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2020 OFFICIAL NORTH CAROLINA TRAVEL GUIDE
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2020 REACH CONSUMERS AS THEY PLAN NORTH CAROLINA NORTH CAROLINA VACATIONS TRAVEL GUIDE The Official North Carolina Travel Guide is the primary consumer fulfillment publication for the state in its international and national marketing efforts to promote North Carolina as a premier travel destination. The guide serves as the best source for selecting where to go, where VISIBILITY + DISTRIBUTION As a partner in the guide, your to stay and what to do while visiting message will be seen by consumers North Carolina. who have expressed interest in visiting North Carolina. ⊲ Official fulfillment piece for Visit North Carolina’s (Visit NC) marketing campaign, VisitNC.com INSIDE THE GUIDE requests and 1-800 Visit NC call center + NATURE AND ADVENTURE ⊲ Distributed at North Carolina’s + ESSENTIAL NC Welcome Centers who see more + WHERE TO EAT & STAY than 7 million visitors a year + SCENIC DRIVES + DIRECTORY OF ⊲ Bonus 50,000 print copies + FAMILY GETAWAYS REGIONAL ATTRACTIONS polybagged to Meredith’s magazine + HISTORIC LANDMARKS + AND MUCH MORE! subscribers in titles such as Parents, Midwest Living, Family Circle in Editorial subject to change. GRAB A DRINK North Carolina's top markets ⊲ Lives digitally
SCAN WITH YOUR SMARTPHONE CAMERA. on VisitNC.com 2019 EDITORIAL HIGHLIGHTS: with live links so consumers discoveries CHOOSE YOUR HIGHLANDS can be inspired Filled with art and culture, upscale shopping and dining, terrific waterfall views, and more than FIRSTS 200 area hiking trails, this town and access of 1,000 year-round residents celebrates the finer things. Drive through the 200-year-old covered 26 bridge to The Bascom arts center. BOONE information on Inside awaits a shop with area MOUNTAIN ASHEVILLE CLIMB THE FALLS BRYSON THAT CITY 40 artists’ creations—burled wood HENDER- SONVILLE bowls, weavings, jewelry and BREVARD glass—plus works by Dave Drake HIGHLANDS Wild Horse Adventure Tours, Corolla SCAN WITH YOUR and Édouard Manet in the main SMARTPHONE the state 24/7 CAMERA. gallery. Fuel your creative pursuits at painting, ceramics or mixed- LAST media classes. Downtown on Something in the North Carolina air dares the square, relax at Friday night you to try new experiences. This bucket list concerts, held weekly from May 36 to October; grab an ice cream overflows with memorable adventures. cone or fudge made at Kilwins to BY GARY THOMPSON enjoy with the show. Stroll the Highlands Heritage Walking Trail to see the town’s numerous historic structures. While on your walk, GUIDE TO THE shop the many specialty stores. ULTIMATE As an advertiser, your brand will be intrinsically part of a strategic If 300 miles of North Carolina’s ribbons of mountains may be some of sand, boardwalks, Earth’s oldest, but they keep a youthful spirit by hosting inland waterways promotional campaign across Meredith activities from art to ziplining. Make one of these mountain and vacation towns your base camp for taking the high ground. rentals on the COASTNorth Carolina properties, including vignettes coast starts to feel overwhelming, turn WATERFALL RIDE Black Balsam Knob, to these oceanfront on Meredith-owned TV stations, Blue Ridge Parkway Cruise the 98-mile slalom course DRY FALLS BRIDAL VEIL FALLS GLEN FALLS from Rosman to Murphy in western Hike behind the 75-foot Light and lacy, as the This triple falls cascades a destinations for North Carolina to see more than falls for one of the best name suggests. collective 145 feet. See it 1902 Wright Glider Experience, 200 waterfalls. Check out these all the essentials. Jockey’s Ridge State Park selfie spots ever. This one’s a drive-by. on a 2-mile round-trip trek. BY NAME NAME must-sees in the Highlands area. The Winds Resort Beach BY BETH ESLINGER GETAWAY Club, Ocean Isle Beach VISITNC.COM PHOTOGRAPH: DONNELL RYAN 50 in-magazine promotions and more. 74 2019 NC TRAVEL GUIDE VISITNC.COM 75 VISITNC.COM 14
Travel guides inspire travel NORTH CAROLINA TOURISM BY THE NUMBERS + More than 80% of North Carolina Travel Guide readers to identify things to do in North Carolina. used the guide TH Top 3 actions taken after reading the North Carolina 6 MOST VISITED STATE + IN THE NATION Travel Guide—Saved for future reference (75%); Chose a North Carolina destination for a future trip (52%); Discussed with a friend or relative (46%) SPENT ON TRAVEL BILLION TO NORTH CAROLINA + 82% of women took action after seeing a magazine $24 travel ad.
