, Box H -12, BROADCASTING. sound. Salary open. Write or call WVAM, can Altoona, Penna. Broadcast news teaching assistantships Eighteen years vet seeks change by Septem- open at big ten journalism school for candi- ber. Immediate opening, top 40- news -di must be dates with some professional experience. Capable of successful small or medium market management. Married, 40, stable, good and be able to handle heavy schedule In 18 -month program. student earns sincere, in top rated station in the finest town in the master's degree, assists in news laboratories stern but fair. Now Illinois. Box Rockies. Call or write, Lou Erck, P. O. Box and gains six months experience in paid H -14, BROADCASTING. .189. Cheyenne, Wyo. phone 632 -5898 or 638- job on metropolitan broadcast news staff. Young Pennsylvania Broadcast executive 8921. Good salary plus opportunity for ad- University stipened plus station pay. Box interested in real challenge. Twelve years vancement. G -251, BROADCASTING. present employer. Ten -thousand minimum plus percentage. Strong sales and admin- An interested young, single announcer with istration background. Large, Medium or first phone license, needed immediately for Newsman . for top rated contemporary No maintenance. small markets. Will purchase interest. Box 40 -hour week night shift. music station in upper midwest. Experi- H -26, BROADCASTING. but good voice. If you have potential, we enced. with mature authoritative delivery will train. Contact: Bob Ditmer, 366 -5364, a commanding sound that moves. Write Versatile first phone, seeking job as office Houghton Lake, Michigan. and up -date stories as they develop includ- Southeast, Box H -37, BROAD- ing actualities. and air major morning manatgeQr, Peoria, Illinois -Metro 325,000 -Middle Road - -bright newscasts. Mobile unit. Advancement pos- 3rd class with broadcast endorsement sible. Tape, photo, history. Box G -252. General manager- interested in working personality-tight board -production impor- BROADCASTING. for you only if I can eventually buy you tant-immediate opening -send tape, pic- out! Box H -40, BROADCASTING. ture, resume-Wister Broadcasting Co. Box 1020, Peoria, Illinois. Profitable FM?-Ideas & varied music -4th Wanted: Radio newsmen, with or without rates in 2 yrs. 9 station AM -FM 250,000 Unhappy in your job? Get "WORLD -WIDE first class ticket. Station in metropolitan market. Let's make a deal. West /southwest. JOB ,GUIDE.'. Lists 460 sources. All types. New York Area. Good, experienced radio Write Box H -42, BROADCASTING. Reviews and analyzes entire current job newsmen wanted only. Beginners save picture. $2 Y. your time. Send information to Box G- General Manager -Built multi- station group 152W 42nd St.. New York, N. 254, BROADCASTING. up to very profitable sale- willing to do it again. Box H -58, BROADCASTING. Technical All news radio station seeks newsman to Working owner, manager, chief engineer Chief engineer to take charge of 5 kw AM edit and air news for the Nation's Capital. successful medium market station past and powerful FM separately programed. Immediate. Call Eric Sher, Program Direc- eighteen years seeks place not for retire- both 24 -hour operations. Must have 5 years tor, WAVA, all news radio for the Nation's ment at age 50. First radiotelephone, second current chief engineering background and Capital. (703) JA 2 -1111. radiotelegraph; amateur thirty years. Ex- be qualified in all, we mean all respects. perienced powers to one million watts all One of Michigan's best broadcast facilities, frequencies. Proven ability to supervisé, an- modern equipment throughout. Send sum- Newsman-Opening for young news tiger alyze, write, create, handle all engineering. mary about yourself in complete confidence. equally adept gathering, writing and per- Financially independent. Prefer foreign as- This is not a run down make -do plant. forming news. Journalism grad preferred. signment. Working knowledge forty coun- Salary open. Minimum $7.500.00 acceptable. Some television if qualified. WSAV Radio, tries and three languages. Box H -87, Box G -272, BROADCASTING. and Television, Savannah. BROADCASTING.

84 BROADCASTING, August 2, 1965 Management-(Coned) Announcers -( Coned) Announcers -(coned) Available immediately broadcast- D. J.- Newscaster- brlte, snappy, air per- First ticket announcer, production, and sales -25 years sonality, tight board tapes, TV commercial 4 years experience. Box H -84, BROAD- ing experience, fifteen in management. Ex- Box H -22, BROADCASTING. ceptionally strong on sales, also building available. CASTING. and reorgainizing. Capable executive ability Light, all around experience. College, third, from overall planning to detailed super- hard worker imaginative, stable. Box H -24, DJ announcer. Authoritative newscaster. vision. Any location considered. Box H -61, BROADCASTING. Versatile. Bright show. Tight board. Will BROADCASTING. relocate. Box H -75, BROADCASTING or School trained DJ, experienced, current Phone 201- OR 4 -1317. Widely experienced veteran, midwest radio station in red, best references, top 40. Box and TV multiple and single station sales H -25, BROADCASTING. Country dj singer, musician, comic and and sales management, desires opportunity. salesman. ) ;xcellent character. Box H -89, Now available. Chicago based. Box H -77, Top -forty personality offers solid back- BROADCASTING. BROADCASTING. ground. Major east or Midwest market. Top rated present market. Box H -32, BROAD- Ex- musician -no floater, good personality. CASTING. Experienced, English or Spanish fluently. 212 -584 -0685 or Box H -71, BROADCASTING. Sales Major market C &W di or PD available immediately. Strongest references, thorough Combo, 1st eng. /C & W jock. Relocate, con- Salesman available. Earned $8600 & $10,200 knowledge of C &W industry. Clean sound. ditions right. $125 minimum. Russ Vestal, last two years. Box H -2, BROADCASTING. One of the nations best known in the field. 625 N. Camellia, Farmersvtlle, Calif. Ph. Prefer midwest but will relocate anywhere. 209- 594 -4437. Please file until needed. Available, highly Box H -39. BROADCASTING. oriented good radio executive. Heavy sales - DJ- personality, experienced, top 40, mar- local, national, multi top market back- 1st phone, sports, news, di. Experienced, ried, Illinois preferred. King Lambird, 417 ground, radio and TV. Presently successful presently employed, family will relocate. South Maple, Centralia, Illinois. commercial manager. Family situation nec- Box H -45, BROADCASTING. New England. Top 40 tight board, believ- essitates return to east coast from large able News, Commercials. 3rd phone. Ted midwest market. Box H -11, BROADCAST- 1st phone -non rock ann. 154 yrs. experi- Marvelle, 9303 Dillon Drive, La Mesa, ING. ence-1 yr. college-looking for stable California 714 -466 -3111. position. $70 -85. Box H -49, BROADCASTING Southeast . Experienced salesman with Are you looking for a young man, ready background in sales, announcing and man- Announcer -lst phone- young-single --ex- willing and able to do a job? Then stop! agement. Box H -17, BROADCASTING. perienced - relocate - presently employed. Don't look no more. . Just put me on Box H -53, BROADCASTING. the show. Available now. Experienced, married, age 25. Call collect 212- SU 7 -4576. Sales exp . operations exp . top 50 Pulse top rated 2 p.m. till midnight men in market announcing exp . . . 1st ticket . . three station 150,000 metro area. Desire opportunity wanted . . . consider all con- challange of new market. 2 men offering Technical temporary offers! ! I ox H -51. BROAD- you. teamwork format sound, drive and CASTING. personality. Production spots our speciality. Experienced supervisor AM- FM-TV, CCTV, Let us win new listeners for you in our maintenance and installation. Sixteen years Former announcer (dj, newsman, TV and proven top rated way. Write us for Pulse broadcasting, radar, instrumentation. Box free lance-4 years in all) now advertising figures, audition tape and complete infor- G -69, BROADCASTING. sales executive of national radio & TV mation. Write Box H -55, BROADCASTING. company-would like sales and/or announcing position in major market TV or radio Announcer-DJ., experienced with third. First class phone. Four years experience station. 212 -535 -6761. or Box H -72. BROAD- Tight board. Esthusiastic 'Top 40" sound. electronic technician, desires to enter field CASTING. Looking to settle. Box H -56. BROADCAST- of radio or television engineering. Box H -60, ING. BROADCASTING.

