Fashion Meets Computer Vision: a Survey
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Overview of Fashion
Chapter01 vrv Overview of Fashion 1.1 UNDERSTANDING FASHION: INTRODUCTION AND DEFINITION Fashion has become an integral part of contemporary society. It is an omnipresent aspect of our lives and is one of the focal topics of the print and electronic media, television and internet, advertisements and window displays in shops and malls, movies, music and modes of entertainment etc. Fashion is a statement that signifies societal preferences created by individual and collective identities. The key to its core strength lies in its aspiration value, which means that people aspire to be fashionable. Fashion travels across geographical boundaries, history influencing and in turn, influenced by society. Though the term 'fashion' is often used synonymously with garment, it actually has a wider connotation. A garment is not fashion merely because it is worn. To become fashion, a garment has to reflect the socio-cultural ethos of the time. As a generic term, fashion includes all products and activities related to a 'lifestyle' - clothes, accessories, products, cuisine, furniture, architecture, mode of transportation, vacations, leisure activities etc. Fig 1.1 Evening gowns by Sanjeev Sahai Creative Director of Amethysta Viola Fashion has emerged as a globally relevant area of academic study which includes various aspects of fashion design, fashion technology and fashion management. Due to the wide range of human and social aspects within its ambit, it is also a topic of scholarly study by sociologists, psychologists and anthropologists. 1 01 v r v Its multi-faceted nature leads to numerous interpretations. For an average person, fashion could generally refer to a contemporary and trendy style of dressing being currently 'in' and which is likely to become 'out' by the next season or year. -
The Use of Trend Forecasting in the Product Development Process
THE USE OF TREND FORECASTING IN THE PRODUCT DEVELOPMENT PROCESS C TWINE PhD 2015 THE USE OF TREND FORECASTING IN THE PRODUCT DEVELOPMENT PROCESS CHRISTINE TWINE A thesis submitted in partial fulfilment of the requirements of the Manchester Metropolitan University for the degree of Doctor of Philosophy Department of Apparel / Hollings Faculty the Manchester Metropolitan University 2015 Acknowledgements The completion of this research project owes a great deal of support and encouragement of my supervisory team, Dr. David Tyler, Dr. Tracy Cassidy as my adviser and the expert guidance of my Director of Studies Dr. Ji-Young Ruckman and Dr. Praburaj Venkatraman. Their experience and commitment provided inspiration and guidance throughout those times when direction was much needed. I am also indebted to all those who participated in the interviewing process which aided the data collection process and made this research possible. These included personnel from the trend forecasting agencies Promostyl, Mudpie, Trend Bible and the senior trend researchers from Stylesight, and Trendstop. The buyers and designers from the retailers Tesco, Shop Direct, Matalan, River Island, Mexx, Puma, Bench, Primark, H&M, ASOS and Boohoo. Thank you to my lovely family, David and Florence for their support and encouragement when I needed it most. i Declaration No portion of the work referred to in this thesis has been submitted in support of an application for another degree or qualification of this or any other university or institution of learning. Copyright© 2014 All rights reserved No part of this thesis may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of the author. -
Swagger Like Us: Black Millennials' Perceptions of 1990S Urban Brands
Iowa State University Capstones, Theses and Graduate Theses and Dissertations Dissertations 2018 Swagger like us: Black millennials’ perceptions of 1990s urban brands Courtney Danielle Johnson Iowa State University Follow this and additional works at: https://lib.dr.iastate.edu/etd Part of the American Material Culture Commons, and the Fashion Design Commons Recommended Citation Johnson, Courtney Danielle, "Swagger like us: Black millennials’ perceptions of 1990s urban brands" (2018). Graduate Theses and Dissertations. 16600. https://lib.dr.iastate.edu/etd/16600 This Thesis is brought to you for free and open access by the Iowa State University Capstones, Theses and Dissertations at Iowa State University Digital Repository. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Iowa State University Digital Repository. For more information, please contact [email protected]. Swagger like us: Black millennials’ perceptions of 1990s urban brands by Courtney Danielle Johnson A thesis submitted to the graduate faculty in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE Major: Apparel, Merchandising and Design Program of study committee: Eulanda A. Sanders, Co-major Professor Kelly L. Reddy-Best, Co-major Professor Tera Jordan The student author, whose presentation of the scholarship herein was approved by the program of study committee, is solely responsible for the content of this thesis. The Graduate College will ensure this thesis is globally accessible and will not permit alterations after a degree is conferred. Iowa State University Ames, Iowa 2018 Copyright © Courtney Danielle Johnson, 2018. All rights reserved. ii DEDICATION This thesis is dedicated to Black folks. -
The Evolution of Streetwear
