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MASARYKOVA UNIVERZITA Filozofická Fakulta Ústav České Literatury a Knihovnictví Kabinet Knihovnictví

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MASARYKOVA UNIVERZITA Filozofická Fakulta Ústav České Literatury a Knihovnictví Kabinet Knihovnictví MASARYKOVA UNIVERZITA Filozofická fakulta Ústav české literatury a knihovnictví Kabinet knihovnictví Magisterská diplomová práce 2012 Bc. Jan Klos Masarykova univerzita Filozofická fakulta Ústav české literatury a knihovnictví Kabinet knihovnictví Informa ční studia a knihovnictví Bc. Jan Klos Modely p ůjčování e-knih v knihovnách v USA a možnosti jejich aplikace na české prost ředí magisterská diplomová práce Vedoucí práce: PhDr. Martin Kr čál, DiS. 2012 Prohlašuji, že jsem magisterskou diplomovou práci vypracoval samostatn ě s využitím uvedených pramen ů a literatury. V Brn ě dne 29. listopadu 2012 --------------------------------------- Jan Klos Pod ěkování Na tomto míst ě chci pod ěkovat panu PhDr. Martinu Kr čálovi, DiS. za cenné připomínky a vedení této diplomové práce Bibliografický záznam KLOS, Jan. Modely p ůjčování e-knih v knihovnách v USA a možnosti jejich aplikace na české prost ředí . Brno, 2012. 84 s. Magisterská diplomová práce. Masarykova univerzita. Vedoucí práce PhDr. Martin Kr čál, DiS. Anotace Magisterská diplomová práce se zabývá problematikou výp ůjček elektronických knih v knihovnách v České republice. Autor se zam ěř uje p ředevším na situaci v českých ve řejných knihovnách, jejichž uživatelé mají p řístup pouze k voln ě dostupným titul ům, které nejsou chrán ěné autorským zákonem. Sou časná produkce e-knih od komer čních nakladatel ů v českých knihovnách chybí, uživatelé mohou po čítat jen s klasickými tišt ěnými knihami. Autor se podrobn ě zabývá výp ůjčními mechanismy a modely, které jsou uplat ňovány v knihovnách ve Spojených státech amerických, a hledá možnosti jejich uplatn ění v českém prost ředí. Analyzuje nabídku významných provider ů p ůsobících v USA (Overdrive, Ebrary, EBSCO Publishing atd.) a popisuje jednotlivé obchodní modely, které by mohly být realizovány v českých knihovnách. Autor v práci nasti ňuje také sou časnou situaci v ČR a mimo jiné se zam ěř uje na problematiku autorského práva. Sou částí práce je také pohled na sou časné české spole čnosti, které navrhují řešení s p ůjčováním e-knih. V záv ěru práce autor aplikuje abstrahované obchodní modely na české prost ředí, uvádí p říklady, jak by p ůjčování mohlo fungovat, a nabízí varianty spolupráce mezi nakladateli, providery a knihovnami. Klí čová slova Elektronické knihy, e-knihy, formáty e-knih, DRM, čte čky e-knih, p ůjčování e-knih, výp ůjční modely, obchodní modely, knižní trh s e-knihami, vydavatelé, poskytovatelé, knihovny, autorský zákon Annotation The master's thesis deals with issue of e-lending in libraries in Czech Republic. The author focuses on situation in Czech public libraries whose patrons can access only to freely available e-books which are not protected by copyright. Present titles from commercial publishers are not available in public libraries. Patrons can work with printed copies of titles only. Author deals with e-lending's systems and models that are applied in libraries in USA, and search for possibilities its use in Czech environment. He analyzes offers of leading providers that are operating in USA (Overdrive, Ebrary, EBSCO Publishing etc.) and describes concrete business models that could be realizable in Czech libraries. Author also describes the situation in Czech Republic's ebooks market and focuses on issue of copyright. The master's thesis also contains look on current Czech companies that propose solutions of e-lending. At the end of this master's thesis author applies bussiness models on Czech environment, gives examples how e-lending could work, and offers variants of cooperation among publishers, providers and libraries. Keywords Electronic books, e-books, e-book formats, DRM, e-readers, e-lendings, lending models, business models, e-books market, publishers, providers, libraries, copyright law Obsah OBSAH ................................................................................................................................................................... 8 ÚVOD ...................................................................................................................................................................... 9 E-KNIHY – FORMULACE POJM Ů........................................................................................................................... 11 ČTE ČKY E -KNIH , JEJICH PO ČÁTKY A SOUČASNOST .............................................................................................. 12 FORMÁTY E -KNIH ............................................................................................................................................... 16 DRM – DIGITAL RIGHTS MANAGEMENT ............................................................................................................ 18 SITUACE V USA ................................................................................................................................................. 20 E-KNIHY V AMERICKÝCH KNIHOVNÁCH .............................................................................................................. 22 OBCHODNÍ MODELY POSKYTOVÁNÍ DIGITÁLNÍHO OBSAHU TZV . VELKOU ŠESTKOU ........................................... 29 MODELY POSKYTOVÁNÍ E -KNIH A DIGITÁLNÍHO OBSAHU FORMOU TRVALÉHO P ŘÍSTUPU ................................... 33 MODELY POSKYTOVÁNÍ E -KNIH A DIGITÁLNÍHO OBSAHU FORMOU P ŘEDPLATNÉHO NEBO VÝP ŮJČKY ................ 34 POSKYTOVATELÉ DIGITÁLNÍHO OBSAHU , S DŮRAZEM NA E -KNIHY .................................................................... 35 OverDrive ..................................................................................................................................................... 37 Výp ůjční modely Overdrive ..............................................................................................................................................37 Gale Virtual Reference Library .................................................................................................................... 39 Výp ůjční modely Gale Virtual Reference Library ...........................................................................................................40 EBSCOhost eBooks....................................................................................................................................... 40 Výp ůjční modely EBSCOhost eBooks .............................................................................................................................41 Ingram Digital .............................................................................................................................................. 42 Výp ůjční modely Ingram ...................................................................................................................................................43 Ebrary........................................................................................................................................................... 44 Výp ůjční modely Ebrary ....................................................................................................................................................45 Follett............................................................................................................................................................ 46 SITUACE V ČR.................................................................................................................................................... 49 TRH S E-KNIHAMI ............................................................................................................................................... 49 MOŽNOSTI P ŮJČOVÁNÍ E -KNIH V ČESKÝCH KNIHOVNÁCH .................................................................................. 50 AUTORSKOPRÁVNÍ ASPEKTY POSKYTOVÁNÍ DIGITÁLNÍHO OBSAHU ................................................................... 51 KNIHOVNÍ LICENCE PRO P ŮJČOVÁNÍ E -KNIH ....................................................................................................... 54 Národní digitální knihovna........................................................................................................................... 54 PŮJČOVÁNÍ E -KNIH V ČESKÝCH KNIHOVNÁCH .................................................................................................... 57 Wooky ........................................................................................................................................................... 58 eReading ....................................................................................................................................................... 60 Libri os.......................................................................................................................................................... 62 Fraus............................................................................................................................................................. 62 APLIKACE VÝP ŮJČNÍCH MODEL Ů V ČESKÉM PROSTŘEDÍ ................................................................ 64 VEŘEJNÉ KNIHOVNY ........................................................................................................................................... 65 AKADEMICKÉ KNIHOVNY ................................................................................................................................... 72 ŠKOLNÍ KNIHOVNY ............................................................................................................................................
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