Announcers Announcer D. J., 3 years experience. Fam- Chief Enginner, A. M. & F. M. Married, one ily. responsible, salesman, not floater, prima child. Will announce. Wants to go South, Good music announcer. Top rated locally. donna. Box H -57, BROADCASTING. preferably, Arkansas, Missouri, Texas, Kan- Eight years. 50 kw; fifteen years experi- sas, Oklahoma Louisana. Dial 614- 676 -5661 ence, news, programing, production. Extra Announcer, first phone, top forty, very en- after 12 PM E. D. T. Ask for Burnett. voices. Tape, resume available. Fifteen thusiastic personality. Box H -64, BROAD thousand per year. Box G -219. BROAD- CASTING. Experienced chief engineer desires approxi- CASTING. mately 30 hour week allowing time for my Negro dj /newscaster, experienced. Married. sideline of equipment construction. I'm DJ, tight board, solid news, commercials, Third phone, will relocate. Box H-65, especially good with older facilities. Light ready now. Box G -222, BROADCASTING. BROADCASTING. announcing. 31. References. West only. Box 352, Gilroy, California. All round announcer, anything and every Quality music programing. good music thing. new career, salary secondary. In- background. 1st phone. Box G -244, BROAD- telligent, 34, FCC 3rd B.E. Box H -86, News CASTING. BROADCASTING. ist phone, 2 yrs. exp., 1 yr. college, know European assignment desired by professional pop music well. Ideas. Clean habits, no Middle of the road di. Authoritative news- newsman and writer-16 years experience drifter. Perm., full time pd or md- anncr. caster. Experienced. Will relocate. Not a including management. Mature delivery. Ex- prima donna or floater. Married, tight ceptional ability non -frantic top 40, college town, West. No board. Box H -67, BROADCASTING. and references. Box H -6, maintenance. Min. $450 /mo., available Sept. BROADCASTING. 1. Box G-266, BROADCASTING. Negro announcer, di. Good on sales. Will relocate. 3rd class FCC permit. Can work U. S. or Canada: Career position sought in DJ- newscaster- bright, mature sound, ex- tight board. Box H -68, BROADCASTING. news and sports announcing and editing. g 3rd class. Box Large organizations only. University grad- G 280. cBR OADCASTINGeI, uate In speech, 2 years DJ top 40 talented. Broadcast graduate near announcing experi- N. Y. Box H -69, BROADCASTING. ence. Currently salesman for worldwide Penna., Ohio, W. Va. -Top 40 personality food Processor. Box H -8, BROADCASTING. di, wants to locate in your area. Experi- enced and dependable. Salary secondary Announcer- Engineer- Negro -Sales back- to good working conditions. Available, Box ground. Nine months experience. Staff an- Authoritative delivery, succinct writing, and G -292, BROADCASTING. nouncer /engineer. New York City -seeks successful background. Presently employed challenging job to include announcing- major market. Seeking mid -west major or engineering. Age 30. Ambitious. growth potential medium market. Box H -74, iIajor market jock ... with top background Box H -70, BROADCASTING. ready to settle in medium, medium -metro BROADCASTING. market and raise family. Must be top flight station. Salary negotiable. Will con- Combo man; presently employed as summer Production sider pd job. Box G -293, BROADCAST- replacement. Job ends July 30th. Will re- -Programing, Others ING. locate. Box H -76, BROADCASTING. Professional sportscaster available Septem- Young ambitious D. I. announcer top 40- California Country & Western announcer, ber, make your sports department come mid -road, AM -FM. Commute Manhattan. engineer, 1st phone, veteran, best refer- alive, exciting play -by -play, intelligent, in- Object: Immediate work. Box H -16, BROAD - ences. Box H -78, BROADCASTING. terviews, plus sales or news. Box H -62, CASTING. BROADCASTING. Announcer, first phone, experienced author- "A bird in the hand gathers no moss!" itative news, good commercials, tight pro- Operations manager- program director, top Morning Personality. Ticket. Box H -18, duction. Prefer good music station. Box ten major market. Creative commercial BROADCASTING. H -80, BROADCASTING. Production. Experienced all types program- mg, air show, play -by -play football & base- Staff announcer- licensed-50,000 W. experi- Employed top 40 p.d., 23, bright morning ball. Responsible family man, dedicated ence. Unique background. Specialty: News, man. seeks financially stable operation, worker, top references. Prefer East coast. sports (radio -TV). Good road show. Ex- many responsibilities. 3rd ticket endorsed, Will consider medium market with right cellent references. Photo -tape -resume big Jersey market now . will relocate. organization and long -range opportunity. available. Presently employed. Box H -19, No replies under 5125.00 please. Box H-83, Gene Creasy, 1317 Burleigh Rd., Luther - BROADCASTING. BROADCASTING. ville, Md. Phone 301 -828 -7371..'. . ,

