ASMI International Activity Report ASMI Japan FY17/18 January – March 2018

Japan Market Update

According to a survey by Japan’s Ministry of Internal Affairs and Communications (MIAC), total expenditure on seafood per Japanese household in 2017 was JPY 61,864 (US$578.16), down 3.6% from the previous year, a decrease for the second year in a row. On the other hand, meat expenditures rose 1.0% from the previous year (JPY 69,388, US$648.48).

Salmon The total harvest quantity of Japanese chum salmon in 2017 was 66,474 tons (19,816,000 fish), down approximately 30% year-on-year. Mini Stop CVS started selling rice balls made using MSC sockeye salmon from Bristol Bay and Alaska pollock roe for the first time in its 300 stores in the Tokyo Metropolitan area in February 2018.

Crab A shortage of king crab in December 2017 caused the price of snow crab to steeply increase. However, because of the high quality of Alaska king crab, wholesale remained strong. According to a survey by MIAC, expenditures on crab in December 2017 rose 16% compared with the same month the previous year. This increase may be due to crab being a popular end of the year purchase in Japan. The purchase quantity of crab also increased 18.6%.

Alaska Pollock A recent survey by MIAC showed that spending on surimi products in 2017 was JPY 8,652 (US$80.85) per household, down 1% from the previous year. Expenditure on chikuwa rose 39% from the previous year.

Kibun company released the results of a survey, stating that the number one surimi product selected by married women (aged 20s – 60s) is chikuwa, and second is kamaboko. In contrast, married men in their 20s-30s selected kamaboko as their favorite and chikuwa as their second favorite.

Herring Roe Sales of kazunoko (herring roe) in Japan’s six major cities (Tokyo, Kyoto, Yokohama, Nagoya, Osaka, Kobe) in 2017 was 2,286 tons (up 1.9%), with a value of JPY 6,522,690,000 (US$60,959,719), down 2.1% year-on-year. The average price was JPY 2,853/kg (US$26.66/kg), down 4.0% year-on-year. However, the quantity of kazunoko (herring roe) sold in Osaka was reasonable at 555.8 tons (up 0.8%). The average price was JPY 3,835/kg (US$35.84/kg), down 2.0%. A decline in the Japanese gift culture has affected prices of packed fish-products in Japan. In 2017, the main product in the Kanto region (around Tokyo) was packed kazunoko (herring roe), ranging between JPY 1,600 – 1,700 per pack. ASMI International Activity Report Japan January – March 2018 p. 2

Activity Number: M17GXJAXC1- Consumer Public Relations Activity Budget Spent to Date: $123,906

Activity Description: ASMI targets consumers through magazines and other traditional media as well as online, and activities include interviews with ASMI headquarters and ASMI Japan staff, press releases and press visits to Alaska (both independently as well as in cooperation with the State of Alaska Tourism Office). ASMI also places advertorials with descriptions of Alaska seafood, sample recipes and nutrition benefits. Recently, not only has ASMI Japan focused on placing advertorials in magazines/newspapers/web but also connecting these promotions to real purchasing and/or tasting opportunities through these media networks. In addition to media activities, ASMI also conducts Alaska Seafood Fairs and produces point of sale materials. All activities promote the natural, sustainable, high-quality and delicious aspects of Alaska seafood, and whenever possible also include a call to action such as details on where to buy to how to prepare Alaska seafood.

JJ30: Sogo Seibu Department Store Gift Season Promotion Date of Activity: November to December 2017 Summary of Activity: ASMI Japan placed an Alaska Seafood advertorial in Seibu Department Store's winter 2017/2018 Gift Catalogue to promote the range of Alaska seafood items that were listed in the catalogue as gift items. The department store produced and distributed 600,000 copies of the catalogue, which were delivered directly to consumers' homes.

The advertorial featured celebrity chef Ryuta Kijima, whom ASMI Japan brought to Alaska for NHK public broadcasting as a member of the "Okazu Seinentai" group of celebrity chefs. He also gave live cooking demonstrations at several Seibu Department stores this year. The advertorial features an endorsement of Alaska Seafood from Chef Kijima, and promotes Alaska seafood as 100% natural, sustainable and an ideal ingredient for making Japanese food. Similar contents were featured on the Seibu Department Store website. In addition, the Alaska seafood products listed in the catalogue clearly stated the origin of Alaska.

While a two-page advertorial in the catalogue costs $50,000, ASMI Japan used its relationship with the retail group to negotiate the two-page advertorial for $35,000.

Results: The total sales value was JPY 23,040,000, of which key gift items held the following ratios: herring roe - 35.9%, sockeye salmon - 25.1%, snow crab – 14.3%, black cod - 7.8%, Alaska pollock roe - 6.3%

ASMI International Activity Report Japan January – March 2018 p. 3

JJ34: Media Tie-Up with Ryori Tsushin Date of Activity: December 2017 to February 2018 Summary of Activity: ASMI Japan conducted a media tie-up with influential culinary magazine Ryori Tsushin to introduce recipes made with Alaska surimi products, collaborating with very popular cooking specialist Tomo Kurihara. The Cuisine Press website gets approximately 250,000 page views per month.

In February 2018, ASMI Japan conducted a meetup event at Tomo Kurihara's restaurant Sawagi, where readers/influencers had the opportunity to actually taste Tomo's tapas recipes using Alaska surimi products, as featured in Ryori Tsushin Magazine. Information on the meetup event was shared on The Cuisine Press and also on social media platforms.

Results: - Two pages of Alaska surimi products in Ryori Tsushin Magazine (December 2017 issue) - The media tie-up pages were also published on the Ryori Tsushin website, The Cuisine Press, and also on their social media platforms. - Meetup event (20 people)

ASMI International Activity Report Japan January – March 2018 p. 4

ASMI International Activity Report Japan January – March 2018 p. 5

ASMI International Activity Report Japan January – March 2018 p. 6

JJ52: Media (print & online) tie-up with Wine What?! Magazine Date of Activity: March 2018 Summary of Activity: ASMI Japan conducted a media tie-up with Wine What?! Magazine, which targets men and women in their 30s and 40s. This magazine focuses on gourmet food and wine, and has a print circulation of 40,000, and 35,000 page views (PVs) per month for its website.

The feature consisted of six pages in total. General Alaska seafood information, as well as the Alaska seafood experience, was featured across two pages, and recipes using Alaska seafood, i.e., sockeye salmon, Alaska pollock roe, and herring roe, were created by food coordinator Keita. The advertorial pages in Wine What?! informed readers about Alaska seafood in an attractive, appealing way. ASMI Japan also coordinated an Alaska seafood and wine tasting event on February 17, 2018 in Sapporo, Hokkaido, inviting approximately 100 Wine What?! readers. A report of the event was also included in the magazine and website.

Results: The ad value was $37,500 for five pages in the print magazine, with a monthly magazine circulation of 40,000, online: 35,000 Page views/monthly (20,000 unique users) Publish date: March 5, 2018 (March issue).

ASMI International Activity Report Japan January – March 2018 p. 7

ASMI International Activity Report Japan January – March 2018 p. 8

JJ53: Media Tie-up with Meets Regional Magazine Date of Activity: March 2018 Summary of Activity: ASMI Japan proposed a media tie-up with Meets Regional, a magazine that targets men and women in their late 20s and 30s and features current trends in the Kansai area, i.e., Osaka, Hyogo, Kyoto in Japan. This magazine focuses on fashion, food, drink and local information, and has a circulation of 150,000.

The feature consisted of two pages in total. One page included general Alaska seafood information and information on Alaska seafood species, including sujiko (sockeye salmon roe), herring roe and Alaska pollock roe. The second page featured premium seafood retail shop Uoan's original products/recipes using sockeye salmon roe, herring roe and Alaska pollock roe. The advertorial pages in Meets Regional educated readers about Alaska Seafood in an attractive, appealing way.

Results: The ad value was two pages for $20,000 with a monthly print circulation of 150,000 monthly, published on March 1, 2018 (March issue).