The Evolution of Streetwear The newfound reality of Streetwear and its luxury-like management Trabalho Final na modalidade de Dissertação apresentado à Universidade Católica Portuguesa para obtenção do grau de mestre em Marketing por Miguel Lobo de Macedo sob orientação de Professora Doutora Joana César Machado Universidade Católica, Faculdade de Economia e Gestão, Maio de 2015 Acknowledgements Máximo 1 página (facultativo) Abstract Purpose: To explore the critical dimensions of successful streetwear brands and how they garner customers’ attention, devotion and regard for the brand. Ultimately, the goal is to compare the anatomy of a streetwear brand to that of a luxury fashion brand and analyze the main differences and similarities between the two in order to understand how a streetwear brand, Supreme, operates in its niche market. By using a case study approach, this study plans on analyzing the newfound reality of streetwear, the reasons for its unprecedented consumption and what the biggest brands in this industry do in order to appeal, constantly, to different crowds: the devoted followers and the fashion-driven consumers. With this in mind, the study intends to validate the relevancy of these streetwear labels in today’s luxury fashion markets. Findings: The aspirational consumer of today’s streetwear will be the aspirational consumer of the eventual luxury market of tomorrow. I understand that there is still a lot to be studied within this streetwear industry but believe to have validated the importance of these brands in the purchasing intention of today’s consumers, by deconstructing the brands. Three important levels of analysis cement my study. -
How Fashion Erased the Politics of Streetwear in 2017
City University of New York (CUNY) CUNY Academic Works Capstones Craig Newmark Graduate School of Journalism Fall 12-15-2017 Mask On: How Fashion Erased the Politics of Streetwear in 2017 Frances Sola-Santiago How does access to this work benefit ou?y Let us know! More information about this work at: https://academicworks.cuny.edu/gj_etds/219 Discover additional works at: https://academicworks.cuny.edu This work is made publicly available by the City University of New York (CUNY). Contact: [email protected] Mask On: How Fashion Erased the Politics of Streetwear in 2017 By Frances Sola-Santiago Hip-hop culture dominated the fashion zeitgeist in 2017. From a Louis Vuitton and Supreme collaboration to Gucci’s support of Harlem designer Dapper Dan’s store reopening, the fashion industry welcomed Black culture into the highest echelons of high fashion. Rapper Cardi B became the darling of New York Fashion Week in September after being rejected by designers throughout most of her career. Marc Jacobs traded the runway for the street, staging a show that included bucket hats, oversized jackets, and loads of corduroy on a large number of models of color. But while the industry appeared to diversify by acknowledging the indomitable force of hip-hop culture, it truly didn’t. The politics of hip-hop and Black culture were left out of the conversation and the players behind-the-scenes remained a homogeneous mass of privileged white Westerners. Nearly every high fashion brand this year capitalized on streetwear— a style of clothing born out of hip-hop culture in marginalized neighborhoods of New York City and Los Angeles, and none recognized the historical, cultural, and political heritage that made streetwear a worldwide phenomenon, symbolizing power and cool. -
Towards an Orchestration of Forecasting Methods to Devise Strategies for Design” – Also Comes from a Place of Personal Motivation
TOWARDS AN ORCHESTRATION OF FORECASTING METHODS TO DEVISE STRATEGIES FOR DESIGN by Priyanka Sharma APPROVED BY SUPERVISORY COMMITTEE: ___________________________________________ Dr. Maximilian Schich, Chair ___________________________________________ Dr. Kimberly Knight ___________________________________________ Dr. Matt Brown ___________________________________________ Dr. Frank Dufour Copyright 2018 Priyanka Sharma All Rights Reserved TOWARDS AN ORCHESTRATION OF FORECASTING METHODS TO DEVISE STRATEGIES FOR DESIGN by PRIYANKA SHARMA, B.Des, MA DISSERTATION Presented to the Faculty of The University of Texas at Dallas in Partial Fulfillment of the Requirements for the Degree of DOCTOR OF PHILOSOPHY IN ARTS AND TECHNOLOGY THE UNIVERSITY OF TEXAS AT DALLAS August 2018 ACKNOWLEDGMENTS I am greatly appreciative of the many individuals who provided support and encouragement for my work through the process of writing this dissertation. Above all, I would like to thank my doctoral committee for their continuous guidance, critical feedback, and timely advice in the past few years. I am especially indebted to my advisor Dr. Maximilian Schich, whose invaluable insight, unique perspective, persistence for perseverance provided me with the inspiration and motivation to work towards this dissertation. I thank Dr. Dufour for being the relentless source of optimism and his faith in my efforts. His support and guidance made me hopeful of being capable of ingenuity and left me intellectually stimulated. I express my sincere gratitude toward Dr. Kim Knight for her trust in me and enabling me to continue this journey. I am indebted to Dr. Matthew Brown, who during the entire course of writing this dissertation helped me immensely with the structural aspects of this dissertation and guided me towards practical and critical milestones in my research. -