BROADCASTING, August 2, 1965 85 TELEVISION News Sales

Help Wanted Opportunity for director of outstanding tel- TV Sales. If you're multiple owner with evision news department in 3- station Mid- own sales organization, or rep, specializing west market. Job requires administration in thorough selling small list I can produce Sales plus writing daily editorials. Chance for for you. 2!z years successful TV sales ma- advancement within major group owner- jor New York rep. Also large market ra- Sales manager for new station in top 10 ship. Send resume plus photo to Box H -30. dio station and national magazine sales. market. Must be experienced, creative, en- BROADCASTING. I'm 30, with strong desire to build mutually ergetic, and ready to make big money. profitable future. Box G -238, BROADCAST- Earnings will match performance. Box H -86, Newsman -Prominent VHF group station ING. BROADCASTING. seeks a young TV newsman. Must have some experience In reporting, photography Announcers Experienced, small- market TV salesman and on -air. Good growth opportunity. At looking for larger area with more potential. tractive company benefits. Send resume, in- Television sports director available. Excel- Established 12 -year operation offering wide cluding recent photo and salary require- lent organization. Accent on filin at local range of accounts, right man can build long- ments, and video or audio tape to Charles level. Fine news gatherer. Top writer. Edi- term stability; company growth offers good Caton, News Director, WIS -TV, Columbia, torial approach. Image builder in sports advancement potential. Send letter selling South Carolina. minded market. Box G -267, BROADCAST- me on you! Box H -88, BROADCASTING. ING, Production Programing & Others Technical Technical Staff radio -television engineer for university broadcast stations equipment operation Scenic Designer -immediate need for cre- First class engineer desires to relocate in and maintenance. 1st Class license required ative man in nation's 3rd market. Should northeast area. Box H -20, BROADCASTING. station experience. Op- be experienced in color TV production. Ex- plus radio -television panding staff to meet heavy schedule of live portunity to work in new facilities with Energetic, young chief experienced in con- first equipment. Call or write: Rob- ggROAming. open. Box F -153, quality B Salary: struction, installation, and operation of UHF, ert F. Kissinger, chief engineer, WBGU -TV, FM, FM Stereo and AM desires supervisory Bowling Green State University, Bowling position in larger market anywhere in U. S. Green, Ohio. BGSU is an Equal Op- Operations -production manager to super- Box H -50 BROADCASTING. Employer vise all production staff and activities in consideration employment withoutgivere- expanding ETV station in new television gard to race, color creed, religion or building. Annual salary $8500. One month News national origin. Box G -146, BROADCAST- vacation. Experience in station operations ING. required. M. A. education preferred. Call Mature 37 -year old journalist, 20 years or write: Dr. Duane E. Tucker, WBGU -TV, radio -TV news reporting, production and Chief engineer for New England states VHF. Bowling Green State University Bowling management. Some public relations and Multiple station ownership, right person Green, Ohio. BGSU is an Equal Opportunity promotion. Presently station News Director would have excellent future. Send details, Employer and as such will give considera- in well -known group ownership. Excellent experience and background. Box G -178, tion for employment without regard to race, references. $13,000 minimum. Will negotiate BROADCASTING. color, creed, religion or national origin. contract. Box G -166, BROADCASTING. Box G -144, BROADCASTING. Transmitter Engineer: Opening in Septem- ber or October for thoroughly competent Professional newsman with 7 years major experienced professional technician. ETV, Producer -director -instructor to direct ETV market TV -radio news background. Strong VHF, in major midwest city. Salary to $190/ and telecourse productions, supervise student delivery, fluent writing. Consider medium week depending on experience. Send full productions, and teach radio and /or televi- market with potential. Family man in resume and picture. Box G -220. BROAD- sion production course. M. A. required plus early thirties. Box H -7, BROADCASTING. CASTING. professional production experience. Instruc- tor rank. Annual salary depends on quali- 12 years radio -tv news -sports ... top rated Chief engineer for new station in top 10 fications. Twelve months' position. One late night news. M. S. Journalism. Commer- market. Responsible for building from month vacation. Call or write: Dr. Duane cial pilot, instrument and multi- engine up. y performance. E. Tucker, WBGU -TV Bowling Green State rated. Desires job combining broadcast and BgroundH-85, BROAD CASTING. University, Bowling Green, Ohio. BGSU is flying responsibilities. Box H -27, BROAD- an Equal Opportunity Employer and as CASTING. Television transmitter- studio technician for such will give consideration for employment a major market eastern city. Exciting without regard to race, color, creed, re- Young family man with college degree and growth opportunity. Prefer all around man, ligion or national origin. Box G -145, BROAD- TV sports news experience desires position five to ten years experience in small market CASTING. with future in medium or large market. operations. Send photo and resume first Excellent references. Box H -28, BROAD- letter. Box H -91, BROADCASTING. Art director for Florida station. Immediate CASTING. opening for experienced person, heavy on Television technicians: Immediate openings. creative visualization, set design and con- MS Journalism, BS speech. Experienced. Must have good technical background. First struction, graphic design. B.A. desirable. Seek field reporter position in challenging phone required. Send resume to Leo W. Station heavy in live production. Need top market. Impressive writer, thorough inter- Reetz, Chief Engineer. KCRG -TV Cedar notch person capable of organizing and viewer, knowledge film technique. Quality Rapids, Iowa. running art department. Send photo, re- airwork. Box H -33, BROADCASTING. sume and portfolio 1st communication. Box TV transmitter engineer wanted for isolated G -295, BROADCASTING. Master's journalism. Write, film, edit, report. mountain top job. No experience necessary Impressive airwork. Experienced. Seek op- must have some maintenance or repair Program Director: Immediate opening in a portunity major market. Box H -34, BROAD- experience. Good position for newcomer. major market. Key group station with CASTING. Must be able to stay on mountain during heavy emphasis on local live color. We winter. Write: KWRB -TV, 500 Broadway, need a creative, aggressive, positive think- Negro newsman and announcer. Thoroughly Thermopolis, Wyoming, 82443. ing man, under age 40, with several years experienced all phases of news procedures, production and programing experience, including writing, mobile unit reporting. Channel 7 TV, under construction, seeks who can originate program ideas, locate Presently employed in Eastern market. De- technical chief, studio and transmitter engi- and develope talent, formulate and admin- sire opportunity to enter television news. neer. Chance to grow with new operation. ister program budgets and who wants to Impressive voice, with unique style. No Interested? Write Gen. Mgr., WEMT -TV, grow in responsibility as we grow. Starting regional accent. Bill Baker, 112 -44 178th 7 Main Street. Bangor, Maine. salary around $13- 14,000 with excellent Place, Jamaica, New York. fringe benefits. Send complete confidential Experienced TV transmitter engineer needed resume to Box H -3, BROADCASTING. An Production -Programing, Others to fill permanent position at maximum Equal Opportunity Employer. power VHF station. Responsibilities com- Childrens show. If you have 1 hr. a day mensurate with abilities. Excellent work - Production -Mid -west NBC affiliate has pro- available. We have a children's show. Come- ing conditions. Contact Chief Engineer, duction opening for creative person inter- dy, puppets, music, magic, etc. We have WJBF TV, Augusta, Ga. ested in training toward becoming director. format material and background. We're 2 Box H -63, BROADCASTING. experienced children's performers with sales Engineering positions now open, transmitter. ability. Box G -283, BROADCASTING. studio, VTR. Experienced helpful but not Cameraman -Creative, experienced, for ETV absolutely necessary. Contact C. A. Perkins, station in North Carolina. Prefer college Producer- Director. Six years experience in Chief Engineer, WJTV, Phone 601- 372 -6311. graduate but experience more important. live television and motion pictures. B.S. de- New teleproduction center, excellent work- gree. Married. Box G -239, BROADCAST- Transmitter -studio engineers for new Phil- ing conditions, opportunity for advancement. ING. adelphia UHF. Transmitter experience pre- Immediate opening. Box H -82. BROAD- CASTING. Producer-director--TV production pro seeks ferred. Top pay, and benefits for right men. challenging opportunity. 12 years with ma- Contact Director of Engineering, WPHL -TV. man. References. 1230 E. Mermaid Lane, Philadelphia, Pa. jor market station. Family 19118. TELEVISION -Situations Wanted Box H -1, BROADCASTING. New York City kid's personality wants out. Permanent position in Cleveland UHF -ETV Management No hurry but want to relocate in Hawaii, station. First phone and experience required. Canada, West or ? Market size and money Send resume. WVIZ -TV, 4600 Detroit Ave- Experienced program manager looking for less important than safe healthy place to nue, Cleveland, Ohio 44102, 216- 281 -6670. a major market station with problems. raise family. Work with your film or all Fifteen years of aggressive station admin- live. Syndication, network credits this field. Join the Society of Broadcast Engineers. istration, programing, production. and sales Also radio network news, sports credits. Details Secretary, 1210 North Buchanan, promotion can work for you. Box G -270, VTR, info on this versatile Kid/adult talent Arlington, Va. BROADCASTING. on request. Box H -10, BROADCASTING.