ASMI International Activity Report Japan January – March 2018 p. 9

Current Quarter Results: • JJ30: Sogo Seibu Department Store Gift Season Promotion; Nov to Dec 2017; circulation: 600,000 copies annually • JJ34: Media Tie Up with Ryori Tsushin; Dec 2017 - Feb 2018, Ryori Tsushin circulation: 80,000 monthly • JJ52: Media Tie-up with Wine What?! Magazine/online; March 2018; circulation: 40,000 monthly; website PVs: 35,000 • JJ53: Media Tie-up with Meets Regional Magazine; March 2018; circulation: 150,000 monthly

Cumulative Fiscal Year Results: • JJ01: Collaboration with Costco; Aug 2017 - Feb 2018; 5,544 bags of Alaska pollock surimi crab legs sold August- mid-September, total value of US$84,530 (JPY 9,313,920). • JJ02: Advertorial in Saita Magazine and Retail Promotion at Ito Yokado; August 2017; approx. US$545,437 sales of sockeye (95.8% increase y-o-y); SAITA magazine circulation: 180,050 monthly • J37: Advertorial in Bon Marche, Asahi Shimbun; Bon Marche circulation: 3,000,000 daily, two herring roe recipe cards: total 10,000 copies. • JJ42: Canned Alaska Salmon Promotion support; label with AK Seafood logo printed for canned sockeye salmon: 20,000 cans, and pink salmon: 28,000 cans. • JJ30: Sogo Seibu Department Store Gift Season Promotion; Nov to Dec 2017; circulation: 600,000 copies annually • JJ34: Media Tie Up with Ryori Tsushin; Dec 2017 - Feb 2018, Ryori Tsushin circulation: 80,000 monthly • JJ52: Media Tie-up with Wine What?! Magazine/online; March 2018; circulation: 40,000 monthly; website PVs: 35,000 • JJ53: Media Tie-up with Meets Regional Magazine; March 2018; circulation: 150,000 monthly

Activity Number: M17GXJAXC2- Consumer Promotions Activity Budget Spent to Date: $34,902

Activity Description: To increase Japanese consumers’ knowledge of the selling points of Alaska seafood, establish premium positioning and influence purchasing behavior, ASMI Japan conducts outreach activities directly to consumers outside of retail or HRI outlets. These activities often include the chance to try Alaska seafood firsthand, including Alaska seafood cooking classes, chef demonstrations, taste-tests, events featuring the Alaska Seafood Celebrity Ambassador and large scale consumer shows, such as JATA (Tourism EXPO Japan). ASMI Japan partners with allies such as the ATO, the State of Alaska Tourism Office and Japanese trade promotion partners as much as possible.

ASMI International Activity Report Japan January – March 2018 p. 10

JJ33: ASMI Support for Keita’s Cooking Classes in Osaka Date of Activity: November 18, 2017 & February 3, 2018

Summary of Activity ASMI Japan conducted four cooking classes taught by cooking specialist Keita Inoue, who is very familiar with Alaska seafood. Keita has developed many Alaska seafood recipes, including Alaska seafood burgers.

The took place in Osaka, the first two lessons on November 18, and the next two on February 3, 2018. ASMI Japan asked for Keita to develop "easy-to-prepare" recipes using Alaska sockeye salmon, Pacific cod, Alaska pollock roe, and herring roe. Approximately 20 people attended each seminar.

ASMI Japan supported this opportunity by providing Alaska seafood samples, as well as brochures/leaflets about Alaska seafood for the students to take home and read. Keita developed original recipes and educated the students about the natural, sustainable, high quality and delicious aspects of Alaska seafood.

Results: Approximately 80 people participated in the classes. Regional magazine “Meets” with a monthly circulation of 150,000 featured 1 black and white page for the value of $300,000.

ASMI International Activity Report Japan January – March 2018 p. 11

ASMI International Activity Report Japan January – March 2018 p. 12

JJ41: Alaska Seafood Experience at Junnu, Sogo Chiba

Date of Activity: December 8, 2017

Summary of Activity Junnu is the name of a section of Sogo Seibu Chiba department store, which was rebranded on September 15, 2017, as a section for women's fashion and lifestyle shops. On December 8, 2017, the department store held a launch event for Junnu, and invited 2,000 young female customers to attend. ASMI Japan provided high-quality finger food for attendees by sending cooking specialist Keita Inoue to prepare approximately 500 servings of mainly Pacific cod and pollock roe dishes designed to complement wine and champagne. ASMI Japan supported the event by covering the cost of the seafood, and Keita's cooking demonstration and recipe development fees. Results: Approximately 500 attendees tasted Alaska seafood and learned about the sustainability of Alaska seafood.

Current Quarter Results:  JJ33: ASMI Support for Keita’s Cooking Classes in Osaka; Nov 18, 2017, Feb 3, 2018; Approximately 80 people attended the seminars in total. Regional magazine “Meets” with a monthly circulation of 150,000 featured 1 black and white page for the value of $300,000.  JJ41 Alaska Seafood Experience at Junnu, Sogo Chiba; Dec 8, 2017; Approximately 500 attendees tasted Alaska seafood.

Cumulative Fiscal Year Results:  JJ17: Food Truck Promotion; Sept 28, Oct 7-9, 14-15, 22 and 28, 2017; Meets Magazine circulation: 150,000.  JJ24: Promotion at NewsPicks Business Sakaba Event; Nov 2, 2017; Approximately 2,000 people attended the event.

ASMI International Activity Report Japan January – March 2018 p. 13

 JJ25: Alaska Seafood Promotion at Wine Event at Warehouse Terrada; Oct 19, 2017; Approximately 400 people tasted and experienced natural, wild and sustainable Alaska seafood.  JJ27: Collaboration with KINECO International Film Festival; Nov 2-6, 2017; sales revenue: JPY 250,200 (US$2,257)  JJ33: ASMI Support for Keita’s Cooking Classes in Osaka; Nov 18, 2017, Feb 3, 2018; Approximately 80 people attended the seminars in total. Regional magazine “Meets” with a monthly circulation of 150,000 featured 1 black and white page for the value of $300,000.  JJ41 Alaska Seafood Experience at Junnu, Sogo Chiba; Dec 8, 2017; Approximately 500 attendees tasted and learned about the sustainability of Alaska seafood.

Activity Number: M17GXJAXT1- Retail Merchandising & Middle-Meal Promo Activity Budget Spent to Date: $280,993

Activity Description: ASMI will continue to support the supply chain for Alaska seafood in Japan by encouraging origin identification. The ultimate goal is for vendors to label their Alaska-sourced products as from Alaska, with Alaska imagery and the ASMI logo and Japanese tagline if possible.

ASMI also provides a full array of point-of-sale materials for various species and messaging in the form of posters, shelf talkers, stickers and more, and encourages their use at in-store Alaska Seafood Fairs, sometimes accompanied by samplings and cooking demonstrations.

JJ38: Herring Roe Promotion with Ito-Yokado for New Year Period

Date of Activity: December 28, 2017

ASMI Japan supported a herring roe promotion at Ito-Yokado stores to boost demand during the New Year period. Ito-Yokado is the hypermarket brand of Seven & I retail group, and as of August 2017 there were 170 Ito-Yokado stores operating in Japan. The sales promotion took place on December 28, 2017 which is a peak time for selling osechi (traditional Japanese New Year cuisine). ASMI Japan sent demonstrators (one demonstrator per store, eight hours per day) to the participating 40 Ito-Yokado stores, and sent POS materials showcasing the featured product to all stores. The cost for each demonstration staff was approximately $210 per day.

Results: The total value of herring roe sold during the fair was JPY 8,177,729 (US$76,427)

ASMI International Activity Report Japan January – March 2018 p. 14

JJ43: Sujiko & Herring Roe Promotions at Aeon stores

Date of Activity: October 28, 2017 & December 29 – 30, 2017

Summary of Activity: ASMI Japan supported a sujiko salmon roe promotion at 24 stores on October 28, 2017 in the Kansai region (Kyoto, Osaka and Hyogo prefectures), with one demonstration staff person per store. Traditionally, it has been said in the Japanese seafood industry that sujiko consumption in west Japan is low, so ASMI Japan sent demonstration staff to 26 Aeon stores to increase awareness of sujiko, and sent POS materials presenting the featured product to all stores. The cost for each demonstration staff person was approximately $239.18 per day.

ASMI International Activity Report Japan January – March 2018 p. 15

Results: The total value of sujiko sold during the fair (10/7-8/2017, 10/28/2017) was JPY 2,630,000,000 (US$24,579,439).

