Color Guide 2020

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COLOR GUIDE 2020

| 2 Chloe Nørgaard for Redken 5th Avenue

FOR EVEN THE MOST CARE SENSITIZED AREAS OF THE HAIR We apply color in zones based on the condition of the hair. THAT HAIR IS PROTECTED TRUST WITH EVERY SERVICE We always use pH-Bonder to help protect bond integrity. HAPPENS WHEN YOU BRING MAGIC OUT THE ARTIST IN YOU We create the best shade palettes for the best colorists. COLOR BRANDS: • COLOR GELS High Saturation Permanent Liquid Color • Chromatics Prismatic Permanent Color ODS* • Chromatics Beyond Cover Age-Defying Permanent Color ODS* • Chromatics Ultra Rich Dramatic Depth Monochromatic Permanent Color ODS* • HDResolution Low Lift Alkaline Color • Shades EQ Gloss Equalizing Conditioning Color • Color Camo 5 Minute Custom Gray Camouflage Color For Men • City Beats Vibrant Acidic Conditioning Color Cream • pH-Bonder Bond Protecting Additive • Blonde Idol High Lift Conditioning Cream • Lighteners

*Oil Delivery System

| 4 REDKEN HAIRCOLOR AT A GLANCE NEW CHROMATICS CHROMATICS CHROMATICS FLASHLIFT SHADES EQ COLOR GELS & REMIXED BEYOND COVER ULTRA RICH HDRESOLUTION BLONDE IDOL EXPRESS BLONDE BLONDE IDOL GLOSS HERO COLOR CAMO CITY BEATS HIGH SATURATION DRAMATIC DEPTH. HIGH LIFT HEAT-ACTIVATED EQUALIZING 5 MINUTE CUSTOM VIBRANT PRISMATIC AGE-DEFYING LOW LIFT LIQUID PERMANENT MONOCHROMATIC CONDITIONING LIGHTENING BASE BREAKERS CONDITIONING GRAY CAMOUFLAGE CONDITIONING PERMANENT COLOR PERMANENT COLOR ALKALINE COLOR COLOR PERMANENT COLOR. CREAM CREAM COLOR FOR MEN COLOR CREAM

Alkaline Liquid Alkaline Cream Alkaline Cream Acidic Liquid Acidic Gel-Cream Alkaline Oil Color Alkaline Oil Color Alkaline Oil Color Alkaline Cream Color Alkaline Liquid Color Alkaline Liquid Color Color Color Color Color Color CATEGORY CATEGORY FORM

Up to 3 levels Coverage on Up to 3 levels Up to 1 level Up to 5 levels Up to 6 levels Up to 4 Levels of lift 1 level Deposit only Deposit only & deposit white hair & deposit & deposit & deposit of lift LEVELS OF LIFT

100% oxidative 100% oxidative Oxidative & direct 100% oxidative 100% direct DYE DYE SYSTEM

20-35 35 35 35 20 45 20 10 20 5–10 20–30 MINUTES

• High saturation • 2X fortified hair* • 2X fortified,* • 2X fortified* • Exceptional • Conditioning • Heat activated • Ideal solution when • Zero ammonia • Gel-like viscosity • Vibrant, stay-true lightening cream the contrast between adheres to gray hair hues plus Clear. permanent liquid 2X smoother hair** saturation cream haircolor • Most versatile • Zero ammonia, • Zero ammonia, the natural color and No mess, no bleed laquer and reflectivity • To be used haircolor • Quinoa oil and zero odor • Zero ammonia, zero odor • Up to 5 levels of highlights presents a • Alkaline gel color zero odor • Enchanced lift in 1 step exclusively with protein enriched • Acidic formula • Up to 100% gray • Up to 100% gray challenge • Healthy results condition the Heatcure formula helps conditions and seals • Up to 100% gray coverage • 100% gray coverage • 12 shades for with up to 100% and shine professional tool • Lets you “break the strengthen the hair the cuticle coverage coverage on/off scalp more shine* • Multi-dimensional, • Monochromatic base” and add healthy • Covers up to 70% • Lighten up to • True to tone for • Low ammonia 4D color results • Pre-blended color with shiny, and bump up the • Incredible shine gray 15 meches in 20 up to formula with liquid shades for hair uniform results natural conditioning • Lasting vibrancy minutes • Gray is 12 shampoos shine with 75% resilient • Fast, easy mixing in level slightly • Oil Delivery System camouflaged, • Oil Delivery System grays a 1:1 ratio of color to • No developer (ODS) • Use Cool to control naturally blended (ODS) HD Developing required • Multi-dimensional, warmth and Clear and gradually fades Lotion 4D color results when warmth is desired without unnatural or not a concern gold • Radiant reflection or red tones • Up to 1 level of lift in • Oil Delivery System 10 minutes

CHARACTERISTICS (ODS)

5 | HAIRCOLOR: AT A GLANCE HAIRCOLOR: AT A GLANCE | 6 STRAND TEST Haircolor may be readily accepted by porous hair that has been chemically treated or damaged from environmental exposure or heat styling. Always conduct a preliminary strand test to determine how the hair will accept color. TECHNICAL INFORMATION Apply the formula to a small section of hair and process according to instructions; adjust the formula accordingly. PRE-SERVICE BEST PRACTICES COLOR WHEEL YELLOW Every tone and color relationship is defined within the Color Wheel. Colors that are opposite of one another BEFORE YOU BEGIN ANY CHEMICAL SERVICE... counteract warmth and result in neutralization. ORANGE GREEN • Precisely follow package instructions for haircolor, lightener and texture products • Wear suitable gloves for all applications LEVEL SYSTEMS • Perform necessary allergy tests as outlined in the directions The Traditional Level System offers more increments of color at • Utilize protective smocks or capes for you and your clients during the service darker levels. RED BLUE The American Level System offers more increments of lighter brown shades between levels 2 and 6, allowing for more color formulation at SKIN ALLERGY TEST levels 3, 4 and 5. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT, Keep in mind that no level system is universal. The principles, VIOLET AS ALLERGIES CAN DEVELOP SUDDENLY, EVEN THOUGH YOUR CLIENT HAS PREVIOUSLY however, are universal. USED A HAIRCOLOR FROM THIS BRAND OR ANOTHER. If your client has a tattoo, the risk of an allergic reaction may be increased. TRADITIONAL LEVEL SYSTEM (CHROMATICS, COLOR GELS, & SHADES EQ)

LEVEL DESCRIPTION UNDERTONECORRECTIVE SKIN ALLERGY TEST INSTRUCTIONS 10 Ultra Pale Blonde Pale Yellow Violet • Remove earings. Behind the ear and using a cotton bud apply a little of the unmixed colorant product 9 Very Light Blonde Yellow Violet sufficient to cover an area of 2 cm. Re-apply allowing to dry between applications. Carefully reseal the 8 Light Blonde Yellow/Orange Blue/Violet colorant container 7 Medium Blonde Orange Blue Red/Orange Blue/Green • Leave for 48 hours without washing, covering or touching. If during this period you or your client notice any 6 Dark Blonde 5 Light Brown Red Green abnormal reactions, such as itching, redness or swelling in or around the test area 4 Medium Brown Red/Violet Yellow/Green DO NOT APPLY THE PRODUCT. 3 Dark Brown Violet

2 Darkest Brown Blue/Violet

1 Black Blue WORKING WITH UNDERTONES Undertones are the unrefined warm tones exposed during the lifting process. Always consider the exposed undertones visible at the target level. To counteract undertones, use the Color Wheel to select a shade level with tonal value opposite to the undertone exposed at the target level. Remember, opposites neutralize. To enhance undertones, select a shade with a tonal value similar to the undertone exposed at the target level. BACKGROUND COLOR AND TONE Background is the portion of the color base that helps produce balanced, natural-looking results and gives the shade its foundation. Tone is the portion of the base that gives a shade its unique character. FORMULATION GUIDELINES 1. Determine your client’s natural haircolor level. Remember to consider percentage of gray, hair texture, condition and hair density. 2. Determine the target color (final level and tone) desired by your client. 3. Determine the undertone found at the target level (refer to Level System). This step does not apply to Shades EQ Gloss and Shades EQ Cream. 4. Select the shade to enhance, balance or counteract undertones and achieve the target color.

7 | HAIRCOLOR: TECHNICAL HAIRCOLOR: TECHNICAL | 8 SHOW OFF YOUR PROFESSIONAL SKILLS. Zone 1 ZONE 1: ALKALINE COLOR CREATE pHENOMENAL Zone 2

Zone 3 ZONE 2 & 3: ACIDIC COLOR HAIRCOLOR. APPLY IN ZONES. MAXIMIZE COLOR RESULTS. MINIMIZE STRESS ON HAIR. Redken uses the term “Zones” to refer to different areas of the hair strand. Understanding Zones will help you achieve pHenomenal, even color results every time!

ZONE 1: Regrowth or root area, approximately the first ½ inch of hair ZONE 2: Mid-shaft area, begins where Zone 1 ends ZONE 3: Overly porous hair that extends past the shoulders (not all hair has a Zone 3)

WE APPLY COLOR IN ZONES BASED ON pH SCIENCE BECAUSE:

Each Zone accepts color differently We care for the integrity of even The combination of alkaline and based on the condition of the hair the most sensitized parts of the hair acidic color maximizes color results and minimizes stress on hair

HDRESOLUTION LOW LIFT ALKALINE COLOR

EVEL: HIGH REFLE O 1 L CTIVI UP T TY BOND pH- ER 3: ACIDI 2 & C C S O E L N O O R

O I

U R

P U T T O A S 3 L SHADES EQ ID E U V Q E LI LS : : O LS IL p VE CHROMATICS CA H-BONDER LE COLOR GELS RE O 4 ALKALINE OIL COLOR UP T ALKALINE LIQUID COLOR

Alkaline color should only touch Zone 1. Use any alkaline color formula on Zone 1 and refresh with acidic color (Shades EQ) on Zones 2–3.

HAIRCOLOR: TECHNICAL | 10 4. Process at room temperature for 35 minutes. BEST PRACTICES 5. Rinse and shampoo with Hair Cleansing Cream, Extreme or Color Extend Magnetics. 1. Pre-treat the hair with Hair Cleansing Cream. Follow with Extreme CAT Condition with Extreme or Color Extend Magnetics. or Redken Chemistry as needed. Dry hair. 2. Apply color generously using fine ¼ inch diagonal partings. RETOUCH 3. Use the opposite diagonal to crosscheck and ensure proper application. Apply selected formula to Zone 1. 4. Use a timer for accurate timing. Do not over- or under-process. REFRESH ZONES 2 AND 3 When lifting or lightening natural hair, the scalp area will always be warmer/brighter; and the mid-shaft and ends will appear darker and drabber. To ensure even color from scalp to ends, create formulas with the appropriate family shades. RECOMMENDED SHADES EQ REFRESH FOR ALL PERMANENT HAIRCOLOR While using permanent haircolor on the regrowth (Zone 1), apply Shades EQ Cream or Gloss to Zone 2 and process at room temperature for up to 20 minutes. If Zone 3 is present, dilute formula ON-SCALP APPLICATION with Shades EQ Clear, and strand test for proper deposit. 1. Start with dry hair. Divide into 4 sections.

2. Use a bowl and brush or bottle. Apply color taking ¼ inch partings for even saturation. GLAZE OR CORRECT 3. Process as directed (refer to Mixing and Processing charts). 1. Apply Shades EQ Gloss, Cream to Zone 1 taking ½ inch partings. 4. Rinse, shampoo with Hair Cleansing Cream, Extreme or Color Extend Magnetics. 2. Apply and fully saturate Zone 2, taking ¼ inch partings. Condition with Extreme or Color Extend Magnetics. 3. Process as directed (refer to Mixing and Processing charts).

VIRGIN HAIR 4. Rinse, shampoo and condition with Extreme or Color Extend Magnetics. According to the Principles of Haircolor, color lifts lighter and brighter in Zone 1. To compensate, two alternatives are possible when applying color to virgin hair: GLAZE RETOUCH Follow GLAZE Steps 1 and 2. Bring through mid-shaft and ends for up to 20 minutes as needed.

TRADITIONAL VIRGIN APPLICATION ADVANCED BLENDING OR COVERING GRAY Refer to each brand for specific guidelines. Consists of adjusting the formula with a higher volume developer in Zone 2, starting the application in Zone 2 and finishing with Zone 1.

