Parallel 45 Theatre Proposal for 2019 Summer Season in Civic Center Park (Representatives of Parallel 45 Theatre)
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We will enhance community and quality of life through people, parks, and programs. Business Development Team of the Grand Traverse County Parks and Recreation Commission Tuesday, February 20, 2017, 5 p.m. Commissioners’ Committee Room, Second Floor Governmental Center, 400 Boardman Avenue Traverse City, Michigan 49684 AGENDA General Meeting Policies: Please turn off all cell phones or switch them to silent mode. Any person may make a video, audio, or other record of this meeting. Standing equipment, cords, or portable microphones must be located to not block audience view. If you need auxiliary assistance, contact 231-922-4780 or TDD 231-922- 4412. Members: Pete Albers, Rodetta Harrand, Alisa Kroupa, Andy Marek, Shirley Zerafa I. Call to Order II. Pledge of Allegiance III. Roll Call IV. Public Comment Any person shall be permitted to address the Parks and Recreation Commission, which is required to be open to the public under the provision of the Michigan Open Meetings Act, as amended (MCLA 15.261, et.seq.). Public comment shall be carried out in accordance with the following Board Rules and Procedures: - Any person wishing to address the Board shall state his or her name and address. - No person shall be allowed to speak more than once on the same matter, excluding Commissioners’ questions. The President shall control the amount of time each person shall be allowed to speak, which shall not exceed three (3) minutes. The President may, at his or her discretion, extend the amount of time any person is allowed to speak. V. Approval of Minutes, December 5, 2017 Business Development Team Meeting VI. Approval of/Additions to Agenda VII. Parallel 45 Theatre Proposal for 2019 Summer Season in Civic Center Park (Representatives of Parallel 45 Theatre) VIII. BDT’s Subject Park for 2018 (Recommendation by Director to return to Civic Center Park in 2018; discussion) IX. Second Public Comment (Please refer to rules above.) X. Notices and Team Member Comments XI. Adjournment We will enhance community and quality of life through people, parks, and programs. Business Development Team: Business Planning for Civic Center Tuesday, December 5, 2017, 5 p.m. Commissioners’ Committee Room, Second Floor Governmental Center, 400 Boardman Avenue Traverse City, Michigan 49684 MINUTES I. Call to Order Meeting called to order at 5:05 p.m. II. Pledge of Allegiance III. Roll Call Members Present: Commissioners Jeri LeRoi, Chair; Rodetta Harrand, Vice Chair; Pete Albers; Alisa Kroupa; Shirley Zerafa IV. Public Comment There was no public comment. V. Approval of Minutes, November 7, 2017 Business Development Team Meeting MOTION by Albers, second by LeRoi, to approve minutes of November 7, 2017 meeting. Motion carried. VI. Approval of/Additions to Agenda MOTION by Kroupa, second by Harrand, to approve agenda, as presented. Motion carried. VII. Draft Medalie Roadside Park Business Plan (Review and Discussion; Plan to Be Presented at Meeting) MOTION by LeRoi, second by Zerafa, to accept the Medalie Roadside Park Business Plan and recommend it for adoption by the Parks and Recreation Commission during its regular meeting in December 2017. Motion carried. VIII. Subject Park: 2018 Business Planning (Recommendation of Park for 2018 Business Development Team) Team discussed making Maple Bay Park and Natural Area the subject of its business plan in 2018. IX. Second Public Comment (Please refer to rules above.) There was no public comment. X. Notices and Team Member Comments There were no notices or comments. XI. Adjournment Meeting adjourned at 6:35 p.m. PARALLEL 45 THEATRE A PROPOSAL PARALLEL 45 THEATRE PROPOSAL Objective Audience Demographic/Benefit to Civic Center Park Parallel 45 Theatre seeks a location to launch a 2019 summer Parallel 45 is proud to bring the demonstrable economic benefits of season in rotating-repertory, with plays alternating daily. This model a professional theatre to the region. Theatre patrons—comprised of will build on the success of our first 7 seasons to engage more local and seasonal residents, as well as visitors/tourists—represent audience, produce more theatre, employ more artists, and have a a sophisticated demographic that enjoys shopping, drinking, dining greater cultural and economic impact on our community. Parallel and socializing in locally-owned boutiques, vineyards, breweries, 45 will be a flagship in our community’s professional arts landscape, and restaurants, as well as quality outdoor recreation and family alongside the Traverse City Film Festival, the Traverse Symphony activities. Our ticket-buyers and supporters hail from 31 Michigan Orchestra, and the National Writers Series. counties and 25 other states. Preliminary marketing projections estimate this will grow exponentially, providing Civic Center Park the Who is Parallel 45 Theatre opportunity to introduce itself to thousands of new users. Since 2010, we have invited