Using Artificial Intelligence to Analyze Fashion Trends
Using Artificial Intelligence to Analyze Fashion Trends Mengyun (David) Shi Van Dyk Lewis Cornell University, Hearst Magazines [email protected] ABstract Analyzing fashion trends is essential in the fashion industry. Current fashion forecasting firms, such as WGSN, utilize the visual information from around the world to analyze and predict fashion trends. However, analyzing fashion trends is time-consuming and extremely labor intensive, requiring individual employees' manual editing and classification. To improve the efficiency of data analysis of such image-based information and lower the cost of analyzing fashion images, this study proposes a data-driven quantitative abstracting approach using an artificial intelligence (A.I.) algorithm. Specifically, an A.I. model was trained on fashion images from a large-scale dataset under different scenarios, for example in online stores and street snapshots. This model was used to detect garments and classify clothing attributes such as textures, garment style, and details for runway photos and videos. It was found that the A.I. model can generate rich attribute descriptions of detected regions and accurately bind the garments in the images. Adoption of A.I. algorithm demonstrated promising results and the potential to classify garment types and details automatically, which can make the process of trend forecasting more cost-effective and faster. Keywords: artificial intelligence, fashion, trend analysis Note: this paper provides an introduction of how A.I. can Be adopted for fashion trend analysis. If you are working or studying in the fashion industry. this is the right paper for you to get started. However, if you are an advanced computer/research scientist, we suggest you read the fashionpedia project that we collaBorate with Google AI directly: https://fashionpedia.github.io/home/index.html 1. -
Urban Representation in Fashion Magazines
Chair of Urban Studies and Social Research Faculty of Architecture and Urbanism Bauhaus-University Weimar Fashion in the City and The City in Fashion: Urban Representation in Fashion Magazines Doctoral dissertation presented in fulfillment of the requirement for the degree of Doctor philosophiae (Dr. phil.) Maria Skivko 10.03.1986 Supervising committee: First Supervisor: Prof. Dr. Frank Eckardt, Bauhaus-University, Weimar Second Supervisor: Prof. Dr. Stephan Sonnenburg, Karlshochschule International University, Karlsruhe Thesis Defence: 22.01.2018 Contents Acknowledgements ................................................................................................................................. 5 Thesis Introduction .................................................................................................................................. 6 Part I. Conceptual Approach for Studying Fashion and City: Theoretical Framework ........................ 16 Chapter 1. Fashion in the city ................................................................................................................ 16 Introduction ....................................................................................................................................... 16 1.1. Fashion concepts in the perspective ........................................................................................... 18 1.1.1. Imitation and differentiation ................................................................................................ 18 1.1.2. Identity -
Innovating a 90'S Streetwear Brand for Today's Fashion Industry
FOR US BY US: INNOVATING A 90'S STREETWEAR BRAND FOR TODAY'S FASHION INDUSTRY A Thesis submitted to the FAculty of the Graduate School of Arts and Sciences of Georgetown University in partiAl fulfillment of the requirements for the degree of MAsters of Arts in CommunicAtion, Culture And Technology By Dominique HAywood, B.S WAshington, DC May 26, 2020 Copyright 2020 by Dominique HAywood All Rights Reserved ii FOR US BY US: INNOVATING A 90'S STREETWEAR BRAND FOR TODAY'S FASHION INDUSTRY Dominique HAywood, BS Thesis Advisor: J.R. Osborn, Ph.D ABSTRACT This thesis is a cAse study of how a vintAge fashion brand cAn be innovated through humAn centered design for the current fashion industry. IDEO, global design and innovation company, has clAssified humAn centered design as A method for identifying viAble, feAsible and desirable solutions with the integration of multidisciplinary insights (IDEO). For this thesis, the brand of focus is FUBU, for us by us, a 90’s era streetweAr brand that is a product of New York City hip-hop culture. A succinct proposAl for FUBU’s resurgence in the fashion industry will be designed by first identifying the viAbility of the fashion industry and feAsibility of the brand’s revival. ViAbility will be determined by detAiling the current stAte of the fashion and streetweAr industries. This is to estAblish the opportunities and threAts of new and returning entrants into the industry. FeAsibility will be declAred by reseArching the history and current stAte of the brand, its cultural relevancy, and its strengths and weAknesses. -
Accumulation and Avant-Garde Apparel
