The Hearst Women's Travel Group

THE PERFECT HAMMOCK p. 77 JUNE 2016

ENTER TO WIN MEET YOUR FAVORITE COUNTRY SINGER Best of page 16

Summer!EASY DECORATING IDEAS NO-FUSS BACKYARD PARTIES FABULOUS (& FUN!) FINDS JUNE 2016 2016 JUNE d THE BEST OF SUMMER! OF BEST THE SHERYL CROW at her amazing Nashville home (and barn!), with Benji, her rescue dog

40 HAPPY LITTLE PICK-ME-UPS from pool floats to picnic blankets (’51 Chevy not included)

The Hearst Women’s Travel Group

The Hearst Women’s Travel Group (Country Living, Good Housekeeping, Woman’s Day) combines three iconic travel brands into a powerhouse partnership. Reaching an audience of 47 million total readers, the group delivers unparalleled reach via in-magazine, online, social, and experiential brand extensions.

The Hearst Women’s Travel Group delivers women travelers: Our vacationers spent nearly $19 billion on domestic travel last year alone! They continually search for inspiring, enriching, and fun destinations for themselves and their families. They know, love, and trust our brands, and turn to our pages for useful travel advice. Advertise with the Hearst Women’s Travel Group, and reach your target travel audience!

Custom Programs Whatever you need to better market your destination, we have the means and the ideas. • Regional Co-Op Opportunities • Multi-Page Inserts • Geo-Targeted Digital Packages • Tablet Inclusion and Enhancements • Mobile Programs • Database Access • Sweepstakes and Contests • Event Sponsorship • Multi-Platform Programs • AdMeasure Research • Custom Research

Source: GfK MRI Spring 2016, Adults 18+

For more information, contact your Account Manager. Reach a Mass Audience of Savvy Women Travelers

PRINT Combined Rate Base 8,925,000 Combined Audience (Adults, Gross) 47,196,000 Combined Audience (Women, Gross) 41,381,000 Combined Audience (Women, Net) 29,514,000

ONLINE Combined Unique Visitors 25,402,000 Combined Page Views 163,000,000

SOCIAL MEDIA Facebook 9,233,351 Google+ 1,855,051 Pinterest 11,584,497 Twitter 535,586 Instagram 1,139,820

In the past year: Women readers spent over 84 million 16.3 million nights in hotels and motels women readers Women readers took over 41 million took a domestic trip domestic round trips 10.3 million women readers took a domestic road trip

Source: In-Magazine GfK MRI Spring 2016; AAM June 2016; Online comScore Multi-Platform August 2016; Social Media September 2016

For more information, contact your Account Manager. Target a Mass Audience of Active Travelers

Who is the HWTG traveler? She is nearly 1 out of every 4 women travelers. • That’s 16.3 million unique women

She is a travel decision maker. • HWTG delivers 13.4 million women travel influencers, that’s more than Southern Living, Martha Stewart Living, and Sunset combined

She is a frequent traveler. • Combined they took over 41 million domestic round trips in the past year, and spent nearly $19 billion on their travels

How does she travel? She is very likely (Index 160) to travel with 3+ family members. • HWTG delivers more family travelers than Travel & Leisure, Family Circle, and FamilyFun combined

She is very likely (Index 182) to be away 7+ nights. • More likely than the readers of Better Homes & Gardens, Southern Living or National Geographic Traveler

She is very likely (Index 175) to take a road trip. • HWTG delivers more road trippers than Southern Living, Martha Stewart Living, and Sunset combined

What does she like to do on vacation? Go to the beach (Index 168) • HWTG delivers more beach goers than Martha Stewart Living, Southern Living, and Coastal Living combined

Go shopping (Index 182) • HWTG delivers more shoppers than Southern Living, Martha Stewart Living, and Sunset combined

Go backpacking/hiking/fishing (Index 149) • HWTG delivers more outdoor enthusiasts than Southern Living, Midwest Living, and FamilyFun combined

Visit a National Park (Index 156) • HWTG delivers more park goers than National Geographic Traveler, Southern Living, and Family Fun combined