Source: Visit NC Research of Visit North Carolina Sources: 2017 Meredith Travel Research Study; North Carolina Travel Guide Consumer Feedback Study 2018 (conducted by Meredith Travel Marketing) 2020 OFFICIAL NORTH CAROLINA TRAVEL GUIDE
Ad Space + Early Bird Published: 2020 RATES+ Materials Due: Discount: November 29, 2019 DEADLINES September 6, 2019 July 31, 2019
AD UNIT SIZE Early Bird Digital Edition Net Rate 5% Discount Opportunities* TWO-PAGE SPREAD $52,744 $50,232
FULL PAGE $28,403 $27,050 VIDEO ENGAGEMENT WITH CONSUMERS Capture the attention of readers with 2/3 PAGE $23,153 $22,050 dynamic use of video. Your supplied video will be embedded into the digital edition 1/2 PAGE $16,695 $15,900 of the 2020 North Carolina Travel Guide and showcase the unique and exciting experiences that await visitors in 1/3 PAGE $11,340 $10,800 your destination.
1/6 PAGE $6,248 $5,950 PARTICIPATION REQUIREMENTS: ⊲ Video: Supply YouTube link to your existing creative 1/12 PAGE $3,990 $3,800 ⊲ Rate: $150
BOLD LISTING $525 $500
LOGO + BOLD LISTING $961 $915 DIGITAL EDITION POP-UP ADS ADDED VALUE PLACES TO LIVE* Advertisers have the option to include a SINGLE LISTING—2.125” X 2.375” $1,575 $1,500 pop-up ad to encourage readers to discover more about your brand at no additional cost.
DOUBLE LISTING—2.125” X 4.875” $3,150 $3,000 LARGE POP-UP AD SPECS: Available for 2/3 page and larger. ⊲ Text: Maximum of 525 characters, PLACES TO STAY** including spaces. SINGLE LISTING—2.125” X 2.375” $1,045 $995 ⊲ Graphic: .jpg or .tiff format with minimum dimensions of 600x800 pixels DOUBLE LISTING—2.125” X 4.875” $2,090 $1,990
* Open to CRC communities and their developments. ** Only open to vacation rentals and B&Bs.
PREMIUM POSITIONS Early Bird Net Rate 5% Discount OPENING TWO-PAGE SPREAD $64,454 $61,385
INSIDE FRONT COVER $38,010 $36,200 SMALL POP-UP AD SPECS: Available for 1/2 page and smaller. ⊲ Text: Maximum of 200 characters, PAGE ONE $35,123 $33,450 including spaces.
FACING TABLE OF CONTENTS $33,748 $32,141 DIGITAL MATERIALS DUE: September 7, 2019 Beth Eslinger, Lead Editor BACK COVER MAP GATEFOLD $43,620 $41,439 [email protected]
*Available only to advertisers in Guide.
FOR MORE INFORMATION CONTACT:
Advertising Sales Insertion Orders Materials Stacey Rosseter Kristen Harding Paige Shannon Integrated Account Manager Marketing Coordinator Ad Production Supervisor Navigate Media Navigate Media Meredith Corporation 678-571-7445 678-507-0110 ext. 100 515-284-2912 [email protected] [email protected] [email protected]
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2020 NORTH CAROLINA TRAVEL GUIDE PLACES TO LIVE SPECIAL SECTION The North Carolina Travel Guide provides the perfect environment to reach consumers who have an active interest OFFICIAL 2018 in not only visiting, but living in North Carolina. The guide TRAVEL GUIDE takes readers on a visual tour of the state with inspiring stories and beautiful imagery, making connections with the readers to draw them more into North Carolina.
As a designated Certified Retirement Community (CRC), your destination is eligible to be featured in our new URBAN RENEWAL Feel the energy as you "Places to Live" section in the North Carolina Travel Guide. explore the lively cities of the Piedmont region.
VISITNC.COM
DETAILS SINGLE DOUBLE CIRCULATION Places to Live will be included in the Official 2020 North Carolina Travel Guide, with full circulation.
SPECS ⊲ Single: 2.125” X 2.375” UPLOAD ⊲ Double: 2.125” X 4.875” INSTRUCTIONS
Submit files via Meredith Express Ad NET RATE: EARLY BIRD, COMMITMENT BY 7/31: powered by SendMyAd.
