Economia Immobiliare

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Economia Immobiliare Economia Immobiliare - 70% Filiale di Milano A.P. by Internews srl, via Nerino 5, 20123 Milano - Spedizione in N° 34 - 2° Semest ECONOMIA IMMOBILIARE 2° SEMESTRE 2007 re 2007 1 EDITORIALE ECONOMIA IMMOBILIARE N° 34 Il tempo delle turbolenze Credo che nulla definisca più complessa e complicata . Se quindici anni fa ba- meglio il secondo semestre stava forse “fare più attenzione”, oggi occorrono an- immobiliare del 2007 del tenne drittissime e grandi e costosi investimenti in titolo di un Seminario che conoscenza. – organizzato dall’IEIF, In- Ecco allora che le Accademie, gli Uffici Studi, e an- stitut de l’épargne immobi- che le Associazioni assumono un ruolo ancor più lière & foncière – si svolge- strategico. rà a Parigi il prossimo gen- Anche la Stampa, però, deve fare la sua parte. Ed è naio: “Le temps des turbur- indiscutibile che, almeno nel nostro Paese, di pro- bulences”. Gli esperti coin- gressi su questo fronte se ne sono fatti parecchi. Im- volti nel Panel faranno il modestamente, nel processo di conoscenza del Real punto, in particolare, sul sistema dei Fondi, sempre Estate, Economia Immobiliare (testata registrata più luogo di convergenza del paradigma “Real Esta- proprio nel 1991) ha svolto un ruolo significativo. te & Finance”. Accanto a servizi di taglio prettamente giornalisti- Non è certo questo il primo incontro sul tema del- co, il presente numero di Economia Immobiliare la turbolenza…… In un anno (era il 1991) in cui contiene alcuni contributi scientifici importanti. nel mercato immobiliare tutto sembrava andare an- Presenta un panorama dall’estero di prima mano cora molto bene l’AICI – Associazione Italiana (niente “relata refero”, tutti i testi derivano da visi- Consulenti e Gestori Immobiliari – organizzava a te o permanenze sul posto); e report di manifesta- Bari un Workshop (che ancora in molti ricordano), zioni che hanno avuto luogo nel semestre. Anche intitolato “Analisi previsionale e gestione delle tur- qui, si tratta di Fiere, Convegni etc vissuti in prima bolenze nei cicli immobiliari”. AICI coglieva un se- persona. Mancano, ovviamente, molti incontri che gnale in quel momento “debole”, ma destinato – certo meritavano di essere raccontati (EI non ha pre- come tutti ben ricordiamo – a prendere forza negli tesa di esaustività, né ciò sarebbe possibile). Per que- anni successivi, caratterizzati da un “ciclo negativo” sti, almeno una citazione però si impone, e riguarda che si prolungò sino alla fine del 1997. “Urbanpromo”, evento di marketing urbano e terri- Nel 1991 la “coppia” immobiliare e finanza muo- toriale che si è svolto a Venezia a fine novembre. La veva i primi passi, i Fondi Immobiliari non erano ricchezza dei suoi contenuti è stata oggetto di una ancora nati, il mercato era locale; e Tangentopoli , pubblicazione ad hoc e quindi a essa rimando. con tutti suoi strascichi, sarebbe “scoppiata” l’anno Torniamo a Economia Immobiliare. Per quanto ri- successivo. guarda la sezione “Ritratti”, la selezione deriva solo Sappiamo tutti che, dal 1997, il mercato è bello, in- da una libera scelta redazionale: tutti i progetti tenso e frizzante. E sempre più caratterizzato dal hanno specifiche caratteristiche di eccellenza o di connubio “immobiliare e finanza”. originalità. Gli Autori delle iniziative qui pubblica- Ha dato grandi soddisfazioni a operatori e investi- te scopriranno di “esserci” leggendo la rivista. tori, grandi e piccini. Economia Immobiliare presenta infine una sorta di Ma, nel frattempo, il mercato – nel frattempo di- “commistione” di scrittura italiana e inglese. È asso- venuto “industria” – si è anche dilatato, assumendo lutamente voluta. Sono infatti sicura che tutti i let- nuovi schemi e proporzioni sempre più globali. tori hanno oggi, con il linguaggio internazionale del- Con sempre più finanza a reggerne fili e destini. Si- l’immobiliare, gran dimestichezza. Nel 1991 ben po- no alla crisi – con relative paure – dei sub-prime. chi sapevano cosa questa strana parola, Real Estate, Ma il mercato non si può fermare. Può rallentare, volesse dire. Ora fa parte della normale titolistica. ma poi non può non riprendersi. Buona Lettura! Tutto ciò richiede però un “controllo previsionale” Paola G. Lunghini sempre più accurato; ed è questa un’attività sempre Direttore Responsabile 2 Economia Immobiliare n.