88 BROADCASTING, August 2, 1985 WANTED TO BUY -Equipment FOR SALE INSTRUCTIONS- (Confd)

RCA TK -41 Color camera in good condition. Equipment -(Could) REI in beautiful Sarasota by the sea has Reply Box G -37. BROADCASTING. the most complete training, shortest course, lowest tuition and the only truely guaran- Remote Control System for KW. Both studio GEL FMT -10 10 kw FM transmitter. 15 kw teed course in the nation for the First Class and transmitter units. Box H -54. BROAD- by addition of harmonic filter presently in Radio Telephone License. Tuition $295.00, CASTING. use. Make offer. WHIL. Medford, Mass. Private rooms $10.00 per week. Classes begin August 3, Sept. 7., Oct. 12, and Nov. 16. For Sale: Schafer automation system, make Call or write REI, 1336 Main St., Sarasota, up unit- control kit, three Ampex play back Florida. FOR SALE machines, make up unit additional playback machine, like new. KDOV, Medford, Oregon. Announcing, programing, first phone, all phases electronics. Thorough, intensive Equipment practical training. Methods and results MISCELLANEOUS proved many times. Free placement service, Allied Technical Schools, 207 Madi- Television radio transmitters, monitors. 10,000 Professional Comedy Lines! Topical son, Memphis, Tennessee. tubes, microwave, cameras, audio. Electro- laugh service featuring deejay comment find, 440 Columbus Ave. N.Y.C. introductions. Free catalog. Orben Comedy Train now in N.Y.C. for FCC first phone Books, Atlantic Beach, N. Y. license. Proven methods, proven results . Co -axial cable. Relax, Styrofiex, Spiroline, day and evening classes. etc. Also rigid and RG types in stock. New 30% Placement assist- Add to your billing . with weekly ance. Announcer Training Studios, 25 W. material at surplus prices. Write for price ideas from the Brainstorm. Each issue con- 43rd, N. Y. OX 5-9245. list. S -W Electrical Cable Company, Willow tains 13 saleable ideas. $2.00 per week. Ex & 24th Street, Oakland. Calif. Phone 415- elusive. Tie up your market now. Write Seven famous broadcasters teach you the 832 -3527. Brainstorm Box 875, Lubbock, Texas. secrets of their success! John Cameron Swayze, Fran Allison, Earl Gillespie, West- The complete source of used Radio-TV "DEEJAY MANUAL " -A collection of d1 brook Van Voorhis, Ulmer Turner, Howard broadcast equipment. . . Broadcast Equip- comedy lines, bits, breaks, adlibs, thoughts. Miller & Robert St. John have combined ment and Supply Co., Box 3141, Bristol, $5.00, Write for free "Broadcast Comedy" Tennessee. Catalog, Show to teach you-in- depth -the techniques -Biz Comedy Service, 1735 E. that led to their success. Free full color 32- 26th St., Brooklyn, N. Y. 11229. page brochure and special recorded mess- Tower, 185 ft., excellent condition, self- age explain training facilities supporting. $1,500 standing; $2,000. F.O.B., The "Walt Johnson Mobile Report" sweeps & curriculum Evanston, Illinois. the of both classroom and home study programs. WEAW, nation! This hilarious feature uses Write for your copy today? CAREER ACA- your name, call- letters and city streets. It's DEMY. Excellent buy -10 kw FM, W. E. trans- wild! Inexpensive, tool Free sample. Weird School of Famous Broadcasters, mitter-$2500 cash. WSKT, Knoxville, Ten- Productions, 825 North Jefferson Street, Milwaukee, Box 5215, San Diego, Calif. Wisconsin 53202. Schools located in major nessee. Phone 577 -4439. cities Tremendous weekly roundup human inter- throughout United States. RCA BR -84 racks, used with bases and top est news. Trial offer 3 weeks $12. World FCC first phone license covers-$50.00. Doors ventilated and non- News Features, Box 207, Olympia Fields, preparation. Resi- ventilated- $10.00. Side panels $5.00 FOB Illinois. dent classes. Six weeks. Starts September Albuquerque. J. Danziger, Box 1351, Albu- 13. Basic Electronics course -11 months. querque, New Mexico. Write: J. J. Gallagher, Vice President, West- INSTRUCTIONS ern Technical College, 3005 Central Ave- Used 230 foot SS BLAW -KNOX BASE in- nue N. E., Albuquerque, N. M. sulated tower complete with lighting. KWIC, FCC first phone license by cor- Disk P. O. Box 6158, Salt Lake City, Utah. preparation Jockey! Taped, home instruction. respondence or in resident classes. Also, ad- Fisher, 678 Medford, Patchogue, N. Y. 11772. RCA type TP -6EC film projector, excellent vanced electronics training available. Gran condition with less than 800 hours running tham Schools are located in Hollywood, Door opened to careers in Broadcasting, time. Price: $8,500.00. Box G -235, BROAD- Seattle, Kansas City and Washington. Fos Broadcasting Institute, Box 6071, New Or- CASTING. free 52 -page brochure write Dept. 5 -K, leans. Grantham Schools, 1505 N. Western Ave For Sale. Hercules, gasoline driven motor Hollywood, Calif. 90027. generator. 225 -250 volts, 3 phase, 60 cycles RADIO AC. 35 KVA, in good condition. (Ordinance Be prepared. First class FCC license in generating unit M -7.) Unit complete with six weeks Top quality theory and labora- Help Wanted starting and control panel is mounted on tory training. Elkins Radio License School I beam frame. $500. Can be seen at WSM of Atlanta, 1139 Spring St., N.W., Atlanta. transmitter. Concord Road, Franklin, Ten- Georgia. Sales nessee. 832 -5498. The nationally known 6 weeks Elkins train- Television transmitting antenna RCA PFH ing for an FCC First Class License. Out- 12AP super turnstile. Excellent condition. standing theory and laboratory instructions WANTED Priced far below original cost for immediate Elkins Radio License School of New Orleans. disposal. Phone collect 305- 633 -6311, B. 333 Saint Charles. New Orleans, Louisiana. Experienced time salesman. Haurylak, National Airlines, Miami, Florida. WANTED For Sale: 524 Ft. H -40 Televsion Tower, 87 FCC first phone license in six weeks. Experienced Ft. U. H. F. Antenna, Aprox. 900 ft. 6!¡" Guaranteed instruction in theory and newsman. Coaxial Cable, Box H -23, BROADCASTING. laboratory methods by master teachers, Phone 815 -968 -5821. Ask for Manager. G.I. approved. Request free brochure. "Mobile Units" 2 completely equipped Mo- Elkins Radio License School, 2603 Inwood bile trailers. Air conditioned. Gas heat. Road, Dallas, Texas. Double turntable consoles, Toilets. Hook them up and you are on the air. Ideal for Elkins Radio License School of Chicago Technical shopping centers -Auto dealers-etc. 26 foot Six weeks quality instruction in laboratory- unit -- $1.950.00. 18 foot unit $950.00. Write methods and theory leading to the FCC Box H -36, BROADCASTING. First Class License. 14 East Jackson St.. Chicago 4. Illinois. Ampex 600 series users, gain up to 20 db SOUND SYSTEMS s/n ratio using VlFkit 1001 6F5 replacement adaptor containing selected (for low Announcing programing, console operation. CHIEF ENGINEER noise) 7025. $10.00 each postpaid. Send Twelve weeks intensive, practical train - check with order to VIF International. P. O. ing. Finest, most modern equipment avail- Will be responsible for planning, Box 1555, Mountain View, Callf. 94042. able. G.I. approved. Elkins School of specs, installations & maintenance Broadcasting, 2603 Inwood Road, Dallas 35, Texas. of sound systems & installations Gates 250 watt FM transmitter and Gates - rented or sold. way console; both four years old and in Applicant have excellent condition. Two REL FM micro- Minneapolis now has Elkins' famous six must Engineering wave links, associated equipment, spare week course in First Class FCC License Degree and minimum 5 years experi- parts, and tubes. Make offer on any or all, preparation through proven theory and lab ence in audio field, broadcasting, KPEN. 1001 California Street, San Francisco. methods. Elkins Radio License School, 4119 public California. East Lake Street, Minneapolis, Minn. address systems, loudspeak- ers, Hi -Fi systems or film production exp, etc. . . . Limiter, G.E. BA5A, very good condition, Since 1948, Original course for FCC first G. E. remote mixer BAGA, G. E. turntable phone operator license in six weeks. Over 3 YEAR CONTRACT pre -amp BA3A, contact: D. Bowers, KROY, 420 hours instruction and over 200 hours Sacramento, California, 916- 443 -2525. guided discussion at school. Reservations RELOCATION EXPENSES required. Enrolling now for classes starting August 18 & October 20. For information, PAID Buy, Sell or trade new & used towers. Bill references and reservation, write William Write, Call or Send Resume: Angle. Box 55, Greenville, North Carolina. B. Ogden Radio Operational Engineering Tel. PL 2 -3040. School, 1150 West Olive Ave., Burbank, Mrs. L. Manoff, Director California, COMMITTEE ON MANPOWER Audio equipment -Ampex, Altec, Fairchild, OPPORTUNITIES IN ISRAEL Langevin, Newmann etc. Trades. New and America's pioneer. 1st in announcing since 515 Park Ave., New York, N. Y. used. Get our list. Audio Distributors, Inc., 1934, National Academy of Broadcasting, (212) PL 2-0600 2342 S. Division, Grand Rapids, Miehigan. 814 H St. NW, Washington 1, D. C.