ASMI Japan also supported a herring roe promotion at Aeon stores on December 29 & 30, 2017 to boost demand for herring roe during the New Year period. ASMI Japan sent demonstration staff to 50 Aeon stores in the Tokyo, Nagoya and Hiroshima metropolitan areas and surrounding prefectures (one demonstration staff person per store), and sent POS materials presenting the featured product to all stores. The cost for each demonstration staff person was approximately $218.05 per day.

ASMI International Activity Report Japan January – March 2018 p. 16

Results: Total value of herring roe sold (Oct-Dec 2017, 3 months) was JPY 662,000,000 (US$6,186,915), up 109% over the previous year total sales value.

JJ46: National Den-en Supermarket Alaska Seafood Fair Date of Activity: January 26 – 31,2018

Summary of Activity ASMI Japan supported an Alaska Seafood Fair at high-end supermarket National Den-en, in the upscale Tokyo district of Denenchofu.

ASMI Japan sent one demonstration staff person for two days to the National Den-en store, for seven hours per day, on January 27 and 28, 2018. The promotion focused on Alaska black cod and sockeye salmon. ASMI Japan sent a variety of POS materials to the store to create an eye-catching sales display. In addition, for this promotion National Den-en sent direct messages (DMs) to their 5,000 registered customers to let them know about the Alaska Seafood Fair.

National Den-en website: http://www.national-azabu.com/

ASMI International Activity Report Japan January – March 2018 p. 17

Results: Total value of black cod and sockeye salmon sold during the fair was JPY 101,192 (US$952).

ASMI International Activity Report Japan January – March 2018 p. 18

JJ47: Nakajima Suisan Alaska Seafood Fair Date of Activity: February 15-16, 2018

Summary of Activity ASMI Japan supported an Alaska Seafood Fair with Nakajima Suisan (37 stores), which operates seafood specialized stores usually located in the food sections of high-end department stores. ASMI Japan sent demonstration staff to 19 stores in the Tokyo Metropolitan Region, between February 15 and 16, with one demonstration staff per store, and sent POS materials presenting the featured products to all 37 stores. This year, their top-selling product was black cod (38.2%). They were also able to sell cod milt (16.5%) after purchasing it at a reasonable price during this period. The third-best selling product was Yukon origin chum salmon (13.6%). The cost for each demonstration staff person was approximately $216.55 per day.

Results: The fair was held for two days, and total sales value of Alaska seafood per day was JPY2,500,000 (US$23,364), 25% higher than the previous year (JPY2,000,000/US$18,691). This year, sales revenue of Alaska seafood items during the fair totaled JPY 4,900,000 (US$45,794).

The top three best-selling products were black cod, Pacific cod milt and Yukon chum salmon. Last year’s top three were black cod, sujiko (sockeye salmon roe) and Yukon chum salmon.

ASMI International Activity Report Japan January – March 2018 p. 19

JJ50 Sogo Yokohama Alaska Seafood Fair

Date of Activity: February 2-4, 2018

Summary of Activity ASMI Japan conducted a tie-up promotion with Sogo-Seibu Department store in Yokohama, Kanagawa Prefecture, to promote sockeye salmon, sockeye salmon roe, chum salmon roe (ikura), black cod, pollock roe, and shortspine thornyhead. During the promotion grilled Alaska sockeye salmon rice balls were provided to customers for the opportunity to taste Alaska sockeye salmon.

In addition, February 3rd is a traditional holiday in Japan known as Setsubun (the day before the beginning of spring). On this day there is a tradition of eating a large sushi roll known as eho- maki. Cooking specialist KEITA Inoue developed an original eho-maki recipe using Alaska sockeye salmon, sockeye salmon roe and pollock roe, which was sold in limited quantities at the department store only on February 3rd .

This promotion was announced in flyers produced by the department store, of which ASMI Japan covered the cost. ASMI Japan supported the promotion by covering the cost of Alaska sockeye salmon for the rice ball samples.

Results: The total value of Alaska seafood sold during fair was JPY 453,090 (US$4,234), which was greater than the same period the previous year.

ASMI International Activity Report Japan January – March 2018 p. 20

ASMI International Activity Report Japan January – March 2018 p. 21

Current Quarter Results:  JJ38: Herring Roe Promotion with Ito-Yokado for New Year Period, Dec 28, 2017; total sales value: JPY 8,177,729 (US$76,427)  JJ43: Sujiko & Herring Roe Promotion at Aeon stores, Oct 28, 2017 (sujiko); total sales value: JPY 2,630,000,000 (US$24,579,439), total sales value (herring roe, Oct. – Dec. 2017, 3 months) = JPY 662,000,000 (US$6,186,915)  JJ46: National Den-en Supermarket Alaska Seafood Fair, January 26–31, 2018; total sales value = JPY 101,192 (US$952).  JJ47: Nakajima Suisan Alaska Seafood Fair, February 15-16; total sales value: JPY 4,900,000 (US$45,794)  JJ50: Sogo Yokohama Alaska Seafood Fair, February 2-4, 2018; total sales value: JPY 453,090 (US$4,234)

Cumulative Fiscal Year Results: • JJ07: Seibu Odawara Alaska Seafood Fair; July 14-20, 2017; total sales value: US$1,884 (JPY210,600). • JJ08: Seibu Tokorozawa Alaska Seafood Fair, August 11-14, 2017; total sales: US$10,145 (JPY1,133,716). • JJ09: Seven & I Alaska Seafood Month. August 2017; total sales value of Sogo Seibu group promotion sales: US$887,732 (JPY99,191,000); Ito-Yokado: US$545,979 (JPY61,002,000), York Mart: US$59,282 (JPY6,625,000). • JJ12: Iwaki Gyorui Alaska Seafood Fair, August 19, 2017; total sales value: US$32,904 (JPY 3,677,693). • JJ15: Seibu Fukui Alaska Seafood Fair; September 14-18, 2017; total sales value: JPY 255,420 (US$2,304) • JJ18: Seibu Hiroshima Alaska Seafood Fair; October 5-9, 2017; total sales value: JPY 104,700 (US$945) • JJ19: Coop Sapporo; August 1-30, 2017; total sales value: JPY83,195,015 (US$750,348) • JJ20: Izumi Store; September 18-24, 2017; total sales value: JPY483,060 (US$4,358) • JJ21: AEON American Fair; October 4-10, 2017; total sales value: JPY 24.73 billion (US$223,188,589) • JJ22: Alaska Pacific cod promotion at Costco; October 9-14, 2017; total sales value: JPY556,336 (US$5,024) • JJ38: Herring Roe promotion with Ito-Yokado for New Year Period, December 28, 2017; total sales value: JPY 8,177,729 (US$76,427) • JJ43: Sujiko & Herring Roe Promotion at Aeon stores, October 7, 8 & 28 (sujiko); total sales value: JPY 2,630,000,000 (US$24,579,439), Oct. – Dec. 2017 (herring roe); total sales value = JPY 662,000,000 (US$6,186,915) • JJ46: National Den-en Supermarket Alaska Seafood Fair, January 26–31, 2018; total sales value = JPY 101,192 (US$952) • JJ47: Nakajima Suisan Alaska Seafood Fair, February 15–16, 2018; total sales value = JPY 4,900,000 (US$45,794)

ASMI International Activity Report Japan January – March 2018 p. 22

• JJ50: Sogo Yokohama Alaska Seafood Fair, February 2-4, 2018; total sales value = JPY 453,090 (US$4,234)

Activity Number: M17GXJAXT2- Trade PR & Advertisement Activity Budget Spent to Date: $19,578

Activity Description: ASMI Japan continues to collaborate with Japanese seafood trade groups, trade press, and industry associations to facilitate informational exchanges within different trade sectors and regions. Efforts are enhanced by ASMI’s newsletters, press releases, interviews, Japanese-language collaterals and ad creative. ASMI also works closely with the U.S. Embassy and the Alaska State Office in Japan to host trade-targeted PR events. Buyer’s Education In order to maintain and develop ‘sustainable’ trade relationships with existing and younger generations in the Japanese seafood industry distribution channels, ASMI will provide year-round Alaska seafood information services through sales calls and academic, hands-on forums, both independently and in cooperation with NOAA. A principal focus will be on ASMI’s sustainability platform. ASMI will arrange for prominent sustainability experts from various sectors, both public and private, from the US and Japan, to speak with and educate Japanese industry members. ASMI will work with US seafood industry organizations to co-sponsor trade seminars and workshops. ASMI will also place advertisements in seafood industry publications to remind the industry of the benefits of Alaska seafood.