1. Apply selected formula to Zone 2 (the mid-shaft). OFF-SCALP APPLICATION WEAVE OR HIGHLIGHTS 2. Immediately apply to Zone 1 (the scalp area) the formula with the lower developer. Begin processing After wrapping the last foil, process as directed (refer to Mixing and Processing charts) using time after the Zone 1 application is complete. Redken pH-Bonder steps #1 and #2 as directed. Rinse and shampoo with Hair Cleansing Cream, 3. Process at room temperature for 35 minutes. Extreme or Color Extend Magnetics. Condition with Extreme or Color Extend Magnetics. 4. Rinse and shampoo with Hair Cleansing Cream, Extreme or Color Extend Magnetics. Condition with Extreme or Color Extend Magnetics. LOWLIGHTS Isolate strands in a foil or paint freehand. Strand test for proper deposit. Formulas should be slightly lighter than natural level and include some warmth. MODERN VIRGIN APPLICATION

Consists of using a lighter and warmer formula in Zone 2, applying color to Zone 1 first, and then to Zone 2.

1. Apply selected formula to Zone 1 (the scalp area). 2. Immediately apply to Zone 2 (the mid-shaft) the slightly lighter and warmer formula. 3. Begin processing time after the Zone 2 application is complete.

11 | HAIRCOLOR: TECHNICAL HAIRCOLOR: TECHNICAL | 12 NEW COLOR GELS LACQUERS HIGH SATURATION PERMANENT LIQUID COLOR LOW AMMONIA. LOCKED-IN SATURATION. LIQUID SHINE. • Long-lasting results with anti-fade technology. • Up to 4 levels of lift • Over 47 shades and 23 perfect matches with Shades EQ • New-generation gel formula for high-precision application from a bottle or a bowl.

COVERAGE Advanced technology with up to 100% gray coverage.

COLOR Up to 4 levels of lift & 47+ fade-resistant, long-lasting shades.

CONDITION Alkaline color respects hair integrity for glossy, shiny, healthy hair.

COLOR GELS | 14 MIXING & PROCESSING

MIXING PRO-OXIDE LEVELS OF USAGE MINUTES OFF- RATIO CREAM LIFT SCALP/HEAT (COLOR: DEVELOPER OPTION DEVELOPER) Mix 1:1 Do not use 10 volume Up to 1 Minimal lift 20 heat.

Standard 20 volume Up to 2 lift/gray 30 coverage

Additional 30 volume Up to 3 40 lift

Maximum 40 volume 3+ 45 lift

GUIDELINES FOR COVERING GRAY FOR COLOR GELS 0-50% GRAY: use Target Shade

50-100% GRAY: Use half desired shade and half base i.e. N/NW in Chromatics and nn/g in Ultra Rich UNDERSTANDING THE LABEL 0 NATURAL 1 BLUE/ASH 2 VIOLET/IRIDESCENT 3 GOLD 4 COPPER 5 RED VIOLET/MAHOGANY 6 RED 7 GREEN 8 MOCHA 9 PEARL

OTHER COLOR GELS PRODUCTS Color Gels Clear is the non-pigmented version of Color Gels that lets you create a variety of creative, corrective and customizable effects. Pro Oxide Developer (10, 20, 30 and volume) is the developer for Color Gels. Depending on hair texture and density, you may see from 1–4 levels of lift depending on the developer selected and how it is used.

15 | HAIRCOLOR: COLOR GELS HAIRCOLOR: COLOR GELS | 16 COLOR GELS LACQUERS HIGH SATURATION PERMANENT LIQUID LACQUER

COOL NATURAL WARM NATURAL FASHION

TONE YELLOW/GREEN BLUE CORRECTIVE TONE BLUE/VIOLET BLUE/VIOLET GOLD/BEIGE NATURAL LEVEL GOLD YELLOW/ORANGE ORANGE RED/VIOLET RED/ORANGE RED/RED RED/VIOLET

GREEN NATURAL ASH BLUE NATURAL ASH NATURAL NATURAL* NATURAL* GOLD BEIGE NATURAL WARM* NATURAL GOLD WARM GOLD* COPPER BROWN* RUBY BROWN* RED/ORANGE RED/RED RED/VIOLET LEVEL OF DEPOSIT BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

10 ULTRA PALE BLONDE 10NA 10.01 10N 10.0 10NW 10.03 Snow Queen Crème Latté Macadamia Nut

9 VERY LIGHT BLONDE 9NA 9.01 NEW NN SHADES 9N 9.0 9GB 9.31 9NW 9.03 Mist Café au Lait Butter Cream Cream Soda

8 LIGHT BLONDE 8GN 8.07 8AB 8.1 8NA 8.01 8NN 8.00 8N 8.0 8NW 8.03 8NG 8.3 8WG 8.33 Ivy Stardust Volcanic Crème Brulee Mojave Safari Sunflower Golden Apricot

7 MEDIUM BLONDE 7AB 7.1 7NA 7.01 7NN 7.00 7N 7.0 7GB 7.31 7NW 7.03 7NG 7.3 7RO 7.64 7RR 7.66 Moonstone Pewter Cocoa Powder Mirage Butterscotch Milk Tea Saffron Marigold Flame

6 DARK BLONDE 6GN 6.07 6NA 6.01 6NN 6.00 6N 6.0 6NW 6.03 6NG 6.3 6WG 6.33 6CB 6.45 6RO 6.64 6RR 6.66 Moss Granite Chocolate Mousse Moroccan Sand Brandy St. Tropez Mango Amber Glaze Bonfire Blaze

5 LIGHT BROWN 5AB 5.1 5NA 5.01 5NN 5.00 5N 5.0 5GB 5.31 5NW 5.03 5NG 5.3 5CB 5.45 5RB 5.65 5RO 5.64 5RV 5.62 Twilight Smoke Café Mocha Walnut Truffle Macchiato Caramel Brownstone Manzanita Paprika Sangria

4 MEDIUM BROWN 4GN 4.07 4NA 4.01 4NN 4.00 4N 4.0 4NW 4.03 4NG 4.3 4WG 4.33 4CB 4.45 4RR 4.66 4RV 4.62 Forest Storm Cloud Coffee Grounds Chicory Maple Pecan Sun Tea Clove Lava Cabernet

3 DARK BROWN 3N 3.0 3NW 3.03 3RB 3.65 Espresso Cocoa Bean Mahogany

2 DARKEST BROWN

*Superior Gray Coverage Family **All Carmin’R™ and R5 shades should be used alone 1 or intermixed with any other R5 or Carmin’R shade. CLEAR BLACK Mixing Carmin’R or R5 shades outside the range can cause unpredictable results. 1NW 1.03 Shade contains Rubilane® copper dye Shade contains R5 red dye Shade contains Carmin'R red dye Midnight

NATURAL ASH TONES NATURAL WARM TONES

10NA Violet 10NW Pale Yellow 9NA Violet 9NW Yellow 8NA Blue/Violet 8NW Yellow/Orange 7NA Blue 7NW Orange 6NA Blue/Green 6NW Red/Orange 5NA Green 5NW Red 4NA Yellow/Green 4NW Red/Violet 3NW Violet 2NW Blue/Violet 1NW Blue | 18 CHROMATICS PRISMATIC PERMANENT COLOR OIL POWERED. CARE OBSESSED. ZERO AMMONIA PERMANENT HAIRCOLOR. • Breakthrough ODS2 (Oil Delivery System) + Protein Extract Technology delivers multi-dimensional 4D color results deep into every hair strand • 2x fortified* hair • Up to 100% gray coverage

OIL POWERED, CARE OBSESSED. 1. SURROUND 2. PROPEL 3. 2X FORTIFIED* A mixture of dyes, ODS2 propels The hair strand oil and protein dyes and protein is 2x fortified* extracts surrounds extracts into and infused hair’s cuticle the cortex with color

WHAT'S THE DIFFERENCE?

CHROMATICS CHROMATICS ULTRA RICH MULTI-DIMENSIONAL MONOCHROMATIC Prismatic color with Rich, solid, saturated color high reflect

CHROMATICS & CHROMATICS BEYOND COVER CHROMATICS ULTRA RICH CHROMATICS REMIXED • 2x fortified hair*, 2x smoother hair** • 2x fortified results* • Zero ammonia, zero odor • Monochromatic color results • 2x fortified hair* • Zero ammonia, zero odor • 100% gray coverage for hair with • Cool fundamentals 75% or more gray • Up to 100% gray coverage • Luminous shine • Pre-blended shades for • Up to 100% gray coverage • Multi-dimensional, easy application 4D color results • Multi-dimensional, 4D color results • Includes Argan Oil, Protein Extracts and Ceramides, plus antioxidants, Acai and Vitamin E

*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo **Leaves hair 2x smoother than before coloring

HAIRCOLOR: CHROMATICS | 20 GUIDELINES FOR COVERING GRAY FOR CHROMATICS MIXING & PROCESSING

0-50% GRAY: MIXING RATIO OIL IN CREAM LEVELS USAGE MINUTES SPECIAL INSTRUCTIONS use Target Shade (COLOR : DEVELOPER) DEVELOPER OF LIFT

50-100% GRAY: 10 volume Up to 1 Minimal Lift Use half desired shade and half base i.e. N/NW in Chromatics and nn/g in Ultra Rich For modern, prismatic Standard Lift/ gray coverage, Mix 1:1 20 volume Up to 2 35 Gray Coverage formulate with the N or UNDERSTANDING THE LABEL NW families. 30 volume Up to 3 Additional Lift

0 NATURAL CHROMATICS 1 BLUE/ASH 2 VIOLET/IRIDESCENT

3 GOLD For best results, use 20 vol. 75-100% 4 COPPER Mix 1:1 20 volume Up to 2 35 Chromatics Oil in Cream Gray Coverage 5 RED VIOLET/MAHOGANY Developer (no heat). 6 RED 7 GREEN CHROMATICS BEYOND COVER 8 MOCHA *Use this ratio to help 9 PEARL 10 volume maintain the proper

balance of Chromatics Varies Remixed and Chromatics Tonal Modifier Mix 1:1* 20 volume according to 35 dyes: ¼ Chromatics for on/off scalp formulation Remixed and 1¾ Chromatics. Color tone 30 volume and longevity may be

CHROMATICS REMIXED compromised otherwise.

10 volume Up to 1 Minimal Lift

For traditional, Standard Lift/ Mix 1:1 20 volume Up to 2 35 monochromatic gray Gray Coverage with NN or G families.

30 volume Up to 3 Additional Lift CHROMATICS ULTRA RICH OTHER CHROMATICS PRODUCTS Chromatics Clear is the non-pigmented version of Chromatics that lets you create a variety of creative, corrective and customizable effects. Chromatics Oil in Cream Developer (10, 20 and 30 volume) is the dedicated developer for Chromatics. Depending on hair texture and density, you may see from 1–3 levels of lift depending on the developer selected and how it is used.