BROADCASTING, August 2, 1965 87 News Technical News R1'''m°'P,IIIlilit ''':!IIIIIIIIIIilllIIIIIII. NEWS DIRECTOR TELEVISION WITH AN TV Newsman Midwestern network affiliate is seek- a ing an experienced, professional ra- INTERNATIONAL FLAVOR dio newsman to direct a four man KOVR news department. Excellent oppor- VIDEO TAPE ENGINEERS needed tunity. Salary range $7,000. 10,000. immediately in Middle East opera- Sacramento, California Send to: tion. Experienced in maintenance full particulars Wanted, experienced newsman capable Box BROADCASTING and operation of the RCA TR -22 is G-268, of gathering, writing and delivering on necessary. Must be single or willing -_ camera. Submit resume and Iómm SOF to be separated from family for audition if available to: period of five months. All the bene- Situations Wanted fits you'd expect in on overseas Personnel Department assignment. McClatchy Broadcasting 1 21st & Q Sta. Management Box H -38, BROADCASTING Sacramento, California

t w4w4wwK44 ÌIÌ1 1111 Illi 1111 1111 1111 lIII 1111 1111 1111 1111li i1 r i!t O MANAGEMENT * 30 Yrs. Experience WANTED: AM -TV -FM 4 TV SYSTEMS NEWS EDITOR Ownership and multiple station operation. Tops in administration and organization. Number one rated TV station in leading Legal, technical and accounting training western Creative programs, promotion and sales. If market seeking experienced news you need a top operation and an organiza- editor capable of running a 9 man tion that really hums, contact me today ENGINEERS with details. Confidentially. news operation. Must be thoroughly ex- Box H -29, BROADCASTING perienced all forms of news operation. '444444 The continuing growth of RCA's No on camera work required, although Broadcast & Communications would be helpful to be qualified for Products Division has created Announcers several excellent openings for ex- occasional appearance. In replying, perienced TV Systems Engineers. include complete resume and financial responsibility. Salary up fo $15,000. Your work will include systems ATTENTION STATION MANAGERS ... planning for TV studios, closed Reply to: Pro- Available immediately: Dls, Newsmen, circuit systems, ETV, radio broad- Box G -286, BROADCASTING duction men, Announcers. People with showmanship and imagination able to take cast systems, mobile unit planning, over any task under any station format. as well as actual supervision of Some first tickets, some third with endorse- installation and construction of ment. Well trained, experienced, profes- necessary components to complete FOR SALE sional broadcasters. Southern California School of Radio the system. Some customer con- Equipment 3911 Pacific Highway tact is involved. San Diego 10, Calif. Qualifications include a BSEE degree, or equivalent, and two or FOR SALE; more years experience in plan- I0KW Modulation Transformer, Thordarson, Production- Programing, Others ning, installation and mainte- Plus /Minus 1/2db, 30- nance of TV facilities (both audio 10,000 CPS, Ratio 1.43 -I. Buy it and video). for a spare. $275.00 F.O.B. inmaalOmlminnlnteminlnnsuominmmlmnmmnmmmntiine nemmnnnnnl $fepdown Auto Transformers, 40- Salary is commensurate with your Major Market KVA, 3PH, 50 CPS, Pri. 405/ education and experience. Relo- 380V, 55.6/60.6 A, Secondary or cation assistance is National Group provided. 240, 230 220V, 96.1/105 A. Made PROGRAM MANAGER Send your resume to: Mr. C. F. by Electro. $175.00 each F.O.B. in original desires major market contemporary, talk or Zangardi, Empl. Mgr., RCA Broad- All Units Crates middle of road station. Top references in cast & Communications Products GOVERNMENT WAREHOUSE, INC. industry. Furnished on request. Available Electronic Parts and Equipment immediately. Division, Bldg. 3 -2, Camden 2, 264 AVENUE New SHREWSBURY Box G -277, BROADCASTING Jersey. RED BANK, NEW JERSEY 07701

i11111111111111111111111111111111111111111111r .., ,n, ,m ,,n, , ,:,,,, .,, , ,,,..,... An Equal Opportunity Employer. Phone (code 201) 842 -3010 TELEVISION-Help Wanted FOR SALE Announcers The Most Trusted Name Schafer 1200 Automation. 1 -Ampex 352 in Electronics recorder- playback. 3 -Ampex 351 playbacks. 2- Seeburg 200LU3 selectomatics. 3- Standard reeks with control center. All pased proof. TELEVISION EMCEE Six years old -$18,000 new. Call Ray Cheney Major midwest network TV sta- WALE tion in top 15 markets is looking Production-Programing, Others Fall River, Mass. 617- 674 -3535 for experienced emcee to handle daily top -rated audience partici- PROGRAM PRODUCER, pation show. Must have handled HOSTESS You Can't Top A interviews, games shows and be with TV experience wanted. Must be able to re- CLASSIFIED AD quick on the adlib. Send picture, search. snyite. do contact work as well as host documentary program. Experience In film pro- in resume and salary requirements duction preferable but not necessary. Send photo. to: resume and salary requtrementa promptly u the motion must be tilled Immediately. Top 10 Box Ií-41, BROADCASTING market. Box H-81, BROADCASTING ßfoaticastillq t-

88 BROADCASTING, August 2, 1965 EMPLOYMENT SERVICE FOR SALE

NIIIIIIIIIIIIIIIIIIIIOf Stations Continued

FOR SALE E II o broadcast services A TOP 15 MARKET 5.000 waif fulltime plus FM. - MAJOR MARKET RADIO & TV OPENINGS 51,000,000 category. Sincere qualified principals only. RADIO- Announcers, Disc Jockeys, Newsmen, Engineers, Salesmen, Copywriters, Box H -44, BROADCASTING = Traffic Girls are needed now! Newsmen, Sportscasters, Promotion Managers, Public Affairs Directors & = TV- Producer -Directors are needed now! America's largest fulltime exclusive Radio & TV Employment Agency needs CALIFORNIA -AM Fulltimer- applications to these openings nationwide. Send tape and resume today. Showing good profit, $85,000- fill $20,000 down -10 year payout. Quick action 925 PFeodneera necessary. NATIONWIDE BROADCAST SERVICE Blvd., Denver292.09lorado Charles Cowling Br Associates III11R11111111111111111111911111111111111111111111111111111111111111111U11111 11111111111111111111111@ 11111111IINII1111111111111111111I1III 1111 @111011 IIIIIH IlIIIIII!!INIIll@1111111111111)1111! P. O. Boa 1496 Hollywood 28, Calif. Phone HO 2.1133 EMPLOYMENT SERVICE WANTED TO BUY -Stations

I FOR SALE 1q JOB HUNTING? Want To Retire? Let us put you in touch with your next Midwest UHF TV in smaller market -on If you own a Radio Station, and would I employer. Call or write! air several years, with highly improved like to retire on a gradual basis, let's ,11 prospects. Other unusual benefits get together. I offer you experience, - C.B.I. PLACEMENTS priced about like a radio statonetion. Law and a to succeed. Please 707 Colorado Bldg., Denver, Colo. 80202 capital, desire payment, terms. Excellent for Owner- write to: Phone 13031 292 -3730 ; Operator. if you need a job, we need you, Box C-39, BROADCASTING l Box G -789, BROADCASTING MISCELLANEOUS IIIIIIIIIIIIITIITIITITIITI. AM or FM Wanted .La tue ¿teòin !rakers Jim. WARNING Cudl/ group interested in acquiring an 654 MADISON AVENUE NEW YORK. N. Y. App) it ants for employment, or persons 7. AM or FM in small to medium market. ti seeking favors and representing themselves a. relatives of Bill Elkins or other Elkins %Vrite Box G-224, BROADCASTING. HA 10618 TE 2.9362 stair members, or claiming to have been associated with Elkins School System as .-tllltttiiitiliIitIitIIIIIr' an instructor In any other capacity muld immediately he reponed to Elkins Institute of Radio To buy or sell Radio and/or TV prop- Electronics, Inc. FOR SALE -Stations erties contact: 2603 Inwood Road Dallas, Texas PATT McDONALD CO. P. 0. BOX 9266 - GL 3 -8080 WE ARE EXPANDING AUSTIN, TEXAS 78756 Pacific Northwest America's top country /folk music broadcasting company seeks expansion nation -wide. Inquiries 1000 W. Daytimer .. . invited with regard to outright sale, merger, etc. Tremendous construction plans for area Fla. single daytime s 45M $ 10M Discussions in strictest confidence. near future . . . $37,000 . . . M. W. single daytime 70M terms CRUMP COMMUNICATIONS Tenn. medium fulltime 155M 40M Box N.47, BROADCASTING N. Y. metro daytime 275M terms 5600 Curlew Drive Norfolk, Virginia 23502 S. E. major fulltime 331M 100M

