#BXBBBHL *************************3 -DIGIT 078 10711590371P 20000619 edl ep 2 S3DG LAURA K JONES, ASSITANT MGR WALDENBOOKS 42 MOUNT PLEASANT AVE WHARTON NJ 07885-2120

IIIIIIIIIIIIIIIIIIIIIIII I1111111111111111111111111111111111111

Vol. 10 No. 31 THE NEWS MAGAZINE OF THE MEDIA July 31, 2000 $3.59 MARKET INDICATORS

Maimed TV: Mixed ConvergenceonTrial Mon ng de.wart is very active. led by pia-ma- FCC may impose restrictions on AOL-Time Warner mergerPAGE 6 :euicals category. 'Movies are filing up orirre-tire avails ike langbusters, wills auto, packaged goocs and lot- ms are s -ow.

Illet Cable: Slow ; letworks slil waiting out sunnier dn. spell, Doling o mid -to late Augdst for scate- activ- -yr to start heatig up. s:udios are a-peridirg, 'taking advan- age of It gher summer audience levels

Assembling a deep pool Spot Tilt Tightening Entertainmen-_, bever- of writing talent has helped ages, beck-tc-scl-ool are ocking in mcilsfor late make United Talent Agency a summer %liticels and Olympics are soueezing power in the television business astiminute buys. West By Alan lames Frutkin Page 26 .oast rrarkets we tight. Radio: Rising hctir ty is p ckfric up for august rvitn back -to - UTA'sHollywood Clout school =ampaigns. dkuto and tdecommuni- :ations are strong.

TV PROGRAMMING AGENCIES LOCAL MEDIA Magazines: Hot corporate b -an ling Producers Eye Donlin to Run NewTribune Seals :arrpaions cortinJe to Doo< at a rap d Dace as Summer 2001 GM Planning Unit Cross -Media Deals advertisers attempt to --ecast themselves as Low-cost shows could Starcom division winsTimes Mirror merger :Jew Economy Dlayers. keep nets on win streakS3 billion business yielding ad synergies O 0 uiu PAGE ; PAGE 8 PAGE 13 -0 WEEK e GUARANTEE

400,000of Today's Leading eBusiness Purchasers. . .

Working at sites currently engaged in eBusiness - l00% GUARANTEED Active Purchasers who are buying Internet/eBusiness technologies and services- l00% GUARANTEED No Other IT Newsweekly Can Make This Claim

GET THE RESULTS YOU DEMAND

Endorsements

2000 Hottest Tech Media rantee Most Influential Journalist Rankings

2000cm Circulation Excellence 212-503-4850 or e-mail [email protected] Gold Medal For mare informatior Buyabout advertising your product or service it eVIEEK, contact Slaf:r. Seymour, Publisher the eGu Today's Internet Economy Carries Few Guarantees Laura K. Jones Magazine Maven

Aiir, n 1winn

Mel's Son Expands Good Karma of the Grateful Dead's Jerry Garcia. This week's EWis the first Viacom president Mel Karmazin's only son, Craig, last week national cover for Phish. purchased his fifth small-town Wisconsin radio station for a reported $2.8 million from TBK Communications Ltd., based Clear Channel Must Divest Lamar in Evansville, Wis. WKPO-FM plays the Rhythmic Hits for- Clear Channel Communications told analysts last week that the mat and reaches the Janesville and Beloit areas. The younger Justice Department is asking the company to divest AMFM's 30 Karmazin, 25, is sole owner of Good Karma Broadcasting percent interest in Lamar Advertising, the third -largest outdoor LLC, which began buying stations in August 1997. Karmazin company, by February 2003. CC, which is acquiring AMFM, is the general manager of the stations and appears on their owns the second-largest outdoor company, Eller Media. Also sports talk shows. last week, SFX Entertainment shareholders approved the com- pany's $4.3 billion acquisition by Clear Channel. Appeals Court Upholds Attack/Edit Rules The U.S. Court of Appeals for the Washington Circuit has Addenda:Bob Wright, who has spent 14 years as NBC ordered the Federal Communications Commission to act on the president/CEO, was named vice chairman of NBC parent com- 20 -year -old personal attack and political editorial pany General Electric. Wright also was named an rules by Sept. 29, upholding a previous court executive officer of GE. He will continue to hold order. The order was in response to a petition his NBC posts... The West Wing creator Aaron filed recently by the Radio -Television News INSIDE Sorkin has signed a $16 million, four-year pro- Directors Association and Associa- duction deal with Warner Bros. Television... tion of Broadcasters. Hearst Magazines' House Beautiful editor Mar- garet Kennedy was named editor in chief of sis- Men's Health Ups Zinczenko ter publication Victoria, replacing founding editor David Zinczenko last week was promoted to edi- Nancy Lindemeyer, who resigned last week after tor in chief of Rodale's Men's Health, from editori- 15 years to open a jazz club...Arbitron, which al director of MH International. Greg Gutfeld, only measures radio listening for persons ages 12 who was named MH editor last October, was and older, is testing the waters to see if there is ousted last week. MH now has a completely new marketplace demand for children's radio measure- lineup of executives, following this month's ment. In a recent study using the standard diary, appointment of Paul Turcotte as vp/publisher. Arbitron found that 90 percent of children ages 6 Zinczenko, who has been with the title for seven Disney's Padden testifies against to 11 listen to radio about nine hours per week. years, was responsible for the development and the AOL-Time Warner merger launch of MH in international markets. 6 Clarifications:A story and cover headline in last week's issue gave a misleading impression Fox, USA Share Window on Search Local Media that ABC's Good Morning America has been Fox Broadcasting Co. and Studios USA have 13 steadily gaining in ratings on NBC's Today show. signed with Blair Witch Project producer Haxan While GMA has improved its ratings significant- Films to bring back the paranormal series In Market Profile ly since co-anchors Diane Sawyer and Charles Search Of.. as a weekly prime -time program on 18 Gibson joined the show 18 months ago, Today both Fox and USA Network. In a groundbreak- has maintained a consistent average lead of 1.8 ing move, Fox agreed to a shared prime -time Magazines million viewers and a 1.5 -point average ratings window with USA, allowing the cable net to run 28 advantage over GMA over the past 10 weeks. In Search Of.. episodes between 8-11 p.m. eight The Media Elite Also, in last week's "Bimonthlies" Mediaweek days after they air on Fox. Traditionally, broad- Magazine Monitor, due to incorrect data sup- 47 casters have only allowed cable nets to run repeats plied by T&L Golf the magazine's year-to-date outside of prime time. ad pages were inaccurate. T&L Golf counts 316.89 pages to date, a 30 percent increase over 1999. EWCatches Phish With Split Cover Entertainment Weekly published its first split cover since 1995 Correction:In the article "Fixing Brewster's Place" in last this week with four separate covers, one for each of the mem- week's issue, former Fitness editor Sarah Mahoney's new job was bers of the band Phish. The last time the Time Inc. weekly ran incorrectly described. Mahoney joined Meredith's Ladies' Home split covers was for a commemorative issue following the death Journal as editor. Susan Crandell is editor of More.

MEDIAWEEK (ISSN 0155-176X) is published 48 times a year. Regular issues are published weekly, except the second and fourth weeks of August and the lasttwo weeks of December ,by ASM Communications, Inc., a subsidiary of BPI Communications Inc., 770 Broadway, New York, NY 10003. Subscriptions are $145 one year; $245 two years. Canadian subscriptions $310 per year. Allother foreign subscriptions are $310 (using air mail). Registered as a newspaper at the British Post Office. Canadian Post Publication Agreement Number 1430238. Periodicals postage paid at New York, NY, and additionalmailing offices. Subscriber Service (1-800) 722-6658. MEDIAWEEK, 1515 Broadway, New York, NY, 10036. Editorial: New York, (646) 654-S250; Los Angeles, (323) 525-2270; Chicago, (312) 583-5500. Sales: (646) 654-5125. Classified: (1-800-7-ADWEEK). POSTMASTER: Send address changes to MEDIAWEEK, P.O. Box 1976, Danbury, CT, 06813-1976. If you do not wish to receive promotional material from mailers other thanADWEEK Magazines, please call (800) 722-6658. Copyright, 2000 ASM Communications, Inc., a subsidiary of BPI Communications Inc. No part of this publication may be reproduced, stored in any retrieval system,or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Reprints (651) 582-3800.

www.mediaweek.com July 31, 2000 Mediaweek 5 Premiere Nets to Launch Witnesses Sizzle Four Services in January Premiere Radio Networks and AMFM Radio Networks last week detailed plans for combining following the imminent At AOL-11111 Grilling merger of Premiere parent Clear Channel Communications and AMFM Inc. Pre- miere Radio Networks, which will drop Heated exchanges punctuate session; FCCmay impose conditions on deal the AMFM name, will launch the merged company's network offerings on Jan. 1. WASHINGTON /By Alicia Mundy The new Premiere will have 12 t took more than four hours for the ney/ABC's well -hyped opposition to the RADAR -rated networks. Four will be veneer to crack and for the most seri-merger. He reminded everyone that NBC new, including Pearl, a full -service net tar- ous issues to surface about America had once raised allegations against Rupert geting women, and Morning FM Drive, a Online's proposed merger with Time Murdoch's . regarding foreign complement to Premiere's Morning AM Warner, TV industry opposition to it ownership. Then, when the two came to an Drive. Pulse, targeting adults 25-54, and and the Federal Communications agreement letting NBC use News Corp.'s the younger -skewing Action will offer 15- Commission's seeming hesitance to inter- then -satellite holdings, NBC's opposition second live reads by local personalities. vene. But once it did, faded,along with Media buyers said the latter two nets it changed the tenor public -policycon- should be popular. "Since they're outside of the FCC's en banc cerns. "We don't like the commercial pods, [the celebrity review of the deal on to have our processes vignettes] help break through commercial July 27. The long day here used as leverage clutter and add the flavor of an implied endedwithFCC in a commercial dis- endorsement," said Kim Vasey, senior vp Chairman Bill Ken- pute," Kennard said of The Media Edge. "It could work for a nard vowing to scru- strongly. lot of advertisers, particularly retailers and tinize the merger. He What does Disney tune -ins," added Natalie Swed Stone, said he would hold a really want? That's director of national radio services for separate meeting to been one of the un- Optimum Media Direction. discuss conditions derlyingquestions The downside: less inventory for that might be im- repeatedby FCC agencies to buy in a medium already in posed before he ap- staff,lobbyists and high demand. "Every year we get fewer proves it, which ap- members of Congress GRPs, and that will hurt the entire indus- pears likely. in the wake of Dis- try because radio is frequency," said The growing At the hearing, AOL chief Case appealed to FCC ney's recent high -pro- Matthew Feinberg, vp of national radio objections from the Chairman Kennard, as TW boss Levin looked on. file campaign against for Zenith Media. -Katy Bachman television industry to the merger. The week the merger have to do with the combina- began with one of the most masterful-and Argentino Promoted to Run tion of content and conduit, as Dis- somewhat successful-attempts at spin con- ney/ABC's principal lobbyist, Preston Pad- trol that Washington has seen in years. Pad- Col TriStar Ad Sales Unit den, has been relentlessly repeating to den presented a highly polished video that Columbia TriStar Advertiser Sales last reporters for weeks. Kennard said that he could have been titled "Apocalypse Now," week promoted Bo Argentine to execu- was "very concerned" about competitors' showing what the future could look like in tive vp, replacing the departed Chris Ka- access to Time Warner's cable systems. an AOL-Time Warner -controlled universe. ger. Argentino has been with Columbia Time Warner's history of checkered rela- An electronic programming guide displayed TriStar Television Distribution's ad sales tionships with cable programmers and oth- all Tune Warner programs first and in huge division since 1994, most recently as a er content providers was obviously on the letters; the rest of the networks were rele- senior vp in New York. She assumes the minds of several commissioners, as well as gated to tiny print at the bottom. The video top job following Kager's move this reps from Disney and NBC, which threw also showed what happened if viewers try- month to president of Cablevision's its weight against the deal just last week. But ing to play along with Who Wants to Be a Rainbow Advertising Sales Corp. Kennard has seemed reluctant to confront Millionaire were limited by a slower data rate "Bo has a great rapport with all the that issue, and his reasons weren't made and return -path problems, via Time Warn- department heads within the group, and clear until about 5:30 p.m., as the meeting er's control of the broadband wave. And it she has a diversified background," said went into overtime. showed a potential Super Bowl commercial Steve Mosko, president of Columbia "I can't let this go," said Kennard, inter- for Budweiser wrapped in a Miller beer ad, TriStar. "She's worked in syndication, on rupting Padden, who was explaining the which Time Warner could do on the Inter- the agency side, and (continued on page 8) public -policy ramifications of the deal. Ken- net if it were linked to America's top Inter- nard floated his suspicions regarding Dis- net service provider, AOL.

6 Mediaweek July 31, 2000 www.mediaweek.com Although alarmist, the video made a Shooting back, commissioner Gloria Tris- cited attempts to manipulate the EPG busi- point. With interactive TV/Internet access tani reminded Parsons that neither his ness and "heavy-handed tactics with local considered potentially significant future company nor its partner -to -be was in any DSL companies." He also complained revenue streams for media companies, position to point fingers. about other "promises that have yet to be AOL-Time Warner's control of the pipe- Even commissioner Michael Powell, fulfilled...I'm concerned about the extreme lines could affect competitors' bottom lines. normally non-interventionist, delivered a abilities you will have," summed up Powell. Until recently, Disney has been alone in withering attack on Time Warner. Powell "This will give you enormous leverage." opposing the deal. Padden noted that Time Warner CEO Gerald Levin had said: "You don't see [NBC CEO] Bob Wright jumping in." But NBC joined the battle, noting in its FCC statement that AOL-Time Warner See You Next Year would be able to "favor its affiliated content in both television and the Internet." NBC's Producers make a case for low-cost sitcoms, dramas in summer '01 timing here appears a little less suspect than its challenge of News Corp. years before. TV PROGRAMMING /ByJolui Consoli This past May, NBC signed a sweeping After the first three weeks of the usual- new season of retransmission consent deal with Time ly invisible July sweeps period, ABC, Diagnosis Warner Cable that covers NBC's analog and CBS and NBC are locked in a virtu- Murder will be digital broadcast signals, as well as carriage al dead heat for adult 18-49 viewers, shot on digital of CNBC and MSNBC, all through 2008. with all three networks showing gains in the tape, rather While neither Disney nor NBC has said advertiser -desired demo. From July 6 to 26, than film, it wants to stop the merger, last week both ABC and NBC both averaged a 3.3 rating in Silverman said. proposed a solution that in effect would 18-49. CBS, buoyed by an influx of younger "Idefy any- negate it: They want the FCC to insist that viewers to its Survivor and Big Brother reality bodytotell the content and conduit sections be put in shows, is in the hunt with a 3.2. CBS is up 33 whether itis separate companies. And if the FCC does- percent in the demo, ABC is up 10 percent, film or not," n't do it, they'll take their argument to the and NBC is up 3 percent. he said. Federal Trade Commission, which is already The gains are an affirmation that sum- Silverman reviewing the merger along antitrust lines. mer can be productive for the networks if predicted that Lobbyists for AOL-Time Warner, which they can put on fresh programming that by next sum- include Skadden Arps, and the prominent viewers want to watch. Looking at the surg- mer, one-third Networks, call me: Bochco telecom firm headed by former FCC Chair ing interest in summer TV this year, several to one-half of Richard Wiley, said that they didn't believe veteran TV producers and studio execs say all prime -time series will be shot on less - the FCC would demand such a division. "It's they are willing to work with the nets to expensive digital tape. Shooting on digital too extreme a remedy," said one. But they come up with cost-efficient prime -time tape can save a minimum of $80,000 per conceded the FCC may ask for conditions, comedies and dramas to air next summer- episode, industry execs said, saving a studio guarantees of open access and similar treat- shows that would be produced for less than more than $1 million on a 13 -episode order. ment of all parties on return path. $1 million per episode, instead of the current Warner Bros. Television president Peter Time Warner spokesman Ed Adler said prime -time average of $1.6 million. Roth said that despite all the interest in real- that his company and AOL were "com- "If you tell me you want to do a cop show ity programming this summer, no network pletely committed" to content diversity, for $800,000 an episode, I'll pass," said Stev- executives have contacted Warner yet about open access and consumer choice. But dur- en Bochco, creator/producer of NYPD Blue. producing low-cost sitcoms and dramas for ing the hearings, several opponents sharply "But that doesn't mean we can't do some- next summer. "If any of the networks were criticized the "trust me" statements given thing less physically ambitious, something open to do it at a reduced cost, we would be by AOL-Time Warner executives Levin more psychologically ambitious." interested in working with them," Roth and AOL CEO Steve Case. Bochco said limiting the number ofsaid. 'We're in business to bring people Indeed, open displays of rudeness and characters and the number of sets could cut back to television." discord-unusual by Washington stan- costs dramatically for first -run summer But for the nets, the economics of airing dards-marred some of the hearing. Ex- series. Using lesser -known actors and a sin- fresh shows in the summer still might not ceeding his five-minute limit at one point, gle camera, as Bochco did on his early -'80s work. CBS Television president Leslie Case talked over Kennard. Asked to finish, drama, Hill Street Blues, are other ways to Moonves said that even halving the cost of a Case made a blatant play for the chairman's cut production costs. summer series episode to $800,000 still vote with a long-winded explanation of While the more sophisticated look ofmight not be enough to make a profit, A011 commitment to Internet access for today's police dramas requires a three -cam- because the new programming would replace every school and library, and bridging the era production, it's possible to shoot a drama a repeat that the network could air for free. A digital divide (one of Kennard's most seri- with a single camera and on digital tape at new summer show must not only be cheaper ous issues). When Kennard questioned half the cost of a typical drama for the regu- to produce but must also take in enough ad Disney's motives, Time Warner president lar prime -time season, said former network revenue to offset the ad dollars lost by not air- Richard Parson's piled on, saying it was "the chief Fred Silverman, whose company pro- ing the rerun. "It would take a show doing same dance, a different order of steps." duces Diagnosis Murder for CBS. The entire Survivor -type ratings," Moonves said.

www.mediaweek.com July 31, 2000 Mediaweek 7 MEDIA WIRE HDTV Progress Stalled with the networks." Prior to joining Columbia TriStar, Continuing spat over standards tests lawmakers' patience Argentino was an account exec for NBC and a senior network buyer at Grey TV STATIONS /By Katy Bachman Advertising. "I have as much preparation One thing was clear after last week's receiverper- as I think I'm going to get," said hearing in Washington on the tele- formance Argentino. -Daniel Frankel vision industry's conversion to high - standards. definitionbroadcasting:House The hear- Interactive TV Gets Push Telecommunications Subcommittee Chair- ing's core con- man Billy Tauzin (R. -La.) is losing his troversywas Forward With Two Deals patience. 'We have to stop the blame game. the engineer- Interactive television gained a bit of The infighting between broadcasters and ing duel be- momentum last week as cable operators, the Consumers Electronics Industry creates tween 8VSB, programmers and research firms cut two uncertaintyamong consumers,"said the U.S.- deals embracing the medium. ASI Tauzin, who chaired the session. approved Entertainment, Nielsen Media Research Tauzin isn't alone in his frustration. "We HDTV trans- and TiVo, creator of personal television still have leftover issues from the last over- mission stan- recording services, created the National sight hearing in the previous Congress," dard, and In -Home TV Lab, a panel of 1,500 noted Rep. Edward Markey (D. -Mass.). COFDM, the homes to study ITV use. "There isn't a single soul who thinks the alternative Tauzin: High -del is caught up Meanwhile, Comcast Communica- transition [to digital broadcasting] will be standard in a "blame game." tions, Cox Communications, Charter over by 2006." backed by Sin- Communications and Adelphia Commun- Consumer Electronics Association pres- clair Broadcast Group, NBC and several ications joined with Worldgate Commun- ident Gary Shapiro blasted broadcasters for other broadcasters. ications to form TV Gateway. The cable the holdup. "After 10 years of development "Calls for changing the existing system operators are investing a combined $24.5 and with DTV sets already in American are completely unfounded," concluded million to create an interactive program- homes, [some broadcasters] would like to Richard Lewis, senior vp of Zenith Elec- ming guide that would challenge the TV revisit and change the DTV transmission tronics Corp., which holds a patent for the Guide/Gemstar model. -Megan Larson standard," Shapiro said at the hearing. 8VSB standard. Nat Ostroff, Sinclair vp of "Most disturbing, a handful of broadcasters new technology, cried foul, pointing out Cumulus Cancels Purchase want to lease out the public spectrum that the strategic placement of the antenna loaned to them by Congress." used to receive the 8VSB signal cannot be Of Four Stations in Pa. Broadcasters pointed fingers at the compared to COFDM's $1.95 indoor bow- Four radio stations in Harrisburg, Pa., are FCC. "The FCC must take action to tie antenna. back on the market after financially trou- ensure that other critical pieces of the Legislators also warned broadcasters not bled Cumulus Media last week cancelled DTV puzzle are put into place now," said to be sidetracked by ancillary spectrum an agreement with the stations' seller, Gary Chapman, president and CEO of uses. "Broadcasters who lease or sell spec- Clear Channel Communications. Debt - LIN Television, referring to cable inter - trum without committing to HDTV are on laden Cumulus said it could not afford to operability, cable carriage rules and DTV- shaky ground," said Tauzin. close the deal for the Harrisburg outlets, including market -leading WNNK-FM. The Justice Department has ordered Clear Channel to sell the Harrisburg properties and other stations as part of Donlin Heads GM Unit CC's acquisition of AMFM Inc. Clear Channel "is talking to several New Starcom division to handle auto giant's $3 billion in planning groups" about the stations, said Ron Gio- vanniello, AMFM market manager in AGENCIES /ByJohnConsoli Harrisburg. Possible buyers include Ci- Dennis Donlin, most recently executive 15 -second TV commercials for General tadel Communications Corp., which vp/managing director for MediaVest, Foods while at Benton & Bowles. He also owns five outlets in nearby York, Detroit, last Friday was named presi- built a 40 -person media department at The Lancaster and Elizabethtown, Pa; and dent of GM Planworks, the Starcom Bloom Agency in Dallas and handled media Harrisburg -based Dame Media. The four MediaVest Group unit created last week to planning for GM auto brands at D'Arcy, Harrisburg stations have annual revenue handle General Motors' media planning. Masius Benton & Bowles. Pleased with the of about $11 million and about a 40 per- Donlin, who will report to Jack Klues, efficiencies of its stand-alone media -buying cent market share. They are expected to CEO of Starcom Media Group, is a 21 - unit, GM Mediaworks, General Motors sell for $75-$85 million. -Rich Kirchen year veteran of the media ad business and announced the consolidation of its media was instrtnnental in pioneering the use of planning from among 15 different agencies

8 Mediaweek July 31, 2000 www.mediaweek.com Pssst

The top -rated properties of 1111S4 attract more active shoppers. MSN contairs some cf the most attractive properties on the Web. Just tete MoneyCartral,' -tamed Barron's too invest nent site. Or MSNBC, awarded PC Magazine's "100 Best Sites on tie Web." No: to mention Hotrod, eesi y rankr1 The world's largest free e -nail service.

....0010e; And thafs just for starte-s. Eve.ey Site

11110,711' on our network has groixed a major award or top rating. Dur quoit/ Web properties draw a quality cnline shopping audience.. In fact you'll find 86Y cf all MSN users hove shoppec online it the last six months: Together laith our service and Microsoff techr:logy, it seasy to see why we don't have to shoot. Take a look a: owns medracenter.msi.com or give Le a nall at 42.5.703.7777.

InSne -41111 The Eseryclay Neb.

