Strategic Plan 2016 - 2021 Table of Contents

Crafton Hills College Foundation Strategic Plan 2016 - 2021 Table of Contents

Executive Summary 3

Introduction 6

Higher Education in California 7

Goals 19

Implementation Plan 27

Enhance Financial Stewardship 29

Conclusion 33

Glossary 34

2 Executive Summary

Crafton Hills College

Crafton Hills College was established Center have contributed to a dramatic in 1972 as one of two colleges in the increase in the number of successful San Bernardino Community College transfer students. Work is currently District. The college currently serves underway to develop streamlined nearly 8,000 students each year many pathways from K-12 to CHC to 4-Year of whom attend part-time while institutions and the workforce. An working. This translates to a full time athletics program is scheduled to equivalent number of approximately being in fall 2016 with golf and will 4,600. Twenty-one percent of students grow to include swimming, water polo, at CHC are the first in their family to and tennis. attend college. The college offers over Two construction bond programs 50 different programs and in 2014- supported by local tax payers have 2015, the college awarded over 900 helped to physically transform the degrees and certificates. campus with 5 new buildings and The college strives to give every student numerous renovation projects. These the opportunity to succeed providing include the Learning Resource Center; research-based support services such the Kinesiology, Health and Aquatics as intensive tutoring and counseling, Center; the Public Safety and Allied mentoring, and accelerated courses. Health building; a new Science The recently expanded Honors building; and the Crafton Center. Program, STEM Programs, and Transfer Foundation Goals

Goal 1: Enhance Student Programs and Services – The CHC Foundation provides financial support to students and helps underwrite college activities that cannot be supported through other means. • Objective 1.1: Increase Student Programs and Services. Examples of support include student employment, emergency text book loans, the Veteran’s Resource Center, and transfer services. • Objective 1.2: Recognize Student Achievement. Examples of support include Tea with the Deans, Grad Breakfast, Scholars Convocation, and Student Awards Dinner. • Objective 1.3: Award Scholarships. In 2015-2016, 124 students received an

3 Foundation Goals continued...

average amount of $836. The target is 150 students to receive an average of $1,000. • Objective 1.4: Support Student Engagement. Examples include Three Peaks Challenges, Transfer Day, Student Conferences and Competition, and STEM Activities. • Objective 1.5: Support Student Outreach. Examples include Arts Day, Senior Day, Sci Fri, and Family Fest. Goal 2: Increase Financial Contributions – The Foundation is committed to increasing major gifts. • Objective 2.1: Identify and Nurture Individuals who Share the College Vision. Identify 25 prospects and actively cultivate support. • Objective 2.2: Cultivate Different Types of Income. Examples include estate planned gifts, endowed scholarships, sponsorships, President’s Circle, and the Annual Appeal. Goal 3: Respond to the Evolving Needs of the College – The Board will address unforeseen requirements based on staff recommendations. • Objective 3.1: Changing Curriculum and Campus Life: Examples include Athletics, the College Village, and a baccalaureate degree. Implementation Plan

• Staff will provide an annual list of the program’s effectiveness. top college needs. • Board members and staff will • Board members and staff will actively advocate with legislators on behalf of seek donations to increase the number the college. and amounts of scholarships. •F inancial stewardship will take place • Board members and staff will cultivate to effectively grow and manage all potential donors. Outreach programs Foundation Funds. Accurate reporting to employees, alumni, and community will be provided. members will expand. Donors will be • Board development will include recognized. recruitment of additional directors, • Fundraising Staff member will professional development, and cultivate major gifts. Board members communication tools. and staff will evaluate the pilot

4 Mission

The mission of the CHC Foundation is to enhance educational excellence. The Foundation achieves its mission by promoting gifts and grants to support and enhance quality education at Crafton Hills College. Funds received are applied to scholarships, campus life improvement programs, support for vocational and academic disciplines and acquisition of facilities and instructional equipment to best serve the needs of students and the community. Vision

The vision of the CHC Foundation is to become a major partner in funding educational excellence. The Foundation is dedicated to supporting the college by developing strategies to help bolster the college when, where, and how the college needs it most. The Foundation intends to do this by, first, increasing opportunities for students; second, increasing financial contributions; and, third, responding to the evolving needs of the College. Core Values

• Student Success • Service to College Community • Fostering Relationships • Accountability in Stewardship • Integrity

5 Introduction

Crafton Hills College provides quality to pursue a college education. For instruction and support services that over 40 years, the Crafton Hills College allow our students, many of whom face Foundation has supported CHC in serious obstacles to completion, to advancing the educational, career, and pursue and achieve their educational personal success of our diverse campus goals. We are extremely proud to be community through engagement and the pathway to social and economic learning. The Foundation is a non- advancement for many who would profit 501(c)(3) organization. otherwise not have the opportunity

6 Higher Education in California

The System

Each year, millions of Californians • The California State University pursue degrees and certificates or (CSU) provides undergraduate enroll in courses to improve their and graduate instruction to knowledge and skills at the state’s approximately 448,000 students higher education institutions. More are at 23 colleges, and primarily connected to the system as employees, awards baccalaureate and contractors, patients, and community master’s degrees. members. California’s system of higher • The California Community education consists of three public Colleges (CCC) are publicly segments: supported local educational • The University of California (UC) agencies that provide open educates approximately 249,000 access educational and vocational undergraduate and graduate programs to approximately 2.1 students at 10 colleges and is the million students. In total, there primary institution authorized to are 113 colleges organized within independently award doctoral 72 local districts. degrees and professional degrees.