° 34 - secondo semestre 2007 Direttore Responsabile : Paola G. Lunghini (PGL) – E-mail [email protected] – Tel. 02.72529.611 Redazione: via Nerino 5, 20123 Milano Tel. 02.72529.555 – Fax 02.8645.2597 – E-mail: [email protected] Comitato Scientifico: Angela Airoldi, Sandro Balducci, Stefano Stanzani, Oliviero Tronconi, Uberto Vi- sconti di Massino. Chiuso in redazione il 7 dicembre 2007 In redazione: Luca Fantin, Annamaria Liggeri, Lorenzo Taini, Roberto Vallini Hanno collaborato Oliviero Tronconi e Marzia Morena, Politecnico di Milano Di- partimento BEST Aakruti Group, Colonial First State Global Asset Management, Davide Cirelli (Vi- valdi Real Estate), Manuela Frésard Si ringraziano gli Uffici Stampa delle aziende citate e in particolare AICA, CoreNet Global, GMPR Group, Nexity, Scenari Immobiliari, Sonae Serra. Si ringraziano tut- te le Fonti non citate. Credits fotografici: Aakruti Group, Giampietro Agostini fotografo, Salem Ahmed Almoosa, Gruppo An- tonelli, AREL, Gruppo BTicino e EasiGroup, Davide Cirelli (Vivaldi Real Estate), Luke Tchalenko for CoreNet Global, Real Estate Publishers-REP, EPIC, Gruppo Doronzo, Europa Risorse, EXPO REAL, Manuela Frésard, Grand, Gruppo Mar- gheri, Lorenza Mercuri fotografa, Reed Midem, NEO, Gruppo Norman, PR.IM, Gruppo Scarpellini, Sonae Sierra, Tameer, ULI Italy. Archivio by Internews. Proprietà by Internews srl, via Nerino 5, 20123 MIlano. Fotocomposizione by Internews srl. Stampa: Fava Centrostampa srl, Milano. Economia Immobiliare è una pubblicazione semestrale registrata al Tribunale di Milano in data 16.2.91 con n. 92. Un numero: Euro 60,00 Abbonamento annuale per il 2008 (2 numeri): Euro 100,00 (IVA assolta dall’Editore a norma dell’art. 74/c del DPR n. 633/1972 e successive modificazioni). Scheda a pag. 109. Tutti i diritti riservati. Nessuna parte di Economia Immobiliare può essere riprodotta, me- morizzata in un sistema di ricerca automatica, trasmessa in qualsiasi forma o tramite qual- siasi supporto – elettronico, meccanico, fotocopiatura, registrazione o altro – senza l’au- torizzazione scritta dell’Editore. Le citazioni sono consentite per uso giornalistico purché venga fatta precisa menzione della fonte. 3 ECONOMIA IMMOBILIARE N° 34 SOMMARIOSOMMARIO Editoriale Il tempo delle turbolenze 1 Estero Viaggio a Dubai 4 Viaggio a Riga 20 Viaggio in India 26 Viaggio a Ulan Bataar, Mongolia 32 Viaggio a Beijing, Pechino 36 Viaggio in Australia 40 Reportages VIaggio in Mongolia, pag. 32 MAPIC a Cannes 48 EXPO REAL a Monaco 56 Rapporto da EPIC 66 CoreNet Global a Londra 74 Studi e Ricerche I francesi, i sindaci e il problema della casa 80 Focus sull’“Housing Universitario” 84 Real Estate e PMI 92 Sustainability, con BTicino 102 ULI: New stadiums a new business 106 Scenari Immobiliari e la Toscana 110 AICA e gli alberghi in Italia 112 Reportage da Dubai, pag. 4 Ritratti Sonae Serra: un’apertura 114 Sonae Serra: un progetto 118 Arte al ‘Maciachini Center’ 122 “Park Anagni” di ProLogis 125 Il “Palais Liegi” a Roma 126 “BariUno”: autosufficienza energetica 128 Inaugurato il “Gran Sasso” 130 Meravigliarsi a “CIMA” 132 “Nevskij City” a San Pietroburgo 136 Lifestyle News dalle Ladies di AREL 138 EPIC, a pag. 66 Mapic, pag. 48 Expo Real, pag. 56 4 ESTERO Viaggio a Dubai PREMESSA riale fotografico elaborato al rientro ha ulterior- “Sun, Sea and Shopping (and perhaps Sustaina- mente rinsaldato il ricordo. bility)”. Cominciava così la mia cronaca su City- Ecco perché voglio integrare qui, con alcune al- scape scritta, quasi di getto e immediatamente, tre note e informazioni, l’emozione di quel viag- al ritorno dalla grande Fiera del Real Estate che gio. avevo visitato a metà ottobre a Dubai. Degli Emirati Arabi Uniti si è detto e scritto di Cronaca subito passata sul sito www.inter- tutto e di più : ossimoro e miraggio, paradiso del news.biz che, quotidianamente, supporta Eco- lusso per “paperoni” arabi (e non solo), luogo di nomia Immobiliare. svago e business, incontro ideale tra New York e Al titolo aggiungevo: «quando, sino a pochi me- Tokyo per manager e merci. Ma soprattutto de- si orsono leggevo di Cityscape definita come la velopment immobiliari di dimensione fantastica più grande esposizione immobiliare del mondo, e proporzioni grandiose. Opere di ingegneria av- la mia reazione era .... Figuriamoci. veniristiche o “romantiche” con pochi paragoni. Dopo che – per la prima volta – ci sono andata, Se ne era avuta prova – negli ultimi anni – visi- devo ammettere che è tutto vero». tando le più importanti manifestazioni immobi- La grandiosità di Dubai, a distanza di poche set- liari internazionali: al MIPIM di Cannes e al- timane, non ha in me perso nulla, anzi; il mate- l’Expo Real, a Monaco, i progetti luccicanti e Uno skyline già famoso 5 ECONOMIA IMMOBILIARE N° 34 fantasmagorici propo- 70 mila, ma di certo il sti dagli espositori degli Dubai International Emirati erano sempre Exhibition Centre, che più al centro dell’atten- ospita la manifestazio- zione dei visitatori. ne, è immenso. Imma- E in pochi anni si ave- ginate due infinite ele- va sempre più notizia gantissime Hall lastri- di iniziative sempre più cate di marmo su cui gigantesche e lussuose. affacciano le Sale Con- Molti operatori (e turi- vegni, molti Foyer oc- sti) raccontavano,
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