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The Hearst Women's Travel Group

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The Hearst Women's Travel Group MARCH 2015 ADD COLOR! 28 ACCESSORIES UNDER $50 AmazingMAKEOVERS Before & Afters! Easy Organizing Ideas! Fun New Finds For Every Room! MARCH 2015 SPRING MAKEOVERS WHAT TO COLLECT NOW (See page 21) PRETTY KITCHENS Add Charm on Any Budget PARTY-READY DESSERTS From Cookies to Cupcakes The Hearst Women’s Travel Group The Hearst Women’s Travel Group (Country Living, Good Housekeeping, Woman’s Day) combines three iconic travel brands into a powerhouse partnership. Reaching an audience of nearly 50 million readers, the group delivers unparalleled reach via in-magazine, online, social, and experiential brand extensions. The Hearst Women’s Travel Group delivers women travelers: Our vacationers spent nearly $19 billion on domestic travel last year alone! They continually search for inspiring, enriching, and fun destinations for themselves and their families. They know, love, and trust our brands, and turn to our pages for useful travel advice. Advertise with the Hearst Women’s Travel Group, and reach your target travel audience! Custom Programs Whatever you need to better market your destination, we have the means and ideas. • Regional Co-Op Opportunities • Multi-Page Inserts • Geo-Targeted Digital Packages • Tablet Inclusion and Enhancements • Mobile Programs • Database Access • Sweepstakes and Contests • Event Sponsorship • Multi-Platform Programs • AdMeasure Research • Custom Research Source: GfK MRI Spring 2014, Adults 18+ For more information, contact your Account Manager. Reach a Mass Audience of Savvy Women Travelers PRINT Combined Rate Base 9,150,000 Combined Audience (Adults, Gross) 48,267,000 Combined Audience (Women, Gross) 42,726,000 Combined Audience (Women, Net) 29,625,000 ONLINE Combined Unique Visitors 13,417,494 Combined Page Views 76,322,000 SOCIAL MEDIA Facebook 5,318,147 Google+ 1,343,636 Pinterest 935,680 Twitter 173,761 Instagram 67,870 In the past year: Women readers spent over 82 million 15.7 million nights in hotels and motels women readers Women readers took nearly 38 million took a domestic trip domestic round trips Nearly 10 million women readers took a domestic road trip Source: In-Magazine: GfK MRI Fall 2014; AAM June 2014; Online: comScore December 2014; Social Media: Combined Face- book, Google+, Pinterest, Twitter and Instagram January 2015; Reader Research: GfK MRI Spring 2014, Women 18+ For more information, contact your Account Manager. Target a Mass Audience of Active Travelers Who is the HWTG traveler? She is 1 out of every 4 women travelers. • That’s 15.7 million unique women She is a travel decision maker. • HWTG delivers nearly 13 million women travel influencers, that’s more than Southern Living, Martha Stewart Living, and Sunset combined She is a frequent traveler. • Combined they took nearly 38 million domestic round trips in the past year, and spent nearly $19 billion on their travels How does she travel? She is very likely (Index 153) to travel with 3+ family members. • HWTG delivers more family travelers than Travel & Leisure, Family Circle, and FamilyFun combined She is very likely (Index 171) to be away 7+ nights. • More likely than the readers of Better Homes & Gardens, Family Circle or Travel & Leisure She is very likely (Index 172) to take a road trip. • HWTG delivers more road trippers than Southern Living, Martha Stewart Living, and Sunset combined What does she like to do on vacation? Go to the beach (Index 187) • HWTG delivers more beach goers than Martha Stewart Living, Southern Living, and Coastal Living, combined Go shopping (Index 182) • HWTG delivers more shoppers than Southern Living, Martha Stewart Living, and Sunset combined Go backpacking/hiking/fishing (Index 165) • HWTG delivers more outdoor enthusiasts than Southern Living, Midwest Living, and FamilyFun combined Visit a National Park (Index 170) • HWTG delivers more park goers than National Geographic Traveler, Southern Living, and Sunset combined Source: GfK MRI Spring 2014 For more information, contact your Account Manager. 