55Th Anniversary 27-29 August 2021
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55TH ANNIVERSARY 27-29 AUGUST 2021 Yapakayi-nginyi Jangkarnik FREEDOM DAY FESTIVAL | 27-29From AUGUST Little2021 Things Big Things Grow 1 “FROM LITTLE THINGS BIG THINGS GROW…” The story of the Wave Hill Walk-off is an epic tale pouring sand into Vincent’s hand continues to be a of bravery and struggle taught in schools and symbol of unity and inspiration for all Australians. immortalised in the song From Little Things, Big Things Grow. Every August, people from across Australia gather on Gurindji country for Freedom Day Festival, a On 23 August 1966, two hundred Gurindji, Mudburra celebration of Land Rights, self-determination and and Warlpiri people took a stand against poor community success. working conditions and injustice when they walked off Lord Vestey’s Wave Hill Cattle Station. Led by The Gurindji people invite you to journey into the Vincent Lingiari, this action sparked the national heart of the Northern Territory for a unique and Land Rights movement. The iconic image of Whitlam memorable weekend of arts, culture, music and sports. FREEDOM DAY FESTIVAL | 27-29 AUGUST 2021 1 “GATHER ROUND PEOPLE LET ME TELL YOU A STORY…” Freedom Day is one of the most unique and remote festival experiences Australia has to offer. Held on Gurindji country, the birthplace of Aboriginal KALKARINGI / Land Rights, people from all walks of life make the DAGURAGU pilgrimage every August to celebrate in the spirit of unity and pride. Ngumpin Kartiya Karru-la Jintaku-la - Blackfella Whitefella Unite as One. FREEDOM DAY MARCH WAJARRA CEREMONY The festival begins with a Welcome to Country and The last remaining elders of the Walk-off are joined the colourful Freedom Day march, which follows by the new generation and special guests to share the footsteps of the 1966 Walk-off to Lipananku their stories of struggle, triumph and hope for the (Victoria River). future. This is followed by Wajarra, keeping the story of Freedom Day alive through cultural dance and song. FREEDOM DAY FESTIVAL | 27-29 AUGUST 2021 2 “AND HE TOLD HIS PEOPLE LET THE STARS KEEP ON TURNING...” VINCENT LINGIARI LECTURE JOINT MEETING OF NORTHERN TERRITORY LAND COUNCILS In partnership with Charles Darwin University and The gathering of all four Northern Territory Land NITV, the 2021 Vincent Lingiari Memorial Lecture will Councils for a full joint meeting on Gurindji Country be held on Gurindji Country for the very first time. is of historical significance. This special get-together The keynote speaker for this hugely important event is a testament to the importance of the Freedom – whose previous speakers includes preeminent Day Festival and the place Gurindji Country holds academics, journalists, politicians and thought leaders for vital Aboriginal and Torres Strait Islander leaders – will be Thomas Mayor, a close friend of the Gurindji and institutions. The meeting will be held in the people and a tireless activist and advocate for the week leading up to the Freedom Day weekend. Aboriginal and Torres Strait Islander movement. FREEDOM DAY FESTIVAL | 27-29 AUGUST 2021 3 “THIS IS A STORY OF SOMETHING MUCH MORE…” ARTS EXHIBITIONS & WORKSHOPS MUSIC The Karungkarni Art exhibition displays incredible Freedom Day is arguably the best remote community works created by highly talented local artists. music line-up in Australia. Big name national acts to Visitors are also welcome to try their hand at making bush band legends have the crowds kicking up dust spear, boomerang and coolamon guided by Gurindji as they dance and fireworks light up the night sky. master craftsmen. Past performers have included Paul Kelly, Baker Boy, Kev Carmody, Dan Sultan, Warumpi Band and Remi. FREEDOM DAY FESTIVAL | 27-29 AUGUST 2021 4 “HOW POWER AND PRIVILEGE CANNOT MOVE A PEOPLE…” SPORTS YOUTH EMPOWERMENT The Freedom Day sports carnival sees teams from Freedom Day Festival aims to inspire the next across the Northern Territory battle it out for the generation of Indigenous leaders. Schools from Vincent Lingiari shield. Basketball and AFL uniform across the nation join Gurindji youth to share culture designs tell the story of local families’ connection and explore positive pathways through a series of to culture and country. Brave-hearted visitors activities and forums. are welcome to bring along their boots and join a local team. FREEDOM DAY FESTIVAL | 27-29 AUGUST 2021 5 “WHO KNOW WHERE THEY STAND AND STAND IN THE LAW…” Gurindji country was a last frontier of the collision Gurindji history, culture, law and community life, between European and Aboriginal culture. Visitors guided by elders and the new generation. are invited on a journey of truth-telling though JINPARRAK AND THE WALK-OFF CONNECTION TO COUNTRY Elders of the Walk-off talk about the hard years An awe-inspiring journey into ancient gorges and working for Lord Vestey at Jinparrak (old Wave Hill rock art sites, through the years of European