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In Chinese Social Media: Origins, Transformations and Implications
The concept of ‘sharing’ in Chinese social media: Origins, transformations and implications Luolin Zhao & Nicholas John Luolin Zhao, Center for Studies of Media Development, Wuhan University, China, [email protected] Nicholas John, Department of Communication and Journalism, The Hebrew University of Jerusalem, Israel [email protected] Corresponding author: Luolin Zhao Pre-print accepted version In this article we present an analysis of the concepts of fenxiang and gongxiang—the Mandarin words for ‘sharing’—in the context of Chinese social media. We do so through an interrogation of the words fenxiang and gongxiang as used by Chinese social media companies. Using the Internet Archive’s Wayback Machine, we created screenshots of 32 Chinese social network sites between 2000-2018 and tracked changes in the usage of fenxiang and gongxiang over time. The Mandarin translations in some ways operate like the English word, ‘sharing’. Fenxiang has the meaning of participating in social media, and gongxiang refers to technological aspects of sharing, while also conveying a sense of harmony. However, the interpersonal relations implied by fenxiang, and the political order implied by gongxiang, are quite different from those conveyed by ‘sharing’. Together, fenxiang and gongxiang construct a convergence of micro-level interpersonal harmony and macro-level social harmony. Thus, the language of sharing becomes the lens through which to observe the subtlety, complexity and idiosyncrasies of the Chinese internet. This article thus offers a new heuristic for understanding Chinese social media, while also pointing to an important facet of the discursive construction of Chinese social media. This implies a continuing need to de-westernize research into the internet and to identify cultural-specific meanings of social media. -
International Guide to Social Media China
International Guide to Social Media China Overview “China’s famous one-child policy More than one in five internet users are Chinese. The nation’s has resulted in youngsters looking for the companionship of others 500 million internet users are just behind Japan on time their own age online” spent online per day at an average of 2.7 hours. Internet connectivity is not expected to reach the majority of the one billion strong population until 2015. In this report: Although China blocks western social networks, domestic • China’s most popular Social Media sites • Video sites & Location-based apps social networking sites are immensely popular. Half of • Influencers in Chinese Social Media internet users are on more than one domestic social network • Chinese Language & Culture • Online Censorship and 30 per cent log on to at least one network every day. China blocks foreign social networking sites, and censors In this series: posts on domestic social networks, yet social networking remains hugely popular amongst young urbanites. • United States • Mexico • India China’s famous one child policy has resulted in youngsters • Brazil • Latin America looking for the companionship of others their own age online. • Scandinavia This combined with the general mistrust of government- • France • Germany controlled media has resulted in social networking becoming the quickest, cheapest and most trusted way to communicate Further reports due Q3 2012 over long distances. International Guide to Social Media China Social Networks China has a thriving social networking scene with dozens of popular networks. QZone is currently the most popular social networking site used in China. -
Effects of Mobile Social Networking Service in Social Communications
