Cyril and Methodius Route in the Moravian-Slovak Border Region Jednotný Vizuální Metoděje Cyrila a Styl Sv
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Partnerships and active institutional networks of the Cyril and Methodius Route in the Moravian-Slovak border region Evropská kulturní stezka sv. Cyrila a Metoděje Cyrila a sv. stezka kulturní Evropská Cyrila Metoděje a sv. stezka kulturní Evropská Jednotný vizuální styl / Jednotný vizuální styl / Evropská kulturní stezka sv. Cyrila a Metoděje Cyrila a sv. stezka kulturní Evropská Metoděje Cyrila a sv. stezka kulturní Evropská LOGOMANUÁL LOGOMANUÁL Jednotný vizuální styl Jednotný vizuální styl The project „Partnerships and active institutional Metoděje Cyrila a sv. stezka kulturní Evropská networks of the Cyril and Methodius Route in the Moravian-Slovak border region“ (CMR Jednotný vizuální styl / Partnership) is financed within the framework Jednotný vizuální styl / Jednotný vizuální styl / of the Interreg V-A - Slovakia-Czech Republic programme. Evropská kulturní stezka sv. Cyrila a Metoděje Cyrila a sv. stezka kulturní Evropská Metoděje Cyrila a sv. stezka kulturní Evropská Metoděje Cyrila a sv. stezka kulturní Evropská ■ Photographs on the title page:LOGOMANUÁ L Martin Peterka Jednotný vizuální styl ■ Editorial board: Cyrila Metoděje a sv. stezka kulturní Evropská Metoděje Cyrila a sv. stezka kulturní Evropská partners of the CMR Partnership project Jednotný vizuální styl / Jednotný vizuální styl / Jednotný vizuální styl / ■ Graphic design,LOGOMANUÁ illustrations andLOGOMANUÁL printing:Jednotný vizuální styl / L Jednotný vizuální styl / Z STUDIO, spol. s r. o., www.zstudio.cz Jednotný vizuální styl Jednotný vizuální styl Published in 2019 by the European Cultural Route of Saints Cyril and Methodius, J. A. Bati 5520, Zlín 760 01, Metoděje Cyrila a sv. stezka kulturní Evropská Metoděje Cyrila a sv. stezka kulturní Evropská Metoděje Cyrila a sv. stezka kulturní Evropská Czech Republic,LOGOMANUÁ [email protected],L LOGOMANUÁL 400 Slovak and 200 EnglishJednotný vizuální language styl impressions.Jednotný vizuální styl Evropská kulturní stezka sv. Cyrila Metoděje a sv. stezka kulturní Evropská Metoděje Cyrila a sv. stezka kulturní Evropská www.cyril-methodius.eu LOGOMANUÁLOGOMANUÁL LOGOMANUÁL LJednotný vizuální styl / Jednotný vizuální styl / Jednotný vizuální styl / Jednotný vizuální styl / Jednotný vizuální styl / Jednotný vizuální styl Jednotný vizuální styl Jednotný vizuální styl LOGOMANUÁL LOGOMANUÁL Metoděje Cyrila a sv. stezka kulturní Evropská Metoděje Cyrila a sv. stezka kulturní Evropská Metoděje Cyrila a sv. stezka kulturní Evropská Jednotný vizuální styl Jednotný vizuální styl LOGOMANUÁLOGOMANUÁL LOGOMANUÁL L Jednotný vizuální styl / Jednotný vizuální styl / Jednotný vizuální styl / Jednotný vizuální styl Jednotný vizuální styl Jednotný vizuální styl Stained glass in the windows of the Romanesque Chapter Hall in the underground of the convent of the Velehrad Monastery LOGOMANUÁLOGOMANUÁL LOGOMANUÁL L Jednotný vizuální styl Jednotný vizuální styl Jednotný vizuální styl TABLE OF CONTENTS INTRODUCTION . 4 PARTNERSHIP . .5 PILLARS OF COOPERATION OF THE CYRIL AND METHODIUS ROUTE . 6 Thematic framework and identification of strategic localities. 7 Main themes of the Cyril and Methodius Route . 8 Strategic localities of the Cyril and Methodius Route . 9 Strengthening of the partnership network of the Cyril and Methodius Route . 11 Stakeholder analysis . .12 Questionnaire survey . 13 Strategy and action plans of the Cyril and Methodius Route . 15 Good practice database . 16 Study tours . 17 Strategy of the Cyril and Methodius Route. 20 Marketing Communication - trail of the Cyril and Methodius Route. 23 Action plans of the partners of the Cyril and Methodius Route . 25 Targeted promotion. 35 Folding map of the strategic localities of the Cyril and Methodius Route . 35 Online database of strategic localities . 36 PARTNERSHIP CMR I 3 INTRODUCTION CYRIL AND METHODIUS ROUTE Dear friends, express my thanks to all project partners and their has been aligned with the work of local actors from teams for their active cooperation, even at the cost various parts of the cross-border region. Each part- cultural routes are a very current topic in the field of of making many compromises, for expanding the ner and their region has a different character and European cultural tourism. The international network range of joint activities, for strengthening the bonds a different set of stakeholders (participating parties) of localities and partners focusing on the heritage of friendship in the Central European region and for and thus the task of mapping out good practice, and legacy of the missionaries and early medie- significantly contributing to spreading awareness joint-planned activities and related partial projects is val period is being