7 The Master Plan

In 1960, the State of California adopted Master Plan for Higher Education the Master Plan for Higher Education promised publicly subsidized higher which served as a turning point for education to every Californian willing higher education in California and and able to benefit from college resulted in creating the world’s largest attendance. Enrollment into the three- system of education. Responding tiered system was determined solely to a projected surge of college-aged by academic proficiency. Students students, the Master Plan provided graduating in the top one-eighth the framework for maintaining quality of their high school class would be higher education in an era of increased guaranteed a place at one of the UC demand. The underlying principles of campuses; those in the top onethird the Plan’s creation were: were eligible to enter the CSU system; • To ensure availability of some form and all remaining applicants were of higher education to all California assured acceptance into one of the residents regardless of individual CCC campuses. During this time, post- economic means; and secondary education enrollments • To differentiate functions of were equally divided among two-year California’s three-tiered higher and four-year institutions. education system for the purpose The Plan was updated in 2002 and of maximizing resources and major revisions are scheduled to begin eliminating redundancies. in 2016. When signed into law, California’s Economic Downturns, Crisis and Recovery

When the Master Plan was founded forced the CCC system to eventually it banned tuition fees for community implement a per-unit enrollment fee colleges on the premise that public for increasing capacity to meet the higher education should be funded ever-growing admission demands. in the same manner as public primary During the economic crisis, higher and secondary education, i.e., through education experienced significant tax dollars, making it illegal for CCC cuts to state funding. In 2008, to implement fee-based programs. continued revenue shortfalls, further However, decades of revenue shortfalls budget reductions, and additional coupled with California’s budget crisis eligibility requirements, severely

8 Economic Downturns, Crisis and Recovery continued... restricted admissions into the UC higher education students begin their and CSU systems. In response to academic careers at a community these reductions, UC and CSU almost college. doubled system wide, increasing Recent budgets have significantly by $5,556 (84 percent) at UC and by increased state support for higher $2,700 (97 percent) at CSU during education. The FY2015-2016 Budget is this period These rapid increases— one of the most beneficial to students sometimes implemented twice within in the past 3 decades. The passage a given year—often occurred with of Proposition 30 in November 2012 little advance notice to students and prevented a $750Million reduction in their families. Although tuition and General Fund for the three systems fees have been flat since FY2011-2012, (UC, CSU and CCC), plus the state these higher tuition levels remain a provided an additional $125Million to hardship for many students and their each system to recognize that they did families. not increase tuition and fees in FY2012 UC and CSU system funding shortfalls, 2013. As a result of Proposition 30, resulting in steep fee increases, and CCC funding returned to $4Billion in aggressive cost-cutting, resulting in FY2014-2015 from a low of $3.3Billion reduced course availability, diverted in FY2012-2013. aspiring four-year students to pursue Despite the improved funding, CCC their education at a CCC. Additional continues to have the lowest per CCC enrollment demands resulted student funding of all systems. In from the unexpected economic FY2014-2015, the funding per student downturn and high unemployment was: rate. Many more California residents • K-12 - $8,931 turned to the CCC system seeking new • CCC - $6,557 skills, opportunities and ultimately, • CSU - $13,284 economic independence. Today, • UC - $23,892 two-thirds of California’s first-time

9 Role of CCs and Contributions

As CCC struggles to respond to the CCC remains an integral part of higher growing needs of college-bound education in California: students it remains committed to the • The CCC System has an enrollment legacy of quality education that has of 2.1 million students are part served California residents over the last of the largest system of higher 50 years. Although each CCC campus education in the country. is unique, representing the wide • One-quarter of all community variation between urban and rural college students nationwide are communities, the regional differences enrolled in a CCC. in ethnic diversity and uneven • CCC enrolls the state’s lowest- population growth, each campus is income students. Full-time students expected to meet community needs have an annual median income of by offering the following: $16,223. • Two-year associate degrees offered • Over 50 percent of CCC students in a variety of fields and subjects. are age 25 or older and are already • Transfer courses – which may lead working adults. to an associate degree – to prepare • For every $1 California invests to get students to transfer to bachelor’s students in and through college, degree programs at four-year the state’s economy receives a $3 universities. net return on investment. • Certificate programs – which may • Students receiving a degree or include occupational and technical certificate from a CCC see an 86% courses designed to prepare increase in their wages 3 years after students for careers in graphic arts, earning their degree. nursing, bookkeeping, firefighting, • For every $1 spent on economic and auto mechanics, and computer workforce development programs technology, to name a few. at community colleges, there is a • Remedial (or basic skills) courses $12 increase in California’s business to support those who arrive under income. prepared for college-level work • 80% of firefighters, police officers, or simply need additional math and EMTs are credentialed at a CCC and English skills for their jobs or • 70% of Nurses in CA received their personal lives. education from a CCC