IC I

last week. The new planning unit will be ations for GM, said the consolidation will managed as part of the Bcom3-owned Star - enable GM auto brands to share consumer MEDINIEEK. corn MediaVest Group. Donlin's new unit and market research. GM Mediaworks, a Editor -in -Chief: Sid Holt will be responsible for deciding where near- division of Interpublic Group of Cos., will Group Editor: William P Gloede ly $3 billion of the automaker's ad dollars continue to buy network TV, cable TV, Executive Editor: Brian Moran Editor, Special Reports/Mediaweek Articles: Keith Dunnavant are spent each year. All GM brands will be syndication and network radio out of its Managing Editor: Michael Biirgi included except Saturn and Saab. New York office and handle magazine, News Editor: Jim Cooper GM Planworks is expected to be located newspaper, outdoor and interactive adver- Departments Editor/Copy Chiefi Anne Torpey-Kemph in Detroit and will be operational by first- tising out of Detroit. Individual agencies Washington Bureau Chiefi Alicia Mundy quarter 2001. Currently spread across vari- Senior Editors: Katy Bachman, Tony Case, John Consoli, responsible for creating ads for each GM Daniel Frankel, Alan). Frutkin, Lisa Granatstein, Megan Larson ous agencies, planning operations involve brand and that had also been responsible Market Profile Editor: Eileen Davis Hudson more than 200 people. The new unit is for planning, will remain the same. They Reporter: Lori Lefevre expected to employ about 150 people. include Bcom3 units N.W. Ayer (GM cor- Media Person: Lewis Grossberger Contributing Writers: Marc Berman, Paul Colford, "This is another evolutionary step to porate ads), D'Arcy Masius Benton & Verne Gay, Eric Schmuckler better integrate our brand plans and im- Bowles (Cadillac and Pontiac) and Leo Art Director: Victoria A. Conte prove cost efficiencies," said John Mid- Burnett (Oldsmobile); and Interpublic Assistant Art Director: Robina Kappy dlebrook, GM vp and gm of vehicle brand agencies,McCann-Erickson(Buick), Photo Editors: Marla Kittler, Kim Sullivan marketing. And Michael Browner, execu- IQ, Executive Editor: Patricia Orsini Campbell Ewald (Chevrolet, GMAC) and News Editor. Kipp Cheng Managing Editor: Scott Van Camp

tive director of media and marketing oper- Lowe Lintas Partners. Sr. Reporters: Janis Mara (SF), Jennifer Owens Reporters: Karl Greenberg, Erik Gruenwedel, Ann M. Mack Mediaweek.Com: Editor: Kevin Pearce Sr. Ed: Hank Kim News Ed: George Gameau Sr. TV Writer: Marc Berman Associate Editor. Emily Fromm Circulation Director Mary Barnes The Kids of Summer Circ. Assist Jennifer Bayne List Rental Info: Anthony DiNino (212) 684-4800; Subscriber Services 1-800-722-6658; Mediaweek Online: Product Manager: Peter Hobbs Network prime time pulling in 19%more kids 2-11; cable up too Directories/Publishing Din Mitch Tebo VP/Exec. Din Conferences: C.G. O'Connor; Sr. Spvsr: Matthew TELEVISION/ By Megan Larson Pollock; Spvsr: Cathryn Weber, Coors Lauren Gainor, Deidre Zeigler, Admin. Assistant Kerrie Koslowe More young kids are abandoning UPN's WWF Smackdown (3.8), ABC's The Conferences: 1-888-536-8536 evening flashlight tag this sum- Wonderful World of Disney (3.5) and Fox's Conference Address: www.adweek.com/adweekconf mer for broadcast television's Makolm in the Middle (3.4). CBS' delivery Regional Sales Din L.A.: Charlotte Erwin prime time. The number of kids of kids grew 23 percent, while its ratings N.Y. Adv. Mgr. Linda D'Adamo; Sr. Acct Mgr. Midwest: 2-11 watching the seven broadcast net- Scott Symington; Acct. Mgrs: N.Y.: Michael Candullo, Randy climbed 30 percent, to a 1.3 average. "For Doran, Rockelle Grenee, Robert Hamerslough; Hanna Shin works from May 29 to July 23 has increased CBS, who couldn't buy a kid 2 to 11, L.A.: Wendy Hudson, Jacki Leigh 19 percent over the same period last year, achieving a 5 rating for Survivor is huge," S.F: Matthew Panken; Midwest Tina Campione to 2.8 million from 2.4 million. Ratings for CLASSIFIED: Publisher Harold Itzkowitz; Sales Mgrs: Julie said one buyer who requested anonymity. Azous, Wendy Brandariz, Gary Gomez, M. Morris, Karen the seven networks also grew 16 percent. Thanks largely to wrestling, UPN Sharkey; Assts: Michele Golden, Lindsay Boris Ad -supported grew 133 percent Mktg Svcs Din. Rachel Bell; SpL Proj. Mgr. Greta Libbey; Merch. cable, up 6 per- indeliveryand Coon Amy Rose; SpL Events Coors Jennifer Minihan, Ann Reilly Prom. Art Dirt Elizabeth Tzitzis, Allen Tombello cent in delivery, 150 percent in rat- Mktg Svcs Coor: Lisa Deutsch still pulls in the ings, to a 1.5. Fox Prod. Din Louis Seeger, Dir. Open Adeline Cippolettli greatest number and NBC have Adv. & Ed Prod. Mgr: Elise Echevarrieta; Sr. Prod. Mgr: Cindee of kids 2-11-3.9 also drawn a larger Weiss; Asst Mgrs Noah Klein, Craig Russel; Asst Siobhan Treanor Deputy Editor/Business Affairs: million during the kids audience. John J. O'Connor same time period, ABC was relatively Vice President/Creative Director. accordingtoa flat, and the WB Wally Lawrence Vice President/Marketing: Turner Entertain- posted a decline in Mary Beth Johnston ment analysis of kids 2-11. Vice President/Publisher. Nielsen Media However, while Wright Ferguson, Jr. Research data. Fox's rerunsof Malcolm, starring Justin Berfield (I.) Senior Vice President/Marketing: broadcasters are Kenneth Marks "The kids who and Frankie Muniz, are attracting young viewers. attracting more Senior Vice President/General Manager. weren't watching kids and younger - Louis Isidora Executive VP/Editor-In-Chiet last year are turning to these unscripted skewing advertisers-movie studios tar- Sid Holt shows that weren't on last year," said Brad geting kids and teens are buying up 30 - Executive VP/Group Publisher. Michael E. Parker Adgate, senior vp of corporate research at second spots in Survivor for a reported President Horizon Media, who noted that cable's $300,000-few buyers can justify prime- Mark A. Dacey share of kids 2-11 dipped to 46 percent time rates for fickle kid audiences. Chairman: John C. Thomas, Jr. BPI COMMUNICATIONS from 48 percent last year. "It isn't fulfilling a need that can't be President & CEO: John Babcock, Jr.; Exec. V Pi Mark A. Dacey, Roberti Dowling, Howard Ladder, Sr. VP: Paul Curran, Rosalee Lovett, Craig Reiss Broadcast's top summer shows among met elsewhere in the marketplace," said Vice President Glenn Heffernan kids are: CBS' Survivor (4.9 rating), ABC's said Julie Friedlander, senior vp of nation- VNU BUSINESS MEDIA President & CEO: John Wickersham Sunday Who Wants to Be a Millionaire (3.9), al broadcast for Ogilvy & Mather.

12 Mediaweek July 31, 2000 www.mediaweek.com For faster service call toll -free 1-800-722-6658. Visit our website at How EDINEGI www.mediaweek.com it OYES! Please send me 1 year of MEDIAWEEK for only $145.* To U Name Title Company

Address

City State Zip MEDIMEEK Make E -Mail Phone Media 0 Billme. 0 Payment enclosed. Charge my: 0 Visa 0 MCOAMEX ,Outidok It I Account # Exp. Date Signature JO7MVVT To speed your order, please check one box in each section.

TYPE OF FIRM (Check One) JOB FUNCTION (Check One) To Ll 01. Manufacturing LI C. Product/Brand/Category Mgmt 11.Advertising Agency 0 P.General or Corporate Mgmt 12. Public Relations Firm 0 W. Public Relations /Pubic Affairs 13.Independent Media Buying Service L.Account Management 0 20 Outdoor Advertising CI R.Creative Dept. O 31. Newspaper 0 H. Copywriting El 41.Magazine El I.Sales/Product Promotion The 61.Television El T.Art Direction 51.Radio 0 U. Media Buying/Planning/Supervision O 67.Graphic Design V.Advt./Market Research 79.Market Research/Service 0 X.Other (please specify) 0 80. Soles Promotion / Support O 81.Commercial Production Top 98.Other (please specify) Title

Where can you find the Canadian and other Foreign: Add US $165 for Postage and Handling support you need to For faster service call toll -free make it to the top of 1-800-722-6658. Or subscribe online at your industry? Turn www.adweek.com/stores

to MEDIAWEEK, OYES! Please send me 1 year of 0 ADWEEK BRANDWEEK for only $145.* ADWEEK and Name Title BRANDWEEK. You'll Company get up-to-the-minute Address

news coverage and City State Zip BRAN rx insightful analysis... E -Mail Phone For ADWEEK subscription, please check theregionyou prefer: critical information on 0 0 East 0 Southeast 0 Midwest 0 Southwest 0 West 0 Bill me. 0 Payment enclosed. Charge my: 0 Visa 0 MC OAMEX trends, opportunities, Account # Exp. Date strategies and Signature JO7MWB technologies that can To speed your order, please check one box in each section. TYPE OF FIRM (Check One) JOB FUNCTION (Check One) . 01. Manufacturing C Product/Brand/Category Mgmt get your career moving 11.Advertising Agency P.General or Corporate Mgmt 12. Public Relations Firm 0 W. Public Relations /Public Affairs 13. Independent Media Buying Service El L.Account Management in the right direction. 0 20 Outdoor Advertising 0 R.Creative Dept. 0 31. Newspoper 0 H. Copywriting Take the next step on the 0 41.Magazine I.Sales/Product Promotion 0 61.Television 0 T.Art Direction 0 51.Radio 0 U. Media Buying/Planning/Supervision ladder of success - start O 67.Graphic Design E V.Advt./Market Research 79.Morket Research/Service X.Other (please specify) 80.Sales Promotion / Support your subscription today! 81.Commercial Production 98.Other (please specify) Title

Canadian and other Foreign: Add US $165 for Postage and Handling 7:5 0 CA) cUUl ,--i-I-) 0 @ 4...) CO s-4 -cs (1) .e1-i,..., _i_)° -. v) (1) .-- (-4-i et Fs C O-0 "ZS - A --' - CaD - ctet -' ct >' cz ti) - o '' P t..4_. , 1 Eml 1-1 s-a) z- . 0 -(:)X rzSCCO a) c..) rzi 0

CCM 1 Lin -1 [10 NO POSTAGE NO POSTAGE UNITED STATESNECESSARYIF MAILED IN THE UNITED STATESNECESSARYIF MAILED IN THE POSTAGEBUSINESSFIRST-CLASS WILL MAILBE PAID BY ADDRESSEE REPLY MAIL PERMIT NO 70 DANBURY CT POSTAGEBUSINESSFIRST-CLASS WILL MAIL BE PAID BY ADDRESSEE REPLY MAIL PERMIT NO 76 DANBURY CT SUBSCRIPTIONPO MEDIMEEKBOX 1976 SERVICE CENTER AMENSUBSCRIPTIONPO BOX 1973 SERVICE CENTER DANBURY CT 06813-9839 III I. I ..1....11.11.1.1..1..1...11.1.1....11.1 DANBURY CT 06813-9845III1..I....II ..11.1.I.,1 I ..I..1.1.1..1 1..1 Local Media TV STATIONS NEWSPAPERS RADIO STATIONS OUTDOOR MAGAZINES

TV STATIONS/NEWSPAPERS/THE INTERNET Hirsch said. He explained that in the first week the campaign ran, tickets sold at twice the rate that the venue, Radio City Music Hall, usually experiences when announcing a new show. Tribune will further benefit Tribune Cross -Sales when Pokemon does a cross-country cam- paign that will include many cities in which Tribune has media properties, he said. "The world is changing," Hirsch said. Efforts Paying Off "You need to bounce off various media to drive the message home." With its acquisition of Times nities to grab people's attention. There's Other elements of Mirror Mirror Co., Tribune Co. now definitely a realization that you want to do acquisition are taking shape. Tribune has has a lineup that's unique in more than run just spots," said Mickey begun rolling out its hallmark strategy of the media business: top print, Marks, a media buyer with Creative Media cross -promoting and sharing content be- online, and broadcast proper- in New York tween its TV stations and newly acquired ties in New York, Los Angeles To make multimedia deals work, media newspapers. Newsday has been running and Chicago, the country's companies must avoid the mistakes of the promotional ads on WPIX, and vice versa, three largest markets. Going past, when they had a tendency to "throw for the past two months. Last week, the into the deal, Tribune's plan in a couple of dogs with what's considered Courant started promoting that evening's was to cross -sell advertising in more marketable assets," Marks said. news stories on WTIC, while the station all those media across the three markets. Murphy said he recognizes that one - began running a 45 -second spot featuring With the ink on the deal barely dry, that size -fits -all packages won't work. Judging the next morning's Courant headlines. - cross -saleseffortis from Tribune's experi- Lucia Moses, special from 'Editor & Publisher' alreadystartingto ence in its home base, bear fruit. Chicago, which ex- WESTERN FLORIDA MAGAZINES In New York, Tri- pects to do $7-10 mil- bune recently sold two lion in such deals this Clubhouse Expands ad packages totaling year, the ideal adver- $210,000 in print, TV tising candidates are Through Acquisitions and online. The com- thosewithspecific pany's Hartford (Conn.) needs, such as compa- The purchase of a magazine pub- Courant and Hartford nies entering the mar- lishing company in the small Fox affiliate WTIC- ket, reacting to new resort town of Naples, Fla., has TV are hawking multi- competitorsorre- caused something of a stir among the re- media ad deals around launching a brand or gion's advertisers. Executives at Clubhouse three local sports product, he said. Publishing, owner of Sarasota lifestyle maga- events they will co- Summit Media, zine, said they hope to extend its advertising sponsor later this year. which purchaseda base along the west coast of Florida through Tribune's Los Angeles Tribune cross -media the acquisition in May of Gulfshore Com- Times and WB affiliate package in New York munications, which owns Gulfthore Life, a KTLA-TV are pursu- to promote its new 30 -year -old Naples -based lifestyle magazine. ing similar deals. Tribune's Murphy hopes to generate some Pokemon stage show, Clubhouse will combine the two biggest "We're off to a fast $16 million in cross -media revenue next year. foundthepackage magazines of the company's seven, Gulfshore start," said David Mur- worked so well that it Life and Home & Condo, into one monthly phy, president of Tribune Media Net, plans to repeat the campaign in September, magazine under the Gulfshore LO title. The which was formed after the merger to pur- said Shelly Hirsch, CEO of Summit, the revamped monthly will encompass enter- sue national ad deals. master licensee of Pokemon. tainment and real estate for tourists and Tribune projects its cross -media deals The campaign combined a skit and pro- local residents and will debut in October. will reap $16 million in revenue in mo that aired during Tribune WB affiliate Along with Sarasota, the publishing compa- 2001-small change for a $7 billion com- WPIX-TV's newscast directing viewers to ny hopes to reach the $100,000 -plus house- pany, but a business that Murphy expects the station's Web site, WB11.com; an online hold income and the upscale tourist mar- will "grow significantly." ad; and a print ad in Tribune's newly kets of five counties, said Dan Denton, Media buyers said they welcome the acquired Long Island daily, Newsday. Sum- chairman of Clubhouse Publishing. chance to buy cross -media packages. mit wasn't interested in the print buy at first, Pam Daniels, editorial director of Gulf "We're all looking for marketing opportu- but Tribune's offer was "very attractive," shore Life, said the company combined the

www.mediaweek.com July 31, 2000 Mediaweek 13

two because she they want to bolster Crulfrhore Life with believes "the real- Home & Condo." estate aspect of Gulfrhore Life and Home dr Condo share Home & Condo advertisers in real estate, retail, jewelry and esuIts wasa big part of high -end furniture, which buyers believe covering the could mean a loss in revenue from the com- lifestyleof the bination. "One of the products will suffer area." Beginning and lose advertisers with the combination," FAT'S4 subscriber and said Naples media buyer Alyce Mathias of SVMMER .aVelffl, newsstand circu- Alyce Mathias Studio Graphics. However, lationforthe new advertisers for the October reissue are merged Gulftbore already signing on, including regional cloth- The monthly is revving up Life will be ing designers and home interior companies, far a revamp in October. 30,000. Joel Kes- said Gulftbore's Kessler. -Aimee Deeken sler, Gulf:shore's Light up your client's publisher, said he hopes to get a 9 percent SAN FRANCISCO NEWSPAPERS e -commerce. increase in ad revenue. Gulftbore Life has been struggling, Merc Rides Into Town according to one media buyer, because of a recent influx of competing regional lifestyle Silicon Valley mainstay the San magazines. Meanwhile, Home & Condo has Jose Mercury News launched a new remained strong, with a hold on the "real- San Francisco edition of the paper New York Times readers are 3%, estate development niche," said Kathleen July26. The Knight Ridder-owned Mer- times more likely to have made a Davidson Wheeler, account director at cury News, which dropped "San Jose" from Naples -based DBR Marketing. "Maybe its title in its San Francisco edition, will personal purchase over the Internet in the past month than the national RADIO SYNDICATION average. In fact, they're more likely to Consumer Advocates Proliferate have shopped on-line than readers of more than 200 general consumer Rip-offs, cheats and con -artists, beware. Tom Martino, a publications measured by MRI. consumer advocate who last year recovered more than $25 million for consumers, is going into national syndication through a three-year deal with Westwood One. Called So to make your client's c -business Troubleshooter Torn Martino, the daily show will begin Aug. 7, running from 2 to 5 p.m. in markets such as Seattle, New shine, contact Jyll Holzman, York, San Francisco, Houston and Hartford, Conn. Senior Vice President, The broadcast originates from Clear Channel's Talker in Advertising, at 212-556-4058 or Denvor, KHOW-AM, where Martino-'-s-show has crnrc,c1 a 4.4 overall audience share, the station's second -highest Martino: on the lookout jholzmarva9nytimes.com ranking daypart, and a 5.3 among adults 35-64. Martino for rip-offs everywhere has also been airing from 9-11:45 Saturday mornings on WABC-AM, ABC's Talker in New York, and on Fox's KDVR-TV in Denver. In his daypart, Martino will be going up against Cox Radio's consumer champi- on, Clark Howard. Launched in January 1999 into national syndication, The Clark Howard Show counts 97 affiliates and delivers strong ratings. Howard is consis- tently ranked at the top among adults 25-54 at Cox's WSB-AM, where the show originates. At Emmis-owned KTAR-AM in Phoenix, Clark's show increased ratings among adults 25-54 to 5.3 from 3.4 in the winter survey. Martino and Howard use different styles to achieve the same ends. "Martino invented `gotcha' and 'shame on you' reporting," noted Peter Kosann, Westwood's Tlie ;New !lurk 'dilutes seniorvp of affiliate sales. In that vein, Martino's show includes feature segments such as "Sleaze Brigade," which exposes bad business practices, and "Deadbeat Hall of Shame," which singles out parents who refuse to pay child support. All are featured on his Web site, troubleshooter.com. Howard, who is also a consumer reporter for Cox -owned WSB-TV in Atlanta and a biweekly travel columnist for the Atlanta Journal -Constitution, also owned by Cox, is more help -oriented. "He advocates, but his style is helpful and friendly. He's not combative-he teaches," said Paul Douglas, who heads up affiliate marketing for Cox Radio syndication. -Katy Bachman

MRI Fall 1999 EVERYTHING THAT ROCKS conde nast THE FIRST EVER MUSIC ISSUE NOVEMBER 2000 CtOSING DATE 09/01/00

44111111to

, .0401111111111111111111k compete chiefly with the San Francisco Chronicle, the only other major morning daily in the area. Market Profile Mercury News publisher Jay Haths said BY EILEEN DAVIS HUDSON that the new edition "is a continuation of a strategy that we have been pursuing for several years," taking advantage of Silicon Valley's increasing importance in the Bay Area. "We have strengthened the local reporting staff in San Francisco substan- tially, to allow us to cover news in the city with the same level of quality we have done in our traditional market." Although the MN has a total circula- tion of about 300,000, Harris says it sells less than 2,000 copies within San Francis- co, compared to 114,145 within the city for the Chronicle as of last March. The Mercury News is attempting to boost its San Francisco circulation by adding anoth- er 200 newspaper racks, for a total of 500 outlets in the city. For the first time, the paper will also be available to subscribers anywhere in the city. Although the Chronicle holds a domi- nant edge in circulation, Harris foresees room in San Francisco for both papers. "I think the competition will ensure that the readers of San Francisco will be better served," he said. -Bryan Walsh

IOWA T" STATIONS KDSM Sets NewscastProvidence, R.I.

Fox affiliate KDSM-TV in Des Moines plans to launch After enduring a decade -long economic downturn caused in a local news program Dec. 15 as central Iowa's sole prime -time local part by a banking and credit union collapse that temporarily newscast. The station will collaborate with KGAN-TV, a CBS outlet 120 miles wiped out the savings of thousands of residents, the Providence, away in Cedar Rapids, to produce the program. Both stations are owned by Sin- R.I., market has started to rebound. Local media in thestate - clair Broadcasting Group. The 35 -minute program will air at 9 capital market (which also includes the nearby communities of nightly. KDSM general manager Ted New Bedford and Fall River, Mass.) were have closed, and area waters have suffered Stephens said he expects to generate at least hit hard by the recession. For example, total from over -fishing. Until recently, New a 2 rating among adults 18-49, up against annual TV revenue in the market sank to Bedford-Fall River for years had the high- prime -time entertainment on rival stations the $50 million level in the early 1990s, est unemployment rate in . in the market. The station will bump judge down from $71 million in 1988, according The areaisalso coping with a high Judy from the time slot into daytime. to local station .flipmpifflprimppir KDSM has hired five people to report executives. Ad Spending by Media/Little Roc and produce news in and around Des The Prov- all dollars are in thousands (000) Moines. Together they will provide "at least idence-New one live shot from Des Moines every news- Bedford area's Jan.-Dec. 1999 Jan.-Dec. 1998 cast," said Stephens. traditional tex- Spot TV $99,602.2 $107,699.1 As KGAN anchors from Cedar Ra- tile and fishing Newspapers $91,723.2 $81,585.5 pids, KDSM "will do local news stories in industries have National Spot Radio $13,678.8 Des Moines and then send them to $12,357.2 also fallen on Outdoor $5,273.6 $10,510.3 KGAN by fiber. They'll produce them in some hard Total $210,277.7 the studio, then fiber them back to us," times. Many $212,152.0 Stephens explained. -AD textile factories Source: Competitive Media Reporting

18 Mediaweek July 31, 2000 www.mediaweek.com Scarborough Profile dropout rate for high school students and a relatively low percentage of students who Comparison of Providence go on to college, despite the abundance of To the Top 50 Market Average colleges in the region. And a rapidly grow- ing immigrant population -primarily Top 50 Market Providence Providence from Portugal, Central and South Ameri- Average 0/ Composition % Index ca and Cambodia -has had some prob- DEMOGRAPHICS lems assimilating. Age 18-34 32.3 31.7 98 The Providence -New Bedford TV mar- Age 35-54 40.0 37.2 93 27.7 31.1 112 ket is ranked 50th in the country, with Age 55+ HHI $75.000+ 22.2 17.8 80 565,230 TV households. "Local news is College Graduate 12.3 10.2 83 incredibly competitive here," says Kingsley Any Postgraduate Work 10.5 9.6 92 Kelley, vp and general manager of WLNE- Professional/Managerial 21.9 20.1 92 TV, Freedom Broadcasting's ABC affiliate. African American 12.4 5.4 43 "Being in the shadow of , everybody Hispanic 11.9 4.7 40 has to step up to compete, which is good. But it's also difficult because Boston [sta- MEDIA USAGE - AVERAGE AUDIENCES* Read Any Daily Newspaper 56.9 65.2 115 tions] keep an eye on us and they aren't shy Read Any Sunday Newspaper 66.9 74.6 111 about recruiting our talent." Total Radio Morning Drive M -F 24.5 25.8 105 This month, WLNE lost one of its lead Total Radio Evening Drive M -F 18.6 19.8 107 anchors, Amy DeLuca, although for a Total TV Early Evening M -F 29.3 30.7 105 completely different reason. DeLuca, who Total TV Prime Time M -Sun 37.2 38.1 102 is expecting her first child, made the deci- Total Cable Prime Time M -Sun 10.5 11.8 112 sion with her husband, John DeLuca, a MEDIA USAGE - CUME AUDIENCES** WLNE reporter, to stay at home. Amy co- Read Any Daily Newspaper 75.4 82.4 109 anchored the 6 and 11 p.m. newscasts with Read Any Sunday Newspaper 80.3 87.5 102 Ron Harbaugh. The station is searching Total Radio Morning Drive M -F 79.7 79.2 99 for a replacement. Total Radio Evening Drive M -F 73.9 74.3 101 WLNE has had success attracting wo- Total TV Early Evening M -F 67.6 74.0 109 men viewers at 5 p.m. with the syndicated Total TV Prime Time M -Sun 91.7 92.8 101 Rosie O'Donnell Show. In the May sweeps, Total Cable Prime Time M -Sun 52.8 63.3 120 Rosie earned average 5s in the female demos MEDIA USAGE - OTHER versus the 3s earned by newscasts on Access Internet/WWW 44.2 46.0 104 NBC's owned -and -operated WJAR (WJAR is the clear ratings leader at 5 p.m. HOME TECHNOLOGY in households). "Rosie's been an excellent Own a Personal Computer 56.8 57.1 100 counterpart to news," says Kelley, who left Shop Using Online Services/Internet 10.5 9.4 89 a station in Oregon last year to join Connected to Cable 69.3 80.2 116 74 WLNE. While WLNE does not program Connected to Satellite/Microwave Dish 11.3 8.3 a local evening news, the station offers a *Media Audiences -Average: average issue readers for newspapers: average quarter-hour listeners within a specific daypart for radio: average half-hour viewers within a specific daypart for TV and cable. -Media Audiences -fume: 5 -issue cume readers for local news at 11 p.m. daily newspapers: 4 -issue come readers for Sunday newspapers: cume of all listeners within a specific daypart for radio: come of WLNE also has a news partnership with all viewers within a specific daypart for TV and cable. Source: 1999 Scarborough Research Top 50 Market Report (February 1998 -March 1999) Cox Communications, the largest cable TV provider in the market, on Rhode Island News Channel, a 24 -hour network that high as 75. "People start their day here," half-hour biographies of local personalities launched in November 1998. says Lisa Churchville, WJAR president/ that air in access following NBC Nightly On the syndie programming front, gm. WJAR's morning program boasts the News. The profiles, hosted by news anchor WLNE this fall will add Entertainment popular anchors Frank Coletta and Art Doug White, have averaged ratings in the Tonight, which previously aired on WJAR. Lake; the latter has been with the station 4s, Churchville says. WLNE will add ET to its access lineup at since it signed on in 1945. In May, Paramount Stations Group 7:30 p.m., following Friends. ET was the This fall, WJAR will expand its news converted its WB affiliate, WLWC-TV, to top -rated access show in the market dur- coverage by adding an hour-long public - a UPN outlet. WLWC still airs some WB ing the May sweeps. (WJAR this fall will affairs program at 11 a.m. Sundays (fol- programming during the day. Paramount replace ET at 7:30 with the NBC -owned lowing NBC's Meet ) between operates WLWC via a local marketing entertainment magazine, Access Hollywood, Labor Day and Election Day. The show agreement with the company's UPN out- following Extra! at 7 p.m. Most NBC will examine key political issues. WJAR let in Boston, WSBK-TV. O&Os air the two shows in tandem in will produce 10 installments of the pro- Fox affiliate WNAC-TV, owned by prime access). gram; they will not air on consecutive Sun- Sunrise Television, has been operated under WJAR is the market's longtime news days because of interruptions by NBC's an LMA for the past four years by Clear leader. The outlet's morning newscast is Olympics coverage. Channel Television, owner of Providence particularly strong, with audience shares as WJAR this year also launched a series of CBS affiliate WPRI-TV. The two stations