JJ51: Trade Ads for Alaska Seafood and Pollock Surimi Date of Activity: February 2018 Summary of Activity: Suisan Times issued a "U.S. Pollock Surimi Trends in 2018" special edition in February 2018 to provide detailed market information on pollock, and the challenges currently facing each processing company. ASMI Japan placed an ad in this issue to remind the Japanese surimi industry that Alaska is a reliable source of wild, sustainable seafood, and that the Alaska fishing industry is the world's best model of successful sustainable fishing. Results: ­ Suisan Times Circulation: 8,500 / daily ­ Increased awareness of Alaska as a reliable source of wild, sustainable seafood. ­ Increased awareness of the Alaska fishing industry as a model of a successful sustainable fishing.

ASMI International Activity Report Japan January – March 2018 p. 23

Current Quarter Results: • JJ51: Ads for Alaska Seafood and Pollock Surimi; February 2018; total circulation: 8,500

Cumulative Fiscal Year Results: • JJ06: Ad for Tokyo International Seafood Expo; August 2017; total circulation: 379,000 copies • JJ35: Minato Shimbun Trade Ad for Alaska Seafood; October 31st 2017, total circulation:58,000 copies • JJ40: Trade Ads for Herring roe on 3 major trade newspapers; December 2017, Suisan Keizai Shimbun 59,000 copies, Minato Shimbun 58,000 copies, Suisan times 8500 copies • JJ51: Ads for Alaska Seafood and Pollock Surimi; February 2018; total circulation: 8,500

ASMI International Activity Report Japan January – March 2018 p. 24

Activity Number: M17GXJAXT3- Trade Shows Activity Budget Spent to Date: $46,989

Activity Description: Trade shows offer an opportunity to improve and build new relationships with the Japanese seafood trade and educate them about Alaska seafood products and attributes. To increase Alaska seafood exposure to retail and HRI trade, ASMI will participate in the Supermarket Trade Show and target seafood trade through seafood shows in Tokyo, Osaka, and regional wholesale shows nationwide. ASMI will also explore new show opportunities as they become available and based on interest from Alaska seafood industry members.

JJ56: Tokai Denpun Food Festival 2018 Date of Activity: February 23, 2018 Summary of Activity: Tokai Denpun Co., Ltd. is a food industry trading company (operates various businesses including importing/exporting, processing, wholesaling, and seafood business). Tokai Denpun also runs various seafood businesses all over the world, and its surimi business is one of its "signature" businesses. Every two years, Tokai Denpun holds a "Food Festival" trade show for its customers, clients and food industry, which has become one of the most influential surimi trade shows in Japan. ASMI Japan collaborated with GAPP to operate one booth (free of charge) at the Food Festival to promote Alaska pollock surimi to the trade show attendees (approximately 2,000 people, 50-60% from the surimi industry). ASMI Japan distributed Alaska pollock surimi brochures and showed visitors short movies about the Alaska pollock surimi process (one from GAPP and one from ASMI). Results: Approximately 2000 people (50-60% surimi industry attendees) participated in the festival.

ASMI International Activity Report Japan January – March 2018 p. 25

Current Quarter Results:  JJ56: Tokai Denpun Food Festival 2018; February 23, 2018; Approximately 2,000 people visited the show.

Cumulative Fiscal Year Results:  JJ05: Japan International Seafood Show; August 23-25, 2017; 33,858 people visited the show.  JJ14 Regional Trade Show; September 13 in Sendai, September 26 in Aomori; 1,500 people and 900 people visited the regional seafood trade shows respectively.  JJ56: Tokai Denpun Food Festival 2018; February 23, 2018; Approximately 2,000 people visited the show.

Activity Number: M17GXJAXT4- Website Development and Maintenance Activity Budget Spent to Date: $15,000

Activity Description: ASMI Japan’s web design team is expanding each section of the website for trade, media, and HRI, making it a one-stop shop for the latest news, collaterals and POS materials (both downloading and ordering), press release archives, photo galleries and other resources for the Japanese seafood industry and media, helping them most effectively market, promote and report on Alaska seafood.

ASMI Japan collects registrations for access to this data, allowing more proactive, targeted promotions in Japan.

Date of Activity: January - March 2018

Summary of Activity: • ASMI Japan updated website information with information including campaigns, press releases and the new logo. Campaign Page: Activity Highlight:

Current Quarter Results: • The Japan website statistics for January to March 2018 are as follows:

ASMI International Activity Report Japan January – March 2018 p. 26

• Visitors: 29 • Page views: 34 • Unique visitors: 28

Cumulative Fiscal Year Results:

Q1 Q2 Q3 Q4 Total Visitors 50 57 29 136 Page Views 60 66 34 160 Unique Visitors 59 48 28 135

JJ39: Instagramers Japan

Date of Activity: March 2018

Summary of Activity: As consumption of surimi products decreases in Japan, ASMI Japan sought to reverse the trend by conduction a surimi product promotion on Instagram. The promotion consisted of a "Surimi arranging recipe contest with surimi products" with "Instagramers Japan,” is the biggest Instagram user group in Japan with 120,000 followers.

Results: ­ 71 posts submitted for Alaska surimi recipes with the hashtags #alaskaseafood, #alaskasurimi #nerimonoarrange ­ Reach: 324,041 in total ­ Number of “likes”: 19,358 in total ­ Comments: 444 comments

ASMI International Activity Report Japan January – March 2018 p. 27

Current Quarter Results:  JJ39: Instagramers Japan; March 2018; 19,358 “likes” in total

Cumulative Fiscal Year Results:  JJ39: Instagramers Japan; March 2018; 19,358 “likes” in total

Activity Number: M17GXJAXH1- Foodservice Promotions Activity Budget Spent to Date: $68,725

Activity Description: ASMI Japan regularly conducts Alaska Seafood Fairs and menu promotions at HRI establishments (from high-end to fast food), encouraging them to place Alaska origin identification on menus and in-store POS. ASMI also works with chefs and chef associations to educate them about cooking with Alaska seafood, with additional focus on Japanese style chefs to overcome the perception that Japanese style recipes must use Japanese ingredients. In addition to promoting Alaska seafood items already popular among chefs (salmon, crab, sablefish and roe) ASMI develops new activities for underutilized species (such as flatfish and new preparations of herring roe) and relatively new-to-market products to be introduced and experimented with by HRI users.

JJ55: Alaska Pollock Surimi Event Date of Activity: February 24, 2018 Summary of Activity:

ASMI International Activity Report Japan January – March 2018 p. 28

ASMI Japan conducted an "Alaska Pollock Surimi Event," in collaboration with Ryori Tsushin Magazine, on February 24, 2018 at Yoru no Sawagi Restaurant in Asakusa, Tokyo. Twenty Ryori Tsushin readers who work in food-related industries were chosen by application and lottery to attend this event.

Pat Shanahan, Program Director of GAPP, was invited as the guest of honor to this event. The restaurant's chef, Tomo Kurihara, made original Alaska pollock surimi recipes and presented cooking demonstrations to the audience.

ASMI Japan and GAPP gave a presentation about natural, wild and sustainable Alaska pollock and its health benefits. The event program included an Alaska pollock recipe tasting session. This activity is connected with JJ34 - Ryori Tsushin Advertorial. Results: 20 readers attended the seminar and learned about the sustainability of Alaska seafood.

Current Quarter Results:  JJ55: Alaska Pollock Surimi Event; February 24, 2018; 20 people attended.

ASMI International Activity Report Japan January – March 2018 p. 29

Cumulative Fiscal Year Results:  JJ10: Alaska Seafood Seminar with Kakiyasu; August 30, 2017; 40 people attended.  JJ13: Tokyo Jazz Festival; September 1-3, 2017, sales of smoked salmon sandwiches totaled US$2,683 (JPY 300,000).  JJ16: Toray Pan Pacific WTA Tennis Tournament - Collaboration with SHIDAX; September 16-24, 2017; Total sales: US$10,869 (JPY1,217,300)  JJ29: Alaska Seafood Lunch Seminar at Sapporo Grand Hotel; October 27, 2017; over 100 people attended the seminar and Alaska Seafood lunch. More than ten Alaska seafood varieties were offered for tasting.  JJ55: Alaska Pollock Surimi Event; February 24, 2018; 20 people attended.