10 Role of CCs and Contributions continued..

• More than half of all Veterans thousand receiving GI benefits attend a CCC • CCC to Out of State – 14.2 thousand

Transfer Students The percentages of transfer students • In 2013-2014, CCC students who started at CCC are: successfully transferred to both • CSU – 52% public and private institutions. • UC – 31% (48% of Science, • CCC to UC – 15.9 thousand Technology, Engineering, and • CCC to CSU – 56.5 thousand Mathematics (STEM) graduates) • CCC to In State private – 11

Impact of the San Bernardino Community College District

• In FY2013-2014, SBCCD served higher future earnings. The return nearly 25,000 students. on investment for students is a 3.5 • Alumni have seen increased benefit/cost ratio for a 14.3% rate of earnings and employers have return. experienced increased profits from • Tax payers can expect a benefit of alumni skills. The impact is added $241 Million in future tax revenue regional income of $528 million and government savings for a cost and 9,443 jobs supported in the of $73 Million. This is a 9.8% return region. on investment. • Students can expect $551 Million in

11 Crafton Hills College History and Overview

Crafton Hills College opened its Grant. Staff salary and benefits have doors on September 11, 1972, as the been provided by the College at first second college in the San Bernardino partially through grant funding, then Community College District, joining totally through general funds. San Bernardino Valley College, and the What sets the campus apart from many 96th California Community College. others is that, in addition to quality It is located in the foothills of the San instruction, many of the professors Bernardino Mountains and overlooks are experts in their field outside the the Yucaipa Valley, sitting on 523 classroom. The small size of the College acres of land donated by Ruben and affords students the opportunity for Lester Finkelstein. It opened in the more one-on-one communication fall of 1972 with an enrollment of with instructors. CHC instructors are approximately 1,000 students. At that noted for being accessible and caring time, the campus was comprised of about the students as individuals. In five buildings that housed the library, a recent student satisfaction survey, laboratories, classrooms, student students were asked what they believe services, and a dining hall, which still are the best things Crafton has to form the heart of campus today. offer; numerous comments referred The CHC Foundation was established to the quality of CHC’s instructors. For in 1973 to receive and administer gifts example, one student stated: “Crafton of real and personal property for the is a great school with great teachers.” benefit of Crafton Hills College. To In 2013, CHC was one of the top ten strengthen the resource development fastest growing colleges in the nation capacity of Crafton Hills College, the for its size. (Community College Week, Office of Resource Development was 12/8/14) established in 2005 by a Title V Co-Op

12 Building and Construction

Funding for the construction of the the hills are carefully contoured to campus was approved by citizens match the surrounding topography. of the San Bernardino Community Over the past five years, new facilities College District in a special election include: in 1967. The citizenry approved two • The Learning Resource Center bond measures that have substantially which houses the library, tutoring expanded and upgraded the campus in center, technology, and professional 2002 and 2008, adding new buildings development and training facilities to accommodate • The Kinesiology, Health, and enrollment growth and to improve Aquatics Center as home to the safety and infrastructure, while college’s Olympic training pool, maintaining a commitment to the dance studio, and fitness center environment and original architecture. • The Crafton Center as the Originally designed by award- “heartbeat” of campus with student winning architect E. Stewart Williams, services, the Crafton Store and the campus features “brutalism“ cafeteria, and administration architecture, which received the first • Canyon Hall with biological sciences award of excellence in 1973 from and chemistry lecture halls and labs the Inland California Chapters of the • The Public Safety and Allied Health American Institute of Architecture. building as home to the Fire New construction has remained faithful Academy, Fire Science, Emergency to the original style, giving the campus Medical Technology, Paramedic, a unified feel. Native vegetation has and Respiratory programs been left intact wherever possible and

13 Demographics

Each year more than 7,500 students and 47% are male. choose to pursue their education at • The ethnic breakdown of CHC Crafton Hills College. A snapshot of students is: these students is as follows: - Hispanic – 45% • In FY2014-2015, the college served - Caucasian – 40% 7,889 individual students. 37% - African American – 7.7% attended full time, while 63% were - Asian – 5.6% part time with an average course - Native American – 1.4% load of 9.3 units. The full time • 41% of students are between the equivalent number of students for ages of 20-24 and 32% were 19 2014-2015 was 4,653. years or younger. The average age • CHC awarded 448 total degrees is 24. with 169 of those being CSU • CHC serves over 250 veterans and Transfer degrees. 318 Certificates their family members. were awarded. • 68% of students intend to transfer • 78% (1,568) of CHC students to a four-year university. In FY2014- received financial aid for a total of 2015, 54 students transferred to the $5,196,082. The average award UCs and 232 to the CSUs. was $3,313. Over $100,000 in • 21% of CHC students are the first in scholarships were awarded to over their family to attend college. 120 students. • 70% are employed; 40% work more • 53% of CHC students are female than 20 hours a week

