PR 45/10 7.00am, 13 May 2010

DSG INTERNATIONAL PLC STRONG PERFORMANCE IN ALL MARKETS IN THE SECOND HALF RENEWAL & TRANSFORMATION PLAN WORKING FOR CUSTOMERS

DSG international plc, one of Europe’s leading specialist electrical retailers, is today issuing an update to the market on trading for the 28 and 52 weeks ended 1 May 2010. • Underlying Group sales in the second half were up 8% in sterling and like for like sales were up 6%. • All businesses have performed well in their respective markets, particularly UK Electricals, Nordics, Spain and Italy. • Renewal & Transformation plan remains on track:- • All new format stores delivering consistent gross profit uplifts, especially the Megastores and combination 2-in-1 stores across the Group; • Delivered £50 million of the previously announced £200 million 4 year cost saving programme. • Group Gross margins were down 0.2% in the second half resulting in flat gross margins across the full year. • Underlying Group profit before tax expected to be in line with market expectations of £80-£90 million (including property). • New revolving credit facility of £360million signed with syndicate of banks (see separate announcement).

28 weeks ended 1 May 2010 52 weeks ended 1 May 2010 Underlying Sales Total growth Like for like growth Total growth Like for like growth UK & Ireland Electricals +6% +6% flat (1)% UK Computing (11)% (5)% (13)% (9)% UK & Ireland flat +3% (5)% (3)%

Nordics +33% +16% +29% +13%

Other International flat +4% (1)% flat e-commerce +12% +12% +14% +11%

Total Group +8% +6% +4% +2%

John Browett, Chief Executive, commented: "Customers continue to respond well to our unwavering focus on Value, Choice and Service. We are focused on moving all our businesses forward against a challenging backdrop, delivering a good sales uplift and margin performance.

Whilst we remain cautious about the consumer environment for 2010, we are looking forward to the opportunities offered by this year's World Cup, with a strong line-up of products and compelling offers in place. Throughout the year ahead we will continue to drive change through our Renewal & Transformation Plan, delivering a better shopping trip for customers and stronger business performance for shareholders.”

DSG international will announce preliminary results for the 52 weeks ended 1 May 2010 on 24 June 2010. — Ends —

For further information David Lloyd-Seed, Group Director of Communications, DSGi 01727 205065 Mark Webb, Head of Media Relations, DSGi 01727 205019

Laura Cummings Jayne Rosefield Brunswick 020 7396 7492

Information on DSG international plc is available at http://www.dsgiplc.com

NOTES: 1) Underlying Group sales exclude sales from closed businesses and discontinued operations. Sales for the prior year periods have been re-presented to reflect this exclusion. Closed businesses comprise the operations of PC City in and Markantalo in Finland. Discontinued operations comprise Electro World in Hungary and Poland. 2) Underlying results are defined as excluding the trading results of closed businesses, amortisation of acquired intangibles, net restructuring and business impairment charges and other one-off, non-recurring items, profit on sale of investments, fair value remeasurements of financial instruments and, where applicable, discontinued operations. Such items are described as 'non- underlying’. 3) Like for like sales are calculated based on stores that have been open for a full financial year both at the commencement and end of the financial period, and are calculated using constant exchange rates. Customer support agreement sales are excluded from all UK like for like calculations. Operations that are subject to closure have sales excluded as of the announcement date. Stores subject to a refurbishment are excluded during the period of refurbishment. 4) UK & Ireland Electricals comprises , CurrysDigital and Travel as well as the operations in Ireland. 5) UK Computing comprises PC World, DSGi Business and The TechGuys. Like for like sales are for PC World only. 6) Nordics comprises the ElkjØp group. 7) Other International comprises ( and Electro World), Italy (UniEuro and PC City Italy), Spain (PC City Spain), (Electro World), (Electro World) and (Electro World) 8) e-commerce division comprises Dixons.co.uk and . 9) Certain statements made in this announcement are forward looking. Such statements are based on current expectations and are subject to a number of risks and uncertainties that could cause actual results to differ materially from any expected future events or results referred to in these forward looking statements. Unless otherwise required by applicable laws, regulations or accounting standards, we do not undertake any obligation to update or revise any forward looking statements, whether as a result of new information, future developments or otherwise.

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