more than 100 local, national and international trained theatre artists to create engaging, We believe Civic Center Park is the ideal location for this exciting groundbreaking shows for our community, offering the kind project; the centralized location, natural beauty in the midst of the of adventurous work you might see in New York, Chicago, or city, and the County’s commitment to citizens’ quality of life makes Los Angeles. We are the only professional theatre company in Grand Traverse County the ideal partner. By hosting Parallel 45’s northwest Michigan. We produce cutting-edge interpretations of summer season, Grand Traverse County would be our partner in classic plays, giving familiar stories new life — and fresh relevance branding our region as a true arts and culture destination. At this — for both adult and young audiences. By producing a repertory point in our process, we have the ability to be flexible in the above of reinvented classics and imaginative adaptations, we seek to needs. We are very open to discussing adjustment of dates, entertain, encourage critical thought, and inspire conversation in our number of performances, and shared use of our performance tent to community. accommodate existing amphitheater users, as well as potential new users. We see this as the beginning of a conversation. Season Duration Maximum 8 weeks within the window of: We look forward to your feedback. June 15 to September 1, 2019. Tent Footprint Between 3,000 and 5,000 square feet (see examples). Would cover existing amphitheater area. Traffic 150– 200 patrons/performance (Tues–Sat evening + Sun matinee) = 3100 patrons/season conservatively. (see sample schedule) THE PERFORMANCE SPACE Below are potential performance/theatre tent designs. They demonstrate the extreme versatility inherent in these facilities. We continue to research the correct fit for our needs. PARALLEL 45 THEATRE SAMPLE SUMMER SCHEDULE Length of Run Show #1 18 performances Show #2 12 performances Late Night Cabaret 2 performances Rehearsals Tech Performances Fri Sat T W TH F Late Mat Sat pm Sat Late Su Week 1 June 16-22 Load in Week 2 June 23-29 Show #1 Week 3 July -July 6 (Cherry Festival) Show #1 Week 4 July 7-13 (Cherry Festival) Show #2 Show #1 1 1 1 1 1 1 1 Week 5 July 14-20 Show #2 1 1 1 1 1 1 1 Week 6 July 21- 27 (July 23-29 TCFF) Show #2 1, 2, 2 1 2 1 2, 2 1 2, 2 Week 7 August- August 3 LNC 1, 2, 2 1 2 1 LNC 2, 2 1 LNC 2, 2 Week 8 Aug 4-11 Load out PARALLEL 45 THEATRE PROFESSIONAL REPERTORY THEATRE Parallel 45 Theatre is a 501(c)(3) non-profit organization that produces cutting-edge interpretations of classic plays, giving familiar stories new life - and fresh relevance - for our northwest Michigan audience. By producing a repertory of reinvented classics and imaginative adaptations, we seek to entertain, encourage critical thought, and inspire conversation in our community. 18 SHOWS WE HAVE EMPLOYED AND ENTERTAINED SINCE 2010 100+ ARTISTS THOUSANDS OF AND DESIGNERS AUDIENCE MEMBERS PARALLEL 45 THEATRE AND NOW, WE GO SUMMER Parallel 45 is ready to build on the success of our first 7 seasons: engage more audience, produce more theatre, employ more artists, and have a greater impact on our community. In summer 2019, we will shift our operational model to one focused on summer rotating-repertory, with additional activities in the shoulder seasons. Rotating-repertory will make it possible to produce several different plays over the course of the summer, utilizing one company of professional actors, directors, designers and technicians, alternating performances daily. The efficiency of this model, and the size of our summer population, will allow us to reach more than 10 times as many patrons, as well as generate exponentially more theatre and more earned revenue, which will help ensure our sustainability. When fully underway, summer rotating-repertory will facilitate ticket revenue at the industry appropriate level of 35% of our operating budget. It will allow us to reach approximately 15,000 people per Watch: season and will provide our community with an economic impact of Get Ready, $2.4 million. Most importantly, this model provides consistent access Michigan to artistic experiences otherwise unavailable in northwest Michigan. Additionally, a summer-focused model allows us to enhance our educational offerings, training the next generation of performing arts leaders via a robust apprentice program. PARALLEL 45 THEATRE AUDIENCE EXPERIENCE “All the literary allusions layered into entirely new myth-making forms made it something I have not seen, or not to this degree, ever before.” -Anne-Marie “Non-stop innovation” -Richard “It’s shocking, and an instructive reminder, that nothing has changed in 2,400 years. Wow.” -Rolf “The only thing I regret is I couldn’t see it a time or two more” -Charlie “When we lived in Seattle, we had season tickets to Seattle Rep. We’d given up going to theatre once we moved here, until we found you.” -Barbara “I always marvel at the continued/renewed/ adaptive relevance of stories penned so long ago..