www.mediaweek.com July 31, 2000 Mediaweek $9 Radio Listenership move is a recognition that 100,000 residents each. The two main Avg. Qtr. -Hour Share not everyone reads a news- dailies that cover the area are The Standard- Morning Evening paper for the same reasons. Times of New Bedford (circulation 37,564 STATION FORMAT Drive, 12+ Drive. 12+ Identifying the triggers daily, 41,206 Sunday), part of Dow Jones & WPRO-FM Contemporary Hit Radio 8.4 7.6 that prompt certain groups Co.'s Ottaway Newspapers chain, and WWLI-FM Adult Contemporary 7.3 7.5 to buy the paper is key to Belo's Fall River Herald News (circulation WPRO-AM News/Talk/Sports 7.2 2.1 the effort, she says. WSNE-FM Adult Contemporary 6.9 5.9 25,714 daily, 27,663 Sunday). WWBB-FM Oldies 6.1 4.7 The Journal also reor- " doesn't try to be the WHJY-FM Album Oriented Rock 5.6 6.5 ganized its advertising de- paper of record in New Bedford, and we WCTK-FM Country 4.5 5.4 partmentaccordingto certainly don't try to be the paper of record WWKX-FM Urban 3.7 3.3 product groups rather than in Fall River," says William Kennedy, pres- WPLM-FM Soft Adult Contemporary 3.4 3.7 geographical zones. That ident and publisher of The Standard -Times. WBRU-FM Alternative 2.7 4.3 change led to the launch of "Our battleground tends to be in Dart- Source: Arbitron Winter 2000 Radio Market Report two new sections in the mouth, Westport, Freetown and Lake- paper -Wheels Weekly, a ville," growing suburban communities of share on -air talent for their newscasts stand-alone automobile classified tabloid Fall River and New Bedford where eco- (WPRI programs news at 5, 5:30, 6 and 11 that runs on Wednesdays, and Health & nomic prospects are improving. p.m., and WNAC offers a 10 p.m. news). Fitness, which runs on the last Sunday of For example, AT&T now employs In syndicated programming, WNAC every month. When the Wheels Weekly about 1,100 people for a call center it this fall will add several court shows, in- section was introduced almost two years opened in the area several years ago. An cluding Judge Hatchett, Power of Attorney ago, the Journal realized an immediate $11 million expansion of the New Bedford and Arrest and Trial. spike in single -copy sales on Wednesdays, Whaling Museum is being completed. An VVPXQ-TV, the Pax TV affiliate in the Nauman says. effort is under way to get approval for con- market, is owned by Ocean State Television. In addition to its flagship, Belo's Provi- struction of an $80 million aquarium to Broadcast television stations in the Prov- dence Journal Co. also publishes Rhode Is- attract more tourism. And the city of Fall idence -New Bedford area have formidable land Monthly, a glossy lifestyle magazine. River is building an advanced -technology competition from cable, which enjoys an New Bedford and Fall River are the two research and development center that will 80.2 percent penetration in the market, largest cities along the southern coast of be tied to the University of Massachusetts according to Scarborough Research, com- Massachusetts. Both communities, which at Dartmouth. pared to the average 69.3 percent in the are dotted with dairy farms, have about New Bedford and Fall River are jointly country's top 50 markets. Cox is the largest operator, with about 300,000 subscribers in Rhode Island; MediaOne is No. 2, with Newspapers: The ABCs about 100,000 customers on the Mass- Daily Sunday Daily Market Sunday Market achusetts side of the market. Cox recently Circulation Circulation Penetration Penetration purchased Media0ne's systems in suburban Bristol County: 18,100 Households Westerly, R.I. The two MSOs own inter- Boston Globe 106 385 0.6% 1.70/0 connects for their territories-Cox's Ca- Providence Journal 8,505 11,653 47.0% 64.40/0 bleRep of Rhode Island and MediaOne Advertising Services. Providence County: 217,800 Households In newspapers, Dallas -based A.H. Belo Boston Globe 1,216 2,488 0.6% 1.1% Corp.'s (circulation The Pawtucket Times 14,863 6.8°/. 162,099 daily, 232,634 Sunday) is the pri- Providence Journal 88,093 118,907 40.4% 54.6% mary daily for all of Rhode Island. The The Call 13,187 13.140 6.1% 6.0% Journal plans to switch to a narrower, 50- Washington County: 43,800 Households inch web next April, a move that will im- New London (Conn.) Day 687 945 1.6% 2.2% pact advertising, production and editorial. Boston Globe 272 813 0.6% 1.9% The paper is also planning to place more Providence Journal 16,836 26.017 38.4% 59.4% emphasis on the synergies between the Westerly Sun 8,164 8,668 18.6% 19.8% print product and its companion Web site, projo.com, says Barbara Nauman, Journal Kent County: 63,000 Households promotions director. Boston Globe 375 843 0.6% 1.3% A couple of years ago, the Journal Providence Journal 30.946 46,386 49.1% 73.6% began a unique initiative by organizing its Newport County: 31,900 Households circulation department according to mar- Boston Globe 513 1,286 1.6% 4.0% ket demographics: families, urban, empty 389 323 1.2% 1.0% nesters, organizations, single -copy, young Fall River (Mass.) Herald News 2,378 2,614 7.5% 8.2% couples and singles. Each cluster has its Newport Daily News 13,472 42.2% own circulation manager who is responsi- Providence Journal 7,813 14,253 24.5% 44.7%

ble for attracting subscribers in that par- Source: Audit Bureau of Circulations ticular demo segment. Nauman says the

20 Mediaweek July 31, 2000 www.mediaweek.com With over 20 million savvy users

each month, no woncer media

mavens are buying Go2Net':

Rated one of the top 15

Properties on the We), Go2Net

reaches shoppers. rivesllors,

small business owners,

techies, garners, searchers and

more, in record numbers. For

more information v sit us at

www.go2net.com/media & enter

to win. You'll be thrilled to death.

LOOKING VC:011 R KILLER 7INAEDUrk 'BUT? Go2NeLcom m

Siliconlnvestor peinlasErra 6-neta)crawler Virtual Avenue Authorize.Net AUCTIONS HYPER MART DOGF'ILE 100hOt Haggle Online jWebMarket ki/JJD MPS* .- solve all media Issues \al ki .... faster than a i speeding train? --- make all media planners more powerful than a GO -second Super Bowl spot? --- create media plans. across all types of media. that maximize target -specific reach In a single bound? ocmcd illih the iliSi" platim-m!

E -SOLUTIONS FOR THE MEDIA MARKETPLACE"'

AdOutlet MEDIA INTELLIGENCE MARKETING LEVERAGE

Insight. Understanding. The power to put your strategy in motion.

Competitive Media Reporting delivers the data needed to put more force

behind your advertising in this challenging marketplace. Monitoring ad

intelligence in 75 markets, across 15 media, for over 900,000 brands. Andwith

greater range and flexibility than any otherinformation source in the industry.

Media intelligence from CMR. Powerful leverage for your competitive needs.

To learn more, visit www.cmr.com.

COMPETITIVE MEDIA REPORTING A Taylor Nelson Sofres Company*A Radio Ownership picked up by Boston -based Phoenix Media Avg. Qtr. -Hour Revenue Share of I OWNER STATIONS Share (in millions) Total Communications, marking Phoenix's entry Citadel Communications 2 AM, 4 FM 22.3 $15.4 32.9% into the market. The company is expand- AMFM Inc. 1 AM, 2 FM 15.9 $13.2 28.3% ing its growing group of stations that play Clear Channel 2 FM 7.1 $8.5 18.2% the Alternative/Modern Rock format, which WWRX will also adopt. AAA Entertainment 1 AM. 2 FM 4.8 $2.7 5.9% Clear Channel's other property in the Hall Communications 1 FM 5.0 $2.6 5.6% Brown Broadcasting market, Oldies stick WVVBB-FM, will 1 FM 4.0 $2.6 5.6% likely experience a shakeup to better Includes only stations with significant registration in Arbitron diary returns and licensed in Providence or immediate area. Ratings from Arbitron winter 2000 book: revenue and owner information provided by BIA Financial Network. compete with Citadel's stations, says Joe Lemb, general sales manager for Clear Channel Radio. attempting to attract more businesses to the dominant radio player in the market, Brown University's Alternative outlet, the area; this spring, the effort was official- also owns the two leading stations- WBRU-FM, which operates as a commer- ly bannered South Coast Massachusetts. WWLI-FM, an Adult Contemporary out- cial station, is also very competitive. Several area businesses have adopted the let, and WPRO-FM, a Contemporary Hit Growth in the local economy is driving slogan in their advertising, notes Elizabeth Radio property. revenue growth in local radio, which is up Isherwood, president of Moore & Isher- Federal regulators are requiring Clear about 10 percent this year, Clear Channel's wood, a New Bedford ad agency that is Channel Communications, which owns Lemb says. However, national spot radio coordinating the region's marketing effort. two stations in the market, to divest one of advertising is off about 1 percent so far this At the Fall River Standard -Times, the the properties because of CC's merger with year, he adds. paper has reorganized its staff so that every AMFM Inc. AM owns three outlets in Like cable, the local outdoor advertising town in its circulation area has a dedicated Providence that have nearly 30 percent business is also split along state boundary reporter. "We call it 'Project Suburbaniza- share of the market's radio ad revenue. lines. Lamar Advertising controls the out- tion," says Kennedy. Clear Channel will spin off the weaker of door positions in the Providence area, while The S -T also has hired a design consul- its FM stations, WWRX, which plays a AK Media controls the New Bedford- tant and plans to conduct a redesign over Classic Rock format. WWRX is being Fall River area. the next year. Other recent changes at the paper include a new tabloid sports section that appears on Mondays and Auto Today, Nielsen Ratings/Providence an auto section that is available as part of Evening and Late -News Dayparts, Weekdays the paper, separately at street drops and in two weekly papers. In 1998, Ottaway ac- Evening News quired four weekly papers in the market. Time Network Station Rating Share The papers operate as a separate entity 5-5:30 p.m. NBC WJAR 8.3 20 under the name , ABC WLNE* 5.5 13 although the general manager of the group CBS WPRI 3.4 8 reports to the Standard -Times' Kennedy. UPN WLWC* 2.0 5 Among other weekly newspapers in the Fox WNAC* 1.7 4 Pax area, owns 10 WPXO* 0.2 1 weeklies covering suburban communities 5:30-6 p.m. NBC WJAR 8.8 19 in the eastern half of Rhode Island; two of ABC WLNE* 5.5 13 the publications are in the Providence- CBS WPRI 3.7 8 New Bedford market. UPN WLWC* 2.2 5 Two locally owned Portuguese -lan- Fox WNAC* 2.0 4 Pax WPX0* 0.3 1 guage papers also serve the market -0 jar- 6-6:30 p.m. NBC WJAR nal and the older and more widely dis- 11.6 24 CBS WPRI 5.6 12 tributed The Portuguese Times. Fox WNAC* 4.5 9 In radio, Arbitron defines the market ABC WLNE 3.5 7 as Providence -Warwick -Pawtucket, which UPN WLWC* 2.2 4 ranks No. 33 in the nation. (Arbitron clas- Pax WPXO* 1.1 2 sifies New Bedford -Fall River as a sepa- rate market.) Late News Citadel Communications last year 10-10:30 p.m. Fox WNAC 4.2 7 11-11:30 p.m. NBC WJAR 12.7 28 scooped up two additional stations in the CBS WPRI 4.3 market with its purchases of WBSM-AM, 9 ABC WLNE 2.9 6 a News/Talk/Information outlet,and UPN WLWC* 1.5 3 WFHN-FM. VVFFIN, a Contemporary Fox WNAC* 1.0 3 Hit Radio property, is the dominant station Pax WPM:* 0.5 in Bristol County, Mass. (where New Bed- ford and Fall River are located). Citadel, 'Non -news programmingSource: Nielsen Media Research, May 2000

26 Mediaweek July 31, 2000 www.mediaweek.com W g_1VE NA\ qvcih)

11.levez-41

I 7 c I Ali 41f

q ,firtifiTli ::::::141-it:7114:1::444.1.7".-::::liFfr, ti ik 14 110L, 4 to is. -::ii :4_;,1 ill m filn/ii 0 i 1 NU I f.01/416-

Ampler rf---,

AIMEE(MAGAZINES

ADWEEK * BRANDWEEK * MEDIAWEEK * MC * EDITOR & PUBLISHER

770 Broadway, New York, NY 10003 Main telephone 646-654-5100

Adweek/ Brandweek/ Mediaweek Editor and Publisher Classified toll -free number: 1-800-7-ADWEEK Classified toll -free number: 1-888-825-9149 Fax: 646-654-5313 Fax: 646-654-5312 Ma azines The Lost Weekend Sunday magazinesare struggling, despite industry's record ad growth t's a phenomenon that haseven industry analysts scratching are soaring, she reports. This year, Austin, Texas-based Internet company Netpliance their heads. Sunday magazinesare in a slump, even though became Parade's single -largest advertiser. Other new Parade clients include IBM, Dell many of the newspapers that carry them are reaping record and Gateway. And traditional categories such as pharmaceutical and packaged goods ad business and magazines overallare enjoying double-dig- are holding their own, she added. it advertising growth. During the first half of thisyear, Sunday At the same time, the herd of Sunday magazine volume fell by 1 percent, to 2,577pages, corn - magazinesisthin- ning. There are cur- paredtolastyear, 11.TheNco Bork ancolltaga_ magazine and all other rently 15 inserts, according to Publishers sections of the paper, down from around InformationBureau soared 18.2 percent in ' /Tait 60 two decades ago. data. Meanwhile, total the first half of this The Miami Herald, magazine pages for the year and total ad vol- Dallas Morning News same period were up a ume grew 6.1 percent. and Atlanta Journal- Direct -response ads strong 14.1 percent, to l'he Los Angeles Times Con-stituation are are spending less. 141,206. Magazine saw its ad among the large-circ "In this kind of envi- pages tumble 11.4 per- metros that folded their magazines in ronment, where there's cent, to 248. recent years. Dan Binder, vp/director of so much advertising out Meanwhile,some print investment at Starcom in Chicago, there, particularly in Sunday inserts can com- says price works against Sunday titles. the form of dot-com mand the kind of ad "The out-of-pocket cost is just huge for companies,itseems rates that would seem- high -circulation publications," he says. logical that it would ingly assuresurvival. Representatives of USA Weekend and have ignited [the Sun- Parade, with a reach of The New York Times did not return calls by daymagazines] as The N.Y. Times' is just about the only Sun- 37.3millioncopies press time. In a cryptic comment, a well," says Allen Banks, day mag to register ad gains so far this year. weekly,sellsafour- spokesman for the L.A. Times-whose par- executive media direc- colorfullpagefor ent, Times Mirror, was gobbled up earlier tor of North America for Saatchi & Saatchi, $724,200, representing a cost per thousand this year by Chicago Tribune publisher Tri- New York. Banks suggested the falloff of $19.39. That rate far surpasses that of bune Co.-said it would be "difficult" to might have to do with advertisers looking newspapers. According to the MacManus address concerns facing the magazine dur- for more targeted vehicles for their mes- Group, the CPM for a quarter -page news- ing "this transitional time." -Tony Case sages rather than with the mass -oriented paper ad in the top 50 markets runs $23.79. Sunday books themselves. But magazines overall seem to be a better Both of the major nationally distrib- buy than their Sunday sisters. Media utedinserts,AdvancePublications' Dynamics estimates the CPM of a full -page `Pink Sheets' Parade and 's USA Weekend, saw ad in a general -interest book at $7.45 for their ad pages slip. Parade lost a slight 0.6 men, $5.25 for women. Stir Passions percent, with 313 pages of ads in the first Joan Sheridan LaBarge, Parade's senior six months of this year, while USA Week- vp/sales and marketing, admits that direct- Circ directors, buyers at odds end suffered a bruising 12.1 percent loss, response advertising-long the bread and Almost a year has passed since Time Inc. falling to 292 pages. butter of the Sunday books-has leveled off chairman/CEO Don Logan proposed at The New York Times Magazine gained a bit for her magazine, declining by 4 per- last November's Audit Bureau of Circula- just 2.9 percent, to 1,722 pages-even cent, or 14 pages, during the first half of this tions conference to revamp ABC audit though the Times' total ad revenue, for the year. But new categories, such as technology, statements to make the information more

28 Mediaweek July 31, 2000 www.mediaweek.com Magazines useful, and still, magazine publishers and have a good understanding of how to use they are marketing the product. Because of media buyers are no closer to reaching con- the ABC information." the demise of the stamp sheets, they are sensus. Circulation directors, publishers and Bobbie Asano, manager of media buying looking for new methods of circulation." consultants continued the debate last week for Kraft Foods and chair of the ABC mag- But she's willing to give only some ground. at a Magazine Publishers of America session azine buyers advisory committee, says she "Obviously, we need to look at their request, on circulation. understands publishers' need for some but we still need to have relevant data avail- Of primary concern is the usefulness of changes because "they are changing the way able to us as buyers." -Lori Lefevre ABC's "pink sheets" that media buyers and planners use. Many circ directors voiced concerns that agencies rarely used Mediaweek Magazine Monitor the numbers and that additional changes would make the reports more confusing. Weeklies Others suggested following Logan's lead July 31, 2000 by simplifying the report. But no deci- sions will be reached until the annual Time Inc.'s Sports Illustratedwasburned by tobacco cuts earlier this year, losing 46 pages from its second -biggest ad category. Not helping is the fact that by this meeting in November. point last year, Si had already produced more special issues, resulting in a 3.92 "Currently, few media buyers truly use percent lag to date. But publisher Fabio Freyre is gunning to finish the year on an all of the information on an ABC statement, up note, thanks to a series of specials timed around the Olympics. -Lori Lefevre

partially because it is difficult to under- ISSUE CURRENT ISSUE DATE PAGES PERCENT YTD YTD PERCENT stand," says Carole Mandel, a strategic mar- DATE PAGES LAST YEAR LAST YEAR CHANGE PAGES LAST YEAR CIUINE keting consultant, who moderated the MPA NEWS/BUSINESS Business Week 31 -Jul 79.64 2 -Aug 48.74 6340% 3,480.46 2,541.39 36.95% discussion. "By changing the rules, one The Economist 22 -Jul 56.00 24 -Jul 53.00 5.66% 1,807.50 1,823.32 -0.87% would hope this information would become The Industry Standard 31 -Jul 116.00 2 -Aug 76.00 52.63% 4,748.00 989.00 380.08% Newsweek 31 -Jul 28.72 2 -Aug 26.23 9.48% 1,270.34 1,361.87 -6.72% easier to use and not more difficult." People 31 -Jul 55.57 2 -Aug 52.21 6.44% 2,251.25 2,256.91 -0.25% Mary Susan Ryneck, senior vp of circu- Sporting News 31 -Jul 14.42 2 -Aug 10.43 38.26% 459.59 505.30 -9.05% lation for Newsweek and chairperson for the Sports Illustrated 31 -Jul 68.55 NO ISSUE 1,538.09 1,600.81 -3.92% TimeE 31 -Jul 40.99 2 -Aug 41.73 -1.77% 1,692.13 1,556.91 8.69% ABC Magazine Directors Advisory Com- US News & World Report NO ISSUE 938.28 1,069.88 -12.30% mittee, argues that it's imperative for ABC Category Total INTILN MU 41.15% 11,1111.14 13,701.30 UM% to change the report. "I'm under the im- ENTERTAINMENT/LEISURE pression that a lot of the information that is AutoWeek 31 -Jul 20.29 2 -Aug 24.03 -15.56% 887.87 908.29 -2.25% put out under the ABC report statement is Entertainment Weekly 28 -Jul 56.24 30 -Jul 35.72 57.45% 1,092.04 1,077.70 1.33% not necessarily useful to the average media Golf World 28 -Jul 38.84 30 -Jul 13.02 198.31% 985.05 866.76 13.65% New York 31 -Jul 23.40 2 -Aug 25.70 -8.95% 1407.10 1317.90 6.77% planner because there's a lack of under- The New Yorker 31 -Jul 20.25 2 -Aug 15.13 33.84% 1,244.87 966.95 28.74% standing of circulation. So it's really our job The New Republic NO ISSUE 242.55 256.22 -5.34% lime Out New York 26 -Jul 55.25 28 -Jul 52.90 4.44% 2,132.14 1,996.85 6.77% to make the statement more useful." TV Guide 29 -Jul 46.14 31 -Jul 46.42 -0.60% 1,861.40 1,883.29 -1.16% Roberta Garfinkle, senior vp/director of Category Total 28121 212.32 2220% 0,S53.02 1,273.111 1.24% print media for Universal McCann, who SUNDAY MAGAZINES says she and her staff evaluate every aspect Parade 30 -Jul 6.19 1 -Aug 10.26 -39.70% 353.71 363.38 -2.66% of the form, counters that there's no such USA Weekend 30 -Jul 7.47 1 -Aug 7.96 -6.16% 332.84 375.53 -11.37% thing as too much information. "The more Catopary Total 12,01 1112 45.044 MANI 738.01 7.31'/. Totals 733.31 DIAS 312'P/a 21,721.21 23.71121 21.11% information we have as buyers, the more &ESTIMATED PAGE COUNTS informed the decisions we can make for our clients," says Garfinkle. "It's a win -win situ- ation for everybody. If your numbers are Biweeklies good and your numbers are solid, what are July 31, 2000 you afraid of?" inc. publisher Gary Mirkin sees no relation between his ad -page increase of But Valerie Muller, senior vp/director of 22.74 percent to date and Inc.'s recent acquisition by Gruner+Jahr USA. "It's print services at MediaCom, a division of certainly created a lot of buzz, but it really hasn't affected paging," Mirkin says. Grey, does see some potential risk in hav- Rather, he claims that advertisers' focus on small-business owners has helped ing too much data to digest. "Information Inc. score American Airlines, Polaroid and PeopleSoft. "We're going to see the large companies trying to land small to midsized business owners." -LL is always a two-edged sword: When it is ISSUE CURRENT ISSUE DATE PAGES PERCENT YTD YTD PERCENT used properly, there's nothing better," says DATE PAGES LAST YEAR LAST YEAR CHANGE PAGES LAST YEAR CHANGE Muller. "When it is used improperly, there's BUSINESS/ENTERTAINMENT nothing worse. It is the old adage of, A little Business 2.00/20 8 -Aug 171.76.01 -Aug 100.15410 71.50% 2168.65 566.61 282.74% knowledge can bury you." ESPN The Magazine 24 -Jul 41.6926-Jul 1.68% 849.93 841.28 Forbese 7 -Aug 78.90 9 -Aug 84.80 -6.96% 3,210.11 2,435.33 311..803J%* Mandel believes there is a need for bet- Fortune 14 -Aug 188.03 16 -Aug 107.69 74.60% 3,814.23 2,519.29 51.40% 22.74% ter education all around. "Any change in Inc.F 1 -Aug 97.70 1 -Aug 71.10 37.41% 1,037.80 845.50 these rules or regulations is clearly going to National Review 14 -Aug 28.66 9 -Aug 16.25 76.40% 298.65 313.88 -4.85% Rolling Stone 3 -Aug 37.08 5 -Aug 54.13 -31.50% 997.80 -1.04% have to be handled with some degree of WOW TOTAL MAR 471.12 91,91% 120119142 UMW 41.10% training and education on all sides," she &MONTHLY IN 1999; &PUBLISHER'S ESTIMATE; F.18 ISSUES PER YEAR; &REVISION; 2040 ISSUES PER YEAR says. "Because many media buyers don't

www.mediaweek.com July 31, 2000 Mediaweek 29

Capturing The Art Of Back And Forth.

The web -based RFP. Media buying and selling is negotiation, give and take. To lead the way in developing a fully functional media e -marketplace, we're required to translate this highly personal process into the Internet environment. So we created a web - based Request For Proposa that manages to capture the subtlet es of negotiation and nuance, that stays true to the delicate art of back arid forth. All wth real technology, no vaporware. In fact, we're the only site today where you can buy online media, from the RFP through negotiation to the invoice, without ever leaving the Internet. It's exactly how you buy and sell media now. Only better.