$1,575 (Single) $1,500 (5% Discount) To join, go to: $3,150 (Double) $3,000 (5% Discount) https://meredith.sendmyad.com Ad Unit Illustration 1. Create an account if you MATERIAL REQUIREMENTS have not already done so ⊲ Image (2.1" x 1.2"; 300 dpi, CMYK) 2. Choose “Send My Ad” to Certi ed Want It All? ⊲ St. James offers a private beach club, 81 holes Headline of (two line maximum) 3. Choose Publication: Retirement golf, full-service marina and boat storage facility, four clubhouses, 36+ miles of biking and walking Communities trails, over 100 social groups and much more. North Carolina Travel Guide LIVE 866.203.5941 The Certi ed Retirement Chow NCTGSJPLIFE.com/NCtravel/ 17 ad.qxp 10/6/17 3:33 PM Page 1 Community designation ⊲ Body copy (4 lines of copy maximum; means a city has completed a comprehensive evaluation Inner Banks Living process with requirements approximately 30 words) 4. Choose: Create an Ad outlined by the North in“One of America’s Prettiest Towns”* Carolina General Assembly. These Certi ed Retirement Communities are recognized ⊲ Phone number and website for providing the amenities, services and opportunities YOU ARE WAY TOO YOUNG TO retirees need to enjoy active RETIRE IN FLORIDA! *Forbes.com and productive lives. REIDSVILLE NC! SMALL CITY WITH LARGE AMMENITIES. ARTS & CULTURE, HEALTHCARE, LOW TAXES, RECREATION, EDUCATION, VisitEdenton.com ASHEBORO QUALITY OF LIFE! COME CHECK US OUT! ~ 336-349-1099 800.775.0111 EDEN RetireReidsvilleNC.com AD CLOSE: September 6, 2019 ~ EDENTON ~ JAMESTOWN/ HIGH POINT Ad Example ~ LAURINBURG ~ LENOIR ~ LUMBERTON ~ MARION FOR MORE INFORMATION CONTACT: ~ MOUNT AIRY ~ STACEY ROSSETER NEW BERN The Shades of Carolina Colours ~ Suit You Perfectly PITTSBORO Integrated Account Manager | Navigate Media ~ The blues of various waters flowing throughout the coastal region. The greens of our REIDSVILLE championship golf course. The many hues of life in a celebrated planned community, in ~ ROANOKE RAPIDS a historical, yet modern town. It’s a picture perfect lifestyle that also includes swimming,678-571-7445 | [email protected] ~ tennis, pickleball and miles of walking and biking trails, plus a convenient retail center. SANFORD ~ TARBORO ~ WASHINGTON ~ WINTERVILLE You can have it all for an extraordinary value. Home sites begin in the $40s; homes are from the $200s. For more information, call 1-800-VISITNC or visit retirenc.com. Inquire about our Discovery Package and see how well these vibrant Colours suit you. New Bern, NC 252.636.3700 CarolinaColours.com
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2020 NORTH CAROLINA TRAVEL GUIDE PLACES TO STAY SPECIAL SECTION From quaint bed and breakfasts to luxury resorts,
OFFICIAL North Carolina’s Places to Stay special advertising 2018 TRAVEL section has something for every type of traveler GUIDE and trip. Positioned exclusively within the Official North Carolina Travel Guide, Places to Stay is where visitors turn for the best accommodations in the state. Make sure your destination is included in this essential lodging guide. ROCK THE COAST Find splashes of color at beaches, art museums, restaurants and music festivals.
VISITNC.COM
DETAILS SINGLE DOUBLE CIRCULATION Places to Stay will be included in the Official 2020 North Carolina Travel Guide, with full circulation.