14 Environmental Scan Data

In 2013, the District commissioned • The median household income in an environmental scan to provide 2012 was $54,853 which was lower detailed information on future than both San Bernardino and student enrollment from local feeder Riverside county medians, $56,703 schools, occupational and industry and $59,109, respectively. trends, socioeconomic data, and the • 22% of adults 25 years or older demographic composition of the in the Crafton Hills service area communities in proximity to and quit attending school without provided with services by Crafton Hills. graduating from high school A snapshot of the community served diploma, and another 27% have a by the college is as follows: high school diploma or GED. • The data forecast an overall 35% • Crafton Hills serves 49% of population increase through 2022. community college students in its • 47% of the population in Crafton’s core service area, which is lower service area was under the age than the Inland Empire community of 30 demonstrating a significant college average core service area opportunity for the College to student density of 71%. continue serving more students • Skills-builder students are now and in future years. With 30 to experienced workers who take 50 year olds constituting another a limited number of community quarter of the population, Crafton college courses to maintain and will continue to be vital in ongoing add to skill-sets required for workforce development for the ongoing employment and career surrounding communities. advancement. CHC served 231 • In 2012, 49% of residents in the of these students whose median Crafton Hills service area identified wage increased from $19,199 to as Hispanic while an additional 10% $24,452 (27%) after taking classes. were African-Americans.

15 Programs

Crafton Hills College offers over 50 their top-choice universities. degrees and certificates to prepare • The campus offers students students for transfer and for the opportunities to join more than 3 workforce. With a strong focus on dozen clubs and organizations. student success and a commitment to • The college’s retention and success innovation, the campus has grown its rates have steadily increased capacity to empower all students to over the past 4 years, with 91% of achieve their goals. Some highlighted students staying in their classes achievements include: and 74% successfully completing • Transfer services have expanded their classes. This makes CHC the through our new Transfer Center. top performing community college The college has a Transfer Guarantee in the Inland Empire. Agreement with 7 UC campuses • The Fire Academy and the and over 20 CSU transfer degrees. Emergency Medical Services- Applicants to the UC System have a Paramedic Program are two of 63% admit rate and 94% have been the finest community college admitted to CSUSB. emergency services programs in • The CHC Honors Institute has the state. CHC is the primary trainer doubled in size and all who for paramedics in San Bernardino completed the requirements of the and Riverside counties. Institute were accepted into one of

16 Future College Directions and Aspirational Goals

In order to plan for the future of the vibrant student life programs that Foundation we need to anticipate what include student government, clubs, that future might look like for CHC. The and campus activities. following is list of college goals upon • In order to increase the college-going which we will focus our efforts. rate in the service area, the college • First and foremost, every student will will expand outreach programs for be given the opportunity to succeed. families and K-12 students especially The college proactively reaches out among first-generation college goers. to students who are at-risk with Clearly defined and easily navigated interventions including tutoring, pathways from K-12 to CHC to 4-Year counseling, peer mentoring, learning colleges will be in place for high communities, accelerated courses, demand, high wage careers. Non- and other high impact, research- credit and adult education programs based practices. Our aspiration is to will serve as bridges within these attain the 90th percentile in retention, pathways. success, and program completion • Enrollment will reach an equivalent of rates among all student groups with 7,000 (FTEs) and have a participation no significant differences based on rate in our service area of 80%. This differences (ethnicity, gender, socio- means 80% of all community college economic status, etc.). students in the Crafton Hills service • Curriculum, programs, and services area will choose to attend Crafton will be enhanced to prepare transfer through to matriculation and not students to succeed at 4-Year leave for any similar institution in the institutions. CHC’s Honors Program area. will continue to expand targeting 20% • The college will have breadth and of all students who enroll. The STEM depth of business and community program will be highly recognized partners who contribute to the in the region and may add pre- campus, hire our students, and advise engineering courses. An athletics on our work. Common goals and program will be established and will projects will be in place to contribute include 3-4 sports over the next five to regional health. years. We will continue to grow our • All new buildings and currently

17 Future Directions Continued...

identified rennocations will be for operational costs. completed and functioning and • The Foundation will achieve full renovations are complete. Over 90% self-sufficiency with a balance of of the campus will be newly built or over $4Million and 25% endowed. renovated, including the Performing Significant returns will be provided for Arts Center and parking structures. scholarships and college programs. Our aspiration is for twenty-five • The college will have at least 1,000 percent of rooms and/or buildings to active alumni who contribute time, be “named” by sponsors, generating talent, and treasure to the campus. income or establishing endowments

