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Sustainable Tourism Marketing A Service of Leibniz-Informationszentrum econstor Wirtschaft Leibniz Information Centre Make Your Publications Visible. zbw for Economics Cristobal-Fransi, Eduard (Ed.); Daries, Natalia (Ed.); Ferrer-Rosell, Berta (Ed.); Marine-Roig, Estela (Ed.); Martin-Fuentes, Eva (Ed.) Book — Published Version Sustainable tourism marketing Provided in Cooperation with: MDPI – Multidisciplinary Digital Publishing Institute, Basel Suggested Citation: Cristobal-Fransi, Eduard (Ed.); Daries, Natalia (Ed.); Ferrer-Rosell, Berta (Ed.); Marine-Roig, Estela (Ed.); Martin-Fuentes, Eva (Ed.) (2020) : Sustainable tourism marketing, ISBN 978-3-03928-683-6, MDPI, Basel, http://dx.doi.org/10.3390/books978-3-03928-683-6 This Version is available at: http://hdl.handle.net/10419/230557 Standard-Nutzungsbedingungen: Terms of use: Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Documents in EconStor may be saved and copied for your Zwecken und zum Privatgebrauch gespeichert und kopiert werden. personal and scholarly purposes. Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle You are not to copy documents for public or commercial Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich purposes, to exhibit the documents publicly, to make them machen, vertreiben oder anderweitig nutzen. publicly available on the internet, or to distribute or otherwise use the documents in public. Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, If the documents have been made available under an Open gelten abweichend von diesen Nutzungsbedingungen die in der dort Content Licence (especially Creative Commons Licences), you genannten Lizenz gewährten Nutzungsrechte. may exercise further usage rights as specified in the indicated licence. https://creativecommons.org/licenses/by/4.0/ www.econstor.eu Eduard Cristobal-Fransi,Eduard Daries Natalia Ramón, Berta Ferrer-Rosell, Estela Marine-Roig Martin-Fuentes and Eva Marketing Sustainable Tourism Sustainable Tourism Marketing Edited by Eduard Cristobal-Fransi, Natalia Daries Ramón, Berta Ferrer-Rosell, Estela Marine-Roig and Eva Martin-Fuentes Printed Edition of the Special Issue Published in Sustainability www.mdpi.com/journal/sustainability Sustainable Tourism Marketing Sustainable Tourism Marketing Special Issue Editors Eduard Cristobal-Fransi Natalia Daries Berta Ferrer-Rosell Estela Marine-Roig Eva Martin-Fuentes MDPI • Basel • Beijing • Wuhan • Barcelona • Belgrade • Manchester • Tokyo • Cluj • Tianjin Special Issue Editors Eduard Cristobal-Fransi Natalia Daries Berta Ferrer-Rosell Department of Business Department of Business Department of Business Management, Management, Management, University of Lleida University of Lleida University of Lleida Spain Spain Spain Estela Marine-Roig Eva Martin-Fuentes Department of Business Department of Business Management, Management, University of Lleida University of Lleida Spain Spain Editorial Office MDPI St. Alban-Anlage 66 4052 Basel, Switzerland This is a reprint of articles from the Special Issue published online in the open access journal Sustainability (ISSN 2071-1050) (available at: https://www.mdpi.com/journal/sustainability/ special issues/marketing tourism). For citation purposes, cite each article independently as indicated on the article page online and as indicated below: LastName, A.A.; LastName, B.B.; LastName, C.C. Article Title. Journal Name Year, Article Number, Page Range. ISBN 978-3-03928-682-9 (Pbk) ISBN 978-3-03928-683-6 (PDF) c 2020 by the authors. Articles in this book are Open Access and distributed under the Creative Commons Attribution (CC BY) license, which allows users to download, copy and build upon published articles, as long as the author and publisher are properly credited, which ensures maximum dissemination and a wider impact of our publications. The book as a whole is distributed by MDPI under the terms and conditions of the Creative Commons license CC BY-NC-ND. Contents About the Special Issue Editors ..................................... vii Preface to “Sustainable Tourism Marketing” .............................. ix Eduard Cristobal-Fransi, Natalia Daries, Berta Ferrer-Rosell, Estela Marine-Roig and Eva Martin-Fuentes Sustainable Tourism Marketing Reprinted from: Sustainability 2020, 12, 1865, doi:10.3390/su12051865 ................ 1 Qihang Qiu, Tianxiang Zheng, Zheng Xiang and Mu Zhang Visiting Intangible Cultural Heritage Tourism Sites: From Value Cognition to Attitude and Intention Reprinted from: Sustainability 2020, 12, 132, doi:10.3390/su12010132 ................. 5 Anna Krizanova, George L˘az˘aroiu, Lubica Gajanova, Jana Kliestikova, Margareta Nadanyiova and Dominika Moravcikova The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment Reprinted from: Sustainability 2019, 11, 7016, doi:10.3390/su11247016 ................ 