Advances in Social Science, Education and Humanities Research, volume 123 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017) Effects of Mobile Social Networking Service in Social Communications Xu Zhang, Zuquan Xiong, Zhen A, Rui Zhu School of journalism and communication, Xi'an International Studies University, Xi’an, Shaanxi 710128 Key Words: Mobile Social Networking Service; Social Communications; Information Spreading Abstract: Social activities have occupied quite a long text in human development history, while Social Networking Service have just been flourished and developed in these tens or twenties years. Readers who understand the development of the Internet must be familiar with such memories: From the group sending of E-mail, to the hot discussion of BBS, immediate response of IM and self-reflection and group awareness of Blog. Then it has never stopped, networking social communications derive Social Networking Service, from Facebook, Twitter, YouTube, FourSquare to RenRen, Weibo, Youku, Jiepang, from wishing Happy New Year through message to more and more blessing through WeChat, which include countless pioneers of social media or even martyrs. Mobile Social Networking Service at present produces a certain effects to the social communications. Introduction to Mobile Social Networking Service Mobile Social Networking Service is developed based on the traditional Social Networking Service, and it mainly supplies convenient networking service and help for users. The difference between them is that the traditional Social Networking Service connects people with the common value and interest together taking the website as the carrier, and users get information and communicate with each other through PC end. Many social networking websites have developed in recent years, such as RenRen, Kaixin, Weibo, Facebook, etc. -
L'attenzione Per La Cina
Corso di Laurea magistrale (ordinamento ex D.M. 270/2004) in Lingue e istituzioni economiche e giuridiche dell’Asia e dell’Africa mediterranea Tesi di Laurea L’attenzione per la Cina Le strategie delle aziende di moda online Relatore Prof. Franco Gatti Correlatore Prof. Francesca Checchinato Laureando Valentina Vacondio Matricola 823133 Anno Accademico 2014 / 2015 ! Indice: ……………………………………………………………………………………………… 1 Introduzione……………………………………………………………………. 5 Capitolo I………………………………………………………………………… 6 1.1 Internazionalizzazione nei mercati emergenti: il caso della Cina... 6 1.1.1 Ambiente storico-economico………………………… 6 1.1.2 Metodologie d’entrata delle aziende in Cina…... 7 1.1.3 Flagship store………………………………………………. 10 1.2. Il consumatore cinese……………………………………… 11 1.2.1 I primi consumatori……………………………………… 11 1.2.2 Il mercato del lusso attuale…………………………… 12 1.2.3 Segmentazione dei consumatori……………………. 14 1.2.4 Il consumatore del 2020………………………………... 17 1.2.4.1 Il gusto cinese……………………………………………. 18 1.3 L’arrivo delle aziende di moda in Cina e i relativi aspetti socio-economici ………………………………………………. 20 1.3.1 Democratizzazione del lusso…………………………. 20 1.4 Adattamento e standardizzazione……………………. 22 1.4.1 Concetto di standardizzazione e adattamento... 22 1.4.2 La scelta delle aziende di moda……………………... 23 1.4.3 Aumentare la brand awareness……………………. 25 1.4.4 La scelta geografica……………………………………... 26 Capitolo II…………………………………………………………… 27 2.1 Nuovi metodi comunicativi utilizzati dalle aziende di moda …. 27 2.1.1 Il mercato del lusso in Cina dal 2012 al 2014... 27 2.1.2 Nuovi metodi di comunicazione…………………… 29 2.1.3 Altre novità nel mercato del lusso………………... 41 ! 1! ! 2.2 Come comunicare con il consumatore sulla piattaforma e- commerce…………………………………………………………. -
Language Matters Beijing's Most Infl Uential People Testify to the Power of Words
北京爱见达广告DM FEB 24-MAR 9 北京爱见达广告有限公司 京工商印广登字 201000068 号 ISSUE 73, THU-WED 北京市朝阳区建国路 93 号 10 号楼 2801 第 73 期 2011 年 2 月 17 日印 Language Matters Beijing's most infl uential people testify to the power of words Flavors of Portugal at the Hilton Beijing Wangfujing China’s literary wars Secrets of a Weibo kong The best wordless apps and much more 广告征订热线 5820 7700 广告DM THU, FEB 24 – WED, MAR 9 AGENDA 1 编制:北京爱见达广告有限公司 Managing Editor Jennifer Thomé Editorial Assistant Adeline Wang Visual Planning Joey Guo Art Director Susu Luo Photographers Shelley Jiang, Sui, Judy Zhou, Kara Chin, Biswarup Ganguky and Flickr user willsfca Contributors Nikolaus Fogle, Astrid Stuth, Marla Fong 广告总代理:深度体验国际广告(北京)有限公司 Advertising Agency: Immersion International Advertising (Beijing) Co., Limited 广告热线:5820 7700 Designers Yuki Jia, Helen He, Li Xing, Li Yang Distribution Jenny Wang, Victoria Wang Marketing Skott Taylor, Cindy Kusuma, Cao Yue, Jiang Lei Sales Manager Elena Damjanoska Account Executives Geraldine Cowper, Lynn Cui, Keli Dal Bosco, Sally Fang, Gloria Hao, Ashley Lendrum, Maggie Qi, Hailie Song, Jackie Yu, Sophia Zhou Inquiries Editorial: [email protected] Listings: [email protected] Distribution: [email protected] Sales: [email protected] Marketing: [email protected] Sales Hotline: (010) 5820 7700 Cover image: Hilton Beijing Wangfujing Executive Sous Chef Ricardo Bizarro at Vasco’s. Photo by Mishka Photography. 2 AGENDA THU, FEB 24 – WED, MAR 9 广告DM LETTER FROM THE EDITOR Love words? So do we! Through the course of history, words have been used to win hearts, crush spirits, make money and find enlighten- ment. -