18 Goals

Goal 1: Enhance Student Program and Services

The primary funding source for Crafton the dreams of students so that they Hills College is the state of California; can have meaningful and productive however, community colleges receive lives in their communities and chosen the lowest amount of state support of professions. Without the support from the three College systems. Over the past the Foundation, many of the students few decades, the CHC Foundation has who attend Crafton Hills College might provided critical support to Crafton as not have an opportunity to pursue state support has decreased. The CHC a college education due to personal Foundation has been instrumental in financial limitations or their level of providing financial support to students academic achievement. and helping to underwrite items or College staff develops an annual list activities at the College that cannot be of funding priorities based on existing funded through other means. college plans such as the Educational Crafton serves a community where Master Plan, the Student Equity Plan, the poverty and unemployment rates the Student Success Plan, and unit exceed the state average, and where needs identified through the Planning the income is below the national and Program Review Process. Staff will average. The majority of Crafton be responsible for ensuring alignment students attend classes and study of goals, identifying gaps in services while working, caring for dependents, and support, and evaluating the and juggling personal, academic, impact of interventions. and financial challenges. The role of The College has identified the need for the CHC Foundation is to support support of the following: Objective 1.1: Increase Student Programs & Services

Annual Actual YTD As of Program/Service Description Target 2015 Feb 2016 Student Through on-campus employment, students $100,000 $115,000 $130,400 Employment become better-acquainted with faculty, staff and other students, and more deeply engaged in the campus community. On-campus student employment helps students pay for enrollment fees, textbooks, transportation, and other expenses that may have otherwise interfered with their ability to stay in school.

19 Objective 1.1 continued...

Emergency The cost of college textbooks is cited as $10,000 $6,413 $1,544 Textbook one of the top reasons students drop out Loans of college. Prices have been climbing faster than inflation for decades, and the average cost of one textbook is $125. The emergency text book loan program provides funds for students at Crafton who are at risk for dropping out because they cannot afford their textbooks.

Veteran’s Veterans who served in all branches of the $15,000 $11,412 $3,073 Resource US military enroll at Crafton to further their Center education and launch the next chapter of their career. A Veteran’s Resource Center (VRC) will provide services to help these men and women adjust to civilian life while acclimating to the academic rigor and social atmosphere of an active college campus. The VRC will fully integrate all facets of veteran support services, Veterans Administration programs, state services, and student veteran organizations in one location.

First Each year Crafton trains Paramedics, $50,000 $56,592 $12,500 Responders Firefighters, Respiratory Therapists, and Emergency Medical Technicians who keep our citizens healthy, safe and secure as First Responders. The very best training can only be accomplished by providing our students a quality education with the equipment, gear and supplies that meet the industry demands.

COACH Food insecurity is defined as “the state of $15,000 $4,277 $2,345 being without reliable access to a sufficient quantity of affordable, nutritious food.” The Creating Opportunities and Changing Hearts (COACH) Project is dedicated to meeting the nutritional needs of CHC students through a student garden, food bank, and a food voucher program.

20 Objective 1.1 continued...

Transfer Transfer Application Fees: High fees for $10,000 $2,375 $930 Services applications often prohibit students from opportunities and limit their futures. Student field trips to Universities: Campus visits plays a crucial role in determining if the transfer institution students are considering is the right “fit” for them.

Athletics Establishing an athletics program at Crafton $85,000 $6,185 $0 Hills College will attract more students and enhance pride in the college both on campus and within the community.

Special Needs Students sometimes face emergency $5,000 $0 $0 situations requiring immediate financial assistance. Each case is evaluated and support is provided if possible. For example, one fire cadet was confronted with dropping out when he couldn’t afford the required materials and equipment. A donor provided the funds for purchasing his supplies and he graduated from the Fire Academy.

In addition to funds raised to support established to provide financial support or establish programs and services on that will underwrite items or activities campus, each year, the Foundation at the College that cannot be funded takes unrestricted funds and adds through other means. Use of the funds to accounts for departments across should be guided by student needs. campus though infusion funds. Certain Each year, the Foundation distributes departments, divisions, or offices at $25,000 in Infusion Funds. Crafton Hills College may have access Additional donations of equipment to infusion funds. Such funds should be and supplies from external agencies used for program support. Examples of and corporations also benefit a variety program support may include critical of programs, particularly the college’s equipment and supplies; outreach, public safety and allied health programs. recruitment, and/or field trips; and Fire engines and specialized equipment other needs not covered by college have benefitted these programs and or district funds. These funds were would otherwise be unattainable.