21 | HAIRCOLOR: CHROMATICS HAIRCOLOR: CHROMATICS | 22 PRISMATIC PERMANENT COLOR. ZERO AMMONIA. AGE-DEFYING PERMANENT COLOR

NATURAL NATURAL NATURAL ADJUSTING COOLS COOL BROWNS & BEIGES REDS & VIOLETS COPPERS GOLDS WARM BROWNS & BEIGES COOL BROWNS & BEIGES COPPERS WARM BROWNS & BEIGES WARM WARM

DESCRIPTION ASH/ ASH/ ASH/ ASH/ ASH/ IRIDESCENT/ VIOLET/ BROWN/ BROWN/ VIOLET/ VIOLET/ RED/ RED/ COPPER/ COPPER/ COPPER/ GOLD/ GOLD/ GOLD/ GOLD/ GOLD/ GOLD/ BROWN/ NATURAL ASH/ IRIDESCENT/ BROWN/ BROWN/ COPPER/ GOLD/ GOLD/ BROWN/ NATURAL & LEVEL OF NATURAL RED COPPER GOLD DEPOSIT ash blue violet green gold gold brown violet red violet red violet red copper gold red gold copper red beige iridescent mocha copper WARM gold gold violet red red beige iridescent copper WARM

10 ULTRA PALE 10N 10Av 10Ig 10G 10Gb 10NW 10Ago 10Gi BLONDE 10 10.12 10.23 10.3 10.31 10.03 10.13 10.32

9 VERY LIGHT 9N 9Ab 9Ago 9Gi 9NW 9Gb 9NW BLONDE 9 9.1 9.13 9.32 9.03 9.31 9.03

8 LIGHT BLONDE 8N 8Aa 8Av 8Ag 8Ig 8Cc 8Cg 8G 8Gr 8Gb 8NW 8Ago 8Gi 8 8.11 8.12 8.17 8.23 8.44 8.43 8.3 8.36 8.31 8.03 8.13 8.32

7 MEDIUM BLONDE 7N 7Ab 7Ago 7C 7Cr 7Gc 7Gi 7NW 7Ig 7Cr 7Gb 7NW 7 7.1 7.13 7.4 7.46 7.34 7.32 7.03 7.23 7.46 7.31 7.03

6 DARK BLONDE 6N 6Aa 6Ag 6Ig 6Rr 6R 6Cc 6Cg 6G 6Gr 6Gb 6Gm 6Bc 6NW 6Gi 6 6.11 6.17 6.23 6.66 6.6 6.44 6.43 6.3 6.36 6.31 6.35 6.54 6.03 6.32

5 LIGHT BROWN 5N 5Ab 5Ig 5Br 5Vv 5C 5Cr 5Gi 5NW 5Ig 5Gb 5Bc 5NW 5 5.1 5.23 5.56 5.22 5.4 5.46 5.32 5.03 5.23 5.31 5.54 5.03

4 MEDIUM BROWN 4N 4Ag 4Vr 4Rr 4Gm 4Bc 4NW 4Br 4 4.17 4.26 4.66 4.35 4.54 4.03 4.56

3 DARK BROWN 3N 3NW 3 3.03

2 DARKEST BROWN 2N 2

1 COLOR CONTROL SERIES. ZERO AMMONIA. BLACK 1Ab 1.1

VIOLET BLUE GREEN

CHROMATICS CLEAR CLEAR Clear is the colorless version of Chromatics It may be used alone to lift without deposit or to dilute or cus tomize a shade. Shade contains Rubilane® copper dye Shade contains R5 red dye Shade contains Carmin'R red dye *Mix with any Chromactics shade in a 1:7 ratio for best results.

CHHROROMMATAITICSCS TR TARDIATDIOITNAIOL NLEAVLE LE SVYESTLE SMY CSHATERMT CHART MIXING RATIO OIL IN CREAM LEVELS UNDERSTANDING THE LABEL (COLOR : DEVELOPER) DEVELOPER OF LIFT USAGE MINUTES SPECIAL INSTRUCTIONS EXAMPLE: LEVEL DESCRIPTION UNDERTONE CORRECTIVE TONE 10 volume Up to 1 Minimal Lift For traditional, monochromatic 23 | HAIRCOLOR: CHROMATICS Chromatics HAIRCOLOR: CHROMATICS BEYOND COVER & CHROMATICSgray coverage, form REMIXEDulate with NN o| r24 Ultra Rich Mix 1:1 20 volume Up to 2 Standard Lift/Gray Coverage 35 G families Level Secondary Tone 6Rv 10 Ultra Pale Blonde Pale Yellow Violet 30 volume Up to 3 Additional Lift 6.62 (violet) 9 Very Light Blonde Yellow Violet 10 volume Up to 1 Minimal Lift For modern, prismatic 8 Light Blonde Yellow/Orange Blue/Violet gray coverage, formulate with Primary Tone Chromatics Mix 1:1 20 volume Up to 2 Standard Lift/Gray Coverage 35 the N or NW families (RED) 7 Medium Blonde Orange Blue 30 volume Up to 3 Additional Lift 6 Dark Blonde Red/Orange Blue/Green YELLOW For best results, use 20 vol. Chromatics 5 Light Brown Red Green Mix 1:1 20 volume Up to 2 75–100% Gray Coverage 35 Chromatics Oil in Cream Developer

G Beyond Cover (No heat) N

4 Medium Brown Red/Violet Yellow/Green I

ORANGE GREEN S 3 Dark Brown Violet S Use this ratio to help maintain E the proper balance of 2 Darkest Brown Blue/Violet C 10 volume O Chromatics Remixed and

R Chromatics Varies according Mix 1:1* Tonal modiﬁer for on/off scalp 35 Chromatics dyes: ¼ Chromatics 1 Black Blue Remixed to formulation 20 volume Remixed and 1¾ Chromatics. RED BLUE & P Color tone and longevity may be G

N 30 volume compromised otherwise. I X I M

VIOLET

. Chromatics is mixed in a 1:1 ratio of color cream to Chromatics Oil in Cream Developer. 3 Example 2 oz. 5N (5) Chromatics + 2 oz. 20 vol. Chromatics Oil in Cream Developer. BACKGROUND COLOR AND TONE WORKING WITH UNDERTONES N Background Color is the portion of the color base that helps produce O Undertones are the unreﬁned warm tones exposed during the lifting CHROMATICS TRADITIONAL VIRGIN APPLICATION EXAMPLE: I

T balanced, natural looking results and gives the shade its foundation. process. Always consider the exposed undertones visible at the target level. UNDERSTANDING “ZONES” A Brown to tan background helps ensure gray coverage and black to gray To counteract undertones, select a shade level with tonal value opposite to Redken uses the term “Zones” to refer to speciﬁc areas of the hair strand. Zone 1 Formula: 5N (5) Chromatics M + 20 vol. Chromatics Oil in Cream Developer

R background helps to diminish warmth when lifting. Tone is the portion of the undertone exposed at the target level. Remember, opposites neutralize. The hair is divided into 3 Zones. Each Zone will accept color differently based O the base that gives a shade its unique character. To enhance undertones, select a shade with a tonal value similar to the on the condition of the hair. Understanding Zones will help you achieve even F Zone 2 Formula: 5N (5) Chromatics

N color results. I undertone exposed at the target level. + 30 vol. Chromatics Oil in Cream Developer

A 1. Apply selected formula with a higher volume of Chromatics C THE COLOR WHEEL Zone 1 Oil in Cream Developer to Zone 2 (the mid shaft). Always consider the tone of the hair that you are starting with. Use the Zone 1 is approximately the ﬁrst 1" of the 2. Immediately apply to Zone 1 (the scalp area) a new mixture color wheel to counteract or enhance tones. To counteract tones, select a EC HN I hair—also referred to as the scalp area or of the same Zone 2 formula with a lower volume of Chromatics T

shade with an opposite tonal value. Remember, opposites neutralize.

. regrowth 1 To enhance tones, select a shade with a similar tonal value. Zone 2 Oil in Cream Developer. Zone 2 is the mid-shaft area of the hair 3. Start the processing time after the Zone 1 application is complete. strand and begins where Zone 1 ends 4. Process at room temperature for 35 minutes.

FORMULATION GUIDELINES GUIDELINES FOR COVERING GRAY HAIR Zone 3 Zone 3 is either overly porous hair (ends) 5. Rinse and shampoo with Hair Cleansing Cream or Color Extend Magnetics. 1. Determine your client’s natural hair color level. Remember to consider Formulate with Natural (N) or Natural WARM (NW) or hair that extends past the shoulders in Condition with Color Extend Magnetics. length (not all hair has a Zone 3) percentage of gray, hair texture, condition, and hair density CHROMATICS CHROMATICS CHROMATICS RETOUCH APPLICATION 2. Determine the target color (ﬁnal level and tone) desired by your client Desired Shade N & NW SHADES BEYOND COVER (pre-blended) 1. Apply selected formula to Zone 1 (the regrowth) (Mix 1½ oz. desired shade with ½ oz. OR 3. Determine the undertone found at the target level (see Level N or NW) CHROMATICS N & NW SHADES System Chart) (Mix 1 oz. desired shade with 1 oz. N or NW) ON-SCALP 0–50% gray 50–75% gray 75–100% gray REFRESH ZONES 2 AND 3 WITH SHADES EQ 4. Select the Chromatics shade and volume of Chromatics For all on-scalp applications, start with dry hair and divide into 4 sections. Formulate Shades EQ to match the Zone 1 result. Apply to Zone 2 and process Oil in Cream Developer needed to achieve the target color Take ¼" (0.5 cm) partings for even saturation. Can be applied with bowl and at room temperature for up to 20 minutes, while simultaneously processing NOTE: Only use Chromatics Oil in Cream Developer with brush or bottle. Process according to Mixing and Processing chart. Rinse, Chromatics. If Zone 3 is present, dilute formula with Crystal Clear Shades EQ Chromatics Haircolor. shampoo with Hair Cleansing Cream. or reduce timing and strand test often. Select a shade to enhance, balance or counteract undertones. FORMULATION EXAMPLE FOR COVERING GRAY: Note: Until you become familiar with your Chromatics formulas, you may For standard lift and gray coverage use 20 volume Chromatics 1. Natural Level: 4 Medium Brown / 50–75% gray HAIR COLOR APPLICATION BEST PRACTICES want to rinse Zone 1 formula after processing, shampoo the hair with Hair Cleansing Cream or Color Extend Magnetics and dry the hair to check your Oil in Cream Developer. 2. Target Color: Level 6 Dark Blonde with soft golden tones 1. Pre-treat the hair with Redken PreArt and Hair Cleansing Cream. Follow with Extreme CAT or Redken Chemistry as needed. Dry hair. color results before applying your Shades EQ formula to Zones 2 and 3.

3. Undertone at Level 6: red/orange N 2. Apply color generously to Zone 1 (the scalp area) using ﬁne ¼" FORMULATION EXAMPLE FOR LIFTING NATURAL PIGMENT: O

4. Formula: Mix ½ oz. 6NW (6.03) Chromatics and 1½ oz. 6G (6.3) Chromatics T diagonal partings.

1. Natural Level: 5 Light Brown / 0% gray A OFF-SCALP

+ 2 oz. 20 vol. Chromatics Oil in Cream Developer C I 3. Use the opposite diagonal to cross-check your application For weave or highlighting applications, start with dry hair. Process according 2. Target Color: Level 7 Medium Blonde with natural tones to ensure proper application. to Mixing and Processing chart after wrapping the last foil. Rinse and 3. Undertone at Level 7: orange BEYOND COVER EXAMPLE FOR COVERING GRAY PP L 4. Use a timer to ensure accurate timing. Do not over or under process. shampoo with Hair Cleansing Cream or Color Extend. Condition with . A Color Extend Magnetics. 4. Formula: 2 oz. 7N (7) Chromatics + 2 oz. 20 vol. 1. Natural Level: 4 Medium Brown / 75–100% gray 4 Chromatics Oil in Cream Developer 2. Target color: Level 6 Dark Blonde with soft golden tones 3. Undertone at Level 6: red/orange FOR A MORE TRADITIONAL COVERAGE RESULT: 4. Mix: 2 oz. 6Gi (6.32) Chromatics Beyond Cover + 2 oz. 20 vol. N O

I 1. For clients with less than 50% gray who want additional coverage, consider adding Chromatics Oil in Cream Developer T a small amount of N or NW (.03). For example on 30% gray: mix 1 ½ 7Ab (7.1) + ½ 7N (7) A L 2. For clients with 50% gray or more, mix equal parts of N or NW (.03) into desired shade. U For example on 50% gray: mix ½ 7Ab (7.1) + ½ 7N (7) M

R 3. Mix N or NW (.03) 1 level darker than your desired level. O F

. 4. Extend processing time by 5 to 10 minutes (total processing time 40 to 45 minutes). 2 MONOCHROMATIC COLOR. ZERO AMMONIA.

