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Switzerland 2018-Option2.Qxd ADVERTORIAL MARCH, 2018 1 * (DELHI I MUMBAI) (ALL EDITIONS) INTERVIEW I RAYOMAND CHOKSI INTERVIEW I WERNEER LUOND, Sales & INTERVIEW I STEFAN PFISTER, Regional Sales Director, Titlis Cableways and Hotels Marketing Director, Lake Lucerne Navigation Company Head of International Sales, Zentralbahn You can’t miss out on Mt Titlis Indians are most welcome An Alpine journey to cherish The Zentralbahn is part of ture upgrades? We see that Mt Titlis is the during winter? The Lake Lucerne Naviga- in the past few years. In 2017 the regular rail net- Through the “Zentralbahn most popular mountain The Indian season has devel- tion Company has alone, we saw 25% growth work.What makes it so Live Guide” App Indian excursion in all of oped a very strong shoulder been active in the In- in Switzerland. I see no special? travellers will learn a Switzerland. What season. So we have early dian market for a reason why it shouldn't Yes, we belong to the great deal about the makes it so special? arrivals in February and few years now. continue to be so in the Swiss National rail net- most interesting sights I guess this calls for an the end season arrivals till How did this story next couple of years. work. But our two lines, this area has to offer and elaborate answer be- the Diwali holidays. We start? Unfortunately, we Luzern-Interlaken and using the built-in map cause the reasons are do have some clients in The story started in haven't had the same Lucerne-Engelberg, are dif- can find out at any given many.Firstly,our USP is the winter too, a few leisure 2015,with the introduc- success,particularly from ferent. Every day business moment where they are on location,right in the heart of groups, some MICE groups tion of a new product, es- Europe, in the recent past people, leisure Swiss travellers their journey and where to ex- Switzerland, with ease of ac- and a decent number of FITs in- pecially created for the In- due to currency reasons.The and international tourists travel on pect the next highlights. cessibility.Then, of course, is the cluding honeymooners. dian market. It was the Indian Swiss franc and the Euro have de- our trains.This route has the highest den- “Zentralbahn Bistro Order”App: From guaranteed ice and snow 365 days of the Winter is very strong with skiers and Dinner Cruise,which we are offering for viated too much. But other Asian mar- sity of mixed clients traveling for work or on every single seat in our train you can order year.With these two huge natural benefits we snowboarders but we have conceptualised a the fourth year this season.We felt that we kets, especially China, have shown very vacation. We carry our passengers from drinks and food with our new “Bistro Order” have developed the excursion giving an op- special experience for our winter visitors.Be- have a lot of Indian guests in the Lake healthy growth too. downtown Lucerne directly to the most im- App. Our Bistro staff will serve the order di- portunity to visitors in summer and winter to sides the above attractions, which are of- Lucerne area,but we had no product which portant travel destinations in the Swiss rectly at the passenger’s seat. have an experience which shall forever be fered all year round, in winter one can try fitted their needs exactly,especially when it How have your product offerings Alps.Our train journey is definitely more of a We are working on some more part of their memories.Just the way up,with the “My First SnowXperience”in which you came to the food aspect.Last year,we were been enhanced over the years? unique panoramic experience compared innovations for 2019 which will be an- the revolving Rotair,is so unique that it makes get to wear skis and gently slide down a really happy to have around 70 guests on We started the Indian Dinner Cruise with with a normal commuter railway connec- nounced soon. for a great start to what lies ahead. small slope, try out the electric SnowXbikes board each Indian Dinner Cruise.With the just two departures a week.Because of the tion between two cities. and finally visit our igloo hotel. This is launch of the Indian Dinner Cruise, we high demand, we offer now in May and Is there something special that you Besides the unique way up that you around the frozen lake of Truebsee which is started investing our efforts and time in June a cruise nearly every evening.And it’s Congratulations on becoming the are planning for Indians? What have mention, what else can one do in the halfway up the mountain. what Indian travellers truly want. the same with the 1-hour cruise on our 5th official panoramic route of you done on this front in the past? Indian summer? panoramic yacht Saphir. In the past, we Switzerland – what’s so special We always urge them to enjoy the Indian From end of April to early July