The Hearst Women's Travel Group
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THE PERFECT HAMMOCK p. 77 JUNE 2016 ENTER TO WIN MEET YOUR FAVORITE COUNTRY SINGER Best of page 16 Summer!EASY DECORATING IDEAS NO-FUSS BACKYARD PARTIES FABULOUS (& FUN!) FINDS JUNE 2016 d THE BEST OF SUMMER! SHERYL CROW at her amazing Nashville home (and barn!), with Benji, her rescue dog 40 HAPPY LITTLE PICK-ME-UPS from pool floats to picnic blankets (’51 Chevy not included) The Hearst Women’s Travel Group The Hearst Women’s Travel Group (Country Living, Good Housekeeping, Woman’s Day) combines three iconic travel brands into a powerhouse partnership. Reaching an audience of 47 million total readers, the group delivers unparalleled reach via in-magazine, online, social, and experiential brand extensions. The Hearst Women’s Travel Group delivers women travelers: Our vacationers spent nearly $19 billion on domestic travel last year alone! They continually search for inspiring, enriching, and fun destinations for themselves and their families. They know, love, and trust our brands, and turn to our pages for useful travel advice. Advertise with the Hearst Women’s Travel Group, and reach your target travel audience! Custom Programs Whatever you need to better market your destination, we have the means and the ideas. • Regional Co-Op Opportunities • Multi-Page Inserts • Geo-Targeted Digital Packages • Tablet Inclusion and Enhancements • Mobile Programs • Database Access • Sweepstakes and Contests • Event Sponsorship • Multi-Platform Programs • AdMeasure Research • Custom Research Source: GfK MRI Spring 2016, Adults 18+ For more information, contact your Account Manager. Reach a Mass Audience of Savvy Women Travelers PRINT Combined Rate Base 8,925,000 Combined Audience (Adults, Gross) 47,196,000 Combined Audience (Women, Gross) 41,381,000 Combined Audience (Women, Net) 29,514,000 ONLINE Combined Unique Visitors 25,402,000 Combined Page Views 163,000,000 SOCIAL MEDIA Facebook 9,233,351 Google+ 1,855,051 Pinterest 11,584,497 Twitter 535,586 Instagram 1,139,820 In the past year: Women readers spent over 84 million 16.3 million nights in hotels and motels women readers Women readers took over 41 million took a domestic trip domestic round trips 10.3 million women readers took a domestic road trip Source: In-Magazine GfK MRI Spring 2016; AAM June 2016; Online comScore Multi-Platform August 2016; Social Media September 2016 For more information, contact your Account Manager. Target a Mass Audience of Active Travelers Who is the HWTG traveler? She is nearly 1 out of every 4 women travelers. • That’s 16.3 million unique women She is a travel decision maker. • HWTG delivers 13.4 million women travel influencers, that’s more than Southern Living, Martha Stewart Living, and Sunset combined She is a frequent traveler. • Combined they took over 41 million domestic round trips in the past year, and spent nearly $19 billion on their travels How does she travel? She is very likely (Index 160) to travel with 3+ family members. • HWTG delivers more family travelers than Travel & Leisure, Family Circle, and FamilyFun combined She is very likely (Index 182) to be away 7+ nights. • More likely than the readers of Better Homes & Gardens, Southern Living or National Geographic Traveler She is very likely (Index 175) to take a road trip. • HWTG delivers more road trippers than Southern Living, Martha Stewart Living, and Sunset combined What does she like to do on vacation? Go to the beach (Index 168) • HWTG delivers more beach goers than Martha Stewart Living, Southern Living, and Coastal Living combined Go shopping (Index 182) • HWTG delivers more shoppers than Southern Living, Martha Stewart Living, and Sunset combined Go backpacking/hiking/fishing (Index 149) • HWTG delivers more outdoor enthusiasts than Southern Living, Midwest Living, and FamilyFun combined Visit a National Park (Index 156) • HWTG delivers more park goers than National Geographic Traveler, Southern Living, and Family Fun combined Source: GfK MRI Spring 2016 For more information, contact your Account Manager. 