21 Objective 1.2: Recognize Student Achievement

Many of our students overcome Foundation supports activities and tremendous challenges to achieve the programs such as Tea with the Deans, education they desire and deserve. Grad Breakfast, Scholars Convocation, Celebrating the successes of students and the Student Awards Dinner with is important to inspire continued focus, $7,500 of unrestricted funds. goal-setting, and hard-work to reach their desired outcomes. Each year, the

Objective 1.3: Award Scholarships

The CHC Foundation stewards all students ($836.49) scholarship donors, however, not all Target: Award 150 scholarships with an scholarships are awarded through the average award amount of $1,000 Foundation. Endowed Scholarship Fund is The average scholarship amount established through a minimum gift of of $836 is usually exhausted after cash or stock totaling $10,000, which registration, fees, and books. Larger can be made over a period of five scholarships will help offset expenses years. Endowment funds are invested such as rent, transportation, food, and prudently to establish are permanent general necessities so that students fund in which the principal is held in can concentrate on their studies. perpetuity and only the investment 2013-2014 $59,400 awarded to 95 income is expended annually (payout). students ($625.26) Target: 10 new or existing scholarships 2014-2015 $75,100 awarded to 105 to endowed level. students ($715.24) 2015-2016 $103,725 awarded to 124

22 Objective 1.4: Support Student Engagement

Engagement can be the difference Three Peaks Challenges, Transfer between a student completing a Day, Career Day, Declare a Major Day, degree and dropping out. Factors like Student Conferences and Competition, student-faculty interaction, active and Supplemental Instruction Training and collaborative learning experiences, Support, STEM Activities. and involvement in extracurricular Student employment and internship activities have all been shown to opportunities are additional make a difference. These events and avenues for increasing engagement, activities help create a sense of social developing career progress, and belonging, and, ultimately, help providing financial stability. Building students feel that there are people relationships with external employers who care about their academic and raising funds for on-campus welfare. Each year, the Foundation employment will greatly benefit infuses the campus with $4,000 to students. Board members willing to fund engagement experiences for serve as mentors for students will be students such as; Roadrunner Rally, identified and supported.

Objective 1.5: Support Student Outreach

The Foundation provides $6,000 These events and activities include; annually to support a college-going Arts Day, Sci Fri, STEM summer camps, culture through outreach to our Senior Day, Family Fest. communities and K-12 partners.

23 Goal 2: Increase Financial Contributions

In order to obtain major gifts from foundations, corporations, community individuals, foundations, and organizations, service groups, and corporations, adequate research of alumni. Based on practical knowledge prospects, cultivation of potential and best practices, Board members donors, and clear expectations around and those closest to the organization giving and getting from recruited including staff and alumni must set a Board members is a priority. A major pace for giving that moves beyond a gifts program is necessary for all of its set amount toward individual capacity constituencies including individuals, (which will be different for everyone).

Objective 2.1: Identify and Nuture Individuals that Share College Vision

Target: 25 prospects will be actively backbone of successful fundraising. cultivated at any given time to maximize A continuous fundraising cycle of support from philanthropists, faculty, identification, cultivation, solicitation retirees, alumni, community members, and stewardship will be developed. and board members. Effective prospect management is the

Objective 2.2: Cultivate Different Types of Donations

Special events and annual and special giving/legacy giving) will yield the appeals have been the pursued greatest return on investment. A avenues to generate philanthropic primary target group for planned revenue for our Foundation. Although giving would be the graduating critical to the success of our Foundation, classes of 1973-1983, members these efforts require significant time of which have fond memories of and effort for staff and leadership and wonderful experiences of the college’s in and of themselves are not sufficient beginning and are of an age to have to reach our financial goals. attained financial success. A secondary A focus on wills and estates (planned target group is existing donors who

24 Objective 2.2: Continued.. are willing to increase their gifts to the identification of Corporate endowed levels. These individuals and Foundation funders through have demonstrated a commitment to the development of relationships, students and can guarantee annual preparation and submittal of proposals, scholarships by establishing accounts and the subsequent stewardship, with a minimum of $10,000. acknowledgement, implementation, We will continue to increase and appropriate reporting of grants. financial contributions through

The programs in need of development include:

Endowed/Major Gifts 2014-2015 2015-2016 Target

Estate Planned Gifts $0 $250,000

Endowed Scholarships $400 $50,000

Sponsorships $0 $85,000

Building Naming $0 $25,000

Grants $196,550 $50,000

Annual Fundraising 2014-2015 2015-2016 Target

President’s Circle $15,250 $25,000

Bricks $15,750 $25,000

Pass-through Scholarships $49,048 $75,000

Special Events $117,600 $125,000

Annual Appeal/ $2,600 $3,000 Give Big Campaign

25 Goal 3: Respond to Evolving Needs of the College

Significant physical changes have unforeseen requirements as they arise already recently occurred at Crafton during this dynamic period. and it is clear other exciting changes Staff will regularly communicate new are envisioned for the period of needs and goals during quarterly this Plan. While the purpose of a board meetings. An annual review and Strategic Plan is to identify future evaluation of goal attainment will take needs, it is important that the Board place with input from staff and board remain flexible and ready to address members Objective 3.1: Identify Requirements for Changing Curriculum and Campus Life

Anticipated four-year degree Foundation. It is important that lines programs, athletic teams and a campus of communication be unobstructed village development in the immediate to insure well defined, timely and vicinity of the college will significantly appropriate provision of support. We affect the campus life and drive want these initiatives to succeed. support requirements to be met by the