ONE The media e -marketplace that works today. MEDIA ?LACE www.onemediaplace.com The Art of theDeal With a stable of talent including Dick Wolf, Kelsey Grammer and Anthony Edwards,UTA has emergedas a powerful force in TV By Alan James Frutkin

Young and hungry: Among UTA's agents are (left to right, starting with photo above) Rob Kim. Dan Erlij and Larry Salz; Jason Heyman, Elana Barry and Madeline Ryan: Nancy Mendelson. Kevin Stolper and Hay- den Miller; David Park, Ruthanne Secunda and Chris Coelen; Alex Kerr. James Degus and Leslie Maskin

32 Mediaweek July 31, 2000 www.mediaweek.com Grown, launchedAlmost n1988,CBSTelevision flashbacks, dramatoldthrough anambitious between amanand trackingtherelationship of theircourt- variousstages womanthrough monthslater, anddivorce.Three ship,marriage pulled theplug. ratings,thenetwork the amid low barelynoticed mostviewers Although the pilot,Hollywood series,afterwatching the creator, Benedekphoned agentPeter him onhis cre- Chase, tocongratulate was David "Ithoughtthe show ati%eachievement. "And Ilet Benedekrecalls. fantastic," menhad nev- that."The two Davidknow represent- At thetime,Chase was er met. ICM(International ed byindustrygiant

by Photography DavidFukumoto

www.nediaweek.com July 31, 2000 Mediawaek 33 Creative Management), while Benedek ran a much smaller talent agency. But the call stuck in Chase's head. "He seemed to have good taste," Chase jokes, adding, "I had heard a lot about Peter, and whenever I was thinking about changing agents, my mind would come back to him." Six years later, Chase did change agents-signing with Benedek, who in the interim had helped found United Talent Agency. To this day, Chase credits UTA with the success of his HBO hit The Sopranos."It happened on their watch," he says. Since its formation in 1991, UTA has become one of Hollywood's top talent and literary agencies for both film and televi- sion. Although it represents movie stars such as Jim Carrey and Harrison Ford and filmmakers such as Barry Levinson, UTA is perhaps best known for its formidable TV department. UTA's client roster also includes writ- er/producers Dick Wolf (Law dr Order), Bruce Helford (The Drew Carey Show), Joss Whedon (Bujj,, the Vampire Slayer), Gary David Goldberg (Spin City) and Steve Levitan gust Shoot Me), as well as actors The deal -makers:UTA skey management includes (front row left to right) partner/board Kelsey Grammer(Frasier),Heather member Gary Cosay, partner/co-head of TV department Sue Naegle, partner/co-head of Locklear (Spin City), Anthony Edwards TV department Jay Sures; and (back row) head of TV talent Martin Lesak, partner/board (ER) and Matt LeBlanc (Friends). member Peter Benedek, and partner/co-head of TV department Chris Harbert. UTA's 70 agents are widely regarded as some of the scrappiest in Hollywood. work on television. They staff shows with explode." "They're young, they're hungry, and their writers, set up producers with their As co-head of UTA's TV department, they're aggressive," says Fox Television actors, and haggle with the networks and Sures oversees most of the agency's TV Entertainment Group chairman Sandy studios on behalf of their clients. business, along with fellow co -heads Chris Grushow. "They have a real understanding In a business where information is cru- Harbert and Sue Naegle. Sit in on a meet- of the game." cial, agencies function as Information ing with them, and it's a wonder how any UTA's success in competing with much Central. From celebrity gossip to the lat- work gets done, what with the interrup- largeragencies suchasIC/vI, CAA est executive shuffle, agents often know it tions they are subject to, ranging from the (Creative Artists Agency) and the William first. And as the industry turns toward fall- steady stream of assistants rushing into Morris Agency has served as a model for premiere season, most TV agents are their offices with cold drinks and messages smaller agencies and, more importantly, as already looking ahead to the following to the constant ring of the telephone. an example of how talent representation is one, placing clients in deals for pilots that Of course, for agents, that is the work. keeping pace with the changes occurring have yet to be developed. "All of our time is spent on the phone," throughout the entertainment industry. Of course, all that hard work means big says Sures, as he excuses himself to take a bucks. TV packaging is the bread and but- call in private. Later, Naegle exits to advise Hollywood agents must contend ter of most talent agencies. Whether it's a client on the final round of casting for a with a certain sleazy stereotype. The Cosby Show for William Morris, ER for new series. Harbert, however, gets the The Armani-clad huckster with a CAA, Friends for ICM or Drew Carey for most calls. And even though he declines cell phone in one hand and a copy of Sun UTA, packaging-or representing one or them, there is one he cannot refuse: Chase. Tzu's The Art of War in the other has two principle elements of a successful Their conversation quickly veers toward remained the pervasive image of these series-can mean billions of dollars for an money. Exit the journalist. power brokers for decades. agency. And the agents themselves don't do If UTA's agents seem protective of Valid or not, that image overshadows so poorly, either. their clients' privacy, it's a directive that the integral role agents play in the enter- "The sky's the limit," says 33 -year -old comes from Benedek, a former entertain- tainment field. While networks and studios UTA partner Jay Sures. "You can have 26 - ment attorney who invokes the ethics of get most of the attention for series televi- year -olds making $1 million a year. As the lawyer/client privilege-especially when sion, talent agencies are an important part talent you represent grows, you grow. And discussing finances. "I don't think the of the equation. Agents lay the ground - if the talent explodes, financially you can public has the right to know how much

34 Mediaweek July 31, 2000 www.mediaweek.com money people make for a living," he says. Sures represented approximately three - These days, a somewhat collegial at- "And I think if most clients knew the fourths of Roseanne's writing staff. "We mosphere seems to pervade the agency, extent to which things are public or what knew that coming off that show, everyone which occupies two well-appointed floors people were willing to talk about, they was going to go someplace good. They of an expansive building overlooking would be appalled." were going to get a lot of money for devel- Beverly Hills' posh Rodeo Drive. Private, Benedek's reputation as a straight - opment, and they were going to go on to glass -enclosed offices reserved for UTA's shooter contrasts with the stereotype. run a really good show. So that's just what top agents surround the perimeter of "Peter is the best definition there is of an we focused on. We focused on writers." each floor, with assistants and several anti -glitz, non -Hollywood, non -agent per- Initially, all of UTA's biggest clients junior agents corralled in the center of sona," Law dr Order's Dick Wolf says. "And were half-hour comedy writers from series those floors. I don't know who makes his suits, but it such as The Simpsons, Married... With At lunchtime, a group of young men isn't Armani." Children and The Wonder Years. But the gather in an unoccupied office to practice But of greater importance to Wolf than agency saw another big opportunity in their golf putts. Outside the office, several the fashion sense of his agents is UTA's tal- drama, and they applied the same philoso- more toss around a football. But the ent pool. "My main concern at an agency is phy to the one -hour format as they used in department's apparent calm may have as not getting in the room to sell something; targeting Roseanne's writers. much to do with the winding down of pilot I can do that. My greatest need is staffing," Harbert adds that Wolf and Fontana season as it does with the resolution of Wolf continues. "I think UTA has got the were "the two biggest fish we landed." intra-corporate relations. In the wake of strongest TV writer list. In terms of their Others, including Chase and drama writers, and the people they keep a judging Amy creator Barbara watch on, they have a good intelligence Hall, grew into important system." writers under urivs wing. In Indeed, UTA's writers comprise the fact, with the exception of backbone of its TV department. And its David E. Kelley, who is repre- focus on writers dates back to the agency's sentedbytheEndeavor origins. UTA formed through the merg- Agency; John Wells, repre- ing of two smaller agencies: the Bauer sented by CAA; and Steven Benedek Agency, which Benedek ran with Bochco, who is represented former UTA founding board member only by his attorney; UTA Marty Bauer; and Leading Artists, two of controls what Harbert refers whose principles were UTA chairman Jim to as the "lion's share" of top Berkus and UTA founding board member TV drama writers. Gary Cosay (along with Berkus, Benedek, and Cosay, UTA's two other board mem- UTA's rise was rocky at bers are Jeremy Zimmer and Nick times.Seinfeld co - Stevens). While Bauer Benedek handled creator Larry David severalhigh -profilemotionpicture was among the agency's first clients, Leading Artists was known for its clients. In1996, however, strong television department. David left when UTA ab- And even though both were respected ruptly dismissed his agent, "boutique" agencies, competing with pow- TV department head Gavin Getting mobbed: Chase credits UTA in The Sopranos'success. erhouse shops such as CAA, ICIVI and Polone. Polone's exit, and the William Morris proved difficult. "Size does subsequent lawsuits filed, brought to light the networks' announcements in May of count," says Cosay, UT/Vs senior board a great deal of the turmoil that UTA was their upcoming fall schedules, UTA's TV member. "If you're too small, you tend to experiencing internally. Sources say the agents enjoy a brief respite before work get picked apart." tension level was so high that the agency begins on negotiating deals for midseason At the time of UTA's formation, most of hired an in-house therapist experienced in and fall 2001. the larger agencies were packaging TV corporate partner relations (a practice And even though Sures says the agency shows through the production companies more common in Hollywood than out- exceeded both their packaging and staffing of established creators such as Aaron siders might suspect). Even Sures threat- goals this season, ranging from a potential- Spelling (BeverlyHills,90210), Tony ened to exit the agency in a heated and ly lucrative windfall if NBC's White House Thomas and Paul Junger Witt (The Golden very public battle that eventually resulted comedy DAG succeeds,tosecuring Girls), and Thomas L. Miller and Robert in his promotion to co-head of the TV client/actor Robert Patrick's (The Sopranos, L. Boyett (Full House). But they seldom department. And litigation surrounding Terminator 2: judgement Day) new lead role focused on those shows' young writers. Bauer's 1997 exit is still proceeding. on Fox's The X -Files, the agency also has UTA saw an opening. "It was really Several years having passed since those experienced several headline -making dis- the easiest way to combat the bigger departures, Cosay sees the emergence of a appointments in the past with some of its agencies," says Harbert, who points to more unified shop. 'We've had a few most promising clients and projects. ABC's hit comedy Roseanne as an exam- bumps along the road," he says. "But if you For example, NYPD Blue star David ple. By 1994, midway through the show's can get through those bumps, you're that Caruso, who in 1994 exited the hit series nine -season run, Harbert says he and much stronger." at the start of the second season. "It was a

www.mediaweek.com Mediaweek July 31, 2000 35 nightmare," says UTA TV talent agent even call potential clients to bad-mouth ment is often just as important for agents as Marty Lesak, who had just arrived at the their current agents. And Naegle, who at celebrating success. "You want to be as sup- agency as Caruso's off -screen drama began 30 is UTA:s youngest partner, doesn't place portive as you possibly can of your client, to unfold. "Here was a situation where a herself above the fray. "I certainly find peo- and you have to help the client move on to guy is melting down and everyone knew ple who are represented by other agencies. the next thing," says Benedek. But even as what was in his best interest and in the best But I like to believe that I didn't loosen an agent lives with that disappointment, interest of the show, which was to find a those people up, that I didn't chisel them Benedek adds it is crucial to "make sure way for him to continue on with that all of the opportunities to the show." The key was to figure exploit the material are taken out how to do that, Lesak says. advantage of." They couldn't. And Caruso left the As they did with The Sopranos. agency. Originally, the series was shopped As did comic Sue Costello. Her to Fox, which passed. But with 1998 series,Costello, was one of Benedek and Harbert represent- Fox's most highly promoted come- ing him, Chase says, "unlike many dies of the fall season. It was also agents, their concentration didn't the first series the network pulled wane or shift to the next thing that that year. The cancellation dealt a seemed hot. They kept hocking devastating blow to its star, who on it, they kept pushing it, they prior to the series was unknown on kept their eye on it." After most of a national level. "She had a major- the other broadcast networks also league shot, and [the show] was passed, HBO bit. pushed in a very intense way, and it Sensing Chase's project was best didn't work," says Lesak, who, in suited for HBO was a fortuitous overseeing UTA's stable of TV move that Harbert chalks up as actors, has played a pivotal role in much to the wisdom of his col- raising the profile of the entire leagues as he does to a changing agency. "When an artist is launched TV enviroment. "My job as an at the level that she was launched at, agent has become more about the it will take years before someone bigger picture, and understanding will give her another shot." High drama: UTA's stable of writers was crucial for Law & Order. the shifts that are going on out The comings and goings of there in the industry, in the econo- several high -profileclients may be away, that there were problems and there my, in the dot-com world and on Wall expected in such a volatile business. But was going to be a change either way," she Street," he says. "That's what getting televi- Benedek says it's still tough to take. "The continues. "But that could be what makes sion shows on the air is all about. And if you worst thing about being an agent is being me sleep at night." don't have an understanding of the bigger fired," he adds. "When a client fires you, picture, then you don't understand what it hurts. And it's something that every So what makes a good agent? The really happens in this business." agent experiences." best are aggressive, competitive, Succeeding as an agent also takes an Of course, exits from one agency can tough negotiators who care about awareness of trends affecting the business. mean entries into another. And agents their clients as well as their clients' work. According to most of UTA's agents, there's often serve as catalysts in effecting those "I've never understood the 'sell it, don't no substitute for experience, especially changes. smell it' adage," says Harbert. "The key to when navigating the often treacherous Case in point: Benedek's courtship of being a good agent is having a real under- waters of contract negotiations. At times, Chase. "Part of what agents do is to try to standing of your own creative sensibility, youth might have worked against UTA's let potential clients know that they admire of what interests you and what you can TV department, but Sures thinks that as their work," Benedek says. "They try to become passionate about as a person. his staff and the industry mature, there will create a dialogue with people so that in the Because that's the basis for representing be less room for the stereotypical, postur- event someone is thinking about changing writers and actors, and for finding them ing, self-aggrandizing agent. their agent, they're aware that there's jobs." Noting the relatively small number of someone out there who's interested in If that job search results in anything networks and studios, Sures says, "It's a working for them." short of intestinal distress, then it might be tight -knit community, and you have to be Such poaching can get ugly. "The time for new representation. "You've got to careful how you conduct yourself. There's greedy side of agents has them hoping for get physically ill during staffing season," very little time for bull----, because you the worst in other agents, or waiting for the Naegle says, only half -jokingly. "If you don't want to piss somebody off so badly other agent to screw up," says Naegle. wake up with night sweats, and you're wor- that you can't go back and do business with Poaching, she adds, is "designed to make ried that your clients can't pay their mort- them again. clients unhappy who otherwise probably gages, that means you believe it. If you "And that's what this is," he adds. "It's a

would be happy." don't, those agents never make it." business." The most aggressive agents often send Still, stomach pains don't guarantee cli- Alan James Frutkin covers the creative com- postcards, show up at events uninvited, or ents jobs. And dealing with disappoint- munity from Mediaweek's Los Angeles bureau.

36 Mediaweek July 31, 2000 www.mediaweek.com QUESTIONS. ANSWERS.

COFFEE AND TIME TO THINK.

BEFORE THE RAT RACE BEGINS.

DAILY NEWS ON THE NET.

www.mediaweek.cori h'EDIANEEKONIJNE In the Age of Broadband, Convergence, Streaming Video and Wireless Communication...

Whyare your Media Buyers still spending half their day between the Fax Machine, the Copier and the Telephone?

Introducing the fully -integrated, real-time, on-line media buying solution developed for agency professionals who would rather strategize, think, plan and grow their businesses than copy and fax.

Unleashing the Power and Potential of People and Media www.adfusion.corn The court -ordered shutdown of Napster may have put the kibosh on the company that created the online music file -sharing software, however,it's not likely that the ruling will put the brakes on the proliferation of digital music, bootlegged or not. In fact, the RIAAand the labels suing Napster would need to go after every individual, among the 20 -million -plusNap- ster users, to stop usage of the program. Protecting copyrights and preservinglegitimate revenue streams is clearly important. The tricky part is doing so without alienatingfans.-KippCheng interactiven ews pdeadline Men's Health to Launch Winstar, Total Team Up Winstar Interactive Media, a New York - based online rep firm, has secured Online Style Guide exclusive rights to represent Raleigh, N.C.-based Total Sports and its affiliate By Jennifer Owens Web sites, for advertising sales. Winstar plans to create integrated sponsorship of a first date tonight? A job interviewpublishing director forMen's Health,a day of packages and business partnership pro- tomorrow? For the man who hasn't afashion e -tail may one day come to the grams for Total Sports' Web sites, which thing to wear, next week the Web site Emmaus, Pa. -based, Rodale magazine. "It is include Golf.com and the sports sections forMen's Health magazine is expected to our intention that as we develop the back -end for AOL SportsCenter, LATimes.com and technology to have one central area that they Wall Street Journal Interactive. unveil a free, interactive fashion guide featur- ing apparel and accessories made by 33 of the can do that," he said. Sweetl6 Spears Britney magazine's major advertisers. For now, though, Gesser and her staff Sweet16.com, a teen -oriented media Called Style Finder, the service is sched- have been working to build out the site, which company, today launched its site with uled to launch Aug. 7 in conjunction withwill include products from designers such as the backing of popster Britney Spears. Men's Health'sannual fall style issue and will DKNY, Ralph Lauren and Kenneth Cole. Eventually, the New York -based company be a revamped version of the To figure out what fashion plans to roll out a magazine, radio and magazine's first attempt at may work best for them, TV shows, special events and retail prod- creating an online fashion Style Finder users are asked ucts targeted at the 9- to 17 -year -old set. resource. That first Style to chose their style, height, Finder, which appeared in weight and grooming ranges MasterCard Picks Ave A to generate three complete Seattle -based Avenue A, an online mar- March with the magazine's Gesser, keting company, has formed a partner- spring style issue, allowed outfits,explained ship with MasterCard international, its users to shop for products in while also noting that "we're first deal since its recent strategic four categories: first date, mixing and matching our alliance with Luminant Worldwide Corp., casual workplace, job inter- advertisers because that's a provider of Internet professional servic- view and fitness. the way guys dress." es. Walls, Avenue A's New York -based Next week's version will To fill Style Finder, items subsidiary, will employ banner advertis- add a weekend wear catego- were chosen from those sub- ing placement, newsletter sponsorship ry as well as the ability to mitted by advertisersin opportunities and opt -in e-mail list peruse products by type of Style Finder features fashion from Men's Health'sstyle issue. prospecting, as well as Avenue A's pro- 33 major Men's Health advertisers. Generally, said Gesser, for prietary data analysis technology to opti- garment. Even more impor- mize MasterCard's online marketing. tantly, though, the updated finder will incor- each page purchased, advertisers could sub- porate products from twice as many advertis- mit about five items. Inclusion on Style Find- IBM Powers GGP Malls ers as the first version, said Leslie Gesser, er is free to the issue's advertisers, she said. Chicago -based General Growth Proper- special projects director forMen's Health. Fones said Style Finder fits withMen's ties (GGP), owner of 136 regional shop- What the site doesn't do, however, isHealth'sonline strategy, which calls for pro- ping malls in 37 states, has joined IBM enable users to buy apparel directly from the viding both utility and service to readers and to create interactive media stations for Men's Healthsite. Instead, clicking on a spe- generated $3 million last year with sales of its shopping centers. Called Mallibu cific product will link a user to that manufac- books, subs and archived stories. "It's not just Direct, the combined effort will provide about number of visitors," he said, "but the e-tailers and service companies with a turer's Web page for either an e -tail option or quality and the actions these guys are taking way to market their stores and products a store locator list. to shoppers at GGP's physical malls. But, said Ed Fones, vp and worldwide when they're coming to the site."

www.mediaweek.com July 31. 2000 Mediaweek 39 IQnews L.A.-based Genex Unveilsconnect When you visit Phoenix -Pop's Web site to Online Promotion for Acura check out the company's management team, you'll immediately BY ERIK GRUENWEDEL-Withan exterior "It's a challenge for an environmental get a sense of the San design inspired by a rhinoceros and an inte- group to work with a car company for obvi- Francisco -based Web rior patterned after the colors and designsous reasons," said Pete Moran, managing development shop's corpo- of Santa Fe, N.M., the new 2001 Acura director at Genex. "But they were excited rate culture. All of the MDX sport utility vehicle begged for an to work with Acura because the MDX is an company bigwigs are clad unconventional publicity launch. [ultra -low emissions vehicle] and American in orange jumpsuits, which Enter Genex, a 100 -employee, LosHonda, the parent company, has a strong were handed out to the Angeles -based interactive agency, that cre- commitment to the environment." firm's 100 employees by Phoenix -Pop co- ated an online banner campaign and Flash- Operating with an undisclosed budget, founders Bruce Faick and Simon Smith at based Web site showcasing, among otherGenex wanted the site to create a sense of last year's Christmas party. things, the Torrance,Calif.-based, Japanesecommunity and participation for Acura No, it's not a cult, just a company dedi- automobile manufacturer's alliance withenthusiasts and potential customers. cated to building entire startups from an American Forests, a Washington -based In addition to an online survey, the site idea on a napkin to a fully realized e-busi- reforestation organization. includes updates, stories and details about ness-while having some fun along the From now until the vehicle's launch in the MDX. way. Founded in 1996, Phoenix -Pop's client October, each new registered user at "The important story for us is for con- roster includes Productopia, Sparks.com, www.acura.com/2001mdx willauthorizesumers to understand the levels of thought WineShopper.com and Spinner.com. The Acura to plant a tree as part of Americanand consideration that are given anytime company's billings have increased five -fold Forests' Global ReLeaf program. Acura brings out a new vehicle," said from 1998 to 1999. And they're deter- In addition, Acura will award an MDXMoran. "It's about helping people under- mined to continue enjoying every minute, vehicle and an all -expense paid trip for twostand what the [MDX] is about as opposed according to Bruce Feick, the 29 -year -old to Yellowstone National Park, one of sever-to describing the tires and engine. It's more CEO of Phoenix-Pop.-Janis Mara al designated reforestation sites. personable." So what's with this obsession with the color orange? Orange has been our company color for IQpeople years. We have orange pillows, orange walls, there are orange jellybeans at the reception desk. It's impossible to resist grabbing a handful of orange beans. By now I think everybody at Phoenix -Pop is thoroughly sick of orange jellybeans.

You are known as a full -service shop. What are some of the services you provide? We can build an entire startup from just an idea. With Productopia, a company that does content reviews, we built their content management system. That was the core system that allowed them to do business. Everything from how they edited and released content to how the content was released to the consumer. For Wineshopper, we built a system that allowed them to sell wine across state lines that was in compli- ance with legal regulations with the three- tier shipping system. We get to see companies evolve from just ideas to real businesses that are employing people, earning money and, hopefully, contributing to the social fabric.

t54S Do you think you can have fun and contin- ue to be successful in today's more bot- tom -line -oriented atmosphere? Yes, we've always taken the running of the AND THE WINNER IS: Yahoo! Internet Life editor -in -chief Barry Go!son tries to forego the teleprompter business seriously. In order to have fun, and actress Bebe Neuwirth ad-libs a save as the duo handed out the award for Best Music News Site to Billboard Online at the third annual Yahoo! Internet Life Online Music Awards at New York's Studio 54 on you must be a going concern and stay in July 24. Other winners: Bowienet.com for Best Artist Site and sonicnet.com for Best Overall Music site. business. I don't see that being profitable and having fun are mutually exclusive.

40 Mediaweek July 31, 2000 www.mediaweek.com

1 liotwirl. Helping brands own the Web:"

We don't just listen to consumers, we know what they're listening to. We can also tell you about all the music they buy, where they buy it, when they bought it. And best of all, our consumers want you to know this.If this isn't music to your ears we don't know what is.If you want to listen to a message from IAN about the power of media buys for great brands on a group of self-selected consumers, visit www.internetappliance.net/listen or call Jeff Haley at 212-633-8200. 1Qcooltool StickinAround Summer Garden Annuals Anemone Roses and Shrubs Sticky Networks lets advertisers Aster GardenBarn.com Black -Eyed Susan IN. OW OOP 9110.3,1, Heliotrope buy keywords beyond portals and V Flower Facts Pennistelum V Growing Tips Scaevota Buy Seeds and Plants Foxglove search sites. By Karl Greenberg Discussions Turtiehead GardenWebForum Verbena 0Perennials For an advertiser these days, purchas-to Yahoo!, we'd get Roses and Shrubs ing keywords on Web portals anda fairly superficial search engine sites can be akin toresponse. The process obtaining ringside seats at a Lennox[of searching] is about Lewis fight: they're expensive and hard tohead scratching." get. But one New York -based company He says the compa- says it has a product that promises tony'spatent -pending Summer Garden - Roses and Shrubs bring keyword -based advertising to the technology for embed- Stickies feature a Java -based, pull -down menu rest of the Web. ding keyword menus within images makes that links consumers directly to advertisers' Sticky Networks (stickynetworks.com)searches more intuitive and less of a blind Web sites from "hot" images. is hoping that its application, the Sticky,jaunt into the unknown. which launched July 17, will become the Johnson claims clickthroughs to adver-for women. The first Sticky is free, with avenue du jour for advertisers, contenttisers' sites are six to seven times greateradditional ones priced at $5,000 per month sites and e -commerce sites looking for waysthan typical banner ads, or roughly equal toper Sticky, according to Johnson. to boost the octane of their real estate, theirkeyword -based advertising on portals. Motorious sells auto parts and after- ads or their product presentations. Sticky Networks will either sell custom-market services online, as well as point- Since Stickies can carry multiple hyper-made Stickies on a per -unit basis or offerof -purchase interactivity at the dealership text links within a single image, the com- them for free via a revenue -sharing model.when a consumer is making a car pur- pany is also betting that the Sticky's abili-In that case, a publisher can choose from achase. On Town24.com, a visitor can make ty to carry ads around the Web in one vehi- gallery of pre -made Stickies, launch it andpurchases by travelling through various cle-like a charter bus full of payingsplit the ad revenue with Sticky Networksvirtual shopping environments, featuring customers-will make it a viral marketing on a cost per thousand impressions (CPM), Sticky images. juggernaut, supplying multiple ad -revenue cost per click (CPC), and in the future, a "Town24.com isa visualentertain- streams from each piece of real estate. cost per order (CPO) basis. ment/shopping site and directory so it was Stickies are Java -based, graphical inter- The company also offers a technicala natural fit to begin a relationship with faces requiring no user plug-in and consist- license deal that allows customers to assem-Sticky Network's visual search," says Stacy ing of "hot" images-such as photographsble their own Stickies. Johnson says that for Holmes, director of partnership develop- or diagrams-with embedded menus thatpublishers or marketers building their ownmentforTown24."Therelationship appear instantly when a user hovers his orStickies, the Java -based technology featur- between the two companies will enhance her cursor over an element of the image.ing a drag -and -drop interface for buildingTown24.com's user experience and expand The menus allow users to drill down toimages is equivalent to using Powerpoint toour existing real estate." hyper -linked topics linking to other sites.make presentations. "If someone were an Dalton claims that since Stickies have These links, say company reps, allow adver- expert, say, in designing kitchens, theythe potential to earn more than they cost to tisers to buy keyword placement extrane-could build one in an hour or so," says Johnpost, the real end -game is syndication. ous to traditional keyword platforms, suchDalton, customer marketing manager at "Publishers can reap the benefits of as search engines and portals. Sticky Networks. having a revenue -generating machine, Company CEO Robin Johnson claims Sticky Networks has inked deals withsince the Sticky is packed with advertis- Stickies offer a smoother surfing experi-Motorious.com, an auto industry portaling," Dalton says. "Rather than simply ence for users. "Until now, surfing the Webthat is in pre -launch; Town24.com, a shop- buying a banner, you are moving your site's involved a one-dimensional hop, where youping portal; ShoppingThere.com, a virtualDNA across the Web and pointing users don't know your destination before you go.shopping center; and I-Bizwomen, a siteback to relevant spots within your site If you and I were into fly-fishing and wentdedicated to finance and business contentand/or someone else's." III

42 tV1PrilqWPPk .111IV 7nnn www rnPriiawAPk rnm Ilur Coagues a

rig I's JJJ They'll be discussi ues critical to the billion -dollar classifieds industry-issues like organization and training of staff, customer service, technology choices, niche competition, the publisher's perspective, local advertising models, classified piracy and much more! And they'll be networking, meeting with important industry vendors and catching up on what's new and on the horizon for the online classifieds industry.