INSTRUCTIONS : CHAPMAN COMPANY INC 2045 PEACHTREE RD.. ATLANTA, GA. 30309

STATIONS FOR SALE F.C.C. 1st PHONE LICENSE IN EIGHT WEEKS (OR LESS) -1. SOUTSWEST. Major market. Gross $10,000- a month. Open to offer. 2. EAST. AM -FM Combination. $180,000 NEXT CLASS STARTING SEPT. 1st Terms.

(Tuition $400.00) JACK L. STOLL & ASSOCIATES 6381 Hollywood Blvd. DON MARTIN SCHOOL OF RADIO & TV Los Angeles 28, California 1653 No. Cherokee Hollywood 28, Cal. HO. 2 -3281

ESTABLISHED 1937 DO YOU NEED PERSONNEL? MAKE YOUR RESERVATION NOW-CLASS IS LIMITED ARE YOU LOOKING FOR A NEW POSITION? FINEST AVAILABLE NEARBY LIVING ACCOMMODATIONS BROADCASTING'S CLASSIFIEDS AT SPECIAL STUDENT RATES GIVE YOU NATIONWIDE DISPLAY *depending on Educational background Broädcäsring

BROADCASTING, August 2, 1965 89 Continued from page 82 KRCS(FM) San Bernardino, Calif. - forfeiture imposed July 29, 1964 (affirmed Granted CP to replace expired permit for Feb. 3 and reaffirmed following Aprxil 8). Granted CP for new VHF -TV translator. on new FM. for willful and repeated violations of sec. channel 4, to rebroadcast programs of 73.93(a) of rules by operating KALN Iola, WLBZ -TV (ch. 2) Bangor, Me. Kan., with directional ant. pattern without Actions of July 19 first -class operator on duty. Action July 28. Actions of July 21 KARM Fresno, Calif. -Remote control University of Utah, Manti. Ephraim, Foun- permitted. tain Green, Kanab and Mt. Carmel, Utah - Remote control permitted for following: Rulemakings Granted CP's for new UHF -TV translators, WATS Sayre, Pa.; WJBR(FM) (main trans- on channels 75 and 80, to rebroadcast pro - mitter) Wilmington, Del.: WGTM Wilson. PETITIONS FOR RULEMAKING FILED grams of educational KUED (ch. 7) Salt N. C.: KARM -FM Fresno, Calif. KCIM Carroll, Iowa -Carroll Broadcasting Lake City. Co. Requests amendment of FM table of KNIK -FM Anchorage- Granted CP to Actions of July 16 allocations making following changes; Car- change ant.- trans. and studio location and roll: delete 286C. add 229C; Cherokee, Iowa: increase ant. height to 265 feet; condition. WDOT Burlington, Vt.-Remote control delete 228A. add 272A. and Algona, Iowa: KFAM -FM St. Cloud, Minn. -Granted CP permitted; without prejudice to whatever delete 228A add 285A. Received July 15. to increase ERP 40 kw. action, if any, commission may deem ap- Hanover, N. H. -Upper Valley Television to propriate at such time any of charges of WLAC -FM Nashville- Remote control per- as Broadcasters Inc. Requests amendment of mitted. report of State of New York Commission TV tables of allocations as follows; Han- of Investigation are judicially determined over: delete 28, add 28 (commercial) and Following were granted extensions of by any state or federal court. delete 57 (commercial), add 57 (educa- completion dates as shown: WITA -FM San Remote control permitted while using tional). Upper Valley also asked FCC issue Juan, P. R., to Oct. I; WWLA(FM) La non -directional ant. for Texas Star Broad- Crosse, Wis., to Dec. 27; WHOA San Juan. show cause order giving reasons why CP casting Co. (KBAT), San Antonio. Tex.. should not be modified to operate on lower P. R., to Sept. 1; WRKB Kannapolis, N. C., main and auxiliary daytime and alternate to Nov. 30; KTRN Wichita Falls, Tex., to main nighttime. channel. Received July 16. Sept. 1; WJET -FM Erie. Pa., to Jan. 1, 1966, Richmond, Ind. -Mr. Ben Karns. Requests and WREK(FM) Woodstock. Ill.. to Jan. 6, amendment of TV tables of allocations mak- 1966. Finés ing following changes; Richmond: add 19; WHIM -FM Providence. R. I. - Granted Madison. Ind.: delete 38, add 52: Coving- mod. of CP to change ant.-trans. location, Commission ordered Tinker Inc.. to ton, Ky.: delete 26, add 24, and Hillsboro, type trans. and ant., increase ERP to 50 kw show cause why Its license for WEKY Ohio: delete 24 add 26. Received July 16. and 430 ant. height to feet; remote control Richmond. Ky., should not be revoked for San Clemente, Calif. Munroe /as permitted; condition. indicated unauthorized transfer of control. -Kirk tr WLEO -FM Ponce, P. R.- Granted mod. failure to report stock transactions and El Camino Broadcasting Co. Requests of CP to change type ant. and trans., in- other violations, including "double billing." amendment of FM table of channel assign- crease ERP to 50 kw and decrease ant. Licensee has 30 days to reply. Action July ments making following changes; San height to minus 51 feet. 21. Clemente: add 300. and Lancaster, Calif.: delete 300. Received July 19. KBNO(FM) Houston - Granted CP to By memorandum opinion and order, change ant.- trans., studio and remote con- commission denied petition by Lloyd C. LaGrange, I11.- Robert A. Jones. Requests trol locations, increase ERP to 25 kw and McKenney, tr /as Iola Broadcasting Co., for amendment of FM table of assignments to ant. height to 560 feet: remote control reconsideration of previous denials of re- assign 272A to Savanna. Ill. Received July permitted. quests for remission or mitigation of $500 21.