Confente 1 Oriana Confente Accumulation and Avant-Garde Apparel In his essay, “A Marginal System: Collecting,” French sociologist Jean Baudrillard writes: “Let us grant that our everyday objects are in fact objects of a passion – the passion for private property, emotional investment in which is every bit as intense as investment in the ‘human’ passions… they become mental precincts over which I hold sway, they become things of which I am the meaning, they become my property and my passion” (Baudrillard 259). A leading theorist on the discussion of consumerism, Baudrillard uses a semiotic analysis to explore the materialistic nature of contemporary culture and the integral role of object ownership in the lives of human beings. Accumulating items offers purpose and can contribute to an individual’s security as a person. This can be tied to the fashion industry, with a focus on clothing and dress. Fashion has been long understood to have a sociological function as “a social process of mutual adaptation” wherein “actors are free to decide if and to what extent they will adopt a new object, practice, or representation” (Aspers and Godart 185). The meaning behind choices of apparel influences the consumption of this aspect of culture, as Roland Barthes (a contemporary of Baudrillard who was at the forefront of semiotics) suggests “there is a ‘lexicon and syntax’ in clothing that resembles the structure of language” (Aspers and Godart 183). The desire to speak through the items one wears only heightens the urge to collect particular objects which would open those lines of communication. This is especially true in the realm of current high fashion – “expensive, fashionable clothes produced by leading fashion houses” which are not to be confused with the cheaply constructed, mass-produced items of the fast fashion world (“High Fashion, noun”). -
Comfort in Clothing: Fashion Actors and Victims. in Miller, M
CROSS, K. 2019. Comfort in clothing: fashion actors and victims. In Miller, M. (ed.). Fashion: ID; proceedings of 21st International Foundation of Fashion Technology Institute (IFFTI) 2019 conference: fashion ID (IFFTI 2019), 8-12 April 2019, Manchester, UK. Manchester: Manchester Metropolitan University [online], pages 284-297. Available from: http://fashioninstitute.mmu.ac.uk/ifftipapers/paper-168/ Comfort in clothing: fashion actors and victims. CROSS, K. 2019 This document was downloaded from https://openair.rgu.ac.uk Comfort in Clothing: Fashion Actors and Victims Karen Cross Robert Gordon University [email protected] Abstract Fashion psychology is an emerging discipline, recognising the potential of clothing to enhance well-being in an era when mental health issues are increasing in the Western world. Well-being is important to the individual and on a wider societal level, with the Office for National Statistics monitoring the well-being of UK inhabitants and the World Health Organisation stating that depression will be the most common health issue in the world by 2030. As comfort is a key aspect of well-being, this study explores meanings associated with comfort and discomfort in everyday, non-elite clothing. Comfort in clothing can by physical, physiological and psychological, and the psychological comfort gained from clothing is identified in literature as under-researched. Psychological theory was explored, revealing individuals perform multiple identities, dependent on the reaction of others and filtered by previous, lived experience. Fashion was found to be a recognized method of communicating identity in the social space and research suggests the physical response to psychological constructs or meanings associated with certain garments can be used to change or enhance mood. -
The Deconstruction of Fashion Through the Creative Process of Music Vittorio Linfante* Published: July 29, 2020
Essays – peer-reviewed ZoneModa Journal. Vol.10 n.1 (2020) https://doi.org/10.6092/issn.2611-0563/11090 ISSN 2611-0563 Fading, Mixing, Slicing, and Looping: the Deconstruction of Fashion Through the Creative Process of Music Vittorio Linfante* Published: July 29, 2020 Abstract Fashion as mirror of socio-cultural evolutions. In light of the ever-increasing plurality and hybridiza- tion of languages, fashion change, through disassembling and reconstruction actions according to creative processes capable of generating new design approaches. The creative process, having passed the phase of revival, rediscovery and re-proposal of styles, today acts more and more according to an approach far from citationism. A method that deconstructs and reassembles products, materials and styles, in a mash-up, generating new signs, meanings and shapes, that recall, but do not refer di- dactically to precise references. Shapes, symbols, textures are thus deconstructed and recomposed according to logics and approaches that generate a multiplicity of meanings. Brands such as Vetements,Off-White, United Standard, Marcelo Burlon borrow from music notonly cultural references but also a design approach. There is a form of deconstruction that looks more like a music mix using techniques such as Fading, Harmonic Mixing, Slicing, Swap or Looping. Thus a new identity of contemporary fashion takes shape: we witness to a meta-design process that, thanks to a group of emerging figures hovering between DJs and fashion designers, defines an idea ofdecon- struction according to approaches that owe much to consoles, mixers, and synthesizers. Keywords: Deconstruction; Design processes; Creative industries; Fashion Branding; Music. * Politecnico di Milano (Italy); [email protected] Copyright © 2020 Vittorio Linfante 79 The text of this work is licensed under the Creative Commons BY License.