Station) and the stand they took for equal wages arrival and haunting massacre stories, and watch and the return of their land. The adventurous the sun set over Gurindji Country. This is an can walk in the footsteps of those brave men and exclusive experience offered for the very first time women along the 15km National Heritage Listed to festival visitors. Wave Hill Walk-off Track. FREEDOM DAY FESTIVAL | 27-29 AUGUST 2021 6 “WE HAVE FRIENDS IN THE SOUTH, IN THE CITIES AND TOWNS…” SPONSORSHIP OPPORTUNITIES Freedom Day Festival is a free community event This festival would not be possible without our delivered by the Gurindji Aboriginal Corporation. highly valued sponsors. The Gurindji community We are dedicated to advocating and working to is very grateful for the support we receive, and we improve the social and economic wellbeing of our invite you to stand with us and help make Freedom community through enterprise, improved housing Day Festival a success this year and for many more and facilities, local employment and preserving to come. Gurindji culture and heritage. For the Gurindji people, Freedom Day Festival is an important annual celebration that helps to keep the Walk-off story alive and to showcase the community’s many successes to other communities, to interstate visitors, politicians, union leaders, media representatives and more. FREEDOM DAY FESTIVAL | 27-29 AUGUST 2021 7 FESTIVAL DEMOGRAPHICS 20% NON-INDIGENOUS 80% INDIGENOUS 3,000 EXPECTED ATTENDANCE FESTIVAL CO-ORDINATES 150 NEW 17.4333˚, 130.8333˚1 e Art pieces exhibited 20 SPORTS TEAMS 20 INDIGENOUS NATIONS Battling it out for the Expected to be represented Vincent Lingiari shield FESTIVAL REACH TV News stories, historical documentaries and commercials across ABC, NITV, Southern Cross TV, Darwin TV and Indigenous Community TV. Sponsor logos featured on TV commercials. RADIO From Little Things song, festival highlights and stories featured on stations across the nation. PRINT MEDIA Feature editorials in newspapers and magazines, including news, travel, music publications. Festival posters distributed to city centres and remote communities. Festival sponsor logos features on festival posters. SOCIAL MEDIA Online and social media campaigns, E-news, Festival website, YouTube, Facebook, Instagram and Twitter. Sponsor logos featured across all platforms. STRATEGIC PARTNERS Government, schools and universities, Aboriginal peak bodies, health agencies, tourism bodies, unions, political parties. FREEDOM DAY FESTIVAL | 27-29 AUGUST 2021 8 PACKAGES AND ASSOCIATED BENEFITS PLATINUM - $25,000 GOLD - $15,000 Speaking opportunity at the opening ceremony Speaking opportunity at forums and forums Photo opportunity with elders of the Walk-off Photo opportunity with elders of the Walk-off Social Media Posts x 5 Video message of thanks from Vincent Lingiari’s E-newsletter feature x 2 descendants Expo Booth Social Media Posts x 10 MC Mentions x 7 E-newsletter feature x 2 Festival Logo and Communications Kit Expo Booth Mid-tier Logo placement: MC Mentions x 10 • TV commercial Festival Logo and Communications Kit • Festival web page Free camping accommodation x 5 guests • Flyers & posters • Concert Stage Priority Logo placement: • Press releases (8,000+ media contacts list) • TV commercial • Post festival video clips • Festival web page • E-news • Flyers & posters • Concert Stage CORPORATE RECONCILIATION PACKAGE • Press releases (8,000+ media contacts list) • Festival reports The Gurindji community welcomes interest from organisations wanting to attend the Freedom • Post festival video clips Day Festival for a fully immersive experience on • E-news Gurindji Country. This package can be tailored to • Festival email signature your team’s needs or Reconciliation Action Plan. FREEDOM DAY FESTIVAL | 27-29 AUGUST 2021 9 PACKAGES AND ASSOCIATED BENEFITS SILVER - $10,000 OCHRE - $7,500 Social Media Posts x 4 Social Media Posts x 2 E-newsletter feature x 1 E-newsletter feature x 1 Expo Booth Expo Booth MC Mentions x 5 MC Mentions x 2 Festival Logo and Communications Kit Festival Logo and Communications Kit Logo placement: Logo placement: • TV commercial • TV commercial • Festival web page • Festival web page • Flyers & posters • Flyers & posters • Concert Stage • Concert Stage • Post festival video clips • Post festival video clips • E-news • E-news FREEDOM DAY FESTIVAL | 27-29 AUGUST 2021 10 “FROM LITTLE THINGS BIG THINGS GROW…” Freedom Day is 100% delivered by the Gurindji people and is part of much broader social and economic development vision. Visitors are invited by the Gurindji Aboriginal Corporation on a tour of Kalkaringi community to share and learn about success stories across enterprise, local employment, housing, community facilities and preserving culture. CONTACT We look forward to welcoming you to Gurindji Country. LUKE WRIGHT | FESTIVAL COORDINATOR p 0402 414 232 e [email protected] w www.freedomday.com.au FREEDOM DAY FESTIVAL | 27-29 AUGUST 2021 11.