COMMUNITY ANTENNA FRANCHISE ACTIVITIES

The tollowing are activities in com- Hammond, La. -An application from John Craft Broadcasting [WSTV- AM -FM -TV A. Chauvin, president of WFPR Hammond, Steubenville]) has merged with Rego In- munity antenna television reported to has been tabled by Commission Council of dustries, Hoboken, N. J., for the construc- Hammond, pending action by the FCC on tion of CATV in East Liverpool and Wells- BROADCASTING through July 28. Reports CATV regulation. include applications for permission to ville, Ohio. Columbiana CATV has sub- Battle Creek, Mich. -Triad Stations Inc. mitted application for franchise but en- install and operate CATV's and for ex- WALM Albion, Mich.) has been granted countered opposition on both city councils. pansion of existing into new a franchise. The city will receive 2 -4% of Rego was granted franchises in 1964. CATV's the annual gross receipts depending on the areas as well as grants of CATV fran- volume of revenue. The system will carry Shaker Heights, Ohio- Cleveland Area chises and sales of existing installations. nine TV signals and three FM stations. The Television Inc. (held jointly by Cox Cable - monthly charge to subscribers will be about vision Corp. and the Cleveland Plain Dealer) Indicates a franchise has been granted. $4.75. Other applicants were Fetzer Broad- has non casting Co. (WKZO -AM -TV Kalamazoo, been granted a -exclusive franchise. Mich.), the Battle Creek Enquirer & News, Telerama Inc. (minority interest held by and a local group headed by Richard G. Scripps- Howard Broadcasting Corp. WEWS Fresno county, Calif. - Central Valley Allman. (TV] Cleveland) was previously awarded Cable TV Inc. has applied for a franchise a similar franchise agreement. Maximum to bring in 12 TV signals. Central Valley is Port Huron, Mich. -The Port Huron TV subscriber costs are set at $25 for installa- owned by KFRE- AM -FM -TV (Triangle sta- Cable Co. (owned by the Stevens -Wilmer tion and $5.90 monthly. The agreements es- tions) and KJEO(TV), both Fresno, Calif. Stations, WHLS -AM -FM Port Huron, and tablish a graduated yearly remittance to the Previous applicants are Tele -Pix Corp., Wal- Charles F. Erickson, Parkersburg, W. Va.) city beginning at 3% of gross receipts for nut Creek, Calif., and a firm owned jointly has been granted a franchise. Other appli- subscribers under 4,000 to 8% of gross by Cox Cablevision Corp. and McClatchy cants were Cable TV Inc. (owned by a receipts for subscribers over 8,000. Broadcasting Co., a group station owner. group of local businessmen) and T -Vue Inc. ( owned by Cox Cablevision and the Times - Sewickley Pa. -Ward A. Wickwire Jr., Dlxon, I11. -Sound Vision Inc., repre- Herald Co. [Port Huron Times Herald)). George P. O'Neil and Evans Rose Jr. have sented by O. K. Wright, 907 Myrtle Ave., applied for exclusive franchises. Dixon, has been granted a 25 -year franchise. South Haven, Mich.- General Telephone Firms denied Rockford Co., Muskegon, Mich., has applied for a are Community TV franchise. Company engineers estimated Tunkhannock, Pa.- Community Antenna Inc. and Dixon- Sterling -Rock Falls TV Television Co., represented by Arthur P. Cable Co. that if the system were approved, it would be in operation within six to nine months Valentine, Laceyville, Pa., has been granted and would supply eight to ten TV signals. a 10 -year franchise. Subscriber rates will be Brazil, Ind. -Cable TV Inc., Brazil. has subject to approval by the borough coun- applied for a 20 -year exclusive franchise to Fremont, Neb.- Television Cable Service cil. The agreement specifies an operational construct an estimated $300,000 system. The Co. (G. E. Larson, 6000 N. Broad St. and date of July 1, 1966. The firm is currently firm proposes a remittance of 2% of annual Karl Thierstein, 824 S. Broad St., both Fre- supplying CATV service in Laceyville and gross revenue to the city with subscriber mont) has applied for a franchise. Wyalusing, Pa. costs set at $15 for installation plus $5 monthly. Batavia, N. Y.- Griswold and McWain Inc., publishers of the Batavia News, has Aberdeen, S. D.- Dakota TV Inc. (a local Seymour, Ind.- Community Teleception submitted an application for a franchise. company organized by Roland Parcel, Philip Inc. (Bruce Storm, president) has applied O'Brien and William Edwards) has applied for a 20 -year franchise. The firm proposes Poughkeepsie, N. Y. - Hightower Tele- for a franchise. The company would pay the subscriber costs of $14.90 for installation systems Inc. has resubmitted an application city $3,000 yearly or 3% of the annual gross plus $4.90 monthly. An initial fee of $300 for a franchise. The firm first filed a re- receipts. Subscriber costs would be $20 for plus 3% of annual gross revenue would go quest in October 1964, but no action was installation and $6 monthly. A previous ap- to the city. A previous application was sub- taken on the original proposal. plicant is Midcontinent Broadcasting Co. iKELO- AM -FM -TV Sioux Falls, S. D.). mitted by Telemation Systems Inc., Evans- Randolph, N. Y. -Blatt Brothers Corp., ville, Ind., represented by William F. Rus- Corry, Pa., has applied for a franchise. The sell. firm proposes monthly charges of $5 for Miller S. D.- Midcontinent Broadcasting more than five channels. A previous appli- Co., (K'r.LO- AM -FM -TV Sioux Falls, S. D.) Hays, Kan. -Robert Schmidt, VP and gen- cant is Jamestown Cablevision Inc. (Simon has applied for a non -exclusive franchise. eral manager of KAYS Inc. Stations, Hays. Goldman, of the Goldman Stations, multiple The system would carry KPLO -TV Reliance, has applied for a franchise. There would be station owner. president). KXAB -TV Aberdeen and KDLO -TV Flo- no installation charge during construction rence, all S. D., independent and educational of the system but later it would be a maxi- East Liverpool Ohio -Columbiana CATV stations from Minneapolis. and a 24 -hour mum of $25. The monthly charge would be Inc. (held jointly by Brush -Moore news- time- weather signal. Maximum subscriber $4.95 to $6.95. The city would receive 2% of papers and Neptune Broadcasting Co., Steu- costs would he 525 for installation and $6 the annual gross receipts. benville. Ohio, In turn a subsidiary of Rust monthly,