By Yvonne Zhang from an Audience Perspective, Digital Allows the Brand Communication Model to Convert from Being a Monologue To
By Yvonne Zhang From an audience perspective, digital allows the brand communication model to convert from being a monologue to a dialogue. The level of involvement required by the audience to engage with a brand, in many cases a simple click of the mouse, shrinks the gulf between interaction and offline brand perception. Well-conceived digital strategies and campaigns will push brands ever forward in the consciousness of their audience and lead to lasting adoption, advocacy and, over time, increase expectation from industries as a whole. Engagement Path China’s social media landscape is three times more complicated than the other countries’ landscape. Each network is looking to monetise faster and further than its competitors, so they are always looking to ‘upgrade’ and ‘evolve’, making it hard for brands to match their pace and make effective judgements on where to focus their resources. In China, the top social platforms are sina weibo, renren, jiepang, wechat as well as Tmall. The right chart shows the registered users for that website, which is a very huge market, and the following cases will show how they successfully “seize” the audiences and “conquer” the market. Key One: Sina Weibo and Ikea – “What is the most romantic thing you have done.” Sina Weibo is the largest micro blogging site in China, with a focus on sharing news, views and opinions on celebrities, key opinion leaders and current affairs. • 368 million users, posting more than 100 million times a day • 60% of users access it on their mobile phones • Users tend to be white collar workers; aged between 20 to 45 Ikea uses a combination of Weibo functions to engage its audience, including a feature video, regular poll discussions and rewets of user images of Ikea products. -
Fresh Connections: China
Fresh Connections: China Social Network For Fresh Fruit in China www.fruitday.com Loren Zhao March 20, 2014 PRODUCE MARKETING ASSOCIATION Why Australian Lavender Bear so popular in China? PRODUCE MARKETING ASSOCIATION Social Network Promotion u Celebrity introduction Movie and TV stars u Case marketing u Social Network broadcast u Precise customer target u High demand VS Limited Provide PRODUCE MARKETING ASSOCIATION Summary for Event Marketing u Product design - Competitive product - Attractive price - Customer coverage u Social network - Official account advance advertisement - Set prize to encourage customer forward - Forward good reviews and comments - Monitor and resolve potential crisis u Off-line event - Special trigger event - Celebrities or government officials u Traditional media and PR - Dissemination - Tell story - Build customer confidence PRODUCE MARKETING ASSOCIATION E-Commerce is Changing the Fruit Industry u Chinese online retail transaction in 2010 reached 461 billion yuan(75 billion USD), accounting for more than 3% of the total retail sales of social commodities. And it is expected to reach 2 trillion yuan(325 billion USD) by 2015, occupying 3% of total value of consumer goods. u The fast-growing e-commerce market is supported by online shopping consumers. According to CNNIC, the number of online shopping users has hit 173 million in the first half of 2011 with the penetration of online shoppers in the netizen hitting 35.6%, with expectation to reach 350 million and penetration rate nearly 50% by 2014. PRODUCE MARKETING ASSOCIATION The Demand for Fruit is Changing “Delicious" is not enough happiness “Delicious" is not enough Safety Healthy u Brand u Country of Origin Delicious u Quality and Safety u Word of Mouth Basic Requirement Basic Requirement PRODUCE MARKETING ASSOCIATION China E-Commerce Market Overview u China e-commerce market will reach RMB 1.5 trillion in 2013, with 48% CAGR. -