Shouldn't you be there too? Monterey. September 17-19. SEPTEMBER 17-19, 2000 HYATT REGENCY, MONTEREY, CA atitiltilitISS 11101 "aolic CIexecutiossified c rbeotv;:erldder:137 Online avc'dobie ,creole best- Keep What Is Yours. an. nYwhe, e

Proc uced by Take the Rest. SUNDAY, SEPTEMBER 17, 2000 MONDAY, SEPTEMBER 18, 2000

REGISTRATION 10:00 a.m. - 8:00 p.m. REGISTRATION 7:00 a.m. -6:00p.m. PRE -CONFERENCE TUTORIAL 1:00 D.M. - 5:00 o.m. CONTINENTAL BREAKFAST ORGANIZATION AND WITH EXHIBITORS 8:00 a.m. - 9:00 a.m. TRAINING OF STAFF 1:00 p.m. - 2:00 p.m. It takes the right people to do the right job. Newspapers are WELCOME TO MONTEREY 9:00 a.m. - 9:15 a.m. addressing the issues of online and display classified staffs in Rebecca Bradner, VP of Advertising, Monterey County Herald many ways. This session will cover the most important Marsha A. Stoltrnan, VP and General Manager, points to consider when hiring, organizing, training and Editor & Publisher Conferences providing key resources. Elyse Cheffer,Assistant Director, New Media, THE COMMODIFICATION OF naplesnews. corn CLASSIFIEDS - KEYNOTE REMARKS FROM YOUR COMPETITION 9:15 a.m. - 10:30 a.m. CUSTOMER SERVICE 2:00 p.m. - 3:00 p.m. Senior -level executives from your competition in key verticals Customer service has always been critical to the success of your will share their success stories and their philosophies for making classified business. Your organization no doubt has a good money. You'll get an inside view of their business models and the phone -based system in place, and perhaps some e -care, but are impact of those models on your own classified business. you doing all that you can to keep your advertisers happy? We'll KEYNOTE # 1 - AUTOMOTIVE hear some stellar examples. You've got national competition, regional competition and local Michelle Ackerman,Assistant Classified Director, competition. You've got competition from the aggregators, the Denver Rocky Mountain News dealers and the manufacturers. A dynamic keynote speaker will give you keen insight into this competitive marketplace. REFRESHMENT BREAK 3:00 p.m. - 3:30 p.m. Monte Zator, VP Marketing, Autobytel. corn KEYNOTE #2 - REAL ESTATE PRICING MODELS 3:30 p.m. - 4:00 p.m. Perusing the newspaper or calling the local realtor are Classifieds are a billion -dollar business for newspapers. But becoming outmoded ways of shopping for real estate. Find how much profit is there in online classifieds? There are myriad out what you're up against in this lucrative business of models, and you'll learn which is right for your market. putting buyers and sellers together. Bill Ferguson,Manager, Online Market Development, Matthew Denton, Co-founder and President, Realty. corn Morris Communications REFRESHMENT BREAK 10:30 a.m. - 11:00 a.m. TECHNOLOGY TIPS AND PRACTICAL SOLUTIONS 4:00 p.m. - 5:00 p.m. ROUNDTABLE DISCUSSIONS.. .11:00a.m. - 12:30 p.m. Now it's your turn to share the power that newspapers have Automated classified systems are capable of streamlining long possessed in the classified world. A team of experts will costs, but there are major issues in implementation and system communication. We'll learn all about the latest technologymoderate roundtable discussions designed to dissect the keynote remarks and devise practical solutions for your market. that is driving online classified products. To better serve the session's diverse audience, there will be Steve Ferber,Executive Vice President, separate vertical discussion groups, one for small and medium- Marks -Ferber Communications, LLC size newspapers and one for large newspapers. Four sessions will be held simultaneously. OPENING NIGHT RECEPTION AUTOMOTIVE ROUNDTABLES WITH EXHIBITORS 6:00 p.m. - 8:00 p.m. SMALL AND MEDIUM -SIZE NEWSPAPERS Paula Downey, Classified Advertising Manager, Richmond Times -Dispatch LARGE NEWSPAPERS Deborah Ward, Online Classified Manager, SFGate.coml Classified Gateway, San Francisco Newspaper Association

REAL ESTATE ROUNDTABLES SMALL AND MEDIUM -SIZE NEWSPAPERS Ron Carpenter, Real Estate Advertising Coach, The Sacramento Bee LARGE NEWSPAPERS Nick Rogosienski, VP, Interactive Media, Star Tribune LUNCH WITH EXHIBITORS 12:30 p.m. - 1:30 p.m. THE LOCAL LOOP 10:00 a.m. - 11:00 a.m. Advertisers and agencies comprising this panel will share THE MORNING'S FORMAT WILL BE how they find value in advertising online. They will provide REPEATED WITH TWO MORE VERTICALS. insight into your own markets and help you understand not only what you are doing right and wrong but also what you can do to improve your effectiveness. And we'll candidly discuss THE COMMODIF1CAT1ON OF CLASSIFIEDS - KEYNOTE REMARKS the role they play as your competitors. FROM YOUR COMPETITION 1:30 p.m. - 3:00 p.m. Bruce Skillings, Group Executive, Bernard Hodes Group Allen Weiner, VP, Analytical Services, Nielsen NetRatings KEYNOTE # 3 - RECRUITMENT Local Market Advertisers The online recruitment world has brought new meaning to the term "tight jcb market."The job opportunities and the pursuit ofREFRESHMENT BREAK 11:00 a.m. - 11:30 a.m. them are seemingly endless. This enlightening presentation will inform you about the players and practices in this realm. THE LOCAL LOOP (continued) . . . .11:30 a.m. - 12:30 p.m. Gary Alpert, Co -Founder and Chief Executive Officer,WtFeet. corn

LUNCH WITH EXHIBITORS ....12:30 p.m. - 1:30 p.m. KEYNOTE #4 - GENERAL MERCHANDISE/AUCTIONS Todays options for buying and selling your bike, your boat, your NICHE COMPETITION 1:30 p.m. - 1:45p.m. bag or Barbie have become much more sophisticated. TheYou know who your big competitors are. But do you know options are boundless. A veteran of the industry articulates. about the niche competitors creeping into your market? We'll Paul Camp, Chief Executive Officer, Flywheel Media give you a quick tour of some very interesting sites with some very interesting names. REFRESHMENT BREAK 3:00 p.m. - 3:30 p.m. Peter M. Zollman, Executive Editor and Founder, Classified Intelligence, LLC ROUNDTABLE DISCUSSIONS 3:30 p.m. - 5:00 p.m RECRUITMENTROUNDTABLES RESEARCH, RESULTS AND RECOMMENDATIONS SMALL AND MEDIUM -SIZE NEWSPAPERS FROM NAA 1:45 p.m. - 2:30 p.m. Valentinas Kurapka, Classified Advertising Manager, Up-to-date research on the "killer" categories - national studies The Washington Times of consumer use of information sources to find a home, a job, a LARGE NEWSPAPERS car - the results may surprise you! Learn what short term actions Mary F.L. Moslander, VP and General Manager, and long term vision will ensure YOUR success. Wczshingtonjobs.com,Wczshingtonpost.Newsweek Interactive Kevin McCourt, Director, Online Classified Advertising, GENERAL MERCHANDISE/AUCTIONS ROUNDTABLES Newspaper Association of America SMALLAND MEDIUM -SIZE NEWSPAPERS Andy Sutcliffe, Chief Executive Officer, DesertNet 2:30 p.m. - 3:00p.m, LARGE NEWSPAPERS CLASSIFIED PIRACY Speaker TBD There are raiders out there gobbling up your classifieds. Who are they and what are they doing with your product? We'll bring you up to date on the raiders, the raided and the pending SPECIAL RECEPTION legal actions and ramifications. HOSTED BY THE NAA 6:00 p.m. - 8:00 p.m Robert Payne, Partner, LaRiviere, Grubman & Payne

TUESDAY, SEPTEMBER 19, 2000 REFRESHMENT BREAK 3:00 p.m. - 3:30 p.m.

REGISTRATION 7:00 a.m. - 5:00 p.m. CREATIVE CLASSIFIEDS 3:30 p.m. - 5:00p.m. We'll conclude the conference with an attendee participatory CONTINENTAL BREAKFAST 8:00 a.m. - 9:00 a.m. session designed to get everyone "thinking outside the box," WITH EXHIBITORS "shouting into the group" and "creatively going forward" with their classified products. THE PUBLISHER'S PERSPECTIVE ...9:00 a.m. - 10:00 a.m. Bippy Siegal, Chief Executive Officer, Big Vine Hardto get your publisher's attention about your classified product except for your revenue goals? Maybe your timing is off. Maybe you need some help! In this session you will hear SPONSORS firsthand from publishers themselves what excites and concerns employment 111LIIIN them most about their classified products. wizard.com INFINET TM Alberto Ibarguen, Publisher, The Miami Herald Luncheon Cyber Café Russell Mills, Publisher & President, The Ottawa Citizen Badge Lanyards Bradley Zeve, Publisher & Owner, Coast Weekly Harold Itzkowitz, Classified Publisher, Moderator: The dot-rom Newspaper Network. A dweek Magazines NAImoawl-teleila T-Shirts/Bottled Water Refreshment Break Tote Bags Exhibitors (as of July 18, 2000) Who Should Attend: AdStar New Media Publishers EmploymentWizard.com Print and Online Classified Advertising Executives Flywheel Media Newspaper New Media Executives GDT Nova Broadcast, Magazine, Directory and City Guide Harris Publishing Systems New Media Executives JobOptions Online Classifieds Solutions Providers Look Who's Hiring! Advertising Technology Professionals Mactive Advertising Agency Executives Megawheels.corn PowerAdz.com System Integrators

Supporting Associations Host Media Host Company Newspaper

IFPA. API Lffl Thcjicrall

REGISTRATION FORM GENERAL INFO Hotel [:11 YES! Registerme at the special price of $995. Conference registration fee is $1095 Please contact the Hyatt after August 1. Regency Monterey directly at j Registerme for the tutorial on Sunday, September 17 for an additional $150. (831) 372-1234 or Hyatt Worldwide Reservations at Association discount for the following associations (AAN, AFCP, FAPIA, IFPA, NNA, SNA) is 35% off the registration fee (800) 233-1234 before 8/23/00 (discount does not apply to the tutorial session.) *Registration at the association rate must be faxed to 646-654-5360. to reserve a hotel room at the special conference rate. To Total Cost $ receive the special rate, you must mention that you are an ATTENDEE INFORMATION attendee of the E&P Online Name: Classifieds Industry Symposium. Travel Title: Company: Special discounts for conference attendees have been negotiated with United Airlines. Contact the Phone: ( ) ) Fax: ( VNU Amex Travel Group at (646)654-5399 for details. Address: FOUR EASY WAYS TO City: State: Zip: Country: REGISTER Register online through our E -Mail Address: Web site URL: secure sales at www.editorandpublisher.com Check here if you would prefer not to receive promotional and/or industry related e -mails. Fax this registration form with PAYMENT INFORMATION', your contact and credit card My check is enclosed (U.S. funds only, payable to Editor Er Publisher) Check must be through U.S. bank. information to (646) 654-5360 01 Bill my credit card AMEX VISA 0 MC Card #: Mail your registration form along witha check made Signature: payable to Editor & Publisher. Exp.: Please include the names of all attendees on the check. Cancellation Policy: Registrants who cancel after August 1, 2000 or do not attend are liable for the FULL registration fee. Substitutions E& P Conferences can be made at any time prior to the conference, but you must contact us at (888) 536-8536 to advise us of any changes. 770 Broadway PLEASE SUBMIT REGISTRATION FORM WITH PAYMENT TO: JOANIE MINIHAN, EDITOR Et PUBLISHER CONFERENCES, New York, NY 10003-9595 770BROADWAY, NEW YORK,NY 10003-9595OR FAXTo: (646) 654-5360 Register over the phone, Call 0 Please check here if you are physically challenged and have any special needs at the conference. We will be in touch with you. (888) 536-8536. CLASSIFIED ADVERTISING/July, 2000 Page Cl EAST SERVICES & RESOURCES

Minimum run for any ad is one calendar month (3,4 or 5 issues, depending on the month). play monthly. ALL ADS ARE PREPAID. Monthly, quarterly, semi-annual and annual rates New ads, copy changes, and cancellations are due by the third Thursday of the current month available. Orders and copy must be submitted in writing. Mastercard, Visa, and American for appearance the following month. RATES: $47 per line monthly; $292 per half -inch dis- Express accepted. Call M. Morris at 1-800-7-ADWEEK. Fax 646-654-5313.

ADVERTISING SPECIALTIES ART/DESIGN SERVICES COMMERCIAL PRODUCTION

0 3STRIKES 03 figniffillicifemi TACTSTIOCAPPIA COMMUNICATE AIDACTIVATE. FREEL, NCE ethathEtheial= PAKTITES COMPRESSED PRODUCTS This Paklite'.-- ADVANCERS COMPUTER SOFTWARE is an X-Large0 217 J VISIT ADMAN - >www.admanweb.com Heavy- ;.'- .

% weight Providing Excellent Artists & Writers T -Shirt! Many stock 8 custom shapes available: Since 1987 Great tor GWP's, Tradeshow Giveaways and On - pack Promotions. Include coupons, catalogs 0 end event schedules inside ac A Graphic Design Web Design & Production 0 MATRIX -DISPLAY SYSTEMS A Art Direction Copy/Tech Writers 4 color process functional A Illustration Proofreaders P.O.S.Disla and Promotional items. If you had ...-- Clients & Profits; ,..--..._ ,... -.....k.7 ' ! I t / http://www.freelanceadvancers.com you'd already have ,e Lie'.; a better way to save theday today's job list Imagine:Daily job hot sheets for the Patented super a bsorbent production meeting in minutes, not bar end counter mats. NiFIrifq hours. See the big picture, or zoom Otherpatented MATRIX products ,0030444' ART/DESIGN SERVICES AUDIO ON HOLD IncludePhoto towss,BannersandBlankets. in on details: Get weekly traffic, job TOWELS TOWELS status, staff work -to-do reports with AUDIO PRODUCTION a click of your mouse. Mac and Win- Towel dows. Available today. Demo $45. invusion FLA51-1POINT rANI GRAPHICS STUDIOS BARN_U.,Mvowoota INVISION GRAPHICS offers the 800 272-4488 '-- 0 MESSAGES ON -HOLD www.chentsandprofits.corn i ..,- . . , most creative and dynamic graphic Music and voice talent turn your hold button into a concepts from start to finish. powerful business/image tool. VOICE MAIL MESSAGES WEB DESIGN CONCEPTS & COPY Screenprinted towels of all sizes an Top voice talent for your weIghts,low minimums, quick delivery. voice mail prompts create a 3-STRKES CUSTOM DESIGN COMPANY PRESENCE highly professional image. 25 Crescent Street, Dept. BW4 Stamford, Cl 06906 0 RADIO COMMERCIALS Get a jump on concepts, naming and more. 1M. 203-359-4559 Fax 203-359-2187 xer FROGPOND ASSOCIATES, (631) 749-3064 vise es wee silt in inereSeserven "243 CAMERA READY ART Attention grabbing ads; vibrant voice talent with scintillating ADVERTISING music and soundeffects. NEED A FIRST CLASS IMAGE? High quality Call STEVE At: 718-544-7670 TOLL FREE: 877.352-7478 COPY/CREATIVE genuine neon signage at competitive prices. www.invisiongraphics.com www.flashpointstudios.com Call 888-526-8321 or www.jantecneon.com

ART DIRECTION BRANDING HEAVYCREATIVE' ADVERTISING & MEDIA An executive copywriter from Y&R, an executive art director from DDB, CONCEPTS & GRAPHICS THAT SELL NAME -IT: -Expert creative naming of your all the awards and, best of all, with Mac/All Media. (212) 873-2381 client's new company, product or slogan. now you can afford us. SAVEONTV.COM www.nameit.com (800) 511-1520 Before you think twice, call once. Save money buying National 212.769-4545 TV Ad Time TALENTED AD/DESIGNER Beautiful print/collateral/adv/promo portfolio. CARTOONING Extend Reach and Frequency Concept to finished Mac exp. 212-496-0453 10 -Second Spots available on Syndicated, Network and Cable Custom Illustration COPYWRITING 818-842-9119 boezewinkeldesign.com and Cartoons Call Janie at 661 299-4764 LONG COPY SPECIALIST HANDY MACANDYF/L AD (212) 988-5114 Brochures. annual reports catalogs, more. AIRLINE PROMOTIONS DAN ICOLARI 718-442-7846

Reach your ad community in PowerfAiles good on 6 airlines Copywriter. Fast. Fearless. Freelance. (212) 724-8610. Creative Rewards 888 -21 -MILES ADWEEK CLASSIFIED

USEADWEEK MAGAZINE TO GET NATIONAL EXPOSURE Page C2 CLASSIFIED ADVERTISING/July, 2000 EAST SERVICES & RESOURCES

COPYWRITING CREATIVE FREELANCERS RADIO COMMERCIALS

I WRITE IT A LITTLE SMARTER, The other guys charge a fortune to cover the cost of their big space ads. A LITTLE FASTER. Our Cho -winning Productions sound great. too. But when you hear our prices. 10 years of award -winning experience PAPERWORK ARTWORK they sound unbelievable. in all media in all product categories. 800/789 -RADIO On time. On strategy. On the money. Sounds almost too good to be true. (212) 759.8028 At The Creative Group, when you pick up a pen it will he for artwork, not paperwork. We're the industry leader in placing marketing, Fincl Svcs, B -to -B, Long Copy advertising, creative and web talent. We'll handle all the billing, QUIRKY NAME. Savvy, award -winning copy pro invoicing and payroll paperwork for you-so you get to create, without QUAZY RADIO. Ads, brochures, annual rpts, direct response, worrying about anything else. advertorials, more. 201-445-1686 Humor - Music - LA Talent 1 Scripts - Casting - Production CORPORATE COMMUNICATIONS THE CREATIVE GROUP BEARD BOY PRODUCTIONS 888.846.1668 creativegroup.com t MARKETING ADVERTISING PRORESSIONA, Web content, articles, presentations, and National rep: Pat O'Hara more. 914-478-8420 [email protected] 0 The Creative Croup. EOE 8 0 5 - 5 6 9 - 9 1 1 2

FREELANCE COPYWRITER Thinks strategically. Writes creatively. CREATIVE MEDIA BUYING & RADIO PRODUCTION Good. Fast. Very experienced. PLANNING SERVICES Call Patt (212) 595-6780 Push the right buttons. D. Grider 212.213.5333 SMALL TO MID -SIZED AGENCIES HOT COPY, COOKED TO ORDER... Let Us Show You How You Can Hungry? Call me ...I deliver! *provide your clients improved media service 212.254..9311 FILMNIDEO *reduce your clients' media costs www.joanweb.com *reduce your own operating costs WADIO: PRODUCTION MEDIA FIRST INTERNATIONAL, INC. New York -212-686-3342 X 222 Yon don't need a full-time GLENN ROLAND FILMS 310-475-0937 Boston -617-927-0202 RADIO'S copywriter. I don't need a Minneapolis -612-630-1102 X 1 fidl-time job. ANNOYINGLY ILLUSTRATIONS PARAGON MEDIA (212) 704-9965 (ext. 235) All Media. Impressive Clients. All media, including the web. Selling on the web? Excellent References. We'll show you how to reach your customers. TALENTED CUSTOM ILLUSTRATION Email [email protected] Sharon Macey 203.454.4771 AND CARTOONS Visit our website at www.paragonmedia.com CALL JANIE AT 661-299-4764 I CUT THROUGH THE CLUTTER janieges.home.mindspring.com WITHOUT MERCY PHOTOGRAPHY -STOCK COUSIN. Copy that grabs you because it's stronger, smarter, more surprising. All media. w-w-w.wadio.com INSURANCE Visit www.archivalart.com & Seasoned award -winner. (212) 769-3737 www.holycards.com! AWARD WINNER - Fresh, fast, versatile. On strategy, on time. 212-737-8977 ARE YOU PAYING PROOFREADING tft www.freelance-copy.com TOO MUCH FOR Specializing in grammar, kerning, ffe4\ Top-tler copy pro @ low rates 212.439.1845 YOUR INSURANCE? trademarks...(562) 597-3802. WRITING THAT SELLS We specialize in insurance for Business building ideas. Copy that gets results. advertising & media firms, Sales Literature, PR, & Corp. Communications. EDITORIAL EXPRESS Nancl Panuccio 212.688.5936 Our rates are the most EXPERIENCED - FAST - PRECISE WorldWideWadio H O L L Y WOOD competitive in the industry! Advertising Collateral GET TO KNOW ME... LA: 323 957 3399 NY: 212 768 9717 I'M WORTH IT! Advertiser's Professional Liability Catalogs Annual Reports Smart, speedy, creative copy. Property & liability Coverage Magazines Manuals Call Deb today 908.889.6205 Life & Disability Insurance Call: 508-697-6202 e-mail: [email protected] Group Health, Dental, & Pensions Fax: 508-697-7773 WE WON! Homeowners, Auto, Jewelry & Fur Clio, Radio Mercury, ADDY, ANDY, BDA, Slay a cliche. Call Copyman: 718-796-3290 Coverage for Freelancers too! AD Age's The Best, D&AD, The One Show. RADIO COMMERCIALS Communication Arts ... all in 1999, so we win! Call for a quotation with no obligation. Radio -The way it's supposed to be. COPY IN LIMBO? Adam Wolfson, CIC @ 212-370-3900 No Wimpy Radio! Kamen Entertainment Group WEB SITE LOST IN CYBERSPACE? Arnold K. Davis & Company, Inc. (888) KR Sound www kenrayzor.com www.kamen.com (800) 237-2448 LET A WRITER TAKE CHARGE! Professional journalist (NY Daily PRINTING News, NY Times, NY Magazine et al) MEDIA BUYING & and writer will handle your press PLANNING SERVICES releases, newsletters, web content, and corporate communications. OUT OF HOME LITHO EXPERT PLANS & BUYS 908-470-1221 TRANSIT SIGNS - BUS, SUBWAY, AIRPORT, TAXI OUTDOOR & MALL POSTERS BACKLIT Service with a smile. Quick turnaround. St. Louis, MOCompton & Sons Inc.Since 1853 Who could ask for anything more? 77" PRESS CAPACITY TEAM ENTERPRISES USA 800.325-1451 SHORT & LONG RUNS Call 212-367-9783 Media Planning and Buying Fax Specs For Quick Quote(314) 991- 4726 E-mail: [email protected] [email protected]. Call Neil, AE 781-994-0213 Use ADWEEK MAGAZINES to get National Exposure CLASSIFIEE ADVERTISING/July 31, 2000 Page C3 EAST SERVICES & RESOURCES

RADIO PRODUCTION RADIO PRODUCTION SWEEPSTAKES

Creative OnLine & Traditional Promotions rc' CI chola h Go to www.cfacomp.com or Eric 888-371-3742 You like me! May You really like me! f f TV PRODUCTION J0. Phenomenal Film And Video Productions IF YOU are a heroic creative person or a For Limited Budgets. 212-582-9600 or courageous entrepreneur, you already visit us at www.richmanfilms.com We Have know the secret power of the word, no. Try saying it right now. Say it out loud. Doesn't that feel good? Now, try saying tt next time an account person gives you Award ridiculous deadline that will jeopardize THREE AUDIENCES the quality of the work. Say it when headhunter calls you with an offer from a hacky agency for loads of money. Ts} FOR THE PRICE OF ONE With You? saying "No" the next time a client asks for changes that don't make any sense. It's For one low price, your Classified ad Oh, come on. You know you love awards. fun, it's good for you, and it's only two appears in three different magazines: letters,soit'seasy to remember. In They're pretty. They're shiny. Radiolond, you're going to hear the word And they look good on your resume. no more often than you would at any of the radio production companies in thus ADWEEK Classified, We've won armloads for our clients section. "No, we won't do competitive bids, because our numbers will always BRANDWEEK Classified, this year. And now it's your turn. come in higher, and besides, if we love Call us with your next radio project. the creative, money won't be an issue. - "No, we won't take on a job unless we're and MEDIAWEEK And let us have award with you. convinced that we can do great radio." Or maybe even a best of show. "No, we won't let anyone else present our Classified, scripts. This is what we do, this is all we do. You have to let us do it." "No, we won't finance your radio campaign. THREE FOR ONE . not a bad idea. Call or email us for your free demo CD, or visit us at www.sarley.com We expect 50% up front, and 50% at the session." And stuff like that. We figured Call M. Morris you might like to know what you're 1-800-7-ADWEEK getting yourself into before you call Ens Sarley, Bigg & Bedder at 323-962-2506 and ask for our latest or just Fax it to: Radio at its best CD and a free "No" T -Shirt. (646)654-5313 Phone 323-969-9767 Fax 323-969-9343 Email [email protected] ADWEEK ONLINE: FINDING THE RIGHT EMPLOYER JUST GOT A WHOLE LOT FASTER ONE IN FIVE PEOPLE ADWEEK MAGAZINES Classified Online at adweek.com, the most comprehensive and most up-to-date source of advertising, marketing and media positions, has several new features that will help you streamline and target your search: CAN'T READ. Instant e-mail responses.Just by clicking on an email link that appears in many [Which makesour ads at least 20% more effective thanprint.] online ads, you can send your resume, cover letter, and other material in sec- onds to a prospective employer. And this means to confidential ads, too! Visit an employer's web page. Many online ads have a direct link to the com- pany'swebsite, so you can learn more about them fast. Direct links to the ADWEEK MAGAZINES Archives. Just by clicking on the company's name, subscribers to ADWEEK Online's premium services can search the Adweek, Brandweek, Mediaweek, and MC archives for news and RADIO WRITING & PRODUCTION features about an employer. The more you know, the smarter you'll search. 206.624.9700 www.outerplanetradIo.com VISIT ADWEEK.COM In print and online, ADWEEK MAGAZINES Classified is R A D 0 MERCURY GOLD AWARD WINNER THE HIRE AUTHORITY