26 Implementation Plan

The Crafton Hills College Foundation stewardship to reach a minimum fund aims to become a major partner in balance of $2.5 million. Achieving this funding educational excellence. Over goal will require strong commitment the next five years, the Foundation and active participation on the part of aspires to transform itself by increasing board members and staff. annual contributions and providing Annual Development of Program Support List (Objectives 1.1, 1.2, 3.1)

Each year, college staff will review and items with multi-year funding goals develop a list of top funding priorities (e.g., Athletics). Dialogue with board based on needs and college goals. members and long-term financial Progress reports will be provided for targets. Increase Scholarships (Objectives 1.3)

As part of outreach and donor secure an additional $50,000. development, the number and • Providing quarterly reports to the individual amounts of scholarships will Board on progress. be increased by: • Software will be implemented to • Approaching existing scholarship allow for online submission and donors to inquire about interest in tracking of scholarships. creating an endowed scholarship • Scholarship donors will be and/or increasing the amount recognized through publications, awarded. Target: Reach a minimum recognition wall, and annual events of half the donors by Dec 2016 and such as the recognition mixer.

27 Donor Development (Objectives 2.1, 2.2)

Board members and staff will identify and cultivate potential donors. Engaging in conversations with prospective donors and advocating for the college are expectations for foundation directors and college leaders. Fundraising Staff The Foundation Board has authorized a pilot program by employing a fundraising expert who will be guided by staff and directors. Results will be evaluated on an annual basis to determine continuation of these efforts.

Employee Outreach Events and one-on-one meetings will be held to approach current and past employees to generate donations.

Alumni Outreach Staff will maintain regular contact with alumni through quarterly newsletters, events, selection of Alumni of the Year, and other agreed upon methods.

Annual Gala The annual gala will be used as a fund and friend raiser.

Donor Recognition Donors will be recognized according to their level of donation including bricks, room plaques, recognition wall, legacy society display, etc.

Community Board members and staff will regularly communicate & Legislative Outreach with business representatives, service organizations, and legislators to promote the college. Opportunities for speaking engagements will be sought out and potential collaborative projects will be identified. Appropriate advocacy with legislators is encouraged to increase financial support for the college. The college will host events for industry and community leaders as needed.

28 Enhance Financial Stewardship

As contributions increase the assets of dispersed for their intended purpose the Foundation, honest and prudent and that prudent investment practices management of the allocation of the are followed. This is to be achieved in assets is paramount. Board members several ways: 1) Annual budgeting; are fiduciaries of the Foundation’s 2) Accounting; 3) Financial and assets. They are responsible to see that investment portfolio reporting, and 4) the funds received are allocated and Financial review and auditing. Develop Detailed Annual Budgets

While a major portion of funds held business entities, a budget process by the Foundation are endowed or requires discussion and debate to designated for specific purposes, address limitless needs with limited prudent management of general funds. The CHC Foundation will (undesignated) funds is required to develop and approve a detailed, ensure expenditures on those items balanced budget on an annual basis. agreed to in priority. As with most Maintain Detailed Accounting of Inflows and Outflows

Once agreed upon and approved, a and fund management. Inflow and budget requires detailed performance outflow transactions will be posted monitoring to ensure compliance as they occur and transaction reports and identification of problems in will be made available on a monthly the execution of the Plan. Maintain basis. Budget performance reports detailed accounting of inflows and will be provided on a quarterly basis, outflows to provide timely and at meetings of the Board of Directors. accurate information for reporting

29 Provide Clear Financial and Investments Reports

Progress in the achievement of the a monthly basis by the financial advisor goals outlined in this Plan requires consultants hired by the Foundation. clear financial and investment reports Reports used to monitor progress to determine the fiscal health of the with respect to the goals listed in this Foundation and inform financial, Plan will be available on a monthly business, and investment decisions. basis and presented quarterly at each Investment performance is reported on meeting of the Board of Directors.

Financial Review and Auditing

Any organization dedicated to financial stewardship are being met, the accumulation of funds for the financial review and auditing of the purpose of providing charitable goods accounting practices, policies and and services carries the fiduciary procedures utilized by the Foundation responsibility of ensuring these funds staff will be accomplished by an are appropriately allocated. In order independent auditor on a biannual to satisfy the Board that standards of basis.