DESCRIPTION & LEVEL NATURALS ADJUSTING COOLS COOL BROWNS & BEIGES REDS AND VIOLETS COPPERS GOLDS WARM BROWNS & BEIGES OF DEPOSIT

NATURAL NATURAL NATURAL Ash PEARL ASH blue ASH violet ASH Gold Brown Red RED Violet NEW RED Red COPPER red GOLD GOLD beige GOLD iridescent BROWN copper

½ oz. 09N ¼ oz. 09T ½ oz. 09V 10 1½ oz. 000 ¼ oz. 09V 1½ oz. 000 ¼ oz. 09NA 1½ oz. 000 ½ oz. 09V ULTRA PALE BLONDE 10NN ¼ oz. 09WN 10P ¼ oz. 09NA 10Av 1½ oz. 000 10.0 1½ oz. 000 10.9 ¼ oz. 09V 10.12 1½ oz. 000 NEW NEW 1 oz. 09N 1 oz. 09V 1 oz. 09G 1 oz. 09GB 9 1 oz. 000 1 oz. 000 ½ oz. 09V 1 oz. 000 ½ oz. 000 VERY LIGHT BLONDE ½ oz. 09NA 1 oz. 09V ¾ oz. 09WB 9NN ½ oz. 09WN 9Av 1 oz. 000 9Ago 1 oz. 09WN 9Gb ¼ oz. 09V 9.0 1 oz. 000 9.12 9.13 ¼ oz. 09NA 9.31 1 oz. 000 ¾ oz. 000

2 oz. 09N 1½ oz. 09N ½ oz. 09T 1 oz. 09G 8 ¼ oz. 09NA ½ oz. 09B ½ oz. 09V 1 oz. 000 LIGHT BLONDE ¼ oz. 07WN ¼ oz. 09NA 1 oz. 000 ½ oz. 07G 8NN 1½ oz. 000 8NA ¼ oz. 06NA 8P ½ oz. 09NA 8G 1½ oz. 000 8.0 8.01 1½ oz. 000 8.9 ½ oz. 09V 8.3 1 oz. 000 NEW NEW 1½ oz. 08N 1 oz. 08N 2 oz. 08GI 1 oz. 07GB 1 oz. 08GI 7 ½ oz. 000 ½ oz. 09B 1¾ oz. 08GI 1 oz. 000 1 oz. 000 ½ oz. 000 MEDIUM BLONDE ½ oz. 09NA ¼ oz. 9NA 1 oz. 08GI 1 oz. 08GI 7NN ¼ oz. 07WN 7NA ½ oz. 09NA 7Ago 7Gb ½ oz. 09V 7Gi 1 oz. 000 7.0 1¼ oz. 000 7.01 ¼ oz. 06NA 7.13 7.31 7.32 1¼ oz. 000 NEW NEW 1¾ oz. 08N 1½ oz. 08N 2 oz. 09B 1 oz. 06R 1 oz. 07G 2 oz. 07GB ½ oz. 07CB 6 ¼ oz. 06N ¼ oz. 09B ½ oz. 09NA ¾ oz. 000 1 oz. 000 1 oz. 07G 1½ oz. 000 ¼ oz. 06N ¼ oz. Red Kicker DARK BLONDE ¼ oz. 06NA ½ oz. 06NA 1 oz. 07G ¼ oz. 06V ½ oz. 06BC 6NN ¼ oz. 05WN 6NA ½ oz. 06NA 6Ab 1 oz. 000 6Rr 2 oz. 07RR 6G 1 oz. 000 6Gb ¾ oz. 000 6Bc 1½ oz. 000 6.0 1½ oz. 000 6.01 1½ oz. 000 6.1 6.66 6.3 6.31 6.54 NEW NEW 1 oz. 06N 1 oz. 06N 2 oz. 06GI 1 oz. 06GI 1 oz. 000 ½ oz. 09B 1¾ oz. 06GI 1 oz. 000 5 ½ oz. 000 LIGHT BROWN ½ oz. 06NA ¼ oz. 06NA 1 oz. 06GI 5NN ¼ oz. 05WN 5NA 1 oz. 06NA 5Ago 5Gi 1 oz. 000 5.0 1¼ oz. 000 5.01 1 oz. 000 5.13 5.32

1½ oz. 06N 1 oz. 06N 2 oz. 06G 4 ½ oz. 03N 1 oz. 09B 1 oz. 05G MEDIUM BROWN ½ oz. 06NA 2 oz. 06NA 1 oz. 000 4NN ½ oz. 05WN 4NA 4G 4.0 1 oz. 000 4.01 4.3

3 DARK BROWN

2 DARKEST BROWN KEY

Shade contains Carmin'R red dye

REFRESH KEY

1 Shades EQ Gloss BLACK SHADE Shades EQ Cream

UNDERSTANDING THE LABEL CHROMATICS TRADITIONAL LEVEL SYSTEM CHART GUIDELINES FOR COVERING GRAY EXAMPLE: LEVEL DESCRIPTION UNDERTONE CORRECTIVE TONE For the best results when using Chromatics Ultra Rich, formulate with NATURAL NATURAL (NN) or GOLD (G) shades in these proportions: 10 ULTRA PALE BLONDE PALE YELLOW VIOLET Chromatics Ultra Rich 9 VERY LIGHT BLONDE YELLOW VIOLET Level 5Rv Secondary Tone % of Gray NN or G Proportion of other shades 8 LIGHT BLONDE YELLOW/ORANGE BLUE/VIOLET 5.62 (violet) Up to 25% ½ oz. 1 ½ oz. 7 MEDIUM BLONDE ORANGE BLUE 25–50% 1 oz. 1 oz. 6 DARK BLONDE RED/ORANGE BLUE/GREEN 25 | HAIRCOLOR: CHROMATICSPrimary T ULTRAone RICH 50–75% 1 ½ oz. HAIRCOLOR: CHROMATICS½ oz. ULTRA RICH | 26 (RED) 5 LIGHT BROWN RED GREEN 75–100% 1 ¾ oz. ¼ oz. 4 MEDIUM BROWN RED/VIOLET YELLOW/GREEN 3 DARK BROWN VIOLET MIXING RATIO OIL IN CREAM LEVELS USAGE MINUTES SPECIAL INSTRUCTIONS YELLOW 0 NATURAL (COLOR : DEVELOPER) DEVELOPER OF LIFT 2 DARKEST BROWN BLUE/VIOLET

1 BLUE/ASH Chromatics: For traditional,

1 BLACK BLUE s 10 volume Up to 1 Minimal Lift

c monochromatic gray coverage, formulate

2 VIOLET/IRIDESCENT i t ORANGE GREEN ic h with NN or G families.* 3 GOLD a

m Mix 1:1 20 volume Up to 2 Standard Lift/Gray Coverage 35 ra R 4 COPPER o Chromatics Ultra Rich: For modern, t r l

h prismatic gray coverage, formulate with 5 RED VIOLET/MAHOGANY U C 30 volume Up to 3 Additional Lift the N or NW families.* 6 RED RED BLUE 7 GREEN s These shades cover up to 100% without

c 10 volume Up to 1 Minimal Lift i

8 MOCHA t mixing. All Carmin’R and R5 shades a should be used alone and not intermixed 9 PEARL m Mix 1:1 20 volume Up to 2 Standard Lift/Gray Coverage 35

VIOLET o with any other Carmin’R or R5 shade. r h

C 30 volume Up to 3 Additional Lift

BACKGROUND COLOR AND TONE WORKING WITH UNDERTONES s

c For best results, use 20 vol. Chromatics i d t Background Color is the portion of the color base that helps Undertones are the unreﬁned warm tones exposed during the lifting r

n Developer (No heat) a Oil in Cream N produce balanced, natural looking results and gives the shade its process. Always consider the exposed undertones visible at the target O m

G Mix 1:1 20 volume Up to 2 75–100% Gray Coverage 35 I ov e o ey o T N foundation. Every shade has some amount C Chromatics Ultra Rich level. To counteract undertones, select a shade level with tonal value r I B A h

of background color. Each contains the perfect amount needed opposite to the undertone exposed at the target level. Remember, S C M S R for its purpose. Tone is the portion of the base that gives a shade E

opposites neutralize. To enhance undertones, select a shade with a

s Use this ratio to help maintain the O C 10 volume its unique character. tonal value similar to the undertone exposed at the target level. c F i d O

t proper balance of Chromatics Remixed e N

R Varies a I x

i Tonal modiﬁer and Chromatics dyes: ¼ Chromatics m L Mix 1:1* 20 volume according 35 m o

A THE COLOR WHEEL Remixed and 1 ¾ Chromatics. Color tone e r & P to formulation C R h Always consider the tone of the hair that you are starting with. G and longevity may be compromised C 30 volume N Use the color wheel to counteract or enhance tones. To counteract I otherwise. X tones, select a shade with an opposite tonal value. Remember, I

EC HN I Chromatics Ultra Rich is mixed in a 1:1 ratio of color cream to Chromatics Oil in Cream Developer. Example 2 oz. 5NN (5.0) Chromatics Ultra Rich + 2 oz. 20 vol. M

T . opposites neutralize. To enhance tones, select a shade with a Chromatics Oil in Cream Developer. . 3 1 similar tonal value. *Carmin'R shades should not be used in combination with any other shades.

FORMULATION GUIDELINES GUIDELINES FOR COVERING GRAY HAIR THE REDKEN COLOR MANTRA: CHROMATICS TRADITIONAL VIRGIN APPLICATION EXAMPLE: 1. Determine your client’s natural hair color level. Remember to FORMULATION EXAMPLE FOR COVERING GRAY: PERMANENT HAIRCOLOR SHOULD ONLY TOUCH VIRGIN HAIR. Zone 1 Formula: 5NN (5.0) Chromatics Ultra Rich REFRESHING WITH SHADES EQ WILL SET YOU APART! + 20 vol. Chromatics Oil in Cream Developer consider percentage of gray, hair texture, condition, and hair 1. Natural Level: 4 Medium Brown / 50–75% gray density Redken uses the term “Zones” to refer to specific areas of the hair Zone 2 Formula: 5NN (5.0) Chromatics Ultra Rich 2. Target Color: Level 6 Dark Blonde with cool tones + 30 vol. Chromatics Oil in Cream Developer 2. Determine the target color (final level and tone) desired by your strand. The hair is divided into 3 Zones. Each Zone will accept color client 3. Undertone at Level 6: red/orange 1. Apply selected formula with a higher volume of Chromatics will help you achieve even color results. Oil in Cream Developer to Zone 2 (the mid shaft). 3. Determine the undertone found at the target level (see Level 4. Formula: Mix 1½ oz. 6NN (6.0) Chromatics Ultra Rich and ½ oz. 6Ab System Chart) (6.1) Chromatics Ultra Rich + 2 oz. 20 vol. Chromatics Oil in Cream 2. Immediately apply to Zone 1 (the scalp area) a new mixture Zone 1 Developer Zone 1: Redken Permanent Color of the same Zone 2 formula with a lower volume of Chromatics 4. Select the Chromatics Ultra Rich shade and volume of Zone 1 is approximately the first 1" of the hair, Oil in Cream Developer. Chromatics Oil in Cream Developer needed to achieve the also referred to as the scalp area or regrowth Zone 2 3. Start the processing time after the Zone 1 application is complete. target color Zone 2: Shades EQ NOTE: Only use Chromatics Oil in Cream Developer with Zone 2 is the mid-shaft area of the hair strand, 4. Process at room temperature for 35 minutes. which begins where Zone 1 ends Chromatics Ultra Rich Haircolor. 5. Rinse and shampoo with Hair Cleansing Cream. Zone 3 Zone 3: Shades EQ Condition with Color Extend Magnetics. Select a shade to enhance, balance or counteract undertones. Zone 3 is either overly porous hair (the ends) For standard lift and gray coverage use 20 volume Chromatics or hair that extends past the shoulders—not all RETOUCH APPLICATION Oil in Cream Developer. hair has a Zone 3 1. Apply selected formula to Zone 1 (the regrowth) FORMULATION EXAMPLE FOR LIFTING NATURAL PIGMENT: ON-SCALP REFRESH ZONES 2 AND 3 WITH SHADES EQ 1. Natural Level: 5 Light Brown / 0% gray For all on-scalp applications, start with dry hair and divide into Formulate Shades EQ to match the Zone 1 result. Apply to Zone 2 and 2. Target Color: Level 7 Medium Blonde with natural tones 4 sections. Take ¼" (0.5 cm) partings for even saturation. Can be process at room temperature for up to 20 minutes, while simultaneously applied with bowl and brush or bottle. Process according to Mixing processing Chromatics Ultra Rich. If Zone 3 is present, dilute formula 3. Undertone at Level 7: orange and Processing chart. Rinse, shampoo with Hair Cleansing Cream. with Crystal Clear Shades EQ or reduce timing and strand test often. 4. Formula: 2 oz. 7NN (7.0) Chromatics Ultra Rich + 2 oz. 20 vol. Note: Until you become familiar with your Chromatics formulas, Chromatics Oil in Cream Developer HAIR COLOR APPLICATION BEST PRACTICES you maywant to rinse Zone 1 formula after processing, shampoo the hair 1. Pre-treat the hair with Redken PreArt and Hair Cleansing Cream. with Hair Cleansing Cream and dry the hair to check your color results Follow with Extreme CAT or Redken Chemistry as needed. Dry hair. before applying your Shades EQ formula to Zones 2 and 3.