Part IV Marketing Strategies Country Case Studies
Inverse Intranet: The Exceptionalism of Online Media Policies in China Sukosd, Miklos Published in: Policy and Marketing Strategies for Digital Media Publication date: 2014 Document version Version created as part of publication process; publisher's layout; not normally made publicly available Citation for published version (APA): Sukosd, M. (2014). Inverse Intranet: The Exceptionalism of Online Media Policies in China. In Policy and Marketing Strategies for Digital Media (pp. 170-191). Routledge. Routledge Studies in New Media and Cyberculture Download date: 30. sep.. 2021 Policy and Marketing Strategies for Digital Media With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, Internet Protocol TV (IPTV), mobile TV, and Over-the-Top (OTT) TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies. “The essays in this book provide valuable insights for both professionals and academics on the impact of changes in digital media on public policy and the marketplace.” — David Ackerman, California State University, Northridge, USA “This is a collection of important insights from around the world on some of the most important communication issues of our time. It is must-reading for anyone who wants to see the whole picture.” — Pat Longstaff, Syracuse University, USA Yu-li Liu is professor of the Department of Radio and TV at National Chengchi University in Taiwan. -
Planet China
1 Talking Point 6 Week in 60 Seconds 7 Telecoms Week in China 8 Banking and Finance 9 Economy 11 China and the World 13 Shipping 14 Society and Culture 27 November 2015 19 And Finally Issue 305 20 The Back Page www.weekinchina.com Clash of the internet kingdoms m o c . n i e t s p e a t i n e b . w w w In a flurry of recent dealmaking Baidu’s Robin Li looks to make up ground on bigger rivals Brought to you by Week in China Talking Point 27 November 2015 Searching for answers A new era as Baidu enters banking with Citic and insurance with Allianz? In the spotlight: Baidu’s founder Robin Li is looking to catch up with rivals Alibaba and Tencent hen Forbes ranked China’s The rivalry between the BAT trio – acquisitions and dealmaking. But Wrichest tycoons a year ago, which are seeking to dominate after its unexpected coup last the top three slots were taken by China’s internet – is frequently com - week – in linking itself to a major the founders of Baidu, Alibaba and pared to a period in the third cen - state-run bank – might Baidu re - Tencent – the internet giants tury when the states of Wei, Shu and gain the upper hand in its battles known locally by the acronym BAT. Wu battled for supremacy. The era, with Alibaba and Tencent? At that time Baidu’s chief executive known as the Three Kingdoms, was Robin Li was the second richest a particularly bloody chapter in his - A more eventful year for Baidu? man, just behind Jack Ma of Alibaba tory, characterised by battles for ter - Baidu started 2015 with a bang, in - but ahead of Tencent’s Pony Ma. -
China's Digital Transformation
McKinsey Global Institute McKinsey Global Institute China’s digital transformation: The Internet’s impact on productivity and growth and productivity on impact The Internet’s transformation: digital China’s July 2014 China’s digital transformation: The Internet’s impact on productivity and growth The McKinsey Global Institute The McKinsey Global Institute (MGI), the business and economics research arm of McKinsey & Company, was established in 1990 to develop a deeper understanding of the evolving global economy. Our goal is to provide leaders in commercial, public, and social sectors with the facts and insights on which to base management and policy decisions. MGI research combines the disciplines of economics and management, employing the analytical tools of economics with the insights of business leaders. Our “micro-to-macro” methodology examines microeconomic industry trends to better understand the broad macroeconomic forces affecting business strategy and public policy. MGI’s in-depth reports have covered more than 20 countries and 30 industries. Current research focuses on six themes: productivity and growth; natural resources; labor markets; the evolution of global financial markets; the economic impact of technology and innovation; and urbanization. Recent reports have assessed job creation, resource productivity, cities of the future, the economic impact of the Internet, and the future of manufacturing. MGI is led by three McKinsey & Company directors: Richard Dobbs, James Manyika, and Jonathan Woetzel. Michael Chui, Susan Lund, and Jaana Remes serve as MGI partners. Project teams are led by the MGI partners and a group of senior fellows, and include consultants from McKinsey & Company’s offices around the world. These teams draw on McKinsey & Company’s global network of partners and industry and management experts. -