25 Nuria Huete-Alcocer, V´ıctorRa ´ulL´opez-Ruizand Adriana Grigorescu Measurement of Satisfaction in Sustainable Tourism: A Cultural Heritage Site in Spain Reprinted from: Sustainability 2019, 11, 6774, doi:10.3390/su11236774 ................ 45 Maria Genoveva Mill´an V´azquez de la Torre, Salud Mill´an Lara and Juan Manuel Arjona-Fuentes Flamenco Tourism from the Viewpoint of Its Protagonists: A Sustainable Vision Using Lean Startup Methodology Reprinted from: Sustainability 2019, 11, 6047, doi:10.3390/su11216047 ................ 61 Heesup Han, Amr Al-Ansi and Hyeon-Cheol Kim Perceived Inconveniences and Muslim Travelers’ Loyalty to Non-Muslim Destinations Reprinted from: Sustainability 2019, 11, 4600, doi:10.3390/su11174600 ................ 79 Tiantian (Tiana) Shi, Biao He and Jun (Justin) Li Exotic or Home? Tourists’ Perception of Guest Houses, Guest Houses Loyalty, and Destination Loyalty in Remote Tourist Destinations Reprinted from: Sustainability 2019, 11, 3835, doi:10.3390/su11143835 ................ 93 M. Bel´enPrados-Pe ˜na,M. Lourdes Guti´errez-Carrilloand Salvador Del Barrio-Garc´ıa The Development of Loyalty to Earthen Defensive Heritage as a Key Factor in Sustainable Preventive Conservation Reprinted from: Sustainability 2019, 11, 3516, doi:10.3390/su11133516 ................109 Jaffar Aman, Jaffar Abbas, Shahid Mahmood, Mohammad Nurunnabi and Shaher Bano The Influence of Islamic Religiosity on the Perceived Socio-Cultural Impact of Sustainable Tourism Development in Pakistan: A Structural Equation Modeling Approach Reprinted from: Sustainability 2019, 11, 3039, doi:10.3390/su11113039 ................129 v Jianjun Liu, Haili Pan and Shiyong Zheng Tourism Development, Environment and Policies: Differences between Domestic and International Tourists Reprinted from: Sustainability 2019, 11, 1390, doi:10.3390/su11051390 ................157 Ting Fan, Bo Pu, Samart Powpaka and Liaogang Hao The Impact of Disaster of a National Airline on the Nation’s Tourism: An Empirical Investigation Reprinted from: Sustainability 2019, 11, 1233, doi:10.3390/su11051233 ................173 vi About the Special Issue Editors Eduard Cristobal-Fransi holds a PhD in economics and a degree in business administration. He is currently the Dean of the Faculty of Law, Economics and Tourism at the University of Lleida (Spain). His research focuses on e-commerce, social economy, and marketing management, mainly in tourism and quality and services companies. His work has been presented at national and international research conferences and has been published in several prestigious journals. Natalia Daries-Ram´on holds a PhD in business administration, an MSc in information and knowledge society, a BA in business administration; a BA in market research and techniques, and a BA in tourism. Currently, she is the Degree Coordinator for Tourism at the University of Lleida, Spain, and Assistant Professor of Hospitality and Gastronomy at the Open University of Catalonia. Her research focuses on the impact of new technologies in tourism. She has published several papers in prestigious journals and presented, at international research conferences, the contribution and impact of new technologies and social networking in tourism. Berta Ferrer-Rosell holds an international PhD in tourism, an MSc in tourism management and planning and a BA in tourism. She is currently a Serra Hunter´ Fellow and an Academic Coordinator of the joint degree Business Management and Tourism at the University of Lleida. Her research interest is in e-marketing, social economy, gastronomy and air transportation. She has published in Tourism Management, the Journal of Destination Marketing & Management and the International Journal of Hospitality Management, among others. She is an Associate Editor of the European Journal of Tourism Research. Estela Marine-Roig is a Senior Lecturer in tourism marketing at the University of Lleida (UdL), Catalonia, an Assistant Professor of Social Media and Smart Tourism (MSc) at the Open University of Catalonia (UOC), a post-doctoral researcher in the research group (UdL) on Tourism and Social Knowledge Economy (TURESCO), and an Associate Editor of the European Journal of Tourism Research. She holds a European PhD in tourism and leisure, an MSc in tourism management and planning, a BA in humanities, and a BA in tourism. The Catalan Government awarded her the 2018 Medal of Tourism for the best knowledge and research project. Her research interests include the analysis of tourist destination images through online sources, especially traveler-generated content. Eva Martin-Fuentes holds
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