N 2. Apply color generously to Zone 1 (the scalp area) using ﬁne O N I ¼" diagonal partings. OFF-SCALP O T I

A For weave or highlighting applications, start with dry hair. Process T 3. Use the opposite diagonal to cross-check your application L A to ensure proper application. according to Mixing and Processing chart after wrapping the last foil. U C I

M 4. Use a timer to ensure accurate timing. Rinse and shampoo with Hair Cleansing Cream. Condition with R Do not over or under process. Color Extend Magnetics. O PP L F A

. . 5. Always refresh with Shades EQ. 2 4 Lizzy Jagger for Redken 5th Avenue HDRESOLUTION LOW LIFT ALKALINE COLOR • Low lift alkaline color • Up to 1 level of lift with exceptional saturation and reflectivity • Enhanced condition and shine • Covers up to 70% gray • Fast, easy mixing in a 1:1 ratio of color to HD Developing Lotion

1. Low lift alkaline dyes combine with HD Developing Lotion to penetrate the fiber, lifting up to one level (1:1 ratio)

2. Saturated tones are deposited for high clarity color with brilliance and vibrant reflects.

3. A blend of conditioning polymers smoothes the surface for enhanced shine and condition, sealing high-resolution results.

HIGH VISIBILITY SHADES Formulated with direct dyes for the most vibrant, visible reds on even the darkest bases. Combine any of our high visibility shades (7.44, 6.46, 5.56) with our HD Developing Lotion in 6 and 15 volume for maximum intensity. DEVELOPER HD Developing Lotion is the dedicated developer for HDResolution and is available in 6 volume and 15 volume.

HAIRCOLOR: HDRESOLUTION | 28 MIXING & PROCESSING Lizzy Jagger for Redken 5th Avenue MIXING RATIO LEVELS HD DEVELOPING LOTION MINUTES (COLOR : DEVELOPER) OF LIFT

6 volume (1.8%) Deposit HD Developing Lotion

Mix 1:1 20 minutes

15 volume (4.5%) Up to 1 level HD Developing Lotion HDRESOLUTION HDRESOLUTION

HDResolution is mixed in a 1:1 ratio of Demi-color to 6 or 15 volume HD Developing Lotion. Always mix in equal parts and use immediately.

29 | HAIRCOLOR: HDRESOLUTION | 30 LOW LIFT ALKALINE COLOR

TONE MATTES & BLUES VIOLET NATURALS MOCHAS GOLDS COPPERS RED

MOCHA GOLD GOLD COPPER COPPER COPPER RED RED BROWN COPPER MATTE NATURAL ASH VIOLET NATURAL NATURAL MOCHA MOCHA GOLD RED ASH ASH GOLD VIOLET VIOLET GOLD ASH GOLD BEIGE COPPER GOLD BROWN COPPER VIOLET COPPER RED RED LEVEL OF DEPOSIT .71 .01 .13 .2 .22 .0 .03 .81 .8 .83 .31 .3 .34 .43 .45 .44 .62 .6 .64 .56 .46

10 ULTRA PALE BLONDE 10.0 10.03 10.3 I

9 VERY LIGHT BLONDE 9.01 9.0 9.03 9.81 9.3

8 LIGHT BLONDE 8.2 8.0 8.03 8.8 8.3 8.34 8.64

7 MEDIUM BLONDE 7.01 7.13 7.0 7.03 7.81 7.83 7.31 7.3 7.44

6 DARK BLONDE 6.0 6.03 6.81 6.3 6.34 6.45 6.44 6.6 6.46

5 LIGHT BROWN 5.01 5.2 5.0 5.03 5.31 5.3 5.62 5.56

4 MEDIUM BROWN 4.71 4.22 4.0 4.81 4.8 4.62

UNDERSTANDING THE LABEL: 3 DARK BROWN 3.0 Level Secondary 8.83 Tone (Gold) 2 Primary Tone DARKEST BROWN (Mocha) 2.0 Shade contains R5 red dye High Visibility Shades CLEAR

THE COLOR WHEEL FORMULATION GUIDELINES MIXING RATIO (COLOR : DEVELOPER) HD DEVELOPING LOTION LEVELS OF LIFT MINUTES Always consider the tone of the hair that you are starting with. 1. Determine your client’s natural level. Use the color wheel to counteract or enhance tones. To counteract 2. Determine the target level chosen by your client based on 6 volume HD Developing Lotion Deposit Only tones, select a shade with an opposite tonal value. Remember, one level lighter, tone-on-tone, or one level darker: opposites neutralize. To enhance tones, select a shade with a similar ONE LEVEL LIGHTER Mix 1:1 20 Minutes tonal value. When you want to lighten the client’s hair one level, select an 15 volume HD Developing Lotion Up to 1 level HDResolution shade that is one level lighter than their natural level.

YELLOW 0 NATURAL FORMULATION EXAMPLE FOR ONE LEVEL LIGHTER HDResolution is mixed in a 1:1 ratio of low alkaline color to 6 or 15 volume HD Developing Lotion. Always mix in equal parts. Use immediately. 1 BLUE/ASH 1. Natural Level: 6 2 VIOLET/IRIDESCENT 2. Target Color: Level 7, Cool Blonde ORANGE GREEN 3 GOLD 3. Undertone at Level: Orange 4 COPPER 4. Formula: 2 oz. 7.01 HDResolution + 2 oz. 15 vol. HD Developing Lotion USAGE INSTRUCTIONS 5 BROWN TONE-ON-TONE 31 | HAIRCOLOR: HDRESOLUTION DEVELOPER TIME LEVELS OF LIFT RESULT HAIRCOLOR: HDRESOLUTION | 32 6 RED When you want to keep the client’s hair at the same level, but change the RED BLUE tonal value, select an HDResolution shade that is the same level as their 7 MATTE VIRGIN/ 6 vol. 20 minutes Deposit only Deposits tone onto natural base natural level. 8 MOCHA BRIGHTENING FORMULATION EXAMPLE FOR TONE-ON-TONE 9 PEARL VIOLET 1. Natural Level: 7 2. Target Color: Level 7, Copper Blonde 15 vol. 20 minutes Up to 1 level Lightens natural base up to 1 level 3. Formula: 2 oz. 7.44 HDResolution + 2 oz. 6 vol. HD Developing Lotion ONE LEVEL DARKER

When you wanwt to deepen the client’s hair one level, select an COVERAGE 15 vol. 20 minutes Up to 1 level Covers up to 70%. For deeper coverage, mix ½ tube of a HDR TRADITIONAL LEVEL SYSTEM CHART HDResolution shade that is one level darker than their natural level. UP TO 70% natural shade at the same level LEVEL DESCRIPTION UNDERTONE CORRECTIVE TONE FORMULATION EXAMPLE FOR ONE LEVEL DARKER 10 ULTRA PALE BLONDE PALE YELLOW VIOLET 1. Natural Level: 5 2. Target Color: Level 4, Natural Ash RETOUCH 6 vol. 20 minutes Deposit only Deposits tone onto natural base 9 VERY LIGHT BLONDE YELLOW VIOLET ZONE 1 N 3. Formula: 2 oz. 4.01 HDResolution + 2 oz. 6 vol. HD Developing Lotion O 8 LIGHT BLONDE YELLOW/ORANGE BLUE/VIOLET G I T N

A 7 MEDIUM BLONDE ORANGE BLUE S I M S 15 vol. 20 minutes Up to 1 level Lightens natural base up to 1 level R 6 DARK BLONDE RED/ORANGE BLUE/GREEN O GUIDELINES FOR COVERING GRAY F N FORMULATION EXAMPLE FOR GRAY COVERAGE N O 5 LIGHT BROWN RED GREEN R OC E I

T 1. Natural Level: 6 Dark Blonde/ 50% Gray 4 MEDIUM BROWN RED/VIOLET YELLOW GREEN A RESETTING 15 vol. 5–10 minutes ½–1 level Using Clear: Lightens natural base ½–1 level

2. Target Color: Level 7, Natural Blonde G & P

NI CA L I 3 DARK BROWN VIOLET N Clear + HDR shade: Lightens and neutralizes MU L I

H 3. Undertone at Level 7: Orange X R 2 DARKEST BROWN BLUE/VIOLET I O E C 4. Formula: 2 oz. 7.01 Na HDResolution + 2 oz. HD Developing Lotion . F . T 1 BLACK BLUE 1 3. M 2 Tip: Mix ½ of a Natural shade into formula for deeper coverage Always use HDResolution on Zone 1/virgin hair. Always use Shades EQ on Zones 2 & 3.

Zone 1 VIRGIN HAIRBRIGHTENING COVERAGE GUIDELINES FILL FORMULA RECOMMENDATIONS WITH SHADES EQ SHOW OFF YOUR PROFESSIONAL SKILLS. MODERN VIRGIN APPLICATION EXAMPLE: UP TO 70% GRAY DESIRED WARM RESULT NATURAL RESULT COOL RESULT CREATE pHENOMENAL HAIRCOLOR. Formula 1: HDResolution HD Developing Lotion HDResolution LEVEL Zone 2 2 oz. 5.0 + 2 oz. 15 vol. • Apply selected formula with 15 volume HD Developing Lotion Zone 1 Formula 2: 2 oz. 7.3* HDResolution + 2 oz. 15 vol. HD Developing Lotion to 9 VERY LIGHT 1½ oz. 09AA Papaya 1½ oz. 09G 1 oz. 09G Vanilla Cream • Apply Formula 1 to Zone 1 (the scalp area) • For Zones 2 and 3 see the Refresh Zones 2 and 3 Chart BLONDE ½ oz. 000 Crystal Clear Vanilla Cream ½ oz. 09NB Irish Cream ½ oz. 000 Crystal Clear ½ oz. 000 Crystal Clear APPLY IN ZONES. • Immediately apply Formula 2 to Zones 2 and 3 (the mid-shaft and ends) • Process at room temperature for 20 minutes Extreme ¾ oz. 09AA Papaya 1 oz. 08WG Zone 3 • Begin processing time after the Zone 2 application is complete • Rinse, shampoo, and condition with or MAXIMIZE COLOR RESULTS. Color Extend Magnetics. ¾ oz. 09G Vanilla Cream Golden Apricot • Process at room temperature for 20 minutes ½ oz. 000 Crystal Clear 1 oz. 000 Crystal Clear Note: For deeper, darker coverage, 50% of your chosen formula • Rinse, shampoo, and condition with Extreme or Color Extend Magnetics MINIMIZE STRESS ON HAIR. should be a Natural shade. Example: Chosen shade: 7.13 8 LIGHT 2 oz. 09AA Papaya 2 oz. 09G Vanilla Cream 1 oz. 09G Vanilla Cream *Note: On Zones 2 and 3, choose a warmer shade with 15 vol. Formula: ½ 7.13 + ½ 7.0 BLONDE 1 oz. 09NB Irish Cream HD Developing Lotion WE APPLY COLOR IN ZONES BASED ON pH SCIENCE BECAUSE: 2 oz. 09AA Papaya 2 oz. 09G Vanilla Cream 1 oz. 09G Vanilla Cream 1 oz. 09NB Irish Cream Each Zone accepts We care for the The combination of integrity of even the alkaline and acidic color FILL GUIDELINES 7 MEDIUM 1½ oz. 06AA Bonfire based on the most sensitized parts maximizes color results RE-TOUCH • Always fill approximately ½–1 level lighter than target haircolor BLONDE ½ oz. 09AA Papaya 1 oz. 07NB Chestnut • Apply selected formula to Zone 1 • Fills can be warm, soft or neutral depending on desired result condition of the hair of the hair and minimizes stress 1 oz. 08C Cayenne ½ oz. 09AA Papaya 1 oz. 09NB Irish Cream • For Zones 2 and 3, choose the appropriate Shades EQ Gloss shade on hair • Fill only 2 levels at a time. Apply Extreme CAT for 5 minutes, rinse and 1 oz. 08WG and apply dry hair between each fill step Golden Apricot ALKALINE C Note: For fading more than 2 levels, see the Refresh Zones 2 and 3 Chart E 1: OL • When in doubt use a Shades EQ WG family N OR 6 DARK 1½ oz. 06AA Bonfire ZO • Process at room temperature for 20 minutes L BLONDE ½ oz. 09AA Papaya 1 oz. 07NB Chestnut IONA UP T • Rinse, shampoo, and condition with Extreme or Color Extend Magnetics NS O 1 1 oz. 07C Curry 1 oz. 08C Cayenne 1 oz. 07NB Chestnut ME LEV I H-BONDER E REFRESH FOR ZONES 2 AND 3 1 oz. 06AA Bonfire 1 oz. 06WG Mango 1 oz. 06G St. Tropez D p I- L: LT 3: ACID H U & IC IG 2 C H MINIMAL FADING MODERATE FADING MAXIMUM FADING 5 LIGHTEST 1 oz. 06AA Bonfire 2 oz. 06G St. Tropez 1 oz. 06G Caramel M S O : E L R HDRESOLUTION GLAZE OR CORRECT S O E (UP TO 1 LEVEL) (UP TO 2 LEVELS) (3 LEVELS OR MORE) BROWN L N 1 oz. 06NB Brandy O R F E L • Apply selected formula to Zone 1, taking ½ inch partings V Z E Shades EQ Gloss Shades EQ Gloss E C • Follow fill guidelines L 1 oz. 07C Curry 1 oz. 09AA Papaya 1 oz. 06WG Mango CHROMATICS T Zones 2 and 3 using Shades EQ Gloss Cream I • Apply and fully saturate or ,

