Streaming Yujin Luo Final
The Streaming War During the Covid-19 Pandemic Yujin Luo The Streaming War During the Covid-19 Pandemic 2 home, which is the ideal condition for The Covid-19 pandemic has drastically binge-watching. disrupted all business sectors. The arts, culture, and entertainment industries have To understand how the pandemic is shaping been hit exceptionally hard since the virus’ the streaming industry, it is important to first outbreak in January. In response to the understand its pre-Covid and current status. crisis, businesses have taken immediate The following analysis will divide the actions: transitioning to remote work, timeline into before 2020 and in 2020 based canceling and postponing live events on Covid-19’s first outbreak in January nationwide, shutting down entertainment 2020. venues, etc., resulting in lost revenues from sales, merchandising, advertising, and The Streaming Industry’s Pre-Covid promotions. Unfortunately, the Covid-19 State of the Major Players in the pandemic’s impacts are far more Streaming War permanent for an audience-oriented industry that requires a high level of Early adopters and fast followers used to be engagement. The business model might be the main audiences of streaming services, fundamentally changed and there will or in other words, streaming used to be a certainly be a shift in how content is niche add-on to traditional TV. Now, it is produced and consumed. transitioning to a new stage as a mainstream element in the entertainment While lockdowns and social distancing industry. The major streaming services from measures to contain the pandemic have before Covid are shown in the table below, had a huge impact on the traditional movie except for HBO Max, Peacock, and Quibi industry, the video streaming model seems (RIP) that just launched in 2020.
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