ASMI International Activity Report Japan January – March 2018 p. 30

Free Press Table:

Publication Audience Distribut Circulation Readership # of pages EAV $ ion Name (Consum (daily/w # of copies, Circ. X (or word Equivalent er trade eekly/ online hits readers per count, pls Ad value or HRI) monthly or copy indicate) (US$) etc.) followers Q1 FY17/18 Yamagata Shimbun Consumer daily 211,028 211,028 1 paragraph 2,055 Nikkan Suisan Keizai Consumer daily 61,000 61,000 3 paragraphs 562 Shimbun Suisan Times Consumer daily 8,500 8,500 3 paragraphs 1,053 Instagram of keitalastella Consumer daily 947 947 1 post 1,054 (Food Specialist) Instagram of Consumer daily 118 118 1 post 1,054 tomiko_kitchen (Instructor in cooking class) Seibu Odawara-ten Consumer daily N/A N/A 1 page 1,054 website Twitter of Seibu Consumer daily 491 491 1 tweet 1,054 Odawara-ten Facebook of Seibu Consumer daily 245 245 1 post 1,054 Odawara-ten Twitter of Seibu Consumer daily 491 491 1 tweet 1,054 Odawara-ten Facebook of Seibu Consumer daily 245 245 1 post 1,054 Odawara-ten Facebook of Seibu Consumer daily 245 245 1 post 1,054 Odawara-ten Twitter of Seibu Consumer daily 491 491 1 tweet 1,054 Odawara-ten Bi Premium website Consumer daily N/A N/A 1 page 1,059 Minato Shimbun Trade daily 58,000 58,000 1 paragraph 635 Seibu Tokorozawa-ten Consumer daily N/A N/A 1 page 1,059 website Facebook of Seibu Consumer daily 983 983 1 post 1,059 Tokorozawa-ten Twitter of Seibu Consumer daily 477 477 1 tweet 1,059 Tokorozawa-ten Facebook of Nippon Consumer daily 111 111 1 post 1,059 Shunsaitei Sakabar Cooking expert Kishida Consumer daily N/A N/A 1 post 1,059 Yuko official blog Minato Shimbun Trade daily 58,000 58,000 3 paragraphs 7,938 Minato Shimbun Trade daily 58,000 58,000 5 paragraphs 2,222 Shimin Times Trade daily 69,136 69,136 1 paragraphs 648

ASMI International Activity Report Japan January – March 2018 p. 31

Nikkan Suisan Keizai Trade daily 61,000 61,000 1 paragraph 141 Shimbun Nikkan Suisan Keizai Trade daily 61,000 61,000 9 paragraphs 5,080 Shimbun Nikkan Suisan Keizai Trade daily 61,000 61,000 6 paragraphs 4,233 Shimbun Nikkan Suisan Keizai Consumer daily 61,000 61,000 1 paragraph 141 Shimbun Seibu Odawara-ten Consumer daily N/A N/A 1 page 1,059 website Sogo Yokohama-ten Consumer daily N/A N/A 1 tweet 1,059 website Suisan Times Trade daily 8,500 8,500 3 paragraphs 1,764 Suisan Times Trade daily 8,500 8,500 3 paragraphs 1,764 Suisan Times Trade daily 8,500 8,500 5 paragraphs 1,764 Nikkan Suisan Keizai Trade daily 61,000 61,000 4 paragraphs 1,411 Shimbun Nikkan Suisan Keizai Trade daily 61,000 61,000 1 paragraph 112 Shimbun Nikkan Suisan Keizai Trade daily 61,000 61,000 4 paragraphs 2,822 Shimbun Nikkan Suisan Keizai Trade daily N/A N/A 1 paragraph 1,059 Shimbun (web) Instagram of keitalastella Consumer daily 1,218 1,218 1 post 1,059 (Cooking expert) Instagram of y.koshida Consumer daily 747 747 1 post 1,059 (Cooking expert) Seibu Funabashi-ten Consumer daily N/A N/A 1 page 1,059 website Instagram of keitalastella Consumer daily 1,218 1,218 1 post 1,059 (Cooking expert) Twitter of Seibu Consumer daily 17,089 17,089 1 tweet 1,059 Shibuya-ten Facebook of Kakiyasu Consumer daily 15,239 15,239 1 post 1,059 Honten Twitter of Kakiyasu Consumer daily 7,964 7,964 1 post 1,059 Honten

Nikkan Suisan Keizai Trade daily 61,000 61,000 1 paragraph 1,411 Shimbun

Kurorisa (Japanese Consumer daily 87,303 87,303 1 post 1,059 influential blogger) Official Blog Nikkei Ecology Consumer daily 16,625 16,625 1 paragraph 798 Bi Premium Consumer quarterly 80,000 80,000 1 page 35,752 Instagram of Consumer daily 30,994 30,994 1 post 1,069 fudanpremium Instagram of Consumer daily 30,994 30,994 1 post 1,069 fudanpremium Yamagata Shimbun Consumer daily 211,028 211,028 1 paragraph 694 Living Chiba Consumer daily 202,150 202,150 3 paragraphs 3,465

ASMI International Activity Report Japan January – March 2018 p. 32

Living Funabashi- Consumer daily 100,780 100,780 3 paragraphs 2,815 Narashino Living Saitama Consumer daily 232,250 232,250 3 paragraphs 3,465 Living Tokyo Consumer daily 155,000 155,000 3 paragraphs 3,465 Fukutoshin Living Tokyo Minami Consumer daily 155,545 155,545 3 paragraphs 3,465 Living Yokohama Consumer daily 178,500 178,500 3 paragraphs 3,465 Higashi Living Yokohama Consumer daily 184,000 184,000 3 paragraphs 3,465 Minami Minato Shimbun Consumer daily 58,000 58,000 3 paragraphs 1,282 Suisan Times Consumer daily 8,500 8,500 4 paragraphs 356 Nikkan Suisan Keizai Consumer daily 61,000 61,000 4 paragraphs 988 Shimbun Minato Shimbun Consumer daily 58,000 58,000 2 paragraphs 1,282 Asahi Shogakusei Consumer daily 349,500 349,500 1 paragraph 605 Shimbun Seibu Fukui-ten website Consumer daily N/A N/A 1 page 1,069 Seven & i Holdings Consumer daily N/A N/A 1 page 1,069 Facebook of Seibu Consumer daily 592 592 1 post 1,069 Fukui-ten Twitter of Seibu Fukui- Consumer daily 509 509 1 tweet 1,069 ten Twitter of Seibu Fukui- Consumer daily 509 509 1 tweet 1,069 ten Nihon Keizai Shimbun Consumer daily 450,913 450,913 1 page 18,050 Web Nikkei Sangyo Shimbun Consumer daily 180,433 180,433 8 paragraphs 3,172 (All 2 editions) Instagram of keitalastella Consumer daily 1,250 1,250 1 post 1,069 (Cooking expert) Wine-What!? Online Consumer daily N/A N/A 1 page 1,069 Meets Regional Consumer daily 150,000 150,000 1/8 page 947 Q1 FY17/18 total: - - 4,069,858 4,069,858 - 160,397

Q2 FY17/18 Publication Audience Distributi Circ. Readership # of pages EAV $ on Fukui Shimbun Consumer daily 209,572 209,572 1 paragraph 1,452 Facebook of Taverna Consumer daily 1,225 1,225 1 post 1,043 Esquina Sogo Hiroshima-ten Consumer daily N/A N/A 1 page 1,043 website excite News Consumer daily 209,727 209,727 1 page 16,156 Instagram of Consumer daily 995 995 1 post 1,043 meets_regional Facebook of Taverna Consumer daily 1,225 1,225 1 post 1,043 Esquina Instagram of keitalastella Consumer daily 1,286 1,286 1 post 1,043 (Cooking expert)