30 Board Development and Tools

Board Recruitment. The Foundation help inform Staff for the selection by-laws allow for up to 25 board of workshop topics. A minimum of members; membership as of fall 2015 one workshop on fundraising and is at 14. By fall 2017, an additional 10 donor development will be held board members will be recruited and each year. become official members of the Board. Tool Development. Staff will develop Specific action steps include: and continually update informational • Board members submit potential materials for board member use in member names and staff follow fundraisings. Board members will be up to review the roles and given opportunities to ask questions responsibilities of becoming a and enhance all materials. board member. Those who are Board Member Commitment. Each willing to serve will have their board member will commit to a names placed on the agenda for minimum donation level. Donations the next board meeting. to be credited may be either from • Staff will conduct a one-on- the individual Board member’s one orientation with each new contributions or from contributions board member and identify achieved through fundraising responsibilities that match skill sets. from other individual donors or Board Evaluation and Professional organizations. Development. Board members and Target: 100% of our Directors will staff will participate in professional attend quarterly meetings of the full development activities that increase Foundation Board, attend the annual skills and confidence in fundraising. fundraising Gala and purchase or fill Specifically: a table, contribute a gift card and/or • Through the use of a standard form, basket for the annual fundraising Gala, Board members will complete a attend Crafton Hills College activities self-assessment on an annual basis as often as possible, encourage others to identify strengths and areas of to support Crafton Hills College, tell need. This form will also allow an others about the great things going evaluation of the performance of on at CHC, support the efforts of CHC the Board as a whole. The results will Foundation staff, make a financial

31 Board Development and Tools Continued... contribution to the Foundation of of the Foundation. $1,000.00 a year or more. Board Staffing Plan. A pilot will be members agree to support the Crafton conducted in FY2015-2016 by hiring Hills College Foundation as one of the an individual or firm to identify at least top three non-profit organizations $1,000,000 in legacy donors and close they support. on at least $250,000 with support As a Director of the Crafton Hills College from the Foundation leadership team. Foundation, each board member is Results will be assessed in early 2017 expected to contribute their time, to determine next steps. talent and treasure toward the mission

32 Conclusion

The purpose of this Strategic Plan is objectives and implementation of this to provide insight and focus to what Plan. To ensure this document remains the Foundation intends to accomplish applicable to the activities of the during the period of the Plan. Through Crafton Hills Foundation, the Strategic a series of workshops and on-line Plan shall be reviewed at a regular editorial inputs, the Board of Directors meeting of the Board at least once a has reached consensus as to the goals, year.

33 Glossary

Crafton Hills College Terms, Acronyms, and Colloquialisms

Term Definition

Arts Day Event designed to recruit and inform local high school seniors about CHC’s arts programs

ASG Associated Student Governance BOG Board of Governors—the elected governance body of the entire California Community College system CARE Cooperative Agencies Resources for Education, a program for single parents Career Day Event designed to promote major selection and career exploration. CCC California Community Colleges CHC Crafton Hills College COACH Creating Opportunities and Changing Hearts, a program that meets the nutritional needs of food-insecure CHC students

Course Success Completion of a course with a grade on record of C or above Course Retention Completion of a course with any grade on record except W (withdrawal)

CSU California State University CTA California Teachers Association CTE Career Technology Education

DE Distance Education Declare Event designed to encourage students to declare a major. Students with a Major Day undeclared majors are more likely to drop out of college than those who select a major early in their educational careers DSPS Disabled Student Programs and Services

ELL English Language Learner ESL English as a Second Language EMT Emergency Medical Technician EOPS Extended Opportunities Programs and Services, a program for financially disadvantaged students

FAFSA FAFSA Free Application for Federal Student Aid Family Fest Community outreach event designed to promote CHC educational opportunities and services to elementary school students and their families

34 Continued...

Term Definition

FTEF Full-time equivalent student, a metric used to calculate enrollment GED General Education Development, a system of standardized examinations for a credential equivalent to a high school diploma GI Government-Issue GPA Grade Point Average IT Information Technology K-12 Kindergarten through Twelfth Grade LEED Leadership in Energy and Environmental Design MSJC Mt. San Jacinto College

PAC (Finkelstein) Performing Arts Center RCC Riverside City College Retention(course) Completion of a class with any grade on record Roadrunner Rally A welcome event for new CHD students and their parents, featuring tours, parent orientations, a barbecue, and tables staffed by program representatives SBCCD San Bernardino Community College District

Sci Fri Science Friday. Outreach event designed to promote high school seniors’ interest in STEM careers Senor Day Event designed to expose approximately 700 high school seniors from CHC’s service area to the college’s programs and services

SI Supplemental Instruction SSSP Student Success and Support Program provides core services of orientation, assessment, counseling/advisement/educational planning STEAM Science, Technology, Engineering, Arts, and Mathematics STEM Science, Technology, Engineering, and Mathematics

STEM Summer Multi-week day camp designed to promote elementary and middle-school Camps students’ interest in STEM careers TAG UC Transfer Admission Guarantee

35 Continued...

Term Definition

Three Peaks College-wide event designed to engage and challenge students and Challenge employees. Three Peaks Challenges are linked to the College’s Engage, Learn, Advance framework.

Throughput The completion of a pre-collegiate mathematics or English Class and subsequent enrollment in a college-level math or English course

Title 5 Title 5 is the section of the California Code of Regulations concerning education. It covers K-12, community college, and CSU and UC regulations

Title V Title V , Section 501, Part A of the US Code governs the administration of funding to schools and colleges to promote innovation, support reform, and meet the educational needs of all students

Transfer Day Event designed to support students in transferring to four-year programs. Features representatives from a broad range of colleges and universities.

UC University of California VRC Veterans Resource Center