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Springer Nature Media Options 2019 Media Kit Springer Nature Media Options Influential readership and content that drives discovery. LIFE SCIENCES SPRINGER NATURE ............................2 CLINICAL MEDICINE OUR AUDIENCE & REACH ...................3 ADVERTISING SOLUTIONS ..................4 PHYSICAL SCIENCES BRANDED CONTENT & OPTIMIZED TARGETING ...................6 PARTNER WITH US ............................7 SPRINGER NATURE OUR AUDIENCE & REACH PARTNERSHIPS.NATURE.COM BACK TO MENU BACK TO MENU We’re home to the world’s most influential journals,including Nature which celebrates its 150th Our journals and services are used anniversary in 2019. Our dominance in scientific publishing comes from a company-wide philosophy to uphold the highest level of quality for our readers, authors and commercial partners. from the bench to the bedside ACCESS AN UNRIVALLED NETWORK OF TRUSTED SCIENTIFIC BRANDS RESEARCHERS CLINICIANS PLACES OF WORK† WE HAVE OUR MONTHLY ONLINE REACH 3,000+ JOURNALS* 128 MILLION PAGE VIEWS** 7 MILLION+ ARTICLES* 35.4 MILLION USERS*** University 62% 71.2 MILLION SESSIONS** Research Institute 21% Hospital 49% Corporation 9% University 27% Government 5% Clinical Practice 19% Hospital 3% Research Institute 1% WORLD RENOWEND EDITORIAL CONTENT IN ALL AREAS OF SCIENCE LIFE CLINICAL PHYSICAL SCIENCES MEDICINE SCIENCES KEY JOB TITLES † Senior academic/ 41% 80% Doctors/ Department head Medical students OUR DIGITAL CONTENT IS ACCESSED BY: Healthcare professional/ 33% Student/Early-career 14% 99% of the Top 200 universities as ranked in Times Higher Education scientist Clinicians 2000+ hospitals/healthcare centers and medical research facilities* VP of research/Principal 21% 6% Clinical researcher 91% of the Top R&D Spending Pharma Companies^ investigator/Lab director 52% of the Top R&D Spending Electronics Companies^ 2 | Media Options 2019 Media Options 2019 | 3 *Publisher Data 2018 | **Google Analytics, January-June 2018 | ***These figures are a combined total of users of nature.com, link.springer.com, scientificamerican.com, natureasia.com, and biomedcentral.com. (January-June 2018) | ^EU R&D Scoreboard 2016, Publisher Data 2018 | †Reader Survey 2017; Places of Work and Key Job Titles data include select categories only. ADVERTISING SOLUTIONS PARTNERSHIPS.NATURE.COM BACK TO MENU WHAT’S YOUR OBJECTIVE? Each customer’s journey is unique. Our marketing solutions can be tailored to reach your customers at any point. Where is your customer How do you How can your in their buying journey? measure success? marketing help? DRAW ATTENTION IMPRESSIONS Boost your message to a wide audience. Highly visual advertisements in key publications and prominent websites produce important first impressions. Complement this wide reach with more refined targeting TIME IN VIEW AWARENESS to reinforce to your specialized market. REACH Create and distribute relevant content to grab more attention outside of traditional advertisements. Insert INTEREST your brand into the community. Talk with your audience about their challenges rather than to them about your PAGEVIEWS product. Tell a unique story with an article or align your brand with latest content from Springer Nature. CAPTURE ENGAGEMENT SCROLL DEPTH Keep up with more captivating content! Continue an in-depth story your audience will love reading and TIME ON SITE CONSIDERATION sharing. Be a thought leader in a topic and convert customers into loyal brand advocates. Content’s unrivalled flexibility makes it a crucial component for multiple stages. INTENT SOCIAL REACTIONS & SHARES No time for creating content? No problem! Our custom content team can create relevant articles for you in a voice and style our audience already loves and engages with daily. @ CLICKS GENERATE ACTION EVALUATION REGISTRATIONS Get them clicking and responding to finalize that sale. Send an email with a strong call to action to reply. Talk to your customers directly with a webcast to answer their questions in real time. With these PURCHASE QUALIFIED LEADS qualified leads, your sales team can follow up and close the deal. DON’T KNOW WHERE TO START? We can help you find the right marketing mix for campaigns of all sizes and budgets. Talk to us at any stage from early brainstorming to launch. 