MEDIA KIT 2020 OFFICIAL NORTH CAROLINA TRAVEL GUIDE BROUGHT TO YOU BY: OFFICIAL 2020 REACH CONSUMERS AS THEY PLAN NORTH CAROLINA NORTH CAROLINA VACATIONS TRAVEL GUIDE The Official North Carolina Travel Guide is the primary consumer fulfillment publication for the state in its international and national marketing efforts to promote North Carolina as a premier travel destination. The guide serves as the best source for selecting where to go, where VISIBILITY + DISTRIBUTION As a partner in the guide, your to stay and what to do while visiting message will be seen by consumers North Carolina. who have expressed interest in visiting North Carolina. ⊲ Official fulfillment piece for Visit North Carolina’s (Visit NC) marketing campaign, VisitNC.com INSIDE THE GUIDE requests and 1-800 Visit NC call center + NATURE AND ADVENTURE ⊲ Distributed at North Carolina’s + ESSENTIAL NC Welcome Centers who see more + WHERE TO EAT & STAY than 7 million visitors a year + SCENIC DRIVES + DIRECTORY OF ⊲ Bonus 50,000 print copies + FAMILY GETAWAYS REGIONAL ATTRACTIONS polybagged to Meredith’s magazine + HISTORIC LANDMARKS + AND MUCH MORE! subscribers in titles such as Parents, Midwest Living, Family Circle in Editorial subject to change. GRAB A DRINK North Carolina's top markets ⊲ Lives digitally SCAN WITH YOUR SMARTPHONE CAMERA. on VisitNC.com 2019 EDITORIAL HIGHLIGHTS: with live links so consumers discoveries CHOOSE YOUR HIGHLANDS can be inspired Filled with art and culture, upscale shopping and dining, terrific waterfall views, and more than FIRSTS 200 area hiking trails, this town and access of 1,000 year-round residents celebrates the finer things. Drive through the 200-year-old covered 26 bridge to The Bascom arts center. BOONE information on Inside awaits a shop with area MOUNTAIN ASHEVILLE CLIMB THE FALLS BRYSON THAT CITY 40 artists’ creations—burled wood HENDER- SONVILLE bowls, weavings, jewelry and BREVARD glass—plus works by Dave Drake HIGHLANDS Wild Horse Adventure Tours, Corolla SCAN WITH YOUR and Édouard Manet in the main SMARTPHONE the state 24/7 CAMERA. gallery. Fuel your creative pursuits at painting, ceramics or mixed- LAST media classes. Downtown on Something in the North Carolina air dares the square, relax at Friday night you to try new experiences. This bucket list concerts, held weekly from May 36 to October; grab an ice cream overflows with memorable adventures. cone or fudge made at Kilwins to BY GARY THOMPSON enjoy with the show. Stroll the Highlands Heritage Walking Trail to see the town’s numerous historic structures. While on your walk, GUIDE TO THE shop the many specialty stores. ULTIMATE As an advertiser, your brand will be intrinsically part of a strategic If 300 miles of North Carolina’s ribbons of mountains may be some of sand, boardwalks, Earth’s oldest, but they keep a youthful spirit by hosting inland waterways promotional campaign across Meredith activities from art to ziplining. Make one of these mountain and vacation towns your base camp for taking the high ground. rentals on the COASTNorth Carolina properties, including vignettes coast starts to feel overwhelming, turn WATERFALL RIDE Black Balsam Knob, to these oceanfront on Meredith-owned TV stations, Blue Ridge Parkway Cruise the 98-mile slalom course DRY FALLS BRIDAL VEIL FALLS GLEN FALLS from Rosman to Murphy in western Hike behind the 75-foot Light and lacy, as the This triple falls cascades a destinations for North Carolina to see more than falls for one of the best name suggests. collective 145 feet. See it 1902 Wright Glider Experience, 200 waterfalls. Check out these all the essentials. Jockey’s Ridge State Park selfie spots ever. This one’s a drive-by. on a 2-mile round-trip trek. BY NAME NAME must-sees in the Highlands area. The Winds Resort Beach BY BETH ESLINGER GETAWAY Club, Ocean Isle Beach VISITNC.COM PHOTOGRAPH: DONNELL RYAN 50 in-magazine promotions and more. 74 2019 NC TRAVEL GUIDE VISITNC.COM 75 VISITNC.COM 14 Travel guides inspire travel NORTH CAROLINA TOURISM BY THE NUMBERS + More than 80% of North Carolina Travel Guide readers used the guide to identify things to do in North Carolina. TH Top 3 actions taken after reading the North Carolina 6 MOST VISITED STATE + IN THE NATION Travel Guide—Saved for future reference (75%); Chose a North Carolina destination for a future trip (52%); Discussed with a friend or relative (46%) SPENT ON TRAVEL BILLION TO NORTH CAROLINA + 82% of women took action after seeing a magazine $24 travel ad. Source: Visit NC Research of Visit North Carolina Sources: 2017 Meredith Travel Research Study; North Carolina Travel Guide Consumer Feedback Study 2018 (conducted by Meredith Travel Marketing) 2020 OFFICIAL NORTH CAROLINA TRAVEL GUIDE Ad Space + Early Bird Published: 2020 RATES+ Materials Due: Discount: November 29, 2019 DEADLINES September 6, 2019 July 31, 2019 AD UNIT SIZE Early Bird Digital Edition Net Rate 5% Discount Opportunities* TWO-PAGE SPREAD $52,744 $50,232 FULL PAGE $28,403 $27,050 VIDEO ENGAGEMENT WITH CONSUMERS Capture the attention of readers with 2/3 PAGE $23,153 $22,050 dynamic use of video. Your supplied video will be embedded into the digital edition 1/2 PAGE $16,695 $15,900 of the 2020 North Carolina Travel Guide and showcase the unique and exciting experiences that await visitors in 1/3 PAGE $11,340 $10,800 your destination. 1/6 PAGE $6,248 $5,950 PARTICIPATION REQUIREMENTS: ⊲ Video: Supply YouTube link to your existing creative 1/12 PAGE $3,990 $3,800 ⊲ Rate: $150 BOLD LISTING $525 $500 LOGO + BOLD LISTING $961 $915 DIGITAL EDITION POP-UP ADS ADDED VALUE PLACES TO LIVE* Advertisers have the option to include a SINGLE LISTING—2.125” X 2.375” $1,575 $1,500 pop-up ad to encourage readers to discover more about your brand at no additional cost. DOUBLE LISTING—2.125” X 4.875” $3,150 $3,000 LARGE POP-UP AD SPECS: Available for 2/3 page and larger. ⊲ Text: Maximum of 525 characters, PLACES TO STAY** including spaces. SINGLE LISTING—2.125” X 2.375” $1,045 $995 ⊲ Graphic: .jpg or .tiff format with minimum dimensions of 600x800 pixels DOUBLE LISTING—2.125” X 4.875” $2,090 $1,990 * Open to CRC communities and their developments. ** Only open to vacation rentals and B&Bs. PREMIUM POSITIONS Early Bird Net Rate 5% Discount OPENING TWO-PAGE SPREAD $64,454 $61,385 INSIDE FRONT COVER $38,010 $36,200 SMALL POP-UP AD SPECS: Available for 1/2 page and smaller. ⊲ Text: Maximum of 200 characters, PAGE ONE $35,123 $33,450 including spaces. FACING TABLE OF CONTENTS $33,748 $32,141 DIGITAL MATERIALS DUE: September 7, 2019 Beth Eslinger, Lead Editor BACK COVER MAP GATEFOLD $43,620 $41,439 [email protected] *Available only to advertisers in Guide. FOR MORE INFORMATION CONTACT: Advertising Sales Insertion Orders Materials Stacey Rosseter Kristen Harding Paige Shannon Integrated Account Manager Marketing Coordinator Ad Production Supervisor Navigate Media Navigate Media Meredith Corporation 678-571-7445 678-507-0110 ext. 100 515-284-2912 [email protected] [email protected] [email protected] BROUGHT TO YOU BY VISIT NORTH CAROLINA (VISIT NC) AND MEREDITH CORPORATION OFFICIAL 2020 NORTH CAROLINA TRAVEL GUIDE PLACES TO LIVE SPECIAL SECTION The North Carolina Travel Guide provides the perfect environment to reach consumers who have an active interest OFFICIAL 2018 in not only visiting, but living in North Carolina. The guide TRAVEL GUIDE takes readers on a visual tour of the state with inspiring stories and beautiful imagery, making connections with the readers to draw them more into North Carolina. As a designated Certified Retirement Community (CRC), your destination is eligible to be featured in our new URBAN RENEWAL Feel the energy as you "Places to Live" section in the North Carolina Travel Guide. explore the lively cities of the Piedmont region. VISITNC.COM DETAILS SINGLE DOUBLE CIRCULATION Places to Live will be included in the Official 2020 North Carolina Travel Guide, with full circulation. SPECS ⊲ Single: 2.125” X 2.375” UPLOAD ⊲ Double: 2.125” X 4.875” INSTRUCTIONS Submit files via Meredith Express Ad NET RATE: EARLY BIRD, COMMITMENT BY 7/31: powered by SendMyAd. $1,575 (Single) $1,500 (5% Discount) To join, go to: $3,150 (Double) $3,000 (5% Discount) https://meredith.sendmyad.com Ad Unit Illustration 1. Create an account if you MATERIAL REQUIREMENTS have not already done so ⊲ Image (2.1" x 1.2"; 300 dpi, CMYK) 2. Choose “Send My Ad” to Certi ed Want It All? ⊲ St. James offers a private beach club, 81 holes Headline of (two line maximum) 3. 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