Global Offering
CATHAY MEDIA AND EDUCATION GROUP INC. 華夏視聽教育集團 ( Incorporated in the Cayman Islands with limited liability) Stock Code: 1981 GLOBAL OFFERING Joint Sponsors, Joint Global Coordinators, Joint Bookrunners and Joint Lead Managers Joint Bookrunners and Joint Lead Managers IMPORTANT IMPORTANT: If you are in any doubt about any of the contents of this document, you should obtain independent professional advice. CATHAY MEDIA AND EDUCATION GROUP INC. 華夏視聽教育集團 (incorporated in the Cayman Islands with limited liability) GLOBAL OFFERING Number of Offer Shares under : 400,000,000 Shares (subject to the Global Offering the Over-allotment Option) Number of Hong Kong Public : 40,000,000 Shares (subject to Offer Shares reallocation) Number of International Offer Shares : 360,000,000 Shares (subject to reallocation and the Over-allotment Option) Maximum Offer Price : HK$3.10 per Offer Share plus brokerage of 1%, SFC transaction levy of 0.0027% and Stock Exchange trading fee of 0.005% (payable in full on application in Hong Kong dollars, subject to refund) Nominal value : US$0.00001 per Share Stock code : 1981 Joint Sponsors, Joint Global Coordinators, Joint Bookrunners and Joint Lead Managers Joint Bookrunners and Joint Lead Managers Hong Kong Exchanges and Clearing Limited, The Stock Exchange of Hong Kong Limited and Hong Kong Securities Clearing Company Limited take no responsibility for the contents of this document, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this document. A copy of this document, having attached thereto the documents specified in “Documents delivered to the Registrar of Companies and available for inspection” in Appendix VI, has been registered by the Registrar of Companies in Hong Kong as required by Section 342C of the Companies (Winding Up and Miscellaneous Provisions) Ordinance (Chapter 32 of the Laws of Hong Kong). -
Preferences and Attitudes of Chinese Outbound Travelers: the Hotel Industry Welcomes a Growing Market Segment
Cornell University School of Hotel Administration The Scholarly Commons Center for Hospitality Research Publications The Center for Hospitality Research (CHR) 3-1-2013 Preferences and Attitudes of Chinese Outbound Travelers: The Hotel Industry Welcomes a Growing Market Segment Peng Liu Ph.D. Cornell University, [email protected] Lingqiang Zhou Ph.D. Raj Chandnani Follow this and additional works at: https://scholarship.sha.cornell.edu/chrpubs Part of the Hospitality Administration and Management Commons Recommended Citation Liu, P., Zhou, L., & Chandnani, R. (2013). Preferences and attitudes of Chinese outbound travelers: The hotel industry welcomes a growing market segment [Electronic article]. Cornell Hospitality Report, 13(4), 6-15. This Article is brought to you for free and open access by the The Center for Hospitality Research (CHR) at The Scholarly Commons. It has been accepted for inclusion in Center for Hospitality Research Publications by an authorized administrator of The Scholarly Commons. For more information, please contact [email protected]. If you have a disability and are having trouble accessing information on this website or need materials in an alternate format, contact [email protected] for assistance. Preferences and Attitudes of Chinese Outbound Travelers: The Hotel Industry Welcomes a Growing Market Segment Abstract Numbering more than 70 million, the market of outbound Chinese travelers is already large and continues to grow. A survey of Chinese travel operators paints a picture of their clients as a focused group of travelers who seek to experience diverse aspects of the world’s cultures on trips while also making the best possible use of the time available.