4 | Media Options 2019 Media Options 2019 | 5 HIGHLY QUALIFIED AND ENGAGED PARTNER WITH US PARTNERSHIPS.NATURE.COM BRANDED CONTENT & OPTIMIZED TARGETING BACK TO MENU BACK TO MENU BRANDED CONTENT Whether you’re focused on a multi-channel marketing campaign, recruiting top talent, training researchers, or promoting your organization’s achievements, we are your trusted partner. TURN YOUR MESSAGE INTO IMMERSIVE STORIES THAT OUR READERS WILL READ, RESPECT, AND SHARE. STAND OUT FROM THE CROWD WITH OUR AUDIENCE IS SCIENCE’S BEST AND BRIGHTEST MARKETING THAT PROVIDES TRUE VALUE Branded content is purpose-built by the Nature Research Partner with us to: AND INSIGHT TO AN AUDIENCE. Custom Media team, with your full approval. Integrate your messaging into articles and story formats that our readers True value for you RECRUIT TOP TALENT with job listings, advertisements across our platform, and employer profiles. expect and enjoy, prominently featuring your organization and your audience as a trusted partner. RUN CUSTOM EVENTS & CONFERENCES and establish your authority in your field of research with What will my branded content look like on nature.com? Nature.com regionsmemorable events that promote scholarly discourse. WHAT COMPANIES WHAT AUDIENCES WANT TO NATIVE ADVERTISING WANT TO HEAR TALK ABOUT Native advertising placements can be used to promote your OUR EDITORIAL TEAM IS WORLD RENOWNED science… wherever you are. branded content on Nature Research journal sites. These Work with them for: www.natureasia.com advertising units have been carefully designed to highlight Nature.com regions CONTENT-CENTRIC AUDIENCE-CENTRIC An English language website highlighting some of the best research in the Asia-Paci c region as your content to our audience, without impacting their well as links to localSPONSORSHIP language websites. of specially commissioned content to reinforce your commitment to a technological user experience. We also utilize multi-channel marketing Create content then Identify an audience then advance, therapeutic area, or scientific field. campaigns across Springer Nature to further ensure your find an audience for it create content for them www.npgiberoamerica.com science… wherever you are. objectives are achieved. CUSTOM MEDIA & PUBLISHING towww.natureasia.com craft engaging content that tells your story across multiple platforms NO AUDIENCE MAXIMUM AUDIENCE Dedicated to the development of medical communications in the Spanish- and Portuguese- speaking markets ofincluding Europe and Latin print, America digital, as well socialas other non-English-speakingmedia, and live markets events & broadcasts. An English language website highlighting some of the best research in the Asia-Paci c region as See examples of native advertising in Europe. well as links to local language websites. www.nature.com/nchina RESEARCHER SERVICES to buildwww.npgiberoamerica.com your team’s skills and understanding of today’s academic landscape Nature China is dedicated to highlighting the best research being produced in Hong Kong and Mainland China in withscience training and clinical andmedicine. services Every month by ourour editors editors survey the scienti c literature to identify the best recently published papers, from China, and provide engaging Dedicated to the development of medical communications in the Spanish- and Portuguese- short summaries. OPTIMIZED TARGETING speaking markets of Europe and Latin America as well as other non-English-speaking markets in Europe. We provide unparalleled contextual targeting, native advertising, and audience segmentation across our entire web OUR TRULY GLOBAL OFFERINGS INCLUDEwww.nature.com/nindia DEDICATED REGIONAL WEBSITES www.nature.com/nchina portfolio. Place your ads alongside specific articles based on any keyword selections of your choice, relevant journals, as Nature India is a showcase of the best of Indian science and not a peer-reviewed journal. However, as a resource for authors and referees interested in publishing with other Nature titles, Nature China is dedicated to highlighting the best research being produced in Hong Kong and well as user behavior. the 'Links on Nature' box points to information appearing elsewhere on nature.com. Mainland China in science and clinical medicine. Every month our editors survey the scientiLocal c language websites in: literature to identify the best recently published papers, from China, and provide engaging short summaries. (English and Arabic)www.nature.com/nmiddleast OUR BANNER ADS CONSISTENTLY BEAT INDUSTRY BENCHMARKS FOR ENGAGEMENT* • Japanese Nature Middle East is a free portal for scienti c and medical research inwww.nature.com/nindia the Arabic-speaking • Korean Middle East, covering a diverse group of 18 nations. e site has a broad scope that caters for In-View Time Over 3x longer than industry average Nature India is a showcase of the best of Indian science and not a peer-reviewed journal. Sign up to the free weekly podcast, featuring interviews naturechina.comscienti c and medical researchers at all levels, from students to post-doctoral fellows to principal• Simplified Chinese However, as a resource for authors and referees interested in publishing with other Nature titles, with the scientists behind the research, and contributions investigators. Nature Middle East publishes
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