3 Shades EQ Shades EQ V • Process accordingly

1 oz. 05C Chili 1 oz. 03G Cinnamon 1 oz. 06N

O T

T taking ¼ inch partings Processing Solution Processing Solution • Rinse. Shampoo

Y Moroccan Sand ULTRA RICH P

ALKALINE U • Process as directed (refer to Mixing and Processing chart) 20 minutes 20 minutes and condition • Dry hair OIL COLOR 4 LIGHT 1½ oz. 06AA Bonﬁre 2 oz. 05G Caramel 1 oz. 05G Caramel SHADES EQ • Rinse, shampoo, and condition with Extreme or Color Extend Magnetics Shades EQ Cream Shades EQ Cream • Apply the appropriate S 10 vol. Pro-Oxide 10 vol. Pro-Oxide BROWN ½ oz. 03A Terra Cotta ½ oz. 04NB Maple N Shades EQ Gloss/

O ½ oz. 06NB Brandy I Cream Developer Cream Developer Shades EQ Cream Refresh

T p H-BONDER 20 minutes 20 minutes A 3 MEDIUM 1½ oz. 03A Terra Cotta 2 oz. 04WG Sun Tea 1 oz. 04WG Sun Tea

C U C I P T TI BROWN O 3 LE ROMA Shades EQ Gloss ½ oz. 06AA Bonﬁre 1 oz. 04NB Maple VELS: MONOCH Shades EQ PP L Z ON OR CHROMATICS E 1: COL Processing Solution . A ALKALINE ALKALINE

4 20 minutes Lightest Blonde, Dark Brown and Black are not applicable. OIL COLOR ONE OF A KIND COLOR OFTEN IMITATED. NEVER DUPLICATED.

USED BY MORE THAN IO MILLION COLOURISTS WORLDWIDE | 34 SHADES EQ DEMI- PERMANENT COLOR THE TECHNIQUE PERFECTOR EVERY COLOR. EVERY CLIENT. EVERY TECHNIQUE. • No-ammonia formula, acidic pH • Up to 100% more shine than before coloring* • Mix of direct and oxidative dyes • Refresh all Redken permanent haircolor • Blend 50% gray with a sheer result • The formula is perfect to gloss, refresh, cover grey, tone, correct and color… all with a sheer result.

SUPER RESULTS Advanced technology with up to 100% Guaranteed even color without any lift.

SUPER GLOSSY Unbeatable shine and condition; hair color made for “the gram.”

SUPER FLEXIBLE Create bespoke shades for every client, every color, every technique.

HAIRCOLOR: SHADES EQ | 36 IT’S TIME TO ATTRACT A NEW COLOUR TRIBE EVERY COLOR. EVERY CLIENT. EVERY TECHNIQUE. More than just a toner, this small but mighty pink bottle holds the power to transform the color of every client.

FOR SHADES THAT FOR SHADES THAT FOR SHADES THAT FOR SHADES THAT TONE REFRESH COVER CORRECT

For the girl who wants to be her For the girl worrying about For the girl who wants best blonde. Create personalised For the girl who doesn’t her first grays, achieve up to to shake up her color. tones of pastel, silver, ash or gold. compromise on hair condition. Put FOR SHADES THAT 50% coverage. Transformations are made hair integrity and color results on a FOR SHADES THAT easy with Shades EQ. GLOSS level playing field. COLOR

For the girl who always puts quality For the girl who wants to first. Color that conditions and brighten dull color with delivers luxurious, high impact vibrant fashion shades. shine.

37 | PROFESSIONAL SERVICES PROFESSIONAL SERVICES: SHADES EQ | 38 SERVICE OPPORTUNITIES MIXING & PROCESSING

SHADES EQ GLOSS SHADES EQ CREAM MIXING RATIO LEVELS DEVELOPER MINUTES (COLOR : DEVELOPER) OF LIFT • Enhance, enrich, change, match, tone • Enhance, enrich, change, match, down or intensify natural or color-treated tone down or intensify natural SHADES EQ Shades EQ hair while harmonizing contrast or color-treated hair while Mix 1:1 None 20 GLOSS Processing Solution

GLOSS • Tone pre-lightened or highlighted hair harmonizing contrast • Refresh and renew faded mid-shaft and ends (Zones 2 and 3), while processing permanent color at the regrowth (Zone 1) • Restore color to highlights • Add color immediately following a Redken texture service to restore OTHER SHADES EQ PRODUCTS

REFRESH any color loss that may have occurred Clear shades are unpigmented shades you can use alone to add incredible shine or with any other • Fill over-lightened hair • Correct uneven, brassy or overly shade to dilute color intensity (refer to the "Dilution Solution" chart). • Correct uneven, brassy or overly vibrant tones vibrant tones • Harmonize tone from scalp to ends Shades EQ Processing Solution and Shades EQ Gloss to Gel Cream Developer are the unique developers for Shades EQ Gloss. Pro-oxide Cream Developer is the appropriate developer for CORRECT Shades EQ Cream. • N/A • Add dimension with lowlights • Color block and add contour with precise placement DEFINE

• Blend gray up to 50% without lifting the • Blend gray up to 50% with richer hair’s natural pigment color and without lifting the hair’s natural pigment COVER GRAY

• Deposit shine only • Dilute color intensity • Dilute level density CLEAR

• N/A BRIGHTEN

*N and G are superior gray coverage families

DILUTION SOLUTION Shades EQ shades can be diluted with a clear shade to lessen intensity or lighten the tone of any Shades EQ formula. • Shades EQ Gloss Crystal Clear mixes with Shades EQ Processing Solution and offers no lift • Shades EQ Cream Clear mixes with 10 volume Pro-oxide Cream Developer and offers no lift Use the following proportions to customize your formula:

FORMULA LEVEL 01–03 04–06 07–09 SHADE CRYSTAL CLEAR DEVELOPER

MAXIMUM DILUTION ½ oz. 1 ½ oz. 2 oz.

MODERATE DILUTION 1 oz. 1 oz. 2 oz.

MINIMAL DILUTION 1 ½ oz. ½ oz. 2 oz.

FULL STRENGTH 2 oz. - 2 oz.

NOTE: For optimum penetration and durability of color results, Redken recommends processing for the standard time of 20 minutes. To achieve lighter results, use diluted formulas, not reduced processing time.

39 | HAIRCOLOR: SHADES EQ HAIRCOLOR: SHADES EQ | 40 EQUALIZING CONDITIONING SHADES EQ COLOR GLOSS TONE Silver/Blue Green/Yellow Blue Blue/Violet Blue/Violet Blue/Violet Red/Violet Gold/Violet Gold/Mauve Yellow Yellow/Yellow Yellow/Orange Orange Orange/Red Red/Orange Red Orange/Orange Copper/Red Red Red/Violet Violet/Rose Violet Violet Violet NEUTRAL AUBURN/ GREEN GOLD GOLD GOLD WARM COPPER RED COPPER COPPER RED VIOLET VIOLET TITANIUM BLUE VIOLET BLUE PEARL NATURAL BROWN GOLD COPPER AUBURN RED VIOLET LEVEL OF NATURAL IRIDESCENT BEIGE GOLD GOLD BROWN BROWN COPPER RED VIOLET ROSE VIOLET DEPOSIT BLONDE ACCENT BLACK TO GRAY BACKGROUND COLOR NO BACKGROUND COLOR 07, 08, 09 10 and 010 ULTRA PALE shades have BLONDE the least 010N 010VV amount of Delicate Lavender Ice Natural pigment 9 to provide the lightest VERY LIGHT levels of BLONDE 09T 09B 09P 09N 09NB 09GB 09AA 09VRo 09V deposit. Chrome Sterling Opal Glow Café au Lait Irish Crème Butter Cream Papaya Rosé Platinum Ice

LIGHT SHADESLIGHT BLONDE 08T 08VB 08N 08GG 08WG 08C 08VRo Silver Violet Frost Mojave Gold Dip Golden Cayenne Rose Quartz Apricot

7 MEDIUM BLONDE 07T 07VB 07P 07N 07NB 07G 07C 07CB Steel Violet Star Mother of Mirage Chestnut Saffron Curry Spicestone Pearl 04, 05 6 and 06 DARK shades are BLONDE described as 06T 06VB 06N 06NB 06GB 06G 06GG 06WG 06AA 06CB 06RB 06R 06VRo medium in Iron Violet Lagoon Moroccan Brandy Toffee St. Tropez Midas Touch Mango Bonfire Amber Glaze Cherry Cola Rocket Fire Mauve Rose Sand their level 5 of deposit. LIGHT BROWN 05N 05C 05CB 05CC 05V Walnut Chili Brownstone Electric Shock Cosmic Violet MEDIUM SHADES 4 MEDIUM BROWN 04NB 04WG Maple Sun Tea

01 and 03 3 shades DARK contain the BROWN greatest 03N 03NB 03R 03V amount of Espresso Mocha Java Roxy Red Orchid pigment 2 and deepest DARKEST deposit. BROWN DARK SHADES DARK

BLACK 01B Onyx

Pastels have different end results depending on hair’s starting level. For optimal results, use on the 000 following levels or above: Crystal Clear Pastel Pastel Pastel Peach Pastel Pink Silver Green & Pink: Silver Green Aqua Blue Level 9+ Peach: Level 8+ Aqua Blue: Level 7+ KICKERS/CLEAR Clear adds more shine and can be used alone or to dilute the intensity of any shade. PASTELS/

4 NEW VIBRANT DIRECT DYE SHADES

41 | HAIRCOLOR: SHADES EQ GLOSS HAIRCOLOR: SHADES EQ GLOSS | 42 BEFORE AFTER Using color camo. 5 min only. COLOR CAMO NO FUSS, 5 MINUTE GRAY BLENDING

• GRAY IS CAMOUFLAGED AND NATURALLY BLENDED • DISCRETE BACKWASH APPLICATION • LOW MAINTENANCE NATURAL LOOKING RESULTS • GRADUALLY FADES WITH NO UNNATURAL TONES • AMMONIA FREE FORMULA WITH PROTEIN AND QUINOA OIL FOR STRENGTH AND SHINE

LIGHT NAT LIGHT ASH MED NAT MED ASH DARK ASH

43 | HAIRCOLOR: COLOR CAMO HAIRCOLOR: COLOR CAMO | 44 MIXING & PROCESSING 1. Mix Color Camo with 10 volume Pro-oxide Cream Developer in a 1:1 ratio in an applicator bottle. Once mixed, product must be applied immediately to hair. COLOR CAMO 2. Start in the area where hair is the grayest—for most men it’s the temple area, top or hairline. A NO FUSS, 5 MINUTE GRAY BLENDING SERVICE Do not overlap with hair that has been previously colored. 3. For an all-over application, an applicator bottle is recommended for speed. For a targeted application, a comb is recommended. Apply to dry or towel-dried hair at the shampoo bowl. Featuring advanced technology, Color Camo camouflages gray hair in 5 minutes. Take ¼" or ½" partings and quickly apply the color—2 to 3 minutes is all you need! Avoid the skin Processing for 10 minutes or using darker shades will deliver deeper, darker coverage. as you work. With five shades, cool tonality, easier application, low maintenance results,Color Camo has 4. Processing time begins immediately upon finishing the application or after the first 3 minutes everything you need to take your men’s color business to the next level! from beginning the application. Process for 5 minutes; for the dark range shades, process for 10 minutes. Color Camo processes at room temperature. SHADE COLLECTION 5. Shampoo, condition and style with the appropriate Redken Brews products. Color Camo shades are formulated with customized dyes for natural results. BEFORE COLOR CAMO AFTER COLOR CAMO RETOUCH APPLICATION NATURAL LEVEL (50% GRAY) ASH TONE (GRAY + BLUE/VIOLET) NATURAL TONE (GRAY + GREEN/GOLD) 1. Repeat steps 1–5, applying to the re-growth area. 5 mins development time 5 mins development time NOTE: After repeated services, any haircolor will get darker when applied to previously colored hair. Color Camo is formulated to remain natural-looking between services, if used as directed. If darker ends result from repeated applications, you may only want to pull through the ends as

LIGHT needed for the last minute. light (levels 7 and higher) light ash light natural 2. Rinse, shampoo and condition with the appropriate Redken Brews products.