2017 Regional Circulation* WEST SOUTHEAST CENTRAL CANADA Country Living 225,021 Country Living 101,858 COMBINED 131,447 Good Housekeeping 737,165 Good Housekeeping 286,693 INTERNATIONAL, PERSONNEL, Woman’s Day 518,835 Woman’s Day 218,474 OVERSEAS POSSESSIONS, COMBINED 1,481,021 COMBINED 607,025 AND OTHER COMBINED 15,018 CENTRAL NORTHEAST DIGITAL (REPLICA EDITION) Country Living 269,308 Country Living 272,937 Country Living 37,948 Good Housekeeping 757,349 Good Housekeeping 926,883 Good Housekeeping 40,961 Woman’s Day 562,586 Woman’s Day 720,974 Woman’s Day 35,229 COMBINED 1,589,243 COMBINED 1,920,794 COMBINED 114,138 MIDWEST SOUTH ATLANTIC Country Living 252,961 Country Living 212,558 Good Housekeeping 758,507 Good Housekeeping 773,409 Woman’s Day 608,525 Woman’s Day 555,823 COMBINED 1,619,993 COMBINED 1,541,790 TOTAL COMBINED CIRCULATION: 9,020,469 WA MT ND ME VT OR MN NH NY ID SD WI MA MI WY CT RI IA PA CA NV NE NJ OH IL IN DE UT CO WV MD KS MO VA KY NC TN AZ OK NM AR SC MS AL GA TX LA FL Source: AAM June 2016 *Data based on Analyzed Issues April 2016 Country Living & Woman’s Day, March 2016 Good Housekeeping. For more information, contact your Account Manager. 9/27/16 WA MT ND ME VT OR MN NH NY ID SD WI MA MI WY CT RI 2017 Regional Gross Rates IA PA CA NV NE NJ OH IL IN DE UT CO WV MD KS MO VA The following issues feature KY NC TN travel sections: AZ OK NM AR SC MS AL • March 2017 GA • April 2017 TX LA • May 2017 FL • October 2017 Regional fractional ads are only permitted in travel sections. The following rates apply: WEST CENTRAL MIDWEST SOUTHEAST NORTHEAST SOUTH CENTRAL ATLANTIC 3-MAGAZINE BUY P4C $33,823 $36,291 $36,993 $13,859 $50,428 $35,208 1/2 P4C $17,754 $19,053 $19,419 $7,275 $26,473 $18,487 1/3rd $12,406 $13,304 $13,566 $5,086 $18,493 $12,908 1/6th $6,483 $6,960 $7,086 $2,656 $9,662 $6,751 COUNTRY LIVING P4C $6,482 $7,685 $7,217 $2,907 $8,960 $6,067 1/2 P4C $3,404 $4,039 $3,789 $1,522 $4,707 $3,186 1/3rd $2,381 $2,817 $2,645 $1,065 $3,282 $2,226 1/6th $1,241 $1,480 $1,385 $559 $1,716 $1,165 GOOD HOUSEKEEPING P4C $21,045 $20,590 $21,650 $7,502 $30,425 $22,075 1/2 P4C $11,045 $10,810 $11,363 $3,938 $15,973 $11,586 1/3rd $7,717 $7,551 $7,938 $2,749 $11,161 $8,097 1/6th $4,025 $3,952 $4,150 $1,438 $5,832 $4,230 WOMAN’S DAY P4C $14,814 $16,062 $17,366 $6,240 $23,671 $15,864 1/2 P4C $7,776 $8,435 $9,116 $3,275 $12,428 $8,326 1/3rd $5,431 $5,891 $6,365 $2,281 $8,681 $5,814 1/6th $2,836 $3,076 $3,332 $1,193 $4,540 $3,044 For more information, contact your Account Manager. 9/27/16 2017 HWTG Closing & On-Sale Dates ISSUE CLOSING ON-SALE DATES January 10/06/16 N/A* 12/13/16 N/A February 11/03/16 01/03/7 01/17/17 1/10/17 March 12/08/16 02/07/17 02/14/17 2/7/17 April 01/05/17 03/07/17 03/14/17 03/7/17 May 02/09/17 04/04/17 04/18/17 04/11/17 June 03/16/17 05/16/17 05/16/17 05/16/17 July 04/13/17 06/20/17 06/13/17 6/27/17 August 05/11/17 N/A* 07/18/17 N/A September 06/08/17 08/01/17 8/15/17 8/8/17 October 07/06/17 09/05/17 9/12/17 9/12/17 November 08/03/17 10/03/17 10/17/17 10/17/17 December 09/07/17 11/14/17 11/14/17 11/28/17 Country Living runs a double issue in January/February and July/August. Woman’s Day runs a double issue in July/August and December/January. For more information, contact your Account Manager. advertisement FREE TRAVEL INFORMATION GREATgetawaysGUIDE greatgetawaysguide.com To start planning your next vacation, request free information from the travel destinations below in one of these ways: COMPLETE accompanying Business Reply Card • CALL 1-877-232-8236 VISIT greatgetawaysguide.com • FAX to 1-800-571-7730 (to fax, circle destinations of interest; include cover sheet with name and mailing address) FEATURED DESTINATIONS ALASKA NEW YORK 4 Alaska Tourism 22 Erie Canal Boat Charters 1 Alabama Gulf Shores 5 Alaska Railroad Find everything your family needs from NORTH CAROLINA 32 miles of sugar-white sand beaches, IDAHO 23 The Outer Banks of North Carolina 6 Idaho Travel Council fresh seafood, and endless family fun. PENNSYLVANIA KENTUCKY 24 Central PA 7 Bardstown-Nelson County 25 Gettysburg Tourist & Convention Commission TENNESSEE 8 Bowling Green Area CVB 26 Cleveland/Bradley County CVB 9 Danville/Boyle County 27 Elvis Presley’s Graceland Convention and Visitors Bureau 28 Pigeon Forge 10 Elizabethtown 29 Upper Cumberland Tourism 2 There’s Only One Kentucky 11 Harrodsburg Request your free visitor’s guide of 12 Kentucky Southern TRAVEL EXPERIENCES adventures you can’t fi nd anywhere else. Shorelines Region 30 Go RVing 13 Kentucky’s Caves, Lakes & Reader Service Program Overview: Corvettes VIRGINIA 14 Lake Barkley Tourism 31 Chesapeake Bay Bridge-Tunnel 15 Lexington CVB 32 Jamestown Settlement & 3 Take a Tour of Texas 16 Lexington’s Bluegrass Region Yorktown Victory Center Texas...It’s like a whole other country 17 North Kentucky River Region 33 Newport News Tourism that’s miles away from ordinary.