90 (FOR THE RECORD) BROADCASTING, August 2, 1965 SOMETIMES you win and some- be assigned to such intangibles, 95% of times you lose, and sometimes you A low -key boss the public relations, promotion and.pub- do both at chide. Last week was such a lic- information output of a network is time for Bob Kasmire. He got a new accounted for by "what is seen on the job and gave up the vacation plans that for NBC's tube." The programing, he says, "is he had just finished making the week really our contact with the public." The before. remaining 5 %, in his view, is "trying Instead of being in Europe in Septem- drumbeaters to reach the people who don't watch ber, therefore, he will be presiding, television, and who criticize it, and con- probably with little time even to think vince them that there is a great deal that am pleased to announce," Mr. Adams in of Europe; over the advertising, press, is good in television if they will only his own inter -office memo chose the publicity and promotion engines that seek it out." words "I am delighted to announce." NBC, like the other networks. will have Mr. Kasmire. a former newsman and An ' Unsecret Weapon' Mr. Kasmire going at full tilt for the start of the new New York State government aide, has gives his own concept of his new as- fall television season. been with NBC 1959, handling assignment in this way: "I think my prin- since He will -and does other things signments that cover an unusually wide -have cipal responsibility is to employ effec- to do too. Top supervision of the pub- latitude. tively what is a very unsecret weapon lic information (advertising. - skillful press and the combined skills, talents and compe- A wordsmith, he has -as part publicity) and promotion departments tence of the men who now report to of his duties- assisted in the prepara- is the part chief new of his new job, but me." tion of speeches for Board Chairman he also continues to supervise NBC's He feels that. if numerical values can Robert W. Sarnoff, helped draft policy corporate information department and statements, initiated ideas for (and then its standards and practices department. produced or supervised the production He also continues as chairman of NBC's of) special publications and brochures, Children's Programs Committee, which WEEK'S PROFILE and helped handle correspondence for oversees children's programing and also top executives. He has also -still among studies the broader questions of the re- other things- handled special assign- lationship between television and chil- ments, most easily described as trouble- dren. In addition he represents NBC on shooting, for Mr. Sarnoff and NBC the industry- government- educator group President Robert E. Kintner; taken part called the Joint Committee for Research in broad public -relations decisions, con- on Television and Children. sulted with other departments when Information Is the Key Word Mr. matters having public- relations implica- Kasmire, 39, assembles all these respon- tions arose, and participated in planning sibilities under the same title he has held NBC testimony and statements before for the past two years, NBC vice presi- Washington government bodies. dent for corporate information. After He worked closely with the producers all, he explains, "information" in one of That Was the Week that Was, both form or another is what they are all as the top executive for standards and about. practices and as a top -policy representa- The need to have the public informa- tive of NBC in the planning and pro- tion and promotion as well as the re- duction of that weekly satire. He also lated departments and functions top initiated NBC Previews, an information out through one man was explained by mailing sent monthly during the tele- a key NBC management figure in this vision season to members of the FCC, way: "These departments are all run by Congress. affiliates and other opinion excellent men whose proficiency is not leaders. in question. But these departments are Language Is Alive Articulate in talk also just too big and too important and Robert Diaz Kasmire -VP, corporate in- as well as in type, Mr. Kasmire is some- too costly to operate without top policy formation, NBC; b. May 7, 1926, New Bed- times called by associates "The fastest coordination and guidance." ford, Mass.; U.S. Army, 1944-46; Brown word -slinger in the East." U., Providence, R.I., B.A., cum laude, Phi David C. Adams, NBC senior execu- Beta Kappa, 1951; reporter, 'Meriden Mr. Kasmire obviously takes pride in tive vice president, to whom these de- (Conn.) Record' 1951 -52, 'Providence (R.1.1 words. but not in stuffy words. He partments formerly reported individu- Journal- Bulletin' 1952; writer- reporter -edi- avoids stuffiness in manner as well. ally and to whom they now report tor, WJAR-AM -FM-N Providence 1952.53: Ironically for a man with his ear for reporter, day desk editor, Associated through Mr. Kasmire, has repeatedly a well cast- Press, Albany, N. Y. 1953.55; AP capitol -turned phrase. associates made clear that his other responsibilities reporter, 1955; director of business pub- ing about for a quick description rarely make it impossible for him to give these licity, New York State Dept, of Commerce. fail to invoke a cliche "nice guy." "Easy- units the detailed attention and coordi- 1956; assistant to secretary to New York going" and "amenable" are other ad- nation that he feels they deserve. Governor W. Averell Harriman, 1956.59; jectives frequently pointed in his direc- with NBC since early 1959 as coordinator, The choice of Mr. Kasmire for the special projects, corporate planning de- tion. but usually with a caveat for any job was explained in adjectives like partment, 1959; coordinator, corporate in- who might think to take advantage of "sound," "intelligent," "creative," "sav- formation, 1960-62; director, corporate these qualities: "He's also all business," vy." A longtime friend says: "He has information, 1962-63, and VP, corporate they add. "Nothing staid about him, information, since 1963, with responsi- nothing high pressure, but still all busi- the most even keel of any executive of bilities broadened last week to include responsibility that I have ever known." advertising, press and publicity, and pro- ness." Management's esteem was suggested not motion, as well as corporate information As to that European vacation he's only in Mr. Kasmire's selection for the and standards and practices; m. Angela had to call off, he shows no regrets. job but also in the manner of its an- Viggiani of Watervleit, N. Y., May 28, "After all," he says philosophically, 1958; member -Brown University Club; a winter vacation nouncement to the NBC organization. home -New York City; hobbies -swim- "I've never taken Instead of the more customary form. "I ming, reading. sports watching. loafing. before."

BROADCASTING, August 2, 1965 91 EDITORIALS The deluge the discussion of conflicting views on issues of public importance." On that slight foundation the FCC has built THE third week of September 1965 may produce the a policy that is broad enough to give time to a handful largest case load in psychiatric history. It is that week of "credit counselors" who feel abused and to question that all three networks have chosen to dump their entire a network's competence to report a story at which a cargoes of 1965 -66 regular programing. No one ought chauvinistic local booster took offense. to be surprised if a reeling audience rushes en masse to And so the FCC goes on forcing stations to put dis- the nearest couch to seek relief from its frustrations. sidents on the air, warning others to mend their ways, At this point of television evolution, the coincidental countermanding the editorial judgments of the working introduction of the new season was probably unavoidable. newsmen in radio and television. It is an insidious practice There is no doubt that ABC gained ratings by bringing that must be stopped before broadcast management de- in all its shows last year in a single week ahead of the cides that the rewards to be gained from journalistic piecemeal introductions of CBS and NBC. This year's initiative are outweighed by the troubles it causes. response by CBS and NBC is nothing more than an insurance policy against the possibility of disaster. Judge Harris The ratings in September (assuming there are any in that third week) will be less a measurement of program FOR a dozen years Representative Oren Harris (D -Ark.) popularity than one of promotional impact. Hopefully has been the most influential man in Congress in the the buyers of network advertising and the students of area of broadcasting. He was the tenacious prosecutor television broadcasting will keep that fact in mind. who uncovered the quiz- rigging and payola scandals which blackened reputations and blighted the broadcast media. He focused legislative attention on ratings and even now Creeping censorship is in the thick of the community antenna- television con- THROUGH the administration of its fairness doctrine troversy. the FCC is insinuating itself deeper and deeper into Mr. Harris has been a towering figure in the lives of the editing function in broadcast journalism. A continuation broadcasters. He has been feared, praised and damned. of the trend can lead only to the ultimate sterilization But when the chips were down he usually emerged as the of radio and television news. champion of free and unfettered broadcasting. Two recent actions illustrate how far the fairness doc- When the current session adjourns, probably in October, trine has already carried the commission toward a cen- Mr. Harris will leave the body in which he has served with sorial neutralization of journalistic enterprise. such distinction for a quarter -century to don the judicial Two weeks ago the FCC advised KTLN Denver that it robes of a federal judge in his native Arkansas. The was unfair when it broadcast "personal attacks on the mantle of leadership in communications legislation is al- honesty, character and integrity of those engaged in the most certain to fall upon the capable shoulders of Walter debt -adjusting business in Denver" without giving the debt Rogers (D- Tex.). chairman of the subcommittee on corn - adjusters an opportunity to reply. The FCC acted on a munications and power, who becomes second ranking ma- complaint that "The Gougers," a series of programs jority member of the full committee. An astute legislator, on KTLN, contained "slanderous and libelous" statements. Mr. Rogers has manifested an intense interest in broad- In the same week the FCC sat in judgment on another casting and can be expected to carry on in the Harris demand for time from a chamber-of- commerce official tradition. who protested that an NBC news program had over- Mr. Harris, 61, is in good health. He has earned the stated the extent of poverty in the lower Rio Grande lifetime judgeship to which most lawyers aspire. He is area of Texas. This one gave the commissioners a little entitled to relief from the rigors of running for office more trouble-possibly because a network news organi- every two years. zation of national reputation was involved. As reported We are sure that justice in the truest sense will be in this publication's CLOSED CIRCUIT department last dispensed by Judge Harris and with the dedication, dili- week, the FCC solved this one by rejecting the complaint gence and wisdom that have distinguished his legislative -but assigning its earnest young chairman, E. William career. Henry, to advise NBC privately that its newsmen ought to be more careful with their facts. ?c :l:îß'; *ta<< As these two cases proved, the fairness doctrine is a flexible instrument that can be stretched to give the USED AWLANCES FCC jurisdiction over almost any reaction to a broadcast WASHERS DRYERS of news or comment. An FCC without a fairness doctrine would have recognized that the Denver debt adjusters r* who felt maligned had appealed to the wrong forum, that n r-7 if their grievances were genuine they could file a libel suit in court. An FCC with a decent regard for the constitutional restraints on federal editorial power would never have talked, privately or openly, about the accuracy of a network documentary. The fairness doctrine is the FCC's own corrupted version of a phrase inserted in the Communications Act in 1959 when Section 315, which governs political broadcasts, was amended to exempt some types of news presentations from the requirement that rival candidates for Ot political office be given equal time. In granting that ex- Drawn for BROADCASTING by Sid Mx emption, the Congress said it did not relieve broadcasters "This washer is a real buy . . . never used except in a from the obligation "to afford reasonable opportunity for few TV commercials!"

92 BROADCASTING, August 2, 1965 ?i 4«:l/aititeTl TI/

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