DEVELOPER

MEDIUM medium (levels 4–6) medium ash medium natural Pro-oxide Cream Developer has a super smooth consistency for easy mixing and application, and provides predictable performance for all types of 10 mins development time applications—use ONLY the 10 volume with Color Camo.

DARK COLOR CAMO FACTS AND FEATURES: dark (levels 1–3) dark ash • 5 minute processing time for gray blending* • 10 minute processing time with dark shades** SHADE SELECTION • Ammonia-free, permanent dye technology with demi-permanent results • Gel-like viscosity adheres to coarse gray hair without dripping • Determine your client’s natural level range: light (levels 7 and higher), medium (levels 4–6) or dark (levels 1–3). • Darker color of formula increases visibility to ease application • Select a shade in the same range as his natural color. • Fragrance is discrete for more pleasant application • Pick the tone you want to see: Ash = smoky; Natural = cool gold. • Use with Redken’s 10 volume Pro-oxide Cream Developer to provide easier and more efficient inventory management NOTE: Color Camo does not cover gray hair completely. It is formulated to “camouflage” gray hair and blend it in with natural pigmented hair. For best results, Redken recommends Color Camo for men • Quinoa oil and protein enriched formula helps strengthen hair and add healthy shine who have 50% gray or less. • Gray is camouflaged, naturally blended and gradually fades without unnatural gold or red tones

*Light and Medium shades process for 10 minutes only if you want a deeper, darker result or when using the dark shades **Dark shades process in 10 minutes only due to concentration of dyes ***Always use Color Camo with 10 volume Pro-oxide Cream Developer

45 | HAIRCOLOR: COLOR CAMO HAIRCOLOR: COLOR CAMO | 46 Chloe Nørgaard for Redken 5th Avenue CITY BEATS VIVIDS AND PASTELS. pHENOMENAL CONDITION.

INSPIRATION Feel the beat of NYC with 10 shades inspired by the city streets FASHION Model, social media influencer and color chameleonChloe Nørgaard and famed NYC street artist Eric Haze INNOVATION Acidic formula for healthy-looking, conditioned results WHISPER TALK SHOUT

Wearable hues Fun & expressive shades Bold color that stops traffic

THE COLLECTION: SEMI-PERMANENT HAIRCOLOR • 9 vibrant stay-true hues, plus Clear. No mess, no bleed • Acidic formula conditions and seals the cuticle • Shades that transition seamlessly, whether bold or pastel • No developer required • Intermixable direct dyes

HAIRCOLOR: CITY BEATS | 48 CITY BEATS APPLICATION & PROCESSING • Apply City Beats directly to pre-lightened, clean, towel-dried hair. The lighter your starting level, the brighter your end result will be • Apply with brush and bowl. Avoid direct application to the scalp as staining may occur CITY BEATS • For best results apply to hair that is 80–100% dry • Can be applied to both natural and previously colored hair VIBRANT CONDITIONING COLOR CREAM • Process at room temperature for 20 minutes. Do not use heat. For more vibrancy, increase processing time to 30 minutes TIMES BIG APPLE SQUARE TEAL RED PRO TIP: As with any “top coat” color, if the canvas is uneven, the end result will be uneven. Always make sure to even out the starting color with Shades EQ Gloss before applying City Beats. Do not use on over-compound henna or progressive color.

EAST VILLAGE YELLOW VIOLET CAB

MIDTOWN BROADWAY MAGENTA BLUE

CITY BALLET PINK CHELSEA CORAL

CLEAR

49 | HAIRCOLOR: CITY BEATS HAIRCOLOR: CITY BEATS | 50 Soo Joo Park for Redken 5th Avenue pH-BONDER PROTECT BONDS. BALANCE pH. PRESERVE FIBER INTEGRITY. pH-Bonder is a complete solution that works from the inside out to promote bond integrity during a professional haircolor or lightening service. THE pH-BONDER SYSTEM • Helps reduce breakage for increased strength • Improves elasticity • Provides touchable smoothness • Adds visible shine THE pH-BONDER DIFFERENCE • No compromise on processing time • No need to bump up the developer • No change in mix consistency • Includes an easy to use dosing syringe for mess-free, precise measurement

• SUITABLE FOR ALL HAIR TYPES • FREE OF SILICONE 2-STEP BACKBAR SYSTEM • #1: Bond Protecting Additive helps protect bonds during technical services to keep fibers strong from within • #2: Fiber Restorative Pre-Wash Concentrate helps restore the hair fiber and smoothes hair’s cuticle for improved strength, shine and softness during/after technical services RETAIL • Post-Service Perfector helps maintain hair’s natural pH. Recommended for use once a week (before shampoo) alongside the client’s current Redken haircare regimen

PROFESSIONAL SERVICES: pH-BONDER | 52 APPLICATION #1 BOND PROTECTING ADDITIVE MIXING TABLE #1 BOND PROTECTING ADDITIVE #2 FIBER RESTORATIVE PRE-WASH CONCENTRATE POWDER LIGHTENER HI LIFT COLOR PERMANENT AND DEMI-PERMANENT COLOR DIRECTIONS: DIRECTIONS: 1. Wearing suitable gloves, mix your lightener or 1. After using pH-Bonder #1 Bond Protecting Additive, color as usual. Important: Always mix developer rinse highlights or color from hair. Do not shampoo. and lightener/color before adding pH-Bonder 2. Towel blot hair well to remove excess moisture. #1 Bond Protecting Additive. 3. Depending on hair length and density, apply 2. Using the syringe, add pH-Bonder 15–30 g of pH-Bonder #2 Fiber Restorative 15–30g 15–90ml 4ml 30g 60ml 2ml 60g 60ml 4ml #1 Bond Protecting Additive to your formula. Pre-Wash Concentrate into hair from roots to 30–60g 30–120ml 8ml › For lightener, add 4 ml of pH-Bonder #1 Bond ends. Gently comb through once. Leave on for Protecting Additive for every 15–30 g (1/2–1 oz.) 10 minutes at room temperature. of powder or 8 ml of pH-Bonder #1 Bond 4. Rinse thoroughly from hair. Follow with shampoo Protecting Additive for every 30–60 g (1–2 oz.) and conditioner as usual. FOIL HIGHLIGHTS of powder used in mixture Read the instructions for use carefully. In case Follow directions as usual paying careful attention to the scoop size of your lightener and the › For color, add 4 ml of pH-Bonder #1 Bond of contact with eyes, rinse them immediately. accuracy of your measurements. Protecting Additive for every 60 g (2 oz.) of BALAYAGE colorant used in mixture. Apply lightener or Use 4ml of pH-Bonder #1 Bond Protecting Additive per 15-30g of lightener. color as usual CREAM BLEACH 3. Rinse lightner or color from hair—do not shampoo. Use 8ml of pH-Bonder #1 Bond Protecting Additive for every 1.5–2 oz. (45–60 g) of cream 4. Dry thoroughly with a towel. bleach used. Use 4ml of pH-Bonder #1 Bond Protecting Additive for any quantity of cream Rinse syringe thoroughly after bleach under 1.5 oz. (45 g). every use. Always store the bottle COLOR AND GLOSS in the upright position. Use 4ml (at most) of pH-Bonder #1 Bond Protecting Additive per 2 oz. (60 g) to your base 5. Follow with pH-Bonder or gloss color. #2 Fiber Restorative Pre-Wash Concentrate. UNIQUE DOSING SYRINGE

1 2 4

STEP 1: Remove cap from the #1 Bond Protecting Additive. STEP 2: Snap the orifice securely into the bottle neck with the ridged end facing into the bottle. POST-SERVICE PERFECTOR STEP 3: Push air out of syringe. Firmly push syringe into bottle opening. DIRECTIONS: STEP 4: Turn the bottle upside down and pull syringe to the correct dose. Apply pH-Bonder Post-Service Perfector once a week. Before shampoo, apply on wet, Dispense liquid slowly into lightener/color mixture. Rinse syringe thoroughly towel-dried hair. Massage into hair from roots to ends. Leave on for at least 10 minutes. STEP 5: after every use. Always store in the upright position. Rinse. Follow with shampoo and conditioner. Read the instructions for use carefully. In case of contact with eyes, rinse them immediately.

53 | PROFESSIONAL SERVICES: pH-BONDER PROFESSIONAL SERVICES: pH-BONDER | 54 LIGHTENERS BLONDE IDOL Redken is your Blonde Authority with a versatile collection of high-performance lighteners for amazing AT A GLANCE results every time. Whether you want to balayage just a few strands or take a client from brunette to blonde, modern lightening requires more than good technical skills—the right product is what makes the difference. Redken has the right lightener for every need! LIGHTENER BRANDS: • NEW Flash Lift Bonder Inside All-in-one Bonder in Lightening Powder • Flashlift Express Blonde FLASH LIFT BONDER INSIDE FLASH LIFT FREE HAND • Flash Lift Maximum Power Lightening Powder All-in-one Bonder In Lightener Powder Maximum Power Lightening Powder Creamy Lightener for Open Air Techniques • Up to 8 levels of lift. No additive needed. • On and off scalp • Off scalp • Free Hand Creamy Lightener for Open Air Techniques • Mixes in a variable ratio of 1:1 to 1:2 • Up to 8 levels of lift • Up to 6 levels of lift • Blonde Glam Cream Lightener for optimal consistency for a variety • Up to 50 minutes • Up to 50 minutes determined of applications. • Blonde Idol Blue Oil Lightening System by the desired result

• Blonde Idol High Lift Creams POWDER • Blonde Idol Base Breakers

FLASHLIFT EXPRESS BLONDE BLONDE GLAM HIGH LIFT CONDITIONING CREAM Heat Activated Lightening Cream Conditioning Cream Lightener Conditioning Cream Haircolour • Off scalp • On and off scalp • On and off scalp • Up to 6 levels of lift • Up to 7 levels of lift • Up to 5 levels of lift • Up to 30 minutes • Up to 50 minutes • Up to 45 minutes CREAM

BLUE LIQUD BASE BREAKERS Lightening System Control Contrast Between Natural Colour • On scalp and Highlights • Up to 7 levels of lift • On scalp • Up to 50 minutes • Up to 1 levels of lift • Up to 10 minutes OIL