OFFERS & OPPORTUNITIES EMPLOYMENT

POSITION WANTED WANTS TO PURCHASE GENERAL/DIRECT/INTERACTIVE PRINT PRODUCTION Vintage Resources is now one of GURU WANTED the leaders in placing Adv profls in ART BUYER (NYC) TV Equipment Wanted the NY area. We focus on your indiv Fulltime or freelance. Must be amaz- Savvy negotiator with 10 yrs. exp. Local broadcaster wants to buy broadcast talents. We reward your efforts w/ ing inallthe adobe programs buying for General, Pharm, & .com equip. (cameras, switchers, terminal, sat the best career opptys & negotiate PhotoShop, Illustrator and Quark. agencies. Worldwide contacts, Magazine layout. brochures, corpo- creativesourcing,estimating & trucks, etc.) for new facility. Prefer digital, the best compensation pkges. prod. co-ordination. Experience with may consider latemodel analog.Fax V.P. Management Supv to $225K rate collateral, packaging mechan- cost consu tants. Let my exp. work items to 915-580-8010 or call Jim at Account Director to $170K icals,DirectMail,invites,cut & for you. AAE-A.S $35-100K paste, scanning. Must have at least (347) 489-5700 915-580-5672. Media -All Levels to $180K 1 to 2 years professional experience Traffic -Production to $75K and particularly convenient if living For Classified Advertising Rates Database Marketers to $100K in or around the NYC area. Interactive -All Levels to $200K Please fax resume with salary or Fax resume 212-490-9277 or email hourly requirements to: Call M. Morris at [email protected] Billie at 212-448-0408 1-800-7-ADWEEK

t4 tt* USE ADWEEK MAGAZINE TO GET NATIONAL EXPOSURE -* Page C4 CLASSIFIED ADVERTISING/July 31, 2000

EMPLOYMENT

In this position you will be responsible for MANAGER- developingmarketingstrategies to Bring your career to the TurningPoint tm maximize the potential of MN Consumer CONSUMERProducts brands, characters and original properties within the following businesses: Media Supervisor PRODUCTS licensing, audio, home video/dvd, MTV Networks, one of the largest and interactive, publishing and the MN store. fastest growing entertainment companiesThisentails developingmarketing Fast -paced, full -service Morristown, NJ -based in the world, seeks an experienced strategies to support launching major Manager -Consumer Products. consumer products initiatives; working Agency is on the lookout for a Media Supervisor. with the heads of individual business units toidentifykey strategiestoensure Actively manage regional and national consumer consumer and retail success; strategizingwithinternaladsales/ accounts. Must be brand savvy, have experience sponsorship, on-line marketing, research, radio network, marketing, and with broadcast, out -of -home and internet planning. on air creative depts. as well as external Work & play well with others (especially clients), corporate partners. You willalso be responsible for supporting retail director be proactive, forward -thinking and fun. Don't let in establishing MTV's presence at retail; creating trade and consumer marketing this turning point pass you by. FAX resume materials including on air spots,print advertising, and trade materials. and cover letter outlining salary requirements to Successful candidate must have a strong DKB & Partners/Media Director (973)829-6566 or background in entertainment -based consumer products marketing, brand e-mail [email protected] management or packaged goods with a MTV NETWORKS keen knowledge of MTV's audience and an understanding of their attitudes, A VIACOMt 0/AAMY issues and behavior. MTV NETWORKS Job Code: MCP We are an EOE/AAP encouraging and embracing diversity in the workplace. dlb 1515 Broadway, NY, NY 10036 We regret that we can only resond to those AND PARINEAS INC E-mail: [email protected] who meet the above requirements

INTERACTIVE MEDIA PLANNER TMP Worldwide is the leading provider of global recruitment solutions including the dominant Internet career portal, Monster. com, and the world's largest recruitment advertising agency. In this position within our Advertising and Communications division, you will create THE ADVERTISING COUNCIL media plans for our clients' employment branding initiatives. This will include: The Advertising Council, the country's leading provider of public service -Working with interactive consultants and project managers to identify client needs advertising (Smokey Bear, "Friends Don't Let Friends Drive Drunk"), has great and target audience opportunities available: -Determine appropriate media allocation to accomplish agreed upon goals PLANNING & RESEARCH MANAGER -Negotiate with media to deliver the best solution at the best price This person will be responsible for assisting ad agencies in strategic and -Research and identify new vendors and opportunities creative development research for PSA's, as well as analyzing campaign track- -Compile presentations and strategic plans ing studies, developing questionnaires and assisting with special projects. 3 years account planning or research exp required. -Assist in campaign management and post campaign analysis -Present media plans to clients and justify recommendations CORPORATE DEVELOPMENT DIRECTOR -Train team members on Interactive media solutions This person will conduct donor visits, assist in identifying new donors, develop Ideal candidate will have: funding strategies to secure financial support and manage the bi-annual solicita- tion schedule. 2 years of fundraising exp at a supervisory level required. -1+ years' interactive planning experience (recruitment experience would be nice) -Good analytical and communication skills Excellent communication skills and the ability to work in a team environment are essential. We offer competitive salaries and an excellent benefits package. EOE. -The need to rationalize everything Please mail or fax resume (no phone calls) to: Send your resume, along with salary history, to: [email protected]. Judy Giberstone, Human Resources Consultant Or forward to: TMP Worldwide. 205 Hudson St., 6th Floor, NY. NY 10013. The Advertising Council FAX: 646.613.2302. Attn: Eric Sutcliffe. 261 Madison Avenue - 11th Floor, New York, NY 10016 No phone calls, please. Fax: (212) 922-1676 EOE.

* * * USE ADWEEK MAGAZINE TO GET NATIONAL EXPOSURE * * *

RATES for Employment and Offers & Opportunities 1-800-7-ADWEEK Classified Manager: M. Morris Classified Asst: Michele Golden MINIMUM: 1 Column x 1 inch for 1 week: $184.00, 1/2 inch increments: $92.00 week. The identity of box number advertisers cannot be revealed. If ADWEEK must typeset Rates apply to EAST edition. Special offers: Run 2 consecutive weeks, take 15% off sec- ad, charge is $25.00. Deadline for all ads in ADWEEK EAST is Wednesday, 4:30 p.m. ond insertion. Frequency, regional -combination, and national discounts available. Charge If classified is filled prior to closing, ads will be held for the next issue, Classified is corn- for ADWEEK box number: $35.00 per insertion. Replies mailed daily to advertisers. Read- missionable when ad agencies place ads for clients. No proofs can be shown. Charge ers responding to any ads with box numbers are advised not to send samples unless they your ad to American Express, Mastercard or Visa. ADWEEK CLASSIFIED. 770 Broadway, are duplicates or need not be returned. We are not responsible for recovery of samples. 7th fl. New York, NY 10003. 1-800-723-9335 Fax: 646-654-5313. CLASSIFIED ADVERTISING/July 31, 2000 PageC5

HELP WANTED THE MARTIN AGENCY One Shockoe Plaza, Richmond, Virginia 23219.4132

Over the last ten years, The Martin Agency has been one of the three most honored agencies in America. As ifthat weren't enough to swell our heads, Graphis named us one of the ten most creative agencies in the world. Yeah, the world. Pretty good for an agency started 35 years ago in Richmond, Virginia, with one client and one very big dream - to do the most remarkable campaigns anywhere. Today, with over $400 million in capitalized billings and a staff of over 400, we're still obsessed A lot more goes into the making of Hershey Foods' with topping our last, best work. successes than just great ingredients. Behind our global reputation lies a history of innovation, a constant commitment to Want to join our team? We are looking to add only great people quality and leadership, and leading edge processes. Plus something to our ranks. So if you're great and experienced in the following 'V even more special...the expertise and collaboration of our people. loin areas we want to hear from you (and by the way, greatness is 4.) the Hershey community,just ashort commute fromNew York City, more important than experience). ft' Philadelphia and Baltimore. Marvelous Management Supervisor That's right! Not just anybody but a "super brander" who ZS) Associate happens to be a great leader of people and has a knack for helping clients understand what great work is all about. You'll Marketing Manager be managing a portfolio that includes a variety of accounts in multiple industries, which means you'd better be flexible and 4-- We are seeking a seasoned marketing professional to assist the Marketing really good at dealing with different clients. 0 Manager in the development, execution and implementation of effective mar- lceting and sales programs. In this position you will interface with other func- Awesome Account Executive ...ions such as Sales Development, National Accounts, Packaging Development Notice our Management Supervisors just have to be marvelous, -- and Material Control, ensuring the effective execution of the Marketing strate- but our Account Executives have to be awesome. Why gies, programs and promotional efforts. In addition you will assist inthe awesome? Because we know that it all begins and ends with L management of budgets, sales forecasting and administrative tasks AE's. By the way, you'll get the chance to learn from the best account people in the industry. Oh yeah, you'll also get the z This challenging position requires: *-- Bachelor's degree in a relatedfield opportunity to be associated with out -of -this -world creative work.

4) MBA in Marketing or equivalent consumer Sensational Senior Art Producer marketing experience 3.1 You think it's easy to keep coming up with these adjectives? It is Result oriented leader with multi -project management skills for us, because they describe what we already have and the Strong written and oral communication skills good news is that we're looking for one more! We don't call 'I) Ability to function in the SAP environment you Senior for nothing - you will be leading a team of Art 0zS x years of applicable product management Producers as well as managing your own accounts (and of %.) We offer course you get the tough ones). Now in your agency this healthbenefits, an on -sitefitnesscenter,401(k) and stock position might be referred to as a Senior Art Buyer but we q) plans, child care and tuition and relocation assistance.Please apply online - at www.hersheys.com Job ID #SS -4-28 or send resume and salary expect a lot more than that. So if you're ready for more and can handle a mix of tough and complex projects, call us. Zk.) history no later than August 9th, to: Hershey Foods Corporation, Staffing Department #SS -4-28, 100 Crystal A Drive, Hershey, PA You may be thinking, "who wants to work in Richmond, 17033-0810. We will only respond to those individuals who will be interviewed. Virginia." We picked Richmond for a few great reasons - it's Equal Opportunity Employer M/F/D/V. beautiful, it's fun, it's friendly and it's sane. Average commuting time is 22 minutes. Cost of living is a lot lower than the big cities (you can actually own a real nice place here). It's got the HHershey Foods urban stuff we all crave, with none of the headaches. Keep in mind, the reason we're one of the best is that we're real picky about who we let into this crazy little world of ours. So let us show you firsthand what a real idea -generating advertising agency is all about. You can phone us, fax us or e-mail your resume to us. Guess you need to know where - We Need A Great -Fitting Suit. i'm Ana Reilly and my phone number is804-698-8902; my fax number is 804-698-8900; my e-mail address is Talented matins at fast-growing Raleigh agency seek help. We want to produce better work, and ana.reilly(martinagenoy.com (have we given you enough need someone on the client management side to help make it happen. Insight, brains and backbone options). I'm the one who gets first pick so be nice when you call, because just in case you haven't realized it, we know we're are a must. 3. years experience. No handholding required. the best place in America to work. Can't wait to hear from you, but only if you're marvelous, awesome or sensational! Send cover letter and resume to:

Crittenden Advertising, Inc., 3100 Smoketree (outt, Suite 803, Raleigh, N( z76or, jwilliamsocritadv.com

USE ADWEEK MAGAZINES TO GET NATIONAL EXPOSURE Page C6 CLASSIFIED ADVERTISING/July 31, 2000

HELP WANTED /PRINT PRODUCTION ADVERTISING & MARKETING PROJECT MANAGER COORDINATOR Rodale Inc., one of Fortune's Top 100 Companies to Work For, is seeking a Pro- USA Networks, a highly acclaimed entertainment organi- ject Manager in our New York Office to facilitate the execution of all cross -border zation, featuring the #1 rated USA Network and The Sci-Fi marketing programs for Men's Health International. Responsibilities include: re- Channel, is seeking an organized self-starter to work in our search story ideas for International newsletter, manage and maintain Intranet, Off Air Creative department in NYC. track department expenses, and build and maintain a library of international pro- motional materials and sales tools. Requirements include: proficiency in The detail -oriented individual we seek will obtain specs from Microsoft Office Suite, experience with international publishing, 3-5 years experi- publications,interface withtraffictosetup/maintain ence in marketing, and college degree. Foreign language skills and international schedules and assist the Production Manager in estimating travel experience a plus. jobs and reviewing proofs. To qualify, you must possess 1-2 Rodale Inc. offers a pleasant employee -oriented work environment, competitive yearsrelatedexperienceand knowledgeofpre -press salaries, and excellent benefits including 401(k). Please send cover letter, re- production procedures. The ability to work in a creative sume and salary requirements to: environment with tight deadlines and knowledge of Word Human Resources Dept. (AW00-158) Perfect and Excel are most important. Good people skills are RODALE INC. required, as is a College Degree. 33 E Minor Street, Emmaus, PA 18098 Fax Number: (610) 967-9209 We offer a competitive salary and benefits package. Please E.O.E. send/fax your resume with salary history to:Production Visit our website at viww.rodale.com Manager, USA Networks, 1230 Avenue of the USA------Americas, New York, NY 10020. Fax: 212-413- 6529. (Nophone calls please). An EOE M/F/DN. MEGA BMECTOR SPOT BP"-_ Advertising in NETWORK BROADCAST BUYER ." MEr North Carolina ASSOCIAM McKinney & Silver is looking for a BROADCAST Regional Field MEDIA PLAP" an media supervisor to work on both MEDIA Pr PLANNING traditional consumer and technology Marketing Manager SUPEV a MEDIA SALES accounts. We are looking for the MEDIA BUYER right candidate who has been in the Newark, NJ PLAN 'RECTOR MEDIA As a member of the Retail Operations DMEL - 'VIER agency business five years or more, In-house ad agency is looking for a group you will be charged with support- SPOT 6, .YER and has asolidplanningback- buyer with 3 to 5 ing the Southeastern U.S. franchisees MEDIA SUPL DIA ground in a broad array of business categories. McKinney offers a years experience in network, cable in planning, executing and evaluating SALES ASSO OIA and major -market buying. Should creative environment to work in and advertising and marketing programs. DIRECTOR V ANER be detail -oriented and have strong the challenge of national accounts, Focus will be directed towards integrat- MTERACP" AEGIOR but in the comfort of Raleigh, North communication and computer skills; A MEDIA core media software proficiency re- ing national marketing initiatives at the PLANK" Carolina. quired. Must be equally strong at local level. DIRE' AST BUYER As a division of marchFIRST, the your path to career success negotiatingpackages andpres- You will work closely with Field Oper- largest Internet professional services firm in the US, you'll have the op- enting them to internal clients/senior ational Managers and Franchise Part- Sklar & Associates management. We offer client -side portunity to work in one of the most ners to meet sales goals. You will national specialists financial services experience and, unique environments in the commu- for the placement of for many currently in the ad busi- travel frequently to facilitate ad co-op nications industry. media professionals ness, a much better commute. meetings, marketing workshops, brand If you're interested, in traditional and evaluations and grand openings. please send resumes to: Code 00-4707MDW new media careers Qualified candidates have 5+ prior Nancy Wampler Prudential offers very competitive years hands on advertising & market- McKinney & Silver 333 Corporate Plaza starting salaries that recognize ex- ing experience, a successful track re- tklar associates perience, a comprehensive benefits search consultants Raleigh, NC 27601 cord in selling in marketing programs package,andopportunitiesfor to business owners and are proficient advancement. Send your resume in national:877-467-4608 312-467-4600 in public speaking roles. Experience scannable form (unfolded; clean, fax:312-467-4664 email: patriciaasklarsearch.com working with franchisees, ad co-ops OUTDOOR clear and no graphics) with a cover www.sklarsearch.com letterstatingsalary requirements and ad agencies is preferred. Travel up ADVERTISING and the CODE NUMBER for this to 50%. Full benefit package including position to: 401(k). Top International advertising agency ACCOUNT EXECUTIVE Prudential National Mail resume and salary has several openings due to promo- Established outdooradvertising Staffing Organization billboard company specializing in pre- requirements to: tions: Attention: Scanning miere locations in the metro area P.O Box 42326 Attention: Human Resources Interactive/Traditional/Direct seekshighlymotivated,enthusi- Philadelphia, PA 19101-2326 PO Box 5000 astic, knowledgeable media sales Fax: (973) 802-4443 positions available at all Leesburg, VA 20177 account executive. Must have mini- E-mail: fax #: 703-669-1539 levels: [email protected] mum three (3) years media sales email: Entry level thru experience. Small team -oriented en- [email protected] trepreneurial environment with first kiPrudential Group Management Director class support. Responsibilities in- Precision Account Management clude working withclientsdirect For more information regarding our and advertising agencies. employment opportunities, visit us at Auto Care ± & Media Please fax resume to: www.prudentiatcom or call (973) 367-7031 24 hours a day. Pls call Nicole at 212-499-0835 (212) 980-8109 We are an Equal OpportunitylAffirmative Action Employer and are committed to diversity in our work force. * * * USE ADWEEK MAGAZINE TO GET NATIONAL EXPOSURE * * * CLASSIFIED ADVERTISING/July 31, 2000 Page C7

HELP WANTED Hot Marketing Careers. mar

the marine industry's online marketplace

killkONS® Marex.com is an established, rapidly -growing e -com- merce company serving the marine industry across www.kinkos.com the globe. As a publicly traded company, we offer attractive compensation packages including stock As our marketing department expands, help us build our brand and define Kinko's options and the opportunity for career growth with an future marketing strategy. We are a unique company with a 30 -year history and industry leader. a strong brand name, yet possess the atmosphere of a technology -driven start- up with explosive growth. Reside in scenic Ventura/Santa Barbara county, nestled between the ocean and the mountains, and work for a company that Fortune"' magazine chose as one of the top 25 "Hip, Hot 'n' Happening" product marketing/ companies in the U.S. brand manager Marketing Director - Merchandising & Promotions Will direct all merchandising and national promotional efforts to include in- store creative material and overall store appearance, while helping to enhance arex.com is seeking a Product Manager to oversee the Kinko's brand. Requires senior management/director level experience in product marketing and brand development. The new marketing (preferably with a retail or big brand co.) with a focus in merchan- manager will develop and execute all phases of dising, promotions, and brand -building. strategic marketing for Marex.com product lines, including research, development of promotional Director, Field Marketing materials, presentations, packaging, ad campaigns, Provide strategic direction and interact with field stores to develop their and customer retention.In addition, the new manag- marketing programs. Will help coordinate store openings, location placements, er will coordinate product -related marketing activities product rollouts, promotional materials, and overall advertising strategies. with company's Sales and Marketing Departments Requires senior management/director level experience in marketing, preferably for a large, multi -unit retail corp., with a strong background in brand marketing The new manager will be responsible for budgeting strategies and local promotions. and scheduling of product development activities, Area Marketing Manager and be accountable to meet those budgets and (Vancouver, WA, for Northwest regional marketing) schedules: work in a multi -disciplinary team environ- ment: and make logistical assessments and recom- Public Relations Director mendations. The new manager will be responsible Will be the primary public relations strategist and spokesperson for the for competitive analysis and general market company. Responsible for developing and directing a strategic global. PR research, as well as interpreting data and current program that communicates a positive public image of Kinko's, consistent with customer needs to make recommendations for future overall corporate and brand goals. Requires senior management/director level product development. Position requires interface PR experience in an agency/corporation (big brand/retail preferred) with with senior management and supervision of staff. knowledge in media and community relations, and crisis management. Senior Product Managers In these key leadership roles, you will conceive, build and launch exciting experience/requirements products and services throughout Kinko's real and "virtual" branch network. Requires 5+ years of progressive experience in product marketing, product forward resumes to: development or strategic management consulting (MBA preferred). Ideal candidates will have experience working inter- (specify posificni nally in a product managemenVbrand management Art Director/Sr. Graphic Designer position and the ability to recognize the strategic email: [email protected] Design lead working with a creative team of designers involved in print direction of the company and make changes accord- production management and managing production workflow. Requires corpo- ingly. Successful candidates will have knowledge fax: rate/agency graphic design knowledge with proficiency in Photoshop, Illustra- and comfort level with an Internet -based environ- (305) 777-2001 tor, Quark on a Mac platform, along with pre-press/print production manage- ment and the ability to formulate strategic marketing mail: ment experience (multimedia/Web experience a +). plans, develop budgets, and implement marketing marex.com, attl:DRHR Kinko's offers an attractive compensation package, including bonus, program elements. Background in software/high-tech 2701 S. Bayshore Dr. 5th outstanding health benefits and matching 401(k). Please send your resume or marine, industries welcomed. Light travel. BA or Floor (e-mail preferred) & salary history to: Kinko's Inc., BS degree required. Miami, FL 33133 E-mail: [email protected]; Fax: (805) 652-3071. Please reference the job title in E-mail, resume or on fax cover page. Job Hotline: (805) 652-3410. BEST COMPANIES 10 WORK FOR For expanded job description and additional EOE opportunities visit our Web site. EOE M/F/D/V. FORTUN,Fie www.marex.com

Red-hot passion required PRWeek magazine is the only weekly magazine for the PR and Communications industry. Since our launch in 1998 we have experienced exceptional growth.Inorder to fuel our growth we ADVERTISING SALES now seek more red-hot raw talent with a passion for sales, success The Hollywood Reporter, the leading daily entertainment trade paper, is expan- and a continuous need to learn and develop. ding its New York based sales team and has two advertising sales positions available. One position calls for managing consumer accounts and the other In return we offer you continuous training, meritocracy, increasing position will include new media, finance and film. Must have a minimum of 3-5 responsibilities so that you are always on steep learning curves and years experience in publishing or other media related industry. a great team orientated office! Great opportunity to work in the most exciting industry in the world. Competitive You will be a graduate with a maximum of 18 months experience. salary and benefits. Mail or fax resume cover letter and salary history to: The Hollywood Reporter In order to take the first step in a great career move, send Attn: M. Chiavelli your resume now with a covering letter explaining why we 770 Broadway should hire you for the position of media sales executive: New York, NY 10003 [email protected] Fax: 646 654-5636 or fax it to 212-532 6733. PRWEFK Page C8 CLASSIFIED ADVERTISING/July 31, 2000

HELP WANTED AFFILIATE MARKETING & RESEARCH DIRECTOR JOIN A GLOBAL TEAM OF HIGH FLYING GalawsionG SUPERSTARS WITH ATTITUDE! RESEARCH OPPORTUNITIES Stamford location of leading worldwide sports entertainment com- Galavision, the leading U.S. Hispanic Cable network pany seeks individual with six plus years experience in entertain- has two openings in our research department: ment market and research and excellent PC skills to develop strate- Research Analyst, Affiliate Sales to support our affiliate sales. Requires knowledge gic marketing partnerships with our national network and cable af- of Nielsen Code, Claritas Compass and other syndicated research. filiates, including promotions, advertising research, creative services, Research Analyst, Advertising Sales to support our advertising sales team. Re- publicity and programming. This individual will develop local mar- quires knowledge of Nielsen, MRI/Simmons and other syndicated research. kets and participate in trade events. Team -based environment. Send Candidates should possess 2+ years experience at a TV/cable network, cable resume/salary requirements to: Human Resources system, agency or related media. Strong analytical, database, excel and powerpoint WORLD WRESTLING FEDERATION skills a must. Handle multiple projects. Team player. Competitive benefits package. ENTERTAINMENT, INC. Salary commensurate w/exp. 1241 EAST MAIN ST, STAMFORD, CT 06902 For consideration, please send salary history & resume to (212) 953-0198 or email: [email protected] FAX (203) 359-5151 Attn: Research Dept. e-mail: [email protected] EOE

BETis se eking to fill the KW: following sales positions in its MEDIA DIRECTOR ADVERTISING Marketing/Promotion Chicago, IL and New Yorkoffices: Award winning NJ advertising Manager agency with diverse range of con- SALES EXECUTIVE Leading b2b publishing company SALES sumer, B -to -B, and interactive clients Leading advertising sales organiza- seeking a Media Director with 7+ has immediate opening for a promo- tion, representing 40 major market tion manager for the retail group of ASSISTANT years of diverse media experience to newspapers,seeks a creative, publications. This promotion man- Responsibilities include order entry, join our media dept.Positionre- dynamic, goal -oriented sales execu- proofing and maintenance of agency quires solid planning and buying ager will plan, create and coordinate order records. 1+ years office experience tive for their New York office. promotional brochures, fliers, direct is required. Media experience isaplus. ,:a skills across all media for national Media sales experience aplus. mail, advertising and other market- and regional accounts. Knowledge of ingactivities.Ideal candidate will interactive (banner advertising, Emphasis on reaching deci- SALES sionmakers and on growing have 2-3 years of business experi- email) strongly preferred. Excellent ence with degree in Marketing or existing account base. Must PLANNER presentation, strong writingskills. Advertising. This is an excellent opportunity for possess excellent written and verbal Primary responsibilities are media 0 an enthusiastic, experienced gener- communications skills. A successful Interested candidates should send planning and account stewardship resume and cover letter with salary activities. Candidates must have al/direct agency or media service in- sales history and ability to handle requirements to: strong multi -tasking skills, detail dividual to manage an established numerous ongoingprojectsare oriented focus and the ability to work media department and contribute to necessary. Director of Human Resources independently in a fast -paced (Prom. Mgr.) environment. Requirements include a growing agency. Excellent salary, incentive potential Bill Communications, Inc. 2+ years experience in a Television Send resumes w/salary and benefits including 401K. EEOC. Ad Sales support role, a working 770 Broadway knowledge of media math, an request to: Fax resume in confidence to: New York, NY 10003 undergraduate degree and proficiency [email protected] or FAX (646) 654-7212 in Excel. 212-286-9004 Subject: 01-G-0438 or email: [email protected] Send resume(indicate desired position) and salar) requirements to: Att: Human Resources -CH SALES BET ASSISTANT TO ADVERTISING SALES One BET Plaza/1900 W Place, NE The two leading publications serv- Washington, DC PUBLISHER & HFM ing the office products industry 20018-1211 Hachette Filipacchi Magazines, the seek a sales pro for NY/NJ/NE. MA No phone calls, please world's largest publisher of consumer We're looking for that motivated Equal Opportunity Entploer M/F GENERAL MANAGER person who hustles,is well or- magazines (Elle, Metropolitan Home, Weekly trade magazine for advertis- ganized and is creative in their Travel Holiday), has opportunities for salesefforts.Thisposition is ing industry seeks organized, detail experienced sales people in our N.Y. based out of your home and re- SENIOR oriented, PC proficient assistant to and Chicago offices. You must be a quires 30-40% travel. We offer a self-starter, possess excellent com- great compensation/benefits supportpublisher andgeneral ART DIRECTOR munication skills, and have a proven package. We're also interested in We've doubled our business in the manager. Great interpersonal skills sales track record. talkingwithindependentreps about this position. last few months and we need help. and ability to juggle many tasks a Our organization offers a competitive Namely a terrific A.D. with around must. College education. Knowl- salary, comprehensive health benefit Fax, e-mail or mail your resume five years of experience. You'll be along with a letter convincing us edge of MS Word/Excel, Powerpoint package, and opportunity for advan- that you're just the person we part of a hot, dynamic advertising cement. and ACT! a plus. need, ASAP, to: agency with great consumer ac- Please e-mail resume to: Fax letter/resume/salary history to Rich Kunkel counts. Send or fax resume and [email protected] several samples: ADWEEK MAGAZINES or fax to 212-489-4213 Quality Publishing 252 N. Main Street #200 LBL (Attn: CD) Att. Gina Must indicate location of interest. We Mt. Airy, NC 27030 124 W. 24, Suite 4C will contact those candidates whose FAX: (646) 654-5351 FAX: 336-783-0045 New York, NY 10011 experience matches our needs. E-mail: [email protected] Fax: (212) 989-3102 -no phone calls. EEO EOE

