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Call Number วพ384.5532 น332ก ชื่อผู แต ง นวลพรรณ แจ มรังษี ช

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Call Number วพ384.5532 น332ก ชื่อผู แต ง นวลพรรณ แจ มรังษี ช Call Number วพ384.5532 น332ก ชื่อผูแตง นวลพรรณ แจมรังษี ชื่อเรื่อง การถายโยงและแฟนของรายการ "Academy Fantasia" ชื่ออื่นๆ Imitation and Fan of TV Program "Academy Fantasia" อาจารยที่ปรึกษา ผศ.ดร.อัศวิน เนตรโพธิ์แกว ปการศึกษา 2549 ISBN 974-671-518-6 สถานที่พิมพ กรุงเทพฯ : บัณฑิตวิทยาลัย มหาวิทยาลัยธุรกิจบัณฑิตย, 2550 ลักษณะ ก-ฎ, 134 แผน : ภาพประกอบ หัวเรื่อง มหาวิทยาลัยธุรกิจบัณฑิตย - - วิทยานิพนธ - - 2549 มหาวิทยาลัยธุรกิจบัณฑิตย - - สาขาวิชานิเทศศาสตรสารสนเทศ - - วิทยานิพนธ - - 2549 รายการโทรทัศน - - วิจัย สื่อมวลชน - - วิจัย รายการโทรทัศนเรียลลิตี้ - - วิจัย มหาวิทยาลัยธุรกิจบัณฑิตย - - สาขาวิชานิเทศศาสตรสารสนเทศ บัณฑิตวิทยาลัย หลักสูตร ปริญญานิเทศศาสตรมหาบัณฑิต สาขาวิชานิเทศศาสตร บัณฑิตวิทยาลัย มหาวิทยาลัยธุรกิจบัณฑิตย บทคัดยอ การวิจัยเรื่องการถายโยงและแฟนของรายการ “Academy Fantasia” มีวัตถุประสงคเพื่อที่จะ ศึกษาการถายโยงรูปแบบรายการที่มาจากตะวันตก เพื่อใหเขากับวัฒนธรรมของคนไทยและลักษณะการ ตอบสนองของแฟนที่มีตอผูเขาแขงขันรายการ “Academy Fantasia” ผลการวิจัยพบวา รายการ “Academy Fantasia” มีการถายทอดจากทวีปหนึ่งมาสูทวีปหนึ่งและ มาสูอีกทวีปหนึ่งอยางตอเนื่อง คือ จาก Pop Idol มาเปน American Idol มาเปน La Academia มาสู Academy Fantasia ในประเทศไทย โดยยังคงรากฐานของรูปแบบรายการเดิมไว และปรับเปลี่ยนเพียงบางสวนเพื่อให เหมาะสมและเขากับวัฒนธรรมไทยใหมากที่สุด โดยไมไปทําลายโครงสรางเดิม ลักษณะของแฟนรายการนั้นแบงออกเปน 4 ลักษณะ คือ แฟนแบบคนเดียว แฟนแบบกลุม แฟนผูหลงใหลเพียงลําพัง และแฟนผูคลั่งไคล จากลักษณะดังกลาวสามารถนํามาเปนเกณฑในการแบงประเภท ของแฟนรายการ “Academy Fantasia” ไดเปน 3 ประเภท ไดแก แฟนแท แฟนปานกลาง และแฟนธรรมดา ซึ่งแฟนแตละประเภทมีลักษณะที่แตกตางกันออกไป ดังนี้ แฟนแท พบวา เกิดขึ้นไดใน 2 ลักษณะ แฟนผูหลงใหลแตเพียงลําพัง แฟนกลุมผูคลั่งไคล ซึ่งแฟนกลุมนี้มีลักษณะการตอบสนองที่แตกตางกันออกไป ประกอบดวย ลักษณะการตอบสนองแบบ Reaction เมื่อผูเขาแขงขันที่ตนเองชื่นชอบตองออกการจากแขงขันจะรองไหในทันที ลักษณะการตอบสนองแบบ Respond โดยการสง SMS เขาไป โวยวาย ตอวา และมี Feedback โดยการอธิบายตัวเคากับตนเอง หลงใหล ชื่นชอบ เมื่อรูสึกพึงพอใจ และผิดหวังหงุดหงิด เมื่อไมเปนไปตามความคิดของตนเอง จนนําไปสูการตอตาน แฟนปานกลาง พบวา สวนใหญจะพบในลักษณะการเปนแฟนแบบกลุม และเปนแฟนที่ ติดตามชมรายการ รูสึกเสียใจ ผิดหวัง ซึมเศรา ลักษณะการตอบสนองไมรุนแรงเทากับแฟนแท มีการรวมตัวกัน และสลายตัวในทันทีที่ผูเขาแขงขันที่ตนเองชื่นชอบนั้นออกจากการแขงขัน และจะกลับมารวมกันอีกครั้งเมื่อผูเขา แขงขันที่ตนเองชื่นชอบไดกลับเขามาในเกมสการแขงขันอีกครั้ง หรือเมื่อผูเขาแขงขันที่ตนเองชื่นชอบนั้นไป เปดต ัวตามสถานที่ตางๆ แฟนธรรมดา พบวา สวนใหญจะพบในลักษณะแฟนแบบคนเดียว เปนแฟนที่ติดตามชม รายการ เลือกรับชมรายการสืบเนื่องมาจากอิทธิพบภายนอก หรือเพียงเพราะตองผอนคลายความตึงเครียดจากการ ทํางาน และเพื่อความบันเทิงสนุกสนานเทานั้น แฟนกลุมนี้จะไมชอบการแอบมองดูผูอื่น เนื่องจากมองวาเปนเรื่อง ที่ไมเหมาะสม นอกจากนี้ ผลการวิจัยยังพบวา ชองทางที่ทําใหแฟนรายการสามารถเขาถึงผูเขาแขงขันรายการ ไดนั้น 3 ลักษณะดวยกนั ดังนี้ Mobile Chart โหวตผานทาง SMS และการโหวตทางโทรศัพทหมายเลข 1900 1900 71 ทั้งหมดนี้ลวนเปนสื่อใหมที่ทางผูผลิตนํามาปรับใชในรายการ เพื่อเปดโอกาสใหผูชมไดเขามามีสวนรวมกับ รายการเพิ่มมากขึ้น และใชเปนสื่อกลางในการติดตอสื่อสารระหวางผูเขาแขงขันรายการกับผูชม Call Number วพ384.5532 