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Public Art Master Plan

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Public Art Master Plan Master Plan for Public Art Created in cooperation with the Cultural Planning Group November 2020 TABLE OF CONTENTS Dan Winterich, Standpoint, Appendix G #80 EXECUTIVE SUMMARY ......................................................................................................... 2 BACKGROUND The Community ..................................................................................................................................... 7 Arts Facilities ......................................................................................................................................... 7 Supporting Programs and Partnerships ................................................................................................ 8 Special Events ....................................................................................................................................... 8 Arts Commission .................................................................................................................................. 8 Guiding Policies..................................................................................................................................... 9 History of Public Art .............................................................................................................................. 11 Public Art in Sunnyvale ......................................................................................................................... 11 THE MASTER PLAN PROCESS Community Outreach ........................................................................................................................... 13 Internal Stakeholders ............................................................................................................................ 13 External Stakeholders ........................................................................................................................... 14 Task Force ............................................................................................................................................. 14 Business Community ............................................................................................................................. 15 Community Responses ......................................................................................................................... 16 Perceptions of the Current Public Art Program ........................................................................... 16 Suggested Locations for Public Art .............................................................................................. 17 Community Input on Sunnyvale’s Character ................................................................................ 17 Opportunity Through Sunnyvale’s Character .............................................................................. 19 GUIDING VISION, PRINCIPLES AND OBJECTIVES Introduction ........................................................................................................................................... 21 Vision ..................................................................................................................................................... 21 Principles ............................................................................................................................................... 22 Master Plan Objectives ......................................................................................................................... 23 City Council Study Session ................................................................................................................... 23 OBJECTIVES ........................................................................................................................... 24 OBJECTIVE 1: Broaden the scope of the public art programs. ......................................................... 25 OBJECTIVE 2: Enhance the management of the public art programs. ............................................... 28 OBJECTIVE 3: Encourage involvement of the Arts Commission and community in the public art process. ................................................................................................................... 29 OBJECTIVE 4: Develop web-based and self-guided tour programs for the public and private art in Sunnyvale. ........................................................................................................... 30 OBJECTIVE 5: Incorporate a systematic approach to conservation and maintenance of the City’s public art collection. ........................................................................................... 31 OBJECTIVE 6: Update Sunnyvale codes, policies and procedures to align with the Master Plan for Public Art. .............................................................................................................. 32 APPENDICES .......................................................................................................................... 36 Appendix A. Public Art Funding Chart.............................................................................................. A1 Appendix B. Art in Private Development Allocations (2013-2019) ................................................... B1 Appendix C. Stakeholder Meetings Attendees ................................................................................ C1 Appendix D. Public Outreach Attendees .......................................................................................... D1 Appendix E. Art in Public Places Permanent Collection ................................................................... E1 Appendix F. Art in Private Development Collection ........................................................................ F1 Appendix G. Implementation Strategy Options ............................................................................... G1 Appendix H. Sunnyvale MPPA Community Engagement Summary ................................................. H1 1 CITY OF SUNNYVALE MASTER PLAN FOR PUBLIC ART EXECUTIVE SUMMARY Michael Brown, Ball Tower, Appendix G #5 For decades, Sunnyvale has been supporting “It is the City’s intent to develop a the arts and the benefits art provides for the collection of art that is of the highest community. When the City and community expressed a strong interest in providing a variety quality; that will encompass a broad of arts programs and studios for the community range of artistic styles and media; as part of the development of the Sunnyvale that will improve the quality of life Community Center in the early 1970s, two in the community and be a source of buildings dedicated to the arts were included: The Sunnyvale Theater and Creative Arts Center. pride to all residents.” In addition to these facilities, the City dedicates $1.3 million, providing for 4.5 full-time staff which offer arts programs and services, including: dance, theater, visual and digital art, pottery, music and special events. with 84 separate artworks owned and In addition to the arts programming offered maintained by private parties. The in-lieu fee through the Library and Recreation Services option has generated nearly $500,000 to fund Department, the City of Sunnyvale has designed City-owned public art projects. a public art program to bring art to the City and its residents. The current public art program has • The Art in Public Places program brings art two components: to public areas such as parks, community centers and other City-owned spaces. The • The Art in Private Development (AIPD) program City currently owns and maintains 62 pieces of designates 1% of development project funds acquired art, including: paintings, tapestries, to support artwork in the community. Private stained glass, ceramics, sculptures and murals. developers can choose to incorporate art These works of art were acquired through into their projects or contribute an in-lieu capital project allocations, donations, awards fee to the Public Art Fund. As of today, the and general funds. AIPD program has completed 70 projects, Cliff Garten, Illuvium, Appendix F #29 3 CITY OF SUNNYVALE MASTER PLAN FOR PUBLIC ART A substantial majority of art program activity, in In November 2016, the City of Sunnyvale issued a terms of financial commitments, has been from Request for Proposals to develop a Master Plan for private development projects, primarily located in Public Art, and hired the Cultural Planning Group North Sunnyvale. While many of these projects are to consult on the project. The goal was to create of very high quality, they are largely unknown to a highly visible program aligned with City policy the residents of Sunnyvale, since they are located and residents’ vision for their community. This on private property in a predominately industrial plan provides options for broadening the scope area. While the Public Art Fund currently has an of public art programs, updating current approximate balance of $500,000, the City does policies, enhancing the management of public not have a clear process to spend those funds to art programs, addressing public art collection reflect community desires. maintenance and conservation, improving the marketing and visibility of the programs and As the field of public art evolves, so do municipal activating the Public Art Fund. The program and public art programs. A Master Plan for Public associated funding options presented in this plan Art (MPPA) will provide options for the City
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