developed through the interest about our joint efforts. Each and every small stone exceptionally vibrant. This is because they reflect the association of legal entities „European Cyril and that helps pave the way for the Cyril and Methodi- opinions and potential of the stakeholders for devel- Methodius Route“, established by the Zlín Region us Route is of great importance – making it into oping the Route within the given locality and time- and the East-Moravian Tourist Authority in 2013. Over a unique and authentic treasure for the both local frame. Nevertheless, we are firmly convinced that the recent years it has implemented a whole range of residents and visitors from far abroad. here provided information, procedures, strategies partial projects on the local, regional, national and and proposed activities will serve as a clear guide cross-boarder level, focusing on the development of for the Cyril and Methodius Route and will be very marking methodology, communications tools, mar- Ing. Martina Janochová, Director valuable not only to the teams of our project part- keting activities, or cooperation with educational, ners but also to all other current and potential mem- scientific or cultural institutions, destination manage- European Cyril and Methodius Route, interest bers and partners of the association, and not only ment and regional governments. With each project association of legal entities in the mapped out Moravia-Slovakia border region that is implemented, the Route comes one step clos- but also across the entire planned region of the Cyril er to becoming recognised as a Cultural Route of the and Methodius Route. This covers the wide-spanning Council of Europe. And it shall, of course under the region of Central, South-eastern and South-western condition of continued innovative cooperation in at What is contained in this publication and how Europe since especially here, in Slavic countries in least three European states, guarantee the sustaina- should it be used? particular, the Cyril and Methodius mission has left bility and the promising development of the Cyril and footsteps, which their subsequent disciples followed. Methodius Route, thus also the protection of the her- The here presented publication is a short and clear itage of Saints Cyril and Methodius, which has bond- summary of the goals, applied procedures and tar- ed us with the European cultural environment since geted outputs that we have achieved over the course the early medieval period. of two years working in the cross-boarder group and individual regional working groups. The expert An approach fostering partnership is key to the suc- definition of the thematic scope and selection of the cess of every cultural route. Thus I would hereby like corresponding approximately 50 strategic localities 4 I PARTNERSHIP CMR PARTNERSHIP COOPERATION IS ESSENTIAL The interest association of legal entities of the European Cyril and Methodius approve and monitor the fulfilment of the activity implementation schedule, its Route is the coordinator of the activities of the Cyril and Methodius Route intended set goals and the development priorities of the Route. to promote and maintain the unique European heritage, the authentic story of the mission of Saints Cyril and Methodius leading to being awarded and retaining the In the second phase, each partner will form a regional workgroup comprising of certification „Cultural Route of the Council of Europe“. The Route cannot function 5-7 experts (historian, archaeologist, marketing specialist ,church representative, without the cooperation and participation of subjects at international, national, government representative, etc.), who will inject their professional experience regional and local levels. and knowledge of the given interest region into regional development. The regional workgroup has drawn up the development plan for the location of the Six cross-border partners have agreed to enter into a partnership with the objective Route. of establishing a single form with clearly defined activities. This procedure can be expanded and applied to other interest regions of the Cyril and Methodius Route. The established cooperation system results in effective and transparent operation of the Route enlisting a wide group of subjects. The clear definition of priorities In the first phase, a cross-border workgroup has been formed that is represented that tie into the activities, financial resource and the participation of other subjects, by all the participating partners. They have held regular meetings to discuss, are key for the sustainable development of the Route at all its levels. Mendel University in Brno Slovak House of Centrope www.mendelu.cz www.domcentrope.sk CZ Alice Kozumplíková Tatiana Mikušová [email protected] [email protected] Brno Zlín Buchlovice LAG Buchlov Trnava