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[email protected] $300 Per Year Copyright 2018 Wednesday, July 11, 2018 LOCAL CLIENTS CHOOSE TELEVISION OVER OTHER MEDIA BROADCAST, CABLE TV TOP DIGITAL SPENDING ADVERTISER NEWS Digital may have more buzz than television in 2018, but PepsiCo’s fiscal second-quarter earnings beat analysts’ both broadcast and cable TV are leading where it really expectations as sales of Cheetos and other salty snacks matters. Each gets far more ad dollars, on average, from continued to offset its slumping soft drinks business. The local advertisers than any form of online media. maker of Pepsi, Gatorade, Mountain Dew and Tropicana Borrell Associates’ annual survey of small- and said yesterday that sales volume declined for its North medium-sized businesses in local markets across the U.S. American beverage unit in the second quarter. CEO Indra shows they spend an average of $176,105 on Nooyi last quarter placed the blame for slow- broadcast TV each year, far outpacing all other ing sales on Coca-Cola’s increased spending marketing options. Local cable TV advertising on advertising. PepsiCo’s net revenue rose 2.4 ranks second, capturing slightly more than a percent to $16.09 billion, of which $5.19 billion third of what broadcast does. Borrell found local came from its beverage business and beat Wall clients allocated an average of $68,123 to cable Street expectations. The company said that it TV spots each year. will increase the marketing budget behind Pepsi The survey also says local advertisers are going into the second half of the year..