ASMI International Activity Report Japan January – March 2018 p. 33

Facebook of Taverna Consumer daily 1,225 1,225 1 post 1,043 Esquina Facebook of Taverna Consumer daily 1,225 1,225 1 post 1,043 Esquina Facebook of Sogo Consumer daily 1,669 1,669 1 post 1,043 Hiroshima-ten Twitter of Sogo Consumer daily 2,619 2,619 1 post 1,043 Hiroshima-ten Instagram of ryutakijima Consumer daily 2,112 2,112 1 post 1,043 (Cooking expert) Facebook of Taverna Consumer daily 1,225 1,225 1 post 1,043 Esquina Facebook of Taverna Consumer daily 1,225 1,225 1 post 1,043 Esquina Kurashi no Fusen (blog) Consumer daily N/A N/A 1 post 1,043 Instagram of Consumer daily 1,131 1,131 1 post 1,043 meets_regional Instagram of Consumer daily 228 228 1 post 1,043 mizuironomado Nikkan Suisan Keizai Trade daily 61,000 61,000 6 paragraphs 1,668 Shimbun Nikkan Suisan Keizai Trade daily N/A N/A 2 lines 1,043 Shimbun (web) Instagram of meets Consumer daily 1,169 1,169 1 post 1,043 regional Nikkan Suisan Keizai Trade daily 61,000 61,000 1 paragraph 278 Shimbun Facebook of Taverna Consumer daily 1,225 1,225 1 post 1,043 Esquina Instagram of Consumer daily 48 48 1 post 1,043 enisi.foodcooking Facebook of Taverna Consumer daily 1,225 1,225 1 post 1,043 Esquina Wine-What!? Online Consumer daily N/A N/A 1 page 1,043 Instagram of Consumer daily 331 331 1 post 1,043 naonao2909 Instagram of keitalastella Consumer daily 1,334 1,334 1 post 1,043 (Cooking expert) Meets Regional Consumer Monthly 150,000 150,000 2 pages 9,248 Bi Premium Consumer Quarterly 80,000 80,000 10 page 88,082 Minato Shimbun Trade daily 58,000 58,000 3 paragraphs 1,391 Instagram of keitalastella Consumer daily 1,351 1,351 1 post 1,031 (Cooking expert) Nihon Keizai Shimbun Consumer daily 1,826,571 1,826,571 1 paragraph 2,887 (Tokyo edition) Coop Tohoku Consumer daily N/A N/A 1 page 1,031 Hokkaido Shimbun Consumer daily 418,209 418,209 2 paragraphs 2,803 Evening (Sapporo edition) Instagram of keitalastella Consumer daily 1,369 1,369 1 post 1,031 (Cooking expert)

ASMI International Activity Report Japan January – March 2018 p. 34

Instagram of Consumer daily 226 226 1 post 1,031 tomiko_kitchen (Instructor in cooking class) Sogo-Seibu Newsletter Consumer Monthly N/A N/A 1/3 page N/A Meets Regional Consumer Monthly 150,000 150,000 1/20 page 228 Meets Regional Consumer Monthly 150,000 150,000 1/3 page 2,284 Minato Shimbun Trade daily 58,000 58,000 3 paragraphs 1,895 Minato Shimbun Trade daily 58,000 58,000 2 paragraphs 315 Minato Shimbun Trade daily 58,000 58,000 2 paragraphs 1,579 Suisan Times Trade daily 8,500 8,500 4 paragraphs 935 Suisan Times Trade daily 8,500 8,500 5 paragraphs 105 Seven & i Holdings Consumer daily N/A N/A 1/6 page 1,053 The Cuisine Press Consumer daily N/A N/A 3 pages 1,053 Instagram of keitalastella Consumer daily 1,419 1,419 1 post 1,053 (Cooking expert) Twitter of Living Chiba Consumer daily 1,754 1,754 1 tweet 1,053 Instagram of keitalastella Consumer daily 1,419 1,419 1 post 1,053 (Cooking expert) Instagram of keitalastella Consumer daily 1,427 1,427 1 post 1,053 (Cooking expert) Instagram of keitalastella Consumer daily 1,427 1,427 1 post 1,053 (Cooking expert) Wine-What!? Trade daily 40,000 40,000 1/10 page 207 Q2 FY17/18 total: daily 3,638,193 3,638,193 - 166,997

Q3 FY17/18 Publication Audience Distribut Circ. Readership # of pages EAV $ ion @nifty News Consumer daily 859,880 859,880 1 page 29,764 auone News Consumer daily 246,429 246,429 1 page 17,070 Biglobe News Consumer daily 1,122,038 1,122,038 1 page 45,802 Cube News Consumer daily N/A N/A 1 page 1,037 dmenu News Consumer daily N/A N/A 1 page 1,037 excite News Consumer daily 209,727 209,727 1 page 16,057 goo News Consumer daily 928,041 928,041 1 page 29,764 Infoseek Rakuten News Consumer daily 781,232 781,232 1 page 29,764 Jiji.com Consumer daily 47,189 47,189 1 page 6,912 Livedoor News Consumer daily 298,861 298,861 1 page 17,070 mixi News Consumer daily 3,235,036 3,235,036 1 page 209,664 MSN News Consumer daily 10,486 10,486 1 page 2,410 News Cafe Consumer daily N/A N/A 1 page 1,037 Yahoo! Finance Consumer daily N/A N/A 1 page 1,037 Yahoo! News Consumer daily 22,472,227 22,472,227 1 page 209,664 Iwate Nichinichi Consumer daily 55,600 55,600 1 page 566 Kushiro Shimbun Consumer daily 63,500 63,500 1 page 798 Tomakomai Mimpo Consumer daily 62,212 62,212 1 page 367 View point Consumer daily N/A N/A 1 page 1,037 Mutsu Shimpo Consumer daily 53,500 53,500 1 page 592

ASMI International Activity Report Japan January – March 2018 p. 35

Instagram of keitalastella Consumer daily 1,458 1,458 1 post 1,037 (Cooking expert) First Kitchen Consumer daily N/A N/A 1 page 1,037 Instagram of keitalastella Consumer daily 1,458 1,458 1 post 1,037 (Cooking expert) Mezase Oriental Beauty Consumer daily 1,001 1,001 1 page 1,037 (blog) Wendy's First Kitchen Consumer daily N/A N/A 1 page 1,037 @nifty Business Consumer daily 859,880 859,880 1 page 29,764 @nifty News Consumer daily 859,880 859,880 1 page 29,764 Asa Days... (blog) Consumer daily 326 326 1 page 1,037 Biglobe News Consumer daily 1,122,038 1,122,038 1 page 45,802 Dream News Consumer daily N/A N/A 1 page 1,037 Entabe Consumer daily 1,000,000 1,000,000 1 page 1,838 excite News Consumer daily 209,727 209,727 1 page 16,057 FIDELI Consumer daily 220,900 220,900 1 page 1,037 Fresh Eye News Consumer daily N/A N/A 1 page 1,037 Gunosy Consumer daily 12,000,000 12,000,000 1 page 12,255 Infoseek Rakuten News Consumer daily 781,232 781,232 1 page 29,764 Infoseek Rakuten News Consumer daily 781,232 781,232 1 page 29,764 Instagram of Consumer daily 604 604 1 post 1,037 31margindrive Instagram of Consumer daily 1,321 1,321 1 post 1,037 keiko.kusakabe Instagram of youmiho Consumer daily 1,342 1,342 1 post 1,037 Instagram of yuko__888 Consumer daily 18,214 18,214 1 post 1,037 Keitan no Chicchai Consumer daily 558 558 1 page 1,037 Shiawase Mitsuketa (blog) Kodawari no On-na no Consumer daily 3,517 3,517 1 page 1,037 Hitorigoto (blog) Mapion News Consumer daily 146,809 146,809 1 page 14,452 MarketZine Consumer daily 124,250 124,250 1 page 7,878 Midori no goo Consumer daily N/A N/A 1 page 1,037 mixi News Consumer daily 3,235,036 3,235,036 1 page 209,664