SPECS ⊲ Single: 2.125” X 2.375” UPLOAD ⊲ Double: 2.125” X 4.875” INSTRUCTIONS
Submit files via Meredith Express Ad NET RATE: EARLY BIRD, COMMITMENT BY 7/31: powered by SendMyAd. $1,045 (Single) $995 (5% Discount) To join, go to: Ad Unit Illustration $2,090 (Double) $1,990 (5% Discount) https://meredith.sendmyad.com
1. Create an account if you
Murfreesboro C of C, 116 E. Main St., MATERIAL REQUIREMENTS have not already done so Murfreesboro, 27855; (252) 398-4886; murfreesboroncchamberofcommerce.org
NC Coast Host, PO Box 655, New Bern, 28563; (800) 943-1099; coasthost-nc.com to ⊲ Image (2.1" x 1.2"; 300 dpi, CMYK) NC’s Brunswick Islands, 2. Choose “Send My Ad” PO Box 1186, Shallotte, Outer Banks, NC - Vacation 28459; (910) 755-5517; Rentals ncbrunswick.com Brindley Beach Vacations & Sales represents Advertising Partner, p. 12 600+ vacation homes on the Outer Banks. All ⊲ (two line maximum) price ranges, Oceanfront to Soundfront, 1-18 Headline New Bern-Craven County CVB, 203 S. bedrooms. Reserve your family vacation today! Front St., New Bern, 28560; (252) 637-9400; STAY 877-642-3224 3. Choose Publication: visitnewbern.com www.brindleybeach.com Northampton County TDA, 127 W. Jefferson North Carolina Travel Guide St., Jackson, 27845; (252) 534-0331; ⊲ (4 lines of copy maximum; visitnorthamptonnc.com Body copy Onslow County Tourism, 1099 Gum Branch Rd., Jacksonville, 28540; (910) 347-3141; onlyinonslow.com approximately 30 words) Outer Banks VB, 1 Visitors Center Cir., 4. Choose: Create an Ad Manteo, 27954; (252) 473-2138; outerbanks.org Advertising Partner, p. 7 Baymont Inn and Suites Holiday Inn and Suites ⊲ Phone number and website Pamlico County C of C, 10642 NC Hwy. Asheville-Biltmore Arden-Asheville Airport 55, Grantsboro, 28529; (252) 745-3008; pamlicochamber.com Enjoy hometown hospitality. Located off I-40 Our new hotel is nestled amongst the mountains and the Blue Ridge Parkway, we are moments of the Blue Ridge Parkway. Located off 1-26, a Pender County Tourism, 106 E. Wilmington away from the Biltmore Estate, Historic Biltmore mile from the Asheville Regional Airport, the St., Burgaw, 28425; (910) 259-1278; Village, and downtown Asheville. WNC Agriculture Center, and Sierra Nevada. visitpender.com (828) 274-2022 (828) 684-6000 baymontinns.com/hotel/17936 www.holidayinn.com/ardennc Perquimans County C of C & VC, 118 W. Market St., Hertford, 27944; (252) 426-5657; visitperquimans.com AD CLOSE: September 6, 2019 Sampson County CVB, 414 Warsaw Rd., Clinton, 28329; (910) 592-2557; AdLog CabExampleins & Christmas Tree Farm Waynesville/Maggie Valley, NC visitsampsonnc.com Topsail Area C of C & Tourism, 13775 NC Hwy. 50, Suite 101, Surf City, 28445; (910) 329-4446; topsailchamber.org Tyrrell County VC, 203 Ludington Dr., Columbia, 27925; (252) 796-0723 Holiday Inn Hotel and Suites Asheville-Biltmore Village Visit Leland, 102 Town Hall Dr., Leland, Guests at our new hotel will enjoy contemporary 28451; (866) 529-0967; visitlelandnc.com luxury blended with historic charm, and count on plenty of premium amenities. Located off of FOR MORE INFORMATION CONTACT: Visit Ocracoke NC, 278 Irvin Garrish e e ! �.�...... I-40, close to everything Asheville has to offer. Hwy., Ocracoke, 27960; (252) 928-6711; BOYDMOUNTAIN.COM (828) 277-0026 visitocracokenc.com https://www.ihg.com/holidayinn/hotels/ Visit Surf City, 102 N. Shore Dr., Surf City, STACEY ROSSETER 28445; (910) 328-2716; visitsurfcitync.com Advertising Partner, p. 65 Washington County TDA, 701 Washington Integrated Account Manager | Navigate Media St., Plymouth, 27962; (252) 793-6627; gowildnc.com Washington TDA, 108 Gladden St., 678-571-7445 | [email protected] Washington, 27889; (252) 948-9415; littlewashingtonnc.com Wilmington and Beaches CVB, 505 Nutt St., Renaissance Asheville Hotel Unit A, Wilmington, 28401; (910) 341-4030; FREE! wilmingtonandbeaches.com Live Life to Discover! Advertising Partner, p. 17 Conveniently located in the heart of Downtown DIGITAL EDITION Asheville. Come discover the best Asheville Windsor-Bertie County C of C, 121 Granville Download the digital has to offer from local breweries to world class St., Windsor, 27983; (252) 794-4277; edition of the travel guide museums to adventurous outdoor activities. windsorbertiechamber.com at VISITNC.COM 828.252.8211 www.renaissanceasheville.comvisitnc.com 163
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