55 | HAIRCOLOR: LIGHTENERS HAIRCOLOR: LIGHTENERS | 56 FLASH LIFT BONDER INSIDE FLASH LIFT MAXIMUM POWER LIGHTENING POWDER MAXIMUM POWER LIGHTENING POWDER • Up to 8 levels of lift • Redken’s first powder lightener to achieve up to 8 levels of lift • Saves time • Conditioning pro-vitamin B5 for high lift without sacrificing hair quality • Perfect blondes every time • Customizable for every client’s needs—from extreme platinum blonde results or edgy, dramatic highlights • No extra steps • 2-component system mixes with all volumes of Pro-oxide Cream Developer (10, 20, 30 or 40 volume) • No additional mixing • Increased softness & shine MIXING & PROCESSING • Flash Lift has a variable mixing ratio, which ranges from 1:1 to 1:2 MIXING & PROCESSING • In a non-metallic bowl, use the calibrated Flash Lift scoop to measure 1 oz. (15 grams) of lightener with either: • Wear suitable disposable gloves. › 1 oz. of developer for a perfect 1:1 ratio, ideal consistency for open air, freehand techniques, allows for • Mix product in well-ventilated area. strong adherence and maximum lightening power • Put the reccomended amount of Flash Lift Bonder inside Redken Pro-Oxide Cream Developer in › 2 oz. of developer for a 1:2 ratio, ideal consistency for on-scalp techniques, allows ease of spreadability a non-metallic bowl. for full head foils and ombré techniques • Blend untill smooth consistency is achieved. MIXING RATIOS

MIXING RATIOS APPLICATION ON-SCALP OFF-SCALP OFF-SCALP APPLICATIONS FLASH LIFT 1 scoop (15 grams) 1 scoop (15 grams)

ONLY USE WITH THE RECOMMENDED 10-40 volume (maximum) 10-30 volume (maximum) PRO-OXIDE CREAM DEVELOPER 1 oz. 10, 20 or 30 volume 2 oz. 10, 20, 30 or 40 volume REDKEN PRO-OXIDE DEVELOPERS

RECOMMENDED MIXING RATIO 1:1 1:2 Wear suitable disposable gloves. 30g of powder + 30ml of developer 30g of powder + 60ml of developer TIMING Mix in a ventilated area. 1:1.5 ON/OFF-SCALP APPLICATION: 30g of powder + 45ml of developer Process at room temperature until desired lightness is achieved, for up to a maximum of 50 minutes. 1:2 30g of powder + 60ml of developer DO NOT USE HEAT. DO NOT COVER HAIR. When processing is complete, rinse, shampoo and condition (when using 1:2 for off scalp with Extreme or Blonde Idol. application, use only up to 30 volume maximum) DEVELOPER Pro-oxide Cream Developer (available in 10, 20, 30 and 40 volume) has a super smooth consistency for easy mixing and application, and provides TIMING predictable performance for all types of applications. ON/OFF SCALP APPLICATION: Process at room temperature untill desired lightness is achieved, for up to a maximum of 50 minutes. DO NOT HEAT. DO NOT COVER HAIR. When processing is complete, rinse shampoo and condition with Extreme or Blondage. DEVELOPER Pro-oxoide Cream Developer (available in 10, 20, 30 and 40 volume) has a super smooth consistency for easy mixing and application, provides predictable performance for all types of applications.

57 | HAIRCOLOR: LIGHTENERS HAIRCOLOR: LIGHTENERS | 58 FREE HAND BLONDE IDOL CREAMY LIGHTENER FOR OPEN AIR TECHNIQUES YOUR ULTIMATE TOOLKIT FOR LIGHTENING AT EVERY LEVEL • Specifically formulated for open air, Balayage and freehand techniques • Up to 6 levels of lift HIGH LIFT CONDITIONING CREAM BASE BREAKERS • Formulated with ceramides • Conditioning cream haircolour • Ideal solution when the contrast between • Perfect consistency—ideal balance of dry outer shell with moist interior • 12 shades, from icy platinum to balanced beige the natural colour and highlights presents a challenge • Smooth texture and working consistency • Up to 5 levels of lift in 1 step • Lets you "break the base" and bump up the • Stays put after application • Use with 10, 20, 30 or 40 volume natural level slightly • Use for off-scalp Balayage, Ombre and Sombre techniques Pro-oxide Cream Developer • Use Cool to control warmth and Clear when warmth is desired or not a concern MIXING & PROCESSING • Up to 1 level of lift in 10 minutes • Wear suitable disposable gloves • Mix product in a well-ventilated area • Place the recommended amount of lightener and developer in a non-metallic bowl and mix thoroughly until a smooth consistency is achieved MIXING RATIOS MIXING & PROCESSING APPLICATION BALAYAGE OR FREE HAND MIXING RATIO PRO-OXIDE LEVELS FREE HAND 1 part (COLOR : CREAM PROCESSING TIME SPECIAL INSTRUCTIONS OF LIFT DEVELOPER) DEVELOPER PRO-OXIDE CREAM DEVELOPER 1.5 parts *For off scalp only

• For on/off scalp applications, process 20–40 vol. TIMING Mix 1:2 Up to 5 45 minutes at room temperature (maximum) OFF-SCALP APPLICATION: for up to 45 minutes. Process until desired lightness is achieved, for a maximum of up to 50 minutes. DO NOT USE HEAT. Do not use heat When processing is complete, rinse, shampoo and condition with Extreme or Blonde Idol. DEVELOPER HIGH LIFT CONDITIONING CREAM Pro-oxide Cream Developer in 10, 20, 30 or 40 volume has a super smooth consistency for easy mixing and application, and provides predictable performance for all types of applications. 10 minutes • Use 20 vol. Pro-oxide for Mix 1:1 10 vol. 1 level No heat coarse or resistant hair BASE BREAKERS

59 | HAIRCOLOR: LIGHTENERS HAIRCOLOR: BLONDE IDOL | 60 BLONDE GLAM HIGH LIFT CONDITIONING CREAM LIGHTENER CONDITIONING CREAM • Redken’s most luxurious conditioning lightener featuring Lumisilk Technology preserves the lipidic rate IDEAL FOR SHADE DESCRIPTION of natural hair and provides luminous shine and extreme silky condition, with a gentle fragrance NATURAL LEVELS • Soft, rich consistency offers a smooth application with maximum control and can lift hair up to 7 levels BLUE ASH A double dose of blue to provide maximum refinement of • 2-component system; mixes with Blonde Glam Conditioning Cream Developer 4–6 .11 orange undertones (20, 30 and 40 volume)

TITANIUM Provides more cooling than neutralization. Best for deep 3–5 MIXING & PROCESSING .12 orange/gold undertones • Blonde Glam has a variable mixing ratio, which ranges from 1:1 to 1:3 NATURAL • In a non-metallic bowl, use the calibrated Blonde Glam scoop to meaure 1 oz. (20 grams) Produces natural results with little refinement 5–7 of lightener with either: .0 › 1 scoop of developer for a perfect 1:1 ratio , ideal consistency for open air, freehand techniques BEIGE Creates soft, beige results. Best used on pale yellow › 2 scoops of developer for a 1:2 ratio 5–7 .13 undertones › 3 scoops of developer for a 1:3 ratio, ideal consistency for on-scalp techniques NOTE: If the mixture thickens slightly in the bowl, simply re-stir it. There is no need to add more developer. NATURAL ASH Soft blue tones to refine orange/gold undertones 5–7 .01 MIXING RATIOS BLUE Blue tones provide maximum refinement of orange 5–7 APPLICATION ON-SCALP OFF-SCALP FREEHAND .1 undertones BLONDE GLAM 1 scoop (20 grams) 1 scoop (20 grams) 1 scoop (20 grams)

BLONDE GLAM 1–3 oz. 20 or 30 volume 1–3 oz. 20 or 30 volume 1–3 oz. 20, 30 or 40 volume ASH PEARL Additional blue tones to create a cooler pearl look CONDITIONING 5–7 .19 on medium bases CREAM DEVELOPER

MOCHA PEARL Rich, warm mocha tones softened with hints of violet 5–7 TIMING .89 ON-SCALP APPLICATION: ASH PEARL Violet with extra blue tones for pearl results on light brown Process at room temperature until desired lightness is achieved for up to a maximum of 50 minutes. 5–7 .19 to medium blonde bases DO NOT USE HEAT. When processing is complete, rinse, shampoo and condition with Extreme or Blonde Idol. OFF-SCALP APPLICATION: Process at room temperature until desired lightness is achieved PEARL Violet-blue tones neutralize strong gold undertones 7–10 for up to a maximum of 50 minutes. DO NOT USE HEAT. .9 DO NOT COVER HAIR. When processing is complete, rinse, shampoo and condition with Extreme or Blonde Idol. VIOLET Violet tones control yellow and pale yellow undertones 7–10 .2 DEVELOPER Conditioning Cream VIOLET VIOLET A double dose of violet for maximum refinement of gold Blonde Glam 7–10 Developer (available in 20, 30 and 40 volume) contains .22 undertones conditioning palm oil derivative, which combines with the white beeswax in the lightener to form Cire-Gloss for luminous shine on lightened hair.

61 | HAIRCOLOR: LIGHTENERS HAIRCOLOR: LIGHTENERS | 62 Suki Waterhouse BLUE OIL LIGHTENING SYSTEM for Redken 5th Avenue CUSTOMIZABLE BLUE POWDER ACTIVATOR + OIL BOOSTER • Specially formulated for on-scalp lightening • Customizable application with 1 or 2 powder packettes for every blonding service—your choice based on your clients’ needs • Up to 7 levels of lift • Smooth consistency for easy application with a bottle or bowl and brush • Remains moist during processing MIXING & PROCESSING • Wear suitable disposable gloves • Mix product in a well-ventilated area • Place the recommended amount of powder and oil in a non-metallic bowl or applicator bottle and mix thoroughly • Add the specified amount of developer and mix/shake until a smooth consistency is achieved NOTE: The number of Blonde Idol Powder packettes used will determine lifting action of product. Use 1 packette for 5 levels of lift, and 2 packettes for 7 levels of lift. MIXING RATIOS

APPLICATION ON-SCALP OFF-SCALP BLONDE IDOL POWDER 1–2 packettes 1–2 packettes BLONDE IDOL OIL 1 oz. (30 ml) 1 oz. (30 ml) PRO-OXIDE CREAM DEVELOPER 2 oz. (60 ml) of 10 or 20 volume 2 oz. (60 ml) of 10 or 20 volume TIMING ON-SCALP APPLICATION: Process at room temperature until desired lightness is achieved, for up to a maximum of 50 minutes. DO NOT USE HEAT. DO NOT COVER HAIR. When processing is complete, rinse, shampoo and condition with Extreme or Blonde Idol. DEVELOPER Pro-oxide Cream Developer in 10 or 20 volume has a super smooth consistency for easy mixing and application, and provides predictable performance for all types of applications.

63 | HAIRCOLOR: LIGHTENERS HAIRCOLOR: LIGHTENERS | 63 HAIRCOLOR: LIGHTENERS | 64 APPLICATOR Ideal for mixing and applying liquid haircolor. REDKEN SALON GEAR BOTTLE BLONDE IDOL Allows for easy application of Blonde Idol APPLICATOR BRUSHES, BOWLS AND BOTTLES Base Breakers. BOTTLE

TINT BRUSH Designed for precision color placement, the wide head WIDE SILVER can provide an easier distribution of color. COLOR ACCESSORIES

TINT BRUSH Ideal for small Re-Growths & where you need more MINI WHISK Use for easy, uniform mixing of any color formulation. NARROW SHORT accurate placement of color. 2

Great for diffusing lines and creating soft transitions, Great when hand-painting shorter hair or lightening BLUR BRUSH ETCHING WAND especially when using creative coloring techniques. hairlines free hand with ultra-fine babylights.

Beveled edges allow you to easily create and soften Helps maintain the ideal consistency when you need to EDGING BRUSH edgy vertical lines, adding depth, dimension and MINI SPATULA remix your lightener. drama to your looks.

Use with Balayage and hand-painted techniques. Ideal for mixing cream haircolor formulas. BLONDE IDOL Place under strands to be highlighted for a supportive TINT BOWL The perfect companion to our brushes. PADDLE surface that ensures thorough saturation and even lightening results.

CHROMATICS Double bristled to ensure excellent distribution of TECHNIQUE Great supportive surface when performing creative DOUBLE ROW Chromatics Color. BOARD haircolor techniques. TINT BRUSH

MEDIUM Use for quick global applications. Great for refreshing Protect your clothing when you’re working behind DURASILK APRON STRAIGHT BRUSH ends after a retouch. the chair.

Perfect for hand-painted effects. The angle helps NARROW produce a soft diffused result feathering towards DURASILK CAPE Protect client’s clothing during cut and color services. ANGLE BRUSH the scalp without leaving hard lines.

65 | SALON GEAR SALON GEAR | 66