Miya Biz Consumer daily N/A N/A 1 page 1,037 Miyanichi e Press Consumer daily N/A N/A 1 page 1,037 N+ News Release Consumer daily N/A N/A 1 page 1,037 News Navi Consumer daily N/A N/A 1 page 1,037 News Walker Consumer daily 3,750,000 3,750,000 1 page 7,003 Niconico News Consumer daily 1,331,765 1,331,765 1 page 45,802 Oricon News Consumer daily 120,593 120,593 1 page 13,006 Peachy Consumer daily 298,861 298,861 1 page 17,070 Rakuten Woman Consumer daily 781,232 781,232 1 page 29,764 Sacchi to Yuyu no Ikuji Consumer daily 441 441 1 page 1,037 Funtoki (blog) SEO Tools for Consumer daily N/A N/A 1 page 1,037 Webmaster

ASMI International Activity Report Japan January – March 2018 p. 36

Shi no blog Consumer daily 687 687 1 page 1,037 So-net Consumer daily 178,268 178,268 1 page 16,057 StartHome Consumer daily 275,000 275,000 1 page 1,750 The Asahi Shimbun Consumer daily 2,250,000 2,250,000 1 page 10,505 Digital [and] men Tokushima Shimbun Consumer daily N/A N/A 1 page 1,037 Web Toremaga News Consumer daily N/A N/A 1 page 1,037 T-SITE Consumer daily N/A N/A 1 page 1,037 Value Press! Consumer daily N/A N/A 1 page 1,037 Yahoo! Beauty Consumer daily N/A N/A 1 page 1,037 Yomerumo News Consumer daily N/A N/A 1 page 1,037 CHIZU STYLE (blog) Consumer daily 1,396 1,396 1 page 1,037 Erion no Blog (blog) Consumer daily 986 986 1 page 1,037 KIRIMI-chan Osakana Consumer daily N/A N/A 1 page 1,037 Navi Nikkan Suisan Keizai Trade daily 61,000 61,000 1 page 2,349 Shimbun Tokyo Morning Biyori Consumer daily 19,148 19,148 1 page 1,037 (blog) IkukoDays (blog) Consumer daily N/A N/A 1 page 1,037 Nagiru no Blog Consumer daily 226 226 1 page 1,037 Secret Box of OZ (blog) Consumer daily 125 125 1 page 1,037 d menu News Consumer daily N/A N/A 1 page 1,037 GIGAZINE Consumer daily 57,675 57,675 1 page 7,680 goo Gourmet & Ryori Consumer daily N/A N/A 1 page 1,037 goo News Consumer daily 928,041 928,041 1 page 29,764 Livedoor News Consumer daily 298,861 298,861 1 page 17,070 Gaishoku.biz Consumer daily N/A N/A 1 page 1,037 Gunosy Consumer daily 12,000,000 12,000,000 1 page 12,255 Pansta Consumer daily N/A N/A 1 page 1,037 The Cuisine Press Consumer Monthly N/A N/A 1 page 1,037 Instagram of keitalastella Consumer daily 1,458 1,458 1 post 1,037 (Cooking expert) Anna Ito Official Blog Consumer daily 229 229 1 page 1,037 Facebook of Anna ITO Consumer daily 3,406 3,406 1 post 1,037 Facebook of Live Consumer daily 2,431 2,431 1 post 1,037 GARDEN Bici Stelle Instagram of Consumer daily 1,471 1,471 1 post 1,037 chikanakamura.bicycle Instagram of Consumer daily 262 262 1 post 1,037 tomiko_kitchen (Instructor in cooking class) Gekkan Teion Ryutsu Consumer daily N/A N/A 2 paragraphs N/A Minato Shimbun Trade daily 58,000 58,000 5 paragraphs 1,607 Suisan Times Trade daily 8,500 8,500 7 paragraphs 119 Suisan Times Trade daily 8,500 8,500 1 paragraph 893

ASMI International Activity Report Japan January – March 2018 p. 37

Shokuhin Sangyo Trade daily 107,000 107,000 3 paragraphs 857 Shimbun Shokuhin Kagaku Trade daily 26,000 26,000 3 paragraphs 792 Shimbun Facebook of Sogo Consumer daily 4,082 4,082 1 post 1,072 Yokohama-ten Sogo Yokohama-ten Consumer daily N/A N/A 1 page 1,072 website Twitter of Sogo Consumer daily 4,503 4,503 1 post 1,072 Yokohama-ten Chukyo Sports Consumer daily 256,100 256,100 3 paragraphs 11,442 Osaka Sports Consumer daily 397,600 397,600 1 post 15,403 Sogo Yokohama-ten Consumer daily N/A N/A 1 post 1,072 website Tokyo Sports Consumer daily 1,169,500 1,169,500 3 paragraphs 19,071 Hamburger Street (Blog Consumer daily N/A N/A 1 page 1,072 edition) Instagram of keitalastella Consumer daily 1,470 1,470 1 post 1,072 (Cooking expert) Instagram of keitalastella Consumer daily 1,470 1,470 1 post 1,072 (Cooking expert) Kyushu Sports Consumer daily 406,800 406,800 3 paragraphs 15,403 Anna Ito Official Blog Consumer daily 229 229 1 page 1,072 Facebook of Anna ITO Consumer daily 3,413 3,413 1 post 1,072 Instagram of keitalastella Consumer daily 1,486 1,486 1 post 1,072 (Cooking expert) Wine-What!? Online Consumer daily N/A N/A 1 page 1,072 Anna Ito Official Blog Consumer daily 229 229 1 post 1,072 Facebook of Anna ITO Consumer daily 3,418 3,418 1 post 1,072 Facebook of Wine- Consumer daily 4,436 4,436 1 post 1,072 What!? Facebook of Sapporo Consumer daily 13,714 13,714 1 post 1,072 100 miles Facebook of Wine- Consumer daily 4,436 4,436 1 post 1,072 What!? Facebook of Wine- Consumer daily 4,436 4,436 1 post 1,072 What!? Facebook of Wine- Consumer daily 4,436 4,436 1 post 1,072 What!? Instagram of keitalastella Consumer daily 1,496 1,496 1 post 1,072 (Cooking expert) Instagram of keitalastella Consumer daily 1,496 1,496 1 post 1,072 (Cooking expert) Instagram of keitalastella Consumer daily 1,496 1,496 1 post 1,072 (Cooking expert) Instagram of keitalastella Consumer daily 1,496 1,496 1 post 1,072 (Cooking expert) Instagram of keitalastella Consumer daily 1,496 1,496 1 post 1,072 (Cooking expert) Instagram of keitalastella Consumer daily 1,496 1,496 1 post 1,072 (Cooking expert)

ASMI International Activity Report Japan January – March 2018 p. 38

Instagram of keitalastella Consumer daily 1,496 1,496 1 post 1,072 (Cooking expert) Instagram of keitalastella Consumer daily 1,496 1,496 1 post 1,072 (Cooking expert) Instagram of Consumer daily 525 525 1 post 1,072 yumi.caketeacher (Instructor in cooking class) Instagram of Consumer daily 525 525 1 post 1,072 yumi.caketeacher (Instructor in cooking class) KIRIMI-chan Osakana Consumer daily N/A N/A 1 page 1,072 Navi Nikkan Suisan Keizai Trade daily N/A N/A 1 page 1,072 Shimbun (web) Kamaboko Tsushin Consumer daily N/A N/A 1 page 1,072 (blog) Gekkan Aqua Net Consumer Monthly 28,000 28,000 2 page 1,944 Suisan Times Trade daily 8,500 8,500 3 609 paragraph Nikkei MJ Consumer daily 248,279 248,279 1paragraph 702 Nikkan Suisan Keizai Trade daily 61,000 61,000 6 paragraph 1,461 Shimbun Nikkan Suisan Keizai Trade daily 61,000 61,000 4 paragraph 1,169 Shimbun Instagram of konos.lily Consumer daily 62 62 1 post 1,097 Instagram of hideaki888 Consumer daily 54 54 1 post 1,097 Anna Ito Official Blog Consumer daily 231 231 1 page 1,097 Facebook of Anna ITO Consumer daily 3,420 3,420 1 post 1,097 Facebook of Ashita Tsuri Consumer daily 50,276 50,276 1 post 1,097 Iko! Tu-shin Steam it of Consumer daily 45 45 1 page 1,097 sweetsqueenyumi Instagram of keitalastella Consumer daily 1,512 1,512 1 post 1,097 (Cooking expert) Q3 FY17/18 total: - - 77,345,458 77,345,458 - 1,435,951 Q4 FY17/18 Publication Audience Distribut Circ. Readership # of pages EAV $ ion

Link: Y/N OK for ASMI to post on website?