* * * REACH YOUR AD COMMUNITY WITH ADWEEK MAGAZINES * * * CLASSIFIED ADVERTISING/July 31, 2000 Page C9

HELP WANTED

Comedy Central, the only all -comedy network on television, IN proves time and again to offer the most inspiring, creative, and rewarding job opportunities in the industry. We are Kelliher Samets Volk. 0 We are in search of the best, the brightest and the most And we're a collection of big - in creative to join our dynamic team! city and big -agency escapees Analyst & Sales Planners New York -Based who live and work in the never ANALYST mountains of Vermont. Will work closelywithInventory Manager, Planners, Sales Coordinators, Marketing, and Traffic in reporting, maintaining and Currently, we're looking for analyzing all types of ad sales inventory and ensuring accuracy of have to an Art Director. A conceptual, inventory use. Will monitor and maintain monthly MSA liability reports, weekly ratings and VPVHs for delivery trends and MSA committed and experienced database.Will also maintain accurate monthly liability/overdelivery Art Director. reports. Min. one year media sales experience, strong communica- renta tion skills, & computer skills: Lotus, Excel & Access.Analytical skills We have great clients. We and an ability to handle multiple tasks are a must. offer an amazing lifestyle. SALES PLANNERS Responsible for compilation of Ad Sales proposals implementing skihouse And just think of all the pricing and inventory goals.Perform spreadsheet analysis of ad sales pricing and inventory trends, audience demographic and money you'll save on a daypart breakdowns, and responsible for sales revenue budgets. ski house. Will assist in preparation of major projects such as bottoms -up apin. budget and upfront/scatter tracking. Minimum two years media Send samples and resume to: salesrelated experience witheffective communicationskills. Computer skills a must: Windows' Lotus, Excel, and Access. Creative Director, 212 Battery Please forward resumes indicating job position Street, Burlington VT 05401 with salary requirements to: COMEDY CENTRAL 1775 Broadway 10T" floor, New York, NY 10019 Attn: H.R. Department Fax: (212) 728-1978 KELLIHER 54,14ETs VoLil (No Phone Calls Please) www ksvc corn Equal Opportunity Employer

COMPUTERWORLD

n of publishing, Computerworld the Newspaper for IT Leaden, analysis on computing in the enterprise. With over 42 awanir for Great Opportunities in the Nation's Newspaper in the past two years, and soured frequently bythe business terrecognized as a leading provider of news and analysis on the A fast -paced exciting environment where readership grows everyday! and management issues of information technology. Extending this primary source of information, Computerworld Inc. provides daily online ENTERTAINMENT & PUBLISHING SALES MANAGER communication, annual events, access to market research and connection to global A great and exciting opportunity to manage a sales and administrative staff at resourcesthroughitsparent company International Data Group (IDG). The Nation's Newspaper. Develop strategies and proposals to regional and na- Computerworld Online is the Web version of the print edition, with unique content tional advertisers in a fast -paced fun environment. A bachelor's degree w/3 andfearrr.ves, andis located athttp.'//wunocomputerueorldcorn years of sales management, knowledge of the Publishing/Media Industry, a pro- ven sales record of 6 years or more are recommended. Strong PC, negotiating ADVERTISING DIRECTOR - Chicago, IL or Texas and presentation skills are a must. 2 SENIOR ACCOUNT EXECUTIVES Compute -world is looking for an energetic, highly motivated safes executive to joinairy dynamic ream. Reporting to the Associate Publisher, the successful candidate will use Selladvertising space toadvertisersintheNortheast.Knowledgeof solutions -selling techniques to create powerful sales/Strategies, pursue all assigned Pharmaceuticals/Package Goods OR the Boston territory would be helpful. De- advertising sales opportunities and grow encixiing business from Computerworld velop effective strategies and proposals on a regional and national level. Re- quires a college education with emphasis in business administration, marketing customers. This key role will require the,selling of multiple Computerworld products to or journalism. with 6+ years experience as a sales/marketing representative. customers and theiradvenisingagiticies. The position requires 8-10 years' experience in a customer -focused sales environment; advertising sales experience (preferably in the IT fiADVERTISING SALES REPRESENTATIVE WANTED industry); demonstrated closing skills; collaborative, creative problem -solving ideas; and excellent organizational' and verballwritten communication skills. Knowledge of FOR JOB SHARE technology, Internet Commerce and Telecommunications a plus. This position will be Are you looking for a job share position? USA TODAY is looking for YOU!! An r for the MidWest and Texas regions and will be based in either Chicago, IL Advertising Sales Representative who is seeking a three-day work week in our cx, New York office. This is a GREAT exciting sales opportunity in a quickly growing category for the right individual. The ideal candidate has strong experience in Interested candidates, email resume to T. Lehane at Tishesonic.net; the publishing/media industry, excellent communication and interpersonal skills. or fax to: 707-996-6582. EOE A college education with a minimum of 4 years experience as a sales/marketing representative is preferred. Minimal travel is required. bvww.computerworld.com If any of the above is for you please fax to: 212-715-5350 Page C10 CLASSIFIED ADVERTISING/July 31, 2000

HELP WANTED FCB Southern California FCB wins again!! The nation's largest and fastest growing PORTER advertising agency has just landed national advertising for Taco Bell. We are currently seeking account, creative, and ADVERTISING SALES media professionals to work at our Costa Mesa office. Must be The Hollywood Reporter, the leading daily entertainment trade publication, is ex- adept at multi -tasking and brilliant at brand stewardship. If you panding its sales department and is seeking a salesperson to sell consumer and retail advertising on the West Coast. The ideal candidate will have some have an appetite for fun and career opportunity, then we want previous ad sales experience with a daily, weekly or monthly publication. Ex- you! Candidate will have QSR and agency experience. In- cellent career opportunity to work in the most exciting industry in the world. terested candidates rush resume and cover letter along with The Hollywood Reporter offers a competitive compensation package. salary requirements to: Mail resume, cover letter and salary history (include job code) to: FCB Southern California The Hollywood Reporter Attn: Stephanie Quintana 5055 Wilshire Blvd., Los Angeles, CA 90036 Fax: 323-525-2372/H RLAgbpicomm.com 535 Anton Blvd., Suite 700 S. Gellman Costa Mesa, CA 92626 Nocalls please. EOE. Fax: (714) 708-9163 e-mail: [email protected] EOE/AA/M/F/D/V No Phone Calls Please CORPORATE WITH A FLAIR Great design opportunity for corporate graphic designer with a flair! Could turn into a long term relationship. Must have at least 2 years professional design experience. You will be designing, logos, brochures, annual *NEWS AMERICA reports, invites, direct mail and some branding and promotional material. MARKETING Sales Representative Very team oriented environment. Must know all the Adobe programs and NI., I11111.11.1114 ( Newsweek Magazine seeks a sales rep- be able to project manage. Particularly convenient if you are living in or ACCOUNT DIRECTORS/ resentativefor our New York Sales around the New York City area please fax your resume with salary/hourly Office.The ideal candidate will call on expectations to: ADVERTISING SALES appropriate levels of advertising agen- India at 212-448-0408 cies and clients to maximize advertising News America Marketing, a News Cor- space sales; pursue new business poration Company which sells over opportunities to maximize ad space $1 Billion a year in media directly to sales; and follow category and industry CHICAGO MAGAZINE ACCOUNT islooking clients, to assemble a trends to assist clients in achieving their team of professionals to bring our marketing goals. To be considered, you Sales Assistant - SUPERVISOR successful media products to the at- must have two years sales/marketing tention of the advertising community. New York Office Award winning NJ advertising agency experienceina magazine, print or with diverse range of consumer, B -to - advertising agency environment. Entry levelposition - Top consumer Thisisan exceptional career op- B and interactive clients seeking a portunity for someone who has a Expertiseintelecommunications and magazineseeksorganized,detail - high energy Account Supervisor with minimum of 5 years media selling pharmaceutical categories and a college oriented assistant with excellent com- experience and is looking to grow degree are preferred. puter skills in Microsoft Word/Excel and 5-8 years experience to service our Positionre- both financially and professionally For confidential consideration, please Act. Great interpersonal skills and ability fast paced accounts. quires excellent people, communica- with a first class organization. send your salary requirements, cover tohandle multitasks.Experiencein tion and organizational skills. Candi- We currently have openings in our letter and resume to advertising sales department a plus. date will be required to manage client New York and Los Angeles offices. Newsweek Must be professional in manner and The position requires excellent Attn: F. Bernard relationships and and manage client 251 West 57th Street speech. communicationskills,enthusiasm, projects. Must demonstrate strong New York, New York 10019 and initiative. Please email resume, in- strategic thinking and writing. Must [email protected] Send or fax resume and cover letter to: dicating office preference and salary be able to stand before clients and Only those candidates to be interviewed expectations to: Randy Hano will be contacted. present work persuasively. Must be Advertising Director [email protected]. Equal opportunity Employer familiar with general advertising, DM For further Information on our Chicago magazine and agency experience a plus. 500 N. Dearborn company, check us out at: Reply to: Suite 1200 www.newsamerica.com [email protected] www.smartsource.com Chicago, 1160610 MARKETING Fax to: 312-222-0371 Subject: 01-G-0439 DIRECTOR Established Central NJ based toy company seeks highly motivated WEB DESIGNER/FLASH ADVERTISING MEDIA individual with experience in brand management, planning and execut- Need an amazing high end web MEDIA SALES PLANNER/BUYER ing marketing strategies, and de- (Mid to Senior level) interface de- Leading outdoor advertising com- pany with excellent ethnic and gen- Medium -size NJ Advertising velopment and execution of sales signer/flash expert! Must have a de- Agencyseeking media pro- support programs and materials. Ex- eral market inventory in New York Interactive fessional with 2+ years experi- cellent communication skillsre- sign background. seeks professional media quired. We offera competitive advertising experience a must. Web salesperson. Must have previous ence in both planning and buying. media/advertising sales experience. Knowledge of national and local salary and comprehensive benefit designers who love banner work are Must be self-starter able to pitch package including 401K. Forward media, as well as IMS, Smart Plus welcome! major ad agencies and local ac- resume and salary history to: and Telmer, a plus. countsalike.BilingualEnglish/ H/R Mgr. Email resume, cover letter and Spanish preferred. Great opportuni- Fax resume & cover letter to: PO Box 6080 973-376-0979 salary/hourly requirements as a ty! Somerset, NJ 08875-6080 Fax resume to: VP/GM or E -Mail: or email to: .pdf or word document to VISTA MEDIA [email protected] [email protected] [email protected] (718) 784-3977 * * * REACH YOUR AD COMMUNITY WITH ADWEEK MAGAZINES * * * CLASSIFIED ADVERTISING/July 31, 2000 Page C11

HELP WANTED PROOFREADER Miller Freeman, worldwide magazine publisher and tradeshow producer. Promotion Manager NJ based full service advertising agency seeks the following: seeking Proofreader with 2 years expe- Newsweek Magazine seeks a PROMOTION MANAGER. The ideal can- rience. Must be detail oriented and have AD/SALES REP didate will be responsible for writing and a strongwriting 01 needa Mini Me. background. Re- Seeking an experienced Advertising editing copy and successful on -time, on - sponsibilities includechecking all SalesProfessionalforone ofour budget completion of promotion projects Full service integrated marketing graphs, charts and maps for correct- dynamic, fast -paced magazines - Multi such as presentations, direct mail, col- co seeks professional to oversee ness of information and adherence to Housing News. Thisindividualwill lateral, contests, house ads, and more; creation/ implementation of mar- client guidelines, checking for grammar, manage current accounts as well as coordinating and approving art/produc- keting plans. Ability to define & nomenclature and style. Incumbent will prospect new ones and will be re- tion/ research required for these projects; supervising freelancers as required; using manage target markets, coordinate proofread layouts, mechanicals, blues, sponsible for a large territory. We're looking for an individual w/ at least 2-4 Power Point to create presentation and the development of new client memos, slides, production schedules other sales documents; and communi- yrs'experienceinadsales.Real presentations and identify oppor- and mailing labels. If you would like to cating clear expectations and deadlines Estate/Finance backgrounda tunities for new business. join an award winning team please send plus. with internal managers and sales repre- resume with salary requirements: Some travel required. sentatives. To be considered, you must Must have strategic development HR Administrator Please send resume, WHICH MUST IN- be a skilled, versatile writer and strate- CLUDE gic thinker with a minimum of three to ability & brand building exp. and 525 East Main Street SALARY REQUIREMENTS, be a team player w/strong knowledge AND COVER LETTER AND CODE five years of copywriting experience Chester, NJ 07930 reflecting knowledge of marketing, ad & expertise of Internet & e -commerce. MHN to: or fax to: sales development and branding con- Salary $75-85K. Plese send resume to: 908-879-2569 MILLER FREEMAN cepts. Must be proficient in current [email protected] or email: One Penn Plaza technologies (PC, Word, Power Point), Fax (212) 505-6997 [email protected] NY, NY 10119-1198 well organized detail oriented and capa- E-MAIL: [email protected] ble of managing a variety of projects in FAX: 212-279-3965 a fast paced environment. Magazine experience helpful. A college degree is BROADCAST MANAGER EOE Media Planning No phone calls. please. preferred. Mindshare, combining JWT-Olgivy Visit us online at www.mh.corn For confidential consideration, please rofessionals send your salary requirements. cover let- & Mather ad agencies, is seeking Zenith Media, the leading globol ter and resume to: a Local Broadcast Regional media services agency, is seeking proac- tive Media Supervisors and Media AD SALES ManagerinDallas.Experienced Newsweek Planners to join our NYC Office and Leading Publisher of trade mag- manager will oversee Spot Buying grow our world -class planning teams. Attn: Felipa Bernard azines staff for the Dallas region. You must have a heavy retail, QSR, tech seeks salespeoplefor 251 West 57th Street or telecom planning background; superb advertising space sales. New York, New York 10019 Interested candidates should send Base presentation/writing,analyticaland salary 35-50K depending on [email protected] cover letter and resume to: organizationalskills;be creative and Only those candidates to be interviewed detail -oriented. experience, pluscommission J. Walter Thompson and benefits. will be contacted. Competitive salary and benefits pack- Equal Opportunity Employer Attention: Victoria Gutierrez age.Email resume 8 salaryhistory/ Send resume to: requirements to Attn:J.Silver Fax: 214-220-2806 [email protected] Adventure Publishing Group E-mail: [email protected] EGE Mir Fax: 212-575-4521 AdvocateWplily Email: EOE, M/F/D/V a [email protected] The area's guide Lenithmed i to progressive news, arts and entertainment

FAIRRELD/WESTCRESTER COUNTY Send Account Executive: Expenenced C advertising sale:, resarant BIG OPPORTUNITY! ADVERTISING Media or retail.Contact Eric Benarnin, qco.) 406-2475 a email:ericbigfairtieldweeklycom Asian -American Ad Agency in NYC SALES ASSISTANT Sales Professionals looking for self-starting, assertive pro- Seeking bright, detail -oriented, pro- NATIONAL SALESADVOCATE WEEKLY NEWSPAPERS fessional in account service, media fessional with college degree. Must Classic Media, a rapidly expanding Represent 100 alternative newspapers to national marketers.Strong backgroundinadvertising, planning and production. Min. 3 have phone, computer and organi- out -of -home company, has an open- zational skills. Position will grow into ing for a NYC marketing rep. to marketing and knaMedge of beverage, Mcom, other years experience. sales -driven industry helpful. Contact Jessica Stern broadcast and print sales. Position work directly with customers and ad Fax resume with salary req. to in Westfield, NJ. Salary & Benefits. (203)406-2467emaillstern@newmassmediacom agencies. We're searching for an ag- 212-278-8162 Fax resume withsalaryrequire- These positions are based in Stamford, CT. gressive, entrepreneurial individual At positions carry tut bereft WixHy or email to: ments to 908.389.0401 to work independently on the East Newspapers are a subsidiary of Timms-Mtror [email protected] [email protected] coast. The successful candidate will enjoy working from home while earn- ing a base salary, commissions, ACCOUNT EXECUTIVE profit sharing and benefits. NJ Agency. National award -winning Fax Resume to: (818) 558-3344 advertising agency/media produc- tion company, servicing clients from ADWEEK ONLINE: $25 -million through Fortune 500, is FINDING THE RIGHT EMPLOYER JUST GOT A WHOLE LOT FASTER looking for an experienced AE. Visit ADWEEK MAGAZINES Classified Online at adweek.com, the most comprehensive and murphy-rector.comfordetails. most up-to-date source of advertising, marketing and media positions, has several CATCH A CREATIVE GENIUS Phone 201-986-0902. new features that will help you streamline and target your search: Instant e -mall responses.Just by clicking on an email link that appears in many online ads, you can send your resume, cover letter, and other material in sec- onds to a prospective employer. And this means to confidential ads, too! Visit an employer's web page. Many online ads have a direct link to the com- pany's website, so you can learn more about them fast. Direct links to the ADWEEK MAGAZINES Archives. Just by clicking on the company's name, subscribers to ADWEEK Online's premium services can USE ADWEEK MAGAZINES search the Adweek, Brandweek, Mediaweek, and MC archives for news and features about an employer. The more you know, the smarter you'll search. VISIT ADWEEK.COM TO GET NATIONAL EXPOSURE. In print and online, ADWEEK MAGAZINES Classified Is THE HIREAUTHORITY Culture 1 July 31, 2000 CULTURE TRENDS

MTV's The Hollywood Reporter's Box Office For weekend ending July 24, 2000 BUZZWORTHY This Last 3 -Day Days Total Week Week Picture Weekend Gross In ReleaseGross Sales Buzzworthy songs are usually 1 New What Lies Beneath 29,702,959 3 29,702,959 by new, up-and-coming artists 2 1 X -Men 23,468,649 10 99,318,708 who MTV believes have special potential. Of the videos desig- 3 New Pokemon 2000 19,575,608 3 19,575,608 nated as Buzzworthy, the vast 4 2 Scary Movie 15,124,155 17 116,434,693 majority have been certified 5 3 The Perfect Storm 9,680,952 24 145,354,506 gold or platinum. 6 5 The Kid 6,688,762 17 42,332,951

7 4 The Patriot 6,240,288 26 93,401,602 Week of 7/24/00 8 New Loser 6,008,611 3 6,008,611 9 6 Chicken Run 4,602,125 33 85,989,121 Artist/Group: Travis 10 7 Me. Myself & Irene 3,022,477 31 82,999,855 Song/Video: "Why Does It Always 11 8 Big Momma's House 1,703,228 52 111,318,345 Rain On Me" 12 New The In Crowd 1,505,551 5 2,702,660 Director: John Hardwick 13 11 M:I 2 1,273,633 61 209,901,228 The latest Brit -Pop sensation 14 9 Gone in 60 Seconds 1,171,720 45 93,577,259 coming from the same school 15 10 Shaft 1,058,252 38 67,949,999 as past heroes Oasis, Radiohead 16 13 Gladiator 1,052,014 80 178,496,604 and the Verve, Travis might not 17 12 Rocky & Bullwinlde 673,130 24 22,427,505 be the most original band on the 18 16 Michael Jordan to the Max 374,822 80 8,199,216 planet, but their songs definitely 19 14 Sunshine 362,784 45 2,802,886 have a modest charm to them. 20 17 The Croupier 248,891 98 3,280,681 21 19 Cirque du Soleil 245,121 80 4,057,342 Artist/Group: Papa Roach 22 22 U-571 199,640 94 76,368,160 Song/Video: "Last Resort" 23 15 Dinosaur 176,839 66 133,228,233 Director: Marcos Siega 24 24 Blood Simple (re -issue) 170,451 17 499,936 25 23 Flintstones in Viva Rock Vegas 168,365 87 34,676,845 Don't look now, but the third wave 26 29 Mysreies of Egypt 162,127 783 36,575,507 of funk/rock/rap bands that 27 42 T -Rex: Back to the Cretaceous 162,000 640 32,004,709 began as far back as Faith No 28 52 Galapagos 159,851 276 5,789,538 More in the late 80s has arrived. 29 25 Final Destination 150,388 129 52,857,426 High school and younger -aged 30 27 Love and Basketball 137,656 94 27,113,685 college crowds will love 'em, but 38 22,140,974 how long their shelf -life will be 31 26 Titan A.E. 131,231 remains to be seen. 32 21 Road Trip 128,407 66 66,972,637 33 28 Jesus' Son 125,212 38 892,741 34 41 Chuck & Buck 121,537 10 235,894 ©2000 MTV 35 20 Shanghai Noon 119,741 59 54,910,072

©2000 The Hollywood Reporter MOVERS The Media Elite Edited by Anne Torpey-Kemph TELEVISION Mitchell Messinger was promoted to director of media and talent relations at Columbia TriStar TV Distribution. He Marshalling EmyVotersm moves up from manager, media and talent relations...Betsy Bergman was eginning her third year as head of This review promoted to executive director of affil- the Academy of Television Arts & copies were sent to iate relations and promotions for Stu- Sciences, Meryl Marshall has sig- members for view- dios USA. She had been affiliate rela- nificantly changed what was perceived ing and balloting at tions director for Studios USA's Jerry by some as a stale organization. home, and voting Springer Show since 1997...Christo- From ramping up the Academy's mar- response has tripled, pher Gerondale has been named vp of keting and PR efforts to moving its signa- Marshall says. The research for the Paramount Television ture Emmy Awards ceremony to the Emmys will air Group. He most recently oversaw re- more spacious Shrine Auditorium, the Sept. 10. search and marketing at DreamWorks ATAS chairman and CEO has made her While oversee- SKG...Steven Soldinger was named mark. But it's the way she's revised the ing all of this, she chief operating officer for Equity Broad- Emmy polling system this year that's has continued as casting Corp. Soldinger comes to Equi- attracting the most attention. Previously, president of inde- ATAS freshener ty from Soldinger Communications, an ATAS members who wished to vote were pendent production owner of several TV stations and one sequestered at a Beverly Hills hotel for company Two Oceans Entertainment radio station. marathon viewing of nominees' shows, a Group, distinguished producer of the burdensome time commitment that diversity -espousing HBO series Happily MAGAZINES resulted in older members doing a dis- Ever After: Fairy Taks for Every Child. Justin McCormack, former president proportionate share of the voting. Currently, Two Oceans is in post -produc- of enterprises at emap usa, has been To counter this, Marshall worked with tion on a 13 -episode order of an unan- named president of brand development William Morris television packaging nounced Discovery Kids show and an for Ziff Davis Media...At Emap usa,Lou agent and ATAS board member Mark also -unannounced HBO special. Mohn, former vp of sales for Internet Itkin to find "solutions to accommodate "It's tough to make enough overhead company Real Names Corp., has been this geographically diverse and extremely and a decent standard of living [as an named president of the Motor Trend busy workforce," explains Marshall. "Last indie producer]," Marshall says. brand. Also, Kevin O'Malley, former year at the Emmys, we looked around at "Nevertheless, I've always been driven publisher of Wenner Media's Men's the audience and found it consisted of a by passion, and the projects I pursue Journal, joins as president of Emap's large number of people who had not always have some political or moral sports properties...Sue Weiner, former been present at the judging." value." -Daniel Frankel editor in chief of Primedia's Soap Opera Magazine, has joined Bauer Pub- lishing's Soap Opera Update as editor in chief...Nancy Brannigan Painter Team Spirit Alive atFiles has joined Yahoo! Internet Life as directorofmarketing. She most Los Angeles Dodgers week's Television Critics recently served a brief stint as market- baseball has once Association summer press ing director of Rodale Press' Men's again impacted Fox's tour in Pasadena that he gave Health, and prior to that was a 10 -year long -running sci-fi drama it a lot of thought. "I had lots veteranofFairchildPublications, series, The X -Files. When of interesting names," said where she was vp, associate publish- the show premiered in 1993, Carter. "But all of a sudden it er,marketing overseeing W, Jane, creator Chris Carter named dawned on me one that WWD and Los Angeles Magazine... Gillian Anderson's co -lead would fit-Doggett, after Michelle Moore Gamble has been character Dana Scully in Jerry Doggett, Vm Scully's promoted from vp of sales for Island homage to Vm Scully, the TV partner for years. At first Media's Islands magazine to publisher Dodgers' TV announcer. I thought it might be too cute of sister publicationSpa. Now, with Scully's partner or clever. But I think it fits." Fox Mulder (played by Carter: another Dodgers nod Carter said he has sifted MULTIMEDIA David Duchovny) scheduled through his past to find Mark Hianikhas been promoted to vp, to be phased out of the show during the names for some other characters who have assistant general counsel and assistant upcoming season, Carter had to come up appeared on The X -Files over the years. secretary of the Tribune Co., from with a name for the new partner (to be "I've had a lot of high school friends call senior counsel, (continued on page 48) played by Robert Patrick). me and thank me for making them dead The producer told attendees at last people," he said. -John Consoli

www.mediaweek.com July 31, 2000 Mediaweek 47 SPOTLIGHT ON... MOVERS Marty Ryan Executive Producer, Fox News tions in Phoenix. Nyren was formerly the vp and general manager of KKFR...David I'm the kind Smith was named vp and general manag- of person er of NextMedia's WJBR-FM in Wilming- who, late at ton, Del. Smith was most recently director night, watches of sales for Centennial Broadcasting's C -SPAN more

three radio stations in New Orleans...Mark than I should," Dunaif moves up at Price named prez Clark was named general sales manager says Marty MTV and VH1 of N.C.'s WXII-TV of WALK -AM and WALK -FM, AMFM's Ryan.