we have a Engelberg seems to have almost all its What are your future plans for the started the season in April and it ended in about this route? cuisine on Mount Titlis.We give them the lot of Indian visitors who can be divided hotel capacity occupied by Indians. Indian market? October. Now, we provide this popular 1- On this almost two-hour superlative ride,our most friendly welcome in English language into leisure and MICE groups and FITs. In What makes the village so special? India will be a key market for Lake Lucerne h-cruise the whole year. Last year, we guests get to see five crystal-clear lakes, and make sure they feel comfortable. In the this season we offer the Ice-Flyer, an open There may be no better place in Switzerland to Navigation Company in the future. No launched a new boat: MS Diamond. The Switzerland’s snow-capped mountains and past we have organised a free Indian wel- chair lift which is a 3 minute ride over the enjoy an overnight stay in a typical Swiss questions about that. We will focus more cruiser’s modern interior provides the magnificent waterfalls. come tea at Engelberg station for our Indian glacier crevasses to the Glacier Park.There mountain village than Engelberg. Here you and more on FITs (free individual travellers) “wow” factor and the restaurant area has Travellers also cross the Brünig Pass guests (Luzern-Engelberg Express) which we have various snow sliding equipment stay amongst alpine meadows with little as we feel a steady increase in demand banquet seating for more than 400 diners. while relaxing in the comfort of our mod- was surely a very pleasant surprise to them. which one can use for as long as one streams running through, the sound of cow from that segment.We are thinking about These aspects combined make the new ern trains and enjoying the fantastic Alpine wants because all these activities are free bells, the fantastic mountain views with another new product; maybe with some boat an ideal venue for large events in a panorama.The uniqueness of the Lucerne- How do plan to make your product of cost.Then you have the opportunity to snow-capped peaks and most importantly traditional Swiss folklore show on an one-of-a-kind location as well as an inter- Interlaken route is that it is the only official more popular in the Indian market? walk 100 heartstopping metres on Eu- the invigorating fresh air.The hoteliers are evening cruise. One big advantage is that esting and comfortable vessel on regular Panoramic Train Route which operates on We do work together with different Swiss rope’s highest suspension bridge, the Ti- very welcoming to Indian visitors and under- our company is part of the Swiss Travel Sys- timetable cruises. an hourly basis and for which no prior partners such as Titlis Cableways, Switzer- tlis Cliff Walk. A journey through a 120- stand their needs.For example, the Terrace tem. That means that all our scheduled And we will be launching a new boat, a reservations are needed for FITs, only for land Tourism and the Swiss Travel System. metre-long tunnel of ice in the Glacier Hotel, besides the Indian dinner, offer a wel- cruises are free with a Swiss Travel Pass, catamaran, at the end of May 2018.With groups. So you are not time-bound with This allows us to increase the brand aware- Cave will surely excite you. come Indian tea and a Bollywood disco 4 365 days a year.The Swiss Travel Pass is this boat, we will connect the city of fixed reservations and are free to explore ness.Together with the Swiss Travel Sys- And one can round it off with a sumptu- times a week.We have in Engelberg a hotel your all-in-one ticket to travel by rail, road Lucerne with the new Bürgenstock Re- the highlights on both sides of the route to tem, we specially promote the Swiss Travel ous Indian lunch that we offer along with with Indian chefs which lets out its banquet and waterway in the whole of Switzerland. sort by boat and funicular in half an hour, your heart’s content. Pass in the Indian market. And of course local specialities. area even to groups staying in other hotels. with hourly departures from Lucerne.The the different travel agencies and tour op- An Indian restaurant with a pick-up service How does India perform vis-à-vis Bürgenstock, a mountain on the shore- What product enhancements have erators are very important for us.They talk Is the Indian season very strong only the other international markets? you put in place over the last 3 Continued on Page 2 ®®® Continued on Page 2 ®®® Continued on Page 2 ®®® in these months? What can one do We are seeing a constant growth from India years and what is your plan for fu- INTERVIEW I ANDRE KUETTEL Marketing & Sales, Swiss Museum of Transport A rich array of attractions Switzerland and museums or guided tour at the museum is do not sound synonymous.
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