IJAPS, Vol. 14, No. 2, 121–142, 2018 GANESA AND HIS CULT IN CONTEMPORARY THAILAND Ruchi Agarwal* Social Science Division, Mahidol University International College, 999 Buddhamonthon 4 Road, Salaya, Nakorn Pathom 73170, Thailand e-mail:
[email protected] William J. Jones** Social Science Division, Mahidol University International College, 999 Buddhamonthon 4 Road, Salaya, Nakorn Pathom 73170, Thailand e-mail:
[email protected] Published online: 15 July 2018 To cite this article: Agarwal, R. and Jones, W. J. 2018. Ganesa and his cult in contemporary Thailand. International Journal of Asia Pacific Studies 14 (2): 121–142, https://doi.org/10.21315/ijaps2018.14.2.6 To link to this article: https://doi.org/10.21315/ijaps2018.14.2.6 ABSTRACT Ganesa has long been familiar to the people of Thailand but increasingly evident are the Ganesa cults flourishing in Bangkok. In the process, the deity appears to be acquiring new roles and functions. Ganesa now serves in a number of capacities for some; he is a “fixer,” a deity of last resort that can help devotees to overcome obstacles in their lives. Not surprisingly, the growing popularity of the deity is reflected in a rapidly expanding trade in Ganesa images and icons, displayed in shopping mall exhibitions in a variety of forms, colours, shapes and sizes. Readily available at most of Bangkok’s major retail outlets, Ganesa icons are traded online via social media. This paper attempts to explore this phenomenon, both by examining shifting belief practices associated with Ganesa locally and by looking at how these shifts are reflected in the evolving trade in Ganesa iconography.