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10 Ans Après Son Rachat Par Renault, Dacia Vend Plus De 250 000 Voitures Par An

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10 Ans Après Son Rachat Par Renault, Dacia Vend Plus De 250 000 Voitures Par An 10 ans après son rachat par Renault, Dacia vend plus de 250 000 voitures par an Dacia est devenue la référence en Europe du rapport prix/habitabilité/robustesse Depuis son rachat par Renault le 2 juillet 1999, il y a 10 ans, Dacia est devenue la référence en Europe du rapport prix/habitabilité/robustesse et une source de développement pour Renault avec des ventes qui en 10 ans sont passées de 52 403 en 2000 à 257 854 en 2008. Avec une gamme, désormais composées de 5 nouveaux modèles inédits, Dacia est devenue, en Europe, la référence du meilleur rapport prix/habitabilité/robustesse. La gamme Dacia est aujourd'hui composée de 5 modèles déclinés à partir de la Logan: Logan, Logan MCV, Logan Van, Logan Pick-up et Sandero. Tous ces modèles ont été lancés au cours des cinq dernières années. Depuis le lancement de la Dacia Logan en 2004, près d'un million de voitures Dacia ont vendues dans plus de 50 pays. Les moments clés des 10 dernières années de Dacia : 1999 : Dacia entre dans le groupe Renault Copyright © LaTribuneAuto 2021 Renault acquiert 51 % du capital de Dacia puis augmente progressivement sa participation. En 2003, Renault détient 99,43 % du capital. 1999-2004 : L'usine Dacia de Pitesti en Roumanie est modernisée Le groupe Renault investit 489 millions d'euros sur cinq ans pour moderniser l'usine de Pitesti en Roumanie : remise à niveau de l'outil industriel, amélioration de la qualité, formation du personnel, nouvelles conditions de travail, rénovation des bâtiments, renouvellement de l'équipement informatique, mise en place de lignes d'assemblage de moteurs et de boîtes de vitesses Renault. Deux modèles, les Dacia SuperNova et Dacia Solenza, sont lancés en 2000 et en 2003, en attendant le lancement de la Dacia Logan. 2004-2005 : Dacia lance la nouvelle Logan La Dacia Logan devient l'emblème de la voiture low cost. Véhicule familial, fiable et abordable, il devient un véhicule d'accès à l'automobile pour dans les pays en croissance (Roumanie, Maghreb…). Prévue uniquement pour les marchés émergents, la voiture Dacia sera finalement commercialisée en Europe au printemps 2005 ou elle rencontrera un succès immédiat. La voiture Dacia sera également vendue sous la marque Renault hors d'Europe et du Maghreb dans plus de 30 pays. 2006-2008 : La gamme Dacia s'enrichit de 3 nouveaux modèles déclinés de la Logan Copyright © LaTribuneAuto 2021 Dacia enrichit sa gamme avec la Dacia Logan MCV, la version break de la Logan puis avec deux véhicules utilitaires, la Logan Van et la Logan Pick-up. Capable d'accueillir jusqu'à 7 adultes, la Dacia Logan MCV devient la référence du break à petit prix. Plus de 220 000 Dacia Logan MCV ont été vendues à ce jour. 2008- 2009 : La gamme Dacia s'enrichit d'un nouveau modèle à la ligne contemporaine Avec la Dacia Sandero, Dacia franchit une nouvelle étape. La Dacia Sandero est commercialisée à un prix réduit et avec un équipement réduit, mais elle offre un design moderne. Cette tendance se confirme avec le premier concept-car de Dacia Duster et la Dacia Sandero Stepway, la version au look baroudeur de Sandero suréquipée. Cette tendance marque également un risque de cannibalisation plus important dans le futur entre les modèles Renault et les modèles Dacia, dès lors que le design des voitures Dacia devient plus contemporain, que les consommateurs se concentrent sur l'essentiel en matière d'automobile, que l'image de la marque Dacia progresse alors que l'attractivité de la marque Renault est en baisse. 2010 : La gamme Dacia s'élargit Fidèle à son positionnement de meilleur rapport prix/habitabilité/robustesse, la gamme Dacia va s'étoffer en 2010 d'un nouveau modèle 4x4 et du développement de la gamme Entry en projet chez Renault commercialisé sous les marques Dacia et Renault. Copyright © LaTribuneAuto 2021 Evolution des ventes de Dacia: Année           Ventes   2000    52 403 2001 54 368 2002 57 681 2003 69 166 2004 98 908 2005 163 899 2006 187 215 2007 230 473 2008 257 854 Les 5 premiers pays de vente de Dacia depuis 2004: Pays         Ventes depuis 2004   Roumanie 397 049 France 105 239 Allemagne 58 575 Maroc 50 476 Algérie 39 201 Eric Houguet, 03/07/2009 Copyright © LaTribuneAuto 2021.
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