TrueVisions and Modern 9 TV Jointly Create the Ultimate 24-Hour Reality Show Phenomenon True Season 7: More Fabulous, More Twists Now Open for Applicants of 15-25 Years of Age Until June 22

Bangkok: June 2, 2010– TrueVisions announces its highly anticipated reality show “True Academy Fantasia Season 7” in cooperation with Modern9 TV for the 5th consecutive year of live telecast nationwide on the channel. This year’s True AF offers unprecedented fun with the introduction of 100 contestants in the AF7 House, plus many more special features. And for the first time, a younger generation of contestants – 15-25 years of age – is invited to apply either in person or online from now until June 22.

Mr. Pornchai Piyakesin, Acting Vice President, Office of Television, MCOT Plc, said, “MCOT is delighted that TrueVisions is once again bringing True Academy Fantasia 7 to Modern 9 TV audiences. True Academy Fantasia is the first 24-hour reality show in that has constantly gained a lot of momentum. For greater convenience the screening time on Modern 9 TV for this season will be adjusted for both daily highlights and live concerts. The concerts will be broadcast on Saturdays, plus special programs on Sunday evening. Last year’s daily highlights enjoyed great acceptance with over 50% growth. So now, we are expanding the daily highlights to 2 periods: Monday-Friday 6-6.30pm for the first week, and 5.05-5.15 pm plus 0.15-0.30 am throughout the rest of the season; Sunday 11.30 pm-0.30 am for the first week, and 9.35-10.35 pm throughout the rest of the season. The first episode will start this July 2nd.

“We have been working with TrueVisions for over 4 years and we have enjoyed great reception from the audience. This year we are putting together more publicity on other programs, including the Nine Entertain and other programs, as well as MCOT’s radio stations nationwide. We are sure that True AF7 will receive even better reception from TV audiences and fans alike.”

Mr. Thiti Nantapatsiri, Managing Director of TrueVisions Plc, stated, “True Academy Fantasia Season 7 is giving a new and refreshing vibe because we now open for the age range of 15-25 years. It’s going to be more spectacular, with 100 contestants in the AF House. The program will start on June 27 and runs through to September 18 for a total of 12 weeks on TrueVisions channel 22 (analog) and TrueVisions channel 66 (digital). This 24-hour reality program will intrigue audiences with non-scripted development, unpredictable turns and staggering twists, plus the weekly live concerts on True Inside (TrueVisions channel 61) and Modern9 TV.

True wishes to thank Modern 9 TV for its support in providing True Academy Fantasia live telecast to Thai audiences for the past 5 consecutive years. TrueVisions is still committed to providing great information, entertainment, knowledge, and the greatest values. We are confident that AF fans will find this season as great and as fun as any other season, if not more,” Mr. Thiti concluded.

True Academy Fantasia responds to the lifestyles of all family members with True’s Convergence strategy. The audience can enjoy a complete array of access in listening, watching, downloading, voting, and chatting on TV, mobile, and online channels, plus the latest experience with TrueMove iPhone3G apps that allow fans to stay on top of all movements.

Aspiring and talented candidates are invited to join by applying for an Online Audition until May 31 to be voted on during June 1-5. Candidates are also invited to apply in person in all regions. The Southern region audition has been concluded; the Northeastern region audition is open June 5-6 at Pullman Khonkaen Racha Orchid; the Northern region audition is open June 12-13 at Lotus Pangsuankaew Chiang Mai; the Central region audition is open June 18-22 at HOUSE RCA theatre, . The 100 contestants will be announced on http://trueaf.truelife.com.

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About TrueVisions Plc. A Plc company, TrueVisions Plc. is Thailand's largest provider of subscription-based television serving through CAtv and DStv systems. TrueVisions is committed to providing leading popular programs from around the world on 103 channels covering information, news, sports, and entertainment, along with superior customer services. The services are offered in 4 packages: Platinum, Gold, Silver, and True Knowledge packages. In addition, the company offers a Convergence Package "TrueLife Free View," allowing users of TrueMove mobile phone to spend 299 Baht on a monthly plan or 300 Baht on a pre-paid plan and get a 42-channel Free View. The company also offers 3 supplementary packages, including HBO Package, Discovery Package, and Disney Package.

For inquiries: TrueVisions Marketing PR: Wasuthee Kitipreeyaporn (Somsa) Tel +66 (0) 2615-9772 Email [email protected] Chayapon Wannasirikul (Tuktik) Tel +66 (0) 2615 -9756 Email [email protected] Parinya Khunkaset (Golf) Tel +66 (0) 2615 -9752 Email [email protected]

P-Aha PR Department Saranpat Homsuwan (Pick) Tel +66 (0) 81620-2326 Email [email protected] Apiradee Boonyarat (Toon) Tel +66 (0) 81580-2461 Email [email protected]