น332ก Thesis Title Imitation and Fan of TV Program "Academy Fantasia" Name Nuanphan Jamrungsee Thesis Advisor Assoc. Dr. Asawin Nedpogaeo Department Information Communication Academic Year 2006 ABSTRACT The research of imitation and fan of TV program “Academy Fantasia” was aimed to study an imitation in style of TV program, which came from western countries that adapted to Thai culture and responding of fan to “Academy Fantasia” candidate. The result of the research showed that the “Academy Fantasia” was continually imitated from one continent to another continent and to another continent subsequently. Starting from being Pop Idol to be American Idol and became La Academia finally became Academy Fantasia in Thailand by maintained the same style of an original program. Candidates were selected from around the country and chose 12 of them then put them together in house for 9 weeks provide concert for them to practice their show in front of people. Concert would be moved to different place in 6th week and using SMS voting. The program was adjusted some parts as much as to fit to Thai culture but not broke an original structure as consistent to theory of intertextuality that producer of program must analyze what was necessary convention need to be maintain as its genres. At the same time producer of program must know what invention was able to adapt. Characteristic of the program fan was divided into 4 types, which were single fan, group fan, pleased single fan, and crazy fan. As the characteristic it could distinguish into 3 classes of fan which were real fan, moderate fan, and ordinary fan. Each classes of fan were explained by the following. Real fan occurred into 2 types, it were pleased single fan and crazy group fan. The characteristic in responding to the program of this class was vary which were responding as reaction occurred when their favorite candidates were cut off they would suddenly cry. Responding as respond by sending SMS in to complained and give feedback by express their feeling when they satisfied disappointed or upset when it was not became like their expectation. Until they became resistance. Moderate fan, most of it were group fan, they felt less disappointed, upset, and sad than characteristic in responding of real fan. They get together or separate immediately when their favorite candidates were out of the program and get together when their favorite candidates were get back to the program again or get together when their favorite candidates were appear at any show. Ordinary fan, most of it were single fan, they followed to watch the program selected to watch program influenced from outside or just watch it for relaxation from work, for entertainment, and just for fun. This group of fan did not like to steal watching of people because it was not appropriate. Beside, the results of the research also showed that channels which reach fan to candidate were 3 ways it were mobile chat, vote through SMS, and vote through telephone number 1900 1900 71. All of this were new way of public relation that producer of TV program brought to adapt in program to let people participate more in TV program and it was a link that connected between people and candidate. .
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