Source: GfK MRI Spring 2016

For more information, contact your Account Manager. 2017 Regional Circulation*

WEST SOUTHEAST CENTRAL CANADA Country Living 225,021 Country Living 101,858 COMBINED 131,447 Good Housekeeping 737,165 Good Housekeeping 286,693 INTERNATIONAL, PERSONNEL, Woman’s Day 518,835 Woman’s Day 218,474 OVERSEAS POSSESSIONS, COMBINED 1,481,021 COMBINED 607,025 AND OTHER COMBINED 15,018 CENTRAL NORTHEAST DIGITAL (REPLICA EDITION) Country Living 269,308 Country Living 272,937 Country Living 37,948 Good Housekeeping 757,349 Good Housekeeping 926,883 Good Housekeeping 40,961 Woman’s Day 562,586 Woman’s Day 720,974 Woman’s Day 35,229 COMBINED 1,589,243 COMBINED 1,920,794 COMBINED 114,138 MIDWEST SOUTH ATLANTIC Country Living 252,961 Country Living 212,558 Good Housekeeping 758,507 Good Housekeeping 773,409 Woman’s Day 608,525 Woman’s Day 555,823 COMBINED 1,619,993 COMBINED 1,541,790 TOTAL COMBINED CIRCULATION: 9,020,469

MT ND ME VT OR MN NH NY ID SD WI MA MI WY CT RI

IA PA CA NV NE NJ OH IL IN DE UT CO WV MD KS MO VA KY

NC TN AZ OK NM AR SC

MS AL GA

TX LA

Source: AAM June 2016 *Data based on Analyzed Issues April 2016 Country Living & Woman’s Day, March 2016 Good Housekeeping.

For more information, contact your Account Manager. 9/27/16 WA

MT ND ME VT OR MN NH NY ID SD WI MA MI WY CT RI

2017 Regional Gross Rates IA PA CA NV NE NJ OH IL IN DE UT CO WV MD KS MO VA The following issues feature KY NC TN travel sections: AZ OK NM AR SC

MS AL • March 2017 GA • April 2017 TX LA

• May 2017 FL • October 2017

Regional fractional ads are only permitted in travel sections. The following rates apply:

WEST CENTRAL MIDWEST SOUTHEAST NORTHEAST SOUTH CENTRAL ATLANTIC

3-MAGAZINE BUY P4C $33,823 $36,291 $36,993 $13,859 $50,428 $35,208 1/2 P4C $17,754 $19,053 $19,419 $7,275 $26,473 $18,487 1/3rd $12,406 $13,304 $13,566 $5,086 $18,493 $12,908 1/6th $6,483 $6,960 $7,086 $2,656 $9,662 $6,751 COUNTRY LIVING P4C $6,482 $7,685 $7,217 $2,907 $8,960 $6,067 1/2 P4C $3,404 $4,039 $3,789 $1,522 $4,707 $3,186 1/3rd $2,381 $2,817 $2,645 $1,065 $3,282 $2,226 1/6th $1,241 $1,480 $1,385 $559 $1,716 $1,165 GOOD HOUSEKEEPING P4C $21,045 $20,590 $21,650 $7,502 $30,425 $22,075 1/2 P4C $11,045 $10,810 $11,363 $3,938 $15,973 $11,586 1/3rd $7,717 $7,551 $7,938 $2,749 $11,161 $8,097 1/6th $4,025 $3,952 $4,150 $1,438 $5,832 $4,230 WOMAN’S DAY P4C $14,814 $16,062 $17,366 $6,240 $23,671 $15,864 1/2 P4C $7,776 $8,435 $9,116 $3,275 $12,428 $8,326 1/3rd $5,431 $5,891 $6,365 $2,281 $8,681 $5,814 1/6th $2,836 $3,076 $3,332 $1,193 $4,540 $3,044

For more information, contact your Account Manager. 9/27/16 2017 HWTG Closing & On-Sale Dates

ISSUE CLOSING ON-SALE DATES

January 10/06/16 N/A* 12/13/16 N/A

February 11/03/16 01/03/7 01/17/17 1/10/17

March 12/08/16 02/07/17 02/14/17 2/7/17

April 01/05/17 03/07/17 03/14/17 03/7/17

May 02/09/17 04/04/17 04/18/17 04/11/17

June 03/16/17 05/16/17 05/16/17 05/16/17

July 04/13/17 06/20/17 06/13/17 6/27/17

August 05/11/17 N/A* 07/18/17 N/A

September 06/08/17 08/01/17 8/15/17 8/8/17

October 07/06/17 09/05/17 9/12/17 9/12/17

November 08/03/17 10/03/17 10/17/17 10/17/17

December 09/07/17 11/14/17 11/14/17 11/28/17

Country Living runs a double issue in January/February and July/August. Woman’s Day runs a double issue in July/August and December/January.

For more information, contact your Account Manager.