2015 Regional Circulation* WEST & WEST CANADA SOUTHEAST CENTRAL CENTRAL & EAST CANADA Country Living 266,337 Country Living 125,353 COMBINED 129,968 Good Housekeeping 722,995 Good Housekeeping 280,885 INTERNATIONAL, PERSONNEL, Woman’s Day 536,994 Woman’s Day 215,208 OVERSEAS POSSESSIONS, COMBINED 1,526,326 COMBINED 621,446 AND OTHER COMBINED 35,022 CENTRAL NORTHEAST DIGITAL (REPLICA EDITION) Country Living 314,551 Country Living 314,226 Country Living 34,477 Good Housekeeping 778,432 Good Housekeeping 936,029 Good Housekeeping 47,656 Woman’s Day 576,513 Woman’s Day 787,411 Woman’s Day 36,124 COMBINED 1,669,496 COMBINED 2,037,666 COMBINED 118,257 MIDWEST SOUTH ATLANTIC Country Living 292,436 Country Living 240,243 Good Housekeeping 782,460 Good Housekeeping 717,920 Woman’s Day 624,033 Woman’s Day 552,390 COMBINED 1,698,929 COMBINED 1,510,553 TOTAL COMBINED CIRCULATION: 9,329,703 WA MT ND ME VT OR MN NH NY ID SD WI MA MI WY CT RI IA PA CA NV NE NJ OH IL IN DE UT CO WV MD KS MO VA KY NC TN AZ OK NM AR SC MS AL GA TX LA FL Source: AAM June 2014 *Data based on Country Living’s April 2014 issue, Good Housekeeping’s April 2014 issue, and Woman’s Day’s April 2014 issue. For more information, contact your Account Manager. 10/23/14 WA MT ND ME VT OR MN NH NY ID SD WI MA MI WY CT RI 2015 Regional Gross Rates IA PA CA NV NE NJ OH IL IN DE UT CO WV MD KS MO VA The following issues feature KY NC TN travel sections: AZ OK NM AR SC MS AL • March 2015 GA • April 2015 TX LA • May 2015 FL • October 2015 Regional fractional ads are only permitted in travel sections. The following rates apply: WEST & CENTRAL MIDWEST SOUTHEAST NORTHEAST SOUTH WEST CANADA CENTRAL ATLANTIC 3 MAGAZINE BUY P4C $33,020 $36,110 $36,745 $13,440 $50,670 $32,675 1/2 P4C $17,335 $18,960 $19,290 $7,055 $26,600 $17,155 1/3rd $12,110 $13,240 $13,475 $4,930 $18,580 $11,980 1/6th $6,330 $6,925 $7,040 $2,575 $9,710 $6,265 COUNTRY LIVING P4C $7,205 $8,505 $7,905 $3,390 $9,770 $6,495 1/2 P4C $3,785 $4,470 $4,150 $1,775 $5,130 $3,410 1/3rd $2,645 $3,120 $2,895 $1,240 $3,580 $2,385 1/6th $1,380 $1,635 $1,515 $650 $1,870 $1,245 GOOD HOUSEKEEPING P4C $19,550 $20,045 $21,155 $6,960 $29,105 $19,410 1/2 P4C $10,260 $10,525 $11,105 $3,655 $15,280 $10,190 1/3rd $7,170 $7,350 $7,755 $2,550 $10,675 $7,120 1/6th $3,740 $3,845 $4,055 $1,335 $5,580 $3,720 WOMAN’S DAY P4C $14,520 $15,590 $16,870 $5,820 $24,485 $14,935 1/2 P4C $7,620 $8,185 $8,855 $3,055 $12,855 $7,840 1/3rd $5,325 $5,715 $6,185 $2,130 $8,980 $5,475 1/6th $2,780 $2,985 $3,235 $1,115 $4,695 $2,865 For more information, contact your Account Manager. 10/23/14 2015 HWTG Closing & On-Sale Dates ISSUE CLOSING ON-SALE DATES January 10/08/14 N/A* 12/16/14 12/16/14 February 11/07/14 01/06/15 01/20/15 1/13/15 March 12/05/14 02/03/15 02/17/15 2/10/15 April 01/06/15 03/03/15 03/17/15 03/10/15 May 02/09/15 04/07/15 04/21/15 04/14/15 June 03/09/15 05/19/15 05/19/15 05/12/15 July 04/06/15 06/23/15 06/16/15 6/30/15 August 05/08/15 N/A* 07/21/15 N/A September 06/05/15 08/04/15 8/18/15 8/11/15 October 07/06/15 09/01/15 9/15/15 9/8/15 November 08/07/15 10/06/15 10/20/15 10/13/15 December 09/07/15 11/17/15 11/17/15 11/24/15 Country Living runs a double issue in July/August. Beginning in 2015, Woman’s Day will run double issues in July/August and December/January (2016). For more information, contact your Account Manager. advertisement FREE TRAVEL INFORMATION GREATgetawaysGUIDE greatgetawaysguide.com To start planning your next vacation, request free information from the travel destinations below in one of these ways: COMPLETE accompanying Business Reply Card • CALL 1-877-232-8236 VISIT greatgetawaysguide.com • FAX to 1-800-571-7730 (to fax, circle destinations of interest; include cover sheet with name and mailing address) FEATURED DESTINATIONS ALASKA NEW YORK 4 Alaska Tourism 22 Erie Canal Boat Charters 1 Alabama Gulf Shores 5 Alaska Railroad Find everything your family needs from NORTH CAROLINA 32 miles of sugar-white sand beaches, IDAHO 23 The Outer Banks of North Carolina 6 Idaho Travel Council fresh seafood, and endless family fun. PENNSYLVANIA KENTUCKY 24 Central PA 7 Bardstown-Nelson County 25 Gettysburg Tourist & Convention Commission TENNESSEE 8 Bowling Green Area CVB 26 Cleveland/Bradley County CVB 9 Danville/Boyle County 27 Elvis Presley’s Graceland Convention and Visitors Bureau 28 Pigeon Forge 10 Elizabethtown 29 Upper Cumberland Tourism 2 There’s Only One Kentucky 11 Harrodsburg Request your free visitor’s guide of 12 Kentucky Southern TRAVEL EXPERIENCES adventures you can’t fi nd anywhere else. Shorelines Region 30 Go RVing 13 Kentucky’s Caves, Lakes & Reader Service Program Overview: Corvettes VIRGINIA 14 Lake Barkley Tourism 31 Chesapeake Bay Bridge-Tunnel 15 Lexington CVB 32 Jamestown Settlement & 3 Take a Tour of Texas 16 Lexington’s Bluegrass Region Yorktown Victory Center Texas...It’s like a whole other country 17 North Kentucky River Region 33 Newport News Tourism that’s miles away from ordinary.
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