radio stations in Long Island, N.Y. Clark The execu- ,_____ (continued from page 47) mergers and was formerly local sales manager for tive producer Calling the shots acquisitions and assistant secretary... WFBQ-FM, WRZX-FM and WNDE-AM in of Fox News Michael McCarthy has been promoted to Indianapolis. AMFM also announced sev- Channel can't get enough of poli- senior vp of A.H. Belo Co., from executive eral management changes to its six -station tics, and that passion is fueling vp. He sits on the company's six -member radio cluster in Chicago, headed by Kathy FNC's coverage of this year's pres- management committee. Stinehour,market executive vp.Erik idential race, the first for the 4 - Helium will add senior vp of sales to his year -old cable net. "We are push- TV STATIONS current role as regional sales vp for the ing this as a three -month -long Lee Armstrong was named general man- western region. Cheryl Esken was named Super Bowl," Ryan says. ager of WSOC-TV and WAXN-1V, Cox senior vp of market development. Jean As honcho of Fox News' You Broadcasting's duopoly in Charlotte, N.C. McGinnis, formerly local sales manager at Decide 2000 team, which includes Formerly general manager at Cox's WHIO- WLIT-FM, was promoted to director of Brit Hume, Tony Snow and Paula TV in Dayton, she replaces Bruce Baker, group sales for the Chicago station group. Zahn, this week at the Republican who was recently promoted to execu- Mary Dyson, vp and general manager of convention in Philadelphia and next tive vp of televisionaffiliates for Cox WGCI-FM/AM, will take on additional month at the Democratic confab in Broadcasting. Don Kemper, currently sta- responsibilities as general manager at Los Angeles, Ryan will be shooting tion manager and programming director of WVAZ-FM. Terry Hardin, currently vp and for faster -paced, more aggressive WHIO, will serve as interim general man- general manager of WLIT, will add general coverage than the competition. ager...Seth Grossman has been promot- manager duties at WNUA-FM. Carmen FNC will broadcast 10 hours of con- ed to executive vp and chief strategic offi- Lewis, formerly business manager at vention coverage per day, kicking cer for Paxson Communications, from WGCI, was promoted to market controller off the evening segment at 6 p.m. chieffinancialofficerandtreasurer. for the Chicago station group. Sharon with Special Report With Brit Hume. Grossman will focus on developing the Williams, most recently research director At 8 p.m., Zahn and Hume co- company's digital spectrum opportunities. at WLIT, was named market research anchor three live hours. A daily And Tom Severson will join the company director...Dr. Mircho Davidov was named wrap-up show, based in New York, as senior vp and chief financial officer. He senior vp of engineering for Sirius Satellite airs at midnight. Throughout the comes to Paxson from Sinclair Broadcast Radio.Davidovwillsucceed Robert day, Snow will do interviews-cum- Group, where he served as vp and chief Briskman, Sirius' co-founder and executive Handicam on the convention floor. accounting officer...Henry Price was vp of engineering, who is retiring following Ryan, who also produces Fox named president and general manager of the launch of the company's three satel- News Sunday for Fox's broadcast WXII-TV,Hearst -Argyle's NBC station lites. Davidov comes to Sirius from Hughes network, believes that FNC's new- serving Greensboro and Winston-Salem, Network Systems, where he served as vp. bie status motivates his team. "We N.C. Price comes to Hearst -Argyle from are creating the institutional base WBBM-TV, the CBS -owned stationin CABLE at Fox...There is an us -against -the - Chicago.HewillsucceedReynard Tony Dunaif was promoted to vp of busi- world mentality," he says. "Rennie" Corley, who announced his ness development for MN and VH1, Live TV is Ryan's bag. His back- retirement early this year...Robert Eger where he will seek new revenue -generating ground includes stints on morning was named general sales manager for opportunities that reflect the company's shows Today (NBC) and Home KHSL-TV, Catamount Broadcast Group's brands. Previously, he was vp of market (ABC) in the mid- to late '80s. He CBS affiliate in Chico -Redding, Calif. Eger development for MN Networks affiliate then went on to prove his mettle at previously held the same post at KGWN- sales and marketing. Also at VH1, Jill KNBC-TV in Los Angeles, produc- TV in Cheyenne, Wyo. Newfield was promoted from vp to senior ing award -winning coverage of the vp of business affairs/general counsel... C.J. Simpson trial. "It's like living on RADIO Lifetime Television has named Clifford the edge," Ryan says of live work. Mary Nyren has been named vp and gen- Ejikeme vp of financial planning. Most 'But I hope there are no white eral manager of KKFR-FM and KKLT-FM, recently, Ejikeme was director of financial Bronco chases while we're in two of Emmis Communications' four sta- planning for Viacom. L.A."-Megan Larson

48 Mediaweek July 31, 2000 www.mediaweek.com

. MEDIA DISH

Chief Executive magazine toasted Cisco Systems CEO John Chambers at its recent CEO of the Year Award gala held at the New York Stock Exchange. (L. to r.) Carol Evans, publisher and COO, CE; Herb Kelleher, president of Southwest Airlines. last year's honoree; Arnie Pollard, president and chief executive. CE Group; JP Donlon, editor in chief, CE; and Chambers.

Music, advertising and Internet execs flocked to New York's Studio 54 t)r last week's Yahoo! Internet Life Online Music Awards, which featured live performances by "Online Pioneer 2000" honoree David Bowie, Alanis Morrisette and Aimee Mann. Up in the VIP lounge, R&B legend Isaac Hayes rubbed shoulders with YIL publisher Andrew Kramer.

Playboy recently feted NBC sportscaster Bob Costas at a dinner at New York's Four Seasons restaurant to mark his interview in the October issue of the men's mag. (L. to r.) Playboy president Alex Mironovich; Costas; Playboy pubisher Gail Day; and Playboy associate publisher James Dimonekas.

At the Pine Knob Amphitheater in Detroit for a performance by rocker Steve Miller, Capitol Records and the Motor City's WCSX Classic Rock radio station honored the artist for achiev- ing eight -time platinum status with his Steve Miller's Greatest Hits album. (L. to r., back) Lynne Woodison, WCSX morning - Suzanne Grimes, publisher of Conde Nast's Allure, hosted a recent breakfast at show host; Darren Stupak, major account manager, EMD; Jim New York's W Hotel to unveil the results of the mag's Beauty Buzz study, conducted Johnson, WCSX morning -show host; and Aaron Striegel, in conjunction with the Intelligence Factory to explore women's attitudes about and major account manager, EMD; (I. to r., front) Ben Perez, pro- expectations from beauty purchases at retail and online. (L. to r.) Grimes; Bari motions coordinator, WCSX; and Steve Miller. Senzon, Maybelline; and Dawn Sanders, Maybelline.

www.mediaweek.com July 31, 2000 Mediaweek 49 CALENDAR Inside Media NEWS OF THE MARKET Edited by Anne Torpey-Kemph The Poynter Institute will offer a seminar on producing television newscasts Aug. 6-11 in St. Petersburg, Fla. Contact: A&E Takes Biography Series to Radio which measures radio listening only for 727-821-9494. An abbreviated version of Biography, persons aged 12 and older, also found it A&E's popular cable show, made its radio could measure children's listening using The Association of National Advertis- debut last week on 40 radio stations, its standard radio diary, but so far there ers will offer seminars on creative ad- including WCCO-AM in Minneapolis, are no plans to do so. vertising, media strategy and brand KCTK-AM in Phoenix, KFMB-AM in equity management Aug. 7-9 at the Rye San Diego and KENS-AM in San Line56.com Launches B -to -B Magazine Town Hilton, Rye Brook, N.Y. Contact: Antonio. Hosted by Jack Perkins, who also Los Angeles-based Line56.com last week 212-697-5950. hosts the TV show, the 90 -second feature launched a new magazine focused on profiles a different subject each day, draw- business -to -business e -commerce called The Radio and Television News Direc- ing from celebrities, athletes, politicians Line56. The monthly publication will tors Foundation will present a news- and scientists. The radio bios are currently have a controlled, subscription -only circu- roomdecision -making workshop sponsored by AT&T and produced and lation of 100,000. Adrian Mello, former Aug. 11-12 at the Westin Taber Center distributed by Forrest productions, editor in chief of Upside, has been tapped in Denver. Contact: 202-467-5252. TotalMedia Communications and A&E. as editor in chief. Brian Cronin, former associate publisher at Interactive Week, has American Women in Radio & Television Kids Favor Top 40, CH Radio Formats joined Line56asvp, associate publisher. Association's annual convention will be Girls aged 6 to 11 prefer Top 40 radio sta- held Aug. 26-29 at the Regal Biltmore Hotel tions, while boys in the same age range ZDTV Signs Time Warner Subscriber Pact in Los Angeles. Contact: 703-506-3290. prefer Rhythmic Contemporary Hit ZDTV last week signed an affiliation Radio stations. Those were just some of agreement with Time Warner that gives GAIT will host the 2000 Television & the findings from a new Arbitron study of the digital -lifestyle network potential Internet Festival Sept. 7-8 in Hollywood, the listening habits of kids and "tweens." access to 12.6 million subscribers via indi- Calif. Contact: 818-501-0700. According to the study, which was com- vidual systems across the country. ZDTV missioned by the New York -based mar- is currently in 18 million homes. On Radio -Television News Directors As- keting firm Next Generation Radio, 90 Time Warner systems, ZDTV will be sociation will hold its annual conference percent of children between 6 and 11 lis- available on both analog and digital tiers. and exhibition Sept. 13-16 at the Min- ten to radio eight to nine hours per week, neapolis Convention Center. For more and they are very loyal listeners. Unlike TNT's Nuremburg Nabs Stellar Ratings information contact Rick Osmanski at persons 12 and older who have three or TNT's original miniseriesNuremburg 202-467-5200. four favorite stations, kids and tweens scored a 5.6 rating on its July 16 premiere tend to stick with one or two. Arbitron, night and a 5.3 for the second installment Editor & Publisher magazine will host an Online Classifieds Industry Sympo- sium Sept. 17-19 at the Hyatt Regency in Monterey, Calif. Contact: 646-654-5168. Bloomberg to Tweak Two Titles PricewaterhouseCoopers presents the Bloomberg will relaunch its magazine 2000 Global Entertainment, Media & Bloomberg Magazine in September as Communications Summit Sept. 19 at BloombergMarkets.Themonthly, NewYork'sMarriot Marquis. Contact: which goes out to a controlled circula- 212-259-2413 ton of 190,000 users of Bloomberg terminalsaswellas topfinancial The Newspaper Association of Amer- executives, will provideincreased ica will host its ninth biennial libel con- coverage of the markets, global busi- ference titled "Back to First Principles" ness news and general business sto- Sept. 22-24 at the Hyatt Regency Crys- ries. Bloomberg will also redesign ele- tal City in Arlington, Va. Contact: 703- ments of its other publication, Bloom- 902-1792. berg Personal Finance. The company Hewlett-Packard's will change the design of the month- New Boss The International Radio & Television ly's cover logo and a third page will be / ,11 11011,1.: It, ;11.11, Society Foundation will host a News- added to the table of contents to o colttne maker Luncheon at the Waldorf-Astoria include links across Bloomberg plat- in New York Sept. 27. Contact: John forms. The changes will first appear in C,swU Shocks Kienker at 212-867-6650, ext. 303. the September issue. Redesigned Markets will follow markets.

50 Mediaweek July 31, 2000 www.mediaweek.com the following night. The two premiere nights, which featured three installments each of Part 1 and 2, generated a 19.6 The Horror, the Horror;' IFC Goes Boo! gross cable household rating and deliv- What would October be without zombies, vampires, blood and gore? The Inde- ered 15.3 million homes, according to pendent Film Channel will salute Halloween with its annual Indie Screams festival, Turner Entertainment's analysis of beginning Friday, Oct. 13, and continuing each night through Oct. 31. Indie films Nielsen Media Research data. once rejected by Hollywood for their gory themes and images will premiere on the cable network, including Wes Litton Home Improvement Series Cleared Craven's Last House on the Left South Carolina -based Litton Syndications and killer classics Texas Chainsaw has announced a "firm go" for its new Massacre and Night of the Living weekly syndicated home improvement Dead. The IFC original documen- series, P Allen Smith Gardens. The show, tary The American Nightmare will featuring home improvement guru Smith, premiere Oct. 13 at 10 p.m. and is cleared on 80 percent of the country's feature interviews of genre mas- stations, including CBS O&Os in New ters including David Cronenberg York, Los Angeles and Philadelphia. and John Carpenter. The film focuses on the 1960s and '70s, Brewer, Fischgrund Produce Moral Court the golden age of indie horror film Veteran producers Geovanni Brewer and when the genre began adding Jeff Fischgrund have been named co -exec- social commentary toits gut - utive producers of Warner Bros. Domestic wrenching effects. IFC will haunt October with Night of the Living Dead Television's new syndicated court strip, Moral Court. Most recently, Brewer and for an All-American team, previews of the Contemporary Hit Radio stations), Power Fischgrund teamed up on The Honeymoon nation's top 40 men's basketball teams, list- Rock, Superfly (soul music) and Oceans of Challenge for the Travel Channel. ings of conference rankings, and a look at Beautiful Music. "It's a 'leap -frog' prod- women's basketball's top 10 teams. uct-it puts radio stations on the Web ESPN's Outdoor Games Go High -Tech with compatible musical content designed ESPN's Great Outdoor Games are receiv- Congress Asks for Auction Delay to appeal to their current audiences," said ing unprecedented coverage with the The Federal Communication Ken Moultrie, BP's vp of programming. help of laser beams, point -of -view cam- Commission's scheduled Sept 6 auction Advertising streamed within the content eras and seismograph technology. of the TV spectrum representing will be minimal-no more than a few 30 - ESPN and ESPN2 began 17.5 hours of Channels 60-69 could be delayed a second second spots. original programming July 27 and will time. In a hearing held last week before continue its innovative production of the House Telecommunications FCC Sets New Video Description Rules the 21 events through Aug. 4. More Subcommittee, several members said the The FCC recently passed rules that than 200 athletes are competing for September date might be too early to require TV broadcast network affiliates in $300,000. make the auction lucrative. AT&T the top 25 DMA markets and cable and Wireless Services and eight other compa- satellite systems with 50,000 or more sub- CAB: Cable Subs Have Bigger Wallets nies are seeking a nine -month delay. scribers to air video descriptions for peo- According to a new Cabletelevision "Television broadcasters are not vacating ple with visual disabilities. By June 2002, Advertising Bureau report, cable sub- [the spectrum] for years to come and that broadcasters must provide roughly four scribers earn an average of $15,196 more could depress the anticipated price," said hours weekly of described programming in annually than their non -cabled neigh- Rep. Rick Boucher (D-Va.). FCC chair- prime time and/or children's program- bors-an income gap that has steadily man Bill Kennard requested the first delay ming. The commission estimated that as grown for the past several years, increas- in June. TV broadcasters have until 2006 many as 12 million people have visual dis- ing 27 percent since 1993. Average to vacate the spectrum as they make the abilities that cannot be corrected through household income for cable viewers rose transition to digital. ordinary means. 5.1 percent this year to $15,081. Homes connected to cable account for nearly 77 Radio Net Launches Web Formats Arbitron Forms Alliance With Lariat percent of all American households, the Hedging its bets by offering programming In a move to streamline the way it collects study says. for the Web, Broadcast Programming, listening data for its InfoStream Webcast syndicator of Delilah and Lia, is launching ratings reports, Arbitron has licensed Vitale's Hoop Picks Into ESPN Mag round-the-clock niche radio formats to Lariat Software's MediaReports. Arbitron ESPN The Magazine will publish Dick compliment stations' broader -targeted, will use the application to collect its data Vitale's Annual College Basketball Preview as on -air programming. BP, owned by Jones directly from servers to report a count of a newsstand -only edition, available on Radio Network, which also owns national unique listeners to an audio channel. Sept 26. It will have a distribution of rep firm MediaAmerica, has seven for- Since October of last year, Arbitron has 375,000 and carry a cover price of $5.99. mats ready to go, including Totally produced monthly reports measuring the The special issue, which will have six Awesome '80s, Legends of Country, That audio listening to nearly 400 channels on regional covers, will include Vitale's picks '70s Channel, Future Hits (for the Internet.

www.mediaweek.com July 31, 2000 Mediaweek 51 MEEK You dependon our

BRANDWEEN Magazinesevery week...

CORRECTION nowrelyon our

Directorieseveryday. A Mud Omplhe

A $21M Sein-Off

The perfect combination of These "must have" references News and Information Resources for are a unique resource for any- Advertising, Marketing and Media Professionals one seeking facts and data on Agencies, Brand Marketers, Traditional Media and Interactive Media. Expertly organized, they provide a wide range of indispensable information for advertising, marketing and media professionals...includingmore than 100,000 personnel listings at over 20,000 companies. Whatever your responsibilities, having these directories at your fingertips, givesyou the reference information neeeded to get the job done quickly and accurately. The 2000 editions have just come off the press. Don't work with out-of-date sources, orderyour current Adweek, Brandweek, Mediaweek and IQ Directories today! Call 1-800-468-2395 For Details and To Order BRANDWEEK Directory

SUNBEAM BAKERY PRODUCTS Quality BakersofAmerica, Inc. 70Riverdale Ave. MEDIAWEEK Directory Greenwich, CT 06831-5030 (203) 531-7100 (203) 532 - Entrepreneur Magazine Fax: (203) 531-1406 Entrepreneur Media, Inc. E -Mail: [email protected] 2392 Morse Ave. hup://www.gba.com Brand Name, Brand Irvine, CA 92614 'Strand Established: 1942 (949)261-2325 Marketer, Address, Telephone, Fax,1/Service Category: Food Fax: (949)752-1180 URL, Headquarters/Parent Company,ledia Expenditures: E -Mail: [email protected] Product/Service Category, Media 00,000 URL:http ales: $405,000,000 approx. Address, Telephone, Fax, Format, Expenditures, Leading Ad Frequency Set: Mar. Demographics, Representation, Circulation, .....Agency/Contact, Key Personnel ...exitdvertising Agency/Conta TotalCirci Advertising & Communica Audit: ABI Personnel, Rates and more for...Radio, Greenwich, CT (203) 532-32 Single CopBroadcast TV, Cable TV, Daily Newspapers, Editorial Morano, Vice Pres. Magazines and (tut -of -Home Additional Advertising Agent.' useful tec Calvert & Co., Upper Montclair, small businel UWUCT. (973) 783-0600 . Dale Calv Target Readership: Small busines Dewitt Media, Inc., New York, Sr. Vice Pres./Grp. Pub.... Gord 545-0120 ... Bob Flood Assoc. Pub ADWEEK Directory Dirt) Editorial Dir. Key Personnel: Vice Pres., Opns. M. Prodn. Mgr Eric Mower and Associates Adv. Coord 360 Delaware Ave. Mktg. Mgr Buffalo, NY 14202 Phone: (716) 842-2233 Rates: Fax: (716) 842-6676 (Eff. 03/01/99) lx E -Mail: first initial last name @mowerc 1 PG BW $37,610 $35 URL: http://www.mowercom 1 PG 2C $45,110 Type Of Organization: Full Service Adv 1 PG 4C $ Agency, Public Relations Firm Ultimate Parent Company/Headquarte Eric Mower and Associates Syracuse, NY (315) 466-1000 Services Offered: Business -to -Business, *Consumer Advertising, Creative, Direc IQ Directory Marketing, Media Buying/Placement/PI Public Relations, Sales Promotion, 1.tr.etIvPir. met Services, Event ieAgency Name, Address, keting, Out -of -Ho Deja.com, Inc. gic Planning/Mar 9430Research Blvd., Bldg. 2, Ste.300 Telephone, Fax, E-mail, URL, nications, Producti Austin,TX 78759 Services Offered, Fields Served, timotive, Entertai /_Banks/_Savings .(512) 343-6397 Annual Billings, Billings by is/_Chains I Address, Telephone, 'Cox: (512) 502-8889 Medium Key Personnel, Year Fou Fax,E-mail Address, URL, Mail: [email protected] 02,300 RL: http://wwww.deja.com Major Accounts/Clients Key Personnel, Services edium: Network Established:1995 Employees Th le TV - $891,130, Provided, Ad Sprecifications, Marketing) $5,793,183, New papers - $5,710, ations: Consultant (Internet Publications - $1,038,411, Trade P Accounts, Strategic alliances, ce. $274,104, Direct Marketing - $7 Company Profile Pres., Technology Opns.St Collateral - $3,843,904, 0 (Pub. Rel./Sales P -CEOTom Phillips 1997 Fee Inco Vice Pres., Mktg.David Wilson Mktg. Mgr. Tempy Evans -Munoz (512) Sales ConsultantBen Friedman(21 Sales Rep. Chris Santa Ana (212) 4 Interactive Marketing Contact:Tempy E Company Profile: Deja.com is the world I Call 1-800-468-2395 to order discussion forums, providing access to th $340 Internet users. We enable marketers to r 2000 Adweek Directory - advertising and commerce programs. 2000 Brandweek Directory -$340 StrategicAlliances:America Online; Bel Lycos; Microsoft; Open Text; Web Crawle 2000 Mediaweek Directory -$340 Web Site DevelopedBy: In -House. Web Advertising Accepted:Yes. S 3 Any 2 Above -$550 AnyAbove$695 For Ad Placement Contact:Ben F 2000 IQ Directory -$315 Rate Base:CPM Hits er Sizesi On the Web at Adweek.Com/Directories ( Outside the U.S. call 732-363-5679 ) MediaPerson BY LEWIS GROSSBERGER

only one remains. God only knows what happens then. This Is Reality? Chain of Love is already a big hit in the Netherlands and will no doubt be an even bigger one here. (Apparently, none of our FOR THOSE OF YOU LAZY DOGS LOLLING high -paid network executives is capable of devising an original format since most of on globally warmed beaches and no doubt guffawing over Joe Eszterhas' these survival things are imports.) The opportunities for cringing embarrassment comic masterpiece, American Rhapsody (after all, who could be funnier that it presents are virtually limitless and have Media Person slavering already. than the man who wrote the screenplays for such laff riots as Showgirls But Chain (gave and Boot Camp won't be ready for a while, what with all the risk and Flashdance? What could be more hilarious than a talking presidential assessment required. So, be grateful that we have Big Brother and Survivor to sustain us penis named Willard?), Media Person has been hard at work monitoring until they debut. Unfortunately, with William banished, the Big Brother house the "reality" shows that are making this the greatest summer in became a duller place. William insisted he had a brilliant secret strategy, but it was hard television history. He is committed to keep- no serial killers have been uncovered, but to fathom what it might consist of besides ing you fully apprised of the major develop- we can always hope. driving everyone else to the edge of vio- ments, whether or not you want to be. Somewhat chastened, Fox has now hired lence. He explained that he needed to "chal- Of all the contestants on CBS' two an outside firm, Pricewaterhouse Coopers, lenge" everyone (i.e., bug them) to keep musical -chairs shows, easily the most inter- to advise the network on background checks things competitive, but it never seemed to esting, as well as most obnoxious, has been and other dangerous aspects of its new real- occur to him that the point of the competi- William Collins, the first expelled from the ity shows. (Note: Here's a new career oppor- tion was to avoid having your housemates peeping -Tom paradise that is Big Brother. tunity for all you ambitious youngsters out and the viewers eighty-six you. At one point, While he was busy baiting his sequestered there-game-show risk -assessment coun- Media Person feared that the one -legged housemates into bitter bickering, the New selor.) Fox is developing at least three, but highly athletic Eddie would attempt to York Daily News was busy revealing that including Boot Camp, in which contestants beat William to death with his crutch. William, also known as Once Williamwas Will and Mega, had d, the b At one point,MP feared that the one -legged Eddie would flaof anotheraliasaswell, BigousteBrotherbasic evi- namely Hiram Ashantee, dent. Without hisagita- which he'd used while a attempt tobeat William to death with his crutch. tion, you just have a bunch lieutenant of one Khalid of people sitting around Abdul Muhammad, former Black Muslim undergo military training. (Free Media Per- the house with nothing much to do but and current Black Panther. Well known in son risk -management tip to network: Do gripe about each other. Either that or watch the New York tabloids as The Rabble - not issue them live ammo at any time.) Josh, the boyish Casanova, putting the Rousing Hatemonger, Muhammad has At NBC, shamed and humiliated execu- moves on Jordan, the emotional ex -stripper, variously described Jews, white women and tives tearfully admitted they had badly mis- a budding romance about as fascinating as Mayor Rudy Giuliani as "devils." (Hey, one judged thereality -show phenomenon, that of Ethel and Fred Mertz. right out of three ain't bad.) believing this was just some sort of silly fad Meanwhile, over on the isle of Pellagra CBS of course, had no idea about instead of the tectonic societal shift it obvi- Lagoona, the most obnoxious of the Sur- Mega -Man's little pastime, but then such ously is. Hoping to catch up, they are now vivor gang, the fleshy corporate consultant, surprises have become an instant reality - hard at work on Chains of Love, which Richard, turned out to be a consummate show tradition, pioneered by Fox, which sounds like a combination of Who Wants to gamesman. Equipped with snorkel and had no idea that the bridegroom on its Many a Multi -Millionaire? and Oz. In this spear, he's kept the faux castaways stocked Who Wants to Marry a Multi -Millionaire? one, a lucky woman picks four men she'd with seafood. No Richard, no protein. The debacle once had been accused of assault- like to date from a pool of 100 eligible studs. betting is he'll be around for a while. ing a former girlfriend. The press also dug The five lovebirds are then-and neither What's the moral of our story, boys and up the news that another Big Brother guy, Media Person nor Dave Barry is making this girls? Be nice. And if you can't be nice, be the genial roofer, George, once shot and up-chained together for several weeks. The indispensable. And if you can't be either, killed a friend in a hunting accident. So far, woman discards the losers one at a time until become a network executive.

54 Mediaweek July 31, 2000 www.mediaweek.com Finding today's e -market doesn't take a magic trick, it takes a smart buy.

Succeeding in the e -solutions market doesn't take a magician; it takes the clear vision of a Sm@rt Partner. Today's solutions providers depend on Sm@rt Partner for the business insights they need to create strategic partnerships and deliver the e -solutions their clients demand. Find your path to the e -market in Sm@rt Partner. If you're searchng for e -success, the smart money's on us. THE ONLY WAY TO BUILD E -SOLUTIONS Contact Ken Beach, Publisher, at [email protected]

ZFF DAVE MEDIA When you send your sample to the wrong person nothing happens. And that's a bad thing. So don't. Our site lets consumers decide which products to sample. They log on, answer a few questions and pick from a list of products targeted to them.

It's interactive, so you can get quick feedback on purchase intent and other valuable information. Which means they get exactly what they want and you get exactly who you want. It's a simple idea. And a powerful way to convert consumers into loyal customers. For more information on how FreeSamples.com can help your brand, call Dana Plotkin, Executive Vice President, at 800.886.2823 or visit [email protected].

FreeSamplescom Where your target finds you.'

©2000 FreeSamples.com