Link: Y/N OK for ASMI to post on website?

ASMI International Activity Report Japan January – March 2018 p. 39

Q4 FY17/18 total:

Audience Distribution Circ. Readership # of pages EAV $ Cumulative - - 85,053,509 85,053,509 - 1,663,345 total:

FY17/18 Advertisements/Advertorials Publication Target Audience Distribution Circulation Readership # of Pages Cost Date/s

Consumer/Women Saita Monthly 180,500 180,500 2 pages $24,000 August 2017 20s-30s

August 21, Suisan Keizai Shimbun Trade Daily 61,000 61,000 5 columns $5,382.91 2017

August 18, Minato Shimbun Trade Daily 58,000 58,000 5 columns $4,806.17 2017

August 21, Suisan Times Trade Weekly 8,500 8,500 5 columns $3,204.11 2017

December Bon Marche Consumer Daily 3,000,000 3,000,000 5 columns $3,700 13, 2017 December Suisan Keizai Shimbun Trade Daily 61,000 61,000 2 columns $500 2017 December Minato Shimbun Trade Daily 58,000 58,000 5 columns $1,000 2017 $1,000 December Suisan Times Trade Weekly 8,500 8,500 5 columns 2017 October 31, Minato Shimbun Trade Daily 58,000 58,000 5 columns $5,000 2017 November Bi-premium Consumer Monthly 80,000 80,000 10 pages $15,000 2017 February Suisan Times Trade Daily 5 columns $2,500 8,500 8,500 2018 Instagramers Japan Consumer Daily 120,000 120,000 1 page $15,000 March 2018

Ryori Tsushin Consumer Monthly 70,000 70,000 4 pages $30,000 March 2018

Wine What? Consumer Monthly 40,000 40,000 5 pages $20,500 March 2018

Meets Regional Consumer Monthly 150,000 150,000 2 pages $13,500 March 2018

Total - - 3,962,000 3,962,000 - $96,500 -

ASMI International Activity Report Japan January – March 2018 p. 41

RETAIL MERCHANDISING ACTIVITIES: Exchange Rate: JPY107 Contribution Volume Sold Value Sold Promotion Activity Description During Dates / Nº of Previous Trade Partner ASMI Third Party Promotion Previous Period Current Period Outlets and Period (kg) Species Promoted (kg) Store Days July 14 - 20 JPY210,600 Seibu Odawara 1 outlet, 5 store Sales demonstration US$4,881 US$2,000 0 US$1,863 days August 11 - 15 Seibu JPY 1,133,716 1 outlet, 5 store Sales demonstration US$9,795 US$2,000 0 Tokorozawa US$10,033 days August 25 & 26, Sogo/Seibu JPY99,191,000 10 outlets, 20 Sales demonstration US$25,744 US$5,000 0 Group US$877,800 store days August 11 – 15, JPY65,382,637 JPY61,002,000 Ito-Yokado 150 outlets, 750 Sales demonstration US$6,930 US$1,000 US$578,607 US$539,841 store days August 19 & 20, JPY8,172,000 JPY6,625,000 York Mart 78 stores, 156 Sales demonstration US$8,726 US$1,000 US$72,319 US$58,628 store days September 14- JPY225,420 Seibu Fukui 18, 1 store, 5 Sales demonstration US$5,541 US$2,000 0 US$1,995 store days August 19 & 20, JPY3,800,000 JPY3,677,693 Iwaki Gyorui 10 stores, 10 Sales demonstration US$9,488 US$1,000 JS$33,628 US$32,546 store days

Total Q1 251 stores, JPY81,154,637 JPY172,065,122 US$71,105 US$14,000 Results 951 stores US$718,182 US$1,522,706

ASMI International Activity Report Japan January – March 2018 p. 42

Cooking demonstration, October 3-9, Sales demonstration, POS JPY104,700 Seibu Hiroshima 1 store, sockeye salmon, salmon roe, US$3,855 US$3,000 - US$935 7 store days black cod, Pacific cod, pollock roe, rock sole, Atka Mackerel Sales demonstration, POS, August 1-30, sockeye salmon, salmon roe, JPY89,295,810 JPY83,195,015 Coop Sapporo 100 stores, black cod, Pacific cod, pollock US$33,340 US$3,000 US$797,284 US$748,170 300 store days roe, rock sole, Atka Mackerel, POP, rockfish, herring,

September 24, Sales demonstration, POS JPY483,060 Izumi Store 3 stores US$611 US$200 - Sujiko (sockeye salmon roe) US$4,313 3 store days

October 4-10, Sales demonstration, POS JPY20,857,000,000 JPY22,100,000,000 AEON 225 stores, US$35,116 US$1,000 Pacific cod, US$186,223,214 US$197,321,428 1,575 store days

Oct. 9 & 14 Sales demonstration, POS JPY556,336 COSTCO 26 stores US$4,975 US$500 -- Pacific cod US$4,967 26 store days

Total Q2 355 stores JPY 20,946,295,810 JPY22,184,339,111 US$77,897 US$7,700 Results 1611 store days US$187,020,498 US$198,074,456

December 28 Sales demonstration JPY8,177,729 Ito-Yokado 40 stores US$7,678 US$1,000 -- Kazunoko (Herring Roe) US$76,427 40 store days

October 7-8, 28 Sales demonstration JPY2,630,000,000 AEON 99 stores US$23,356 US$1,000 -- Sujiko (Salmon Roe) US$24,579,439 99 store days

ASMI International Activity Report Japan January – March 2018 p. 43

Dec 29-30 For 3 months For 3 months Sales demonstration, POS AEON 50 stores US$13,655 US$1,000 JPY607,000,000 JPY662,000,000 Kazunoko (Herring Roe) 50 store days US$5,672,897 US$6,186,915

January 26-31 2 items Sales demonstration National Den-en 1 store US$546 US$500 -- JPY101,902 black cod, sockeye salmon 2 store days US$952

Sales demonstration February 15-16 Pacific cod, milt, chum salmon JPY7,900,000 JPY4,900,000 Nakajima Suisan 19 stores sujiko (sockeye salmon), pollock US$4,114 (4 days) (2 days) 19 store days roe, black cod, red king crab, US$73,831 US$45,794 thornyhead, sockeye salmon, pollock roe, February 2-4 JPY389,894 JPY453,090 thornyhead, black cod, sujiko Sogo Yokohama 1 store US$2,230 (5 days) (3 days) (sockeye salmon), ikura (salmon 3 store days US$3,643 US$4,234 roe)

Total Q3 210 stores JPY615,289,894 JPY3,305,632,721 Results US$51,579 213 store days US$5,750,371 US$30,893,763

Total Q4

Results

Cum. 816 stores US$197,805 US$ US$187,738,680 US$223,084,662 Year Results 2775 store days

ASMI International Activity Report Japan January – March 2018 p. 44

HRI PROMOTIONAL ACTIVITIES: Exchange Rate: Contribution Volume Sold Value Sold During Restaurant/ Promotion Dates Activity Description Previous Previous Current ASMI Third Party Promotion Partner / Nº of Outlets Period (kg) Period Period Species Promoted (kg)

Tokyo Jazz September 1 to 3, JPY300,00 Kitchen car promotion n.a. Festival 1 outlet, 3 days (US$2,683)

Toray Pan Pacific Sep 15 to 24, 1 JPY1,217,300 Restaurant and bar promotion Tournament outlet, 9 days (US$10,869)

Total Q1 US$13,552 Results

Lunch seminar at Seminar October 13, Sapporo Grand Sockeye salmon, Pacific Cod, US$22,170 US$200 n.a. n.a. 1 outlet Hotel Pollock roe, salmon roe,

Total Q2 1 outlet US$22,170 US$200 Results

Event February 24, Alaska Pollock Alaska Pollock 2018 US$5,189.52 US$200 n.a. n.a. Surimi Event (Surimi Products) 1 outlet

Total Q3 Results US$5,189.52 US$200

ASMI International Activity Report Japan January – March 2018 p. 45

Total Q4

Results

Cumulative. US$27,359.52 US$400 US$13,552 Year Results