TrueVisions Gives a Grand Welcome to 100 Contestants in an Unprecedented True Season 7 Phenomenon

Thailand’s First Reality Show Just Got Even More Exciting with 24-Hour Learning Challenges and a Full Trainer Team, Starting June 27 on TrueVisions 60

Bangkok: June 25, 2010 – TrueVisions has increased the excitement and grandeur of the 7th season of True Academy Fantasia with over 100 contestants entering the True Academy Fantasia House. Moreover, the reality show’s stage debut this season will feature over 60 contestants from previous seasons welcoming the newcomers. New challenges, a bigger and more elaborate production, a more complete trainer team, and a newly furnished True Academy Fantasia House all contribute to the excitement of True Academy Fantasia Season 7. TrueVisions is confident that fans will enjoy greater value and entertainment starting June 27 on TrueVisions Channel 60.

Mr. Suphachai Chearavanont, President & CEO of True Corporation Plc and CEO of TrueVisions Plc said, “The special highlights of the much anticipated True Academy Fantasia Season 7 are the personalities and capabilities of individual contestants. This is the first time that we have as much as 100 contestants aged between 15-25 years old in the True Academy Fantasia House. We also have over 60 contestants from earlier seasons joining the opening concert on July 3 at Impact Arena Muang, Thong Thani. Audiences can expect extraordinary experiences and lots of surprises and unexpected guests throughout the 3 months of this reality show. Adding to the ongoing excitement, we have hired a new team of highly qualified trainers. Academy Fantasia fans will also get to see a more modern and luxurious True Academy Fantasia House plus more elaborate productions for all 12 concerts.”

True Group’s convergence strategy offers more ways to enjoy the country’s top reality show where fans can watch, download, vote and chat on TV, mobile phone, and now with QR Code technology simply by scanning the contestant’s code on a QR Code-ready mobile phone.

“Fans of True Academy Fantasia 7 can enjoy the ultimate entertainment and at the same time give back to society. For every vote, 1 Baht will be donated to various charitable causes,” Mr. Suphachai added.

True Academy Fantasia Season 7 thanks its official sponsors including CP Products, 7- Eleven, Ayudhaya Bank Plc, Muang Thai Life Insurance, Brand Essence of Chicken, Mc Jeans, Me-O Cat Food, F&N Creations, and Magnolia Quality Development Corporation Ltd. (for venue support), and TrueMove 3G + WiFi. This season boasts almost 10 million Baht in prizes including a fully-furnished Wisdom Condominium valued at 6,000,000 Baht plus 350,000 Baht cash prize for the winner.

True Academy Fantasia Season 7 kicks off on June 27 and audiences can follow developments around the clock on the Reality Channel (TrueVisions 60), watch the first concert on July 3 on True Inside (TrueVisions 61), True Music (TrueVisions 81), and on Modern 9 TV. In addition, the program’s highlights will be aired Monday-Friday and Sunday on True Inside (TrueVisions 61) and on Modern 9 TV.

About TrueVisions by TrueVisions Plc. A True Corporation Plc company, TrueVisions Plc. is Thailand's largest provider of subscription-based television serving through CAtv and DStv systems. TrueVisions is committed to providing leading popular programs from around the world on 103 channels covering information, news, sports, and entertainment, along with superior customer services. The services are offered in 4 packages: Platinum, Gold, Silver, and True Knowledge packages. In addition, the company offers a Convergence Package "TrueLife Free View," allowing users of TrueMove mobile phone to spend 299 Baht on a monthly plan or 300 Baht on a pre- paid plan and get a 42-channel Free View. The company also offers 3 supplementary packages, including HBO Package, Discovery Package, and Disney Package.

For inquiries: TrueVisions Marketing PR: Wasuthee Kitipreeyaporn (Somsa) Tel +66 (0) 2615-9772 Email [email protected] Chayapon Wannasirikul (Tuktik) Tel +66 (0) 2615 -9756 Email [email protected] Parinya Khunkaset (Golf) Tel +66 (0) 2615 -9752 Email [email protected]

P-Aha PR Department Saranpat Homsuwan (Pick) Tel +66 (0) 81620-2326 Email [email protected] Apiradee Boonyarat (Toon) Tel +66 (0) 81580-2461 Email [email protected]