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To start planning your next vacation, request free information from the travel destinations below in one of these ways: COMPLETE accompanying Business Reply Card • CALL 1-877-232-8236 VISIT greatgetawaysguide.com • FAX to 1-800-571-7730 (to fax, circle destinations of interest; include cover sheet with name and mailing address)

FEATURED DESTINATIONS ALASKA NEW YORK 4 Alaska Tourism 22 Erie Canal Boat Charters 1 Alabama Gulf Shores 5 Alaska Railroad Find everything your family needs from NORTH CAROLINA 32 miles of sugar-white sand beaches, IDAHO 23 The Outer Banks of North Carolina 6 Idaho Travel Council fresh seafood, and endless family fun. PENNSYLVANIA KENTUCKY 24 Central PA 7 Bardstown-Nelson County 25 Gettysburg Tourist & Convention Commission TENNESSEE 8 Bowling Green Area CVB 26 Cleveland/Bradley County CVB 9 Danville/Boyle County 27 Elvis Presley’s Graceland Convention and Visitors Bureau 28 Pigeon Forge 10 Elizabethtown 29 Upper Cumberland Tourism 2 There’s Only One Kentucky 11 Harrodsburg Request your free visitor’s guide of 12 Kentucky Southern TRAVEL EXPERIENCES adventures you can’t ﬁ nd anywhere else. Shorelines Region 30 Go RVing 13 Kentucky’s Caves, Lakes & Reader Service Program Overview: Corvettes VIRGINIA 14 Lake Barkley Tourism 31 Chesapeake Bay Bridge-Tunnel 15 Lexington CVB 32 Jamestown Settlement & 3 Take a Tour of Texas 16 Lexington’s Bluegrass Region Yorktown Victory Center Texas...It’s like a whole other country 17 North Kentucky River Region 33 Newport News Tourism that’s miles away from ordinary. Plan 18 Richmond 34 Stay & Play Stauton your trip at TravelTex.com and pick up 19 Visit Eastern Kentucky! 35 Thomas Jefferson’s Poplar Forest your FREE Texas State Travel Guide. 36 Virginia Tourism MARYLAND 37 Virginia Beach 20 Conf erence and Visitors Bureau 38 Woodrow Wilson Great Getaways Guide of Montgomery County Presidential Library NEBRASKA 21 Nebraska Tourism

ENTER for your chance to WIN a vacation package from Tennessee today! Shake away those winter blues in Tennessee with a girlfriends’ getaway to the Smokies. Grab the girls and relax and unwind with spa, shopping, and a little sparkle. In other words, plenty of pampering.

Go to GreatGetawaysGuide.com starting March 28th, for a chance to WIN!

Enter the “Add Sparkle to Your Spring with Tennessee and JTV” sweepstakes at www.tnvacation.com. No purchase is necessary to win the sweepstakes sponsored by Jewelry TV (“JTV”) and the Tennessee Department of Tourist Development beginning on Thursday, March 28, 2013 Country Living, Good Housekeeping, and Woman’s Day have come together to create at 12:01 pm (CT) and ending on Thursday, May 2, 2013 at 11:59 am (CT). Entrants must be 21 years of age at the time of entry, a legal resident of the United States and shall be subject to the complete ofﬁ cial rules of the sweepstakes available at www.tnvacation.com. Great Getaways Guide, a reader service program that runs across all three brands. Designed to engage our 47 million total readers, participation in Great Getaways Guide will build awareness and generate qualified leads for advertisers.

READER SERVICE PROGRAM DETAILS In-Magazine: The Great Getaways Guide reader service page will run in all three magazines, coinciding with each magazine’s regional travel section.

2017 Schedule: March, April, May, and October

BRC: A BRC runs adjacent to the Great Getaways Guide page, coinciding with each magazine’s regional travel section.

Online: All three in-magazine reader service pages drive traffic to GreatGetawaysGuide.com, where readers can learn more about the travel advertisers, request information, and enter sweepstakes.

ADDED-VALUE OPPORTUNITIES The Great Getaways Guide reader service program provides a variety of opportunities for participating travel advertisers. Paging commitments apply.

Standard Listing: Advertiser name is included in-magazine and online, allowing readers to request more information.

Featured Destination: Additional in-magazine and online exposure above our other advertisers, increasing awareness and driving more leads.

Sweepstakes Sponsorship: An advertiser’s sweepstakes is promoted with a large promotional call out in-magazine and online, garnering significant leads for the advertising sponsor.

Co-Op Partnerships: Advertiser’s participating co-op partners will receive a Standard Listing within the magazine in which they are running, as well as inclusion within a travel BRC already scheduled to run.

Source: GfK MRI Spring 2016, Adults 18+

GreatGetawaysGuide.com

For more information, contact your Account Manager. Great Getaways Guide Lead Delivery & Promotional Channels

advertisement FREE TRAVEL INFORMATION GREATgetawaysGUIDE greatgetawaysguide.com

FEATURED DESTINATIONS ALASKA NEW YORK 4 Alaska Tourism 22 Erie Canal Boat Charters 1 Alabama Gulf Shores 5 Alaska Railroad Find everything your family needs from NORTH CAROLINA 32 miles of sugar-white sand beaches, IDAHO 23 The Outer Banks of North Carolina 6 Idaho Travel Council fresh seafood, and endless family fun. PENNSYLVANIA KENTUCKY 24 Central PA 7 Bardstown-Nelson County 25 Gettysburg Tourist & Convention Commission TENNESSEE 8 Bowling Green Area CVB 26 Cleveland/Bradley County CVB 9 Danville/Boyle County 27 Elvis Presley’s Graceland Convention and Visitors Bureau 28 Pigeon Forge 10 Elizabethtown 29 Upper Cumberland Tourism 2 There’s Only One Kentucky 11 Harrodsburg Request your free visitor’s guide of 12 Kentucky Southern TRAVEL EXPERIENCES adventures you can’t ﬁ nd anywhere else. Shorelines Region 30 Go RVing 13 Kentucky’s Caves, Lakes & Corvettes VIRGINIA 14 Lake Barkley Tourism 31 Chesapeake Bay Bridge-Tunnel 15 Lexington CVB 32 Jamestown Settlement & 3 Take a Tour of Texas 16 Lexington’s Bluegrass Region Yorktown Victory Center Texas...It’s like a whole other country 17 North Kentucky River Region 33 Newport News Tourism that’s miles away from ordinary. Plan 18 Richmond 34 Stay & Play Stauton your trip at TravelTex.com and pick up 19 Visit Eastern Kentucky! 35 Thomas Jefferson’s Poplar Forest your FREE Texas State Travel Guide. 36 Virginia Tourism MARYLAND 37 Virginia Beach 20 Conf erence and Visitors Bureau 38 Woodrow Wilson of Montgomery County Presidential Library NEBRASKA 21 Nebraska Tourism

Go to GreatGetawaysGuide.com starting March 28th, for a chance to WIN!

GREAT GETAWAYS GUIDE GREATGETAWAYSGUIDE.COM IN-MAGAZINE READER RESOURCE PAGE ONLINE READER RESOURCE WEBSITE & BRC

CUSTOM SWEEPSTAKES IN-MAGAZINE & ONLINE

For more information, contact your Account Manager. Access a Mass Audience of Online Enthusiasts

The Hearst Women Travel Group reaches, on average, over 25 million unique visitors monthly, delivering a mass online audience of women who are actively engaged with the websites. CountryLiving.com, GoodHousekeeping.com, and WomansDay.com all deliver content from trusted authorities, and each covers travel in an editorial voice that is unique to its individual brand and audience. A digital campaign with Hearst Women’s Travel Group represents an opportunity to align with these valued online environments.

Online Combined Unique Visitors 25,402,000 Combined Page Views 163,000,000

Social Media Facebook 9,233,351 Google+ 1,855,051 Pinterest 11,584,497 Twitter 535,586 Instagram 1,139,820

Online Opportunities The Hearst Women’s Travel Group offers a wide array of digital packages. • Geo-Targeted Digital Buys • Travel Content Targeting • Social Media • Custom Advertorial Content • Sweepstakes and Contests • Videos

Source: Online: Online comScore Multi-Platform August 2016; Social Media September 2016

For more information, contact your Account Manager. THE PERFECT HAMMOCK p. 77 JUNE 2016

ENTER TO WIN MEET YOUR FAVORITE COUNTRY SINGER Best of page 16

40 HAPPY LITTLE PICK-ME-UPS from pool floats to picnic blankets (’51 Chevy not included)

2017 Production Specs

For production questions, SIZE please reach out to the following contact: One-sixth vertical 2 3/8” x 4 5/8” 2 1/8” x 4 1/4” 2 3/16” x 4 5/8”

One-third vertical 2 3/8” x 9 7/16” 2 1/8” x 8 5/8” 2 3/16” x 9” HEARST WOMEN’S TRAVEL GROUP One-third square 5” x 4 15/16” 4 3/8” x 4 1/4” 4 ½” x 4 7/16” Chris Hertwig [email protected] One-half horizontal 7 ½” x 4 5/8” 6 5/8” x 4 1/4” 6 7/8” x 4 7/16” 212.649.3290

Full-page bleed 8 5/8” x 10 ¾” 8 1/8” x 10 ¾” 8” x 10 ¾”

Full-page non-bleed 7 7/8” x 10” 7 3/8” x 10” 7 1/4” x 10”

Full-page trim 8 3/8” x 10 ½” 7 7/8” x 10 ½” 7 3/4” x 10 ½”

For printing specification, please visit http://ads.hearst.com Upload all materials to: http://ads.hearst.com Acceptable file format: PDF/x-1a, 1 SWP proof

For more information, contact your Account Manager.